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BGS Assignment & Rubric

The document outlines an assignment for analyzing a selected organization's growth strategy, requiring research and data integration into a structured report. Key components include an introduction to the organization, an analysis of three growth opportunities with pros and cons, synthesis of findings, and an addendum of exhibits and citations. The assignment also includes a rubric for grading based on clarity, logical assessment, and use of analytical tools.

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Paula Andrea Penuela Gomez
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4 views

BGS Assignment & Rubric

The document outlines an assignment for analyzing a selected organization's growth strategy, requiring research and data integration into a structured report. Key components include an introduction to the organization, an analysis of three growth opportunities with pros and cons, synthesis of findings, and an addendum of exhibits and citations. The assignment also includes a rubric for grading based on clarity, logical assessment, and use of analytical tools.

Uploaded by

Paula Andrea Penuela Gomez
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Growth Strategy Analysis: Assignment Instructions

Select an organization ​that you’re interested in analyzing. Data on publicly traded companies are
more readily available than for privately held businesses and nonprofit organizations, but
consider entrepreneurial ventures, small businesses, and nonprofits, if that industry or
organization interests you. Conduct research, gather data, and integrate your findings in a short
paper that demonstrates your analytical skill.

Note: If you completed the final assignments for Foundations of Business Strategy or
Advanced Business Strategy​, you may continue to work on that same organization, applying
these new tools and building on your analysis of the competitive position of that organization, or
you may select a different organization.

Report components:
1. Introduction​: Identify and briefly describe the organization and its current business
growth strategy.
2. Analysis​: Identify three opportunities for growth for your selected organization and assess
the pros and cons of each approach. Conduct research using information posted by the
firm itself, established news or media outlets, and universities and apply appropriate tools
from your strategist toolkit to support your analysis:
a. Scenario Planning: Construct a range of plausible futures to illuminate key trends
and uncertainties and to test strategy robustness against those futures
b. Payoff Matrices: Apply game theory to understand the payoffs of various strategic
moves and countermoves vis-​a​-vis competitors or to identify dominant strategies
in single​ period simultaneous ​move games
c. Acquisition Analysis: Evaluate the strategic value to one firm in acquiring or
merging with another firm
d. Real Options Analysis: Stage strategic investments Be sure to keep a list of
sources and to cite the sources of your information.
3. Synthesis of findings: ​Synthesize your findings from your analyses into a logical report
assessing this firm’s growth options (e.g., where, if/when, and how this firm should grow).
This is the most important component of a strategic analysis, where you pull together and
integrate your insights.
4. Addendum of exhibits and citations:​ Support your analysis of this firm’s growth
opportunities with data, charts, and graphs. Include and list references of sources
consulted and cited.

Refer to the ​Assignment Rubric​ to guide the development of your report.​ Compile these
components into an organized report, written in English, and upload it (in PDF format only) for
peer review​, which will determine your grade for this assignment. To pass this assignment, you
must receive 75% or above. If you receive a peer review you feel is unfair, you may flag it for
Coursera to review.
Growth Strategy Analysis: Assignment Rubric

Elements Criteria Score

Introduction Describes the firm and provides specific details about its current 5
growth strategy

Describes the firm and provides some information about its 4


current growth strategy

Does not describe the firm or its current growth strategy 3

Analysis of Identifies three growth opportunities, assesses the pros and 5


growth cons of each, and supports the analysis using appropriate
opportunities tools

Identifies two growth opportunities and/or does not assess 4


the pros and cons of each and/or does not use the
appropriate tools to support the analysis

Identifies one growth opportunity and/or does not assess the 3


pros and cons of it and/or does not use the appropriate tools
to support the analysis

Feedback This analysis of growth opportunities could be improved by ... NA

Logical Provides a logical assessment of the firm’s growth options 5


synthesis of (where, if/when, how it should grow) based on a synthesis of
findings findings from different tools and application of course concepts

Provides a logical assessment of the firm’s growth options 4


(where, if/when, how it should grow), but does not integrate or
ignores discrepancies from various tools or concepts from the
course

Does not provide a logical assessment of the firm’s growth 3


options (where, if/when, how it should grow); fails to integrate
findings from various tools and concepts from the course

Feedback This synthesis could be improved by ... NA


Addendum of Contains at least two exhibits and clearly cites all sources of 5
exhibits and information
research
citations Contains at least one exhibit and cites most sources of 4
information

Contains no exhibits or citations 3

Flow and Report is succinct, compelling, and clearly argued; ideas flow 5
organization logically

Report is an appropriate length to explain ideas, some 4


arguments are unclear and sometimes the topics do not flow
logically

Report is either underdeveloped or overly wordy; arguments 3


are unclear and hard to follow

Insight When I read this report, I better understood ... NA

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