BUS302 – INTERNATIONAL BUSINESS

TRIMESTER 1 - 2025

Learning Guide

BUS302 – INTERNATIONAL BUSINESS

Trimester 1 2025
 BUS302 – INTERNATIONAL BUSINESS
TRIMESTER 1 - 2025

Course Detail
Course code BUS302

Course name INTERNATIONAL BUSINESS

Unit overview
The International Business course introduces students to the world of international business and management
by studying differences across countries in political, economic, legal, cultural factors, international trade, foreign
direct investment and international finance. Students also learn about international business strategy and
operation management of multinationals in the global economy.

Pre-requisites
None.

Contacts
Below is a list of contacts for this unit. Please liaise directly with your unit instructor regarding appropriate
consultation times. It is usually best to contact the staff via email.

Unit Coordinator Ms. Ngoc TRAN Email: [email protected]

Dr. Raul MORETTI

Email: [email protected]

Ms. Ngoc TRAN

Email: [email protected]
Teaching team*
Mr. Nam TRAN

Email: [email protected]

Ms. Thu NGUYEN

Email: [email protected]

Ms. Nhi NGUYEN

Academic Admin
Email: [email protected]

Phone: (028) 3920 9999 (ext:789)

Student Advisor
Email: [email protected]

Note:
* Please direct your email to an appropriate lecturer. In addition, please refer to the Email etiquette section
for guidance.

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Course Learning Outcomes

Learning outcomes for the unit are outlined below. Upon completion of this course, students will be able
to:
LO1 Describe the history and developments in international business and globalisation.
LO2 Demonstrate basic knowledge about differences across markets, international trade and
international business.
LO3 Define the critical interdependence of functional business activities in creating a successful
international business.
LO4 Recognize the opportunities and threats arising from the international business environment.
LO5 Develop an understanding of how to formulate an international business strategy and its
implementation through activities.
LO6 Identify new and emerging issues in international business.

Assessment
Assessment structure
This course contains four assessments structured as follows:

ASSESSMENT LEARNING WEIGHT

ASSESSMENT ITEM AND DUE DATE
NUMBER TYPE OUTCOMES (/100) THRESHOLD

Weekly wrap-up quiz

1. Individual LO1; LO2 20% No
Due: Sessions 3-4-5-6-8-9-10

Weekly case study presentation

2. Group LO3 - LO6 10% No
Due: Sessions 4-5-6-8-9-10

Group report and presentation 40%

• Proposal and progressive
presentation 10%
Due: Session 7
• Pre-recorded video
3. Group LO3 - LO6 No
Due: Session 10
15%
• In-class presentation
Due: Sessions 11-12

• Group written report

15%
Due: Session 12

4. Final Exam Individual LO1 – LO6 30% No

Final marks and grades are subject to confirmation by the School Assessment Committees which may scale,
modify, or otherwise amend the marks and grades for the unit, as may be required by the University
policies.
Note: To successfully complete this unit, students must:
- Achieve a minimum of 50 marks;
- Complete all assessment items;
- Achieve a final exam mark greater than 0; and
- Attend 80 percent of class time. See attendance requirements in the section of class policies and rules
below.

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Assessment Details
Assessment 1: Wrap-Up Quizzes (Individual) (20%)
Due: in-class, at the end of each session, 3 through 10 (except session 7).
Format: True/False, Multiple Choice/ Individual work.
Length: 10 minutes for 10 random questions without backtracking.
Details:
To check the level of knowledge and understanding of students about the theoretical content of the subject. The
selected questions will cover all assigned reading chapter(s) for each session.
The wrap-up online quizzes will be in the form of multiple-choice questions, which are uploaded on e-learning
with specified due dates. The online quizzes are compulsory and must be fully completed in-class. The quizzes
cannot be reopened for any reasons.
Note: Technical issues affecting the completion of the quizzes need to be reported within one week from the due
date.

Assessment 2: Weekly case study presentations (10%)

Due: in class, sessions 4 – 10 (except session 7).
Format: Presentation + discussion/ Group work, covering a brief summary of the chapter content (1-2 slides),
a summary of the case study, and answers for questions.
Length: 15 minutes.
Details:
Each group will be assigned A CLOSING CASE STUDY at the end of the book chapter in a session in advance for
their weekly group presentation from session 4 through session 10. This is an opportunity for students to
apply the theoretical background in the lecture to answer all questions in the closing case study. Students are
encouraged to explore and introduce real, relevant, and updated data, facts, and information from trustworthy
sources such as websites of international organizations, governments, and academic journal papers.
Group leaders upload slides in pdf format to the E-learning system ONE DAY before the presentation time at
latest. ALL group members are required to participate in the presentation.

Assessment 3: Group report and presentation (40%)

Due: Part A: Proposal (5%) in Session 7; Part B: Final Group Report (20%) in Session 12.
Details:
Each group with a maximum of six students will select a multinational company (MNC) at the beginning of the
semester and investigate its international business strategies and operations globally. This assessment helps
students develop their self-study skill by applying the course content to the real international business of one
MNC. If there are any activities of in-class group work or attending industry talks, the group’s performance will
be counted in this type of assessment.
MNCs cannot be changed after the 4th week of the semester.

3.1. Proposal and progressive presentation (10%)

To check the detailed plan, preparation, and some first steps of groups for the project of investigating the
international business of an MNC.
Due: Session 7
Format: Presentation/ Group work
Length: 10 minutes/group
Details: The presentation covers an outline of the report; plans of each team member’s tasks and timeline;

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presentation of the MNC’s history and development, organization, and business performance; list of references
to be used for the final report.
3.2. Pre-recorded video and In-class presentation (15%)
• Pre-recorded video
Groups are required to make a video recording for introducing your team and your MNC with the photos/images
of MNC’s real business. All team members must speak or play in the video.
The video is an opportunity for each group to show your engagement to the real world of MNC’s business. You
may collect them from the internet, or interviews/surveys to their staff or consumers. A visit to their office or
their shops is highly appreciated.
• In-class presentation
Groups make presentations in class based on the content in the report, which focus on relevant theoretical
framework and the applications for the MNCs’ international business. Main contents for the presentation are
introduction to the MNC, its country-of-origin’s political, economic, legal, and cultural factors, its international
business strategy and practices, and pros and cons for applying the strategy in international business operations.
Some recommendations or policy implications should be addressed.
Due:
o Slides: 11.59 PM Saturday, Week of Session 10
o Presentation: In-class Sessions 11 & 12
Format: Video recording (max 3 minutes) and in-class presentation
Length: 20 minutes (including clips) + 15 minutes for Q&A
Note for Submission:
o The video must be uploaded onto a shared Google folder. ONLY the link to that file will be
provided in the slides.
o Title of the slides: “[Class]_Clip & presentation slides_ [Name of MNC]”.
Group leaders upload slides in pdf format to the E-learning system. ALL group members are required to
participate in the presentation.
3.3. Group written report (15%)
The report is an in-depth analysis of the MNC’s international markets differ across countries, its international
business strategy, and operations.
Due: 11.59 PM Saturday, Week of Session 12
Format: Report (*.pdf)
Length: 1,500 – 2,000 words (excluding cover page, appendix, and references).
Submission: on E-learning, with a WSU cover page for each submitted file.
o The Group written report file name: “[Class]_Report_ [Name of MNC]”.
Structure of the report:
o Executive summary
o Brief MNC’s background and organization structure
o MNC’s country-of-origin’s political, economic, legal and cultural factors
o MNC’s international business strategy and operations
▪ International business strategy
▪ International activities and operations (market entry mode, global human resource
management, CSR activity, etc.)
o Advantages and drawbacks for implementing business across markets in the global economy
o Recommendation and conclusion
o Reference list - at least 5 academic journal sources to support your writing.
o Peer evaluation and agreement: a table of members’ tasks and contribution rate (0%-100%)

Marking criteria and standards: Please refer to Appendix 1.

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Assessment 4: Final Exam (30%)

Due: In the formal examination period.
Details:
The final test aims to evaluate not only level of knowledge and understanding of the theoretical and applied
contents but also how students link them to the real business world, focusing on international business
strategies. Questions will cover all materials in the lectures, textbook and readings. The final examination will be
a CLOSED-BOOK exam.
Length: 90 minutes.
Format: TBC.

General submission requirements

Assignment cover sheet
All assignments are to be submitted with an Assignment Cover Sheet. Group assignments are to be submitted
with a Group Assignment Cover Sheet. Non-contributing team members can sometimes be an issue with group-
work structured assessment. Individual student group work scores may be adjusted as a result of peer
dissatisfaction with a particular student’s contribution to group work assignments, as reflected in additional
submissions of the evaluation form.
Note: Assignment cover sheets and the evaluation form can be located on E-learning system
(https://lms.westernsydney.edu.vn/). Students are to keep a copy of all assignments submitted for marking.

Submission style and method

A professional standard of presentation is expected for all assignments. Assignments should be typed, one and a
half spaced, on A4 paper. Use a simple clear format, suitable for a report to senior management in a commercial
organisation.

All assignments are required to be submitted electronically via E-learning system

(https://lms.westernsydney.edu.vn/) by 11:59 PM on the due date and if required, in hard copies to the unit
coordinator by the due date. The title of assignment submitted via E-learning system shall be as follows:
Student name_Unitname_Name of Assignment.

Late assignment and make-up policy

Submission Deadlines
All coursework and assignments must be submitted by the specified deadline. Deadlines will be clearly
communicated in the course Learning Guide and Canvas/LMS.

Extensions
No make-up assignment, quiz, test or exam will be accepted unless a prior approval is granted by the Unit
Coordinator based on a Special Consideration Application for a supplementary examination.
All assignments, quizzes, tests, and final exams must be taken on the assigned dates. If there are extenuating
or unforeseen circumstances (e.g., medical emergencies or personal crises), the Unit Coordinator must be
contacted prior to the assignment, quiz, test or exam dates to authorise a make-up if required.

Late Submission Penalties

Late submission penalties will be applied at 10% per calendar day up to 10 days, i.e. marks equal to 10% of
the assignment’s worth will be deducted as a ‘flat rate’ from the mark awarded for each calendar day the
assignment is late up to 10 calendar days. Saturday and Sunday each count as one calendar day.

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Teaching and Learning Activities

Course Schedule
Session LECTURE TUTORIALS & ASSESSMENTS DUE READINGS
Course and learning guide overview
Hill, C. W. L. (2022) –
1 Group formation
Chapter 1
Globalization
National difference in Political, ▪
Economy and Legal systems ▪ Hill, C. W. L. (2022) –
2
Political Economy and Economic Chapters 2-3
Development
Differences in culture/Culture at ▪ - In-class Quiz. ▪ Hill, C. W. L. (2022) –
3
workplace Chapters 4
▪ - In-class Quiz ▪ Hill, C. W. L. (2022) –
4 Ethics/CSR in International Business
▪ - Case study presentation. Chapters 5
▪ -In-class Quiz. Hill, C. W. L. (2022) –
International trade & Foreign direct ▪ - Case study presentation. Chapters 6 & 8
5 investment
▪ Reference further
Chapter 9
The foreign exchange market ▪ - In-class Quiz. Hill, C. W. L. (2022) –
▪ - Case study presentation. Chapter 10
6
Discussion on international monetary ▪ Reference further
system and capital market Chapter 11-12
Proposal and progressive - Assessment 3: Proposal and
presentation (Assessment 3, phase progressive presentation (10%)
7 1) Group presentation
Consultation on the final report (How
to write a good report?)
The Strategy of International Business ▪ - In-class Quiz. Hill, C. W. L. (2022) –
▪ - Case study presentation. Chapter 13
8
Discussion on organization architecture ▪ Reference further
of an MNC. Chapter 14
Entering Developed and Emerging ▪ - In-class Quiz. Hill, C. W. L. (2022) –
9 Markets ▪ - Case study presentation Chapter 15
Discuss on MNCs’ annual reports ▪
▪ - In-class Quiz. Hill, C. W. L. (2022) –
▪ - Case study presentation. Chapter 19
Global human resource management
Reference further the
10 related chapters.
Discussion on global production, supply
chain, marketing, finance. Pre-recorded video due.
▪ Presentation slides due
11 Group presentations - clips ▪ -Assessment 3: In-class presentation ▪
▪ -Assessment 3: In-class presentation
▪ Submit reports, due at
(cont.)
12 Group presentations - clips the end of Session 12’s
▪ -Assessment 3: Written report.
week
▪
13 Industry Talk Session ▪ TBA ▪ TBA
● Note: Group list and schedule will be separately announced at the beginning of the class based on the
size of the class.

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Tutorials
Tutorials following the lecture in each session provide students the opportunity to apply and share knowledge
by doing a variety of in-class activities individually or in groups such as exercises, discussion, and presentation.
These activities focus on demonstrating your skills and help you build your ability to achieve the learning
outcomes for this unit. It is required to set tutorial appointments with lecturer in a prior notice via email.

Tutorial questions/exercises will be regularly set. You will be expected to have completed specific reading and
exercises from the textbook and other required materials prior to attending each lecture and tutorial class. If
you have not prepared adequately, you will not get the full benefit from this learning opportunity.

Learning resources
List of readings
Prescribed Hill, C. W. L. (2022). International Business: Competing in the Global Marketplace (14th ed.). NY:
Textbook McGraw-Hill/Irwin.
Recommended Griffin, R.W. and Pustay, M.W. (2013). International Business (7th ed.). USA: Prentice Hall.
readings https://www.wto.org/
https://artnet.unescap.org/
https://www.hofstede-insights.com/
https://www.gso.gov.vn/en/homepage/
https://interbrand.com/best-brands/
Recommended articles will be provided to students by the lecturer during the trimester. Please
refer to the course schedule of activities for more information

Online resources
E-learning https://lms.westernsydney.edu.vn/

Referencing requirements
Student assignments are to contain original content created by the students. Assignments will be rejected if they
include plagiarised content or contain excessive amounts of quoted/cited material and minimal original content.
Students will receive a grade of ZERO (0%) for any assignments rejected for this reason. Written assignments
WILL BE RANDOMLY checked by the lecturer with Turnitin.com, an online plagiarism-checking tool.

Furthermore, your reference to support your statements must be from a reliable source, such as textbooks,
additional reading materials, and reference books. However, many websites are not reliable sources. Examples
are Wikipedia.org, about.com, and ask.com. If you are not sure if a reference is acceptable or not, please contact
the lecturer.

The Publication Manual of the American Psychological Association (APA) 7th ed. will serve as the primary
reference materials for all students. Therefore, all papers must be submitted in APA format. The mechanics of
student papers and work will be evaluated, as well as the content. It is imperative that guidelines be reviewed
before an assignment is begun. It is also important that the required submission format be followed in compiling
the final paper or assignment.

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Course Evaluation and Quality Assurance

Feedback is regularly sought from students and continual improvements are made based on this feedback. At
the end of this course, students will be asked to complete some surveys, which provide a source of student
evaluative feedback on teaching and on course quality. Your input into this quality enhancement process is
extremely valuable in assisting us to meet the needs of our students and provide an effective and enriching
learning experience. The results of all surveys are carefully considered and do lead to action towards enhancing
educational quality.

Class Policies
Teaching times and location
Please note that teaching times and locations are subject to change. Students are strongly advised to refer to the
ISB website (https://myisb.isb.edu.vn/) for the most up-to-date teaching times and locations.

Attendance requirement
UEH-ISB policy requires to check class attendance for each class. Class attendance is compulsory, and students
should provide reasons for the failure to attend the class on a particular lecture/workshop session. Students are
required to attend a minimum of 80% of all classes to secure class participation marks. Please let your lecturer
and/or UEH-ISB know if you are unable to attend any session.

Arriving to class late by 15 minutes at the beginning, arriving late by 5 minutes after the break, or leaving
prior to the scheduled end time without the permission of the lecturer will equate to an absence. Grade
reductions for the unit will be assessed when final grades are assigned if the above absence rule is violated during
the unit.

Electronic device use

Cell phones will be turned off or switched to vibrate mode before class starts. No phone calls or text messaging
are allowed inside classroom during class time. Portable listening and/or music devices may not be operated in
the classroom. Headphones and/or ear buds of any type may not be worn while in the classroom whether
operating or not. Laptop and other electronic devices are not permitted unless specifically authorised by the
lecturer exclusively for note taking and doing class work. If you are in violation of these policies, you will be
excused from class and an absence will be assessed.

Email etiquette
Your lecturer receives many emails each day. In order to enable them to respond to your emails appropriately
and in a timely fashion, students are asked to follow basic requirements of professional communication. Firstly,
all emails should have a concise and descriptive title, including the class and name of the unit you are enquiring
about as your teacher may be teaching more than one unit/class. Students need to be clear about the intention
of their emails, use appropriate tone and language, proof-read what is written in the email before sending it.
Students should also allow 3-4 working days for a response before following up. If the matter is legitimately
urgent, you may indicate this in the email subject header but be sure that the email does require an immediate
response before using this strategy. If your email request is complex and requires a lengthy response it may be
probably best to make an appointment with your teacher to meet in person.

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Student behaviour guidelines

Everyone must behave professionally. Students are expected to always demonstrate respect for teacher and
fellow students. Behaviour that is disruptive to a positive learning environment reported to the teacher will
result in a warning on the first instance; the second instance might result in a failing grade along with expulsion
from the course or program.

Students are to be punctual at every class session and group meeting. Homework, readings, and other required
assignments must be well prepared and completed as scheduled. Students must also actively participate in
classroom activities and discussions.

Any student caught (1) cheating on an exam, (2) collaborating with others on work to be presented, if contrary
to the stated rules of the course, (3) submitting, if contrary to the rules of the course, work previously submitted
in another course, (4) knowingly and intentionally assisting another student in any of the above actions,
including assistance in an arrangement whereby work, classroom performance, examination, or other activity is
submitted or performed by a person other than the student under whose name the work is submitted or
performed, or (5) plagiarising, may fail the class and be subject to further disciplinary action. First violation will
result in a grade ZERO (0%) for that assignment. Second violation will result in a failing course grade.

Disability support services

Students with disabilities are advised that accommodations and services are available at UEH-ISB. It is the
student's responsibility to contact UEH-ISB office and submit appropriate documentation prior to receiving such
services.

Additional information
This Learning Guide may be revised at the discretion of the Unit Coordinator with approval from Program
Academic Director and School Academic Committee where appropriate.

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Appendix

Appendix 1. Weekly Case Study Presentations (10%)

High Distinction Distinction Credit Pass Fail

Criteria
(85-100%) (75-84%) (65-74%) (50-64%) (0-49%)
Correctly identifies the main Identifies an important Identifies a detail but not the
Correctly identifies most of Misses key concepts from
concepts in a clear and concept but not the main main concepts, includes
main concepts, includes a very the chapter and does not
accurate manner, includes an concepts, includes a clear unnecessary details and a
Summary of Chapter good overview of the chapter include an overview of the
excellent overview of the overview of the chapter with basic overview of the chapter
with relevant examples of the chapter including examples
chapter with good examples of some examples of the without examples of the
concepts. of the concepts.
the concepts. concepts. concepts.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0
Well discusses all important Discusses most important Discusses some important Discusses few of the
aspects of the background of aspects of the background of aspects of the background, important aspects of the Does not discuss the aspects,
the case, well demonstrates all the case, demonstrates most demonstrates some unique background of the case, problems of the case and do
Summary of Case study
unique features of the case and unique features of the case and features of the case and demonstrates few unique not demonstrate unique
well identifies all problems in identifies most problems in identifies some problems in features of the case, identifies feature of the case.
the case. the case. the case. a few problems in the case.
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

Demonstrates highly
Demonstrates well integrated
integrated knowledge and Do not meet the learning
knowledge and understanding Some adept integration of key
practical application and Present correctly the theory Assignment Instruction.
Demonstrates of relevant concepts, theories relevant concepts, theories
reflection of relevant concepts, definition with origin sources Incomplete integration of
conceptual and effective problem-solving and other information on
theories and outstanding (textbook) and other knowledge using key
theoretical knowledge, skills related to the case. problem-solving skills related
problem-solving skills related information on problem- concepts, theories and other
integrative thinking and Crucial analysis with fact- to the case. Giving appropriate
to the case. Use, compare the solving skills related to the information on problem-
problem-solving skills based and data-driven and related examples to
data from various reference case. solving skills related to the
evidence and come up with presented points.
sources and with critical case.
clear points.
points.

3 Marks 3-2.55 2.5-2.3 2.25-2 1.95-1.5 1.45-0

 BUS302 – INTERNATIONAL BUSINESS
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Does not use volume, tone,

Inconsistent use of volume,
At times volume, tone and pace that is appropriate to
Speaks confidently and tone and pace. Several
pace is inconsistent. audience and context. Many
enthusiastically. Speaks clearly Speaks confidently. Speaks grammatical or
Occasional grammatical or grammatical or
at good pace and volume. clearly at good pace and pronunciation errors.
Verbal and Non-verbal pronunciation error. pronunciation errors.
Demonstrates body language volume. Demonstrates body Displays confidence through
communication Demonstrates some Demonstrates lack of
that is consistently confident language that is confident with posture in
confidence through confidence through
with good eye contact and good eye contact and posture. parts of the presentation. At
comfortable posture and good distracting mannerisms and
posture. times shows some attempt of
eye contact. little eye contact through
eye contact with audience.
presentation.
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0
Outstanding structure with
Very good structure with
effective and creative slides
effective and creative slides Presentation has a basic Presentation lacks structure,
and communication. Key Good clear structure and flow.
and presenter communication. structure and logical flow, but is not clear to listen or to
Structure and clarity messages are clear and Slides are clear and presenters
Key messages are clear to the has low impact on the watch and has low impact
creatively communicated to engage the audience.
audience by the end of the audience. on the audience.
the audience by the end of the
presentation.
presentation.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0
Project group has organised
Project group is
Project group is well organised Project group has organised and allocated parts of the
disorganised in terms of
Project group delivers a and discussion is consistent, and allocated parts of the presentation to all group
time management and
Presentation seamless, well-timed effective with a strong and presentation to all members but delivery is
communicating the
management skills presentation with an effective wrap-up. group members but delivery is marginal with some or all
presentation. Not all project
outstanding wrap-up. Presentation time- basic with some inconsistency members not clearly
group members present
management is effective. in parts of the presentation. presenting or managing time
during the presentation.
for their sections.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0

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Appendix 2 Proposal & Progressive Presentaion (10%)

High Distinction Distinction Credit Pass Fail

Criteria
(85-100%) (75-84%) (65-74%) (50-64%) (0-49%)
Substantial schedule with Limited schedule and
Good schedule with some
comprehensive information Good schedule with thorough inadequate information to
Schedule of proposed information to support No schedule of work
supporting successful information supporting support a plan of completion.
work successful completion. Limited provided
completion. Achievable successful completion. No milestones or
milestones.
milestones. unachievable milestones.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0

Present the practical

application and reflection of Crucial analysis with fact- Relevant data, facts, and Do not meet the learning
Present correctly the theory
theories. Use, compare the based and data-driven information of MNC, country- Assignment Instruction.
definition with origin sources
data from various reference evidence and come up with of-origin and its international Incomplete data, facts, and
(textbook). Some data, facts,
sources and with critical clear points. Comprehensive business. Reasonably selected information of MNC,
Relevance of the study and information of MNC,
points. Excellent outstanding data, facts, and information of resources for a comprehensive country-of-origin and its
country-of-origin and its
data, facts, and information of MNC. Thoughtfully selected analysis. Giving appropriate international business. No
international business. Some
MNC. Carefully selected resources for a comprehensive and related examples to or minimal resources for a
resources for a basic analysis.
resources for a comprehensive analysis. presented points basic analysis.
analysis.

3 Marks 3-2.55 2.5-2.3 2.25-2 1.95-1.5 1.45-0

Does not use volume, tone,
Inconsistent use of volume,
At times volume, tone and pace that is appropriate to
Speaks confidently and tone and pace. Several
pace is inconsistent. audience and context. Many
enthusiastically. Speaks clearly Speaks confidently. Speaks grammatical or
Occasional grammatical or grammatical or
at good pace and volume. clearly at good pace and pronunciation errors.
Verbal and Non-verbal pronunciation error. pronunciation errors.
Demonstrates body language volume. Demonstrates body Displays confidence through
communication Demonstrates some Demonstrates lack of
that is consistently confident language that is confident with posture in parts of the
confidence through confidence through
with good eye contact and good eye contact and posture. presentation. At times shows
comfortable posture and good distracting mannerisms and
posture. some attempt of eye contact
eye contact. little eye contact through
with audience.
presentation.
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

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Outstanding structure with

Very good structure with
effective and creative slides
effective and creative slides Presentation has a basic Presentation lacks structure,
and communication. Key Good structure and flow.
and presenter communication. structure and logical flow, but is not clear to listen or to
Structure and clarity messages are clear and Slides are clear and presenters
Key messages are clear to the has low impact on the watch and has low impact
creatively communicated to engage the audience.
audience by the end of the audience. on the audience.
the audience by the end of the
presentation.
presentation.
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0
Project group has organised
Project group is
Project group is well organised Project group has organised and allocated parts of the
disorganised in terms of
Project group delivers a and discussion is consistent, and allocated parts of the presentation to all group
time management and
Presentation seamless, well-timed effective with a strong and presentation to all group members but delivery is
communicating the
management skills presentation with an effective wrap-up. members but delivery is basic marginal with some or all
presentation. Not all project
outstanding wrap-up. Presentation time- with some inconsistency in members not clearly
group members present
management is effective. parts of the presentation. presenting or managing time
during the presentation
for their sections.
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

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 BUS302 – INTERNATIONAL BUSINESS
TRIMESTER 1 - 2025

Appendix 3. Pre-recorded & In-class Presentation (15%)

High Distinction Distinction Credit Pass Fail

Criteria
(85-100%) (75-84%) (65-74%) (50-64%) (0-49%)

Critical Analysis Comprehensive understanding

Excellent understanding, Some understanding and
(1) propose and develop and application of the theories, Good understanding and Do not meet the learning
practical application and correct presentation of the
logical ideas and themes; through very good discussion application of the theories, Assignment Instruction.
reflection of the theories, theories with with origin
(2) identify relevant and analysis of current through some discussion and Incomplete understanding
through critical discussion and sources (textbook), through
issues with a scientific company’s strategy and analysis of current company’s and application, incomplete
analysis of current company’s basic discussion and analysis
approaches, (3) propose activities, very good strategy and activities, good discussion and analysis of
strategy and activities. Use, of current company’s strategy
relevant recommendations. Crucial recommendations. Giving company’s strategy and
compare the data from various and activities,
recommendations, and analysis with fact-based and appropriate and related activities, no or minimal
reference sources and with recommendations are
(4) all arguments are well data-driven evidence and examples to presented points recommendations.
critical points. unrealistics.
justified come up with clear points.

3 Marks 3-2.55 2.5-2.3 2.25-2 1.95-1.5 1.45-0

Do not meet the learning

Relevant data, facts, and Assignment Instruction.
Comprehensive data, facts, and Some data, facts, and
Excellent data, facts, and information of MNC, country- Incomplete data, facts, and
Relevance of the study - information of MNC. information of MNC, country-
information of MNC. Carefully of-origin and its international information of MNC,
Deliver all the request Thoughtfully selected of-origin and its international
selected resources for a business. Reasonably selected country-of-origin and its
contents resources for a comprehensive business. Some resources for
comprehensive analysis resources for a comprehensive international business. No
analysis a basic analysis
analysis or minimal resources for a
basic analysis

3 Marks 3-2.55 2.5-2.3 2.25-2 1.95-1.5 1.45-0

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 BUS302 – INTERNATIONAL BUSINESS
TRIMESTER 1 - 2025

Does not use volume, tone,

Inconsistent use of volume,
pace that is appropriate to
Speaks confidently and At times volume, tone and tone and pace when
audience and context when
enthusiastically when Speaks confidently when pace is inconsistent when delivering and answering
delivering and answering
delivering and answering delivering and answering delivering and answering questions. Several
Verbal and Non-verbal questions. Many
questions. Speaks clearly at questions. Speaks clearly at questions. Occasional grammatical or
communication with grammatical or
good pace and volume. good pace and volume. grammatical or pronunciation pronunciation errors.
audience interaction pronunciation errors.
Demonstrates body language Demonstrates body language error. Demonstrates some Displays confidence through
and engagement Demonstrates lack of
that is consistently confident that is confident with good eye confidence through posture in parts of the
confidence through
with good eye contact and contact and posture. comfortable posture and good presentation. At times shows
distracting mannerisms and
posture. eye contact. some attempt of eye contact
little eye contact through
with audience.
presentation.
4 Marks 4-3.4 3.35-3 2.9-2.5 2.55-2 1.9-0
Outstanding structure begins
The presentation lacks
with a well-informed and Very good structure begins
structure, begins with a low
creatively formatted pre- with a fully informed and Good structure with an
Basic structure with a quality and ill-informed pre-
recorded video, followed by a excellently formatted pre- informed and well-formatted
standard and informed pre- recorded video, followed by
group presentation with recorded video, followed by a pre-recorded video, followed
recorded video, followed by a the group presentation with
Structure and clarity effective and group presentation with by a smooth group
group presentation with a an illogical flow. The video
creative slides and effective and good-visualised presenation. Slides are clear
logical flow. However, it has a and the presentation is not
communication. Key messages slides and communication. Key and presenters engage the
low impact on the audience. clear to listen or to watch
are clear and creatively messages are clear to the audience.
and has low impact on the
communicated to the audience.
audience.
audience.
3 Marks 3-2.55 2.5-2.3 2.25-2 1.95-1.5 1.45-0

Project group has organised

Project group is
Project group is well organised Project group has organised and allocated parts of the
disorganised in terms of
Project group delivers a and discussion is consistent, and allocated parts of the presentation to all group
time management and
Presentation seamless, well-timed effective with a strong and presentation to all group members but delivery is
communicating the
management skills presentation with an effective wrap-up. members but delivery is basic marginal with some or all
presentation. Not all project
outstanding wrap-up. Presentation time- with some inconsistency in members not clearly
group members present
management is effective. parts of the presentation. presenting or managing time
during the presentation.
for their sections.

2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

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 BUS302 – INTERNATIONAL BUSINESS
TRIMESTER 1 - 2025

Appendix 4. Group written Report (15%)

High Distinction Distinction Credit Pass Fail

Criteria
(85-100%) (75-84%) (65-74%) (50-64%) (0-49%)

The executive summary either

The executive summary The executive summary lacks Entire sections of the
The executive summary is has sections which are too
contains proper sections and clarity and is incomplete. It executive summary are
extensive and contains a very brief or contains paragraphs
Executive Summary outlines some points include in contains very little detail and missing or the executive
detailed description and that have not been well-
the report, but does not contain does not clearly explain what summary lacks detail and not
outline of the report. developed. The executive
enough detail. includes in the report. well explained.
summary is lacking in detail.

1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0

Outstanding overview Very good overview presenting Good overview incorporating a

Brief MNC’s Basic overview providing a Inadequate overview
constituting a comprehensive an effective discussion of most reasonable description of the
background and limited analysis and limited demonstrating little
analysis of the MNC, with aspects of the MNC, with good main aspects of the MNC, with
organization structure statistics of the MNC. understanding of the MNC.
outstanding current statistics. statistics. some relevant statistics.

2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

Excellent summary of the Very poor summary of the

Satisfactory summary of the Poor summary of the
marketplace including Good summary of the marketplace, lacks use of
marketplace including use of marketplace including
application of theories and marketplace including use of statistics to support claims.
some relevant statistics to limited use of statistics to
MNC’s country-of- use of current statistics to statistics to support claims. PELC analysis included (or
support claims. PELC analysis support claims. PELC analysis
origin’s political, support claims. PELC analysis PELC analysis mostly detailed not) yet lacks detail and
provided however lacks some lacksdetail and limited
economic, legal and is detailed and differentiated and differentiated identifying limited or no differentiation.
differentiation. It identifies differentiation. There is a lack
cultural factors identifying and applying and applying relevant factors There is little if any
and applies some relevant of identification and
extremely relevant factors likely to impact the chosen identification and application
factors likely to impactthe applicationof factors likely to
likely to impact the chosen industry. of factors likely to impact the
chosen industry impact the chosen industry.
industry. chosen industry.

2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0

MNC’s international Excellent understanding, Comprehensive understanding Good understanding and Some understanding and Do not meet the learning
business strategy and practical application and and application of the theories, application of the theories, correct presentation of the Assignment Instruction.
operations. reflection of the theories, through very good discussion through some discussion and theories with with origin Incomplete understanding
through critical discussion and analysis of current analysis of current company’s sources (textbook), through and application, incomplete
Advantages and and analysis of current company’s strategy and strategy and activities, good basic discussion and analysis discussion and analysis of
drawbacks for company’s strategy and activities, very good recommendations. of current company’s strategy company’s strategy and

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 BUS302 – INTERNATIONAL BUSINESS
TRIMESTER 1 - 2025

implementing business activities. recommendations. and activities, activities, no or minimal

across markets in the Giving appropriate and related recommendations are recommendations.
global economy Use, compare the data from Crucial analysis with fact-based examples to presented points. unrealistics.
various reference sources and data-driven evidence and
and with critical points. come up with clear points.
5 Marks 5-4.25 4.2-3.75 3.7-3.25 3.2-2.5 2.45-0
Relevant and realistic Clear & relevant Somewhat relevant
Meaningful reccomendations. No or irrelevant suggestions
reccomendations reccomendations reccomendations
Recommendation Skillful summary of findings Struggle to summarize any
Skillful summary of findings Able to summarize findings Mention findings from
from insightful analysis. findings from analysis
from analysis from analysis analysis
2 Marks 2-1.7 1.65-1.5 1.45-1.3 1.25-1 0.9-0
The minimum of 10 reliable At least 10 reliable sources At least 10 sources used but
The minimum of 10 reliable
sources and 5 academic used, lacks at least 5 academic some are unreliable.
sources and 5 academic journal
journal sources efficiently journal sources. Material is paraphrased
sources used.
Referencing and used. Satisfactory and correct in- poorly and/or inadequate in-
paraphrasing Good in-text citation, text citation and a text citation and/or
Very good in-text citation,
Outstanding in-text citation, paraphrasing and bibliography provided but incomplete bibliography.
paraphrasing and bibliography
paraphrasing and bibliography, with a few minor content is poorly
in all respects.
bibliography in all respects. errors. paraphrased.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0
Writing style is basic with
Writing style is good with
Writing style is outstanding discernible logical structure Writing style is poor and
Prose style: sentence Writing style is very good with generally logical structure but
and is clear and error free, but with significant low levels difficult to follow, and/or
structure, grammar, few grammatical and/or with low levels of grammatical
demonstrating superior of grammatical and/or marred by many grammatical
spelling spelling errors and/or spelling errors, and
written communication skills. spelling errors, and structural and spelling errors
structural errors.
errors.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0
Structure and layout is
exemplary using a range of Layout shows a clear structure
Layout shows a clear structure Material is satisfactorily Material is poorly structured
Report layout and structuring devices. and makes very good use of
and makes use of range of structured using mainly with limited/poor use of
structure Tables/Figures are well range of tables, diagrams and
tables, diagrams and headings. headings. structuring devices.
designed with appropriate headings.
formatting.
1 Mark 1-0.85 0.8-0.75 0.7-0.65 0.6-0.5 0.45-0

18