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Generative AI For Dummies
Cheat Sheet
By: Pam Baker | Updated: 10-17-2024 | From The Book:
Generative AI For Dummies
Generative AI For The first public release of ChatGPT ignited Trending
Dummies the world’s demand for increasingly
sophisticated Generative AI (GenAI) models
and tools, and the market was quick to Trig Identities for Pre-
deliver. But what’s the use of having so Calculus
many GenAI tools if you get stuck using
them? And make no mistake, everyone gets
stuck quite often!
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This cheat sheet helps you get the very best Cheat Sheet
results by introducing you to advanced (but
pretty easy) prompting techniques and
giving you useful tips on how to choose
models or applications that are right for the
task. Format Numbers in
Thousands and Millions in
Excel Reports
What GenAI Is, in Brief
Generative AI is software that behaves
unlike any other software ever known. It’s
not a robot. Robots are hardware. You could
think of any AI as the brains of robots, but
they can exist on other hardware that is not
a robot, like a supercomputer, a laptop, or
an autonomous car. Think of GenAI as
arguably the most creative of all AI types
and certainly the easiest to use since it
understands and responds to human
languages.
GenAI can perform like an artist, writer, or
composer to whip up paintings, stories, or
music from scratch after just a quick chat
about what you like or want it to do. This
type of AI doesn’t just copy from its training
data (although it can certainly do that, too,
so watch out for plagiarism and copyright
infringements); it learns from tons of
examples and then generates hopefully
original pieces, mixing and matching ideas
and data like a chef creating a new recipe.
It’s also the tech behind many of those cool
apps you love like the ones that turn your
selfies into cartoon characters or help you
make brilliant and beautiful websites with
just a few clicks!
Generative AI operates by training on huge
datasets to recognize patterns and
understand different forms of content. One
of the star players in this field is GPT (short
for Generative Pre-trained Transformer),
which is a type of language model that’s
really good at understanding and
generating human-like text. It’s like a virtual
wordsmith that can chat, answer questions,
write essays, or even write computer code.
But Generative AI isn’t just about generating
text. There are other options out there, like
DALL-E and Midjourney, which can create
images from descriptions you give it, or
DeepMind’s WaveNet, which can generate
life-like speech. These systems use neural
networks, which are a bit like a web of digital
brain cells, to learn from examples and then
generate new content. They’re transforming
how we create and interact with content
across the board, from gaming to marketing
to entertainment.
It’s important to note that GPTs are not the
only GenAI game in town. For example,
Claude is built on a language model similar
to but not GPT (Generative Pre-trained
Transformer) architectures. Claude is built
on a family of large language models (LLMs)
developed by Anthropic. The latest
generation is the Claude 3 model family,
which includes three main variants: Opus,
Sonnet, and Haiku. Midjourney is another
example of a GenAI tool built on a non-GPT
model. Midjourney is built on its own
proprietary model architecture. Other
examples also are based on open-source
models.
Common GenAI Tasks and Use
Cases
Generative AI (GenAI) is used to spur and
speed creativity, innovations, and problem-
solving across numerous fields. Following
are some of the most widespread
applications, with a few specific examples:
Content Creation
Writing and Editing: GenAI can craft
engaging blog posts for a travel
website, snappy social media updates
for a fashion brand, or persuasive
marketing copy for a new tech gadget.
It can also refine or adjust existing
articles to fit different audiences or
word counts. It can help write more
complex and esoteric works, too, such
as white papers, scientific studies,
medical research studies, and other
long-form works such as feature
articles, analytical reports, financial
reports, ebooks, and traditional books.
Creative Writing: GenAI tools can also
help write creative works such as a
fantasy short story, compose a piece of
ambient music for a meditation app, or
generate unique recipes for a cooking
blog.
Software Development
Code Generation: GenAI tools like
GitHub’s Copilot can suggest code
snippets for a new app feature, find
and fix bugs, or refactor code to
improve its efficiency.
Documentation and Quality
Assurance: GenAI can automatically
generate user manuals and other
documentation for a software release
or create comprehensive test cases to
ensure a new video game is bug-free.
Marketing and Sales
Inbound and Outbound Marketing:
GenAI can draft compelling email
campaign subject lines for an e-
commerce store or produce targeted
ad copy for a fitness service’s Google
Ads campaign or a newsletter.
Customer Relationship
Management: GenAI-driven chatbots,
such as those on a bank’s website, can
answer customer inquiries about
account services or suggest the best
credit card options based on spending
habits.
Data Analysis and Synthesis
Summarizing Documents: GenAI can
condense a lengthy financial report
into a digestible executive summary or
distill the main points from a series of
customer feedback surveys.
Synthesizing Information: GenAI can
sift through thousands of product
reviews to provide a sentiment analysis
or extract the most frequently
mentioned features.
Data discovery: GenAI can find
patterns in huge data sets that
humans can’t and connect data points
from a new perspective or to a new
use. It’s so good at this that it’s a top
use case for GenAI. Examples include
finding new early detection methods
for diseases and discovering emerging
consumer trends earlier than
traditional tools can.
Design and Product Development
Generative Design: GenAI can, for
example, propose a variety of
smartphone case designs with optimal
grip and aesthetics or generate
aerodynamic shapes for a new sports
car prototype.
Fashion Design: GenAI can turn a
simple dress sketch into a range of
style variations or create virtual
models showcasing different fabrics
and outfits for an online store.
Healthcare and Pharmaceuticals
Drug Discovery: GenAI can accelerate
the search for new drugs by predicting
how different molecules will interact,
potentially identifying new treatments
for diseases like cancer.
Medical Imaging: GenAI can enhance
MRI scans to help radiologists detect
early signs of abnormalities or support
the diagnosis of conditions such as
fractures in X-rays.
Translation and Localization
Language Translation: GenAI can
assist in translating a user manual for
a smartphone into multiple languages,
though it may require human review to
ensure cultural nuances are respected.
Fraud Detection and Risk
Management
Anomaly Detection: GenAI can
monitor transaction data for a credit
card company to spot unusual
patterns that might indicate fraud or
sift through insurance claims to detect
inconsistencies.
These
examples
illustrate
just a slice
of the
impressive
range and
potential
of
Generative
AI, across
Tip industries
from tech
and
marketing
to fashion,
healthcare,
finance,
and
beyond.
GenAI Options and How to
Choose One for Your Projects
When assessing GenAI models for specific
types of content creation, it’s crucial to
conduct a thorough evaluation to ensure
that the chosen model meets your specific
needs. Here’s a distilled guide to help you
navigate this process:
Understanding GenAI model types:
Begin by acquainting yourself with the
various GenAI models available that
produce the type of outputs you seek.
For example, if you want to produce
images, check out DALL-E, Stable
Diffusion, Midjourney, and other image
generators. A multimodal GenAI tool
like ChatGPT4o might serve you well,
too. If you are looking to produce
content in a specialized field like
healthcare or customer service, check
the enterprise apps your company is
already using as they likely have GenAI
embedded in the software that is
trained to do that specific type of work.
Take a look at GPTs in OpenAI’s GPT
Store on ChatGPT, too, as well as the
collection of specialized GenAI tools
listed on services like Poe.
If you’re looking to build a GenAI model
or app yourself, check out cloud
services like AWS, Azure, and Google to
see which AI tools and services are
easiest for you and your team to work
with. Several options are available in
open-source GenAI models. You might
also want to consider integrating your
application(s) with a GenAI model
instead of building one from scratch.
Look for APIs and keys like those
offered by OpenAI
If you are an individual or a small
business, you might want to turn to
one of the many GenAI-based chatbots
on the market. For example, OpenAI’s
GPTs and ChatGPT. ChatGPT Plus only
costs $20 a month and gives you
access to more features and access
than the free version. Choose
ChaptGPT Team if you want higher
usage limits and to add people on the
account. Team costs $25 per
person/per month. An Enterprise
version is also available that has far
more bells and whistles in the way of
features, and you can have more
people on your account. You’ll have to
contact the company for a quote as
there isn’t a published price list for the
Enterprise version. Prices, terms and
features available on competing GenAI
chatbots vary, and I recommend you
check out several of them before
selecting one or more to use.
Identifying content requirements:
Clearly define the type of content you
aim to produce. Whether it’s text-
based like social media posts and
articles or visual content such as
images, your content requirements will
guide you in selecting a GenAI model
or application that can effectively fulfill
those needs.
Evaluating performance metrics:
Consider important performance
indicators such as the relevance and
quality of the generated content, the
diversity of output, the speed of
content generation, and the model’s
ability to capture complex details.
Evaluating these factors are essential
in determining the suitability of a
GenAI model for your content creation
tasks.
Testing for fit: When you have
narrowed down which GenAI models
are most likely to do the job you want
them to do, try them out and see how
they fit. Most GenAI models have a free
version or a free trial period. Even
though the freebie versions may not
contain the same capabilities as the
premium versions, you can still get a
feel for how each model fits your needs
overall.
Considering integration: Assess the
ease with which the GenAI models can
be integrated into your existing
workflows. A smooth integration
process is key to streamlining content
creation and enhancing the efficiency
of producing various content types.
If you don’t need to integrate GenAI
with any other apps, you still might
want to use integrated or embedded
GenAI models. For example, consider
using ChatGPT Plus to generate your
text content and summoning the GPT
Image Generator to build illustrations
for you — while you’re still working in
ChatGPT Plus. You can also find GenAI
embedded or integrated in
commercially available software that
you’re probably already using, or that
you can easily obtain. You’ll likely find
software that is specialized for tasks in
your industry or the work you want to
do with GenAI to be particularly
helpful.
You may also want to consider copying
and pasting the GenAI output into
other software where you can edit and
format the content more easily as well
as distribute it. Most people port or
copy & paste outputs or integrate
GenAI models for just this very reason.
Efficiency and time savings:
Determine the extent to which GenAI
models can automate manual content
creation tasks. This can free up your
team to concentrate on strategic and
creative aspects of content
development, saving time and
boosting productivity.
Ethical considerations: Finally, ensure
that the GenAI models comply with
ethical standards concerning data
privacy, security, transparency,
explainability, and intellectual property
rights. Adherence to these guidelines is
critical when creating content. Be sure
to check and see whether your
prompts and responses are retained
by the GenAI model maker to train
other GenAI models as this can expose
proprietary data or company secrets.
By following this guide and considering
these key aspects, you can effectively
evaluate how well different GenAI models
meet your specific content creation needs.
Advanced Prompting and Other
Methods and Tips
Whether you’re looking to refine your GenAI-
generated content or unlock new levels of
creativity, mastering advanced prompting
techniques and a few other tactics is how
you get the content you want. From
stitching together seamless narratives to
orchestrating the work of multiple GenAI
tools, each method gives you a different
kind of control over the content you are
creating with GenAI.
Here are some ways and tips that will
elevate you from a casual user to a skilled
prompter and GenAI master:
Output Stitching
Definition: This technique involves
combining the outputs from more
than one GenAI tool and manually
combining the bits and pieces to
create a cohesive final product. Or, you
can also use this method to complete a
work from chunk writing (working on
one section at a time of a longer piece
so as not to confuse the GenAI and get
better results).
Example: If you’re generating a long-
form article, you might first ask the
GenAI to outline the piece and then
generate each section individually, and
finally, stitch them together in a
coherent structure. Or, you can give
the same prompt to two or more
GenAI tools and stitch together the bits
and pieces you choose from each to
create a better output than you got
from any one of them alone.
AI Aggregation
Definition: AI aggregation refers to the
process of collecting and synthesizing
information or responses from
multiple GenAI models or sources and
using them collectively in a unified
work.
Example: When looking for
comprehensive information on a topic,
you might prompt different GenAI
models for their insights and compile
the responses to form a well-rounded
view. Or, you might use one GenAI
model to write a blog post, another to
generate an image or illustration, and
another type of software with
embedded GenAI to create a video to
embed in that same post, too.
AI Chaining
Definition: AI chaining is the
sequential use of GenAI outputs as
part or all of inputs for other GenAI
tools.
Example: To make a computer game, a
training video, or a movie film, you
might prompt one GenAI tool to create
character profiles and then use the
output from that as the main
substance of a prompt that you use in
another GenAI tool to build a
storyboard, generate a storyline, and
draw key scenes. Then you might
continue with subsequent prompts in
yet another GenAI tool to flesh out a
full narrative in an actual script. You
can change the order of these steps, if
you like. The point is that you are using
multiple GenAI tools to do specialized
tasks and then using those outputs as
part of or the main thrust in prompts
for other GenAI tools that are
specialized in the next step or task you
need to complete to eventually arrive
at a finished, unified work.
Prompt Chaining
Definition: Prompt chaining involves
using the output of one prompt as part
of the input for the next in the same
chat on the same GenAI tool, creating a
series of linked prompts and
responses.
Example: If you’re designing a product,
start with a prompt to generate a
concept, use the response as a base
for the next prompt to refine the
design, and continue until you reach a
final detailed blueprint.
Prompting with Different Roles in
the Same Prompt
Definition: This method assigns
different roles or perspectives within
the same prompt to generate diverse
and multi-faceted content.
Example: When creating a training
dialogue, you might prompt the GenAI
to adopt the roles of both a customer
and a customer service representative
to simulate a realistic conversation.
Another example is to form a virtual
committee of experts. test audiences,
communities, voters, users, and any
mix of people and experts you like as a
command in your prompt. The
response will deliver answers and
interactions from these different roles
and personas to further enlighten,
inspire or deliver divers insights for
your work.
By leveraging these advanced prompting
and methods, you’ll not only refine the
quality of the content produced but also
expand the capabilities of the GenAI to meet
your more complex and nuanced demands.
The key to successful prompting lies in
clarity, specificity, and creativity — so
experiment freely and watch as your
prompts bring forth GenAI-generated works
that are truly useful and better matched to
your needs and goals.
About This Article
This article is from the book:
Generative AI For Dummies
About the book author: Pam Baker is a
veteran business analyst, speaker, and
journalist whose work is focused on big
data, artificial intelligence, machine learning,
business intelligence, and data analysis. She
is the author of Data Divination – Big Data
Strategies and ChatGPT For Dummies.
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