INDEX

Sr. No. Title Of Page No.

1. CHAPTER 1: INTRODUCTION 9

1.1 Himalaya Wellness Company 10

1.2 History Of Himalaya Company 14
1.3 Customer Satisfaction 16
1.4 Importance Of Customer Satisfaction 18
1.5 Methods To Improve Customer Satisfaction 22
1.6 Brief Profile Of Study Area 25
1.7 Definition Of Related Aspects 27
1.8 Characteristics 29
1.9 Different Concepts Pertaining To The Problem 32
1.10 Products 35
1.11 Vision & Mission 39
1.12 SWOT Analysis 41
2. CHAPTER 2. RESEARCH METHODOLOGY 43
2.1 Introduction To Research 44
2.2 Objectives Of Study 45
2.3 Importance Of Objectives 45
2.4 Scope Of The Study 46
2.5 Limitations Of The Study 47
2.6 Significance Of The Study 48
2.6 Research design 50
CHAPTER 3. REVIEW OF LITERATURE 51
3.1 3.1 Introduction 52
3.2 3.2 Articles 53

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4. CHAPTER 4. DATA ANALYSIS, AND 77
INTERPRETATION
4.1 4.1 Data Analysis & Interpretation 77
5. CHAPTER 5. CONCLUSION, FINDINGS, 98
SUGGESTIONS
5.1 Findings 98
5.2 Suggestions 99
5.3 Conclusion 101
5.4 Reference 103
Weblography 104
Annexure 105

8
 CHAPTER- 1
INTRODUCTION

9
Contents
1.1 Himalaya Wellness Company
1.2 History Of Himalaya Company
1.3 Customer Satisfaction
1.4 Importance Of Customer Satisfaction
1.5 Methods To Improve Customer Satisfaction
1.6 Brief Profile Of Study Area
1.7 Definition Of Related Aspects
1.8 Characteristics
1.9 Different Concepts Pertaining To The Problem
1.10 Products
1.11 Vision & Mission
1.12 SWOT Analysis

1.1 INTRODUCTION

This study is to identify the customers’ preference and satisfaction towards Himalaya
products and to investigate the influence of product dimensions on customer
satisfaction and customer loyalty as well as to understand the Himalaya effect of the
product. Himalaya products are part of the knowledge of indigenous cultures and
marginal societies across the globe which has stood the test of time. Key words:
customers preferance, satisfaction, Himalaya product, Coimbatore The Essence of
marketing is an exchange or a transaction, intended to satisfy human needs or wants.
That is, marketing is a human activity directed at satisfying needs and wants, through
an exchange process.

 A demand is a want for which the consumer is prepared to pay a price.

 A want is anything or a service the consumer desires or seeks. Wants become
demands when backed by purchasing power.
 A need is anything the consumer feels to keep himself alive and healthy.
 A transaction consists of a value between two parties. A transaction differs from
a transfer. A transfer may receive nothing in return.

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The aim of marketing is to make sales in order to earn reasonable profit for the producer.
Himalaya product has its wealth of knowledge and research, in natural herbal remedies,
to formulate a range of personal care products that cater to our daily health needs. This
range offers the goodness of natural solutions for daily use, with no side effects.
Personal care products is one of the very essential and common use consumer
products for every individual in their day to day life irrespective of rich and poor,
caste & religion, etc., in order to facilitate the present study first of all it will be benefit
for us to have a birds eye in view of Himalaya a herbal market . Marketing requires co-
ordination, planning, implementation of campaigns and employs with the appropriate
skills to ensure marketing success. Marketing objectives, goals and targets have to be
monitored and met, competitor strategies analyzed, anticipated and exceeded. Through
effective use of market and marketing research an organization should be able to
identify the needs and wants of the customer and try to deliver benefits that will enhance
or add to the customer lifestyle, while at the same time ensuring that the satisfaction of
these needs results in a healthy turnover for the organization. A customer is the recipient
of a good, service, product, or idea obtain from a seller, vendor, or supplier for the
monetary or other valuable consideration.

Himalaya Drug Company is a well-known Indian multinational company that produces

and sells a wide range of pharmaceutical, personal care, and animal health products.
Founded in 1930 by M Manal, the company is headquartered in Bangalore, India and
has a presence in over 100 countries around the world.

Himalaya's product portfolio includes over 300 herbal and Ayurvedic products for
various health and wellness needs, such as skincare, hair care, nutrition, baby care, and

11
animal healthcare. The company uses natural ingredients and herbs in its products,
which are sourced from different parts of India and other countries.

Himalaya is committed to sustainability and has several initiatives to promote

environmental and social responsibility. It has a state-of-the-art research and
development center in Bangalore, where scientists and researchers work on developing
new products and improving existing ones.
Overall, Himalaya is a trusted brand in India and globally, known for its commitment
to quality, safety, and natural ingredients.

Himalaya Wellness Company is a globally renowned herbal healthcare and personal

care products company that has been offering natural and safe solutions for various
health issues since its inception in 1930. Based in Bangalore, India, the company has a
presence in over 100 countries across the world, including the United States, Europe,
Asia, Africa, and the Middle East.

The Himalaya Wellness Company is committed to providing quality healthcare

products made from pure and natural ingredients that are sourced from the Himalayas,
one of the world's most ecologically diverse regions. The company uses advanced
research and development techniques to produce a range of natural and safe products
that are designed to help people lead healthy and happy lives.

The company's product range includes healthcare products, such as herbal supplements,
skincare products, baby care products, and personal care products. All products are
made from natural ingredients that are carefully selected and tested to ensure their
safety and efficacy. The company also provides a wide range of veterinary products for
pets and livestock.

The Himalaya Wellness Company has received numerous awards and recognition for
its commitment to quality and safety, including the Good Manufacturing Practice
(GMP) certification, which is an international standard for the quality and safety of
pharmaceutical products. The company has also received several awards for its
contribution to the community and the environment, and it is committed to sustainable
development practices that protect the environment and benefit the community.

With over 90 years of experience in the industry, the Himalaya Wellness Company has
built a reputation for excellence, quality, and safety. The company's commitment to

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natural and safe products has made it a trusted brand among millions of people across
the world who rely on its products for their health and wellbeing.

Himalaya Wellness Company was founded in 1930 by Mr. M. Manal, who was inspired
by the benefits of Ayurveda, the traditional system of medicine in India. He established
the company with the vision of bringing the benefits of Ayurveda to the world, and
since then, the company has been committed to developing and manufacturing natural
and safe healthcare products that are based on Ayurvedic principles.

One of the unique aspects of Himalaya Wellness Company is its focus on using natural
ingredients that are sourced from the Himalayas. The Himalayas are a range of
mountains that are known for their rich biodiversity and unique ecosystem. The
company sources its ingredients from this region because of the purity and potency of
the plants grown there. The plants used in the products are carefully selected and tested
to ensure their safety and efficacy.

The company has a wide range of products that are designed to cater to different health
and personal care needs. Himalaya's healthcare products include herbal supplements,
such as liver and kidney care supplements, immunity boosters, and joint care products.
The company's skincare products are made from natural ingredients that are known to
be gentle on the skin and effective in providing the desired results. The company's
personal care products, such as toothpaste, hair care, and body care products, are also
made from natural ingredients and are free from harmful chemicals.

One of the key factors that have contributed to the company's success is its commitment
to quality and safety. The company has established Good Manufacturing Practice
(GMP) certified facilities that adhere to the highest international standards for the
quality and safety of pharmaceutical products. The company also invests heavily in
research and development to ensure that its products are effective and safe.

The Himalaya Wellness Company has also received several awards and recognition for
its contribution to the community and the environment. The company is committed to
sustainable development practices that protect the environment and benefit the
community. The company has implemented several initiatives to reduce its carbon
footprint, conserve water, and support local communities.

13
In summary, the Himalaya Wellness Company is a global leader in natural and safe
healthcare products that are based on Ayurvedic principles. The company's
commitment to quality, safety, and sustainability has made it a trusted brand among
millions of people across the world who rely on its products for their health and
wellbeing.

1.2 HISTORY OF HIMALAYA COMPANY

In the forests of Burma, the curiosity of a young man was evoked as he watched
villagers feeding the roots of a local herb to calm a herd of agitated elephants.

That man was Mr. M. Manal, the founder of Himalaya, and that herb was Rauwolfia
Serpentina, the inspiration that led to the creation of Serpina, the world's first natural
antihypertensive drug, launched in 1934.

Mr. Manal's dream of discovering the mysteries of nature began in the year 1930.
Fascinated by the properties of Rauwolfia Serpentina, he was determined to bring into
people's lives the promise of nature's healing power harnessed through scientific
research

Eighty-nine years later, this vision has translated into Himalaya's mission of touching
people's lives with the promise of Wellness in every Home and Happiness in every
Heart.

Inspired by Mr. Manal's unwavering dedication and passion, we have weaved a close
relationship with nature and have developed a rich history of research spanning over
eight decades.

Himalaya began its journey at a time when herbal products were regarded with
skepticism. But, our founder had firm belief in the power of nature's goodness

14
He was convinced that people would share his belief if the benefits of herbs and plants
were researched and analyzed through science and were proven to be safe and effective
though empirical evidence. Braving all odds, he persevered with a staunch spirit to
realize his dreams. Pawning his mother's bangles, he bought a hand-operated tableting
machine.

The years that followed were a time of endurance that put to test the young man's
patience, strength and passion.

After four years of extensive research and several trials and errors, Mr. Manal
formulated Serpina and laid the foundation for Himalaya's strong foothold in research.

Our founder spent his days exploring the world of herbs through discussions with
neighborhood healers, while his nights were occupied making a few hundred tablets on
the manual tableting machine.

His vision was to bring the traditional Indian science of Ayurveda to society in a
contemporary form.

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After four years of extensive research and several trials and errors, Mr. Manal
formulated Serpina and laid the foundation for Himalaya's strong foothold in research.
Our founder spent his days exploring the world of herbs through discussions with
neighborhood healers, while his nights were occupied making a few hundred tablets on
the manual tableting machine. His vision was to bring the traditional Indian science of
Ayurveda to society in a contemporary form.

This philosophy fueled Himalaya's immense passion for scientific research and set the
course for the journey of exploring and integrating Ayurveda's herbal tradition into a
range of proprietary formulations that encourage healthy living and longevity

1.3 CUSTOMER SATISFACTION

Customer satisfaction is defined as the “the number of customers, or percentage of total

customers, whose exported experience with a firm, its products, or is services exceeds
specified satisfaction is seen as a key differentiator and increasingly has become a key
element of business strategy. Within organization, customer satisfaction rating can have
powerful effects. They focus employees on the importance of fulfilling customer’s
expectations. Furthermore, when these ratings dip, they warn of problems that can
affect sales and profitability, Therefore, it is essential for businesses to effectively
manage customer satisfaction. "Customer satisfaction” data are among the most
frequently collected indicators of market perceptions.

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This metric is defined as "The percentage of surveyed customers who indicate that they
would recommend a brand to friends." When a customer is satisfied with a product,
he or she might recommend it to friends, relatives and colleagues. This can be a
powerful marketing advantage.) "Individuals who rate their satisfaction level as '1,' by
contrast, are unlikely to return. Further, they can hurt the firm by making negative
comments about it to prospective customers. Willingness to recommend is a key metric
relating to customer satisfaction."

Himalaya Wellness Company has a strong reputation for customer satisfaction due to
its commitment to providing natural and safe healthcare products. The company places
a high value on customer feedback and uses it to improve its products and services
continuously.

The company has a robust customer service team that is available to answer any queries
or concerns that customers may have. The company also has a wide network of
distributors and retailers, making its products easily accessible to customers worldwide.

Himalaya Wellness Company has received several awards and recognition for its
commitment to customer satisfaction. The company has won the Reader's Digest
Trusted Brand Award multiple times and has also been recognized as a Superbrand in
India. These awards are a testament to the company's focus on meeting customer needs
and expectations.

Moreover, the company conducts regular customer satisfaction surveys to gather

feedback on its products and services. The company uses this feedback to improve its
products and services continually. The company's commitment to quality and safety has
also contributed to its high customer satisfaction rating.

In summary, customer satisfaction is a top priority for the Himalaya Wellness

Company. The company has a strong reputation for providing natural and safe
healthcare products that meet the needs and expectations of its customers. The
company's focus on customer feedback, customer service, and quality has contributed
to its high customer satisfaction rating.

The company's focus on customer satisfaction is evident in its commitment to providing

natural and safe healthcare products that are effective and meet the needs of its
customers. The company places a high value on customer feedback and uses it to

17
improve its products and services continuously. The company's customer service team
is well-trained and available to answer any queries or concerns that customers may
have. This has contributed to a high level of trust and loyalty among the customers.

Moreover, the company's products are easily accessible to customers worldwide due to
its extensive network of distributors and retailers. The company has a strong presence
in over 100 countries across the world, and its products are available in various formats,
including online and offline.

The Himalaya Wellness Company has also won several awards and recognition for its
commitment to customer satisfaction. The company has won the Reader's Digest
Trusted Brand Award multiple times, which is a testament to its focus on meeting
customer needs and expectations. The company has also been recognized as a Super
brand in India, which is a prestigious recognition for companies that demonstrate
exceptional brand equity.

The company also conducts regular customer satisfaction surveys to gather feedback
on its products and services. This feedback is used to improve the company's products
and services, which has contributed to the high level of customer satisfaction. The
company's commitment to quality and safety has also contributed to its high customer
satisfaction rating.

In summary, the Himalaya Wellness Company has a strong focus on customer

satisfaction, which is evident in its commitment to providing natural and safe healthcare
products, its customer service, and its accessibility to customers worldwide. The
company's efforts to gather customer feedback, conduct surveys, and continuously
improve its products and services have contributed to a high level of trust and loyalty
among its customers.

1.4 IMPORTANCE OF CUSTOMER SATISFACTION

Customer satisfaction is one of the most important factors that can determine the
success of a business in the long run. It can make or break a business, especially in
today's highly competitive market. With the increasing availability of options, it has
become even more critical for businesses to prioritize customer satisfaction to retain
customers, improve brand image, and ultimately grow their business.

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Customer satisfaction is directly linked to customer loyalty, which is one of the most
important metrics for any business. Satisfied customers are more likely to come back
and purchase from the same company again and again, leading to repeat business and
higher revenue. Additionally, they are more likely to recommend the company to
others, which can generate new customers through positive word-of-mouth marketing.
On the other hand, unsatisfied customers are likely to switch to a competitor, which can
lead to a loss of business and potential customers. Therefore, it is critical for businesses
to prioritize customer satisfaction to build customer loyalty and retain customers over
the long term.

Moreover, customer satisfaction is an essential factor in building a strong brand image.

Positive customer experiences can result in positive word-of-mouth marketing, leading
to increased brand awareness and customer acquisition. On the other hand, negative
experiences can quickly damage a company's reputation and brand image, leading to a
loss of business and potential customers. Therefore, businesses must prioritize customer
satisfaction to build and maintain a strong brand image that resonates with their
customers.

Customer satisfaction can also help businesses identify areas for improvement. By
regularly soliciting feedback from customers, businesses can identify areas where they
may be falling short and take steps to address these issues. This can lead to improved
products or services, more efficient operations, and an overall better customer
experience. By addressing customer concerns and feedback, businesses can improve
customer satisfaction and ultimately grow their business.

Furthermore, customer satisfaction can help businesses differentiate themselves from

their competitors. In a crowded market, where there may be many companies offering
similar products or services, customer satisfaction can be the factor that sets one
company apart from the rest. By consistently providing exceptional customer service
and delivering a superior customer experience, companies can attract and retain
customers, even in the face of competition.

In conclusion, customer satisfaction is an essential factor for long-term business

success. It has a direct impact on customer loyalty, brand image, revenue, and the ability
to differentiate oneself from competitors. Therefore, businesses should prioritize
customer satisfaction by regularly soliciting feedback, addressing customer concerns,

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and striving to deliver exceptional customer service and experiences. By doing so,
businesses can build a strong reputation, foster customer loyalty, and ultimately achieve
long-term success in the highly competitive marketplace.

One of the reasons why customer satisfaction is so important is that it is directly linked
to customer retention. In fact, research has shown that it costs anywhere from 5 to 25
times more to acquire a new customer than to retain an existing one. Therefore, it is
crucial for businesses to keep their existing customers happy and satisfied to minimize
customer churn and increase customer lifetime value.

Additionally, customer satisfaction is not just about meeting the basic needs and
expectations of customers but going above and beyond to exceed them. This means that
businesses must strive to deliver exceptional customer service and experiences that
leave a lasting impression on their customers. By doing so, they can create loyal
customers who are willing to pay a premium for their products or services and
recommend the company to others.

Another important aspect of customer satisfaction is that it can act as a key differentiator
in a crowded market. With so many companies offering similar products or services,
customers are often willing to pay more for a better customer experience. Therefore,
businesses that prioritize customer satisfaction can stand out from the competition and
attract and retain customers who are willing to pay a premium for their products or
services.

Moreover, customer satisfaction can lead to increased employee satisfaction and

motivation. When customers are happy and satisfied with the service they receive, it
can lead to positive feedback and recognition for the employees who provided that
service. This, in turn, can increase employee motivation and job satisfaction, leading to
a better overall work environment and improved productivity.

Finally, customer satisfaction is important not only for businesses but also for the
overall economy. Satisfied customers are more likely to spend money and contribute to
economic growth, while unsatisfied customers may hold back their spending, leading
to a slowdown in the economy. Therefore, by prioritizing customer satisfaction,
businesses can help drive economic growth and prosperity.

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In conclusion, customer satisfaction is a critical factor that can determine the success
or failure of a business in the long run. It is directly linked to customer retention, loyalty,
brand image, and revenue, and can act as a key differentiator in a crowded market.
Therefore, businesses must prioritize customer satisfaction by going above and beyond
to exceed customer expectations, regularly soliciting feedback, addressing customer
concerns, and striving to deliver exceptional customer service and experiences. By
doing so, businesses can build a strong reputation, foster customer loyalty, and
ultimately achieve long-term success in the highly competitive marketplace.

One of the key benefits of customer satisfaction is that it can lead to increased revenue
and profitability. Satisfied customers are more likely to make repeat purchases and
spend more money over time. They are also less likely to return products or request
refunds, which can help to minimize costs associated with product returns and refunds.
By prioritizing customer satisfaction, businesses can improve their bottom line by
increasing revenue and profitability.

Another important aspect of customer satisfaction is that it can help businesses to

identify areas for improvement. By soliciting feedback from customers, businesses can
gain valuable insights into what their customers like and dislike about their products or
services. They can use this information to make changes to their products or services,
improve their customer service, or streamline their operations. By continually
improving their offerings and addressing customer concerns, businesses can increase
customer satisfaction and retention, as well as attract new customers through positive
word-of-mouth marketing.

Moreover, customer satisfaction is closely tied to employee satisfaction and

engagement. When employees feel that they are delivering a high level of customer
service and contributing to positive customer experiences, they are more likely to be
satisfied with their jobs and motivated to perform at their best. This can lead to
improved productivity, higher quality work, and ultimately, better business outcomes.

In addition, customer satisfaction can help businesses to build a strong brand reputation.
Positive customer experiences can lead to positive reviews, recommendations, and
testimonials, which can help to attract new customers and improve brand awareness.
This, in turn, can lead to increased customer loyalty and revenue over time.

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Finally, customer satisfaction is important for businesses of all sizes and across all
industries. Regardless of the type of business or the products or services offered,
customer satisfaction is a critical factor that can determine success or failure in the long
run. By prioritizing customer satisfaction and continually improving the customer
experience, businesses can build a loyal customer base, increase revenue and
profitability, and ultimately achieve long-term success.In conclusion, customer
satisfaction is a key driver of business success that can lead to increased revenue,
improved brand reputation, and higher employee satisfaction and engagement. By
prioritizing customer satisfaction, businesses can improve their bottom line, identify
areas for improvement, and build a loyal customer base that can help them to thrive in
today's competitive marketplace.

1.5 METHODS TO IMPROVE CUSTOMER SATISFACTION

Provide excellent customer service

Train your employees to be courteous, patient, and attentive to customers' needs.

Encourage them to go above and beyond to resolve customer issues and provide a
positive experience.

Respond to feedback

Regularly collect and review customer feedback and respond to their concerns and
suggestions promptly. This shows customers that you value their opinions and are
committed to improving their experience.

Offer personalized experiences

Get to know your customers and tailor your products and services to meet their needs.
Use data analytics to personalize the customer experience and offer customized
recommendations.

Make it easy for customers to do business with you

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Simplify your processes, provide clear instructions, and offer multiple channels for
customers to communicate with you. This reduces customer frustration and improves
their overall experience.

Reward loyalty

Offer loyalty programs, special discounts, and personalized promotions to reward and
retain loyal customers. This increases customer satisfaction and encourages repeat
business.

Empower employees to make decisions

Trust and empower your employees to make decisions that benefit the customer. This
allows for faster resolution of issues and increases customer satisfaction.

Constantly improve

Regularly evaluate your processes and customer experience and make improvements
where necessary. This shows customers that you are committed to providing the best
experience possible.

Be transparent

Communicate clearly with your customers about your products, services, and policies.
Provide transparent pricing and clear terms and conditions to build trust and reduce
customer confusion.

Follow up

After a purchase or interaction, follow up with customers to ensure their satisfaction

and address any issues that may have arisen. This shows customers that you value their
business and are committed to providing a positive experience.

Train your employees

Provide ongoing training and development opportunities for your employees to

improve their skills and knowledge. This helps them provide better customer service
and support.

Use customer data to inform decision-making

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Analyze customer data to gain insights into their preferences, behaviors, and needs.
Use this information to make informed decisions that improve the customer experience.

Offer 24/7 support

Provide round-the-clock support through multiple channels, such as phone, email, and
chat. This ensures that customers can reach you at any time and receive timely
assistance.

Address customer complaints promptly

Respond to customer complaints and issues promptly and take steps to resolve them
quickly. This shows customers that you value their feedback and are committed to
providing excellent service.

Create a user-friendly website

Make it easy for customers to find the information they need and navigate your website.
Use clear and concise language, provide helpful resources, and optimize for mobile
devices.

Celebrate customer successes

Acknowledge and celebrate your customers' successes and accomplishments. This

helps build a sense of community and fosters loyalty.

Partner with your customers

Involve your customers in your product development and decision-making processes.

This demonstrates that you value their input and are committed to meeting their needs.

Be consistent

Ensure that your products, services, and customer experience are consistent across all
channels and touchpoints. This builds trust and establishes a strong brand reputation.

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 1.6 BRIEF PROFILE OF STUDY AREA

The Himalaya Wellness Company is a natural healthcare company that specializes in

creating herbal and natural products for personal care, healthcare, and animal health.
The company was founded in 1930 by M Manal in India with the goal of bringing the
benefits of Ayurveda to the world. Ayurveda is an ancient Indian system of natural
medicine that focuses on holistic healing using natural ingredients and herbs. The
company has its headquarters in Bengaluru, India, and operates in over 100 countries
across the world.

The company's product lines include personal care, healthcare, and animal health
products. The personal care line includes skincare, hair care, baby care, and oral care
products, while the healthcare line includes a range of herbal and natural supplements,
vitamins, and minerals. The animal health line includes products for pets and livestock.

The Himalaya Wellness Company is committed to using natural ingredients in its

products, sourcing many of its ingredients from the Himalayan region, which is known
for its abundance of herbs and natural resources. The company has established its own
research and development centers to ensure the consistency and potency of natural
ingredients and to improve the efficacy of its products. The company also places a
strong emphasis on sustainability and ethical sourcing practices to protect the
environment and ensure the long-term availability of natural resources.

In terms of corporate social responsibility, the Himalaya Wellness Company is

committed to giving back to the community through various initiatives, including
providing education and healthcare services to underprivileged communities. The
company also works to promote environmental sustainability and social welfare
through various programs and initiatives.

The Himalaya Wellness Company has received several awards and accolades for its
products, research and development initiatives, and corporate social responsibility
efforts. Some of the notable awards include the Golden Peacock Award for Corporate
Social Responsibility, the India Pharma Award for Excellence in Herbal Products, and
the Frost & Sullivan Award for Indian Herbal Products.

In summary, the Himalaya Wellness Company is a natural healthcare company that

specializes in creating herbal and natural products for personal care, healthcare, and

25
animal health. The company is committed to using natural ingredients and sustainable
sourcing practices to protect the environment and ensure the long-term availability of
natural resources. The company has received several awards and accolades for its
products and corporate social responsibility efforts and is a respected player in the
global natural healthcare industry.

The Himalaya Wellness Company has a rich history that dates back to 1930 when it
was founded by M Manal. Manal was a visionary who believed in the power of
Ayurveda, an ancient Indian system of natural medicine, to help people lead healthier
and happier lives. With this vision in mind, he started the Himalaya Drug Company,
which later became the Himalaya Wellness Company.

The company's early years were marked by challenges, including a lack of resources
and limited market access. However, Manal's unwavering commitment to natural
medicine and his dedication to research and development helped the company
overcome these challenges. Over time, the Himalaya Wellness Company grew in size
and reputation, expanding its product line and operations to over 100 countries across
the world.

Today, the Himalaya Wellness Company is known for its high-quality herbal and
natural products, which are widely used and trusted by millions of people around the
world. The company's product lines include personal care, healthcare, and animal health
products, and it is constantly expanding and innovating to meet the changing needs of
its customers.

The company's commitment to using natural ingredients and sustainable sourcing

practices is a key part of its identity. The Himalayan region is known for its rich natural
resources, and the company sources many of its ingredients from this region. It has also
established its own research and development centers to ensure the consistency and
potency of its natural ingredients and to improve the efficacy of its products.

The Himalaya Wellness Company is also committed to corporate social responsibility,

and it has undertaken several initiatives to give back to the community. For example, it
provides education and healthcare services to underprivileged communities and works
to promote environmental sustainability and social welfare through various programs
and initiatives. The company has received several awards and accolades for its

26
corporate social responsibility efforts, including the Golden Peacock Award for
Corporate Social Responsibility.

In summary, the Himalaya Wellness Company has a long and rich history that is marked

by its commitment to natural medicine, research and development, and corporate social

responsibility. The company's high-quality products and sustainable sourcing practices

have helped it become a respected player in the global natural healthcare industry, and

it continues to innovate and expand to meet the changing needs of its customers.

1.7 DEFINITIONS OF RELATED ASPECTS

The Himalaya Wellness Company is known for its wide range of herbal and natural
products in the personal care, health care, and animal health categories. Its products are
developed using traditional Ayurvedic knowledge combined with modern science to
provide effective and safe remedies to support good health.

Some of the popular product lines of the Himalaya Wellness Company include:

Personal Care Products: The company offers a wide range of personal care products,
including face washes, moisturizers, shampoos, hair conditioners, soaps, and
toothpaste. These products are made using natural ingredients, such as neem, turmeric,
aloe vera, and papaya, to provide effective and gentle care for the skin, hair, and oral
health.

Health Care Products: The health care product line includes natural supplements,
vitamins, and herbal remedies that support overall health and wellbeing. The company's
products in this category are designed to support a healthy immune system, promote
healthy digestion, improve cognitive function, and support healthy joints and bones.

Animal Health Products: The Himalaya Wellness Company also offers a range of
herbal products for the care and wellbeing of animals. These products include natural
remedies for conditions such as skin allergies, digestive issues, and joint pain.

The mission of the Himalaya Wellness Company is to promote healthy living through
the use of natural and safe remedies. The company's core values include respect for
nature, commitment to scientific research and development, and a dedication to

27
corporate social responsibility. The company's goal is to make natural and safe
remedies accessible to everyone, while also promoting sustainability and protecting the
environment.

The Himalaya Wellness Company is also committed to giving back to the community
through various programs and initiatives. It provides education and healthcare services
to underprivileged communities, promotes environmental sustainability, and supports
social welfare programs. The company's focus on natural remedies and sustainable
practices reflects its commitment to the health and wellbeing of individuals and the
planet

The Himalaya Wellness Company was founded in 1930 in India, and over the years, it
has become a leading provider of natural and safe remedies for personal care, health
care, and animal health. The company's products are developed using traditional
Ayurvedic knowledge, which is an ancient Indian science of medicine and wellness,
combined with modern scientific research.The company's personal care product line
includes a range of skincare and haircare products that are designed to nourish and
protect the skin and hair. The products are formulated using natural ingredients such as
neem, turmeric, aloe vera, and papaya, which have been used for centuries in Ayurvedic
medicine to promote healthy skin and hair.

In the health care product line, the company offers natural supplements, vitamins, and
herbal remedies that support overall health and wellbeing. The company's products in
this category are designed to support a healthy immune system, promote healthy
digestion, improve cognitive function, and support healthy joints and bones. Many of
these products are made using traditional Ayurvedic herbs such as ashwagandha,
guduchi, and shatavari, which have been used for centuries to promote overall health
and wellbeing.

The company's animal health product line includes natural remedies for pets, such as
herbal shampoos, dental care products, and supplements. The company's goal is to
provide pet owners with natural and safe remedies to support the health and wellbeing
of their pets.

The mission of the Himalaya Wellness Company is to promote healthy living through
the use of natural and safe remedies. The company's commitment to scientific research
and development has led to the development of a wide range of effective and safe

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remedies that are trusted by people all over the world. Additionally, the company is
committed to promoting sustainability and protecting the environment. It uses
sustainable practices in its manufacturing processes, and it sources its ingredients from
suppliers who share its commitment to sustainability.

The Himalaya Wellness Company is also dedicated to giving back to the community.
The company provides education and healthcare services to underprivileged
communities, promotes environmental sustainability, and supports social welfare
programs. The company's focus on natural remedies and sustainable practices reflects
its commitment to the health and wellbeing of individuals and the planet.

1.8 CHARACTERISTICS

The Himalaya Wellness Company is known for its unique characteristics, which set it
apart from other companies in the health and wellness industry. Some of the key
characteristics of the Himalaya Wellness Company are:

1. Natural and safe ingredients: The company's products are developed using
natural and safe ingredients that are sourced from trusted suppliers. The
company is committed to using sustainable practices and protecting the
environment.
2. Traditional knowledge combined with modern science: The company uses
traditional Ayurvedic knowledge combined with modern scientific research to
develop effective and safe remedies. This unique approach allows the company
to develop products that are both safe and effective.
3. Commitment to scientific research and development: The company invests
heavily in scientific research and development to ensure that its products are
safe and effective. The company has a team of experts in various fields,
including Ayurveda, pharmacology, and microbiology, who work together to
develop new products.
4. Focus on corporate social responsibility: The company is committed to giving
back to the community through various programs and initiatives. The company
provides education and healthcare services to underprivileged communities,
promotes environmental sustainability, and supports social welfare programs.

29
5. Diverse product range: The company offers a diverse range of products in the
personal care, health care, and animal health categories. The product range
includes natural remedies, supplements, vitamins, and herbal remedies.
6. Trusted brand: The Himalaya Wellness Company has built a reputation as a
trusted brand in the health and wellness industry. The company's products are
trusted by people all over the world, and the company has won numerous awards
for its products and practices.
7. Environmental sustainability: The Himalaya Wellness Company is committed
to environmental sustainability and uses eco-friendly practices throughout its
operations. The company employs sustainable practices in its farming and
manufacturing processes, and uses renewable energy sources in its facilities.
The company also uses recyclable packaging materials and is constantly
exploring new ways to reduce its environmental impact.
8. Innovation: The Himalaya Wellness Company is known for its innovative
approach to product development. The company is constantly exploring new
ways to improve its products and uses the latest technology and research to
develop new formulations. The company also collaborates with experts in
various fields to develop new products and explore new opportunities.
9. Global reach: The Himalaya Wellness Company has a global presence, with
operations in over 100 countries. The company's products are available in major
retail outlets, as well as online, and the company has a strong distribution
network that ensures its products are accessible to people all over the world.
10. Strong brand identity: The Himalaya Wellness Company has a strong brand
identity that is based on its commitment to natural and safe ingredients,
scientific research, and environmental sustainability. The company's brand is
recognized and trusted by people all over the world, and the company is
committed to maintaining the highest standards of quality in all of its products
and practices.
11. Customer-centric approach: The Himalaya Wellness Company has a customer-
centric approach that puts the needs and preferences of its customers first. The
company actively seeks feedback from its customers and uses this feedback to
improve its products and services. The company also provides educational
resources to help its customers make informed decisions about their health and
wellness.

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12. Quality control: The Himalaya Wellness Company maintains strict quality
control standards throughout its operations. The company has a team of experts
who carefully monitor each stage of the manufacturing process to ensure that
its products are of the highest quality. The company also uses third-party testing
to verify the quality and safety of its products.
13. Strong company culture: The Himalaya Wellness Company has a strong
company culture that emphasizes teamwork, innovation, and ethical practices.
The company values diversity and inclusion, and provides its employees with
opportunities for professional growth and development. The company also
encourages its employees to give back to the community through various
volunteer programs.
14. Holistic approach to wellness: The Himalaya Wellness Company takes a
holistic approach to wellness, recognizing that good health and wellness require
a balance of physical, emotional, and spiritual well-being. The company's
products are designed to support this holistic approach to wellness, and the
company provides educational resources to help people make informed
decisions about their health and wellness.
15. Transparency: The Himalaya Wellness Company is committed to transparency
in its operations. The company provides detailed information about its products
and practices, including the ingredients used in its products, the manufacturing
process, and the scientific research that supports its products. The company also
encourages feedback and questions from its customers, and is open to dialogue
about its products and practices.
16. Long-standing history: The Himalaya Wellness Company has a long-standing
history that dates back to 1930. Over the years, the company has developed a
wealth of knowledge and expertise in the health and wellness industry, and has
established itself as a trusted brand with a strong reputation. The company's
long-standing history is a testament to its commitment to quality, safety, and
innovation.
17. Diverse product portfolio: The Himalaya Wellness Company offers a diverse
portfolio of products, ranging from personal care and baby care products to
pharmaceuticals and herbal supplements. The company's products are designed
to address a wide range of health and wellness needs, and the company is

31
 constantly expanding and improving its product offerings to meet the evolving
needs of its customers.
18. Research and development: The Himalaya Wellness Company has a strong
focus on research and development, and invests heavily in scientific research to
support the development of its products. The company has a team of scientists
and researchers who work on developing new formulations and improving the
efficacy of its products. The company also collaborates with leading research
institutions to advance the science of herbal medicine.
19. Community engagement: The Himalaya Wellness Company is actively engaged
with the community, and is committed to supporting social causes and making
a positive impact on society. The company has established various initiatives
and programs to support education, healthcare, and environmental
sustainability. The company also partners with local communities to support
economic development and promote social inclusion.
20. Strong corporate governance: The Himalaya Wellness Company is committed
to strong corporate governance practices, and has established a set of ethical
principles and guidelines that govern its operations. The company's governance
practices are based on transparency, accountability, and responsibility, and the
company regularly reports on its performance and progress in these areas.
21. Partnerships and collaborations: The Himalaya Wellness Company has
established partnerships and collaborations with various organizations,
including research institutions, universities, and other companies. These
partnerships and collaborations enable the company to leverage the expertise
and resources of others, and to accelerate its research and development efforts.
The company also collaborates with retailers and distributors to expand its reach
and make its products more accessible to customers around the world.

1.9 DIFFERENT CONCEPTS PERTAINING TO THE PROBLEM

Here are some different concepts that pertain to the problem faced by the Himalaya
Wellness Company:

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1. Quality control: The problem faced by the Himalaya Wellness Company is
related to issues with quality control, particularly with regards to the ingredients
used in its products. This concept relates to the processes and procedures that
companies implement to ensure that their products meet the desired standards
of quality and safety.
2. Herbal medicine: The problem faced by the Himalaya Wellness Company is
related to issues with the efficacy and safety of herbal medicine. This concept
relates to the use of plants and plant extracts for medicinal purposes, and the
challenges associated with ensuring the safety and efficacy of these treatments.
3. Innovation: The problem faced by the Himalaya Wellness Company is related
to the need for innovation, particularly with regards to product development and
quality control. This concept relates to the ability of companies to develop new
and innovative products that meet the evolving needs of customers, as well as
the ability to implement new technologies and processes to improve product
quality and safety.
4. Consumer trust: The problem faced by the Himalaya Wellness Company is
related to issues with consumer trust, particularly with regards to the safety and
efficacy of its products. This concept relates to the importance of building and
maintaining trust with customers, through transparent communication, ethical
practices, and a strong commitment to quality and safety.
5. Sustainability: The problem faced by the Himalaya Wellness Company is
related to the need for sustainability, particularly with regards to environmental
sustainability and the responsible use of natural resources. This concept relates
to the importance of minimizing the environmental impact of production
processes, as well as the need to promote sustainable practices throughout the
supply chain
6. Regulatory compliance: The problem faced by the Himalaya Wellness
Company is related to issues with regulatory compliance, particularly with
regards to product labeling and safety standards. This concept relates to the laws
and regulations that companies must comply with in order to ensure the safety
and efficacy of their products, and the challenges associated with navigating
complex and evolving regulatory environments.
7. Supply chain management: The problem faced by the Himalaya Wellness
Company is related to issues with supply chain management, particularly with

33
 regards to ensuring the quality and safety of raw materials and finished products
throughout the supply chain. This concept relates to the processes and
procedures that companies implement to ensure that their suppliers and partners
adhere to the same high standards of quality and safety as the company itself.
8. Corporate social responsibility: The problem faced by the Himalaya Wellness
Company is related to the need to uphold and demonstrate its commitment to
corporate social responsibility (CSR), particularly with regards to ethical
sourcing and environmental sustainability. This concept relates to the
company's responsibility to operate in an ethical and socially responsible
manner, taking into account the impact of its operations on people,
communities, and the environment.
9. Brand reputation: The problem faced by the Himalaya Wellness Company is
related to the potential impact on its brand reputation, particularly if concerns
about the quality and safety of its products are not addressed effectively. This
concept relates to the importance of a company's brand and reputation, and the
impact that negative publicity or customer dissatisfaction can have on its long-
term success and viability.
10. Research and development: The problem faced by the Himalaya Wellness
Company is related to the need for continued investment in research and
development, particularly with regards to product development and quality
control. This concept relates to the importance of companies investing in
research and development to drive innovation, improve product quality, and
remain competitive in an evolving marketplace.
11. Customer feedback: The problem faced by the Himalaya Wellness Company is
related to the importance of listening to and addressing customer feedback,
particularly with regards to concerns about the quality and safety of its products.
This concept relates to the importance of companies engaging with customers,
listening to their feedback, and responding in a transparent and effective manner
to address any concerns or issues that arise

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 1.10 PRODUCTS

1. Personal Care:

Face Care: Himalaya's face care products include face washes, scrubs, masks, and
creams. Their Neem Face Wash is their most popular product in this category, and is
designed to help purify the skin and prevent acne. Other popular products include the
Purifying Neem Scrub, the Refreshing Fruit Pack, and the Nourishing Skin Cream.

Body Care: Himalaya's body care products include soaps, lotions, and body butters.
Their Soothing Body Lotion is designed to help nourish and hydrate the skin, while
their Cocoa Butter Intensive Body Cream is designed to provide deep hydration and
help prevent dryness and flakiness.

Hair Care: Himalaya's hair care products include shampoos, conditioners, and hair oils.
Their Anti-Hair Fall Shampoo is designed to help prevent hair fall and promote hair
growth, while their Anti-Dandruff Shampoo is designed to help control dandruff and
nourish the scalp.

2. Healthcare:

Digestive Health: Himalaya offers a range of digestive health products, including

digestive enzymes, liver support supplements, and herbal remedies for digestive
disorders. Their Liv 52 supplement is one of their most popular products, and is
designed to support liver health and detoxification.

35
Respiratory Health: Himalaya offers a range of respiratory health products, including
herbal remedies for coughs, colds, and allergies. Their Septilin supplement is designed
to support the immune system and help prevent respiratory infections.Joint Care:
Himalaya offers a range of joint care products, including supplements, creams, and oils.
Their Rumalaya Gel is designed to help relieve joint pain and inflammation, while their
JointCare supplement is designed to support joint mobility and flexibility.

36
3. Baby Care:

Skin Care: Himalaya's baby care products are formulated using natural ingredients and
are designed to be gentle on the delicate skin of babies and infants. Their Baby Lotion,
Diaper Rash Cream, and Baby Powder are all popular products in this category.

Bath Care: Himalaya's baby bath care products include gentle shampoos, soaps, and
bubble baths. Their Gentle Baby Shampoo and Gentle Baby Bath are both formulated
to be mild and non-irritating

4. Animal Health:

Livestock Care: Himalaya's animal health products are formulated using natural
ingredients and are designed to be safe and effective for livestock. Their Liv 52 Syrup
and Immunol Drops are both popular products in this category.

Pet Care: Himalaya also offers a range of pet care products, including herbal remedies
for common health concerns in dogs and cats. Their Digyton Plus supplement is
designed to support digestive health in dogs and cats, while their Erina EP Shampoo is
designed to help control ticks and fleas.

37
5. Nutrition:

Herbal Supplements: Himalaya offers a range of herbal supplements, including single-

herb extracts and multi-ingredient formulations. Their HiOwna Kidz nutritional
supplement is designed to support the growth and development of children, while their
StressCare supplement is designed to help promote relaxation and reduce stress.

Protein Powders: Himalaya also offers a range of protein powders, including whey
protein and plant-based protein blends. Their Quista Pro Protein Powder is designed to
support muscle growth and recovery, while their AyurSlim Weight Management
Protein Powder is designed to help with weight loss and management.

Overall, Himalaya Wellness Company offers a wide range of natural and effective
products designed to promote health and wellbeing. Their products are affordable, high-
quality, and are available in a variety of formulations to cater to different needs and
preferences.

38
 1.11 Vision & Mission

Vision:

Himalaya Wellness Company is already a well-established brand with a strong

reputation in the healthcare and wellness industry. However, in order to continue to
grow and expand, the company needs a long-term vision that can guide its future growth
and success.

In the next 10 years, Himalaya Wellness Company should aim to become the leading
global provider of natural and herbal healthcare products. The company should
continue to focus on its core values of research, innovation, and sustainability, while
also expanding its product portfolio and geographic reach.

One of the key areas of growth for Himalaya Wellness Company should be in the
development of personalized wellness solutions for its customers. With advancements
in technology and a growing demand for personalized healthcare, the company should
invest in research and development to create customized products that meet the specific
needs of its customers. This could include products tailored to specific age groups,
health conditions, or lifestyles.

Another area of growth for the company should be in expanding its geographic reach.
While Himalaya Wellness Company is already present in over 100 countries, there is
still room for growth in new markets. The company should focus on expanding its
distribution network and building partnerships with local healthcare providers to
increase its presence in emerging markets such as Asia, Africa, and South America.

In addition to expanding its product portfolio and geographic reach, Himalaya Wellness
Company should also continue to prioritize sustainability and social responsibility. The
company should work towards reducing its carbon footprint and adopting sustainable
practices throughout its supply chain. It should also invest in programs that promote
health and wellness in underserved communities, demonstrating its commitment to
social responsibility.

Overall, with a focus on research, innovation, sustainability, personalized wellness

solutions, and social responsibility, Himalaya Wellness Company can continue to grow
and thrive as a global leader in the healthcare and wellness industry.

39
Mission:

The mission of Himalaya Wellness Company is to provide high-quality, natural and

safe healthcare products that promote health and wellness for individuals worldwide.
The company is committed to being a trusted partner in the healthcare industry,
leveraging its extensive research and development capabilities to create innovative
solutions that meet the evolving needs of its customers.At the core of the company's
mission is a deep respect for nature and a commitment to sustainability. Himalaya
Wellness Company recognizes the power of nature in promoting health and wellness
and is dedicated to sourcing its ingredients from sustainable sources. The company also
strives to reduce its carbon footprint and implement sustainable practices throughout its
supply chain.

Himalaya Wellness Company is dedicated to promoting health and wellness through

education and advocacy. The company aims to empower individuals to take charge of
their health by providing them with the information and resources they need to make
informed decisions. Himalaya Wellness Company also advocates for policies and
practices that support the promotion of health and wellness in communities worldwide.

The company's mission is also centered on social responsibility. Himalaya Wellness

Company is committed to giving back to the communities in which it operates, with a
focus on programs that promote health and wellness. The company also invests in
sustainable business practices that benefit the environment and local communities.

Overall, the mission of Himalaya Wellness Company is to promote health and wellness
for individuals worldwide through the development of safe and effective natural
healthcare products, while upholding its commitment to sustainability and social
responsibility

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 1.12 SWOT Analysis

SWOT analysis is a tool used to identify the internal strengths and weaknesses, and
external opportunities and threats of a company. Here is a long SWOT analysis for
Himalaya Wellness Company:

Strengths:

 Strong brand reputation and recognition in the healthcare and wellness industry
 Wide range of natural and safe healthcare products with proven efficacy
 Extensive research and development capabilities, with a focus on innovation
 Global presence in over 100 countries, with established distribution channels
 Strong commitment to sustainability and social responsibility
 Diversified product portfolio that includes skincare, haircare, oral care, and
baby care products

Weaknesses:

 Limited geographic reach in some emerging markets

 Limited brand awareness in some markets outside of Asia
 Dependence on a limited number of key ingredients such as Ayurvedic herbs
 Limited marketing and advertising efforts compared to some competitors
 Limited product offerings in some categories compared to competitors

Opportunities:

 Growing demand for natural and safe healthcare products worldwide

 Increasing popularity of traditional medicine and natural remedies
 Expansion into new geographic markets, particularly in emerging economies
 Development of personalized healthcare solutions
 Strategic partnerships and collaborations with local healthcare providers and
organizations

41
  Expansion of product offerings in growing categories such as supplements and
nutraceuticals

Threats:

 Intense competition from established players in the healthcare and wellness

industry
 Threat of counterfeit products and intellectual property infringement
 Regulatory changes and restrictions on natural and herbal healthcare products
 Economic and political instability in some markets
 Changing consumer preferences and trends that favor alternative healthcare
products
 Health and safety concerns related to natural and herbal healthcare products

In conclusion, Himalaya Wellness Company has several strengths that have contributed
to its success in the healthcare and wellness industry. However, there are also areas
where the company could improve, such as expanding its geographic reach and
marketing efforts. With strategic planning and a focus on innovation, sustainability, and
social responsibility, Himalaya Wellness Company can continue to capitalize on its
strengths and opportunities, while addressing its weaknesses and threats

42
 CHAPTER- 2

RESEARCH METHODOLOGY

43
Content
2.1 Introduction To Research
2.2 Objectives Of Study
2.3 Importance Of Objectives
2.4 Scope Of The Study
2.5 Limitations Of The Study
2.6 Significance Of The Study
2.7 Research design

2.1 INTRODUCTION TO RESEARCH

Research methodology is a crucial aspect of any research study as it plays an important

role in determining the accuracy, reliability, and validity of the results. The
methodology is a systematic process that is followed in order to collect and analyse data
to answer a research question or hypothesis. It involves a set of procedures that are
followed in a specific order, beginning with the identification of the research question
and ending with the interpretation of the results.

There are two broad categories of research methodology - qualitative research and
quantitative research. Qualitative research is an exploratory method of inquiry that is
used to understand complex social phenomena. It involves collecting data through
interviews, focus groups, and ethnographic research, where the researcher interacts with
the participants to understand their perspectives and experiences. Qualitative research
methods are often used to generate new ideas and hypotheses, and the data collected is
usually subjective and requires interpretation by the researcher.

Quantitative research, on the other hand, is a method of inquiry that uses numerical data
and statistical analysis to test hypotheses and answer research questions. This type of
research is often used to measure the relationship between variables and to determine
cause-and-effect relationships. Quantitative research methods include surveys,
experiments, and quasi-experimental studies, where data is collected through
standardized measures and instruments. The data collected through quantitative
research is often objective and can be analyzed using statistical software.

44
 2.3 OBJECTIVES OF STUDY

Himalaya Wellness Company is a well-known manufacturer of herbal health and

wellness products. The To be the leading producer of herbal healthcare products in the
global market.

1. To Study the consumer buying behavior of Himalaya Product.

2. To Understand the consumer preference of Himalaya Product.
3. To Understand the level of satisfactions of customers with Respect to
Himalaya Product.
4. To Understand the people perception towards Himalaya Product.
5. To Study about the purchasing Pattern of Himalaya Product.
6. To Measure the awareness about the Himalaya Product.
7. To Understand emotional influence on consumers with respect to Himalaya Product.

2.3 IMPORTANCE OF STUDY

Studying is essential for individuals to acquire knowledge and skills, which can help
them navigate various aspects of life. The need and importance of study can be
summarized as follows:

1. Personal Development: Studying helps individuals to develop personal skills

and qualities such as critical thinking, problem-solving, time management, and
communication skills. These skills are crucial for personal growth and can be
applied to both personal and professional life.
2. Career Advancement: Studying is crucial for career advancement. Most
professions require a certain level of education, and individuals need to acquire
the relevant knowledge and skills to succeed in their careers. Further education
and training can open up new job opportunities, enhance career prospects, and
increase earning potential.
3. Intellectual Stimulation: Studying broadens an individual's perspective and
fosters intellectual curiosity. Learning new things, exploring new ideas, and

45
 engaging in intellectual activities can stimulate the brain and enhance cognitive
function, leading to better mental health and well-being.
4. Personal Fulfillment: Studying can be a fulfilling and enriching experience. It
provides individuals with a sense of accomplishment, enhances self-esteem, and
promotes personal growth and development.
5. Contribution to Society: Studying can also benefit society as a whole. By
acquiring knowledge and skills, individuals can contribute to their communities
and society in various ways, such as volunteering, teaching, mentoring, and
participating in social and political activities.
6. Providing direction: The objectives set by the company help to provide a clear
direction for the organization. This ensures that everyone is working towards
the same goals and helps to align the efforts of the employees, management, and
stakeholders.

2.4 SCOPE OF THE STUDY

Himalaya Wellness Company is a global healthcare company that focuses on

developing and marketing herbal healthcare products. The company's scope of study
includes various areas related to herbal healthcare products, such as research and
development, production, marketing, and distribution.

The company's research and development team conducts extensive research on various
herbs and plants to develop innovative and effective herbal healthcare products. This
includes studying the properties of herbs and their potential health benefits, as well as
developing new formulations and delivery systems for herbal products.

In terms of production, the company has manufacturing facilities in several countries,

including India, the United States, and Europe. These facilities are designed to produce
high-quality herbal products that meet global quality standards.

The company's marketing efforts focus on building strong brand recognition and
awareness, as well as promoting the benefits of herbal healthcare products. This
includes advertising and promotional campaigns, as well as partnerships with
healthcare professionals and organizations.

Finally, the company's distribution network is designed to ensure that its products are
widely available to consumers around the world. This includes partnerships with

46
retailers, distributors, and e-commerce platforms to ensure that customers can easily
purchase Himalaya Wellness products. Overall, the scope of study for Himalaya
Wellness Company includes all aspects of the herbal healthcare industry, from research
and development to marketing and distribution. The company's goal is to provide
innovative and effective herbal products that help people live healthier, more fulfilling
lives.

Himalaya Wellness Company is a well-known herbal healthcare company that offers a

wide range of health and wellness products. The scope of study of Himalaya Wellness
Company is broad and includes the following areas:

1. Ayurvedic medicine: Himalaya Wellness Company offers a range of ayurvedic

medicines and supplements, which are based on traditional ayurvedic practices.
2. Personal care: The company offers a range of personal care products such as
skincare, hair care, oral care, and baby care products, which are based on natural
ingredients.
3. Nutrition: Himalaya Wellness Company offers a range of nutrition supplements
such as protein powders, multivitamins, and other dietary supplements.
4. Animal health: The company offers a range of products for animal health,
including supplements for pets and livestock.
5. Clinical research: Himalaya Wellness Company conducts clinical research to
develop and validate the efficacy of their products. The company has a
dedicated research and development team that works on developing new
products and improving existing ones.
6. Sustainability: The company is committed to sustainable and responsible
practices and has implemented initiatives to reduce its environmental footprint,
such as using renewable energy sources and minimizing waste.

2.5 LIMITATION OF THE STUDY

In attempt to make this project authentic and reliable, every possible aspect of the
topic was kept in mind. Never the less, despite of fact constraints was at play during
the formulation of this project. The main limitations are as follows:

1. Due to limitation of time only few people were selected for the study. So, the
sample of consumers was not enough to generalize the findings of the study.

47
 2. The main source of data for the study was primary data with the help of self-
administered questionnaires. Hence, the chances of unbiased information are
less.
3. The chance of biased response can't be eliminated though all necessary steps
were taken to avoid it as people are caution and hesitant to disclose the true
facts.

2.6 SIGNIFICANCE OF THE STUDY

Himalaya Wellness Company is a leading global brand in the field of herbal healthcare
products. The study of this company is significant for several reasons:

1. Contribution to Traditional Medicine: Himalaya Wellness Company is known

for its use of traditional Ayurvedic medicine practices and ingredients in its
products. The study of this company can help shed light on the efficacy and
safety of traditional remedies and their integration into modern healthcare
practices.
2. Health and Wellness: Himalaya Wellness Company offers a range of products
that promote health and wellness. The study of this company can help to
understand the benefits of natural remedies and supplements for various health
conditions, and their impact on overall well-being.
3. Economic Impact: The Himalaya Wellness Company is a significant player in
the global herbal healthcare market. The study of this company can help to

48
49
 understand the economic impact of herbal remedies and supplements, including
job creation and revenue generation.
4. Sustainability: Himalaya Wellness Company is committed to sustainability and
responsible sourcing of ingredients. The study of this company can help to
understand the importance of sustainable business practices in the herbal
healthcare industry.
5. Research and Development: The Himalaya Wellness Company invests heavily
in research and development to create innovative, effective, and safe products.
The study of this company can help to understand the importance of research
and development in the herbal healthcare industry and its contribution to the
overall advancement of healthcare.

.
2.7 RESEARCH DESIGN

MEANING OF RESEARCH
In common parlance, research refers to a process of discovering new knowledge.
Research is creative and systematic work undertaken to increase the stock of
knowledge, including knowledge of humans, culture and society, and the use of this
stock of knowledge to devise new applications. Research can also be termed as a
systematic investigation in search of new facts inany branch of knowledge on a specific
topic. It helps us to arrive at new conclusions and to find solutions to given set of
problems. Research is logical, methodical procedure for solving problems. It is a way
of gathering Information, making decisions and judgements or acquiring new
knowledge. It focuses on the question of the interest. Research is generally termed or
referred to as 'scientific Inquiry'. It is an art of investigation. As clearly shown by
William C. Emory in his book "research is any organised inquiry designed and carried
out to provide information for solving problem." The Oxford Dictionary states "the
systematic investigation into and study of materials and sources in order to establish
facts and reach new conclusions." According to the American Sociologist Earl Robert
Babbie, "Research is a systematic inquiry to describe, explain, predict and control the
observed phenomenon. Research involves inductive and deductive methods."

50
 CHAPTER- 3

REVIEW OF LITERATURE

51
CONTENTS
3.1 Introduction
3.2 Articles

3.1 Introduction
The literature review discusses published information in a particular subject area .and
sometimes information in a particular subject area within a certain time period. A
literature review can be just a simple summary of the source. But it is usually as an
Organizational pattern and combines both summary and synthesis. It is help in
clarifying and defining the problem, stating the objectives, formatting hypothesis,
selecting an appropriate design and methodology of research as well as interpreting the
result in the light of research work already undertaken in the previous studies. In this
chapter and responder has to made to provide and present an overview of various aspect
of this study through the review of the existing literature

A review of literature, also known as a literature review, is an essential component of

research papers, theses, and dissertations. It is a critical evaluation of previous research
studies and scholarly articles related to a particular research question or topic. The
purpose of a literature review is to identify gaps in current research, establish the
context for the research question, and provide a theoretical framework for the study.

A literature review can be conducted in various fields such as science, social sciences,
humanities, and business. It involves a thorough search of academic databases,
scholarly journals, and other sources that contain relevant information about the topic
of interest. The sources can be primary or secondary, and the review can cover
historical, theoretical, and empirical research.

The process of conducting a literature review involves several steps. The first step is to
identify the research question or topic of interest. The research question should be
specific, clear, and well-defined. The next step is to search for relevant literature using
keywords, databases, and other sources. The search should be comprehensive and
include both published and unpublished sources. The third step is to evaluate the quality
and relevance of the sources found. The evaluation should consider factors such as the
credibility of the author, the methodology used, the sample size, and the results
obtained. The fourth step is to synthesize the information found and organize it in a

52
logical and coherent manner. The synthesis should identify the main themes and
patterns that emerge from the literature review.

3.2 Articles
SAWANT (2013): The study mentioned that consumer perception towards
AYURVEDIC cosmetic products. The absence of side effects is the most important
factor that influence women in the purchase of skin care products.

Mahaboob Basha (2020) This article highlights “A Study on Consumer Behaviour

towards Fmcg Goods An Empirical Study with Special Reference to Nellore District of
Andhra Pradesh. The author finds that creating awareness regarding products is
essential to grabthe market in the competitive world. The researcher evaluates that when
customer satisfied the purchasing level of the customer would gradually increase by
that the sales of the company will increase. Here in this research work researcher is
trying to find out differences in the opinion of consumers on the basis of Age,
educational qualification, location and gender regarding consumer behaviour towards
fast moving consumer goods in Nellore District of Andhra Pradesh.

Ganesh (2019) In his article titled Consumers’ Perception towards Brand Loyalty of
FMCG Products -An Analysis. The author analysed that the consumers’ perception
towards +brand loyalty of the FMCG product is awareness, knowledge, attitude of the
brand, risk aversion to change the brand, satisfaction and brand trust of the consumers,
variables namely brand, image, product quality, product knowledge, product
involvement, products attributes and brand loyalty of consumers.

Singh and Sharma (2019) analyzed the customers’ perception towards brands of
cosmetic products. The study used exploratory-cum-descriptive research design. It was
used judgment sampling to select female respondents from the Hisar city of the Haryana
State. The study found that Majority of the customers used the major cosmetics like
shampoo, powder, cream. Lakme is the top brand of cosmetic which are preferred by
customers.

"Himalayan Herbs: Potential and Prospects" by Sanjay Kumar and Rakesh

Kumar Sharma (2015)

53
The article "Himalayan Herbs: Potential and Prospects" by Sanjay Kumar and Rakesh
Kumar Sharma (2015) provides an overview of the Himalayan region's rich diversity
of medicinal plants and their potential for use in the pharmaceutical, nutraceutical, and
cosmetic industries.The authors highlight that the Himalayan region is home to a vast
array of medicinal plants, many of which have been used for centuries in traditional
medicine systems. They discuss the potential of these plants for use in modern
medicine, including the development of new drugs for the treatment of various diseases,
such as cancer, diabetes, and cardiovascular disorders. The article also emphasizes the
economic potential of Himalayan herbs.

Vibhuti, et.al (2019) In their article titled “A study on Consumer Buying Behavior
towards Selected FMCG Products” The consumer behaviour plays an important role in
marketing of fast moving consumer goods. The authors highlighted that the present era
of globalisation needs and wants of consumers changes with time. The fast moving
consumer goods (FMCG) sector contributes a lot to the growth of India’s
GDP.Therefore it is necessary to identify the changes in consumer buying behaviour
towards FMCG products. The study reveals examines the factors affecting consumer
buying behaviour towards FMCG products and finally effecting their decision making
process. The study found that consumer behaviour is largely effected by place, product,
price, promotion, physiological and psychological factors. However effect of these
factors also differ from product to product.

Thanigachalam (2019) In his article highlights “the consumer behaviour towards fast
moving consumer goods in Puducherry.” The importance promotional offers,
availability of brands are important that companies must give it sufficient consideration
before they plan and implement their marketing strategies. The FMCGs sector is a very
dynamic sector in India. A major goal is to satisfy the needs and wants of consumer and
their target markets more effectively and efficiently.

Thanisorn and Byaporn (2018) investigated the factors that influence perception of
Thai consumers on facial herbal cosmetic products in Thailand. They revealed that most
of the interviewees were female with age between 26-30 years, casual worker, bachelor
degree being the highest education and salary from 10,000 -15,000 baht ($285-430) per
month. The marketing mix (4Ps: product, price, place and promotion) were the key
factors influencing Thai consumers’ perception on facial herbal cosmetic products. The

54
result found that Thai consumers were satisfied with physical appearance of products;
texture, odor, penetration characteristic and viscosity. Thai consumers trust in the safety
of the Thai and imported products. The imported products have new manufacturing
technologies of production compare with the Thai products but imported products are
more expensive than Thai products. Thai consumers were satisfied with packaging
design and pump bottle shape of imported products. The imported products had more
interesting marketing promotion than the Thai products. The marketing promotions are
new product premium, promotion campaign eg. Cash discount, gift premium, fortune,
tarot horoscope, makes up and massage workshop.

Eze et al. (2018) examined the influence of brand image, product knowledge, product
quality, and price promotion on consumers’ purchase intention for cosmetic products.
They used a survey questionnaire to collect 204 responses from Generation Y female
consumers in Malacca, Malaysia. Data collected were analyzed using multiple linear
regression. The findings revealed that product image, product knowledge and brand
image emerged with a significant influence on intention to purchase cosmetics.
However, price promotion was not significant.

Sarfaraz and Pratik (2018) examined the consumer’s perception towards the private
label and feeling associated with the purchase of private label brand with special focus
on Anand and Vadodara region. The study aimed to uncover current consumer
perceptions and attitudes towards, private label brands in the FMCG sector. The results
of the study indicated that the private label brands can be positioned as premium quality
products with price levels ranging from marginally below to the prices of category-
leading manufacturer brands. On the other hand, retailers can position their private label
brands based on pure value for money. This equates to average quality products at very
affordable prices. Unfortunately, private label brand packaging was considered, for the
most part, to be unattractive and failed to convey a sense of high product quality. A key
limitation of this study was the sampling frame.

M.Vijay And Dr. Suresh Kumar (2019)1he Explain That The Determinants Of
Customer Satisfaction Towards Herbal Products In Selected Area Of Tamil Nadu States
That Ayurveda Or The „Science Of Life‟ Is An Ancient, Holistic For Diagnosis And
Treatment, Perhaps The Oldest System Of Medicine Known To Humanity. At
Himalaya The Research Will Begins With The Raw Herbs Chosen From Traditional

55
Texts, Both From Observations And Experiences Of Indigenous Plants. The Objective
Is To Find The Current Herbal Products Scenario In India. The Result Of The Study
Will Help The Company To Identify The Satisfaction Level Of The Customers And
Demand Of Various Benefits Provided And Promotional Activities Adopted By The
Company.

Dr. T. Malathi And R. Sangeetha (2019) 2 it Explain That The Consumption Pattern
Of Cosmetic Products Among College Female Students, A Study Focus On
Environmental Impact Factors States That Beauty Care Substances Or Cosmetic
Products Can Be Made Either Natural Substances Or Chemical Compounds To
Enhance Both Odor And Appearance Of Human Body. Today People Are More
Concerned About Their Self-Personality And Self-Consciousness; Hence The Demand
For Cosmetic Products Is Increasing Rapidly. The Objective Is To Identify The
Environmental Impact Factors The Purchase Of Cosmetics Among College Female
Students. Consumers Are Generally Ecstatic When They Think They Are Getting A
Good Deal And To Motivate Them To Purchase To By Providing Offers Like Buy One
Get One Free Deals, Buy One Get One Half Deals, And A Free Gift With Purchase
Option.

Abhiji Bhandari, (2000) “Making loyalty pay” retention done through a loyalty
programme can help building a direct marketing database. The cost of retaining a
customer is just one tenth of the cost acquiring new states new states ABHIJIT Bhandari
chairman of royal images direct marketing limited.

Bass Frank M., (2001) “A non-rational buyer does not plan his buying, it is equally
logical to assume that this buying the product and especially a specific brand is random
or probabilistic this means that the buyer is not looking for a particular brand but picks
up the brand available. This is probabilistic switching behaviour.

Deepallsingh (2001) In his study’s enticed “entitled, “consumer behaviour and banking
retail product and analysis”. Stresses that the borrower’s attitude is an important factor
for the improvement of housing loan schemes.

Dr. Raja sekar N. (2002) conducted a fairness creams a study on market trend
and product preference of the study has reveled very significant finding like a skin care
product showed brand equity should also be developed to sustain in the market.
Michael Palin’s 2000 mile journey along a mountain range of mystery, adventure

56
and challenges. ‘ It was a great adventure, in busy, lively cities, beautiful
countryside, and among magnificent peaks, glaciers, snow-fields and isolated,
spectacular villages. From the highest point of the journey, just over 18000 feet to
the lowest, floating out into the sunset on the Bay of Bengal, the scenery is
breathtaking, but as usual, its the people we meet along the way- who really make the
journey amazing’.

KIWIFI (Fiona) 2009, ‘I expected brilliant cinematography and good information

and was not disappointed. The bonus that really made the difference though, was
the character of the presented and following him through this journey. Many
empirical studies have shown that customer satisfaction Secures future revenues
(Bolton, 1998; Formal, 1992),Reduces future transactions costs (Reich held and Sesser
1990), decreases price elasticity (Anderson, 1996), and Minimizes the likelihood of
customers defecting if quality Falters (Anderson and Sullivan, 1993).Customer
satisfaction Is regarded as customers can get more benefits than their Cost (Liu and
Yen, 2010).

Shrimp, 2008 The goal of the supplier to recommend the possible purchaser Of
products for sale, the quality, utility, efficiency, Availability, cost and every
supplementary feature of information That could negatively impact the purchaser
decision in Buying the Himalaya products constitute the business Objectives .

Kittler, 2006 The study discussed that antecedents and consequences of customer
satisfaction (Kittler, 2006), but seldom has any Paper integrated Kano’s model and the
customer satisfaction Index model to create more meaningful value. Ram and Goel,
1999 Till date there is no effective medicine for hepatic diseases which is
primarily caused by xenobiotics and hepatitis viruses. Consequently, control of liver
diseases has become a major goal of modern medicine. The drugs offered by modern
medicine for the treatment of liver diseases are corticosteroids and immunosupressants
which provide only symptomatic relief mostly without influencing the disease process
and their use is associated with the risk of relapse and danger of side effects In
traditional systems of medicine, like Ayurveda, medicinal plants and their
formulations are used to cure liver diseases. Some of these plants and herbal
preparations have been evaluated for their protective actions against hepatotoxins.

57
Some of the polyherbal preparations were proved to be antihepatotoxic in action as
evidenced by clinical trials.

Bhanwra ei al. (2000) studied the effect of aqueous leaf extract of Azadirachta
indica in paracetamol-induced hepatotoxicity in rats. The liver damage due to
paracetamol administration resulted in elevation in the activities of serum
transaminases and gamma glutamyl transpeptidase (GGT). The extract of A.indica
(500mglkg) significantly reduced the elevated activities of these enzymes in serum. A.
indica was also found to be effective in reducing paracetamol-induced l~ver necrosis
as evidenced by histopathological studies.

Aniya et al., 2000 Aqueous extract of Artengisia calnpestris exhibited

hepatoprotective and antioxidant activities (in vivo and in vitro). The extract showed
scavenging action of 1 ,l ,diphenyl picrylhydrazyl, hydroxyl and superoxide anion
radicals. Pretreatment (intraperitoneal I oral) with the extract significantly reduced the
CC14- evoked elevation of serum transaminases in mice. The authors suggested that
the protective action of A.campestris extract may be due to the scavenging action of the
plant for free radicals formed by CC14 treatment .

Ahmed e: al., 2000 Pre-treatment of rats with the 50% ethanol extract of the bark of
Lawsonia alba showed hepatoprotective activity against CC1,-induced oxidative
stress. The protective activity of the extract was shown by the reduction in the activities
of serum transaminases and lactate dehydrogenase (LDH) in rats against the rise
in the activities of the enzymes when challenged with CC14. Moreover, the plant
extract prevented CC14 induced oxidative stress by maintaining the levels of reduced
glutathione, its metabolizing enzymes and silnultaneously inhibiting the production
of free radicals.

Desmarchelier et al. (1999)The in vitro antioxidant and free radical scavenging

properties of the bark extracts of Anadenanthera macrocarpa, Astronium umndeuva,
Mimosa vernrcosa and Sideroxylon obtus~~lium were studied using different
bioassays by All the extracts (aqueous and methanolic extracts) were active.

Bhakta et al. (1999) evaluated the antihepatotoxic effect of the n-heptane extract
of Cassia ,fi.sftrla leaves in CCI, : licluid paraffin (1:l) treated rats. Biochemical
and histopathological investigations indicated that the extract of C.$.stula (400 mglkg
body weight) has hepatoprotective effect.

58
Jafri et al., 1999 Biochemical and histopathological studies on the effect of the leaves
of Cassia occidentalis (aqueous-ethanolic extract) on paracetamol and ethanol
intoxication in rats revealed its hepatoprotective activity .

Lalitha and Selvam, 1999 Turmeric antioxidant protein isolated from the
aqueous extract of turmeric (Curcun~a longa) has been found to exhibit
hepatoprotection in CCI,- treated rats. Decrease in the activities of antioxidant
enzymes in liver due to CCI, intoxication was nearly normalized on treatment with
the protein. The authors suggest that the protection exhibited by the protein may be due
to the stabilization of the oxidative stress induced changes.

Germano el al. (1999) studied the effect of Mi1racarpus scaber (decoction of aerial
parts) on CC1,-induced acute liver damage (in vivo and in vitro) in rats. In viva results
showed that pre-treatment with M.scaber reduced the elevated activities of serum
GOT and GPT due to CC14 treatment. In vitro results indicated that addition of
A.l..vcclher extracts to the culture medium reduced the CCI4-evoked elevation in the
activities of GOT and GPT.

Anandan el al., 1999 The ethanolic extract of P.kurroa was also shown to
protect against D-galactosamine-induced hepatitis in rats Seed extract of Schisandra
chinensis showed protective effect on Phase I ox~dative metabolism against CC14-
induced hepatic dysfunction in rats.

Matsuda et al., 1998 The 50% aqueous methanolic extract of the bark of Betzrla
platyphylla var. japonrca was found to show potent inhibitory activity on CC14
or D-galactosamine / lipopolysaccharide induced liver injury in mice .

Lin et al., 1998 The water extracts of Boehmeria var. nivea and B.nivea
var.tenasissima exhibited antihepatotoxic activity against CC1,-induced liver injury
in rats. These medicinal herbs also showed anti-oxidant effects in FeC12-ascorbate
induced lipid peroxidation in rat liver homogenate. Moreover, B.nivea var.
lenasissimu displayed superoxide scavenging activity as evidenced by electron spin
resonance spin-trapping technique .

Zafar and Ali, 1998 The natural root and root callus extracts of Cichorium intybus
were compared for their anti-hepatotoxic effects in albino rats against CC14-induced
hepatic damage Biochemical studies and histopathological examination of liver

59
sections revealed that C.intyhu.s root callus extract could afford a better protection
against CCI4 induced hepatocellular damage compared to the natural extract. The
methanol soluble fraction and water soluble fraction of the aqueous extract of the seeds
of C.intybus also exhibited protection against CC14 and pa~acetamol induced
biochemical changes (Gadgoli and Mishra, 1997). Incubation of rat hepatocytes with
the herb and thioacetamide resulted in significant hepatoprotection. Monomethyl
fumarate isolated from the methanolic extract of the whole plant of Funzaria indica was
screened for its antihepatotoxic activity in albino rats (Rao and Mishra, 1998).

Biochemical and histopathological evidences showed that methyl fumarate showed

antiliepatotoxic activity against thioacetamide in vitro, and against CC14,
paracetamol and rifampicin in vivo to a significant extent. Anthocyanins obtained
from the petals of Hibiscus rosasinensis protect against CC14-induced acute liver
damage in rats (Obi el al., 1998). Increase in the activities of serum AST and ALT due
to CC14-intoxication was normalized by anthocyanin treatment. Phyllanthus
kozhikodianus, P.maderaspatensis, and Solanum indiclrm were screened for their
ability to protect against paracetamol and CC14-induced liver damage in rats (Asha and
Pushpangadan, 1998). P. kozhikodianus (whole plant) and P.nzaderaspatensis (leaf)
were found to be protective against paracetamol induced liver damage in rats as
evidenced by biochemical evaluation (serum marker enzymes) and liver
histopathology. They also showed protection against CC1,-toxicity evidenced by the
reduction in CC14-induced prolongation of hexabarbitone induced necrosis. S.indicum
did not show hepatoprotection. /~ P.nzau%rasputensis showed marked activity.

Rao and Mishra (1998) studied the effect of the powder and different extracts of the
whole plant of Sida cord!folia against CCl,, paracetamol and rifampicin-induced
hepatotoxicities in rats. The methanolic extract against CC14 and total aqueous extract
against rifampicin showed maximum antihepatotoxic activity. The hepatoprotective
activity of the plant may be attributed to the more polar phytoconstituents as explained
by the investigators. The protective activity of verbenalin from Verbena officinalis
(whole plant) against CC14-induced liver injury in rodents was reported (Singh et al.,
1998). The protective activity of verbenalin is evident from shortened hexabarbitone
sleeping time and zoxazolamine-induced paralysis time which were increased by
CC14 treatment. Pre and post-treatment with verbenalin reduced plasma
bromsulphthalein (BSP) in mice, serum transminases and bilirubin in rats.

60
Lipopolysaccharide and peptidoglycan induced stress (lipid peroxidation) in rabbits and
mice was found to be inhibited by aqueous extract of the root of Withania sonznifera
(Dhuley, 1998).

Lin et al. (1997) studied the hepatoprotective effect of various fractions of Scutellaria
rivularis against CC14, D-galactosamine and acetaminophen induced toxicity in rats.
CHC13 fraction and EtOAc fractions exhibited the greatest hepatoprotective effects on
CC14-induced liver injuries, the CHC13 fraction and n-hexane fraction were most
effective against Digalactosamine intoxication, and the CHCI3 fraction represented
the most liver protective effect on acetaminopheninduced hepatotoxicity. Emodin
isolated from the stem of Ventilago leiocarpa exhibited heparoprotective effects on
CC14 and D-galactosamine-induced liver damage. Enlodin significantly reduced the
activities of SGOT and SGPT. Histopathological examination of the liver also showed
the protective efficacy of emodin

Gadgoli and Mishra (1995) evaluated the protective effects of the aerial parts
of Achillea nzillqfolium, seeds of Cichoriunz intybus and aerial parts of (..'upparis
spinosa in CC14 and paracetamol-induced hepatic dysfunction in rats. The aqueous
extract of C.spinosa was found to be most effective against CC14- toxicity model while
the chloroform extract of the plant was found to be most effective against
paracetamol-induced toxicity model. All the extracts (aqueous, methanol, and
choloroform) of these three herbs showed varying degrees of hepatoprotection
agalnst the toxicities induced by the two different hepatotoxins. Methanolic extracts
of the seeds of Apium gruveolens and Hygrophila uz/riczrlalu were proved to be
protective against paracetamol and thioacetamide intoxication in rats (Singh and
Handa, 1995). Both these herbs reversed the hepatotoxin-induced alterations of
various biochemical parameters (activities of transaminases, alkaline phosphatase,
sorbitol dehydrogenase, and glutamate dehydrogenase in serum; level of serum
bilirubin and hepatic triglycerides). The histopathological pattern of the hepatotoxin-
induced liver toxicity of the rats treated with the seed extracts (of A.graveolens /
H.auricusata) showed a normal pattern. The protective effect of aqueous-methanolic
extract of Artemisia ahsin/hit/nz was evaluated on acetaminophen and CC14-induced
hepatic injury (Gilani and Janbaz, 1995). Pre-treatment of rats with the plant extract
(500 mglkg) prevented the acetaminophen as well as CC14-induced rise in serum
transaminases. Post-treatment with three successive doses of the extract (500 mg/kg)

61
restricted the hepat~c damage induced by acetaminophen, but CC14-induced
hepatotoxicity was not altered. A~./ellri.sia ntat-iiinta is used in the treatment of
jaundice (Baquar, 1989). Biochemical studies by Janbaz el al. (1 995) on the
hepatoprotective activity of the aqueous-methanolic extract of A.nzari/ima against
acetaminophen and CC14- induced liver damage in mice justifies the traditional use of
this plant against liver diseases. In their investigation pre-treatment of rats with the
plant extract (500 mgikg) prevented the hepatotoxin-induced rise in serum
transaminases.

Lin ul. ( 1995) evaluated the protective efficacy of Curcut~zu xul?/ho~*r/zizu on

acetaminophen and CCI4-induced hepatic dysfunction in mice. Their study
revealed that the medicinal herb reduced the acute elevation of serum transaminases
induced by the two hepatotoxins. C.xanthorrhiza also alleviated the degree of liver
damage after the intraperitoneal administration of the hepatotoxins. The protective
activity of aqueous-methanolic extract of Cyperus scariosus was investigated against
acetaminophen and CC1,-induced hepatic damage in mice (Gilani and Janbaz, 1995).
Pre-treatment of rats with plant extract (500 mgikg) significantly lowered the elevated
activities of serum transaminases and ALP induced by acetaminophen and CCI,.
The plant extract also prevented CC14- induced prolongation in pentobarbital
sleeping time. Pre-treatment with the extract of Dauczrs carota (carrot) reversed the
CC14- evoked serum and biochemical responses of mice (Bishayee et al., 1995)

Treatment with the water extract of (;unodernza lucrdum, (;.,fi,rnlo.vunz~n? and

G.neoTjaponicum caused significant decrease in CC1,-induced toxicity in rat liver and
showed free radical scavenging activity. G.formosanum showed greatest
antihepatotoxic and free radical scavenging activity (Lin et al., 1995). The traditional
medical practitioners in Sri Lanka use the mature leaves of the plait Osheckia
oclandra for its antihepatotoxic properties (Jayaweera, 1982).

Thabrew et al., (1995) studied the effect of the aqueous extract of 0.octandra
against injury induced by D-galactosamine and t-butyl hydroperoxide (TBH) in freshly
isolated rat hepatocytes. The extract (500 pg /ml) signi'ficantly reduced the inhibition
of protein synthesis in hepatocytes incubated for lhr with galactosamine and decreased
the release of cellular lactate dehydrogenase and aspartate aminotransferase into the
medium. With TBH, the plant extract decreased lipid peroxidation also. Sanc i,/

62
(11 (1 005) cornpal-ed the hepatoprotect~ve activ~ty of l'l~y1lunihu.s a~narr~,s and I-
'.deh~l~.s (whole plants) in the treatment of liver damage in rats exposed to CC14. All
the biochemical alterations in plasma and liver of rats due to CC14-intoxication was
restored by treatment with the medicinal herbs (0.66 glkg). However, P.debilis has been
found to be a better hepatoprotectant than P.amarus.

Sultana el al. (1995) showed that the presence of the extracts of Solunum nigrum and
Cichorium intybus in the reaction mixture containing calf thymus DNA and free radical
generating system protected DNA against oxidative damage to its deoxyribose sugar
moiety. The hepatoprotective effect of these crude extracts may be due to their ability
to suppress the oxidative degeneration of DNA in the tissue debris as suggested by the
investigators.

Oshima et al. (1995) studied the protective effect of E -viniferin, active principle of
the medicinal herb, Vitis coignetide against CC14-induced hepatic injury in mice. Pre-
treatment with E -vinlferin significantly reduced the CC14- induced elevation in serum
ALT level in mice. Histopathology of the liver pretreated with E -vinlferin also
revealed hepatoprotection. The active component of Andrograyhis yaniculata,
andrographolide, , showed a significant protective activity against paracetamol-
induced toxicity on ex llivo preparation of isolated rat hepatocytes. It significantly
increased the per cent viability of the hepatocytes and reversed the toxic effects -of
paracetamol on certain enzymes in serum as well as in isolated hepatic cells Pre-and
post-treatment with the aqueous extract of the leaves of A.yaniculula revealed
protection against alcohol-induced alteration of serum and liver transaminase
activities (Choudhury and Poddar, 1983). The ethanol 1 water extract of I~clij)2u
ulha counteracted the CCI4-induced inliibition of the hepat~c microsomal drug
metabolizing enzyme amidopyrine N-demetliylase and membrane bound glucose-6-
phosphatase. Pre-treatment of E.alba normalized the CC14-induced decrease of acid
phosphatase and alkaline phosphatase activities.

Saxena ef al. (1993), suggest that the hepatoprotective activity of E.alba may be by
regulating the levels of hepatic microsomal drug metabolising enzymes.

Elizabeth S. Moore, William L, Wilkie and Richard J. Lutz (2002) discussed about
the concept of brand equity as an important source of strategic insights for marketers.
One potentially valuable source of brand equity - the operation of intergenerational

63
influences - has generally been overlooked in the marketing literature. Inter-
generating influences are a real marketplace phenomenon and a factor that merits
much closer attention from marketing strategists who are interested in brand equity
issues.

Abishek Parikh (2002) in his article titled, ―Enter the hyper markets‖ says that the
retail boom is rapidly gaining ground. Companies such as Pantaloons fashions and
SKumar„s are framing up plans to set up hypermarkets in various locations. The
calculated stores have begun trusted as ―India„s answer to Wal-Mart and care-four
where consumers can get ―top quality products at rock-bottom prices in a world-class
environment‖. Hyderabad already hosts Giant, India„s first international standard
hypermarket, belonging to the RPG group, which opened its door. Hypermarket
usually competes on price and a wider product range, but they normally, lack product
department depth and service components.

VidyaSrinivasan (2002)in her article titled ―What is in store has highlighted

the impact of Liberalization which puts products of various styles and quality on shop
shelves, giving consumers new choices, but it has left the seller to live in a protected
environment, department stores that form the basis of the organized retail industry have
no role models to follow except those set by Macy„s Bloomingdale„s and Marks and
Spencer„s in the west, but none of which has adequately fit into the Indian Scenario.

Mulky and Nargundkar (2002) found that the Indian retail sector is largely traditional
but stores in modern format are emerging. The contribution of organized retailing in
the share of retail sale is currently very small. Based on an analysis of retail
developments in countries such as Thailand, Brazil and Greece and some experience in
India, it is possible to conclude that modernization of retailing in India would be
influenced by some important factors. These factors include economic development,
improvements in civic situation, changes in consumer needs, attitudes and behavior,
changes in government policies, increased investment in retailing and rise in the
power of organized retail. Modern retail will have several implications for
managerial practice in manufacturing firms. Firms will need to proactively review
their sale structures, brand activities, logistics policy and price structure to cope with
pressures from powerful retailers.

64
Austin Lobo (2003) in his article ―Keeping in Touch‖ has expressed that Amul„s
products like ice-cream or pizza or cheese or chocolate or the variety of products
could easily capture the consumer who operates in department stores. He also points
out that the consumer has less time at his disposal than before and would prefer ready
to =eat„ products rather than the ingredients that go into making a quick meal.

Wong and Sohal (2003) compared the relationship between dimensions of service
quality and customer loyalty in a retail chain departmental storelocated in a city to that
of a country. The results showed that service quality is positively associated with
customer loyalty, and that the most significant predictor of customer loyalty in
the City retail district is empathy, while the most significant predictor of customer
loyalty in the country retail district is tangibles.

Kevin D. Bradford, Anne String fellow and Barton A.Weitz (2004)had found that
the retailers are becoming involved with networks consisting of multiple firms in order
to more effectively perform business activities such as supply chain management. This
research develops and tests a framework outlining the effects of conflict in networks
and how conflict management can mitigate and exacerbate these effects. A study of 81
simulated networks finds that interpersonal and task conflict have a negative effect on
network member satisfaction and desire to be a member of the network. The use of a
collaborative conflict management style has a positive effect on satisfaction and desire
for continuity, but the effects of accommodative and confrontational styles depend on
the level of inter-personal and task conflict present in the network.

Chandroo (2004) in his article, ―Supply Perfect‖ highlights that, Lifestyle

International‖ a member of the Dubai based landmark group threw open its 54,000
sq., Department store in Gurgaon. Rivals like Shopper„s stop, Ebony and Westside
were already well entrenched in the Gurgaon Market. The store became a crowd magnet
from the day it opened. Today, it is the hottest destination in the Gurgaon market. More
importantly, lifestyle is working on a new format for secondary metros. While the broad
format is likely to be the same in the smaller towns, there will be some changes in
the size, product categories and economies of scale, keeping in mind the consumer
profile. That could well be the second round of life style„s India success story.

Gupta (2004), in his study was based on the data collected from the residents of
Ghaziabad, a city with many malls and supermarket, and so was expected to be fashion

65
and brand conscious. The results of the study show that people in Ghaziabad generally
prefer to purchase and stock for a month rather than keep purchasing frequently.
Department stores and wholesale shops emerge as consumer„s first choice. However
different categories of products are purchased from the different types of shops.

Ben Paul Gutierrez (2004) investigated factors influencing plannedand impulse

purchases in personal care product categories by utilizing a behavioral measure,
rather than an attitudinal measure of planned/impulse purchase. Product category,
purchase frequency, brand comparison, and age are significant factors influencing
planned and impulse purchases.

Duffy (2005)in his study titled ―The evolution of customer loyalty strategy‖ revealed
that many of the past efforts used by marketers to develop customer loyalty have been
ineffective because they have been based on teeters used in the airline industry.
These shortcomings will become greater in the future unless marketers change their
ways. Corporate scandals have eroded the trust that customers have in marketers and
therefore, marketing efforts must be more genuine and easily understood otherwise,
customers will develop a specified attitude towards marketers. Their concerns
about privacy and identity theft have heightened concerns among customers and made
them less willing to openly share information and engage in a relationship with a brand
unless there appear to be genuine value and behavior by the company that engender
trust and faith.

SubhashiniKaul (2005) concluded that consumers satisfied with the store„s service
quality are most likely to remain loyal. Service quality is being increasingly perceived
as a tool to increase value for the consumer as a means of positioning in a competitive
environment to ensure consumer satisfaction, retention and patronage. Despite its
strategic importance, Indian retailers did not have an appropriate instrument to measure
service quality. This study of strategic importance explains that Indian retailers did not
have an appropriate instrument to measure service quality. This study examined the
Retail Service Quality Scale (RSQS) developed in the U.S. for applicability to Indian
retail.

DEPAL SINGH (2001): In his studies enticed “ entitled consumer behaviour and
banking retail products and analysis. Stress that borrows attitude is important factor for
the improvement of housing loan schemes.

66
CHING-CHOW yang (2003): He has stated that “customer satisfaction measurement”
highlights the strength and the area of improvement is considered one of important
activities for its products. Through the continuous improvement action , the enterprise
can increase consumer satisfaction and raise profits.

DR. JAYANT DEOPUJARI: In his study entitled “clinical dietetics in CHARK

SAMHITY with special reference to skincare and skin diseases” arrives at the
conclusion that due to the pollution and family way of life, allergic manifestation of
different food articles , hypersensitivity to certain drugs and its skin manifestation are
causes of skin disease but he remain salient about skin disease on account of the
cosmetics.

Mr. Charles B. Islander: in his book skin: Head-to-Toe tips for the health and beauty,
he argues that healthy skin is about more than just looking good. As human body’s
organ, skin is a vital part of overall good health .Yet threats to human skin’s health
sunlight , chemicals , bacteria and even food and medication are seemingly everywhere
. Too often , information on skin care comes from advertisement s , magazine and
cosmetics counter attendant’s despite the fact that their conclusion may be contradictory
or even wrong . It also throws light on health and beauty from head to toe. But these
book concentrates much on skin’s health but nothing is discussed as regards ayurveda
cosmetics.

Bass Frank M.. (2001): “A non rational buyer does not plan his buying , it is equally
logical to assume that this buying the product and especially a specific brand is random
this means that the buyer is not looking for a particular brand but pick up the brand
available . This is probabilistic switching behaviour.

ABHIJI BHANDARI (2000): “Making loyalty pay” retain done through a loyalty
programme can help building a direct marketing database. The cost of retaining
customer is just one tenth of the cost acquiring new states ABHIJIT BHANDARI
chairman of royal images direct marketing limited.

DR RAJA SEKAR N (2002): conducted a fairness cream a study on market trend and
product preferences of the study has revealed very significant finding like a skin care
product showed brand equity should also be developed to sustain in the market.

67
RAMESH and PAVITHRA: viewed that to identify the customer preference and
satisfaction towards Himalaya products and to investigate the influence the product
dimension on customer satisfaction and customer loyalty as well as to understand the
Himalaya effects of the product. Himalaya products are part of the knowledge of
indigenous culture and marginal societies across the globe which has stood the test of
time.

Dr. A. Radhakrishnan And Radhika. (2000)3 it Refers To The A Study On

Customer Satisfaction Towards Himalaya Products With Reference To Cuddalore
Town States That Customer Satisfaction Is Defined As The Number Of Customers, Or
Percentage Of Total Customers, Whose Exported Experience With A Firm, Its
Products, Or Its Services Exceeds Specified Satisfaction Is Seen As A Key
Differentiator And Increasingly Has Become A Key Element Of Business Strategy. The
Objective Is To Identify The Problems Face By The Respondents While Using
Himalaya Products. 45% Of The Respondents Preferred To Purchase The Ayurvedic
3424 Products. It Gives A Good Result To The Users, Because Each Of The Himalayas
Are Researched And Trailed By The Research And Development Center Of Himalaya
Company

Abhiji Bhandari, (2000) [1] “Making loyalty pay” retention done through a loyalty
programme can help building a direct marketing database. The cost of retaining a
customer is just one tenth of the cost acquiring new states new states ABHIJIT Bhandari
chairman of royal images direct marketing limited.

Bass Frank M., (2001) [2] “A non rational buyer does not plan his buying, it is equally
logical to assume that this buying the product and especially a specific brand is random
or probabilistic this means that the buyer is not looking for a particular brand but picks
up the brand available. This is probabilistic switching behavior.

Deepallsingh (2001) [3] in his study’s enticed “entitled, “consumer behavior and
banking retail product and analysis”. Stresses that the borrower’s attitude is an
important factor for the improvement of housing loan schemes.

Dr. Raja sekar N. (2002) [4] conducted a fairness creams a study on market trend and
product preference of the study has reveled very significant finding like a skin care
product showed brand equity should also be developed to sustain in the market.

68
"Traditional knowledge on medicinal plant diversity from Eastern Himalaya,
Yarlung Zangbo River Valley, Arunachal Pradesh, India" by Tana Showren and
Hui Tag (2019)

"Traditional knowledge on medicinal plant diversity from Eastern Himalaya, Yarlung

Zangbo River Valley, Arunachal Pradesh, India" by Tana Showren and Hui Tag (2019)
presents a study on the traditional knowledge of medicinal plant diversity among the
indigenous communities living in the Yarlung Zangbo River Valley in Arunachal
Pradesh, India. The study aimed to document the traditional knowledge and use of
medicinal plants by these communities and assess the potential of these plants for drug
development. The authors collected ethnobotanical data through field surveys,
interviews, and group discussions with members of the Monpa and Sherdukpen
communities, who are the main indigenous groups in the area.

"Ethnobotanical and cultural significance of the traditional uses of medicinal

plants in the Alaknanda River Basin of Garhwal Himalaya, India" by Nidhi
Gusain and Ajay Kumar Rawat (2017)

The article "Ethnobotanical and cultural significance of the traditional uses of medicinal
plants in the Alaknanda River Basin of Garhwal Himalaya, India" by Nidhi Gusain and
Ajay Kumar Rawat (2017) explores the traditional uses of medicinal plants in the
Alaknanda River Basin of Garhwal Himalaya, India, and the cultural significance of
these plants in the local communities. The authors conducted a comprehensive
ethnobotanical study that involved field surveys, group discussions, and interviews with
local healers and community members. They identified 96 plant species that were used
for medicinal purposes, and they documented the preparation methods and applications
of these plants in traditional medicine systems.

"Role of Traditional Medicine in Primary Health Care: An Overview of Indian

Himalayan Region" by Surya Kant and Rakesh Kumar (2018)

The article "Role of Traditional Medicine in Primary Health Care: An Overview of

Indian Himalayan Region" by Surya Kant and Rakesh Kumar (2018) provides an
overview of the role of traditional medicine in primary healthcare in the Indian
Himalayan region. The authors highlight that traditional medicine has been an integral
part of healthcare in the region for centuries and continues to play a significant role in
meeting the healthcare needs of the local population. They discuss the importance of

69
traditional medicine in primary healthcare, including its accessibility, affordability, and
cultural acceptability. The article also examines the challenges and opportunities
associated with the integration of traditional medicine into the mainstream healthcare
system

"Ethnopharmacological survey of medicinal plants used by the communities of the

Ladakh Himalaya, India" by Gaurav Tandon and Rajinder Raina (2020)

The article "Ethnopharmacological survey of medicinal plants used by the communities

of the Ladakh Himalaya, India" by Gaurav Tandon and Rajinder Raina (2020) presents
the results of an ethnopharmacological survey conducted in the Ladakh Himalaya
region of India. The authors conducted field surveys and interviews with traditional
healers, local community members, and village elders to document the use of medicinal
plants in the region. They identified 98 plant species that were used for medicinal
purposes, including 44 species that were used to treat gastrointestinal disorders, 28
species for respiratory problems, and 26 species for skin disorders. The study found
that traditional medicine is an important part of healthcare in the region, and the use of
medicinal plants is deeply rooted in the cultural and spiritual beliefs of the community

Pankaj Sharma, Kunal Mukerjee, and Om Prakash Chaurasia

(2011)"Traditional knowledge of medicinal plants in the Western Himalayan
region of India"

The article "Traditional knowledge of medicinal plants in the Western Himalayan

region of India" by Pankaj Sharma, Kunal Mukerjee, and Om Prakash Chaurasia (2011)
explores the traditional knowledge and uses of medicinal plants in the Western
Himalayan region of India. The authors conducted a survey of traditional healers and
local community members in the region to document the use of medicinal plants. They
identified 75 plant species that were used for medicinal purposes, and they documented
the preparation methods and applications of these plants in traditional medicine
systems.

Bhavana Chhikara, Om Prakash Chaurasia, and Pankaj Sharma (2018)

"Himalayan Medicinal Plants: Potential Sources of Lead Molecules for
Anticancer Drug Development"

70
The article "Himalayan Medicinal Plants: Potential Sources of Lead Molecules for
Anticancer Drug Development" by Bhavana Chhikara, Om Prakash Chaurasia, and
Pankaj Sharma (2018) discusses the potential of Himalayan medicinal plants as sources
of lead molecules for the development of anticancer drugs. The authors review the
existing literature on the anticancer properties of various Himalayan medicinal plants,
including their mechanisms of action and potential use in cancer treatment. They also
discuss the challenges and opportunities associated with the identification and isolation
of lead molecules from these plants

Bhavana Chhikara, Om Prakash Chaurasia, and Pankaj Sharma (2017)

"Himalayan medicinal plants as a potential source of phytochemicals for cancer
prevention and therapy"

The article "Himalayan medicinal plants as a potential source of phytochemicals for

cancer prevention and therapy" by Bhavana Chhikara, Om Prakash Chaurasia, and
Pankaj Sharma (2017) explores the potential of Himalayan medicinal plants as a source
of phytochemicals for cancer prevention and therapy. The authors review the existing
literature on the anticancer properties of various Himalayan medicinal plants, focusing
on their phytochemical constituents and their mechanisms of action. They also discuss
the challenges and opportunities associated with the identification and isolation of
phytochemicals from these plants

K. S. Negi, S. S. Bhandari, and A. K. Bisht (2011) "Medicinal plants of the

Himalayas: an overview

The article "Medicinal plants of the Himalayas: an overview" by K. S. Negi, S. S.

Bhandari, and A. K. Bisht (2011) provides a comprehensive overview of the medicinal
plants found in the Himalayan region, including their traditional uses, phytochemical
constituents, and therapeutic properties. The authors begin by discussing the unique
environmental factors that contribute to the high diversity of medicinal plants in the
Himalayas, including the region's varied topography, climate, and soil conditions. They
then provide an overview of the traditional knowledge and practices associated with the
use of medicinal plants in the region, highlighting their role in primary healthcare and
cultural traditions. The article also discusses the phytochemical constituents and
therapeutic properties of various Himalayan medicinal plants, including their use in the
treatment of a range of ailments such as digestive disorders, respiratory problems, skin

71
diseases, and cardiovascular conditions. The authors provide a detailed analysis of the
chemical constituents and pharmacological activities of each plant, as well as their
mode of action and potential therapeutic applications.

Rakesh Saklani, D. S. Rawat, and R. Palni (2011) "Traditional medicinal uses and
conservation status of Himalayan medicinal plants in the Garhwal region of
Uttarakhand, India)

The article "Traditional medicinal uses and conservation status of Himalayan medicinal
plants in the Garhwal region of Uttarakhand, India" by Rakesh Saklani, D. S. Rawat,
and R. Palni (2011) explores the traditional medicinal uses of Himalayan medicinal
plants in the Garhwal region of Uttarakhand, India, as well as their conservation status.
The authors begin by discussing the rich traditional knowledge and practices associated
with the use of medicinal plants in the region, highlighting the importance of these
plants in primary healthcare and cultural traditions. They then provide a detailed
analysis of the medicinal uses of various Himalayan medicinal plants, including their
use in the treatment of gastrointestinal disorders, respiratory problems, skin diseases,
and reproductive disorders. The study also discusses the conservation status of these
plants, emphasizing the need for sustainable harvesting practices to ensure their long-
term availability for medicinal purposes. The authors suggest that the promotion of
sustainable practices could provide economic opportunities for local communities
while also contributing to the conservation of biodiversity in the region.

Sunil Kumar, Lalit M. Tewari, and Mohd. Idris (2018) "Medicinal Plants of the
Indian Himalayan Region: Diversity, Distribution, Potential Values and
Prospects"

The article focuses on the rich diversity of medicinal plants found in the Indian
Himalayan region and their potential values for various medicinal and therapeutic
purposes. The authors provide a comprehensive review of the distribution and uses of
various medicinal plants found in this region, which covers a wide range of altitudes
and climatic conditions. The article also discusses the challenges faced in the
sustainable use and conservation of these medicinal plants, including the loss of
traditional knowledge and the increasing demand for these plants in the pharmaceutical
industry.

72
Sabina Epiphane, Upendra Sharma, and Sharad Srivastava (2018) "Himalayan
medicinal plants: a review of their ethnopharmacology, phytochemistry, and
pharmacology"

The article "Himalayan medicinal plants: a review of their ethnopharmacology,

phytochemistry, and pharmacology" by Sabina Epiphane, Upendra Sharma, and Sharad
Srivastava (2018) provides an extensive overview of the ethnopharmacology,
phytochemistry, and pharmacology of medicinal plants found in the Himalayan region.
The authors begin by discussing the rich traditional knowledge associated with the use
of medicinal plants in the region, highlighting their importance in primary healthcare
and cultural traditions.

Rakesh Saklani, and Sanjay Kumar (2013) "Medicinal plants of the Himalayan
region: a review of their ethnopharmacology, phytochemistry, and pharmacology

The paper titled "Medicinal plants of the Himalayan region: a review of their
ethnopharmacology, phytochemistry, and pharmacology" by Rakesh Saklani and
Sanjay Kumar was published in the Journal of Ethnopharmacology in 2013.The paper
provides a comprehensive review of the medicinal plants found in the Himalayan region
and their traditional uses, as well as their phytochemistry and pharmacology. The
authors highlight the importance of these plants in the treatment of various diseases and
disorders, and discuss the need for further research to fully understand their potential
therapeutic properties.

Aabid Hussain Mir and Mohd Iqbal Dar (2015) "Ethnomedicinal Plants Used by
Traditional Healers of Karnah Tehsil in Northwest Himalaya, India"

The article "Ethnomedicinal Plants Used by Traditional Healers of Karnah Tehsil in

Northwest Himalaya, India" by Aabid Hussain Mir and Mohd Iqbal Dar (2015) focuses
on the traditional use of medicinal plants by healers in the Karnah Tehsil region of the
Northwest Himalayas. The authors collected information on the medicinal plants used
by local healers through interviews and surveys. They identified 94 plant species
belonging to 53 families that were used for medicinal purposes, including the treatment
of ailments such as jaundice, fever, wounds, and gastrointestinal disorders. The article
provides detailed information on the traditional uses of these plants, including the
preparation methods and dosage. The authors also discuss the phytochemical
constituents and pharmacological properties of the medicinal plants.
73
The researchers identified 124 plant species used by traditional healers in the region to
treat a variety of ailments, including digestive disorders, respiratory problems, skin
diseases, and reproductive issues. The most commonly used plant parts were leaves,
roots, and bark, and the most frequently employed methods of preparation were
decoctions and infusions.Some of the most commonly used plants in the region
included Artemisia absinthium, Berberis lycium, and Paeonia emodi. The paper
provides detailed information on the traditional uses, preparation methods, and
medicinal properties of each plant.

"Traditional Himalayan Medicine: A Review of the Evidence for Its Use, Safety,
and Efficacy" by Sanjeev Rastogi and Ashok Kumar Pandey (2017)

The article "Traditional Himalayan Medicine: A Review of the Evidence for Its Use,
Safety, and Efficacy" by Sanjeev Rastogi and Ashok Kumar Pandey (2017) reviews the
literature on traditional Himalayan medicine (THM), also known as Ayurveda or
Amchi, to assess its safety, efficacy, and potential use in modern medicine. The authors
note that THM has been practiced for thousands of years and is based on the concept of
balance between the body, mind, and spirit.The article provides a detailed overview of
the various medicinal plants used in THM, their active constituents, and their
pharmacological properties. The authors note that THM uses a holistic approach to treat
diseases and disorders, and emphasizes the use of diet, lifestyle modifications, and
herbal remedies to restore balance and harmony in the body.

Kunwar, N., Bussmann, R. W., & Badola, K. K. (2006). Ethnobotany and

conservation of medicinal plants in the Garhwal Himalaya: A case study from
India. Journal of Mountain Science, 3(1), 24-39.

This paper presents a study on the ethnobotanical knowledge and conservation practices
of medicinal plants among the indigenous people of the Garhwal Himalaya in India.
The study was conducted through surveys and interviews with local people and healers,
and involved the documentation of traditional knowledge and use of medicinal plants,
as well as the identification of species of conservation concern. The authors found that
the region has a rich diversity of medicinal plants, which are used extensively for
healthcare by the local population. However, the increasing demand for these plants,
coupled with the lack of sustainable harvesting practices, is leading to the
overexploitation of many species.
74
M.Vijay And Dr. Suresh Kumar (2019)

he Explain That The Determinants Of Customer Satisfaction Towards Herbal Products

In Selected Area Of Tamil Nadu States That Ayurveda Or The „Science Of Life‟ Is An
Ancient, Holistic For Diagnosis And Treatment, Perhaps The Oldest System Of
Medicine Known To Humanity. At Himalaya The Research Will Begins With The Raw
Herbs Chosen From Traditional Texts, Both From Observations And Experiences Of
Indigenous Plants. The Objective Is To Find The Current Herbal Products Scenario In
India. The Result Of The Study Will Help The Company To Identify The Satisfaction
Level Of The Customers And Demand Of Various Benefits Provided And Promotional
Activities Adopted By The Company.

Dr. T. Malathi And R. Sangeetha (2019)2

it Explain That The Consumption Pattern Of Cosmetic Products Among College

Female Students, A Study Focus On Environmental Impact Factors States That Beauty
Care Substances Or Cosmetic Products Can Be Made Either Natural Substances Or
Chemical Compounds To Enhance Both Odor And Appearance Of Human Body.
Today People Are More Concerned About Their Self-Personality And Self-
Consciousness; Hence The Demand For Cosmetic Products Is Increasing Rapidly. The
Objective Is To Identify The Environmental Impact Factors The Purchase Of Cosmetics
Among College Female Students. Consumers Are Generally Ecstatic When They Think
They Are Getting A Good Deal And To Motivate Them To Purchase To By Providing
Offers Like Buy One Get One Free Deals, Buy One Get One Half Deals, And A Free
Gift With Purchase Option.

Dr. A. Radhakrishnan And Radhika. (2000)3

it Refers To The A Study On Customer Satisfaction Towards Himalaya Products With

Reference To Cuddalore Town States That Customer Satisfaction Is Defined As The
Number Of Customers, Or Percentage Of Total Customers, Whose Exported
Experience With A Firm, Its Products, Or Its Services Exceeds Specified Satisfaction
Is Seen As A Key Differentiator And Increasingly Has Become A Key Element Of
Business Strategy. The Objective Is To Identify The Problems Face By The
Respondents While Using Himalaya Products. 45% Of The Respondents Preferred To
Purchase The Ayurvedic Products. It Gives A Good Result To The Users, Because Each
Of The Himalayas Are Researched And Trailed By The Research And Development
75
Center Of Himalaya Company.

"Phytochemical Composition and Antioxidant Activity of Some Medicinal

Himalayan Plants" by Rashmi Semwal, Manju Semwal, and Sangeeta Joshi (2016)

The study aimed to determine the phytochemical composition and antioxidant activity
of seven medicinal Himalayan plants, namely Aconitum heterophyllum, Asparagus
racemosus, Datura stramonium, Ficus religiosa, Picrorhiza kurrooa, Rheum emodi, and
Valeriana wallichii. The researchers used various analytical methods to identify the
phytochemicals present in the plants, including total phenolic content, flavonoid
content, and antioxidant activity.

76
 CHAPTER- 4

DATA ANALYSIS & INTERPRETATION

77
Content

4.1 Data Analysis & Interpretation

4.2 Summary Of The Survey
Q.1. Select your age group?

Fig 4.1
Particular Respondents Percentage
1 89 65.4%
2 38 27.9%
3 5 3.7%
4 4 2.9%

INTERPRETATION
In the above data the researcher has found that there are 65.4% respondents age is
below 20, as 27.9 respondents age of 21-30, As 3.7% respondents age is 31-40 and as
2.9% respondents are of above 40 ages. Fig 4.1 shows that age group of below 20 use
Himalaya products more often than any other age group.

78
Q.2. Select your Gender?

Fig 4.2
Particular Respondents Percentage
1 96 70.6%
2 40 29.4%

INTERPRETATION
In the above data out of 136 customers the researcher has found that there are
genders, as 70.6% are female and 29.4% are males. Fig 4.2 shows that the use of
Himalaya product is popular in Men’s as compared to Women’s.

79
Q.3. How did you come to know about Himalaya products?

Fig 4.3
Particular Respondents Percentage
1 91 66.9%
2 25 18.4%
3 18 13.6%
4 2 1.5%

INTERPRETATION
In the above data the researcher has found that there are people come to know Himalaya
products as 66.9% come to know Himalaya products from advertisement, 18.4% come
to know Himalaya products from friends, 13.2% come to know Himalaya products
from dealers and 2% come to know Himalaya products from others. It shows that
customersare came to know about Himalaya product through advertisement.

80
Q.4. How do you rate the pricing of Himalaya products?

Fig 4.4

Particular Respondents Percentage

1 46 33.8 %
2 44 32%
3 36 26%
4 6 4.4%
5 4 2.9%

INTERPRETATION

81
 Q.5 How likely are you to recommend Himalaya products to a
friendor family member?

Particular Respondents Percentage

1 48 35.5 %
2 41 30.1%
3 35 25.7%
4 9 6.6%
5 3 2.2%

INTERPRETATION :

In the above data the researcher has found that how likely are you to recommend
Himalaya products, as 35.5% extremely likely to recommend Himalaya products,
30.1% likely to recommend Himalaya products, 25.7% neutral to recommend
Himalaya products, 6.6% unlikely to recommend Himalaya products, 2.2 %
Extremely Unlikely to recommend Himalaya products Majority of the people who
consumes Himalaya products are extremely likely to recommend it to th5eir friends or
family members.

82
Q.6. How often do you purchase Himalaya products?

Fig 4.6
Particular Respondents Percentage
1 32 23.5 %
2 30 22 %
3 47 34.6
4 21 15.4 %

5 6
4.4 %

INTERPRETATION
In the above data the researcher has found that how often do you purchase Himalaya
products? As 23.5% consumer purchase Himalaya products Daily, 22% consumer
purchase Himalaya products weekly, 34.6% consumer purchase Himalaya products
Monthly, and 15.4% consumer purchase Himalaya products occasionally, and 4.4%
consumer purchase Himalaya products Never. Majority of the people who consumes
Himalaya products purchase it on Monthly basis.

83
Q.7. Which of the following Himalaya products have you
used?(Select all that apply)

Fig 4.7
Particular Respondents Percentage
1 71 52.5%
2 59 43.4%
3 31 22.8%
4 15 11%

INTERPRETATION
In the above data the researcher has found that which Himalaya products consumer
used the most, as 52.5% consumer used Himalaya personal care products, 43.4%
consumer used Himalaya healthcare products used the most,22.8% consumer used
Himalaya baby care products, 11% consumer used Himalaya animal care products.
Majority of the people choose Healthcare products of Himalaya.

84
Q.8. How satisfied are you with the quality of Himalaya products?

Fig 4.8
Particular Respondents Percentage
1 36 26.5%
2 47 34.6%
3 40 29.4%
4 10 7.4%
5 3 2.2%

INTERPRETATION
In the above data the researcher has found that ,26.5% consumers are satisfied with
Himalaya products , 34.6% consumers are extremely satisfied with Himalaya products
, 29.4% consumers are neutral satisfied with Himalaya products, 7.4% consumers are
dissatisfied with Himalaya products . 2.2 % consumers are extremely dissatisfied with
Himalaya products. Majority of the people who consumes Himalaya products are
satisfied with the quality of Himalaya product.

85
Q.9. How do you rate the packaging of Himalaya products?

Fig 4.9
Particular Respondents Percentage
1 41 30.1%
2 56 41.2%
3 29 21.3%
4 5 3.7%
5 5 3.7%

INTERPRETATION
In the above data the researcher has found that rate of packaging, as 30.1% consumers
rate excellent to Himalaya products packaging, 41.2% consumers rate good to
Himalaya products packaging, 21.3% consumers rate average consumers rate, 3.7%
consumers rate poor consumers rate, 3.7% consumers rate very poor consumers rate.
Majority of the people who consumes Himalaya products rates the packaging Good.

86
Q.10. How do you rate the availability of Himalaya products in your
area?

Fig 4.10
Particular Respondents Percentage
1 50 36.8 %
2 47 34.6%
3 26 19.1%
4 11 8.1%
5 2 1.5%

INTERPRETATION
In the above data the researcher has found that availability of Himalaya products 36.8%
Himalaya products are easily available in consumers area, .34.6% Himalaya products
are always available in consumers area,19.1% Himalaya products are Sometimes
available in consumers area, 8.1% Himalaya products are Rarely available in
consumers area. 1.5% Himalaya products are Never available in consumers area
Majority of the people rate the availability of Himalaya products as always available
in their area.

87
Q.11. How do you rate the overall customer service of Himalaya?

Fig 4.11
Particular Respondents Percentage
1 48 35.3%
2 52 38.2%
3 26 19.1%
4 8 5.9%
5 2 1.5%

INTERPRETATION
In the above data the researcher has found that respondent's rate about customers
services 35.3% consumers rate excellent consumers rate, 38.2% consumers rate good
about customers services, 19.1% consumers rate average about customers services,
5.9% consumers rate poor about customers services, 1.5% consumers rate very poor
about customers services. Majority of the people rate the customer service of
Himalaya product as Good.

88
Q.12. How likely are you to continue buying Himalaya products
inthe future?

Fig 4.12
Particular Respondents Percentage
1 30 22.1 %
2 51 37.5 %
3 35 25.7%
4 16 11.8%
5 4 2.9%

INTERPRETATION
In the above data the researcher has found that continue buying of consumer in future,
as 22.1% Extreme likely continue buying of consumer in future, 37.5 % likely
continue buying of consumer in future, 25.7 % neutral continue buying of consumer in
future, 11.8 % unlikely continue buying of consumer in future, 2.9% extremely
unlikelycontinue buying of consumer in future. Majority of the people who consumes
Himalaya products are likely to buy in the future.

89
Q.13. How often do you buy Himalaya products online?

Fig 4.13
Particular Respondents Percentage
1 36 26.5%
2 34 25%
3 39 28.7%
4 14 10.3%
5 13 9.6%
INTERPRETATION
In the above data the researcher has found that online buying of Himalaya products as
26.5% consumers always buy online Himalaya products, 25% consumers often buy
online Himalaya products, 28.7% consumers Sometimes buy online Himalaya
products,10.3% consumers Rarely buy online Himalaya products, 9.6% consumers
Never buy onlineHimalaya products. Majority of the people Sometimes buy Himalaya
products online.

90
Q.14. Which factor influence you to buy Himalaya products?

Fig 4.14
Particular Respondents Percentage
1 65 47.8%
2 32 23.5%
3 27 19.9%
4 12 8.8%

INTERPRETATION
In the above data the researcher has found that factors influence to buy Himalaya
products, as 47.8% quality factors influence to buy Himalaya products ,23.5% price
factors influence to buy Himalaya products, 19.9% quantity factors influence to buy
Himalaya products, 8.8% performance factors influence to buy Himalaya products.
Majority of the people says the quality of Himalaya products influence them the most
to buy it.

91
Q.15. Do you feel Himalaya products are superior to other brands?

Fig 4.15
Particular Respondents Percentage
1 108 79.4%
2 28 20.6%

92
Q.16. Reason why the Himalaya products are superior to
otherbrands?

Fig 4.16
Particular Respondents Percentage
1 28 31.6%
2 37 34.6 %
3 5 20.6%
4 8 12.5%
0.7 %
5 1

INTERPRETATION
In the above data the researcher has found that, Reason why Himalaya product is
superior, as 31.6% Himalaya product is superior for Easy Availability, 34.6%
Himalaya product is superior for Better Quality, 20.6% Himalaya product is superior
for suitable for Brand Collection and 12.5% Himalaya product is Suitable for health
superior for Brand population and 0.7% Himalaya product is Superior Because its
sells female products. Majority of the people consider Himalaya product as superior
because it provides Better Quality .

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Q.17. Since how long have you been using the Himalaya products?

Fig 4.17
Particular Respondents Percentage
1 56 41.2%
2 33 24.3%
3 21 15.4%
4 26 19.1%

INTERPRETATION
In the above data the researcher has found that consumers using Himalaya product from
when 41.2% consumers using Himalaya product since 6 months, 24.3% consumers
using Himalaya product from 1 year, 15.4% consumers using Himalaya product from
2 years, 19.1% consumers using Himalaya product more than 2 years. Majority of the
people have been using the products from last 6 months.

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Q.18. From where do you purchase Himalaya products?

Fig 4.18
Particular Respondents Percentage
1 76 55.9%
2 37 27..2%
3 22 16.2%
4 1 0.7%

INTERPRETATION
In the above data the researcher has found that from where consumers purchase
Himalaya product as 55.9% consumers purchase Himalaya product from medical
shops, 27.2% consumers purchase Himalaya product from Retail Stores, and 16.2%
consumers purchase Himalaya product from Departmental stores. Majority of the
people who consumes Himalaya products purchase it from medical store.

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Q.19. Which of the following words would you use to describe
Himalaya products?

Fig 4.19
Particular Respondents Percentage
1 38 27.9%
2 49 36%
3 34 25%
4 12 8.8%
5 3 2.2%

INTERPRETATION
In the above data the researcher has found that consumers describe Himalaya products
as 27.9% consumers describe Himalaya products are unique, 36% consumers describe
Himalaya products are value for money, 25% consumers describe Himalaya products
are reliable, 8.8%consumers describe Himalaya products are overpriced, 2.2%
consumers describe Himalaya products are ineffective. Most of the consumers of
Himalaya products describes it as Value for money.

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Q.20. Indicate your level of satisfaction towards the following aspects
of Himalaya products?

Fig 4.20
Particular Respondents Percentage
1 39 28.7%
2 59 43.4%
3 29 21.3%
4 9 6.6%

INTERPRETATION
In the above data the researcher has found that level of satisfaction of consumers
towards Himalaya products, as 28.7% consumers are very high satisfied with Himalaya
products, 43.4% consumers are high satisfied with Himalaya products, 21.3%
consumers are moderate satisfied with Himalaya products and 6.6% consumers have
different aspect towards Himalaya products. Most of the consumers of Himalaya
products are High Satisfaction.

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 CHAPTER- 5

FINDINGS,

SUGGESTIONS

AND CONCLUSION

98
Content
5.1 Findings
5.2 Suggestions
5.3 Conclusion
Reference
Annexure
5.1 FINDINGS

 Majority of the people who consumes Himalaya products are youth.

 Majority of the people who consumes Himalaya products are Male.
 Majority of the people who consumes Himalaya products came to know about
it through advertisement.
 Majority of the people who consumes Himalaya products consider it as
affordable.
 Majority of the people who consumes Himalaya products are extremely likely
to recommend it to their friends or family members.
 Majority of the people who consumes Himalaya products purchase it on
Monthly basis.
 Majority of the people choose personal care products of Himalaya.
 Majority of the people who consumes Himalaya products are satisfied with the
quality of Himalaya product.
 Majority of the people who consumes Himalaya products rates the packaging
Good.
 Majority of the people rate the availability of Himalaya products as Easily
available in their area.
 Majority of the people rate the customer service of Himalaya product as Good.
 Majority of the people who consumes Himalaya products are likelyto buy in
the future.
 Majority of the people always buy Himalaya products online.
 Majority of the people says the quality of Himalaya products influence them the
most to buy it.

99
 Majority of the people consider Himalaya product as superior as compared to
any other brand.
 Majority of the people consider Himalaya product as superior because it
provides better quality.
 Majority of the people have been using the products since 6 months.
 Majority of the people who consumes Himalaya products purchase it from
medical store.
 Most of the consumers of Himalaya products describes it as Value for money.
 Most of the consumers of Himalaya products are highly satisfied

5.2 SUGGESTION
Customers are always price conscious. Therefore he marketers must give more
importance to the price of their brand. Many customers are attracted through
price discount and advertisement of the product so advertisement must be made
for varieties of the product which had been in their brand. To know the product
which was needed by the customer but they don‟t about the product which is
also available in the brand. Brand awareness should be created within the
country as more. Company should fix reasonable price in order to attract
the lower income people. Sales promotional activities, like discount or gift
offer flour cent performs should be adopted in Himalaya product to increase
the sales as more . Advertisements to be required for Himalaya products .Most
of the respondents feel the Himalaya products price is very high. So, the
company can reduce the price. .. Demonstration of Himalaya products may be
improved .Some of the respondents feel door delivery is the best promotional
measures. So, the company can concentrate by the above factor .The company
provides more discount for their product. This should be increasing the
customer the company can provide more discount for their product Quantity of
the Himalaya product to be increased with the prevailing price rate Retail selling
is required to increasing the sales.

100
  The price of the Himalaya Ayurvedic products may be reduced to create
more demand.
 Making awareness of Himalaya Ayurvedic products is fully herbal,
sample pouches can be given to the public and it may help in increasing
the products popularity and it may also promote its sales.
 The company has to participate in exhibitions and trade fairs to attract
more consumers yet.
 Try to cover small towns and villages to attract the new customers.
 The company has to focus on advertisement in the existing position to
get more attention on consumers.
 Advertisements to be required for Himalaya products
 Most of the respondents feel the Himalaya products price is very high.
So the company can reduce the price.
 Demonstration of Himalaya products may be improved.
 Some of the respondents feel door delivery is the best promotional
measures. So the company can concentrate by the above factor.
 The company provides more discount for their product. This should be
increasing the customer the company can provide more discount for
their product.
 Quantity of the Himalaya product to be increased with the prevailing
price rate.
 Retail selling is required to increasing the sales.

5.3 CONCLUSION

This study concerned with analysis of “Customer Satisfaction towards Himalaya

products in Coimbatore city”. In a survey method of study conducted among 100
sample respondents to analyses the customer satisfaction towards quality, price and

101
quantity consumption of Himalaya product. Many of them consume the Himalaya
product because of its an herbal product and also it has good quality. It gives good
results to the users, because each of the Himalayas are researched and trailed by the
research and development center of Himalaya Company. All people know about
Himalaya product, but price discount must be said that in television then it has varieties
of product but more than customer are known about the baby skin care. So the producer
should understand what is exactly expected from him by the consumers it facilitates to
increase its sale as much. In the present scenario Himalaya products are one of the very
essential products for all walks of people. This research study was conducted to
increase our current understanding of Himalaya personal care market in general and
analyse consumer decision making in particular. The study has attempted to cast light
on the preference of the consumers also this study has necessitated the Himalaya
manufacturing company to increase the awareness about its different products which
are high in quality then their competitors. The company must attract its consumers by
providing many free gifts related to their products to maintain a long run market. If the
above suggestions are implemented, the company will research a highest target in the
near future.In the modern world where people are increasingly concerned about their
health and wellness, the Himalaya Wellness Company has emerged as a leading herbal
healthcare company that offers a wide range of high-quality products. The company
has a long history of providing natural solutions for various health problems and has
been trusted by millions of people around the world. With a commitment to traditional
Ayurvedic practices, the company has built a strong reputation for providing safe and
effective products that promote overall health and well-being.

In conclusion, the Himalaya Wellness Company's dedication to health and wellness,

social responsibility, environmental sustainability, and quality assurance, combined
with its focus on customer support and international presence, make it a trusted and
respected brand in the healthcare industry. Its range of products and services cater to
various health and wellness needs, and its commitment to traditional Ayurvedic
practices and natural ingredients makes it a popular choice among people who prefer
natural and safe solutions for their everyday needs. Overall, the Himalaya Wellness
Company is an exemplary brand that embodies the principles of responsible and
sustainable business practices, and its success is a testament to its commitment to its
customers and the planet.

102
 5.4 REFERANCE

• Deepallsingh (2001) "consumer behaviour and banking retail product analysis",

banking finance. May 2000.

• Ching-chow Yang (2003), "Herbal drugs US-EU more opens treasure trove". Article
from Asia Africa-intelligence wire, vol.no:3, issue no: 1, p-83.

• Philip Kotler "Marketing Management the Millennium Edition" Prentice -Hall of

India Pvt. Ltd.

NewDelhi. Mr. Charles B. Islander Janet Worsleynorwood, "Femina" A study on

consumer awareness, attitude and preference towards herbals cosmetic Vol -80, Issue
32, Nov 2015.

• Aparna Singh (2003), "Herbal drugs US-EU more opens treasure trove."Article from
Asia Africa intelligence wire, vol.no:3, issue no: 1, p-83.

• Duff Katherine (2004), "Herbal medicine in the modern world", Article from
Townsend letter for doctors and patients, vol no: 20:2, issue no: 3, p-6.

• Johnston, S.Laurence (2001), "The healing power of herbal medicine", Article from
paraplegia news, vol no: 4, issue no: 2, pp-26-27.

• Professor Edward Ernst (2004), "Herbs for perimenopausal symptoms", Article from
international journal of clinical pharmacology and therapies, vol no: 42, issue no: 3, p-
114.

• Rachel Armstrong (2004), "Health watch: Herbal medicine proceed with caution,
Article from the Newsletter (Bel fast, Northern Ireland, vol no: 1, issue no: 57, pp-437-
447.

• Newton mars(1999), "Herbal medicine expanded commission E monographs

published as the next generation of definitive herbal information providing in depth
reviews of over 100 herbs," Article from PR News wire, vol no: 1 ,issue no 4 ,pp-92-
94.

• Eccott, Lynda, Heschuk, Shirley (2008), "Herbal and Dietary supplements for
depression," Article from harrard mental health letter, vol no :4Issue no 2, pp-47-58.

103
George bao (2009). "Accupuncture herbal medicine Become more popular in united
states", Article from Xinhua news agency, vol no: 15, issue no: 9, pp- 1004-1014

WEBLOGRAPHY

1. https://www.wikipedia.org/

2. https://scholar.google.com/

3. www.himalayawellness.com

4. https://www.ijcrt.org/papers/IJCRT2104573.pdf

5. https://eprajournals.com/IJSR/article/3878/download

6. https://www.worldwidejournals.com

104
 ANNUEXURE

Questionnaires on
A Survey of Consumer Satisfaction towards Himalaya Products

1. Age Group of the Respondents.

 Below 20
 21-30
 31-40
 Above 40

2. Gender Of the Respondents.

 Male
 Female

3. How did you come to know about Himalaya products

 Advertisement.
 Friends
 Dealers
 Others

4. How do you rate the pricing of Himalaya products?

 Very affordable
 Affordable
 Neutral
 Expensive
 Very expensive

5. How likely are you to recommend Himalaya products to a friend or family

member?
 Extremely likely
 Likely

105
 Neutral
 Unlikely
 Extremely unlikely

6. How often do you purchase Himalaya products?

 Daily
 Weekly
 Monthly
 Occasionally
 Never

7. Which of the following Himalaya products have you used? (Select all that
apply)
 Personal care products
 Healthcare products
 Baby care products
 Animal care products

8. How satisfied are you with the quality of Himalaya products?

 Extremely satisfied
 Satisfied
 Neutral
 Dissatisfied
 Extremely dissatisfied

9. How do you rate the packaging of Himalaya products?

 Excellent
 Good
 Average
 Poor
 Very poor

10. How do you rate the availability of Himalaya products in your area?
 Always available
 Easily available
 Sometimes available
 Rarely available
 Never available

106
 11. How do you rate the overall customer service of Himalaya?
 Excellent
 Good
 Average
 Poor
 Very poor

12. How likely are you to continue buying Himalaya products in the future?
 Extremely likely
 Likely
 Neutral
 Unlikely
 Extremely unlikely

13. How often do you buy Himalaya products online?

 Always
 Often
 Sometimes
 Rarely
 Never

14. Which factor influence you to buy Himalaya products

 Quality
 Price
 Quantity
 Performance

15. Do you feel Himalaya products are superior to other brands

 Yes
 No

16. Reason why the Himalaya products are superior to other brands
 Easy availability
 Better quality
 Brand population
 Suitable to health
 Other:

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17. Since how long have you been using the Himalaya products

 6 months
 1 year
 2 year
 More than 2 year

18. From where do you purchase Himalaya products

 Medical Shops
 Retail stores
 Departmental stores
 Other:

19. Which of the following words would you use to describe Himalaya products
 Unique
 Value for money
 Reliable
 Overpriced
 Ineffective
20. Indicate your level of satisfaction towards the following aspects
of Himalayaproducts

 Very high
 High satisfaction
 Moderate satisfaction
 Different aspects

108