BING CACA
BING CACA
CLASS: KM-4601
3 Discussion 4 Why do you choose your major/your communication science is famous for
– Your Major department? being good at speaking. This is why I am
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What do you like about your major? not too confident in interacting and
communicating
choosing this major to be good at
communicating and also I like
communication science is famous for its
wide job opportunities.
4 Task 6.1 What is your dream job?/ Tell me my dream job is social marketing
Describe about your dream job! management. why? because I like to try
Your Dream What are the responsibilities related unexpected things.in this job, good
Job to your dream job? accurate work is needed so I want to
Tell me about the desk job of your practice my skills
dream job! the responsibilities in this job actually
What skills do you have to have so only need to focus on accuracy and have
that you can be accepted? to be smart to turn the brain to look for
new things and ways to do it.
designing and implementing campaigns
to improve marketing. This includes
strategy planning and message
development.
If we talk about skills, in my experience
I'm pretty good at being thorough and
creative in finding ways to improve
marketing.
5 Discussion 9 Tell me about the work culture of in my country, the work culture is quite
your home country! disciplined. many general complaint of
Tell me the culture of Indonesia that workers such as unbalanced work and
foeigners should be aware of! rest.
Foreigners should know that workers in
Indonesia are not appreciated, such as
some offices where overtime is not paid.
6 Discussion If you have the chance to work France, because it has a good work-life
10 abroad, which country will you balance.focus on quality that makes the
choose? Why? work culture in France attractive to many
What is your dream country to people
develop your career? my answer is still the same, France.
Tell me more about your dream I was motivated because I watched Emily
country! in Paris. It shows a very organized and
relaxed work culture.
In France, Very transparent friendship, no
fake friends if you don't like it, then leave
it and I need that haha.
7 Task 11.1 Are there any similarities between Maybe they think that interaction and
the culture/work culture in interpersonal relationships are important.
Indonesia and your dream country? because in their opinion if these two
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Tell me the difference between the things are bad then performance will also
etiquette in Indonesia and your be bad.
dream country! I think the difference is in time, in
What else? Indonesia it is very disciplined to work in
(other possible version: ……………….) the morning while in France it is in the
afternoon.
as far as I know in Indonesia it is very
concerned about heiraki while in France it
is very relaxed.
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B. Based on your answer on Part A, make a Q&A script of your interview (minimum 10 questions and
10 answers!
a. Pewawancara:
Selamat siang, terima kasih sudah bersedia meluangkan waktu untuk wawancara ini. Bisa
Anda perkenalkan diri Anda terlebih dahulu?
b. Narasumber:
Selamat siang, nama saya Andi, dan saya adalah Social Marketing Manager di sebuah
perusahaan teknologi selama lima tahun terakhir.
Apa yang dimaksud dengan Social Marketing Management
Social Marketing Management adalah proses mengelola dan mengoptimalkan aktivitas pemasaran di
platform media sosial untuk mencapai tujuan bisnis. Ini mencakup perencanaan, pembuatan konten,
penjadwalan, analisis kinerja, dan interaksi dengan audiens.
Apa tugas utama seorang Social Marketing Manager?
Tugas utama seorang Social Marketing Manager meliputi mengembangkan strategi media sosial,
menciptakan dan mengkurasi konten yang menarik, mengelola kalender konten, menganalisis data
kinerja kampanye, dan berinteraksi dengan pengikut untuk membangun komunitas yang kuat.
Apa keterampilan yang diperlukan untuk sukses dalam Social Marketing Management?
Beberapa keterampilan penting termasuk kemampuan menulis dan komunikasi yang kuat,
pemahaman mendalam tentang platform media sosial, kemampuan analitis, kreativitas dalam
membuat konten, dan kemampuan manajemen proyek.
Bagaimana Anda mengukur keberhasilan kampanye media sosial?
Jawaban 4:
Keberhasilan kampanye media sosial diukur menggunakan berbagai metrik seperti engagement rate, reach,
impressions, klik, konversi, dan return on investment (ROI). Alat analisis media sosial juga membantu dalam
melacak dan mengevaluasi kinerja kampanye.
Pertanyaan 5:
Bisakah Anda ceritakan tentang tantangan terbesar yang Anda hadapi dalam pekerjaan ini?
Jawaban 5:
Salah satu tantangan terbesar adalah menjaga relevansi dan keterlibatan audiens di tengah persaingan
konten yang sangat ketat. Selain itu, perubahan algoritma platform sosial yang sering terjadi juga menjadi
tantangan untuk memastikan konten tetap terlihat oleh audiens target.
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Pertanyaan 6:
Bagaimana Anda mengatasi negatif feedback atau krisis di media sosial?
Jawaban 6:
Mengatasi negatif feedback memerlukan respons yang cepat, profesional, dan empatik. Penting untuk
mengakui masalah, meminta maaf jika perlu, dan menawarkan solusi. Dalam krisis, komunikasi internal yang
kuat dan rencana manajemen krisis yang sudah disiapkan sangat membantu.
Pertanyaan 7:
Bagaimana Anda menjaga kreativitas dalam menciptakan konten?
Jawaban 7:
Untuk menjaga kreativitas, saya sering mengikuti tren terbaru di media sosial, berkolaborasi dengan tim
kreatif, dan mencari inspirasi dari berbagai sumber. Selain itu, mendengarkan audiens dan memahami apa
yang mereka sukai juga membantu dalam menciptakan konten yang menarik dan relevan.
Pertanyaan 8:
Apa peran data dan analitik dalam Social Marketing Management?
Jawaban 8:
Data dan analitik sangat penting dalam Social Marketing Management karena membantu memahami kinerja
kampanye, preferensi audiens, dan tren pasar. Dengan analitik, kita bisa membuat keputusan berdasarkan
data yang akurat untuk meningkatkan strategi dan hasil kampanye.
Pertanyaan 9:
Bagaimana cara Anda menjaga hubungan baik dengan audiens di media sosial?
Jawaban 9:
Menjaga hubungan baik dengan audiens melibatkan interaksi yang konsisten, respons cepat terhadap
pertanyaan dan komentar, serta menyajikan konten yang relevan dan bermanfaat. Membuat konten
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interaktif seperti polling atau sesi Q&A juga dapat meningkatkan keterlibatan dan hubungan dengan
audiens.
Pertanyaan 10:
Apa saran Anda bagi mereka yang ingin berkarir di bidang Social Marketing Management?
Jawaban 10:
Saran saya adalah selalu belajar dan mengikuti perkembangan terbaru di media sosial, berlatih menulis dan
membuat konten yang menarik, serta mengembangkan keterampilan analitis. Juga, jangan ragu untuk
berinovasi dan mencoba strategi baru, serta selalu dengarkan dan pahami audiens Anda.
Pewawancara:
Terima kasih banyak, Andi, atas wawasan dan waktu Anda. Ini sangat bermanfaat.
Narasumber:
Sama-sama, senang bisa berbagi. Terima kasih juga sudah mengundang saya.
C. Rewrite and summarize the answers you have written in Part A in paragraph form (3 paragraphs,
min.350 words)
Paragraph 1 Hello, Let me introduce myself, my name is Zahra, and I'm 20 years old. I
have a passion for socializing and understanding people's characters,
which is why I'm studying Communication Science at Telkom University.
Despite appearing shy, I'm quite outgoing. My hobbies include dancing
and hanging out with friends. During my free time, I enjoy recharging by
either socializing or relaxing in bed all day.
Paragraph 2 I chose my major because I believe it aligns well with my interest in
socializing and understanding people. Additionally, I see it as offering
ample employment opportunities. My dream job is to become a
professional dancer. I'm deeply passionate about dancing and believe
that turning your hobby into a profession is truly fulfilling. As a dancer, I
admire the flexibility, beauty, elegance, and power required for the art.
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Responsibilities include rigorous training and maintaining physical
fitness, which are crucial for a successful career. Coming from West
Sumatra, I'm influenced by traditional dance, like the Tari Piring, and
often practice moves alone when I see festivals or carnivals.
The work culture in my country is bustling and hectic, with people
Paragraph 3
constantly on the move from dawn till dusk. There's often pressure from
family to meet certain milestones like marriage or starting a family,
which can lead to stress. Additionally, bribery and corruption are
prevalent, with money sometimes dictating the law. If foreigners come
here, they should be aware of these issues. If given the opportunity, I
would love to work abroad in Italy. Italy offers a unique blend of ballet
and beautiful cities with stunning views. I believe it's the perfect place to
develop my dance skills while enjoying the serene lifestyle, free from
traffic jams and pollution. In Italy, professionalism, punctuality, and a
caring attitude towards employees are valued, which aligns with my
work ethic and values. Overall, I believe Italy would offer the perfect
environment for personal and professional growth. I don’t think that
there’s similarity between Indonesian and Italian work culture because in
Italy they are so professional, on time and handle everything with gentle
so u work with the skills not cause you’re some of their family and they
really care about the employee.