UNIT 1
UNIT 1
Introduction to Management
Management
Why does learning about management matter?
• Who makes the difficult decisions that result in the success or failure of the
organization?
• How do organizations survive in world where conditions are constantly changing?
• Do you think making good business choices is an art or a science?
What is Management?
1.Goal-Oriented Process:
1. Management focuses on achieving predefined objectives.
2. Example: Increasing market share or improving customer satisfaction.
2.Dynamic and Flexible:
1. Adapts to changes in technology, markets, and regulations.
2. Example: Businesses adopting remote work during the COVID-19 pandemic.
3.Multidisciplinary:
1. Combines knowledge from economics, sociology, psychology, and statistics.
2. Example: Using behavioral studies to improve employee motivation.
4. Continuous Process:
1. Involves planning, execution, monitoring, and adjustment.
2. Example: Annual strategic planning cycles.
5.Universal Application:
1. Relevant across industries, sectors, and functions.
2. Example: Management principles applied in healthcare, education, and
manufacturing.
6.Group Activity:
1. Requires collaboration and teamwork to achieve objectives.
2. Example: Cross-functional teams working on a product launch.
7.Intangible Force:
1. Management's effectiveness is visible through results, not directly.
2. Example: Improved employee morale and productivity.
Importance of Management
• Processes
• ongoing activities ongoing and
interrelated
• Ongoing
• activities not done in a linear, step-by-
step fashion
• will continue while others begin
• Interrelated
• results of tasks influence each other
• must be done efficiently
First Function of Management: Planning
1.Interdependence:
1. Each function influences and is influenced by others. For example, planning
determines organizing, and organizing impacts staffing.
2.Cyclic Process:
1. Management functions are continuous and cyclical, requiring ongoing adjustments.
3.Feedback Loop:
1. Insights from controlling feed back into planning and other functions.
Significance of the Functions of Management
1.Top-Level Management:
1. Includes: CEOs, Presidents, Board of Directors.
2. Focus: Strategic planning, long-term goals, vision setting.
3. Example: Deciding to expand operations internationally.
2.Middle-Level Management:
1. Includes: Department heads, branch managers.
2. Focus: Implementing strategies, supervising lower levels.
3. Example: Ensuring departmental targets align with organizational goals.
3.Lower-Level Management:
1. Includes: Supervisors, team leaders.
2. Focus: Day-to-day operations, workforce management.
3. Example: Assigning tasks and monitoring employee performance.
• Advantages:
• Clear authority and accountability.
• Easier performance evaluation.
• Suitable for large, complex organizations.
• Disadvantages:
• Slower decision-making due to multiple layers.
• Risk of communication gaps.
Top-Level
• Disadvantages:
• Lack of role clarity may lead to conflicts.
• Challenges in scaling the structure for larger organizations.
Who Directs Each Function of Management?
1. Technical 2. Human
Skills Skills
3.
Conceptual
Skills
➢ Technical Skills:
2) They are the owners/proprietors of the company. 2) They are the managers of the company.
3) Conceptual, human skills are necessary. 3) Technical and human skills are more important here.
4) The main functions are planning and controlling. 4) The main functions are directing and organizing.
5) Level of authority: Administration mainly comprises Top-level management. 5) Management is mainly carried out by Middle and lower-level management.
7) They actually work for remuneration; thus, they direct their efforts toward
7) Objective: They are mainly interested in: Profitability Sales volume
the attainment of goals.
8) They don’t take part in the day-to-day activity of the organization. 8) Managers take part in the day-to-day activity.
9) Administration is the thinking process. 9) While the management is the doing process.
ROLES OF A MANAGER
Mintzberg has identified ten roles of a manager which are
grouped into three categories.
1. Interpersonal Roles
Cause-Effect
Human-Centric:
Flexible: Relationship:
Focused on
Adaptable to Links
influencing
specific managerial
employee
situations and actions with
behavior for
needs. predictable
better results.
outcomes.
Universally Experience-
Applicable: Based:
Relevant to all Developed from
organizations, real-world
irrespective of observations
size or type. and practice.
Principles of Management by Henry Fayol
Discipline
Unity of Command
A disciplined workforce follows rules,
Each employee should report to only
respects agreements, and maintains
one manager to avoid confusion and
order, which is crucial for smooth
conflict.
operations.
Subordination of Individual Interest
Unity of Direction
Organizational goals must take priority
Teams working towards similar goals
over personal ambitions. Employees
should have a single leader and one
should align their efforts with the
coordinated plan to ensure alignment.
organization’s objectives.
Stability of Tenure
Equity
Job security improves employee
Managers should treat employees with
performance and reduces turnover.
fairness and justice, fostering loyalty and a
Stability allows workers to gain experience
positive work environment.
and contribute effectively.
Initiative Esprit de Corps
Encouraging employees to propose Team spirit and harmony strengthen
and execute ideas promotes the organization. Managers should
innovation and involvement, build a sense of unity and
enhancing organizational growth. collaboration among employees.
Criticism of Henry Fayol’s Principles of
Management
Limited • Fayol's principles are more suited for large organizations and may
not work well for small businesses or in all cultural contexts.
Applicability
Neglect of Informal • Fayol overlooked the importance of informal networks and
relationships in organizations.
Structures
Time-Consuming • Applying structured principles like scalar chain can slow down
decision-making and operations.
Implementation
Bureaucratic Management
Max Weber and Bureaucratic Theory
Limited Feedback: Employees often have no say Over-Emphasis on Rules: Excessive paperwork
in decision-making, which reduces engagement. and strict adherence to procedures can cause
inefficiency.
Elton Mayo and the Hawthorne Experiments
Elton Mayo’s Human Relations Theory
Social Needs Matter: Employees are motivated not just by money but also by social
belonging and relationships.
Group Influence: Workers perform better in a supportive group setting. Peer relationships
and teamwork impact morale and efficiency.
Recognition and Participation: Employees work harder when they feel appreciated and
involved in decision-making.
Phases of the Hawthorne Experiments
Findings:
• Productivity increased in both groups, regardless of whether lighting improved or remained unchanged.
• The conclusion was that it was not the lighting that improved productivity but the fact that workers felt
observed and valued.
Key Lesson: Psychological and social factors have a greater impact on productivity
than physical conditions.
2. Relay Assembly Test Room Experiment (1927-1932)
• Objective: To study how different work conditions, such as rest periods, working hours, and incentives,
affected worker output.
Method:
• Six female workers assembling telephone relays were chosen for the experiment.
• Changes were made to their work conditions, including:
• Varying rest breaks (shorter vs. longer breaks).
• Shortened working hours.
• Providing free meals.
• Allowing workers to choose their break schedules.
Findings:
• Productivity increased regardless of the changes in working conditions.
• When conditions were returned to normal, productivity remained high.
• The increase in productivity was not because of the changes but because workers felt special, valued, and
part of an important study.
Key Lesson: Social factors, teamwork, and a supportive work environment are
stronger motivators than physical conditions or financial rewards.
3. Mass Interview Program (1928-1930)
• Objective: To understand worker attitudes and motivations through open-ended interviews.
Method:
• Over 20,000 workers were interviewed about their job satisfaction, complaints, and workplace
experiences.
• The questions were not structured, allowing employees to express their true feelings.
Findings:
• Workers valued personal attention from management more than physical work conditions.
• Complaints were often social rather than related to pay or hours.
• Employees wanted a sense of belonging and recognition for their work.
Method:
• A group of 14 male workers (wiremen and inspectors) were placed in a separate room.
• Their output was observed under normal working conditions.
Findings:
• Workers set their own informal productivity limits, regardless of financial incentives.
• A strong group culture developed where workers resisted management’s attempts to increase
output.
• If someone worked too fast, the group pressured them to slow down (to maintain group norms).
Key Lesson: Peer influence and social norms strongly affect worker
productivity, sometimes more than management policies.
Impact of Mayo’s Theory on Management
Introduction
• The Human Relations Movement (HRM) emerged in the
early 20th century as a response to the limitations of
Classical Management Theories, particularly Scientific
Management (Taylorism) and Bureaucratic Management
(Weber). It emphasized the importance of human factors
in the workplace, recognizing that employees are not just
machines but social beings with emotions, needs, and
relationships that impact productivity.
Origin and Development of the Human Relations
Movement
The movement was shaped primarily by Elton Mayo’s Hawthorne
Studies (1924-1932), which demonstrated the influence of social
factors and employee well-being on productivity.
Employee Motivation Matters – Workers are motivated not just by money but also by
social factors, job satisfaction, and recognition.
Workplace as a Social System – Employees form informal groups that influence their
behavior and productivity.
Job Satisfaction Leads to Productivity – Happy and satisfied employees are more
productive and committed to their work.
Key Contributors to the Human Relations
Movement
Criticism Explanation
Did Not Address Conflict and Focused on cooperation but ignored workplace
Power Dynamics conflicts and inequalities.
Limited Focus on Individual
Assumed all workers were motivated similarly.
Differences
Management Science Perspective of
Management
Focus on
Problem-Solving
Efficiency – Aims
Approach –
to improve
Identifies the best
productivity, reduce
possible solution
costs, and optimize
using calculations.
processes.
How It Works?
Optimizing Resources (Linear • Example: A factory wants to produce two products but has
limited materials. Management science helps determine how
Programming) many of each product should be made to maximize profit.
Reducing Waiting Times • Example: A bank wants to reduce long lines at ATMs.
Management science analyzes customer flow and suggests
(Queuing Theory) adding more machines or changing service times.
Inventory Control (Operations • Example: A supermarket wants to avoid running out of stock
but also doesn’t want to overstock. Management science
Research) helps determine how much to order and when.
Tools & Techniques Used in Management Science
Introduction
Interdependency – All
Holistic View – The components of a system
organization is seen as are interrelated and
a whole rather than interdependent (e.g.,
isolated parts. Marketing affects Sales,
HR affects Productivity).
Processes –
Inputs – Raw materials, Outputs – Finished
Transformation activities
human resources, products, services,
(e.g., manufacturing,
technology, capital, and profits, and employee
marketing, HR
information. satisfaction.
functions).
Environment – The
Feedback Mechanism external factors
– Helps in self-regulation influencing the system,
and improvement of the like economy,
system. competition, and legal
framework.
Advantages of Systems Approach
Provides better efficiency – Optimizes resources across different parts of the system.
Limitations of Systems Approach
Flexibility – Managers must analyze the situation and adjust their strategies
accordingly.
Decision- Based on the overall system’s functioning and Based on analyzing each situation and
Making relationships between departments. selecting the most suitable management style.
Used for organizational analysis and ensuring Used for decision-making in leadership,
Application
coordination between departments. structure, and strategy.
Fred Fiedler, Joan Woodward, Burns &
Theorists Ludwig von Bertalanffy (General Systems Theory).
Total Quality Management (TQM)
5S Methodology:
PDCA Cycle (Deming
(Workplace Organization Six Sigma:
Cycle):
Technique)
• Plan: Identify and • Sort : Remove • Focuses on reducing
analyze problems. unnecessary items. defects and improving
• Do: Implement • Set in Order: Arrange quality.
solutions on a small items for easy access. • Uses a data-driven
scale. • Shine : Keep the approach with the
• Check: Measure and workplace clean. DMAIC (Define,
evaluate results. • Standardize : Create Measure, Analyze,
• Act: Standardize standards for Improve, Control)
successful solutions operations. methodology.
and apply them widely. • Sustain : Maintain
discipline.
Cause-and-Effect Pareto Analysis
Control Charts: Benchmarking:
Diagram (80/20 Rule):
• Helps identify • Monitor process • Focus on the • Compare with
root causes of performance most critical industry leaders.
quality issues. over time. issues. • Identify best
• Common • Identify • 80% of practices and
categories: variations and problems are adopt them.
People, take corrective caused by 20%
Process, actions. of causes.
Equipment,
Materials,
Environment,
and
Management.
TQM Implementation Process
Step 2:
Step 1: Step 3:
Develop a
Commitment Employee
Quality
from Top Training and
Policy and
Management Development
Goals
• Create cross-functional • Implement statistical • Use pilot projects to test • Conduct regular quality
teams to address process control (SPC) solutions. audits.
specific issues. techniques. • Scale up successful • Refine processes based
• Use tools like • Conduct regular initiatives. on feedback and
brainstorming and customer feedback performance metrics.
process analysis. surveys.
Benefits of TQM
Competitive
Customer Operational
Advantage:
Satisfaction: Efficiency:
Stronger
Improved Reduced waste
market position
product and and optimized
due to superior
service quality. processes.
quality.
Innovation:
Employee Cost
Encourages
Engagement: Reduction:
creative
Employees feel Fewer defects
problem-solving
valued and and lower
and process
motivated. rework costs.
improvements.
Challenges in Implementing TQM
Resistance to Lack of
Short-Term
Change: Management
Focus: Expecting
Employees may Commitment:
quick results
be hesitant to Without leadership
without sustained
adopt new support, TQM
effort.
processes. initiatives may fail.
Poor
High Initial Communication:
Costs: Investment Misunderstandings
in training, tools, and lack of
and systems. information
sharing.
Case Studies of Successful TQM Implementation
Toyota Motor
Motorola: Sony Corporation: Tata Steel:
Corporation:
• Pioneered the • Introduced Six • Focused on • Implemented TQM
Toyota Sigma to reduce Quality Function to enhance
Production defects and Deployment operational
System (TPS) with improve product (QFD) to translate efficiency and
a strong focus on quality. customer reduce
quality and lean • Achieved requirements into environmental
manufacturing. significant cost technical impact.
• Reduced waste savings and specifications. • Won the Deming
and improved enhanced • Improved product Application Prize
efficiency through customer design and for quality
continuous satisfaction. reduced time-to- excellence.
improvement market.
(Kaizen).
TQM in Modern Business Practices
Internet of
Artificial
Things (IoT):
Intelligence
Real-time
(AI): Predictive
monitoring of
analytics for
production
quality control.
processes.
Big Data
Analytics:
Automation:
Enhanced
Reducing
decision-making
human error in
with
repetitive tasks.
comprehensive
data insights.
Introduction to The Learning Organization
A Learning Organization is a
company that facilitates the learning
of its members and continuously
transforms itself to achieve
competitive advantage. The concept
was popularized by Peter Senge in
his book The Fifth Discipline.
Characteristics of a Learning Organization
(According to Peter Senge)
1. Systems Thinking:
• Viewing the organization as a whole rather than isolated parts.
• Understanding cause-and-effect relationships within the organization.
• Using causal loop diagrams to identify patterns.
2. Personal Mastery:
• Commitment to continuous self-improvement.
• Encouraging employees to acquire new skills and knowledge.
• Providing opportunities for professional development.
3. Mental Models:
• Challenging existing assumptions and beliefs.
• Promoting open dialogue and reflection.
• Conducting regular brainstorming sessions to generate new ideas.
4. Shared Vision:
• Building a common vision that unites all employees.
• Aligning individual goals with organizational objectives.
• Encouraging employees to participate in decision-making.
5. Team Learning:
• Promoting collaboration and collective problem-solving.
• Facilitating knowledge sharing through communities of practice.
• Conducting regular team-building activities.
Building a Learning Organization
Promote a
Empower Leverage Encourage Measure and
Culture of
Employees: Technology: Collaboration: Improve:
Learning:
Use knowledge
Reward innovation Use performance
Provide autonomy management Develop cross-
and knowledge metrics to assess
to make decisions. systems to share functional teams.
sharing. learning outcomes.
information.
A true learning
organization not
only focuses on
business growth
but also integrates
ethics and social
responsibility into
its core
operations.
Managing Ethics in Organizations
Ethics refers to the moral principles that guide behavior in business. Ethical
management ensures fairness, integrity, and accountability in all operations.
Reduces Legal Risks: Ethical practices prevent lawsuits and regulatory fines.
2. Tata Group:
• Learning Organization: Encourages employee development through leadership programs.
• CSR Initiatives: Invests in healthcare, education, and rural development.
• Ethical Practices: Upholds integrity and transparency in all dealings.
3. Unilever:
• Learning Organization: Uses data analytics to understand consumer behavior.
• CSR Initiatives: Promotes sustainable sourcing and reduces plastic waste.
• Ethical Practices: Committed to fair wages and humane working conditions.
Challenges in Managing Ethics and Social
Responsibility
Conflicts of Interest: Balancing profitability and
social good.