Marketing MCQs

NB: These questions are AI generated, there could be some mistakes regarding the answers. Questions in RED are
either excluded from the exam content, or ones that ChatGPT took too far out of the chapters when told “think of
yourself as evil” lol. ( If you think that one of the questions in red is valid, please tell me :”) )
A table with answers is provided under each MCQ. Good luck!

Marketing Midterm – 40 Advanced-Level MCQs

1. Which of the following best describes the goal of marketing?

a) Increasing sales revenue at any cost
b) Creating value for customers and building strong relationships
c) Reducing production costs to maximize profits
d) Focusing solely on product innovation
2. In a marketing information system (MIS), which component is responsible for gathering real-time data from
external sources?
a) Internal databases
b) Marketing intelligence
c) Market segmentation
d) Product lifecycle analysis
3. According to Maslow’s hierarchy, which need must be satisfied before self-actualization?
a) Social needs
b) Esteem needs
c) Safety needs
d) Cognitive needs
4. A company using observational research to study how customers navigate a retail store is employing:
a) Causal research
b) Primary data collection
c) Secondary data analysis
d) Ethnographic research
5. Which of the following is not a factor influencing consumer behavior?
a) Psychological factors
b) Personal factors
c) Supplier relationships
d) Social factors
6. A brand’s value proposition is best described as:
a) The financial valuation of the company’s brand
b) The unique benefits a company promises to deliver to customers
c) The total cost of producing and marketing a product
d) The market share held by the company
7. Which step in the buyer decision process comes immediately after information search?
a) Purchase decision
b) Need recognition
c) Evaluation of alternatives
d) Post-purchase behavior
8. Which concept suggests that marketers should consider long-term societal well-being in their decisions?
a) Selling concept
b) Product concept
c) Societal marketing concept
d) Production concept
9. The process of dividing a market into distinct groups of buyers with different needs is called:
a) Positioning
b) Market segmentation
c) Differentiation
d) Branding
10. Opinion leaders play a crucial role in marketing because:
a) They represent the largest market segment
 b) They influence others' attitudes and buying behaviors
c) They are always celebrities
d) They are not affected by external marketing efforts
11. When a customer compares competing products based on price, quality, and features, they are in which
stage of the buyer decision process?
a) Need recognition
b) Information search
c) Evaluation of alternatives
d) Post-purchase behavior
12. Customer relationship management (CRM) focuses primarily on:
a) Reducing advertising costs
b) Creating long-term customer engagement and loyalty
c) Increasing short-term profits through aggressive promotions
d) Expanding production capabilities
13. Derived demand is a characteristic of which type of market?
a) Consumer markets
b) Business markets
c) Retail markets
d) Global markets
14. A "straight rebuy" in business-to-business (B2B) purchasing occurs when:
a) A company purchases a product for the first time
b) A company modifies a previous order
c) A company routinely reorders a product with no modifications
d) A company negotiates a long-term contract with a supplier
15. Big Data analytics helps marketers by:
a) Replacing all traditional market research methods
b) Finding hidden patterns in vast amounts of customer data
c) Automating product development
d) Making marketing managers unnecessary
16. The "AIO" model in marketing segmentation stands for:
a) Attitudes, Involvement, Opinions
b) Activities, Interests, Opinions
c) Awareness, Intent, Outcomes
d) Analysis, Innovation, Operations
17. Which type of new product adopter is most likely to resist innovation until it becomes mainstream?
a) Innovators
b) Early adopters
c) Early majority
d) Lagging adopters
18. When a company chooses a narrow market segment and tailors its marketing efforts specifically to that
group, it is engaging in:
a) Mass marketing
b) Differentiated marketing
c) Niche marketing
d) Undifferentiated marketing
19. Which of the following is not an example of a macroenvironmental factor?
a) Technological advancements
b) Economic conditions
c) Competitor pricing strategies
d) Political regulations
20. A consumer experiencing cognitive dissonance is likely to:
a) Make a quick purchase without thinking
b) Feel post-purchase anxiety over a buying decision
c) Rely only on price when making a purchase
d) Make decisions based solely on impulse
21. Psychographics is used in marketing to:
a) Measure income levels
b) Analyze customer lifestyle and personality traits
 c) Track product sales over time
d) Segment markets based on location
22. A marketer designing a "freemium" model is trying to:
a) Offer a free product with paid premium features
b) Reduce product quality to lower costs
c) Increase short-term sales without concern for loyalty
d) Avoid offering customer service
23. The most difficult step in the marketing research process is:
a) Collecting data
b) Analyzing information
c) Defining the problem and research objectives
d) Presenting findings to management
24. What is one key difference between business buyers and individual consumers?
a) Business buyers are influenced only by price
b) Business buyers require more formalized decision processes
c) Individual consumers make more rational purchasing decisions
d) Business buyers never conduct market research
25. Influencer marketing is an example of:
a) Public relations
b) Direct selling
c) Word-of-mouth marketing
d) B2B sales strategies

NB: The correct answer for 3 is b not c

Marketing Midterm – 40 Advanced-Level MCQs (New Set)

1. Which of the following is a key characteristic of a customer value-driven marketing strategy?

a) Emphasizing aggressive selling techniques
b) Building profitable relationships by delivering superior value
c) Lowering costs without considering product quality
d) Targeting all consumers without differentiation
2. Which marketing management orientation assumes that consumers will buy products only if they are
heavily promoted?
a) Product concept
 b) Marketing concept
c) Selling concept
d) Societal marketing concept
3. A company collecting customer purchase history to predict future buying behavior is using:
a) Competitive intelligence
b) Internal databases
c) Secondary data analysis
d) Random sampling
4. In marketing research, which step comes immediately before interpreting and reporting findings?
a) Defining the problem and research objectives
b) Developing the research plan
c) Implementing the research plan (collecting and analyzing data)
d) Choosing a sampling method
5. Which of the following is NOT a part of the microenvironment?
a) Competitors
b) Economic forces
c) Suppliers
d) Marketing intermediaries
6. Consumers’ perceptions, motivations, and beliefs fall under which factor influencing buyer behavior?
a) Social
b) Personal
c) Psychological
d) Cultural
7. What is the primary reason marketers use segmentation?
a) To expand their total market size
b) To increase production efficiency
c) To better satisfy different customer needs
d) To reduce competition
8. Which of the following is an example of a marketing intelligence source?
a) Sales data from the company’s CRM system
b) A research report purchased from an external firm
c) A survey conducted among existing customers
d) Observing customer reviews on competitors’ websites
9. Which generation is known for being highly digital, socially conscious, and brand-loyal based on shared
values?
a) Baby Boomers
b) Generation X
c) Millennials (Gen Y)
d) Generation Alpha
10. What is the key difference between observational research and survey research?
a) Observational research can only be conducted online
b) Survey research relies on direct questioning, while observational research does not
c) Observational research is always more accurate
d) Survey research is only useful for qualitative analysis
11. Which statement about primary and secondary data is correct?
a) Secondary data is always more relevant than primary data
b) Primary data is cheaper and easier to obtain than secondary data
c) Secondary data is collected for a purpose other than the current research
d) Primary data cannot be used for exploratory research
12. Why is customer satisfaction crucial in marketing?
a) Satisfied customers spend less time comparing alternatives
b) It reduces the need for market research
c) It ensures customer loyalty and positive word-of-mouth
d) It guarantees immediate profitability for the company
13. Which of the following would NOT be classified as part of a company's macroenvironment?
a) Government regulations
b) Natural disasters
 c) Direct competitors
d) Cultural shifts
14. Which of the following best represents the marketing concept?
a) "Sell what you can produce rather than what customers want"
b) "Understand customer needs and create value to satisfy them"
c) "Offer the lowest price possible, no matter the circumstances"
d) "Increase production efficiency to gain a competitive edge"
15. In Maslow’s hierarchy of needs, which type of needs are marketers addressing when they promote
luxury cars or designer clothing?
a) Self-actualization needs
b) Social needs
c) Esteem needs
d) Safety needs
16. Which of these is an example of a positioning strategy?
a) Expanding to international markets
b) Promoting a product as “the safest car for families”
c) Increasing production efficiency
d) Acquiring a competitor
17. What is a key drawback of traditional focus groups in marketing research?
a) They provide too much numerical data
b) Participants may not always be honest or representative of the larger population
c) They cannot be used to test new product ideas
d) They are faster to conduct than online surveys
18. Which of the following is a reason marketers study consumer lifestyles (AIO – Activities, Interests,
Opinions)?
a) To determine customers' education level
b) To understand how consumers spend their time and money
c) To predict future technological trends
d) To measure the effectiveness of advertising campaigns
19. Which element of the marketing mix is primarily concerned with how a company communicates value
to consumers?
a) Product
b) Price
c) Promotion
d) Place
20. How does inflation affect consumer behavior?
a) Consumers increase their spending on luxury goods
b) Consumers become more price-sensitive and seek value-based alternatives
c) Consumers stop using marketing information for decision-making
d) It has no impact on purchasing behavior
21. In marketing research, which method is best suited for testing cause-and-effect relationships?
a) Ethnographic research
b) Observational research
c) Experimental research
d) Focus groups
22. The first step in the buyer decision process is:
a) Information search
b) Evaluation of alternatives
c) Need recognition
d) Purchase decision
23. Which of the following best explains the role of word-of-mouth influence in marketing?
a) It is a paid marketing strategy
b) It is only effective for luxury brands
c) It occurs when consumers share opinions and experiences about a product
d) It is primarily used in B2B marketing
New MCQ Test – "Mean Professor" Edition

This time, I’m going harder. This test has trickier wording, misleading answer choices, and a mix of "all of the
above" / "none of the above" to make it feel like a true university midterm.

40 Advanced Marketing MCQs (Completely New Set)

1. Which of the following is the best definition of customer-perceived value?

a) The price a customer is willing to pay for a product
b) The difference between customer expectations and actual product quality
c) The customer's evaluation of benefits versus costs in a market offering
d) The total number of purchases a customer makes over time
2. What is the role of secondary data in marketing research?
a) It is always more accurate than primary data
b) It is collected for a different purpose but can still be useful
c) It replaces the need for customer surveys
d) It is exclusively used for analyzing competitors
3. Which of the following is NOT considered part of a company’s macroenvironment?
a) Technological advancements
b) Consumer buying behavior
c) Political forces
d) Natural disasters
4. Which of these is NOT an example of a source for competitive intelligence?
a) Monitoring competitors’ websites
b) Conducting surveys within your own company
c) Analyzing industry reports
d) Reviewing public financial statements of competitors
5. Which factor is the most difficult for marketers to influence?
a) Psychological factors
b) Cultural factors
c) Pricing strategies
d) Advertising effectiveness
6. If a company’s marketing strategy is solely focused on lowering costs and making products affordable,
which marketing management orientation are they following?
a) Selling concept
b) Product concept
c) Production concept
d) Marketing concept
7. Which of these is an example of a company’s internal data?
a) A competitor’s financial report
b) A government census report
c) Sales transaction records from the company’s CRM system
d) A third-party market research study
8. Which of the following is a major weakness of survey research?
a) It cannot be used for qualitative research
b) Respondents may not always provide truthful answers
c) It is impossible to conduct online
d) It is always more expensive than observational research
9. Which of these would be considered a cultural factor in consumer behavior?
a) A person's brand loyalty
b) A person's lifestyle and values shaped by society
c) A person’s shopping habits based on income
d) A person’s reaction to advertisements
10. In marketing research, which type of sample ensures that every member of a population has an equal
chance of being selected?
a) Convenience sample
b) Stratified sample
c) Simple random sample
d) Judgment sample
11. The primary goal of customer relationship management (CRM) is to:
a) Reduce marketing budgets
b) Generate short-term profits
c) Develop long-term, profitable customer relationships
d) Automate advertising campaigns
12. What is the final stage in the buyer decision process?
a) Purchase decision
b) Information search
c) Evaluation of alternatives
d) Post-purchase behavior
13. Which of the following would be classified as a psychological factor influencing consumer behavior?
a) Brand reputation
b) Customer’s social class
c) Customer motivation
d) Income level
14. Which is an example of observational research?
a) A company sending surveys via email
b) A business tracking customers’ in-store movements via security cameras
c) A marketing team conducting a focus group
d) A telephone interview with potential customers
15. Which of the following is an example of a high-involvement purchase decision?
a) Buying a pack of gum
b) Selecting a luxury car
c) Picking a brand of bottled water
d) Choosing between two fast food restaurants
16. Consumers who prefer products that match their personality traits fall under what type of
segmentation?
a) Geographic segmentation
b) Psychographic segmentation
c) Behavioral segmentation
d) Demographic segmentation
 17. What is the primary purpose of positioning in marketing?
a) To define a unique place in the consumer's mind for a brand
b) To set lower prices than competitors
c) To expand into international markets
d) To increase product variety
18. Which of these is NOT a function of a marketing information system (MIS)?
a) Gathering and analyzing data
b) Predicting competitor pricing strategies
c) Distributing relevant information to decision-makers
d) Supporting decision-making with insights
19. If a customer perceives a product’s value to be higher than its price, they are more likely to:
a) Choose a competitor’s product
b) Delay their purchase
c) View the product as a bargain and purchase it
d) Demand additional discounts
20. Which of the following is true about primary data?
a) It is always more expensive than secondary data
b) It is collected specifically for the research at hand
c) It is never influenced by biases
d) It cannot be used for descriptive research

"Evil Professor" Marketing Midterm – Hardest MCQ Test Yet

⚠️ Warning: This test contains misleading options, subtle traps, and real-world application questions. Get
ready!

1. Which of the following is the least controllable factor in a company’s external environment?
a) Market segmentation
b) Technological advancements
c) Consumer preferences
d) Competitor actions
2. A well-designed customer relationship management (CRM) system primarily helps a business:
a) Reduce the need for advertising
b) Automate customer service interactions
c) Build stronger customer loyalty through data-driven insights
d) Eliminate customer complaints
3. Which statement about marketing research is true?
a) Exploratory research focuses on measuring precise customer behavior.
b) Descriptive research is used to establish cause-and-effect relationships.
 c) Causal research examines how one variable influences another.
d) None of the above.
4. Which of these sources would NOT typically be used for competitive marketing intelligence?
a) Industry trade publications
b) Focus groups with loyal customers
c) Public financial reports of competitors
d) Monitoring social media discussions about competitors
5. Which generational cohort is expected to be the most digitally connected and formally educated?
a) Millennials
b) Generation Z
c) Generation Alpha
d) Generation X
6. In which of the following situations would a marketer most likely use an undifferentiated marketing
strategy?
a) Selling high-end sports cars
b) Launching a product targeted at a highly segmented audience
c) Marketing salt or sugar to a broad customer base
d) Targeting only high-income consumers
7. The main difference between marketing intelligence and marketing research is:
a) Marketing intelligence is gathered systematically and publicly, while research is done on demand for a
specific problem.
b) Marketing intelligence is always more reliable than research.
c) Marketing research involves spying on competitors.
d) None of the above.
8. Which of these is a key weakness of observational research?
a) It cannot be used to understand customer emotions or motivations.
b) It is more expensive than experimental research.
c) It requires large sample sizes to be effective.
d) It cannot be used for digital data collection.
9. Which of these is an example of primary data collection?
a) Using sales records to track demand trends.
b) Purchasing a research report from an industry firm.
c) Conducting customer interviews to understand purchase motivations.
d) None of the above.
10. If a marketer wants to determine whether a price reduction will increase sales, which research method
should they use?
a) Observational research
b) Descriptive research
c) Causal research
d) None of the above
11. Which of the following is NOT a valid segmentation variable?
a) Demographics
b) Psychographics
c) Purchase history
d) All of the above are valid
12. In which stage of the buyer decision process do marketers try to reinforce the customer’s choice?
a) Information search
b) Evaluation of alternatives
c) Purchase decision
d) Post-purchase behavior
13. Which of the following is an example of subliminal advertising?
a) A TV commercial featuring a celebrity
b) A hidden message flashed on screen for a fraction of a second
c) A personalized email campaign
d) None of the above
14. Which of the following is an example of a cognitive bias in consumer behavior?
a) A consumer choosing a brand based on price alone
b) A consumer feeling regret after making a purchase
 c) A consumer assuming a higher-priced item is of better quality
d) All of the above
15. Which of the following is a potential downside of using focus groups for research?
a) The results may not be generalizable to the broader population.
b) Participants may feel pressured to agree with dominant opinions.
c) The insights are limited to what participants are willing to share.
d) All of the above.
16. Which of the following describes the "halo effect" in marketing?
a) A customer assuming all products from a well-known brand are high-quality.
b) The tendency of consumers to prefer products that have won awards.
c) A product receiving higher ratings due to positive brand perception.
d) All of the above.
17. The 80/20 rule in marketing (Pareto Principle) suggests that:
a) 80% of a company’s products fail within the first year.
b) 80% of profits come from 20% of customers.
c) 80% of marketing campaigns produce 20% of sales.
d) None of the above.
18. In marketing analytics, what is "churn rate"?
a) The percentage of new customers acquired per month
b) The rate at which customers stop doing business with a company
c) The number of website visits converted into sales
d) The percentage of ad clicks that result in purchases
19. What is the primary role of neuromarketing?
a) To develop new pricing strategies
b) To measure brain activity in response to marketing stimuli
c) To analyze historical sales data
d) None of the above
20. If a company is tracking "customer lifetime value" (CLV), what are they analyzing?
a) The average length of time customers take to make a purchase decision
b) The total revenue a business expects to earn from a customer over their relationship
c) The number of years a product remains profitable
d) None of the above
"Evil Professor" Midterm – 25 Tricky Marketing MCQs

1. Which of the following is NOT a function of a marketing information system (MIS)?

a) Gathering and analyzing data
b) Helping managers make decisions
c) Generating demand for new products
d) Distributing relevant information
2. Which of the following statements about Big Data is false?
a) It consists of large, complex datasets from multiple sources
b) It is always accurate and free of bias
c) It requires advanced analytics tools to extract meaningful insights
d) It can come from social media, internal transactions, and market research
3. Which segmentation variable would be most appropriate for a company selling luxury yachts?
a) Geographic segmentation
b) Demographic segmentation
c) Behavioral segmentation
d) Psychographic segmentation
4. Which type of research is best suited for studying cause-and-effect relationships?
a) Observational research
b) Descriptive research
c) Causal research
d) Exploratory research
5. Which of the following is NOT a step in the marketing research process?
a) Defining the problem
b) Selecting the most profitable marketing mix
c) Developing the research plan
d) Implementing the research plan
6. What is the main reason companies use competitive intelligence?
a) To gain insights into competitor strategies and market trends
b) To directly copy competitor marketing strategies
c) To improve internal employee satisfaction
d) To decrease customer retention rates
7. Which of the following would be considered primary data?
a) Government census reports
b) A company’s internal sales records
c) A survey conducted by the company to measure customer satisfaction
d) Industry trend reports purchased from a market research firm
8. Which marketing orientation assumes that a product will sell if it has superior features and quality?
a) Marketing concept
b) Production concept
c) Product concept
d) Selling concept
9. Which research approach gathers primary data by selecting matched groups of subjects and testing
how they respond to different variables?
a) Survey research
b) Experimental research
c) Observational research
d) Ethnographic research
10. Which factor is considered part of a company’s microenvironment?
a) Economic downturns
b) Social and cultural trends
c) Suppliers
d) Government regulations
11. In Maslow’s hierarchy, which need is most likely to drive a consumer to buy an insurance policy?
a) Social needs
b) Esteem needs
c) Safety needs
d) Self-actualization
12. Which of the following is a psychological factor influencing consumer behavior?
a) Reference groups
b) Lifestyle
c) Economic status
d) Motivation
13. Which generational cohort is the first to have grown up in a fully digital world?
a) Baby Boomers
b) Generation X
c) Millennials
d) Generation Z
14. Which of the following is NOT a characteristic of high-involvement buying decisions?
a) They require extensive information search
b) They involve products that are expensive or risky
c) They rely mainly on impulse and emotions
d) They involve significant time and effort in evaluation
15. Which type of data collection method is most vulnerable to response bias?
a) Observational research
b) Experimental research
c) Surveys and questionnaires
d) Neuromarketing
16. Which of the following statements about market segmentation is false?
a) Segmentation allows marketers to target specific customer groups
b) A successful segmentation strategy should lead to homogenous groups
c) The best segmentation variable is always demographic segmentation
d) A well-segmented market improves marketing efficiency
17. Which of the following best describes "selective perception" in consumer behavior?
a) Consumers notice only information that aligns with their beliefs
b) Consumers process all marketing messages equally
c) Consumers compare brands based on price only
d) Consumers randomly recall information from advertisements
18. What is the most common reason for post-purchase dissonance?
a) The product does not function as advertised
b) The customer feels uneasy about whether they made the right choice
c) The product was cheaper than expected
d) The customer did not read reviews before buying
19. Which of the following consumer decision-making styles is the most rational and structured?
a) Impulse buying
b) Habitual buying
c) Extended problem solving
d) Variety-seeking behavior
20. Which of the following is the most influential factor in a consumer’s purchase decision for a status
symbol (e.g., a luxury watch)?
a) Cultural background
b) Social class
c) Price
d) Brand logo
21. Which of the following is true about customer loyalty?
a) Loyal customers are only important for short-term profitability
b) Customer lifetime value (CLV) is higher for loyal customers
c) Loyal customers require the same level of marketing effort as new customers
d) None of the above
22. Which of the following methods is best suited for gathering insights from actual shopping behavior?
a) Focus groups
b) Personal interviews
c) Observational research
d) Online surveys
23. Which of the following best explains why some consumers choose generic brands over premium
brands?
 a) Brand loyalty
b) Selective perception
c) Perceived value and price sensitivity
d) None of the above
24. Which of these is an example of a cognitive dissonance reduction strategy used by marketers?
a) Offering a money-back guarantee
b) Increasing product prices to signal quality
c) Advertising only to repeat customers
d) Removing online reviews to prevent negative feedback
25. Which of the following is the best example of how digital marketing has changed consumer behavior?
a) Customers rely more on salespeople for product recommendations
b) Consumers research products online and compare reviews before buying
c) Marketing messages are no longer important in influencing decisions
d) None of the above