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Great Place To Work® is a global authority on workplace culture, aiming to help organizations create positive employee experiences and improve their business performance. They are seeking an SEO specialist in Mumbai with 2-3 years of experience to optimize web content and manage SEO activities. The role involves keyword research, on-page and off-page optimization, technical SEO, and performance monitoring, while offering opportunities for professional growth and networking.

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Jasim Jaleel
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3 views

JD

Great Place To Work® is a global authority on workplace culture, aiming to help organizations create positive employee experiences and improve their business performance. They are seeking an SEO specialist in Mumbai with 2-3 years of experience to optimize web content and manage SEO activities. The role involves keyword research, on-page and off-page optimization, technical SEO, and performance monitoring, while offering opportunities for professional growth and networking.

Uploaded by

Jasim Jaleel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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We create a better world by helping companies become great

workplaces.

ABOUT THE ORGANIZATION

Great Place To Work® is the global authority on workplace culture. Our mission is to help every
place become a great place to work for all. We give leaders and organizations the recognition
and tools to create consistently and overwhelmingly positive employee experience, fostering
cultures that are proven to drive business, improve lives, and better society. Our recognition is the
most coveted and respected in the world for elevating employer brands to attract the right
people.

Our proprietary methodology and platform enable organizations to truly capture, analyze, and
understand the experience of all employees. Our groundbreaking research empowers
organizations to build cultures that retain talent and unlock the potential of every employee.

Our coaches, content, and community connect the boldest leaders, ideas, and innovations in
employee experience. Since 1992, our Certification™, Best Workplaces™ Lists, and global
benchmarks have become the industry standard, built on data from more than 100 million
employees in 150 countries around the world.

Great Place to Work® Institute, Inc. http://www.greatplacetowork.in/


POSITION: SEO specialist
Location: Mumbai

Role SEO specialist (Internal Designation – Consultant)


Basic Qualifications Bachelor's degree in marketing, communications, or similar

Required Experience A minimum of 2 –3 years of relevant experience as an SEO specialist


or similar

Salary As per market standards

Overview:

As an SEO specialist, the candidate will have to optimise web content. The SEO specialist
job profile is heavily dependent on using SEO tools and conducting keyword research to
create digital brand awareness. Work independently to increase website ranking. The
incumbent will be responsible for managing all SEO activities such as content strategy, link
building and keyword strategy to increase rankings on all major search networks.

Required Competencies
• Proven experience as an SEO specialist.
• In-depth understanding of search engine algorithms.
• Experience working with Google or Adobe Analytics as an SEO specialist.
• Outstanding written and communication skills.
• Experience with a variety of search engines including Google, Bing, and Yahoo.
• Basic understanding of HTML, CSS, and JavaScript.
• Experience with a variety of content management systems such as WordPress,
Drupal, and Joomla.
• Exceptional research and analytic skills.
• Excellent computer skills with programs such as MS Office and Google Suite.
• Client servicing and stakeholder management.
• Ability to work under pressure and prioritize tasks.
• Outstanding analytical, interpersonal, and organizational skills.
• Excellent problem solving and networking skills.
• Strong work ethics.
• Exceptional oral and written communication skills.
• Ability to work in a team or individually as and when required.
• Exceptional attention to detail.
• Good time management abilities.
• Strong decision-making skills.

Great Place to Work® Institute, Inc. http://www.greatplacetowork.in/


Responsibilities:

Keyword Research & Analysis:

• Conduct in-depth keyword research to identify high-value keywords and search


trends.
• Analyze keyword performance and adjust strategies accordingly.

On-Page Optimization:

• Optimize website content, meta tags, headings, and URLs for target keywords.
• Improve website structure and internal linking for better crawlability and user
experience.
• Ensure website content is relevant, engaging, and aligned with search intent.

Off-Page Optimization:

• Develop and implement link-building strategies to acquire high-quality backlinks.


• Manage and optimize local listings and citations.
• Monitor and analyze competitor backlink profiles.

Technical SEO:

• Conduct website audits to identify and resolve technical SEO issues (e.g., crawl
errors, site speed, mobile friendliness).
• Implement schema markup and structured data.
• Optimize website for mobile devices.
• Ensure website is indexed correctly.

Content Optimization:

• Collaborate with content creators to develop SEO-friendly content.


• Provide recommendations for content optimization and keyword integration.
• Analyze content performance and identify areas for improvement.
Performance Monitoring & Reporting:
• Track and analyze website traffic, keyword rankings, and other SEO metrics using
tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
• Generate regular reports and provide insights on SEO performance.
• Identify trends and opportunities for improvement.

Great Place to Work® Institute, Inc. http://www.greatplacetowork.in/


Staying Up to Date:

• Stay current with the latest SEO trends, algorithm updates, and best practices.
• Participate in industry webinars, conferences, and online communities.
• Test and experiment with new SEO techniques.

WHY SHOULD THE CANDIDATES APPLY?


• The incumbent will be joining our mission to help numerous organizations transform their
workplaces and thereby impact industry and society
• The incumbent will get the opportunity to learn continuously from the best employers
globally
• The incumbent will have the opportunity to write articles, address seminars and be known as
a thought leader
• The incumbent will be a part of a team that passionately believes in and tries to practice
the great workplace values of Trust (Credibility, Respect & Fairness), Pride and Camaraderie
• The incumbent will get an opportunity to build their individual brand by getting exposed to
networks with the CXOs and Head HRs of the best workplaces in India
• The incumbent will get to experience a unique and sought-after business model in this
space

To read more about us: https://www.greatplacetowork.in/

Great Place to Work® Institute, Inc. http://www.greatplacetowork.in/

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