Job Title: Head, Marketing & Corporate Communications Reference Indicator:
Department/Unit: Marketing &
Division:
Corporate Communications
Job Grade: AM – DM Version No: 02
JOB OBJECTIVE(S)
• To drive the development and delivery of an overall marketing strategy for the FBNQuest Merchant Bank,
effectively translating business goals into brand strategy for increased brand strength scores and sustained
growth
• Translate business objectives & strategy into brand portfolio objectives, plans, and strategies for enhanced
growth of FBNQuest Merchant Bank
• To lead the delivery of Corporate Responsibility & Sustainability for FBNQuest Merchant Bank, drive the strategic
advocacy agenda of the bank, and projects of the MCC department as may be assigned
• To be responsible for creating and implementing an approach to CR&S that complements the business strategy
in the areas of corporate responsibility and employee volunteering in line with regulatory expectations
• To be responsible for projecting FBNQuest Merchant Bank as an involved, responsible, and forward-thinking
corporate citizen as a member of the FBNQuest Merchant Bank
• Identify and develop opportunities for growth and maximize synergies in all marketing activities within other
areas of business
• To ensure brand integrity in the organisation and support the articulation of a world class brand for the
FBNQuest Merchant Bank
DUTIES & RESPONSIBILITIES
• Lead the development and ensure implementation and execution of strategic marketing plans for the FBNQuest
Merchant Bank (and its lines of businesses), covering brand management, digital marketing, internal and
external communications, media management, events and sponsorships, publications and conferences, and
merchandising
• Provide detailed input and support for the company and business unit planning and budgeting process to ensure
marketing strategy and targets are aligned with overall business strategy
• Facilitate the creation of efficient systems for the alignment of stakeholder initiatives with the Merchant Bank’s
priorities and brand objectives
• Initiate, develop and manage the delivery of FBNQuest Merchant Bank’s Corporate Responsibility &
Sustainability strategy in accordance with the Bank’s overall plan and the CBN requirements under the NSBP
• Manage special projects for the MCC department in collaboration with internal or external stakeholders
• Initiate and drive the delivery of internal and external strategic advocacy initiatives
• Liaise, enhance, and maintain relationships with stakeholders internally and externally, as well as responsible
interest groups to ensure clarity and alignment and support.
• Lead organis
• ational learning and other management activities across corporate responsibility & sustainability programmes
and adapt as appropriate to stay aligned with business objectives.
• Manage the bank’s CR&S and Strategic Advocacy budget to ensure the adherence and maximise returns
• Support the Sales teams by conducting market research and monitoring competitor activity to drive the
implementation of coordinated response and deliver effective plans for all customer segments
• Support the development of appropriate strategies and initiatives to manage key non-market environment
relationships (government, media etc.) in support of advocacy objectives
• Initiate and manage strategic partnerships to support the thought leadership agenda of the firm through
engagement and collaboration
• Drive reputation management and central campaign goals, while ensuring engagement and differentiation
• Deliver consistent communication by generating press releases and articles, as well as ensuring innovative
coverage of events/programmes and communicating favourable developments to the public
• Manage relationships with relevant online/offline agencies, independent consultants, volunteers, partners, and
clients
• Manage the development of all brand publications that may be required in the course of business activities
• Lead the development and implementation of the overall strategy for sponsorship and events; including delivery
of appropriate sponsorship plans, and consolidation of global requirements for events to exploit all benefits
• Ensure an effective and cordial relationship between the Department and all internal and external customers
• Ensure that sponsorships and events maintain brand consistency and integrity
• Ensure consistent communication with all project stakeholders to ensure clarity and alignment
• Ensure compliance with regulatory requirements, local and international
• Support the implementation of a reporting framework for effective monitoring, review and measurement of
marketing activity to ensure visibility of ROI and key performance indices
• Perform all tasks in line with the Bank’s high standards, ensuring brand/visibility, consistency, timely and
efficient coordination as well as continuous improvement
• Drive brand integrity in the organisation through brand governance communication
• Manage staff and align staff performance contracts to business expectations
EXPERIENCE
• 8-10 years’ experience in marketing communications/related field
• Experience in financial services product marketing
• Excellent written, verbal communication and formal presentation skills
• Very high level of personal integrity
• Articulate, with a high level of initiative.
• Good problem-analysis and problem-solving skills
• Strong organisation, planning and project management skills
EDUCATION
• University degree in Marketing, Social Sciences or related discipline
• Master’s degree is an added advantage
TEAM EFFECTIVENESS
• Has shared accountability for staff time, tasks and output quality
• Balances own priorities with directing and motivating others.
• Plans and assigns work in accordance with the Corporate Performance Management Process.
• Guides and directs staff to achieve standards of operational excellence.
• Creates a climate for optimal performance.
• Manages performance
INTERNAL/EXTERNAL CONTACTS (e.g. Clients, Regulators, Regular Meetings etc)
A) INTERNAL CONTACTS: Employees
B) EXTERNAL CONTACTS: Vendors, Consultants, Agents, Regulators, and other stakeholders
KEY COMPETENCY REQUIREMENTS
Knowledge
• Brand strategy and advertising management
• Product development and marketing
• Media/PR and external relations management
• Event management and delivery
• Quantitative and qualitative research
• CRS principles and practices
• CBN’s Nigerian Sustainability Banking Principles
• Budget Management
• Project management
• Advanced writing skills (publications, briefs and report)
• Proficiency with Microsoft Word, PowerPoint and Excel, is essential.
• Strong Marketing Background
Qualities
• Must have strong marketing and communications experience
• Must demonstrate resilience and flexibility to effectively harness the highest standards of work from a diverse
group including agencies, cross-functional teams and direct reports, while being prepared to effectively deal
with performance issues, should they arise.
• Must have good interpersonal skills to build trust & respect and have the vision to inspire them.
• Must have a passion for developing talent using transparency, coaching and development techniques.
• Must have a high level of personal integrity
• Must have excellent written, verbal communication and formal presentation skills
• Must have strong organisation, planning and project management skills
• Must have good problem analysis and problem-solving skills
• Must have high responsiveness, ability to multitask and work with tight deadlines
• Must be highly articulate, analytical with a high level of initiative and responsive to feedback
REPORTING RELATIONSHIPS
Reports to: Head, Strategy and Transformation
Supervises: Team members in Marketing and Corporate Communications department
