Unit-II General Manageme ... Cess and Principles
Unit-II General Manageme ... Cess and Principles
Jaipur
4
Management Process (Contd.)
• According to D. E. McFarland, "Management
process is the distinct process by which the
managers create, direct, maintain and operate
purposive organisation through systematic,
co-coordinated and cooperative human efforts”.
• According to Gemp R. Terry, "Management
process is a distinct process consisting of planning,
organising, actuating and controlling, performed to
determine and accomplish objectives by the use of
people and other resources".
Elements/Components of Management Process
The essential elements/components of Management Process are four
which are actually basic functions of management:
• Planning
• Organising
• Directing and
• Controlling.
We may add some more elements in the management process
as follows:
• Motivating
• Co-coordinating
• Staffing and
• Communicating.
Elements/Components of
Management Process (Contd.)
• Luther Gullic gave a new formula to suggest the
elements of Management Process i.e. basic functions of
management.
• According to him, management process may be
indicated by the word "PODSCORB”.
• Here, ‘P' states for 'planning'. "O" for 'organising', "D"
for 'directing', "S" for 'Staffing', "CO" for
'Coordinating, "R" for 'Reporting' and "B" for
'Budgeting'.
• Gullic coined the word "PODSCORB" to suggest
seven functions of management.
Planning
• Planning is the primary function of management.
• It involves determination of a course of action to
achieve desired results/objectives.
• Planning is the starting point of management
process and all other functions of management are
related to and dependent on planning function.
• Planning is the key to success, stability and
prosperity in business.
• It acts as a tool for solving the problems of a
business unit.
• It helps to visualize the future problems and keeps
management ready with possible solutions.
Organising
• Organising means bringing the resources (men,
materials, machines, etc.) together and use them
properly for achieving the objectives.
• Organisation is a process as well as it is a structure.
• Organising means arranging ways and means for the
execution of a business plan.
• It provides suitable administrative structure and
facilitates execution of proposed plan.
• Organising involves departmentalisation, establishing
span of control, delegation of authority, establishment
of superior-subordinate relationship and provision of
mechanism for co-ordination of various business
activities.
Staffing
• Staffing refers to provision of manpower for the execution of
a business plan.
• Staffing involves recruitment, selection, appraisal,
remuneration and development of personnel.
• The need of staffing arises in the initial period and also from
time to time for replacement and also along with the
expansion and diversification of business activities.
• Every business unit needs efficient, stable and cooperative
staff for the management of business activities.
• Manpower is the most important asset of a business unit.
• In many organisations, manpower planning and development
activities are entrusted to personnel manager or HRD
manager.
• 'Right man for the right job' is the basic principle in staffing.
Directing (Leading)
• Directing deals with guiding and instructing people
to do the work in the right manner.
• Directing is the responsibility of managers at all
levels.
• They have to work as leaders of their subordinates.
• Clear plans and sound organisation set the stage but
it requires a manager to direct and lead his men for
achieving the objectives.
• It involves raising the morale of subordinates.
• It also involves communicating, leading and
motivating.
• Leadership is essential on the part of managers for
achieving organisational objectives.
Coordinating
• Effective coordination and also integration of
activities of different departments are essential for
orderly working of an Organisation.
• A manager must coordinate the work for which he
is accountable.
• Coordination is essential at all levels of
management.
• It gives one clear-cut direction to the activities of
individuals and departments.
• It also avoids misdirection and wastages and brings
unity of action in the Organisation.
Controlling
Controlling involves three broad aspects:
• (a) establishing standards of performance,
• (b) measuring work in progress and interpreting
results achieved, and
• (c) taking corrective actions, if required.
• Managers have to exercise effective control in
order to bring success to a business plan.
• Controlling is a continuous activity of a
supervisory nature.
Motivating
• Motivating is the process through which a manager
motivates his men to give their best to the
Organisation.
• It means to encourage people to take more interest
and initiative in the work assigned.
• Organisations prosper when the employees are
motivated through special efforts including
provision of facilities and incentives.
• Motivation is actually inspiring and encouraging
people to work more and contribute more to achieve
organisational objectives.
• It is a psychological process of great significance.
Communicating
• Communication is necessary for the exchange of facts,
opinions, ideas and information between individual and
departments.
• In an organisation, communication is useful for giving
information, guidance and instructions.
• Managers should be good communicators.
• They have to use major portion of their time on
communication in order to direct, motivate and
co-ordinate activities of their subordinates.
• People think and act collectively through
communication.
• According to Louis Allen, "Communication involves a
systematic and continuing process of telling, listening
and understanding".
14 Principles of Management
1. DIVISION OF WORK:
• Work should be divided among individuals
and groups to ensure that effort and attention
are focused on special portions of the task.
Fayol presented work specialization as the best
way to use the human resources of the
organization.
2. AUTHORITY:
• The concepts of Authority and responsibility
are closely related. Authority was defined by
Fayol as the right to give orders and the power
to exact obedience. Responsibility involves
being accountable, and is therefore naturally
associated with authority. Whoever assumes
authority also assumes responsibility.
3. DISCIPLINE:
• A successful organization requires the
common effort of workers. Penalties should be
applied judiciously to encourage this common
effort.
4. UNITY OF COMMAND
• Workers should receive orders from only one
manager.
5. UNITY OF DIRECTION:
• The entire organization should be moving
towards a common objective in a common
direction.
6. SUBORDINATION OF
INDIVIDUAL INTERESTS TO
THE GENERAL INTERESTS:
HRM Strategies
• Talent Management:
– A comprehensive approach to attracting, retaining, and developing
employees to meet the current and future organizational needs.
– Includes succession planning, career development programs, and
leadership training.
• Diversity and Inclusion (D&I):
– Strategies aimed at creating a diverse workforce and fostering an inclusive
workplace culture where all employees feel valued and respected.
– D&I programs often focus on recruitment practices, unconscious bias
training, and establishing employee resource groups (ERGs).
Human Resource Management (HRM)
Employee Engagement:
• Initiatives designed to increase employee motivation and
commitment.
• These can include recognition programs, feedback mechanisms,
and work-life balance initiatives.
Workforce Planning:
• The process of analyzing current workforce capabilities and
forecasting future needs to ensure the organization can meet its
strategic goals.
• Involves identifying skills gaps, predicting turnover, and planning
recruitment efforts.
Human Resource Management (HRM)
• Importance of HRM
• Talent Acquisition: HRM ensures that the organization attracts and hires
individuals with the right skills and cultural fit.
• Employee Development: It focuses on continuous learning and development to
enhance employee skills and career growth.
• Performance Optimization: HRM practices are designed to improve individual
and organizational performance through effective management and motivation.
• Legal Compliance: HRM ensures that the organization complies with labor laws
and regulations, reducing the risk of legal issues.
• Employee Engagement: Promotes a positive work environment and fosters
employee engagement, which is crucial for retention and productivity
Human Resource Management (HRM)
• Performance Management:
Goal Setting: Establishing individual and team objectives aligned with organizational
goals.
Appraisals: Conducting regular performance reviews to assess progress and provide
feedback.
Performance Improvement Plans (PIPs): Implementing plans for underperforming
employees to improve their performance.
• Compensation and Benefits:
Salary Structure: Developing a fair and competitive pay structure.
Benefits Administration: Managing health insurance, retirement plans, and other
employee benefits.
• Incentive Programs: Designing bonus schemes, profit-sharing, and other
performance-based rewards
Human Resource Management (HRM)
HRM Challenges
• Attracting Talent:
– In competitive markets, finding and attracting top talent can be difficult, requiring
innovative recruitment strategies and employer branding.
• Retaining Employees:
– High turnover rates can be costly. Retention strategies need to address factors such as
job satisfaction, career development, and work-life balance.
• Adapting to Technology:
– The rise of HR technology, such as Applicant Tracking Systems (ATS) and Learning
Management Systems (LMS), requires HR professionals to adapt to new tools and
platforms.
• Compliance with Regulations:
– Keeping up with changing labor laws and regulations is essential to avoid legal risks and
penalties.
• Managing Remote Workforces:
– With the increase in remote work, HRM practices need to evolve to manage, engage,
and support remote employees effectively.
Human Resource Management (HRM)
Best Practices in HRM
• Employee-Centric Policies:
– Design policies and practices that prioritize employee well-being, such as flexible
working hours, remote work options, and mental health support.
• Continuous Learning Culture:
– Promote a culture of continuous learning through ongoing training and development
opportunities, encouraging employees to acquire new skills.
• Use of HR Technology:
– Leverage HR software for various functions such as recruitment, performance
management, and employee engagement to streamline processes and enhance efficiency.
• Regular Feedback and Recognition:
– Implement systems for regular feedback and recognition to keep employees motivated
and aligned with organizational goals.
• Strategic Alignment:
– Align HR strategies with the broader organizational strategy to ensure that human
capital contributes directly to achieving business objectives.
Knowledge Management (KM)