Jusper Mawira Kiraithe. 3041010860. Business Plan
Jusper Mawira Kiraithe. 3041010860. Business Plan
WESTLANDS
EMAIL:[email protected].
TEL: 0715729217
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DECLARATION
I NAFTALY MWANGI hereby declare that this project is my original work and it has never
been presented to the Kenya national examinations council or any other examinations body for
the award of diploma certificate to any other institution
Signature:…………………………………………
Date: ……………………………………..
The business plan has been approved with my approval as the business plan supervisor
Signature:……………………………
Date:………………………………
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DEDICATION
This business plan is dedicated to my beloved parents for their moral and financial support in my
education. I also dedicate to my late beloved nephew Brian James whose memories have helped
me so much to come up with this business plan.
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ACKNOWLEDGMENT
I acknowledge the mighty GOD who has given me grace, energy and wisdom to start and
complete this business plan. I also acknowledge my sisters for their unwavering support during
my studies and my fellow students for offering conducive learning environment throughout the
course.
I would also like to pass my appreciation to my lecturers who have worked tirelessly to give me
the best knowledge possible in my field of study not forgetting my business plan supervisor Mr.
Evans Mutwiri who has worked tirelessly to ensure that this business plan is in order.
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Contents
CHAPTER 1 ................................................................................................................................... 1
1.0: BUSINESS DESCRIPTION ....................................................................................................1
1.1: BACKGROUND OF THE OWNER .......................................................................................1
1.2: BUSINESS NAME ..................................................................................................................1
1.3: BUSINESS LOCATION AND ADRESS ............................................................................... 1
1.4: FORMS OF OWNERSHIP ......................................................................................................2
1.5: THE TYPE OF BUSINESS .....................................................................................................3
1.6: PRODUCTS AND SERVICES ............................................................................................... 3
1.7: JUSTIFICATION OF OPPORTUNITY ..................................................................................3
1.8: THE INDUSTRY .....................................................................................................................3
1.9: GOALS OF THE BUSINESS OR OBJECTIVES OF THE BUSINESS ................................4
1.9.1: GOALS ..............................................................................................................................4
1.9.2: OBJECTIVES ....................................................................................................................4
1.10: ENTRY PLAN AND GROWTH STRATERGY .................................................................. 4
1.10.1: ENTRY PLAN ................................................................................................................ 4
1.10.2: GROWTH STRATERGY ............................................................................................... 4
CHAPTER 2 ................................................................................................................................... 4
2.0: MARKETING PLAN .............................................................................................................. 4
2.1: CUSTOMERS ..........................................................................................................................5
2.2: MARKET SHARE ...................................................................................................................5
2.3: COMPETITION ...................................................................................................................... 5
2.4: METHODS OF PROMOTION AND ADVERTISMENTS ................................................... 5
2.5: PRICING STRATERGY ......................................................................................................... 5
2.6: SALES TACTICS ....................................................................................................................6
2.7: DISTRIBUTION STRATERGY ............................................................................................. 6
CHAPTER 3 ................................................................................................................................... 6
3.0: ORGANIZATION PLAN ........................................................................................................6
3.1: THE ORGANIZATION STRUCTURE .................................................................................. 6
3.1.1: OTHER PERSONNEL ......................................................................................................8
3.2: RECRUITMENT AND PROMOTION ...................................................................................8
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3.2.1: RECRUITMENT ...............................................................................................................8
3.2.2: TRAINING ........................................................................................................................8
3.2.3: PROMOTION ................................................................................................................... 8
3.3: REMUNERATION AND INCENTIVES ............................................................................... 8
3.4: LEGAL REQUIREMENTS .....................................................................................................9
3.4.1: LICENCES ........................................................................................................................ 9
3.4.2: PERMITS .......................................................................................................................... 9
3.4.3: BY LAWS ....................................................................................................................... 10
3.5: SUPPORT SERVICES .......................................................................................................... 10
3.5.1: Banking services ..............................................................................................................10
3.5.2: Insurance services ............................................................................................................10
3.5.3: Legal services .................................................................................................................. 10
CHAPTER 4 ................................................................................................................................. 10
4.0: OPERATIONAL PLAN ........................................................ Error! Bookmark not defined.
4.1: PRODUCTION FACILITIES AND CAPACITIES ..............................................................10
4.2: THE PLAN FOR THE PROPOSED BUSINESS PREMISES ............................................. 11
4.3: PRODUCTION OF SERVICES STRATERGY ................................................................... 11
4.4: PRODUCTION PROCESS ................................................................................................... 11
4.5: REGULATON AFFECTING OPERATION ........................................................................ 11
4.5.1: FACTORY ACT ............................................................................................................. 11
4.5.2: BUILDING REGULATION ........................................................................................... 12
4.5.3: TRADEMARK ................................................................................................................12
4.5.4: SAFETY MEASURES ....................................................................................................12
CHAPTER 5 ................................................................................................................................. 12
5.0: FINANCIAL PLAN ...............................................................................................................12
5.1: BOOKS OF ACCOUNT ........................................................................................................12
5.2: PRE-OPERATIONAL COST ................................................................................................13
5.3: WORKING CAPITAL REQUIREMENT .............................................................................13
5.4: ESTIMATION OF FIXED ASSETS .....................................................................................14
5.5: PROFORMA INCOME (TRADING PROFIT AN LOSS ACCOUNT ................................14
5.5.1: PROFOMA INCOME STATEMENT FOR MLIMA RESTAURANT YEAR 1 .......... 14
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5.5.2: PROFORMA INCOME STATEMENT FOR MLIMA RESTAURANT YEAR 2 ........15
5.6: PROFORMA BALANCE SHEET ........................................................................................ 16
5.7: BREAK EVEN ANALYSIS ..................................................................................................17
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EXECUTIVE SUMMARY
Cumberland is a restaurant is an upscale dining establishment that seeks to bring the rich and
diverse of African cuisine to the people from both rural and urban residence who visit
Cumberland restaurant at their convenience.it will offer traditional African dishes and modern
culinary techniques all set in an elegant and contemporary. The business will be located along
westlands road opposite kempinski
The mission of the restaurant is to provide vibrant and diverse flavors to the people visiting the
mlima shrine which opposite the restaurant’s location
Our vision as the business will be to attract and invite more believers to the shrine as they will be
assured of having the best delicacies and the best rooms to stay during their visit
Key Objectives
The restaurant industry is thriving with a growing demand of dining experiences target market is
the large number of believers that visit the big church behind the location and also the travelers
that stop over to view the beautiful scenery of the green land
The advertisements will be carried out using road shows, social media pages and sign board. To
survive competition, the restaurant will guard its recipes closely and it will offer religion aligned
accommodation services.
CHAPTER 3: MANAGEMENT
The restaurant will employ highly skilled and experienced workers. The restaurant will also
provide workshops to train its workers about the new trends in the market due to changes in
technology. The restaurant will also request for certificate of good conduct from its workers to
ensure that they are free of any criminal records in their past life.
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CHAPTER 4: OPERATION OF PRODUCTION PLAN
The business will acquire equipment to enable its smooth running and offer the desired
delicacies to its customers. Farm produce will be acquired locally from the local community. The
restaurant aims at providing African and modern delicacies to the believers frequently visiting
the mlima restaurant.it will offer the best delicacies to win the customers and give them their
best memories of delicacies
The expected amount capital to fund the running of the CUMBERLAND HOTEL will be around
2,500,000. This amount will be obtained from business loans, family and friend contribution and
sale of personal assets.
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CHAPTER 1
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situated along westlands road.
VILLAROSA KEMPINSKI
CUMBERLAND HOTEL
CUMBERLAND HOTEL
The business will be located at the stated place and the target customers will be people visiting
the neighboring church and the karura Forest. Its nearness to the church makes it appropriate and
easily accessible by the people visiting the church.
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Disadvantages of this form of ownership
I chose these type of ownership because I wanted to have full control over the business and I was
not interested in sharing profit as sometimes it may be unfair compared to the amount of work
inputted
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1.9: GOALS OF THE BUSINESS OR OBJECTIVES OF THE BUSINESS
1.9.1: GOALS
The business will provide accommodation and foods to people visiting the shrine hence relieving
the burden of carrying foods from their homes and it will be aligned with Christian values.it is
also meant to increase income for the owner and also provide job opportunities in the local
community.
1.9.2: OBJECTIVES
The main objective of the business will be serving quality delicacies and providing other services
in line with the customs and believes of the Christianity.
CHAPTER 2
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1. Offering good and quality services to the customers.
2. Printing and distributing business cards to all the potential customers.
3. Offering Christian friendly environment at the restaurant.
2.1: CUSTOMERS
Cumberland hotel will be offering goods and services to its customers. The main target of
customers is the Christians visiting the neighboring church. The customers will be offered similar
quality services without favors or any form of discrimination based on either skin color or tribal
basis or social status. The restaurant will be always open for 24-hours in 7-days of the week.
2.3: COMPETITION
If other firms enter the business I will consider what they are doing. The business will look at the
factors that are hindering the growth of the existing local firms in the area. I will also study what
is making the new hotels and restaurants to grow. The restaurant will also check if there are gaps
and it will also try to find the strengths and weaknesses of the would be competitors and later find
a suitable method to capitalize Cumberland hotel above all other rival restaurants and hotels.
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maintain fair competition of customers. To increase the number of customers, the restaurant will
be subsidizing its goods and services during some important Christian feast days. The restaurant
will be offering trade discount to customers who buy in large quantities. For customers who order
meals for events, delivery services and also catering services will be free.
CHAPTER 3
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General manager
chefs
GENERAL MANAGER
(1) Qualification
• A holder of bachelor’s degree in business management and have vast knowledge and
experience in hotel and restaurant management.
• Be of the age of 35 and above.
• Be willing and ready to work under minimum supervision.
(2) Duties
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Listen to customer claims and solve them.
ASSISTANT MANAGER
1. Act in the place of general manager whenever he is not around to carry his duties.
2. Conduct the employees roll call
3. Create a good relationship between the business and its customers.
He should have a diploma in catering and hotel services and at least a working experience of 3
years.
3.2.1: RECRUITMENT
Whenever there’s a vacancy in the business, it will be advertised using the restaurants official
website and also aired by radio station and all the eligible candidates will be allowed to apply for
the job.
3.2.2: TRAINING
Training workshops will be free and compulsory to newly employed employees for the first 2
weeks to enable them cope with the new trends in restaurant industry. Newly promoted workers
will be required to attend a one week workshop to enable them be conversant with their new
positions in the restaurant. These trainings are meant to make workers conversant with the new
trends in the industry as a result of changes in technology in the industry.
3.2.3: PROMOTION
Promotion will be mainly based on the extra training gained by the employee whilst he works for
the restaurant. And worker’s exemplary and outstanding performance will also be a key factor
considered during the promotions.
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TITLE NO SALARY/ALLOWANCES NET SALARY
Bonus will be given to the best employees. They will be selected and awarded annually based on
the fellow workers selection and also recommendations by customers. Whenever the employees
have to work for extra hours, they will be paid 300 per hour and this will happen only when the
exceeded time is more than one hour.
3.4.1: LICENCES
The restaurant owner will apply for a trading license in relation to public health regulation
authority before opening up. The license will be applied and obtained from the local authority
that is governing the area that is Nairobi local authority. The trading license gives one the right to
operate the business freely and in line with the involved authorities
3.4.2: PERMITS
The restaurant will apply for permit from KFC and McDonald’s to be retailing their foods and
drinks freely.
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3.4.3: BY LAWS
The business will comply with all the by-laws set by the local authorities .This is to ensure that
the restaurants managements is in good words with the authority and to have a smooth
coexistence.
CHAPTER 4
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Oven. 3 10,000 30,000
Water dispenser 4 5,000 20,000
Tables. 10 10,000 50,000
Chairs. 50 500 25,000
Sufurias. 5 6,000 30,000
Desktop. 3 25,000 75,000
The office equipment will be kept under regular inspection to prevent bias in the goods and
services offered in the restaurant in case of breakdown.
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4.5.2: BUILDING REGULATION
The building will be ensured to have enough space. It will be well ventilated to prevent spread of
communicable diseases and will have easy to clean floors and proper roofing onto it. The storage
room will be also made so as to properly store vegetables and other raw materials required in the
restaurant.it will be also ensured to have access ramps and stairs to facilitate by all groups of
people including those with special needs.
4.5.3: TRADEMARK
The business will have its original trademark. It will have its own unique delicacies whose recipe
will be well guarded by the restaurant management to prevent it from falling in the competitors
hands. The restaurant will also apply for copyrights to prevent opening of branches under its
name without authorization.
CHAPTER 5
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5.2: PRE-OPERATIONAL COST
NUMBER ITEM/ ACTIVITY AMOUNT
1 Refrigerator 60,000
2 Oven 30,000
3 Water dispenser 20,000
4 Tables 50,000
5 Sufurias 30,000
6 Desktop 75,000
7 Building partitioning 60,000
8 Utensils 60,000
9 Construction of Makuti 100,000
10 Electrical installation 40,000
11 Water installation 30,000
12 Advertisement cost 20,000
Total 575,000
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5.4: ESTIMATION OF FIXED ASSETS
These are capital investment incurred by the business purchasing permanent equipment for long
term use.
NUMBER ITEM NUMBER AMOUNT
REQUIRED
1 Delivery van 1 1,000,000
2 Motorbikes 2 500,000
Total 1,550,000
Sales 2,350,000
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Total income 1,450,000
Salaries 500,000
Telephone 20,000
Water 10,000
Electricity 15,000
Advertisement 10,000
Miscellaneous 30,000
Sales 2,600,000
Less cost of sales 1,000,000
C.O.G.A.S (1,062,000)
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Salaries 650,000
Telephone 22,000
Water 15,000
Electricity 15,000
Advertisements 20,000
Miscellaneous 40,000
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Current liabilities
Creditors 200,000
Bank overdraft 250,000
Total 450,000
2600000-782000=1818000
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