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NLP lab introduction

Natural Language Processing (NLP) combines computer science, linguistics, and machine learning to enable computers to understand and generate human language, with applications in voice assistants, machine translation, and text analysis. Key techniques in NLP include parsing, stemming, and sentiment analysis, which enhance data analysis, provide faster insights, and improve customer experiences. Various industries, such as customer service, marketing, and healthcare, leverage NLP for tasks like automating responses, analyzing consumer sentiment, and streamlining workflows.

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2 views

NLP lab introduction

Natural Language Processing (NLP) combines computer science, linguistics, and machine learning to enable computers to understand and generate human language, with applications in voice assistants, machine translation, and text analysis. Key techniques in NLP include parsing, stemming, and sentiment analysis, which enhance data analysis, provide faster insights, and improve customer experiences. Various industries, such as customer service, marketing, and healthcare, leverage NLP for tasks like automating responses, analyzing consumer sentiment, and streamlining workflows.

Uploaded by

laharikamaroju
Copyright
© © All Rights Reserved
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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1.

Introduction to Natural Language Processing


Natural language processing (NLP) is the intersection of computer science,
linguistics and machine learning. The field focuses on communication between
computers and humans in natural language and NLP is all about making computers
understand and generate human language. Applications of NLP techniques include
voice assistants like Amazon’s Alexa and Apple’s Siri, but also things like machine
translation and text-filtering.

What Is Natural Language Processing?


Natural language processing studies interactions between humans and computers to
find ways for computers to process written and spoken words similar to how humans
do. The field blends computer science, linguistics and machine learning.
Natural language processing has heavily benefited from recent advances in machine
learning, especially from deep learning techniques. The field is divided into the
three parts:

Speech recognition — the translation of spoken language into text.


Natural language understanding — a computer’s ability to understand language.
Natural language generation — the generation of natural language by a computer.

2. Natural Language Processing Techniques for Understanding Text


Let’s look at some of the most popular techniques used in natural language
processing. Note how some of them are closely intertwined and only serve as
subtasks for solving larger problems.

Natural Language Processing Techniques


Parsing
Stemming
Text Segmentation
Named Entity Recognition
Relationship Extraction
Sentiment Analysis

3. Benefits of Natural Language Processing


Now that we’ve learned about how natural language processing works, it’s important
to understand what it can do for businesses.

Enhanced Data Analysis


While NLP and other forms of AI aren’t perfect, natural language processing can
bring objectivity to data analysis, providing more accurate and consistent results.

Faster Insights
With the Internet of Things and other advanced technologies compiling more data
than ever, some data sets are simply too overwhelming for humans to comb through.
Natural language processing can quickly process massive volumes of data, gleaning
insights that may have taken weeks or even months for humans to extract.

Increased Employee Productivity


NLP handles mundane tasks like sifting through data sets, sorting emails and
assessing customer responses. With these repetitive responsibilities out of the
way, workers are freed up to focus on more complex and pressing matters.

Higher-Quality Customer Experience


In the form of chatbots, natural language processing can take some of the weight
off customer service teams, promptly responding to online queries and redirecting
customers when needed. NLP can also analyze customer surveys and feedback, allowing
teams to gather timely intel on how customers feel about a brand and steps they can
take to improve customer sentiment.

4. NLP Use Cases


Keeping the advantages of natural language processing in mind, let’s explore how
different industries are applying this technology.

Customer Service
While NLP-powered chatbots and callbots are most common in customer service
contexts, companies have also relied on natural language processing to power
virtual assistants. These assistants are a form of conversational AI that can carry
on more sophisticated discussions. And if NLP is unable to resolve an issue, it can
connect a customer with the appropriate personnel.

Marketing
Gathering market intelligence becomes much easier with natural language processing,
which can analyze online reviews, social media posts and web forums. Compiling this
data can help marketing teams understand what consumers care about and how they
perceive a business’ brand.

Human Resources
Recruiters and HR personnel can use natural language processing to sift through
hundreds of resumes, picking out promising candidates based on keywords, education,
skills and other criteria. In addition, NLP’s data analysis capabilities are ideal
for reviewing employee surveys and quickly determining how employees feel about the
workplace.

E-Commerce
Natural language processing can help customers book tickets, track orders and even
recommend similar products on e-commerce websites. Teams can also use data on
customer purchases to inform what types of products to stock up on and when to
replenish inventories.
Finance
In finance, NLP can be paired with machine learning to generate financial reports
based on invoices, statements and other documents. Financial analysts can also
employ natural language processing to predict stock market trends by analyzing news
articles, social media posts and other online sources for market sentiments.

Insurance
Insurance companies can assess claims with natural language processing since this
technology can handle both structured and unstructured data. NLP can also be
trained to pick out unusual information, allowing teams to spot fraudulent claims.

Education
NLP-powered apps can check for spelling errors, highlight unnecessary or misapplied
grammar and even suggest simpler ways to organize sentences. Natural language
processing can also translate text into other languages, aiding students in
learning a new language.

Healthcare
Healthcare professionals can develop more efficient workflows with the help of
natural language processing. During procedures, doctors can dictate their actions
and notes to an app, which produces an accurate transcription. NLP can also scan
patient documents to identify patients who would be best suited for certain
clinical trials.

Manufacturing
With its ability to process large amounts of data, NLP can inform manufacturers on
how to improve production workflows, when to perform machine maintenance and what
issues need to be fixed in products. And if companies need to find the best price
for specific materials, natural language processing can review various websites and
locate the optimal price.

Cybersecurity
IT and security teams can deploy natural language processing to filter out
suspicious emails based on word choice, sentiment and other factors. This makes it
easier to protect different departments from spam, phishing scams and other cyber
attacks. With its ability to understand data, NLP can also detect unusual behavior
and alert teams of possible threats.

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