1. Mrs.

Shrigowri K (2021) “Role of RUDSETI in the Development of Women

entrepreneurship in Dakshina Kanada District of Karnataka”. This study’s goal are
to analyze women entrepreneurial development in the Dakshina Kannada district of
Karnataka, to understand role of RUDSETI in encouraging entrepreneurship, to identify
significance of RUDSETI in inculcating training, monitoring and development of women
entrepreneurship, to identify various hurdles of women entrepreneurship. This study is
based on primary and secondary data. Primary data is collected from RUDSETI regional
office and opinions are collected from the beneficiaries of RUDSETI training. Secondary
data is obtained from various books and journals pertaining to the RUDSETI training
throughout the nation. Updated information is also collected from the e-resource
pertaining to the RUDSETI website. This study shows that out of various development
programmes highest priority is given to Entrepreneurship Orientation. The cumulative
number of programs and trainees under entrepreneurship orientation is 238 and 11743
respectively. As compared to other programmes, this number is highest one. Tailoring
and beauty parlour management are only for women candidates. 59, 30 and 34 candidates
are trained under tailoring, computer accounting and beauty parlour management
respectively. The share of weaker section details, cumulative number of person 24590 of
which 6959 are women. Share of women candidates is 28.3%.
2. V. Priya, P. Balaji, M. Karthiga Priya (2019) “Dimensions and dominant groups of
customer perception and attitude towards beauty parlour services”. This study’s
objectives are to study the personal and beauty parlour service profile of the respondent,
to identify the underlying dominant dimensions of customer perception and attitude are
towards beauty parlour service variables, to classify the respondents based on the
perception and attitude of respondent with respect to beauty parlour service factor. The
study was empirically derived with data from cross sectional survey data. The research
design of this study was both quantitative and descriptive in nature, and the selected
sample was Chennai respondents those who are obtaining the beauty parlour services and
products in their day to day living. The sample for the study was 150 and non-probability
convenience sampling technique had been used to collect the primary data from
respondents due to not available of comprehensive population in this study. The survey
questionnaire started with demographic and ended with variable specific questions related
to beauty parlour service usage profile, followed by variables measuring the perception
and attitude towards beauty parlour service are measured by using the five point Likert
scale. The primary data collected were processed using SPSS statistics 20 software
package was used for the following analysis frequency, factor, cluster, discriminant and
independent sample t-test have been applied. Majority of the respondents of the beauty
parlour are between 15-25 years and followed by other age group from 26-46 years.
Majority of the respondents are female (61.3%), male (38.7%). The majority of the
respondent are from the income groups of Rs. 30000-60000(54.7%), Rs. 10000-
30000(21.3%), below Rs. 10000(15.3%), above Rs. 60000(8.7%).Table 2 indicates that
the respondents prefer the beauty parlour services are high on the both (36.7%) shopping
 malls and direct parlour brand outlets. Most of the respondents prefer both (38%) the
home made products and the brand/exclusive products in the beauty parlour. Majority of
the respondents are spends less than Rs.1000 (51.3%). Majority of the respondents prefer
with mode of cash payments (54.7%). KMO measures of sampling adequacy is 0.704,
Bartlett’s Test of Sphericity with approximate Chi-square value= 566.527, df= 171 and
p= 0.000 are statically significant at 5% level. This showed that the sample size was good
and enough for the customer perception and attitude towards the beauty parlor and
services. KMO- Test of suitability of factor analysis varies between 0 and 1, and value
closer to 1 are better. The most dominant promotional factor explains 11.276% variance
in the customer perception and attitude towards beauty parlour services. The second
dominant factor which is ‘safety factor’ explains 10.613% of varience in the perception
of the customers in the beauty parlour services. The third dominant factor is the
atmosphere factor which explains the 10.334% of varience in the customer perception.
The fourth dominant factor is the functional which indicates that 8.45% of the perception
of the customers. The fifth dominant factor is technological advancement factor indicates
7.695% of the variance in the customer perception. The sixth factor is the service factor
which indicates the7.363% of variance in the perception of the customers. The seventh
factor is the responsiveness factor which indicates the 6.889% of the variance in the
customer perception of the beauty service.
3. Rajat Deb, Nandita Rudra Paul (2017) “Demonetization and beauty parlour Business”
The study has been carried out to assay the demonetization impacts on beauty parlour
business. They use primary and secondary data. In primary data they used self-
administered interview which is in three sections. The 1 st section has 18 items covering
mostly demographic and few business related aspects, 2 nd section has 10 nominal scale
(categorical-yes/no) items related to business and 3rd has 25 items addressing
demonetization impacts have designed in 5-point Likert scale. In secondary data they use
Primary sources, secondary sources and tertiary sources. IBM SPSS has applied for data
analysis. The study has several practical implications. Firstly, it has validated the
traditional push and pull factors along with women entrepreneurs’ business expertise in
running the beauty parlour business and their strategies for sustainability post-
demonetisation. Secondly, it has pointed out how crucial cash is for these types of
businesses and transition to digital payment system is the need of the hour. Thirdly,
different challenges in the respondent of payment system along with robust permanent
solution have been pointed out. Fourthly, customers may use this study report while
accessing the service through e-payment even though if they do not carry the cash.
Fifthly, the tax authority may access the transaction details from banks while estimating
the incomes of the entrepreneurs to assess the tax compliance and even evasions. Sixthly,
the entrepreneurs may apply for higher amount of loans for expanding/modernising their
businesses with the evidence of digital transactions. Seventhly, the other service
providers of the city such as public and private transporters (bus, taxi and auto),
diagnostic centres and coaching centres may use the report for introducing digital
 payment system to retain and attract the customers who do not carry cash. Finally,
academic scholars may access the report as a ready reference for carrying out studies in
other aspects of demonetization.
4. Parisa Islam (2019) “Impact of service convenience in the beauty care service
industry: A study on the high end parlors”. This study’s objectives are to explore the
influence of service convenience on consumer satisfaction and loyalty in the context of
beauty care industry of Bangladesh, to identify if consumer characteristics play
significant role in shaping consumer satisfaction driven by service convenience, to
explore the role consumer satisfaction in determining the influence of service
convenience on service loyalty. It explain the nature of the study, the details of the data
type, sample plan, sampling procedure; instrument used for data collection, analysis
techniques and other explanation of research design. She covered total of 64 parlours in
her survey. 62.2% surveys are done in top ranking high end parours. 32.3% are mid range
parlour and 5.5% are upcoming small parlours. A total of 384 respondents, most of the
respondents are youth segment. Largest group of respondents followed by undergraduate
degree with 56%. Among the professions, 58.3% are students. 81.5% of the respondents
are visiting their parlour from last 1-5 years. 42.97 of the respondents’ source of
information is word-of-mouth.
5. Ernest osundwa were (2021) “Implication of technological respondent on business
profitability of selected salons and beauty parlors in Nairobi city: A case of
saspacity limited” The objective of the study are the effect of e-commerce on business
profitability of selected salons and beauty parlours in Nairobi city, the effect of SaaS
(Software as a Service) on business profitability of selected salons and beauty parlours in
Nairobi city, the effect of mobile payments on business profitability of selected salons
and beauty parlours in Nairobi city. It covers the research design, the population and
sampling design, data collection method etc. The majority of the respondents (55%) were
from the salon business, 30% were from massage and beauty parlour and the rest of the
respondents (15%) were from barbershop business. The majority of respondents (36%)
were found to be of age 26-30 years. Majority of respondents were female (73%) rest
were males. The majority of the respondents (33%) had attained diploma, 24% had
attained certificate, 23% had attained high school education, 14% had attained bachelors,
4% masters and 2% had primary education.
6. Marvi Soomro, Raheem Bux Soomro, Ifran Ali Mirani (2020) “Factor affecting of
women Entrepreneurship in beauty-parlor Industry of Sukkur sindh, Pakistan”.
This study’s objectives are to explore the influencing factors of women entrepreneurship
by highlighting the barriers in the beauty parlour industry. In this quantitative study,
descriptive statistics, reliability test, factor analysis, Multiple regression analysis and
correlation analysis were performed to know the influence or impact of each variable on
the dependent variable. Female respondent are 100%. Majority of females belongs to the
age group of 26-30 with 76 frequency. Majority of responders were graduate with 91
frequency.
7. Auksė Silickaitė, Rickard Kristoffersson (2010) “Beauty and aesthetics- A study of the
professionals hair care industry in Sweden”. Which needs to consumers want to satisfy
when consuming expensive hair care products, What emotions do organizations create in
order to enhance service and purchasing experience. They use questionnaire to the
respondents. The utilitarian property did reach a very high score in comparison to the
three remaining options: design, brand and price that received a lower score.
8. Alekar, Anjali A (2010) “A study of beauty salon enterprises in Mumbai started by
women entrepreneurs”. This study’s objectives are to analyze the growth and
development of women entrepreneur in India, in general and beauty parlour segment in
particular, to analyse the changes taking place in the society, especially in the perception
of women towards themselves and their role, to probe the specific problems faced by
women entrepreneurs in beauty parlour segment, to make suggestions and
recommendations for promoting further growth of women entrepreneurs in beauty
parlour segment. Out of the 200 female respondents there are owners or employees of
professional beauty parlour. 60 are owners of small conventional beauty parlour. 53 are
those who provide door to door services, out of 28 respondents – 4 respondents are in the
group of 26-35 year. 20 respondents are in group of 36-45 year. 4 respondents are in the
age group of 46-55 years, out of total 28 respondents there are 22 respondents are
graduates, 6 respondents have completed their post graduation, out of total 28
respondents – 14 respondents are married and 14 respondents are unmarried.
9. Vanitha R. (2017) “A study on women entrepreneurship in beauty parlour services
in nagapattinam district tamil nadu”. This study’s objective are to assess the growth
and development of women entrepreneurs in the study area, to analyze the demographic
profile of the women entrepreneurs in the beauty parlour in the study area, to study the
primary push and pull factors of the women entrepreneurs in the beauty parlour services,
to analyze the factors influencing and affecting the women entrepreneurs in the beauty
parlour services in the study area, to analyze the business performance of the women
entrepreneurs in the beauty parlour services, to find out the various problems faced by
women entrepreneurs in the beauty parlour services, to recommend the various remedial
measures to help and accelerate women entrepreneurs to run the business successfully. In
this study they use primary and secondary data. The statistical tools used in the study
include sample percentage, standard deviation, CARG, ANOVA, correlation analysis, t-
test, chi-square test etc. Women entrepreneurs are more involved in manufacturing
activities as compared to the activities of repairing and maintenance. In case of
entrepreneurial distribution on the basis of type of organization, the women owned
184.70 thousand units of proprietary or HUF organization. Least number is in
partnership, private company, public limited company, cooperatives and others.
10. Bindu A Baby (2022) “Measuring Service Quality And Satisfaction Level Of
Naturals Beauty Parlour Services Among The Working Women By Using Servqual
Model In Chennai City”. This study’s goal are to study the method and utilization of
beauty parlor services availed by the working women from Naturals Beauty parlors in
 Chennai city, to determine the factors influencing the working women to avail of the
beauty parlor services from Naturals in Chennai city, to study the service quality and
customer satisfaction against five service quality dimensions of Tangibles, Reliability,
Responsiveness, Assurance, and Empathy in Natural Beauty Parlours in Chennai city, to
use the gap level between expected quality and actual quality of facilities and amenities
provided by the Natural Beauty Parlours in the study area, to evaluate the service
encounter when availing of the Beauty Parlor Services in the study region, to determine
the overall assessment of customers’ satisfaction level with the quality of customer
service rendered by the Naturals Beauty Parlors in the study area, to study whether the
service quality dimensions and satisfaction level leads the brand loyalty of Natural beauty
parlors in Chennai city. In this study primary data are collected through questionnaires
and secondary data are collected through weekly and monthly magazines, textbooks,
internet and daily news papers. The study found that 34.2% of working women customers
are in the age group of up to 30 years. Regarding marital status, the majority, 432 of the
working women are married and 349 of the working women belong to the single
category. The study originated that majority, 306 of the working women’s monthly
income is between Rs. 30,000- Rs. 60,000. Majority 296 of the working women
customers’ educational background is undergraduates. 36.2% of the working women’s
family size is 2-4 members.
11. Ravi, Rajeswari (2008) “A study on the revolution in beauty and health care in
Mumbai”. This study’s goal are to check people’s awareness on the availability of
various Brands of Beauty and Fitness Products and Service Providers, to check the degree
of Brand respondent towards cosmetics and Health Service Providers, to check the degree
of Brand loyalty towards cosmetics and Health Service Providers, to check people’s
awareness on the role played by Science & Technology in enhancing Beauty and Fitness,
to examine the role of media in promoting Beauty and Health care, to examine the role
played by the growing chain of Beauty and Health care centers, to identify the flaws
existing in the unorganized service sector of Beauty and Health care, to make proposals
to the Government to channelize the functioning of the Beauty and Health care services.
The study is based on both primary and as well as secondary. The primary data has been
collected through questionnaires and the secondary data has been collected through
magazines, newspapers and internet. In this study we found that 49% respondents are
respondent and 33% respondents are graduates as per the sample beauty consumers.
67.56% of the respondents are brand conscious and 32.44% of the respondents are not
brand conscious. 69.5% respondents have more faith on the international brands and
30.5% respondents have faith on Indian brands. 79.11% of the respondents have heard of
cosmetic surgery and 20.89% respondents have not heard about cosmetic surgery.
12. Yun-Yung Lin, Tzong-Ru Lee, Hooi Hooi Lean, Hsiang-Ying Lan (2018) “Will my
customers come back? A study of beauty salons in Taiwan”. The objective of the
study is to determine the factors that affect the repurchase intentions of consumers from
the perspective of beauticians and customers, to understand the behavior of consumers
 based on their repurchase intentions, to propose a potential business strategy that will
enhance the industry to provide recommendations to beauticians and salon operators to
achieve sustainable growth for their business. In this study they use a closed-ended
questionnaire. For the test they use grey relation coefficient. In this study we found that
there are some similarities and differences between the customer and the beauticians: -
The personal privacy of the treatment space is an important factor for the customer as
well as beauticians -maintaining a good customer service attitude is important for the
customer as well as beauticians -During the treatment process, customers feel that an
obvious treatment result is important whereas beauticians feel that maintaining a good
customer service attitude is important -For the environment, customers consider a
personal private space important whereas beauticians deem a well-designed space that
induces relaxation as important.
13. Rey Avila Mangalin, Jennifer C. Gonzaga (2021) “Service quality and customer
satisfaction among beauty salons”. This study’s objective are To determine the level of
the service quality of beauty salon in a certain municipality of Davao del Norte in terms
of: 1.1 tangibles, 1.2 reliability, 1.3 responsiveness, 1.4 assurance, and 1.5 empathy. To
determine the level of the customer satisfaction of beauty salons in a certain municipality
of Davao del Norte in terms of: 2.1 attitude; 2.2 behavior; and 2.3 professional
knowledge and skills, to determine the significant relationship between the service
quality and customer satisfaction among beauty salons in a certain municipality of Davao
del Norte, to determine the significant influence of service quality to customer
satisfaction among beauty salons in a certain municipality of Davao del Norte, to
determine what domain in the service quality significantly influence customer satisfaction
among beauty salons in a certain municipality of Davao del Norte. This study used a
quantitative non-experimental correlation design also they use survey questionnaire.
Quality service has a significant low positive correlation to customer satisfaction. Only
the tangible indicators significantly influence customer satisfaction.
14. H. M. Hamiduzjaman (2014) “Customer attitude towards beauty parlour-A study on
persona”. The main objective of the study is to evaluate customer attitude towards the
beauty parlour. They use primary and secondary data. Collected data are analyzed by
using percentages, graphs to draw the conclusion. It shows that the purpose of taking
service from beauty parlour is that it can best take care of you. It shows that the average
respondents take services form beauty parlour “twice a month”. Customers are satisfied
with the location or area coverage of Persona.
15. Sheikh Majedul Huq (2015) “Customer satisfaction and loyalty on beauty parlor in
Bangladesh: An evidence from Rangpur city”. This study’s objectives are to identify
the key factors that influence customer satisfaction and loyalty towards the beauty parlor
or salon in Rangpur city, Bangladesh and to provide some recommendations for the
service providers to strengthen their position in a competitive market place. Primary data
was collected through questionnaire. There are female respondent are high, majority of
marital status is unmarried, Majority of respondent’s age status is 19-30 years.
16. Shilpa Parihar (2019) “Descriptive study on service quality level of beauty parlors”.
This study’s objective are to find the service quality of the beauty care parlours, to access
the service for quality, ambiance, brand image, response in the beauty care industry. This
article highlights the important aspects of the beauty care industries. As with changing
scenario beauty care industries have been changing their products and services. Therefore
main objective of this research specially focused on the service quality in beauty care
services. The important areas which have been covered in review of literature are mainly
services, quality of services and products, beauty care industry, service quality level of
beauty care industry and consumer satisfaction worldwide, service quality level of
beauty care industry and service quality measurement scale/models.
17. Bc. Pavlína Štěchová (2017) “The effect on cosmetic products packaging on
consumer choice”. Analyse the secondary data regarding the beauty market worldwide
and packaging, identify the main factors of packaging influencing the consumers’ choice
when buying cosmetic products, identify what elements of packaging attracts consumers
and what element do not capture their attention, based on the research results formulate
recommendations for the packaging in cosmetic sector. In this study they used primary
data and secondary data. Majority of occupation is employee, Majority of education level
is university degree, Majority of age status is 18-35 years. The consumption of cosmetic
packaging is the highest in north America with 6,285 billion U.S. Dollar in 2009. The
consumption on cosmetics packaging increase every year.
18. Ann Marie Britton (2012) “The beauty industry’s influence on women industry”. The
study on beauty industry’s influence on women industry. They use the primary data
through some questions. Most of the respondents go to their friends for makeup advice.
Most respondents do not read how to articles or watch tutorials to learn makeup. 59.8%
of respondents read cosmopolitan magazine on regular basis. The majority of respondents
take less than 20 minutes to apply makeup for all situation.
19. Aurora Fagerhus, Isa Melker (2021) “Beauty and the brand- A study about
relationships between consumers and cosmetic brands”. A study about relationships
between consumers and cosmetic brands. They collect data through interviews and used
sampling method. The female participants were found to use and have relationships with
cosmetic brands with female, male, and gender-neutral names. In contrast, the male
participants were only found to have relationships with cosmetic brands with male and
gender-neutral names. Female names are rarely used by cosmetic brands specifically
targeting male consumers.
20. Rita Barreiras (2019) “Consumer Behaviour changes in the cosmetic industry”. How
do personal characteristics affect makeup products consumption and usage? Does gender
have an effect on makeup usage and consumption? Does personality type influence usage
and consumption of makeup products? Does skin type affect makeup products usage and
consumption? How do makeup preferences and consumption patterns vary according to
different demographic factors? In this study they use secondary data, some interviews
and online survey to customer. Also they use chi-square and regression method. There
 are female respondent are high, Majority of age status is 25-34 years, Majority of
occupation is worker, Majority of respondent have combo skin type. Most of the female
23 respondents were make.
21. R. Banu Priya, Dr. G. Rabia Jahani Farzana (2016) “A study on consumer references
towards beauty services tiruchirapalli”. The main objective of the study is to study the
consumer preferences towards beauty services in tiruchirapalli, to analysis the behavior
and preferences levels od various consumers towards beauty services, to study the sales
promotions strategies implemented by beauty parlour, to study wheather socio-economic
condition influence the brand preferences, to find out overall satisfaction level and
expectations of consumer. The information is collected through structured questionnaire.
For the testing of hypothesis, the Chi-Square test is applied. Out of 350 respondents, 60%
of respondents are female and 40% of respondents are male. Here 48.57% respondents
are below 25 years, 31.42% respondents are belong to 36-45 years and 4.28% of
respondents belong to above 45 years of age group. 32.35% of respondents coming to
know beauty salon by their neighbors and 11.76% are coming to know by their friends
etc.
22. Sharmin Sultana, Tasmin Islam, Shimul Das (2016) “Measuring Customer Satisfaction
through SERVQUAL Model: A study on beauty parlors in chittagong”. The main
objective of the study is to study customer perception on tangibility, reliability,
responsiveness, assurance and empathy in beauty parlors in Chittagong using
SERVQUAL model, to evaluate the effect of service quality on customer satisfaction.
This data is collected through primary and secondary data. Here 55% respondents are in
15-24 age group and 2% respondents are in 45-54 age group. Here 54% respondents are
in students group and 10% respondents are in homemaker group. Here unmarried
respondents are 60% and married respondents are 40%.
23. R.Jayasathya, P.Priya (2019) “A study on customer preference towards naturals
unisex salon and spa (with special reference to coimbatore city)”. The main objective
of the study is to study the customer preference towards naturals salons & spa and to
know the factors influencing the customers to prefer naturals salon & spa. This data is
collected through primary and secondary data. 15.5% respondents are above 60 years
age group and 43% respondents are 21-40 years age group. 55.5% respondents are female
and 44.5% are male. 66% respondents are married and 34% are unmarried. 30.5%
respondents are in student group and 12% respondents are in employee and homemaker
group.
24. Vidya B. Panicker, Dr. Khalil Ahmad Mohammad (2017) “A study on service quality
attributes of parlour service employees and their contribution to customer
satisfaction in the beauty care service industry”. This study’s objectives are to
understand the Indian beauty care services industry, to analyse the preference of women
consumers for specific parlour employee to perform services, to understand the qualities
and attributes of the parlour contact employee, to find out if there exists an association
between the preference for the services of a particular parlour employee and customer
 satisfaction. In this research this data is collected through questionnaire. Around 70% of
the respondents satisfied that employees should be friendly. 80% of the respondents felt
that employee should have relevant knowledge about the processes carried out at the
parlour. 74% of the respondents satisfied that the employees should possess relevant skill
sets associated with the Beautician’s job. 76% of the respondents felt that employees
should be responsive to situations. 18.6% were undecided where as 4.9% dissatisfied.
Around 81% of respondents felt that the employee should understand the customer’s
needs. 15.7% were undecided whereas 2.9% dissatisfied. 82.5% respondents felt that the
employee should handle complaints effectively. 15.7% respondents were undecided
whereas 2% dissatisfied. Around 63% respondents preferred the services of a particular
employee at the parlour.26.5% were undecided whereas 2.9% dissatisfiedd.59.9% of the
respondents felt that their satisfaction depended upon the service offered by that
particular employee. 35.3% were undecided whereas 5% dissatisfied.
25. Cuong Hung Pham (2019) “Customer satisfaction on service quality of consumer
goods retailers: evidence from Vietnam”. This study’s objectives are Customer
satisfaction on service quality of consumer goods retailers: evidence from Vietnam. In
this study for preliminary research the data is collected through questionnaire and
conduct some test i.e. Cronbach’s Alpha test and EFA. And T-test and ANOVA test were
conducted. Results of Cronbach's Alpha analysis show that all of these scales have a
Cronbach's Alpha coefficient greater than 0.6. At the same time, the corrected item-total
correlation of the most of the variables of 12 scales are all greater than 0.3. However,
KG3, the observed variable of the scale of the shopping space (= 0.128) is less than 0.3
and the Cronbach's Alpha coefficient of this scale is only 0.447.
26. Parisa Islam Khan, Ayesha Tabassum (2010) “Service quality and customer
satisfaction of the beauty-care service industry in Dhaka: A study on high-end
women’s parlors”. This study’s objectives are in this study both primary and secondary
data is collected. Primary data is collected through interview and questionnaire survey on
clients. Both the primary and secondary data is used for the research. In the research we
show that 66% were regular clients and 34% were irregular clients of the parlor. 41%
respondents were from the 26-35 years age group, only 2% were 55 or above.
27. Nguyen Thi Hang (2021) “Study of customer satisfaction for beauty care services in
the northern provinces of Vietnam”. This study’s objective is A study of customer
satisfaction for beauty care services in the northern provinces of Vietnam. This study is
based on questionnaire survey. The analysis results show that after addition and
adjustment of the scales are allowed to be trusted. Customer satisfaction with services at
cosmetology facilities consists of 6 factors (components): (1), Trust: measured by 6
observed variables; (2) Responsiveness: Measured by 4 observed variables; (3) Quality of
service: Measured by 7 variables; (4) Service attitude: Measured by 4 variables; (5)
Tangible media: Measured by 7 variables; (6) Price: Measured by 3 observed variables.
These are the scales that show the level of impact on customer satisfaction when coming
to beauty salon.
28. M Sureka, K Sahayajenci, A K Subramani (2015) “Customer satisfaction and service
quality towards naturals parlour, Chennai”. This study’s objectives are to find the
customer satisfaction and service quality towards naturals parlors in Chennai, to list out
the association demographic variables and the factors of customer satisfaction, to identify
the customer satisfaction towards the services rendered by naturals parlors, to access the
service quality towards quality, ambience, brands image, response in naturals parlors.
Here primary data is used through questionnaire. From the mean and Std.deviation, it
is inferred that the satisfaction level of customers are moderate with respect to
variety of service and ambience. The Naturals parlour may try to keep all types of
services and all brands as per the requirement of local people in that locality. The services
available at Naturals parlour is comparatively costlier than other parlour, so middle and
lower class may not come to the parlour. It is recommended to offer the service with
reasonable price to attract middle and low class people. Natural parlour can
improve by keeping all brand availability of services, so that they can improve
their satisfaction level towards Naturals parlour.
29. Savla Swati Jayesh, Manjrekar Pradip (2014) “To study the perception of women as
customer towards beauty service in western Mumbai”. This study’s objectives are to
understand the factors which influence women to visit beauty salons as customers, to
study the impact of parameters concerning beauty parlors on demographic factors.
Information is collected through questionnaire. Here 36.8% respondents are very young
age group and 11.8% respondents are in middle age group. 36.8% respondents are
graduated and 9.1% respondents are post graduated. 65.0% respondents are unmarried
and 1.8% respondents are divorced. 10.9% respondents are visited the beauty salon once
in 15days and 40% respondents are visited once in 30 days.
30. Harpuneet S. Kohli, Atul Chaudhary (2021) “Attitudes of males towards brand
salons”. This study’s objectives are to measure perception of males towards grooming, to
study the personal and beauty branded salon service profile of the respondents, to identify
the underlying dominant dimensions of customer perception and attitude towards beauty
branded salons service variables, to classify the respondents based on the perception and
attitude of respondents with respect to beauty branded salon service factor. The research
design is used both primary and secondary data. For data analysis, the researcher used
statistical techniques such as reliability analysis, independent sample t-test, and ANOVA.
Here 67.8% responses between the age group of 18-25 and 40.4% are students.
Maximum having income less than Rs. 10000. 77.5% respondents are spend less than Rs.
5000 in a month and a meager 1.3% spending more than Rs. 20000 in a month. 63.8%
respondents visit a salon based on the suggestions by their friends.
31. Chukuakadibia E. Eresia-Eke, Caitlin Jammine, Callon Locke (2019) “Towards
customer satisfaction and loyalty: what cuts it in a hair salon?” The main purpose of
this study was to determine the existence and nature of the relationship between
perceived value, perceived service quality, Customer satisfaction and customer loyalty in
hairdressing salons. The instrument for data collection was a questionnaire. It investing
 some effort towards improving service quality perception. Hair salons may wish to
consider training employees, creating a more professional. Hair salons could also focus
on making the customer experience worthwhile to improve the value of perceived value.
32. Dr. K. Kohila, Mrs. T. Dhanalakshmi (2018) “Performance analysis of beauty parlour
services in sivakasi”. The main purpose of this study was Study the origin and growth of
beauty parlour services, Evaluate the performance of beauty parlours in Sivakasi, Offer
suggestions for improving the services rendered by the beauticians. The research design
is used both primary and secondary data. The primary data has been collected directly
from the beauticians through questionnaire. Secondary data have been collected from text
books, pamphlets, hand books, magazines and internet. The beauty par lour owners
(53.33%) have degree level education. Married women (80%) have entered into beauty
business with the support of their life partners. Beauticians are appointing assistants
(60%) in their business for reducing their work load. 60% of beauticians have their
monthly rent range between rs.5001- 15000. 53.33% of the beauticians fix price on the
basis of service rendered.
33. Mohammad Karami, Shokoufeh Karami, Naser Elahinia (2021) “Personality or quality:
Influncing Factors in Customers’ Intention to Revisit Beauty Salons in Iran”. The
main purpose of this study was Personality or quality: Influncing Factors in Customers’
Intention to Revisit Beauty Salons in Iran. In this research this data is collected through
questionnaire. The growing number of beauty salons, training schools, hairstylists and
increasing demand for a variety of services, cater to the growth and importance of this
industry. The result suggest that the salons manager must focus more on service provider
personality and tangible assets of service quality dimensions to build strong customer
relationship.
34. Marcha Monita Ayu Putri, Evy Rachmawaty (2016) “Analysis the factor of customer
satisfaction in service business, case of spa business in Bandung”. The purpose of the
study is to know the factors behind customer satisfaction in service business especially at
a spa business in Bandung area. After gaining the factors, the main purpose of the
research is to know what is the important factor affecting customer satisfaction. As such,
we can make a proper marketing strategy based on this research’s result, and can be
applied for researcher’s business. The data is used in this research is both primary and
secondary data. The primary data is collected through questionnaire and the secondary
data is collected from academic journals, books and internet. Here price is the most
important factor that makes customer feels satisfied with the services of a spa service.
The performance of each therapist needs to be maintained in order to keep the service
quality.
35. Jeon Hyunjin (2013) “The effect of Experiential Marketing on customer satisfaction
and revisit intention of beauty salon Franchise Stores”. The effect of Experiential
Marketing on customer satisfaction and revisit intention of beauty salon Franchise Stores.
The data was gathered using questionnaire targeting 350 adults living in Gwangju
Metropolitan city and the analysis was performed using the SPSS 18.0 statistics package.
 Beauty salon stores have been verified as a total 5 dimensions to be shown as sense
marketing, relation marketing, feel marketing, think marketing and action marketing.
Beauty salon franchise stores was shown has having statistical significant effect on the
revisit intention. The experiential marketing of beauty salon franchise stores was shown
has having statistical significant effect on the customer satisfaction.
36. SO, Young-jin, LEE, Ji-Yeon, CHOI, Young-jin, LEE, Woo-Sik, CHO, An-jin, YOUN,
Myoun-kil, KWON, Lee-Seung, CHOI, Eun-Mee (2020) “Customer satisfaction
management and service quality according to the DISC behavior type”. The purpose
of the study is Customer satisfaction management and service quality according to the
DISC behavior type. In this research this data is collected through questionnaire. There
were 192 women (81.4%) and 44 men (18.6%). The age range was 148 people (62.7%) in
their 20s, unmarried 187 people (79.2%), the final education was 84 high school
graduates (35.6%), and 106 people (44.9%) in Gyeonggi at work. The workplace location
was the highest with 108 people (45.8%) in apartments or shopping malls, and the
number of regular workers was 11 or more( 118 people, 50%).
37. Rachmad Ilham, Denny Astanto, Umar Burhan, Mochamad Syafii, Niwan Bayu
Syasindy, Alya Rizky Rosada (2022) “The effect of quality of services and facilities on
consumer satisfaction( study on simple beauty young beauty salon in lumpur
gresik)”. The purpose of the study is the effect of quality of services and facilities on
consumer satisfaction ( study on simple beauty young beauty salon in lumpur gresik).
The data collection method used a questionnaire and the types of data analysis used were
descriptive statistical analysis and multiple linear regression analysis. It can be explained
that female were 82% and male respondents were 18%. Respondents with age less than
20 years as many as 9% people and respondents aged 20-30 years as many as 49%.
Respondents with jobs as private employee were 40% people, entrepreneurs and
housewives were 17%.
38. Dr. G. Rabia Jahani Farzana, R. Banu Priya (2016) “A study on consumers’ preference
towards beauty services in tiruchirapalli”. The purpose of the study is to study the
consumer preference towards beauty service in trichirappalli, to analyses the behavior &
perception levels of various consumers towards beauty service, to study the sales
promotion strategies implemented by the beauty parlor, to find out overall satisfaction
level and expectation of consumer. In this research this data is collected through
questionnaire. 60% of respondents belong are female, 40% of respondents are men.
48.57% of respondents belong to below 25 years and 4.28% of the respondents belong to
above 45 years of age group. 60% of the respondents are unmarried and 10% of
respondents are widow/divorced. 30% of respondents are students and 5% of respondents
are retired. 69.11% respondents are getting above rs.50000 as salary, 4.41% of the
respondents are getting salary of below rs.25000.
39. Khrielho-u (2022) “A brief study on beauty parlour establishments in kohima”. The
purpose of the study is to study the investment made in starting a business of beauty
parlour, to study the income and profits generated by the business, to study the problems
 and challenges faced by the business, to study which service is commonly demand by
customer. In this research this data is collected through questionnaire. There should be
fully train and be professional in beautician to give customer satisfaction. There should
give proper treatment to customer. There should give maximum satisfaction to customer
Business support should enhance their role at rural level along with semi – urban
Financial policies need to be established for loaning of small business like establishment
of beauty parlour. There should be support of the society for establishment of beauty
parlour business without criticism. The used of the materials like scissors, comb, facial
material, water, spray etc should be clean and well maintained. Proper material should be
used to the customer. The location of the business should be in proper place so that the
customer can come daily. Proper infrastructure must be maintained to provide any
problem.
40. Dr.P.Nalini, Dr.R.Gokilavani, Dr.J.Cynthia (2018) “Beautification: A empirical study
on market segments and target groups”. The purpose of the study is to understand the
demographic profile of customers opting for beauty services, to explore the spending
pattern for beauty care services, to understand various factors which influence customers
in selecting a beauty salon. The primary data for study was collected from 270
respondents through questionnaire. Increased disposable income and growing concern of
being good looking, the expenditure of the customers in this sector significantly
increased. To stand out in the competition increasing value proposition is important.
Mentioned factors like marketing and service inputs, perceived values and customer
value should be more than the expected levels in any beauty parlours. All the factors can
be further tested on any demographics and accordingly the company can frame their
strategies. Now-a-days beauty care services is not only a luxury or occasional factor, it is
a regular necessity.