ED Unit 2
ED Unit 2
Unit 2
1. Develop your business idea- Choose a business idea that aligns with your interests and
skills. Identify gaps or problems in the market that your product or service can solve.
2. Conduct market & competitor research- Understand Your Target Audience: Define your
ideal customer (age, income, preferences, etc.). Study Competitors: Analyze what successful
competitors are doing and identify their weaknesses. Evaluate Market Trends: Stay updated on
industry trends and emerging technologies.
3. Create a business plan- Outline Objectives: Define your vision, mission, and goals.
Financial Planning: Include startup costs, revenue projections, and funding sources. Marketing
Strategy: Detail how you will attract and retain customers.
4. Choose your business structure- The next step is to choose the appropriate legal structure
for your business venture. The common types of structure of business organisation are sole
proprietorship, partnership, limited liability company, and corporation.
5. Register your business and get licenses- Register Your Business Name: Ensure your
business name is unique and register it with relevant authorities. Get Licenses/Permits: Obtain
the necessary licenses for your industry and location.
7. Get the right business tools- The right business tools can make your life easier and take
away a lot of manual tasks. From automation tools and accounting software to CRM and project
management tools, there are a variety of tools available for business owners or entrepreneurs.
8. Market your business- Soft Launch: Start small to test your business model and gather
feedback. Marketing Campaigns: Use digital marketing (SEO, social media, email) and
traditional methods (flyers, events). Networking: Attend industry events, join business
associations, and connect with potential clients.
• Opportunity identification involves recognizing gaps or needs in the market that can be
fulfilled with a new product, service, or solution.
Sources of Opportunities
• Networking: Listen to ideas and feedback from industry experts and stakeholders.
• It is the process of identifying and conceptualizing innovative and viable ideas for
starting a business.
• Foundation for a Successful Business- A business begins with an idea. A good idea
acts as a blueprint that guides subsequent planning, execution, and operations.
• Example: A parent struggling to find healthy baby food options may start a business
offering organic baby food.
2. Market Gaps and Needs- Identifying unmet needs or problems in the market.
6. Observation- Paying attention to the environment and daily life for potential business
opportunities.
• Example: Seeing long lines at a coffee shop and opening a quick-service cafe nearby.
9. Social Media and Online Communities- Monitoring platforms like forums, social
media, and review sites to understand consumer interests and pain points.
11. Hobbies and Passions- Turning a personal passion or skill into a business.
• Example: Developing a portable water purifier for travelers in regions with limited
clean water access.
14. Past Work Experience- Leveraging skills, knowledge, or insights gained from a
previous job or industry.
15. Innovations and Inventions- Creating entirely new products, services, or processes.
• Market Demand: Does the idea solve a real problem or meet a need?
• Scalability: Can the idea grow into a larger venture over time?
• Profitability: Does the idea have the potential to generate sustainable profits?
PRODUCT IDENTIFICATION
• 2. Identifying Market Gaps- Find unmet needs or underserved areas in the market.
• 4. Validating the Idea- Test the product idea's feasibility and demand.
• 6. Evaluating Market Trends- Ensure the product aligns with current and future
market trends.
OWNERSHIP IN ENTREPRENEURSHIP
• It refers to the rights, responsibilities, and accountability that come with owning and
managing a business.
• It encompasses legal, financial, operational, and strategic dimensions that define how
an entrepreneur controls and benefits from the enterprise they establish or manage.
Challenges of Ownership
• Time and Effort: Ownership demands significant time, effort, and dedication.
• Legal and Ethical Responsibility: Entrepreneurs must navigate complex legal and
ethical issues.
1. Sole Proprietorship
• A sole proprietorship is the simplest and most common form of business ownership,
where a single individual owns, manages, and controls the business.
• The owner and the business are legally considered the same entity, meaning the owner
is personally responsible for all business obligations, debts, and liabilities.
• Legal Definition: “A sole proprietorship is a business entity that is owned and operated
by one individual, without distinction between the business and the owner under the
law.”
• Full Control: The owner has complete authority over decision-making, allowing quick
and flexible responses to business needs.
• Profit Retention: The owner enjoys all the profits generated by the business.
• Tax Benefits: Income is taxed as personal income, avoiding corporate tax rates and
double taxation.
• Unlimited Liability: The owner is personally responsible for all debts and liabilities,
risking personal assets.
• Limited Resources: Capital is restricted to the owner’s personal funds or credit, which
can limit business growth.
• Workload and Stress: The owner bears the entire burden of managing the business,
leading to potential burnout.
• Lack of Continuity: The business lacks perpetual existence; it ends if the owner dies,
retires, or becomes incapacitated.
• Limited Expertise: A single individual may lack the diverse skills required for all
aspects of the business.
• Difficulty in Raising Funds: Sole proprietorships may find it harder to attract investors
or secure loans compared to other business structures.
2. Partnership
• A partnership is a business structure in which two or more individuals agree to share
ownership, management responsibilities, profits, and liabilities.
• Partnerships are governed by a formal agreement that outlines the roles, contributions,
and obligations of each partner.
• According to The Indian Partnership Act, 1932: “Partnership is the relation between
persons who have agreed to share the profits of a business carried on by all or any of
them acting for all.”
Features of Partnership
• Profit and Loss Sharing: Profits and losses are shared among partners based on the
terms specified in the partnership agreement.
• Joint Ownership: All partners collectively own the business assets and operations,
with varying degrees of authority.
• Mutual Agency: Each partner acts as an agent for the partnership and can bind the firm
through their actions.
• Unlimited Liability: Partners are personally liable for the debts and obligations of the
partnership.
• No Separate Legal Entity: Unlike corporations, the partnership is not a distinct legal
entity from its owners.
Advantages of Partnership
• Ease of Formation: Partnerships are easy to establish and require fewer legal
formalities compared to corporations.
• Access to Capital: Contributions from multiple partners provide more resources than
a sole proprietorship.
• Diverse Expertise: Partners can bring complementary skills and knowledge to the
business.
• Privacy: Partnerships are not required to disclose financial information to the public.
Disadvantages of Partnership
• Unlimited Liability: Partners’ personal assets are at risk if the business incurs debts or
liabilities.
• Limited Continuity: The partnership may dissolve if a partner leaves, dies, or becomes
incapacitated.
• Profit Sharing: Profits must be shared among partners, which may cause
dissatisfaction.
• Decision-Making Delays: Decision-making can be slow due to the need for consensus
among partners.
• Difficulty in Raising Large Capital: While partnerships have more resources than
sole proprietorships, they may still struggle to secure large investments compared to
corporations.
Content of Partnership
The content of partnership refers to the essential aspects and terms agreed upon by the partners
when forming a partnership. These are usually documented in a partnership agreement and may
include:
• The duration of the partnership, if applicable. This agreement helps set clear
expectations and avoids misunderstandings among partners.
Registration of Partnership
• Partnership registration refers to the process of officially recording the partnership with
a government authority. While registration may not be mandatory in some jurisdictions.
it is highly beneficial because it:
• 1. Prepare the Partnership Deed- Draft a partnership deed, which is a legal agreement
that outlines the rights, duties, and obligations of each partner
• 3. Fill Out the Registration Application-Obtain the required form (e.g., Form A) from
the Registrar of Firms or the appropriate government website.
• 4. Submit Application to Registrar- Submit the completed application along with the
partnership deed and supporting documents to the Registrar of Firms.
• 5. Verification of Documents- The Registrar reviews the application and verifies the
submitted documents.
• 7. Obtain Additional Licenses (if required)- Depending on the nature of the business,
you might need additional licenses or registrations (e.g., GST registration, trade license)
Dissolution of Partnership
• The dissolution of a partnership means the formal end of the partnership business.
1. Review the partnership agreement: Understand your legal rights and obligations
under the agreement.
2. Discuss with other partners: Agree on the terms of dissolving the partnership.
3. File dissolution papers: File a statement of dissolution, which instructions for
completing vary by state.
5. Settle and close out all accounts: Draw up final accounts, settle accounts with
creditors, and finalize tax obligations.
• It is a separate legal entity formed under the law, meaning it can own property, incur
liabilities, and enter into contracts in its own name.
• Shareholders are only responsible for the company's debts to the extent of their
shareholding.
• Limited Liability: The liability of shareholders is limited to the unpaid portion of their
shares.
• Transferable Shares: Shares can be bought and sold freely (in public companies).
Merits:
Demerits:
Merits:
Demerits:
Merits:
Demerits:
Merits:
Demerits:
• Access to Capital: Public companies can raise funds from the public.
• Lack of Privacy: Public companies must disclose financial and operational details.
• Decision Delays: Due to the involvement of many stakeholders, decisions may take
longer.
4. Co-operative Societies
• A co-operative society is a voluntary association of individuals having common needs
who join hands for the achievement of common economic interest.
• The main objective of a co-operative society is to support its members and serve the
interests of the poorer sections of society.
• Separate Legal Entity: A co-operative society is a legal entity distinct from its
members. It can own property, enter into contracts, and sue or be sued in its own name.
• Limited Liability: The liability of members is generally limited to the extent of their
capital contribution.
• Equity in Contribution and Benefits: Members contribute to and derive benefits
proportionally based on their level of participation or usage rather than capital invested.
• Economic Benefits: Members benefit through shared services, bulk purchasing, and
lower costs.
• Limited Liability: Members’ risk exposure is minimal since their liability is restricted
to their share contribution.
• Stable Operations: Since the focus is on service rather than profit, co-operatives may
withstand economic fluctuations better.
• Social and Ethical Values: Co-operatives emphasize values like fairness, social
responsibility, and community building.
• Slow Decision-Making: Democratic processes, though fair, may slow down decision-
making compared to centrally controlled businesses.
• Risk of Mismanagement: Elected members may not always possess adequate skills or
knowledge to manage operations effectively.
5. Co-operatives
Features
Advantages
• Lower Costs: Members pool resources, reducing individual costs for production,
procurement, or services.
• Profit Sharing: Surplus earnings are distributed among members based on their
participation, ensuring equitable returns.
• Lack of Professional Expertise: Leadership roles are often held by members, who
may lack the necessary skills to manage effectively.
• Risk of Dominance: In practice, more active or influential members may take over
decision-making, undermining democratic principles.
• Definition: A plant refers to the physical facility where the production of goods or
services occurs. It includes equipment, machinery, and infrastructure needed for
operations.
• Type of Product or Service: The plant design depends on the nature of goods or
services. For example, manufacturing plants differ significantly from service-oriented
setups.
• Technology and Automation: The level of technology required can determine the
layout and efficiency of the plant. Entrepreneurs should assess current trends to remain
competitive.
• The size of a venture refers to the scale of its operations, including its production
capacity, resources, and market reach. It may small, medium or large scale.
• Market Demand- Assess the current and future demand for the product or service. A
large-scale setup is suitable for mass markets, while a smaller one is ideal for niche
markets.
• Capital Availability- The amount of initial investment determines whether the venture
starts on a small, medium, or large scale.
• Nature of the Business- The type of venture influences size. For example, a
manufacturing unit may require a larger setup compared to a service-oriented business.
• Resources and Technology- Access to raw materials, skilled labor, and technology
affects the feasibility of larger operations.
• Future Scalability- Entrepreneurs should consider starting small and scaling up as the
business grows to adapt to evolving market conditions.
• The location of a venture is a strategic decision that affects access to resources, markets,
and operational costs.
• Cost of Land and Utilities- Entrepreneurs must compare costs for renting or
purchasing land, as well as utilities like electricity and water.
• Regulations and Compliance- Specific industries may have that influence location
selection. legal or environmental restrictions
• Quality of Life- For businesses employing high-end talent, choosing a location with a
good quality of life can help attract and retain employees.
Land is the foundation for building the physical infrastructure of the business. Its
location, size, and cost determine the feasibility and scalability of operations.
Key Considerations
• Location Suitability:
• Type of Land:
• Size of Land:
• Based on current and projected requirements for operations, storage, and future
expansion.
• Cost and Ownership:
The building serves as the physical space for production, office work, or retail
operations. Its design and layout play a key role in productivity.
Key Considerations:
• Purpose:
• Costs:
• Use materials and designs that ensure the structure’s longevity and incorporate
eco-friendly practices for energy efficiency.
Power Facilities
Reliable and sufficient power supply is essential for smooth operations, particularly for
manufacturing or tech-based businesses.
Key Considerations:
• Power Capacity:
• Cost Efficiency:
• Opt for power solutions that minimize operational costs (e.g., energy-efficient
equipment or renewable energy sources).
• Ensure a consistent power supply with backup systems like generators or UPS
(Uninterruptible Power Supply) to prevent downtime.
Water Facilities
Water is a vital resource, especially for industries that require water for production,
cooling, or cleaning processes.
Key Considerations:
• Water Availability:
• Ensure a steady water supply from reliable sources like municipal supply,
borewells, or private suppliers.
• Water Quality:
• Wastewater Management:
• Raw materials form the foundation of the production process in manufacturing and
certain service-oriented industries.
Key Considerations:
• Source of Supply:
• Cost:
• Availability:
• Sustainability:
• Consider eco-friendly or sustainable raw materials to meet environmental
regulations and consumer expectations.
Machinery facilitates the production process, determining efficiency, scalability, and quality
control.
Key Considerations:
• Selection of Machinery:
• Ensure the machinery can meet current production levels with room for future
expansion.
• Energy Efficiency:
• Opt for machines that consume less energy and reduce operating expenses.
The workforce is the driving force behind operations, managing both the raw materials
and machinery.
Key Considerations:
• Type of Workforce:
• Adhere to labor laws, such as wage policies, working hours, and employee
benefits, to avoid legal complications.
• Cost Management:
• Employee Motivation:
Licenses and permits are necessary to ensure legal compliance with local, national, and
industry-specific regulations. Failing to secure these can lead to penalties, operational
halts, or closure.
• Trade License- Obtain a license from the local municipal authority to operate a business in
the designated area.
• Tax Registrations
• Income Tax Registration: Necessary for filing and paying income tax.
• Industry-Specific Licenses- Required for specialized ventures (e.g., food licenses for
restaurants, pollution control permits for manufacturing units, etc.).
• Health and Safety Permits- Compliance with workplace safety regulations to protect
employees, such as fire safety certificates and occupational health permits.
• Identify Requirements: Understand all the licenses and permits necessary for your
specific business and location.
• Registering a business is a critical step to formalize and legalize its operations. It also
provides a foundation for building credibility, accessing funds, and complying with
government norms.
Types of Registrations
• Trade Name or Brand Registration- Protects the business’s name or brand identity.
• Tax Registrations
• Goods and Services Tax (GST): Mandatory for businesses exceeding a certain
turnover threshold.
• Statutory Registrations
• Import and Export Code (IEC)- Essential for businesses involved in international
trade.
Obtain tax registrations and ensure compliance with other financial and
statutory requirements.
• Approval from the municipal authority for building plans and adherence to
safety standards.
• Requirements to mitigate pollution, control waste, and adhere to noise and air
quality standards.
• Food businesses must comply with hygiene and sanitation norms laid down by
local health departments.
• Local regulations govern the size, type, and placement of business signs and
advertisements.
• Operating Hours
• For certain trades (e.g., liquor shops, salons, educational institutes), additional
licenses and inspections might be mandated by local bodies.
• Utility Connections
Abiding by local rules for minimum wages, working conditions, and welfare
provisions.
Payment of property taxes, trade license fees, and other local levies applicable
to businesses.
Apply for trade licenses and other approvals from the local governing bodies.
Keep all documents such as property agreements, zoning clearances, and license
copies ready for inspections.
1. Liability
2. Tax Implications
The degree of control the entrepreneur wants to retain affects the choice:
o Sole proprietors have full control over decision-making.
o Partnerships and corporations distribute decision-making responsibilities,
which may result in shared control or reduced autonomy.
4. Capital Requirements
Entrepreneurs often consider the complexity and cost of setting up and managing a
business:
o Sole proprietorships are the simplest and cheapest to establish.
o Corporations involve extensive regulatory requirements, administrative work,
and compliance costs.
o LLCs are moderately complex but more flexible than corporations.
9. Profit Distribution
The entrepreneur’s long-term goals, vision for the business, and personal comfort with
risk, control, and administration are critical.
o Lifestyle entrepreneurs may prefer simple structures like sole proprietorships or
LLCs.
o Growth-focused entrepreneurs may lean toward corporations.
Entrepreneurs must balance these factors based on their business goals and consult legal,
financial, or tax advisors to make an informed decision.
BUSINESS PLAN
The business plan communicates the vision of the business, identifies target markets,
and provides a framework for achieving short-term and long-term goals. It is used both
as a planning tool for the entrepreneur and as a communication tool to attract potential
investors, lenders, or stakeholders.
• Strategic Blueprint:
• Communication Tool:
• Clarity of Vision: Helps the entrepreneur articulate their vision, mission, and
objectives.
• Risk Mitigation: Identifies potential challenges and includes strategies for addressing
them.
• Strategic Focus: Keeps the business focused on key activities and long-term priorities.
1. Executive Summary
2. Business Description
3. Market Analysis
• Organizational chart.
7. Operations Plan
• Focuses on how the business will operate:
8. Financial Plan
• Break-even analysis.
9. Appendix
Step 1: Research
• Conduct in-depth market research to understand industry trends, customer needs, and
competition.
• Clearly identify the primary goal of the business plan, such as securing funding,
outlining business operations, or preparing for growth.
• Use the standard sections of a business plan as a framework and tailor them to the
specific business.
• Write detailed content for each section, ensuring clarity and consistency:
• Share the draft plan with mentors, advisors, or business consultants to gather feedback.
• Edit and proofread the business plan for clarity and professionalism.