SVKM’s NMIMS ASMSOC – Course Outline

Course 742QT0C008
Code
Course Research Methodology
Title
Course Dr. A. Aparna, Dr. Yogesh Funde, Dr. Vanita Sharma, Dr. Mukund
Instructor/s Tripathi, Prof. Surendar Gade, Dr. Rajeev Shrivastava
Course 4
Credit
Program B. Com Hons Semester- V
and
Semester
Pre- 1. Learners should have fundamental knowledge about various
Requisite aspects/ disciplines of business
2. Learners should have clarity about fundamentals of
mathematics and statistics

Learning 1. To become knowledgeable about principles and the use of research

Objectives methods in several business functional areas. (PLO 1a)
2. To evaluate and analyze the data in order to develop business
strategies. (PLO 2b)
3. To use a research report as a means of demonstrating strong oral
and writing communication. (PLO 3a)

Learning 1. Students would be able to use a wide range of concepts and

Outcomes instruments that are employed in diverse disciplines of research
studies.
2. Learners would be able to analyse and interpret data through
descriptive and inferential statistics.
3. Learners would be able to present their findings in a clear,
accurate and concise manner through research report.
Course The course "research methodology" is widely applicable to many academic
Description fields. It involves gaining an awareness of all the procedures involved in
conducting research in many academic subjects. Research in a variety of
fields, including operations, marketing, finance, and human resource
development, can be done with this course.

Evaluation Specific % AOL Intended CLOs to be

Pattern Assessment Weighta Instruments Assessed
Methods / ge
Task
CL CL CL CL CL
O1 O2 O3 O4 O5
Mid Term 20% (20 Test Paper √ √
Test marks)

Class 15% Assignment √ √

Assignment (15 Submission
Marks)

Research 15% Project √ √ √

Paper (15 Submission
Marks)

TEE 50% √ √ √
(50
Marks)
 ICA Breakup

Mid Term Exam:

Mid term examination will be held between 12th September and 14th September
Syllabus : Module 1 to Module 6, tentatively

Class Assignment:
02 class assignments of 15 marks each to be conducted and will be scaled down to
15 marks finally.
Class Assignment 1 in the month of August 2024, 2nd class assignment in the
month of November, 2024.

Research Paper:
Group projects to be allotted in a group of 4 to 5 students. Research Project to be
submitted by the third week of November. Research paper is to be allocated 15
marks and is desired to encourage students to publish their work in reputed
journals, if found suitable and worthy.

Course Session Plan

Session Topics / Module Chapters (Mention Page

Numbers) / Articles /
Cases / Material and
Activities
Mention Topic / Module with Learning
Outcome
1-4 Module I Introduction to Research Kumar Ranjit. Research
(a) Research: Meaning & Objectives Methodology: A Step by
(b) Types of Research Step
(c) Characteristics of a good research Guide for Beginners. 4th
(d) Problems / Limitations of research Edition, Sage
(e) Scientific Method in Research: Publication, 2019.
Meaning and Characteristics Chapter 1, Page 10-29.
Module Learning outcome:
Students should be able to understand
the
necessity of research in business
decisions.
 5-7 Module II Research Process Kumar Ranjit. Research
(a) Steps Involved in research process Methodology: A Step by
Module Learning outcome: Step Guide for
Students will learn a series of systematic Beginners. 5th
procedures that a researcher must go Edition, Sage
through to conduct research. Publication, 2019.
Chapter 2, Page 34-42.
8 - 10 Module III Research Problem Kumar Ranjit. Research
(a) Research Problem: Meaning Methodology: A Step by
(b) Sources of Research Problem Step Guide for
(c) Criteria for Selecting a Research Beginners. 5th
Problem Edition, Sage
(d) Formulation of Research Problem Publication, 2019.
Module Learning outcome: Chapter 4, Page 63-77.
Students will be able to review the
existing
literature, identify research gaps and
formulate research problem.
11 -16 Module IV Research Design Chawla and Sondhi.
(a) Research Design: Meaning Research Methodology:
(b) Research Design Framework – Concepts and Cases. 2nd
(i) Exploratory Research (Case study, Edition, Vikas
Observation, Interview, GD, Focus Publishing House, 2016.
Groups) Chapter 3, Page 51-63.
(ii) Descriptive Research (Cross sectional Chapter 4, Page 69-87.
studies, Longitudinal studies)
(iii) Causal Research (Experiments:
Meaning, Variables in experiments, Lab
Experiments and Field Experiments,
Types of experiments
(c) Types of errors affecting research
design.
Module Learning outcome:
Students will be able to choose
appropriate
research design for a given research
problem
17 - 19 Module V Secondary Data Chawla and Sondhi.
(a) Secondary Data: Meaning Research Methodology:
(b) Sources of Secondary Data Concepts and Cases. 2nd
(c) Advantages and Disadvantages Edition, Vikas
(d) Evaluation of Secondary Data Publishing House, 2016.
Module Learning outcome: Chapter 5, Page 95-115.
Students will be able to evaluate
appropriateness of secondary data
sources
and collect secondary data.
20 - 25 Module VI Primary Data Chawla and Sondhi.
(a) Primary Data: Meaning Research Methodology:
(b) Advantages and Disadvantages Concepts and Cases. 2nd
of Primary Data Edition, Vikas
 (c) Types of PD - Quantitative Data Publishing House, 2016.
and Qualitative Data Chapter 6, Page 120-148.
(d) Advantages and Disadvantages –
Quantitative and Qualitative Data
(e) Quantitative Data Collection Method
(f) Qualitative Data Collection
Method (Observation, Depth
Interview, Delphi Techniques, Focus
Groups, Projective Techniques)
Module Learning outcome:
Students will learn various primary data
collection methods and choose the correct
method(s) for a research problem under
study.
26-30 Module VII Measurement and Scaling Chawla and Sondhi.
(a) Measurement and Scaling: Meaning Research
(b) Properties of Scales and Measurement Methodology: Concepts
Scales on the basis of the scale and
characteristics they possess (Nominal Cases. 2nd Edition, Vikas
Scale, Ordinal Scale, Interval Scale, Ratio Publishing House, 2016.
Scale) Chapter 7, Page 167-187.
(c) Types of Scales / Scaling Techniques
- Comparative Scaling Techniques and
Non-Comparative Scaling Techniques
Module Learning outcome:
The module will be able to design the
scaling tools that helps in
operationalization of concepts and
objectively collect data
31 - 33 Module VIII Questionnaire Design Chawla and Sondhi.
(a) Questionnaire: Meaning Research
& Characteristics Methodology: Concepts
(b) Steps in designing a questionnaire and
(Determine what information is Cases. 2nd Edition, Vikas
needed, Type of Questionnaire, Type of Publishing House, 2016.
questions, Wording of the questions, Chapter 8, Page 200-231.
Sequence & Layout, Pre-Test, Revise
and prepare final questionnaire)
Module Learning outcome:
Students will be able to develop effective
questionnaires that can act as an objective
research instrument
34-38 Module IX Sampling Chawla and Sondhi.
(a) Sampling: Meaning Research
(b) When are sampling & census Methodology: Concepts
appropriate and
(c) Sampling and Census – Advantages Cases. 2nd Edition, Vikas
and Disadvantages. Publishing House, 2016.
(d) Sampling Process Chapter 9, Page 249-267.
(e) Sampling Methods / Techniques -
Probability Sampling and Non
 Probability Sampling
(f) Sample Size Calculation
Module Learning outcome:
Students will be able to choose correct
sampling method(s) and decide sample
size for a research study
39 - 40 Module X Data Processing Chawla and Sondhi.
(a) Data Processing: Meaning Research
(b) Steps in Processing Data Methodology: Concepts
(Editing, Coding, Classification, and
Tabulation, Graphical Cases. 2nd Edition, Vikas
Presentation) Publishing House, 2016.
Module Learning outcome: Chapter 10, Page 274-
Students will be able to carry out the 290.
process of editing, coding, classifying and
presenting data collected from the field
41 - 42 Module XI Data Analysis Chawla and Sondhi.
(a) Measures of Central Tendency: (i) Research
Mean Methodology: Concepts
(ii) Median (iii) Mode and Cases. 2nd Edition,
(b) Measures of Dispersion: (i) Range (ii) Vikas Publishing House,
Standard Deviation 2016.
(c) Concept of Correlation and Regression Chapter 11, Page 330-
(No numerical related to this module to 338.
be asked in exam) Chapter 15, Page 517-
523.
Module Learning outcome:
Basic understanding of data handling,
analysis is expected as a pre-requisite.
This
module will help in revisiting data
analysis
techniques that can be used for the
purpose of research.
43 - 58 Module XII Hypothesis Chawla and Sondhi.
(a) Hypothesis: Meaning Research Methodology:
(b) Types of Hypothesis (Null Concepts and Cases. 2nd
and Alternate) Edition, Vikas
(c) Types of Errors (Type I Error and Publishing House, 2016.
Type 2 Error) Chapter 12 & 14
(d) Steps involved in hypothesis testing
(e) Types of hypothesis tests:
1. Continuous variable:
(i) One sample test:
- Z-test (Parametric)
- T-test (Parametric)
- Wilcoxon Sign-test for one
sample (Non-Parametric)
(ii) Two sample Test:
Independent sample:
- Z-test (Parametric)
 - T-test (Parametric)
- Mann-Whitney U test for
two independent sample
(Non-Parametric)
Paired sample:
- Paired T-test (Parametric)
- Wilcoxon Signed rank-test for
paired sample (Non-Parametric)
2. Categorical
variables: Chi square test:
- Goodness of fit
- Test of Association

Module Learning outcome:

Students will be able to perform basic
hypothesis tests for testing of a mean
and comparing means
59-60 Module XIII Report Writing Chawla and Sondhi.
(a) Report: Meaning Research Methodology:
(b) Principles / Characteristics of research Concepts and Cases. 2nd
report Edition, Vikas
(c) Types of Reports Publishing House, 2016.
(d) Report Format Chapter 21, Page 717-
(e) Steps in Report Writing 738.
(f) Footnotes and References

Module Learning outcome:

Students should be able to present
findings and recommendations in a
clear, concise and coherent manner.
Prescribed Text Books:
1. Kumar Ranjit. Research Methodology: A Step by Step Guide for
Reading Beginners. 4th Edition, Sage Publication, 2014.
List and Research Methodology: Concepts and Cases.
References 2nd Edition, Vikas Publishing House, 2016.
References:
1. Cooper, Schindler & Sharma. Business Research Methods.
McGraw
Hill, New Delhi. 12th Edition, 2018.
2. Anderson, Sweeney, Williams. Statistics for Business and
Economics. Cengage learning custom publishing, 14th Edition,
2020.
 Prepared by Faculty Approved by Program Approved by Associate
Members Chairperson Deans
Dr. A. Aparna

Approved by I/C Dean –

ASM SOC