Birla Institute of Technology & Science, Pilani

Work Integrated Learning Programmes Division

Second Semester 2024-2025
Digital Learning Handout
Part A: Content Design
Course Title Data Visualization and Communication / Data Visualization
Course No(s) BA ZC420/MBA ZG539/PDBA ZG539
Credit Units 4
Credit Model
Instructors Dr. Arindam Roy (LEAD) ATANU GHOSH
Version No:
Date: 11-01-2025
Course Description:
Need for visualization, Presentation and visualization of data for effective communication, the
importance of context and audience, choosing an effective visual, Visualizations of a single
number, Visualizations for comparisons, Displaying relative performances, Visualizing survey
results, Visualizations for Ranking and Branching, Visualizations for parts of a whole,
Visualizing correlations and regression, Visualizing Qualitative Data, Visualizing Trends, Tree-
based visualizations, Visualizing Geo Data, Techniques for visualization of high dimensional
data & discovered patterns, Common mistakes in dashboards, Visual perception, Create
interactive Dashboards and Stories.
Course Objectives

No Description

CO1 The course aims at understanding the concept of good data visualization

CO2 Best Practices of Dashboard Design

CO3 Data Visualization using Tableau

CO4 Data Visualization using Python (Bokeh/Matplotlib/Seaborn)

Text Book(s):
T1 Storytelling with Data, A data visualization guide for business professionals, by Cole
Nussbaumer Knaflic; Wiley
T2 Visual Analytics with Tableau, Alexander Loth

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Reference Book(s) & other resources:
R1 Hands on Data Visualization with Bokeh: Interactive web plotting for Python using Bokeh, by
Kevin Jolly
R2 Mastering Microsoft Power BI, Greg Deckler, Brett Powell

Learning Outcomes: Students will be able to

No Learning Outcomes

LO1 Concepts and best practices of Data Visualization

LO2 Best practices of Information Dashboard Design

LO3 Data Visualization using Tableau

LO4 Data Visualization using Python (Bokeh/Matplotlib/Seaborn)

Part B: Learning Plan

Contact List of Topic Title Sub-Topics Reference
Session
 Grabbing Audience T1 Ch4 and class
Introducing Data Attention materials
1
Visualization  Examples of pre-attentive
attribute usage
Introducing Data  Examples of usage of T1 Ch5 and class
Visualization traditional design concept materials
2 in visuals design
 Gestalts' Principle of Visual
Medium
Designing Data  Cognitive Load and Clutter T1 Ch3 and class
3
Visualization  Visual Ordering materials
 Use of Contrast T1 Ch3 and class
 Guidelines for decluttering materials
Designing Data of visuals
4
Visualization  Designing great
visualizations
 Visual Perception
Data Visualization Introduction and Getting T2 Ch1 and class
5
with Tableau started with Tableau materials
6 Data Visualization Adding Data Sources in Tableau T2 Ch2 and class

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 with Tableau materials
Data Visualization Creating Data Visualization T2 Ch3 and class
7
with Tableau materials
Data Visualization Aggregate Functions, Calculated T2 Ch4 and class
8
with Tableau Fields and Parameters materials
Data Visualization Table Calculations and Level of T2 Ch5 and class
9
with Tableau Detail Calculations materials
Data Visualization Maps T2 Ch 6 and class
10
with Tableau materials
Data Visualization Advanced analytics and dashboards T2 Ch7 and class
11
with Tableau materials
Data Visualization Interactive dashboards and T2 Ch8 and class
12
with Tableau storyline materials
Data Visualization Creating reports with Power BI R2, class materials
13
with Power BI
Data Visualization Creating reports with Power BI R2, class materials
14
with Power BI
Data Visualization Creating reports with Power BI R2, class materials
15
with Power BI
Data Visualization Matplotlib, Pyplot, Seaborn and R1, class materials
16
with Python Bokeh

Experiential Learning Components:

Describe objective, outcome of Experiential Learning Component and the lab infrastructure needed
(virtual, remote, open source etc..) number of lab exercises needed, etc.
1. Lab work: None
2. Project work: None
3. Case Study: None
4. Simulation: None
5. Work Integrated Learning Assignment: Two assignments
6. Design work/ Field work: None

Objective of Experiential Learning Component:

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1. To learn creating visualizations and compile dashboard
2. To learn creating storylines

Scope of Experiential Learning Component:

1. Creating reports and dashboards using Tableau and Power BI
2. Assignments will be planned based on some real world dataset and use case

Lab Infrastructure: None

Evaluation Scheme:

Legend: EC = Evaluation Component; AN = After Noon Session; FN = Fore Noon Session

Evaluation Name Type (Open Weight Duration Day, Date,
Component book, Closed Session, Time
(Quiz, Lab, Project, Mid-
book,
term exam, End semester
Online, etc.)
exam, etc.)
Assignment 1 Online 15% 1 week February 17-27,
EC – 1*
2025
Assignment 2 Online 15 % 10 days April 1-10, 2025
EC - 2
Mid-Semester Test Closed Book 30% 2 hours 21/03/2025
(AN)
Comprehensive Exam Open Book 40% 2½ 23/05/2025
EC - 3 (AN)
Hours

EC1* (20% - 30%): Quiz (optional): 5-10 %, Lab Assignment/Assignment: 20% - 30%
Syllabus for Mid-Semester Test (Closed Book): Topics in Contact session: 1 to 8
Syllabus for Comprehensive Exam (Open Book): All topics

Important Links and Information:

eLearn Portal: https://elearn.bits-pilani.ac.in
Students must visit the eLearn portal regularly and stay updated with the latest announcements
and deadlines.
Contact Sessions: Students should attend the online lectures as per the schedule provided on the
eLearn portal.
Evaluation Guidelines:
1. EC-1 consists of either two Assignments or three Quizzes. Students will attempt them
through the course pages on the eLearn portal. Announcements will be made on the portal
in a timely manner.
2. For Closed Book tests: No books or reference material of any kind will be permitted.
3. For Open Book exams: “open book” means text/ reference books (publisher copy only) and
does not include any other learning material. No other learning material will be permitted
during the open book examinations. For Detailed Guidelines refer to the attached document.

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 EC3 Guidelines
4. If a student is unable to appear for the Regular Test/Exam due to genuine exigencies, the
student should follow the procedure to apply for the Make-Up Test/Exam, which will be
made available on the eLearn portal. The Make-Up Test/Exam will be conducted only at
selected exam centres on the dates to be announced later.
It shall be the responsibility of the individual student to be regular in maintaining the self-study
schedule as given in the course handout, attend the online lectures, and take all the prescribed
evaluation components such as Assignments/Quizzes, Mid-Semester Tests and Comprehensive
Exams according to the evaluation scheme provided in the handout.

********************

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