POB Syllabus
POB Syllabus
SYLLABUS
Section 1: The Nature of Business
• Definition of business
• Characteristics of business
• The role of business in society
• Business and economic activities
• Types of businesses:
• Sole trader
• Partnership
• Companies (private and public)
• Co-operatives
• Franchises
• State corporations
• Classification of businesses (private vs.
public sector, profit vs. non-profit
organizations)
• The role of the entrepreneur
• Factors of production (land, labor, capital,
entrepreneurship)
Section 2: Internal Organizational
Environment
• Organizational structure
• Levels of management
• Functions of management (planning,
organizing, directing, controlling)
• Leadership styles (autocratic, democratic,
laissez-faire)
• Communication in business
• Importance of teamwork
Section 6: Marketing
• Definition of marketing
• The marketing mix (product, price, place,
promotion)
• Market research (methods, importance)
• Advertising and sales promotion
• E-commerce and digital marketing
• Consumer behavior