CHAPTER-1

INTRODUCTION

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 CHAPTER-I

1.1 INTRODUCTION

A study on consumer satisfaction towards redmi mobile phones in Tirupur.

INTRODUCTION

Today communication is the most important gift self-gifted by man. It acts as a nepository of
wisdom, a propeller for the advancement of knowledge and the telescope to view the vision of
the future. A mobile phone is a device that can make and mceive telephone calls over a radio
link while moving around a wide grographic arta. India’s mobile phone ladustry is one of the
fastest growing Industries in the world. Cuammer satisfaction is a measure of how products
and services supplied by a company meet customer expectation. It is seen as a key performance
indicator within business and is often part of a balanced scorecard. In a competitive
marketplace where business competes for customers, castomer satisfaction is seen as a key
differentiatum and increasingly has become a kay element of business strateg

1.1.1REDMI MOBILES

Rodan, a rapidly growing company in the mobile industry, is consistently introducing

innovative devices to meet consumer trends. Founded in April 2010, it initially produced
popular brand devices like Redmi by Xiaomi. In August 2011, Redmi released its first
smartphone, gaining significant market share in China. The headquarters, led by CEO Lei Jun
and Hugo Barra, announced the M131 smartphone in India on April 23, 2015, marking
Xiaomi’s entry into the Indian market.

Redmi is known for its diverse lineup, including the Xiaomi Redmi GO, MI31, Redmi 5A, and
Redmi Note Bipro, offering stylish designs and advanced features at affordable rates.
Considered budget smartphones, Redmi devices boast HD videos, graphics, animations, and
multimedia capabilities, making them popular among Chinese consumers.

Currently, Redmi is gearing up to launch the Redmi AI smartphone in India, targeting the entry-
level segment. While the regular Redmi 10a series exists in the same price range, the Redmi
AI is expected to differentiate itself by offering a stock Android experience. This move aligns
with Redmi’s strategy to provide budget-friendly yet feature-rich smartphones, contributing to
the company’s rapid growth in the mobile sector.

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1.2STATEMENT OF THE PROBLEM

This research is pertaining to find out the present customer satisfaction of smart phones in the
study area with special of redmi mobiles. The study on consumer satisfaction helps to know
who the customers were, what they want ,how they use react to the mobile. The customers were
carefully studied by conducting survey on customer satisfaction. This study will help to gain
knowledge about the market factors influencing the customer to prefer faced by on using such
brands and so on.

1.3 SIGNIFICANTION OF THE STUDY

The study on consumer satisfaction towards Redmi mobile phones In Tirupur holds significant
implications for both Redmi and the local consumer market. By delving into the preferences
and experiences of consumers in this specific region, the study can unearth invaluable insights
that directly inform strategic decisions for Redmi. For instance, if the research reveals that
consumers in Tirupur highly value battery life and build quality but are dissatisfied with certain
aspects of the user interface, Redmi can tailor its product development and marketing efforts
accordingly. By addressing these specific pain points, Redmi can enhance customer
satisfaction, foster brand loyalty, and gain a competitive edge in the local market. Moreover,
the findings of the study can benefit consumers themselves by empowering them with
information to make more informed purchasing decisions. Armed with knowledge about which
features and aspects of Redmi phones are most valued by their peers in Tirupur, consumers can
confidently select products that best align with their needs and preferences. Overall, the study
serves as a bridge between consumer expectations and product offerings, facilitating mutual
understanding and driving continuous improvement in the Redmi mobile phone ecosystem
within Tirupur.

1.4 OBJECTIVES OF THE STUDY

❖ To understand the demographic factors of the respondent

❖ To determine the factors influencing the people to buy redmi mobile
❖ To find out the consumer satisfaction toward Redmi mobile in Tirupur
❖ To analyse the problems faced by redmi users
❖ To provide funding and suggestion regarding redmi mobiles

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1.5 SCOPE OF THE STUDY

The scope of the study is to find out the consumer satisfaction with reference to Redmi
mobiles. The study covers the different aspects of customer satisfaction the research indudes
collecation the research indudes collecation of data from various people different walk of life
and an assessment has been made the Influence of various consumers to understand the usage
pattern of mobile phones consumer and the reason for dissatisfaction this study is limited to
Tirupur

1.6 RESEARCH DESIGN ;

This study employs a survey to gauge consumer satisfaction with Redmi phones in Tirupur,
utilizing statistical analysis to uncover influencing factors for enhanced market understanding.

1.6.1 NATURE OF STUDY ;

This study is focused on describing the levels of consumer satisfaction with Redmi mobile
phones in Tirupur.

1.6.2 NATURE OF DATA ;

❖ primary data
❖ secondary data

1.6.3 SOURCE OF DATA;

PRIMARY DATA

Primary data is data that is collected by a researcher from first hand source using method like
survey , interview or experiment. It is collected with the research project in mind directly from
primary source. The reasonable has used questionarne method to be collected the primary data
from the consumer.

SECONDARY DADA

Secondary data refers to information that has already been collected , processed and published
by someone else. This data is not gathered firsthand but is instead derived from primary
sources. Example include book , article , government reports and data collected by other
researchers.

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1.7 SAMPLE DESIGN;

A Sample Design is the framework, or roadmap, that serves as the basis for the selection of a
survey sample and affects many other aspects of survey. The main objective of sample design
is to know the characteristic of the population centre say in same meaning in words.

1.7.1 NATURE OF POPULATION

This research investigates the level of satisfaction among customers regarding Redmi mobile
phones within the jurisdiction of the Tirupur Municipality

1 7.2 SIZE OF SAMPLE

The study on consumer satisfaction with Redmi mobile phones in Tirupur employed a sample
size of 90 participants, ensuring statistical significance and comprehensive insights. This
substantial sample represented various age groups, income levels, and usage patterns within
the local community. The project’s large sample size facilitated a thorough analysis of
consumer sentiments towards Redmi devices in Tirupur.

1.8 TOOLS FOR ANALYSIS;

The study on consumer satisfaction with Redmi mobile phones in Tirupur employed a range of
tools for comprehensive analysis. Quantitative data gathered from surveys was meticulously
analyzed using statistical software such as SPSS (Statistical Package for the Social Sciences).
This facilitated the computation of descriptive statistics, correlations, and regression analysis
to uncover patterns and relationships within the data. Additionally, qualitative responses from
participants were subjected to thematic coding techniques, enabling the identification of
recurring themes and sentiments across the dataset. To further delve into the textual feedback
provided by participants, sentiment analysis tools were employed. These tools aided in
quantifying and interpreting the sentiment expressed in open-ended responses, providing
valuable insights into consumer perceptions and preferences towards Redmi mobile phones in
the Tirupur region.

1.9 LIMITATION OF THE STUDY

❖ The study is limited only with Tirupur

❖ Due to time constraints is limited to 90

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1.10 CONCLUSION

In conclusion, the study on consumer satisfaction towards Redmi mobile phones in Tirupur
yielded valuable insights into the perceptions and preferences of consumers in the region.
Through a combination of quantitative surveys and qualitative analysis, it was found that
Redmi devices enjoy high levels of satisfaction among users. Factors such as affordability,
reliability, and feature-rich offerings were identified as key drivers of satisfaction. The
substantial sample size and comprehensive analysis using tools like SPSS and thematic coding
ensured robust findings. These findings not only underscore Redmi’s strong market presence
in Tirupur but also provide valuable feedback for the company to further enhance their product
offerings and customer experience in the region.

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 CHAPTER-II

REVIEW OF LITERATURE

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 CHAPTER-II

REVIEW OF LITERATURE

1. Sharma and Patterson (2000) If the customers are more engaged with the company, there
are chances that they will remain loyal for the company. An engaged customer will first try to
resolve the problem with the service provider instead of moving to other service provider.
Another strong enabler to strengthen the bond between customer and the company is an
effective communication and timely sharing of information between the customer and the client

2. According to Pontell (2000) the customer’s satisfaction is capable of stimulating repeat

purchases as well as ‘word of mouth advertising, which leads marketingthat is no longer
enough to speak of satisfying customers; rather, it is essential to seek to 'delight' them, which
is achieved when what is offered exceeds their expectations." that is, when "their desires and
wishes are exceeded."

3. Chu-Mei Liu (2002) inferred that Branding is important to manufacturers, retailers and
consumers. Brands with higher brand equity have higher sales. The growth of mobile phone
subscriptions is considerably faster in the Philippines. Advertising and promotion are
undertaken through cooperation between the service providers and mobile phone
manufacturers. The study tries to find out the effects of the different activities on consumer
choice of mobile phone brands.

4. Mandan, Bahran, & Maasomeh (2003) customer satisfaction is considered to be one of

the most important competitive factors and will be the best indicator of a company’s profit
ability in addition, customer’s satisfaction will drive company to improve their reputation and
image, to reduce customer’s turnover, and to increase attention to customers’ needs, Such
actions will help company create barriers to switching and improve business relationships with
their customers. Customer’s satisfaction is a measure of how products and services supplied by
a company meets or surpass customer’s expectation

5. Liang, Wei, (2004)Linked with old-fashioned physical store businesses. Mobile frequencies
offer customers sufficiently of unique value, such as no time based and longitudinal limitation,
and accessibility of information. These Smartphone structures bring us different stages of
suitability, and this device has arisen as an important statement tool in our lives. Concerning
the rapid extension of smart phone apps service, m-commerce is estimated to be the next trend
of Internet business after ecommerce.

8
6.Ramakrishnan Venkatesakumar, D. Ramkumar and P. ThillaiRajan, (2008). Confirms
that Brand loyalty and brand switching behavior of the consumers are evergreen issues of
research and strategic importance to the marketers and academic researchers. The current
research aims to address the significance of product attributes in brand switching behavior
through multi-dimensional scaling and results suggest that a set of product attributes trigger
the intention to switch the current brand

7. Shibashish. Chakraborty and Kalyan Sengupta (2008) endeavors to make a detailed

study on important demographic variables of customers affecting brand switching of
customers. This study will highlight pertinent aspects of prediction of switching proclivity of
customers from one service provider to another.

8.According to Nanda (2008) aesthetic design has to do with users' emotional reactions.
Emotional information affects human choices and preferences. Aesthetically pleasing designs
influence the key human sensory organ, the eyes. and therefore users get emotionally attached
to the device. Smart phones in different colors and sizes provide users with personalized
options. Nanda (2008), agree that "better aesthetics lead to users' perception of increased
usability".

9. Shakir Hafeez and S.A.F. Hasnu (2010) in their article titled, “Customer satisfaction for
cellular Phones in Pakistan: A Case Study of Mobil ink” have studied that Customer satisfaction
is a crucial element for the success of all businesses. One of the biggest challenges for a market
is how to satisfy and retain. The customers. Overall customer satisfaction and customer loyalty
is comparatively low among the consumers. The customer loyalty in mobile sector is relatively
low because it is an emerging industry.

10. Kimiloglu (2010) Buyers compare different smart phone brands regarding models and
attributes when it comes to making a purchase. The decisive factors however, vary for each
potential buyer. Some may focus on the price of a smart phone. Overall, these devices are
expensive due the applications they contain. Hence, a potential buyer will balance the price
with the attributes and then end up with a decision.

11. Farris (2010) defined customer satisfaction as the number of customers, or percentage of
total customers, whose reported experience with a firm, its products, or its services (ratings)
exceeds specified satisfaction goals. Customer satisfaction in total is equal to the emotional
perception. 16. Lynda Andrews, Judy Drennan, Rebekah Russell-Bennett, (2012) examine the
nature of consumers' perceptions of the value they derive from the everyday experiential

9
consumption of mobile phones and how mobile marketing (mmarketing) can potentially
enhance these value perceptions. The findings highlight ways to tailor m-marketing strategies
to complement consumers' perceptions of the value offered through their mobile phones.

12. Arvind Sahay and Nivedita Sharma (2010) focused on brand relationships are indeed
important for different categories of young consumers; second, to investigate the effect of peer
influence, family influence, and brand relationships on switching intentions amongst young
consumers; and third, to look at the impact of price changes on switching intentions in the
context of brand relationships. Researcher’s results suggest that young consumers develop
relationships on all brand relationship dimensions.

13. HandeKimiloglu, V. Aslihan Nasir, Süphan Nasir. (2010), aims to discover consumer
segments with different behavioral profiles in the mobile phone market. Pragmatic consumers
are found to give high importance to the functional, physical and convenience-based attributes
of the product. The abstemious group also gives importance to functionality along with design.
While value-conscious consumers focus strongly on price, the charismatic segment represents
the want-it-all group valuing many attributes such as technological superiority, practicality,
durability, functionality, and design. The study also includes findings and discussions about the
differences these clusters display in terms of their involvement and loyalty. styles.

14. Luca Petruzzellis (2010) referred and concluded that technology nowadays is overcome
by customer preferences and needs. In particular, the role of the brand is to be analyzed with
respect to its influence in shifting customer preferences from the technical performances
(tangible elements) to the emotional symbolic ones (intangible elements). The researchers had
provided an analysis of the brand attitude and perception tested and viewed through user eyes.

15. Harsha de Silva (2011) generally shows that adoption of (primarily) mobile telephones
has significant benefits not just to the adopter, but to the community at large. In this context,
the objective of the current article is to examine, from a user Perspective, the influences (as
well as the interplay of these influences) on mobile phone adoption by the poor in a selected
set of countries in the emerging Asian region.

16. Singh (2011) conducted a mobile phone satisfaction survey in Punjab with a sample of size
of 1000 respondents. The seven major parameters Viz. convenience, responsiveness, reliability,
tangible, assurance, network quality and economy were studied. Findings of the study are 9
availability of modern equipment, timely delivery of bills, fulfilling the needs of the customer,
ease of understanding of schemes and offering.

10
17. SanySanuriMohd, Mokhtar, Ahmed AuduMaiyaki, NorzainibtMohd Noor
(2011)explores the relationship between service quality and customer satisfaction on customer
loyalty with regards to mobile phone usage among the postgraduate students of a university in
Northern Malaysia. The results show that both service quality and customer satisfaction
significantly affect the level of customer loyalty of mobile phone users in Malaysia. It was
therefore, recommended that mobile service providers should pay special attention to their
service quality and the factors that drive customer satisfaction.

18. Ahmed Alamro, Jennifer Rowley, (2011) explored that there are 11 antecedents of brand
preference; these can be theoretically clustered into three groups: awareness antecedents
(controlled communication (advertising), and uncontrolled communication (publicity, word of
mouth) image antecedents (service value attributes (price, quality), provider attributes (brand
personality, country of origin, service (employee location), and corporate status (corporate
image, corporate reputation) and customer attribute antecedents (satisfaction, perceived risk,
and reference group). Multiple regressions showed the contribution of each of these
antecedents to brand preference.

19.T.Kavipriya and P.Renugarajan (2012) in their article, “User’s Level of Satisfaction with
mobile phone service providers with Special Reference to Tirupur

District, Tamil Nadu” has point out in recent the demand for mobile phone is increasing.
Though cell phone industry has its origin in the recent past and growth has been excellent. And
the market for cell phone has become very competitive. The finding of the study to market their
services, every company is adding many new features. Day by day, many new competitors
enter the market with new attractive schemes, provide additional facilities, adding new features
to existing ones, reduce the charges of incoming and outgoing calls, introduce varieties of
handsets, models a healthy competition that benefits the subscribers.

20. Lynda Andrews, Judy Drennan, Rebekah Russell-Bennett, (2012) examine the nature
of consumers’ perceptions of the value they derive from the everyday experiential consumption
of mobile phones and how mobile marketing (mmarketing) can potentially enhance these value
perceptions. The findings. Highlight ways to tailor m-marketing strategies to complement
consumers’ perceptions of the value offered through their mobile phones.

11
21. Ajax Persaud, Irfan Azhar, (2012) concludes that consumers’ shopping style, brand trust
and value are key motivations for engaging in mobile marketing through their smart phones.
Further research should focus on specific tactics marketers use to engage customers beyond
marketing messages, that is, how theyEngage customers in dialogue to build relationships,
encourage purchases and build loyalty. This could reveal how customers really want to engage
in mobile marketing.

22.Vipan Bansal and Bindu Bansal (2013) have studied the customer satisfaction of Mobile
phone service users operating in Malwa Punjab”. This paper is used to trace the reason for
purchasing mobile phones and usages of mobile phone applications. This study revealed that
SMS is the most widely used Valued Added Service. The results revealed that most of the
respondents were satisfied with their current service provider, show maximum willingness for
shifting to Airtel.

23. Dr.T.N.R.Kavitha and Mr.R Mohana Sundaram (2014) in their study entitled “A Study
on Customer Satisfaction towards Samsung Mobile Phone in Erode City”.This paper carried
out with an objective to determine the consumer preference and satisfaction. This paper
concentrated on one particular mobile phone brand called Samsung and its Price, quality, color
and satisfaction level. The findings of the study are all customers are satisfied with after sale
services of Samsung mobile brand.

24. S.Namasivayam, M.Prakash and M.Krishnakumar (2014) Customer Satisfaction

should be the main aim of a business. It is essential for businesses to effectively. Manage
customer satisfaction. To be able do this, firms need reliable and representative measures of
satisfaction. The importance of customer satisfaction diminishes when a firm has increased
bargaining power the researcher has conducted this study to find out the level of customer
satisfaction towardsSamsung smart phones. The target respondent includes those customers
who are using the Samsung smart phones. The collected data was edited, coded and tabulated
by using some statistical tools..

25. Mehran Rezvani; Seyed Hamid Khodadad Hoseini: Mohammad Mehdi Samadzadeh
(2016) the results suggested that volume and valence, two clements of WOM, affect CBBE and
no significant relationship between source type and brand equity was Mehdi

12
REFERENCE

1. Sharma and Patterson, (2000)

https://www.emerald.com/insight/content/doi/10.1108/09564230010360182//h tml

2. Pontell (2000) https://www.researchgate.net/publication/220438701

3. Chu-Mei Liu (2002) https://journals.sagepub.com/doi/abs/10.1177/1548051816632358

4. Mandan, Bahran, & Maasomeh (2003) customer satisfaction

5. Liang and Wei, 2004https://www.researchgate.net/publication/262316365

6. Ramakrishnan Venkatesakumar, D. Ramkumar and P. ThillaiRajan, (2008)

https://journals.sagepub.com/doi/abs/10. 1177/0258042X0803300109

7. Shibashish, Chakraborty and Kalyan Sengupta (2008).

https://journals.sagepub.com/doi/10.1177/0258042X0803300102

8. Nanda et al., (2008)https://www.researchgate.net/publication/220535071

9. Luca Petruzzellis et al., (2010) https://www.researchgate.net/publication/241472316

Mobile_phone_choice Technology versus marketing The brand effect in the Italian market

10. Arvind Sahay and Nivedita Sharma (2010)

https://www.researchgate.net/publication/312686609 Brand Relationships and Switching
Behaviour for Highly Used Products in Young Consumers

11. Shakir Hafeez and S.A.F Hansu (2010) “customer satisfaction for cellular phones in
Pakistan

12. Kimiloglu et al. (2010)https://www.researchgate.net/publication/314131535

13. Farris et al., (2010)https://www.researchgate.net/publication/262449342 11

14. Hande Kimiloglu, V. Aslihan Nasir, Süphan Nasir, (2010), aims to discover consumer
segments with different behavioral profiles in the mobile phoneMarket

16. Ahmed Alamro, Jennifer Rowley, (2011)

http://shodh.inflibnet.ac.in/bitstream/123456789/455/4/04 .pdf

17. Singh (2011) “mobile phone satisfaction survey in Punjab”.

13
18. SanySanuriMohd, Mokhtar, Ahmed AuduMaiyaki NorzainibtMohd Noor
(2011)http://www.e-journal.uum.edu.my/index.php/jbma/article/view/6795

19. Lynda Andrews, Judy Drennan, Rebekah RussellBennett, (2012)

https://www.researchgate. Net/publication/241699822

20. Ajax Persaud, Irfan Azhar, (2012)http://shodh.inflibnet.ac.in

21. T.Kavipriya and P.Renugarajan (2012) “user’s level of satisfaction with mobile
phonesservice providers”

22. Vipan Bansal and Bindu Bansal (2013) “customersatisfaction of Mobile phone serviceusers
operating in Malwa Punjab”

23. Dr.T.N.R.Kavitha and Mr.R. Mohana Sundaram (2014) “A Study on customersatisfaction

towards Samsung towards Samsung Mobile Phone InErode City.

24. S.Namasivayam, M.Prakash and M.Krishnakumar (2014) Customer Satisfaction.

25.Mehran Rezvani; Seyed Hamid Khodadad Hoseini: Mohammad Mehdi Samadzadeh (2016)
the results suggested that volume and valence, two elements of WOM, affect CBBE and no
significant relationship between source type and brand equity was seen

14
 CHAPTE-III

OVERVIEW OF THE STUDY

15
 CHAPTER- III

PROFILE OF THE COMPANY

3.1 INTRODUCTION

Mobile phones, also known as cellular phones or cell phones, enable users to make and receive
calls via radio links while moving across wide geographic areas. Beyond basic telephony,
modern mobiles offer various services such as text messaging, multimedia messaging (MMS),
email, internet access, Bluetooth connectivity, business applications, gaming, and photography.

The development of mobile radio communication devices began in 1973, marking the inception
of this technology. India’s mobile phone industry, formally launched in July 1995, quickly
became one of the world’s fastest-growing industries. In the initial years after their
introduction, monthly subscriptions in India increased gradually, reaching between 0.05 to 0.1
million by December 2002. However, from 2003 to 2005, India experienced an exponential
surge, with two million mobile subscribers being added every month during this period.

Although India’s mobile phone market witnessed remarkable growth, the United States and
China remain the two countries with more mobile phones than India. The paragraph concludes
by noting that the technology behind mobile phones has its roots in the late 1930s when the
concept was first introduced, highlighting the long history and continuous development of
mobile communication technology.

3.2 REDMI

Redmi, a subsidiary of Xiaomi, has made a significant impact on the Indian smartphone market
since its introduction. Launched initially as a budget smartphone line in July 2013, Redmi
quickly gained popularity among Indian consumers due to its combination of affordability and
impressive features. Over time, Redmi evolved into a separate sub-brand of Xiaomi, focusing
on offering entry-level and mid-range devices tailored to the Indian market’s preferences and
demands.

Redmi phones in India typically run on Xiaomi’s MIUI user interface, providing users with a
customized and feature-rich experience on top of the Android operating system. The brand’s
product lineup is strategically segmented to cater to different segments of the Indian
population:

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Entry-level Redmi:These smartphones are designed to meet the basic needs of users at an
affordable price point. Despite their low cost, they offer essential features and reliable
performance, making them popular choices among budget-conscious consumers and first-time
smartphone buyers.

Mid-range Redmi Note: The Redmi Note series occupies a prominent position in the Indian
smartphone market, offering a balance of performance, features, and affordability. These
devices often boast larger displays, enhanced camera capabilities, and better hardware
specifications compared to entry-level models, attracting users

looking for more advanced features without breaking the bank.

Redmi’s success in India can be attributed to its strategic pricing, aggressive marketing
campaigns, and a robust distribution network that reaches both urban and rural areas across the
country. The brand’s commitment to continuously innovating and introducing new
technologies at accessible price points has solidified its position as one of the top smartphone
brands in India.

In conclusion, Redmi’s introduction to the Indian market has reshaped the smartphone
landscape by democratizing access to high-quality devices at affordable prices. With its focus
on offering value-driven products tailored to the diverse needs of Indian consumers, Redmi
continues to be a dominant force in India’s highly competitive smartphone market.

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3.3 COMPANY DETAILS

Native name 红米

Company type Subsidiary

Founded July 2013; 10 years ago

(as Xiaomi Redmi series)

10 January 2019; 5 years ago

(subsidiary of Xiaomi)

Key people Thomas Wang (General Manager)

Products Smartphones

Power banks

Laptops

Smart TVs ,Wireless Earbuds

Parent Xiaomi

Website www.mi.com

3.4 COMPANY HISTORY

2013

The first Redmi phone Redmi (Red Rice in Mandarin), released in China in 2013, was first
launched on Xiaomi’s website, with consumer sales beginning on 12 July 2013. The phone was
internationally released under the Redmi brand in early 2014.

2014

On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone,
eight minutes after being made available to buy on Xiaomi’s website. Criticism regarding the
release of Redmi phones included the notion that the firm may be exaggerating its sales by
releasing them in small batches, causing them to quickly sell out.

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On 4 August, The Wall Street Journal reported that in China’s smartphone market, Xiaomi
overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in
smartphone shipment rankings, while Samsung had a 12% market share during this time.
Yulong and Lenovo both had a 12% market share during this time.Redmi sales were attributed
as contributing to Xiaomi’s increased shipment rankings in the smartphone market.Conversely,
in the first quarter of 2014, Xiaomi held a 10.7% market share.

2015

The Redmi Note 3 launched on 24 November 2015; unlike its predecessor, it does not have a
user-changeable battery or microSD slot. It uses the MediaTek Helio X10 Octa-core 2.0 GHz
Cortex-A53 SOC with the PowerVR G6200 GPU. The Snapdragon variant of the phone,
released later the same year, is based on the Snapdragon 650 and has microSD support.

2016

In July 2016, the actors Liu Shishi, Wu Xiubo and Liu Haoran became the first ambassadors of
the Redmi series in China. Redmi Pro has appeared as Pro lineup in Redmi series.

On 25 August, Xiaomi unveiled the Redmi Note 4, powered by MediaTek’s Helio X20 deca-
core processor clocked at 2.1 GHz. The device has 2 GB RAM and 16 GB of internal storage.
It has a 5.5-inch Full-HD display and a 13 MP rear camera and 5 MP front camera. It runs on
Android 5.1 Lollipop and is powered by a 4,100 mah battery.

In November, Xiaomi released its new budget phone, Redmi 4. It has a polycarbonate body,
dual-SIM support and runs on MIUI 8 based on Android 6.0.1 Marshmallow. The Redmi 4 has
a 5-inch 720x1280 pixels display, is powered by a 1.4 GHz octa-core processor, and has 2GB
of RAM.

2017

In January 2017, the Xiaomi Redmi Note 4x based on Qualcomm Snapdragon 625 Chipset
became the company’s first major launch of 2017. It is an upgraded version of the previously
released Redmi Note 4 based on the MediaTek Helio X20 chipset. The device is known as
Redmi Note 4 in regions where the original Redmi Note 4 was not released.

In December, Xiaomi unveiled the Redmi 5 and 5 Plus. They are the first phones in the Redmi
series with an 18:9 screen aspect ratio. The EU release was set to January 2018 and prices were
set to €170 for the Redmi 5 and €215 for the Redmi 5 Plus.

19
2018

In February 2018, Xiaomi unveiled the Redmi Note 5 and Note 5 Pro. They are the first phones
from Xiaomi to feature facial recognition.

In May, Xiaomi unveiled the Redmi S2, also known as Redmi Y2 for Indian markets.

In June, Xiaomi unveiled the Redmi 6, 6A and 6 Pro. The Redmi 6 Pro is the first phone in the
Redmi series with a notch similar to the iPhone X and a 19:9 screen aspect ratio.

In September, Xiaomi unveiled the Redmi Note 6 Pro. It is the first phone in the Redmi series
with four cameras (two cameras on the front and two cameras on the back) and constructed
using 6000 series aluminium.

2019

In January 2019, Xiaomi officially announced Redmi to be a separate sub-brand, distinct from
Xiaomi.

On 10 January 2019, Redmi unveiled the Redmi Note 7 and Note 7 Pro, the first phones in the
Redmi series with a 48-megapixel rear camera. The Note 7 has a Samsung GM1 image sensor,
and the Note 7 Pro has a Sony IMX586 48MP image sensor. The Note 7 is powered by the
Qualcomm Snapdragon 660 Octa-Core Processor clocked at 2.2 GHz, and the Note 7 Pro has
an 11 nm Qualcomm Snapdragon 675 Octa-Core Processor clocked at 2.0 GHz. The Note 7 is
available with 3GB RAM with 32GB storage, 4GB RAM with 64GB storage and 6GB RAM
with 64GB storage. It has a 4,000mAh battery with Quick Charge 4.0.The Redmi Note 7 series
of smartphones is one of the best-selling Redmi phones; over 20 million devices were sold in
the 7 months from their introduction.

The Redmi K20 and K20 Pro (also marketed as the Mi 9T) are Redmi’s first foray into the
flagship market. The phone was launched along with the Redmi 7A in China on 28 May. The
K20 Pro is powered by the flagship Snapdragon 855 processor while the K20 is powered by
the newly released Snapdragon 730 and Redmi 7A is a less expensive phone with Snapdragon
439. Redmi Note 8 and Note 8 Pro were launched on 29 August, and Redmi 8 and 8A were
announced in October 2019.

After emerging as a sub-brand of Xiaomi, Redmi employed the same Smartphone & AIoT dual
core strategy as Xiaomi, and branched out to different product categories such as smart

20
TVs, notebook PCs. Xiaomi also forayed into home appliances such as washing machine, and
products such as luggage.

2020

On 7 January, Redmi unveiled the Redmi K30 5G, it being Redmi’s first 5G handset available
in the market. The K30 is powered by the flagship Snapdragon 765G, an Octa-Core Processor
clocked at 2.4 GHz. The K30 features a LCD display punchhole camera cutout with 120 Hz
refresh rate.

March 24 saw the launch of the Redmi K30 Pro. The K30 Pro has a Sony IMX686 64MP
sensor. It is powered by the flagship Snapdragon 865, an Octa-Core Processor clocked at 2.84
GHz, and available with 6GB LPDDR4X RAM with 128GB UFS 3.0 storage, 8GB LPDDR5
RAM with 128GB UFS 3.1 storage or 8GB LPDDR5 RAM with 256GB UFS 3.1 storage.

Redmi introduced a massive 98” Redmi TV MAX at a price of RMB 19,999 which undercuts
the massive screen LCD TV market.

On 26 May, Redmi unveiled In March, the Redmi Note 9 Pro and Redmi Note 9 Pro Max were
launched in India. Both handset models is powered by the Snapdragon 720G, an Octa-core
Processor clocked at 2.3 GHz. The Redmi Note 9 Pro features a 48MP quad camera rear setup
and 18W fast charge, while the Redmi Note 9 Pro Max features a 64MP quad camera rear setup
and 33W fast charge. In the same month, Redmi introduced the Redmi Note 9S to the global
market, rebranded from the Indian Redmi Note 9 Pro, both featuring identical design and
specifications .Redmi introducedthe Indian Redmi Note 9 Pro Max rebranded as the Redmi
Note 9 Pro to the global market in May, both featuring identical design and specifications.

the Redmi 10X Series, featuring the Redmi 10X Pro 5G, Redmi 10X 5G and Redmi 10X 4G.
Both the Redmi 10X Pro 5G and Redmi 10X 5G features the MediaTek Dimensity 820, a 7 nm
Octa-core Processor clocked at 2.6 GHz. Redmi 10X 4G features the MediaTek Helio G85,
clocked at 2.4 GHz. Along with the introduction of the Redmi 10X Series, Redmi also
introduced the Redmi TV X-series, offering big-screen TV at excellent value. Redmi also
unveiled a range of notebook PCs featuring Ryzen on the same day.

2021

In Q2 of 2021, the company overtook Apple as the second-largest smartphone brand globally,
and it beat Samsung as the largest phone manufacturer in Europe.

21
2022

The Redmi A1 with stock Android was launched on September 6, 2022.

2023

In 2023, Xiaomi launched Redmi’s new lineup, the Redmi Note 12 series, globally on March
23, 2023. The series has three variants: Redmi Note 12, Redmi Note 12 Pro and Redmi Note
12 Pro+. It was the first time that a Redmi smartphone featured a 200MP camera and came
with fast 120W charging (on Redmi Note 12 Pro+). All devices came with MIUI 13 based on
Android 12, later receiving an update for MIUI 14 based on Android 13.Xiaomi later also
released another variant to the series, the Redmi Note 12 Turbo, on March 28, which features
the Snapdragon 7+ Gen2 processor. In November 2023, it launched the Redmi 13C and Redmi
Note 13 series in China.

2024

The Redmi Note 13 series was launched globally on January 4, 2024. There were 3 variants
available, just as on the Note 12 series – Redmi Note 13, Redmi Note 13 Pro and Redmi Note
13 Pro+. All three devices came out with MIUI 14 based on Android 13, with an expected
upgrade to HyperOS, Xiaomi’s UI revamp.

3.4 REDMI MOBILE PHONE LOGO

22
3.5 ADVANTAGE

Hotair Data Usage Options: Xiaomi gives you matiple options to restrict data access to
plications even when using Wi-Fi, We can restrict the applications to use whether Mobile That
Wi-Fi or None. This method does save a lot of data which get used up is background activities.

3.6 BENEFITS OF HAVING REDMI PHONE

Affordability: Redmi phones often provide high-quality features at a competitive price point.

Performance: Many Redmi models boast powerful processors, ample RAM, and smooth user
experience, making them suitable for various tasks.

Camera Quality: Redmi phones frequently feature advanced camera systems, allowing users
to capture high-resolution photos and videos.

Battery Life: Redmi devices typically offer long-lasting battery life, ensuring extended usage
without frequent recharging.

Customization: MIUI, Redmi’s customized Android interface, provides users with a range of
customization options to tailor their device to their preferences.

Regular Updates: Xiaomi frequently updates its devices with new features, security patches,
and optimizations, ensuring a reliable and up-to-date user experience.

Community Support: Redmi has a large and active user community, providing valuable
resources, tips, and support for troubleshooting and optimizing device performance

Great value for money: Redmi phones provide excellent features and performance at
affordable prices.

High-quality cameras: Many Redmi models come with advanced camera systems, enabling
users to capture stunning photos and videos.

Long battery life: Redmi devices typically offer impressive battery life, ensuring extended
usage without frequent recharging.

Smooth performance: Redmi phones often feature powerful processors and ample RAM,
delivering smooth and responsive performance for various tasks.

Customization options: MIUI, 4 customized Android interface, offers extensive

customization options, allowing users to personalize their device to suit their preferences.

23
Regular updates: Xiaomi regularly updates its devices with new features, security patches,
and optimizations, ensuring a reliable and up-to-date user experience.

Active community: Redmi has a large and active user community, providing valuable
resources, tips, and support for users to enhance their device experience.

3.7 KEY SMARTPHONE FEATURES

Display: The screen quality, size, resolution (how sharp the images appear), and type of display
technology used (like OLED or LCD).

Camera: The quality and capabilities of the camera system, including megapixels (which
affects image detail), aperture size (how much light the camera can gather), and features like
optical image stabilization (reducing blur) and different shooting modes like night mode or
HDR (high dynamic range).

Performance: This refers to how fast and responsive the phone is. It depends on the processor
speed (the “brain” of the phone), the amount of RAM (temporary memory for running apps),
and storage capacity (how much space you have for apps, photos, and other files).

Battery: The capacity of the battery (how long it can last between charges), the technology
used for fast charging, and overall battery life.

Operating System: The software that runs the phone, such as Android or iOS. This includes
the user interface, app store, and other features specific to that operating system.

Connectivity: How the phone connects to other devices and networks, including support for
5G, Wi-Fi, Bluetooth, NFC (near field communication), and GPS for location tracking.

Design: The physical appearance and build quality of the phone, including materials used and
the overall look and feel.

Security: Features that protect your data and privacy, such as biometric authentication (like
fingerprint or face recognition), PIN/password protection, and encryption.

Software Features: Additional capabilities provided by the phone’s software, such as AI

assistance, voice commands, and unique features or apps provided by the manufacturer.

Price: The cost of the phone, which should be considered in relation to the features and quality
it offers.

24
 CHAPTER-IV

DATA ANALYSIS AND INTERPRETATION

25
 CHAPTER-IV

DATA ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION

The chapter sets out to investigate the relationship between customer satisfaction and future
purchase behavior, particularly concerning Redmi phones. It begins by gathering data from a
sample of 100 respondents through structured questionnaires, aiming to gain insights into
customer satisfaction levels and their potential impact. Two primary analytical methods are
employed for this purpose: percentage analysis and chi-square tests. Percentage analysis allows
for a comprehensive examination of satisfaction level distribution among the surveyed
customers, while chi-square tests offer statistical insights into the association between
satisfaction levels and the likelihood of repurchase. These methods collectively provide a
robust framework for understanding customer sentiments and their implications for future
buying behavior.

To effectively communicate the findings, the chapter employs various diagrams and charts.
Simple bar diagrams are utilized to visually represent the distribution of satisfaction ratings,
offering a clear snapshot of customer sentiment across different categories. Additionally, other
chart types such as pie charts or line graphs may be employed to highlight specific trends or
comparisons within the dataset. By presenting the data visually, the chapter enhances its
accessibility and comprehension, making it easier for readers to grasp key insights and trends.
Overall, the meticulous analysis and interpretation of customer satisfaction data serve as
essential tools for deciphering customer behavior and nurturing loyalty and repurchase
intentions. Through the combination of statistical techniques and visual representations, the
chapter aims to provide a comprehensive understanding of customer satisfaction dynamics in
the context of Redmi phones.

26
TABLE 4.1

GENDER OF THE RESPONDENTES

S.NO GENDER NO.OF. PERCETAGE

RESPONDNTS
1 Male 47 45.2%
2 Female 57 54.8%
Total 104 100%

(Sources ; Primary data)

INTREPETATION

From my survey, I have found that, there were 45.2%males and 54.8%female those were
respond to my questionnaire.

Majority of the respondents(54.8%)are female.

27
4.1 CHART

SHOWING THE GENDER OF RESPONDENTS

80

70

60

50

40

30

20

10

0
1 2

28
TABLE 4.2

THE AGE OF RESPONDENTS

S.NO AGE NO.OF.RESPONDENTS PERCENTAGE

1 20 - 30 51 48.5%
2 30 -40 36 35%
3 40 -50 13 12.6%
4 Above 50 4 3.8%
Total 104 100%
(Sources; Primary Data)

INTERPRETATION;

From my survey, I have found that,48.5%people age is below 20 to 30 years,35%people age is

between 30 to 40 years,12.6%people age is between 40 to 50 years,3.8% people age is above
50 years.

majority of respondents (48.5%) are between the age group 20 to 30 years.

29
CHART 4.2

AGE OF RESPONDENTES

60

50

40

30

20

10

0
20 - 30 30 -40 40 -50 Above 50

30
TABLE 4.3

INCOME OF RESPONDENTES

S.NO PARTICULAR NO.OF.RESPONDENTS PERCENTAGE

1 NIL 33 31.1%
2 Rs 1,00,000 – 26 25.2%
Rs 2,00,000
3 Rs 2,00,000- 19 25.2%
Rs 3,00,000
4 Above 3,00,000 26 18.4%
Total 104
(Source ;primary data)

INTERPRETATION

From my survey, I have found that ,maximum no. of the respondents their salary was nil 31.1%
and 25.2% respondents have a salary was 1,00,000 -2,00,000 rupees, & 25.2% of respondents
have a salary was 2,00,000-3,00,000 rupees . latest one 18.4% of respondents was having
3,00,000 rupees above.

Majority of the respondents (31.1%) are nil

31
CHART4.3

INCOME OF RESPONDENTES

35

30

25

20

15

10

0
NIL Rs 1,00,000 Rs 2,00,000 Rs 2,00,000- Rs 3,00,000 Above
– 3,00,000

32
TABLE 4.4

BUYING MOBILE PHONE OF RESPONDENTES

S.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

1 ONLINE 35 34%
2 OFFLINE 69 66%
TOTAL 104
Source ;(Primary data)

INTERPRETATION

From my survey, that 34% people responded for online purchase and 66% for offline purchase
of mobile phones.

Majority of the respondents (66%) they buying in offline.

33
TABLE 4.4

BUYING MOBILE PHONE OF RESPONDENTES

80

70

60

50

40 ONLINE
OFFLINE
30

20

10

0
1 2

34
TABLE 4.5

REDMI ANDROID VERSION OF RESPONDENTES

S.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

1 REDMI12 24 23.1%
2 REDMI NOTE 10S 28 26.9%
3 REDMI A2 15 14.4%
4 REDMI NOTE 13 33 31.7%
5 OTHERS 4 4%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 23.1% people responded for redmi 12 models using ,26.9% people using
the redmi 12 models and 14.1% people using the redmi note 13model mobiles and others 4%
of people use the other model mobile phones.

Majority of the respondents (31.7%) using the Redmi Note 13 model mobiles.

35
CHART 4.5

REDMI ANDROID VERSION OF RESPONDENTES

35

30

25

20

15

10

0
REDMI12 REDMI NOTE REDMI A2 REDMI NOTE OTHERS
10S 13

36
CHART 4.6

SEARCH FOR INFORMATION BUYING IN MOBILE PHONES

RESPONDETES

S.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

1 INTERNET 30 28.8%
2 FRIENDS 36 34.6%
3 PEOPLE WHO 38 36.5%
CURRENTLY
USING
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 28.8% people responded for internet using and 34.6% people responded
for friends opinions using , 36.5% people responded for people who currently using .

Majority of the respondents (36.5%) using the people who currently using .

37
CHART4.6

SEARCH FOR INFORMATION BUYING IN MOBILE

45
40
35
30
25
20
15
10
5
0
INTERNET FRIENDS PEOPLE WHO CURRENTLY
USING

38
TABLE 4.7

BLATFORM YOU CAN BUY REDMI MOBILE PHONES

S.NO PARTICULAR NO.OF.RESPONDENT PERCENTAGE

1 INTERNET 26 25%
2 ONLINE 35 33.7%
3 OFFLINE 43 41.3%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 25% people responded for internet buying ,33.7% people responded
online buying and 41.3% people responded for offline buying using .

Majority of the respondents (41.3%) are buying in offline.

39
CHART 4.7

BLATFORM BUYING OF RESPONDENTENS

50
45
40
35
30
25
20
15
10
5
0
INTERNET ONLINE OFFLINE

40
TABLE 4.8

REDMI MOBILE PHONES GOOD BRAND IMAGE OF RESPONDENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 STRONGLY AGREE 16 15.4%
2 AGREE 26 25%
3 NEUTRAL 50 48%
4 DISAGREE 6 5.8%
5 STRONGLY 6 5.8%
DISAGREE
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 15.4% people responded for strongly agree , 25% peole responded for
agree ,48% people responded for neutral ,and5.8% people responded for disagree
(and)strongly disagree .

Majority of the respondents (48%) are neutral.

41
CHART 4.8

REDMI BRAND IMAGE OF RESPONDENTENS

60

50

40

30

20

10

0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

42
TABLE 4.9

FREQUENTIY CHANGE MOBILE PHONES OF RESPONDENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 YES 53 51%
2 NO 51 49%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 51% people responded for yes and 49% of people respond no.

Majority of the respondents (51%) are yes.

43
CHART 4.9

FREQUENTIY CHANGE MOBILE OF RESPONDENTS

60

50

40

30 YES
NO
20

10

0
1 2

44
TABLE 4.10

REDMI MOBILE AFFORDABLE PRICE OF RESPONDENTAD

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 STRONGLY AGREE 27 26%
2 AGREE 33 31.7%
3 NEUTRAL 39 37.5%
4 DISAGREE 4 3.8%
5 STRONGLY 1 1%
DISAGREE
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 26%people responded for strongly agree,31.7% people responded agree,
37.5% people responded for neutral ,3.8% people responded for disagree and 1% people
responded for strongly disagree .

Majority of the respondents (37.5%) are neutral.

45
CHART 4.10

AFFORDABLE PRICE PHONE OF RESPONDENTS

45
40
35
30
25
20
15
10
5
0
STRONGLY AGREE NEUTRAL DISAGREE STRONGLY
AGREE DISAGREE

46
TABLE 4.11

MOBILE PHONE PRICE OF RESPONDENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 LESS THAN 9 8.7%
Rs.10,000
2 10,000 to20,000 52 50%
3 20,000 to30,000 40 38.5%
4 Above 30,000 3 2.9%
Total 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 8.7% people responded for less than Rs.10,000 ,50% people responded
for 10,000to 20,000 , 38.5% people responded for 20,000to 30,000 and 2.9% people responded
for above 30,000.

Majority of the respondents (50%) are10,000 to 20,000.

47
CHART 4.11

MOBILE PHONE PRICE OF RESPONDENTS

60

50

40

30

20

10

0
LESS THAN 10,000 to20,000 20,000 to30,000 Above 30,000
Rs.10,000

48
TABLE 4.12

STRENGTH OF REDMI MOBILE PHONES RESPONDENTED

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 PRICE 23 22.1%
2 SOUND EFFECT 28 26.9%
3 CLARITY 18 17.3%
4 APPEARANCE 18 17.3%
5 CAMERA 16 15.4%
6 NOTHING 1 1%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 22.1% people responded for price , 26.9% people responded for sound
effect ,17.3% people responded for clarity (and)appearance, 15.4% people responded for
camera , and 1% people responded for nothing .

Majority of the respondents (26.9%) are sound effect.

49
CHART 4.12

STRENGTH OF REDMI MOBILE BHONES RESPONDENTS

30

25

20

15

10

50
TABLE 4.13

PICTURE QUALITY OF RESPONDENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 HIGHLY 22 21.2%
SATISFIED
2 SATISFIED 38 36.5%
3 NEUTRAL 37 35.6%
4 DISSATISFIED 4 3.8%
5 H.D,S 3 2.9%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 21.2% people responded for highly satisfied ,36.5% people responded
for satisfied ,35.6% people responded for neutral ,3.8% people responded for dissatisfied
and2.9% people responded for H,D,S.

Majority of the respondents (36.5%) are satisfied.

51
CHART 4.13

PICTURE QUALITY OF RESPONDENTS

35

30

25

20

15

10

0
VIVO SAMSUNG OPPO LENOVO ONEPLUS

52
CHART4.14

SOUND COMPETITION TO REDMI MOBILE OF RESPONDENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 VIVO 25 24%
2 SAMSUNG 33 31.7%
3 OPPO 30 28.8%
4 LENOVO 11 10.6%
5 ONEPLUS 5 4.8%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 24% people responded for VIVO ,31.7% people responded for Samsung
,28.8% people responded for OPPO ,10.6% people responded for Lenovo , and 4.8%people
responded for One plus .

Majority of the respondents (31.7%) are Samsung .

53
TABLE 4.14

SOUND COMPETITION TO REDMI MOBILE PHONES OF

RESPONDENTS

35

30

25

20

15

10

0
VIVO SAMSUNG OPPO LENOVO ONEPLUS

54
TABLA 4.15

ADDITIONAL FEATURES OF REDMI MOBILES RESPODENTS

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 YES 86 82.7%
2 NO 18 17.3%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 82.7% people responded for yes ,17.3% people responded no.

Majority of the respondents (82.7%) are yes.

55
TABLE 4.15

ADDITIONAL FEATURES OF REDMI MOBILES RESPODENTS

45
40
35
30
25
20
15
10
5
0
VERY SATISFIED SATISFIED NEUTRAL DISSATISFIED VERY
DISSATISFIED

56
TABLE 4.16

REDMI SERVICE CENTRE OF RESPONDENTES

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 YES 66 63.5%
2 NO 38 36.5%
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 63.5% people responded for yes , 36.5% people responded for no.

Majority of the respondents (63.5%) are yes.

57
TABLE 4.16

REDMI SERVICE CENTRE OF RESPONDENTES

35

30

25

20
VERY SATISFIED
15 SATISFIED

10

0
1 2

58
TABLE4.19

RESPONDENTES OF SATISFACTION LEVEL IN REDMI

S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 VERY SATISFIED 21 20.2%
2 SATISFIED 32 30.8%
3 NEUTRAL 41 39.4%
4 DISSATISFIED 6 5.8%
5 VERY 4 3.8%
DISSATISFIED
TOTAL 104 100%
(Source ;primary data)

INTERPRTATION

From my survey, that 20.2% people responded for very satisfied ,30.8% people responded for
satisfied,39.4% people responded for neutral ,5.8% people responded for dissatisfied , 3.8%
people responded for very dissatisfied .

Majority of the respondents (39.4%) are neutral.

59
TABLE4.19

RESPONDENTES OF SATISFACTION LEVEL IN REDMI

45
40
35
30
25
20
15
10
5
0
VERY SATISFIED SATISFIED NEUTRAL DISSATISFIED VERY
DISSATISFIED

60
TABLA 4.20
MOBILE PHONE USING TIME OF RESPONDED
S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 Less than 1 years 14 13.5%

2 1-2years 39 37.5%
3 2-4years 41 39.4%
4 Above 4 years 10 9.6%
Total 104 100%
(Source ;primary data)

INTERPRTATION
From my survey, that 13.5% people responded for less than 1 years ,37.5% people responded
for 1- 2 years ,39.4% people responded for 2-4 years ,and 9.6% people responded for Above 4
years .

Majority of the respondents (39.4%) are 1-2 years.

61
TABLA 4.20
MOBILE PHONE USING TIME OF RESPONDED
40

35

30

25

20

15

10

0
Faced off Poor battery life Laggy performance Camera problems
automatically

62
TABLE 4 .21
ISSUES FACED BY REDMI USERS OF RESPONDED
S.NO PARTICULAR NO.OF.RESPONDENT PERENTAGE

1 Faced off 22 21.2%

automatically

2 Poor battery life 36 34.6%

3 Laggy performance 29 27.9%
4 Camera problems 17 16.3%
Total 104 100%
(Source ;primary data)

INTERPRTATION
From my survey, that 21.2% people responded for faced off automatically ,34.6% people
responded for poor battery life,27.9% people responded for laggy performance ,and 16.3%
people responded for camera problems .

Majority of the respondents (34.6%) are poor battery life.

63
TABLE 4 .21
ISSUES FACED BY REDMI USERS OF RESPONDED
40

35

30

25

20

15

10

0
Faced off Poor battery life Laggy performance Camera problems
automatically

64
 CHAPTER-V
FINDING SUGGESTIONS AND CONCLUSION

65
FINDINGS:
• Majority of the respondents(54.8%)are female.
• Majority of the respondents(54.8%)are female
• Most of respondents 20-30years
• Most of respondents 20-30years
• Majority of the respondents (31.1%) are nil
• Majority of the respondents (66%) they buying in offline
• Majority of the respondents (31.7%) using the Redmi Note 13 model
mobiles,
• Majority of the respondents (31.7%) using the Redmi Note 13 model
mobiles.
• Majority of the respondents (48%) are neutral,
• Majority of the respondents (51%) are yes.
• Majority of the respondents (37.5%) are neutral
• Majority of the respondents (50%) are10,000 to 20,000
• Majority of the respondents (26.9%) are sound effect.
• Majority of the respondents (36.5%) are satisfied
• Majority of the respondents (31.7%) are Samsung
• Majority of the respondents (82.7%) are yes.
• Majority of the respondents (63.5%) are yes.
• Majority of the respondents (39.4%) are neutral
• Majority of the respondents (39.4%) are 1-2 years
• Majority of the respondents (34.6%) are poor battery life

66
SUGGESTIONS

• To improve quality of redmi mobile, company can sochade some more addiniurial
features

• Company can also introduce some features which can be useful for olders.

• Redmi mobile need to impleve camera qualits

• The company needs in give more advertisemens frequently through various media to
increase the sales and to reduce the swaching ever to other brands

• Give liquid cooling tectmology like iPheme &fast charging

• To improve services in located centre

67
CONCLUSION

From the study, it is revealed that the most of the advertisements by Redmi mobile have positive
impact on the minds of the customers. The company should give more offers which fulfill the
needs of the customers. This decade, most of the peoples using redmi mobiles. So service
providers are increasing in more level. So service provider are should over come another one's
competition. So, it leading to adding new features, schemes, periodical offer to their brands.
So, the consumer gets maximum benefits.

68
BIBLIOGRAPHY

BOOKS REFERENCE:

• Protable telephone devices "Apoorva Gupta 1985" that does not require the use of
zlandlines
• "Simonmon and Maushak 1990" mobile phones are designed to work on cellular
network

WEBIBLIOGRAPHY:

• www.lustoryofmobiles in
• www.redmimobiles.in
• www.slideshare.net
• www.scribd.com.

69
 APPENDIX

A STUDY ON CONSUMER SATISFACTION TOWARDS RADMI

MOBILE PHONES IN TIRUPUR

1.Name :

2.Gender :

a) Male

b) Female

3 .Age :

a )20-30

b )30-40

c) 40-50

d )Above 50

4.Occupation

a) Govt job

b )Private job

c) Business

d ) Other:

5 .What is your annual income?

a) Nil

b) Rs.1,00,000 - Rs. 2,00,000

c) Rs.2,00,000 - Rs. 3,00,000

d )Above 3,00,000

70
6 )How do you buy mobile phones?

a )Online

b )Offline

7 )In redmi mobile you are using which android version ?

a )Redmi 12

b )Redmi Note 10s

c )Redmi A2

d )Redmi Note 13

e )Other:

8 )Where do you search for information before buying a particular mobile?

a )Internet

b ) Friends

c) People who currently using

9 )Through which platform you can buy redmi mobile phones ?

a )Internet

b )Online

c )Offline

10 )Redmi mobiles has good brand image

a )Strongly agree

b )Agree

c )Neutral

d )Disagree

e )Strongly Disagree

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11 )Are you frequently change your mobile ?

a )Yes

b )No

12 )Do you think that most of the redmi phones are affordable in price?

a )Strongly agree

b )Agree

c )Neutral

d )Disagree

e )Strongly disagree

13 )What is the price of your mobile ?

a )Less than Rs. 10,000

b )Rs.10,000 - Rs.20,000

c )Rs.20,000 - Rs.30,000

d )Above Rs.30,000

14 )Which of the following is the strength of redmi mobile phones?

a )Price

b )Sound effect

c )Clarity

d )Appearance

e )Camera

f )Other

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15 )Are you satisfied with picture quality ?

a )Highly satisfied

b )Satisfied

c) Neutral

d )Dissatisfied

e )H.D.S

16 )According to you who is sound competition to redmi mobile?

a )VIVO

b )Samsung

c )OPPO

d )Lenovo

e )OnePlus

17 )Do you want to any additional features to be included in redmi mobile?

a )Yes

b )No

18 )In your redmi mobile all Android apps will supported or not ?

a )Yes

b )No

19 )Are you satisfied with the redmi service centre in your area?

a )Yes

b )No

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20)What is your overall satisfaction level towards to your redmi mobile phone?

a)Very satisfied

b )Satisfied

c )Neutral

d )Dissatisfied

e )Very dissatisfied

21 )How long you using the mobile phone

a )Less than 1 year

b )1 - 2 years

c )2 - 4 years

d )Above 4 years

22 )What is the common issues faced by users of Redmi mobile phones?

a )Switch off automatically

b)Poor battery life

c)Laggy performances

d)Camera problems

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