Chapter_1
Chapter_1
Research has been instrumental in helping modern human civilization flourishes, acting as
the foundation for innovation, societal progress, and overall well-being. The role of
research in flourishing modern civilization can be seen in multiple domains:
# What is research?
Word ‘Research’ is comprises of two words = Re + Search. ‘Re’ means again and again and
‘Search’ means to find out something. Thus, it means to search again and again something.
Research is a systematic process of inquiry aimed at discovering new knowledge, validating
existing knowledge, or solving specific problems. The goal of research is to generate
insights that can be applied across various fields to advance knowledge, improve practices,
and contribute to society.
In an easy to remember, P M COOK lists the attributes of research” taking the clue from
each initial alphabet of the word:
E - Exactness
A - Analysis
R - Relationship of facts
Research is, thus, an original addition to the available knowledge which contributes to the
further advancement. It is an attempt to pursue evidenced truth through the methods of
study, observation, comparison and experiment.
# Characteristics of Research
1. Systematic and Organized: Research follows a structured approach, often
involving clearly defined steps such as problem identification, hypothesis
formulation, data collection, analysis, and conclusion.
2. Empirical: Research relies on observable and measurable evidence, using
experiments, surveys, observations, and other methods to gather data.
3. Objective: Research aims to minimize bias and subjectivity by using rigorous
methods to ensure that conclusions are based on evidence rather than personal
opinions or beliefs.
4. Replicable: Good research is replicable, meaning that other researchers can follow
the same procedures and achieve similar results, which helps to validate findings.
5. Innovative: Research often involves exploring unknown areas or developing new
solutions to problems, contributing to innovation and progress.
6. Valid and verifiable: This concept implies that whatever you conclude on the basis
of your findings is correct and can be verified by you and others.
# Objective of Research
The basic goal of research is to generate insights that can be applied across various fields to
advance knowledge, improve practices, and contribute to society. The purpose of research
is to discover answers to questions through the application of scientific procedure. The
main aim of research is to find out the truth which is hidden and which has not been
discovered as yet. Though each research study has its own specific purpose, some general
objectives of research below:
# Types of research
Descriptive Research: Descriptive research includes surveys and fact-finding enquiries of
different kinds. The major purpose of descriptive research is description of the state of
affairs as it exists at present. In social science and business research we quite often use the
term Ex post facto research for descriptive research studies. The main characteristic of this
method is that the researcher has no control over the variables; he can only report what
has happened or what is happening.
Analytical Research: In analytical research, the researcher has to use facts or information
already available, and analyze these to make a critical evaluation of the material.
Applied Research: Aims to solve practical problems or improve processes and practices. It
directly applies knowledge to real-world challenges.
One-time research or longitudinal research: In the former case the research is confined
to a single time-period, whereas in the latter case the research is carried on over several
time-periods.
# Research Approaches
Quantitative approach: The qualitative approach involves the generation of data in
quantitative form which can be subjected to rigorous quantitative analysis in a formal way.
The process used to collect information and data for the purpose of making business
decisions. The methodology may include publication research, interviews, surveys and
other research techniques, and could include both present and historical information.
Research methods include all those techniques/methods that are adopted for conducting
research. Thus, research techniques or methods are the methods that the researchers
adopt for conducting the research studies. On the other hand, research methodology is the
way in which research problems are solved systematically. It is a science of studying how
research is conducted scientifically. Under it, the researcher acquaints himself/herself with
the various steps generally adopted to study a research problem, along with the underlying
logic behind them. Hence, it is not only important for the researcher to know the research
techniques/ methods, but also the scientific approach called methodology.
# Research Process
Research process consists of series of actions or steps necessary to effectively carry out
research. These actions or steps are;
(i) Formulation of Research Problem: At the very outset, the researcher must
decide the general area of interest or aspect of a subject matter that he would
like to inquire into and then research problem should be formulated.
(ii) Extensive Literature Survey: Once the problem is formulated the researcher
should undertake extensive literature survey connected with the problem. For
this purpose, the abstracting and indexing journals and published or
unpublished bibliographies are the first place to go to academic journals,
conference proceedings, government reports, books etc. must be tapped
depending on the nature of the problem.
(iii) Development of Hypothesis: After extensive literature survey, researcher
should state in clear terms the working hypothesis or hypotheses. Working
hypothesis is tentative assumption made in order to draw out and test its logical
or empirical consequences. It’s very important or it provides the focal point for
research.
(iv) Preparing the Research Design: After framing hypothesis we have to prepare a
research design i.e. we have to state the conceptual structure within which
research would be conducted. The preparation of such a design facilitates
research to be as efficient as possible yielding maximal information. In other
words, the function of research design is to provide for the collection of relevant
evidence with optimum effort, time and expenditure.
(vi) Collecting the Data: There are several ways of collecting the appropriate data
which differ considerably in context of cost, time and other resources at the
disposal of the researcher. Primary data can be collected either through
experiment or through survey. In case of survey, data can be collected by any
one or more of the following ways;
By observation,
Through personal interview,
Through telephonic interviews,
By mailing of questionnaires or
Through schedules.
(vii) Analysis of Data: The analysis of data requires a number of closely related
operations such as establishment of categories, the application of these
categories to raw data through coding, tabulation and then drawing statistical
inference. Analysis work after tabulation is generally based on the computation
of various percentages; coefficients etc., by applying various well defined
statistical formulae.
(viii) Hypothesis Testing: After analyzing the data, the researcher is in a position to
test the hypothesis, if any, he had formulated earlier. Do the facts support the
hypothesis or they happen to be contrary? This is the usual question which is to
be answered by applying various tests like ‘t’ test, ’F’ test etc. F test have been
developed by statisticians for the purpose .Hypothesis testing will result in
either accepting the hypothesis or in rejecting it. If the researcher had no
hypothesis to start with, generalizations established on the basis of data may be
stated.
1. The purpose of the research should be clearly defined and common concepts be
used.
2. The research procedure used should be described in sufficient detail to permit
another researcher to repeat the research for further advancement, keeping the
continuity of what has already been attained.
3. The procedural design of the research should be carefully planned to yield results
that are as objective as possible.
4. The researcher should report with complete frankness, flaws in procedural design
and estimate their effects upon the findings.
5. The analysis of data should be sufficiently adequate to reveal its significance and the
methods of analysis used should be appropriate. The validity and reliability of the
data should be checked carefully.
6. Conclusions should be confined to those justified by the data of the research and
limited to those for which the data provide an adequate basis.
7. Greater confidence in research is warranted if the researcher is experienced, has a
good reputation in research and is a person of integrity
# Good research is always systematic- explain
Good research is always systematic because it follows a structured and organized process
that ensures reliability, validity, and replicability. Being systematic means that the research
adheres to a planned and logical sequence of steps, which helps in achieving accurate,
consistent, and meaningful results. Here’s an explanation of why good research must be
systematic:
1. Structured Approach
2. Logical Flow and Progression
3. Defined Objectives
4. Clear Research Design
5. Planned Execution
6. Avoiding Redundancy
7. Ensuring Validity and Reliability
Good research is always systematic because it ensures that the research process is
organized, consistent, and rigorous. This systematic nature of research enhances the
validity and reliability of findings, makes the research replicable, and contributes
meaningfully to the advancement of knowledge. A systematic approach also helps
researchers efficiently manage resources, avoid errors, and maintain focus, leading to well-
founded conclusions and actionable insights.