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The document outlines various postgraduate programs focused on Business Intelligence, Data Science, and Analytics, emphasizing the need for skilled professionals in data-driven decision-making across multiple sectors. Each program includes specific goals, study plans, and program lengths, with a total of 60 ECTS required for completion. The programs are designed to equip students with the necessary skills to analyze data, manage information, and apply analytical techniques in real-world business contexts.
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© © All Rights Reserved
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0% found this document useful (0 votes)
7 views58 pages

Brochura PGM en

The document outlines various postgraduate programs focused on Business Intelligence, Data Science, and Analytics, emphasizing the need for skilled professionals in data-driven decision-making across multiple sectors. Each program includes specific goals, study plans, and program lengths, with a total of 60 ECTS required for completion. The programs are designed to equip students with the necessary skills to analyze data, manage information, and apply analytical techniques in real-world business contexts.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Postgraduate Program

Business Intelligence

Master’s Program
Information Management
Specialization
Business Intelligence

1World EDUNIVERSAL
Best Masters
Ranking 2024

The globalized and ever-changing environment in which businesses operate has promoted the ability to leverage data
and digital transformation to manage information and knowledge in organizations as a critical success factor for business.
This postgraduate program aims to train experts and managers able to design, build, and use business intelligence
and analytics processes to support organizational decision-making and knowledge management, inducing value creation
and promoting its operational and strategic excellence.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Introduce the principles of knowledge management 60 ECTS, of which 45 are in mandatory course units:
to improve organizational efficiency and effectiveness, ■ Business Intelligence I;
in order to promote the competitiveness of organizations; ■ Business Intelligence II;
■ Understand the process of business intelligence ■ Data-Driven Decision-Making;
and its role in creating value for the business; ■ Data Governance;
■ Use analytical applications to monitor organizations' ■ Data Mining I;
performance and visualization tools; ■ Data Mining II;
■ Understand the purpose and learn the main data mining ■ Data Privacy, Security and Ethics;
and predictive analytics techniques; ■ Knowledge Management.
■ Identify the key indicators of analytical applications The remaining 15 ECTS correspond to electives chosen
in a business context. by the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Fernando Bação

For more information or applications, please visit: www.novaims.unl.pt/GCBI 10


Business and Information
Postgraduate Program

Management
Intelligence Management and Security

and Analytics
Data Science
The Postgraduate Program in Intelligence Management and Security equips individuals with the expertise to comprehensively

Data-Driven
understand and effectively address the diverse challenges confronting various institutions within the contemporary security,

Marketing
defense, international cooperation, and information landscape on a global scale. This program fosters analytical capabilities
across various domains and introduces methodologies essential for evaluating, managing, and making decisions within intricate
international security and defense contexts. It requires a comprehensive understanding of the regional political, diplomatic,
economic, and societal framework, especially concerning the emergent risks and novel challenges introduced by cybersecurity,
counterintelligence, artificial intelligence, foresight, and scenario building.

Goals Study Plan


The course aims to train specialists who are able to: The Study Plan consists of 8 mandatory course units,

Information
■ Comprehend the various phases of the information

Systems
total of 60 ECTS:
production cycle; ■ Cybersecurity;
■ Understand, analyze, and research globalization processes; ■ Economic and Competitive Intelligence;
■ Demonstrate knowledge of intelligence and information ■ Globalization and Security Risks;
gathering, and techniques of data analysis; ■ Intelligence Services and Political Regimes;
■ Communicate complex issues, clearly and effectively; ■ Methodology and Techniques of Analysis and Prospective;
■ Support decisions leveraged using processes, competitive ■ Regional Dynamics of Security and Defense;

Finance, Risk Management


and business intelligence; ■ Social Network Intelligence;
■ Understand the role of strategic intelligence to support ■ Structured Analytic Techniques for Intelligence Analysis.

and Insurance
decision-making.

Program Length Program Coordinators


Two semesters, total of 60 ECTS. Guilherme Victorino
Geo Informatics
and Analytics

Teresa Rodrigues

Partnership
Health

For more information or applications, please visit: www.novaims.unl.pt/GIS 11


Master´s Degree Program
Data Science and Advanced Analytics
specialization in Business Analytics

1 Portugal
WESTERN

1Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The Master’s Degree Program in Data Science and Advanced Analytics is designed for people with analytical skills wishing
to meet the challenges of modern technology and to turn data into knowledge. The specialization in Business Analytics is more
oriented to information management and business and it will train students with a strong business background that will allow
them to identify the most adequate analytical models and implement them in different business problems and functional areas.
In addition, students will be able to interpret the results of business analytics and their implications for business.
Finally, according to the data analysis results, they will be able to make data-driven decisions to optimize business processes.
In every academic year, the partners offer a paid internship to the 1st year students, to be undertaken during the 2nd year. 1st
year students should apply to the internship(s) they are interested in. The internship will be assigned to the student gathering
the best qualification in the application.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Understand the main paradigms associated with 60 ECTS, of which 52,5 are in mandatory course units:
large databases and data warehouses; ■ Business Cases with Data Science;
■ Understand the processes of decision-making; ■ Business Intelligence;
■ Master data mining tools, in particular for big ■ Business Process Management;
data-related problems; ■ Data Mining;
■ Master the processes of creation and maintenance ■ Digital Transformation;
of descriptive and predictive models; ■ Machine Learning;
■ Recognize and apply the most effective analytical ■ Programming for Data Science;
models to different business cases; ■ Statistics for Data Science;
■ Interpret models and their implications for business. ■ Storing and Retrieving Data.
The remaining 7,5 ECTS correspond to electives chosen
by the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Four semesters: 2 for the curricular component, and 2 Roberto Henriques
for the development of a dissertation of a scientific nature
or a project work, and for the completion of the Research
Methodologies Course Unit, total of 120 ECTS.

Internship Agreements

Partnership

For more information or applications, please visit: www.novaims.unl.pt/MDSAA-BA 12


Business and Information
Master´s Degree Program

Management
Information Management
working hours and after
specialization in Business Intelligence working hours schedule

and Analytics
Data Science
1World EDUNIVERSAL
Best Masters
Ranking 2024

The Master's Degree Program in Information Management, with a specialization in Business Intelligence, aims to train experts

Data-Driven
and managers to design, build and use business intelligence and analytics processes to support organizational decision-making

Marketing
and knowledge management, inducing value creation and promoting its operational and strategic excellence.

This program is offered in two formats:

■ Working Hours (WH): aimed at young graduates and professionals who intend to study on a full-time basis;
■ After Working Hours (AWH): particularly aimed at professionals who intend to make their studies compatible with
their professional activity.

Goals Study Plan

Information
Systems
The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 45 are
■ Introduce the principles of knowledge management to in mandatory course units:
improve organizational efficiency and effectiveness, in ■ Business Intelligence I;
order to promote the competitiveness of organizations; ■ Business Intelligence II;
■ Understand the process of business intelligence and its ■ Data-Driven Decision-Making;
role in creating value for the business; ■ Data Governance;
■ Use analytical applications to monitor organizations' ■ Data Mining I;

Finance, Risk Management


performance and visualization tools; ■ Data Mining II;

and Insurance
■ Understand the purpose and meet the main techniques of ■ Data Privacy, Security and Ethics;
data mining and predictive analytics; ■ Knowledge Management.
■ Identify the key indicators of the analytical applications in The remaining 15 ECTS correspond to electives chosen by
a business context. the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Three semesters: 2 for the curricular component, and 1 Fernando Bação
Geo Informatics
and Analytics

for the development of a dissertation of a scientific nature,


a project work, or an internship report of a professional
nature and the completion of the Research Methodologies
Course Unit, total of 95 ECTS.
Health

For more information or applications, please visit: www.novaims.unl.pt/MGI-GCBI 13


Postgraduate Program
Business Intelligence & Analytics for Hospitality & Tourism

The Postgraduate Program in Business Intelligence and Analytics for Hospitality & Tourism responds to the need for higher
education in an industry fundamental to the development of the world economy: Tourism. This postgraduate program aims to
prepare professionals capable of actively participating in developing and applying analytical models for tourism and hospitality,
combining the various areas involved with a transversal data science approach to leverage them.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Apply business intelligence and business analytics 9 course units:
competences to the hospitality and tourism sector; ■ Business Intelligence in Tourism;
■ Analyze and solve problems in a highly dynamic and ■ Data Science for Hospitality & Tourism I (Descriptive
competitive industry; Analytics);
■ Apply knowledge of management and marketing in the ■ Data Science for Hospitality & Tourism II (Predictive
context of digital transformation, in an era of big data that Analytics);
poses constant challenges to tourism organizations and ■ Digital Transformation in Hospitality and Tourism;
companies; ■ Management in Hospitality and Tourism;
■ Develop hospitality and tourism analytics projects ■ Marketing Digital;
integrating concepts and tools worked throughout the ■ Project in Hospitality and Tourism Analytics (Capstone);
program. ■ Revenue Management;
■ Smart Tourism.

Program Length Program Coordinators


Two semesters, total of 60 ECTS. Nuno António
Paulo Rita

Support

NextGenerationEU

Partnership

For more information or applications, please visit: www.novaims.unl.pt/BIA4HT 14


Postgraduate Program
Enterprise Data Science & Analytics

and Analy tics


Dat a S cience
3 Europe 1 Portugal

3World
EDUNIVERSAL
Best Masters
Ranking 2024

This program aims to qualify professionals in data science and advanced analytics, as well as in the creation of predictive models
and their practical application in enterprise environments.

Data-Driv en
Mark et ing
Developed in partnership with Microsoft, the Postgraduate Program in Enterprise Data Science & Analytics presents the
methodologies and tools that transform data into information, on which enterprises can base strategic information on entering
new markets, launching new product or service lines, optimizing processes, transforming business models and, generally,
competing in a market increasingly driven by data-driven decisions.
This program aims to qualify professionals in the use of big data and machine learning methodologies and tools.

Inf ormation
Goals Study Plan

S y s tems
The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Explore and transform data; 9 course units:
■ Create data models and data visualization; ■ Analyzing and Visualizing Data;
■ Apply statistical methods to data; ■ Analyzing Big Data;
■ Apply data science methodologies; ■ Big Data Foundations;
■ Implement and validate machine learning models; ■ Data Science and Machine Learning;

F inance, R is k Management
■ Apply data science techniques to typical scenarios ■ Deep Learning Neural Networks;
■ Enterprise Data Science Bootcamp;

and Ins urance


in enterprise environments.
■ Managing Relational and Non-Relational Data;
■ Programming for Data Science;
■ Statistics for Enterprise Data Analysis.

Program Length Program Coordinators


Two semesters, total of 60 ECTS. Henrique Carreiro
Roberto Henriques
Geo Inf ormat ics
and Analy t ics

Partnership
Healt h

For more information or applications, please visit: www.novaims.unl.pt/EDSA 15


Postgraduate Program
Data Analytics

The Postgraduate Program in Data Analytics aims to train experts and managers qualified to lead and guide information
collection, compilation, analysis, and management inside organizations. Experts and managers with these skills are highly scarce
in today's data-driven landscape, as organizations crave those who can navigate the vast seas of information and transform raw
data into actionable insights.

The program goes beyond traditional statistics, equipping students with the latest tools and techniques to thrive in the digital
age. Whether it is for analyzing consumer trends, optimizing business decision-making, or predicting market fluctuations,
graduates from this program will emerge as strategic leaders capable of driving innovation and growth. The program merges
classic statistical rigor with cutting-edge information management approaches.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Develop techniques and methodologies for data collection; 60 ECTS, of which 37,5 are in mandatory course units:
■ Apply various methodologies, tools and computational ■ Forecast Methods;
statistics to explore and analyze information in order ■ Multivariate Analytics;
to reduce levels of uncertainty associated with ■ Regression Analysis;
decision-making; ■ Sampling Methods;
■ Communicate results, in written form or orally, adapting ■ Statistics for Data Analytics;
them to the level and interests of the audience. ■ Time Series Analysis.
The remaining 22,5 ECTS correspond to electives chosen
by the students from a wide range of course units
available on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Jorge Miguel Bravo

For more information or applications, please visit: www.novaims.unl.pt/AGI 16


Postgraduate Program
Statistical Systems
specialization in Central Bank Statistics

and Analy tics


Dat a S cience
The Postgraduate Program in Statistical Systems, with a specialization in Central Bank Statistics, was developed in close
collaboration with Banco de Portugal in order to provide managers and technical staff that work in the field of central bank

Data-Driv en
Mark et ing
statistics - either as producers, analysts, or users of statistical information - the fundamental knowledge and skills to carry
out their work. This program, accredited by the European Statistical System (ESS) with the European Master of Official Statistics
(EMOS) and recognized by the European Central Bank, places special emphasis on the collection and compilation of monetary,
financial, foreign exchange, and balance of payments statistics, including those arising directly from the participation of
the Banco de Portugal in the European System of Central Banks (ESCB).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete

Inf ormation
S y s tems
■ Manage and lead the process of statistical production 60 ECTS. Students will choose the course units from the
in central banks; following:
■ Develop techniques and methodologies of data collection;
■ Analysis of Discrete Data; ■ Econometric Methods;
■ Master the tools and processes used for the storage,
■ Analysis of Variance; ■ External Statistics and
organization, and access to information in an entity ■ Business Intelligence; Globalization;
responsible for the production of statistics of central ■ Computational Statistics I; ■ Financial Report;
banks;

F inance, R is k Management
■ Computational Statistics II; ■ Forecasting Methods;
■ Apply statistical and computational methodologies
■ Data Collection, ■ Monetary and Financial

and Ins urance


and exploration and information analysis tools,
Administrative, Sources Statistics;
to produce official statistics that can add value to ■ Multivariate Data Analysis;
and Big Data;
decision-making; ■ Data Management for ■ National Accounts;
■ Communicate results in written or oral form, adapting
Official Statistics; ■ Predictive Data Mining;
them to the level and specific interests of the audience. ■ Databases Management; ■ Sampling and Estimation;
■ Descriptive Data Mining; ■ Statistical Communication;
■ Time Series Analysis.
Geo Inf ormat ics
and Analy t ics

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Pedro Simões Coelho

Partnership Support EMOS Accreditation


Healt h

For more information or applications, please visit: www.novaims.unl.pt/SE-EBC 17


Postgraduate Program
Statistical Systems
specialization in Official Statistics

The Postgraduate Program in Statistical Systems, with a specialization in Official Statistics, aims at endowing technical staff
and managers who work in the scope of the National Statistical Systems (NSS), either as producers, analysts, or users
of statistical information, the knowledge, and skills crucial to the exercise of their activity.
This program, accredited by the European Statistical System (ESS) with the European Master of Official Statistics (EMOS) seal,
offers specialized training in official statistics, particularly in the production of statistics included in the statistical activity
of NSS and international statistical organizations of which Portugal is a member.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Manage and lead the process of producing official statistics; 60 ECTS. Students will choose the course units from the
■ Develop techniques and methodologies of data collection; following:
■ Master the tools and processes used for the storage,
■ Accounting and Financial ■ Data Management for
organization, and access to information in an entity
Information; Official Statistics;
responsible for the compilation of statistics; ■ Analysis of Discrete Data; ■ Descriptive Data Mining;
■ Apply statistical and computational methodologies
■ Analysis of Variance; ■ Econometric Methods;
and exploration and information analysis tools, to ■ Business Intelligence; ■ Forecasting Methods;
produce official statistics that can add value to ■ Computational Statistics I; ■ Multivariate Data Analysis;
decision-making; ■ Computational Statistics II; ■ National Accounts;
■ Communicate results in written or oral form, adapting
■ Data Collection, ■ Predictive Data Mining;
them to the level and specific interests of the audience. ■ Sampling and Estimation;
Administrative Sources and
Big Data; ■ Statistical Communication;
■ Databases Management; ■ Statistical Methods;
■ Time Series Analysis.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Pedro Simões Coelho

EMOS Accreditation

For more information or applications, please visit: www.novaims.unl.pt/SE-EO 18


Master´s Degree Program
Data Science and Advanced Analytics
specialization in Data Science

1 Portugal

and Analy tics


Dat a S cience
WESTERN

1Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The Master’s Degree Program in Data Science and Advanced Analytics is designed for individuals with analytical skills who seek
to meet the challenges of modern technology by converting data into knowledge. The specialization in Data Science is more

Data-Driv en
Mark et ing
oriented to information technology and computer science. This specialization provides more in-depth technical skills, allowing
students to master all the most known and widely used paradigms and environments for software development.
Students from this course will be proficient in problem-solving, optimization, and computational intelligence.
They will be able to tackle big data challenges technically and will have solid skills in methods like deep learning.
In every academic year, the partners offer a paid internship to the 1st year students, to be undertaken during the 2nd year. 1st
year students should apply to the internship(s) they are interested in. The internship will be assigned to the student gathering
the best qualification in the application.

Inf ormation
Goals Study Plan

S y s tems
The course aims to train specialists who are able to: The program structure for the academic part has 11 course
■ Understand the main paradigms associated with units:
large databases and data warehouses; ■ Big Data Analytics;
■ Understand the processes of decision-making; ■ Computational Intelligence for Optimization;
■ Master data mining tools and computational intelligence, ■ Data Mining;
in particular for big data-related problems; ■ Deep Learning;

F inance, R is k Management
■ Master the most used paradigms and environments ■ Machine Learning;
■ Programming for Data Science;

and Ins urance


of software development;
■ Master the concept of problem-solving. ■ Statistics for Data Science;
■ Storing and Retrieving Data;
■ Text Mining.
Program Length The remaining 7,5 ECTS correspond to electives chosen by
Four semesters: 2 for the curricular component, and 2 the students from a wide range of course units available
for the development of a dissertation of a scientific nature on the program webpage.
or a project work, and for the completion of the Research
Methodologies Course Unit, total of 120 ECTS.
Geo Inf ormat ics

Program Coordinator
and Analy t ics

Roberto Henriques

Internship Agreements

Partnership
Healt h

For more information or applications, please visit: www.novaims.unl.pt/MDSAA-DS 19


Master´s Degree Program
Statistics and Information Management
specialization in Data Analytics

The Master's Degree Program in Statistics and Information Management, with a specialization in Data Analytics, aims to train
experts and managers qualified to lead and guide information collection, compilation, analysis, and management inside
organizations. Experts and managers with these skills are highly scarce in today's data-driven landscape, as organizations
crave those who can navigate the vast seas of information and transform raw data into actionable insights.

The Data Analytics specialization goes beyond traditional statistics, equipping students with the latest tools and techniques
to thrive in the digital age. Whether it is for analyzing consumer trends, optimizing business decision-making, or predicting
market fluctuations, graduates from this program will emerge as strategic leaders capable of driving innovation and growth.
The program merges classic statistical rigor with cutting-edge information management approaches.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 37,5
■ Develop techniques and methodologies for data collection; are in mandatory course units:
■ Apply various methodologies, tools and computational ■ Forecast Methods;
statistics to explore and analyze information in order ■ Multivariate Analytics;
to reduce levels of uncertainty associated with ■ Regression Analysis;
decision-making; ■ Sampling Methods;
■ Communicate results, in written form or orally, adapting ■ Statistics for Data Analytics;
them to the level and interests of the audience. ■ Time Series Analysis.
The remaining 22,5 ECTS correspond to electives chosen
by the students from a wide range of course units
available on the program webpage.

Program Length Program Coordinator


Three semesters: 2 for the curricular component and 1 Jorge Miguel Bravo
for the development of a dissertation of a scientific nature,
a project work, or an internship report of a professional nature
and the completion of the Research Methodologies Course
Unit, total of 95 ECTS.

For more information or applications, please visit: www.novaims.unl.pt/MEGI-AGI 20


Postgraduate Program
Data Science for Marketing

The Postgraduate Program in Data Science for Marketing aims to fill a gap in the postgraduate training of professionals in the

Data-Driven
marketing field who need to acquire new analytical skills with a cross-cutting approach to data science. This program is designed

Marketing
to provide excellent training, articulating key concepts and challenges for marketing decision-making in its multiple strategic,
innovative, and methodological perspectives. It includes practical training focused on data processing (data science & big data),
artificial intelligence (machine learning), and the analysis of consumer social networks. The versatility in the range of optional
course units also allows for the enhancement of theoretical-practical knowledge in several related areas, such as digital marketing,
social media, e-commerce, and search engine optimization.

Goals Study Plan

Information
The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete

Systems
■ Bridge the gap between marketing and data science, 60 ECTS, of which 41 are in mandatory course units:
fostering critical thinking about data, and drawing ■ Big Data for Marketing;
conclusions from incomplete information; ■ Data Science for Marketing;
■ Support marketing decision-making through a practical ■ Machine Learning in Marketing;
understanding of the fundamental methods, models ■ Marketing Engineering & Analytics;
and tools used by data scientists; ■ Marketing Strategy & Innovation;

Finance, Risk Management


■ Develop the resources to load, clean and transform data; ■ Social Network Analysis.
■ Identify the best models and methodologies for extracting The remaining 19 ECTS correspond to electives chosen

and Insurance
marketing knowledge from different data sources, which by the students from a wide range of course units, available
are often heterogeneous and complex; on the program webpage.
■ Understand the power of big data, obtaining business
solutions and processing large streams of data in real-time;
■ Interpret and communicate data results using a wide range
Program Length
Two semesters, total of 60 ECTS.
of real-world marketing examples;
■ Face the challenges of the modern and dynamic business
world. Program Coordinator
Geo Informatics

Paulo Rita
and Analytics

Support and Funding


Health

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/DS4M 21


Postgraduate Program
Digital Marketing and Analytics

1 Portugal

3 Western Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The recent digital revolution has completely changed how people search for information, consume, interact, and learn. In
response to this shift, marketing professionals increasingly use decision support systems to sustain their brands and products in
the marketplace.
The need to adopt analytical approaches to understand and create competitive advantages in this environment has gained
greater importance. This postgraduate program provides a solid training foundation to meet the new marketing challenges,
which allows the development of a strategic and integrated customer vision - both offline and online - and contributes to the
improvement of the decision-making process in companies.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Understand digital marketing and its characteristics; 60 ECTS, of which 41,5 are in mandatory course units:
■ Understand the operating principles of internet social ■ Digital Analytics;
media and methodologies for its use in creating value ■ Digital Marketing & E-Commerce;
for business; ■ Marketing Engineering & Analytics;
■ Understand and apply analytical social media techniques; ■ Marketing Strategy & Innovation;
■ Understand the significance of web analytics; ■ Search Engine Optimization;
■ Master search engine marketing techniques, including ■ Social Media Analytics.
AdWords campaign management and the development The remaining 18,5 ECTS correspond to electives chosen
of search engine optimization (SEO) strategy. by the students from a wide range of course units
available on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Paulo Rita

Support and Funding

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/DMA 22


Postgraduate Program
Marketing Intelligence

Master’s Program
Data-Driven Marketing
Specialization
Marketing Intelligence
4 Europe 1 Portugal

4World
EDUNIVERSAL
Best Masters
Ranking 2024

The Postgraduate Program in Marketing Intelligence trains technical and management staff to lead and guide the collection,

Data-Driven
organization, analysis, exploration, and dissemination of marketing information in organizations. The program provides

Marketing
a balanced curriculum with two components: one based on tools and methodologies of marketing management, and the
other supported by information analysis and management methodologies and techniques.

Goals Study Plan

Information
Systems
The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Develop strategies, methods, and instruments of marketing 60 ECTS, of which 41 are in mandatory course units:
management; ■ Brand Management;
■ Be aware of client behavior and create relationship policies; ■ Consumer Behavior Insights;
■ Master the processes and tools used for the storage, ■ Digital Marketing & E-Commerce;
organization, and access to information for marketing in ■ Marketing Engineering & Analytics;
companies; ■ Marketing Research;

Finance, Risk Management


■ Use several methodologies and tools for information ■ Marketing Strategy & Innovation.
exploration and analysis, in order to reduce the levels of The remaining 19 ECTS correspond to electives chosen by

and Insurance
uncertainty in solving marketing problems. the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Paulo Rita
Geo Informatics
and Analytics

Support and Funding


Health

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MI 23


Postgraduate Program
Marketing Research and CRM

This postgraduate program fills a gap in the high-level training of managers, technical staff, and other experts in marketing.
It is especially aimed at technical staff, market researchers, and professionals involved in customer relationship management.
Its main goal is to provide excellent and balanced training with a conceptual component and marketing methodology with
quantitative aptitude, as well as practical training that draws on case studies and project development.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Plan, create, and conduct market studies or any other 60 ECTS, of which 41,5 are in mandatory course units:
market research; ■ Descriptive Analytics in Marketing;
■ Select and apply marketing data collection methods; ■ Experimental Design;
■ Analyze, interpret, and communicate market research ■ Marketing Engineering & Analytics;
results; ■ Marketing Research;
■ Manage, explore, interpret and communicate marketing ■ Marketing Strategy & Innovation;
information that is present in information systems or from ■ Predictive Analytics in Marketing.
other marketing information sources; The remaining 18,5 ECTS correspond to electives chosen
■ Create, implement, and manage customer relationship by the students from a wide range of course units
policies. available on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Paulo Rita

Support and Funding

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MRCRM 24


Master´s Degree Program
Data-Driven Marketing
specialization in Data Science for Marketing

The Master's Degree Program in Data-Driven Marketing, with a specialization in Data Science for Marketing, aims to fill a gap in

Data-Driven
the postgraduate training of marketing professionals who need to acquire new analytical skills with a cross-cutting approach to

Marketing
data science.
This program is designed to provide excellent training, integrating concepts and key challenges for marketing decision-making in
its multiple strategic, innovative, and methodological features. It includes practical training focused on data processing (data
science & big data), artificial intelligence (machine learning), and the analysis of consumer social networks.
The diverse range of optional course units also allows for the reinforcement of theoretical-practical knowledge in various related
areas, such as digital marketing, social media, e-commerce, and search engine optimization.
This program is offered in two formats:
■ Working Hours (WH): aimed at young graduates and professionals who intend to study on a full-time basis;
■ After Working Hours (AWH): particularly aimed at professionals who intend to make their studies compatible with their

Information
Systems
professional activity.

Goals Study Plan


The specific objectives of the program are the training of The academic part corresponds to 60 ECTS, of which 41 are
marketing professionals to be capable of: in mandatory course units:
■ Bridge the gap between marketing and data science, ■ Big Data for Marketing;

Finance, Risk Management


fostering critical thinking about data, and drawing ■ Data Science for Marketing;
conclusions from incomplete information; ■ Machine Learning in Marketing;

and Insurance
■ Support marketing decision-making through a practical ■ Marketing Engineering & Analytics;
understanding of the fundamental methods, models ■ Marketing Strategy & Innovation;
and tools used by data scientists; ■ Social Network Analysis.
■ Develop the resources to load, clean and transform data; The remaining 19 ECTS correspond to electives chosen
■ Identify the best models and methodologies for extracting by students from a wide range of course units available
marketing knowledge from different data sources, which on the program webpage.
are often heterogeneous and complex;
■ Understand the power of big data, obtaining business
solutions and processing large streams of data in real-time;
Program Length
Geo Informatics
and Analytics

■ Interpret and communicate data and results using a wide Four semesters: 3 for the curricular component and 1 for
the development of a scientific dissertation, a project or
range of real-world marketing examples;
an internship, for a total of 120 ECTS.
■ Face the challenges of the modern and dynamic business
world.
Program Coordinator
Paulo Rita

Support and Funding


Health

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MDDM-DS4M 25


Master´s Degree Program
Data-Driven Marketing
specialization in Digital Marketing and Analytics

Postgraduate Program
Digital Marketing and Analytics
1 Portugal
WESTERN

3 Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The recent digital revolution has completely changed how people search for information, consume, interact, and learn. In this
context, marketing professionals are increasingly using decision support systems to assert their brands and products in the
market. The need to adopt analytical approaches to understand and create competitive advantages in this environment has
gained greater importance.
The Master's Degree Program in Data-Driven Marketing, with a specialization in Digital Marketing and Analytics, provides a solid
training foundation to meet the new marketing challenges. It enables the development of a strategic and integrated customer
vision - both online and offline - and contributes to the improvement of the decision-making process within companies.
This program is offered in two formats:
■ Working Hours (WH): aimed at young graduates and professionals who intend to study on a full-time basis;
■ After Working Hours (AWH): particularly aimed at professionals who intend to make their studies compatible with
their professional activity.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 41,5
■ Understand digital marketing and its characteristics; are in mandatory course units:
■ Understand the operating principles of internet social ■ Digital Analytics;
media and methodologies for its use in creating value ■ Digital Marketing & E-Commerce;
for business; ■ Marketing Engineering & Analytics;
■ Understand and apply analytical social media techniques; ■ Marketing Strategy & Innovation;
■ Understand the significance of web analytics; ■ Search Engine Optimization;
■ Master search engine marketing techniques, including ■ Social Media Analytics.
AdWords campaign management and the development The remaining 18,5 ECTS correspond to electives chosen
of search engine optimization (SEO) strategy. by students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Four semesters: 2 for the curricular component, and 2 Paulo Rita
for the development of a dissertation of a scientific nature
or a project work, and for the completion of the Research
Methodologies Course Unit, total of 120 ECTS.

Support and Funding

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MDDM-DMA 26


Master´s Degree Program
Data-Driven Marketing
after working
specialization in Marketing Intelligence hours schedule

4 Europe 1 Portugal

4World EDUNIVERSAL
Best Masters
Ranking 2024

The Master´s Degree Program in Data-Driven Marketing, with a specialization in Marketing Intelligence, trains technical and

Data-Driven
management staff to lead and guide the collection, organization, analysis, exploration, and dissemination of marketing

Marketing
information in organizations. This program provides a balanced curriculum with two components: one based on marketing
management tools and the other supported by information analysis and management methodologies.
This program is offered in two formats:
■ Working Hours (WH): aimed at young graduates and professionals who intend to study on a full-time basis;
■ After Working Hours (AWH): particularly aimed at professionals who intend to make their studies compatible with
their professional activity.

Information
Systems
Goals Study Plan
The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 41 are
■ Develop marketing management strategies, methods, and in mandatory course units:
instruments; ■ Brand Management;
■ Be aware of client behavior and create relationship policies; ■ Consumer Behavior Insights;

Finance, Risk Management


■ Master the processes and tools used for the storage, ■ Digital Marketing & E-Commerce;
organization, and access to marketing information in ■ Marketing Engineering & Analytics;

and Insurance
companies; ■ Marketing Research;
■ Use several methodologies and tools for information ■ Marketing Strategy & Innovation.
exploration and analysis in order to reduce the levels of The remaining 19 ECTS correspond to electives chosen
uncertainty in solving marketing problems. by the students from a wide range of course units available
on the program webpage.
Geo Informatics

Program Length Program Coordinator


and Analytics

Four semesters: 2 for the curricular component, and 2 Paulo Rita


for the development of a dissertation of a scientific nature
or a project work, and for the realization of the Course Unit
of Research Methodologies, total of 120 ECTS.

Support and Funding


Health

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MDDM-MI 27


Master´s Degree Program
Data-Driven Marketing
specialization in Marketing Research and CRM

The Master´s Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the
high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff, market
researchers, and professionals involved in customer relationship management. Its main goal is to provide excellent training,
balanced between a conceptual and methodological component with a quantitative orientation, and practical training focused on
case studies and project development.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 41,5
■ Plan, create, and conduct market studies or any other are in mandatory course units:
market research; ■ Descriptive Analytics in Marketing;
■ Select and apply marketing data collection methods; ■ Experimental Design;
■ Analyze, interpret, and communicate market research ■ Marketing Engineering & Analytics;
results; ■ Marketing Research;
■ Manage, explore, interpret and communicate marketing ■ Marketing Strategy & Innovation;
information that is present in information systems or from ■ Predictive Analytics in Marketing.
other marketing information sources; The remaining 18,5 ECTS correspond to electives chosen
■ Create, implement, and manage customer relationship by the students from a wide range of course units
policies. available on the program webpage.

Program Length Program Coordinator


Four semesters: 2 for the curricular component, and 2 Paulo Rita
for the development of a dissertation of a scientific nature
or a project work, and for the realization of the Research
Methodologies Course Unit, total of 120 ECTS.

Support and Funding

NextGenerationEU

https://recuperarportugal.gov.pt/

For more information or applications, please visit: www.novaims.unl.pt/MDDM-MRCRM 28


Postgraduate Program
Digital Enterprise Management

2 Portugal
WESTERN

11Europe
EDUNIVERSAL
Best Masters
Ranking 2024

For an effective digital transformation of organizations that can benefit from increasingly sophisticated technologies such as
cloud computing, big data & analytics, internet of things, 3D printing, machine learning, or artificial intelligence, among others,
and in a more accessible way, there is still a lack of managers with skills that allow them to approach the implementation of
these projects holistically and strategically, rather than just as technological modernization.
The Postgraduate Program in Digital Enterprise Management aims to prepare managers and professionals for digital
and business transformation. This involves not only knowledge of the latest technologies available from an information
management perspective, which is becoming increasingly complex, but also allows the ability to create strategic
and competitive advantages. Additionally, it involves managing the transformation that encompasses a range of factors
such as preparing organizational culture, change management, human resource valorization, process redefinition,
and value creation.

Information
Systems
Goals Study Plan
The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Implement digital transformation processes in their 60 ECTS, of which 45 are in mandatory course units:
organizations, as leaders of change in terms of processes, ■ Adoption Models;
organization and human resources; ■ Big Data Analytics for Business;
■ Support the selection and prioritization of the most ■ Change Management;

Finance, Risk Management


appropriate technological solutions and distribution models ■ Cloud and Mobility Solutions;
■ Digital Systems for Enterprise 4.0;

and Insurance
best suited to accelerating profitability and productivity in
organizations; ■ Digital Transformation Capstone Project;
■ Act based on state-of-the-art knowledge of leading ■ Digital Transformation Methodologies;
suppliers of technologies and distribution models that ■ Online Collaboration Tools.
boost digital transformation; The remaining 15 ECTS correspond to electives chosen
■ Apply digital transformation methodologies and maturity by the students from a wide range of course units
models that enable rapid assessment and management of available on the program webpage.
organizational transformation.
Geo Informatics
and Analytics

Program Length Program Coordinators


Two semesters, total of 60 ECTS. Jorge Carrola Rodrigues
Pedro Ruivo
Tiago Oliveira

Partnership
Health

For more information or applications, please visit: www.novaims.unl.pt/DEM 29


Postgraduate Program
Digital Transformation

The Postgraduate Program in Digital Transformation recognizes the significance of digital transformation in today's business
world. The program aims to strengthen NOVA IMS's training offering in this area by exploring technological advancements
and processes that can help organizations enhance their competitive advantage through the transformation or development
of their business models. As digital transformation becomes increasingly crucial for companies to remain relevant
and competitive, the importance of training in this area cannot be overstated. By participating in this program, professionals
will gain a deeper understanding and competences of how to leverage technology to drive business growth and create new
opportunities.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Train technicians and managers capable of formulating 60 ECTS, of which 45 are in mandatory course units:
and evaluating digital transformation processes in ■ Business Impact of Digital Projects;
organizations; ■ Business Process Management;
■ Present solutions aimed at increasing productivity ■ Change Management;
and efficiency in organizations, with efficient ■ Data Governance;
and secure data management; ■ Data Privacy, Security, and Ethics;
■ Provide an overview of the latest trends and technologies ■ Digital Transformation;
in digital transformation, including artificial intelligence, ■ E-Business;
big data, automation, and the cloud, among others. ■ Emerging Technologies for Innovation;
■ Industry 4.0;
■ Information Management Systems.
The remaining 15 ECTS correspond to electives chosen
by the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Fernando Bação

For more information or applications, please visit: www.novaims.unl.pt/TD 30


Postgraduate Program
Information Systems Management

Master’s Program
Information Management
Specialization
Information Systems
Management

1 Portugal
WESTERN

1Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The Postgraduate Program in Information Systems Management explores the various technologies in IT and their impact on
planning, design, functionality, and information systems management. It also focuses on understanding the interaction
between technology, business processes, strategy, and organizational policies. This program promotes strategic thinking in
the role of information systems in developing management strategies and information sharing that can increase the
competitiveness of organizations.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must complete
■ Develop strategies, methods, and tools for knowledge and

Information
60 ECTS, of which 41,5 are in mandatory course units:

Systems
information systems management; ■ Cybersecurity;
■ Analyze the contexts of organizations and their ■ Data Governance;
significance in establishing innovative methods based on ■ Data Management and Storage;
the most recent technological advances; ■ Data Privacy, Security and Ethics;
■ Master the processes and tools used for the storage, ■ Information Management Systems;
organization, and access to information in organizations; ■ Information Project Management;

Finance, Risk Management


■ Improve organizational efficiency through the creation and ■ Information Systems Architectures;
design of business processes; ■ Information Systems Development;

and Insurance
■ Create and develop information systems and technologies ■ Information Systems Governance;
that meet organizations' information needs. ■ Information Technologies Services Management.
The remaining 18,5 ECTS correspond to electives chosen
by the students from a wide range of course units
available on the program webpage.

Program Length Program Coordinator


Geo Informatics
and Analytics

Two semesters, total of 60 ECTS. Fernando Bação


Health

For more information or applications, please visit: www.novaims.unl.pt/GSTI 31


Master´s Degree Program
Transformação
Information Management
Digital
specialization in Digital Transformation

The Master´s Degree Program in Information Management, with a specialization in Digital Transformation, acknowledges
the significance of digital transformation in today's business world. The program aims to strengthen NOVA IMS’ training
offering in this area by exploring technological advancements and processes that can help organizations enhance their
competitive advantage through the transformation or development of their business models. As digital transformation
becomes increasingly crucial for companies to remain relevant and competitive, the importance of training in this area
cannot be overstated.
By participating in this program, professionals will gain a deeper understanding and competencies of how to leverage
technology to drive business growth and create new opportunities.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 45 are
■ Formulate and evaluate digital transformation processes in mandatory course units:
in organizations; ■ Business Impact of Digital Projects;
■ Increase productivity and effectiveness in organizations ■ Business Process Management;
through efficient and secure data management; ■ Change Management;
■ Keep up with the latest trends and technologies in ■ Data Governance;
digital transformation, including artificial intelligence, ■ Data Privacy, Security, and Ethics;
big data, automation, and the cloud, among others. ■ Digital Transformation;
■ E-Business;
■ Emerging Technologies for Innovation;
■ Industry 4.0;
■ Information Management Systems.
The remaining 15 ECTS correspond to electives chosen by
the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Three semesters: 2 for the curricular component and 1 Fernando Bação
for the development of a dissertation of a scientific nature,
a project work or an internship report of a professional
nature and the completion of the Research Methodologies
Course Unit, total of 95 ECTS.

For more information or applications, please visit: www.novaims.unl.pt/MGI-TD 32


Master´s Degree Program
Information Management
specialization in Information Systems Management

1 Portugal
WESTERN

1Europe
EDUNIVERSAL
Best Masters
Ranking 2024

The Master´s in Information Management, with a specialization in Information Systems Management (IT), explores the
various technologies in IT and their impact on planning, design, functionality, and information systems management. It
also focuses on understanding the interaction between technology, business processes, strategy, and organizational
policies. This program promotes strategic thinking in the role of information systems in developing management
strategies and information sharing that can increase the competitiveness of organizations.
This program is offered in two formats:
■ Working Hours (WH): aimed at young graduates and professionals who intend to study on a full-time basis;
■ After Working Hours (AWH): particularly aimed at professionals who intend to make their studies compatible with their
professional activity.

Information
Systems
Goals Study Plan
The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 41,5
■ Develop strategies, methods, and tools for knowledge and are in mandatory course units:
information systems management; ■ Cybersecurity;
■ Analyze the contexts of organizations and their ■ Data Governance;
significance in establishing innovative methods based on ■ Data Management and Storage;

Finance, Risk Management


the most recent technological advances; ■ Data Privacy, Security and Ethics;
■ Master the processes and tools used for the storage, ■ Information Management Systems;

and Insurance
organization, and access to information in organizations; ■ Information Project Management;
■ Improve organizational efficiency through the creation and ■ Information Systems Architectures;
design of business processes; ■ Information Systems Development;
■ Create and develop information systems and technologies ■ Information Systems Governance;
that meet organizations' information needs. ■ Information Technologies Services Management.
The remaining 18,5 ECTS correspond to electives chosen
by the students from a wide range of course units
available on the program webpage.
Geo Informatics
and Analytics

Program Length Program Coordinator


Three semesters: 2 for the curricular component and 1 Fernando Bação
for the development of a dissertation of a scientific nature,
a project work or an internship report of a professional nature
and the realization of the Research Methodologies Course
Unit, total of 95 ECTS.
Health

For more information or applications, please visit: www.novaims.unl.pt/MGI-GSTI 33


Master´s Degree Program
Information Systems Management
after working
hours schedule

Successful entrepreneurs embrace the challenges of transitioning to an information society. They build their businesses
and careers based on new insights in management, operations, and the application of information systems and technologies.
Upon completing the master's program, whether as an entrepreneur or an information systems specialist, the student will be
able to manage, advise, and participate in developing and applying information systems technologies directly and creatively.
Students will also be able to manage information systems departments and changes that drive strategic business renewal
through the restructuring of business processes and the utilization of information technology.
This Master’s confers a double degree diploma from two universities, namely: a M.Sc. in Information Management, with a
specialization in Information Systems Management, by NOVA IMS, and a M.Sc. in Business Informatics by the School of
Economics and Business of the Ljubljana University.

Goals Study Plan


The course aims to train specialists who are able to: 1st (Fall) Semester at NOVA IMS (Lisbon)
■ Understand the strategic benefits of successfully ■ Data Governance;
implementing information systems, the process ■ Data Management and Storage;
of strategic planning and the evaluation of business ■ Data Mining I;
needs; ■ Data Privacy, Security and Ethics;
■ Develop project management and capital budgeting ■ Information Systems Development;
skills to enable activity, program and project costing, ■ Information Systems Governance;
control and evaluation; ■ Information Technologies Services Management;
■ Evaluate the impact and manage the change propelled ■ Management of Information Systems.
by the introduction of information systems; 2nd (Spring) Semester at SEB LU (Ljubljana)
■ Manage, advise, and participate in developing ■ Business Intelligence and Analytics;
and applying information resources and managing ■ Business Skills Development 1;
changes towards the strategic renewal of business. ■ Digital Business;
■ Optional Course Unit;
■ Strategic Management 2.
Program Length 3rd (Fall) Semester at SEB LU
Four semesters: 3 for the academic part and 1 for the ■ Accounting Information for Decision Making;
Master’s thesis, total of 120 ECTS. ■ Business Process Management;
■ Developing Software Solutions;
■ Organization and Management;
■ Research Methods and Techniques.
4th (Spring) Semester at SEB LU / NOVA IMS(1)
Partnership Program Coordinators ■ Master’s Thesis (NOVA IMS).
(1)
NOVA IMS: Fernando Bação The student chooses where they want to spend the semester.
The master’s thesis will be developed following NOVA IMS rules,
SEB LU: Peter Trkman
always with conjoint supervision of Professors from the two
institutions.

For more information or applications, please visit: www.novaims.unl.pt/EMSISM 34


Postgraduate Program
Data Science for Finance

The Postgraduate Program in Data Science for Finance is an internationally innovative training program that offers
a quantitative and analytical approach to finance. It is designed for professionals in the financial sector seeking a more analytical
approach to the areas of valuation of financial assets, trading, risk management, financial engineering, predictive models,
and financial computing, among others. It also provides an understanding of the potential transformations in the financial
industry resulting from the adoption of blockchain technology by Fintech & InsurTech. The program prepares senior
management for successful careers in the areas of investment banking, asset management, hedge funds, and investment
advisory, risk management, sales and trading, hedge funds, financial engineering, financial technology, and consulting/advisory.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Develop data-driven pricing & risk management models of complete 12 course units:
both plain vanilla and exotic financial securities that ■ Algorithmic Trading & Market Microstructure;
compete with traditional model-based approaches; ■ Asset Pricing & Portfolio Management;
■ Develop data-driven models that explain the dynamics of ■ Computational Finance;
financial asset prices; ■ Credit Risk Scoring;
■ Implement and validate data models, machine learning and ■ Decentralized Finance (DeFi) & CryptoAssets;
deep learning methods in finance; ■ Deep Learning Methods in Finance;

Finance, Risk Management


■ Understand the potential transformations in the financial ■ Financial Derivatives & Risk Management;
industry resulting from the adoption of blockchain ■ Fixed Income Securities;

and Insurance
technology to Fintech & InsurTech; ■ Insurance Data Science;
■ Acquire and develop skills in the most popular programming ■ Machine Learning in Finance;
languages in the financial industry (R, Python); ■ Text Mining.
■ Develop predictive analysis and trading models, sentiment
analysis, financial fraud detection techniques, credit rating
models, insurance pricing models, and customer
segmentation methods.
Geo Informatics
and Analytics

Program Length Program Coordinator


Two semesters, total of 64 ECTS. Jorge Miguel Bravo
Health

For more information or applications, please visit: www.novaims.unl.pt/DS4F 35


Postgraduate Program
Financial and Budgetary Management and Control

Developed in partnership with the Inspectorate General of Finance – Portuguese Audit Authority (IGF), the Postgraduate
Program in Financial and Budgetary Management and Control aims to equip participants with a set of competencies in the field
of financial management and control, which enable the development of new information management strategies relevant
to the performance of roles in the financial and budgetary sphere.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Act in public and private organizations based on solid complete 60 ECTS, of which 52,5 are in mandatory course
theoretical and practical training; units:
■ Follow the latest advances in management, control and ■ Analytic Methods;
financial reporting with an integrated vision; ■ Audit Principles, Standards and Procedures;
■ Understand and analyze accounting and internal control ■ Budgetary Policy and Process;
systems in an integrated and interdisciplinary manner; ■ Financial Accounting;
■ Implement procedures that enable adequate management ■ Public Accounting – SNC-AP;
control. ■ Public Procurement and Public-Private Partnerships;
■ Sampling for Audit and Control.
The remaining 7,5 ECTS correspond to one elective course
unit, chosen by the students according to their basic training:
Program Length ■ Law Studies (basic training in the area of economics and/or
Two semesters, total of 60 ECTS.
management);
OR:
■ Principles of Financial Management (basic training in the
Program Coordinator legal area).
Pedro Simões Coelho

Partnership

For more information or applications, please visit: www.novaims.unl.pt/GCFO 36


Postgraduate Program
Financial Markets and Risks

Resulting from a partnership between NOVA IMS and ISCTE Executive Education, the Postgraduate Program in Financial
Markets and Risks combines a prestigious teaching staff that aligns scientific knowledge and rigor with practical experience.
Its innovative, current, and practical approach provides professionals in the financial sector with specialized training
in creating, analyzing, and evaluating financial instruments, with a particular focus on derivatives. Additionally, the program
covers the identification and implementation of integrated techniques for analyzing and managing financial assets, liabilities,
and financial risks.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Analyze and evaluate in detail the main products and complete 12 course units, corresponding to 60 ECTS:
financial instruments, with particular focus on derivatives; ■ Asset and Liability Management;
■ Identify and develop integrated technical analysis and ■ Bond Markets;
management of several financial risks, whether in terms of ■ Company Valuation;
their coverage and conduct of speculation and arbitrage ■ Credit Risk;
transactions; ■ Data Science for Finance;
■ Develop analytical skills and decision in the management of ■ Ethics in Financial Markets Seminar;
assets and liabilities, particularly in the management of ■ Financial Derivatives;

Finance, Risk Management


investment portfolios, treasury, pension funds and ■ Financial Options and Structured Products;
management of investment funds; ■ Foreign Exchange and Money Markets;

and Insurance
■ Develop financial innovation techniques and processes, ■ Longevity-Linked Securities & Derivatives;
namely creating and evaluating new products, asset classes ■ Market Risk;
and operations. ■ Portfolio Management.

Program Length Program Coordinators


Two semesters, total of 60 ECTS. NOVA IMS: Jorge Miguel Bravo
Geo Informatics
and Analytics

ISCTE Executive Education: João Pedro Nunes

Partnership
Health

For more information or applications, please visit: www.novaims.unl.pt/MRF 37


Postgraduate Program
Risk Analysis and Management

Master’s Program
Statistics and Information
Management
Specialization
Risk Analysis and Management
2 Europe 1 Portugal

2World
EDUNIVERSAL
Best Masters
Ranking 2024

The Postgraduate Program in Risk Analysis and Management aims to train technical staff and management to be able to identify,
quantify, and manage the risks of institutions (whether financial or not). The program aims to train staff of financial institutions
or those of a different nature, enabling them to make decisions in risk management, according to the capital requirements
established by Solvency II and Basel III.

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Understand operations and products that are part of the complete 60 ECTS, of which 45 are in mandatory course units:
activity of financial institutions; ■ Banking and Insurance Economics;
■ Identify and quantify risks associated with financial ■ Credit Risk Management;
institutions; ■ Financial Derivatives and Risk Management;
■ Manage various current risks in institutions; ■ Investments and Portfolio Management;
■ Take decisions based on quantifying techniques of ■ Life Actuarial Techniques;
economic value; ■ Management of Market and Liquidity Risks;
■ Manage the new European solvency systems for banking ■ Predictive Analytics in Finance;
and insurance in a balanced way. ■ Regulation and Supervision of Insurance and Banking;
■ Non-Life Actuarial Techniques.
The remaining 15 ECTS correspond to electives chosen
by the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Jorge Miguel Bravo

For more information or applications, please visit: www.novaims.unl.pt/AGR 38


Master´s Degree Program
Law and Financial Markets

2 Portugal
WESTERN

15Europe
EDUNIVERSAL
Best Masters
Ranking 2024

Resulting from a partnership between NOVA IMS and NOVA School of Law, the Master´s Degree Program in Law and Financial
Markets is taught in English and aims to provide Law graduates a comprehensive and specialized training in financial markets,
instruments, and intermediaries that enables them to enter into legal research, to embrace a legal profession in the banking,
insurance or capital markets, or practicing law at a renowned law firm.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS and consists of
■ Settle and deepen the basic legal knowledge acquired in 10 mandatory course units (52 ECTS):
the bachelor’s degree, particularly in fields with a closer link ■ Banking and Insurance Operations;
to financial markets and investments; ■ Banking Law;
■ Understand the organization and functioning of the general ■ Financial Instruments Law;
financial system and, particularly, the financial markets; ■ Financial Markets and Investments;
■ Provide analysis and evaluation skills of the main financial ■ Insurance Law;
instruments traded on the capital markets; ■ Introduction to Data Analysis;
■ Identify intervention strategies in capital markets (risk ■ Introduction to Financial Derivatives and Risk Management;

Finance, Risk Management


hedging, arbitrage, speculation) using financial instruments; ■ Principles of Corporate Finance;
■ Stimulate a critical and interdisciplinary approach to ■ Regulation and Supervision of Financial Markets;

and Insurance
knowledge, providing the lawyer with the necessary tools ■ Risk Management in Financial Contracts.
to solve complex problems or issue judgments in situations The remaining 8 ECTS correspond to electives chosen
of incomplete information. by the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinators


Four semesters: 2 for the academic component, and 2 NOVA IMS: Fernando Bação, Pedro Simões Coelho
Geo Informatics
and Analytics

for the development of a scholarly thesis, work project, FDUNL: Joana Farrajota, Margarida Lima Rego
or a professional internship report, total of 120 ECTS.

Partnership
Health

For more information or applications, please visit: www.novaims.unl.pt/MDMF 39


Master´s Degree Program
Statistics and Information Management
specialization in Risk Analysis and Management

2 Europe 1 Portugal

2WorldEDUNIVERSAL
Best Masters
Ranking 2024

The Master´s in Statistics and Information Management, with a specialization in Risk Analysis and Management, aims to train
technical and management staff to be able to identify, quantify and manage the risks of institutions (whether financial or not).
The program aims to train staff of financial institutions or those of a different nature, enabling them to make decisions in risk
management, according to the capital requirements established by Solvency II and Basel III.

Goals Study Plan


The course aims to train specialists who are able to: The academic part corresponds to 60 ECTS, of which 45 are
■ Understand operations and products that are part of the in mandatory course units:
activity of financial institutions; ■ Banking and Insurance Economics;
■ Identify and quantify risks associated with financial ■ Credit Risk Management;
institutions; ■ Financial Derivatives and Risk Management;
■ Manage various current risks in institutions; ■ Investments and Portfolio Management;
■ Take decisions based on quantifying techniques of ■ Life Actuarial Techniques;
economic value; ■ Management of Market and Liquidity Risks;
■ Manage the new European solvency systems for banking ■ Predictive Analytics in Finance;
and insurance in a balanced way. ■ Regulation and Supervision of Insurance and Banking;
■ Non-Life Actuarial Techniques.
The remaining 15 ECTS correspond to electives chosen by
the students from a wide range of course units available
on the program webpage.

Program Length Program Coordinator


Three semesters: 2 for the curricular component and 1 Jorge Miguel Bravo
for the development of a dissertation of a scientific nature,
a project work or an internship report of a professional nature,
and the completion of the Research Methodologies Course
Unit, total of 95 ECTS.

For more information or applications, please visit: www.novaims.unl.pt/MEGI-AGR 40


Postgraduate Program
Geographic Information Systems and Science

The Postgraduate Program in Geographic Information Systems and Science is developed within the UNIGIS International
Association, a global network of universities that offer programs in Geographic Information Systems (GIS). The postgraduate
program taught in b-learning and e-learning formats provides a technical and scientific framework related to the use of
geographic information technology and analysis, with a particular emphasis on skills related to the modeling and analysis of
spatial data, and the design and planning of geographic information technology and analysis in organizations. This program gives
access to the Geospatial Intelligence Certificate (GEOINT), accredited by the United States Geospatial Intelligence Foundation
(USGIF).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Develop appropriate strategies, methodologies, and tools of complete 60 ECTS, of which 7,5 are mandatory,
geographic information management, for the analysis of corresponding to the course unit Geographic Information
questions raised when using this type of information; Systems and Science. Students will choose the elective
■ Model, monitor, and simulate geographic, demographic, and course units from the following course units:
environmental phenomena in diverse analysis contexts; ■ Cartographic Sciences and ■ GIS and Modelling;
■ Use exploration and analysis methodologies and tools to Data Acquisition; ■ GIS in organizations;
reduce the levels of uncertainty related to the resolution of ■ Geographical Information ■ Remote Sensing;
problems of a geographical nature; Systems and Science*; ■ Spatial Statistics;
■ Design and develop information systems and technologies ■ Geospatial Databases; ■ Programming & Geospatial
that meet the needs of geographic information within an ■ Geospatial Data Mining; Web Services;
organizational context. ■ Geospatial Intelligence ■ Spatial Data Analysis and
(GEOINT); Visualization;
■ Geospatial Programming;
* Mandatory course unit.
Geo Informatics
and Analytics

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Marco Painho

Partnership Accreditation
Health

For more information or applications, please visit: www.novaims.unl.pt/CSIG 41


Postgraduate Program
Geospatial Data Science

The Postgraduate Program in Geospatial Data Science provides the necessary skills for the analysis, modeling,
and visualization of geographic information. It aims to train professionals for the role of artificial intelligence, programming,
and data mining in the development of solutions to challenges in the public and private sectors. Developed within the UNIGIS
International Association, a global network of universities that offer programs in Geographic Information Systems (GIS),
this program is taught in b-learning and e-learning format, and it gives access to the Geospatial Intelligence (GEOINT)
certificate accredited by the United States Geospatial Intelligence Foundation (USGIF).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Understand and contribute to the significant technical complete 60 ECTS. In the e-learning format, 45 ECTS are
and social challenges created by computing environments mandatory and 15 correspond to elective course units, to
rich in geospatial data, including its architecture, integrity, be chosen by the students. The offered course units in this
and management; program are the following:
■ Understand how geospatial data can be acquired ■ Cartographic Sciences and ■ GIS and Modelling;
and used to support various analysis, modeling, Data Acquisition; ■ Programming for
and geovisualization processes in large data environments; ■ Geographic Information Geospatial Web Services;
■ Understand how artificial intelligence, programming Systems and Science*; ■ Remote Sensing*;
and data mining can be used to intelligently enhance ■ Geospatial Intelligence ■ Spatial Databases*;
the typical concepts and flows of geographic information (GEOINT); ■ Spatial Data Analysis and
science and thus provide institution-centric solutions ■ Geospatial Data Mining*; Visualization;
to a wide variety of challenges and societal problems ■ Geospatial Programming*; ■ Spatial Statistics.
across the public and private sectors. ■ GIS in Organizations; * Mandatory course unit.

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Marco Painho

Partnership Accreditation

For more information or applications, please visit: www.novaims.unl.pt/CDG 42


Postgraduate Program
Geospatial Intelligence

The Certificate Program in Geospatial Intelligence (GEOINT Certificate), accredited by the United States Geospatial Intelligence
Foundation (USGIF), provides education and training in key scientific concepts, methods and geospatial technologies used
to solve global human security issues, including natural disasters, humanitarian crises, environmental hazards, military
operations, political violence, public health and food access challenges. USGIF is the only organization providing university
accreditation in GEOINT and is the world leader in this area.

Goals Study Plan


The course aims to train specialists who are able to: ■ Advanced Topics in Geospatial Intelligence;
■ Apply and develop knowledge of image processing ■ Artificial Intelligence (Image Classification);
and remote sensing, geographic information science, ■ Data Mining Geoespacial;
computing and analytical processes to geospatial ■ Geospatial Predictive Analysis;
intelligence; ■ Geographical Information Systems and Science;
■ Research, interpret data and conduct complex analyses; ■ Geospatial Intelligence (GEOINT) – CAPSTONE;
■ Work in a collaborative environment; ■ Imagery Intelligence (IMINT);
■ Select, use, synthesize, and demonstrate the techniques, ■ Intelligence for Defense and Security;
skills and tools necessary to solve geospatial intelligence ■ Modelling in Geographic Information Systems;
problems. ■ Remote Sensing (Active Sensors);
■ Remote Sensing (Passive Sensors);
■ Social Network Intelligence;
■ Structured Analytical Techniques for Intelligence Analysis.

Geo Informatics
and Analytics

Program Length Program Coordinator


Two semesters, total of 60 ECTS. Marco Painho

Partnership Accreditation
Health

For more information or applications, please visit: www.novaims.unl.pt/GEOINT 43


Master´s Degree Program
Geographic Information Systems and Science
specialization in Geographic Information Systems and Science

The Master´s Degree Program in Geographic Information Systems and Science is developed in collaboration with the UNIGIS
International Association, a global network of universities offering Geographic Information Systems programs.
This specialization, taught in b-learning and e-learning formats, provides a technical and scientific framework related to the
use of geographic information technology and analysis, especially skills related to the design and planning of geographic
information technology and analysis in organizations. This program gives access to the Geospatial Intelligence Certificate
(GEOINT), accredited by the United States Geospatial Intelligence Foundation (USGIF).

Goals Study Plan


The course aims to train specialists who are able to: To complete the curricular component (1st year), students
■ Develop appropriate strategies, methodologies, must complete 60 ECTS, of which 7,5 are mandatory,
and geographic information management tools for corresponding to the course unit Geographic Information
the analysis of questions raised when using this type of Systems and Science. Students will choose the elective
information; course units, from the following course units:
■ Model, monitor, and simulate geographic, demographic,
■ Cartographic Sciences and ■ GIS and Modelling;
and environmental phenomena in diverse analysis contexts;
Data Acquisition; ■ GIS in organizations;
■ Use exploration and analysis methodologies and tools
■ Geographical Information ■ Remote Sensing;
to reduce the levels of uncertainty related to the resolution
Systems and Science*; ■ Spatial Statistics;
of problems of a geographical nature;
■ Geospatial Databases; ■ Programming & Geospatial
■ Design and develop information systems and technologies
■ Geospatial Data Mining; Web Services;
that meet the needs of geographic information within an
■ Geospatial Intelligence ■ Spatial Data Analysis and
organizational context.
(GEOINT); Visualization.
■ Geospatial Programming; * Mandatory course unit.

Program Coordinator Program Length


Marco Painho 4 semesters: 2 for the academic part and 2 for the
development of a scholarly thesis or a work project or a
professional internship report, total of 120 ECTS.

Partnership Accreditation

For more information or applications, please visit: www.novaims.unl.pt/MCSIG 44


Master´s Degree Program
Geographic Information Systems and Science
specialization in Geospatial Data Science

The Master´s Degree Program in Geographic Information Systems and Science is developed in collaboration with the UNIGIS
International Association, a global network of universities offering Geographic Information Systems programs.
The specialization in Geospatial Data Science, taught in b-learning and e-learning formats, provides the necessary skills
for analyzing, modeling, and visualizing geographic information. It aims to train professionals for roles involving artificial
intelligence, programming, and data mining in the development of solutions to address challenges in the public and private
sectors. This program gives access to the Geospatial Intelligence (GEOINT) Certificate accredited by the United States
Geospatial Intelligence Foundation (USGIF).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Understand and contribute to the significant technical complete 60 ECTS. In the e-learning format, 45 ECTS are
and social challenges created by computing environments mandatory and 15 correspond to elective course units, to be
rich in geospatial data, including its architecture, integrity, chosen by the students. The offered course units in this
and management; program are the following:
■ Understand how geospatial data can be acquired and used ■ Cartographic Sciences and ■ GIS in Organizations;
to support various analysis, modeling, and geovisualization Data Acquisition; ■ GIS and Modelling;
processes in large data environments; ■ Geographic Information ■ Programming for Geospatial
■ Understand how artificial intelligence, programming Systems and Science*; Web Services;
and data mining can be used to intelligently enhance ■ Geospatial Intelligence ■ Remote Sensing*;
the typical concepts and flows of geographic information (GEOINT); ■ Spatial Databases*;
science and thus provide institution-centric solutions ■ Geospatial Data Mining*; ■ Spatial Data Analysis and
to multitude of challenges and societal problems ■ Geospatial Programming*; Visualization.
across public and private sectors. * Mandatory course unit. Geo Informatics
and Analytics

Program Coordinator Program Length


Marco Painho 4 semesters: 2 for the academic component and 2
for the development of a scholarly thesis, work project,
or professional internship report, total of 120 ECTS.

Partnership Accreditation
Health

For more information or applications, please visit: www.novaims.unl.pt/MCDG 45


Master´s Degree Program
Geospatial Technologies

The Master's in Geospatial Technologies (Erasmus Mundus Program) is a collaboration among:


■ Universidade Nova de Lisboa (NOVA), NOVA Information Management School (NOVA IMS), Lisbon, Portugal;
■ University of Münster (WWU), Institute for Geoinformatics (IFGI), Münster, Germany;
■ Universitat Jaume I (UJI), Castellon, Spain.

This master's program has been selected by the Erasmus Mundus Program of the European Commission as one of the best
master’s programs in Europe.

Goals Study Plan


The course aims to train specialists who are able to: The program structure for the path starting at NOVA IMS is:
■ Apply data modeling skills;
Semester 1 - NOVA IMS
■ Understand the basics of geographic Information;
■ Geographic Information Science*;
■ Act based on knowledge of information technology
■ Geospatial Data Mining;
new media and fundamental concepts of geoinformatics; ■ Group Project Seminar on Programming and Analysis*;
■ Resort to skills in geoinformatics, including basic
■ Portuguese;
and advanced modules; ■ Remote Sensing;
■ Manage programs and research methods.
■ Spatial Data Analysis and Visualization;
■ Spatial Statistics.
Semester 2 - University of Münster (WWU)
■ Advanced Digital Cartography;
Program Length
■ Applied Geospatial Technologies;
Three semesters: 2 for the academic component, and 1
■ Core Topics in GI Science*;
for the Master’s Thesis, total of 90 ECTS.
■ From Data to Knowledge*;
■ Geoinformatics Forum*;
■ Geoinformatics Forum Discussion Group*;
Program Coordinator ■ Location-Based Services;
Marco Painho ■ Programming in GI;
■ Project Management / Geomundus Conference*;
■ Reference Systems for GI;
■ Research Methods in GI Science*;
■ Spatial Cognition.
Semester 3 - NOVA IMS, WWU or UJI
■ Master’s Thesis*;
■ Thesis follow up*.
* Mandatory course unit.
Partnership

For more information or applications, please visit: www.novaims.unl.pt/GEOTECH 46


Postgraduate Program
Information Management and Business Intelligence
in Healthcare

2 Europe 1 Portugal

2WorldEDUNIVERSAL
Best Masters
Ranking 2024

This program aims to complement the training of healthcare managers and professionals who wish to use information
and knowledge management to enhance the competitiveness of healthcare organizations. The course covers a wide range
of topics, from health and strategic policies to information systems and data science, to prepare future leaders in a dynamic
and complex sector. The focus is to provide practical skills and tools that support innovation, process improvement,
and better decision-making based on analytical and business intelligence tools.
To provide an interdisciplinary approach, the course is an initiative of four academic units of the Universidade Nova
de Lisboa: NOVA IMS, National School of Public Health (ENSP-NOVA), NOVA Medical School (NMS | FCM), and Institute
of Hygiene and Tropical Medicine (IHMT).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Meet the challenges of the new healthcare market using complete 60 ECTS, of which 37,5 are in mandatory course
planning and management control instruments in units:
healthcare organizations; ■ Business Intelligence;
■ Know and manage the processes of innovation and change, ■ Innovation, Change Management and the New Healthcare
as well as customer relationships in the new healthcare Client;
market; ■ Leadership and People Management;
■ Introduce the principles of Information and knowledge ■ New Healthcare Market;
management to promote the competitiveness of ■ Planning and Management Control in Healthcare
organizations working in the health sector; Organizations;
■ Understand the process of Business Intelligence ■ Sustainable Healthcare.
and manage its infrastructure components - people, The remaining 22,5 ECTS correspond to electives chosen by
processes, and technologies; the students from a wide range of course units offered by
■ Use analytical applications to monitor the performance NOVA IMS.
of organizations, and identify key indicators of the
analytical applications in healthcare.
Program Coordinators
Guilherme Victorino
Program Length José Carlos Caiado
Two semesters, total of 60 ECTS.

Partnership Support
Health

For more information or applications, please visit: www.novaims.unl.pt/GIBIS 47


Master´s Degree Program
Clinical Research Management

Developed in partnership with NOVA IMS, NOVA Medical School (NMS | FCM), National School of Public Health (ENSP-NOVA)
and Universidade de Aveiro (UA), the Master’s Degree in Clinical Research Management aims to train highly qualified human
resources to promote and facilitate clinical research in healthcare facilities, universities, academic centers, biobanks,
pharmaceutical, and healthcare technology companies, clinical research organizations, among others. The program also includes
an internship course in a workplace environment, aiming to foster the development of the skills outlined for this study cycle.

Goals Study Plan


The course aims to train specialists who are able to: The study plan for the curricular component consists of
■ Professionalize clinical research in various institutions, 12 course units:
including health units, universities, academic centers, ■ Basic Principles in Management;
biobanks, pharmaceutical companies, health technology ■ Biobanks and Biological Samples Management;
companies and clinical research organizations; ■ Data and Information Management;
■ Improve the quality, performance and competitiveness of ■ Epidemiology and Methods in Clinical Research;
research teams. ■ Ethics in Clinical Research;
■ Fundamentals of Clinical Research;
■ Health Quality Management;
■ The organization of the health care system;
■ Regulatory Affairs and Safety;
Program Length ■ Statistics Applied to Clinical Research;
Four semesters: 3 for the curricular component and 1 ■ Scientific Writing and Communication;
for the development of a scientific dissertation, a project, or ■ Optional Course Unit*.
an internship, total of 120 ECTS. *Any course unit of the 2nd cycle lectured at NMS|FCM,
NOVA IMS and ENSP-NOVA.

Program Coordinators
NOVA IMS: Pedro Simões Coelho
NMS I FCM: Lúcia Domingues
ENSP-NOVA: Paulo Boto
UA: Teresa Herdeiro

Partnership

For more information or applications, please visit: www.novaims.unl.pt/MEGIC 48


Postgraduate Program
Information Management and Business Intelligence
in Healthcare

2 Europe 1 Portugal

2WorldEDUNIVERSAL
Best Masters
Ranking 2024

This program aims to complement the training of healthcare managers and professionals who wish to use information
and knowledge management to enhance the competitiveness of healthcare organizations. The course covers a wide range
of topics, from health and strategic policies to information systems and data science, to prepare future leaders in a dynamic
and complex sector. The focus is to provide practical skills and tools that support innovation, process improvement,
and better decision-making based on analytical and business intelligence tools.
To provide an interdisciplinary approach, the course is an initiative of four academic units of the Universidade Nova
de Lisboa: NOVA IMS, National School of Public Health (ENSP-NOVA), NOVA Medical School (NMS | FCM), and Institute
of Hygiene and Tropical Medicine (IHMT).

Goals Study Plan


The course aims to train specialists who are able to: To earn the postgraduate diploma, students must
■ Meet the challenges of the new healthcare market using complete 60 ECTS, of which 37,5 are in mandatory course
planning and management control instruments in units:
healthcare organizations; ■ Business Intelligence;
■ Know and manage the processes of innovation and change, ■ Innovation, Change Management and the New Healthcare
as well as customer relationships in the new healthcare Client;
market; ■ Leadership and People Management;
■ Introduce the principles of Information and knowledge ■ New Healthcare Market;
management to promote the competitiveness of ■ Planning and Management Control in Healthcare
organizations working in the health sector; Organizations;
■ Understand the process of Business Intelligence ■ Sustainable Healthcare.
and manage its infrastructure components - people, The remaining 22,5 ECTS correspond to electives chosen by
processes, and technologies; the students from a wide range of course units offered by
■ Use analytical applications to monitor the performance NOVA IMS.
of organizations, and identify key indicators of the
analytical applications in healthcare.
Program Coordinators
Guilherme Victorino
Program Length José Carlos Caiado
Two semesters, total of 60 ECTS.

Partnership Support
Healt h

For more information or applications, please visit: www.novaims.unl.pt/GIBIS 47


Master´s Degree Program
Clinical Research Management

Developed in partnership with NOVA IMS, NOVA Medical School (NMS | FCM), National School of Public Health (ENSP-NOVA)
and Universidade de Aveiro (UA), the Master’s Degree in Clinical Research Management aims to train highly qualified human
resources to promote and facilitate clinical research in healthcare facilities, universities, academic centers, biobanks,
pharmaceutical, and healthcare technology companies, clinical research organizations, among others. The program also includes
an internship course in a workplace environment, aiming to foster the development of the skills outlined for this study cycle.

Goals Study Plan


The course aims to train specialists who are able to: The study plan for the curricular component consists of
■ Professionalize clinical research in various institutions, 12 course units:
including health units, universities, academic centers, ■ Basic Principles in Management;
biobanks, pharmaceutical companies, health technology ■ Biobanks and Biological Samples Management;
companies and clinical research organizations; ■ Data and Information Management;
■ Improve the quality, performance and competitiveness of ■ Epidemiology and Methods in Clinical Research;
research teams. ■ Ethics in Clinical Research;
■ Fundamentals of Clinical Research;
■ Health Quality Management;
■ The organization of the health care system;
■ Regulatory Affairs and Safety;
Program Length ■ Statistics Applied to Clinical Research;
Four semesters: 3 for the curricular component and 1 ■ Scientific Writing and Communication;
for the development of a scientific dissertation, a project, or ■ Optional Course Unit*.
an internship, total of 120 ECTS. *Any course unit of the 2nd cycle lectured at NMS|FCM,
NOVA IMS and ENSP-NOVA.

Program Coordinators
NOVA IMS: Pedro Simões Coelho
NMS I FCM: Lúcia Domingues
ENSP-NOVA: Paulo Boto
UA: Teresa Herdeiro

Partnership

For more information or applications, please visit: www.novaims.unl.pt/MEGIC 48


Achievement Awards

At NOVA IMS, excellence is recognized, celebrated and rewarded. NOVA


IMS' Merit Awards* are not just symbolic recognitions, they are a tangible
testament to the institution's commitment to nurturing and celebrating
academic talent, with prizes being awarded to students who stand out
for the excellence of their academic performance.

In 2022, we had the honor of awarding a total of 130 prizes, worth over
160 thousand euros.

We strongly believe that these recognitions not only highlight the


dedication and academic excellence of our students but also cultivate an
environment that fosters ongoing personal and professional growth.

These prizes are awarded in partnership with AD NOVA IMS


Partners and other Supporting Entities, including:

*The prizes awarded are subject to updates throughout the academic year, and additional prizes
may be introduced in line with the partnership protocols established between NOVA IMS and
Supporting Entities. For more information on the prizes awarded, see the page
49 https://www.novaims.unl.pt/achievement-awards on the NOVA IMS website.
Employability

NOVA IMS is proud to have contributed to the training of excellent


professionals in the national and international labor market. Based
on the perspective of promoting the employability of our graduates
and an effective interconnection with the business world, NOVA
IMS has been developing cooperation with companies and other
public and private institutions.

According to data from the ObipNOVA Independent Report, the


average net monthly salary of a NOVA IMS’ master’s graduate
is €1,466*.

Seeking to bring companies closer to our students and


to accompany them on their professional path, NOVA IMS offers
a support platform for professional integration, Career Center
by Jobteaser, through which students and Alumni have access
to exclusive job offers: the NOVA IMS Career Center currently
has over 600 companies, around 130 of which are exclusive
to NOVA IMS, with more than 800 job/internship offers being
published in 2023. Here are some companies that have recruited
and offered internships to our students.

* Independent ObipNOVA report on NOVA IMS master's graduates in 2019. Employability rate
50 measured in the QS Employment Ranking 2020.
Labs

NOVA IMS has created 14 thematic and specialized laboratories


supervised by researchers specialized in their respective areas.
These laboratories are intended to be interfaces between the
excellence of our research and organizations, developing collaborative
projects that allow the transfer of knowledge in close alignment
with the specific needs of businesses.

These laboratories allow the development of joint projects in the


various themes they cover, sharing the transversal characteristics
of being leveraged by Information Management and Data Science.

NOVA NOVA
business information
intelligence systems
& analytics lab & analytics lab
powered by NOVA IMS powered by NOVA IMS
BI4ALL Microsoft

NOVA NOVA
marketing geoinformatics
analytics lab
powered by NOVA IMS
& analytics lab
powered by NOVA IMS

NOVA data NOVA data-driven


analytics lab
powered by NOVA IMS
public policies lab powered by NOVA IMS

innovation
NOVA center for
NOVA
& analytics lab global health lab
powered by NOVA IMS powered by NOVA IMS

NOVA health
& analytics lab
powered by NOVA IMS

NOVA
cidade
urban
analytics lab
powered by NOVA IMS

51
Mobility

Through mobility programs, NOVA IMS students have the opportunity to attend
a semester in an educational institution with which a partnership has been
established. Aware of the importance of developing a culture of cooperation
and mobility, NOVA IMS already has multiple partner institutions.

Students can also apply for mobility internships for companies and institutions
in the various program countries.

Turkey Switzerland Sweden Spain

Belgium Lithuania France Germany

Greece United Kingdom Holland Italy

Finland Denmark Czech Republic Poland

Slovenia Norway Hungary Austria

52
Connection to Society

AD NOVA IMS is the Association for the Development of the NOVA Information
Management School.

It is a nonprofit institution with the status of a legal entity of public interest,


established in October 1990.

It plays a crucial role in the NOVA IMS strategy, linking academia and society
and contributing to the development of activities related to research,
internationalization, sources of funding for education, vocational integration
and employability of NOVA IMS students.

AD NOVA IMS currently consists of 10 public and private institutions that


engage in NOVA IMS academic life, through several initiatives such as
awarding merit scholarships, internships, research projects, organizing
conferences and events, advanced training courses, and research seminars
in order to meet specific needs in the business environment.

In addition to the activities of the Association aimed at Members, Faculty,


Students, and Alumni, AD NOVA IMS monitors the employability and career
paths of graduate students and publishes more than 800 job offers, annually.

Partners:

53
Services

Students’ Support Office Value Creation Office


The Students’ Support Office assesses NOVA IMS' Value Creation Office is based
suggestions, ideas, requests for information on four essential pillars: Executive
and complaints, ensuring that the relevant Education, Career Design & Mentoring,
departments address them. Students can Entrepreneurship, and Knowledge
also contact this office to obtain Transfer. Each of these pillars offers
clarification of doubts and all other useful a wide range of opportunities for
information for their academic careers. students. The office's primary mission
is to promote innovation through
knowledge. Drawing on the experience
cultivated at NOVA IMS, programs

IT Services and initiatives are proposed for both


students and organizations.
NOVA IMS IT Services provide students
with daily Helpdesk support from 8 a.m.
to 10:30 p.m., and supply a range of
software for educational and research
purposes.
Academic Services
Academic Services perform activities
All students are entitled to a Microsoft®
in the educational domain, monitoring
Office 365 account and access to over 150
students and examinations to obtain
pieces of free software available for
academic titles and degrees.
teaching and research purposes.
NOVA IMS offers a Virtual Secretariat
where students can consult all
documents, program regulations, school
operational procedures and request the
issuance of documents, avoiding
AD NOVA IMS - Erasmus Office of traveling to the school campus.
Professional Insertion and
Mobility
Within the scope of AD NOVA IMS, the
Professional Insertion Office has as its
primary objective to promote the
approximation of NOVA IMS students
Library and Documentation
to the employment market, establish
Services
and develop relationships with companies, Specializing in Information Management,
and disseminate job/internship offers. the NOVA IMS Library and
Documentation Services aim to provide
In turn, Erasmus Mobility promotes
students with access to documentation
activities related to internationalization
and information required for the
through the dissemination of the various
development of their academic and
mobility programs. This Office also supports
scientific activities.
the integration of international students.
It offers multipurpose workspaces and
multiple current bibliographic resources
from emerging scientific areas.

54
Academic Calendar / Timetable Applications
Classes for postgraduate and master's Applications for NOVA IMS Postgraduate
programs begin in September and end and Master’s Programs are made online
in June of the following year. Exceptions to at https://candidaturas.novaims.unl.pt/.
this are the postgraduate programs in:
For more information about application
Business Intelligence and Analytics for
deadlines, please consult “Admissions
Hospitality & Tourism, Digital Enterprise
and Fees” on each program’s webpage.
Management, Enterprise Data Science &
Analytics, Information Management and
Business Intelligence in Healthcare, and
Intelligence Management and Security,
which run from February to December.
Contacts
If you would like more information about
Classes for the postgraduate and master's
NOVA IMS courses, please contact:
courses take place after working hours,
Admissions Office
except for the Master's Program in Data
[email protected]
Science and Advanced Analytics, which
+351 213 828 610
takes place during working hours.

The Master's in Information Management


(specializing in Business Intelligence and
Information Systems Management)
How to get to NOVA IMS
and the Master's in Data-Driven Marketing Carris
(specializing in Digital Marketing & 701, 713, 716, 726, 742, 746, 756, 758,
Analytics, Marketing Intelligence and Data 770
Science for Marketing) are offered in two Metro
formats: working hours and after working São Sebastião (Blue and Red Line)
hours. Praça de Espanha (Blue Line)
GPS Coordinates
38.732462 | -9.159921
Address
Campus de Campolide, 1070-312 Lisboa,
Portugal
Tel: +351 213 828 610

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55
EDUNIVERSAL
Best Masters
Ranking
2024

IN
THE
MASTER’S PROGRAM
WORLD
Information Management
Specialization: Business Intelligence

The best master´s program in the world for the 6th time in a row

Acreditations and Certifications


49th Edition

Co-financed by

NextGenerationEU

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