Business Analytics with Excel

E-Commerce Sales Dashboard

DESCRIPTION -:
Background

E-commerce is fast gaining ground as an accepted and used business paradigm. More and more business houses are
implementing web sites providing functionality for performing commercial transactions over the web. It is
reasonable to say that the process of shopping on the web is becoming commonplace.

Objective -:

An Online E-Commerce Company wants to design a Sales dashboard to analyze the sales based on
various product categories. The company wants to add user control for product category, so users can
select a category and can see the trend month-wise and product-wise accordingly.

Dataset Description -:

We will be using E-Commerce Dashboard.xlsx Dataset.

The dataset in file E-Commerce Dashboard dataset.xlsx contains sales data for different product categories. The
following are the features in the dataset:

Order ID Unique Order ID of a product

Order Date Order Placement Date

Ship Date Shipment Date of the placed order

Aging Used to Create Histogram Bin

Ship Mode Shipment mode of placed order

Product Category Product Category

Product Name of the Product

Sales Sales Amount

 Quantity The amount or number of a material

Discount A deduction from the usual cost of something

Profit A financial advantage or benefit

Shipping Cost The amount required to ship the placed order

Order Priority Precedence of placed order

Customer ID Unique Customer ID

Customer Name Name of the Customer

City Unique City Name

State Unique State Name

Country Unique Country Name

Region Especially the part of a country

Months The month of placing the order

The following project tasks are required to be performed in Excel:

1. Use the saved Sample E-Commerce database
2. Prepare a table of Sales and Profit month-wise in a working sheet
3. Prepare the sales table region-wise in the working sheet
4. Create User Control Combo box for Product Category
5. Create a Column Chart of the month-wise table and region-wise table
6. Link the table with a combo box
7. Create a dashboard
 1. Prepare a table of Sales and Profit month-wise in a working sheet.

By creating the pivot table First I select the month field and drag into the Rows field list there by
selecting the Sales and profit in Values Field.

Table has created for the Sales and Profit month-wise in a working sheet.

2. Prepare the sales table region-wise in the working sheet

By creating the pivot table First I select the Region field and drag into the Rows field list there by selecting the Sales
in Values Field .
Table has created for the sales table region-wise in the working sheet.
 3. Create User Control Combo box for Product Category

Steps to create User Control Combo box for Product Category.

1) Go to developer tab select insert option. In to the insert option select the Combo box (From
Control) and drag into working sheet.
2) Next Right click on the combo box and select the Format control option.
3) Select the input range and the output range as follow.
4) By selecting the list of product we create the user control combo box
5) To make the user control combo box dynamic i.e we need to link with the sales column, profit
column and the Region column.
6) To do that we need to write the =OFFSET(Q1,$R$2,0) and combine it with the =SUMIFS('Sales
Data'!H:H,'Sales Data'!T:T,F4:F16,'Sales Data'!F:F,$R$3) Function.
7) Offset function gives the required product and to get the required sum for the specific product we

need to decide the criteria To do that I use Sumifs Function.

8) This gives the Dynamic user control of the sales data.

4. Create a Column Chart of the month-wise table and region-wise table
4.1) To Create a Column chart I select cell number B3 to cell number D13

4.2) select insert tab in the excel sheet and from insert tab select 2d cluster column Chart .
 4.3) create chart using the 2d cluster column Chart and give the name monthly sales and profit

4.4) same with the regionwide table and create the chart.

Monthly Salse and Profit Regionswise salse

1,40,000 $3,00,000.0
1,20,000 $2,50,000.0
1,00,000 $2,00,000.0
80,000 $1,50,000.0
60,000 $1,00,000.0
40,000 $50,000.0
20,000 $0.0

Canada

South
East

North Asia
Central

Southeast Asia
Central Asia

North

Oceania
EMEA
Africa

Caribbean

West
-
Jan
Feb

Aug
Mar
Apr
May

Sep

Nov
Jul
Jun

Oct

Dec
Sales Profit

5. Link the table with a combo box and Create a dashboard

5.1) To Create the dashboard first select new sheet form the bottom left corner and give the
sheet with new name Dashboard.
5.2) To link the Dashboard with the from control combo box Right click on combo box and select
the format control option and give the link of working sheet.
5.3) create the dashboard by linking the chart with the all cluster chart and
insert box.
5.3.1) Dashboard For product Category Auto & Accessories.

Interpretation -: From the dashboard of Auto & Accessories we can confirm that Central region has
highest number of sales and July month has highest number of profit and sales.
dashboard analysis of Auto & Month and region with Highest Number of sales and
Accessories Highest Number of sales Profit
and Profit
1) Sales July $1,19,095
2) Profit July $53,274
3) Region sales Central $2,78,301.0
5.3.2) Dashboard For product Category Electronics.

Interpretation -: From the dashboard of Electronics. We can confirm that Central region has highest
number of sales and October month has highest number of profit and sales.
Dashboard analysis of Product Month and region with Highest Number of sales and Profit
Electronics Highest Number of sales and
Profit
1) Sales October $39,240
2) Profit October $17,419
3) Region sales Central $82,750.0
5.3.3) Dashboard For product Category Fashion.

Interpretation -: From the dashboard of Fashion. We can confirm that Central region has highest number
of sales and December month has highest number of profit and sales.
Dashboard analysis of Product Month and region with Highest Number of sales and Profit
Fashion Highest Number of sales and
Profit
1) Sales December $4,52,066
2) Profit December $2,16,460
3) Region sales Central $82,750
5.3.4) Dashboard For product Category Home & Furniture.

Interpretation -: From the dashboard of Home & Furniture. We can confirm that Central region has highest
number of sales and January month has highest number of profit and July month has highest number of sales.
Dashboard analysis of Product Home Month and region with Highest Number of sales and Profit
& Furniture Highest Number of sales and
Profit
1) Sales July $1,19,095
2) Profit January $53,274
3) Region sales Central $2,78,301