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Decathlon Presentation

Decathlon, founded in 1976, is the world's largest sporting goods retailer, dominating the sports market with over 20 brands covering more than 70 sports. The company focuses on customer delight, offering quality products at affordable prices, and reported a 37% growth in sales in India for the financial year ending March 31, 2023. Their mission is to provide durable sports equipment to enthusiasts worldwide while maintaining a customer-oriented approach and a strategic pricing model.

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117 views11 pages

Decathlon Presentation

Decathlon, founded in 1976, is the world's largest sporting goods retailer, dominating the sports market with over 20 brands covering more than 70 sports. The company focuses on customer delight, offering quality products at affordable prices, and reported a 37% growth in sales in India for the financial year ending March 31, 2023. Their mission is to provide durable sports equipment to enthusiasts worldwide while maintaining a customer-oriented approach and a strategic pricing model.

Uploaded by

annushkaa56
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SPORT FOR ALL-ALL FOR SPORT

Decathlon, world’s biggest sporting


merchandise retailers, is a French
sports equipment and sports wear
company founded in 1976 by Mr.
Michel Leclercq.
It is a company that thoroughly
dominates the sports market.
Expansion

France GERMANY SPAIN

INDIA BELGIUM ITALY


Facts and Figures
Today Decathlon owns 20+
brands launched by themselves
which covers more than 70
sports.
It is the second largest retail
chain in India after Xiaomi.
Decathlon India’s sales were at
Rs.3995 crores registering a 37%
growth for the Financial year
March 31, 2023

source: wikipedia
MISSION
To provide sports equipment to
every sports enthusiast.
To sustainable provide worldwide
sports users durable products via
innovation,
Enjoy benefit of sports.
CUSTOMER ORIENTED
Decathlon isn't focused on
satisfaction, but rather, delighting
the customer, the number one
priority for the French brand since
its creation.
Understands the needs and
preferences of customers.
Provides quality products at
affordable prices.
365 day return policy makes
customer satisfied or satisfied.
PRICE CONTROL
Applies stock based-
pricing strategy.
Often chooses to
locate its stores on
the outskirts of its
cities.
Integrated business
model.
Handel logistics by its
own.
TARGET
AUDIENCE
Every person who
can play atleast
one sport out of
the 70 sports
offered by
decathlon be it :
Aspirers
Beginners
Professionals
Non-
Professionals
LARGE STORES

Minimum carpet area -4000 sq


feet
THANKYOU

TEAM 4
ANSHUMAN TIWARI
ANUSHKA
THANKYOU

TEAM 4
ANSHUMAN TIWARI
ANUSHKA

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