Scribd
Upload
3 views6 pages

chpter 4 managing innovation and new product development

Chapter 4 discusses the dynamics of innovation, focusing on demand and supply sides, vertical integration, and the impact of technological standards on strategies. It introduces the concept of technological lifecycles and diffusion, linking the S-curve to market adoption rather than just time or investment. The chapter outlines three phases of the S-curve: incubation, diffusion, and maturity, emphasizing the importance for firms to understand their product's lifecycle phase.

Uploaded by

Qasim Qureshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
3 views6 pages

chpter 4 managing innovation and new product development

Chapter 4 discusses the dynamics of innovation, focusing on demand and supply sides, vertical integration, and the impact of technological standards on strategies. It introduces the concept of technological lifecycles and diffusion, linking the S-curve to market adoption rather than just time or investment. The chapter outlines three phases of the S-curve: incubation, diffusion, and maturity, emphasizing the importance for firms to understand their product's lifecycle phase.

Uploaded by

Qasim Qureshi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 6

THE DYNAMICS OF

INNOVATION
CHAPTER 4
TOPICS FOR TODAY

• Demand side
• Supply side
• Vertical integration
• Technological standards and relationship with decisions and strategies
RECAP

• S-Curves
• Along S curve- Evolutionary - demand-pull
• Transition in S curve- Revolutionary - technology push

• .
TECHNOLOGICAL LIFECYCLES AND DIFFUSION

• Previously, the s curve was linked to time, R&D effort, or investment.


• Here, it is linked to the diffusion of innovation into the market.
• Cumulated adoption sales for the first time.
• Other sales are additional sales, replacement sales
• Three main phase in S-curve in terms of sales-
Incubation (both performance and diffusion need to take off)
Diffusion ( both have grown significantly)
Maturity ( both approaching saturation point)
CLASS TASK

• Why should a firm be aware of which phase its product is in along the product lifecycle?
ASSIGNMENT 2

You might also like