Designed for: Designed by: Group 3 BSHM 2A Date: 12/06/23 Version:

The Simple Marketing Plan Canvas

Developed by SPLH (2022) for the course BA22.

Company Profile Marketing Goals

Founded in 2023 by hospitality students, Nuestro Kakanin brings innovation and tradition to the beloved Filipino kakanin. We 1) Increase Nuestro Kakanin sales by 33% within the next quarter.
offer a diverse range of classic and modern kakanin. Nuestro kakanin provides satisfactory and budget-friendly Filipino snacks for students, 2) To measure progress, monitor monthly sales statistics and customer feedback by using the set sales target as
teachers, and workers of CentraL Mindanao University. the basis.
Mission: To support the well-being of both students and teachers, our aim is to offer delectable, wholesome, and genuine Filipino Kakanin 3) After 6 months, the business owners will change four flavors, these are: Maja blanca, Nilupak, Cassava cake,
within a lively and inviting school environment. Pichi-pichi.

Marketing Mix Strategies (7 Ps) Target Marketing Strategies SWOT Analysis

Product
Strengths
Our product is a dessert platter which is assorted kakanin featuring a variety of individual rice cakes and treats. It's a popular Market Segmentation Strategies
way to enjoy several different flavors and textures in one go, it is perfect for sharing or simply indulging in a delightful treat, each of our The strength of this business is the staff itself.
kakanin offers a unique taste and mouthfeel that surely brings satisfaction to every customer. This includes Palitaw, Puto cheese, Sapin- Geographic Segmentation: Focus on the campus The staff/workers are knowledgeable enough to run
sapin, Kutsinta that offer a delightful medley of flavors and textures in every bite. population, considering the diverse student body, faculty, the business as they are trained to do it thus, they
and staff.
Pricing know how to manage the risks that comes with it.
The value and price of assorted kakanin can vary greatly depending on several factors. A small platter with 4 types of kakanin
Demographic Segmentation: Tailor offerings based on
might cost around 30 pesos. Additionally, we can offer this product to those students or employees in CMU campus who craves assorted
student demographics (undergraduate, graduate, Weaknesses
kakanin, as well as it’s perfect for those health-conscious individuals. Sample bites that provide small tasters of different kakanin types to international students), faculty/staff preferences, (e.g.,
entice customers and encourage them to try new things. Also, free utensils and napkins, to ensure customers have everything they need late-night snacks for students, quick meals for busy
to enjoy their kakanin without hassle. And our payment method is through personal transaction with the students and teachers. Food Contamination. Entering a food
faculty/staff).
Placement business comes with a lot of risk factors to consider
Customers can purchase our assorted kakanin within in CMU Campus specifically in CMU Market. Psychographic Segmentation: Consider students' but the risk of food contamination is the most
Promotion preferences, such as health-conscious options, comfort alarming. It could be the reason of the business
To promote our assorted kakanin by showcasing our kakanin beautifully. Using vibrant photos and descriptions on posters, foods, or diverse cultural preferences. downfall since we can loss the trust of our customers
highlighting the variety and unique offerings as well as arranging them attractively on platters or in individual portions. Allowing buyers to and could lead to loss of sales and profit.
try small samples of different kakanin types. This can allow students and employees to discover new favorites and entices them to buy the Behavioral Segmentation: Address the different
product. purchasing behaviors within the campus community. This
could include meal plan subscribers, occasional visitors, or Opportunities
People
those seeking affordable meal solutions while studying or
A person that is responsible for creating or adapting recipes for the different kakanin types, ensuring consistent quality and
working on campus. Free Advertisement. Majority of Filipino
taste. They should have experience with Filipino desserts along as with responsible for preparing the kakanin based on the recipes, using
appropriate techniques and equipment. Attention to detail and consistency are crucial. Together with a person would design and manage
people loves to support their “Kapwa Pinoy” local
the packaging process, ensuring it's attractive, functional, and protects the kakanin. Also, person would be responsible for finding high-
Market Targeting Strategies products and would love to recommend the products
quality ingredients at competitive prices, ensuring freshness and consistency as well as a person that adopt a good communication skill to their friends and loved ones. It will give a free
where can promote the assorted kakanin product. For our targeting strategy, we'll be using the promotion for the business and influence people to
Process undifferentiated marketing. Aside from its easier to try the said products.
According to our supplier, in developing precise recipes for each kakanin type, specifying ingredient quantities, cooking times, manage since there is no need to create and maintain
and techniques by using standardized measurements. Always purchase exact quantities to avoid variations in ingredient ratios that can
separate marketing campaigns for different customer
segment. The major reason is that it appeals to a wider Threats
affect taste and texture. Implement a step-by-step checklist for each kakanin type, ensuring all crucial steps are followed in the same
audience because, it is not tailored to specific needs or
order every time. Additionally, Train personnel to visually inspect kakanin during and after preparation, identifying and rejecting any that
preferences. This will help our business reach a larger Substitute products from different vendors.
deviate from the desired appearance.
number of potential customers.
Physical Evidence The threat of new products is normal to our chosen
In producing this product, the environment should always clean, regularly sanitize work surfaces, equipment, and utensils to type of business. Filipinos loves to explore and try
prevent contamination and maintain a tidy and organized workspace to avoid cross-contamination. Implementing an effective pest control
Market Positioning Statement new food products such as burger, pizza, cupcakes
measures to safeguard ingredients and finished products from insects and rodents. Kakanin preparation often involves delicate cooking and etc. that is offered by other company. It could
For those seeking an authentic taste of Filipino
processes requiring stable temperatures. Invest in equipment like ovens and steamers with precise temperature control. Organizing the
culinary heritage, Nuestro Kakanin stands as the epitome give us threat since they might like the new
tools, ingredients, and equipment strategically for efficient workflow and to avoid unnecessary strain or stretching. products more than our typical Filipino Kakanin.
of tradition and flavor. Rooted in time-honored recipes
passed down through generations, our kakanin offers a
delightful fusion of premium quality glutinous rice,
coconut, and diverse local ingredients. With a
commitment to preserving the rich cultural tapestry of
Filipino desserts, our Kakanin brings to the table a perfect Competition
Marketing Control balance of sweetness and texture, creating a nostalgic
experience that transports you to the heart of Filipino
Direct Competitors: Other kakanin stalls or vendors,
bakeries, and mini grocery stores.
The business’ annual marketing plan is essential for the success of the Nuestro Kakanin food business. celebrations. Elevate your culinary journey with Nuestro Indirect Competitors: Snack foods, fast food chains,
Kakanin – where every bite is a celebration of tradition, convenience stores.
The company has established a sales target of ₱75,600 by the end of December 2024 and regularly monitors its
craftsmanship, and the vibrant spirit of Filipino cuisine. Nuestro Kakanin differs from other competitors because we
performance by comparing actual monthly sales to estimated monthly sales. To ensure customer satisfaction,
focus on authenticity, offers a variety of flavors, create a
the company maintains product and service consistency, collects feedback after each event, and monitors online
unique brand identity, and provide a student friendly
reviews. atmosphere.