PERIYAR UNIVERSITY

CENTRE FOR DISTANCE AND ONLINE EDUCATION (CDOE)

Salem-636011
(Reaccredited with ‘A++’Grade by the NAAC)

MASTER OF BUSINESS ADMINISTRATION

GENERAL MANAGEMENT
[CHOICE BASED CREDIT SYSTEM (CBCS)]

OBE REGULATIONS AND SYLLABUS

(Effective from the academic year 2023-2024 onwards)

 FIRST SEMESTER
Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
Management Principles Core
23UPMBA1C01 4 - - - 4 60 25 75 100
and Business Ethics
Quantitative Techniques Core
23UPMBA1C02 and Research Methods in 3 1 - - 4 60 25 75 100
Business
Managing Organizational Core
23UPMBA1C03 4 - - - 4 60 25 75 100
Behaviour
23UPMBA1C04 Accounting for Managers Core 3 1 - - 4 60 25 75 100
23UPMBA1C05 Managerial Economics Core 4 - - - 4 60 25 75 100
23UPMBA1C06 Legal Systems in Business Core 4 - - - 4 60 25 75 100
Entrepreneurship Extra
23UPMBA1C07 3 - - - 3 45 25 75 100
Development Disciplinary
Soft Skills I – Executive
23UPMBA1S01 Soft Skills - - 2 - 2 30 40 60 100
Communication

SECOND SEMESTER
Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O
CIA

Applied Operations
23UPMBA1C08 Core 3 1 - - 4 60 25 75 100
Research
Human Resource
23UPMBA1C09 Core 3 - - - 3 60 25 75 100
Management
23UPMBA1C10 Marketing Management Core 3 - - - 3 60 25 75 100
23UPMBA1C11 Operations Management Core 3 1 - - 4 60 25 75 100
23UPMBA1C12 Financial Management Core 3 1 - - 4 60 25 75 100
23UPMBA1C13 Strategic Management Core 3 - - - 3 60 25 75 100
International Business Extra
23UPMBA1C14 3 - - - 3 45 25 75 100
Disciplinary
Soft Skills II – Business
23UPMBA1S02 Soft Skills - - 2 - 2 30 40 60 100
Etiquette
Soft Skills III –
23UPMBA1S03 Soft Skills - - 2 - 2 30 40 60 100
Computing Skills
 THIRD SEMESTER
Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
Information Systems for
23UPMBA1C15 Core 4 - - - 4 60 25 75 100
Business
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
**Choose any one from the list Elective 3 - - - 3 45 25 75 100
Extra
23UPMBA1C16 Employability skills 3 - - - 3 45 25 75 100
Disciplinary
Soft Skills IV – Leadership and
23UPMBA1S04 Soft Skills - - 2 - 2 30 40 60 100
Team Building Skills
23UPMBA1I01 ***Summer Internship Internship - - - 1 3 - 100 - 100

** Students should choose seven elective Course from the specialization list in consultation
with the Head of the Institution/Department.
*** Internship will be carried out during the summer vacation after the first year. Viva
Voce will be conducted by the University and the same will be included in the Third
Semester Marks Statement.

FOURTH SEMESTER

Marks
Inst. Hours
Credits

Externa

Total

Subject Code Subject Name Category L T P O

CIA

23UPMBA1P01 # Project Work & Viva- Voce Core - - - Y 12 - 50 150 200

L-Lecture T-Tutorial P- Practical O-Project

# The Project Work will be evaluated jointly by TWO Examiners (i.e. one Internal and
the other External) for a Maximum of 150 Marks (8 Credits).
# The Viva- Voce will be conducted with Two Examiners (i.e. one Internal and the other
External) for a Maximum of 50 Marks (4 Credits).
Elective: Marketing Management
Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
Advanced Marketing
23UPMBA1EM1 Research and Consumer Elective 3 - - - 3 3 25 75 100
Behaviour
23UPMBA1EM2 Brand Management Elective 3 - - - 3 3 25 75 100
23UPMBA1EM3 Industrial Marketing Elective 3 - - - 3 3 25 75 100
23UPMBA1EM4 Retail Marketing Elective 3 - - - 3 3 25 75 100
23UPMBA1EM5 Rural Marketing Elective 3 - - - 3 3 25 75 100
23UPMBA1EM6 Digital Marketing Elective 3 - - - 3 3 25 75 100

23UPMBA1EM7 New Product Strategies Elective 3 - - - 3 3 25 75 100

Elective: Human Resource Management

Marks

Inst. Hours
Credits
Subject Code Subject Name Category L T P O

External

Total
CIA
23UPMBA1EH1 Human Resources Development Elective 3 - - 1 3 3 25 75 100
23UPMBA1EH2 Organizational Development Elective 3 - - 1 3 3 25 75 100
23UPMBA1EH3 Career Management Elective 3 - - 1 3 3 25 75 100
23UPMBA1EH4 Emotional Intelligence for Elective 3 - - 1 3 3 25 75 100
Managerial Effectiveness
23UPMBA1EH5 Learning and Development Elective 2 - 1 - 3 3 25 75 100
23UPMBA1EH6 Stress Management Elective 2 - 1 - 3 3 25 75 100
23UPMBA1EH7 Talent Management Elective 3 - - 1 3 3 25 75 100
Elective: Business Analytics

Marks

Inst. Hours
Credits
Subject Code Subject Name Category L T P O

External

Total
CIA
23UPMBA1EB1 Fundamentals of Business Elective 3 - - - 3 3 25 75 100
Analytics
23UPMBA1EB2 Data Analytics with R Elective 3 - - - 3 3 25 75 100
Programming
23UPMBA1EB3 Business Analytics Using Python Elective 3 - - - 3 3 25 75 100
23UPMBA1EB4 Data Analytics in Business Elective 3 - - - 3 3 25 75 100
Functional Areas
23UPMBA1EB5 Business Intelligence, Big Data, Elective 3 - - - 3 3 25 75 100
Cloud Computing
23UPMBA1EB6 Block Chain Technology Elective 3 - - - 3 3 25 75 100
23UPMBA1EB7 Software Project management Elective 3 - - 1 3 3 25 75 100

Elective: Finance Management

Marks

Inst. Hours
Subject Code Subject Name Category L T P O Credits

External

Total
CIA
23UPMBA1EF1 Corporate Finance Elective 3 - - 1 3 3 25 75 100
23UPMBA1EF2 Security Analysis and Portfolio Elective 3 - - 1 3 3 25 75 100
Management
23UPMBA1EF3 Tax Management Elective 3 - - 1 3 3 25 75 100
23UPMBA1EF4 Merchant Banking and Financial Elective 3 - - 1 3 3 25 75 100
Services
23UPMBA1EF5 Banking and Insurance Elective 2 - 1 - 3 3 25 75 100
23UPMBA1EF6 Financial Modelling Elective 2 - 1 - 3 3 25 75 100
23UPMBA1EF7 Capital Markets and Financial Elective 2 - 1 - 3 3 25 75 100
Services
 SEMESTER- I
23UPMBA1C01- MANAGEMENT PRINCIPLES AND BUSINESS ETHICS
COURSE OBJECTIVES
To familiarize the students to the basic concepts of management in order to aid in
C1
understanding how an organization function.
C2 To provide insights on Planning & Decision Making

C3 To throw light on Organizing, Managing Change and Innovation

C4 To elucidate on Leadership, Communication and Controlling.

SYLLABUS
No. of Course
UNIT DETAILS
Hours Objectives
Introduction: Nature of Management – Concepts and
Foundations of Management- Managerial Functions-
Management Skills - The Evolution of Management
I Thought – Tasks of a Professional Manager – 12 C1
Organizational Culture - Environment – Systems Approach
to Management – Levels in Management – Disaster
Management
Planning & Decision Making: Steps in Planning Process
– Scope and Limitations – Short Term and Long Term
Planning – Flexibility in Planning – Characteristics of a
II 12 C2
Sound Plan – Management By Objectives (MBO).
Strategic Management Process Decision Making Process
and Techniques. Business Models
Nature of Organizing: Organization Structure and
Design - Authority Relationships – Delegation of
Authority and Decentralization – Interdepartmental
Coordinator – emerging Trends in corporate Structure,
III Strategy and Culture – Impact of Technology on 12 C3
Organizational design – Mechanistic vs. Adoptive Structures
– Formal and Informal Organization. Span of control – Pros
and Cons of Narrow and Wide Spans of Control – Optimum
Span - Managing Change and Innovation.
Leadership and Control: Leadership: Approaches to
Leadership and Communication. Control: Concept of Control
– Application of the Process of Control at Different Levels of
IV Management (top, middle and first line). Performance 12 C4
Standards – Measurements of Performance – Remedial
Action - An Integrated Control system in an Organization –
Management by Exception (MBE) –
Business Ethics: Importance of Business Ethics – Ethical
Issues and Dilemmas in Business - Ethical Decision Making
V 12 C5
and Ethical Leadership – Ethics Audit
- Business Ethics and - CSR Models.
Total 60
READING LIST
1. https://deb.ugc.ac. In
 2. http://wwww.managementconcepts. Com
3. International journal of Management Concepts and Philosophy
4. Journal of Management, Sage Publications
REFERENCES BOOKS
Mukherjee, K., Principles of Management, 2nd Edition, Tata McGraw Hill Education
1.
Pvt. Ltd., 2009
S. K. Mandal., Management Principles and practice, 3rd Edition, Jaico Publishing
2.
House, Jan.2011.
Griffin, R. W., Management, 11th Edition, South-Western College Publication,
3.
January 2018.
Koontz, H. and Weihrich, H., Essentials of Management: An International
4.
Perspective, 11th Edition, Tata McGraw Hill Education Private Ltd., July 2020
Certo, S C. and Certo, T, Modern Management, 13th Edition, Prentice Hall, January
5.
2014.
Robbins, S and Coulter, M, 11th Edition, Management, Prentice Hall, 11th edition,
6.
January 2012
7. Shaikh Ubaid, Disaster Management, Technical publications, 1st edition, 2020

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 3
CO 3 2 2 2
CO 4 3 3
CO 5 3 3

3-Strong 2-Medium 1-Low

23UPMBA1C02- QUANTITATIVE TECHNIQUES AND RESEARCH METHODS IN BUSINESS
COURSE OBJECTIVES
To provide the students with an introduction to probability theory and discuss how
1
probability calculations may facilitate their decision making.
To construct a coherent research proposal that includes an abstract, literature review,
2
research questions, ethical considerations and methodology.
To understand the basic statistical tools for analysis & interpretation of qualitative and
3
quantitative data.
To recognize the principles and characteristics of the multivariate data analysis
4
techniques.
5 To become familiar with the process of drafting a report that poses a significant problem
SYLLABUS
No. of Course
UNIT DETAILS
Hours Objectives
Introduction: Probability - Rules of probability- Probability
distribution; Binomial, Poisson and Normal Distributions, their
applications in Business and Industrial Problem- Baye’s
I 17 C1
Theorem and its applications - Decision Making under risk and
uncertainty; Maximax, Maximin, Regret Hurwitz and Laplace
Criteria in Business and Decision Making - Decision tree.
Research Methods: Research - Definition - Research Process -
Research Design – Definition- Types Of Research Design - Role
of Theory in Research - Variables in Research – Objectives -
Hypothesis - Types of Data; Preliminary Vs Secondary- Methods
of Primary Data Collection; Survey, Observation, Experiments -
II 10 C2
Construction Of Questionnaire - Questionnaire Schedule-
Validity and Reliability of Instruments - Types of Scales;
Nominal, Ordinal, Interval - Types of Attitude Measurement
Scales – Sampling Techniques; Probability And Non probability
Techniques- Optimal Sample Size determination
Data Preparation and Analysis: Data Preparation - Editing –
Coding- Data Entry- Data Analysis- Testing Of Hypothesis
Univariate and Bivariate Analysis Parametric And
III Nonparametric Tests and Interpretation of Test Results- Chi- 15 C3
Square Test- Correlation; Karl Pearson’s Vs Correlation
Coefficient and Spearman's Rank Correlation- Regression
Analysis - One Way and Two Way Analysis of Variance.
Multivariate Statistical Analysis: Exploratory and
Confirmatory Factor Analysis -Discriminant Analysis- Cluster
Analysis -Conjoint Analysis -Multiple Regression-
IV 09 C4
Multidimensional Scaling- Their Application In Marketing
Problems -Application of Statistical Software For Data
Analysis- SEM Analysis
Report Writing and Ethics in Business Research: Research
Reports- Different Types -Report Writing Format- Content of
V Report- Need For Executive Summary- Chapterisation -Framing 09 C5
the Title of the Report- Different Styles Of Referencing -
Academic Vs Business Research Reports - Ethics In Research.
Total 60
 READING LIST
https://www.dartmouth.edu/~chance/teaching_aids/books_articles/probability_book
1.
/amsbook.mac.pdf
2. https://study.com/academy/topic/probability.html
3. https://onlinecourses.nptel.ac.in/noc18_ma07/preview
4. https://hbr.org/1964/07/decision-trees-for-decision-making
REFERENCES BOOKS
Kumar, R., Research Methodology: A Step-by-Step guide for Beginners, Sage, South
1.
Asia, 4th Edition, 2014.
Srivastava, T.N. and Rego, S., Statistics for Management, 2nd Edition, Tata McGraw Hill,
2.
3rd Edition, 2016.
Cooper, D.R., Schindler, P. And Business Research Methods, Tata- McGrew Hill,12th
3.
Edition, 2012.
Cooper, D.R., Schindler, P. and Sharma, J.K., Business Research Methods,11th Edition,
4.
Tata-McGraw Hill, 12 th Edition, 2018.
Johnson, R.A., and Wichern, D.W., Applied Multivariate Statistical Analysis, PHI Learning
5.
Pvt. Ltd., 6 th Edition, 2012.
Anderson, Sweeny, Williams, Camm and Cochran, Statistics for business and Economics,
6.
Cengage Learning, New Delhi, 13th Edition, 2017

PO 1 PO 2 PO 3 PO 4 PO 5PO 6 PO 7 PO 8
CO 1 3 3 3 3
CO 2 3 3
CO 3 2 2
CO 4 2 2
CO 5 2 3
3-Strong 2-Medium 1-Low
 23UPMBA1C03- MANAGING ORGANIZATIONAL BEHAVIOUR
COURSE OBJECTIVES
To familiarize the students to the basic concepts of managing Organizational Behaviour
1
in order to aid in understanding how a men behave in an organization.
To provide insights on Individual Differences, perception, learning, Attitudes values and
2
motivation
3 To throw light on Group Dynamics and Interpersonal Communication

4 To elucidate on Leadership, Politics, Conflicts and Negotiation.

To create awareness and importance of work stress and Emotional Intelligence and its
5
influence on employees in an organization.
SYLLABUS
No. of Course
UNIT DETAILS
Hours Objectives
Introduction to Organizational Behaviour: Historical
background of OB - Concept Relevance of OB –
Contributing disciplines - to the field of OB, challenges and
I 12 C1
opportunities for OB, foundations of Individual Behaviour.
Theory – social theory- Organizational Citizenship
Behaviour
Individual Difference - Personality – concept and
determinants of personality – theories of personality – type of
theories – trait theory – psycho analytic theory - social
learning theory – Erikson’s stages of Personality
Development Chris Argyris Immaturity to Maturity
Continuum. Personality – Job fit. Perception: Meaning
Process – Factors influencing perception – Attribution theory
Learning: Classical, Operant and Social Cognitive
II Approaches – Managerial implications. 12 C2
Attitudes and Values:– Components, Attitude – Behaviour
relationship, formation, values.
Motivation: Early Theories of Motivation – Hierarchy of
needs theory, Theory X and Theory Y, Two factor theory,
McClelland’s theory of needs and Contemporary theories of
motivation – Self – Determination theory, Job Engagement,
Goal Setting theory, Self– efficacy theory, Re – inforcement
theory, Equity theory, Expectancy theory.
Group Dynamics – Foundations of Group Behaviour –
Group and Team - Stages of Group Development– Factors
affecting Group and Team Performance - Group Decision
III 12 C3
making Interpersonal Communication – Communication
Process – Barriers to Communication– Guidelines for
Effective Communication
Leadership – Trait, Behavioural and Contingency theories,
Leaders vs Managers Power and
Politics: Sources of Power – Political Behaviour in
IV 12 C4
Organizations – Managing Politics. Conflict and
Negotiation: Sources and Types of Conflict –Negotiation
Strategies– Negotiation Process.
Work Stress: Stressors in the Workplace – Individual
V 12 C5
Differences on Experiencing Stress - Managing
 Workplace Stress. Organizational Culture and Climate:
Concept and Importance – Creating and Sustaining Culture.
Emotional Intelligence, Work Life Integration Practices.
Knowledge based enterprise- systems and Processes;
Networked and virtual organizations.
Total 60
READING LIST
1. www.himpub.com
2. https://iedunote.com.organisational-behaviour
3. www.yourarticlelibrary.com/organisation/
4. Journal of Organizational Behaviour – wiley Online Library
REFERENCES BOOKS
1. Prasad .L.M., Organisational Behaviour ,Sultan Chand and Sons, 2019
2. C.B.Guptha, A Textbook Of Organisational Behaviours ,S.Chand & Company,2019

3. K. Aswattappa, Organisational Behaviour, Himalaya Publishing House, 12th Edition, 2016.

4. Luthans, F. Organizational Behaviour, 12th Edition, Tata McGraw Hill Education, 2017.
McShane, S.L., Von Glinow, M.A., and Sharma, R.R., Organizational Behaviour, 5th
5.
Edition, Tata McGraw-Hill Education Pvt. Ltd., 2011.
Stephen P. Robins, Timothy A. Judge and Neharika Vohra, Essentials of Organisational
6.
Behaviour, 18th Edition, Pearson Education, 2019.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2
CO 2 3 3
CO 3 3 3 3
CO 4 3
CO 5 3 2

3-Strong 2-Medium 1-Low

 23UPMBA1C04 - ACCOUNTING FOR MANAGERS
COURSE OBJECTIVES
To acquaint the students with the fundamentals of principles of financial, cost and
1
management accounting
2
To enable the students to prepare, analyses and interpret financial statements
3
To acquaint the students with the tools and techniques of financial analysis
4 To enable the students to take decisions using management accounting tools.
To enable the students to prepare the reports with the accounting tools and facilitate
5
managerial decision making.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Financial Accounting – Meaning - Objectives - functions.
Branches of Accounting: Financial, Cost and
Management Accounting - Accounting Concepts and
I conventions. Journal – Ledger – Trial Balance – 12 C1
Preparation of Final Accounts: Trading, Profit and
Loss Account and Balance Sheet (Problems);
International Accounting Standards - IFRS
Financial Statement Analysis - Objectives - Techniques
of Financial Statement Analysis: Common Size and
Comparative Financial Statements, Trend analysis, Ratio
II Analysis. Fund Flow Statement - Statement of Changes 12 C2
in Working Capital - Preparation of Fund Flow Statement
- Cash Flow Statement Analysis- Distinction between
Fund Flow and Cash Flow Statement – problem.
Marginal Costing - Definition - distinction between
marginal costing and absorption costing - Breakeven
point Analysis - Contribution, p/v Ratio, margin of safety
III 12 C3
- Decision making under marginal costing system-key
factor analysis, make or buy decisions, export decision,
sales mix decision- Problems.
Budget, Budgeting, and Budgeting Control - Types of
Budgets - Preparation of Flexible and fixed Budgets,
IV 12 C4
master budget and Cash Budget - Problems - Zero Base
Budgeting.
Cost Accounting: meaning – Objectives - Elements of
Cost – Cost Sheet (Problems) – classification of cost –
Cost Unit and Cost Centre – Methods of Costing –
Techniques of Costing. Standard costing and variance
analysis Reporting to Management – Uses of
V 12 C5
Accounting information in Managerial decision making.
Reporting-Accounting Standards and Accounting
Disclosure practices in India; Exposure to Practical
Knowledge of using Accounting software- Open
Source.
Total 60
 READING LIST
http://files.rajeshindukuristudyplace.webnode.com/200000014-9621c971b8/
1.
accounting%20 for%20 managers.pdf
2. http://shodhganga.inflibnet.ac.in/bitstream/10603/70588/9/09_chapter%201.pdf
3. http://educ.jmu.edu/~drakepp/principles/module6/capbudtech.pdf
https://www.researchgate.net/publication/313477460_concept_of_working_capital_
4.
management
REFERENCES BOOKS
1.
Gupta, A., Financial Accounting for Management: An Analytical Perspective, 5th
2.
Edition, Pearson, 2016.
Khan, M.Y. and Jain, P.K., Management Accounting: Text, Problems and Cases,
3.
8thEdition, Tata McGraw Hill Education Pvt. Ltd., 2021.
Nalayiram Subramanian, Contemporary Financial Accounting and reporting for
4. Management – a holistic perspective- Edn. 1, 2014 published by S. N. Corporate
Management Consultants Private Limited
Horngren, C.T.,Sundem, G.L., Stratton, W.O., Burgstahler, D. and Schatzberg, J., 16th
5.
Edition, Pearson, 2013
Noreen, E., Brewer, P. and Garrison, R., Managerial Accounting for Managers, 13th
6.
Edition, Tata McGraw-Hill Education Pvt. Ltd., 2009.
Rustagi,R. P., Management Accounting, 2nd Edition, Taxmann Allied Services Pvt. Ltd,
7.
2011

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 3 3 3 2
CO 3 3 3 3 3 2
CO 4 3 3 3 3
CO 5 3 3 3 3 2 2
3-Strong 2-Medium 1-Low
 23UPMBA1C05 - MANAGERIAL ECONOMICS
COURSE OBJECTIVES
1 To familiarize the students about managerial economics and to know the fundamental
concepts affecting business decisions.
2 To understand the concept of utility and demand analysis and demand forecasting
3 To know about production function and market structure
4 To have an idea and understanding about Macroeconomics like National Income, savings
and investment, Indian economic policy and Planning.
5 To Provide insights on Money Market, Inflation and Deflation, Monetary and Fiscal
policies, FDI and cashless economy.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Definition of Managerial Economics.
Decision Making and the Fundamental Concepts
Affecting Business Decisions – the Incremental Concept,
I 12 C1
Marginalism, Equi-marginal Concept, the Time
Perspective, Discounting Principle, Opportunity Cost
Principle- Micro and Macro Economics.
Utility Analysis and the Demand Curve: Elasticity of
Demand - Demand Analysis: Basic Concepts, and tools
of analysis for demand forecasting. Use of Business
II 12 C2
Indicators: Demand forecasting for consumer,
Consumer Durable and Capital Goods. Input-Output
Analysis – Consumer Behaviour-Consumer Equilibrium
The Production Function: Production with One Variable
Input – Law of Variable Proportions – Production with Two
Variable Inputs – Production Isoquants – Is cost Lines
Estimating Production Functions- Returns to Scale–
III 12 C3
Economies Vs Diseconomies of Scale – Cost Concepts –
Analysis of cost – Short and long run costs. Market
Structure: Perfect and Imperfect Competition – Monopoly,
Duopoly, Monopolistic Competition – Pricing Methods.
Macro Economic Variables – National Income- Concepts –
Gross Domestic Product, Gross National Product, Net
National Product – Measurement of National Income,
IV 12 C4
Savings, Investment - Business Cycles and Contracyclical
Policies – Role of Economic Policy – Indian Economic
Planning
Commodity and Money Market: Demand and Supply of
Money – Money Market Equilibrium – Monetary Policy
– Inflation – Deflation – Stagflation-Role of Fiscal
Policies- Indian Fiscal Policies - Government Policy
V towards Foreign Capital and Foreign Collaborations – 12 C5
Globalization and its Impact. Cashless economy and
digitalized cash transfers; Economic models and its steps;
FEMA-GST-Industrial Policy in India and its effects on
growth.
Total 60

READING LIST
 http://pearsoned.co.in/prc/book/paul-g-keat-managerial-economics-economictools-todays-
1.
decision-makers6e-6/9788131733530
http://www.onlinevideolecture.com/mba-programs/kmpetrov/managerial
2.
economics/?courseid=4207
https://www.slideshare.net/dvy92010/nature-and-scope-of-managerial-
3.
economics76225857
4. The Indian Economic Journal - SAGE Journals
REFERENCES BOOKS
1. 1. Damodaran, S., Managerial Economics, 2nd Edition, Oxford University Press, 2011.
2. Dwivedi, D.N., Managerial Economics, Vikas Publishing House, 2011.
3. R. L. Varshney , K.L. Maheshwari., Managerial Economics, Sultan Chand & Sons, 2014.
4. William F. Samuelson, Stephen G. Marks, Jay L., Zagorsky., Managerial Economics,
Wiley Publishers, 9th Edition (2021)
5. H. L. Ahuja., Managerial Economics., Atlantic Publishers and distributors(P) Ltd., 2017.
6. Dominick Salvatore, Managerial Economics: Principles and worldwide applications, 9E
Adaptation, Oxford university press, 9th Edition, 2020.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3
CO 2 3 2 2
CO 3 3 3
CO 4 2
CO 5 2

3- Strong 2-Medium 1-Low

 23UPMBA1C06 - LEGAL SYSTEMS IN BUSINESS
COURSE OBJECTIVES
1 To create knowledge and understanding on law of contracts
2 To describe about sale of goods and Negotiable instrument act
3 To have an overall understanding about partnership act and company law.
To familiarize various labour laws for effective administration of Human Resource of an
4
organization.
To provide insights and awareness about consumer protection act, Cyber-crimes,
5
Intellectual property Rights.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I The Law of Contracts: Definition of Contact Offer and 12 C1
Acceptance – Essential Elements of a Valid Contract: Free
Consent – Competency of Parties – Lawful Consideration –
Legality of Object. Void, Voidable, Unenforceable and Illegal
Contracts – Performance of Contracts – Privity of Contracts –
Assignment of Contracts – By Whom Contract must be
Performed – Time and Place of Performance – Performance of
Reciprocal Promises – Contracts which need not be
performed, Discharge of Contracts : By Performance, By
Agreement, By Impossibility, By Lapse of Time, By
Operation of Law and By Breach of Contracts – Remedies for
Breach of Contracts.
II Sale of Goods Act: Definition of a Sale and a Contract of 12 C2
Sale – Difference between (1) Sale and an Agreement to Sell
(2) Sale and a Contract Form (3) Sale and Bailment (4) Sale
and Mortgage of Goods (5) Sale and Time Purchase
Conditions and Warranties – Passing of Property of Goods –
Rights of an Unpaid Seller.
Negotiable Instruments Act: Negotiable
Instruments in General: Cheques, Bills of Exchange and
Promissory Notes – Definition and Characteristics
III Partnership Act: Evolution – Definition of Partnership – 12 C3
Difference between Partnership and Joint Family
Business – Kinds of Partnerships – Registration – Rights
and Liabilities of Partners – Dissolution. Company Law:
Evolution of Company Form of organisation – Companies
Separate Legal Entity – Comparison of Company with
Partnership and Joint Hindu Family Business – Kinds of
Companies – Comparison of Private and Public Companies
– Formation of Companies – General Idea About
Memorandum and Articles of Association, Prospectus,
Statement in lieu of Prospectus – Management of
Companies – General Idea of Management of Companies –
Officers, Meetings – Resolutions – Account and Audit –
Winding up of Companies – General Idea of the Different
Modes of Winding Up.
IV Labour Law: Factories Act, Minimum Wages Act, Industrial 12 C4
Disputes Act, Employees Compensation Act, Payment of
Bonus Act 1965. Payment of Gratuity Act 1972. ESI Act,
 Employees Provident Fund and Miscellaneous Provisions Act
1952, Maternity Benefits Act, Child labour Abolition &
Regulation Act,1986- Inter-state Migrant Workmen
(Regulation of Employment & Conditions of services) Act
1979- Bonded Labour system (Abolition)Act 1976- Sexual
Harassment of women at Workplace (Prevention, Prohibition
& Redressal) Act 2013- Contract Labour (Regulation and
Abolition) Act- Four Labour Codes and Rules-RTI Act 2005.
V Consumer Protection Act, Competition Act 2002, Cyber 12 C5
Crimes, IT Act 2008 – Intellectual Property Rights: Types of
Intellectual Property – Trademarks Act 1999 – The
Copyright Act 1957 – International Copyright Order, 1999 –
Design Act, 2000; UNICITRAL – United Nations
Commission on International Trade Law.
Total 60
READING LIST
1. http://www.legalserviceindia.com/article/
2. http://www.freebookcentre.net/Law/Law-Books.html 2
3. https://www.mooc-list.com/course/business-law-wma
4. https://ilj.law.indiana.edu/
REFERENCES BOOKS
1. Kapoor ND., Legal Systems in Business, Edition 2 (2021), Sultan Chand & Sons.
2. Rao, P.M., Mercantile Law, PHI Learning, 2011.
Majumdar, A. K. and Kapoor, G.K., Company Law, 15th Edition, Taxmann Publications
3.
Pvt. Ltd., 2012.
Majumdar, A. K. and Kapoor, G.K., Company Law and Practice, 17th Edition, Taxmann
4.
Publications Pvt. Ltd., 2012.
5. Intellectual Property Laws, Universal Law Publishing, 2012.
Daniel Albuquerque , Legal systems in Business, Oxford University Press India, 2nd
6.
Edition, 2015.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2
CO 3 2 2
CO 4 2 2 2
CO 5 2
3-Strong 2- Medium 1- Low
 23UPMBA1C07-ENTREPRENEURSHIP DEVELOPMENT
COURSE OBJECTIVES
1 To introduce students to entrepreneurship and its growth in India.
To impart knowledge on innovation, its types, role of technology in innovation, patents
2
and licensing.
3 To orient the students on new venture creation
4 To enable students to prepare a feasible business plan
5 To give inputs on various types of financing available for new ventures.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: The Entrepreneur – Definition –
Characteristics of Successful entrepreneur. Entrepreneurial
scene in India; MSME; Analysis of entrepreneurial growth
I 9 C1
in different communities – Case histories of successful
entrepreneurs. Similarities and Distinguish between
Entrepreneur and Intrapreneur.
Innovation in Business: Types of Innovation – Creating and
Identifying Opportunities for Innovation – Design Thinking-
II The Technological Innovation Process – Creating New 9 C2
Technological Innovation and Intrapreneurship – Licensing –
Patent Rights – Innovation in Indian Firms
New Venture Creation: Identifying Opportunities for
New Venture Creation: Environment Scanning –
Generation of New Ideas for Products and Services.
III Creating, Shaping, Recognition, Seizing and Screening of 9 C3
Opportunities. Feasibility Analysis: Technical Feasibility of
Products and Services – Marketing Feasibility: Marketing
Methods – Pricing Policy and Distribution Channels
Business Plan Preparation: Benefits of a Business Plan –
Elements of the Business Plan – Developing a Business
IV Plan – Guidelines for preparing a Business Plan – Format 9 C4
and Presentation; Start-ups and ecommerce Start-ups.
Business Model Canvas
Financing the New Venture: Capital structure and working
capital Management: Financial appraisal of new project,
V Role of Banks – Credit appraisal by banks. Institutional 9 C5
Finance to Small Industries – Incentives – Institutional
Arrangement and Encouragement of Entrepreneurship
Total 45
READING LIST
1. http://www.jimssouthdelhi.com/sm/BBA6/ED.pdf
2. https://www.cengage.com/highered
3. https://roadmapresearch.com/entrepreneurship-beyond-curriculum
4. The International Journal of Entrepreneurship and Innovation
REFERENCE BOOKS
1. Reddy, N., Entrepreneurship: Text and Cases, Cengage Learning, 2010.
2. Roy, R., Entrepreneurship, 2nd Edition, Oxford University Press, 2011.
Barringer, B., Entrepreneurship: Successfully Launching New Ventures, 3rd
3.
Edition, Pearson, 2011.
Bessant, J., and Tidd, J., Innovation and Entrepreneurship, 2nd Edition, John Wiley
4.
& Sons, 2011.
Desai, V., Small Scale Industries and Entrepreneurship, Himalaya Publishing House,
5.
2011.
Entrepreneurship: Successfully Launching New Ventures, Global Edition, 6th
6. Edition Bruce R. Barringer, Texas A & amp; M University, R. Duane Ireland, ©2018
|Pearson

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 2
CO 3 2 3
CO 4 3 2
CO 5 3 3
3-Strong 2-Medium 1-Low
 23UPMBA1S01 - SOFT SKILLS I – EXECUTIVE COMMUNICATION
COURSE OBJECTIVES
1 To acquire communication awareness, they are going to get for the industry.
To make the customer realize that you can provide them with information and other
2
essential things
3 To explore the skill of writing business proposals
4 To develop a plan for the meetings and interviews
5 To analyse the skills required for non-verbal communication
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
UNIT I- Communication: Meaning and Significance of
Communication for Management- Types of
Communication Factors Affecting Effectiveness of
I C1
Communication- Barriers to Communication- Principles of
6
Effective Communication Dyadic Communication- Face-to-
face Communication. Other Modes of Communication.
UNIT II- Business Correspondence: Planning Business
Messages: Analysing the Task, Anticipating the Audience.
Adapting the Message Organizing and Writing Business
Messages: Patterns of organization, Use of Tools such as
Mind Maps, Composing the Message- Norms for Business
Letters for Different Kinds of Situation: Personalized
II 6 C2
Standard Letters, Enquiries, Inviting Quotations, Sending
Quotations, Placing Orders, inviting tenders, claim letters,
Customers Complaints, Collection Letters, Sales Promotion
Letters- Revising Business Messages: Revising for Clarity.
Conciseness and Readability, Proof reading and Evaluating-
Letters of application and resume.
UNIT III- Business Reports and Proposals: Structure of
Reports- Long and Short Reports: Formal and Informal
III Reports- Writing Research Reports- Technical Reports- 6 C3
Norms for Including Exhibits and Appendices- Writing
Business Proposals.
UNIT IV- Conducting Meetings and Interviews:
Procedure for Conducting Meetings- Preparing Agenda,
Minutes and Resolutions- Conducting Seminars and
Conferences - Procedure of Regulating Speech -
IV 6 C4
Evaluating Oral Presentations Drafting Speech-
Participating in Debates and Group Discussions- Presentation
Skills- Fluency Development Strategies- Attending and
Conducting Interviews- Listening.
UNIT V- Non-verbal Communication: Personal
Appearance- Posture- Body Language- Reading
V 6 C5
Nonverbal Messages- Use of Charts. Diagrams and Tables-
Visual and Audio-visual Aids for Communication.
Total 30
1. https://www.skillsyouneed.com/ips/communication-skills.html
https://mtbt.fpg.unc.edu/more-baby-talk/10-ways-promote-language-
2.
andcommunication-skills-infants-and-toddlers
3. http://skillopedia.com
4. https://www.habitsforwellbeing.com/9-effective-communication-skills
REFERENCES BOOKS

1. Chaney, L. and Martin, J., Intercultural Business Communication. Person, 4 ed., 2008.
2. Chaturvedi, Business Communication, Person, 2 edition, 2011
Bovec L. Courtland and John V. Thill, Business Communication Today, 10 ed., Pearson
3.
Education, New Delhi, 2011.
American Management Association, The AMA Handbook of Business Writing: The
4.
Ultimate Guide to Style, Usage, Punctuation, Construction and Formatting, 2010.
Gerson, Sharan J., and Steven M Gerson, Technical Writing: Process and Product,
5.
Person Education, New Delhi, 2008

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 3
CO 3 3 3
CO 4 3 3
CO 5 3 3
3-Strong 2-Medium 1-Low
 SEMESTER- II

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C08 Applied Operations Research Core 3 1 - - 4 60 25 75 100
Course Objectives
To provide the students with introduction on OR and its models to aid in
1
understanding its applicability in the various functional areas of management.
To understand the concept of linear programming models in determining profit
2
maximization and cost minimization
To learn about various methods adopted in transportation and Assignments
3
models.
To determine about inventory models, replacement models, job sequencing,
4
networking model and Queuing model
To throw light on dynamic model and game models and the application of pure
5
and mixed strategies in competitive environment.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Overview of operations research – Origin
– Nature, scope & characteristics of OR – Models in
I 08 C1
OR – Application of operations research in functional
areas of management
Linear Programming Problem: Linear programming
problem model – Formulation – Maximization &
II 12 C2
Minimization problem – Graphical method – Simplex
method – Artificial variable –- Primal & Dual.
Transportation problem: Basic Solution – North / West
corner Solution, LCM, VAM, Matrices method –
Optimal Solution – Stepping stone method – Vogel’s
III 12 C3
approximation method – Modi method – Degeneracy –
Imbalance matrix. Assignment model: Hungarian
method – Traveling salesmen problem.
Project Scheduling and Resource Management:
Deterministic Inventory models – Purchasing &
Manufacturing models – Probabilistic inventory models
– Replacement model – Sequencing – Brief
IV Introduction to Queuing models. Networking – 18 C4
Programme Evaluation and Review Technique (PERT)
and Critical Path Method (CPM) for Project
Scheduling- Crashing – Resource allocation and
Resource Scheduling.
Game Theory and Strategies: Games theory – two
player zero sum game theory – Saddle Point –Mixed
Strategies for games without saddle points –
V 10 C5
Dominance method – Graphical and L.P Solutions-
Goal Programming; Simulation; Integer programming
and Dynamic programming.
Total 60
 Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Obtain insight on the origin and nature of OR and also
CO1 PO4, PO6
the application of various models of OR.
Learn about the graphical, Simplex, Big M and dual
CO2 PO1, PO2, PO6, PO7
methods of Linear programming problem.
Be well versed with the concept of transportation and
CO3 PO1, PO2, PO6, PO7
Assignments models
Have better understanding on inventory models,
CO4 replacement models, job sequencing, networking model PO1, PO2, PO6, PO7
and Queuing model
Be imparted knowledge on the various methods of game
CO5 PO2, PO7
model
Reading List
1. www.cbom.atozmath.com
2. http://www.pondiuni.edu.in/storage/dde/downloads/mbaii_qt.pdf
3. http://164.100.133.129;81/econtent/Uploads/Operations_Research.pdf
4. https://www.journals.elsevier.com/operations-research-perspectives
References Books
Anderson, D.R., Sweeney, D.J., Williams, T.A. and Martin, K., An Introduction to
1. Management Science: Quantitative Approach to Decision Making, 14th Edition
Paperback – 1, Cengage Learning India Pvt. Ltd., 2019
2. Gupta, P.K., and Comboj, Introduction to Operations Research, S. Chand, 2014
Hiller, F., Liebermann, Nag and Basu, Introduction to Operations Research, 11thEdition
3.
Paperback, Tata McGraw-Hill Publishing Co. Ltd., 2021
Khanna, R.B., Quantitative Techniques for Managerial Decision Making, 3rd Edition
4.
– Paperback, New Age International Publishers, 2018
5. Taha, H.A., Operations Research: An Introduction, 10th Edition, Pearson, 2019
Vohra,N.D., Quantitative Techniques in Management, 5th Edition, Tata McGrawHill
6.
Education Pvt. Ltd., 2017.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 2 2 2
CO 3 3 3 3 2
CO 4 3 3 2 2
CO 5 3 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C09 Human Resource Management Core 4 - - - 4 60 25 75 100
Course Objectives
1 To embark importance of HRM role, functions and need
2 To assimilate theoretical and practical implications of HRP
3 To critically use appropriate training tools
4 To analyze and implement an effective performance management
5 To extrapolate and design compensation management techniques
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Introduction of Human Resource Management:
Importance of Human Resources, Definition and Objectives of
Human Resources Management, Qualities of a good HR
manager – Evolution and growth of Human Resource
I 12 C1
Management in India. Functions of Human Resource
Management. Strategic Human Resource Management
(SHRM). Human Resource Policies: Need, type and scope,
Human Resource Accounting andAudit- Gig Economy.
Human Resource Planning (HRP): Human Resources Planning:
Long- and Short-term planning, Job Analysis, Skills inventory, Job
Description, Job Specification and Succession Planning, Strategic
Human Resource Planning. Recruitment and selection: Purposes,
II types and methods of recruitment and selection, Relative merits and 12 C2
demerits of the different methods, Recruitment and Social Media.
Placement, Induction, Transfers, Promotions, Dismissal,
Resignation, Exit Interviews,Reduction of attrition rate- Attrition
and retention management
Training, Development & Career Management:
Importance and benefits of Training and Development, Types
III of Training Methods, Executive Development Programs, 12 C3
Concept and process of Career Management; Competency
mapping, Knowledge Management & Talent Management.
Performance Management:
Importance, process and Methods: Ranking, rating scales,
critical incident method, Removing subjectivity from evaluation,
MBO as a method of appraisal, Performance Feedback, Online
IV 12 C4
PMS. Human Resource Information System; International
Human Resource Management; Cross cultural diversity
management; Hybrid work culture; work-life balance; Quality of
work-life; HR Analytics.
Compensation Management: Wage and Salary
Administration: Job Evaluation, Calculation of Wage, Salary,
Prerequisites, Compensation Packages, Cost of Living Index
V and Calculation of Dearness Allowance, Rewards and 12 C5
Incentives; ESOP-Financial and non-financial incentives,
Productivity – linked Bonus, Compensation Criteria, Rewards
and Recognition.
 Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Gain an understanding of HRM policies and importance. PO4, PO6
CO2 Implement appropriate HRP in workplace. PO6
Apply feasible Training method and manage career
CO3 PO5, PO6, PO7
progressions.
CO4 Demonstrate managing performance of human resources. PO6, PO7
CO5 Design and justify compensation framework. PO4, PO6, PO7
Reading List
1. https://businessjargons.com/performance-management.html
2. https://www.hr-guide.com/data/G400.htm
3. https://www.managementstudyguide.com/training-development-hr-function.htm
4. https://www.tandfonline.com/toc/rijh20/current
References Books
Ashwathappa, K., Human Resource Management, 9th Edition, Tata McGraw-HillEducation
1. Pvt. Ltd., 2021.
Ivanecevich, J.M., Human Resource Management, 12th Edition, Tata McGraw-HillEducation
2. Pvt. Ltd., 2020.
Gary Dessler & Biju Varrkey, Human Resource Management, 16th Edition, Pearson India Pvt.
3. Ltd., 2020.
DeCenzo, D.A., Robbins S.P., Susan L Verhulst, Human Resource Management, 11th
4 Edition,Wiley India Pvt. Ltd., 2015.
5. Leigh Thompson, Making the team, A guide for Managers, Pearson, 6th Edition 2019.
6. Gary Dessler, Fundamentals of Human Resource Management, Pearson, 4th Edition 2017.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M
CO 2 M
CO 3 S S M
CO 4 M M
CO 5 M M M
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C10 Marketing Management Core 4 - - - 4 60 25 75 100
Course Objectives
To develop an understanding and enhance the knowledge about marketing theories,
1
principles, strategies and concepts and how they are applied.
2 To provide with opportunities to analyze marketing activities within the firm.
3 To analyze and explore the buyer behavior pattern in marketing situations.
4 To understand the branding, pricing and strategies in marketing a product.
5 To upgrade the knowledge and awareness of Consumer Rights in the Market.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Marketing Management Philosophies – What is
marketing- The concepts of marketing- Marketing and
I Services – Digital Marketing – Social Media Marketing – 12 C1
Current marketing challenges; Rural Marketing – E-Rural
Marketing – International Marketing – Industrial Marketing.
Strategic Marketing– Marketing Management Process –
Analysis of Marketing opportunities, Selecting Target
Consumers, developing Marketing Mix Analysis of Macro
II and Micro environment Marketing Research as an Aid to 12 C2
Marketing, Marketing Research Process – Sales Forecasting –
Techniques. Marketing Tactics, The Mix Service and Retail
Marketing.
MIS: Marketing Information Systems- Customer Relationship
III Management (CRM) Customer Engagement Marketing – 12 C3
Sales force Automation- Marketing Analytics
Buyer Behaviour: Factors Influencing Consumer Behaviour –
Buying situation– Buying Decision Process – Industrial Buyer
IV Behaviour. Market Segmentation : Targeting and Positioning 12 C4
– Competitive Marketing Strategies. Customer Life Cycle –
Customer Life time Value, Product Portfolio Management.
Product Policies: Consumer and Industrial Product Decisions,
Branding, Packaging and Labelling – New Product
Development and Product Life Cycle Strategies, Pricing –
Pricing Strategies and approaches, Promotion Decisions:
Promotion Mix – Integrated Marketing Communication –
Advertising and Sales Promotion - Sales Force Decisions,
V 12 C5
Selection, Training, Compensation and Control – Publicity
and Personal Selling – Distribution Management – Channel
Management: Selection, Co-operation and Conflict
Management – Vertical, Horizontal and Multi-channel
Systems Consumer Protection – Awareness of Consumer
Rights in the Market Place.
Total 60
Course Outcomes
 Course
On completion of this course, students will; Program Outcomes
Outcomes
Understand the fundamental principles of marketing,
CO1 PO4, PO6, PO7
marketing concepts and ideas.
Understand the organization’s marketing strategy and
CO2 marketing environment. Familiar with marketing research PO4, PO6
with forecasting techniques.
Understand the buyer behavior and market segmentation and
CO3 PO4, PO6, PO7
competitive marketing strategies.
Think strategically about branding, pricing and marketing
CO4 PO3, PO4, PO6, PO7
issues.
Familiar with Promotion decisions along with awareness on
CO5 PO6, PO8
Consumer Rights in the Market Place.
Reading List
https://ocw.mit.edu/courses/sloan-school-of-management/15-810-marketing-management-
1.
fall-2010/lecture-notes/
2. https://cpbucket.fiu.edu/mar3023vd1131/syllabus.html
3. https://www.ama.org/ama-academic-journals/
4. https://www.emerald.com/insight/publication/issn/0736-3761
References Books
1. Pillai & Baghawathy, Marketing Management, S.Chand , 2010.
2. Gupta Prachi, Aggarwal Ashita , et al., Marketing Management: Indian Cases, 1st Edition, 2017
G.Shainesh Philip Kotler, et..al., Marketing Management; Indian Case Studies included, 16th
3. Edition, Pearson, 2022
4. Warren J. Keegan, Global Marketing Management, 8thEdition, Pearson, 2017.
th
5. Mullins, Marketing Management: A Strategic Decision MakingApproach, 7
Edition, McGraw-Hill, 2010.
6. Philip Kotler and Keven Lane Keller, Marketing Management, 15th Edition, Pearson, 2015

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 3 3
CO 3 2 2 2
CO 4 2 2 2 2
CO 5 2 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C11 Operations Management Core 3 1 - - 4 60 25 75 100
Course Objectives
1 To understand the production function, production design & capacity planning,
Exploring the Make or Buy decision, and thus understanding the role of inventory
2
management
To determine multiple plant location decisions and effective utilization of plant
3 layout. To explain the models, concepts, and techniques adopted in the areas of
inventory control and maintenance.
4 To elucidate the importance and usefulness of work-study and quality control tools
5 To provide insights on service operations management and waiting line analysis.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
INTRODUCTION: Operations Management- Nature,
Scope, Historical Development, Functions- Long term
Vs Short term issues- A Systems Perspective-
Challenges- Manufacturing Trends in India-Production
I Design and Process Planning- Types of Production 12 C1
Processes- Plant Capacity-Capacity Planning- Make or
Buy Decisions- Use of Crossover Chart for Selection
Processes-Types of Charts used in Operations
Management.
FACILITY DESIGN: Plant Location: Factors to be
considered in Plant Location- Location Analysis
Techniques- Choice of General Region, Particular
community and Site- Multiple Plant Location Decision-
II Plant Location Trends. Layout of Manufacturing 12 C2
Facilities: Principles of a Good Layout- Layout Factors-
Basic Types of Layout- Principles of Materials
Handling- Materials Handling Equipment - Role of
Ergonomics in Job Design.
INVENTORY CONTROL AND MAINTENANCE:
Basic Inventory Models- Economic Order Quantity-
Economic Batch Quantity- Reorder Point-Safety Stock-
Inventory Costs-Classification and Codification of
Stock- ABC Classification-Materials Requirement
III Planning (MRP)- JIT- Implications of Supply Chain 12 C3
Management. Maintenance: Preventive Vs Breakdown
Maintenance- Group Replacement Vs Individual
Replacement- Breakdown Time Distribution-
Maintenance of Cost Balance- Procedure for
Maintenance.
DESIGN OF WORK SYSTEMS AND QUALITY
IV CONTROL: Work Study- Objectives- Procedure- 14 C4
Method Study and Motion Study- Work Measurement-
 Time Study-Performance Rating- Allowance Factors-
Standard Time- Work Sampling Techniques- Job
Sequencing and Scheduling. Quality Control: Purpose
of Inspection and Quality Control- Different Types of
Inspection- Acceptance Sampling- The Operating
Characteristic Curve- Control Charts for Variables and
Attributes; Quality Circles; TQM – Six Sigma, Kaizen
SERVICE OPERATIONS MANAGEMENT:
Introduction to Services Management- Nature of
Services- Types of Services- Service Encounter-
V Designing Service Organizations- Service Facility 10 C5
Location and Layout- Service Blueprinting-Waiting
Line Analysis for Service Improvement- Service
Processes and Service Delivery.
Total 60
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Understand the concepts of production and its design,
CO1 PO2, PO4
capacity planning and make or buy decisions.
Be cognizant of the complexity involved in plant
CO2 PO2, PO7
location decisions and utilization of plant layout.
Understand the Inventory models and the importance of
CO3 PO6, PO7
maintenance techniques.
Be aware of work-study procedures and the importance
CO4 PO1, PO2, PO6, PO7
on quality control tools
Have insight on service operations, service delivery and
CO5 PO2, PO6, PO7
waiting line analysis.
Reading List
1. www.shsu.edu/~mgt_ves/mgt560/ServiceManagement.ppt
2. zums.ac.ir/files/research/site/ebooks/strategy/operations-strategy.pdf
3. https://www.emerald.com/insight/publication/issn/0144-3577
4. https://www.inderscience.com/jhome.php?jcode=ijaom
References Books
Aswathappa K and Shridhara Bhat K, Production and Operations Management, 2nd
1.
Edition, Himalaya Publishing House, 2021.
Mahadevan B, Operations Management Theory and Practice, 3rd Edition, Pearson
2. Education, 2015.
Russel and Taylor, Operations and Supply Chain Management, 8th Edition, Wiley,
3. 2021.
4. William J Stevenson, Operations Management, 14th Edition, McGraw Hill, 2021.
Gerard Cachon and Christian Terwiesch, Operations Management, 3rd Edition, McGraw
5.
Hill, 2022.
6. Prof. K C Jain, Production and Operations Management, 1st Edition, Wiley, 2022.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2
CO 3 2 2
CO 4 2 2 2 2
CO 5 2 2 2

3-Strong 2-Medium 1-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C12 Financial Management Core 3 1 - - 4 60 25 75 100
Course Objectives
To create an understanding and familiarize the students to the fundamentals of
1
financial management and create awareness on the various sources of finance.
To create awareness on the various investment techniques on the investment
2
decision making.
To throw light on the concept of cost of capital and familiarize on the technique of
3
identifying the right source of capital.
To educate on the concept of capital structure and the create understanding on the
4
concept of dividend.
To create an understanding on the concept of working capital, its need, importance,
5
factors and forecasting technique
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Financial management: Definition and
scope – objectives of Financial Management – Profit
Maximization - wealth maximization - functions and
role of finance manager. Sources of finance – short term
– Bank Sources – Long term – Shares – Debentures –
I 12 C1
Preferred stock – Debt: Hire purchase, Leasing,
Venture Capital – Private equity- International
Financial Management- Financial Planning-
Behavioural Finance- Capital Market- Money Market-
Micro Finance- Financial Information System.
Investing Decision - Capital Budgeting Process –
Techniques of Investment Appraisal: Pay Back Period;
Accounting Rate of Return, Time Value of Money-
DCF Techniques –Net Present Value, Profitability
II 12 C2
Index and Internal Rate of Return- Problems - Risk
analysis in Capital Budgeting- Introduction to Fintech
– Digital Currency - Cryptocurrency – Financial
Modeling; Hurdle Rate.
Cost of Capital - Cost of specific sources of capital –
Cost of equity capital – Cost of debt – Cost of
III preference – Cost of retained earnings - weighted 12 C3
average cost of capital. EBIT -EPS Analysis -
Operating Leverage - Financial Leverage-problems.
Capital structure - Factors influencing capital structure
– optimal capital structure - capital structure theories –
Net Income Approach – Net Operating Income (NOI)
Approach – Modigliani - Miller(MM) Approach –
IV 12 C4
Traditional Approach – Practical Problems. Dividend
and Dividend policy: Meaning, classification - sources
available for dividends -Dividend policy general,
determinants of dividend policy.
 Working Capital Management - Definition and
Objectives - Working Capital Policies - Factors
affecting Working Capital requirements - Forecasting
Working Capital requirements (problems) - Cash
V 12 C5
Management - Receivables Management and -
Inventory Management - Working Capital Financing -
Sources of Working Capital and Implications of various
Committee Reports- Financial Analytics.
Total 60
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Be aware of the basic concepts of financial management
CO1 PO4, PO6, PO7
and understand the various sources of finance.
CO2 Possess knowledge on investment decision making. PO1, PO2, PO6, PO7
Have insights on the cost of capital and would have
CO3 familiarized themselves with the technique of PO2, PO7
calculating the cost of capital.
Have learnt the concept of capital structure and
CO4 PO6, PO7
dividend
Have good understanding on the concept of working
CO5 capital, its need, importance, factors and the methods of PO1,PO2, PO4, PO7
forecasting it.
Reading List
1. https://accountingexplained.com/managerial/capital-budgeting/
2. http://www.studyfinance.com/lessons/workcap/
3. Journal of International Financial Management & Accounting
4. The Management Accountant Journal - icmai-rnj.in
References Books
S.N.Maheswari, Finanacial Management, Sulthan Chand & Sons, 15th Edition,
1.
2019
I.M. Pandey Financial Management, Vikas Publishing House Pvt. Ltd., 11th
2.
edition, 2018.
3. Van Horne, J.C., Financial Managememt and Policy, 13th Edition, Pearson, 2015.
Prasanna Chandra, Financial Management, 10th edition, Tata McGraw
4.
Hill, 2019
Periasamy, P., Financial Management, 4th Edition, Tata McGraw-Hill
5.
Education Pvt. Ltd., 2017.
Brigham, E.F. and Ehrhardt, M.C., Financial Management: Theory and
6.
Practice, 14th Edition, 2015.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 3 2 2
CO 3 2 3
CO 4 2 3
CO 5 2 2 3 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C13 Strategic Management Core 4 - - - 4 60 25 75 100
Course Objectives
To enable the students understand the importance of vision and mission in framing
1
corporate strategy.
2 To provide insights on how business is responsible socially and ethically.
3 To highlight on the environmental analysis framework.
4 To throw light on strategic formulation and strategic choice.
5 To understand strategic implementation and strategic control.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Strategy – Strategic Management
Process – Developing a Strategic Vision –Mission-
Setting Objectives– Strategies and Tactics –
I Importance of Corporate Strategy – the 7-S 12 C1
Framework- Corporate Governance– Board of
Directors: Role and Functions – Board Functioning –
Top Management: Role and Skills.
Corporate Policy and Planning in India: Importance –
Characteristics – Objectives - Policy Formulation and
Development – Types of Business Policies-
II 12 C2
Implementation of Policies. Society and Business:
Social Responsibility of Business –Corporate
Governance and Ethical Responsibility.
Environmental Analysis: Environmental Scanning –
Industry Analysis - The Synthesis of External Factors
III - Internal Scanning – Value Chain Analysis – SWOT 12 C3
Audit –Scenario planning- Creating an Industry
Matrix.
Strategy Formulation and Analysis: Strategy
Formulation – Strategic Factors Analysis Summary
Matrix (SFAS) Portfolio Analysis – Business
IV 12 C4
Strategy- TOWS Matrix– Corporate Strategy –
Functional Strategy – Strategic Choice – Generic,
Competitive Strategies; ETOP, TOWS
Strategy Implementation: Strategy Implementation -
Corporate Culture – Matching Organisation Structure
to Strategy – Mergers and Acquisitions and
Diversifications – Strategic Leadership Strategic
Control: Measurement in Performance- Problems in
V 12 C5
Measurement of Performance- Strategy Audit-
Strategic Control Process – Du Pont’s Control Model
– Balanced Score Card – Michael Porter’s Framework
for Strategic Management – Future of Strategic
Management – Strategic Information System.
Total 60
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Be able to frame vision and mission statements. PO3, PO4, PO7
CO2 Be social and ethically responsible. PO3, PO8
CO3 Possess insights on making environmental analysis. PO3, PO8
Possess knowledge on learning strategic formulation PO2, PO5, PO7
CO4
& strategy choice.
CO5 Understanding strategic implementation and control. PO4, PO5, PO7
Reading List
1. Strategic Management Journal – Wiley online Library
2. Journal of strategy and Management – Emerald Insight
3. Mastering Strategic Management – WWW.opentextbooks.org.hk
4. Mastering Strategic Management – WWW.saylor.org.
References Books
1. V S P Rao, Strategic Management Text and Cases, 2nd edition 2013.
Kazmi, A., Strategic Management and Business Policy, 15th Edition, Tata McGraw-
2.
Hill Education, 2018.
Dess, G., Lumpkin, G.T. and Eisner, A., Strategic Management, 8th Edition, Tata
3.
McGraw-Hill, 2018.
Hill, C.W.L. and Jones, G.R., Strategic Management: An Integrated Approach, 9th
4.
Edition, Cengage Learning, 2012.
Pearce II, J., Robinson, R.B. and Mittal, A., Strategic Management: Formulation,
5.
Implementation and Control, 12th Edition, McGraw-Hill, 2017.
Wheelen, T.L. and Hunger, D., Strategic Management and Business Policy, 13th
6.
Edition, Pearson, 2012.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3
CO 3 2 3
CO 4 2 3 2
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Extra
23UPMBA1C14 International Business 3 - - - 3 45 25 75 100
Disciplinary
Course Objectives
To understand and analyze international situations and evaluate international collaborative
1
arrangements and strategic alliances.
To apply knowledge of political, legal, economic and cultural country differences to develop
2
competitive strategies in foreign, regional and global markets.
To throw light on international trade theories and the management of business functional
3
operations in an international context.
To analyze and evaluate barriers, opportunities, market entry modes and the process of
4
internationalization.
To know about regional economic integration and contemporary issues in international
5
business.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Introduction to International Business: Importance, nature
and scope of International Business-International Business Vs. Domestic
Business; Tariff and non-tariff barriers- transition from Domestic to
International Business; Advantages and disadvantages of International
business; Balance of Payments; Balance of Trade; Balance of Current
I Account. Modes of entry into International Business- Internationalization 9 C1
process and managerial implications- Multinational Corporations and their
involvement in International Business- Issues in foreign investments,
technology transfer, pricing and regulations- International collaborative
arrangements and strategic alliances- Counter Trade; Import-Export
Process and Documentation.
International Business Environment and Cultural Differences: International
Business Environment: Economic, Political, Cultural and Legal
environments in International Business. Framework for analyzing
II International Business environment. Differences in Culture: Introduction 9 C2
— Social Structure — Religion — Language — Education —Culture and
the Workplace — Cultural Change — Cross-cultural Literacy — Culture
and Competitive Advantage.
International Trade Theory: Introduction — Mercantilism, Neo-
Mercantilism — Theory of Absolute Advantage — Theory of
Comparative Advantage — Heckscher-Ohlin Theory — The New Trade
Theory — National Competitive Advantage — Porter's Diamond —
General Agreement on Tariff and Trade (GATT)- World Trade
Organization (WTO)-GATS-UNCTAD- Trade Blocks; Customs Union-
III EU- PTA- European Free Trade Area (EFTA)-Central American Common 9 C3
Market(CACM)-Latin American Free Trade Association(LAFTA)- North
American Free Trade Agreement(NAFTA)- Association of South East
Asian Nations(ASEAN)- CARICOM- GSTP-GSP-SAPTA-Indian Ocean
RIM Initiative- BIMSTEC- Bretton Woods Twins- World Bank & IMF,
International Finance Corporation- Multilateral Investment Guarantee
Agency (MIGA).
 Global Trading and Investment Environment: Recent Trends in India’s
Foreign Trade- India’s Commercial Relations and Trade Agreements
with other countries- Institutional Infrastructure for export promotion in
India- Export Assistance- Export Finance- Export Processing Zones
(EPZs) - Special Economic Zones (SEZs)- Exports by Air, Post and Sea-
IV Small Scale Industries (SSI) and Exports- Role of ECGC- Role of EXIM 9 C4
Bank of India- Role of Commodity Boards- Role of State Trading
Agencies in Foreign Trade- STC, MMTC, etc. Foreign Exchange
Market- Functions of Foreign Exchange Market- Foreign Direct
Investments (FDI); forms of FDI — Horizontal and Vertical Foreign
Direct Investment — Advantages of FDI to Host and Home Countries.
Contemporary Issues: Contemporary Issues in International Business-
International Sales Contract- Major Laws- INCO terms- Standard
Clauses of International Sales Contract- Role of Indian Council of
Arbitration / International Chamber of Commerce in solving Trade
V 9 C5
disputes. Export Regulations: Procedure for export of goods- Quality
Control and Pre- shipment Inspection- Customs Clearance- Port
formalities- Exchange regulations for Export- Role of Clearing and
Forwarding Agents.
Total 45
Course Outcomes
Course Program
On completion of this course, students will;
Outcomes Outcomes
Be aware of the international situations and evaluate international
CO1 PO2, PO4, PO7
collaborative arrangements and strategic alliances.
Possessed knowledge of political, legal, economic and cultural country
CO2 differences to develop competitive strategies in foreign, regional and PO4, PO7
global markets.
Know the various international trade theories and the management of
CO3 PO4, PO6, PO7
business functional operations in an international context.
Be able to evaluate barriers, opportunities, market entry modes and the
CO4 PO2, PO4, PO7
process of internationalization.
Have better understanding on regional economic integration and
CO5 PO6, PO7, PO8
contemporary issues in international business.
Reading List
1. www.internationalbusinesscorporation.com
2. www.business-ethics.org
3. https://www.jstor.org/journal/jintebusistud
4. Journal of International Business and Management (JIBM)
References Books
International Business: Competing in the Global Marketplace (SIE) | 11th Edition – 14 August 2018
1.
by Charles W. L. Hill (Author), G. Tomas M. Hult (Author), Rohit Mehtani (Author)
International Business | Fourth Edition | By Pearson – 30 November 2017 by S. Tamer
2.
Cavusgil (Author), Gary Knight (Author), John Riesenberger (Author)
3. Cherunilam, F., International Business: Text and Cases, 5th Edition, PHI Learning, 2010.
4. Paul, J., International Business, 5th Edition, PHI Learning, 2010.
Deresky, H., International Management: Managing Across Borders and Cultures, 6th Edition,
5.
Pearson, 2011.
6. Griffin, R., International Business, 7th Edition, Pearson Education, 2012.
 PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 2
CO 2 M 2
CO 3 3 3 3
CO 4 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1S02 Soft
Soft Skills II - Business Etiquette - - 2 - 2 30 40 60 100
Skills
Course Objectives
1 To analyze the Business etiquette at workplace
2 To determine the Principles of exceptional work behavior
3 To explore Tech etiquette in using various telecommunication devices and channels
4 To successfully handle Multi-cultural challenges
5 To ascertain sensitivity to new and emerging issues in etiquette
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to business etiquette: The ABCs of etiquette
Meeting and greeting scenarios-Developing a culture of
excellence The principles of exceptional work behaviour -
What is the role of Good Manners in Business?-Enduring
I Words Greetings and Introductions: Guideline for C1
6
receptionists - Making introductions and greeting people-
Greeting Components- The protocol of shaking hands-
Introductions - Introductory scenarios - Addressing
individuals.
Meeting and Boardroom Protocol: Guidelines for planning
a meeting - Before the meeting - On the day of the Meeting
- Guidelines for Attending the meeting - For the
Chairperson- For attendees - For Presenters - Planning a
power point presentation-Dealing with customer
II C2
complaints. Entertaining Etiquette: Planning a meal- Issuing
invitations -Business meals basics - Basics of table etiquette 6
- Holding and resting utensils - Business dining etiquette -
Multi-cultural Highlight: Japanese Dinning-Specific food
Etiquette guidelines.
Telephone Etiquette: Cell phone etiquette-Social Media
Usage etiquette- Telephone etiquette guidelines - Mastering
the telephone courtesy - Active listening - Putting callers on
hold -Transferring a call - Screening calls - Taking at
III message - Voice Mail-Closing the call - When Making calls 6 C3
- Closing the call-Handling rude or impatient clients Internet
& email etiquette: Internet usage in the workplace Email-
Netiquette - Online chat - Online chat etiquette - Online chat
etiquette guidelines
Business Attire & Professionalism: Business style and
professional image - Dress code - Guidelines for appropriate
business attire - Grooming for success - Guidelines for
IV 6 C4
appropriate business attire - Grooming for success -
Multicultural dressing Diversity Management- Gender
Sensitivity- Social Media and Communication with
 colleagues-Preventing sexual harassment-Disability
Etiquette: Basic disability Etiquette practices - Courtesies
for wheelchair users Courtesies for blind or visually
impaired - Courtesies for the deaf- People with speech
impairments.
Business Ethics: Ethics in the workplace - The challenge of
business ethics - Creating an ethical compass - Business
ethics and advantages - Ethical Issues - Conflict
Management- Conflict resolution strategies - Choosing the
V appropriate gift in the business environment 6 C5
Multi-cultural challenges: Multi-cultural etiquette -
Example of cultural sensitivity - Cultural differences and
their effect on business etiquette- onsite projects-Cultural
Highlight: China-Cultural Highlight: India.
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Learn using business etiquette at work place PO4, PO6, PO7
Be able to acquire knowledge about the Principles of
CO2 PO4, PO6, PO7
exceptional work behaviour
Be able to enhance their knowledge of latest Tech
CO3 etiquette in using various telecommunication devices and PO4, PO6, PO7
channels.
Get familiarized with the Successful handling of Multi-
CO4 PO4, PO6, PO7
cultural challenge
CO5 Become sensitive to new and emerging issues in etiquette PO4, PO6, PO7
Reading List
1. https://accountingexplained.com/managerial/capital-budgeting/
2. http://www.studyfinance.com/lessons/workcap/
3. Journal of International Financial Management & Accounting
4. The Management Accountant Journal - icmai-rnj.in
References Books
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate
1. Etiquette and Soft Skills Embassy Books, First Edition.
Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional. Noula:
2. HarperCollins
Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and Tweet
3. Your Way to Success (1) edition New York: McGraw-Hill Education.
Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico Publishing
4. House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate
6.
Etiquette and Soft Skills Embassy Books, First Edition.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2 2
CO 2 2 2 2
CO 3 2 2 2
CO 4 2 2 2
CO 5 2 2 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23PUMBA1S03 Soft Skills III – Computing Skills Soft - - 2 - 2 3 40 60 100
Skills 0
Course Objectives
1 To create awareness and understanding on the basic functions of MS Excel
2 To elucidate the students on the various advanced functions of MS Excel
3 To educate the students on MS Access and its application in database management
To enable the students to understand the functions and usage of various cloud based
4
apps like Google Drive, Google Sheets and Google Docs
To enable the students learn the functions and usage of Cloud based apps like Google
5
Forms, Google Slides and Google Cloud Printing.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
MS Excel – Basic Functions - Workbook – Building –
modifying - navigating; Worksheet – Auto fill copying and
moving cells, inserting and deleting rows, printing;
I 6 C1
Formulas and functions-Troubleshooting formulas,
Functions and its forms like database, reference, Databases
– creating, sorting filtering and linking.
MS Excel Advanced Functions – V lookup – H lookup – Charts
II – Count – Count if – Sum – Sum if – Product – Sum product. 6 C2
Functions: Mathematical - Financial - logic – Text - Statistical
MS Access – Components, creating a database and project,
import and exporting, customizing; Tables – creating and
III 6 C3
setting fields; Queries – types, creating, wizards – Reports –
creating and layout.
Cloud based apps – Google Drive, Google Sheets, Google
IV 6 C4
Docs,
Cloud based apps - Google Forms, Google Slides – Google
V 6 C5
Cloud Print
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Have awareness and understanding on the basic functions of
CO1 PO4, PO6, PO7
MS Excel
CO2 Know the advanced functions of MS Excel PO4, PO6, PO7
Possess knowledge on MS Access and its application in
CO3 PO2, PO4, PO6, PO7
database management
Understand and possess knowledge on the functions and
CO4 usage of various cloud based apps like Google Drive, Google PO4, PO5, PO6, PO7
Sheets and Google Docs
Understand and be aware of the functions and usage of Cloud
CO5 based apps like Google Forms, Google Slides and Google PO4, PO6, PO7
Cloud Printing.
Reading List
1. Humphrey M.L., Excel For Beginners, Kindle Edition, 2017
2. Richard Rost, Learning MS Access Kindle Edition, 2013
3. Sachin Srivastava, Google Cloud Platform, Kindle Edition, 2021
4. Valarie Lestourgeon, A Beginner’s Guide to GCP, Kindle Edition, 2021
References Books
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate Etiquette
1. and Soft Skills Embassy Books, First Edition.
Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional. Noula:
2. HarperCollins
Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and Tweet Your
3. Way to Success (1) edition New York: McGraw-Hill Education.
Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico Publishing
4. House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3
CO 2 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Semester-III
Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1C15 Information Systems for Business Core 4 - - - 4 45 25 75 100
Course Objectives
To enable students to understand the fundamentals of information system and its
C1
role of information in managerial decision making
C2 To throw light on fundamentals of information systems like TPS, DSS, and EIS.
To manage system applications and data to best support functional areas of
C3
business
To provide insights in securely managing database and information using the
C4
process of
To elucidate the need and importance of ERP, its selection and implementation
C5
in workplace
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to information system-The management,
structure and activities- Information needs and sources-
I Types of management decisions and information need. 12 C1
System classification Elements of system, input,
output, process and feedback.
Transaction Processing information system, Office
Automation System (OAS) - Knowledge workers
II System(KWS); MIS; Information system for managers, 12 C2
Intelligence information system –Decision support
system-Executive information systems.
Functional Management Information System:
Production / Operations Information system,
III Marketing Information Systems, Accounting 12 C3
Information system, Financial Information system,
Human resource Information system.
System Analysis and Design: The work of a system
analyst- SDLC-System design – AGILE Model –
Waterfall Model – Spiral Model – Iterative and
Incremental Model - RAD Model - Requirement
analysis-Data flow diagram, relationship diagram,
design- Implementation-Evaluation and maintenance
of MIS, Database System: Overview of Database-
IV 12 C4
Components-advantages and disadvantages of
database; Data Warehousing and Data Mining;
Business Intelligence; Artificial Intelligence; Expert
System; Big Data; Cyber Safety and Security-
Cryptography; RSA Model of Encryption; Data
Science - Block Chain Technology; E-commerce and
E-Business models; IOT - RFID.
V Enterprise Resource Planning (ERP) System, Benefits of 12 C5
 the ERP, ERP how differentfrom conventional packages
, Need for ERP , ERP components , Selection of ERP
Package, ERP implementation, Customer Relationship
management. Organization & Types, Decision Making,
Data & information, Characteristics & Classification of
information, Cost & value of information, various
channels of information and MIS; Information system
audit and control – E-Governance.
Total 60
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Learn the importance of data and information in
CO1 PO1, PO2, PO6
managerial decision making.
Possess on the various IS and the its relevance to
CO2 PO3, PO5, PO8,
Organizational environment
Understand the application of IS on the various
CO3 functions like Accounting, Finance, Marketing, PO1, PO3, PO5, PO8
Operations and HR
CO4 To study the various models and new technologies PO1, PO2, PO6, PO7
Be exposed on the importance of selecting the
CO5 PO1, PO2, PO5, PO8
appropriate ERP and its implementation
Reading List
1. Information Systems for Business and Beyond – opentextbooks.site.
Management Information Systems: Managing the Digital firm –
2.
www.textbooks.com
3. Information systems Journal – Wiley Online Library.
Information Systems management in Business and development organisations –
4.
Harekrishna Misra – PHI Learning.
References Books
1. Azam, M., Management Information System, McGrawHill Education, 2012
Laudon, K., Laudon, J. and Dass, R., Management Information Systems –
2.
Managing the Digital Firm, 11th Edition, Pearson, 2010.
Murdick, R.G., Ross, J.E. and Claggett, J.R., Information Systems for Modern
3.
Management, 3rd Edition, PHI, 2011.
O’Brien, J.A., Morakas, G.M. and Behl, R., Management Information Systems,
4.
9th Edition, Tata McGraw-Hill Education, 2009.
Saunders, C.S. and Pearson, K.E., Managing and Using Information Systems, 3rd
5.
Edition, Wiley India Pvt. Ltd., 2009.
Stair, R. and Reynolds, G., Information Systems, 10th Edition, Cengage
6.
Learning,2012.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3 3
CO 3 2 3 2 3
CO 4 3 3 2 3
CO 5 3 2 2 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Extra 3 - - - 3 45
23UPMBA1C16 EMPLOYABILITY SKILLS 25 75 100
Disciplinary
Course Objectives
C1 To learn about the employability skills
C2 To understand dimensions of task oriented skills
C3 To study on critical problem-solving techniques
C4 To develop employability skills
C5 To understand the logical and reasoning skills
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
INTRODUCTION TO EMPLOYABILITY SKILLS
Meaning – Definition – Hard skills and soft
I skills –Employability skills and vocational skills – 9 C1
Employability and employment –
Employability attributes.
UNPACKING EMPLOYABILITY SKILLS
Embedded employability skills – Dimensions of
II competency – Task skills –Task Management skills – 9 C2
Contingency Management skills –
Job/Role Environment skills.
INTER – RELATIONSHIPS OF EMPLOYABILITY
SKILLS
Communication – Team work –
III 9 C3
Problem solving – Initiative and Enterprise – Planning and
Organizing – Self management –
Learning – Technology.
RESUME WRITING
Meaning – Features of good resume – Model (Exercise).
IV 9 C4
Etiquettes – Dress, Cleanliness, Etiquettes to be followed
inside the employment seeking process.
V Arithmetic and Logical Reasoning Skills – Exercise. 9 C5
Total 45
Course Outcomes
Course
On completion of this course, students will;
Outcomes
CO1 Acquire employability skills PO4, PO6, PO7
CO2 understand dimensions of task oriented skills PO4, PO6, PO7
CO3 study on critical problem-solving techniques PO4, PO6, PO7
CO4 develop employability skills PO4, PO6, PO7
CO5 understand the logical and reasoning skills PO4, PO6, PO7
Reading List
1. https://www.jobjumpstart.gov.au/article/what-are-employability-skills
2. https://www.simplilearn.com/why-are-employability-skills-important-article
3. https://blog.hubspot.com/marketing/employability-skills
4. https://www.indeed.com/career-advice/finding-a-job/employability-skills
 References Books
1. Soft Skills, Dr. K. Alex
2. Winning Interview Skills, Complied & Edited by J.K. Chopra.
3. A Modern Approach to Verbal and Non- Verbal Reasoning, R. S. Aggarwal.
Fafinski, S., Finch, E. (2014). Employability Skills for Law Students. United
4.
Kingdom: OUP Oxford.
Trought, F. (2017). Brilliant Employability Skills: How to Stand Out from the Crowd
5.
in the Graduate Job Market. United Kingdom: Pearson Education Limited.
Chaita, M. V. (2016). Developing Graduate Employability Skills: Your Pathway to
6.
Employment. United States: Universal Publishers.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3
CO 2 3 3
CO 3 2 3 3
CO 4 3 2 3 1
CO 5 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Soft Skills IV – Leadership & Soft - - 2 - 2 3 25 75 100
23UPMBA1S04
Team Building Skills Skills 0
Course Objectives
C1 To understand the characteristics, style, traits of leaders, and theories of leadership.
To learn more about self-leadership and developing team-building skills through
C2
case studies and examples.
C3 To understand how to form, manage and lead the team.
C4 To understand the measures of conflict in a team
C5 To explore team roles & processes in developing and managing a team
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Leadership Theories: Nature of leadership theories &
models of leadership - attributes of effective leaders -
I 6 C1
traits of leadership - interpersonal competence &
leadership
Leadership Styles: Leadership qualities -styles of
leadership -attitudes-role models & new leadership -
II cultural differences and diversity in leadership - leader 6 C2
behaviour leadership in different countries- leadership
ethics & social responsibility.
Leadership Skills: Leadership skills - Leadership &
management - transactional & transformational in
leadership -Strength based leadership in practice - Tasks
III & Relationship approach in leadership - influence tactics 6 C3
of leaders- motivation and coaching skills. Establishing
constructive climate- listening to out group members-
communication and conflict resolution skills.
Team Work: Working in group & teams - characteristics
of effective team- types- team development: Tuckman's
IV 6 C4
team development stages- Belbin team roles - Ginnett -
team effectiveness leadership model.
Exploring team roles & processes: mapping the stages
of group development -Building: and developing teams-
V 6 C5
overcoming resistance coping and conflict and Ego-
leading a team managing meetings.
Total 30
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Critical understanding of theories and concepts of
CO1 PO4, PO5, PO6, PO7
leadership and teamwork in organizations
Critical awareness of the importance of teamwork and
CO2 PO4, PO5, PO6, PO7
development of the skills for building effective teams
 Understanding of the techniques and practical
PO2, PO4, PO5, PO6,
CO3 understanding of how to apply theories and concepts to
PO7
improve leadership skills.
Development of skills in effective leadership and
CO4 PO4, PO5, PO6, PO7
professional communication
Demonstrate effective written communication skills for
CO5 PO4, PO6, PO7
plans, strategies and outcomes.
Reading List
1. Uday Kumar Haldar, Leadership and Team Building,
D.K. Tripathy, Team Building and Leadership with Texts and Cases, Himalaya
2.
Publishing House, 2014
3. International Journal on Leadership, Publishing India Group
4. International Journal of Organizational Leadership, CIKD
References Books
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate
1.
Etiquette and Soft Skills Embassy Books, First Edition.
Mehra, S. K. (2012) Business Etiquette A Guide For The Indian Professional. Noula:
2.
HarperCollins
Pachter, B. (2013). The Essentials of Business Etiquette: How to Greet, Eat, and Tweet
3.
Your Way to Success (1) edition New York: McGraw-Hill Education.
Past, K. (2008). Indian Business Etiquette: 1 (First edition). Ahmedabad Jaico
4.
Publishing House.
5. Travis, R. (2013). Tech Eliquette: OMG, 2 Edition, RLT Publishing.
Gonda, C. M. (2016) Master of Business Etiquette: The Ultimate Guide to Corporate
6.
Etiquette and Soft Skills Embassy Books, First Edition.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3 3
CO 2 3 3 3 3
CO 3 3 3 3 3 3
CO 4 3 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
Finance Management
Electives
 SPECIALIZATION COURSES: FINANCE MANAGEMENT

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF1 Corporate Finance Elective 3 - - 1 3 3 25 75 100
Course Objectives
C1 To familiarize the students with the fundamental understanding of corporate
finance.
C2 To create awareness and understanding on the Indian capital market, the various
sources of capital and role of SEBI.
C3 To throw light on the investment techniques on the investment decision making
C4 To educate the students on the various sources of international finance available
to the Indian companies.
C5 To elucidate on the various modes through which corporate can go international
and multinational collaboration can be made.
SYLLABUS
UNIT Details No. of Course
Hours Objectives
I Introduction to Corporate Finance: Corporate
– Nature and Scope – Role of Financial
09 C1
Institution – Valuation of the Firm – Time value
of money concepts.
II Indian Capital Market – Basic problem of
Industrial Finance in India. Fiscal Policies,
Government Regulations affecting Capital
Market – Role of SEBI –Stock Markets - Equity– 09 C2
Debenturefinancing–
GuidelinesfromSEBI,advantagesanddisadvantag
es
III Investment Decision: Investment Analysis – Risk
Analysis - Probability Approach. Business
09 C3
Failures, Mergers, Consolidations and
liquidation.
IV Finance from international sources, – role of
EXIM bank and commercial banks – Finance for
09 C4
rehabilitation of sick units. Inflation and
Financial Decisions.
V Foreign Collaboration – FDI and FIIS Business
Ventures Abroad. International Financial
09 C5
Institutions & Multinational Corporations;
Global Minimum Tax
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Understand the fundamentals of corporate finance. PO4, PO6
Summarize the role of SEBI and the structure of Indian
CO2 PO4, PO6, PO7
capital market.
 Analyze the various investment techniques and the
CO3 PO2, PO7
investment decision making.
Appraise the various sources of finance that are
CO4 PO6, PO7
available to the Indian companies.
Categorize the various modes through which corporate
CO5 PO6, PO7
can go international and multinational.
Reading List
1. Jeffery Haas, Corporate Finance in a Nutshell, Kindle Edition, 2021
2. Mike Piper, Corporate Finance made simple, Kindle Edition, 2020
3. Journal of Corporate Finance, Elsevier
4. The Review of Corporate Finance, Oxford Academic
References Books
Brealey,R.A.,Myers,S.C.,Allen,F.andMohanty,P.,PrinciplesofCorporateF
1.
inance,12thEdition, Paperback,TataMcGraw-HillPublishers,2018.
2. Damodaran,A.,AppliedCorporateFinance, 4 th Edition,Wiley,2015.

3. Damodaran,A.,CorporateFinance:TheoryandPractice,2 ndEdition
Paperback,WileyIndiaPvtLtd.,2007.
Kidwell,D.andParrino,R.,FundamentalsofCorporateFinance,WileyIndiaPvt.
4.
Ltd.,2011.
th
5. Madura,J.,InternationalCorporateFinance,10 Edition,CengageLearning,
2012.
Viswanath, S., Cases in Corporate Finance, McGraw-
6.
HillEducation,2009.

CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2 2
CO 3 3 3
CO 4 2 3
CO 5 2 2
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF2 Security Analysis and Portfolio Elective 3 - - 1 3 3 25 75 100
Management
Course Objectives
C1 To provide insight about the relationship of the risk and return and how risk should
be measured to bring about a return according to the expectations of the investors
in investment avenues and securities market.
C2 To provide an overview of the operation of the securities markets and the
mechanics of trading securities in stock exchanges.
C3 To ensure acquaintance of in-depth understanding of fundamental analysis tools to
make optimum investment decision.
C4 To analyze stock price behavior in market, that is affected by various factors by
calculating various technical indicators using Technical Analysis.
C5 To enable the students with a basic introduction to portfolio theory and study
various methods of modeling the risk associated with stock investment.
Syllabus
UNIT Details No. of Course
Hours Objectives
I Investment - Concept of investment-importance-alternate
forms of investment-LIC schemes-bank deposits-
government securities-mutual fund schemes-post office
schemes-provident fund-company deposits-real estate-
Gold and Silver- Growth adjusted value investing strategy; 9 C1
G-Secs; P-note investments. Concepts of risk and return,
measurement of risk is measured in terms of standard
deviation and variance, the relationship between risk and
return.
II Securities Market - Investment Environment; Financial
Market - Segments – Types - Participants in financial
Market – Regulatory Environment, Primary Market –
Methods of floating new issues, Book building – Role of
primary market – Regulation of primary market, Stock
exchanges in India – BSE, OTCEI, NSE, ISE, and 9 C2
Regulations of stock exchanges – Trading system in stock
exchanges –SEBI.ESG, Stop loss, Fat finger trades, circuit
breaker, T+1 and T+2 settlement, Funding of Social
Sector; open interest volume and prices; free float in listed
companies; Algo trading; Block Chain Technology.
III Fundamental Analysis - Economic Analysis –
Forecasting techniques. Industry Analysis; Industry
classification, Industry life cycle – Company Analysis.
9 C3
Measuring Earnings – Forecasting Earnings – Applied
Valuation Techniques – Graham and Dodds investor
ratios.
IV Technical Analysis - Fundamental Analysis Vs Technical
Analysis – Charting methods – Market Indicators. Trend – 9 C4
Trend reversals – Patterns - Moving Average –
 Exponential moving Average – Oscillators – Market
Indicators – Efficient Market theory.
V Portfolio Management -Portfolio analysis –Portfolio
Selection –Capital Asset Pricing model – Portfolio 9 C5
Revision –Portfolio Evaluation
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Understand the role of Risk Return propositions in
CO1 securities analysis such as fixed income securities, PO2, PO6, PO7
preference shares and ordinary shares.
Explain the apprehend role, functions and key players in
CO2 the securities market and the trading system of the stock PO2, PO4, PO6, PO7
market
Analyze the investment decisions with the help of
CO3 PO2, PO4, PO7, PO8
fundamental analysis techniques.
Appraise the stock price movements and its behavior
CO4 PO4, PO6 PO7
with the help of technical analysis techniques.
Write the benefit of diversification of holding a portfolio
CO5 of assets, and the importance played by the market PO6, PO7
portfolio.
Reading List
1. Falguni, H. Pandya, Security Analysis and Portfolio Management, PHI Learning, 2015
Ambika Prasad Dash, Security Analysis and Portfolio Management, I.K. International,
2.
2009
3. The Jounal of Portfolio Management, Springer
4. Financial Markets and Portfolio Management, Scimago Journal and Country Rank
References Books
Kevin, S., Security Analysis and Portfolio Management, PHI Learning, Second Edition,
1.
2015.
Prasanna Chandra, P., Investment Analysis and Portfolio Management, Tata McGraw-Hill
2.
Education, 5th Edition, 2017.
Donald E. Fischer & Ronald J. Jordan, Security Analysis & Portfolio Management, PHI
3.
Learning., New Delhi, 8th edition, 2018.
Khatri, D.K., Security Analysis and Portfolio Management, Macmillan Publishers India,
4. First Edition, 2014.
Ranganathan, M. and Madhumathi, R., Security Analysis and Portfolio Management,
5. 2ndEdition, Pearson, 2015.
Reilly, F. and Brown, K. C., Analysis of Investments and Portfolio Management,
6.
Cengage Learning, 11th Edition, 2019.

CO-PO Mapping

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3
CO 2 3 2 3
CO 3 3 3 2
CO 4 2 3 3
CO 5 2 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF3 Tax Management Elective 3 - - 1 3 3 25 75 100
Course Objectives
C1 To make an understanding on the tax system
C2 To enrich on taxation procedure under different heads of income.
C3 To create awareness on deductions, set off and carry forwards in tax management.
C4 To enable computation of taxable income.
C5 To provide insight knowledge on direct tax system
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Income Tax Law – important concepts -
Scheme of Taxation –types of Taxes, concept, objectives
I canons of Taxation and factors to be considered for Tax 9 C1
Planning - Tax exemption – Residential status–Tax free
incomes.
Heads of Income – Salaries, definition of salary, Fringe
benefits and perquisites, Profit in lieu of salary and tax
planning avenues for salary income, Income from house
property, profits and gains of Business of profession, capital
II gains- Provisions relating to Capital Gains Tax and 9 C2
exemptions from Capital Gains Tax-Income from other
sources - basis of charge; chargeable incomes; specific
deductions; amount not deductible; computation of taxable
income from other sources.
Deductions to be made in computing total income – Resales
and Reliefs of Income tax–Taxation of Non-Residents.
Income –tax Payment and Assessment-Tax deduction at
source; advance tax; self-assessment tax assessment
III 9 C3
procedure - Filing of Income Tax Returns – Provisions,
Forms and Due Dates, Notices and Assessments –Regular
and best judgment assessment revision, rectification and
appeal, provision relating to interest and refund of tax.
Corporate Taxation - Computation of taxable income,
Carry-forward and set-off of losses for companies,
Minimum Alternative Tax (MAT), Set-off and Carry-
forward of Amalgamation Losses.
IV 9 C4
Tax planning in capital budgeting decision, leasing, hire
purchase or buy decision raising of capital: equity, debt or
preference share, transfer pricing and its impact, tax
Provisions for Venture Capital Funds
Wealth Tax and Other Direct Taxes- Wealth Tax Act and
Rules, definition of Wealth and Its Components Wealth
escaping Assessment, Assets Exempt from Wealth Tax, Gift
V 9 C5
Tax Act and Rules and Estate Duty Act.
Assessment of Trusts and Assessment of companies –
Deemed income under MAT Scheme – Tax on income by
 UTI or Mutual fund – Venture Capital Company/Venture
Capital Funds.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Objectives
Outcomes
State the basic concepts of tax management system in
CO1 C1
India.
Discuss the taxation procedure involved under different
CO2 C2
heads of income.
Calculate on the deduction procedures, set off and carry
CO3 C3
forward procedures.
CO4 Analyze the ways to compute total taxable income. C4
CO5 Prepare direct tax system C5
Reading List
Direct Taxes Law and Practice, Vinld K Singhania and Kapil Singhania, Taxmann,
1.
2021
2. Income Tax ready reckoner for 2021-22 e-book, Taxguru.
3. https://www.incometaxindia.gov.in/Documents/Aarohan-itd-2022-e-book.pdf
Direct Taxes Ready Reckoner, AY 2021-22 & 2022-23, Vinod K. Singhania,
4.
Taxmann
References Books
StudentsGuidetoIncomeTaxbyDr.VinodK.SinghaniaandMonicaSingha
1.
nia,Taxmann's flagship publication,LatestEdition.
IndirectTaxbyVinodK.SinganiaTaxmann's flagship
2.
publication,LatestEdition
Iyengar,AC.,SampatLawofIncomeTax.Allahabad,BharatLawHouse.
3.
LatestEdition.
Dr.H.C.Mehrotra, Dr.S.P Goyal, Jai Narain Vyas, Income taa and Indirect
4.
taxes, SahithyaBhagwanPublications,LatestEdition.
T.S.Reddy, Y.Hariprasad Reddy, Income Tax Theroy, Law Practice, Margham
5.
Publishers, Latest Edition.
StudentsGuidetoIncomeTaxbyDr.VinodK.SinghaniaandMonicaSingha
6.
nia,Taxmann's flagship publication,LatestEdition.

CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 3 3
CO 2 3 3
CO 3 3 3
CO 4 3 3
CO 5 3 3

3-Strong 2-Medium 1-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Merchant Banking and
23UPMBA1EF4 Elective 3 - - 1 3 3 25 75 100
Financial Services
Course Objectives
To enable a better understanding of the financial structure in India and various
C1 regulations in the Merchant Banking domain and also throw light on the rules and
regulations governing the Indian securities market.
To familiarize the students with public issue management mechanism, role of
C2
issue manager, SEBI guidelines and marketing of securities.
To create an understanding on the trends in financial services, merger and
C3
acquisition, portfolio management services and credit rating.
Provide exposure to fund based financial services such as leasing and hire
C4
purchasing, financial evaluation.
Students can understand other fund based financial services such as consumer
C5
credit, real estate financing, bill discounting, factoring and venture capital.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Merchant Banking: Introduction–An Overview of
Indian Financial System–Merchant Banking in India–
Recent Developments and Challenges ahead –
I Institutional Structure – Functions of Merchant Bank - 9 C1
Legal and Regulatory Framework –Relevant Provisions
of Companies Act- SERA- SEBI Guidelines - FEMA,
etc. –Relation with Stock Exchanges and OTCEI.
Issue management: Role of Merchant Banker in
Appraisal of Projects, Designing Capital Structure and
Instruments –Issue Pricing – Book Building –
Preparation of Prospectus – Selection of Bankers –
Advertising Consultants etc.- Role of Registrars –
II Bankers to the Issue, Underwriters, and Brokers. – 9 C2
Offer for Sale – Green Shoe Option–E-IPO, Private
Placement–Bought out Deals–Placement with FIs,
MFs, FIIs, etc. Off-Shore Issues.–Issue Marketing–
Advertising Strategies – NRI Marketing–Post Issue
Activities.
Fee based financial services:
Mergers and Acquisitions-Portfolio Management
III 9 C3
Services – Credit Syndication –Credit Rating –
Business Valuation.
Fund based financial services: Leasing and Hire
IV Purchasing Basics of Leasing and Hire purchasing– 9 C4
Financial Evaluation.
Other fund based financial services: Consumer Credit –
V Credit Cards – Real Estate Financing–Bills Discounting 9 C5
– factoring and Forfeiting–Venture Capital.
Total 45
 Course Outcomes
Course Outcomes On completion of this course, students will;
Recognize the financial structure in India and various
regulations in the Merchant Banking Domain. Recall
CO1 PO4, PO6
the rules and regulations governing the Indian securities
market.
Identify the public issue management mechanism,
CO2 various forms of issues, role of issue manager, SEBI PO2, PO6
guidelines and marketing of securities.
Appraise the recent trends in financial services, merger
CO3 and acquisition, portfolio management services and PO2, PO4, PO6
credit rating.
Estimate on the fund based financial services such as
CO4 PO2, PO6
leasing and hire purchasing, financial evaluation.
Plan on other fund based financial services such as
CO5 consumer credit, real estate financing, bill discounting, PO4, PO6
factoring and venture capital.
Reading List
Swati Dawan, Merchant Banking and Financial Services, Mcgraw Hill Education,
1.
2011
2. Pathak Barthi, Indian Financial System, 5th Edition, Pearson Education, 2018
3. Indian Journal of Finance, ISSN: 0973-8711, Researchgate
4. Journal of Corporate Finance, Elsevier
References Books
1. M.Y.Khan,FinancialServices,TataMcGraw-Hill,12thEdition,2012
2. NaliniPravaTripathy,Financial Services, PHI Learning,2011.
Machiraju,Indian Financial System,Vikas Publishing House, 2nd
3. Edition,2010.
J.C.Verma,AManualofMerchantBanking,BharathPublishingHouse,NewDel
4. hi,
VarshneyP.N.&MittalD.K.,IndianFinancialSystem,SultanChand&Sons,
5.
NewDelhi.
6. Sasidharan,FinancialServicesandSystem,TataMcgrawHill,NewDelhi.

CO-PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 2 2
CO 3 2 2 2
CO 4 2 2
CO 5 2 2

3-Strong 2-Medium 1-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF5 Banking and Insurance Elective 2 - 1 - 3 3 25 75 100
Course Objectives
C1 To provide a basic understanding of the insurance mechanism and principle of insurance.
C2 To provide an overview of Indian insurance industry.
C3 To understand the basics of Banking and the emergence of Banking in India.
C4 To get acquainted with the functionality of the Banks.
C5 To know the meaning and use of commonly used technologies in Banking.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Indian Financial System: Introduction to Financial System –
Business of Banking - Organizational Structure of Indian Financial
System - Role of Government & Reserve Bank of India As Regulators
of Banks - Role & Functions of Banks – Regulatory
I Provisions/Enactments Governing Banks - Various Committees on 9 C1
Banking & Their Impact - Recent Developments in Indian Financial
System - Aadhaar Seeding- -Self Help Groups, Financial Inclusion-
Jan Dhan Yojana Accounts- NBFCs - Micro Finance
Institutions, Small finance banks and payment banks.
Basics of Banking: Basic Concepts in Banking - Banker-Customer
Relationships – Know Your Customer, Anti Money Laundering -
Guidelines - Negotiable instruments – Bankers’ Duties and
Responsibilities - DICGC - Types of Customers & Various Types of
Accounts - Deposit Products – Services Rendered by Banks -
II 9 C2
Principles of Lending - Approach to Lending & Steps in Lending -
Credit Management & Credit Monitoring - Priority Sector Lending in
Banks- Lending to Agriculture, Micro, Small & Medium Enterprises
- Recovery & Modes of Recovery and Management of Non-
Performing Assets - Basics of Risk Management in Banks.
Electronic Banking: Current Trends and Role of information &
Communication Technology in Banking - Core Banking Solutions vis-
a-vis Traditional Banking - Banking Technology – Alternate Delivery
Channels – ATMs, Credit/Debit Cards/Mobile Banking / Internet
Banking etc. - Cheque Truncation System of cheque clearance, E-
Lounges, UPI, BHIM (Bharath Interface for money), Products and
Impact - Electronic Funds Transfers – Real Time Gross Settlements
III 9 C3
(RTGS) & National Electronic Funds Transfer (NEFT) –NACH
Global Trends in Banking Technology - IT Security in Banks &
Disaster Management - Marketing of Banking Services; Marketing of
Banking Services – Meaning, Importance and Functions - Market
Research & Product Development - Factors influencing Marketing of
Banking Products Third Party Products in Banking, One stop shop
Financial solutions in Banks - Financial Advisory Services (FAS)
Insurance: Meaning – Nature and Importance – Risk Management;
IV Identification – Measurement – Diversification – Strategies Theories – 9 C4
Sum of Large Numbers Theory of Probability Insurance
 Regulation; IRDA Regulations – Insurance Contract – Agent Norms –
Generic Norms of Insurance Advisors.
General Insurance: Marine Insurance – Fire Insurance – Automobile
Insurance – Home Insurance - House +Articles insurance- Overseas
Travel Insurance– Medical Insurance – Group Medi claim- Jewellery
Insurance, Social Security Insurance .Life Insurance; Principles –
V 9 C5
Uberima fides Insurable Interest – Indemnity – Subrogation –
Contribution Products; Death and Survival Classifications – Traditional
Salary Savings Scheme – Employees Deposit Linked Insurance – ULIPs
– Premium Fixation Cases.
Total 45
Course Outcomes
Course
On completion of this course, students will;
Outcomes
Understand, analyze and communicate on the Indian Financial
CO1 PO4, PO6, PO7
System
Explain the basics of Banking and the emergence of Banking in India
CO2 PO4, PO6, PO7
and its lending practices
Analyze the Digital Banking and the current trend in banking and
CO3 PO4, PO6, PO7
new banking products and services
Summarize the basics of the insurance mechanism and principle of
CO4 PO4, PO6, PO7
insurance and acquire knowledge on Indian insurance industry.
Categorize the knowledge and understanding on Marine, fire, home
CO5 PO4, PO6, PO7
and medical insurances
Reading List
1. Jyotsna Sethi and Nishwan Bhatia, Elements of Banking and Insurance, PHI Learning, 2012
2. Natarjan. S, and Parameshwaran. R, Indian Banking, S.Chand& Company
3. Journal of Banking and Finance, Elsevier
4. Indian Journal of Banking, Risk and Insurance, Publishing India
References Books
Bhattacharya,H., Banking Strategy, Credit Appraisal and Lending Decisions,
1.
Oxford University Press, 2nd Edition, 2011.
Indian Institute of Banking and Finance, Principles and Practices of Banking,
2.
Macmillan India Ltd, Fifth Edition,2015.
Maheshwari,S.N. and Maheshwari,S.K.,Banking Law and Practice, Kalyani
3.
Publishers, 11th Edition, 2014.
Muraleedharan, Modern Banking: Theory and Practice, PHI Learning, Second
4.
Edition, 2014.
Varshney,P.N., Banking Law and Practice, Sultan Chand and Sons, fist Edition,
5.
2015.
Gopinath. M. N. - B a n k i n g P r i n c i p l e s & Operations, Snow White
6.
Publications, 7th Edition, 2021
CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 3
CO 2 2 3 3
CO 3 3 3 3
CO 4 3 3 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF6 Financial Modelling Elective 2 - 1 - 3 3 25 75 100
Course Objectives
To equip the students with the knowledge of different aspects of financial
C1
modelling and be familiar with using financial functions in a spreadsheet.
To gain an understanding of the valuation tools and techniques used in bond and
C2
equity valuation.
C3 To design and construct useful and robust corporate modelling applications
To learn about the risk and return of a portfolio and how to measure them using
C4
different methods.
To acquaint the students with the fundamentals of derivative modelling and their
C5
application
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to financial modelling & built-in
functions using spread sheets-Introduction to Financial
Modelling- Need for Financial Modelling- Steps for
effective financial modelling - Introduction to Time value
I of money & Lookup array functions: FV, PV, PMT, 9 C1
RATE, NPER, Vlookup, Hlookup, if, countif, etc - Time
value of Money Models: EMI with Single & Two Interest
rates –Loan amortization modelling-Debenture
redemption modeling.
Bond & Equity Share Valuation Modelling-Bond
valuation – Yield to Maturity (YTM): Rate method Vs
IRR method-Flexi Bond and Strip Bond YTM Modelling-
II 9 C2
Bond redemption modelling -Equity share valuation:
Multiple growth rate valuation modelling with and
without growth rates.
Corporate Financial Modelling-Altman z score,
bankruptcy modelling - indifference point modelling –
financial break-even modelling -corporate valuation
III 9 C3
modelling (two stage growth) - business modelling for
capital budgeting evaluation: payback period, npv, irr and
mirr.
Portfolio Modelling-Risk beta and annualized return –
security market line modelling – portfolio risk calculation
IV 9 C4
(equal proportions) - portfolio risk optimization (varying
proportions) - portfolio construction modeling.
Derivative Modelling- option pay off modelling: long
V and short call & put options -option pricing modeling (b-s 9 C5
model) - optimal hedge contract modeling
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
 Identify the relevance of financial models for various
CO1 PO1,PO2,PO6,PO7
corporate finance purposes.
Estimate the securities by using the modelling
CO2 PO1,PO2, PO6
techniques
Calculate efficient financial budgeting and appraise
CO3 the equity value of a company by applying various PO1,P2,PO6,PO7
methods.
Assess the evaluation of securities through the tools
CO4 PO1,PO2
and techniques of portfolio models
Appraise the aptitude of analyzing the investment
CO5 PO1,PO2
decision-based on derivatives.
Reading List
Kienitz, J., &Wetterau, D. (2013). Financial modelling: Theory, implementation
1.
and practice with MATLAB source. John Wiley & Sons.
Spronk, J., &Hallerbach, W. (1997). Financial modelling: Where to go? With an
2.
illustration for portfolio management. european Journal of operational research.
Tankov, P. (2003). Financial modelling with jump processes. Chapman and
3.
Hall/CRC.
Day, A. L. (2001). Mastering financial modelling. A Practitioner's Guide to
4.
Applied.
References Books
Wayne L Winston,” Microsoft Excel 2016-Data Analysis and Business Modelling”,
1.
PHI publications, (Microsoft Press), New Delhi,2017.
Chandan Sen Gupta,” Financial analysis and Modelling –Using Excel and VBA”,
2.
Wiley Publishing House ,2014’
Craig W Holden,”Excel Modelling in Investments” Pearson Prentice Hall, Pearson
3.
Inc,New Jersey,5th Edition 2015
Ruzhbeh J Bodanwala , ”Financial management using excel spread sheet”,Taxman
4.
Allied services Pvt Ltd, New Delhi,3rd Edition 2015.
5. Benninga, Simon. Principles of Finance with Microsoft Excel, 2nd Edition, 2011
CO-PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 3 2 2
CO 2 3 3 2
CO 3 3 3 2 2
CO 4 3 3
CO 5 3 3

3-Strong 2-Medium 1-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EF7 Capital Market and Financial Services Elective 2 - 1 - 3 3 25 75 100
Course Objectives
C1 To acquire knowledge on Indian financial systems and its regulators
To gain knowledge on listing and trading securities, Risk management in BSE & NSE, Index
C2
management.
C3 To understand leasing and hire purchase
C4 To familiarize with credit rating and securitization
C5 To know Depositories & Contemporary Issues
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Indian Financial System:
Regulators: Finance Ministry, Securities Exchange Board of India,
Reserve Bank of India, Forward Market Commission, Insurance
Regulatory and Development Authority.
Primary Market: Role of Primary Market, Functions,
Intermediaries, methods of floatation of capital – IPO’s, FPO’s and
Rights issues, Investor protection in primary market, Recent trends in
I 9 C1
primary market. Book building process. Secondary Market:
Functions, intermediaries, Demutualization structure, Major stock
exchanges in India.
Indian Stock Exchanges: Market types, order types and books.
BSE: BOLT System, NSE: NEAT system OTCEI – Need, Features,
Participants, Listing procedure, Trading and Settlement. Legislative
framework guiding the capital markets and intermediaries.
Listing and trading of Securities:
Listing requirements, procedure, fee- Listing conditions of BSE and
NSE – Delisting. Legislations related to listing. Trading cycle: T+2,
Pay in and Pay out, Bad Delivery, Short delivery, Auction, Clearing
& Settlement: Different types of settlements -DEMAT settlement,
Physical settlement, Institutional settlement and Funds settlement.
II 9 C2
Risk Management system in BSE & NSE: Margins, Exposure
limits, VAR, Circuit breakers and Surveillance system in BSE and
NSE.
Index Management: Importance of index computation Methods:
Weighted Aggregate Value method, Weighted Average of Price
Relatives method, Free Float method. Stock market indices in India
Leasing and Hire Purchase
Lease and Hire purchase- – Meaning and Types of leasing –
III Legislative frameworks – Matters on Depreciation and Tax – 9 C3
Concepts and features – Tax and Depreciation implications
Microfinance: Consumer Credit - Factoring and Forfaiting
Credit rating & Securitization:
Credit rating: Definition and meaning- Process of credit rating of
IV financial instruments - Rating methodology - Rating agencies – 9 C4
Rating symbols of different companies. Legislative framework
guiding the CRAs.
 Securitization: Meaning-Features - Special Purpose Vehicle - Pass
Through Certificate & mechanism – Benefits of Securitization –
Issues in Securitization, Legislative framework guiding the
securitization framework.
Depositories & Contemporary Issues
Depositary services - Role of depositories and their services —
Advantages of depository system – NSDL and CDSL - Depository
V 9 C5
participants and their role- Stock Broking Services including SEBI
guidelines - Contemporary developments in capital market
performance and implication of securitization in Indian scenario.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Estimate the Indian financial systems and its regulators PO3,PO6
Summarize the listing and trading securities, Risk management in
CO2 PO6, PO7
BSE & NSE, Index management.
CO3 Explain the leasing and hire purchase PO7
CO4 Prioritize the credit rating and securitization PO2,PO6,PO7
CO5 Summarize the depositories & contemporary Issues PO6,PO7
Reading List
Carow, K. A., & Heron, R. A. (2002). Capital market reactions to the passage of the Financial
1.
Services Modernization Act of 1999. The Quarterly Review of Economics and Finance.
Stiglitz, J. E. (2000). Capital market liberalization, economic growth, and instability. World
2.
development.
Mensah, Y. M., & Werner, R. H. (2008). The capital market implications of the frequency of
3. interim financial reporting: an international analysis. Review of Quantitative Finance and
Accounting.
Micu, I., &Micu, A. (2016). Financial technology (Fintech) and its implementation on the
4.
Romanian non-banking capital market. SEA-Practical Application of Science.
References Books
1. Khan M.Y, Financial Services, 8th edition, McgrawHill ,2015,.
2. K Sasidharan, Alex. K Mathews, Financial Services and System, Tata McGraw Hill, 2008.
3. Jeff Madura, Financial Institutions and Markets, 10thEdition, Cengage Learning,2014..
Stephen Cecchetti, Kermit Schoenholtz, Money, Banking and Financial Markets, 4thedition,
4.
McGraw-Hill Education, 2014.
MadhuVij, Swati Dhawan , Merchant Banking and Financial Services, 1st edition, McGraw Hill,
5.
2011.
Tripathy, NaliniPrava, Financial Services, PHI, Learning Pvt. Ltd. NISM-Series-VI
6.
Depository Operation Exam Work Book, 2007.
CO-PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 2 2
CO 2 3 3
CO 3 3
CO 4 3 2 3
CO 5 2 2
3-Strong 2-Medium 1-Low
Marketing Management
Electives
 SPECIALIZATION COURSES: MARKETING MANAGEMENT

Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM1 Advanced Marketing Elective 3 - - - 3 4 25 75 100
Research and Consumer 5
Behaviour
Course Objectives
C1 To create an understanding of market research concepts.
C2 To create awareness of sampling techniques and its implications on market research.
C3 To throw light on models of consumer behavior.
C4 To foster knowledge on determinants of consumer behavior.
C5 To create awareness on the consumer decision-making process.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I Introduction: Nature and scope of Marketing Research – 7
Marketing Research as an aid to marketing decision
making – Scientific method – Research designs –
C1
Exploratory, descriptive and conclusive – Secondary and
Primary Data Collection Methods – Questionnaire
Construction Procedure.
II Sampling: Sampling Techniques – Sample Size 9
Determination per survey Application of Marketing
C2
Research: Motivation Research – Advertising Research –
Product Research.
III Models of Consumer Behaviour: Nicosia Model - 8
Howard-Sheth Model – Engel- Blackwell-Miniard
Model, Environment infuences on Consumer: Culture – C3
Social Class – Social Groups – Family– Personal
Influence and Opinion Leadership.
IV Individual Determinants of Consumer Behaviour: 9
Motivation and Involvement – Information Processing –
Learning – Personality and Self Concept – Attitude
Theories and Change. C4
Consumer Decision Processes: Problem Recognition –
Search and Evaluation – Purchasing – Post-purchase
Behaviour.
V 12
Multivariate analysis: Discriminant
analysis, Factor analysis, Conjoint analysis,
Cluster analysis - Multidimensional scaling
C5
and Multiple Regression - Model Building,
Data Visualization Tools – Usage of
forecasting techniques - Time Series
Analysis, ARIMA.
 Total 45

Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Understand the basic concepts of marketing research. PO4,PO7
Understand the complexity of sampling techniques and its
CO2 PO4, PO6
implications on market research.
Have insights on models of consumer behavior and helps
CO3 PO6,PO7
them to develop models.
Possess knowledge on determinants of consumer
CO4 PO6
behavior.
CO5 Have insights on consumer decision process. PO2, PO6,PO7
Reading List
Suja R. Nair , Consumer Behaviour & Marketing Research, Himalaya Publishing,
1.
2015
S. Sumathi, P. Saravanavel,Consumer Behaviour & Marketing Research ,
2.
S.Chand,2003
Rajendra Nargundkar ,Marketing Research: Text and Cases .Tata Mc Graw Hill ,
3.
2017
4. G.C.Beri, Marketing Research ,Tata Mc Graw Hill,2013
References Books
1. Leon Schiffman, and Joseph L. Wisenblit., Consumer Behavior, 11th Edition,
Pearson, 2015.
2. Naresh K.Malhotra and Satyabhusan., Marketing Research, 7th Edition, Pearson,
2019.
3. Barbara G Tabachnick and Linda S Fidell, Using Multivariate Statistics, 7th
Edition, Pearson. 2020.
4. Majumdar, Ramanuj, Consumer Behaviour: Insights from Indian Market, PHI
Learning, 2020.
5. S. Ramesh Kumar., Consumer Behaviour: The Indian Context (Concepts
and Cases), Pearson Education, 2rd Edition, 2021.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S
CO 2 M S
CO 3 S S
CO 4 M
CO 5 S M M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM2 Brand Management Elective 3 - - - 3 4 25 75 100
5
Course Objectives
C1 Understand brand equity & assess the equity of a brand by applying brand equity
models
C2 Examine brand identity and positioning strategy by applying brand identity &
positioning guidelines/templates/model
C3 Ability to develop a comprehensive go to market strategy for a brand
C4 Evaluate various architecture types & examine brand extension strategies for
success
C5 Ability to conduct brand audit & demonstrate knowledge of brand valuation and
methods
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I Introduction: Definition of Brand - Importance of 9
Brands – Branding Challenges and
Opportunities – Brand Equity Concept – Brand Equity
Models – Kepler Brand Identity Model - Brands vs.
C1
Products Constituents of a Brand: Brand Elements –
Brand Identity - Image and Personality – Brand DNA,
Kernel, Codes and Promises – Point of Distribution and
Point of Purchase
II Brand Positioning: Basic Concepts – Risks – Brands 9
and Consumers – Competitive Advantage through
Strategic Positioning of Brands – Points of Parity –
Points of Difference –Brand Building: Designing C2
Marketing Programmes to Build Brands – Role of
Social Media in Brand Building – Managing and
Sustaining Brands Long-Term.
III Brand Image: Image Dimensions, Brand 9
Associations & Image, Brand Identity; Perspectives,
Levels and Prisms. Managing Brand Image – Stages C3
– Functional, Symbolic and Experiential Brands –
Brand Audits – Brand Loyalty – Cult Brands
IV Brand Valuation: Methods of Valuation – Implications 9
for Buying & Selling Brands. Leveraging Brands:
C4
Brand Extension – Brand Licensing – Co-branding –
Brand Architecture and Portfolio Management
V Branding in Practice: Handling Name Changes and 9
Brand Transfer – Brand Revitalisation and
Rejuvenation – Global Branding Strategies – Building
and Managing Brands Across Boundaries – Branding C5
Industrial Products, Services and Retailers – Building
Brands Online – Indianisation of Foreign Brands and
Taking Indian Brands Global.
 Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Understand brand equity & assess the equity of a brand
CO1 PO4, PO7
by applying brand equity models
Examine brand identity and positioning strategy by
CO2 applying brand identity & positioning PO1, PO2, PO6
guidelines/templates/model
Possess the ability to develop a comprehensive go to
CO3 PO4, PO6,PO7
market strategy for a brand
Evaluate various architecture types & examine brand
CO4 PO1, PO4
extension strategies for success
Ability to conduct brand audit & demonstrate
CO5 PO5, PO6, PO7
knowledge of brand valuation and methods
Reading List
Kevin Lane Keller, Mats Georgson, & Tony Aperia, Strategic Brand Management,
1.
Kindle 2nd Edition, 2013
2. Brand Management, Palgrave Mcmillan, 2021
3. Journal of brand management, Palgrave Macmillan
4. Journal of Product & brand Management ,Emerald Publishing
References Books
1. Aaker, D., Building Strong Brands, Simon & Schuster, 2010.
2. Chevalier, M. and Mazzalovo, G., Luxury Brand Management: A World of
Privilege, 2nd Edition, John Wiley and Sons, 2012.
3. Dutta, K., Brand Management: Principles and Practices, Oxford University
Press, 2012.
4. Gupta, N.R., The Seven Principles of Brand Management, Tata McGraw-Hill
Education, 2011.
5. Kapferer, J.N., The New Strategic Brand Management: Advanced Insights and
Strategic Thinking, 5th Edition, Kogan Page, 2012.
6 Keller, K.L., Strategic Brand Management, 3rd Edition, Pearson, 2011.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S
CO 2 M S S
CO 3 M S S
CO 4 M S
CO 5 S M M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM3 Industrial Marketing Elective 3 - - - 3 4 25 75 100
5
Course Objectives
C1 To understand the environment of Industrial Marketing.
C2 To create awareness and understanding of the Organizational buying process.
C3 To provide insights about industrial marketing opportunities.
C4 To have an idea and awareness about Business marketing strategy.
C5 To get familiar about customer relationship management practices and strategies.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I The Environment of Industrial Marketing: A Business 9
Marketing perspective - The Industrial Market: C1
Perspective on the organization buyer.
II Organizational Buying Process: Dimensions of 9
Organizational Buying - Organizational Buying C2
Behaviour.
III Assessing Marketing Opportunities: Business Marketing 9
Intelligence - Segmenting the Organizational Market -
C3
Organizational Demand Analysis: Measuring Market
Potential and Sales Forecasting.
IV Business Marketing Strategy: Business Marketing 11
Planning: Strategic Perspective - Managing the Business
Product Line - Business Marketing Channels - Business
C4
Pricing Function - Advertising Sales Promotion and
Personal Selling Function - Controlling Industrial
Marketing Strategy.
V Customer Relationship Management: Managing your 7
customer service/sales profile - Choosing your CRM
C5
strategy - Tools for capturing customer information -
Managing Relationships through conflict.
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Be aware of the environment of industrial marketing. PO4, PO6
CO2 Possess knowledge of the organizational buying process. PO2, PO6, PO7
CO3 Have insights on industrial marketing opportunities. PO6,PO7
CO4 Learn business marketing strategy. PO6, PO7
Have better understanding on customer relationship
CO5 PO4,PO6,PO7
management.
Reading List
1. Milind T.Phadtare ,PHI,Kindle
2. Hory Sarkar Mukerjee, Industrial Marketing ,Kindle
3. Journal of Business and Industrial Marketing,Emerald Group Publishing
4. International Journalmof Industrial Marketing,Macrothink Institute,USA
References Books
 1. Phadtare, Milind T., Industrial Marketing, Prentice-Hall, 2nd edition, 2021.
2. Basu, S.K., Sahu, K. C. , Rajiv, B.., Industrial Organization and Management,
Prentice-Hall, 1st edition, 2021.
3. Francis Cherunilam., Industrial Marketing Text and Cases, 1st edition, Himalaya
Publishing House, 2022.
4. Biemans, W.G., Business to Business Marketing; A Value-driven approach, 1st
edition, McGraw-Hill Education, 2010.
5. Ghosh, P.K., Industrial Marketing, 1st edition, Oxford University Press, 2005.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M
CO 2 S M M
CO 3 M M
CO 4 M M
CO 5 S M M

S-Strong M-Medium L-Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM4 Retail Marketing Elective 3 - - - 3 4 25 75 100
5
Course Objectives
C1 To educate students and enable to understand and analyze current retailing trends
and strategies.
C2 To develop the students towards managing the retail stores and organizations.
C3 To identify the nuances of visual merchandising and its elements.
C4 To know the consumer purchase decision process in the context of organized
retailing.
C5 To emphasis on global retailing strategies.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I Retailing – Definition, scope and importance in the
globalized era, organized and unorganized retailing,
emerging trends in retailing – e-tailing, mega shopping
malls, the modern retail store. Major types of Retail
9 C1
Organizations, corporate chains, voluntary chains, retail
cooperatives, franchise organizations and merchandizing
conglomerates / retail store types / retail classification of
stores, restaurants and service providing offices.
II The Retail Store - Retail stores management / Roles and
responsibilities of retail store managers / Human resource
management – recruiting, hiring, training and development,
performance management, payroll, work place scheduling /
Store business operations – materials management,
coordination with purchase department / finance and
9 C2
accounts / Problem solving / Safety and security. Store
Essentials – Classification of grocery items / Store
Essentials – Location / Store designs / Display accessories /
Store atmospherics / Developing own brands / The power
of mega retailers over manufacturers / Dimension attributes
and its components that affect retail outlet selection.
III Visual merchandizing components – merchandize as focal
point, choice of colors, display themes, display to
complement store strategy, spotless cleanliness, frequent
change of displays and essentials of good display, lighting /
special display kinds – window, marquee, freestanding or
island, counter, brand corner, end cap cascade or waterfall
9 C3
displays / Store Exterior – façade, details, texture. Store Aids
– Gadgets that aid retailing – barcode readers, credit card
swipe machines, money counters, counterfeit detectors, cash
register, coin counter, bill strapping machine, money
vacuum sealing machine. Graphics and Signage / Props /
POP’s / Planogram.
IV Retail strategies – Supply chain management - managing
9 C4
material, information and financial flows / critical success
 factors /drivers, elements and goals / basic retail strategies –
low price high turnover, discounted prices across all
categories, lifestyle goods value price / exclusive goods
premium price strategy / retail formatting / retail mix /
building customer loyalty / customer relationship
management.Retail Consumer Behavior – Difference
between consumer and shopper / Frugal, impulsive,
compulsive and tightwad buyers / Sub classification of
shopping orientation / Catering to service consumers – gaps
model for improving retail service quality / retail research.
V Retail Strategies for Global Growth – Building sustainable
global competitive advantage, adapting to local customs and
culture, adopting global culture and practices / Different entry
9 C5
strategies – direct investment, joint venture, forming
strategic alliances and franchising. Online shopping –
different formats, retail convergence.
Total 45

Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Be able to enhance knowledge about current retailing
CO1 PO6,PO7
trends and strategies.
The students would be able to develop insights towards
CO2 PO1,PO2, PO7
managing the retail stores and organizations.
CO3 Know the significance of visual merchandising strategies. PO4, PO6,PO7
Develop knowledge and Understanding on consumer
CO4 PO4, PO6
buying behavior
Be able to understand the importance of global retailing
CO5 PO4,PO6
strategies.
Reading List
1. The Open University, Retail Marketing, Kindle
2. Barry Berman, Retail Management, Kindle Edition
3. Journal of retailing ,Elsevier
4. International Journal of Sales, Retailing and Marketing,Circle International
References Books
1. Berman, B., Evans, J. and Mathur, M., Retail Management: A Strategic Approach,
11th Edition, Pearson, 2011.
2. Dunne, P. and Lusch, R., Retail Management, South-Western, 2009.
3. Gilbert, D., Retail Marketing Management, 2nd Edition, Pearson, 2006.
4. Goldrick, P., Retail Marketing, 2nd Edition, McGraw-Hill Education, 2002.
5. Miller, D., Retail Marketing, Tilde University Press, 2011.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S
CO 2 M S S
CO 3 M S S
CO 4 M S
CO 5 M S
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM5 Rural Marketing Elective 3 - - - 3 4 25 75 100
5
Course Objectives
C1 To discuss the various aspects of rural marketing as an integral part of marketing
management and develop an understanding of rural marketing.
C2 Differentiate the rural market environment from the urban and semi-urban
markets.
C3 Understand the factors influencing the rural consumer behavior and their
brandloyalty.
C4 To analyze rural markets through marketing mix while applying the marketing
concepts suitable to the rural markets.
C5 To evaluate pricing and distribution strategies for rural consumers.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
I Rural Marketing– Definitions, myths and realities of 9
rural marketing, potential of the Indian rural market, the
rate of growth and market share of rural market for
consumer and non durable goods. Needs, Wants and
Demands of the Rural Customer. Values and satisfaction
that spell satisfaction for the rural customer. The Rural
C1
Marketing Environment – Rural demography – the
percentage of youth and their influence on family
buying. Economic capacity and potential of rural
market. Lack of technological support and
infrastructure. Political environment and Rural Culture
and its influence on rural marketing.
II Rural Consumer Behavior – Cultural and sub cultural 9
influences of different regions and within regions. Caste
and social divisions and their influence. Influence of city
educated youth, city bred daughter/son in law, village
heads on rural buying. Occupation, lifestyle, influence
of men over women and other determinants in rural
C2
marketing choice.Rural Marketing Segmentation –
Geographic / Climatic / Water resources based /
Nearness to town based / Industrialization based /
Access by road or railway based / Demographic based –
Population concentration, Socio Economic
Classification, Income based.
III Product – Specifically designed to suit rural environment 9
/ Products that work without electricity on batteries
/Colours to choose rural choice (bright and colourful and
not subtle and somber) Smaller packages that are less C3
priced / Value based but not cheap products that hurt rural
sensitivities. Pricing – Pre conceived notions do not help
/ Pricing related to Crop Harvest Times / Special Occasion
 Pricing / Pricing relating to rural Festivities and Fairs
(Thiruviza), Easy Payment terms.
IV Place of Sale – Lack of outlets, transportation and 9
warehousing, cost / service dilemma / the village shop that
sells all from groceries to sanitary, cement, consumer
durables and so on. The power of the delivery cum sales
van. Other non conventional delivery mechanisms such as
sales through computer based kiosks, self help groups,
retired army personnel. Promotion – Logos, symbols and
mnemonics to suit rural understanding. Picture based
brands /Packaging should carry pictures for easy C4
identification (Detol Sword / Nirma dancing girl)
Selecting Proper Media Mix – TV / Radio / Cinema /
Outdoor / Audio visual units / Publicity vans or bullock
carts / Contacted Audio visual vans / Group
demonstrations / Puppet Shows / Harikathas / Music CD’s
/ Word of Mouth Promotions / Interpersonal Rural
Specific Media through touch, feel and talk modes of
communication.
V Rural Sales Force Management – Importance of Hiring 9
Salesmen willing to work in Rural Environment / Possess
rural culture and congruence / Attitude suited to Rural
Culture / Knowledge of local language, culture and habits
/ Ability and willingness to several products at a
time.Corporate and Government Efforts and Innovations
– Mckinsey Study / Hansa Research / National Council of C5
Agricultural and Economic Research / FICCI and Ernst
and Young Studies / DCM Hariyali Kisan Bazar / ITC
Choupal Sagar / Godrej Agrovet (GAVL), HUL’s - Fair
and Lovely, Lipton / Project Shakti / Hindustan
Petroleum’s Rasoi Ghars or community kitchens to
popularize and sell LPG cylinders (cooking gas).
Total 45

Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Have an understanding about basic concepts of rural
CO1 PO4, PO6
marketing.
Be able to Differentiate the rural market environment
CO2 PO6
from the urban and semi-urban markets.
Have In depth understanding the factors influencing the
CO3 PO4.PO6,PO7
rural consumer behavior and their brand loyalty.
Be able to apply the marketing concepts suitable to the
CO4 PO4, PO6
rural markets.
Be able to understand pricing and distribution strategies
CO5 PO2, PO4, PO6
for rural consumers.
Reading List
1. Sanal Kumar Velayudhan, Rural Marketing,Kindle
2. Pradeep Kashyap,Rural Marketing,Kindle
3. International journal of Rural Management,Sage
4. International Journal of trend in scientific research and development,
References Books
 1. Bhatia, T., Advertising and Marketing in Rural India, 2nd Edition, Macmillan
Publishers India Ltd., 2007.
2. Dogra, B. and Ghuman, K., Rural Marketing: Concepts and Practices, Tata
McGraw-Hill Education, 2007.
3. Kashyap, P., Rural Marketing, 2nd Edition, Pearson, 2012.
4. Krishnamacharyulu and Ramakrishnan, L., Cases in Rural Marketing: An Integrated
Approach, Pearson, 2008.
5. Krishnamacharyulu and Ramakrishnan, L., Rural Marketing: Text and Cases, 2nd
Edition, Pearson, 2011.
6. Velayudhan, S.K., Rural Marketing: Targeting the Non-Urban Consumer, 2nd
Edition, Response Books, 2007.

PO 1 PO 2 PO 3 PO 4 PO 5
PO 6 PO 7 PO 8
CO 1 M S
CO 2 S
CO 3 M S S
CO 4 S S
CO 5 M M S
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EM6 Digital Marketing Elective 3 - - - 3 45 25 75 100
Course Objectives
Understand the digital marketing space and acquire knowledge on digital
C1 marketing strategy
C2 To learn and comprehend on SEO and SEM
C3 To acquire knowledge on the various channels of SMM
C4 To learn, understand, and evaluate Search analytics and Web analytics
C5 To create awareness and understanding on google analytics
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Digital Marketing Strategy: Digital vs. Traditional
marketing- Online marketing space - Significance of digital
marketing - Online marketing mix - E-products - STP - E-
I 9 C1
price - E-Promotion - Affiliate marketing - Online tools for
Content Marketing – Market influence analytics in Digital
Eco System.
SEO:Keyword strategy – SEO strategy – SEO success
factors – On page and Off page techniques - Search Engine
II 9 C2
Marketing (SEM) – Working of Search Engine – SEM
Components.
Social Media Marketing: Social Media Channels – Email
marketing – SMS marketing - Social Media Strategy - Web
PR and Online reputation management - Adwords - PPC
III Advertising - Video SEO - Conversion Optimization 9 C3
Monitoring - trends analysis – dashboards - segmentation -
Navigation analysis (funnel reports, heat maps, etc.).

Search and Web Analytics: Search analytics Current

trends & challenges - web analytics & Web 2.0, multi-
channel marketing management, web mining & predictive
analytics - Understanding the key fabric of the Web -
Sources of data: clickstream data, online surveys, usability
research - Clickstream data collection techniques - web
IV server log analysis - page tagging - Web metrics and Key 9 C4
Performance Indicators (KPIs): simple views, visitor
counts, measuring content, engagement, conversions, etc.
Framework for mapping business needs to web analytics
tasks - Data collection architecture- Introduction to OLAP,
Web data exploration and reporting - Introduction to
Splunk.
Google Analytics: Key features and capabilities of Google
analytics - how Google analytics works - implementing
V Google analytics - getting up and running with Google 9 C5
analytics - navigating Google analytics - using Google
analytics reports - Google metrics - using visitor data to
 drive website improvement - focusing on key performance
indicators- integrating Google analytics with third-party
applications.
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
To examine and explore the role and importance of
CO1 digital marketing in today’s rapidly changing business P01, PO3, PO7
environment.
To focusses on how digital marketing can be utilised
PO1, PO2, PO7,
CO2 by organisations and how its effectiveness can
PO8
measured.
To know the key elements of a digital marketing
CO3 PO1, PO3, PO6
strategy
To study how the effectiveness of a digital marketing
CO4 PO2, PO5, PO7
campaign can be measured
To demonstrate advanced practical skills in common
CO5 digital marketing tools such as SEO, SEM, Social PO1, PO3, PO8
media and Blogs.
Reading List
M Bala, D Verma - … (2018). A Critical Review of Digital Marketing …, 2018 -
1.
papers.ssrn.com
Digital marketing: global strategies from the world's leading
2. experts
YJ Wind, V Mahajan - 2002 - books.google.com
Digital marketing: A practical approach
3.
A Charlesworth - 2014 - taylorfrancis.com
Modern trends in the development of digital marketing
4. NI Arkhipova, MT Gurieva - RSUH/RGGU Bulletin. Series …, 2018 -
ideas.repec.org
References Books
Rob Stokes, (2014), e-marketing: The Essential Guide to Digital Marketing,
1.
5thedition, Quirk Education.
Dave Chaffey, Fiona Ellis-Chadwick, Richard Mayer, Kevin Johnston, (2012),
Internet Marketing: Strategy, Implementation and Practice, Prentice Hall.Liana
2.
Evans, (2010), Social Media Marketing: Strategies for Engaging in Facebook,
Twitter & Other Social Media, Que Publishing.
3. Vandana Ahuja, (2015), Digital Marketing, 1stedition, Oxford University Press.
Avinash Kaushik, (2009), Web Analytics 2.0: The Art of Online Accountability
4.
and Science of Customer Centricity.
Rob Stokes, (2014), e-marketing: The Essential Guide to Digital Marketing,
5.
5thedition, Quirk Education.
Rob Stokes, (2014), e-marketing: The Essential Guide to Digital Marketing,
6.
5thedition, Quirk Education.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M S
CO 2 S S S S
CO 3 M S S
CO 4 S M S
CO 5 S S S
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
New Product Strategies Elective 3 - - - 3 4
23UPMBA1EM7 25 75 100
5
Course Objectives
C1 To familiarize the students to the basic concepts of New Product Strategy
To provide insights on Generation of new product ideas and identifying new
C2
market opportunities
To throw light on Selecting Market opportunity and Designing new market
C3
offers
C4 To elucidate on Brand identity development
C5 To hypothesize and implement new product Entry Strategies
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Basics of New Product Strategy: New Product
Strategy-decisions- consumer behavior adoption and
I 9 C1
diffusion of innovations; characteristics, purpose, risk
in new products; PLC.
Idea Generation and Development: Generation of
new product ideas and identifying new market
II 9 C2
opportunities, New Product Planning Process-stage
gate system and its application.
The Product offer: Selecting Market opportunity and
III Designing new market offers-Concept Generation and 9 C3
Evaluation, Developing and Testing Physical offers.
New Product Brand Development and Pricing
Strategies: Importance of Brand decisions and Brand
IV 9 C4
identity development; Pricing of a new product, Pre-
test Marketing.
New Product Launch: Entry Strategies - Pre-launch,
V 9 C5
during launch and Post launch preparations.
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Be familiar with the basic concepts of New Product
CO1 P01, PO3, PO7
Strategy
Be well versed in Generation of new product ideas
CO2 PO1, PO2, PO7, PO8
and identifying new market opportunities
Select Market opportunities and Designing new
CO3 PO1, PO3, PO6
market offers
CO4 Develop Brand identity development PO2, PO5, PO7
Hypothesize and implement new product Entry
CO5 PO1, PO3, PO8
Strategies
Reading List
1. Product Strategy & Roadmaps, Kindle Edition, 2017
Roman Picher, Strategize: Product Strategy and Product Roadmap Practices for the
2.
Digital Age, Kindle Edition, 2016
3. Journal of Product Innovation, 2004 - Wiley Online Library
4. Industrial Marketing Management, 2009 - Elsevier
References Books
Ulrich, Karl, Eppinger, Steven, (2012), Product Design and Development,
1.
5thedition, McGraw-Hill.
Crawford, Merle, Di Benedetto, Anthony, (2014), New Products Management,
2.
11th edition, McGraw-Hill.
Robert G.Cooper, (2011), Winning at New Products, Creating Value through
3.
Innovation, 4th edition, Basic Book, Perseus Books Group.
Bettencourt, Lance, (2010), Service Innovation: How to Go from Customer
4.
Needs to Breakthrough Services, McGraw-Hill.
Jaime Levy (2021), UX Strategy: Product Strategy Techniques for Devising
5.
Innovative Digital Solutions, O'Reilly Media, Inc.
Ulrich, Karl, Eppinger, Steven, (2012), Product Design and Development,
6.
5thedition, McGraw-Hill.

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2 3
CO 2 3 3 3 3
CO 3 2 3 3
CO 4 3 2 3
CO 5 3 3 3
3-Strong 2-Medium 1-Low
 Human Resource
Management Electives
 SPECIALIZATION COURSES: HUMAN RESOURCE MANAGEMENT

Marks

Inst. Hours
Category

Credits

External
Subject

Total
Subject Name L T P O

CIA
Code

23UPMBA1EH1 Human Resources Development Elective 3 - - 1 3 3 25 75 100

Course Objectives
To understand the requirements of HRD Professional in the present content with the
C1
developmental perspective of HRD.
C2 To analyses and explore the models and factors influencing employee behavior and Learning.
C3 To explore the developing needs of Human capacity and its impact of HRD initiatives.
C4 To understand the training need & explore the technique for development.
C5 To explore the recent trends in career planning & development.
No. of Course
UNIT Details
Hours Objectives
Introduction: Definition, Scope and objectives - Evolution of HRD -
Developmental Perspective of HRD - HRD at macro and micro levels:
Outcomes of HRD in the National and Organizational contexts. Qualities
I 9 C1
and Competencies required in a HRD professional. Importance of HRD
in the Present Context. Development of HRD Movement in India.
Difference between HRM and HRD Organisation of HRD Function.
Human Resource Development System: HRD Mechanisms – Climate
and Culture – Influences of Employee Behaviour – Model of Employee
Behaviour – External and Internal Factors Influencing Employee
Behaviour.
II 9 C2
Learning and HRD: Learning Principles – Maximizing Learning –
Individual Differences in the Learning Process – Learning Strategies and
Styles – Recent Developments in Instructional and Cognitive
Psychology.
Developing Human Capacity: Aptitude - Knowledge - Values - Skills
of Human Relations - Responsiveness - Loyalty and Commitment -
Transparency - Leadership Development.
III 9 C3
Evaluating HRD: Human Resource Accounting - HR Audit and
Benchmarking - Impact Assessment of HRD initiatives on the bottom-
line of an organization.
Training and Development: Meaning and Scope of training - education
and development; Training need analysis - Types of training Internal and
external – On -job Training & Job shadowing, SGTA- Outbound
IV 9 C4
Training - Attitudinal training - Principles Involved in Selection of
Training Method – Techniques of Training Different Levels - Training
effectiveness.
Career Planning and Development: Definition - objectives –
importance – career development –Career path defining- principles of
theories career planning – steps involved – succession planning.
V Recent Trends in HRD: Training for trainers and HRD professionals – 9 C5
Goal-directed work system behavior- Dynamics of HR & Employee
Engagement- Sustainable Human Development- Promoting Research in
HRD.
Total 45
 Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Understand the need of the HRD professionals. PO1, PO8
CO2 Integrate the concept and practical implication of learning & behavior. PO3, PO5
CO3 Understand the developing need of Human capacity. PO3, PO5
CO4 Understand Training need & its development. PO1, PO2, PO4
CO5 Have a better understanding of career planning & development. PO6, PO7, PO8
Reading List
1. Brian Becker, Mark Huselid, Dave Ulrich, ‘The HR Scorecard’, Harvard Business School Press.
2. Kirsten & Martin Edwards, ‘Predictive HR Analytics: Mastering the HR Metric’, Kogan Page.
KirsWayne Cascio, John Boudreau, ‘Investing in people. Financial Impact of Human Resource
3.
Initiatives’.
4. Tomas Chamorro-Premuzic, ‘The Talent Delusion’.
References Books
Gibb, S., Human Resource Development: Foundations, Process, Context, 3rdEdition, Palgrave
1.
Macmillan, 2011.
2. McGuire, D. and Jorgensen, K., Human Resource Development, Sage South Asia, 2011.
Noe, R. and Deo, A., Employee Training and Development, 5th Edition, Tata McGraw-Hill
3.
Education, 2012.
4. Rishipal, Training and Development Methods, S.Chand, 2011.
Saks, A., Performance Management through Training and Development, Cengage Learning,
5.
2010.
Werner, J.M. and DeSimone, R.L., Human Resource Development, 5thEdition, Cengage
6.
Learning, 2012.
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments/mini project/practical demonstrations
40 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehen MCQ, True/False, Short essays, Concept explanations, Short summary or overview
d (K2)
Application
Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate between various ideas,
(K4) Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M
CO 2 S S
CO 3 M M
CO 4 M M M
CO 5 M M M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
23UPMBA1EH2 Organizational Development Elective 3 - - 1 3 3 25 75 100
Course Objectives
C1 To generalize a fair comprehension of basic concepts on OD.
C2 To assimilate design elements of OD.
C3 To summarize the effects of Organizational culture and reinforcing techniques.
C4 To illustrate the effectiveness of working in teams.
C5 To interpret constructs of well-being and approaches to achieving a balance.
No. of Course
UNIT Details
Hours Objectives
Introduction: Introduction- evolution- basic values and
assumptions- foundations of OD- Process of OD - managing the
I phases of OD- Organizational diagnosis – OD Techniques - 9 C1
Questionnaire, interview, work task force- collecting, analyzing-
feedback of diagnostic information.
Approaches: Key Organizational Designs – Procedures-
Differentiation & Integration - Basic Design – Dimensions
II 9 C2
Determination of Structure-Forces Reshaping Organization –
Life Cycles in Organization.
Organizational culture: Key Role of Organizational Culture -
Functions & Effects of Organizational Culture - Leaders role in
III 9 C3
shaping and reinforcing culture, Developing a Global
Organizational Culture.
Groups & teams: Work Groups & Teams - Preparing for the
world of work Group Behavior - Emerging issues of Work
IV 9 C4
Organization and Quality of Work Life – Career stage model –
Moving up the career ladder.
Wellbeing: Stress and Well Being at Work: Four approaches to
V stress - Sources of stress at work, consequences of stress - 9 C5
Prevalent Stress Management - Managerial implications.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Comprehend and justify basic concepts on OD. PO2, PO6
CO2 Assimilate and design OD process. PO4, PO8
Summarize Organizational culture and use reinforcing
CO3 PO3
techniques.
CO4 Illustrate effectiveness of working in teams. PO1, PO5
Interpret constructs of wellbeing and approaches to achieving
CO5 PO1, PO3, PO5
a balance.
Reading List
1. Laslo Bock, ‘Work Rules-Insights from inside Google’
2. Edgar H Schein, ‘Organisational Culture and Leadership
3. Kirk Blackard, James W Gibson, ‘Capitalizing on conflict’
4. Peter S Cohan, ‘Value Leadership’
References Books
 Anderson, D., Organization Development: The Process of Leading Organizational
1.
Change, 5th Edition, Sage Publication 2019.
W. Warner Burke, Debra A. Noumair, Organization Development: A Process of
2.
Learning and Changing 3rd Edition, Pearson FT Press, 2015.
French, W., Bell, C. and Vohra, Organization Development: Behavioral Science
3. Interventions for Organization Improvement, 6th Edition, Pearson Higher Education,
2017.
Cummings, T., Theory of Organization Development and Change, 9th Edition, South-
4.
Western, 2011.
Cheung-Judge, M. and Holbeche, L., Organization Development: A Practioner’s Guide
5.
for OD and HR, Kogan Page, 2nd Edition, 2015.
Ramanarayan, S. and Rao, T.V., Organization Development: Accelerating Learning and
6.
Transformation, 2nd Edition, Sage India, 2011.
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments/mini project/practical demonstrations
40 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate between
Analyze (K4)
various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M M
CO 2 M M
CO 3 M
CO 4 M S
CO 5 M M S
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
23UPMBA1EH3 Career Management Elective 3 - - 1 3 3 25 75 100
Course Objectives
To comprehend the dimensions of career planning and career development, career
C1
management.
C2 To demonstrate techniques of self-assessment and changing landscapes of career management.
To discuss and debate on contemporary issues in career management, Career Anchors, and
C3
solutions for working families.
To introspect and design Process of Career planning and career development, predict and
C4
construct Career Road Maps.
To summarize and select appropriate Learning and Development for Career & Organizational
C5
growth
No. of Course
UNIT Details
Hours Objectives
Introduction to Career Management: Meaning and overview of
career, career planning, career development and career management –
I 9 C1
Differences between Career Management, Career Development and
Career Planning. Objectives and importance of career management.
Self-Assessment and Career Management: Self-Assessment and
Career Management - Understanding the new career - Changing
II landscape of careers, Protean career, Career and identity, 9 C2
Understanding lifestyle and personal vision. Managing your career:
Skills assessment and peer coaching.
Contemporary Issues in Career Management: Contemporary issues
in Career Management - Developing Career and Work-life
implications- Work, gender and dual career couples. Lifespan career
III 9 C3
development, Career Anchors, Fast track Careers Vs Slow track
careers, Mid Life career blues. Career challenges and solutions for
working families.
Career Management System in Organization: Career Management
from Organizational Point of View - Career Planning Vs Succession
Planning, Process of Career planning and career development. Career
IV 9 C4
management strategies. Career Management Systems. Career guidance
and counseling. Managers Role in Career Management. Career Road
Maps.
Role of Learning in Career Growth: Learning and Development for
Career & Organizational growth; Strategies of getting organizations
V 9 C5
into learning mode; Expanding your Horizons. Learning Culture -
Learning Management Systems.
Total 45
Course Outcomes
Course Program
On completion of this course, students will;
Outcomes Outcomes
Comprehend fairly the dimensions of career planning and career
CO1 PO4, PO6
development, career management.
Demonstrate techniques of self-assessment and changing landscapes of
CO2 PO2, PO8
career management.
 Debate and conclude the contemporary issues in career management,
CO3 PO3, PO6
Career Anchors, and solutions for working families.
Introspect and design Process of Career planning and career development,
CO4 PO1, PO8
predict and construct Career Road Maps.
Summarize and select appropriate Learning and Development for Career
CO5 PO1, PO3, PO6
& Organizational growth
Reading List
Ben Horowitz, ‘The Hard Thing About Hard Things: Building A Business When There Are No
1.
Easy Answers’.
2. Angela Duckworth, ‘Grit: The Power Of Passion and Perseverance’.
Elaine Welteroth, ‘More Than Enough: Claiming Space For Who You Are (No Matter What
3.
They Say)’.
4. Amy Cuddy, ‘Presence: Bringing Your Boldest Self To Your Biggest Challenges’.
References Books
Bill Burnett, Dave Evans, Designing Your Life: How to Build a Well-Lived, Joyful Life,
1.
Knopf Publisher, 1st edition 2016.
2. John Lees, Career Road Map, Acorn Books Ltd, 1st edition 2016.
Greenhaus, J.H., Callanan, G. A., and Godshalk, V.M. 2009, Career Management 3rd Edition,
3.
The Dryden Press, Harcourt College Publishers
Harrington, Brad and Hall, Douglas T. (2008). Career management and work / life integration:
4.
Using Self-Assessment to Navigate Contemporary Careers, 1st edition Sage Pub.
Dr. Gandham Sri Rama Krishna, Dr. N.G.S. Prasad, Miss Ch. Maheswari Rambai,
5. Encyclopedia of Personality Development and Career Management,1st Edition 2016
Himalaya publishing house Pvt. Ltd.
Jonothan P West, Career Planning, Development, and Management: An Annotated
6.
Bibliography Routledge, 1st edition 2017.
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments/mini project/practical demonstrations and Seminars 40 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application
Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Problem-solving questions, Finish a procedure in many steps, Differentiate between various
Analyze (K4)
ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S M
CO 2 M M
CO 3 S M
CO 4 M M
CO 5 M M S
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External
Subject Code Subject Name Category L T P O

Total
CIA
Emotional Intelligence and 3 - - 1 3 3 25 75 100
23UPMBA1EH4 Elective
Managerial Effectiveness
Course Objectives
C1 To familiarize the students to the basic concepts of Emotional Intelligence
C2 To provide insights on Emotional Competencies
C3 To throw light on Emotional literacy
C4 To elucidate on significance of Emotional Intelligence
C5 To create awareness and importance of Emotional Learning in organizations
No. of Course
UNIT Details
Hours Objectives
Introduction to Emotional Intelligence: Emotional
Brain, Theories of Emotion, Emotional Intelligence,
I 9 C1
concept and its evolution, Differences between
emotional quotient and intelligent quotient.
Emotional Competencies: The emotional competency
framework- Self-awareness, self-regulation, motivation,
II social awareness (empathy) and Social skill 9 C2
(relationship management), Measuring Emotional
Intelligence- The emotional competency inventory.
Emotional literacy: Emotional intelligence and
emotional literacy, Managing aggression and
III depression, Emotional literacy training- developing 9 C3
emotional skill (awareness), cognitive skills and
behavioural skill.
Emotional Intelligence at work place: The role of EI
IV in leadership, EI and Leadership styles, Need of EI in 9 C4
Building Teams.
Emotional Learning in organizations: Training of EI
in organization, developing emotional competencies
V 9 C5
through relationship at work and implementing EI
programs.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Recognize and apply basic concepts of Emotional
CO1 PO4, PO6, PO7
Intelligence
CO2 Enumerate and chart Emotional Competencies PO3, PO6, PO8
CO3 Annotate and signify Emotional literacy PO6, PO7
CO4 Be aware of using Emotional Intelligence tools PO1, PO7, PO8
Hypothesize and assimilate importance of Emotional
CO5 PO1, PO6, PO7
Learning in organizations
Reading List
1. Goleman, Richard Boyatzis, Annie McKee, ‘Primal Leadership’.
2. Travis Bradberry, Greaves, ‘Emotional Intelligence 2.0’
3. Colleen Stanley, ‘Emotional intelligence for sales success: Connect with
 customers and get results’
4. David R. Caruso, Peter Salovey, ‘The Emotionally Intelligent Manager’.
References Books
Daniel Goleman, Emotional Intelligence, Bloomsbury Publishing India Private
1.
Limited, 25th Anniversary Edition 2020.
2. Rajagopalan Purushothaman, Emotional Intelligence, SAGE Essentials, 2021.
Dalip Singh ,Emotional Intelligence at Work :A Professional Guide, SAGE, 1st
3.
Edition 2015.
4. M S Battacharya, Emotional Intelligence, Excel Publications, 1st Edition 2007.
Deepa R, Unearthing your Emotional Intelligence, Notion Press, 1st Edition,
5.
2020.
Sumner Redstone , Peter Knoble ,A Passion to Win: An Autobiography ,
6.
Simon & Schuster, 1st Edition 2001.
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments/mini project/practical demonstrations
40 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
MCQ, True/False, Short essays, Concept explanations, Short summary or
Comprehend
overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems,
(K3) Observe, Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate
Analyze (K4)
between various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 S S M
CO 2 M S S
CO 3 S M
CO 4 M M S
CO 5 M S M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External
Subject Categ

Total
Subject Name L T P O

CIA
Code ory

23UPMBA1EH5 Learning and Development Elective 2 - 1 - 3 3 25 75 100

Course Objectives
C1 To introduce L&D Organisations, Models, Practices and Experiential Learning Cycles.
To assimilate arguments towards designing L&D framework, Mapping organizational learning
C2
maturity and Skill Gap Analysis.
C3 To introspect the ethical implications and L&D delivery and Design Thinking.
C4 To demonstrate coaching and implementation of L&D strategies.
To evaluate the L&D approaches, Learning theories, Learning Analytics and redesign
C5
continuous learning
No. of Course
UNIT Details
Hours Objectives
Introduction: Learning & Development Foundation: The Design &
Dynamics of Learning- Contemporary Skills for Efficient
Facilitation- Contemporary Frameworks & Tools to Evaluate L&D
I 9 C1
Programs- Leadership & Management Development-Organizational
Design & Development-Learning Vs Training, Training Cycle,
Experiential Learning Cycles-Creating Learning ecosystems.
Learning and Development Strategy: Objectives and learning
outcomes-Sequencing learning content-Training & Learning
Methods-Monitoring, Assessing and Evaluation-Building a Culture of
II Learning- Learning Strategy- Setting Up the Learning Landscape- 9 C2
Mapping organizational learning maturity, Setting up learning
programs and strengthening the informal learning landscape; Skill
Gap Analysis- Learning Key Techniques.
Delivery: Delivery Styles, L&D activities, Physical Environment –
Tools & Techniques, digital learning content, Delivery and
III 9 C3
Evaluations; Role of Learning and Development Practitioners-Issues,
Design Thinking; Ethics in Learning and Development.
Coaching Strategy: Introduction to Coaching -Evidence-Based
Coaching-Coaching Process- Models- Benefits; Mentoring Process-
IV 9 C4
Models- Benefits; Social Media and Collaborative Learning; Learning
& Development In Organisations: Strategy, Evidence And Practice.
Learning Engagement, Evaluation and Learning Analytics:
Learner Engagement, Factors affecting Learning, Psychology and
Neuroscience of Learning-Strategies for learning enhancement and
V engagement. Learning Evaluation theory and thinking -process and 9 C5
practice-Evaluation Methods, Approaches, Tools- Analyzing and
reporting recommendations. Learning Analytics: Collecting Learning
Data -Implementing Learning Analytics.
Total 45
Course Outcomes
On completion of this course, students will;
Course Outcomes Program Outcomes
Comprehend the importance of L&D Organisations and design
CO1 PO1, PO2, PO6
Models, Practices and Experiential Learning Cycles.
Assimilate arguments towards designing L&D framework and
CO2 PO1, PO6, PO8
Mapping Organisational Learning.
 CO3 Introspect the ethical implications of L&D delivery. PO6, PO8
Illustrate implementation of coaching and implementation of L&D
CO4 PO1, PO6, PO8
strategies.
Design and evaluate the L&D approaches for continuous learning
CO5 PO1, PO2, PO6
and development.
Reading List
1. Boller, Fletcher, ‘Design Thinking for Training and Development’
Sharon Boller, Karl Kapp, ‘Play to Learn: Everything You Need to Know About Designing
2.
Effective Learning Games’
3. Michelle Weise, ‘Preparing for Jobs That Don't Even Exist Yet’
Jaime Roca, Sari Wilde, ‘The Connector Manager: Why Some Leaders Build Exceptional
4.
Talent – and Others Don’t’
References Books
Rebecca Page-Tickell, Learning and Development: A Practical Introduction (HR
1.
Fundamentals Book 15), 2nd edition, 2018 by Kogan Page.
Kathy Beevers, Andrew Rea, David Hayden, Learning and Development Practice in the
2.
Workplace 2019, CIPD - Kogan Page; 4th edition.
Michelle R. Weise, Long Life Learning, Preparing for Jobs that Don't Even Exist Yet, 1st
3.
Edition, Wiley 2020.
Sharon Boller, Laura Fletcher, Design Thinking for Training and Development: Creating
4.
Learning Journeys That Get Results, ATD Press, 1st edition, 2020.
Thomas Garavan, Carole Hogan, Amanda Cahir-O'Donnell & Claire Gubbins, Learning &
5. Development in Organisations: Strategy, Evidence and Practice, 1st edition, Oak Tree Press,
2020.
6. Andrew Mayo, Creating a Learning and development strategy, 2nd edition, Viva CIPD, 2017.
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments/mini project/ demonstration sessions and seminars 40 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application
Suggest ideas/concepts with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Analyze Problem-solving questions, Finish a procedure in many steps, Differentiate between various
(K4) ideas, Map knowledge
Evaluate
Longer essay/ Evaluation essay, Critique or justify with pros and cons
(K5)
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations

PO 1 PO 2 PO 3 PO 4 PO 5
PO 6 PO 7 PO 8
CO 1 M M S
CO 2 M S M
CO 3 S M
CO 4 M M M
CO 5 M M M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
23UPMBAEH6 Stress Management Elective 2 - 1 - 3 3 25 75 100
Course Objectives
C1 To understand the concept of stress management
C2 To understand the impact of stress
C3 To analyse the stress reduction techniques
C4 To study the strategies to cope up with stress
C5 To develop resilience to stress
No. of Course
UNIT Details
Hours Objectives
Introduction to Stress Management: Introduction to stress:
Meaning, Definition, Eustress, Distress, Stressor-emotional,
intellectual, environmental, occupational/educational
I 9 C1
performance, social, physical, and spiritual stressors- Types of
stress: Acute stress, Episodic Acute stress and chronic stress,
Sources of stress, signs and Symptoms,
Impact of Stress: Physiological Impact of stress, Psychological
Impact of stress, Social Impact of stress, Types of intervention,
II 9 C2
The General Adaptation Syndrome - Fight or flight response,
Stress warning signal
Stress Reduction Techniques: Challenging Stressful Thinking,
Problem Solving and Time Management, Psychological and
III Spiritual Relaxation Methods, Physical Methods of Stress 9 C3
Reduction, Preparing for the Future: College and Occupational
Stress
Coping Strategies: Coping Mechanisms: Appraisal focused,
IV Emotional focused and Problem focused - Stress problem 9 C4
solving Sequence - ABCDE problem solving Model
Developing Resilience to Stress: Understanding stress level,
Role of Personality Pattern, Self Esteem, Locus of Control, Role
V 9 C5
of Thoughts Beliefs and Emotions, Life Situation Intrapersonal:
Assertiveness, Time Management
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Have a clear understanding on the concept of stress
CO1 PO3
management
Illustrate the impact of stress and predict Stress warning
CO2 PO2
signals
CO3 Develop ability to analyse the stress reduction techniques PO1, PO4
Acquire the ability to identify the strategies to cope up with
CO4 PO5,PO6
stress
CO5 Develop resilience strategies to stress PO7,PO8
Reading List
1. Family stress management: A contextual approach, P Boss, CM Bryant, JA Mancini
 Preventive Stress Management in Organizations, Thomas A. Wright, PhD, Joyce A.
2.
Adkins, PhD, Debra L. Nelson
3. Stress Management, Richard Pettinger
Stress and stress management,
4.
Crampton, Suzanne M; Hodge, John W; Mishra, Jitendra M; Price, Steve.
References Books
Kajal A. Sharma, Cary L. Cooper, D.M. Pestonjee, Organizational Stress Around the
1.
World Research and Practice, Routledge, 1st Edition, 2022.
Rachel Lewis, Joanna Yarker, Emma Donaldson-Feilder, Preventing Stress in
2.
Organizations: How to Develop Positive Managers, Wiley Blackwell, 1st Edition, 2011.
Joe Martin - Managing Stress in the Workplace How to Get Rid of Stress at Work and
3.
Livea Longer Life, 1st Edition, 2014.
Emily Nagoski , Amelia Nagoski , Burnout: The Secret to Unlocking the Stress Cycle,
4.
Ballantine Books, 1st Edition, 2019.
Kelly McGonigal, The Upside of Stress: Why Stress Is Good for You, and How to Get
5.
Good at It, Avery Publishers, 1st Edition 2016.
Ashley Weinberg, Valerie Sutherland, Organizational Stress Management: A Strategic
6.
Approach, Palgrave Macmillan, 5th Edition 2010.
Methods of Evaluation
Continuous Internal Assessment Test
Internal Assignments/mini project/ demonstration sessions
40 Marks
Evaluation Seminars
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe,
(K3) Explain
Problem-solving questions, Finish a procedure in many steps, Differentiate between
Analyze (K4)
various ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Check knowledge in specific or offbeat situations, Discussion, Debating or
Create (K6)
Presentations

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M
CO 2 M
CO 3 M S
CO 4 M M
CO 5 M M
S-Strong M-Medium L-Low
 Marks

Inst. Hours
Credits

External

Total
Subject Code Subject Name Category L T P O

CIA
23UPMBA1EH7 Talent Management Elective 3 - - 1 3 3 25 75 100
Course Objectives
C1 To have a clear understanding of the concept of talent management and its role
C2 To acquire knowledge on talent planning
C3 To obtain knowledge on talent acquisition and retention
C4 To understand the concept of competency mapping and models of competency mapping
C5 To understand the methodology to be followed in competency mapping
No. of Course
UNIT Details
Hours Objectives
Introduction to Talent Management: Definition, Meaning of
Talent Management, Objectives & Role of Talent Management in
building the sustainable competitive advantage to a firm, Key
Processes of Talent Management, Benefits of Talent Management,
I Talent vs. knowledge people, Source of Talent, Consequences of 9 C1
failure in managing talent , Tools for Managing Talent.
Building blocks of talent management: competencies – performance
management, conducting performance reviews, Appraising
executive talent, selecting the right appraisal.
Talent Planning – Understanding the needs and mind set of
employees, Succession management process, Integrating
succession planning and career planning, designing succession
II 9 C2
planning program, talent development budget, contingency plan
for talent; building a reservoir of talent, compensation
management within the context of talent management.
Talent Acquisition and Retention – Talent Acquisition- Defining
Talent Acquisition, Develop high potential employees, High
performance workforce, Importance of Talent Development
III Process, Steps in developing talent. Talent Retention: SMR Model 9 C3
( Satisfy, Motivate and Reward), Employee Retention Programs,
Career Planning and Development, Best practices in employee
retention.
Competency Mapping: Concepts and definition of competency;
types of competencies, features of competency, approaches to
mapping methods, Competency mapping procedures and steps, 5-
IV level competency model, developing competency models from raw 9 C4
data- data recording, analyzing the data, content analysis of verbal
expression, validating the competency models, how competencies
relate to career development and organizational goals.
Methodology of Competency Mapping: Competency models people
capability maturity model, developing competency framework,
competency profiling, competency mapping tools, use of
V 9 C5
psychological testing in competency mapping, competency- based
interviewing, assessment of competencies through 360-degree
feedback, BEI, CIT, validation of competencies.
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
 Have a clear understanding the concept of talent management and
CO1 PO2,PO4,PO5
its role
CO2 Have knowledge on talent planning PO1,PO4
CO3 Have knowledge of talent acquisition and retention PO3,PO5,PO8
Have an understanding of the concept of competency mapping
CO4 PO1,PO6
and models of competency mapping
Have an understanding the methodology to be followed in
CO5 PO1,PO7
competency mapping
Reading List
1. Talent management, William J Rothwell
2. Talent Management for the 21st century, P Cappelli-HBR
3. Strategic Talent Management, Robert J Greene
4. Reinventing Talent Management, Edward E Lawler
References Books
Seema Sanghi, The Handbook of Competency Mapping, Sage Publications, 3rd Edition,
1.
2016
Lance A. Berger, The Talent Management Handbook, Making Culture a Competitive
2. Advantage by Acquiring, Identifying, Developing, and Promoting the Best People Tata
McGraw Hill, 3rd Edition, 2018.
3. Edward J Cripe, Competency Development Guide, Workitect Inc., 1st Edition, 2012.
Lyle M. Spencer, Signe M. Spencer, Competence at work: Models for Superior Performance,
4.
John Wiley Publishing,1st Edition 2008.
Rao T.V., Performance Management: Toward Organizational Excellence, SAGE, 2nd
5.
Edition, 2015.
Sumati Ray Anindya Basu Roy, Competency Based Human Resource Management, SAGE,
6.
1st Edition, 2019.
Methods of Evaluation
Continuous Internal Assessment Test
Internal
Assignments/mini project/ demonstration sessions / Seminars 40 Marks
Evaluation
Attendance and Class Participation
External
End Semester Examination 60 Marks
Evaluation
Total 100 Marks
Methods of Assessment
Recall (K1) Simple definitions, MCQ, Recall steps, Concept definitions
Understand/
Comprehend MCQ, True/False, Short essays, Concept explanations, Short summary or overview
(K2)
Application
Suggest idea/concept with examples, Suggest formulae, Solve problems, Observe, Explain
(K3)
Problem-solving questions, Finish a procedure in many steps, Differentiate between various
Analyze (K4)
ideas, Map knowledge
Evaluate (K5) Longer essay/ Evaluation essay, Critique or justify with pros and cons
Create (K6) Check knowledge in specific or offbeat situations, Discussion, Debating or Presentations
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 M S M
CO 2 M M
CO 3 M S S
CO 4 M M
CO 5 S M
S-Strong M-Medium L-Low
Business Analytics
Electives
 SPECIALIZATION COURSES: BUSINESS ANALYTICS
Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Fundamentals of Business
23UPMBA1EB1 Elective 3 - - - 3 45 25 75 100
Analytics
Course Objectives
C1 To enable the students to understand the basics of Business Analytics
To create awareness and understanding on visualizing data through collecting,
C2
managing and analyzing data.
C3 To educate the students on data mining and multi-dimensional data analysis
C4 To educate the students on machine learning and AI.
C5 To elucidate the students on the analysis of various areas of business
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction to Business Analytics: Meaning -
Historical overview of data analysis – Data Scientist Vs
Data Engineer Vs Business Analyst – Career in
I 9 C1
Business Analytics – Introduction to data science –
Applications for data science – Roles and
Responsibilities of data scientists
Data Visualization: Data Collection - Data
Management - Big Data Management -
Organization/sources of data - Importance of data
quality - Dealing with missing or incomplete data -
II Data Visualization - Data Classification Data Science 9 C2
Project Life Cycle: Business Requirement - Data
Acquisition – Data Preparation - Hypothesis and
Modeling - Evaluation and Interpretation, Deployment,
Operations, Optimization.
Data Mining: Introduction to Data Mining - The
origins of Data Mining - Data Mining Tasks - OLAP
III 9 C3
and Multidimensional data analysis - Basic concept of
Association Analysis and Cluster Analysis.
Machine Learning: Introduction to Machine Learning
- History and Evolution - AI Evolution - Statistics Vs
Data Mining Vs, Data Analytics Vs, Data Science -
IV 9 C4
Supervised Learning, Unsupervised Learning,
Reinforcement Learning – Frame works for building
Machine Learning Systems.
Application of Business Analysis: Retail Analytics -
V Marketing Analytics -Financial Analytics - Healthcare 9 C5
Analytics - Supply Chain Analytics.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
CO1 Define the basics of Business Analytics PO1, PO2
 Describe and visualize data through collecting,
CO2 PO1, PO2,
managing and analyzing data.
Apply knowledge on data mining and multi-
CO3 PO2, P05, PO6
dimensional data analysis
CO4 Survey knowledge on machine learning and AI. PO4, PO5
Summarize knowledge on the analysis of various
CO5 PO2, P05, PO6
areas of business.
Reading List
https://ptgmedia.pearsoncmg.com/images/9780133552188/samplepages/0133552187
1.
.pdf
2. http://www.gerkoole.com/IBA/downloads/IBA_Koole_first_chapters.pdf
Jeen‐Su Lim, John H. Heinrichs. (2021) Developing context‐relevant project
3. experiences for marketing analytics students. Decision Sciences Journal of Innovative
Education 19:2, pages 150-156.
Wullianallur Raghupathi, Viju Raghupathi. (2021) Contemporary Business Analytics:
4.
An Overview. Data 6:8, pages 86.
References Books
Majid Nabavi, David L.Olson, Introduction to Business Analytics, Business Expert Press,
1.
2018
Umesh R Hodeghatta and Umesha Nayak, Business Analytics Using R - A Practical
2.
ApproachApress, 2017.
Jeffery D.Camm, James J. Cochran, Michael J. Fry, Jeffrey W. Ohlmann, David R.
3.
Anderson, Essentials of Business Analytics, Cengage Learning, 2015
Sandhya Kuruganti, Business Analytics: Applications To Consumer Marketing, McGraw
4.
Hill, 2015
Bernard Marr, Big Data: Using Smart Big Data, Analytics and Metrics to Make Better
5.
Decisions and Improve Performance, Wiley, 2015

CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 2 3
CO 3 3 3 3
CO 4 23
CO 5 3 3 3
3 Strong 2 Medium 1 Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Data Analytics with R Elective 3 - - - 3 45 25 75 100
23UPMBA1EB2
Programming
Course Objectives
C1 To familiarize the students about R programming
C2 To understand the R platform
C3 To learn about R tools
C4 To learn about the tools in R platform
Understand the reinforcement
C5
learning

SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Overview of R programming - Environment setup with
R Studio - SAS versus R - R, S, and S-plus - Obtaining
I and managing R - Objects - types of objects, classes, 9 C1
creating and accessing objects - Arithmetic and matrix
operations - Introduction to functions.
Working with R - Reading and writing data - R libraries
- Functions and R programming – the If statement -
II looping: for, repeat, while - writingfunctions - function 9 C2
arguments and options – Basic R commands

Reading and getting data into R (External Data): Using

CSV files, XML files, Web Data, JSON files,
III Databases, Excel files. Working with R Charts and 9 C3
Graphs: Histograms, Boxplots, Bar Charts, Line
Graphs, Scatterplots, Pie Charts.
Random Forest, Decision Tree, Normal and Binomial
distributions, Time Series Analysis, Linear and
IV 9 C4
Multiple Regression, Logistic Regression, Survival
Analysis.
Creating data for analytics through designed
experiments, Creating data for analytics through active
V learning, Creating data for analytics through 9 C5
reinforcement learning.

Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 State knowledge about the R platform PO2, PO6
CO2 Explain knowledge on R tools PO1, PO2, PO6
Develop knowledge graphs and other statistical
CO3 PO5, PO6, PO7
methods
CO4 Describe advanced statistical tools PO4, PO7
 Develop knowledge about active and reinforcement
CO5 PO1, PO6
learning
Reading List
1. https://www.cs.upc.edu/~robert/teaching/estadistica/rprogramming.pdf
https://diytranscriptomics.com/Reading/files/The%20Art%20of%20R%20Progra
2.
mming.pdf
R Core Team (2016). R: A Language and Environment for Statistical Computing.
3. R Foundation for Statistical Computing, Vienna, Austria. URL https://www.R-
project.org/.
Ritz C, Streibig JC (2005). “Bioassay Analysis using R.” Journal of Statistical
4.
Software,12(5), 1–22. doi:10.18637/jss.v012.i05.
References Books
Raghav Bali, Dipanjan Sarkar and Tushar Sharma, Learning Social Media Analytics
1. withR, Packt Publishing Ltd, 2017.
Nina Zumel and John Mount, Practical Data Science with R, Manning Publications
2. Company, 2014.
Peter Dalgaard, Introductory Statistics with R (Paperback) 1st Edition Springer-Verlag
3.
New York, Inc. (ISBN 0-387-95475-9) (2019)
W. N. Venables and B. D. Ripley. 2002, Modern Applied Statistics with S. 4th
4. Edition.Springer. (ISBN 0-387-95457-0)]
Andreas Krause, Melvin Olson. 2005, The Basics of S-PLUS, 4th edition,
5.
Springer-Verlag, New York (ISBN 0-387-26109-5)

CO- PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 2 3 3
CO 3 3 2 3
CO 4 2 3
CO 5 3 2

3 Strong 2 Medium 1 Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Business Analytics Using Elective 3 - - - 3 45 25 75 100
23UPMBA1EB3
Python
Course Objectives
C1 Business data analysis techniques and their theoretical foundations
C2 Visualizations using tableau
C3 To understand business models
C4 Analyse various models
C5 Applications of Marketing Analytics
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction
Introduction to Business Analytics - Evolution of
I Business Data and Analytics timeline - Types of 9 C1
Analytics - Marketing Analytics Applications -
Summarizing & Reporting Marketing Data using Excel
Visualizing Business Data using Tableau -
Visualizations Using Python & R - Understanding the
II 9 C2
Metrics across domains -Developing Metrics -
Flowchart for Metric Creation
Business Models & Strategies Business Models -
Marketing Engineering – Segmentation Analytics –
III 9 C3
Clustering Algorithms - Positioning Analysis - Data
Mining applications
Marketing Mix Analytics: New Product development
decisions - Pricing the Product - Forecasting the Sales
IV 9 C4
– Allocating the Retail space & Sales Resource –
Consumer Attribution Modelling Methods
Marketing Mix Analytics Applications Customer
Churn Modelling – Purchase Behaviour Prediction
V Models- social media Listening and Sentimental 9 C5
Analysis – Market Basket Analysis – RFM Analysis –
Recommender Systems development
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
Understand and explain key principles, concepts and
terms associated with marketing analytics including
CO1 PO1, PO6
the Marketing Metrics, web analytics, big data
analytics, social media analytics and analytics trends
Construct a metric identifying the areas to be
CO2 measured for the individual or corporate and how it PO1, PO2, PO5
makes sense to the business managers.
Demonstrate marketing situations using appropriate
CO3 instruments to formulate marketing strategies and PO4, PO6
plans, and to evaluate their impact
 Compare marketing situations using appropriate
CO4 instruments to formulate marketing strategies and PO4, PO5, PO6
plans, and to evaluate their impact
Prepare marketing Instruments and quantitative
methods providing students with an image of the
CO5 PO2, PO6
complexity and pitfalls of typical marketing situations
and problems
Reading List
https://bedford-computing.co.uk/learning/wp-content/uploads/2015/10/Python-for-
1.
Data-Analysis.pdf
2. https://cfm.ehu.es/ricardo/docs/python/Learning_Python.pdf
Van Rossum G, others (2016). Python Programming Language. URL
3.
http://www.python.org/.
4. Jesus Rogel-Salazar,Data Science and Analytics with Python, 2017
References Books
“R for Marketing Research and Analytics”, Chris Chapman,Springe Publications, 1st
1. Edition, 2015.
2. “Business Analytics”, Dinesh Kumar U Wiley India, 1st Edition, 2017.
“Marketing Metrics: The Definitive Guide to Measuring Marketing Performance”,
3.
Paul W Farris,Pearson Education, 2nd Edition, 2010.
“Business Analytics- Texts and Cases”, Tanushri Banerjee & Arindham
4.
BanerjeeSage Publications, 1st Edition, 2019.
“Marketing Analytics – Data Driven Techniques with Microsoft Excel”, Wayne L
5.
Winston,Wiley Publications, 1st Edition, 2015..

CO-PO MAPPING
PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 3 3 2
CO 3 2 3
CO 4 3 2 2
CO 5 3 3

3 Strong 2 Medium 1 Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Data Analytics in Business
23UPMBA1EB4 Elective 3 - - - 3 45 25 75 100
Functional Areas
Course Objectives
C1 To have clear understanding on the concept of HR Analytics
C2 To acquire knowledge on Financial Analytics
C3 To obtain knowledge on CRM Analytics
C4 To understand the concept of Retail Analytics
C5 To acquire knowledge on SCM/Logistics Analytics
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
HR Analytics: Data requirements - identifying data
needs and gathering data- HR data quality, validity and
consistency - Using historical data - Dataexploration -
Data visualization - Association between variables –
I 9 C1
Insights from reports - Root cause analysis of HR issues
- Employee retention and turnover - workforce
productivity and performance - scenario planning.

Financial Analytics: Prospective analysis –

Techniques - Elements of detailed forecast –
Sensitivity analysis –-Decision tress analysis of capital
budgeting - Credit analysis - Mergers and acquisition –
II 9 C2
Motivations for M & A – Valuation of M & A -
Valuation of equity and debt – Primary and secondary
market analysis - Assessing market value of equity with
book value and index.
CRM Analytics: Customer Analytics Overview -
Quantifying Customer Value - Using Stata for Basic
Customer Analysis - Predicting Response with RFM
III Analysis - Statistics Review - Predicting Response 9 C3
with Logistic Regression - Predicting Response with
Neural Networks - Predicting Response with Decision
Trees.
Retail Analytics: The digital evolution of retail
marketing - Digital natives - Constant connectivity
IV 9 C4
social interaction - Predictive modelling - Keeping
track - Data availability - Efficiency optimization.
SCM/Logistics Analytics: Warehousing Decisions,
Mathematical Programming Models, P-Median
Methods, Guided LP Approach, Balmer – Wolfe
Method, Greedy Drop Heuristics, Dynamic Location
V 9 C5
Models, Space Determination and Layout Methods -
Analytic Hierarchy Process, Data Envelopment
Analysis, Risk Analysis in Supply Chain, measuring
transit risks, supply risks, delivering risks.
 Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Clear understanding on the concept of HR Analytics PO2, PO5
CO2 Knowledge on Financial Analytics PO1, PO7
CO3 Clarity on CRM Analytics PO1, PO5, PO6
CO4 Awareness on the concept of Retail Analytics PO2, PO6
CO5 Knowledge on SCM/Logistics Analytics PO2, PO5
Reading List
1. https://book.akij.net/eBooks/2018/May/5aef50939a868/Data_Science_for_Bus.pdf
http://dspace.vnbrims.org:13000/jspui/bitstream/123456789/4175/1/Business%20a
2. nalytics%20for%20managers%20taking%20business%20intelligence%20beyond
%20reporting.pdf
https://www.netsuite.com/portal/resource/articles/business-strategy/business-
3.
intelligence-examples.shtml?mc24943=v2
4. Peter C,Journal of Business Research, Volume 122, January 2021, Pages 889-901
References Books
Jac Fitz-Enz , The New HR Analytics: Predicting the Economic Value of
1.
YouCompany'sHuman Capital Investments, Amacom.2009
Raghurami Reddy Etukuru, Enterprise Risk Analytics for Capital Markets: Proactive
2. andReal-Time Risk, iUniverse, 2014
Khalid Zidan,Supply Chain Management: Fundamentals, Strategy, Analytics &
3. Planning forSupply Chain & Logistics Management, CreateSpace Independent
Publishing Platform, 2016
Chan, Hing Kai, Subramanian, Nachiappan, Abdulrahman and Muhammad
4.
Dan-Asabe,Supply Chain Management in the Big Data Era, IGI Global. 2016
Karunakaran, K..Marketing Management. New Delhi: Himalaya Publishing
5.
House. 3rdedition, 2013
Jac Fitz-Enz , The New HR Analytics: Predicting the Economic Value of
6.
YouCompany'sHuman Capital Investments, Amacom.2009

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 3 2
CO 3 2 3 3
CO 4 3 2
CO 5 3 2

3 Strong 2 Medium 1 Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Business Intelligence, Big
23UPMBA1EB5 Elective 3 - - - 3 45 25 75 100
Data, Cloud Computing
Course Objectives
To familiarize the students on big data platform, applications on big data using
C1
Pig and Hive.
C2 To provide insights on data mining tools, methods and techniques.
To throw light on business intelligence software and modern techniques of crypto
C3
analysis.
C4 To elucidate on cloud computing characteristics, challenges and applications.
To create awareness and importance of predictive analytics and visual data
C5
analysis techniques.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Big Data Frameworks: Introduction to Big Data
Platform – Challenges of Conventional Systems -
Intelligent data analysis – Nature of Data - Analytic
Processes and Tools - Analysis vs Reporting.
I 9 C1
Applications on Big Data Using Pig and Hive – Data
processing operators in Pig – Hive services – HiveQL –
Querying Data in Hive - fundamentals of HBase and
Zookeeper - IBM Info Sphere Big Insights and Streams.
Data Mining Tools, Methods and Techniques: Data
mining, Text mining, Web mining, Spatial mining,
Process mining, BI process, Private and Public
intelligence, Strategic assessment of implementing BI
Data Mining Techniques: Introduction, Statistical
II 9 C2
Perspective on Data Mining, Statistics-need and
algorithms, Naïve Bayes Algorithm, Chi-Square
Automatic Interaction-Detectors (CHAID)-
Classification and Regression Tree (CART) - Analysis
of Unstructured Data.
Modern Information Technology and its Bu siness
Opportunities: Business intelligence software, BI on
III web, Ethical and legal limits, Industrial espionage, 9 C3
modern techniques of crypto analysis, managing and
organizing for an effective BI Team.
Cloud Computing Introduction and Applications:
Cloud issues and challenges - Properties -
Characteristics - Service models, Deployment models.
Cloud resources: Network and API - Virtual and
IV Physical computational resources - Data-storage. 9 C4
Virtualization concepts - Types of Virtualization-
Introduction to Various Hypervisors - High
Availability (HA)/Disaster Recovery (DR) using
Virtualization, Moving VMs, Cloud Computing
 Applications: Overview on Amazon AWS, Microsoft
Azure and Google App Engine
Visualization techniques: Predictive Analytics-
Simple linear regression- Multiple linear regression-
V Interpretation of regression coefficients. Visualizations 9 C5
- Visual data analysis techniques- interaction
techniques - Systems and applications.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
State the knowledge on big data platform,
CO1 PO2, PO6
applications on big data using Pig and Hive.
Compare insights on data mining tools, methods and
CO2 PO1, PO5
techniques.
Demonstrate knowledge on business intelligence
CO3 PO5, PO6, PO7
software and modern techniques of crypto analysis.
Summarize cloud computing characteristics,
CO4 PO2, PO6, PO7
challenges and applications.
Develop better understanding on predictive analytics
CO5 PO1, PO6
and visual data analysis techniques.
Reading List
http://dhoto.lecturer.pens.ac.id/lecture_notes/internet_of_things/Big%20Data%20
1.
Principles%20and%20Paradigms.pdf
2. https://www.fujitsu.com/rs/Images/WhiteBookofBigData.pdf
Julian Ereth, H. Baars, Cloud-Based Business Intelligence and Analytics
3.
Applications - Business Value and Feasibility,2015
O. Ylojoki, and J. Porras, “Perspectives to Definition of Big Data: A Mapping Study
4. and Discussion”, Journal of Innovation Management, vol. 4, no. 1, pp. 69-91, 2016.
http://hdl.handle.net/10216/83250.
References Books
Jaiwei Ham and Micheline Kamber, Data Mining concepts and techniques,
1.
Kauffmann Publishers, 2006
Efraim Turban, Ramesh Sharda, Jay E. Aronson and David King, Business
2.
Intelligence,Prentice Hall, 2008.
Colleen Mccue, “Data Mining and Predictive Analysis: Intelligence Gathering and
3.
Crime Analysis”, Elsevier, 2nd Edition, 2015.
Michael Berthold, David J. Hand, “Intelligent Data Analysis”, Springer, 2nd
4.
Edition, 2007.
Frank J Ohlhorst, “Big Data Analytics: Turning Big Data into Big Money”, Wiley
5.
and SAS Business Series, 2013.
CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 2 3
CO 3 3 2 2
CO 4 3 3 2
CO 5 3 2
3 Strong 2 Medium 1 Low
 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
23UPMBA1EB6 Block Chain Technology Elective 3 - - - 3 45 25 75 100
Course Objectives
To acquire knowledge of various techniques and various algorithms used in
C1
Blockchain
To understand how blockchain systems work and how to securely interact with
C2
them
C3 To familiarize the functional and operational aspects of cryptocurrency
To establish deep understanding of the Ethereum model and deploy smart
C4
contracts applications
C5 To understand the consensus and hyper ledger fabric in block chain technology.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Introduction: Distributed Database, Two General
Problem, Byzantine General problem and Fault Tolerance,
Hadoop Distributed File System, Distributed Hash Table,
I 9 C1
ASIC resistance, Turing Complete. Cryptography: Hash
function, Digital Signature - ECDSA, Memory Hard
Algorithm, Zero Knowledge Proof.
Blockchain & Applications: Introduction to Block
chain, Gartner's Hype Curve and Evolution of
Blockchain Technology, Blockchain Need & Genesis,
Key Characteristics of Blockchain, Blockchain
Structure, Blockchain types and Network, Mining and
Consensus, How Blockchain Works, Bitcoin
II Whitepaper, Understanding Bitcoin, Components of a 9 C2
Block, Forks: soft & hard forks, Ummer blocks,
Different forks from Bitcoin, Wallets, Transactions,
Public & Private keys, Blockchain Applications :
Internet of Things, Medical Record Management
System, Do-main Name Service and future of
Blockchain.
Cryptocurrency: History, Distributed Ledger, Bitcoin
protocols - Mining strategy and rewards, Ethereum -
Construction, DAO, Smart Contract, GHOST,
III Vulnerability, Attacks, Sidechain, Namecoin. 9 C3
Cryptocurrency Regulation: Stakeholders, Roots of
Bitcoin, Legal Aspects - Cryptocurrency Exchange,
Black Market and Global Economy.
Ethereu: Need of Ethereum, Ethereum Foundation,
Ethereum Whitepaper, How Ethereum Works,
IV Ethereum network, Ethereum Virtual Machine, 9 C4
Transactions and Types, Mining & Consensus, Smart
Contracts.
Hyperledger fabric: Hyperledger, Hyperledger Fabric,
V 9 C5
Comparison between Fabric & Other Technologies,
 Fabric Architecture, Components of Hyperledger
Fabric, Advantages of Hyperledger Fabric Blockchain,
How Hyperledger Fabric Works.
Total 45
Course Outcomes
Course
On completion of this course, students will; Program Outcomes
Outcomes
Define the importance and the foundations of
CO1 PO2, PO6
Blockchain.
Associate key features, different types of platforms &
CO2 PO1, PO2, PO8
languages of blockchain technology.
CO3 Solev better insights about cryptocurrency concepts. PO1, PO6, PO7
CO4 Explain the design principles of ethereum. PO2, PO5
Develop hyperledger fabric model and its
CO5 PO2, PO6
architecture.
Reading List
1. http://book.itep.ru/depository/blockchain/blockchain-by-melanie-swan.pdf
2. https://www.blockchainexpert.uk/book/blockchain-book.pdf
3. Sanyam Jain, Journal of Emerging Technologies and Innovative Research,2017
Sheikh Mohammad Idrees, Exploring the Blockchain Technology: Issues,
4.
Applications and Research Potential,2021
References Books
1. Imran Bashir, Mastering Blockchain, Packt Publishing, March 2017
Debajani Mohanty, BlockChain: From Concept to Execution, BPB Publications,
2.
2nd edition, 2018
Artemis Caro, Blockchain: Bitcoin, Ethereum&Blockchain: The Beginners Guide
3.
to Understanding the Technology Behind Bitcoin & Cryptocurrency, 2017
Andreas M. Antonopoulos, Gavin Wood, Mastering Ethereum: Building Smart
4.
Contracts and DApps, O'REILLY, 2018
Nitin Gaur, Luc Desrosiers, Venkatraman Ramakrishna, Petr Novotny, Dr. Salman
5. A. Baset and Anthony O’Dowd, Hands-on Blockchain with Hyperledger, Packt
Publishing, 2018
Arvind Narayanan, Joseph Bonneau, Edward Felten, Andrew Miller, Steven
6. Goldfede, “Bitcoin and Cryptocurrency Technologies”, Princeton University
Press, 2016.

CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 2 3 3
CO 3 3 3 2
CO 4 2 3
CO 5 3 3

3 Strong 2 Medium 1 Low

 Marks

Inst. Hours
Category

Credits

External

Total
Subject Code Subject Name L T P O

CIA
Software Project
23UPMBA1EB7 Elective 3 - - - 3 45 25 75 100
Management
Course Objectives
To acquire and understand the concept of software projects and steps in software
C1
project management
C2 To enable the students to prepare business proposals for software management
To familiarize the students to evaluate technical feasibility and financial viability
C3
of projects
To establish deep understanding of the market acceptability and social
C4
desirability of software projects
To make the students as effective project managers and as part of software project
C5
teams.
SYLLABUS
No. of Course
UNIT Details
Hours Objectives
Software projects and metrics - Software Project
Management – Concepts and 3 P’s (People, problem and
process) Metrics in the process and project domains,
I 9 C1
Software measurement – size-oriented metrics, function-
oriented metrics and extended function point metrics,
Integrating metrics within the software process
Software project planning - Software Project planning
– objectives, scoping, Resources – human resources,
reusable software resources and environmental
II 9 C2
resources Software project estimation – Popular
decomposition techniques – problem-based, process-
based and empirical estimation (COCOMO model).
Software outsourcing and project scheduling - The
Make-Buy decision – creating a decision tree, Software
III outsourcing – issues involved Project Scheduling and 9 C3
tracking – relationship between people and effort –
defining a task set for the software project.
Software risk management and configuration
management -Risk Management – Reactive and
Proactive risk strategies, Risk identification,
IV 9 C4
projection, mitigation and monitoring – RMMM Plan
Software configuration management – process and
standards
Object-oriented software projects and CASE tools -
Management of Object-oriented software projects –
process framework, metrics, estimation and scheduling
V 9 C5
approach, Computer-aided Software Engineering
(CASE) – CASE tools – their building blocks and
taxonomy
Total 45
Course Outcomes
Course Outcomes On completion of this course, students will; Program Outcomes
CO1 Understand the steps in software project management PO2, PO6
Discuss and prepare business proposals for software
CO2 PO1, PO2, PO8
management
Discover better insights about technical feasibility
CO3 PO1, PO6, PO7
and financial viability of projects
Support the market acceptability and social
CO4 PO2, PO5
desirability of software projects
Develop the students as effective project managers
CO5 PO2, PO6
and as a part of software project teams.
Reading List
1. http://softwareprojectmanager.org
2. http://www.softwareprojects.org
3. http://www.rspa.com/spi/project-mgmt.html
4. http://www.project.net/
References Books
Robert T. Futrell, Donald F. Shafer, and Linda I. Safer, Quality Software Project
1.
Management, Pearson Education, 2002
2. Ian Sommerville, Software Engineering, Pearson Education, 2010
Bob Hughes and Mike Cotterell, Software Project Management,McGraw-Hill,
3.
2009
Roger Pressman, Software Engineering: A Practitioner's Approach, Tata McGraw-
4.
Hill, 2005

CO-PO MAPPING

PO 1 PO 2 PO 3 PO 4 PO 5 PO 6 PO 7 PO 8
CO 1 3 2
CO 2 2 3 3
CO 3 3 3 2
CO 4 2 3
CO 5 3 3
3 Strong 2 Medium 1 Low