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page ii
1 2 3 4 5 6 7 8 9 LWI 27 26 25 24 23 22
ISBN 978-1-265-09445-4
MHID 1-265-09445-4
The Internet addresses listed in the text were accurate at the time of
publication. The inclusion of a website does not indicate an
endorsement by the authors or McGraw Hill LLC, and McGraw Hill
LLC does not guarantee the accuracy of the information presented at
these sites.
mheducation.com/highered
page iii
Dedications
My wonderful daughter, Rachel, for your
constant love, encouragement, and support.
You always make me laugh and smile!
—Vern Richardson
—Ryan Teeter
—Katie Terrell
page iv
Preface
Data Analytics is changing the business world—data simply surround
us! So many data are available to businesses about each of us—how
we shop, what we read, what we buy, what music we listen to,
where we travel, whom we trust, where we invest our time and
money, and so on. Accountants create value by addressing
fundamental business and accounting questions using Data
Analytics.
All accountants must develop data analytic skills to address the
needs of the profession in the future—it is increasingly required of
new hires and old hands. Data Analytics for Accounting, 3e
recognizes that accountants don’t need to become data scientists—
they may never need to build a data repository or do the real
hardcore Data Analytics or learn how to program a computer to do
machine learning. However, there are seven skills that analytic-
minded accountants must have to be prepared for a data-filled
world, including:
page v
Adapted from Win with Advanced Business Analytics: Creating Business Value from
Your Data, by Jean Paul Isson and Jesse S. Harriott.
The IMPACT cycle is described in the first four chapters, and then
the process is illustrated in auditing, managerial accounting, financial
accounting, and taxes in Chapters 5 through 9. In response to
instructor feedback, Data Analytics for Accounting, 3e now also
includes two new project chapters, giving students a chance to
practice the full IMPACT model with multiple labs that build on one
another.
Data Analytics for Accounting, 3e emphasizes hands-on practice
with real-world data. Students are provided with hands-on
instruction (e.g., click-by-click instructions, screenshots, etc.) on
datasets within the chapter; within the end-of-chapter materials; and
in the labs at the end of each chapter. Throughout the text, students
identify questions, extract and download data, perform testing, and
then communicate the results of that testing.
The use of real-world data is highlighted by using data from
Avalara, LendingClub, College Scorecard, Dillard’s, the State
of Oklahoma, as well as other data from our labs. In particular, we
emphasize the rich data from Dillard’s sales transactions that we
use in more than 15 of the labs throughout the text (including
Chapter 11).
Data Analytics for Accounting, 3e also emphasizes the various
data analysis tools students will use throughout the rest of their
career around two tracks—the Microsoft track (Excel, Power BI) and
a Tableau track (Tableau Prep and Tableau Desktop—available with
free student license). Using multiple tools allows students to learn
which tool is best suited for the necessary data analysis, data
visualization, and communication of the insights gained—for
example, which tool is easiest for internal controls testing, which is
best for analysis or querying (using SQL) big datasets, which is best
for data visualizations, and so on.
1Jean Paul Isson and Jesse S. Harriott, Win with Advanced Business Analytics:
Creating Business Value from Your Data (Hoboken, NJ: Wiley, 2013).
page vi
Vernon J. Richardson
Ryan A. Teeter