Principles of Data Science

SENIOR CONTRIBUTING AUTHORS

DR. SHAUN V. AULT, VALDOSTA STATE UNIVERSITY
DR. SOOHYUN NAM LIAO, UNIVERSITY OF CALIFORNIA SAN DIEGO
LARRY MUSOLINO, PENNSYLVANIA STATE UNIVERSITY
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 CONTENTS

Preface 1

UNIT 1 INTRODUCING DATA SCIENCE AND DATA COLLECTION

1 What Are Data and Data Science? 9
Introduction 9
1.1 What Is Data Science? 9
1.2 Data Science in Practice 12
1.3 Data and Datasets 16
1.4 Using Technology for Data Science 29
1.5 Data Science with Python 31
Key Terms 53
Group Project 54
Chapter Review 55
Critical Thinking 55
Quantitative Problems 56
References 56

2 Collecting and Preparing Data 59

Introduction 59
2.1 Overview of Data Collection Methods 60
2.2 Survey Design and Implementation 63
2.3 Web Scraping and Social Media Data Collection 68
2.4 Data Cleaning and Preprocessing 78
2.5 Handling Large Datasets 90
Key Terms 96
Group Project 98
Critical Thinking 99
References 103

UNIT 2 ANALYZING DATA USING STATISTICS

Descriptive Statistics: Statistical Measurements and Probability
3
Distributions 105
Introduction 105
3.1 Measures of Center 106
3.2 Measures of Variation 112
3.3 Measures of Position 117
3.4 Probability Theory 121
3.5 Discrete and Continuous Probability Distributions 129
Key Terms 142
Group Project 143
Quantitative Problems 144
 4 Inferential Statistics and Regression Analysis 147
Introduction 147
4.1 Statistical Inference and Confidence Intervals 148
4.2 Hypothesis Testing 167
4.3 Correlation and Linear Regression Analysis 189
4.4 Analysis of Variance (ANOVA) 205
Key Terms 210
Group Project 212
Quantitative Problems 212

UNIT 3 PREDICTING AND MODELING USING DATA

5 Time Series and Forecasting 215
Introduction 215
5.1 Introduction to Time Series Analysis 215
5.2 Components of Time Series Analysis 224
5.3 Time Series Forecasting Methods 229
5.4 Forecast Evaluation Methods 256
Key Terms 261
Group Project 262
Critical Thinking 263
Quantitative Problems 264

6 Decision-Making Using Machine Learning Basics 269

Introduction 269
6.1 What Is Machine Learning? 270
6.2 Classification Using Machine Learning 278
6.3 Machine Learning in Regression Analysis 297
6.4 Decision Trees 310
6.5 Other Machine Learning Techniques 320
Key Terms 330
Group Project 331
Chapter Review 332
Critical Thinking 332
Quantitative Problems 332
References 334

7 Deep Learning and AI Basics 335

Introduction 335
7.1 Introduction to Neural Networks 336
7.2 Backpropagation 345
7.3 Introduction to Deep Learning 357
7.4 Convolutional Neural Networks 361
7.5 Natural Language Processing 363
Key Terms 374

Access for free at openstax.org

 Group Project 375
Chapter Review 376
Critical Thinking 377
Quantitative Problems 378
References 379

UNIT 4 MAINTAINING A PROFESSIONAL AND ETHICAL DATA SCIENCE PRACTICE

8 Ethics Throughout the Data Science Cycle 381
Introduction 381
8.1 Ethics in Data Collection 382
8.2 Ethics in Data Analysis and Modeling 392
8.3 Ethics in Visualization and Reporting 399
Key Terms 408
Group Project 409
Chapter Review 411
Critical Thinking 414
References 414

9 Visualizing Data 415

Introduction 415
9.1 Encoding Univariate Data 416
9.2 Encoding Data That Change Over Time 430
9.3 Graphing Probability Distributions 435
9.4 Geospatial and Heatmap Data Visualization Using Python 443
9.5 Multivariate and Network Data Visualization Using Python 449
Key Terms 461
Group Project 462
Critical Thinking 462

10 Reporting Results 465

Introduction 465
10.1 Writing an Informative Report 466
10.2 Validating Your Model 473
10.3 Effective Executive Summaries 488
Key Terms 494
Group Project 495
Chapter Review 495
Critical Thinking 497
References 498

A Appendix A: Review of Excel for Data Science 499

B Appendix B: Review of R Studio for Data Science 517

 C Appendix C: Review of Python Algorithms 533

D Appendix D: Review of Python Functions 539

Answer Key 553

Index 557

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 Preface 1

Preface
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About Principles of Data Science

Summary
Principles of Data Science is intended as introductory material for a one- or two-semester course on data
science. It is appropriate for undergraduate students interested in the rapidly growing field of data science;
2 Preface

this may include data science majors, data science minors, or students concentrating in business, finance,
health care, engineering, the sciences, or a number of other fields where data science has become critically
important. The material is designed to prepare students for future coursework and career applications in a
data science–related field. It does not assume significant prior coding experience, nor does it assume
completion of more than college algebra. The text provides foundational statistics instruction for students who
may have a limited statistical background.

Coverage and Scope

Principles of Data Science emphasizes the use of Python code in relevant data science applications. Python
provides a versatile programming language with libraries and frameworks for data manipulation, analysis, and
machine learning. The book begins with an introduction to Python and presents Python libraries, algorithms,
and functions as they are needed throughout. In occasional, focused instances, the authors also use Excel to
illustrate the basic manipulation of data using functions, formulas, and tools for calculations, visualization, and
financial analysis. R, a programming language used most often for statistical modeling, is briefly described
and then summarized and applied to relevant examples in a book appendix. Excel and Python summaries are
also provided in appendices at the end of the book.

The table of contents (TOC) is divided into ten chapters, organized in four units, intuitively following the
standard data science cycle. The four units are:

Unit 1: Introducing Data Science and Data Collection

Unit 2: Analyzing Data Using Statistics
Unit 3: Predicting and Modeling Using Data
Unit 4: Maintaining a Professional and Ethical Data Science Practice

The learning objectives and curriculum of introductory data science courses vary, so this textbook aims to
provide broader and more detailed coverage than an average single-semester course. Instructors can choose
which chapters or sections they want to include in their particular course.

To enable this flexibility, chapters in this text can be used in a self-contained manner, although most chapters
do cross-reference sections and chapters that precede or follow. More importantly, the authors have taken
care to build topics gradually, from chapter to chapter, so instructors should bear this in mind when
considering alternate sequence coverage.

Unit 1: Introducing Data Science and Data Collection starts off with Chapter 1’s explanation of the data
science cycle (data collection and preparation, data analysis, and data reporting) and its practical applications
in fields such as medicine, engineering, and business. Chapter 1 also describes various types of datasets and
provides the student with basic data summary tools from the Python pandas library. Chapter 2 describes the
processes of data collection and cleaning and the challenges of managing large datasets. It previews some of
the qualitative ethical considerations that Chapters 7 and 8 later expand on.

Unit 2: Analyzing Data Using Statistics forms a self-contained unit that instructors may assign on a modular,
more optional basis, depending on students’ prior coursework. Chapter 3 focuses on measures of center,
variation, and position, leading up to probability theory and illustrating how to use Python with binomial and
normal distributions. Chapter 4 goes deeper into statistical analysis, demonstrating how to use Python to
calculate confidence intervals, conduct hypothesis tests, and perform correlation and regression analysis.

The three chapters in Unit 3: Predicting and Modeling Using Data form the core of the book. Chapter 5
introduces students to the concept and practical applications of time series. Chapter 5 provides focused
examples of both Python and Excel techniques useful in forecasting time series, analyzing seasonality, and
identifying measures of error. Chapter 6 starts with distinguishing supervised vs. unsupervised machine
learning and then develops some common methods of data classification, including logistic regression,
clustering algorithms, and decision trees. Chapter 6 includes Python techniques for more sophisticated

Access for free at openstax.org

 Preface 3

statistical analyses such as regression with bootstrapping and multivariable regression. Finally, Chapter 6
refers back to the topics of data mining and big data introduced in Chapter 2.

Chapter 7 is a pedagogically rich chapter, with a balance of quantitative and qualitative content, covering the
role of neural networks in deep learning and applications in large language models. The first four sections
discuss the topics of neural networks (standard, recurrent, and convolutional), backpropagation, and deep
learning. The real-life application of classifying handwritten numerals is used as an example. The last section
dives into the important and rapidly changing technology of natural language processing (NLP), large
language models (LLMs), and artificial intelligence (AI). While in-depth coverage of these evolving subjects is
beyond the scope of this textbook, the pros/cons, the examples from technical and artistic applications, and
the online resources provided in this section all serve as a good starting point for classroom discussion. This
topic also naturally segues into the broader professional responsibility discussed in Chapter 8.

The final chapters in Unit 4: Maintaining a Professional and Ethical Data Science Practice help the student
apply and adjust the specific techniques learned in the previous chapters to the real-life data analysis,
decision-making, and communication situations they will encounter professionally. Chapter 8 emphasizes the
importance of ethical considerations along each part of the cycle: data collection; data preparation, analysis,
and modeling; and reporting and visualization. Coverage of the issues in this chapter makes students aware of
the subjective and sensitive aspects of privacy and informed consent at every step in the process. At the
professional level, students learn more about the evolving standards for the relatively new field of data
science, which may differ among industries or between the United States and other countries.

Chapter 9 circles back to some of the statistical concepts introduced in Chapters 3 and 4, with an emphasis on
clear visual analysis of data trends. Chapter 9 provides a range of Python techniques to create boxplots and
histograms for univariate data; to create line charts and trend curves for time series; to graph binomial,
Poisson, and normal distributions; to generate heatmaps from geospatial data; and to create correlation
heatmaps from multidimensional data.

Chapter 10 brings the student back to the practical decision-making setting introduced in Chapter 1. Chapter
10 helps the student address how to tailor the data analysis and presentation to the audience and purpose,
how to validate the assumptions of a model, and how to write an effective executive summary.

The four Appendices (A–D) provide a practical set of references for Excel commands and commands for R
statistical software as well as Python commands and algorithms. Appendix A uses a baseball dataset from
Chapter 1 to illustrate basic Microsoft® Excel® software commands for manipulating, analyzing, summarizing,
and graphing data. Appendix B provides a brief overview of data analysis with the open-source statistical
computing package R (https://openstax.org/r/project), using a stock price example. Appendix C lists the
approximately 60 Python algorithms used in the textbook, and Appendix D lists the code and syntax for the
approximately 75 Python functions demonstrated in the textbook. Both Appendices C and D are organized in
a tabular format, in consecutive chapter order, hyperlinked to the first significant use of each Python algorithm
and function. (Instructors may find Appendices C and D especially useful in developing their teaching plan.)

Pedagogical Foundation
Because this is a practical, introductory-level textbook, math equations and code are presented clearly
throughout. Particularly in the core chapters, students are introduced to key mathematical concepts,
equations, and formulas, often followed by numbered Example Problems that encourage students to apply the
concepts just covered in a variety of situations. Technical illustrations and Python code feature boxes build on
and supplement the theory. Students are encouraged to try out the Python code from the feature boxes in the
Google Colaboratory (https://openstax.org/r/colabresearch) (Colab) platform.

The authors have included a diverse mix of data types and sources for analysis, illustration, and discussion
purposes. Some scenarios are fictional and/or internal to standard Python libraries, while other datasets come
from external, real-world sources, both corporate and government (such as Federal Reserve Economic Data
4 Preface

(FRED) (https://openstax.org/r/nasdaq1), Statista (https://openstax.org/r/statista1), and Nasdaq

(https://openstax.org/r/nasdaq)). Most scenarios are either summarized in an in-line table, or have datasets
provided in a downloadable student spreadsheet for import as a .CSV file (Chapter 1 also discusses the .JSON
format) and/or with a hyperlink to the external source. Some examples focus on scientific topics (e.g., the
“classic” Iris flower dataset, annual temperature changes), while other datasets reflect phenomena with more
nuanced socioeconomic issues (gender-based salary differences, cardiac disease markers in patients).

While the book’s foundational chapters illustrate practical “techniques and tools,” the more process-oriented
chapters iteratively build on and emphasize an underlying framework of professional, responsible, and ethical
data science practice. Chapter 1 refers the student to several national and international data science
organizations that are developing professional standards. Chapter 2 emphasizes avoiding bias in survey and
sample design. Chapter 8 discusses relevant privacy legislation. For further class exploration, Chapters 7 and 8
include online resources on mitigating bias and discrimination in machine learning models, including related
Python libraries such as HolisticAI (https://openstax.org/r/holistic) and Fairlens (https://openstax.org/r/
projectfairlens). Chapter 10 references several executive dashboards that support transparency in
government.

The Group Projects at the end of each chapter encourage students to apply the techniques and considerations
covered in the book using either datasets already provided or new data sources that they might receive from
their instructors or in their own research. For example, project topics include the following: collecting data on
animal extinction due to global warming (Chapter 2), predicting future trends in stock market prices (Chapter
5), diagnosing patients for liver disease (Chapter 7), and analyzing the severity of ransomware attacks (Chapter
8).

Key Features
The key in-chapter features, depending on chapter content and topics, may include the following:

• Learning Outcomes (LOs) to guide the student’s progress through the chapter
• Example Problems, demonstrating calculations and solutions in-line
• Python code boxes, providing sample input code for and output from Google Colab
• Note boxes providing instructional tips to help with the practical aspects of the math and coding
• Data tables from a variety of social science and industry settings
• Technical charts and heatmaps to visually demonstrate code output and variable relationships
• Exploring Further boxes, with additional resources and online examples to extend learning
• Mathematical formulas and equations
• Links to downloadable spreadsheet containing key datasets referenced in the chapter for easy
manipulation of data

End-of-chapter (EOC) elements, depending on chapter content and topics, may include the following:

• Key Terms
• Group Projects
• Chapter Review Questions
• Critical Thinking Questions
• Quantitative Problems

Answers [and Solutions] to Questions in the Book

The student-facing Answer Key at the end of the book provides the correct answer letter and text for Chapter
Review questions (multiple-choice). An Instructor Solution Manual (ISM) will be available for verified instructors
and downloadable from the restricted OpenStax Instructor Resources web page, with detailed solutions to
Quantitative Problems, sample answers for Critical Thinking questions, and a brief explanation of the correct
answer for Chapter Review questions. (Sample calculations, tables, code, or figures may be included, as

Access for free at openstax.org

 Preface 5

applicable.) An excerpt of the ISM, consisting of the solutions/sample answers for the odd-numbered
questions only, will also be available as a Student Solution Manual (SSM), downloadable from the public
OpenStax Student Resources web page. (Answers to the Group Projects are not provided, as they are
integrative, exploratory, open-ended assignments.)

About the Authors

Senior Contributing Authors

Senior Contributing Authors (left to right): Shaun V. Ault, Soohyun Nam Liao, Larry Musolino

Dr. Shaun V. Ault, Valdosta State University. Dr. Ault joined the Valdosta State University faculty in 2012,
serving as Department Head of Mathematics from 2017 to 2023 and Professor since 2021. He holds a PhD in
mathematics from The Ohio State University, a BA in mathematics from Oberlin College, and a Bachelor of
Music from the Oberlin Conservatory of Music. He previously taught at Fordham University and The Ohio State
University. He is a Certified Institutional Review Board Professional and holds membership in the Mathematical
Association of America, American Mathematical Society, and Society for Industrial and Applied Mathematics.
He has research interests in algebraic topology and computational mathematics and has published in a
number of peer-reviewed journal publications. He has authored two textbooks: Understanding Topology: A
Practical Introduction (Johns Hopkins University Press, 2018) and, with Charles Kicey, Counting Lattice Paths
Using Fourier Methods. Applied and Numerical Harmonic Analysis, Springer International (2019).

Dr. Soohyun Nam Liao, University of California San Diego. Dr. Liao joined the UC San Diego faculty in 2015,
serving as Assistant Teaching Professor since 2021. She holds PhD and MS degrees in computer science and
engineering from UC San Diego and a BS in electronics engineering from Seoul University, South Korea. She
previously taught at Princeton University and was an engineer at Qualcomm Inc. She focuses on computer
science (CS) education research as a means to support diversity and equity (DEI) in CS programs. Among her
recent co-authored papers is, with Yunyi She, Korena S. Klimczak, and Michael E. Levin, “ClearMind Workshop:
An ACT-Based Intervention Tailored for Academic Procrastination among Computing Students,” SIGCSE
(1) 2024: 1216-1222. She has received a National Science Foundation grant to develop a toolkit for A14All (data
science camps for high school students).

Larry Musolino, Pennsylvania State University. Larry Musolino joined the Penn State, Lehigh Valley, faculty
in 2015, serving as Assistant Teaching Professor of Mathematics since 2022. He received an MS in mathematics
from Texas A&M University, a MS in statistics from Rochester Institute of Technology (RIT), and MS degrees in
computer science and in electrical engineering, both from Lehigh University. He received his BS in electrical
engineering from City College of New York (CCNY). He previously was a Distinguished Member of Technical
Staff in semiconductor manufacturing at LSI Corporation. He is a member of the Penn State OER (Open
Educational Resources) Advisory Group and has authored a calculus open-source textbook. In addition, he co-
authored an open-source Calculus for Engineering workbook. He has contributed to several OpenStax
6 Preface

textbooks, authoring the statistics chapters in the Principles of Finance textbook and editing and revising
Introductory Statistics, 2e, and Introductory Business Statistics, 2e.

The authors wish to express their deep gratitude to Developmental Editor Ann West for her skillful editing and
gracious shepherding of this manuscript. The authors also thank Technical Editor Dhawani Shah (PhD
Statistics, Gujarat University) for contributing technical reviews of the chapters throughout the content
development process.

Contributing Authors
Wisam Bukaita, Lawrence Technological University
Aeron Zentner, Coastline Community College

Reviewers
Wisam Bukaita, Lawrence Technological University
Drew Lazar, Ball State University
J. Hathaway, Brigham Young University-Idaho
Salvatore Morgera, University of South Florida
David H. Olsen, Utah Tech University
Thomas Pfaff, Ithaca College
Jian Yang, University of North Texas
Aeron Zentner, Coastline Community College

Additional Resources
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Visit our academic integrity slider (https://view.genial.ly/61e08a7af6db870d591078c1/interactive-image-defining-academic-integrity-

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At OpenStax we are also developing resources supporting authentic learning experiences and assessment.
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 1
What Are Data and Data Science?

Figure 1.1 Petroglyphs are one of the earliest types of data generated by humanity, providing vital information about the daily life of
the people who created them. (credit: modification of work “Indian petroglyphs (~100 B.C. to ~1540 A.D.) (Newspaper Rock,
southeastern Utah, USA) 24” by James St. John/Flickr, CC BY 2.0)

Chapter Outline
1.1 What Is Data Science?
1.2 Data Science in Practice
1.3 Data and Datasets
1.4 Using Technology for Data Science
1.5 Data Science with Python

Introduction
Many of us use the terms “data” and “data science,” but not necessarily with a lot of precision. This chapter will
define data science terminology and apply the terms in multiple fields. The chapter will also briefly introduce
the types of technology (such as statistical software, spreadsheets, and programming languages) that data
scientists use to perform their work and will then take a deeper dive into the use of Python for data analysis.
The chapter should help you build a technical foundation so that you can practice the more advanced data
science concepts covered in future chapters.

1.1 What Is Data Science?

Learning Outcomes
By the end of this section, you should be able to:
• 1.1.1 Describe the goals of data science.
• 1.1.2 Explain the data science cycle and goals of each step in the cycle.
• 1.1.3 Explain the role of data management in the data science process.

Data science is a field of study that investigates how to collect, manage, and analyze data of all types in order
to retrieve meaningful information. Although we will describe data in more detail in Data and Datasets, you
can consider data to be any pieces of evidence or observations that can be analyzed to provide some insights.
10 1 • What Are Data and Data Science?

In its earliest days, the work of data science was spread across multiple disciplines, including statistics,
mathematics, computer science, and social science. It was commonly believed that the job of data collection,
management, and analysis would be carried out by different types of experts, with each job independent of
one another. To be more specific, data collection was considered to be the province of so-called domain
experts (e.g., doctors for medical data, psychologists for psychological data, business analysts for sales,
logistic, and marketing data, etc.) as they had a full context of the data; data management was for computer
scientists/engineers as they knew how to store and process data in computing systems (e.g., a single
computer, a server, a data warehouse); and data analysis was for statisticians and mathematicians as they
knew how to derive some meaningful insights from data. Technological advancement brought about the
proliferation of data, muddying the boundaries between these jobs, as shown in Figure 1.2. Now, it is expected
that a data scientist or data science team will have some expertise in all three domains.

Figure 1.2 The Field of Data Science

One good example of this is the development of personal cell phones. In the past, households typically had
only one landline telephone, and the only data that was generated with the telephone was the list of phone
numbers called by the household members. Today the majority of consumers own a smartphone, which
contains a tremendous amount of data: photos, social media contacts, videos, locations (usually), and perhaps
health data (with the consumers’ consent), among many other things.

Is the data from a smartphone solely collected by domain experts who are specialized in photos, videos, and
such? Probably not. They are automatically logged and collected by the smartphone system itself, which is
designed by computer scientists/engineers. For a health care scientist to collect data from many individuals in
the “traditional” way, bringing patients into a laboratory and taking vital signs regularly over a period of time
takes a lot of time and effort. A smartphone application is a more efficient and productive method, from a data
collection perspective.

Data science tasks are often described as a process, and this section provides an overview for each step of that
process.

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 1.1 • What Is Data Science? 11

The Data Science Cycle

Data science tasks follow a process, called the data science cycle, which includes problem definition, then
data collection, preparation, analysis, and reporting, as illustrated in Figure 1.3. See this animation about data
science (https://openstax.org/r/youtube), which describes the data science cycle in much the same way.

Figure 1.3 The Data Science Cycle

Although data collection and preparation may sound like simple tasks compared to the more important work
of analysis, they are actually the most time- and effort-consuming steps in the data science cycle. According to
a survey conducted by Anaconda (2020), data scientists spend about half of the entire process in data
collection and cleaning, while data analysis and communication take about a quarter to a third of the time
each, depending on the job.

Problem Definition, Data Collection, and Data Preparation

The first step in the data science cycle is a precise definition of the problem statement to establish clear
objectives for the goal and scope of the data analysis project. Once the problem has been well defined, the
data must be generated and collected. Data collection is the systematic process of gathering information on
variables of interest. Data is often collected purposefully by domain experts to find answers to predefined
problems. One example is data on customer responses to a product satisfaction survey. These survey
questions will likely be crafted by the product sales and marketing representatives, who likely have a specific
plan for how they wish to use the response data once it is collected.

Not all data is generated this purposefully, though. A lot of data around our daily life is simply a by-product of
our activity. These by-products are kept as data because they could be used by others to find some helpful
insights later. One example is our web search histories. We use a web search engine like Google to search for
information about our interests, and such activity leaves a history of the search text we used on the Google
server. Google employees can utilize the records of numerous Google users in order to analyze common
search patterns, present accurate search results, and potentially, to display relatable advertisements back to
the searchers.

Often the collected data is not in an optimal form for analysis. It needs to be processed somehow so that it can
be analyzed, in the phase called data preparation or data processing. Suppose you work for Google and want
to know what kind of food people around the globe search about the most during the night. You have users’
search history from around the globe, but you probably cannot use the search history data as is. The search
keywords will probably be in different languages, and users live all around the Earth, so nighttime will vary by
each user’s time zone. Even then, some search keywords would have some typos, simply not make sense, or
even remain blank if the Google server somehow failed to store that specific search history record. Note that
all these scenarios are possible, and therefore data preparation should address these issues so that the actual
analysis can draw more accurate results. There are many different ways to manage these issues, which we will
discuss more fully in Collecting and Preparing Data.

Data Analysis
Once the data is collected and prepared, it must be analyzed in order to discover meaningful insights, a
process called data analysis. There are a variety of data analysis methods to choose from, ranging from
simple ones like checking minimum and maximum values, to more advanced ones such as modelling a
dependent variable. Most of the time data scientists start with simple methods and then move into more
12 1 • What Are Data and Data Science?

advanced ones, based on what they want to investigate further. Descriptive Statistics: Statistical Measurements
and Probability Distributions and Inferential Statistics and Regression Analysis discuss when and how to use
different analysis methods. Time Series and Forecasting and Decision-Making Using Machine Learning Basics
discuss forecasting and decision-making.

Data Reporting
Data reporting involves the presentation of data in a way that will best convey the information learned from
data analysis. The importance of data reporting cannot be overemphasized. Without it, data scientists cannot
effectively communicate to their audience the insights they discovered in the data. Data scientists work with
domain experts from different fields, and it is their responsibility to communicate the results of their analysis
in a way that those domain experts can understand. Data visualization is a graphical way of presenting and
reporting data to point out the patterns, trends, and hidden insights; it involves the use of visual elements
such as charts, graphs, and maps to present data in a way that is easy to comprehend and analyze. The goal of
data visualization is to communicate information effectively and facilitate better decision-making. Data
visualization and basic statistical graphing, including how to create graphical presentations of data using
Python, are explored in depth in Visualizing Data. Further details on reporting results are discussed in
Reporting Results.

Data Management
In the early days of data analysis (when generated data was mostly structured and not quite so “big”), it was
possible to keep data in local storage (e.g., on a single computer or a portable hard drive). With this setup,
data processing and analysis was all done locally as well.

When so much more data began to be collected—much of it unstructured as well as structured—cloud-based

management systems were developed to store all the data on a designated server, outside a local computer. At
the same time, data scientists began to see that most of their time was being spent on data processing rather
than analysis itself. To address this concern, modern data management systems not only store the data itself
but also perform some basic processing on a cloud. These systems, referred to as data warehousing, store
and manage large volumes of data from various sources in a central location, enabling efficient retrieval and
analysis for business intelligence and decision-making. (Data warehousing is covered in more detail in
Handling Large Datasets.)

Today, enterprises simply subscribe to a cloud-warehouse service such as Amazon RedShift (which runs on the
Amazon Web Services) or Google BigQuery (which runs on the Google Cloud) instead of buying physical
storage and configuring data management/processing systems on their own. These services ensure the data
is safely stored and processed on the cloud, all without spending money on purchasing/maintaining physical
storage.

1.2 Data Science in Practice

Learning Outcomes
By the end of this section, you should be able to:
• 1.2.1 Explain the interdisciplinary nature of data science in various fields.
• 1.2.2 Identify examples of data science applications in various fields.
• 1.2.3 Identify current issues and challenges in the field of data science

While data science has adopted techniques and theories from fields such as math, statistics, and computer
science, its applications concern an expanding number of fields. In this section we introduce some examples of
how data science is used in business and finance, public policy, health care and medicine, engineering and
sciences, and sports and entertainment.

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 1.2 • Data Science in Practice 13

Data Science in Business

Data science plays a key role in many business operations. A variety of data related to customers, products,
and sales can be collected and generated within a business. These include customer names and lists of
products they have purchased as well as daily revenue. Business analytics investigate these data to launch new
products and to maximize the business revenue/profit.

Retail giant Walmart is known for using business analytics to improve the company’s bottom line. Walmart
collects multiple petabytes (1 petabyte = 1,024 terabytes) of unstructured data every hour from millions of
customers (commonly referred to as “big data”); as of 2024, Walmart’s customer data included roughly 255
million weekly customer visits (Statista, 2024). Walmart uses this big data to investigate consumer patterns
and adjust its inventories. Such analysis helps the company avoid overstocking or understocking and resulted
in an estimated online sales increase of between 10% and 15%, translating to an extra $1 billion in revenue
(ProjectPro, 2015). One often-reported example includes the predictive technology Walmart used to prepare
for Hurricane Frances in 2004. A week before the hurricane’s arrival, staff were asked to look back at their data
on sales during Hurricane Charley, which hit several weeks earlier, and then come up with some forecasts
about product demand ahead of Frances (Hays, 2004). Among other insights, the executives discovered that
strawberry Pop-Tart sales increased by about sevenfold during that time. As a result, in the days before
Hurricane Frances, Walmart shipped extra supplies of strawberry Pop-Tarts to stores in the storm’s path (Hays,
2004). The analysis also provided insights on how many checkout associates to assign at different times of the
day, where to place popular products, and many other sales and product details. In addition, the company has
launched social media analytics efforts to investigate hot keywords on social media and promptly make related
products available (ProjectPro, 2015).

Amazon provides another good example. Ever since it launched its Prime membership service, Amazon has
focused on how to minimize delivery time and cost. Like Walmart, it started by analyzing consumer patterns
and was able to place products close to customers. To do so, Amazon first divided the United States into eight
geographic regions and ensured that most items were warehoused and shipped within the same region; this
allowed the company to reduce the shipping time and cost. As of 2023, more than 76% of orders were shipped
from within the customer’s region, and items in same-day shipping facilities could be made ready to put on a
delivery truck in just 11 minutes (Herrington, 2023). Amazon also utilizes machine learning algorithms to
predict the demand for items in each region and have the highest-demand items available in advance at the
fulfillment center of the corresponding region. This predictive strategy has helped Amazon reduce the delivery
time for each product and extend the item selections for two-day shipping (Herrington, 2023).

Data science is utilized extensively in finance as well. Detecting and managing fraudulent transactions is now
done by automated machine learning algorithms (IABAC, 2023). Based on the customer data and the patterns
of past fraudulent activities, an algorithm can determine whether a transaction is fraudulent in real time.
Multiple tech companies, such as IBM and Amazon Web Services, offer their own fraud detection solutions to
their corporate clients. (For more information, see this online resource on Fraud Detection through Data
Analytics (https://openstax.org/r/iabac).)

Data Science in Engineering and Science

Various fields of engineering and science also benefit from data science. Internet of Things (IoT) is a good
example of a new technology paradigm that has benefited from data science. Internet of Things (IoT)
describes the network of multiple objects interacting with each other through the Internet. Data science plays
a crucial role in these interactions since behaviors of the objects in a network are often triggered by data
collected by another object in the network. For example, a smart doorbell or camera allows us to see a live
stream on our phone and alerts us to any unusual activity.

In addition, weather forecasting has always been a data-driven task. Weather analysts collect different
measures of the weather such as temperature and humidity and then make their best estimate for the
14 1 • What Are Data and Data Science?

weather in the future. Data science has made weather forecasting more reliable by adopting more
sophisticated prediction methods such as time-series analysis, artificial intelligence (AI), and machine learning
(covered in Time Series and Forecasting, Decision-Making Using Machine Learning Basics, and Deep Learning
and AI Basics). Such advancement in weather forecasting has also enabled engineers and scientists to predict
some natural disasters such as flood or wildfire and has enabled precision farming, with which agricultural
engineers can identify an optimal time window to plant, water, and harvest crops. For example, an agronomy
consultant, Ag Automation, has partnered with Hitachi to offer a solution that both automates data collection
and remotely monitors and controls irrigation for the best efficiency (Hitachi, 2023).

EXPLORING FURTHER

Using AI for Irrigation Control

See this Ag Automation video (https://openstax.org/r/youtube128) demonstrating the use of data collection
for controlling irrigation.

Data Science in Public Policy

Smart cities are among the most representative examples of the use of data science in public policy. Multiple
cities around the world, including Masdar City in the United Arab Emirates and Songdo in South Korea, have
installed thousands of data-collecting sensors used to optimize their energy consumption. The technology is
not perfect, and smart cities may not yet live up to their full potential, but many corporations and companies
are pursuing the goal of developing smart cities more broadly (Clewlow, 2024). The notion of a smart city has
also been applied on a smaller scale, such as to a parking lot, a building, or a street of lights. For example, the
city of San Diego installed thousands of sensors on the city streets to control the streetlights using data and
smart technology. The sensors measure traffic, parking occupancy, humidity, and temperature and are able to
turn on the lights only when necessary (Van Bocxlaer, 2020). New York City has adopted smart garbage bins
that monitor the amount of garbage in a bin, allowing garbage collection companies to route their collection
efforts more efficiently (Van Bocxlaer, 2020).

EXPLORING FURTHER

Sensor Networks to Monitor Energy Consumption

See how Songdo (https://openstax.org/r/youtube4) monitors energy consumption and safety with sensor
networks.

Data Science in Education

Data science also influences education. Traditional instruction, especially in higher education, has been
provided in a one-size-fits-all form, such as many students listening to a single instructor’s lecture in a
classroom. This makes it difficult for an instructor to keep track of each individual student’s learning progress.
However, many educational platforms these days are online and can produce an enormous amount of student
data, allowing instructors to investigate everyone's learning based on these collected data. For example, online
learning management systems such as Canvas (https://openstax.org/r/instructure) compile a grade book in
one place, and online textbooks such as zyBooks (https://openstax.org/r/zybooks) collect students’ mastery
level on each topic through their performance on exercises. All these data can be used to capture each
student’s progress and offer personalized learning experiences such as intelligent tutoring systems or
adaptive learning. ALEKS (https://openstax.org/r/aleks), an online adaptive learning application, offers
personalized material for each learner based on their past performance.

Access for free at openstax.org

 1.2 • Data Science in Practice 15

Data Science in Health Care and Medicine

The fields of health care and medicine also use data science. Often their goal is to offer more accurate
diagnosis and treatment using predictive analytics—statistical techniques, algorithms, and machine learning
that analyze historical data and make predictions about future events. Medical diagnosis and prescription
practices have traditionally been based on a patient’s verbal description of symptoms and a doctor’s or a
group of doctors’ experience and intuition; this new movement allows health care professionals to make
decisions that are more data-driven. Data-driven decisions became more feasible thanks to all the personal
data collected through personal gadgets—smartphones, smart watches, and smart bands. Such devices collect
daily health/activity records, and this in turn helps health care professionals better capture each patient’s
situation. All this work will enable patients to receive more accurate diagnoses along with more personalized
treatment regimens in the long run.

The Precision Medicine Initiative (https://openstax.org/r/obamawhitehouse) is a long-term research endeavor

carried out by the National Institutes of Health (NIH) and other research centers, with the goal of better
understanding how a person's genetics, environment, and lifestyle can help determine the best approach to
prevent or treat disease. The initiative aims to look at as much data as possible to care for a patient’s health
more proactively. For example, the initiative includes genome sequencing to look for certain mutations that
indicate a higher risk of cancer or other diseases.

Another application of data science in health focuses on lowering the cost of health care services. Using
historical records of patients’ symptoms and prescription, a chatbot that is powered by artificial intelligence
can provide automated health care advice. This will reduce the need for patients to see a pharmacist or doctor,
which in turn improves health care accessibility for those who are in greater need.

EXPLORING FURTHER

Big Data In Health Care

The 2015 launch of the National Institutes of Health Precision Medicine Initiative was documented in One
Woman’s Quest to Cure Her Fatal Brain Disease (https://openstax.org/r/youtubevk). “Promise of Precision
Medicine” signaled a new approach to health care in the United States—one heavily reliant on big data.

Data Science in Sports and Entertainment

Data science is prevalent in the sports and the entertainment industry as well. Sports naturally produce much
data—about the player, positions, teams, seasons, and so on. Therefore, just as there is the concept of
business analytics, the analysis of such data in sports is called sports analytics. For example, the Oakland
Athletics baseball team famously analyzed player recruitment for the 2002 season. The team’s management
adapted a statistical approach referred to as sabermetrics to recruit and position players. With sabermetrics,
the team was able to identify critical yet traditionally overlooked metrics such as on-base percentage and
slugging percentage. The team, with its small budget compared to other teams, recruited a number of
undervalued players with strong scores on these metrics, and in the process, they became one of the most
exciting teams in baseball that year, breaking the American League record for 20 wins in a row. Does this story
sound familiar? This story was so dramatic that Michael Lewis wrote a book about it, which was also made into
a movie: Moneyball.
16 1 • What Are Data and Data Science?

EXPLORING FURTHER

The Sabermetrics YouTube Channel

Sabermetrics is so popular that there is a YouTube channel devoted to it: Simple Sabermetrics
(https://openstax.org/r/simplesabermetrics), with baseball animations and tutorials explaining how data
impacts the way today's game is played behind the scenes.

In the entertainment industry, data science is commonly used to make data-driven, personalized suggestions
that satisfy consumers known as recommendation systems. One example of a recommendation system is on
video streaming services such as Netflix. Netflix Research considers subscribers’ watch histories, satisfaction
with the content, and interaction records (e.g., search history). Their goal is to make perfect personalized
recommendations despite some challenges, including the fact that subscribers themselves often not do not
know what they want to see.

EXPLORING FURTHER

Careers in Data Science

As you advance in your data science training, consider the many professional options in this evolving field.
This helpful graphic from edX (https://openstax.org/r/edx) distinguishes data analyst vs. data science paths.
This Coursera article (https://openstax.org/r/coursera) lists typical skill sets by role. Current practitioner
discussions are available on forums such as Reddit’s r/data science (https://openstax.org/r/reddit).

Trends and Issues in Data Science

Technology has made it possible to collect abundant amounts of data, which has led to challenges in the
processing and analyzing of that data. But technology comes to the rescue again! Data scientists now use
machine learning to better understand the data, and artificial intelligence can make an automated, data-
driven decision on a task. Decision-Making Using Machine Learning Basics and Deep Learning and AI Basics
will cover the details of machine learning and artificial intelligence.

With these advances, many people have raised concerns about ethics and privacy. Who is allowed to collect
these data, and who has access to them? None of us want someone else to use our personal data (e.g., contact
information, health records, location, photos, web search history) without our consent or without knowing the
risk of sharing our data. Machine learning algorithms and artificial intelligence are trained to make a decision
based on the past data, and when the past data itself inherits some bias, the trained machine learning
algorithms and artificial intelligence will make biased decisions as well. Thus, carefully attending to the process
of collecting data and evaluating the bias of a trained results is critical. Ethics Throughout the Data Science
Cycle will discuss these and other ethical concerns and privacy issues in more depth.

1.3 Data and Datasets

Learning Outcomes
By the end of this section, you should be able to:
• 1.3.1 Define data and dataset.
• 1.3.2 Differentiate among the various data types used in data science.
• 1.3.3 Identify the type of data used in a dataset.
• 1.3.4 Discuss an item and attribute of a dataset.
• 1.3.5 Identify the different data formats and structures used in data science.

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 1.3 • Data and Datasets 17

What Is Data Science? and Data Science in Practice introduced the many varieties of and uses for data science
in today’s world. Data science allows us to extract insights and knowledge from data, driving decision-making
and innovation in business, health care, entertainment, and so on. As we’ve seen, the field has roots in math,
statistics, and computer science, but it only began to emerge as its own distinct field in the early 2000s with
the proliferation of digital data and advances in computing power and technology. It gained significant
momentum and recognition around the mid to late 2000s with the rise of big data and the need for
sophisticated techniques to analyze and derive insights from large and complex datasets. Its evolution since
then has been rapid, and as we can see from the previous discussion, it is quickly becoming a cornerstone of
many industries and domains.

Data, however, is not new! Humans have been collecting data and generating datasets from the beginning of
time. This started in the Stone Age when people carved some shapes and pictures, called petroglyphs, on rock.
The petroglyphs provide insights on how animals looked and how they carried out their daily life, which is
valuable “data” for us. Ancient Egyptians invented a first form of paper—papyrus—in order to journal their
data. Papyrus also made it easier to store data in bulk, such as listing inventories, noting financial transactions,
and recording a story for future generations.

Data
“Data” is the plural of the Latin word “datum,” which translates as something that is given or used and is often
used to mean a single piece of information or a single point of reference in a dataset. When you hear the word
“data,” you may think of some sort of “numbers.” It is true that numbers are usually considered data, but there
are many other forms of data all around us. Anything that we can analyze to compile information—high-level
insights—is considered data.

Suppose you are debating whether to take a certain course next semester. What process do you go through in
order to make your decision? First, you might check the course evaluations, as shown in Table 1.1.

Semester Instructor Class Size Rating

Not
Fall 2020 A 100 recommended
at all
Highly
Spring 2021 A 50
recommended
Not quite
Fall 2021 B 120
recommended
Highly
Spring 2022 B 40
recommended
Fall 2022 A 110 Recommended
Highly
Spring 2023 B 50
recommended

Table 1.1 Course Evaluation Records

The evaluation record consists of four kinds of data, and they are grouped as columns of the table: Semester,
Instructor, Class Size, and Rating. Within each column there are six different pieces of data, located at each
row. For example, there are six pieces of text data under the Semester column: “Fall 2020,” “Spring 2021,” “Fall
2021,” “Spring 2022,” “Fall 2022,” and “Spring 2023.”

The course evaluation ratings themselves do not provide an idea on whether to take the course next semester.
The ratings are just a phrase (e.g., “Highly recommended” or “Not quite recommended”) that encodes how
18 1 • What Are Data and Data Science?

recommended the course was in that semester. You need to analyze them to come up with a decision!

Now let’s think about how to derive the information from these ratings. You would probably look at all the
data, including when in the semester the course was offered, who the instructor is, and class size. These
records would allow you to derive information that would help you decide “whether or not to take the course
next semester.”

EXAMPLE 1.1

Problem

Suppose you want to decide whether or not to put on a jacket today. You research the highest
temperatures in the past five days and determine whether you needed a jacket on each day. In this
scenario, what data are you using? And what information are you trying to derive?

Solution

Temperature readings and whether you needed a jacket on each of the past five days are two kinds of data
you are referring to. Again, they do not indicate anything related to wearing a jacket today. They are simply
five pairs of numbers (temperature) and yes/no (whether you needed a jacket) records, with each pair
representing a day. Using these data, you are deriving information that you can analyze to help you decide
whether to wear a jacket today.

Types of Data
The previous sections talked about how much our daily life is surrounded by data, how much our daily life
itself produces new data, and how often we make data-driven decisions without even noticing it. You might
have noticed that data comes in various types. Some data are quantitative, which means that they are
measured and expressed using numbers. Quantitative data deals with quantities and amounts and is usually
analyzed using statistical methods. Examples include numerical measurements like height, weight,
temperature, heart rate, and sales figures. Qualitative data are non-numerical data that generally describe
subjective attributes or characteristics and are analyzed using methods such as thematic analysis or content
analysis. Examples include descriptions, observations, interviews, and open-ended survey responses (as we’ll
see in Survey Design and Implementation) that address unquantifiable details (e.g., photos, posts on Reddit).
The data types often dictate methods for data analysis, so it is important to be able to identify a type of data.
Thus, this section will take a further dive into types of data.

Let’s revisit our previous example about deciding whether to take a certain course next semester. In that
example, we referred to four pieces of data. They are encoded in different types such as numbers, words, and
symbols.

1. The semester the course was offered—Fall 2020, Spring 2021, …, Fall 2022, Spring 2023
2. The instructor—A and B
3. The class size—100, 50, 120, 40, 110, 50
4. The course rating—“Not recommended at all,” …, “Highly recommended”

There are two primary types of quantitative data—numeric and categorical—and each of these can be divided
into a few subtypes. Numeric data is represented in numbers that indicate measurable quantities. It may be
followed by some symbols to indicate units. Numeric data is further divided into continuous data and discrete
data. With continuous data, the values can be any number. In other words, a value is chosen from an infinite
set of numbers. With discrete data, the values follow a specific precision, which makes the set of possible
values finite.

From the previous example, the class size 100, 150, etc. are numbers with the implied unit “students.” Also,

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 1.3 • Data and Datasets 19

they indicate measurable quantities as they are head counts. Therefore, the class size is numeric data. It is also
continuous data since the size numbers seem to be any natural numbers and these numbers are chosen from
an infinite set of numbers, the set of natural numbers. Note that whether data is continuous (or discrete) also
depends on the context. For example, the same class size data can be discrete if the campus enforces all
classes to be 200 seats or less. Such restriction makes the class size values be chosen from a finite set of 200
numbers: 1, 2, 3, …, 198, 199, 200.

Categorical data is represented in different forms such as words, symbols, and even numbers. A categorical
value is chosen from a finite set of values, and the value does not necessarily indicate a measurable quantity.
Categorical data can be divided into nominal data and ordinal data. For nominal data, the set of possible
values does not include any ordering notion, whereas with ordinal data, the set of possible values includes an
ordering notion.

The rest—semester, instructor, and ratings—are categorical data. They are represented in symbols (e.g., “Fall
2020,” “A”) or words (e.g., “Highly recommended”), and these values are chosen from the finite set of those
symbols and words (e.g., A vs. B). The former two data are nominal since the semester and instructor do not
have orders to follow, while the latter is ordinal since there is a notion of degree (Not recommended at all ~
Highly recommended). You may argue that the semester could have chronological ordering: Fall 2020 comes
before Spring 2021, Fall 2021 follows Fall 2020. If you want to value that notion for your analysis, you could
consider the semester data to be ordinal as well—the chronological ordering is indeed critical when you are
looking at a time-series dataset. You will learn more about that in Time Series and Forecasting.

EXAMPLE 1.2

Problem

Consider the jacket scenario in Example 1.1. In that example, we referred to two kinds of data:

1. The temperature during past three days—90°F, 85°F, …

2. On each of those days, whether you needed a jacket—Yes, No, ...

What is the type of each data?

Solution

The temperatures are numbers followed by the unit degrees Fahrenheit (°F). Also, they indicate measurable
quantities as they are specific readings from a thermometer. Therefore, the temperature is numeric data.
They are also continuous data since they can be any real number, and the set of real numbers is infinite.

The other type of data—whether or not you needed a jacket—is categorical data. Categorical data are
represented in symbols (Yes/No), and the values are chosen from the finite set of those symbols. They are
also nominal since Yes/No does not have ordering to follow.

Datasets
A dataset is a collection of observations or data entities organized for analysis and interpretation, as shown in
Table 1.1. Many datasets can be represented as a table where each row indicates a unique data entity and each
column defines the structure of the entities.

Notice that the dataset we used in Table 1.1 has six entities (also referred to as items, entries, or instances),
distinguished by semester. Each entity is defined by a combination of four attributes or characteristics (also
known as features or variables)—Semester, Instructor, Class Size, and Rating. A combination of features
characterizes an entry of a dataset.

Although the actual values of the attributes are different across entities, note that all entities have values for
20 1 • What Are Data and Data Science?

the same four attributes, which makes them a structured dataset. As a structured dataset, these items can be
listed as a table where each item is listed along the rows of the table.

By contrast, an unstructured dataset is one that lacks a predefined or organized data model. While
structured datasets are organized in a tabular format with clearly defined fields and relationships,
unstructured data lacks a fixed schema. Unstructured data is often in the form of text, images, videos, audio
recordings, or other content where the information doesn't fit neatly into rows and columns.

There are plenty of unstructured datasets. Indeed, some people argue there are more unstructured datasets
than structured ones. A few examples include Amazon reviews on a set of products, Twitter posts last year,
public images on Instagram, popular short videos on TikTok, etc. These unstructured datasets are often
processed into a structured one so that data scientists can analyze the data. We’ll discuss different data
processing techniques in Collecting and Preparing Data.

EXAMPLE 1.3

Problem

Let’s revisit the jacket example: deciding whether to wear a jacket to class. Suppose the dataset looks as
provided in Table 1.2:

Needed a
Date Temperature
Jacket?
Oct. 10 80°F No
Oct. 11 60°F Yes
Oct. 12 65°F Yes
Oct. 13 75°F No

Table 1.2 Jacket Dataset

Is this dataset structured or unstructured?

Solution

It is a structured dataset since 1) every individual item is in the same structure with the same three
attributes—Date, Temperature, and Needed a Jacket—and 2) each value strictly fits into a cell of a table.

EXAMPLE 1.4

Problem

How many entries and attributes does the dataset in the previous example have?

Solution

The dataset has four entries, each of which is identified with a specific date (Oct. 10, Oct. 11, Oct. 12, Oct.
13). The dataset has three attributes—Date, Temperature, Needed a Jacket.

Access for free at openstax.org

 1.3 • Data and Datasets 21

EXAMPLE 1.5

Problem

A dataset has a list of keywords that were searched on a web search engine in the past week. Is this dataset
structured or unstructured?

Solution

The dataset is an unstructured dataset since each entry in the dataset can be a freeform text: a single word,
multiple words, or even multiple sentences.

EXAMPLE 1.6

Problem

The dataset from the previous example is processed so that now each search record is summarized as up to
three words, along with the timestamp (i.e., when the search occurred). Is this dataset structured or
unstructured?

Solution

It is a structured dataset since every entry of this dataset is in the same structure with two attributes: a
short keyword along with the timestamp.

Dataset Formats and Structures (CSV, JSON, XML)

Datasets can be stored in different formats, and it’s important to be able to recognize the most commonly
used formats. This section covers three of the most often used formats for structured datasets—comma-
separated values (CSV), JavaScript Object Notation (JSON), and Extensible Markup Language (XML). While
CSV is the most intuitive way of encoding a tabular dataset, much of the data we would collect from the web
(e.g., websites, mobile applications) is stored in the JSON or XML format. The reason is that JSON is the most
suitable for exchanging data between a user and a server, and XML is the most suitable for complex dataset
due to its hierarchy-friendly nature. Since they all store data as plain texts, you can open them using any
typical text editors such as Notepad, Visual Studio Code, Sublime Text, or VI editor.

Table 1.3 summarizes the advantages and disadvantages of CSV, JSON, and XML dataset formats. Each of these
is described in more detail below.
22 1 • What Are Data and Data Science?

Dataset Format Pros Cons Typical Use

CSV • Simple • Difficult to add • Tabular data
metadata
• Difficult to parse if
there are special
characters
• Flat structure

JSON • Simple • Difficult to add • Data that needs to

• Compatible with metadata be exchanged
many languages • Cannot leave between a user and
• Easy to parse comments a server

XML • Structured (so more • Verbose • Hierarchical data

readable) • Complex structure structures
• Possible to add with tags
metadata

Table 1.3 Summary of the CSV, JSON, and XML formats

EXPLORING FURTHER

Popular and Reliable Databases to Search for Public Datasets

Multiple online databases offer public datasets for free. When you want to look for a dataset of interest, the
following sources can be your initial go-to.

Government data sources include:

Data.gov (https://openstax.org/r/datagov)

Bureau of Labor Statistics (BLS) (https://openstax.org/r/blsgov1)

National Oceanic and Atmospheric Administration (NOAA) (https://openstax.org/r/noaagov)

World Health Organization (WHO) (https://openstax.org/r/who)

Some reputable nongovernment data sources are:

Kaggle (https://openstax.org/r/kaggle1)

Statista (https://openstax.org/r/statista)

Pew Research Center (https://openstax.org/r/pewresearch)

Comma-Separated Values (CSV)

The CSV stores each item in the dataset in a single line. Variable values for each item are listed all in one line,
separated by commas (“,”). The previous example about signing up for a course can be stored as a CSV file.
Figure 1.4 shows how the dataset looks when opened with a text editor (e.g., Notepad, TextEdit, MS Word,
Google Doc) or programming software in the form of a code editor (e.g., Sublime Text, Visual Studio Code,
XCode). Notice that commas are used to separate the attribute values within a single line (see Figure 1.4).

Access for free at openstax.org

 1.3 • Data and Datasets 23

Figure 1.4 ch1-courseEvaluations.csv Opened with Visual Studio Code

COMMA FOR NEW LINE?

There is some flexibility on how to end a line with CSV files. It is acceptable to end with or without commas,
as some software or programming languages automatically add a comma when generating a CSV dataset.

CSV files can be opened with spreadsheet software such as MS Excel and Google Sheets. The spreadsheet
software visualizes CSV files more intuitively in the form of a table (see Figure 1.5). We will cover the basic use
of Python for analyzing CSV files in Data Science with Python.

Figure 1.5 ch1-courseEvaluations.csv Opened with Microsoft Excel (Used with permission from Microsoft)

HOW TO DOWNLOAD AND OPEN A DATASET FROM THE CH1-DATA SPREADSHEET IN THIS TEXT

A spreadsheet file accompanies each chapter of this textbook. The files include multiple tabs corresponding
to a single dataset in the chapter. For example, the spreadsheet file for this chapter (https://openstax.org/r/
spreadsheet4) is shown in Figure 1.6. Notice that it includes multiple tabs with the names
“ch1-courseEvaluations.csv,” “ch1-cancerdoc.csv,” and “ch1-riris.csv,” which are the names of each dataset.
24 1 • What Are Data and Data Science?

Figure 1.6 The dataset spreadsheet file for Chapter 1 (Used with permission from Microsoft)

To save each dataset as a separate CSV file, choose the tab of your interest and select File > Save As ... > CSV
File Format. This will only save the current tab as a CSV file. Make sure the file name is set correctly; it may
have used the name of the spreadsheet file—“ch1-data.xlsx” in this case. You should name the generated
CSV file as the name of the corresponding tab. For example, if you have generated a CSV file for the first tab
of “ch1-data.xlsx,” make sure the generated file name is “ch1-courseEvaluations.csv.” This will prevent future
confusion when following instructions in this textbook.

JavaScript Object Notation (JSON)

JSON uses the syntax of a programming language named JavaScript. Specifically, it follows JavaScript’s object
syntax. Don’t worry, though! You do not need to know JavaScript to understand the JSON format.

Figure 1.7 provides an example of the JSON representation of the same dataset depicted in Figure 1.6.

Figure 1.7 CourseEvaluations.json Opened with Visual Studio Code

Notice that the JSON format starts and ends with a pair of curly braces ({}). Inside, there are multiple pairs of
two fields that are separated by a colon (:). These two fields that are placed on the left and right of the colon
are called a key and value, respectively,—key : value. For example, the dataset in Figure 1.7 has five pairs of
key-values with the key "Semester": "Fall 2020", "Semester": "Spring 2021", "Semester": "Fall
2021", "Semester": "Spring 2022", "Semester": "Fall 2022", and "Semester": "Spring 2023".

CourseEvaluations.json (https://openstax.org/r/filed1v) has one key-value pair at the highest level:

"Members": [...]. You can see that each item of the dataset is listed in the form of an array or list under the
key "Members". Inside the array, each item is also bound by curly braces and has a list of key-value pairs,
separated by commas. Keys are used to describe attributes in the dataset, and values are used to define the
corresponding values. For example, the first item in the JSON dataset above has four keys, each of which maps
to each attribute—Semester, Instructor, Class Size, and Rating. Their values are "Fall 2020", "A", 100, and
"Not recommended at all".

Extensible Markup Language (XML)

The XML format is like JSON, but it lists each item of the dataset using different symbols named tags. An XML
tag is any block of text that consists of a pair of angle brackets (< >) with some text inside. Let’s look at the
example XML representation of the same dataset in Figure 1.8. Note that the screenshot of

Access for free at openstax.org

 1.3 • Data and Datasets 25

CourseEvaluations.xml below only includes the first three items in the original dataset.

Figure 1.8 ch1-courseEvaluations.xml with the First Three Entries Only, Opened with Visual Studio Code

CourseEvaluations.xml lists each item of the dataset between a pair of tags, <members> and </members>.
Under <members>, each item is defined between <evaluation> and </evaluation>. Since the dataset in
Figure 1.8 has three items, we can see three blocks of <evaluation> ... </evaluation>. Each item has four
attributes, and they are defined as different XML tags as well—<semester>, <instructor>, <classsize>,
and <rating>. They are also followed by closing tags such as </semester>, </instructor>, </classsize>,
and </rating>.

PubMed datasets (https://openstax.org/r/pubmed1) provides a list of articles that are published in the National
Library of Medicine in XML format. Click Annual Baseline and download/open any .xml file. Note that all the
.xml files are so big that they are compressed to .gz files. However, once you download one and attempt to
open it by double-clicking, the file will automatically be decompressed and open. You will see a bunch of XML
tags along with information about numerous publications, such as published venue, title, published date, etc.

XML and Image Data

The XML format is also commonly used as an attachment to some image data. It is used to note
supplementary information about the image. For example, the Small Traffic Light Dataset
(https://openstax.org/r/traffic) in Figure 1.9 comes with a set of traffic light images, placed in one of the three
directories: JPEGImages, train_images, and valid_images. Each image directory is accompanied with
another directory just for annotations such as Annotations, train_annotations, and
valid_annotations.
26 1 • What Are Data and Data Science?

Figure 1.9 The Directory Structure of the Small Traffic Light Dataset

The annotation directories have a list of XML files, each of which corresponds to an image file with the same
filename inside the corresponding image directory (Figure 1.10). Figure 1.11 shows that the first XML file in the
Annotations directory includes information about the .jpg file with the same filename.

Figure 1.10 List of XML Files under the Annotations Directory in the Small Traffic Light Dataset
(source: “Small Traffic Light Dataset,” https://www.kaggle.com/datasets/sovitrath/small-traffic-light-dataset-xml-format)

Figure 1.11 2020-03-30 11_30_03.690871079.xml, an Example XML file within the Small Traffic Light Dataset (Source: “Small Traffic
Light Dataset,” https://www.kaggle.com/datasets/sovitrath/small-traffic-light-dataset-xml-format)

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 1.3 • Data and Datasets 27

JSON and XML Dataset Descriptions

Both JSON and XML files often include some description(s) of the dataset itself as well (known as metadata),
and they are included as a separate entry in the file ({} or <>). In Figure 1.12 and Figure 1.13, the actual data
entries are listed inside “itemData” and <data>, respectively. The rest are used to provide background
information on the dataset. For example:

• “creationDateTime”: describes when the dataset was created.

• <name> is used to write the name of this dataset.
• <metadata> is used to describe each column name of the dataset along with its data type.

Figure 1.12 An Example JSON File with Metadata

Figure 1.13 An Example XML Dataset with Metadata

The Face Mask Detection (https://openstax.org/r/andrewmvd) dataset has a set of images of human faces with
masks on. It follows a similar structure as well. The dataset consists of two directories—annotations and
images. The former is in the XML format. The name of each XML file includes any text description about the
28 1 • What Are Data and Data Science?

image with the same filename. For example, “maksssksksss0.xml” includes information on
“maksssksksss0.png.”

EXAMPLE 1.7

Problem

The Iris Flower dataset (ch1-iris.csv (https://openstax.org/r/filed)) is a classic dataset in the field of data
1
analysis. Download this dataset and open it with a code editor (e.g., Sublime Text, XCode, Visual Studio
Code). (We recommend that if you do not have any code editor installed, you install one. All three of these
editors are quick and easy to install.) Now, answer these questions:

• How many items are there in the dataset?

• How many attributes are there in the dataset?
• What is the second attribute in the dataset?

Solution

There are 151 rows in the dataset with the header row at the top, totaling 150 items. There are five
attributes listed across columns: sepal_length, sepal_width, petal_length, petal_width, species.
The second attribute is sepal_width.

EXAMPLE 1.8

Problem

The Jeopardy dataset (ch1-jeopardy.json (https://openstax.org/r/filed15)) is formatted in JSON. Download

and open it with a code editor (e.g., Notepad, Sublime Text, Xcode, Visual Studio Code).

• How many items are there in the dataset?

• How many attributes are there in the dataset?
• What is the third item in the dataset?

Solution

There are 409 items in the dataset, and each item has seven attributes: “category”, “air_date”,
“question”, “value”, “answer”, “round”, and “show_number”. The third item is located at index 2 of the first
list as shown in Figure 1.14.

Figure 1.14 The Third Item in the Jeopardy Dataset

1 The Iris Flower dataset was introduced by the British statistician and biologist Ronald Fisher in his 1936 paper “The Use of Multiple
Measurements in Taxonomic Problems.” This work became a landmark study in the use of multivariate data in classification
problems and frequently makes an appearance in data science as a convenient test case for machine learning and neural network
algorithms. The Iris Flower dataset is often used as a beginner's dataset to demonstrate various techniques, such as classification of
algorithms, formatted in CSV.

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 1.4 • Using Technology for Data Science 29

1.4 Using Technology for Data Science

Learning Outcomes
By the end of this section, you should be able to:
• 1.4.1 Explain how statistical software can help with data analysis.
• 1.4.2 Explain the uses of different programs and programming languages for data manipulation,
analysis, and visualizations.
• 1.4.3 Explain the uses of various data analysis tools used in data science applications.

Technology empowers data analysts, researchers, and organizations to leverage data, extract actionable
insights, and make decisions that optimize processes and improve outcomes in many areas of our lives.
Specifically, technology provides the tools, platforms, and algorithms that enable users to efficiently process
and analyze data—especially complex datasets. The choice of technology used for a data science project will
vary depending on the goals of the project, the size of the datasets, and the kind of analysis required.

Spreadsheet Programs
Spreadsheet programs such as Excel and Google Sheets are software applications consisting of electronic
worksheets with rows and columns where data can be entered, manipulated, and calculated. Spreadsheet
programs offer a variety of functions for data manipulation and can be used to easily create charts and tables.
Excel is one of the most widely used spreadsheet programs, and as part of Microsoft Office, it integrates well
with other Office products. Excel was first released by Microsoft in 1987, and it has become one of the most
popular choices for loading and analyzing tabular data in a spreadsheet format. You are likely to have used
Excel in some form or other —perhaps to organize the possible roommate combinations in your dorm room or
to plan a party, or in some instructional context. We refer to the use of Excel to manipulate data in some of the
examples of this text because sometimes a spreadsheet is simply the easiest way to work with certain
datasets. (See Appendix A: Review of Excel for Data Science for a review of Excel functionality.)

Google Sheets is a cloud-based spreadsheet program provided by Google as part of the Google Workspace.
Because it is cloud-based, it is possible to access spreadsheets from any device with an internet connection.
This accessibility allows for collaboration and real-time updates among multiple users, enhancing
communication within a team and making it ideal for team projects or data sharing among colleagues. Users
can leave comments, track changes, and communicate within the spreadsheet itself.

The user interfaces for both Excel and Google Sheets make these programs very user-friendly for many
applications. But these programs have some limitations when it comes to large databases or complex
analyses. In these instances, data scientists will often turn to a programming language such as Python, R, or
SPSS.

Programming Languages
A programming language is a formal language that consists of a set of instructions or commands used to
communicate with a computer and to instruct it to perform specific tasks that may include data manipulation,
computation, and input/output operations. Programming languages allow developers to write algorithms,
create software applications, and automate tasks and are better suited than spreadsheet programs to handle
complex analyses.

Python and R are two of the most commonly used programming languages today. Both are open-source
programming languages. While Python started as a general-purpose language that covers various types of
tasks (e.g., numerical computation, data analysis, image processing, and web development), R is more
specifically designed for statistical computing and graphics. Both use simple syntax compared to conventional
programming languages such as Java or C/C++. They offer a broad collection of packages for data
manipulation, statistical analysis, visualization, machine learning, and complex data modeling tasks.
30 1 • What Are Data and Data Science?

We have chosen to focus on Python in this text because of its straightforward and intuitive syntax, which
makes it especially easy for beginners to learn and apply. Also, Python skills can apply to a wide range of
computing work. Python also contains a vast network of libraries and frameworks specifically designed for
data analysis, machine learning, and scientific computing. As we’ll see, Python libraries such as NumPy
(https://openstax.org/r/nump), Pandas (https://openstax.org/r/panda), Matplotlib (https://openstax.org/r/
matplot), and Seaborn (https://openstax.org/r/seabo) provide powerful tools for data manipulation,
visualization, and machine learning tasks, making Python a versatile choice for handling datasets. You’ll find
the basics of R and various R code examples in Appendix B: Review of R Studio for Data Science. If you want to
learn how to use R, you may want to practice with RStudio (https://openstax.org/r/posit1), a commonly used
software application to edit/run R programs.

PYTHON IN EXCEL

Microsoft recently launched a new feature for Excel named “Python in Excel.” This feature allows a user to
run Python code to analyze data directly in Excel. This textbook does not cover this feature, but instead
presents Python separately, as it is also crucial for you to know how to use each tool in its more commonly
used environment. If interested, refer to Microsoft’s announcement (https://openstax.org/r/youtu).

EXPLORING FURTHER

Specialized Programming Languages

Other programming languages are more specialized for a particular task with data. These include SQL,
Scala, and Julia, among others, as briefly described in this article on “The Nine Top Programming Languages
for Data Science (https://openstax.org/r/9top).”

Other Data Analysis/Visualization Tools

There are a few other data analysis tools that are strong in data visualization. Tableau (https://openstax.org/r/
tableau1) and PowerBI (https://openstax.org/r/micro) are user-friendly applications for data visualization. They
are known for offering more sophisticated, interactive visualizations for high-dimensional data. They also offer
a relatively easy user interface for compiling an analysis dashboard. Both allow users to run a simple data
analysis as well before visualizing the results, similar to Excel.

In general, data visualization aims to make complex data more understandable and usable. The tools and
technology described in this section offer a variety of ways to go about creating visualizations that are most
accessible. Refer to Visualizing Data for a deeper discussion of the types of visualizations—charts, graphs,
boxplots, histograms, etc.—that can be generated to help find the meaning in data.

EXPLORING FURTHER

Evolving Professional Standards

Data science is a field that is changing daily; the introduction of artificial intelligence (AI) has increased this
pace. Technological, social, and ethical challenges with AI are discussed in Natural Language Processing,
and ethical issues associated with the whole data science process, including the use of machine learning
and artificial intelligence, are covered in Ethics Throughout the Data Science Cycle. A variety of data science
professional organizations are working to define and update process and ethical standards on an ongoing
basis. Useful references may include the following:

Access for free at openstax.org

 1.5 • Data Science with Python 31

• Initiative for Analytics and Data Science Standards (IADSS) (https://openstax.org/r/iadss1)

• Data Science Association (DSA) (https://openstax.org/r/datascienceassn1)
• Association of Data Scientists (ADaSci) (https://openstax.org/r/adasci1)

1.5 Data Science with Python

Learning Outcomes
By the end of this section, you should be able to
• 1.5.1 Load data to Python.
• 1.5.2 Perform basic data analysis using Python.
• 1.5.3 Use visualization principles to graphically plot data using Python.

Multiple tools are available for writing and executing Python programs. Jupyter Notebook is one convenient
and user-friendly tool. The next section explains how to set up the Jupyter Notebook environment using
Google Colaboratory (Colab) and then provides the basics of two open-source Python libraries named Pandas
and Matplotlib. These libraries are specialized for data analysis and data visualization, respectively.

EXPLORING FURTHER

Python Programming
In the discussion below, we assume you are familiar with basic Python syntax and know how to write a
simple program using Python. If you need a refresher on the basics, please refer to Das, U., Lawson, A.,
Mayfield, C., & Norouzi, N. (2024). Introduction to Python Programming. OpenStax. https://openstax.org/
books/introduction-python-programming/pages/1-introduction (https://openstax.org/r/page1).

Jupyter Notebook on Google Colaboratory

Jupyter Notebook is a web-based environment that allows you to run a Python program more interactively,
using programming code, math equations, visualizations, and plain texts. There are multiple web applications
or software you could use to edit a Jupyter Notebook, but in this textbook we will use Google’s free application
named Google Colaboratory (Colab) (https://openstax.org/r/colab1), often abbreviated as Colab. It is a cloud-
based platform, which means that you can open, edit, run, and save a Jupyter Notebook on your Google Drive.

Setting up Colab is simple. On your Google Drive, click New > More. If your Google Drive has already installed
Colab before, you will see Colaboratory under More. If not, click “Connect more apps” and install Colab by
searching “Colaboratory” on the app store (Figure 1.15). For further information, see the Google Colaboratory
Ecosystem (https://openstax.org/r/1pp) animation.
32 1 • What Are Data and Data Science?

Figure 1.15 Install Google Colaboratory (Colab)

Now click New > More > Google Laboratory. A new, empty Jupyter Notebook will show up as in Figure 1.16.

Figure 1.16 Google Colaboratory Notebook

The gray area with the play button is called a cell. A cell is a block where you can type either code or plain text.
Notice that there are two buttons on top of the first cell—“+ Code” and “+ Text.” These two buttons add a code
or text cell, respectively. A code cell is for the code you want to run; a text cell is to add any text description or
note.

Let’s run a Python program on Colab. Type the following code in a code cell.

PYTHON CODE

print ("hello world!")

The resulting output will look like this:

hello world!

You can write a Python program across multiple cells and put text cells in between. Colab would treat all the
code cells as part of a single program, running from the top to bottom of the current Jupyter Notebook. For
example, the two code cells below run as if it is a single program.

When running one cell at a time from the top, we see the following outputs under each cell.

PYTHON CODE

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 1.5 • Data Science with Python 33

a = 1
print ("The a value in the first cell:", a)

The resulting output will look like this:

The a value in the first cell: 1

PYTHON CODE

b = 3
print ("a in the second cell:", a)
print ("b in the second cell:", b)
a + b

The resulting output will look like this:

a in the second cell: 1

b in the second cell: 3
4

CONVENTIONAL PYTHON VERSUS JUPYTER NOTEBOOK SYNTAX

While conventional Python syntax requires print() syntax to print something to the program console,
Jupyter Notebook does not require print(). On Jupyter Notebook, the line a+b instead of print(a+b)
also prints the value of a+b as an output. But keep in mind that if there are multiple lines of code that
trigger printing some values, only the output from the last line will show.

You can also run multiple cells in bulk. Click Runtime on the menu, and you will see there are multiple ways of
running multiple cells at once (Figure 1.17). The two commonly used ones are “Run all” and “Run before.” “Run
all” runs all the cells in order from the top; “Run before” runs all the cells before the currently selected one.

Figure 1.17 Multiple Ways of Running Cells on Colab

34 1 • What Are Data and Data Science?

One thing to keep in mind is that being able to split a long program into multiple blocks and run one block at a
time raises chances of user error. Let’s look at a modified code from the previous example.

PYTHON CODE

a = 1
print ("the value in the first cell:", a)

The resulting output will look like this:

the value in the first cell: 1

PYTHON CODE

b = 3
print ("a in the second cell:", a)
print ("b in the second cell:", b)
a + b

The resulting output will look like this:

a in the second cell: 1

b in the second cell: 3
4

PYTHON CODE

a = 2
a + b

The resulting output will look like this:

The modified code has an additional cell at the end, updating a from 1 to 2. Notice that now a+b returns 5 as a
has been changed to 2. Now suppose you need to run the second cell for some reason, so you run the second
cell again.

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 1.5 • Data Science with Python 35

PYTHON CODE

a = 1
print ("the a value in the first cell:", a)

The resulting output will look like this:

the a value in the first cell: 1

PYTHON CODE

b = 3
print ("a in the second cell:", a)
print ("b in the second cell:", b)
a + b

The resulting output will look like this:

a in the second cell: 2

b in the second cell: 3
5

PYTHON CODE

a = 2
a + b

The resulting output will look like this:

The value of a has changed to 2. This implies that the execution order of each cell matters! If you have run the
third cell before the second cell, the value of a will have the value from the third one even though the third cell
is located below the second cell. Therefore, it is recommended to use “Run all” or “Run before” after you make
changes across multiple cells of code. This way your code is guaranteed to run sequentially from the top.

Python Pandas
One of the strengths of Python is that it includes a variety of free, open-source libraries. Libraries are a set of
already-implemented methods that a programmer can refer to, allowing a programmer to avoid building
common functions from scratch.
36 1 • What Are Data and Data Science?

Pandas is a Python library specialized for data manipulation and analysis, and it is very commonly used among
data scientists. It offers a variety of methods, which allows data scientists to quickly use them for data analysis.
You will learn how to analyze data using Pandas throughout this textbook.

Colab already has Pandas installed, so you just need to import Pandas and you are set to use all the methods
in Pandas. Note that it is convention to abbreviate pandas to pd so that when you call a method from Pandas,
you can do so by using pd instead of having to type out Pandas every time. It offers a bit of convenience for a
programmer!

PYTHON CODE

# import Pandas and assign an abbreviated identifier "pd"

import pandas as pd

EXPLORING FURTHER

Installing Pandas on Your Computer

If you wish to install Pandas on your own computer, refer to the installation page of the Pandas website
(https://openstax.org/r/pyd).

Load Data Using Python Pandas

The first step for data analysis is to load the data of your interest to your Notebook. Let’s create a folder on
Google Drive where you can keep a CSV file for the dataset and a Notebook for data analysis. Download a
public dataset, ch1-movieprofit.csv (https://openstax.org/r/filed), and store it in a Google Drive folder. Then
open a new Notebook in that folder by entering that folder and clicking New > More > Google Colaboratory.

Open the Notebook and allow it to access files in your Google Drive by following these steps:

First, click the Files icon on the side tab (Figure 1.18).

Figure 1.18 Side Tab of Colab

Then click the Mount Drive icon (Figure 1.19) and select “Connect to Google Drive” on the pop-up window.

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 1.5 • Data Science with Python 37

Figure 1.19 Features under Files on Colab

Notice that a new cell has been inserted on the Notebook as a result (Figure 1.20).

Figure 1.20 An Inserted Cell to Mount Your Google Drive

Connect your Google Drive by running the cell, and now your Notebook file can access all the files under
content/drive. Navigate folders under drive to find your Notebook and ch1-movieprofit.csv
(https://openstax.org/r/filed) files. Then click “…” > Copy Path (Figure 1.21).

Figure 1.21 Copying the Path of a CSV File Located in a Google Drive Folder

Now replace [Path] with the copied path in the below code. Run the code and you will see the dataset has been
loaded as a table and stored as a Python variable data.

PYTHON CODE

# import Pandas and assign an abbreviated identifier "pd"

import pandas as pd
38 1 • What Are Data and Data Science?

data = pd.read_csv("[Path]")
data

The resulting output will look like this:

The read_csv() method in Pandas loads a CSV file and stores it as a DataFrame. A DataFrame is a data type
that Pandas uses to store multi-column tabular data. Therefore, the variable data holds the table in
ch1-movieprofit.csv (https://openstax.org/r/filed) in the form of a Pandas DataFrame.

DATAFRAME VERSUS SERIES

Pandas defines two data types for tabular data—DataFrame and Series. While DataFrame is used for multi-
column tabular data, Series is used for single-column data. Many methods in Pandas support both
DataFrame and Series, but some are only for one or the other. It is always good to check if the method you
are using works as you expect. For more information, refer to the Pandas documentation
(https://openstax.org/r/docs) or Das, U., Lawson, A., Mayfield, C., & Norouzi, N. (2024). Introduction to
Python Programming. OpenStax. https://openstax.org/books/introduction-python-programming/pages/
1-introduction (https://openstax.org/r/page1).

EXAMPLE 1.9

Problem

Remember the Iris dataset we used in Data and Datasets? Load the dataset ch1-iris.csv
(https://openstax.org/r/filed) to a Python program using Pandas.

Solution

The following code loads the ch1-iris.csv (https://openstax.org/r/filed) that is stored in a Google Drive. Make
sure to replace the path with the actual path to ch1-iris.csv (https://openstax.org/r/filed) on your Google
Drive.

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 1.5 • Data Science with Python 39

PYTHON CODE

import pandas as pd

data = pd.read_csv("[Path to ch1-iris.csv]") # Replace the path

data

The resulting output will look like this:

EXPLORING FURTHER

Can I load a file that is uploaded to someone else’s Google Drive and shared with me?
Yes! This is useful especially when your Google Drive runs out of space. Simply add the shortcut of the
shared file to your own drive. Right-click > Organize > Add Shortcut will let you select where to store the
shortcut. Once done, you can call pd.read_csv() using the path of the shortcut.

Summarize Data Using Python Pandas

You can compute basic statistics for data quite quickly by using the DataFrame.describe() method. Add and
run the following code in a new cell. It calls the describe() method upon data, the DataFrame we defined
earlier with ch1-movieprofit.csv (https://openstax.org/r/filed).
40 1 • What Are Data and Data Science?

PYTHON CODE

data = pd.read_csv("[Path to ch1-movieprofit.csv]")

data.describe()

like this:

describe() returns a table whose columns are a subset of the columns in the entire dataset and whose rows
are different statistics. The statistics include the number of unique values in a column (count), mean (mean),
standard deviation (std), minimum and maximum values (min/max), and different quartiles
(25%/50%/75%), which you will learn about in Measures of Variation. Using this representation, you can
compute such statistics of different columns easily.

EXAMPLE 1.10

Problem

Summarize the IRIS dataset using describe() of ch1-iris.csv (https://openstax.org/r/filed) you loaded in
the previous example.

Solution

The following code in a new cell returns the summary of the dataset.

PYTHON CODE

data = pd.read_csv("[Path to ch1-iriscsv]")

data.describe()

The resulting output will look like this:

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 1.5 • Data Science with Python 41

Select Data Using Python Pandas

The Pandas DataFrame allows a programmer to use the column name itself when selecting a column. For
example, the following code prints all the values in the “US_Gross_Million” column in the form of a Series
(remember the data from a single column is stored in the Series type in Pandas).

PYTHON CODE

data = pd.read_csv("[Path to ch1-movieprofit.csv]")

data["US_Gross_Million"]

like this:

0 760.51
1 858.37
2 659.33
3 936.66
4 678.82
...
961 77.22
962 177.20
963 102.31
964 106.89
965 75.47
Name: US_Gross_Million, Length: 966, dtype: float64

DataFrame.iloc[] enables a more powerful selection—it lets a programmer select by both column and row,
using column and row indices. Let’s look at some code examples below.
42 1 • What Are Data and Data Science?

PYTHON CODE

data.iloc[:, 2] # select all values in the second column

The resulting output will look like this:

0 2009
1 2019
2 1997
3 2015
4 2018
...
961 2010
962 1982
963 1993
964 1999
965 2017
Name: Year, Length: 966, dtype: object

PYTHON CODE

data.iloc[2,:] # select all values in the third row

The resulting output will look like this:

Unnamed: 0 3
Title Titanic
Year 1997
Genre Drama
Rating 7.9
Duration 194
US_Gross_Million 659.33
Worldwide_Gross_Million 2201.65
Votes 1,162,142
Name: 2, dtype: object

To pinpoint a specific value within the “US_Gross_Million” column, you can use an index number.

PYTHON CODE

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 1.5 • Data Science with Python 43

print (data["US_Gross_Million"][0]) # index 0 refers to the top row

print (data["US_Gross_Million"][2]) # index 2 refers to the third row

The resulting output will look like this:

760.51
659.33

You can also use DataFrame.iloc[] to select a specific group of cells on the table. The example code below
shows different ways of using iloc[]. There are multiple ways of using iloc[], but this chapter introduces a
couple of common ones. You will learn more techniques for working with data throughout this textbook.

PYTHON CODE

data.iloc[:, 1] # select all values in the second column (index 1)

The resulting output will look like this:

0 Avatar
1 Avengers: Endgame
2 Titanic
3 Star Wars: Episode VII - The Force Awakens
4 Avengers: Infinity War
...
961 The A-Team
962 Tootsie
963 In the Line of Fire
964 Analyze This
965 The Hitman's Bodyguard
Name: Title, Length: 966, dtype: object

PYTHON CODE

data.iloc[[1, 3], [2, 3]]

# select the rows at index 1 and 3, the columns at index 2 and 3

The resulting output will look like this:

44 1 • What Are Data and Data Science?

EXAMPLE 1.11

Problem

Select a “sepal_width” column of the IRIS dataset using the column name.

Solution

The following code in a new cell returns the “sepal_width” column.

PYTHON CODE

data = pd.read_csv("[Path to ch1-iris.csv]")

data["sepal_width"]

The resulting output will look like this:

0 3.5
1 3.0
2 3.2
3 3.1
4 3.6
...
145 3.0
146 2.5
147 3.0
148 3.4
149 3.0
Name: sepal_width, Length: 150, dtype: float64

EXAMPLE 1.12

Problem

Select a “petal_length” column of the IRIS dataset using iloc[].

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 1.5 • Data Science with Python 45

Solution

The following code in a new cell returns the “petal_length” column.

PYTHON CODE

data.iloc[:, 2]

The resulting output will look like this:

0 1.4
1 1.4
2 1.3
3 1.5
4 1.4
...
145 5.2
146 5.0
147 5.2
148 5.4
149 5.1
Name: petal_length, Length: 150, dtype: float64

Search Data Using Python Pandas

To search for some data entries that fulfill specific criteria (i.e., filter), you can use DataFrame.loc[] of
Pandas. When you indicate the filtering criteria inside the brackets, [], the output returns the filtered rows
within the DataFrame. For example, the code below filters out the rows whose genre is comedy. Notice that the
output only has 307 out of the full 3,400 rows. You can check the output on your own, and you will see their
Genre values are all “Comedy.”

PYTHON CODE

data = pd.read_csv("[Path to ch1-movieprofit.csv]")

data.loc[data['Genre'] == 'Comedy']

The resulting output will look like this:

46 1 • What Are Data and Data Science?

EXAMPLE 1.13

Problem

Using DataFrame.loc[], search for all the items of Iris-virginica species in the IRIS dataset.

Solution

The following code returns a filtered DataFrame whose species are Iris-virginica. All such rows show up as
an output.

PYTHON CODE

data = pd.read_csv("[Path to ch1-iris.csv]")

data.loc[data['species'] == 'Iris-virginica']

The resulting figure will look like this:

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 1.5 • Data Science with Python 47

(Rows 109 through 149 not shown.)

EXAMPLE 1.14

Problem

This time, search for all the items whose species is Iris-virginica and whose sepal width is wider than 3.2.

Solution

You can use a Boolean expression—in other words, an expression that evaluates as either True or
False—inside data.loc[].

PYTHON CODE

data.loc[(data['species'] == 'Iris-virginica') & (data['sepal_width'] > 3.2)]

The resulting output will look like this:

48 1 • What Are Data and Data Science?

Visualize Data Using Python Matplotlib

There are multiple ways to draw plots of data in Python. The most common and straightforward way is to
import another library, Matplotlib, which is specialized for data visualization. Matplotlib is a huge library,
and to draw the plots you only need to import a submodule named pyplot.

Type the following import statement in a new cell. Note it is convention to denote matplotlib.pyplot with
plt, similarly to denoting Pandas with pd.

PYTHON CODE

import matplotlib.pyplot as plt

Matplotlib offers a method for each type of plot, and you will learn the Matplotlib methods for all of the
commonly used types throughout this textbook. In this chapter, however, let’s briefly look at how to draw a plot
using Matplotlib in general.

Suppose you want to draw a scatterplot between “US_Gross_Million” and “Worldwide_Gross_Million” of the
movie profit dataset (ch1-movieprofit.csv (https://openstax.org/r/filed)). You will investigate scatterplots in
more detail in Correlation and Linear Regression Analysis. The example code below draws such a scatterplot
using the method scatter(). scatter() takes the two columns of your interest—data["US_Gross_Million"]
and data["Worldwide_Gross_Million"]—as the inputs and assigns them for the x- and y-axes, respectively.

PYTHON CODE

data = pd.read_csv("[Path to ch1-movieprofit.csv]")

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 1.5 • Data Science with Python 49

# draw a scatterplot using matplotlib’s scatter()

plt.scatter(data["US_Gross_Million"], data["Worldwide_Gross_Million"])

The resulting output will look like this:

Notice that it simply has a set of dots on a white plane. The plot itself does not show what each axis
represents, what this plot is about, etc. Without them, it is difficult to capture what the plot shows. You can set
these with the following code. The resulting plot below indicates that there is a positive correlation between
domestic gross and worldwide gross.

PYTHON CODE

# draw a scatterplot
plt.scatter(data["US_Gross_Million"], data["Worldwide_Gross_Million"])

# set the title

plt.title("Domestic vs. Worldwide Gross")

# set the x-axis label

plt.xlabel("Domestic")

# set the y-axis label

plt.ylabel("Worldwide")

The resulting output will look like this:

50 1 • What Are Data and Data Science?

You can also change the range of numbers along the x- and y-axes with plt.xlim() and plt.ylim(). Add
the following two lines of code to the cell in the previous Python code example, which plots the scatterplot.

PYTHON CODE

# draw a scatterplot
plt.scatter(data["US_Gross_Million"], data["Worldwide_Gross_Million"])

# set the title

plt.title("Domestic vs. Worldwide Gross")

# set the x-axis label

plt.xlabel("Domestic")

# set the y-axis label

plt.ylabel("Worldwide")

# set the range of values of the x- and y-axes

plt.xlim(1*10**2, 3*10**2) # x axis: 100 to 300
plt.ylim(1*10**2, 1*10**3) # y axis: 100 to 1,000

The resulting output will look like this:

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 1.5 • Data Science with Python 51

The resulting plot with the additional lines of code has a narrower range of values along the x- and y-axes.

EXAMPLE 1.15

Problem

Using the iris dataset, draw a scatterplot between petal length and height of Setosa Iris. Set the title, x-axis
label, and y-axis label properly as well.

Solution

PYTHON CODE

import matplotlib.pyplot as plt

data = pd.read_csv("[Path to ch1-iris.csv]")

# select the rows whose species are Setosa Iris

setosa = data.loc[(data['species'] == 'Iris-setosa')]

# draw a scatterplot
plt.scatter(setosa["petal_length"], setosa["petal_width"])
52 1 • What Are Data and Data Science?

# set the title

plt.title("Petal Length vs. Petal Width of Setosa Iris")

# set the x-axis label

plt.xlabel("Petal Length")

# set the y-axis label

plt.ylabel("Petal Width")

The resulting output will look like this:

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/spreadsheetsd1).

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 1 • Key Terms 53

Key Terms
attribute characteristic or feature that defines an item in a dataset
categorical data data that is represented in different forms and do not indicate measurable quantities
cell a block or rectangle on a table that is specified with a combination of a row number and a column
number
comma-separated values (CSV) format of a dataset in which each item takes up a single line and its values
are separated by commas (“,”)
continuous data data whose value is chosen from an infinite set of numbers
data anything that we can analyze to compile some high-level insights
data analysis the process of examining and interpreting raw data to uncover patterns, discover meaningful
insights, and make informed decisions
data collection the systematic process of gathering information on variables of interest
data preparation (data processing) the second step within the data science cycle; converts the collected
data into an optimal form for analysis
data reporting the presentation of data in a way that will best convey the information learned from data
analysis
data science a field of study that investigates how to collect, manage, and analyze data in order to retrieve
meaningful information from some seemingly arbitrary data
data science cycle a process used when investigating data
data visualization the graphical representation of data to point out the patterns and trends involving the
use of visual elements such as charts, graphs, and maps
data warehousing the process of storing and managing large volumes of data from various sources in a
central location for easier access and analysis by businesses
DataFrame a data type that Pandas uses to store a multi-column tabular data
dataset a collection of related and organized information or data points grouped together for reference or
analysis
discrete data data that follows a specific precision
Excel a spreadsheet program with a graphical user interface developed by Microsoft to help with the
manipulation and analysis of data
Extensible Markup Language (XML) format of a dataset with which uses tags
Google Colaboratory (Colab) software for editing and running Jupyter Notebook files
Google Sheets a spreadsheet program with a graphical user interface developed by Google to help with the
manipulation and analysis of data
information some high-level insights that are compiled from data
Internet of Things (IoT) the network of multiple objects interacting with each other through the Internet
item an element that makes up a dataset; also referred to as an entry and an instance
JavaScript Object Notation (JSON) format of a dataset that follows the syntax of the JavaScript
programming language
Jupyter Notebook a web-based document that helps users run Python programs more interactively
nominal data data whose values do not include any ordering notion
numeric data data that are represented in numbers and indicate measurable quantities
ordinal data data whose values include an ordering notion
Pandas a Python library specialized for data manipulation and analysis
predictive analytics statistical techniques, algorithms, and machine learning that analyze historical data and
make predictions about future events, an approach often used in medicine to offer more accurate diagnosis
and treatment
programming language a formal language that consists of a set of instructions or commands used to
communicate with a computer and instruct it to perform specific tasks
Python a programming language that has extensive libraries and is commonly used for data analysis
54 1 • Group Project

qualitative data non-numerical data that generally describe subjective attributes or characteristics and are
analyzed using methods such as thematic analysis or content analysis
quantitative data data that can be measured by specific quantities and amounts and are often analyzed
using statistical methods
R an open-source programming language that is specifically designed for statistical computing and graphics
recommendation system a system that makes data-driven, personalized suggestions for users
sabermetrics a statistical approach to sports team management
sports analytics use of data and business analytics in sports
spreadsheet program a software application consisting of electronic worksheets with rows and columns
where data can be entered, manipulated, and calculated
structured data dataset whose individual items have the same structure
unstructured data dataset whose individual items have different structures
XML tag any block of text that consists of a pair of angle brackets (< >) with some text inside

Group Project
Project A: Data Source Quality
As a student of, or a new professional working in, data science, you will not always be collecting new primary
data. It’s just as important to be able to locate, critically evaluate, and properly clean existing sources of
secondary data. (Collecting and Preparing Data will cover the topic of data collection and cleaning in more
detail.)

Some reputable government data sources are:

Data.gov (https://openstax.org/r/datagov)

Bureau of Labor Statistics (BLS) (https://openstax.org/r/blsgov1)

National Oceanic and Atmospheric Administration (NOAA) (https://openstax.org/r/noaagov)

Some reputable nongovernment data sources are:

Kaggle (https://openstax.org/r/kaggle1)
Statista (https://openstax.org/r/statista)
Pew Research Center (https://openstax.org/r/pewresearch)

Using the suggested sources or similar-quality sources that you research on the Internet, find two to three
datasets about the field or industry in which you intend to work. (You might also try to determine whether
similar data sets are available at the national, state/province, and local/city levels.) In a group, formulate a
specific, typical policy issue or business decision that managers in these organizations might make. For the
datasets you found, compare and contrast their size, collection methods, types of data, update frequency and
recency, and relevance to the decision question you have identified.

Project B: Data Visualization

Using one of the data sources mentioned in the previous project, find a dataset that interests you. Download it
as a CSV file. Use Python to read in the CSV file as a Pandas DataFrame. As a group, think of a specific question
that might be addressed using this dataset, discuss which features of the data seem most important to answer
your question, and then use the Python libraries Pandas and Matplotlib to select the features and make
graphs that might help to answer your question about the data. Note, you will learn many sophisticated
techniques for doing data analysis in later chapters, but for this project, you should stick to simply isolating
some data and visualizing it using the tools present in this chapter. Write a brief report on your findings.

Project C: Privacy, Ethics, and Bias

Identify at least one example from recent current events or news articles that is related to each of the

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 1 • Chapter Review 55

following themes (starting references given in parentheses):

a. Privacy concerns related to data collection (See the Protecting Personal Privacy (https://openstax.org/r/
gaog) website of the U.S. Government Accountability Office.)
b. Ethics concerns related to data collection, including fair use of copyrighted materials (See the U.S.
Copyright Office guidelines (https://openstax.org/r/fairuse).)
c. Bias concerns related to data collection (See the National Cancer Institute (NCI) article
(https://openstax.org/r/bias) on data bias.)

Suppose that you are part of a data science team working for an organization on data collection for a major
project or product. Discuss as a team how the issues of privacy, ethics, and equity (avoiding bias) could be
addressed, depending on your position in the organization and the type of project or product.

Chapter Review
1. Select the incorrect step and goal pair of the data science cycle.
a. Data collection: collect the data so that you have something for analysis.
b. Data preparation: have the collected data stored in a server as is so that you can start the analysis.
c. Data analysis: analyze the prepared data to retrieve some meaningful insights.
d. Data reporting: present the data in an effective way so that you can highlight the insights found from
the analysis.

2. Which of the following best describes the evolution of data management in the data science process?
a. Initially, data was stored locally on individual computers, but with the advent of cloud-based systems,
data is now stored on designated servers outside of local storage.
b. Data management has remained static over time, with most data scientists continuing to store and
process data locally on individual computers.
c. The need for data management arose as a result of structured data becoming unmanageable, leading
to the development of cloud-based systems for data storage.
d. Data management systems have primarily focused on analysis rather than processing, resulting in the
development of modern data warehousing solutions.

3. Which of the following best exemplifies the interdisciplinary nature of data science in various fields?
a. A historian traveling to Italy to study ancient manuscripts to uncover historical insights about the
Roman Empire
b. A mathematician solving complex equations to model physical phenomena
c. A biologist analyzing a large dataset of genetic sequences to gain insights about the genetic basis of
diseases
d. A chemist synthesizing new compounds in a laboratory

Critical Thinking
1. For each dataset (https://openstax.org/r/spreadsheetsd1), list the attributes.
a. Spotify dataset
b. CancerDoc dataset

2. For each dataset (https://openstax.org/r/spreadsheetsd1), define the type of the data based on following
criteria and explain why:
• Numeric vs. categorical
• If it is numeric, continuous vs. discrete; if it is categorical, nominal vs. ordinal

a. “artist_count” attribute of Spotify dataset

b. “mode” attribute of Spotify dataset
56 1 • Quantitative Problems

c. “key” attribute of Spotify dataset

d. the second column in CancerDoc dataset

3. For each dataset (https://openstax.org/r/spreadsheetsd1), identify the type of the dataset—structured vs.
unstructured. Explain why.
a. Spotify dataset
b. CancerDoc dataset

4. For each dataset (https://openstax.org/r/spreadsheetsd1), list the first data entry.

a. Spotify dataset
b. CancerDoc dataset

5. Open the WikiHow dataset (ch1-wikiHow.json (https://openstax.org/r/filed)) and list the attributes of the
dataset.

6. Draw scatterplot between bpm (x-axis) and danceability (y-axis) of the Spotify dataset
(https://openstax.org/r/filed) using:
a. Python Matplotlib
b. A spreadsheet program such as MS Excel or Google Sheets (Hint: Search “Scatterplot” on Help.)

7. Regenerate the scatterplot of the Spotify dataset (https://openstax.org/r/filed), but with a custom title and
x-/y-axis label. The title should be “BPM vs. Danceability.” The x-axis label should be titled “bpm” and range
from the minimum to the maximum bpm value. The y-axis label should be titled “danceability” and range
from the minimum to the maximum Danceability value.
a. Python Matplotlib (Hint: DataFrame.min() and DataFrame.max() methods return min and max
values of the DataFrame. You can call these methods upon a specific column of a DataFrame as well.
For example, if a DataFrame is named df and has a column named “col1”, df[“col1”].min() will
return the minimum value of the “col1” column of df.)
b. A spreadsheet program such as MS Excel or Google Sheets (Hint: Calculate the minimum and
maximum value of each column somewhere else first, then simply use the value when editing the
scatterplot.)

8. Based on the Spotify dataset (https://openstax.org/r/spreadsheet4), filter the following using Python
Pandas:
a. Tracks whose artist is Taylor Swift
b. Tracks that were sung by Taylor Swift and released earlier than 2020

Quantitative Problems
1. Based on the Spotify dataset (https://openstax.org/r/spreadsheet4), calculate the average bpm of the
songs released in 2023 using:
a. Python Pandas
b. A spreadsheet program such as MS Excel or Google Sheets (Hint: The formula AVERAGE() computes the
average across the cells specified in the parentheses. For example, within Excel, typing in the
command “=AVERAGE(A1:A10)” in any empty cell will calculate the numeric average for the contents of
cells A1 through A10. Search “AVERAGE function” on Help as well.)

References
Anaconda. (2020). 2020 state of data science. https://www.anaconda.com/resources/whitepapers/state-of-
data-science-2020

Clewlow, A. (2024, January 26). Three smart cities that failed within five years of launch. Intelligent Build.tech.
https://www.intelligentbuild.tech/2024/01/26/three-smart-cities-that-failed-within-five-years-of-launch/

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Hays, C. L. (2004, November 14). What Wal-Mart knows about customers’ habits. New York Times.
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habits.html

Herrington, D. (2023, July 31). Amazon is delivering its largest selection of products to U.S. Prime members at
the fastest speeds ever. Amazon News. https://www.aboutamazon.com/news/operations/doug-herrington-
amazon-prime-delivery-speed

Hitachi. (2023, February 22). Ag Automation and Hitachi drive farming efficiency with sustainable digital
solutions. Hitachi Social Innovation. https://social-innovation.hitachi/en-us/case_studies/digital-solutions-in-
agriculture-drive-sustainability-in-farming/

IABAC. (2023, September 20). Fraud detection through data analytics: Identifying anomalies and patterns.
International Association of Business Analytics Certification. https://iabac.org/blog/fraud-detection-
through-data-analytics-identifying-anomalies-and-patterns

Statista. (2024, May 10). Walmart: weekly customer visits to stores worldwide FY2017-FY2024.
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Van Bocxlaer, A. (2020, 20 August). Sensors for a smart city. RFID & Wireless IoT. https://www.rfid-wiot-
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 2
Collecting and Preparing Data

Figure 2.1 Periodic population surveys such as censuses help governments plan resources to supply public services. (credit:
modification of work “Census 2010 @ La Fuente” by Jenn Turner/Flickr, CC BY 2.0)

Chapter Outline
2.1 Overview of Data Collection Methods
2.2 Survey Design and Implementation
2.3 Web Scraping and Social Media Data Collection
2.4 Data Cleaning and Preprocessing
2.5 Handling Large Datasets

Introduction
Data collection and preparation are the first steps in the data science cycle. They involve systematically
gathering the necessary data to meet a project's objectives and ensuring its readiness for further analysis.
Well-executed data collection and preparation serve as a solid foundation for effective, data-driven decision-
making and aid in detecting patterns, trends, and insights that can drive business growth and efficiency.

With today’s ever-increasing volume of data, a robust approach to data collection is crucial for ensuring
accurate and meaningful results. This process requires following a comprehensive and systematic
methodology designed to ensure the quality, reliability, and validity of data gathered for analysis. It involves
identifying and sourcing relevant data from diverse sources, including internal databases, external
repositories, websites, and user-generated information. And it requires meticulous planning and execution to
guarantee the accuracy, comprehensiveness, and reliability of the collected data.

Preparing, or “wrangling,” the collected data adequately prior to analysis is equally important. Preparation
involves scrubbing, organizing, and transforming the data into a format suitable for analysis. Data preparation
plays a pivotal role in detecting and resolving any inconsistencies or errors present in the data, thereby
enabling accurate analysis. The rapidly advancing technology and widespread use of the internet have added
complexity to the data collection and preparation processes. As a result, data analysts and organizations face
many challenges, such as identifying relevant data sources, managing large data volumes, identifying outliers
or erroneous data, and handling unstructured data. By mastering the art and science of collecting and
preparing data, organizations can leverage valuable insights to drive informed decision-making and achieve
60 2 • Collecting and Preparing Data

business success.

2.1 Overview of Data Collection Methods

Learning Outcomes
By the end of this section, you should be able to:
• 2.1.1 Define data collection and its role in data science.
• 2.1.2 Describe different data collection methods commonly used in data science, such as surveys
and experiments.
• 2.1.3 Recognize scenarios where specific data collection methods are most appropriate.

Data collection refers to the systematic and well-organized process of gathering and accurately conveying
important information and aspects related to a specific phenomenon or event. This involves using statistical
tools and techniques to collect data, identify its attributes, and capture relevant contextual information. The
gathered data is crucial for making sound interpretations and gaining meaningful insights. Additionally, it is
important to take note of the environment and geographic location from where the data was obtained, as it
can significantly influence the decision-making process and overall conclusions drawn from the data.

Data collection can be carried out through various methods, depending on the nature of the research or
project and the type of data being collected. Some common methods for data collection include experiments,
surveys, observation, focus groups, interviews, and document analysis.

This chapter will focus on the use of surveys and experiments to collect data. Social scientists, marketing
specialists, and political analysts regularly use surveys to gather data on topics such as public opinion,
customer satisfaction, and demographic information. Pharmaceutical companies heavily rely on experimental
data from clinical trials to test the safety and efficacy of new drugs. This data is then used by their legal teams
to gain regulatory approval and bring drugs to market.

Before collecting data, it is essential for a data scientist to have a clear understanding of the project's
objectives, which involves identifying the research question or problem and defining the target population or
sample. If a survey or experiment is used, the design of the survey/experiment is also a critical step, requiring
careful consideration of the type of questions, response options, and overall structure. A survey may be
conducted online, via phone, or in person, while experimental research requires a controlled environment to
ensure data validity and reliability.

Types of Data
Observational and transactional data play important roles in data analysis and related decision-making, each
offering unique insights into different aspects of real-world phenomena and business operations.
Observational data, often used in qualitative research, is collected by systematically observing and recording
behavior without the active participation of the researcher. Transactional data refers to any type of
information related to transactions or interactions between individuals, businesses, or systems, and it is more
often used in quantitative research.

Many fields of study use observational data for their research. Table 2.1 summarizes some examples of fields
that rely on observational data, the type of data they collect, and the purpose of their data collection.

Field Data Collected By Purpose

Education Teachers To monitor and assess student behavior and
learning progress in the classroom
Psychology Therapists and To gather information about their clients' behavior,
psychologists thoughts, and emotions

Table 2.1 Fields Where Observation Methods Are Used

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 2.1 • Overview of Data Collection Methods 61

Field Data Collected By Purpose

Health care Medical professionals To diagnose and monitor patients' conditions and
progress
Market research Businesses To gather information about consumer behavior
and preferences to improve their products,
services, and marketing strategies
Environmental science Scientists To gather data about the natural environment and
track changes over time
Criminal investigations Law enforcement officers To gather evidence and information about criminal
activity
Animal behavior Zoologists To study and understand the behavior of various
animal species
Transportation planning Urban planners and To collect data on traffic patterns and
engineers transportation usage to make informed decisions
about infrastructure and transit systems

Table 2.1 Fields Where Observation Methods Are Used

Transactional data is collected by directly recording transactions that occur in a particular setting, such as a
retail store or an online platform that allows for accurate and detailed information on actual consumer
behavior. It can include financial data, but it also includes data related to customer purchases, website clicks,
user interactions, or any other type of activity that is recorded and tracked.

Transactional data can be used to understand patterns and trends, make predictions and recommendations,
and identify potential opportunities or areas for improvement. For example, the health care industry may
focus on transactional data related to patient interactions with health care providers and facilities, such as
appointments, treatments, and medications prescribed. The retail industry may use transactional data on
customer purchases and product returns, while the transportation industry may analyze data related to ticket
sales and passenger traffic.

While observational data provides detailed descriptions of behavior, transactional data provides numerical
data for statistical analysis. There are strengths and limitations with each of these, and the examples in this
chapter will make use of both types.

EXAMPLE 2.1

Problem

Ashley loves setting up a bird feeder in her backyard and watching the different types of birds that come to
feed. She has always been curious about the typical number of birds that visit her feeder each day and has
estimated the number based on the amount of food consumed. However, she has to visit her
grandmother's house for three days and is worried about leaving the birds without enough food. In order
to prepare the right amount of bird food for her absence, Ashley has decided to measure the total amount
of feed eaten each day to determine the total amount of food needed for her three-day absence. Which
method of data collection is best suited for Ashley's research on determining the total amount of food
required for her three-day absence—observational or transactional? Provide a step-by-step explanation of
the chosen method.
62 2 • Collecting and Preparing Data

Solution

Ashley wants to ensure that there is enough food for her local birds while she is away for three days. To do
this, she will carefully observe the feeder daily for two consecutive weeks. She will record the total amount
of feed eaten each day and make sure to refill the feeder each morning before the observation. This will
provide a consistent amount of food available for the birds. After two weeks, Ashley will use the total
amount of food consumed and divide it by the number of days observed to estimate the required daily
food. Then, she will multiply the daily food by three to determine the total amount of bird food needed for
her three-day absence. By directly observing and recording the bird food, as well as collecting data for two
weeks, Ashley will gather accurate and reliable information. This will help her confidently prepare the
necessary amount of bird food for her feathered friends while she is away, thus ensuring that the birds are
well-fed and taken care of during her absence.

EXAMPLE 2.2

Problem

A group of data scientists working for a large hospital have been tasked with analyzing their transactional
data to identify areas for improvement. In the past year, the hospital has seen an increase in patient
complaints about long wait times for appointments and difficulties scheduling follow-up visits. Samantha is
one of the data scientists tasked to collect data in order to analyze these issues.

a. What methodology should be employed by Samantha to collect pertinent data for analyzing the recent
surge in patient complaints regarding extended appointment wait times and difficulties in scheduling
follow-up visits at the hospital?
b. What strategies could be used to analyze the data?

Solution

a. Explore the stored information as transactional data

b. Collecting transactional data for analysis can be achieved by utilizing various sources within the
hospital setting. These sources include:

1. Electronic Health Records (EHRs): Samantha can gather data from the hospital's electronic health
records system. This data may include patients' appointment schedules, visit durations, and wait times.
This information can help identify patterns and trends in appointment scheduling and wait times.
2. Appointment Booking System: Samantha can gather data from the hospital's appointment booking
system. This data can include appointment wait times, appointment types (e.g., primary care,
specialist), and scheduling difficulties (e.g., appointment availability, cancellations). This information
can help identify areas where the booking system may be causing delays or challenges for patients.
3. Hospital Call Center: Samantha can gather data from the hospital's call center, which is responsible for
booking appointments over the phone. This data can include call wait times, call duration, and reasons
for call escalations. This information can help identify areas for improvement in the call center's
processes and procedures.
4. Historical Data: Samantha can analyze historical data, such as appointment wait times and scheduling
patterns, to identify any changes that may have contributed to the recent increase in complaints. This
data can also be compared to current data to track progress and improvements in wait times and
scheduling.

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 2.2 • Survey Design and Implementation 63

Collecting Data Through Experiments

Collecting data through scientific experiments requires a well-designed experimental scheme, describing the
research objectives, variables, and procedures. The establishment of a control specimen is crucial, and data is
obtained through systematic properties, measurements, or characteristics. It is crucial to follow ethical
guidelines for the proper documentation and ethical utilization of the collected data (see Ethics in Data
Collection).

Consider this example: Scientist Sally aimed to investigate the impact of sunlight on plant growth. The
research inquiry was to determine whether increased exposure to sunlight enhances the growth of plants.
Sally experimented with two groups of plants wherein one group received eight hours of sunlight per day,
while the other only received four hours. The height of each plant was measured and documented every week
for four consecutive weeks. The main research objective was to determine the growth rate of plants exposed
to eight hours of sunlight compared to those with only four hours. A total of 20 identical potted plants were
used, with one group allocated to the "sunlight" condition and the other to the "limited sunlight" condition.
Both groups were maintained under identical environmental conditions, including temperature, humidity, and
soil moisture. Adequate watering was provided to ensure equal hydration of all plants. The measurements of
plant height were obtained and accurately recorded every week. This approach allowed for the collection of
precise and reliable data on the impact of sunlight on plant growth, which can serve as a valuable resource for
further research and understanding of this relationship.

2.2 Survey Design and Implementation

Learning Outcomes
By the end of this section, you should be able to:
• 2.2.1 Describe the elements of survey design and identify the steps data scientists take to ensure the
reliability of survey results.
• 2.2.2 Describe methods for avoiding bias in survey questions.
• 2.2.3 Describe various sampling techniques and the advantages of each.

Surveys are a common strategy for gathering data in a wide range of domains, including market research,
social sciences, and education. Surveys collect information from a sample of individuals and often use
questionnaires to collect data. Sampling is the process of selecting a subset of a larger population to
represent and analyze information about that population.

Designing the Survey

The process of data collection through surveys is a crucial aspect of research—and one that requires careful
planning and execution to gather accurate and reliable data. The first step, as stated earlier, is to clearly define
the research objectives and determine the appropriate target population. This will help you structure the
survey and identify the specific questions that need to be included.

Constructing good surveys is hard. A survey should begin with simple and easy-to-answer questions and
progress to more complex or sensitive ones. This can help build a rapport with the respondents and increase
their willingness to answer more difficult questions. Additionally, the researcher may consider mixing up the
response options for multiple-choice questions to avoid response bias. To ensure the quality of the data
collected, the survey questionnaire should undergo a pilot test with a small group of individuals from the
target population. This allows the researcher to identify any potential issues or confusion with the questions
and make necessary adjustments before administering the survey to the larger population.

Open-Ended Versus Closed-Ended Questions

Surveys should generally contain a mix of closed-ended and open-ended questions to gather both quantitative
and qualitative data.
64 2 • Collecting and Preparing Data

Open-ended questions allow for more in-depth responses and provide the opportunity for unexpected
insights. They also allow respondents to elaborate on their thoughts and provide detailed and personal
responses. Closed-ended questions have predetermined answer choices and are effective in gathering
quantitative data. They are quick and easy to answer, and their clear and structured format allows for
quantifiable results.

Avoiding Bias in Survey Questions

Unbiased sampling and unbiased survey methodology are essential for ensuring accurate and reliable results.
One well-known real-life instance of sampling bias leading to inaccurate findings is the 1936 Literary Digest
poll. This survey aimed to forecast the results of the US presidential election and utilized a mailing list of
telephone and automobile owners. This approach was considered biased toward affluent individuals and
therefore favored Republican voters. As a consequence, the poll predicted a victory for Republican nominee Alf
Landon. However, the actual outcome was a landslide win for Franklin D. Roosevelt (Lusinchi, 2012). This
discrepancy can be attributed to the biased sampling method as well as the use of primarily closed-ended
questions, which may not have accurately captured the opinions of all voters.

An example of a biased survey question in a survey conducted by a shampoo company might be "Do you
prefer our brand of shampoo over cheaper alternatives?" This question is biased because it assumes that the
respondent prefers the company's brand over others. A more unbiased and accurate question would be "What
factors do you consider when choosing a shampoo brand?" This allows for a more detailed and accurate
response. The biased question could have led to inflated results in favor of the company's brand.

Sampling
The next step in the data collection process is to choose a participant sample to ideally represent the
restaurant's customer base. Sampling could be achieved by randomly selecting customers, using customer
databases, or targeting specific demographics, such as age or location.

Sampling is necessary in a wide range of data science projects to make data collection more manageable and
cost-effective while still drawing meaningful conclusions. A variety of techniques can be employed to
determine a subset of data from a larger population to perform research or construct hypotheses about the
entire population. The choice of a sampling technique depends upon the nature and features of the
population being studied as well as the objectives of the research. When using a survey, researchers must also
consider the tool(s) that will be used for distributing the survey, such as through email, social media, or
physically distributing questionnaires at the restaurant. It's crucial to make the survey easily accessible to the
chosen sample to achieve a higher response rate.

A number of sampling techniques and their advantages are described below. The most frequently used among
these are simple random selection, stratified sampling, cluster sampling, and convenience sampling.

1. Simple random selection. Simple random selection is a statistical technique used to pick a representative
sample from a larger population. This process involves randomly choosing individuals or items from the
population, ensuring that each selected member of the population has an identical chance of being
contained in the sample. The main step in simple random selection is to define the population of interest
and assign a unique identification number to each member. This could be done using a random number
generator, a computer program designed to generate a sequence of random numbers, or a random
number table, which lists numbers in a random sequence. The primary benefit of this technique is its
ability to minimize bias and deliver a fair representation of the population.

In the health care field, simple random sampling is utilized to select patients for medical trials or surveys,
allowing for a diverse and unbiased sample (Elfil & Negida, 2017). Similarly, in finance, simple random
sampling can be applied to gather data on consumer behavior and guide decision-making in financial
institutions. In engineering, this technique is used to select random samples of materials or components

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 2.2 • Survey Design and Implementation 65

for quality control testing. In the political arena, simple random sampling is commonly used to select
randomly registered voters for polls or surveys, ensuring equal representation and minimizing bias in the
data collected.
2. Stratified sampling. Stratified sampling involves splitting the population into subgroups based on
specified factors, such as age, area, income, or education level, and taking a random sample from each
stratum in proportion to its size in the population. Stratified sampling allows for a more accurate
representation of the population as it ensures that all subgroups are adequately represented in the
sample. This can be especially useful when the variables being studied vary significantly between the
stratified groups.
3. Cluster sampling. With cluster sampling, the population is divided into natural groups or clusters, such as
schools, communities, or cities, with a random sample of these clusters picked and all members within the
chosen clusters included in the sample. Cluster sampling is helpful to represent the entire population even
if it is difficult or time-consuming due to challenges such as identifying clusters, sourcing a list of clusters,
traveling to different clusters, and communicating with them. Additionally, data analysis and sample size
calculation may be more complex, and there is a risk of bias in the sample. However, cluster sampling can
be more cost-effective.

An example of cluster sampling would be a study on the effectiveness of a new educational program in a
state. The state is divided into clusters based on school districts. The researcher uses a random selection
process to choose a sample of school districts and then collects data from all the schools within those
districts. This method allows the researcher to obtain a representative sample of the state's student
population without having to visit each individual school, saving time and resources.
4. Convenience sampling. Convenience sampling applies to selecting people or items for the sample based
on their availability and convenience to the data science research. For example, a researcher may choose
to survey students in their classroom or manipulate data from social media users. Convenience sampling
is effortless to achieve, and it is useful for exploratory studies. However, it may not provide a
representative sample as it is prone to selection bias in that individuals who are more readily available or
willing to participate may be overrepresented.

An example of convenience sampling would be conducting a survey about a new grocery store in a busy
shopping mall. A researcher stands in front of the store and approaches people who are coming out of the
store to ask them about their shopping experience. The researcher only includes responses from those
who agreed to participate, resulting in a sample that is convenient but may not be representative of the
entire population of shoppers in the mall.
5. Systematic sampling. Systematic sampling is based on starting at a random location in the dataset and
then selecting every nth member from a population to be contained in the sample. This process is
straightforward to implement, and it provides a representative sample when the population is randomly
distributed. However, if there is a pattern in the sampling frame (the organizing structure that represents
the population from which a sample is drawn), it may lead to a biased sample.

Suppose a researcher wants to study the dietary habits of students in a high school. The researcher has a
list of all the students enrolled in the school, which is approximately 1,000 students. Instead of randomly
selecting a sample of students, the researcher decides to use systematic sampling. The researcher first
assigns a number to each student, going from 1 to 1,000. Then, the researcher randomly selects a number
from 1 to 10—let's say they select 4. This number will be the starting point for selecting the sample of
students. The researcher will then select every 10th student from the list, which means every student with
a number ending in 4 (14, 24, 34, etc.) will be included in the sample. This way, the researcher will have a
representative sample of 100 students from the high school, which is 10% of the population. The sample
will consist of students from different grades, genders, and backgrounds, making it a diverse and
representative sample.
66 2 • Collecting and Preparing Data

6. Purposive sampling. With purposive sampling, one or more specific criteria are used to select
participants who are likely to provide the most relevant and useful information for the research study. This
can involve selecting participants based on their expertise, characteristics, experiences, or behaviors that
are relevant to the research question.

For example, if a researcher is conducting a study on the effects of exercise on mental health, they may
use purposive sampling to select participants who have a strong interest or experience in physical fitness
and have a history of mental health issues. This sampling technique allows the researcher to target a
specific population that is most relevant to the research question, making the findings more applicable
and generalizable to that particular group. The main advantage of purposive sampling is that it can save
time and resources by focusing on individuals who are most likely to provide valuable insights and
information. However, researchers need to be transparent about their sampling strategy and potential
biases that may arise from purposely selecting certain individuals.
7. Snowball sampling. Snowball sampling is typically used in situations where it is difficult to access a
particular population; it relies on the assumption that people with similar characteristics or experiences
tend to associate with each other and can provide valuable referrals. This type of sampling can be useful in
studying hard-to-reach or sensitive populations, but it may also be biased and limit the generalizability of
findings.
8. Quota sampling. Quota sampling is a non-probability sampling technique in which experimenters select
participants based on predetermined quotas to guarantee that a certain number or percentage of the
population of interest is represented in the sample. These quotas are based on specific demographic
characteristics, such as age, gender, ethnicity, and occupation, which are believed to have a direct or
indirect relationship with the research topic. Quota sampling is generally used in market research and
opinion polls, as it allows for a fast and cost-effective way to gather data from a diverse range of
individuals. However, it is important to note that the results of quota sampling may not accurately
represent the entire population, as the sample is not randomly selected and may be biased toward certain
characteristics. Therefore, the findings from studies using quota sampling should be interpreted with
caution.
9. Volunteer sampling. Volunteer sampling refers to the fact that the participants are not picked at random
by the researcher, but instead volunteer themselves to be a part of the study. This type of sampling is
commonly used in studies that involve recruiting participants from a specific population, such as a specific
community or organization. It is also often used in studies where convenience and accessibility are
important factors, as participants may be more likely to volunteer if the study is easily accessible to them.
Volunteer sampling is not considered a random or representative sampling technique, as the participants
may not accurately represent the larger population. Therefore, the results obtained from volunteer
sampling may not be generalizable to the entire population.

Sampling Error
Sampling error is the difference between the results obtained from a sample and the true value of the
population parameter it is intended to represent. It is caused by chance and is inherent in any sampling
method. The goal of researchers is to minimize sampling errors and increase the accuracy of the results. To
avoid sampling error, researchers can increase sample size, use probability sampling methods, control for
extraneous variables, use multiple modes of data collection, and pay careful attention to question formulation.

Sampling Bias
Sampling bias occurs when the sample used in a study isn’t representative of the population it intends to
generalize to, leading to skewed or inaccurate conclusions. This bias can take many forms, such as selection
bias, where certain groups are systematically over- or underrepresented, or volunteer bias, where only a
specific subset of the population participates. Researchers use the sampling techniques summarized earlier to
avoid sampling bias and ensure that each member of the population has an equal chance of being included in

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 2.2 • Survey Design and Implementation 67

the sample. Additionally, careful consideration of the sampling frame should ideally encompass all members of
the target population and provide a clear and accessible way to identify and select individuals or units for
inclusion in the sample. Sampling bias can occur at various stages of the sampling process, and it can greatly
impact the accuracy and validity of research findings.

Measurement Error
Measurement errors are inaccuracies or discrepancies that surface during the process of collecting,
recording, or analyzing data. They may occur due to human error, environmental factors, or inherent
inconsistencies in the phenomena being studied. Random error, which arises unpredictably, can affect the
precision of measurements, and systematic error may consistently bias measurements in a particular
direction. In data analysis, addressing measurement error is crucial for ensuring the reliability and validity of
results. Techniques for mitigating measurement error include improving data collection methods, calibrating
instruments, conducting validation studies, and employing statistical methods like error modeling or
sensitivity analysis to account for and minimize the impact of measurement inaccuracies on the analysis
outcomes.

A Sampling Case Study

Consider a research study that wants to randomly select a group of college students from a larger population
to examine the effects of exercise on their mental health outcomes. Using student ID numbers generated by a
computer program, 100 participants from the larger population were randomly selected to participate in the
study to achieve the desired accuracy. This process ensured that every student in the university had an equal
chance of being selected to participate. The participants were then randomly assigned to either the exercise
group or the control group. This method of random sampling ensures that the sample is representative of the
larger population, providing a more accurate representation of the relationship between exercise and mental
health outcomes for college students.

Types of sampling error that could occur in this study include the following:

1. Sampling bias. One potential source of bias in this study is self-selection bias. As the participants are all
college students, they may not be representative of the larger population, as college students tend to
have more access and motivation to exercise compared to the general population. This could limit the
generalizability of the study's findings. In addition, if the researchers only recruit participants from one
university, there may be under-coverage bias. This means that certain groups of individuals, such as
nonstudents or students from other universities, may be excluded from the study, potentially leading to
biased results.
2. Measurement error. Measurement errors could occur, particularly if the researchers are measuring the
participants' exercise and mental health outcomes through self-report measures. Participants may not
accurately report their exercise habits or mental health symptoms, leading to inaccurate data.
3. Non-response bias. Some participants in the study may choose not to participate or may drop out before
the study is completed. This could introduce non-response bias, as those who choose not to participate or
drop out may differ from those who remain in the study in terms of their exercise habits or mental health
outcomes.
4. Sampling variability. The sample of 100 participants is a relatively small subset of the larger population.
As a result, there may be sampling variability, meaning that the characteristics and outcomes of the
participants may differ from those of the larger population simply due to chance.
5. Sampling error in random assignment. In this study, the researchers randomly assign participants to
either the exercise group or the control group. However, there is always a possibility of sampling error in
the random assignment process, meaning that the groups may not be perfectly balanced in terms of their
exercise habits or other characteristics.

These types of sampling errors can affect the accuracy and generalizability of the study's findings.
68 2 • Collecting and Preparing Data

Researchers need to be aware of these potential errors and take steps to minimize them when designing
and conducting their studies.

EXAMPLE 2.3

Problem

Mark is a data scientist who works for a marketing research company. He has been tasked to lead a study to
understand consumer behavior toward a new product that is about to be launched in the market. As data
scientists, they know the importance of using the right sampling technique to collect accurate and reliable
data. Mark divided the population into different groups based on factors such as age, education, and
income. This ensures that he gets a representative sample from each group, providing a more accurate
understanding of consumer behavior. What is the name of the sampling technique used by Mark to ensure
a representative sample from different groups of consumers for his study on consumer behavior toward a
new product?

Solution

The sampling technique used by Mark is called stratified sampling. This involves dividing the population
into subgroups or strata based on certain characteristics and then randomly selecting participants from
each subgroup. This ensures that each subgroup is represented in the sample, providing a more accurate
representation of the entire population. This type of sampling is often used in market research studies to
get a more comprehensive understanding of consumer behavior and preferences. By using stratified
sampling, Mark can make more reliable conclusions and recommendations for the new product launch
based on the data he collects.

2.3 Web Scraping and Social Media Data Collection

Learning Outcomes:
By the end of this section, you should be able to:
• 2.3.1 Discuss the uses of web scraping for collecting and preparing data for analysis.
• 2.3.2 Apply regular expressions for data manipulation and pattern matching.
• 2.3.3 Write Python code to scrape data from the web.
• 2.3.4 Apply various methods for parsing, extracting, processing, and storing data.

Web scraping and social media data collection are two approaches used to gather data from the internet. Web
scraping involves pulling information and data from websites using a web data extraction tool, often known
as a web scraper. One example would be a travel company looking to gather information about hotel prices
and availability from different booking websites. Web scraping can be used to automatically gather this data
from the various websites and create a comprehensive list for the company to use in its business strategy
without the need for manual work.

Social media data collection involves gathering information from various platforms like Twitter and Instagram
using application programming interface or monitoring tools. An application programming interface (API) is
a set of protocols, tools, and definitions for building software applications allowing different software systems
to communicate and interact with each other and enabling developers to access data and services from other
applications, operating systems, or platforms. Both web scraping and social media data collection require
determining the data to be collected and analyzing it for accuracy and relevance.

Web Scraping
There are several techniques and approaches for scraping data from websites. See Table 2.2 for some of the

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 2.3 • Web Scraping and Social Media Data Collection 69

common techniques used. (Note: The techniques used for web scraping will vary depending on the website
and the type of data being collected. It may require a combination of different techniques to effectively scrape
data from a website.)

Web Scraping Details

Technique
Web Crawling • Follows links on a web page to navigate to other pages and collect data
from them
• Useful for scraping data from multiple pages of a website

XPath • Powerful query language

• Navigates through the elements in an HTML document
• Often used in combination with HTML parsing to select specific elements to
scrape

Regular Expressions • Search for and extract specific patterns of text from a web page
• Useful for scraping data that follows a particular format, such as dates,
phone numbers, or email addresses

HTML Parsing • Analyzes the HTML (HyperText Markup Language) structure of a web page
and identifies the specific tags and elements that contain the desired data
• Often used for simple scraping tasks

Application • Authorize developers to access and retrieve data instantly without the need
Programming for web scraping
Interfaces (APIs) • Often a more efficient and reliable method for data collection

(XML) API Subset • XML (Extensible Markup Language) is another markup language used
exchanging data
• This method works similarly to using the HTML API subset by making HTTP
requests to the website's API endpoints and then parsing the data received
in XML format

(JSON) API Subset • JSON (JavaScript Object Notation) is a lightweight data interchange format
that is commonly used for sending and receiving data between servers and
web applications
• Many websites provide APIs in the form of JSON, making it another efficient
method for scraping data

Table 2.2 Techniques and Approaches for Scraping Data from Websites

Social Media Data Collection

Social media data collection can be carried out through various methods such as API integration, social
listening, social media surveys, network analysis, and image and video analysis. APIs provided by social media
platforms allow data scientists to collect structured data on user interactions and content. Social listening
involves monitoring online conversations for insights on customer behavior and trends. Surveys conducted on
social media can provide information on customer preferences and opinions. Network analysis, or the
examination of relationships and connections between users, data, or entities within a network, can reveal
influential users and communities. It involves identifying and analyzing influential individuals or groups as well
as understanding patterns and trends within the network. Image and video analysis can provide insights into
visual trends and user behavior.
70 2 • Collecting and Preparing Data

An example of social media data collection is conducting a Twitter survey on customer satisfaction for a food
delivery company. Data scientists can use Twitter's API to collect tweets containing specific hashtags related to
the company and analyze them to understand customers' opinions and preferences. They can also use social
listening to monitor conversations and identify trends in customer behavior. Additionally, creating a social
media survey on Twitter can provide more targeted insights into customer satisfaction and preferences. This
data can then be analyzed using data science techniques to identify key areas for improvement and drive
informed business decisions.

Using Python to Scrape Data from the Web

As noted previously, web scraping is a strategy of gathering data from the internet using automated
mechanisms or programs. Python is one of the popular programming languages used for web scraping due to
its various libraries and frameworks that make it easy to pull and process data from websites.

To scrape data such as a table from a website using Python, we follow these steps:

1. Import the pandas library. The first step is to import the pandas library (https://openstax.org/r/pandas),
which is a popular Python library for data analysis and manipulation.

import pandas as pd

2. Use the read_html

read_html() function. This function is used to read HTML tables from a web page and convert
them into a list of DataFrame objects. Recall from What Are Data and Data Science? that a DataFrame is a
data type that pandas uses to store multi-column tabular data.

df = pd.read_html("https://......

3. Access the desired data. If the data on the web page is divided into different tables, we need to specify
which table we want to extract. We have used indexing to access the desired table (for example: index 4)
from the list of DataFrame objects returned by the read_html() function. The index here represents the
table order in the web page.
4. Store the data in a DataFrame. The result of the read_html() function is a list of DataFrame objects,
and each DataFrame represents a table from the web page. We can store the desired data in a DataFrame
variable for further analysis and manipulation.
5. Display the DataFrame. By accessing the DataFrame variable, we can see the extracted data in a tabular
format.
6. Convert strings to numbers. As noted in Chapter 1, a string is a data type used to represent a sequence
of characters, such as letters, numbers, and symbols that are enclosed by matching single (') or double (")
quotes. If the data in the table is in string format and we want to perform any numerical operations on it,
we need to convert the data to numerical format. We can use the to_numeric() function from pandas to
convert strings to numbers and then store the result in a new column in the DataFrame.

df['column_name'] = pd.to_numeric(df['column_name'])

This will create a new column in the DataFrame with the converted numerical values, which can then be used
for further analysis or visualization.

In computer programming, indexing usually starts from 0. This is because most programming languages use 0
as the initial index for arrays, matrices, or other data structures. This convention has been adopted to simplify
the implementation of some algorithms and to make it easier for programmers to access and manipulate
data. Additionally, it aligns with the way computers store and access data in memory. In the context of parsing
tables from HTML pages, using 0 as the initial index allows programmers to easily access and manipulate data
from different tables on the same web page. This enables efficient data processing and analysis, making the

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 2.3 • Web Scraping and Social Media Data Collection 71

task more manageable and streamlined.

EXAMPLE 2.4

Problem

Extract data table "Current Population Survey: Household Data: (Table A-13). Employed and unemployed
persons by occupation, Not seasonally adjusted" from the FRED (Federal Reserve Economic Data)
(https://openstax.org/r/fred) website in the link (https://fred.stlouisfed.org/release/
tables?rid=50&eid=3149#snid=4498 (https://openstax.org/r/stlouisfed)) using Python code. The data in this
table provides a representation of the overall employment and unemployment situation in the United
States. The table is organized into two main sections: employed persons and unemployed persons.

Solution

PYTHON CODE

# Import pandas
import pandas as pd

# Read data from the URL

df_list = pd.read_html(
"https://fred.stlouisfed.org/release/tables?rid=50&eid=3149#snid=4498")

# Since pd.read_html() returns a list of DataFrames, select the first DataFrame

df = df_list[0]

# Print the first 5 rows of the DataFrame

print(df.head(5))

The resulting output will look like this:

72 2 • Collecting and Preparing Data

In Python, there are several libraries and methods that can be used for parsing and extracting data from text.
These include the following:

1. Regular expressions (regex or RE) (https://openstax.org/r/docpython). This is a built-in library in Python

that allows for pattern matching and extraction of data from strings. It uses a specific syntax to define
patterns and rules for data extraction.
2. Beautiful Soup (https://openstax.org/r/pypi). This is an external library that is mostly used for scraping and
parsing HTML and XML code. It can be utilized to extract specific data from web pages or documents.
3. Natural Language Toolkit (NLTK) (https://openstax.org/r/nltk). This is a powerful library for natural
language processing in Python. It provides various tools for tokenizing, parsing, and extracting data from
text data. (Tokenizing is the process of breaking down a piece of text or string of characters into smaller
units called tokens, which can be words, phrases, symbols, or individual characters.)
4. TextBlob (https://openstax.org/r/textblob). This library provides a simple interface for most natural
language processing assignments, such as argument and part-of-speech tagging. It can also be utilized
for parsing and extracting data from text.
5. SpaCy (https://openstax.org/r/spacy). This is a popular open-source library for natural language
processing. It provides efficient methods for tokenizing, parsing, and extracting data from text data.

Overall, the library or method used for parsing and extracting data will depend on the specific task and type of
data being analyzed. It is important to research and determine the best approach for a given project.

Regular Expressions in Python

Regular expressions, also known as regex, are a set of symbols used to define a search pattern in text data.
In Python, these expressions are supported by the re module (function), and their syntax is similar to other
programming languages. The use of regular expressions offers researchers a robust method for identifying
and manipulating patterns in text. With this powerful tool, specific words, characters, or patterns of characters

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 2.3 • Web Scraping and Social Media Data Collection 73

can be searched and matched. Typical applications include data parsing, input validation, and extracting
targeted information from larger text sources. Common use cases in Python involve recognizing various types
of data, such as dates, email addresses, phone numbers, and URLs, within extensive text files. Moreover,
regular expressions are valuable for tasks like data cleaning and text processing. Despite their versatility,
regular expressions can be elaborate, allowing for advanced search patterns utilizing meta-characters like *, ?,
and +. However, working with these expressions can present challenges, as they require a thorough
understanding and careful debugging to ensure successful implementation.

USING META-CHARACTERS IN REGULAR EXPRESSIONS

• The * character is known as the “star” or “asterisk” and is used to match zero or more occurrences of
the preceding character or group in a regular expression. For example, the regular expression "a*"
would match an "a" followed by any number (including zero) of additional "a"s, such as "a", "aa",
"aaa", etc.
• The ? character is known as the "question mark" and is used to indicate that the preceding character or
group is optional. It matches either zero or one occurrences of the preceding character or group. For
example, the regular expression "a?b" would match either "ab" or "b".
• The + character is known as the "plus sign" and is used to match one or more occurrences of the
preceding character or group. For example, the regular expression "a+b" would match one or more
"a"s followed by a "b", such as "ab", "aab", "aaab", etc. If there are no "a"s, the match will fail. This
is different from the * character, which would match zero or more "a"s followed by a "b", allowing for
a possible match without any "a"s.

EXAMPLE 2.5

Problem

Write Python code using regular expressions to search for a selected word “Python” in a given string and
print the number of times it appears.

Solution

PYTHON CODE

## import the regular expression module

import re
# create a string with story problem
story = "Samantha is a sixth-grade student who uses the popular coding language
Python to collect and analyze weather data for science project. She creates a
program that collects data from an online weather API and stores it in a CSV file
for 10 days. With the help of her teacher, she uses Python to visualize the data
and discovers patterns in temperature, humidity, and precipitation."
# create a regex pattern to match a selected word
pattern = "Python"
74 2 • Collecting and Preparing Data

# use the "findall" to search for matching patterns in the data string
words = re.findall(pattern, story)

# print the number of repeated python

print ("The word 'python' is repeated", len(words), "times in the story.")

# print the matched patterns

print(words) # output: ['Python']

The resulting output will look like this:

The word 'python' is repeated 2 times in the story.

['Python', 'Python']

In Python, "len" is short for "length" and is used to determine the number of items in a collection. It
returns the total count of items in the collection, including spaces and punctuation marks in a string.

Parsing and Extracting Data

Splitting and slicing are two methods used to manipulate text strings in programming. Splitting a string
means dividing a text string into smaller parts or substrings based on a specified separator. The separator can
be a character, string, or regular expression. This can be useful for separating words, phrases, or data values
within a larger string. For example, the string "Data Science" can be split into two substrings "Data" and
"Science" by using a space as the separator.

Slicing a string refers to extracting a portion or section of a string based on a specified range of indices. An
index refers to the position of a character in a string, starting from 0 for the first character. The range specifies
the start and end indices for the slice, and the resulting substring includes all characters within that range. For
example, the string "Data Science" can be sliced to extract "Data" by specifying the range from index 0 to
4, which includes the first four characters. Slicing can also be used to manipulate strings by replacing, deleting,
or inserting new content into specific positions within the string.

Parsing and extracting data involves the analysis of a given dataset or string to extract specific pieces of
information. This is accomplished using various techniques and functions, such as splitting and slicing strings,
which allow for the structured retrieval of data. This process is particularly valuable when working with large
and complex datasets, as it provides a more efficient means of locating desired data compared to traditional
search methods. Note that parsing and extracting data differs from the use of regular expressions, as regular
expressions serve as a specialized tool for pattern matching and text manipulation. In contrast, parsing and
data extraction offers a comprehensive approach to identifying and extracting specific data within a dataset.

Parsing and extracting data using Python involves using the programming language to locate and extract
specific information from a given text. This is achieved by utilizing the re library, which enables the use of
regular expressions to identify and retrieve data based on defined patterns. This process can be demonstrated
through an example of extracting data related to a person purchasing an iPhone at an Apple store.

The code in the following Python feature box uses regular expressions (regex) to match and extract specific
data from a string. The string is a paragraph containing information about a person purchasing a new phone

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 2.3 • Web Scraping and Social Media Data Collection 75

from the Apple store. The objective is to extract the product name, model, and price of the phone. First, the
code starts by importing the necessary library for using regular expressions. Then, the string data is defined as
a variable. Next, regex is used to search for specific patterns in the string. The first pattern searches for the
words "product: " and captures anything that comes after it until it reaches a comma. The result is then
stored in a variable named "product". Similarly, the second pattern looks for the words "model: " and
captures anything that comes after it until it reaches a comma. The result is saved in a variable named
"model". Finally, the third pattern searches for the words "price: " and captures any sequence of numbers
or symbols that follows it until the end of the string. The result is saved in a variable named "price". After all
the data is extracted, it is printed out to the screen, using concatenation to add appropriate labels before each
variable.

This application of Python code demonstrates the effective use of regex and the re library to parse and extract
specific data from a given data. By using this method, the desired information can be easily located and
retrieved for further analysis or use.

PYTHON CODE

## import necessary library

import re
# Define data to be parsed
data = "Samantha went to the Apple store to purchase a new phone. She was
specifically looking for the latest and most expensive model available. As she
looked at the different options, she came across the product: iPhone 12, the
product name caught her attention, as it was the newest version on the market. She
then noticed the model: A2172, which confirmed that this was indeed the latest and
most expensive model she was looking for. The price made her hesitate for a moment,
but she decided that it was worth it price: $799. She purchased the iPhone 12 and
was excited to show off her new phone to her friends."

# Use regex to match and extract data based on specific pattern

product = re.search(r"product: (.+?),", data).group(1)
model = re.search(r"model: (.+?),", data).group(1)
price = re.search(r"price: (.+?.+?.+?.+?)", data).group(1)

# Print the extracted data

print("product: " + product)
print("model: " + model)
print("price: " + price)

The resulting output will look like this:

product: iPhone 12 model: A2172 price: $799

Processing and Storing Data

Once the data is collected, it should be processed and stored in a suitable format for further analysis. This is
where data processing and storage come into play. Data processing manages the raw data first by cleaning it
through the removal of irrelevant information and then by transforming it into a structured format. The
76 2 • Collecting and Preparing Data

cleaning process includes identifying and correcting any errors, inconsistencies, and missing values in a
dataset and is essential for ensuring that the data is accurate, reliable, and usable for analysis or other
purposes. Python is often utilized for data processing due to its flexibility and ease of use, and it offers a wide
range of tools and libraries specifically designed for data processing. Once the data is processed, it needs to be
stored for future use. (We will cover data storage in Data Cleaning and Preprocessing.) Python has several
libraries that allow for efficient storage and manipulation of data in the form of DataFrames.

One method of storing data using Python is using the pandas library to create a DataFrame and then using
the to_csv() function to save the DataFrame as a CSV (comma-separated values) file. This file can then be
easily opened and accessed for future analysis or visualization. For example, the code in the following Python
sidebar is a Python script that creates a dictionary with data about the presidents of the United States
(https://openstax.org/r/wikipedia), including their ordered number and state of birth. A data dictionary is a
data structure that stores data in key-value pairs, allowing for efficient retrieval of data using its key. It then
uses the built-in CSV library (https://openstax.org/r/librarycsv) to create a CSV file and write the data to it. This
code is used to store the US presidents' data in a structured format for future use, analysis, or display.

PYTHON CODE

import csv

# Create a dictionary to store the data

presidents = {
"1": ["George Washington", "Virginia"],
"2": ["John Adams", "Massachusetts"],
"3": ["Thomas Jefferson", "Virginia"],
"4": ["James Madison", "Virginia"],
"5": ["James Monroe", "Virginia"],
"6": ["John Quincy Adams", "Massachusetts"],
"7": ["Andrew Jackson", "South Carolina"],
"8": ["Martin Van Buren", "New York"],
"9": ["William Henry Harrison", "Virginia"],
"10": ["John Tyler", "Virginia"],
"11": ["James K. Polk", "North Carolina"],
"12": ["Zachary Taylor", "Virginia"],
"13": ["Millard Fillmore", "New York"],
"14": ["Franklin Pierce", "New Hampshire"],
"15": ["James Buchanan", "Pennsylvania"],
"16": ["Abraham Lincoln", "Kentucky"],
"17": ["Andrew Johnson", "North Carolina"],
"18": ["Ulysses S. Grant", "Ohio"],
"19": ["Rutherford B. Hayes", "Ohio"],
"20": ["James A. Garfield", "Ohio"],
"21": ["Chester A. Arthur", "Vermont"],
"22": ["Grover Cleveland", "New Jersey"],
"23": ["Benjamin Harrison", "Ohio"],
"24": ["Grover Cleveland", "New Jersey"],
"25": ["William McKinley", "Ohio"],

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 2.3 • Web Scraping and Social Media Data Collection 77

"26": ["Theodore Roosevelt", "New York"],

"27": ["William Howard Taft", "Ohio"],
"28": ["Woodrow Wilson", "Virginia"],
"29": ["Warren G. Harding", "Ohio"],
"30": ["Calvin Coolidge", "Vermont"],
"31": ["Herbert Hoover", "Iowa"],
"32": ["Franklin D. Roosevelt", "New York"],
"33": ["Harry S. Truman", "Missouri"],
"34": ["Dwight D. Eisenhower", "Texas"],
"35": ["John F. Kennedy", "Massachusetts"],
"36": ["Lyndon B. Johnson", "Texas"],
"37": ["Richard Nixon", "California"],
"38": ["Gerald Ford", "Nebraska"],
"39": ["Jimmy Carter", "Georgia"],
"40": ["Ronald Reagan", "Illinois"],
"41": ["George H. W. Bush", "Massachusetts"],
"42": ["Bill Clinton", "Arkansas"],
"43": ["George W. Bush", "Connecticut"],
"44": ["Barack Obama", "Hawaii"],
"45": ["Donald Trump", "New York"],
"46": ["Joe Biden", "Pennsylvania"]
}

# Open a new CSV file in write mode

with open("presidents.csv", "w", newline='') as csv_file:
# Specify the fieldnames for the columns
fieldnames = ["Number", "Name", "State of Birth"]
# Create a writer object
writer = csv.DictWriter(csv_file, fieldnames=fieldnames)
# Write the header row
writer.writeheader()
# Loop through the presidents dictionary
for key, value in presidents.items():
# Write the data for each president to the CSV file
writer.writerow({
"Number": key,
"Name": value[0],
"State of Birth": value[1]
})
# Print a success message
print("Data successfully stored in CSV file.")

The resulting output will look like this:

Data successfully stored in CSV file.

78 2 • Collecting and Preparing Data

2.4 Data Cleaning and Preprocessing

Learning Outcomes
By the end of this section, you should be able to:
• 2.4.1 Apply methods to deal with missing data and outliers.
• 2.4.2 Explain data standardization techniques, such as normalization, transformation, and
aggregation.
• 2.4.3 Identify sources of noise in data and apply various data preprocessing methods to reduce
noise.

Data cleaning and preprocessing is an important stage in any data science task. It refers to the technique of
organizing and converting raw data into usable structures for further analysis. It involves extracting irrelevant
or duplicate data, handling missing values, and correcting errors or inconsistencies. This ensures that the data
is accurate, comprehensive, and ready for analysis. Data cleaning and preprocessing typically involve the
following steps:

1. Data integration. Data integration refers to merging data from multiple sources into a single dataset.
2. Data cleaning. In this step, data is assessed for any errors or inconsistencies, and appropriate actions are
taken to correct them. This may include removing duplicate values, handling missing data, and correcting
formatting misconceptions.
3. Data transformation. This step prepares the data for the next step by transforming the data into a
format that is suitable for further analysis. This may involve converting data types, scaling or normalizing
numerical data, or encoding categorical variables.
4. Data reduction. If the dataset contains a large number of columns or features, data reduction techniques
may be used to select only the most appropriate ones for analysis.
5. Data discretization. Data discretization involves grouping continuous data into categories or ranges,
which can help facilitate analysis.
6. Data sampling. In some cases, the data may be too large to analyze in its entirety. In such cases, a sample
of the data can be taken for analysis while still maintaining the overall characteristics of the original
dataset.

The goal of data cleaning and preprocessing is to guarantee that the data used for analysis is accurate,
consistent, and relevant. It helps to improve the quality of the results and increase the efficiency of the analysis
process. A well-prepared dataset can lead to more accurate insights and better decision-making.

Handling Missing Data and Outliers

Missing data refers to any data points or values that are not present in a dataset. This could be due to data
collection errors, data corruption, or nonresponse from participants in a study. Missing data can impact the
accuracy and validity of an analysis, as it reduces the sample size and potentially introduces bias.

Some specific examples of missing data include the following:

1. A survey participant forgetting to answer a question

2. A malfunction in data collection equipment resulting in missing values
3. A participant choosing not to answer a question due to sensitivity or discomfort

An outlier is a data point that differs significantly from other data points in a given dataset. This can be due to
human error, measurement error, or a true outlier value in the data. Outliers can skew statistical analysis and
bias results, which is why it is important to identify and handle them properly before analysis.

Missing data and outliers are common problems that can affect the accuracy and reliability of results. It is
important to identify and handle these issues properly to ensure the integrity of the data and the validity of
the analysis. You will find more details about outliers in Measures of Center, but here we summarize the

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 2.4 • Data Cleaning and Preprocessing 79

measures typically used to handle missing data and outliers in a data science project:

1. Identify the missing data and outliers. The first stage is to identify which data points are missing or
appear to be outliers. This can be done through visualization techniques, such as scatterplots, box plots,
IQR (interquartile range), or histograms, or through statistical methods, such as calculating the mean,
median, and standard deviation (see Measures of Center and Measures of Variation as well as Encoding
Univariate Data).

It is important to distinguish between different types of missing data. MCAR (missing completely at
random) data is missing data not related to any other variables, with no underlying cause for its absence.
Consider data collection with a survey asking about driving habits. One of the demographic questions asks
for income level. Some respondents accidentally skip this question, and so there is missing data for
income, but this is not related to the variables being collected related to driving habits.

MAR (missing at random) data is missing data related to other variables but not to any unknown or
unmeasured variables. As an example, during data collection, a survey is sent to respondents and the
survey asks about loneliness. One of the questions asks about memory retention. Some older respondents
might skip this question since they may be unwilling to share this type of information. The likelihood of
missing data for loneliness factors is related to age (older respondents). Thus, the missing data is related
to an observed variable of age but not directly related to loneliness measurements.

MNAR (missing not at random) data refers to a situation in which the absence of data depends on
observed data but not on unobserved data. For example, during data collection, a survey is sent to
respondents and the survey asks about debt levels. One of the questions asks about outstanding debt that
the customers have such as credit card debt. Some respondents with high credit card debt are less likely
to respond to certain questions. Here the missing credit card information is related to the unobserved
debt levels.
2. Determine the reasons behind missing data and outliers. It is helpful to understand the reasons
behind the missing data and outliers. Some expected reasons for missing data include measurement
errors, human error, or data not being collected for a particular variable. Similarly, outliers can be caused
by incorrect data entry, measurement errors, or genuine extreme values in the data.
3. Determine how to solve missing data issues. Several approaches can be utilized to handle missing data.
One option is to withdraw the missing data altogether, but this can lead to a loss of important information.
Other methods include imputation, where the absent values are replaced with estimated values based on
the remaining data or using predictive models to fill in the missing values.
4. Consider the influence of outliers. Outliers can greatly affect the results of the analysis, so it is important
to carefully consider their impact. One approach is to delete the outliers from the dataset, but this can also
lead to a loss of valuable information. Another option is to deal with the outliers as an individual group
and analyze them separately from the rest of the data.
5. Use robust statistical methods. When dealing with outliers, it is important to use statistical methods that
are not affected by extreme values. This includes using median instead of mean and using nonparametric
tests instead of parametric tests, as explained in Statistical Inference and Confidence Intervals.
6. Validate the results. After handling the missing data and outliers, it is important to validate the results to
ensure that they are robust and accurate. This can be done through various methods, such as cross-
validation or comparing the results to external data sources.

Handling missing data and outliers in a data science task requires careful consideration and appropriate
methods. It is important to understand the reasons behind these issues and to carefully document the process
to ensure the validity of the results.
80 2 • Collecting and Preparing Data

EXAMPLE 2.6

Problem

Starting in 1939, the United States Bureau of Labor Statistics tracked employment on a monthly basis. The
number of employers in the construction field between 1939 and 2019 is presented in Figure 2.2.

a. Determine if there is any outlier in the dataset that deviates significantly from the overall trend.
b. In the event that the outlier is not a reflection of real employment numbers, how would you handle the
outliers?

Figure 2.2 US Retail Employment with Outliers

(Data source: Bureau of Labor Statistics; credit: modification of work by Hyndman, R.J., & Athanasopoulos, G. (2021)
Forecasting: principles and practice, 3rd edition, OTexts: Melbourne, Australia. OTexts.com/fpp3. Accessed on April 23, 2024)

Solution

a. Based on the visual evidence, it appears that an outlier is present in the employment data for March 28,
1990. The employment level during this month shows a significant jump from approximately 5,400 to
9,500, exceeding the overall maximum employment level recorded between 1939 and 2019.
b. A possible approach to addressing this outlier is to replace it with median, calculated by taking the
mean of the points before and after the outlier. This method can help to improve the smoothness and
realism of the employment curve as well as mitigate any potential impacts the outlier may have on
statistical analysis or modeling processes. (See Table 2.3.)

Date Number of
Employers × 1000
1/1/1990 4974
2/1/1990 4933
3/1/1990 4989

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 2.4 • Data Cleaning and Preprocessing 81

Date Number of
Employers × 1000
4/1/1990 5174
5/1/1990 5370
6/1/1990 9523
7/1/1990 5580
8/1/1990 5581
9/1/1990 5487
10/1/1990 5379
11/1/1990 5208
12/1/1990 4963

Table 2.3 Monthly Employment over 1990

The median employment level from May 1, 1990, to July 1, 1990, is 5,289, as a replacement value for the
outlier on May 28, 1990.

The adjusted data is presented in Figure 2.3.

Figure 2.3 US Retail Employment Without Outliers

(Data source: Bureau of Labor Statistics; credit: modification of work by Hyndman, R.J., & Athanasopoulos, G. (2021) Forecasting:
principles and practice, 3rd edition, OTexts: Melbourne, Australia. OTexts.com/fpp3. Accessed on April 23, 2024)

Data Standardization, Transformation, and Validation

Data standardization, transformation, and validation are critical steps in the data analysis preprocessing
pipeline. Data standardization is the process of systematically transforming collected information into a
consistent and manageable format. This procedure involves the elimination of inconsistencies, errors, and
82 2 • Collecting and Preparing Data

duplicates as well as converting data from various sources into a unified format, often termed a normal form
(defined in the next section). Data transformation involves modifying the data to make it more suitable for
the analysis that is planned. Data validation ensures that the data is accurate and consistent and meets
certain criteria or standards. Table 2.4 summarizes these processes, which are explored in more depth later in
the chapter.

Purpose Techniques Example

Normalization To eliminate Involve breaking A customer database table with
redundant data down a larger redundant data can be
and ensure data database into smaller, normalized by splitting it into
dependencies more manageable two tables for customer
make sense tables and information and orders and
establishing establishing the relationship
relationships between them.
between them.
Transformation To make the data Include data A dataset with different date
more consistent, cleaning, data formats, such as “MM/DD/YYYY”
coherent, and merging, data and “YYYY/MM/DD.” Data
meaningful for splitting, data transformation can be used to
analysis. conversion, and data convert all dates to a single
aggregation. format
Validation To improve the Include data In a survey, the respondent’s age
quality of data profiling, data audits, is recorded as 150 years.
used in analysis. It and data cleansing. Through data validation, this
ensures that the value can be identified as
data is accurate, erroneous.
relevant, and
consistent.

Table 2.4 Comparison of Data Standardization, Transformation, and Validation Processes

Data Normalization
The first step in standardizing data is to establish guidelines and rules for formatting and structuring the
data. This may include setting conventions for naming, data types, and formatting A normal form (NF) is a
guideline or set of rules used in database design to ensure that a database is well-structured, organized, and
free from certain types of data irregularities, such as redundancy and inconsistency. The most commonly used
normal forms are 1NF, 2NF, 3NF (First, Second, and Third Normal Form), and BCNF (Boyce-Codd Normal
Form).

Normalization is the process of applying these rules to a database. The data must be organized and cleaned,
which involves removing duplicates and erroneous data, filling in missing values, and logically arranging the
data. To uphold data standardization, regular quality control measures should be implemented, including
periodic data audits to ascertain the accuracy and consistency of the data. It is also important to document the
standardization process, including the guidelines and procedures followed. Periodic review and updates of
data standards are necessary to ensure the ongoing reliability and relevance of the data.

Data normalization ensures that data is maintainable regardless of its source. Consider a marketing team
collecting data on their customers’ purchasing behavior so they can make some decisions about product
placement. The data is collected from numerous sources, such as online sales transactions, in-store purchases,
and customer feedback surveys. In its raw form, this data could be disorganized and unreliable, making it

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 2.4 • Data Cleaning and Preprocessing 83

difficult to analyze. It is hard to draw meaningful insights from badly organized data.

To normalize this data, the marketing team would go through multiple steps. First, they would identify the key
data elements, such as customer name, product purchased, and transaction date. Then, they would ensure
that these elements are consistently formatted in all data sources. For instance, they might employ the same
date format across all data sources or standardize customer names to the first name and the last name fields.
Subsequently, they would eliminate any redundant or irrelevant data elements. In this case, if the data is
collected from both online and in-store purchases, they might choose one or the other to avoid duplication.
The marketing team would ensure that the data is properly structured and organized. This could involve
creating a data table with domains for each data element, such as a customer ID, product code, and purchase
amount. By normalizing the data, the marketing team can efficiently follow and investigate the customers'
purchasing behavior, identify patterns and trends, and make data-driven judgments to enhance their
marketing systems.

The normalization formula is a statistical formula utilized to scale down a dataset, typically to between one and
zero. The largest data would have a normalized value of one, and the smallest data point would be zero. Note
that the presence of outliers can significantly impact the calculated values of minimum/maximum. As such, it
is important to first remove any outliers from the dataset before performing normalization. This ensures more
accurate and representative results.

The normalization formula:

EXAMPLE 2.7

Problem

A retail company with eight branches across the country wants to analyze its product sales to identify its
top-selling items. The company collects data from each branch and stores it in Table 2.5, listing the sales
and profits for each product. From previous reports, it discovered that its top-selling products are jewelry,
TV accessories, beauty products, DVDs, kids' toys, video games, women's boutique apparel, and designer
and fashion sunglasses. However, the company wants to arrange these products in order from highest to
lowest based on best sales and profits. Determine which product is the top-selling product by normalizing
the data in Table 2.5.

Branch Product Sales ($) Profits ($)

Branch 1 Jewelry 50000 20000
Branch 2 TV Accessories 25000 12500
Branch 3 Beauty Products 30000 15000
Branch 4 DVDs 15000 7500
Branch 5 Kids’ Toys 45000 22500
Branch 6 Video Games 35000 17500
Branch 7 Women’s Boutique Apparel 40000 20000
Branch 8 Designer & Fashion 55000 27500
Sunglasses

Table 2.5 Retail Company Sales and Profits

84 2 • Collecting and Preparing Data

Solution

Using the normalization formula, the maximum sale is $55,000, and the minimum sale is $15,000, as shown
in Table 2.6.

Branch Product Sales ($) Profits ($) Normalization

Scale
Branch 1 Jewelry 50000 20000 0.88
Branch 2 TV Accessories 25000 12500 0.25
Branch 3 Beauty Products 30000 15000 0.38
Branch 4 DVDs 15000 7500 0.00
Branch 5 Kids’ Toys 45000 22500 0.75
Branch 6 Video Games 35000 17500 0.50
Branch 7 Women’s Boutique Apparel 40000 20000 0.63
Branch 8 Designer & Fashion 55000 27500 1.00
Sunglasses

Table 2.6 Data of Retail Company Sales on Normalization Scale

Overall, the retail company’s top-selling products generate the most profits for the company, with “Designer
& Fashion Sunglasses” being the highest in the normalization scale. The company can use this information
to focus on promoting and restocking these items at each branch to continue driving sales and profits.

Data Transformation
Data transformation is a statistical technique used to modify the original structure of the data in order to make
it more suitable for analysis. Data transformation can involve various mathematical operations such as
logarithmic, square root, or exponential transformations. One of the main reasons for transforming data is to
address issues related to statistical assumptions. For example, some statistical models assume that the data is
normally distributed. If the data is not distributed normally, this can lead to incorrect results and
interpretations. In such cases, transforming the data can help to make it closer to a normal distribution and
improve the accuracy of the analysis.

One commonly used data transformation technique is the log transformation, which requires taking the
logarithm of the data values. Log transformation is often used when the data is highly skewed, meaning most
of the data points fall toward one end of the distribution. This can cause problems in data analysis as the data
may not follow a normal distribution. By taking the logarithm of the values, the distribution can be shifted
toward a more symmetrical shape, making it easier to analyze. Another common transformation technique is
the square root transformation, which involves taking the square root of the data values. Similar to log
transformation, square root transformation is often used to address issues with skewness and make the data
more normally distributed. Square root transformation is also useful when the data contains values close to
zero, as taking the square root of these values can bring them closer to the rest of the data and reduce the
impact of extreme values. Exponential transformations involve taking the exponent of the data values.
Whichever operation is used, data transformation can be a useful tool for data analysts to address issues with
data distribution and improve the accuracy of their analyses.

Dealing with Noisy Data

Noisy data refers to data that retains errors, outliers, or irrelevant information that can conceal true patterns
and relationships within the dataset. The presence of noisy data in the dataset causes difficulty in drawing

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 2.4 • Data Cleaning and Preprocessing 85

accurate conclusions and making predictions from the data. Most noisy data is caused by human errors in data
entry, technical errors in data collection or transmission, or natural variability in the data itself. Noisy data is
removed and cleaned by identifying and correcting errors, removing outliers, and filtering out irrelevant
information. Noisy data can negatively impact data analysis and modeling, and it may indicate that there are
issues with the model's structure or assumptions. Noisy data is unwanted information that can be removed.

Strategies to reduce the noisy data are summarized in Table 2.7.

Strategy Example
Data cleaning Removing duplicate or irrelevant data from a dataset, such as deleting repeated
rows in a spreadsheet or filtering out incomplete or error-prone data entries.
Data smoothing A technique used in data analysis to remove outliers or noise from a dataset in
order to reveal underlying patterns or trends. One example is smoothing a
dataset of daily stock market index values over the course of a month. The
values may fluctuate greatly on a day-to-day basis, making it difficult to see any
overall trend. By calculating a seven-day average, we can smooth out these
fluctuations and see the overall trend of the index over the course of the
month.
Imputation An example of imputation is in a hospital setting where a patient's medical
history is incomplete due to missing information. The hospital staff can use
imputation to estimate the missing data based on the patient's known medical
conditions and past treatments.
Binning A researcher is studying the age demographics of a population in a city. Instead
of looking at individual ages, the researcher decides to bin the data into age
groups of 10 years (e.g., 0–10, 10–20, 20–30, etc.). This allows for a more
comprehensive and easier analysis of the data.
Data transformation Consider the following dataset that shows the number of COVID-19 cases
recorded in a country at different points in time—01/01/2020, 02/02/2020, 03/
01/2020—are 1000, 10000, 100000, respectively. To transform this data using
log, we can take the log base 10 of the number of cases column. This would
result in a transformed data as follows: 01/01/2020, 02/02/2020, 03/01/2020 are
3, 4, 5, respectively.
Dimensionality The original dataset would have high dimensionality due to the large number
reduction of variables (100 companies) and time points (5 years). By applying principal
component analysis, we can reduce the dimensionality of the dataset to a few
principal components that represent the overall trends and patterns in the
stock market.
Ensemble methods An example of an ensemble method is the random forest algorithm. It
combines multiple decision trees, each trained on a random subset of the data,
to make a more accurate prediction. This helps reduce overfitting and increase
the overall performance of the model. The final prediction is made by
aggregating the predictions of each individual tree.

Table 2.7 Strategies to Reduce Noisy Data

Data Validation
Data validation is the process of ensuring the accuracy and quality of data examined against defined rules and
standards. This approach involves identifying and correcting any errors or inconsistencies in the collected data
as well as ensuring that the data is relevant and reliable for analysis. Data validation can be performed
86 2 • Collecting and Preparing Data

through a variety of techniques, including manual checks, automated scripts, and statistical analysis. Some
common inspections in data validation include checking for duplicates, checking for mislaid values, and
verifying data against external sources or references. Before collecting data, it is important to determine the
conditions or criteria that the data needs to meet to be considered valid. This can include factors such as
precision, completeness, consistency, and timeliness. For example, a company may set up a data validation
process to ensure that all customer information entered into its database follows a specific format. This would
involve checking for correct spellings and proper formatting of phone numbers and addresses and validating
the correctness of customer names and account numbers. The data would also be checked against external
sources, such as official government records, to verify the accuracy of the information. Any discrepancies or
errors would be flagged for correction before the data is used for analysis or decision-making purposes.
Through this data validation process, the company can ensure that its customer data is accurate, reliable, and
compliant with industry standards.

Another method to assess the data is to cross-reference it with reliable sources to identify any discrepancies or
errors in the collected data. A number of tools and techniques can be used to validate data. These can include
statistical analysis, data sampling, data profiling, and data auditing. It is important to identify and remove
outliers before validating the data. Reasonability checks involve using common sense to check if the data is
logical and makes sense—for example, checking if a person's age is within a reasonable range or if a
company's revenue is within a reasonable range for its industry. If possible, data should be verified with the
source to ensure its accuracy. This can involve contacting the person or organization who provided the data or
checking against official records. It is always a good idea to involve multiple team members or experts in the
validation process to catch any errors or inconsistencies that may have been overlooked by a single person.
Documentation of the validation process, including the steps taken and any issues identified, is important in
future data audits or for reference purposes. Data validation is a continuous process, and data should be
monitored and updated to ensure its accuracy and validity.

Consider a marketing company conducting a survey on customer satisfaction for a new product launch. The
company collected data from 1,000 respondents, but when the company started analyzing the data, it noticed
several inconsistencies and missing values. The company's data analyst realized that the data standardization
and validation processes were not adequately performed before the survey results were recorded. To correct
this issue, the data analyst first identified and removed all duplicate entries, reducing the total number of
responses to 900. Then, they used automated scripts to identify and fill in missing values, which accounted for
95 responses. The remaining 805 responses were then checked for data accuracy using statistical analysis.
After the data standardization and validation process, the company had a clean and reliable dataset of 805
responses. The results showed that the product had a satisfaction rate of 85%, which was significantly higher
than the initial analysis of 78%. As a result of this correction, the marketing team was able to confidently report
the actual satisfaction rate and make better-informed decisions for future product development.

Data Aggregation
Data aggregation is the process by which information from multiple origins is gathered and merged into a
single set that provides insights and meaningful conclusions. It involves gathering, managing, and delivering
data from different sources in a structured manner to facilitate analysis and decision-making. Data
aggregation can be performed manually or by using automated tools and techniques. The data aggregation
process is utilized to identify patterns and trends between different data points, which extracts valuable
insights. Some standard types of data aggregation are spatial aggregation, statistical aggregation, attribute
aggregation, and temporal aggregation. This methodology is commonly operated in marketing, finance,
health care, and research to analyze large sets of data. Data aggregation is used in various industries to
combine and analyze large sets of data. Examples include calculating total sales for a company from different
departments, determining average temperature for a region including multiple cities, and analyzing website
traffic by country. It is also used in fields such as stock market indices, population growth, customer
satisfaction scores, credit scores, and airline flight delays. Governments and utility companies also utilize data

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 2.4 • Data Cleaning and Preprocessing 87

aggregation to study energy consumption patterns.

Text Preprocessing
Text preprocessing is a technique of preparing data in text format for further analysis and natural language
processing tasks. It involves transforming unstructured text data into a more structured format to be
interpreted by algorithms and models. Some common techniques used in text preprocessing are reviewed in
Table 2.8.

Preprocessing Explanation Example

Technique
Tokenization Breaking text Original Text: “Tokenization is the process of breaking down
data into a sentence, paragraph, or entire text into smaller parts
individual called tokens.”
words or
phrases Tokenized Text: “Tokenization”, “is”, “the”, “process”, “of”,
(tokens) “breaking”, “down”, “a”, “sentence”, “,”, “paragraph”, “,”, “or”,
“entire”, “text”, “into”, “smaller”, “parts”, “called”, “tokens”, “.”
Lowercasing Converting all Consider the following sentence: “John likes to eat pizza.”
text to After lowercasing it, the sentence becomes “john likes to eat
lowercase to pizza.”
avoid multiple
representations
of the identical
word
Stopwords removal Filtering out Consider: “The sun was shining bright in the sky and the
commonly birds were chirping. It was a lovely day in the park and
occurring people were enjoying the beautiful weather.”
words that do
not add After removing stopwords, the paragraph would be
meaning or transformed into: “Sun shining bright sky birds chirping.
context Lovely day park people enjoying beautiful weather.”
Lemmatization and Reducing For example, the words “running,” “runs,” and “ran” would all
stemming words to their be lemmatized to the base form ”run.”
root forms to
reduce
complexity and
improve model
performance

Table 2.8 Summary of Text Preprocessing Techniques

88 2 • Collecting and Preparing Data

Preprocessing Explanation Example

Technique
Part-of-speech tagging Identifying the In the sentence “I went to the market to buy some fruits,”
grammatical the words “went” and “buy” would be tagged as verbs,
components of “market” and “fruits” as a noun, and “some” as adjectives.
each word
where each
word in a
sentence is
assigned a
specific part-of-
speech tag
(e.g., noun,
verb, or
adjective)
Named entity Recognizing Consider the following text: “John went to Paris last summer
recognition and with his colleagues at Microsoft.”
categorizing
named entities By using named entity recognition, we can tag the named
such as people, entities in this sentence as follows: “John (person) went to
places, and Paris (location) last summer with his colleagues at Microsoft
organizations (organization).”
Sentiment analysis Identifying and Let’s say a customer has left a review for a new laptop they
categorizing purchased. The review reads: “I am extremely satisfied with
the emotions my purchase. The laptop has exceeded all of my
expressed in expectations and has greatly improved my work efficiency.
text Thanks for an amazing product!”

To perform sentiment analysis, the text will first undergo

preprocessing, which involves cleaning and preparing the
text data for analysis. This may include removing
punctuation, converting all letters to lowercase, and
removing stopwords (commonly used words that do not add
much meaning to a sentence, such as “the” or “and”).

After preprocessing, sentiment analysis techniques will be

applied to analyze the emotions and opinions expressed in
the review. The analysis may identify key positive words such
as “satisfied” and “amazing” and measure their overall
sentiment score. It may also take into account the context
and tone of the review to accurately determine the
sentiment.

Table 2.8 Summary of Text Preprocessing Techniques

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 2.4 • Data Cleaning and Preprocessing 89

Preprocessing Explanation Example

Technique
Spell-checking and Correcting Suppose we have a text like: “The writting was very
correction spelling errors inpprecise and had many trgical mistakes.” With spell-
to improve checking and correction, this text can be processed and
accuracy corrected to: “The writing was very imprecise and had many
tragic mistakes.” This involves identifying and correcting
misspelled words.

In this case, “writting” was corrected to “writing,”

“inpprecise” to “imprecise,” and “trgical” to “tragic.” This not
only improves the readability and accuracy of the text but
also helps in better understanding and analysis of the text.
Encoding Converting text Let’s say we have a dataset of customer reviews for a
into a restaurant. Each review is a string of text, such as: “I had a
numerical great experience at this restaurant, the food was delicious
representation and the service was top-notch.” To encode this text data, we
for machine can use techniques such as one-hot encoding or word
learning embedding.
algorithms to
process One-hot encoding involves creating a binary vector for each
word in the review, where the size of the vector is equal to
the size of the vocabulary. For example, if the review
contains the words “great,” “experience,” “restaurant,” “food,”
“delicious,” “service,” and “top-notch,” the one-hot encoded
vectors for these words would be: great: [1, 0, 0, 0, 0, 0, 0];
experience: [0, 1, 0, 0, 0, 0, 0]; restaurant: [0, 0, 1, 0, 0, 0, 0];
food: [0, 0, 0, 1, 0, 0, 0]; delicious: [0, 0, 0, 0, 1, 0, 0]; service:
[0, 0, 0, 0, 0, 1, 0]; top-notch: [0, 0, 0, 0, 0, 0, 1]. These one-
hot encoded vectors can now be used as input features for
machine learning models.
Removing special Simplifying the Consider the input: “Hello, this is a text with @special#
characters and text for analysis characters!*” and the output: “Hello this is a text with special
punctuation characters”

Table 2.8 Summary of Text Preprocessing Techniques

Text preprocessing is crucial to effectively use text data for tasks such as text classification and information
extraction. By transforming the raw text data, the accuracy and performance of machine learning models can
greatly improve and provide meaningful insights and predictions.

Text preprocessing is especially important in artificial intelligence, as it can lay the foundation for effective text
analysis, classification, information retrieval, sentiment analysis, and many other natural language processing
tasks (see Natural Language Processing). A well-designed preprocessing pipeline can lead to better model
performance, improved efficiency, and more accurate insights from text data.

An example of text preprocessing in artificial intelligence involves the conversion of text data into a more
standardized and consistent format. This can include tasks such as removing accents and diacritics, expanding
contractions, and converting numbers into their written representations (e.g., “10” to “ten”). Normalizing text
data helps to reduce the number of variations and therefore improves the efficiency and accuracy of natural
90 2 • Collecting and Preparing Data

language processing tasks. It also makes the data more easily interpretable for machine learning algorithms.
For example, when analyzing customer reviews, it may be beneficial to normalize text data so that variations of
the same word (e.g., “colour” and “color”) are treated as the same, providing a more accurate understanding of
sentiment toward a product or service.

2.5 Handling Large Datasets

Learning Outcomes
By the end of this section, you should be able to:
• 2.5.1 Recognize the challenges associated with large data, including storage, processing, and
analysis limitations.
• 2.5.2 Implement techniques for efficient storage and retrieval of large datasets, including
compression, indexing, and chunking.
• 2.5.3 Discuss database management systems and cloud computing and their key characteristics with
regard to large datasets.

Large datasets, also known as big data, are extremely large and complex sets of data that traditional data
processing methods and tools are unable to handle. These datasets typically include sizeable volumes, variety,
and velocity of data, making it challenging to process, manage, and analyze them using traditional methods.
Large datasets can be generated by a variety of sources, including social media, sensors, and financial
transactions. They generally possess a high degree of complexity and may have structured, unstructured, or
semi-structured data. Large datasets are covered in more depth in Other Machine Learning Techniques.

We have also already discussed a number of the techniques and strategies used to gain meaningful insights
from big data. Survey Design and Implementation discussed sampling techniques that allow those working
with data to analyze and examine large datasets by select a representative subset, or representative random
sample. Preprocessing techniques covered in Data Cleaning and Preprocessing are also used to clean,
normalize, and transform data to make sure it is consistent before it can be analyzed. This includes handling
missing values, removing outliers, and standardizing data formats.

In this section we will consider several other aspects of data management that are especially useful with big
data, including data compression, data storage, data indexing, and chunking. In addition, we’ll discuss
database management systems—software that allows for the organization, manipulation, and retrieval of data
that is stored in a structured format—and cloud computing.

Data Compression
Data compression is a method of reducing file size while retaining essential information; it can be applied to
many types of databases. Data compression is classified into two categories, lossy and lossless:

• Lossy compression reduces the size of data by permanently extracting particular data that is considered
irrelevant or redundant. This method can significantly decrease file sizes, but it also results in a loss of
some data. Lossy compression is often utilized for multimedia files and images, where slight modifications
in quality may not be noticeable to the human eye. Examples of lossy compression include MP3 and JPEG.
• Lossless compression aims to reduce file size without removing any data. This method achieves
compression by finding patterns and redundancies in the data and representing them more efficiently.
This allows for the reconstruction of the original data without any loss in quality. Lossless compression is
commonly used for text and numerical data, where every piece of information is crucial. Examples of
lossless compression include ZIP, RAR, and PNG.

There are several methods of data lossless compression, including Huffman coding. Huffman coding
works by assigning shorter binary codes to the most frequently used characters or symbols in a given
dataset and longer codes to less frequently used characters, as shown in Figure 2.4. This results in a more

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 2.5 • Handling Large Datasets 91

efficient use of binary digits and reduces the overall size of the data without losing any information during
compression. Huffman coding is applied to data that require fast and efficient compression, such as video
compression, image compression, and data transmission and storage.

Figure 2.4 Huffman Tree Diagrams

Data Storage
Big data requires storage solutions that can handle large volumes of diverse data types, offer high
performance for data access and processing, guarantee scalability for growing datasets, and are thoroughly
reliable. The choice of storage solution will depend on data volume, variety, velocity, performance
requirements, scalability needs, budget constraints, and existing infrastructure. Organizations often deploy a
combination of storage technologies to address different uses and requirements within their big data
environments. Some common types of storage solutions used for big data include:

1. Relational databases: Relational databases. organize data in tables and uses structured query language
(SQL) for data retrieval and management. They are commonly used for traditional, structured data such as
financial data.
2. NoSQL databases. These databases are designed to handle unstructured data, such as social media
content or data from sensors, and use non-relational data models.
3. Data warehouses. A data warehouse is a centralized repository of data that combines data from multiple
sources and allows for complex queries and analysis. It is commonly used for business intelligence and
reporting intentions.
4. Cloud storage. Cloud storage involves storing data in remote servers accessed over the internet. It offers
scalability, cost-effectiveness, and remote accessibility.
5. Object storage. With object storage, data are stored as objects that consist of both data and metadata.
This method is often used for storing large volumes of unstructured data, such as images and videos.

Data Indexing
Data indexing is an important aspect of data management and makes it easier to retrieve specific data quickly
and efficiently. It is a crucial strategy for optimizing the performance of databases and other data storage
systems. Data indexing refers to the process of managing and saving the collected and generated data in a
database or other data storage system in a way that allows for efficient and fast return of specific data.

Indexing techniques vary in how they organize and store data, but they all aim to improve data retrieval
performance. B-tree indexing is illustrated in Figure 2.5. It involves organizing data in a tree-like structure with
a root node and branches that contain pointers to other nodes. Each node contains a range of data values and
pointers to child nodes, allowing for efficient searching within a specific range of values.

Hashes indexing involves using a hash function to map data to a specific index in a table. This allows for direct
access to the data based on its hashed value, making retrieval faster than traditional sequential searching.
Bitmap indexing is a technique that involves creating a bitmap for each different value in a dataset. The
bitmaps are then combined to quickly identify records that match a specific set of values, allowing efficient
data retrieval.
92 2 • Collecting and Preparing Data

Figure 2.5 B-Tree Indexing

Data Chunking
Data chunking, also known as data segmentation or data partitioning, is a technique used to break down
large datasets into smaller, more manageable chunks and make them easier to manage, process, analyze, and
store. Chunking is particularly useful when datasets are too large to be processed or analyzed as a single unit.
By dividing the data into smaller chunks, various processing tasks can be distributed across multiple
computing nodes or processing units.

Data chunking is used in data storage systems and data transmission over networks, and it is especially useful
when working with large datasets that exceed the capacity of a single machine or when transferring data over
a network with limited bandwidth. The divided data in data chunking is known as a chunk or block. The size of
each chunk can vary depending on the requirements and range from a few kilobytes to several gigabytes.
These chunks are typically organized sequentially, with each chunk containing a set of data from the larger
dataset. The process of data chunking also involves adding metadata (data that provides information about
other data), such as the chunk number and the total number of chunks, to each chunk. This metadata allows
the chunks to be reassembled into the original dataset after being transmitted or stored separately. Data
chunking has several advantages, including the following:

1. Increased speed. By dividing a large dataset into smaller chunks, data processing and transmission can
be performed more quickly, reducing the overall processing time.
2. Better utilization of resources. Data chunking enables data to be distributed and processed across
multiple machines, making better use of available computing resources.
3. Increased fault tolerance. In case of data corruption or loss, data chunking allows for the retrieval of
only the affected chunk rather than the entire dataset.
4. Flexibility. Data chunking allows for the transfer and processing of only the required chunks rather than
the entire dataset, providing flexibility in managing large datasets.

Database Management Systems

Database management is a crucial aspect of data science projects as it involves organizing, storing, retrieving,
and managing large volumes of data. In a data science project, a database management system (DBMS) is
used to ensure the efficient storage and retrieval of data. Database management systems are software tools
used for managing data in a structured format. Their functions are summarized in Table 2.9.

DBMS Function Description Benefit

Data storage Provides a centralized Makes data easy to retrieve and analyze
warehouse for storing different
types of data in a structured
format
Data retrieval Allows for efficient and fast Makes data more accessible to data
retrieval of data from the scientists
database using queries and
filters

Table 2.9 Functions of Database Management Systems (DBMS)

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 2.5 • Handling Large Datasets 93

DBMS Function Description Benefit

Data organization Helps to manage data in a Makes data more manageable for
structured format performing analysis and identifying patterns
or relationships between different data
points
Data security Provides strong security Protects sensitive data such as personal
measures to protect sensitive information or financial data from
data from unauthorized access unauthorized access
Data integration Permits the integration of data Makes it possible to combine and analyze
from multiple sources data from different datasets

Table 2.9 Functions of Database Management Systems (DBMS)

Implementation of database management techniques has become important for hospitals in achieving better
patient outcomes and reducing costs. This strategy involves the collection and analysis of patient data from
different sources, including electronic health records, medical imaging, and lab results. For example, hospitals
are utilizing this approach to improve treatment for patients with chronic conditions such as diabetes and
heart disease. By leveraging data-driven insights and identifying patterns, health care experts can develop
personalized remedy plans for each patient, guiding them to enhanced health and wellness as well as cost
savings for the hospital. This showcases the significance of incorporating advanced data management
techniques in health care systems. Through accurate and efficient management and analysis of patient data,
hospitals and health care providers are able to make informed decisions, eventually resulting in a more
efficient and effective health care system overall.

Cloud Computing
Cloud computing delivers a cost-effective solution for storing vast amounts of data, enabling seamless
collaboration and data transfer among remote groups. This technology comprises remote-access tools for
storage, processing, and analytics, facilitating multiple users' access regardless of their physical location.
Moreover, cloud computing boasts a diverse range of data collection tools, including machine learning, and
data warehouses, streamlining the data assembly operation and improving overall efficiency. Cloud computing
equips data scientists with the necessary resources and flexibility to effectively collect, manage, and analyze
data for their projects. Some examples of cloud storage are Amazon AWS, Microsoft Azure, and Google Cloud.

EXAMPLE 2.8

Problem

The CEO of a large insurance company faced the challenge of increasing digital processes and documents,
leading to a need for more storage capacity and rising costs for maintaining servers and hardware. What
are all the available options for the insurance company facing the need for additional storage capacity at a
higher cost, and which solution would be the most effective for decreasing costs and increasing capacity
while ensuring data security?

Solution

1. Migrating to a cloud storage system: This would allow the company to offload the burden of
maintaining physical servers and hardware while also providing virtually unlimited storage capacity.
The cost of cloud storage is also generally more flexible and scalable, allowing the company to only pay
for the storage it needs. Additionally, with the use of cloud-based document management systems, the
company can streamline and automate its processes, reducing the need for physical documentation
94 2 • Collecting and Preparing Data

and increasing efficiency. However, this decision would require careful consideration of security
measures and potentially training for employees to adapt to the new system.
2. Implementing a data archiving strategy: Instead of immediately migrating to the cloud or investing in
new technology, the company could consider implementing a data archiving strategy. This involves
identifying and storing infrequently used data in a separate, low-cost storage system, freeing up space
on servers and reducing costs.
3. Outsourcing data storage and management: The company could consider outsourcing its data storage
and management to a third-party provider. This would eliminate the need for maintaining physical
servers and hardware, and the provider may also offer advanced security measures and data backup
options.
4. Consolidating data and processes: The company could assess its current processes and systems to
identify areas where data and processes can be consolidated to reduce the need for multiple storage
systems and streamline workflows.
5. Implementing a virtual desktop infrastructure: A virtual desktop infrastructure allows employees to
access their desktop and applications from a central server, reducing the need for individual storage
space on devices. This can also improve security and data backup capabilities.
6. Upgrading or redesigning its current storage system: The company could invest in upgrading or
redesigning its current storage system to improve efficiency and increase storage capacity.
7. Utilizing hybrid cloud storage: Instead of fully migrating to the cloud, the company could consider a
hybrid approach where certain sensitive data is stored on-premises while less critical data is stored in
the cloud. This approach can offer the benefits of both on-premises and cloud storage.
8. Conducting regular audits of data usage and storage: The company could conduct regular audits of its
data usage and storage to identify areas of redundancy or inefficiency and adjust accordingly. This can
help optimize storage and reduce costs over time.

EXAMPLE 2.9

Problem

What is the descending order of storage capacity in Example 2.8, starting from highest to lowest, while
maintaining the same cost and the same level of security?

Solution

The available storage options in Example 2.8, ranked from highest to lowest capacity at the same cost and
security level, are:

1. Cloud storage system: This option would provide virtually unlimited storage capacity, as the company
can scale up as needed at a relatively low cost. However, the overall capacity and cost would depend on
the specific cloud storage plan chosen.
2. Data archiving strategy: By identifying and storing infrequently used data, the company can free up
space on its current servers and reduce costs. However, the storage capacity will be limited to the
existing servers.
3. Outsourcing data storage and management: By outsourcing to a third-party provider, the company can
potentially access higher storage capacity than its current setup, as the provider may have more
advanced storage options. However, this would also depend on the specific plan and cost negotiated.
4. Implementing a virtual desktop infrastructure: This option may provide slightly lower storage capacity
compared to outsourcing, as it still relies on a central server. However, it can still be an improvement
compared to the company's current setup.

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 2.5 • Handling Large Datasets 95

5. Upgrading or redesigning its current storage system: This option may also result in lower storage
capacity compared to outsourcing, as it only involves improving the existing server setup rather than
using an external provider. However, it can still provide a significant increase in capacity depending on
the specific upgrades implemented.
6. Hybrid cloud storage: This option can provide a mix of higher and lower storage capacity depending on
the specific data stored in the cloud and on-premises. Sensitive data may have lower capacity on the
cloud, while less critical data can be stored at higher capacity.
7. Consolidating data and processes: By streamlining processes and eliminating redundancies, the
company can potentially reduce the need for excessive storage capacity. However, this would also
depend on the company's current setup and level of optimization.
8. Regular audits of data usage and storage: This option may not directly impact storage capacity, but by
identifying and eliminating redundancies, the company can optimize its existing storage capacity and
potentially reduce costs in the long run.

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/drive).)
96 2 • Key Terms

Key Terms
application programming interface (API) set of protocols, tools, and definitions for building software
applications that allow different software systems to communicate and interact with each other and enable
developers to access data and services from other applications, operating systems, or platforms
BCNF (Boyce-Codd Normal Form) a normal form that is similar to 3NF but stricter in its requirements for
data independence; it ensures that all attributes in a table are functionally dependent on the primary key
and nothing else
big data complex, high-volume and varied data that are challenging to process with traditional methods
closed-ended questions clear, structured questions with predetermined answer choices that are effective in
gathering quantitative data
cloud computing the delivery of computing services, such as storage, processing power, and software
applications, over the internet
cloud storage type of online storage that allows users and organizations to store, access, and manage data
over the internet with data. This data is stored on remote servers managed by a cloud storage service
provider.
data aggregation the process of collecting and combining information from multiple sources into a single
database or dataset
data chunking a technique used to break down large datasets into smaller, more manageable chunks and
make them easier to manage, process, analyze, and store; also known as data segmentation
data compression the process of reducing the size of a data file or transmission to make it easier and faster
to store, transmit, or manipulate
data dictionary a data structure that stores data in key-value pairs, allowing for efficient retrieval of data
using its key
data discretization the process of converting continuous data into discrete categories or intervals to allow
for easier analysis and processing of the data
data indexing the process of organizing and storing data in a way that makes it easier to search and retrieve
information
data integration the process of combining data from multiple sources, such as databases, applications, and
files, into a unified view
data processing the process of collecting, organizing, and manipulating data to produce meaningful
information involving the transformation of raw data into a more useful and understandable format
data standardization the process of transforming data into a common scale or range to help remove any
unit differences or variations in magnitude
data transformation the process of modifying data to make it more suitable for the planned analysis
data validation procedure to ensure that the data is reliable and trustworthy for use in the data science
project, done by performing checks and tests to identify and correct any errors in the data
data warehouse a large, organized repository of integrated data from various sources used to support
decision-making processes within a company or organization
DataFrame a two-dimensional data structure in Python that is used for data manipulation and analysis
exponential transformation a data transformation operation that involves taking the exponent of the data
values
Huffman coding reduces file size by assigning shorter binary codes to the most frequently used characters
or symbols in a given dataset and longer codes to less frequently used characters
imputation the process of estimating missing values in a dataset by substituting them with a statistically
reasonable value
log transformation data transformation technique that requires taking the logarithm of the data values and
is often used when the data is highly skewed
lossless compression aims to reduce file size without removing any data, achieving compression by finding
patterns and redundancies in the data and representing them more efficiently

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 2 • Key Terms 97

lossy compression reduces the size of data by permanently extracting particular data that is considered
irrelevant or redundant
measurement error inaccuracies or discrepancies that surface during the process of collecting, recording, or
analyzing data caused by human error, environmental factors, or inconsistencies in the data
metadata data that provides information about other data
missing at random (MAR) data missing data related to other variables but not to any unknown or
unmeasured variables; the missing data can be accounted for and included in the analysis through
statistical techniques
missing completely at random (MCAR) data type of missing data that is not related to any other variables,
with no underlying cause for its absence
missing not at random (MNAR) data type of data missing in a way that depends on unobserved data
network analysis the examination of relationships and connections between users, data, or entities within a
network to identify and analyze influential individuals or groups and understand patterns and trends within
the network
noisy data data that contains errors, inconsistencies, or random fluctuations that can negatively impact the
accuracy and reliability of data analysis and interpretation
normal form a guideline or set of rules used in database design to ensure that a database is well-structured,
organized, and free from certain types of data irregularities, such as redundancy and inconsistency
normalization the process of transforming numerical data into a standard or common range, usually
between 0 and 1, to eliminate differences in scale and magnitude that may exist between different variables
in a dataset
NoSQL databases databases designed to handle unstructured data, such as social media content or data
from sensors, using non-relational data models
object storage method of storage where data are stored as objects that consist of both data and metadata
and often used for storing large volumes of unstructured data, such as images and videos
observational data data that is collected by observing and recording natural events or behaviors in their
normal setting without any manipulation or experimentation; typically collected through direct observation
or through the use of instruments such as cameras or sensors
open-ended questions survey questions that allow for more in-depth responses and provide the opportunity
for unexpected insights
outlier a data point that differs significantly from other data points in a given dataset
regular expressions (regex) a sequence of characters that define a search pattern, used for matching and
manipulating strings of text; commonly used for cleaning, processing, and manipulating data in a
structured or unstructured format
relational databases databases that organize data in tables and use structured query language (SQL) for
data retrieval and management; often used with financial data
sampling the process of selecting a subset of a larger population to represent and gather information about
that population
sampling bias occurs when the sample used in a study isn’t representative of the population it intends to
generalize; can lead to skewed or inaccurate conclusions
sampling error the difference between the results obtained from a sample and the true value of the
population parameter it is intended to represent
sampling frame serves as a guide for selecting a representative sample of the population and determining
the coverage of the survey and ultimately affects the validity and accuracy of the results
scaling one of the steps involved in data normalization; refers to the process of transforming the numerical
values of a feature to a particular range
slicing a string extracting a portion or section of a string based on a specified range of indices
social listening the process of monitoring and analyzing conversations and discussions happening online,
specifically on social media platforms, to track mentions, keywords, and hashtags related to a specific topic
or business to understand the sentiment, trends, and overall public perception
98 2 • Group Project

splitting a string dividing a text string into smaller parts or substrings based on a specified separator
square root transformation data transformation technique that requires taking the square root of the data
values; is useful when the data contains values close to zero
standardizing data the process of transforming data into a common scale or range to help remove any unit
differences or variations in magnitude
string a data type used to represent a sequence of characters, such as letters, numbers, and symbols, in a
computer program
text preprocessing the process of cleaning, formatting, and transforming raw text data into a form that is
more suitable and easier for natural language processing to understand and analyze
tokenizing the process of breaking down a piece of text or string of characters into smaller units called
tokens, which can be words, phrases, symbols, or individual characters
transactional data a type of information that records financial transactions, including purchases, sales, and
payments. It includes details such as the date, time, and parties involved in the transaction.
web scraping a method of collecting data from websites using software or scripts. It involves extracting data
from the HTML code of a web page and converting it into a usable format.

Group Project
Project A: Collecting Data on Extinct Animals Due to the Impact of Global Warming
The main objective of this project is to gather data before and after 1900 on the various species that have
gone extinct in order to analyze the impact of climate change on these animals and determine the most
affected species. To collect data on extinct animals, you need to utilize various sources such as biodiversity
databases, academic papers, government reports, and conservation organizations' data.

As a group, complete the following steps:

1. Selection of data collection method. The students will determine the most appropriate data collection
method based on the research topic and available resources. This could include observational techniques,
transactional data, surveys, experimental data, or web scraping. The method chosen should allow for the
collection of reliable and relevant data on extinct animals.
2. Independent research on reliable sources of data. Each student will conduct independent research to
locate credible sources of data on animal extinctions.
3. Data organization into a table format. Using the collected information, students will create a table to
present data on the distribution and causes of animal extinctions per continent. The table will include
columns for the animal's common name, scientific name, date of extinction, continent, and primary reason
for extinction. Table 2.10 provides an example.

Common Name Scientific Name Date of Extinction Continent Primary

Reason for
Extinction
Passenger pigeon Ectopistes 1914 North America Overhunting
migratorius
Quagga Equus quagga 1883 Africa Habitat loss

Table 2.10 Project A Required Data and Example

4. Collaborative data cleaning. Students will work together to clean the collected data, identifying and
addressing any missing or duplicate information. They will also ensure that the data is standardized,
allowing for accurate analysis and comparison.
5. Data storage determination. In this step, the students will determine the storage size of the collected

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 2 • Critical Thinking 99

data, taking into consideration the amount of information gathered from various sources. They will also
decide on the most efficient and accessible way to store the data, ensuring all group members have
access to it for further analysis and collaboration.
6. Source citation. As part of the data collection process, students will document and list all the sources
used to gather information on extinct animals. This will ensure proper credit is given to the original
sources and allow for further verification of the data.

Project B: Data Collection Using Experimental Technique

Your group project will involve recording temperature changes at a specific location over the course of 24
hours. This project will be completed in subgroups, with each group member responsible for recording data
during a specific time segment of the day. Before beginning your research, your group will select a location to
observe. (This could be a park, a city street, a backyard, or any other outdoor location. It is important that the
location is accessible and allows for consistent monitoring throughout the day.) Each subgroup will be
responsible for recording temperature data for a six-hour time period. The first subgroup will record data from
midnight to 6 a.m., the second subgroup from 6 a.m. to 12 p.m., the third subgroup from 12 p.m. to 6 p.m.,
and the fourth subgroup from 6 p.m. to midnight.

It is crucial that each subgroup records data at the exact same time each day in order to maintain consistency.
During the data collection process, it is important for each subgroup to maintain the same surrounding
conditions. This includes using the same tools, such as a thermometer, and staying in the same location
throughout the time period. Any uncontrolled changes or errors should be noted and recorded to ensure
accuracy in the data.

Repeat this process for seven days to gather a sufficient amount of data, and once all the data has been
collected, calculate the average temperature for each time segment of the day by adding up all the recorded
temperatures and dividing by the number of data points.

Once all data has been collected, the group will come together to analyze and graph the temperature changes
over the course of 24 hours. This will allow for a visual representation of the temperature patterns throughout
the day.

Discuss potential sources of error and ways to improve the data collection process in the future. Then
summarize the collected data process, present the project to the rest of the group, and discuss any insights or
lessons learned from the data collection process.

Critical Thinking
1. Megan is interested in opening a gaming center that utilizes virtual reality (VR) technology. She wants to
gauge the level of interest in VR gaming among the residents of her city. She plans to conduct a survey
using a random sampling method and then use this data to determine the potential demand for a VR
gaming center in her city. What is the nature of the collected data, experimental or observational?

2. A high school student is interested in determining the relationship between the weight of an object and
the distance it can travel when launched from a catapult. To collect data for analysis, the student plans to
launch objects of varying weight and then measure the corresponding distance traveled. Using this data,
the student plans to plot a graph with weight on the x-axis and distance on the y-axis.
a. Will this data collection result in observational data or experimental data?
b. How can the student gather the necessary data to establish this relationship?

3. A high school is conducting a survey to understand the opinions of the school’s students toward the food
options available in the cafeteria. They have divided the student population into four groups based on
grade level (9th, 10th, 11th, 12th). A random sample of 60 students is selected from each group and asked
to rate the cafeteria food on a scale of 1–10. The results are shown in the following table:
100 2 • Critical Thinking

Grade Level Number of Students Average Rating

9th 60 8.1

10th 60 7.4

11th 60 6.3

12th 60 6.1

Table 2.11 High School Survey

What sampling technique was used to collect this data?

4. A research study is being conducted to understand the opinions of people on the new city budget. The
population consists of residents from different neighborhoods in the city with varying income levels. The
following table provides the data of 130 participants randomly selected for the study, categorized by their
neighborhood and income level.

Neighborhood Income Level Number of Participants

Northside Low Income 35

Southside Middle Income 50

Eastside High Income 45

Table 2.12 Neighborhood and Income level Category

What sampling technique was used to collect this data?

5. John is looking to gather data on the popularity of 3D printing among local college students to determine
the potential demand for a 3D printing lab on campus. He has decided on using surveys as his method of
data collection. What sampling methods would be most effective for obtaining accurate results?

6. A group of researchers were tasked with gathering data on the price of electronics from various online
retailers for a project. Suggest an optimal approach for collecting data on electronics prices from different
online stores for a research project.

7. As the pandemic continues to surge, the US Centers for Disease Control and Prevention (CDC) releases
daily data on COVID-19 cases and deaths in the United States, but the CDC does not report on Saturdays
and Sundays, due to delays in receiving reports from states and counties. Then the Saturday and Sunday
cases are added to the Monday cases. This results in a sudden increase in reported numbers of Monday
cases, causing confusion and concern among the public. (See the table provided.) The CDC explains that
the spike is due to the inclusion of delayed or improperly recorded data from the previous week. This
causes speculation and panic among the public, but the CDC reassures them that there is no hidden
outbreak happening.

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 2 • Critical Thinking 101

Date Day New Cases

10/18/2021 Monday 3115

10/19/2021 Tuesday 4849

10/20/2021 Wednesday 3940

10/21/2021 Thursday 4821

10/22/2021 Friday 4357

10/23/2021 Saturday 0

10/24/2021 Sunday 0

10/25/2021 Monday 8572

10/26/2021 Tuesday 4463

10/27/2021 Wednesday 5323

10/28/2021 Thursday 5012

10/29/2021 Friday 4710

10/30/2021 Saturday 0

10/31/2021 Sunday 0

11/1/2021 Monday 10415

11/2/2021 Tuesday 5096

11/3/2021 Wednesday 6882

11/4/2021 Thursday 5400

11/5/2021 Friday 6759

11/6/2021 Saturday 0

11/7/2021 Sunday 0

Table 2.13 Sample of COVID-19 Data Cases Within

23 Days (source: https://data.cdc.gov/Case-
Surveillance)
102 2 • Critical Thinking

11/8/2021 Monday 10069

11/9/2021 Tuesday 5297

Table 2.13 Sample of COVID-19 Data Cases Within

23 Days (source: https://data.cdc.gov/Case-
Surveillance)

a. What simple strategies can the data scientists utilize to address the issue of missing data in their
analysis of COVID-19 data from the CDC?
b. How can data scientists incorporate advanced methods to tackle the issue of missing data in their
examination of COVID-19 cases and deaths reported by the CDC?

8. What distinguishes data standardization from validation when gathering data for a data science project?

9. Paul was trying to analyze the results of an experiment on the effects of music on plant growth, but he
kept facing unexpected data. He was using automated instrumentation to collect growth data on the
plants at periodic time intervals. He found that some of the data points were much higher or lower than
anticipated, and he suspected that there was noise (error) present in the data. He wanted to investigate
the main source of the error in the data so that he could take corrective actions and thus minimize the
impact of the error(s) on the experiment results. What is the most likely source of error that Paul might
encounter in this experiment: human error, instrumentation error, or sampling error? Consider the various
sources of noise (error).

10. The government is choosing the best hospital in the United States based on data such as how many
patients they have, their mortality rates, and overall quality of care. They want to collect this data
accurately and fairly to improve the country's health care.
a. What is the best way to collect this data? Can we use web scraping to gather data from hospital
websites? Can we also use social media data collection to gather patient reviews and feedback about
the hospitals?
b. How can we ensure the data is unbiased and accurate? Can we use a mix of these methods to create a
comprehensive analysis?

11. Sarah, a data scientist, was in charge of hiring a new sales representative for a big company. She had
received a large number of applications. To make the hiring process more efficient, she decided to
streamline the process by using text processing to analyze the candidates' applications to identify their
sentiment, tone, and relevance. This would help Sarah gain a better understanding of their
communication skills, problem-solving abilities, and overall fit for the sales representative role. She
compiled two lists of keywords, one for successful candidates and one for rejected candidates. After
generating summaries of the keywords from each application, Sarah was ready to make informed and
efficient hiring decisions. Identify the best candidate based on the list of keywords associated with each
candidate, as reviewed in the figure shown. Your answer should be supported with strong reasoning and
evidence.

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 2 • References 103

Figure 2.6 Data Collection Based on Text Processing

12. How can a data analyst for a large airline company efficiently collect and organize a significant amount of
data pertaining to flight routes, passenger demographics, and operational metrics in a manner that
ensures reliable and up-to-date records, complies with industry standards, and adheres to ethical
guidelines and privacy regulations? The data will be utilized to identify potential areas for improvement,
such as flight delays and high passenger traffic, so that the company can implement effective strategies to
address these issues.

13. A chain of restaurants that serve fast food needs to improve their menu by providing healthier options to
their customers. They want to track the nutrition information of their dishes, including burgers, fries, and
milkshakes, to make it easier for the managers to compare their calorie, fat, and sugar content. What data
management tools can restaurants utilize to track nutritional data to make healthier options readily
available and enhance their menu?

14. The NFL team's talent acquisition specialist is on a mission to find the most talented high school football
player to join their team. The specialist is responsible for gathering extensive information on potential
players, such as their stats, performance history, and overall potential. The objective is to pinpoint the
standout athlete who will bring a significant advantage to the NFL team. To achieve this, the specialist
utilizes cloud computing to sift through vast amounts of data and identify the ideal high school player
who can make a valuable contribution to the team's success in the upcoming season. Why is cloud
computing the perfect tool for collecting and analyzing data on high school football players?

References
1. Elfil, M., & Negida, A. (2017). Sampling methods in clinical research; an educational review. Emergency
(Tehran, Iran), 5(1), e52, https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5325924/

2. Lusinchi, D. (2012). President Landon and the 1936 Literary Digest poll: Were automobile and telephone
owners to blame? Social Science History, 36(1), 23–54. https://doi.org/10.1017/S014555320001035X
104 2 • References

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 3
Descriptive Statistics: Statistical Measurements and
Probability Distributions

Figure 3.1 Statistics and data science play significant roles in stock market analysis, offering insights into market trends and risk
assessment for better financial decision-making. (credit: modification of work “That was supposed to be going up, wasn't it?” by
Rafael Matsunaga/Flickr, CC BY 2.0)

Chapter Outline
3.1 Measures of Center
3.2 Measures of Variation
3.3 Measures of Position
3.4 Probability Theory
3.5 Discrete and Continuous Probability Distributions

Introduction
Statistical analysis is the science of collecting, organizing, and interpreting data to make decisions. Statistical
analysis lies at the core of data science, with applications ranging from consumer analysis (e.g., credit scores,
retirement planning, and insurance) to government and business concerns (e.g., predicting inflation rates) to
medical and engineering analysis.

Statistical analysis is an essential aspect of data science, involving the systematic collection, organization, and
interpretation of data for decision-making. It serves as the foundation for various applications in consumer
analysis such as credit scoring, retirement planning, and insurance as well as in government and business
decision-making processes such as inflation rate prediction and marketing strategies. As a consumer, statistical
analysis plays a significant role in various decision-making processes. For instance, when considering a large
financial decision such as purchasing a house, the probability of interest rate fluctuations and their impact on
mortgage financing must be taken into account.

Part of statistical analysis involves descriptive statistics, which refers to the collection, organization,
summarization, and presentation of data using various graphs and displays. Once data is collected and
summarized using descriptive statistics methods, the next step is to analyze the data using various probability
tools and probability distributions in order to come to conclusions about the dataset and formulate predictions
that will be useful for planning and estimation purposes.
106 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Descriptive statistics includes measures of the center and dispersion of data, measures of position, and
generation of various graphical displays. For example, a human resources administrator might be interested in
generating some statistical measurements for the distribution of salaries at a certain company. This might
involve calculating the mean salary, the median salary, and standard deviation, among others. The
administrator might want to present the data to other employees, so generating various graphical displays
such as histograms, box plots, and scatter plots might also be appropriate.

The human resources administrator might also want to derive estimates and predictions about the average
salary in the company five years into the future, taking into account inflation effects, or they might want to
create a model to predict an individual employee’s salary based on the employee's years of experience in the
field.

Such analyses are based on the statistical methods and techniques we will discuss in this chapter, building on
the introduction to statistical analysis presented in What Are Data and Data Science? and Collecting and
Preparing Data. Statistical analysis utilizes a variety of technological tools to automate statistical calculations
and generate graphical displays. This chapter also will demonstrate the use of Python to generate results and
graphs. The supplementary material at the end of this book will show the same using Excel (Appendix A) and R
(Appendix B).

In this chapter, you will also study probability concepts and probability distributions. Probability theory helps
us deal with quantifying uncertainty, which is always inherent in real-world data. We will see that in real-world
datasets we often have to deal with noise and randomness that will be analyzed using statistical analyses.

Probability analysis provides the tools to model, understand, and quantify uncertainties, allowing data
scientists to make informed decisions from data. Probability theory also forms the basis for different types of
analyses, such as confidence intervals and hypothesis testing, which will be discussed further in Inferential
Statistics and Regression Analysis. Such methods rely on probability models to make predictions and detect
patterns. In addition, machine learning (discussed in Time Series and Forecasting) uses probabilistic models to
help represent uncertainty and make predictions based on the collected data. Probability analysis helps data
scientists to select data models, interpret the results, and assess the reliability of these conclusions. For a more
detailed review of statistical concepts, please refer to Introductory Statistics 2e (https://openstax.org/books/
introductory-statistics-2e/pages/1-introduction).

3.1 Measures of Center

Learning Outcomes
By the end of this section, you should be able to:
• 3.1.1 Define and calculate mean, trimmed mean, median, and mode for a dataset.
• 3.1.2 Determine the effect of outliers on the mean and the median.
• 3.1.3 Use Python to calculate measures of center for a dataset.

Measures of center are statistical measurements that provide a central, or typical, representation of a dataset.
These measures can help indicate where the bulk of the data is concentrated and are often called the data’s
central tendency. The most widely used measures of the center of a dataset are the mean (average), the
median, and the mode.

Mean and Trimmed Mean

The mean, or average, (sometimes referred to as the arithmetic mean) is the most commonly used measure of
the center of a dataset. Sometimes the mean can be skewed by the presence of outliers, or data values that
are significantly different as compared to the remainder of the dataset. In these instances, the trimmed mean
is often used to provide a more representative measure of the center of the dataset, as we will discuss in the
following section.

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 3.1 • Measures of Center 107

Mean
To calculate the mean, add the values of all the items in a dataset and divide by the number of items. For
example, if the scores on your last three exams were 87, 92, and 73, then the mean score would be
. If you had a large number of data values, you would proceed in the same way. For example, to
calculate the mean value of 50 exam scores, add the 50 scores together and divide by 50. If the 50 scores add
up to 4,050, for example, the mean score is , or 81.

In data science applications, you will encounter two types of datasets: sample data and population data.
Population data represents all the outcomes or measurements that are of interest. Sample data represents
outcomes or measurements collected from a subset, or part, of the population of interest. Of course in many
applications, collecting data from an entire population is not practical or feasible, and so we often rely on
sample data.

The notation is used to indicate the sample mean, where the mean is calculated based on data taken from a
sample. The notation is used to denote the sum of the data values, and is used to indicate the number
of data values in the sample, also known as the sample size.

The sample mean can be calculated using the following formula:

The notation is used to indicate the population mean, where the mean is calculated based on data taken
from the entire population, and is used to indicate the number of data values in the population, also known
as the population size. The population mean can be calculated using the following formula:

The mean can also be determined by its frequency distribution. For every unique data value in the dataset, the
frequency distribution gives the number of times, or frequency, that this unique value appears in the
dataset. In this type of situation, the mean can be calculated by multiplying each distinct value by its
frequency, summing these values, and then dividing this sum by the total number of data values. Here is the
corresponding formula for the sample mean using the frequency distribution:

When all the values in the dataset are unique, this reduces to the previous formula given for the sample mean.

EXAMPLE 3.1

Problem

During a clinical trial, a sample is taken of 10 patients and pulse rates are measured in beats per minute:

68, 92, 76, 51, 65, 83, 94, 72, 88, 59

Calculate the mean pulse rate for this sample.

Solution

Add the 10 data values, and the sum is 748. Divide this sum by the number of data values, which is 10. The
result is:
108 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

EXAMPLE 3.2

Problem

A college professor records the ages of 25 students in a data science class as shown:

Student Age Number of

Students
(Frequency)

19 3

20 4

21 8

22 6

23 2

27 1

31 1

Total 25

Calculate the mean age for this sample of students.

Solution

Substitute the values from the table in the following formula:

Trimmed Mean
A trimmed mean helps mitigate the effects of outliers, which are data values that are significantly different
from most of the other data values in the dataset. In the dataset given in Example 3.1, a pulse rate of 35 or 120
would be considered outlier data values since these pulse rates are significantly different as compared to the
rest of the values in Example 3.1. We will see that there is a formal method for determining outliers, and in fact
there are several methods to identify outliers in a dataset.

The presence of outlier data values tends to disproportionally skew the mean and produce a potentially
misleading result for the mean.

To calculate the trimmed mean for a dataset, first sort the data in ascending order (from smallest to largest).
Then decide on a certain percentage of data values to be deleted from the lower and upper ends of the
dataset. This might represent the extent of outliers in the dataset; trimmed mean percentages of 10% and 20%
are common. Then delete the specified percentage of data values from both the lower end and upper end of
the dataset. Then find the mean for the remaining undeleted data values.

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 3.1 • Measures of Center 109

As an example, to calculate a 10% trimmed mean, first sort the data values from smallest to largest. Then
delete the lower 10% of the data values and delete the upper 10% of the data values. Then calculate the mean
for the resulting dataset. Any outliers would tend to be deleted as part of the trimmed mean calculation, and
thus the trimmed mean would then be a more representative measure of the center of the data for datasets
containing outliers.

EXAMPLE 3.3

Problem

A real estate agent collects data on a sample of recently sold homes in a certain neighborhood, and the
data are shown in the following dataset:

397900, 452600, 507400, 488300, 623400, 573200, 1689300, 403890, 612300, 599000, 2345800, 499000,
525000, 675000, 385000

1. Calculate the mean of the dataset.

2. Calculate a 20% trimmed mean rate for the dataset.

Solution

1. For the mean, add the 15 data values, and the sum is 10,777,090. Divide this sum by the number of
data values, which is 15. The result is:

2. For the trimmed mean, first order the data from smallest to largest. The sorted dataset is:

385000, 397900, 403890, 452600, 488300, 499000, 507400, 525000, 573200, 599000, 612300, 623400,
675000, 1689300, 2345800

Twenty percent of 15 data values is 3, and this indicates that 3 data values are to be deleted from each
of the lower end and upper end of the dataset. The resulting 9 undeleted data values are:

452600, 488300, 499000, 507400, 525000, 573200, 599000, 612300, 623400

Then find the mean for the remaining data values. The sum of these 9 data values is 4,880,200. Divide
this sum by the number of data values (9). The result is:

Notice how the mean calculated in Part (a) is significantly larger as compared to the trimmed mean
calculated in Part (b). The reason is the presence of several large outlier home prices. Once these outlier
data values are removed by the trimmed mean calculation, the resulting trimmed mean is more
representative of the typical home price in this neighborhood as compared to the mean.

Median
The median provides another measure of central tendency for a dataset. The median is generally a better
measure of the central tendency when there are outliers (extreme values) in the dataset. Since the median
focuses on the middle value of the ordered dataset, the median is preferred when outliers are present because
the median is not affected by the numerical values of the outliers.
110 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

To determine the median of a dataset, first order the data from smallest to largest, and then find the middle
value in the ordered dataset. For example, to find the median value of 50 exam scores, find the score that
splits the data into two equal parts. The exam scores for 25 students will be below the median, and 25
students will have exam scores above the median.

If there is an odd number of data values in the dataset, then there will be one data value that represents the
middle value, and this is the median. If there is an even number of data values in the dataset, then to find the
median, add the two middle values together and divide by 2 (this is essentially finding the mean of the two
middle values in the dataset).

EXAMPLE 3.4

Problem

The same dataset of pulse rates from Example 3.1 is:

68, 92, 76, 51, 65, 83, 94, 72, 88, 59

Calculate the median pulse rate for this sample.

Solution

First, order the 10 data values from smallest to largest. Divide this sum by the number of data values, which
is 10. The result is:

51, 59, 65, 68, 72, 76, 83, 88, 92, 94

Since there is an even number of data values, add the two middle values together and divide by 2.
The two middle values are 72 and 76.

You can also quickly find the sample median of a dataset as follows.

Let represent the number of data values in the sample.

• If is odd, then the median is the data value in position .

• If is even, the median is the mean of the observations in position and position .

For example, let’s say a dataset has 25 data values. Since is odd, to identify the position of the median,
calculate , which is , or 13. This indicates that the median is located in the 13th data position.

As another example, let’s say a dataset has 100 data values. Since is even, to identify the position of the
median, calculate , which is , which is 50, and also calculate , which is , which is 51. This
indicates that the median is calculated as the mean of the 50th and 51st data values.

Mode
Another measure of center is the mode. The mode is the data value that occurs with the greatest frequency. If
there are no repeating data values in a dataset, then there is no mode. If two data values occur with same
greatest frequency, then there are two modes, and we say the data is bimodal. For example, assume that the
weekly closing stock price for a technology stock, in dollars, is recorded for 20 consecutive weeks as follows:

50, 53, 59, 59, 63, 63, 72, 72, 72, 72, 72, 76, 78, 81, 83, 84, 84, 84, 90, 93

To find the mode, determine the most frequent score, which is 72, which occurs five times. Thus, the mode of
this dataset is 72.

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 3.1 • Measures of Center 111

The mode can also be applied to non-numeric (qualitative) data, whereas the mean and the median can only
be applied for numeric (quantitative) data. For example, a restaurant manager might want to determine the
mode for responses to customer surveys on the quality of the service of a restaurant, as shown in Table 3.1.

Customer Number of
Service Respondents
Rating
Excellent 267
Very Good 410
Good 392
Fair 107
Poor 18

Table 3.1 Customer Survey Results for

Customer Survey Rating

Based on the survey responses, the mode is the Customer Service Rating of “Very Good,” since this is the data
value with the greatest frequency.

Influence of Outliers on Measures of Center

As mentioned earlier, when outliers are present in a dataset, the mean may not represent the center of the
dataset, and the median will provide a better measure of center. The reason is that the median focuses on the
middle value of the ordered dataset. Thus, any outliers at the lower end of the dataset or any outliers at the
upper end of the dataset will not affect the median. Note: A formal method for identifying outliers is presented
in Measures of Position when measures of position are discussed. The following example illustrates the point
that the median is a better measure of central tendency when potential outliers are present.

EXAMPLE 3.5

Problem

Suppose that in a small company of 40 employees, one person earns a salary of $3 million per year, and the
other 39 individuals each earn $40,000. Which is the better measure of center: the mean or the median?

Solution

The mean, in dollars, would be arrived at mathematically as follows:

However, the median would be $40,000 since this is the middle data value in the ordered dataset. There are
39 people who earn $40,000 and one person who earns $3,000,000.

Notice that the mean is not representative of the typical value in the dataset since $114,000 is not reflective
of the average salary for most employees (who are earning $40,000). The median is a much better measure
of the “average” than the mean in this case because 39 of the values are $40,000 and one is $3,000,000. The
data value of $3,000,000 is an outlier. The median result of $40,000 gives us a better sense of the center of
the dataset.

Using Python for Measures of Center

We learned in What Are Data and Data Science? how the DataFrame.describe() method is used to
112 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

summarize data. Recall that the method describe() is defined for a DataFrame type object so should be
called upon a DataFrame type variable (e.g. given a DataFrame d, use d.describe()).

Figure 3.2 shows the output of DataFrame.describe() on the “Movie Profit” dataset we used in What Are
Data and Data Science?, movie_profit.csv. The mean and 50% quartile show the average and median of each
column. For example, the average worldwide gross earnings are $410.14 million, and the median earnings are
$309.35 million. Note that average and/or median of some columns are not as meaningful as the others. The
first column—Unnamed: 0—was simply used as an identifier of each item in the dataset, so the average and
mean of this column is not quite useful. DataFrame.describe() still computes the values because it can (and
it does not care which column is meaningful to do so or not).

Figure 3.2 The Output of DataFrame.describe() with the Movie Profit Dataset

EXPLORING FURTHER

Working with Python

See the Python website (https://openstax.org/r/python) for more details on using, installing, and working
with Python. See this additional documentation, for more specific information on the statistics module
(https://openstax.org/r/docspython).

3.2 Measures of Variation

Learning Outcomes
By the end of this section, you should be able to:
• 3.2.1 Define and calculate the range, the variance, and the standard deviation for a dataset.
• 3.2.2 Use Python to calculate measures of variation for a dataset.

Providing some measure of the spread, or variation, in a dataset is crucial to a comprehensive summary of the
dataset. Two datasets may have the same mean but can exhibit very different spread, and so a measure of
dispersion for a dataset is very important. While measures of central tendency (like mean, median, and mode)
describe the center or average value of a distribution, measures of dispersion give insights into how much
individual data points deviate from this central value.

The following two datasets are the exam scores for a group of three students in a biology course and in a
statistics course.

Dataset A: Exam scores for students in a biology course: 40, 70, 100
Dataset B: Exam scores for students in a statistics course: 69, 70, 71

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 3.2 • Measures of Variation 113

Notice that the mean score for both Dataset A and Dataset B is 70.

However, the datasets are significantly different from one another:

Dataset A has larger variability where one student scored 30 points below the mean and another student
scored 30 points above the mean.
Dataset B has smaller variability where the exam scores are much more tightly clustered around the mean of
70.

This example illustrates that publishing the mean of a dataset is often inadequate to fully communicate the
characteristics of the dataset. Instead, data scientists will typically include a measure of variation as well.

The three primary measures of variability are range, variance, and standard deviation, and these are described
next.

Range
Range is a measure of dispersion for a dataset that is calculated by subtracting the minimum from the
maximum of the dataset:

Range is a straightforward calculation but makes use of only two of the data values in a dataset. The range can
also be affected by outliers.

EXAMPLE 3.6

Problem

Calculate the range for Dataset A and Dataset B:

Dataset A: Exam scores for students in a biology course: 40, 70, 100
Dataset B: Exam scores for students in a statistics course: 69, 70, 71

Solution

For Dataset A, the maximum data value is 100 and the minimum data value is 40.
The range is then calculated as:

For Dataset B, the maximum data value is 71 and the minimum data value is 69.
The range is then calculated as:

The range clearly indicates that there is much less spread in Dataset B as compared to Dataset A.

One drawback to the use of the range is that it doesn’t take into account every data value. The range only uses
two data values from the dataset: the minimum (min) and the maximum (max). Also the range is influenced by
outliers since an outlier might appear as a minimum or maximum data value and thus skew the results. For
these reasons, we typically use other measures of variation, such as variance or standard deviation.
114 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Variance
The variance provides a measure of the spread of data values by using the squared deviations from the mean.
The more the individual data values differ from the mean, the larger the variance.

A financial advisor might use variance to determine the volatility of an investment and therefore help guide
financial decisions. For example, a more cautious investor might opt for investments with low volatility.

The formula used to calculate variance also depends on whether the data is collected from a sample or a
population. The notation is used to represent the sample variance, and the notation is used to represent
the population variance.

Formula for the sample variance:

Formula for the population variance:

In these formulas:
represents the individual data values
represents the sample mean
represents the sample size
represents the population mean
represents the population size

ALTERNATE FORMULA FOR VARIANCE

An alternate formula for the variance is available. It is sometimes used for more efficient computations:

In the formulas for sample variance and population variance, notice the denominator for the sample variance
is , whereas the denominator for the population variance is . The use of in the denominator of the
sample variance is used to provide the best estimate for the population variance, in the sense that if repeated
samples of size are taken and the sample mean computed each time, then the average of those sample
means will tend to the population mean as the number of repeated samples increase.

It is important to note that in many data science applications, population data is unavailable, and so we
typically calculate the sample variance. For example, if a researcher wanted to estimate the percentage of
smokers for all adults in the United States, it would be impractical to collect data from every adult in the United
States.

Notice that the sample variance is a sum of squares. Its units of measurement are squares of the units of
measurement of the original data. Since these square units are different than the units in the original data,
this can be confusing. By contrast, standard deviation is measured in the same units as the original dataset,
and thus the standard deviation is more commonly used to measure the spread of a dataset.

Standard Deviation
The standard deviation of a dataset provides a numerical measure of the overall amount of variation in a
dataset in the same units as the data; it can be used to determine whether a particular data value is close to or

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 3.2 • Measures of Variation 115

far from the mean, relative to the typical distance from the mean.

The standard deviation is always positive or zero. It is small when the data values are all concentrated close to
the mean, exhibiting little variation, or spread. It is larger when the data values are spread out more from the
mean, exhibiting more variation. A smaller standard deviation implies less variability in a dataset, and a larger
standard deviation implies more variability in a dataset.

Suppose that we are studying the variability of two companies (A and B) with respect to employee salaries. The
average salary for both companies is $60,000. For Company A, the standard deviation of salaries is $8,000,
whereas the standard deviation for salaries for Company B is $19,000. Because Company B has a higher
standard deviation, we know that there is more variation in the employee salaries for Company B as compared
to Company A.

There are two different formulas for calculating standard deviation. Which formula to use depends on whether
the data represents a sample or a population. The notation is used to represent the sample standard
deviation, and the notation is used to represent the population standard deviation. In the formulas shown,
is the sample mean, is the population mean, is the sample size, and is the population size.

Formula for the sample standard deviation:

Formula for the population standard deviation:

Notice that the sample standard deviation is calculated as the square root of the variance. This means that
once the sample variance has been calculated, the sample standard deviation can then be easily calculated as
the square root of the sample variance, as in Example 3.7.

EXAMPLE 3.7

Problem

A biologist calculates that the sample variance for the amount of plant growth for a sample of plants is 8.7
cm2. Calculate the sample standard deviation.

Solution

The sample standard deviation ( ) is calculated as the square root of the variance.

EXAMPLE 3.8

Problem

Assume the sample variance ( ) for a dataset is calculated as 42.2. Based on this, calculate the sample
standard deviation.
116 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Solution

The sample standard deviation ( ) is calculated as the square root of the variance.

This result indicates that the standard deviation is about 6.5 years.

Notice that the sample variance is the square of the sample standard deviation, so if the sample standard
deviation is known, the sample variance can easily be calculated.

USE OF TECHNOLOGY FOR CALCULATING MEASURES OF VARIABILITY

Due to the complexity of calculating variance and standard deviation, technology is typically utilized to
calculate these measures of variability. For example, refer to the examples shown in Coefficient of Variation
on using Python for measures of variation.

Coefficient of Variation
A data scientist might be interested in comparing variation with different units of measurement of different
means, and in these scenarios the coefficient of variation (CV) can be used. The coefficient of variation
measures the variation of a dataset by calculating the standard deviation as a percentage of the mean. Note:
coefficient of variation is typically expressed in a percentage format.

EXAMPLE 3.9

Problem

Compare the relative variability for Company A versus Company B using the coefficient of variation, based
on the following sample data:

Company A:

Company B:

Solution

Calculate the coefficient of variation for each company:

Company A exhibits more variability relative to the mean as compared to Company B.

Using Python for Measures of Variation

DataFrame.describe() computes standard deviation as well on each column of a dataset. The std lists the
standard deviation of each column (See Figure 3.3).

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 3.3 • Measures of Position 117

Figure 3.3 The Output of DataFrame.describe() with the Movie Profit Dataset

3.3 Measures of Position

Learning Outcomes
By the end of this section, you should be able to:
• 3.3.1 Define and calculate percentiles, quartiles, and -scores for a dataset.
• 3.3.2 Use Python to calculate measures of position for a dataset.

Common measures of position include percentiles and quartiles as well as -scores, all of which are used to
indicate the relative location of a particular datapoint.

Percentiles
If a student scores 47 on a biology exam, it is difficult to know if the student did well or poorly compared to the
population of all other students taking the exam. Percentiles provide a way to assess and compare the
distribution of values and the position of a specific data point in relation to the entire dataset by indicating the
percentage of data points that fall below it. Specifically, a percentile is a value on a scale of one hundred that
indicates the percentage of a distribution that is equal to or below it. Let’s say the student learns they scored in
the 90th percentile on the biology exam. This percentile indicates that the student has an exam score higher
than 90% of all other students taking the test. This is the same as saying that the student’s score places the
student in the top 10% of all students taking the biology test. Thus, this student scoring in the 90th percentile
did very well on the exam, even if the actual score was 47.

To calculate percentiles, the data must be ordered from smallest to largest and then the ordered data divided
into hundredths. If you score in the 80th percentile on an aptitude test, that does not necessarily mean that
you scored 80% on the test. It means that 80% of the test scores are the same as or less than your score and
the remaining 20% of the scores are the same as or greater than your score.

Percentiles are useful for comparing many types of values. For example, a stock market mutual fund might
report that the performance for the fund over the past year was in the 80th percentile of all mutual funds in
the peer group. This indicates that the fund performed better than 80% of all other funds in the peer group.
This also indicates that 20% of the funds performed better than this particular fund.

To calculate percentiles for a specific data value in a dataset, first order the dataset from smallest to largest
and count the number of data values in the dataset. Locate the measurement of interest and count how many
data values fall below the measurement. Then the percentile for the measurement is calculated as follows:
118 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

EXAMPLE 3.10

Problem

The following ordered dataset represents the scores of 15 employees on an aptitude test:

51, 63, 65, 68, 71, 75, 75, 77, 79, 82, 88, 89, 89, 92, 95

Determine the percentile for the employee who scored 88 on the aptitude test.

Solution

There are 15 data values in total, and there are 10 data values below 88.

Quartiles
While percentiles separate data into 100 equal parts, quartiles separate data into quarters, or four equal
parts. To find the quartiles, first find the median, or second quartile. The first quartile, , is the middle value,
or median, of the lower half of the data, and the third quartile, , is the middle value of the upper half of the
data.

Note the following correspondence between quartiles and percentiles:

• The first quartile corresponds to the 25th percentile.

• The second quartile (which is the median) corresponds to the 50th percentile.
• The third quartile corresponds to the 75th percentile.

EXAMPLE 3.11

Problem

Consider the following ordered dataset, which represents the time in seconds for an athlete to complete a
40-yard run:

5.4, 6.0, 6.3, 6.8, 7.1, 7.2, 7.4, 7.5, 7.9, 8.2, 8.7

Solution

The median, or second quartile, is the middle value in this dataset, which is 7.2. Notice that 50% of the data
values are below the median, and 50% of the data values are above the median. The lower half of the data
values are 5.4, 6.0, 6.3, 6.8, 7.1. Note that these are the data values below the median. The upper half of the
data values are 7.4, 7.5, 7.9, 8.2, 8.7, which are the data values above the median.

To find the first quartile, , locate the middle value of the lower half of the data (5.4, 6.0, 6.3, 6.8, 7.1). The
middle value of the lower half of the dataset is 6.3. Notice that one-fourth, or 25%, of the data values are
below this first quartile, and 75% of the data values are above this first quartile.

To find the third quartile, , locate the middle value of the upper half of the data (7.4, 7.5, 7.9, 8.2, 8.7).
The middle value of the upper half of the dataset is 7.9. Notice that one-fourth, or 25%, of the data values
are above this third quartile, and 75% of the data values are below this third quartile.

Thus, the quartiles , , for this dataset are 6.3, 7.2, 7.9, respectively.

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 3.3 • Measures of Position 119

The interquartile range (IQR) is a number that indicates the spread of the middle half, or the middle 50%, of
the data. It is the difference between the third quartile, , and the first quartile, .

Note that the IQR provides a measure of variability that excludes outliers.

In Example 3.11, the IQR can be calculated as:

Quartiles and the IQR can be used to flag possible outliers in a dataset. For example, if most employees at a
company earn about $50,000 and the CEO of the company earns $2.5 million, then we consider the CEO’s
salary to be an outlier data value because this salary is significantly different from all the other salaries in the
dataset. An outlier data value can also be a value much lower than the other data values in a dataset, so if one
employee only makes $15,000, then this employee’s low salary might also be considered an outlier.

To detect outliers, you can use the quartiles and the IQR to calculate a lower and an upper bound for outliers.
Then any data values below the lower bound or above the upper bound will be flagged as outliers. These data
values should be further investigated to determine the nature of the outlier condition and whether the data
values are valid or not.

To calculate the lower and upper bounds for outliers, use the following formulas:

These formulas typically use 1.5 as a cutoff value to identify outliers in a dataset.

EXAMPLE 3.12

Problem

Calculate the IQR for the following 13 home prices and determine if any of the home prices values are
potential outliers. Data values are in US dollars.

389950, 230500, 158000, 479000, 639000, 114950, 5500000, 387000, 659000, 529000, 575000, 488800,
1095000

Solution

Order the data from smallest to largest.

114950, 158000, 230500, 387000, 389950, 479000, 488800, 529000, 575000, 639000, 659000, 1095000,
5500000

First, determine the median of the dataset. There are 13 data values, so the median is the middle data
value, which is 488,800.

Next, calculate the and .

For the first quartile, look at the data values below the median. The two middle data values in this lower half
of the data are 230,500 and 387,000. To determine the first quartile, find the mean of these two data values.

For the third quartile, look at the data values above the median. The two middle data values in this upper
half of the data are 639,000 and 659,000. To determine the third quartile, find the mean of these two data
values.
120 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Now, calculate the interquartile range (IQR):

Calculate the value of 1.5 interquartile range (IQR):

Calculate the lower and upper bound for outliers:

The lower bound for outliers is −201,625. Of course, no home price is less than −201,625, so no outliers are
present for the lower end of the dataset.

The upper bound for outliers is 1,159,375. The data value of 5,500,000 is greater than the upper bound of
1,159,375. Therefore, the home price of $5,500,000 is a potential outlier. This is important because the
presence of outliers could potentially indicate data errors or some other anomalies in the dataset that
should be investigated. For example, there may have been a data entry error and a home price of $550,000
was erroneously entered as $5,500,000.

-scores
The -score is a measure of the position of an entry in a dataset that makes use of the mean and standard
deviation of the data. It represents the number of standard deviations by which a data value differs from the
mean. For example, suppose that in a certain neighborhood, the mean selling price of a home is $350,000 and
the standard deviation is $40,000. A particular home sells for $270,000. Based on the selling price of this home,
we can calculate the relative standing of this home compared to other home sales in the same neighborhood.

The corresponding -score of a measurement considers the given measurement in relation to the mean and
standard deviation for the entire population. The formula for a -score calculation is as follows:

Where:
is the measurement
is the mean
is the standard deviation

Notice that when a measurement is below the mean, the corresponding -score will be a negative value. If the
measurement is exactly equal to the mean, the corresponding -score will be zero. If the measurement is
above the mean, the corresponding -score will be a positive value.

-scores can also be used to identify outliers. Since -scores measure the number of standard deviations from
the mean for a data value, a -score of 3 would indicate a data value that is 3 standard deviations above the
mean. This would represent a data value that is significantly displaced from the mean, and typically, a -score
less than −3 or a -score greater than +3 can be used to flag outliers.

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 3.4 • Probability Theory 121

EXAMPLE 3.13

Problem

For the home example in Example 3.12, the value is the home price of $270,000, the mean is $350,000,
and the standard deviation is $40,000. Calculate the -score.

Solution

The -score can be calculated as follows:

This -score of −2 indicates that the selling price for this home is 2 standard deviations below the mean,
which represents a data value that is significantly below the mean.

Using Python to Calculate Measures of Position for a Dataset

DataFrame.describe() computes different measures of position as well on each column of a dataset. See
min, 25%, 50%, 75%, and max in Figure 3.4.

Figure 3.4 The Output of DataFrame.describe() with the Movie Profit Dataset

3.4 Probability Theory

Learning Outcomes
By the end of this section, you should be able to:
• 3.4.1 Describe the basic concepts of probability and apply these concepts to real-world applications
in data science.
• 3.4.2 Apply conditional probability and Bayes’ Theorem.

Probability is a numerical measure that assesses the likelihood of occurrence of an event. Probability
applications are ubiquitous in data science since many decisions in business, science, and engineering are
based on probability considerations. We all use probability calculations every day as we decide, for instance,
whether to take an umbrella to work, the optimal route for a morning commute, or the choice of a college
major.

Basic Concepts of Probability

We have all used probability in one way or another on a day-to-day basis. Before leaving the house, you might
122 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

want to know the probability of rain. The probability of obtaining heads on one flip of a coin is one-half, or 0.5.

A data scientist is in interested in expressing probability as a number between 0 and 1 (inclusive), where 0
indicates impossibility (the event will not occur) and 1 indicates certainty (the event will occur). The probability
of an event falling between 0 and 1 reflects the degree of uncertainty associated with the event.

Here is some terminology we will be using in probability-related analysis:

• An outcome is the result of a single trial in a probability experiment.

• The sample space is the set of all possible outcomes in a probability experiment.
• An event is some subset of the sample space. For example, an event could be rolling an even number on a
six-sided die. This event corresponds to three outcomes, namely rolling a 2, 4, or 6 on the die.

To calculate probabilities, we can use several approaches, including relative frequency probability, which is
based on actual data, and theoretical probability, which is based on theoretical conditions.

Relative Frequency Probability

Relative frequency probability is a method of determining the likelihood of an event occurring based on the
observed frequency of its occurrence in a given sample or population. A data scientist conducts or observes a
procedure and determines the number of times a certain Event occurs. The probability of Event , denoted
as , is then calculated based on data that has been collected from the experiment, as follows:

EXAMPLE 3.14

Problem

A polling organization asks a sample of 400 people if they are in favor of increased funding for local schools;
312 of the respondents indicate they are in favor of increased funding. Calculate the probability that a
randomly selected person will be in favor of increased funding for local schools.

Solution

Using the data collected from this polling, a total of 400 people were asked the question, and 312 people
were in favor of increased school funding. The probability for a randomly selected person being in favor of
increased funding can then be calculated as follows (notice that Event in this example corresponds to the
event that a person is in favor of the increased funding):

EXAMPLE 3.15

Problem

A medical patient is told they need knee surgery, and they ask the doctor for an estimate of the probability
of success for the surgical procedure. The doctor reviews data from the past two years and determines
there were 200 such knee surgeries performed and 188 of them were successful. Based on this past data,
the doctor calculates the probability of success for the knee surgery (notice that Event in this example
corresponds to the event that a patient has a successful knee surgery result).

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 3.4 • Probability Theory 123

Solution

Using the data collected from the past two years, there were 200 surgeries performed, with 188 successes.
The probability can then be calculated as:

The doctor informs the patient that there is a 94% chance of success for the pending knee surgery.

Theoretical Probability
Theoretical probability is the method used when the outcomes in a probability experiment are equally
likely—that is, under theoretical conditions.

The formula used for theoretical probability is similar to the formula used for empirical probability.
Theoretical probability considers all the possible outcomes for an experiment that are known ahead of time so
that past data is not needed in the calculation for theoretical probability.

For example, the theoretical probability of rolling an even number when rolling a six-sided die is (which is ,
or 0.5). There are 3 outcomes corresponding to rolling an even number, and there are 6 outcomes total in the
sample space. Notice this calculation can be done without conducting any experiments since the outcomes are
equally likely.

EXAMPLE 3.16

Problem

A student is working on a multiple-choice question that has 5 possible answers. The student does not have
any idea about the correct answer, so the student randomly guesses. What is the probability that the
student selects the correct answer?

Solution

Since the student is guessing, each answer choice is equally likely to be selected. There is 1 correct answer
out of 5 possible choices. The probability of selecting the correct answer can be calculated as:

Notice in Example 3.16 that probabilities can be written as fractions, decimals, or percentages.

Also note that any probability must be between 0 and 1 inclusive. An event with a probability of zero will never
occur, and an event with a probability of 1 is certain to occur. A probability greater than 1 is not possible, and a
negative probability is not possible.

Complement of an Event
The complement of an event is the set of all outcomes in the sample space that are not included in the event.
The complement of Event is usually denoted by (A prime). To find the probability of the complement of
Event , subtract the probability of Event from 1.
124 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

EXAMPLE 3.17

Problem

A company estimates that the probability that an employee will provide confidential information to a hacker
is 0.1%. Determine the probability that an employee will not provide any confidential information during a
hacking attempt.

Solution

Let Event be the event that the employee will provide confidential information to a hacker. Then the
complement of this Event is the event that an employee will not provide any confidential information
during a hacking attempt.

There is a 99.9% probability that an employee will not provide any confidential information during a hacking
attempt.

Conditional Probability and Bayes’ Theorem

Data scientists are often interested in determining conditional probabilities, or the occurrence of one event
that is conditional or dependent on another event. For example, a medical researcher might be interested to
know if an asthma diagnosis for a patient is dependent on the patient’s exposure to air pollutants. In addition,
when calculating conditional probabilities, we can sometimes revise a probability estimate based on additional
information that is obtained. As we’ll see in the following section, Bayes’ Theorem allows new information to
be used to refine a probability estimate.

Conditional Probability
A conditional probability is the probability of an event given that another event has already occurred. The
notation for conditional probability is , which denotes the probability of Event , given that Event
has occurred. The vertical line between and denotes the “given” condition. (In this notation, the vertical
line does not denote division).

For example, we might want to know the probability of a person getting a parking ticket given that a person
did not put any money in a parking meter. Or a medical researcher might be interested in the probability of a
patient developing heart disease given that the patient is a smoker.

If the occurrence of one event affects the probability of occurrence for another event, we say that the events
are dependent; otherwise, the events are independent. Dependent events are events where the occurrence of
one event affects the probability of occurrence of another event. Independent events are events where the
probability of occurrence of one event is not affected by the occurrent of another event. The dependence of
events has important implications in many fields such as marketing, engineering, psychology, and medicine.

EXAMPLE 3.18

Problem

Determine if the two events are dependent or independent:

1. Rolling a 3 on one roll of a die, rolling a 4 on a second roll of a die

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 3.4 • Probability Theory 125

2. Obtaining heads on one flip of a coin and obtaining tails on a second flip of a coin
3. Selecting five basketball players from a professional basketball team and a player’s height is greater
than 6 feet
4. Selecting an Ace from a deck of 52 cards, returning the card back to the original stack, and then
selecting a King
5. Selecting an Ace from a deck of 52 cards, not returning the card back to the original stack, and then
selecting a King

Solution

1. The result of one roll does not affect the result for the next roll, so these events are independent.
2. The results of one flip of the coin do not affect the results for any other flip of the coin, so these events
are independent.
3. Typically, basketball players are tall individuals, and so they are more likely to have heights greater than
6 feet as opposed to the general public, so these events are dependent.
4. By selecting an Ace from a deck of 52 cards and then replacing the card, this restores the deck of cards
to its original state, so the probability of selecting a King is not affected by the selection of the Ace. So
these events are independent.
5. By selecting an Ace from a deck of 52 cards and then not replacing the card, this will result in only 51
cards remaining in the deck. Thus, the probability of selecting a King is affected by the selection of the
Ace, so these events are dependent.

There are several ways to use conditional probabilities in data science applications.

Conditional probability can be defined as follows:

When assessing the conditional probability of , if the two events are independent, this indicates that
Event is not affected by the occurrence of Event , so we can write that for independent
events.

If we determine that the is not equal to , this indicates that the events are dependent.

implies independent events, where .

implies dependent events.

EXAMPLE 3.19

Problem

Table 3.2 shows the number of nursing degrees and non-nursing degrees at a university for a specific year,
and the data is broken out by age groups. Calculate the probability that a randomly chosen graduate
obtained a nursing degree, given that the graduate is in the age group of 23 and older.
126 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Age Nursing Non- Total

Group Degrees Nursing
Degrees
22 and 1036 1287 2323
under
23 and 986 932 1918
older
Total 2022 2219 4241

Table 3.2 Number of Nursing and Non-Nursing Degrees at a

University by Age Group

Solution

Since we are given that the group of interest are those graduates in the age group of 23 and older, focus
only on the second row in the table.

Looking only at the second row in the table, we are interested in the probability that a randomly chosen
graduate obtained a nursing degree. The reduced sample space consists of 1,918 graduates, and 986 of
them received nursing degrees. So the probability can be calculated as:

Another method to analyze this example is to rewrite the conditional probability using the equation for
, as follows:

We can now use this equation to calculate the probability that a randomly chosen graduate obtained a
nursing degree, given that the graduate is in the age group of 23 and older. The probability of and is
the probability that a graduate received a nursing degree and is also in the age group of 23 and older. From
the table, there are 986 graduates who earned a nursing degree and are also in the age group of 23 and
older. Since this number of graduates is out of the total sample size of 4,241, we can write the probability of
Events and as:

We can also calculate the probability that a graduate is in the age group of 23 and older. From the table,
there are 1,918 graduates in this age group out of the total sample size of 4,241, so we can write the
probability for Event as:

Next, we can substitute these probabilities into the formula for , as follows:

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 3.4 • Probability Theory 127

Probability of At Least One

The probability of at least one occurrence of an event is often of interest in many data science applications. For
example, a doctor might be interested to know the probability that at least one surgery to be performed this
week will involve an infection of some type.

The phrase “at least one” implies the condition of one or more successes. From a sample space perspective,
one or more successes is the complement of “no successes.” Using the complement rule discussed earlier, we
can write the following probability formula:

As an example, we can find the probability of rolling a die 3 times and obtaining at least one four on any of the
rolls. This can be calculated by first finding the probability of not observing a four on any of the rolls and then
subtracting this probability from 1. The probability of not observing a four on a roll of the die is 5/6. Thus, the
probability of rolling a die 3 times and obtaining at least one four on any of the rolls is .

EXAMPLE 3.20

Problem

From past data, hospital administrators determine the probability that a knee surgery will be successful is
0.89.

1. During a certain day, the hospital schedules four knee surgeries to be performed. Calculate the
probability that all four of these surgeries will be successful.
2. Calculate the probability that none of these knee surgeries will be successful.
3. Calculate the probability that at least one of the knee surgeries will be successful.

Solution

1. For all four surgeries to be successful, we can interpret that as the first surgery will be successful, and
the second surgery will be successful, and the third surgery will be successful, and the fourth surgery
will be successful. Since the probability of success for one knee surgery does not affect the probability
of success for another knee surgery, we can assume these events are independent. Based on this, the
probability that all four surgeries will be successful can be calculated using the probability formula for
by multiplying the probabilities together:

There is about a 63% chance that all four knee surgeries will be successful.

2. The probability that a knee surgery will be unsuccessful can be calculated using the complement rule. If
the probability of a successful surgery is 0.89, then the probability that the surgery will be unsuccessful
is 0.11:

Based on this, the probability that all four surgeries will be unsuccessful can be calculated using the
probability formula for by multiplying the probabilities together:
128 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Since this is a very small probability, it is very unlikely that none of the surgeries will be successful.

3. To calculate the probability that at least one of the knee surgeries will be successful, use the probability
formula for “at least one,” which is calculated as the complement of the event “none are successful.”

This indicates there is a very high probability that at least one of the knee surgeries will be successful.

Bayes’ Theorem
Bayes’ Theorem is a statistical technique that allows for the revision of probability estimates based on new
information or evidence that allows for more accurate and efficient decision-making in uncertain situations.
Bayes’ Theorem is often used to help assess probabilities associated with medical diagnoses such as the
probability a patient will develop cancer based on test screening results. This can be important in medical
analysis to help assess the impact of a false positive, which is the scenario where the patient does not have the
ailment but the screening test gives a false indication that the patient does have the ailment.

Bayes’ Theorem allows the calculation of the conditional probability . There are several forms of Bayes’
Theorem, as shown:

EXAMPLE 3.21

Problem

Assume that a certain type of cancer affects 3% of the population. Call the event that a person has cancer
“Event ,” so:

A patient can undergo a screening test for this type of cancer. Assume the probability of a true positive from
the screening test is 75%, which indicates that probability that a person has a positive test result given that
they actually have cancer is 0.75. Also assume the probability of a false positive from the screening test is
15%, which indicates that probability that a person has a positive test result given that they do not have
cancer is 0.15.

A medical researcher is interested in calculating the probability that a patient actually has cancer given that
the screening test shows a positive result.

The researcher is interested in calculating , where Event is the person actually has cancer and
Event is the event that the person shows a positive result in the screening test. Use Bayes’ Theorem to
calculate this conditional probability.

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 3.5 • Discrete and Continuous Probability Distributions 129

Solution

From the example, the following probabilities are known:

The conditional probabilities can be interpreted as follows:

Substituting these probabilities into the formula for Bayes’ Theorem results in the following:

This result from Bayes’ Theorem indicates that even if a patient receives a positive test result from the
screening test, this does not imply a high likelihood that the patient has cancer. There is only a 13% chance
that the patient has cancer given a positive test result from the screening test.

3.5 Discrete and Continuous Probability Distributions

Learning Outcomes
By the end of this section, you should be able to:
• 3.5.1 Describe fundamental aspects of probability distributions.
• 3.5.2 Apply discrete probability distributions including binomial and Poisson distributions.
• 3.5.3 Apply continuous probability distributions including exponential and normal distributions.
• 3.5.4 Use Python to apply various probability distributions for probability applications.

Probability distributions are used to model various scenarios to help with probability analysis and
predictions, and they are used extensively to help formulate probability-based decisions. For example, if a
doctor knows that the weights of newborn infants follow a normal (bell-shaped) distribution, the doctor can
use this information to help identify potentially underweight newborn infants, which might indicate a medical
condition warranting further investigation. Using a normal distribution, the doctor can calculate that only a
small percentage of babies have weights below a certain threshold, which might prompt the doctor to further
investigate the cause of the low weight. Or a medical researcher might be interested in the probability that a
person will have high blood pressure or the probability that a person will have type O blood.

Overview of Probability Distributions

To begin our discussion of probability distributions, some terminology will be helpful:

• Random variable—a variable where a single numerical value is assigned to a specific outcome from an
experiment. Typically the letter is used to denote a random variable. For example, assign the numerical
values 1, 2, 3, … 13 to the cards selected from a standard 52-card deck of Ace, 2, 3, … 10, Jack, Queen, King.
Notice we cannot use “Jack” as the value of the random variable since by definition a random variable must
be a numerical value.
• Discrete random variable—a random variable is considered discrete if there is a finite or countable
number of values that the random variable can take on. (If there are infinitely many values, the number of
values is countable if it possible to count them individually.) Typically, a discrete random variable is the
result of a count of some kind. For example, if the random variable represents the number of cars in a
130 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

parking lot, then the values that x can take on can only be whole numbers since it would not make sense
to have cars in the parking lot.
• Continuous random variable—a random variable is considered continuous if the value of the random
variable can take on any value within an interval. Typically, a continuous random variable is the result of a
measurement of some kind. For example, if the random variable represents the weight of a bag of
apples, then can take on any value such as pounds of apples.

To summarize, the difference between discrete and continuous probability distributions has to do with the
nature of the random variables they represent. Discrete probability distributions are associated with
variables that take on a finite or countably infinite number of distinct values. Continuous probability
distributions deal with random variables that can take on any value within a given range or interval. It is
important to identify and distinguish between discrete and continuous random variables since different
statistical methods are used to analyze each type.

EXAMPLE 3.22

Problem

A coin is flipped three times. Determine a possible random variable that can be assigned to represent the
number of heads observed in this experiment.

Solution

One possible random variable assignment could be to let count the number of heads observed in each
possible outcome in the sample space. When flipping a coin three times, there are eight possible outcomes,
and will be the numerical count corresponding to the number of heads observed for each outcome.
Notice that the possible values for the random variable are 0, 1, 2 and 3, as shown in Table 3.3.

Result for Flip #1 Result for Flip #2 Result for Flip #3 Value of Random
Variable
Heads Heads Heads 3
Heads Heads Tails 2
Heads Tails Heads 2
Heads Tails Tails 1
Tails Heads Heads 2
Tails Heads Tails 1
Tails Tails Heads 1
Tails Tails Tails 0

Table 3.3 Result of Three Random Coin Flips

EXAMPLE 3.23

Problem

Identify the following random variables as either discrete or continuous random variables:

1. The amount of gas, in gallons, used to fill a gas tank

2. Number of children per household in a certain neighborhood

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 3.5 • Discrete and Continuous Probability Distributions 131

3. Number of text messages sent by a certain student during a particular day

4. Number of hurricanes affecting Florida in a given year
5. The amount of rain, in inches, in Detroit, Michigan, in a certain month

Solution

1. The number of gallons of gas used to fill a gas tank can take on any value, such as 12.3489, so this
represents a continuous random variable.
2. The number of children per household in a certain neighborhood can only take on certain discrete
values such as 0, 1, 2, 3, etc., so this represents a discrete random variable.
3. The number of text messages sent by a certain student during a particular day can only take on certain
discrete values such as 26, 10, 17, etc., so this represents a discrete random variable.
4. The number of hurricanes affecting Florida in a given year can only take on certain values such as 0, 1,
2, 3, etc., so this represents a discrete random variable.
5. The number of inches of rain in Detroit, Michigan, in a certain month can take on any value, such as
2.0563, so this represents a continuous random variable.

Discrete Probability Distributions: Binomial and Poisson

Discrete random variables are of interest in many data science applications, and there are several probability
distributions that apply to discrete random variables. In this chapter, we present the binomial distribution and
the Poisson distribution, which are two commonly used probability distributions used to model discrete
random variables for different types of events.

Binomial Distribution
The binomial distribution is used in applications where there are two possible outcomes for each trial in an
experiment and the two possible outcomes can be considered as success or failure. For example, when a
baseball player is at-bat, the player either gets a hit or does not get a hit. There are many applications of
binomial experiments that occur in medicine, psychology, engineering, science, marketing, and other fields.

There are many statistical experiments where the results of each trial can be considered as either a success or
a failure. For example, when flipping a coin, the two outcomes are heads or tails. When rolling a die, the two
outcomes can be considered to be an even number appears on the face of the die or an odd number appears
on the face of the die. When conducting a marketing study, a customer can be asked if they like or dislike a
certain product. Note that the word “success” here does not necessarily imply a good outcome. For example, if
a survey was conducted of adults and each adult was asked if they smoke, we can consider the answer “yes” to
be a success and the answer “no” to be a failure. This means that the researcher can define success and failure
in any way; however, the binomial distribution is applicable when there are only two outcomes in each trial of
an experiment.

The requirements to identify a binomial experiment and apply the binomial distribution include:

• The experiment of interest is repeated for a fixed number of trials, and each trial is independent of other
trials. For example, a market researcher might select a sample of 20 people to be surveyed where each
respondent will reply with a “yes” or “no” answer. This experiment consists of 20 trials, and each person’s
response to the survey question can be considered as independent of another person’s response.
• There are only two possible outcomes for each trial, which can be labeled as “success” or “failure.”
• The probability of success remains the same for each trial of the experiment. For example, from past data
we know that 35% of people prefer vanilla as their favorite ice cream flavor. If a group of 15 individuals are
surveyed to ask if vanilla is their favorite ice cream flavor, the probability of success for each trial will be
0.35.
• The random variable will count the number of successes in the experiment. Notice that since will count
132 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

the number of successes, this implies that will be a discrete random variable. For example, if the
researcher is counting the number of people in the group of 15 that respond to say vanilla is their favorite
ice cream flavor, then can take on values such as 3 or 7 or 12, but could not equal 5.28 since is
counting the number of people.

When working with a binomial experiment, it is useful to identify two specific parameters in a binomial
experiment:

1. The number of trials in the experiment. Label this as .

2. The probability of success for each trial (which is a constant value). Label this as .

We then count the number of successes of interest as the value of the discrete random variable.
Label this as .

EXAMPLE 3.24

Problem

A medical researcher is conducting a study related to a certain type of shoulder surgery. A sample of 20
patients who have recently undergone the surgery is selected, and the researcher wants to determine the
probability that 18 of the 20 patients had a successful result from the surgery. From past data, the
researcher knows that the probability of success for this type of surgery is 92%.

1. Does this experiment meet the requirements for a binomial experiment?

2. If so, identify the values of , , and in the experiment.

Solution

1. This experiment does meet the requirements for a binomial experiment since the experiment will be
repeated for 20 trials, and each response from a patient will be independent of other responses. Each
reply from a patient will be one of two responses—the surgery was successful or the surgery was not
successful. The probability of success remains the same for each trial at 92%. The random variable
can be used to count the number of patients who respond that the surgery was successful.
2. The number of trials is 20 since 20 patients are being surveyed, so .
The probability of success for each surgery is 92%, so .
The number of successes of interest is 18 since the researcher wants to determine the probability that
18 of the 20 patients had a successful result from the surgery, so .

When calculating the probability for successes in a binomial experiment, a binomial probability formula can
be used, but in many cases technology is used instead to streamline the calculations.

The probability mass function (PMF) for the binomial distribution describes the probability of getting exactly
successes in independent Bernoulli trials, each with a probability of success. The PMF is given by the
formula:

Where:
is the probability that the random variable takes on the value of exactly successes
is the number of trials in the experiment
is the probability of success
is the number of successes in the experiment

refers to the number of ways to choose successes from

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 3.5 • Discrete and Continuous Probability Distributions 133

Note: The notation is read as factorial and is a mathematical notation used to express the multiplication of
. For example, .

EXAMPLE 3.25

Problem

For the binomial experiment discussed in Example 3.24, calculate the probability that 18 out of the 20
patients will respond to indicate that the surgery was successful. Also, show a graph of the binomial
distribution to show the probability distribution for all values of the random variable .

Solution

In Example 3.24, the parameters of the binomial experiment are:

Substituting these values into the binomial probability formula, the probability for 18 successes can be
calculated as follows:

Based on this result, the probability that 18 out of the 20 patients will respond to indicate that the surgery
was successful is 0.271, or approximately 27%.

Figure 3.5 illustrates this binomial distribution, where the horizontal axis shows the values of the random
variable , and the vertical axis shows the binomial probability for each value of . Note that values of less
than 14 are not shown on the graph since these corresponding probabilities are very close to zero.

Figure 3.5 Graph of the Binomial Distribution for and

Since these computations tend to be complicated and time-consuming, most data scientists will use
technology (such as Python, R, Excel, or others) to calculate binomial probabilities.
134 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Poisson Distribution
The goal of a binomial experiment is to calculate the probability of a certain number of successes in a specific
number of trials. However, there are certain scenarios where a data scientist might be interested to know the
probability of a certain number of occurrences for a random variable in a specific interval, such as an interval
of time.

For example, a website developer might be interested in knowing the probability that a certain number of
users visit a website per minute. Or a traffic engineer might be interested in calculating the probability of a
certain number of accidents per month at a busy intersection.

The Poisson distribution is applied when counting the number of occurrences in a certain interval. The
random variable then counts the number of occurrences in the interval.

A common application for the Poisson distribution is to model arrivals of customers for a queue, such as when
there might be 6 customers per minute arriving at a checkout lane in the grocery store and the store manager
wants to ensure that customers are serviced within a certain amount of time.

The Poisson distribution is a discrete probability distribution used in these types of situations where the
interest is in a specific certain number of occurrences for a random variable in a certain interval such as time
or area.

The Poisson distribution is used where the following conditions are met:

• The experiment is based on counting the number of occurrences in a specific interval where the interval
could represent time, area, volume, etc.
• The number of occurrences in one specific interval is independent of the number of occurrences in a
different interval.

Notice that when we count the number of occurrences that a random variable occurs in a specific interval,
this will represent a discrete random variable. For example, the count of the number of customers that arrive
per hour to a queue for a bank teller might be 21 or 15, but the count could not be 13.32 since we are counting
the number of customers and hence the random variable will be discrete.

To calculate the probability of successes, the Poisson probability formula can be used, as follows:

Where:
is the average or mean number of occurrences per interval
is the constant 2.71828…

EXAMPLE 3.26

Problem

From past data, a traffic engineer determines the mean number of vehicles entering a parking garage is 7
per 10-minute period. Calculate the probability that the number of vehicles entering the garage is 9 in a
certain 10-minute period. Also, show a graph of the Poisson distribution to show the probability distribution
for various values of the random variable .

Solution

This example represents a Poisson distribution in that the random variable is based on the number of
vehicles entering a parking garage per time interval (in this example, the time interval of interest is 10
minutes). Since the average is 7 vehicles per 10-minute interval, we label the mean as 7. Since the

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 3.5 • Discrete and Continuous Probability Distributions 135

engineer want to know the probability that 9 vehicles enter the garage in the same time period, the value of
the random variable is 9.

Thus, in this example, the parameters of the Poisson distribution are:

Substituting these values into the Poisson probability formula, the probability for 9 vehicles entering the
garage in a 10-minute interval can be calculated as follows:

Thus, there is about a 10% probability of 9 vehicles entering the garage in a 10-minute interval.

Figure 3.6 illustrates this Poisson distribution, where the horizontal axis shows the values of the random
variable and the vertical axis shows the Poisson probability for each value of .

Figure 3.6 Poisson Distribution for

As with calculations involving the binomial distribution, data scientists will typically use technology to solve
problems involving the Poisson distribution.

Normal Continuous Probability Distributions

Recall that a random variable is considered continuous if the value of the random variable can take on any of
infinitely many values. We used the example about that if the random variable represents the weight of a
bag of apples, then can take on any value such as pounds of apples.

Many probability distributions apply to continuous random variables. These distributions rely on determining
the probability that the random variable falls within a distinct range of values, which can be calculated using a
probability density function (PDF). The probability density function (PDF) calculates the corresponding area
under the probability density curve to determine the probability that the random variable will fall within this
specific range of values. For example, to determine the probability that a salary falls between $50,000 and
$70,000, we can calculate the area under the probability density function between these two salaries.

Note that the total area under the probability density function will always equal 1. The probability that a
continuous random variable takes on a specific value is 0, so we will always calculate the probability for a
random variable falling within some interval of values.
136 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

In this section, we will examine an important continuous probability distribution that relies on the probability
density function, namely the normal distribution. Many variables, such as heights, weights, salaries, and blood
pressure measurements, follow a normal distribution, making it especially important in statistical analysis. In
addition, the normal distribution forms the basis for more advanced statistical analysis such as confidence
intervals and hypothesis testing, which are discussed in Inferential Statistics and Regression Analysis.

The normal distribution is a continuous probability distribution that is symmetrical and bell-shaped. It is used
when the frequency of data values decreases with data values above and below the mean. The normal
distribution has applications in many fields including engineering, science, finance, medicine, marketing, and
psychology.

The normal distribution has two parameters: the mean, , and the standard deviation, . The mean represents
the center of the distribution, and the standard deviation measures the spread, or dispersion, of the
distribution. The variable represents the realization, or observed value, of the random variable that
follows a normal distribution.

The typical notation used to indicate that a random variable follows a normal distribution is as follows:
(see Figure 3.7). For example, the notation indicates that the random variable
follows a normal distribution with mean of 5.2 and standard deviation of 3.7.

A normal distribution with mean of 0 and standard deviation of 1 is called the standard normal distribution
and can be notated as . Any normal distribution can be standardized by converting its values to
-scores. Recall that a -score tells you how many standard deviations from the mean there are for a given
measurement.

Figure 3.7 Graph of the Normal (Bell-Shaped) Distribution

The curve in Figure 3.7 is symmetric on either side of a vertical line drawn through the mean, . The mean is
the same as the median, which is the same as the mode, because the graph is symmetric about . As the
notation indicates, the normal distribution depends only on the mean and the standard deviation. Because the
area under the curve must equal 1, a change in the standard deviation, , causes a change in the shape of the
normal curve; the curve becomes fatter and wider or skinnier and taller depending on . A change in causes
the graph to shift to the left or right. This means there are an infinite number of normal probability
distributions.

To determine probabilities associated with the normal distribution, we find specific areas under the normal
curve. There are several methods for finding this area under the normal curve, and we typically use some form
of technology. Python, Excel, and R all provide built-in functions for calculating areas under the normal curve.

EXAMPLE 3.27

Problem

Suppose that at a software company, the mean employee salary is $60,000 with a standard deviation of
$7,500. Assume salaries at this company follow a normal distribution. Use Python to calculate the

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 3.5 • Discrete and Continuous Probability Distributions 137

probability that a random employee earns more than $68,000.

Solution

A normal curve can be drawn to represent this scenario, in which the mean of $60,000 would be plotted on
the horizontal axis, corresponding to the peak of the curve. Then, to find the probability that an employee
earns more than $68,000, calculate the area under the normal curve to the right of the data value $68,000.

Figure 3.8 illustrates the area under the normal curve to the right of a salary of $68,000 as the shaded-in
region.

Figure 3.8 Bell-Shaped Distribution for Example 3.27. The shaded region under the normal curve corresponds to the probability
that an employee earns more than $68,000.

To find the actual area under the curve, a Python command can be used to find the area under the normal
probability density curve to the right of the data value of $68,000. See Using Python with Probability
Distributions for the specific Python program and results. The resulting probability is calculated as 0.143.

Thus, there is a probability of about 14% that a random employee has a salary greater than $75,000.

The empirical rule is a method for determining approximate areas under the normal curve for measurements
that fall within one, two, and three standard deviations from the mean for the normal (bell-shaped)
distribution. (See Figure 3.9).

Figure 3.9 Normal Distribution Showing Mean and Increments of Standard Deviation

If is a continuous random variable and has a normal distribution with mean and standard deviation , then
the empirical rule states that:

• About 68% of the -values lie between and units from the mean (within one standard deviation
138 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

of the mean).
• About 95% of the -values lie between and units from the mean (within two standard
deviations of the mean).
• About 99.7% of the -values lie between and units from the mean (within three standard
deviations of the mean). Notice that almost all the x-values lie within three standard deviations of the
mean.
• The -scores for and are and , respectively.
• The -scores for and are and , respectively.
• The -scores for and are and , respectively.

EXAMPLE 3.28

Problem

An automotive designer is interested in designing automotive seats to accommodate the heights for about
95% of customers. Assume the heights of adults follow a normal distribution with mean of 68 inches and
standard deviation of 3 inches. For what range of heights should the designer model the car seats to
accommodate 95% of drivers?

Solution

According to the empirical rule, the area under the normal curve within two standard deviations of the
mean is 95%. Thus, the designer should design the seats to accommodate heights that are two standard
deviations away from the mean. The lower bound of heights would be inches, and the upper
bound of heights would be inches. Thus, the car seats should be designed to accommodate driver
heights between 62 and 74 inches.

EXPLORING FURTHER

Statistical Applets to Explore Statistical Concepts

Applets are very useful tools to help visualize statistical concepts in action. Many applets can simulate
statistical concepts such as probabilities for the normal distribution, use of the empirical rule, creating box
plots, etc.

Visit the Utah State University applet website (https://openstax.org/r/usu) and experiment with various
statistical tools.

Using Python with Probability Distributions

Python provides a number of built-in functions for calculating probabilities associated with both discrete and
continuous probability distributions such as binomial distribution and the normal distribution. These functions
are part of a library called scipy.stats (https://openstax.org/r/scipy).

Here are a few of these probability density functions available within Python:

• binom()—calculate probabilities associated with the binomial distribution

• poisson()—calculate probabilities associated with the Poisson distribution
• expon()—calculate probabilities associated with the exponential distribution
• norm()—calculate probabilities associated with the normal distribution

To import these probability density functions within Python, use the import command. For example, to import

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 3.5 • Discrete and Continuous Probability Distributions 139

the binom() function use the following command:

from scipy.stats import binom

Using Python with the Binomial Distribution

The binom() function in Python allows calculations of binomial probabilities. The probability mass function for
the binomial distribution within Python is referred to as binom.pmf().

The syntax for using this function is binom.pmf(x, n, p)

Where:
is the number of trials in the experiment
is the probability of success
is the number of successes in the experiment

Consider the previous Example 3.24 worked out using the Python binom.pmf() function. A medical
researcher is conducting a study related to a certain type of shoulder surgery. A sample of 20 patients who
have recently undergone the surgery is selected, and the researcher wants to determine the probability that
18 of the 20 patients had a successful result from the surgery. From past data, the researcher knows that the
probability of success for this type of surgery is 92%. Round your answer to 3 decimal places.

In this example:
is the number of trials in the experiment
is the probability of success
is the number of successes in the experiment

The corresponding function in Python is written as:

binom.pmf (18, 20, 0.92)

The round() function is then used to round the probability result to 3 decimal places.

Here is the input and output of this Python program:

PYTHON CODE

# import the binom function from the scipy.stats library

from scipy.stats import binom

# define parameters x, n, and p:

x = 18
n = 20
p = 0.92

# use binom.pmf() function to calculate binomial probability

# use round() function to round answer to 3 decimal places
round (binom.pmf(x, n, p), 3)

The resulting output will look like this:

0.271
140 3 • Descriptive Statistics: Statistical Measurements and Probability Distributions

Using Python with the Normal Distribution

The norm() function in Python allows calculations of normal probabilities. The probability density function is
sometimes called the cumulative density function, and so this is referred to as norm.cdf() within Python. The
norm.cdf() function returns the area under the normal probability density function to the left of a specified
measurement.

The syntax for using this function is

norm.cdf(x, mean, standard_deviation)

Where:
x is the measurement of interest
mean is the mean of the normal distribution
standard_deviation is the standard deviation of the normal distribution

Let’s work out the previous Example 3.27 using the Python norm.cdf() function.

Suppose that at a software company, the mean employee salary is $60,000 with a standard deviation of $7,500.
Use Python to calculate the probability that a random employee earns more than $68,000.

In this example:
is the measurement of interest
mean is the mean of the normal distribution
standard deviation is the standard deviation of the normal distribution

The corresponding function in Python is written as:

norm.cdf(68000, 60000, 7500)

The round() function is then used to round the probability result to 3 decimal places.

Notice that since this example asks to find the area to the right of a salary of $68,000, we can first find the area
to the left using the norm.cdf() function and subtract this area from 1 to then calculate the desired area to
the right.

Here is the input and output of the Python program:

PYTHON CODE

# import the norm function from the scipy.stats library

from scipy.stats import norm
# define parameters x, mean and standard_deviation:
x = 68000
mean = 60000
standard_deviation = 7500
# use norm.cdf() function to calculate normal probability - note this is
# the area to the left
# subtract this result from 1 to obtain area to the right of the x-value
# use round() function to round answer to 3 decimal places
round (1 - norm.cdf(x, mean, standard_deviation), 3)

The resulting output will look like this:

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 3.5 • Discrete and Continuous Probability Distributions 141

0.143
142 3 • Key Terms

Key Terms
Bayes’ Theorem a method used to calculate a conditional probability when additional information is
obtained to refine a probability estimate
binomial distribution a probability distribution for a discrete random variable that is the number of
successes in n independent trials. Each of these trials has two possible outcomes, success or failure, with
the probability of success in each trial the same.
central tendency the statistical measure that represents the center of a dataset
coefficient of variation (CV) measures the variation of a dataset by calculating the standard deviation as a
percentage of the mean
complement of an event the set of all outcomes in the sample space that are not included in the event
conditional probability the probability of an event given that another event has already occurred
continuous probability distribution probability distribution that deals with random variables that can take
on any value within a given range or interval
continuous random variable a random variable where there is an infinite number of values that the variable
can take on
dependent events events where the probability of occurrence of one event is affected by the occurrence of
another event
descriptive statistics the organization, summarization, and graphical display of data
discrete probability distribution probability distribution associated with variables that take on a finite or
countably infinite number of distinct values
discrete random variable a random variable where there is only a finite or countable infinite number of
values that the variable can take on
empirical probability a probability that is calculated based on data that has been collected from an
experiment
empirical rule a rule that provides the percentages of data values falling within one, two, and three standard
deviations from the mean for a bell-shaped (normal) distribution
event a subset of the sample space
frequency a count of the number of times that an event or observation occurs in an experiment or study
frequency distribution a method of organizing and summarizing a dataset that provides the frequency with
which each value in the dataset occurs
independent events events where the probability of occurrence of one event is not affected by the
occurrence of another event
interquartile range (IQR) a number that indicates the spread of the middle half, or middle 50%, of the data;
the difference between the third quartile ( ) and the first quartile ( )
mean (also called arithmetic mean) a measure of center of a dataset, calculated by adding up the data
values and dividing the sum by the number of data values; average
median the middle value in an ordered dataset
mode the most frequently occurring data value in a dataset
mutually exclusive events events that cannot occur at the same time
normal distribution a bell-shaped distribution curve that is used to model many measurements, including
IQ scores, salaries, heights, weights, blood pressures, etc.
outcome the result of a single trial in a probability experiment
outliers data values that are significantly different from the other data values in a dataset
percentiles numbers that divide an ordered dataset into hundredths; used to describe the relative standing
of a particular value within a dataset by indicating the percentage of data points that fall below it
Poisson distribution a probability distribution for discrete random variables used to calculate probabilities
for a certain number of occurrences in a specific interval
population data data representing all the outcomes or measurements that are of interest
population mean the average for all measurements of interest corresponding to the entire group under

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 3 • Group Project 143

study
population size the number of measurements for the entire group under study
probability a numerical measure that assesses the likelihood of occurrence of an event
probability analysis provides the tools to model, understand, and quantify uncertainties, allowing data
scientists to make informed decisions from data
probability density function (PDF) a function that is used to describe the probability distribution of a
continuous random variable
probability distribution a mathematical function that assigns probabilities to various outcomes
probability mass function (PMF) a function that is used to define the probability distribution of a discrete
random variable
quartiles numbers that divide an ordered dataset into quarters; the second quartile is the same as the
median
random variable a variable where a single numerical value is assigned to a specific outcome from an
experiment
range a measure of dispersion for a dataset calculated by subtracting the minimum from the maximum of
the dataset
relative frequency probability a method of determining the likelihood of an event occurring based on the
observed frequency of its occurrence in a given sample or population
sample data data representing outcomes or measurements collected from a subset or part of a population
sample mean the average for a subset of the measurements of interest
sample size the number of measurements for the subset taken from the overall population
sample space the set of all possible outcomes in a probability experiment
standard deviation a measure of the spread of a dataset, given in the same units as the data, that indicates
how far a typical data value is from the mean
standard normal distribution a normal distribution with mean of 0 and standard deviation of 1
statistical analysis the science of collecting, organizing, and interpreting data to make decisions
theoretical probability a probability that is calculated based on an assessment of equally likely outcomes
trimmed mean a calculation for the average or mean of a dataset where some percentage of data values are
removed from the lower and upper end of the dataset; typically used to mitigate the effects of outliers on
the mean
variance the measure of the spread of data values in a dataset based on the squared deviations from the
mean, which is the average of the squared deviations of the observations from the mean
-score a measure of the position of a data value in the dataset, calculated by subtracting the mean from the
data value and then dividing the difference by the standard deviation

Group Project
Analysis of Salary Data by Gender
There are many sources of salary data where median salaries for a certain year are published by gender. One
source for data on earnings by demographics is the Bureau of Labor Statistics (https://openstax.org/r/bls).

As a group:

• Research salary data by gender for a certain year.

• Compile descriptive statistics where available for statistical measurements including the mean, median,
quartiles, and standard deviation by gender.
• Create graphical presentations for this data using histograms, side-by-side box plots, and time series
graphs.
• Discuss the following:
a. From your analysis, does there appear to be a wage gap for men’s vs. women’s salaries?
144 3 • Quantitative Problems

b. If so, is the wage gap improving over time or worsening over time?

Quantitative Problems
1. Dataset A Description Data

Number of cars entering a parking garage in a 1-hour Sample of 10 counts: 15, 18, 4, 15, 8, 11, 13,
time period 7, 16, 24

a. For Dataset A, calculate the mean and a 10% trimmed mean (round answers to 1 decimal place). Use
technology as appropriate.
b. Is there any benefit in using the trimmed mean versus the mean for this dataset?

2. Dataset B Description Data

Weights of packages on a delivery truck Sample of 12 packages: 3.2, 9.1, 4.3, 1.9, 2.6, 4.7, 0.7,
(weights in pounds) 1.3, 3.9, 6.4, 5.0, 25.4

a. For Dataset B, calculate the mean and median (round answers to 1 decimal place). Use technology as
appropriate.
b. Is there any preference in using the mean versus the median for this dataset?
c. If so, would the mean or the median be preferred as a measure of central tendency for this dataset?

3. Dataset C Description Data

Amount of time for a pain reliever to provide relief from Sample of 10 patients: 12.1, 13.8, 9.4, 15.9,
migraine headache (time in minutes) 11.5, 14.6, 18.1, 12.7, 11.0, 14.2

a. For Dataset C, calculate the range, standard deviation, and variance (round answers to 1 decimal
place). Use technology as appropriate and include appropriate units as part of your answers.
b. What does the standard deviation of this dataset communicate regarding the amount of time to
provide relief from a migraine headache?
c. Would a medical researcher prefer to use the standard deviation or the variation for this dataset, and
why?

4. Dataset D Description Data

Credit card balances for Sample of 9 consumers: $878.32, $671.54, $990.35, $801.85,
consumers (in dollars) $4303.76, $1285.03, $289.44, $78.61, $952.83

a. For Dataset D, calculate the quartiles of the dataset.

b. For this same dataset, calculate the interquartile range (IQR).
c. Determine if there are any potential outliers in this dataset.

5. Dataset E Description Data

Salaries for employees at a Sample of 10 employees: $72,500; $84,300; $58,900; $55,100;

technology company (in dollars) $82,000; $94,600; $82,200; $104,600; $63,800; $77,500

For Dataset E, determine the percentile for the employee with a salary of $82,000. Round your answer to

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 3 • Quantitative Problems 145

the nearest whole number percentile.

6. At a website development company, the average number of sick days taken by employees per year is 9
days with a standard deviation of 2.3 days.
a. A certain employee has taken 2 sick days for the year. Calculate the -score for this employee (round
your answer to 2 decimal places).
b. What does the -score communicate about this employee’s number of sick days as compared to other
employees in the company?
c. A different employee has taken 17 sick days for the year. Calculate the -score for this employee (round
your answer to 2 decimal places).
d. What does the -score communicate about this employee’s number of sick days as compared to other
employees in the company?

7. Two cards are selected at random from a standard 52-card deck. Find the probability that the second card
is an Ace, given that the first card selected was an Ace (assume the first card is not replaced before
selecting the second card). Round your answer to 4 decimal places.

8. From past data, it’s known that the probability that an individual owns a dog is 0.42. Three random people
are asked if they own a dog. (Round answers to 3 decimal places).
a. Find the probability that all three people own a dog.
b. Find the probability that none of the three people own a dog.
c. Find the probability that at least one of the people owns a dog.

9. In a group of 100 people, 35 people wear glasses, 40 people wear contacts, 12 wear both glasses and
contacts, and 25 wear neither glasses nor contacts.
a. Are the events “person wears glasses” and “person wears contacts” mutually exclusive?
b. Calculate the probability that a randomly chosen person wears glasses or contacts. Round your answer
to 3 decimal places.

10. A medical researcher collects statistical data as follows:

• 23% of senior citizens (65 or older) get the flu each year.
• 32% of people under 65 get the flu each year.
• In the population, there are 15% senior citizens.

a. Are the events “being a senior” and “getting the flu” dependent or independent?
b. Find the probability that a person selected at random is a senior and will get the flu.
c. Find the probability that a person selected at random is under 65 years old and will get the flu.

11. A certain type of COVID-related virus affects 5% of the population. A screening test is available to detect
the virus. Assume the probability of a true positive from the screening test is 85%, meaning that the
probability that a person has a positive test result, given that they actually have the virus, is 0.85. Also
assume the probability of a false positive from the screening test is 12%, which indicates the probability
that a person has a positive test result, given that they do not have the virus, is 0.12. Calculate the
probability that a person actually has the virus given that the screening test shows a positive result. Round
your answer to 3 decimal places.

12. You are taking a multiple-choice test with 10 questions where each question has 5 possible answers: (a),
(b), (c), (d), and (e). You did not study, so you will guess at each question. What is the probability of getting
exactly 5 questions correct?

13. The average arrival rate of trucks at a truck loading station is 15 per day. Calculate the probability that 17
trucks arrive at the loading station on a particular day.

14. In a certain city, cell phone bills are known to follow a normal distribution with a mean of $92 and
standard deviation of $14.
146 3 • Quantitative Problems

a. Find the probability that a randomly selected cell phone customer has a monthly bill less than $75.
b. Find the probability that a randomly selected cell phone customer has a monthly bill more than $85.

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 4
Inferential Statistics and Regression Analysis

Figure 4.1 Inferential statistics is used extensively in data science to draw conclusions about a larger population—and drive decision-
making. (credit: modification of work “Compiling Health Statistics” by Ernie Branson/Wikimedia Commons, Public Domain)

Chapter Outline
4.1 Statistical Inference and Confidence Intervals
4.2 Hypothesis Testing
4.3 Correlation and Linear Regression Analysis
4.4 Analysis of Variance (ANOVA)

Introduction
Inferential statistics plays a key role in data science applications, as its techniques allow researchers to infer
or generalize observations from samples to the larger population from which they were selected. If the
researcher had access to a full set of population data, then these methods would not be needed. But in most
real-world scenarios, population data cannot be obtained or is impractical to obtain, making inferential
analysis essential. This chapter will explore the techniques of inferential statistics and their applications in data
science.

Confidence intervals and hypothesis testing allow a data scientist to formulate conclusions regarding
population parameters based on sample data.

One technique, correlation analysis, allows the determination of a statistical relationship between two
numeric quantities, often referred to as variables. A variable is a characteristic or attribute that can be
measured or observed. A correlation between two variables is said to exist where there is an association
between them. Finance professionals often use correlation analysis to predict future trends and mitigate risk
in a stock portfolio. For example, if two investments are strongly correlated, an investor might not want to
have both investments in a certain portfolio since the two investments would tend to move in the same
direction as market prices rose or fell. To diversify a portfolio, an investor might seek investments that are not
strongly correlated with one another.

Regression analysis takes correlation analysis one step further by modeling the relationship between the two
numeric quantities or variables when a correlation exists. In statistics, modeling refers specifically to the
148 4 • Inferential Statistics and Regression Analysis

process of creating a mathematical representation that describes the relationship between different variables
in a dataset. The model is then used to understand, explain, and predict the behavior of the data.

This chapter focuses on linear regression, which is analysis of the relationship between one dependent
variable and one independent variable, where the relationship can be modeled using a linear equation. The
foundations of regression analysis have many applications in data science, including in machine learning
models where a mathematical model is created to determine a relationship between input and output
variables of a dataset. Several such applications of regression analysis in machine learning are further
explored in Decision-Making Using Machine Learning Basics. In Time Series and Forecasting, we will use time
series models to analyze and predict data points for data collected at different points in time.

4.1 Statistical Inference and Confidence Intervals

Learning Outcomes
By the end of this section, you should be able to:
• 4.1.1 Estimate parameters, create confidence intervals, and calculate sample size requirements.
• 4.1.2 Apply bootstrapping methods for parameter estimation.
• 4.1.3 Use Python to calculate confidence intervals and conduct hypothesis tests.

Data scientists interested in inferring the value of a population truth or parameter such as a population mean
or a population proportion turn to inferential statistics. A data scientist is often interested in making
generalizations about a population based on the characteristics derived from a sample; inferential statistics
allows a data scientist to draw conclusions about a population based on sample data. In addition, inferential
statistics is used by data scientists to assess model performance and compare different algorithms in machine
learning application. Inferential statistics provides methods for generating predictive forecasting models, and
this allows data scientists to generate predictions and trends to assist in effective and accurate decision-
making. In this section, we explore the use of confidence intervals, which is used extensively in inferential
statistical analysis.

We begin by introducing confidence intervals, which are used to estimate the range within which a population
parameter is likely to fall. We discuss estimation of parameters for the mean both when the standard deviation
is known and when it is not known. We discuss sample size determination, building on the sampling
techniques presented in Collecting and Preparing Data. And we discuss bootstrapping, a method used to
construct a confidence interval based on repeated sampling. Hypothesis Testing will move on to hypothesis
testing, which is used to make inferences about unknown parameters.

Estimating Parameters with Confidence Intervals

A point estimate is a single value that is used to estimate a population parameter. For example, a sample
mean is a point estimate that is representative of the true population mean in that the sample mean is used
as an estimate for the unknown population mean. When researchers collect data from a sample to make
inferences about a population, they calculate a point estimate based on the observed sample data. (See Survey
Design and Implementation for coverage of sampling techniques.) The point estimate serves as the best guess
or approximation for the parameter's actual value.

A confidence interval estimates the range within which a population parameter, such as a mean or a
proportion, is likely to fall. The confidence interval provides a level of uncertainty associated with the estimate
and is expressed as a range of values. A confidence interval will provide both a lower and an upper bound for
the population parameter, where the point estimate is centered within the interval.

Table 4.1 describes the point estimates and corresponding population parameters for the mean and
proportion.

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 4.1 • Statistical Inference and Confidence Intervals 149

Population Parameter Point Estimate

Mean Population mean is denoted Point estimate is the sample
as . mean .
Proportion Population proportion is Point estimate is the sample
denoted as . proportion .

Table 4.1 Population Parameters and Point Estimates for Mean and Proportion

Let’s say a researcher is interested in estimating the mean income for all residents of California. Since it is not
feasible to collect data from every resident of California, the researcher selects a random sample of 1,000
residents and calculates the sample mean income for these 1,000 people. This average income estimate from
the sample then provides an estimate for the population mean income of all California residents. The sample
mean is chosen as the point estimate for the population mean in that the sample mean provides the most
unbiased estimate for the population mean. In the same way, the sample proportion provides the most
unbiased estimate for the population proportion. An unbiased estimator is a statistic that provides an
accurate estimate for the corresponding population parameter without overestimating or underestimating the
parameter.

In order to calculate a confidence interval, two quantities are needed:

• The point estimate

• The margin of error

As noted, the point estimate is a single number that is used to estimate the population parameter. The margin
of error (usually denoted by E) provides an indication of the maximum error of the estimate. The margin of
error can be viewed as the maximum distance around the point estimate where the population parameter
exists based on a specified confidence.

Once the point estimate and margin of error are determined, the confidence interval is calculated as follows:

The margin of error reflects the desired confidence level of the researcher. The confidence level is the
probability that the interval estimate will contain the population parameter, given that the estimation process
on the parameter is repeated over and over. Confidence levels typically range from 80% to 95% confidence.

In addition to the confidence level, both the variability of the sample and the sample size will affect the margin
of error.

Once the confidence interval has been calculated, a concluding statement is made that reflects both the
confidence level and the unknown population parameter. The concluding statement indicates that there is a
certain level of confidence that the population parameter is contained within the bounds of the confidence
interval.

As an example, consider a data scientist who is interested in forecasting the median income for all residents of
California. Income data is collected from a sample of 1,000 residents, and the median income level is $68,500.
Also assume the margin of error for a 95% confidence interval is $4,500 (more details on the calculation of
margin of error are provided next). Now the data scientist can construct a 95% confidence interval to forecast
income levels as follows:
150 4 • Inferential Statistics and Regression Analysis

The data scientist can then state the following conclusion: There is 95% confidence that the forecast for
median income for all residents of California is between $64,000 and $73,000.

EXAMPLE 4.1

Problem

A medical researcher is interested in estimating the population mean age for patients suffering from
arthritis. A sample of 100 patients is taken, and the sample mean is determined to be 64 years old. Assume
that the corresponding margin of error for a 95% confidence interval is calculated to be 4 years.

Calculate the confidence interval and provide a conclusion regarding the confidence interval.

Solution

The point estimate is the sample mean, which is 64, and the margin of error is given as 4 years.

The 95% confidence interval can be calculated as follows:

Concluding statement:
The researcher is 95% confident that the mean population age for patients suffering from arthritis is
contained in the interval from 60 to 68 years of age.

Sampling Distribution for the Mean

A researcher takes repeated samples of size 1,000 from the residents of New York to collect data on mean
income of residents of New York.

For each sample of size 1,000, we can calculate a sample mean, . If the researcher were to take 50 such
samples (each of sample size 1,000), a series of sample means can be calculated:

A probability distribution based on all possible random samples of a certain size from a population—or
sampling (or sample) distribution—can then be analyzed. For example, we can calculate the mean of these
sample means, and we can calculate the standard deviation of these sample means.

There are two important properties of the sample distribution of these sample means:

1. The mean of the sample means (notated as ) is equal to the population mean .
a. Written mathematically:

2. The standard deviation of the sample means (notated as ) is equal to the population standard deviation
divided by the square root of the sample size .
a. Written mathematically:

The central limit theorem describes the relationship between the sample distribution of sample means and

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 4.1 • Statistical Inference and Confidence Intervals 151

the underlying population. This theorem is an important tool that allows data scientists and researchers to use
sample data to generate inferences for population parameters.

Conditions of the central limit theorem:

• If random samples are taken from any population with mean and standard deviation, where the sample
size is at least 30, then the distribution of the sample means approximates a normal (bell-shaped)
distribution.
• If random samples are taken from a population that is normally distributed with mean and standard
deviation , then the distribution of the sample means approximates a normal (bell-shaped) distribution
for any sample size

EXAMPLE 4.2

Problem

An economist takes random samples of size 50 to estimate the mean salary of chemical engineers. Assume
that the population mean salary is $85,000 and the population standard deviation is $9,000. It is unknown if
the distribution of salaries follows a normal distribution.

Calculate the mean and standard deviation of the sampling distribution of the sample means and comment
on the shape of the distribution for the sample means.

Solution

The mean of the sample means is equal to the population mean .

The standard deviation of the sample means is equal to the population standard deviation divided by the
square root of the sample size .

Since the sample size of 50 is greater than 30, the distribution of the sample means approximates a normal
(bell-shaped) distribution.

Confidence Interval for the Mean When the Population Standard Deviation Is Known
Although in many situations the population standard deviation is unknown, in some cases a reasonable
estimate for the population standard deviation can be obtained from past studies or historical data.

Here is what is needed to calculate the confidence interval for the mean when the population standard
deviation is known:

a. A random sample is selected from the population.

b. The sample size is at least 30, or the underlying population is known to follow a normal distribution.
c. The population standard deviation ( ) is known.

Once these conditions are met, the margin of error is calculated according to the following formula:

Where:

is called the critical value of the normal distribution and is calculated as the z-score, which includes the area
152 4 • Inferential Statistics and Regression Analysis

corresponding to the confidence level between and . For example, for a 95% confidence interval, the
corresponding critical value is since an area of 0.95 under the normal curve is contained between
the z-scores of and .

is the population standard deviation.

is the sample size.

Note: is called the standard error of the mean.

Typical values of for various confidence levels are shown in Table 4.2.

Confidence Level Value of

80% confidence 1.280
90% confidence 1.645
95% confidence 1.960
99% confidence 2.575

Table 4.2 Typical Values of for Various

Confidence Levels

Graphically, the critical values can be marked on the normal distribution curve, as shown in Figure 4.2. (See
Discrete and Continuous Probability Distributions for a review of the normal distribution curve.) Figure 4.2 is
an example for a 95% confidence interval where the area of 0.95 is centered as the area under the standard
normal curve showing the values of and . Since the standard normal curve is symmetric, and since the
total area under the curve is known to be 1, the area in each of the two tails can be calculated to be 0.025.
Thus, the critical value is that z-score which cuts off an area of 0.025 in the upper tail of the standard normal
curve.

Figure 4.2 Critical Values of zc Marked on Standard Normal Curve for 95% Confidence Interval

Once the margin of error has been calculated, the confidence interval can be calculated as follows:

Note that this is the general format for constructing any confidence interval, namely the margin of error is
added and subtracted to the sample statistic to generate the upper and lower bounds of the confidence
interval, respectively. A sample statistic describes some aspect of the sample, such as a sample mean or
sample proportion.

General Form of a Confidence Interval:

EXAMPLE 4.3

Problem

A college professor collects data on the amount of time spent on homework assignments per week for a

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 4.1 • Statistical Inference and Confidence Intervals 153

sample of 50 students in a statistics course. From the sample of 50 students, the mean amount of time
spent on homework assignments per week is 12.5 hours. The population standard deviation is known to be
6.3 hours.

The professor would like to forecast the amount of time spent on homework in future semesters. Create a
forecasted confidence interval using both a 90% and 95% confidence interval and provide a conclusion
regarding the confidence interval. Also compare the widths of the two confidence intervals. Which
confidence interval is wider?

Solution

Calculation for 90% Confidence Interval

For a 90% confidence interval, the corresponding critical value is .

The margin of error is calculated as follows:

The 90% confidence interval is calculated as follows:

Concluding statement:

The college professor can forecast with 90% confident that the mean amount of time spent on homework
assignments in a future semester is the interval from 11.03 to 13.97 hours per week.

Calculation for 95% Confidence Interval

For a 95% confidence interval, the corresponding critical value is .

The margin of error is calculated as follows:

The 95% confidence interval is calculated as follows:

Concluding statement:

The college professor can forecast with 95% confident that the mean amount of time spent on homework
assignments in a future semester is the interval from 10.75 to 14.25 hours per week.

Comparison of 90% and 95% confidence intervals:

The 90% confidence interval extends from 11.03 to 13.97.

The 95% confidence interval extends from 10.75 to 14.25.

Notice that the 95% confidence interval is wider. If the confidence level is increased, with all other
154 4 • Inferential Statistics and Regression Analysis

parameters held constant, we should expect that the confidence interval will become wider. Another way to
consider this: the wider the confidence interval, the more likely the interval is to contain the true population
mean. This makes intuitive sense in that if you want to be more certain that the true value of the parameter
is within an interval, then the interval needs to be wider to account for a larger range of potential values. As
an analogy, consider a person trying to catch a fish. The wider the net used, the higher the probability of
catching a fish.

You might notice that the sample size is located in the denominator of the formula for margin of error.
This indicates that as the sample size increases, the margin of error will decrease, which will then result in a
narrower confidence interval. On the other hand, as the sample size decreases, the margin of error
increases and the confidence interval becomes wider.

Confidence Interval for the Mean When the Population Standard Deviation Is
Unknown
A confidence interval can still be determined when the population standard deviation is unknown by
calculating a sample standard deviation based on the sample data. This is actually the more common
application of confidence intervals.

Here are the conditions required to use this procedure:

a. A random sample is selected from the population.

b. The sample size is at least 30, or the underlying population is known to follow a normal distribution.
c. The population standard deviation ( ) is unknown; the sample standard deviation can be calculated.

Once these requirements are met, the margin of error (E) is calculated according to the following formula:

is called the critical value of the t-distribution. The t-distribution is a bell-shaped, symmetric distribution
similar to the normal distribution, though the t-distribution has “thicker tails” as compared to the normal
distribution. The comparison of the normal and t-distribution curves is shown in Figure 4.3.

Figure 4.3 Comparison of t-Distribution and Normal Distribution Curves

The t-distribution is actually a family of curves, determined by a parameter called degrees of freedom (df),
where df is equal to . The critical value is similar to a z-score and specifies the area under the t-
distribution curve corresponding to the confidence level between and . Values of can be obtained
using either a look-up table or technology.

For example, for a 95% confidence interval and sample size of 30, the corresponding critical value is
since an area of 0.95 under the t-distribution curve is contained between the t-scores of and .

is the sample standard deviation.

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 4.1 • Statistical Inference and Confidence Intervals 155

is the sample size.

df is degrees of freedom, where .

Typical values of for various confidence levels and degrees of freedom are shown in Table 4.3.

Confidence Level
Degrees of 90% Confidence 95% Confidence 99% Confidence
Freedom (df)
1 6.314 12.706 63.657
2 2.920 4.203 9.925
3 2.353 3.182 5.841
4 2.132 2.776 4.604
5 2.015 2.571 4.032
10 1.812 2.228 3.169
15 1.753 2.131 2.947
20 1.725 2.086 2.845
25 1.708 2.060 2.787
30 1.697 2.042 2.750

Table 4.3 Typical Values of for Various Confidence Levels and Degrees of Freedom

Note that Python can be used to calculate these critical values. Python provides a function called t.ppf() that
generates the value of the t-distribution corresponding to a specified area under the t-distribution curve and
specified degrees of freedom. This function is part of the scipy.stats library (https://openstax.org/r/stats).

The syntax for the function is:

t.ppf(area to left, degrees of freedom)

For example, for a 95% confidence interval, there is an area of 0.95 centered under the t-distribution curve,
which leaves a remaining area of 0.05 for the two tails of the distribution, which implies an area of 0.025 in
each tail. To find a critical value corresponding to the upper 0.025 area, note that the area to the left of this
critical value will then be 0.975.

Here is an example of Python code to generate the critical value for a 95% confidence interval and 15
degrees of freedom.

PYTHON CODE

# import function from scipy.stats library

from scipy.stats import t

# define parameters called area to left and degrees of freedom df

Area_to_left = 0.975
df = 15

# use t.ppf function to calculate critical values associated with t-

156 4 • Inferential Statistics and Regression Analysis

# use round function to round answer to 3 decimal places

round (t.ppf(Area_to_left, df), 3)

The resulting output will look like this:

2.131

Once the margin of error is calculated, the confidence interval is formed in the same way as the previous
section, namely:

EXAMPLE 4.4

Problem

A company’s human resource administrator wants to estimate the average commuting distance for all
5,000 employees at the company. Since it is impractical to collect commuting distances from all 5,000
employees, the administrator decides to sample 16 employees and collects data on commuting distance
from each employee in the sample. The sample data indicates a sample mean of 15.8 miles with a standard
deviation of 3.2 miles. Calculate a 99% confidence interval and provide a conclusion regarding the
confidence interval.

Solution

Since the sample size is 16 employees, the degrees of freedom is one less than the sample size, which is
. For a 99% confidence interval, the corresponding critical value is .

The margin of error is calculated as follows:

The 99% confidence interval is calculated as follows:

Concluding statement:

The administrator can be 99% confident that the true population mean commuting distance for all
employees is between 13.44 to 18.16 miles.

Confidence Interval for Proportions

We can also calculate a confidence interval for a population proportion based on the use of sample data. The
basis for the confidence interval will be the application of a normal approximation to the binomial distribution.
Recall from Discrete and Continuous Probability Distributions that a binomial distribution is a probability
distribution for a discrete random variable where there are only two possible outcomes of an experiment. A
proportion measures the number of successes in a sample. For example, if 10 survey respondents out of 50

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 4.1 • Statistical Inference and Confidence Intervals 157

indicate they are planning to travel internationally within the next 12 months, then the proportion is 10 out of
50, which is 0.2, or 20%. Note that the term success does not necessarily imply a positive outcome. For
example, a researcher might be interested in the proportion of smokers among U.S. adults, and the number of
smokers would be considered the number of successes.

Some terminology will be helpful:

represents the population proportion, which is typically unknown.
represents the sample proportion.
represents the number of successes in the sample.
represents the sample size.

Here are the requirements to use this procedure:

a. A random sample is selected from the population.

b. Verify that the normal approximation to the binomial distribution is appropriate by ensuring that both
and are both at least 5, where represents the sample proportion.

The sample proportion is calculated as the number of successes divided by the sample size:

When these requirements are met, the margin of error (E) for a confidence interval for proportions is
calculated according to the following formula:

Where:

is called the critical value of the normal distribution and is calculated as the z-score, which includes the area
corresponding to the confidence level between and .

represents the sample proportion.

is the sample size.

Once the margin of error is calculated, the confidence interval is formed in the same way as the previous
section. In this case, the point estimate is the sample proportion :

EXAMPLE 4.5

Problem

A medical researcher wants to know if there has been a statistically significant change in the proportion of
smokers from five years ago, when the proportion of adult smokers in the United States was approximately
28%. The researcher selects a random sample of 1,500 adults, and of those, 360 respond that they are
smokers. Calculate a 95% confidence interval for the true population proportion of adults who smoke. Also,
determine if there has been a statistically significant change in the proportion of smokers as compared to
five years ago.

Solution

For a 95% confidence interval, the corresponding critical value is .

158 4 • Inferential Statistics and Regression Analysis

Start off by calculating the sample proportion :

Verify that the normal approximation to the binomial distribution is appropriate by ensuring that both
and are both at least 5, where represents the sample proportion.

For this example, , and . Both of these

results are at least 5, which verifies that the normal approximation to the binomial distribution is
appropriate.

The margin of error is then calculated as follows:

The 95% confidence interval is calculated as follows:

Concluding statement:

The researcher can be 95% confident that the true population of adult smokers in the United States is
between 0.218 and 0.262, which can also be written as 21.8% to 26.2%. Since this 95% confidence interval
excludes the previous value of 28% from five years ago, the researcher can state that there has been a
statistically significant decrease in the proportion of smokers as compared to five years ago.

Sample Size Determination

When collecting sample data in order to construct a confidence interval for a mean or proportion, how does
the researcher determine the optimal sample size? Too small of a sample size may lead to a wide confidence
interval that is not very useful. Too large of a sample size can result in wasted resources if a smaller sample
size would be sufficient. Sampling is covered in some depth in Handling Large Datasets. Here, we review
methods to determine minimum sample size requirements when constructing confidence intervals for means
or proportions. Note that the desired margin of error plays a key role in this sample size determination.

Sample Size for Confidence Interval for the Mean

When determining a confidence interval for a mean, a researcher can use the margin of error formula for the
mean; solving this formula algebraically for the sample size ( ), the following minimum sample size formula
can be used to determine the minimum sample size needed to achieve a certain margin of error:

Sample size formula for confidence interval for mean:

Where:
is the critical value of the normal distribution.
is the population standard deviation.
is the desired margin of error.

Note that for sample size calculations, sample size results are rounded up to the next higher whole number.

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 4.1 • Statistical Inference and Confidence Intervals 159

For example, if the formula previously shown results in a sample size of 59.2, then the sample size will be
rounded to 60.

EXAMPLE 4.6

Problem

A benefits analyst is interested in a 90% confidence interval for the mean salary for chemical engineers.
What sample size should the analyst use if a margin of error of $1,000 is desired? Assume a population
standard deviation of $8,000.

Solution

For a 90% confidence interval, the corresponding critical value is . The population standard
deviation is given as $8,000, and the margin of error is given as $1,000.

Using the sample size formula:

Round to the next higher whole number, so the desired sample size is 174.

The analyst should target a sample size of 174 chemical engineers for a salary-related survey in order to
them calculate a 90% confidence interval for the mean salary of chemical engineers.

Sample Size for Confidence interval for a Proportion

In Example 4.5, how would the researcher know the optimal sample size to use to collect sample data on the
proportion of adults who are smokers? The margin of error formula can be used to derive the sample size for a
proportion as follows:

Where:
is the critical value of the normal distribution.
is the sample proportion.
is the desired margin of error.

Notice in this formula, it’s assumed that some prior estimate for the sample proportion is available, perhaps
from historical data or previous studies. If a prior estimate for the sample proportion is not available, then use
the value of 0.5 for .

DETERMINING SAMPLE SIZE

When determining sample size needed for a confidence interval for a proportion:

If a prior estimate for the sample proportion is available, then that prior estimate should be utilized.

• If a prior estimate for the sample proportion is not available, then use .
160 4 • Inferential Statistics and Regression Analysis

EXAMPLE 4.7

Problem

Political candidate Smith is planning a survey to determine a 95% confidence interval for the proportion of
voters who plan to vote for Smith. How many people should be surveyed? Assume a margin of error is 3%.

a. Assume there is no prior estimate for the proportion of voters who plan to vote for candidate Smith.
b. Assume that from prior election results, approximately 42% of people previously voted for candidate
Smith.

Solution

a. For a 95% confidence interval, the corresponding critical value is . The margin of error is
specified as 0.03. Since a prior estimate for the sample proportion is unknown, use a value of 0.5 for .
Using the sample size formula:

Round to the next higher whole number, so the desired sample size is 1,068 people to be surveyed.
b. Since a prior estimate for the sample proportion is available, use the value of 0.42 for .
Using the sample size formula:

Round to the next higher whole number, so the desired sample size is 1,040 people to be surveyed.
Note that having a prior estimate of the sample proportion will result in a smaller sample size
requirement. This is a general conclusion, so if a researcher has a prior estimate for the population
proportion, this will result in a smaller sample size requirement as compared to the situation where no
prior estimate is available.

Bootstrapping Methods
In the earlier discussion of confidence intervals, certain requirements needed to be met in order to use the
estimation methods. For example, when calculating the confidence interval for a mean, this requirement was
indicated:

• The sample size is at least 30, or the underlying population is known to follow a normal distribution.

When calculating the confidence interval for a proportion, this requirement was noted:

• Verify that the normal approximation to the binomial distribution is appropriate by ensuring that both
and are at least 5.

What should a researcher do when these requirements are not met? Fortunately, there is another option called
“bootstrapping” that can be used to find confidence intervals when the underlying distribution is unknown or if
one of the conditions is not met. This bootstrapping method involves repeatedly taking samples with
replacement.

Sampling with replacement means that when a sample is selected, the sample is replaced back in the dataset
before selecting the next sample. For example, a casino dealer plans to take a sample of two cards from a
standard 52-card deck. If the sampling is to be done with replacement, then after selecting the sample of the
first card, this card is then returned to the deck before the second card is selected. This implies that the same
data value can appear multiple times in a given sample since once a data value is selected for the sample, it is

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 4.1 • Statistical Inference and Confidence Intervals 161

replaced back in the dataset and is eligible to be selected again for the sample.

For example, a researcher who has collected 100 samples to use for inference may want to estimate a
confidence interval for the population mean. The researcher can then resample, with replacement, from this
limited set of 100 observations. They would repeatedly sample 100 and calculate the sample mean. These
means would then represent the distribution of means (remember the discussion of sampling distribution).
Typically, for bootstrapping, repeated samples are taken hundreds or thousands of times and then the sample
mean is calculated for each sample.

The term “bootstrapping” comes from the old saying “pull yourself up by your bootstraps” to imply a task that
was accomplished without any outside help. In the statistical sense, bootstrapping refers to the ability to
estimate parameters based solely on one sample of data from the population without any other assumptions.

The bootstrapping method is considered a nonparametric method since the technique makes no
assumptions about the probability distribution from which the data are sampled. (Parametric methods, by
contrast, assume a specific form for the underlying distribution and require estimating parameters.)

Since bootstrapping requires a large number of repeated samples, software (such as Excel, Python, or R) is
often used to automate the repetitive sampling procedures and construct the confidence intervals.

The bootstrapping procedure for confidence interval estimation for a mean or proportion is as follows:

1. Start out with a random sample of size . Collect many random bootstrap samples of size —for example,
hundreds or thousands of such samples. Keep in mind that the sampling is done with replacement.
2. For each sample, calculate the sample statistic, which is the sample mean or the sample proportion .
3. Rank order the sample statistics from smallest to largest.
4. For a 95% confidence interval, find the percentiles P2.5 and P97.5 in the ranked data. These values establish
the 95% confidence interval.
5. For a 90% confidence interval, find the percentiles P5 and P95. These values establish the 90% confidence
interval.

EXAMPLE 4.8

Problem

A college administrator is developing new marketing materials to increase enrollment at the college, and
the administrator is interested in a 90% confidence interval for the mean age of students attending the
college.

The administrator believes the underlying distribution of ages is skewed (does not follow a normal
distribution), so a bootstrapping method will be used to construct the confidence interval. The
administrator selects a random sample of 20 students and records their ages as shown in Table 4.4. Use the
bootstrapping method to construct the 90% confidence interval by taking repeated samples of size 10.

Student ID Student
Age
001 22
002 24
003 21
004 34

Table 4.4 Ages of 20 Randomly

162 4 • Inferential Statistics and Regression Analysis

Student ID Student
Age
005 29
006 23
007 21
008 20
009 19
010 21
011 25
012 28
013 22
014 37
015 24
016 31
017 23
018 19
019 26
020 20

Table 4.4 Ages of 20 Randomly

Selected Students from One College

Solution

For the bootstrapping process, we will form samples of size 10 for convenience. Note that the sampling is
with replacement, so once an age is selected, the age is returned back to the dataset and then that
particular age might be selected again as part of the sample.

Imagine forming hundreds or thousands of such samples, each of sample size 10. For each one of these
samples, calculate the sample mean (see column labeled “Sample Means”).

In the example shown in Figure 4.4, only 20 samples are taken for space considerations since showing the
results of thousands of samples is not practical for this text. However, typically a bootstrapping process
involves many such samples—on the order of thousands of samples—made possible by using software
(such as Excel, Python, or R).

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 4.1 • Statistical Inference and Confidence Intervals 163

Figure 4.4 Bootstrap Samples and Corresponding Sample Means

Next, sort the sample means from smallest to largest (see column labeled “Sorted Sample Means”).

The last step is to calculate the 90% confidence interval based on these sorted sample means. For a 90%
confidence interval, find the percentiles P5 and P95. These values establish the 90% confidence interval.

To find the 5th percentile (P5), multiply the percentile (5%) times the number of data values, which is 20. The
result is 1, so to find the 5th percentile, add the first and second data values together and divide by 2. For
this example, add 21.9 to 22.2 and divide by 2. The result is 22.05.

To find the 95th percentile (P95), multiply the percentile (95%) times the number of data values, which is 20.
The result is 19, so to find the 95th percentile, add the 19th and 20th data values together and divide by 2.
For this example, add 28.5 to 28.6 and divide by 2. The result is 28.6.

Based on the bootstrapping method, the 90% confidence interval is (22.05, 28.6).

Python provides a function called bootstrap() as part of the scipy.stats library to automate this
bootstrapping process.

Within the bootstrap()function, the user can specify the number of resamples to be performed as part of
the bootstrapping process. In this example, we will use 50,000 samples by way of the _resample
parameter.

PYTHON CODE

from scipy.stats import bootstrap

import numpy as np
164 4 • Inferential Statistics and Regression Analysis

#define random sample of ages

ages = [22, 23, 25, 31, 24, 21, 28, 23, 21, 20, 22, 19, 34, 19, 37, 26, 29, 21,
24, 20]

#convert ages to sequence

ages = (ages,)

#use bootstrap function for confidence interval for the mean

conf_interval = bootstrap(ages, np.mean, confidence_level=0.95,
random_state=1, n_resamples = 50000,
method='percentile')

#print the confidence interval

print(conf_interval.confidence_interval)

The resulting output will look like this:

ConfidenceInterval(low=22.45, high=26.7)

Using 50,000 bootstrapped samples, a 95% confidence interval is generated as (22.45, 26.7).

EXPLORING FURTHER

Simulating Confidence Intervals

A number of websites and resources, such as the online textbook Online Statistics Education: A Multimedia
Course of Study (https://openstax.org/r/estimation) (http://onlinestatbook.com/) (project leader: David M.
Lane, Rice University), allow the user to simulate confidence intervals for means or proportions using
simulated sample data. It is useful to observe how many intervals contain an assumed value for the
population mean or population proportion. The Stapplet (https://openstax.org/r/stapplet) website provides
a similar tool.

Using Python to Calculate Confidence Intervals

When calculating confidence intervals, data scientists typically make use of technology to help streamline and
automate the analysis. Python provides built-in functions for confidence interval calculations, and several
examples are shown in Table 4.5. Students are encouraged to try examples themselves and experiment to use
Python to assist with these calculations.

Table 4.5 provides a summary of various functions available within the SciPy library (https://openstax.org/
r/spy) for confidence interval calculations:

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 4.1 • Statistical Inference and Confidence Intervals 165

Usage Python Function Name Syntax

Calculate confidence interval for
norm.interval() norm.interval(conf_level,
the mean when population
sample_mean,standard_dev/
standard deviation is known,
sqrt
given sample mean, population
standard deviation, and sample (n))
size (uses normal distribution).
Calculate confidence interval for
t.interval() t.interval(conf_level,
the mean when population
degrees_freedom,
standard deviation is unknown,
sample_mean,standard_dev/
given sample mean, sample
sqrt
standard deviation, and sample
size (uses t-distribution). (n))

Calculate confidence interval for

proportion_confint() proportion_confint(success,
a proportion (uses normal
sample_size,
distribution).
1 – confidence_level)

Table 4.5 Python Functions for Confidence Intervals

EXAMPLE 4.9

Problem

Repeat Example 4.3 to calculate a 90% confidence interval, but use Python functions to calculate the
confidence interval.

Recall from Example 4.3, the sample mean is 12.5 hours with a population standard deviation of 6.3 hours.
The sample size is 50 students, and we are interested in calculating a 90% confidence interval.

Solution

Use the Python function norm.interval() as shown:

PYTHON CODE

import scipy.stats as stats

import numpy as np
import math

# Enter sample mean, population standard deviation and sample size

sample_mean = 12.5
population_standard_deviation = 6.3
sample_size = 50
166 4 • Inferential Statistics and Regression Analysis

# Confidence level
confidence_level = 0.90

# standard error
standard_error = population_standard_deviation / math.sqrt(sample_size)

# Calculate confidence interval using norm.interval function

stats.norm.interval(confidence_level, sample_mean, standard_error)

The resulting output will look like this:

(11.03451018636739, 13.965489813632608)

EXAMPLE 4.10

Problem

Repeat Example 4.4 to calculate a 99% confidence interval, but use Python functions to calculate the
confidence interval.

Recall from Example 4.4, the sample mean is 15.8 miles with a standard deviation of 3.2 miles. The sample
size is 26 employees, and we are interested in calculating a 99% confidence interval.

Solution

Use the Python function t.interval() as shown:

PYTHON CODE

# Enter sample mean, sample standard deviation, and sample size

sample_mean = 15.8
sample_standard_deviation = 3.2
sample_size = 26

# Degrees of freedom (sample size - 1)

degrees_of_freedom = sample_size - 1

# Confidence level
confidence_level = 0.99

# standard error
standard_error = sample_standard_deviation / math.sqrt(sample_size)

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 4.2 • Hypothesis Testing 167

# Calculate confidence interval using t.interval function

t.interval(confidence_level, degrees_of_freedom, sample_mean, standard_error)

The resulting output will look like this:

(14.050684356083625, 17.549315643916376)

4.2 Hypothesis Testing

Learning Outcomes
By the end of this section, you should be able to:
• 4.2.1 Apply hypothesis testing methods to test statistical claims involving one sample.
• 4.2.2 Use Python to assist with hypothesis testing calculations.
• 4.2.3 Conduct hypothesis tests to compare two means, two proportions, and matched pairs data.

Constructing confidence intervals is one method used to estimate population parameters. Another important
statistical method to test claims regarding population parameters is called hypothesis testing.

Hypothesis testing is an important tool for data scientists in that it is used to draw conclusions using sample
data, and it is also used to quantify uncertainty associated with these conclusions.

As an example to illustrate the use of hypothesis testing in a data science applications, consider an online
retailer seeking to increase revenue though a text messaging ad campaign. The retailer is interested in
examining the hypothesis that a text messaging ad campaign leads to a corresponding increase in revenue. To
test out the hypothesis, the retailer sends out targeted text messages to certain customers but does not send
the text messages to another group of customers. The retailer then collects data for purchases made by
customers who received the text message ads versus customers who did not receive the ads. Using hypothesis
testing methods, the online retailer can come to a conclusion regarding the marketing campaign to transmit
ads via text messaging. Hypothesis testing involves setting up a null hypothesis and alternative hypotheses
based on a claim to be tested and then collecting sample data. A null hypothesis represents a statement of no
effect or no change in the population; the null hypothesis provides a statement that the value of a population
parameter is equal to a value. An alternative hypothesis is a complementary statement to the null hypothesis
and makes a statement that the population parameter has a value that differs from the null hypothesis.

Hypothesis testing allows a data scientist to assess the likelihood of observing results under the assumption of
the null hypothesis and make judgements about the strength of the evidence against the null hypothesis. It
provides the foundation for various data science investigations and plays a role at different stages of the
analyses such as data collection and validation, modeling related tasks, and determination of statistical
significance.

For example, a local restaurant might claim that the average delivery time for food orders is 30 minutes or
less. To test the claim, food orders can be placed and corresponding delivery times recorded. If the sample
data appears to be inconsistent with the null hypothesis, then the decision is to reject the null hypothesis.

Testing Claims Based on One Sample

For our discussion, we will examine hypothesis testing methods for claims involving means or proportions.
(Hypothesis testing can also be performed for standard deviation or variance, though that is beyond the scope
of this text.)
168 4 • Inferential Statistics and Regression Analysis

The steps for hypothesis testing are as follows:

1. Set up a null and alternative hypothesis based on the claim. Identify whether the null or the alternative
hypothesis represents the claim.
2. Collect relevant sample data to investigate the claim.
3. Determine the correct distribution to be used to analyze the hypothesis test (e.g., normal distribution or t-
distribution).
4. Analyze the sample data to determine if the sample data is consistent with the null hypothesis. This will
involve statistical calculations involving what is called a test statistic and a p-value (discussed in the next
section).
5. If the sample data is inconsistent with the null hypothesis, then the decision is to “reject the null
hypothesis.” If the sample data is consistent with the null hypothesis, then the decision is to “fail to reject
the null hypothesis.”

The first step in the hypothesis testing process is to write what is a called a “null” hypothesis and an
“alternative” hypothesis. These hypotheses will be statements regarding an unknown population parameter,
such as a population mean or a population proportion. These two hypotheses are based on the claim under
study and will be written as complementary statements to each other. When one of the hypotheses is true, the
other hypothesis must be false (since they are complements of one another). Note that either the null or
alternative hypothesis can represent the claim.

The null hypothesis is labeled as and is a statement of equality—for example, the null hypothesis might
state that the mean time to complete an exam is 42 minutes. For this example, the null hypothesis would be
written as:

Where the notation refers to the population mean time to complete an exam.
The null hypothesis will always contain one of the following three symbols: .

The alternative hypothesis is labeled as and will be the complement of the null hypothesis. For example, if
the null hypothesis contains an equals symbol, then the alternative hypothesis will contain a not equals
symbol.

If the null hypothesis contains a symbol, then the alternative hypothesis will contain a symbol.
If the null hypothesis contains a symbol, then the alternative hypothesis will contain a symbol.

Note that the alternative hypothesis will always contain one of the following three symbols: .

To write the null and alternative hypotheses, start off by translating the claim into a mathematical statement
involving the unknown population parameter. Depending on the wording, the claim can be placed in either the
null or the alternative hypothesis. Then write the complement of this statement as the other hypothesis (see
Table 4.6).

When translating claims about a population mean, use the symbol as part of the null and alternative
hypotheses. When translating claims about a population proportion, use the symbol p as part of the null and
alternative hypotheses.

Table 4.6 provides the three possible setups for the null and alternative hypotheses when conducting a one-
sample hypothesis test for a population mean. Notice that for each setup, the null and alternative hypotheses
are complements of one another. Note that the value of “ ” will be replaced by some numerical constant taken
from the stated claim.

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 4.2 • Hypothesis Testing 169

Setup A Setup B Setup C

Table 4.6 Possible Setups for the Null and

Alternative Hypotheses for a Population Mean (One
Sample)

Table 4.7 provides the three possible setups for the null and alternative hypotheses when conducting a one-
sample hypothesis test for a population proportion. Note that the value of “ ” will be replaced by some
numerical constant taken from the stated claim.

Setup D Setup E Setup F

Table 4.7 Possible Setups for the Null and

Alternative Hypotheses for a Population Proportion
(One Sample)

Follow these steps to determine which of these setups to use for a given hypothesis test:

1. Determine if the hypothesis test involves a claim for a population mean or population proportion. If the
hypothesis test involves a population mean, use either Setup A, B, or C.
2. If the hypothesis test involves a population proportion, use either Setup D, E, or F.
3. Translate a phrase from the claim into a mathematical symbol and then match this mathematical symbol
with one of the setups in Table 4.6 and Table 4.7.

For example, if a claim for a hypothesis test for a mean references the phrase “at least,” note that the phrase
“at least” corresponds to a greater than or equals symbol. A greater than or equals symbol appears in Setup C
in Table 4.6, so that would be the correct setup to use.

If a claim for a hypothesis test for a proportion references the phrase “different than,” note that the phrase
“different than” corresponds to a not equals symbol. A not equals symbol appears in Setup D in Table 4.6, so
that would be the correct setup to use.

EXAMPLE 4.11

Problem

Write the null and alternative hypotheses for the following claim:
An auto repair facility claims the average time for an oil change is less than 20 minutes.

Solution

Note that the claim involves the phrase “less than,” which translates to a less than symbol. A less than
symbol must be used in the alternative hypothesis. The complement of less than is a greater than or equals
symbol, which will be used in the null hypothesis. The claim refers to the population mean time for an oil
change, so the symbol will be used. Notice that this setup will correspond to Setup C from Table 4.6. Thus
the setup of the null and alternative hypothesis will be as follows:
170 4 • Inferential Statistics and Regression Analysis

EXAMPLE 4.12

Problem

Write the null and alternative hypotheses for the following claim:

A medical researcher claims that the proportion of adults in the United States who are smokers is at most
25%.

Solution

Note that the claim involves the phrase “at most,” which translates to a less than or equals symbol. A less
than or equals symbol must be used in the null hypothesis. The complement of less than or equals is a
greater than symbol, which will be used in the alternative hypothesis. The claim refers to the population
proportion of smokers, so the symbol will be used. Notice that this setup will correspond to Setup E from
Table 4.7. Thus, the setup of the null and alternative hypotheses will be as follows:

The basis of the hypothesis test procedure is to assume that the null hypothesis is true to begin with and then
examine the sample data to determine if the sample data is consistent with the null hypothesis. Based on this
analysis, you will decide to either reject the null hypothesis or fail to reject the null hypothesis.

It is important to note that these are the only two possible decisions for any hypothesis test, namely:

• Reject the null hypothesis, or

• Fail to reject the null hypothesis.

Keep in mind that this decision will be based on statistical analysis of sample data, so there is a small chance of
coming to a wrong decision. The only way to be absolutely certain of your decision is to test the entire
population, which is typically not feasible. Since the hypothesis test decision is based on a sample, there are
two possible errors that can be made by the researcher:

• The researcher rejects the null hypothesis when in fact the null hypothesis is actually true, or a Type I
error.
• A researcher fails to reject the null hypothesis when the null hypothesis is actually false, or a Type II error.

In hypothesis testing, the maximum allowed probability of making a Type I error is called the level of
significance, denoted by the Greek letter alpha, . From a practical standpoint, the level of significance is the
probability value used to determine when the sample data indicates significant evidence against the null
hypothesis. This level of significance is typically set to a small value, which indicates that the researcher wants
the probability of rejecting a true null hypothesis to be small. Typical values of the level of significance used in
hypothesis testing are as follows: , , or .

Once the null and alternative hypotheses are written and a level of significance is selected, the next step is for
the researcher to collect relevant sample data from the population under study. It’s important that a
representative random sample is selected, as discussed in Handling Large Datasets. After the sample data is
collected, two calculations are performed: test statistic and p-value.

The test statistic is a numerical value used to assess the strength of evidence against a null hypothesis and is
calculated from sample data that is used in hypothesis testing. As noted in Estimating Parameters with
Confidence Intervals, a sample statistic is a numerical value calculated from a sample of observations drawn
from a larger population such as a sample mean or sample proportion. The sample statistic is converted to a
standardized test statistic such as a z-score or t-score based on the assumption that the null hypothesis is

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 4.2 • Hypothesis Testing 171

true.

Once the test statistic has been determined, a probability, or p-value, is created. A p-value is the probability of
obtaining a sample statistic with a value as extreme as (or more extreme than) the value determined by the
sample data under the assumption that the null hypothesis is true. To calculate a p-value, we will find the area
under the relevant probability distribution, such as finding the area under the normal distribution curve or the
area under the t-distribution curve. Since the p-value is a probability, any p-value must always be a numerical
value between 0 and 1 inclusive.

When calculating a p-value as the area under the probability distribution curve, the corresponding area will be
determined using the location under the curve, which favors the rejection of the null hypothesis as follows:

1. If the alternative hypothesis contains a “less than” symbol, the hypothesis test is called a “left tailed” test
and the p-value will be calculated as the area to the left of the test statistic.
2. If the alternative hypothesis contains a “greater than” symbol, the hypothesis test is called a “right tailed”
test and the p-value will be calculated as the area to the right of the test statistic.
3. If the alternative hypothesis contained a “not equals” symbol, the hypothesis test is called a “two tailed”
test and the p-value will be calculated as the sum of the area to the left of the negative test statistic and
the area to the right of the positive test statistic.

The smaller the p-value, the more the sample data deviates from the null hypothesis, and this is more evidence
to indicate that the null hypothesis should be rejected.

The final step in the hypothesis testing procedure is to come to a final decision regarding the null hypothesis.
This is accomplished by comparing the p-value with the level of significance and applying the following rule:

• If the p-value level of significance, then the decision is to “reject the null hypothesis.”
• If the p-value level of significance, then the decision is to “fail to reject the null hypothesis.”

Recall that these are the only two possible decisions that a researcher can deduce when conducting a
hypothesis test.

Often, we would like to translate these decisions into a conclusion that is easier to interpret for someone
without a statistical background. For example, a decision to “fail to reject the null hypothesis” might be difficult
to interpret for those not familiar with the terminology of hypothesis testing. These decisions can be
translated into concluding statements such as those shown in Table 4.8.

Select the decision Is the claim in the null or Then, use this
from the hypothesis the alternative concluding statement:
test: hypothesis?
Row 1 Reject the null Claim is the null There is enough
hypothesis hypothesis evidence to reject the
claim.
Row 2 Reject the null Claim is the alternative There is enough
hypothesis hypothesis evidence to support the
claim.
Row 3 Fail to reject the null Claim is the null There is not enough
hypothesis hypothesis evidence to reject the
claim.
Row 4 Fail to reject the null Claim is the alternative There is not enough
hypothesis hypothesis evidence to support the
claim.

Table 4.8 How to Establish a Conclusion from a Hypothesis Test

172 4 • Inferential Statistics and Regression Analysis

Testing Claims for the Mean When the Population Standard Deviation Is Known
Recall that in the discussion for confidence intervals we examined the confidence interval for the population
mean when the population standard deviation is known (normal distribution is used) or when the population
standard deviation is unknown (t-distribution is used). We follow the same procedure when conducting
hypothesis tests.

In this section, we discuss hypothesis testing for the mean when the population standard deviation is known.
Although the population standard deviation is typically unknown, in some cases a reasonable estimate for the
population standard deviation can be obtained from past studies or historical data.

Here are the requirements to use this procedure:

a. A random sample is selected from the population.

b. The sample size is at least 30, or the underlying population is known to follow a normal distribution.
c. The population standard deviation ( ) is known.

When these requirements are met, the normal distribution is used as the basis for conducting the hypothesis
test.

For this procedure, the test statistic will be a z-score and the standardized test statistic is calculated as follows:

Where:
is the sample mean.
is the hypothesized value of the population mean, which comes from the null hypothesis.
is the population standard deviation.
is the sample size.

Example 4.13 provides a step-by-step example to illustrate the hypothesis testing process.

EXAMPLE 4.13

Problem

A random sample of 100 college students finds that students spend an average of 14.4 hours per week on
social media. Use this sample data to test the claim that college students spend at least 15 hours per week
on social media. Use a level of significance of 0.05 and assume the population standard deviation is 3.25
hours.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the claim involves the phrase “at least,” which translates to a greater than or equals
symbol. A greater than or equals symbol must be used in the null hypothesis. The complement of greater
than or equals is a less than symbol, which will be used in the alternative hypothesis. The claim refers to the
population mean time that college students spend on social media, so the symbol will be used. The claim
corresponds to the null hypothesis.

Notice that this setup will correspond to Setup C from Table 4.6. Thus the setup of the null and alternative
hypotheses will be as follows:

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 4.2 • Hypothesis Testing 173

Since the population standard deviation is known in this example, the normal distribution will be used to
conduct the hypothesis test.

Next, calculate the standardized test statistic:

Notice that since the alternative hypothesis contains a “less than” symbol, the hypothesis test is called a
“left tailed” test and the p-value will be calculated as the area to the left of the test statistic. The area under
the standard normal curve to the left of a z-score of is approximately 0.0324. Thus, the p-value for
this hypothesis test is 0.0324.

The area under the standard normal curve can be found using software such as Excel, Python, or R.

For example, in Python, the area under the normal curve to the left of a z-score of can be obtained
using the function norm.cdf().

The syntax for using this function is

norm.cdf(x, mean, standard_deviation)

Where:
x is the measurement of interest—in this case, this will be the test statistic of .
mean is the mean of the standard normal distribution, which is 0.
standard_deviation is the standard deviation of the standard normal distribution, which is 1.

Here is the Python code to calculate the p-value for this example:

PYTHON CODE

# from scipy.stats import norm

from scipy.stats import norm

# define parameters x, mean and standard_deviation:

x = -1.846
mean = 0
standard_deviation = 1
# use norm.cdf function to calculate normal probability - note this is the area
to the left of the x-value
# subtract this result from 1 to obtain area to the right of the x-value
# use round function to round answer to 4 decimal places
round (norm.cdf(x, mean, standard_deviation), 4)

The resulting output will look like this:

0.0324

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
174 4 • Inferential Statistics and Regression Analysis

hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.032 and the level of significance is 0.05: since the p-value level of significance, then the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis; the claim corresponds to the null hypothesis. This
scenario corresponds to Row 1 in Table 4.8, which means “there is enough evidence to reject the claim” that
college students spend at least 15 hours per week on social media.

Testing Claims for the Mean When the Population Standard Deviation Is Unknown
In this section, we discuss one sample hypothesis testing for the mean when the population standard
deviation is unknown. This is a more common application of hypothesis testing for the mean in that the
population standard deviation is typically unknown; however, the sample standard deviation can be calculated
based on the sample data.

Here are the requirements to use this procedure:

a. A random sample is selected from the population.

b. The sample size is at least 30, or the underlying population is known to follow a normal distribution.
c. The population standard deviation ( ) is unknown; the sample standard deviation ( ) is known.

When these requirements are met, the t-distribution is used as the basis for conducting the hypothesis test.

For this procedure, the test statistic will be a t-score and the standardized test statistic is calculated as follows:

Where:
is the sample mean.
is the hypothesized value of the population mean, which comes from the null hypothesis.
is the sample standard deviation.
is the sample size.

Example 4.14 provides a step-by-step example to illustrate this process.

EXAMPLE 4.14

Problem

A smartphone manufacturer claims that the mean battery life of its latest smartphone model is 25 hours. A
consumer group decides to test this hypothesis and collects a sample of 50 smartphones and determines
that the mean battery life of the sample is 24.1 hours with a sample standard deviation of 4.1 hours. Use
this sample data to test the claim made by the smartphone manufacturer. Use a level of significance of 0.10
for this analysis.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the claim involves the phrase “is 25 hours,” where “is” will translate to an equals
symbol. An equals symbol must be used in the null hypothesis. The complement of an “equals” symbol is a
“not equals” symbol, which will be used in the alternative hypothesis. The claim refers to the population
mean battery life of smartphones, so the symbol will be used. The claim corresponds to the null
hypothesis. Notice that this setup will correspond to Setup A from Table 4.6. Thus the setup of the null and

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 4.2 • Hypothesis Testing 175

alternative hypotheses will be as follows:

Since the population standard deviation is unknown in this example, the t-distribution will be used to
conduct the hypothesis test.

Next, calculate the standardized test statistic as follows:

Notice that since the alternative hypothesis contains a “not equals” symbol, the hypothesis test is called a
“two tailed” test and the p-value will be calculated as the area to the left of the negative test statistic plus
the area to the right of the positive test statistic. The area under the t-distribution curve to the left of a t-
score of is approximately 0.0635 (using degrees of freedom ). The area under the t-
distribution curve to the right of a t-score of 1.552 is approximately 0.0635. Thus, the p-value for this
hypothesis test is the sum of the areas, which is 0.127.

The area under the t-distribution curve can be found using software.

For example, in Python, the area under the t-distribution curve to the left of a t-score of can be
obtained using the function t.cdf()

The syntax for using this function is

t.cdf(x, df)

Where:
x is the measurement of interest—in this case, this will be the test statistic of -1.846.
df is the degrees of freedom.

Here is the Python code to calculate the p-value for this example:

PYTHON CODE

# from scipy.stats import t

from scipy.stats import t

# define parameters test_statistic and degrees of freedom df

x = -1.552
df = 49

# use t.cdf function to calculate area under t-distribution curve - note this is
the area to the left of the x-value
# subtract this result from 1 to obtain area to the right of the x-value
# use round function to round answer to 4 decimal places
round (t.cdf(x, df=49), 4)

The resulting output will look like this:

176 4 • Inferential Statistics and Regression Analysis

0.0635

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.127 and the level of significance is 0.10: since the p-value level of significance, then the
decision is to “fail to reject the null hypothesis.”

Conclusion: The decision is to fail to reject the null hypothesis; the claim corresponds to the null hypothesis.
This scenario corresponds to Row 3 in Table 4.8, which means “there is not enough evidence to reject the
claim” that the mean battery life of its latest smartphone model is 25 hours.

Testing Claims for the Proportion

In this section, we discuss one sample hypothesis testing for proportions. Recall that a sample proportion is
measuring “how many out of the total.” For example, a medical researcher might be interested in testing a
claim that the proportion of patients experiencing side effects from a new blood pressure–lowering medication
is less than 4%.

Here are the requirements to use this procedure:

a. A random sample is selected from the population.

b. Verify that the normal approximation to the binomial distribution is appropriate by ensuring that both
and are both at least 5.

The sample proportion is calculated as the number of successes divided by the sample size:

When these requirements are met, the normal distribution is used as the basis for conducting the hypothesis
test.

For this procedure, the test statistic will be a z-score and the standardized test statistic is calculated as follows:

Where:
represents the sample proportion.
is the hypothesized value of the population proportion, which is taken from the null hypothesis.
is the sample size.

Here is a step-by-step example to illustrate this hypothesis testing process.

EXAMPLE 4.15

Problem

A college professor claims that the proportion of students using artificial intelligence (AI) tools as part of
their coursework is less than 45%. To test the claim, the professor selects a sample of 200 students and
surveys the students to determine if they use AI tools as part of their coursework. The results from the
survey indicate that 74 out of 200 students use AI tools. Use this sample data to test the claim made by the

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 4.2 • Hypothesis Testing 177

college professor. Use a level of significance of 0.05 for this analysis.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypothesis based on
the claim. Notice that the claim involves the phrase “less than,” which will translate to a less than symbol. A
less than symbol must be used in the alternative hypothesis. The complement of a “less than” symbol is a
“greater than or equal” symbol, which will be used in the null hypothesis. The claim refers to the population
proportion of students using AI tools, so the symbol p will be used. Notice that this setup will correspond to
Setup F from Table 4.7. Thus, the setup of the null and alternative hypotheses will be as follows:

The sample proportion can be calculated as follows:

Verify that the normal approximation to the binomial distribution is appropriate by ensuring that both
and are both at least 5, where represents the sample proportion.

For this example, , and . Both of these results are at

least 5, which verifies that the normal approximation to the binomial distribution is appropriate.

Since the requirements for a hypothesis test for a proportion have been met, the normal distribution will be
used to conduct the hypothesis test.

Next, calculate the standardized test statistic as follows:

Notice that since the alternative hypothesis contains a “not equals” symbol, the hypothesis test is called a
“left tailed” test and the p-value will be calculated as the area to the left of the test statistic. The area under
the normal curve to the left of a z-score of is approximately 0.012. Thus, the p-value for this
hypothesis test is 0.012.

Here is the Python code to calculate the p-value for this example:

PYTHON CODE

# from scipy.stats import norm

from scipy.stats import norm

# define parameters x, mean, and standard_deviation:

x = -2.274
mean = 0
standard_deviation = 1
# use norm.cdf function to calculate normal probability - note this is the area
to the left of the x-value
178 4 • Inferential Statistics and Regression Analysis

# subtract this result from 1 to obtain area to the right of the x-value
# use round function to round answer to 3 decimal places
round (norm.cdf(x, mean, standard_deviation), 4)

The resulting output will look like this:

0.0115

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.012 and the level of significance is 0.05: since the p-value level of significance, then the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis; the claim corresponds to the alternative
hypothesis. This scenario corresponds to Row 2 in Table 4.8, which means “there is enough evidence to
support the claim” that the proportion of students using artificial intelligence (AI) tools as part of their
coursework is less than 45%.

Using Python to Conduct Hypothesis Tests

Python provides several functions to assist with hypothesis testing, as the ztest() can be used for hypothesis
testing for the mean when population standard deviation is known and another Python function called
ttest_1samp() can be used for hypothesis testing for the mean when population standard deviation is
unknown. See the example:

EXAMPLE 4.16

Problem

A medical researcher wants to test a claim that the average oxygen level for females is greater than 75 mm
Hg. In order to test the claim, a sample of 15 female patients is selected and the following oxygen levels are
recorded:

76, 75, 74, 81, 76, 77, 71, 74, 73, 79

Use the ttest_1samp() function in Python to conduct a hypothesis test to test the claim. Assume a level of
significance of 0.05.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the claim involves the phrase “greater than 75 mm Hg,” where “greater than” will
translate to a greater than symbol. A greater than symbol must be used in the alternative hypothesis. The
complement of a “greater than” symbol is a “less than or equals” symbol, which will be used in the null
hypothesis. The claim refers to the population mean oxygen level, so the symbol will be used. The claim
corresponds to the alternative hypothesis. Notice that this setup will correspond to Setup B from Table 4.6.
Thus the setup of the null and alternative hypotheses will be as follows:

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 4.2 • Hypothesis Testing 179

Since the population standard deviation is unknown in this example, the t-distribution will be used to
conduct the hypothesis test.

To use the ttest_1samp() function in Python, the syntax is as follows:

Ttest_1samp(data_array, null_hypothesis_mean)

The function will then return the value of the test statistic and the two-tailed p-value.

In this example we are interested in the right tailed p-value, so the Python program will calculate one-half
of the p-value returned by the function.

Here is the Python code for this example:

PYTHON CODE

import scipy.stats as stats

import numpy as np

# Enter data array

oxygen_level = np.array([76, 75, 74, 81, 76, 77, 71, 74, 73, 79])

# Hypothesized population mean

null_hypothesis_mean = 75

# Perform one-sample t-test

test_stat, two_tailed_p_value = stats.ttest_1samp(oxygen_level,
null_hypothesis_mean)

# Obtain the one tailed p-value

one_tailed_p_value = two_tailed_p_value / 2

# print out test statistic and p-value and round to 3 decimal places
print("Test Statistic = ", test_stat)
print("p-value = ", one_tailed_p_value)

The resulting output will look like this:

Test Statistic = 0.6512171447631733

p-value = 0.2655900985964262

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.266 and the level of significance is 0.05: since the p-value level of significance, the
decision is to “fail to reject the null hypothesis.”
180 4 • Inferential Statistics and Regression Analysis

Conclusion: The decision is to fail to reject the null hypothesis; the claim corresponds to the alternative
hypothesis. This scenario corresponds to Row 4 in Table 4.8, which means “there is not enough evidence to
support the claim” that the average oxygen level for female patients is greater than 75 mm Hg.

Hypothesis Testing for Two Samples

In the previous section, we examined methods to conduct hypothesis testing for one sample. Researchers and
data scientists are also often interested in conducting hypothesis tests for two samples. A researcher might
want to compare two means or two proportions to determine if two groups are significantly different from one
another. For example, a medical researcher might be interested in comparing the mean blood pressure
between two groups of individuals: one group that is taking a blood pressure–lowering medication and
another group that is taking a placebo. A government researcher might be interested in comparing the
proportion of smokers for male versus female adults.

The same general hypothesis testing procedure will be used for two samples, but the setup of the null and
alternative hypotheses will be structured to reflect the comparison of two means or two proportions.

As a reminder, the general hypothesis testing method introduced in the previous section includes the following
steps:

1. Set up a null and an alternative hypothesis based on the claim.

2. Collect relevant sample data to investigate the claim.
3. Determine the correct distribution to be used to analyze the hypothesis test (e.g., normal distribution or t-
distribution).
4. Analyze the sample data to determine if the sample data is consistent with the null hypothesis. This will
involve statistical calculations involving a test statistic and a p-value, which are discussed next.
5. If the sample data is inconsistent with the null hypothesis, then the decision is to “reject the null
hypothesis.” If the sample data is consistent with the null hypothesis, then the decision is to “fail to reject
the null hypothesis.”

As discussed for one-sample hypothesis testing, when writing the null and alternative hypotheses, start off by
translating the claim into a mathematical statement involving the unknown population parameters. The claim
could correspond to either the null or the alternative hypothesis. Then write the complement of this statement
in order to write the other hypothesis. The difference now as compared to the previous section is that the
hypotheses will be comparing two means or two proportions instead of just one mean or one proportion.

When translating claims about a population mean, use the symbols and as part of the null and
alternative hypotheses to represent the two unknown population means. When translating claims about a
population proportions, use the symbols p1 and p2 as part of the null and alternative hypotheses to represent
the two unknown population proportions. Refer to Table 4.9 and Table 4.10 for the various setups to construct

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 4.2 • Hypothesis Testing 181

the null and alternative hypotheses for two-sample hypothesis testing.

Setup A Setup B Setup C

Table 4.9 Three Possible Setups for the Null and Alternative Hypotheses
for a Population Mean (Two Samples)

Setup D Setup E Setup F

Table 4.10 Three Possible Setups for the Null and Alternative
Hypotheses for a Population Proportion (Two Samples)

Comparing Two Means

In this section, we discuss two-sample hypothesis testing for the mean when the population standard
deviations are unknown. Typically, in real-world applications, population standard deviations are unknown, so
this method has considerable practical appeal.

One other consideration when conducting hypothesis testing for two samples is to determine if the two
samples are dependent or independent. Two samples are considered to be independent samples when the
sample values from one population are not related to the sample values taken from the second population. In
other words, there is not an inherent paired or matched relationship between the two samples. Two samples
are considered to be dependent samples if the samples from one population can be paired or matched to the
samples taken from the second population. Dependent samples are sometimes also called paired samples.

For example, if a researcher were to collect data for the ages for a random sample of 15 men and a random
sample of 15 women, there would be no inherent relationship between these two samples, and so these
samples are considered independent samples.

On the other hand, let’s say a researcher were to collect data on the ages of a random sample of 15 adults and
also collect data on the ages of those adults’ corresponding (15) spouses/partners; these would be considered
dependent samples in that there is an inherent pairing of domestic partners.

EXAMPLE 4.17

Problem

Determine if the following samples are dependent or independent samples:

Sample #1: Scores on a statistics exam for 40 women college students

Sample #2: Scores on a statistics exam for 35 men college students

Solution

These two samples are independent because there is no inherent match-up between the women students
from Sample #1 and the men students from Sample #2; it is not possible to analyze either of the samples as
dependent, or paired, samples.
182 4 • Inferential Statistics and Regression Analysis

EXAMPLE 4.18

Problem

Determine if the following samples are dependent or independent samples:

Sample #1: Blood pressure readings on a sample of 50 patients in a clinical trial before taking any
medication. Sample #2: Blood pressure readings on the same group of 50 patients after taking a blood
pressure–lowering medication.

Solution

These two samples are dependent. The samples can be paired as before/after blood pressure readings for
the same patient.

Here are the requirements to use this procedure:

a. The samples are random and independent.

b. For each sample, the sample sizes are both at least 30, or the underlying populations are known to follow
a normal distribution.
c. The population standard deviations ( ) are unknown; the sample standard deviations ( ) are known.

When these requirements are met, the t-distribution is used as the basis for conducting the hypothesis test.

In this discussion, we assume that the population variances are not equal, which leads to the following
formula for the test statistic.

For this procedure, the test statistic will be a t-score and the standardized test statistic is calculated as follows:

Where:

, are the sample means.

, are the hypothesized values of the population means.

are the sample standard deviations.

are the sample sizes.

Note: For the t-distribution, the degrees of freedom will be the smaller of and .

Example 4.19 illustrates this hypothesis testing process.

EXAMPLE 4.19

Problem

A software engineer at a communications company claims that the average salary of women engineers is
less than that of men engineers. To test the claim, a human resource administrator selects a random
sample of 45 women engineers and 50 men engineers and collects statistical data as shown in Table 4.11.
(Dollar amounts are in thousands of dollars.)

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 4.2 • Hypothesis Testing 183

Women Engineers Men Engineers

Sample Mean
Sample Standard
Deviation
Sample Size

Table 4.11 Sample Data for Women and Men Engineers

Use this sample data to test the claim made by the software engineer. Use a level of significance of 0.05 for
this analysis.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the claim mentions “average salary of women engineers is less than that of men
engineers, where “less than” will translate to a less than symbol. A less than symbol must be used in the
alternative hypothesis. The complement of a “less than” symbol is a “greater than or equals” symbol, which
will be used in the null hypothesis. Let represent the population mean salary for women engineers and
let represent the population mean salary for men engineers. The null hypothesis can be considered to
represent that we expect there to be “no difference” between the salaries of women and men engineers.
Note that this setup will correspond to Setup C from Table 4.9. The claim corresponds to the alternative
hypothesis. Thus, the setup of the null and alternative hypotheses will be as follows:

Since the population standard deviations are unknown in this example, the t-distribution will be used to
conduct the hypothesis test.

Next, calculate the standardized test statistic as follows:

Notice that since the alternative hypothesis contains a “less than” symbol, the hypothesis test is called a
“left tailed” test and the p-value will be calculated as the area under the t-distribution curve to the left of the
test statistic. The area under the t-distribution curve to the left of a t-score of (using degrees of
freedom ) is approximately 0.025. Thus, the p-value for this hypothesis test is 0.025.

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.025 and the level of significance is 0.04: since the p-value level of significance, then the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis; the claim corresponds to the alternative
hypothesis. This scenario corresponds to Row 2 in Table 4.8, and thus “there is enough evidence to support
the claim” that the average salary of women engineers is less than that of men engineers.

This problem can also be solved using the Python function called ttest_ind_from_stats().

There is also a Python function to perform a two-sample t-test given raw data for the two groups, and this
Python function is ttest_ind().
184 4 • Inferential Statistics and Regression Analysis

For the function ttest_ind_from_stats(), the syntax is as follows:

PYTHON CODE

stats.ttest_ind_from_stats(sample_mean1, sample_standard_deviation1,
sample_size1, sample_mean2, sample_standard_deviation2, sample_size2)

Here is the Python code that can be used to solve Example 4.19. Note that this function returns the two-
tailed p-value. Since Example 4.19 involves a left-tailed test, the desired p-value is one-half of the two-tailed
p-value.

PYTHON CODE

import scipy.stats as stats

import numpy as np

#Example 4.19 - Two Sample t-test given sample means, sample standard deviations

sample_mean1 = 72700
sample_standard_deviation1 = 9800
sample_size1 = 45

sample_mean2 = 76900
sample_standard_deviation2 = 10700
sample_size2 = 50

test_statistic, two_tailed_p_value = stats.ttest_ind_from_stats(sample_mean1,

sample_standard_deviation1, sample_size1, sample_mean2,
sample_standard_deviation2, sample_size2)

left_tailed_p_value = two_tailed_p_value / 2

print("test statistic = ", "%.3f" % test_statistic)

print("p-value = ", "%.3f" % left_tailed_p_value)

The resulting output will look like this:

test statistic = -1.988

p-value = 0.025

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 4.2 • Hypothesis Testing 185

Comparing Matched Pairs Data

Hypothesis Testing for Two Samples discussed hypothesis testing for two independent samples. In this
section, we turn our attention to hypothesis testing for dependent samples, often called matched pairs,
paired samples, or paired data.

Recall that two samples are considered to be dependent if the samples from one population can be paired, or
matched, to the samples taken from the second population.

This analysis method is often used to analyze before/after data to determine if a significant change has
occurred. In a clinical trial, a medical researcher may be interested in comparing before and after blood
pressure readings on a patient to assess the efficacy of a blood pressure–lowering medication. Or an employer
might compare scores on a safety exam for a sample of employees before and after employees have taken a
course on safety procedures and practices. A parent might want to compare before/after SAT scores for
students who have taken an SAT preparation course. This type of analysis can help to assess the effectiveness
and value of such training.

When conducting a hypothesis test for paired data such as before/after data, a key step will be to calculate the
“difference” for each pair of data values, as follows:

Note that when calculating these differences, the result can be either a positive or a negative value.

Here are the requirements to use this procedure:

1. The samples are random and dependent (i.e., paired data).

2. The populations are normally distributed or the number of data pairs is at least 30.

When these requirements are met, the t-distribution is used as the basis for conducting the hypothesis test.

The test statistic will be the average of the differences across the data pairs (labeled as ), where:

For this procedure, the standardized test statistic is calculated as follows:

Where:

is the mean of the differences between paired data.

is the hypothesized population mean of the differences.

is the standard deviation of the differences between paired data.

is the number of data pairs.

Note: For the t-distribution, the degrees of freedom will be , where is the number of data pairs.
186 4 • Inferential Statistics and Regression Analysis

The setup of the null and alternative hypotheses will follow one of the setups shown in Table 4.12:

Setup A Setup B Setup C

Table 4.12 Possible Setups for Null and Alternative Hypothesis for
Paired Data Hypothesis Testing

Example 4.20 illustrates this hypothesis testing process.

EXAMPLE 4.20

Problem

A pharmaceutical company is testing a cholesterol-lowering medication in a clinical trial. The company

claims that the medication helps to lower cholesterol levels. To test the claim, a group of 10 patients is
selected for a clinical trial. Before and after cholesterol measurements are taken on the same patients,
where the “after” measurement is recorded after the patient has taken the medication for a six-month time
period as shown in Table 4.13.

Patient Cholesterol Level Cholesterol Level Difference (Before

Before Taking the After Taking the Reading - After
Medication Medication Reading)
1 218 210 8
2 232 241 -9
3 259 223 36
4 265 244 21
5 248 227 21
6 298 273 25
7 263 252 11
8 281 276 5
9 290 281 9
10 271 259 12

Table 4.13 Sample Data for Paired Data Example

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the company claims that the medication helps to lower cholesterol levels. If the
medication did reduce cholesterol levels, then we would expect the after data to be less than the before
data. In this case, the difference for “before - after” would be a positive value, which is greater than zero. A
greater than symbol must be used in the alternative hypothesis. The complement of a “greater than”
symbol is a “less than or equals” symbol, which will be used in the null hypothesis. This setup will
correspond to Setup C from Table 4.12. The claim corresponds to the alternative hypothesis. Thus the setup

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 4.2 • Hypothesis Testing 187

of the null and alternative hypotheses will be as follows:

The mean of the differences is average of the differences column shown in Table 4.13. The mean of the
differences column is 13.9, and the standard deviation of the differences column is 12.414.

Next, calculate the standardized test statistic as follows:

Notice that since the alternative hypothesis contains a “greater than” symbol, the hypothesis test is called a
“right tailed” test and the p-value will be calculated as the area under the t-distribution curve to the right of
the test statistic. The area under the t-distribution curve to the right of a t-score of 3.541 (using degrees of
freedom ) is approximately 0.003. Thus the p-value for this hypothesis test is 0.003.

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.003 and the level of significance is 0.05: since the p-value level of significance, then the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis; the claim corresponds to the alternative
hypothesis. This scenario corresponds to Row 2 in Table 4.8, and “there is enough evidence to support the
claim that the medication helps to lower cholesterol levels.”

Testing Claims for Two Proportions

Data scientists and researchers are often interested in comparing two proportions. For example, a medical
researcher might be interested in comparing the percentage of people contracting a respiratory virus for
those taking a vaccine versus not taking a vaccine.

In this section, we discuss two-sample hypothesis testing for proportions, where the notation refers to the
population proportion for the first group and refers to the population proportion for the second group.

A researcher will take samples from the two populations and then calculate two sample proportions ( ) as
follows:

Where:
is the number of successes in the first sample.
is the sample size for the first sample.

is the number of successes in the second sample.

is the sample size for the second sample.

is the sample proportion for the first sample.

is the sample proportion for the second sample.

It is also useful to calculate a weighted estimate ( ) for and , as follows:

188 4 • Inferential Statistics and Regression Analysis

Here are the requirements to use this procedure:

a. The samples are random and independent.

b. Sample sizes are large enough to use a normal distribution as an approximation for a binomial
distribution. To confirm this, ensure that the following four quantities are all at least 5: , ,
,

When these requirements are met, the normal distribution is used as the basis for conducting the hypothesis
test.

For this procedure, the test statistic will be a z-score, and the standardized test statistic is calculated as follows:

Here is a step-by-step example to illustrate this hypothesis testing process.

EXAMPLE 4.21

Problem

A drug is under investigation to address lung cancer. As part of a clinical trial, 250 people took the drug and
230 people took a placebo (a substance with no therapeutic effect ). From the results of the study, 211
people taking the drug were cancer free, and 172 taking the placebo were cancer free. At a level of
significance of 0.01, can you support the claim by the pharmaceutical company that the proportion of
subjects who are cancer free after taking the actual cancer drug is greater than the proportion for those
who took the placebo?

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypotheses based on
the claim. Notice that the claim mentions “proportion of subjects who are cancer free after taking the actual
cancer drug is greater than the proportion for those who took the placebo,” where “greater than” will
translate to a greater than symbol. A greater than symbol must be used in the alternative hypothesis. The
complement of a “greater than” symbol is a “less than or equals” symbol, which will be used in the null
hypothesis. Let represent the proportion of people who take the medication and are cancer free, and let
represent the proportion of people who take the placebo and are cancer free. The null hypothesis
assumes there is no difference in the two proportions such that is equal to (which can also be
considered as ). This setup will correspond to Setup E from Table 4.10. The claim corresponds to
the alternative hypothesis. Thus the setup of the null and alternative hypotheses will be as follows:

First, check that the requirements for this hypothesis test are met.

Calculate the weighted estimate ( ) for and , as follows:

Check that the following four quantities are all at least 5: , , , .

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 4.3 • Correlation and Linear Regression Analysis 189

Since these results are at least 5, the requirements are met.

Calculate the sample proportions as follows:

Next, calculate the standardized test statistic as follows:

Notice that since the alternative hypothesis contains a “greater than” symbol, the hypothesis test is called a
“right tailed” test and the p-value will be calculated as the area under the normal distribution curve to the
right of the test statistic. The area under the normal distribution curve to the right of a z-score of 2.621 is
approximately 0.004. Thus the p-value for this hypothesis test is 0.004.

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.004 and the level of significance is 0.01: since the p-value level of significance, then the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis; the claim corresponds to the alternative
hypothesis. This scenario corresponds to row #2 in Table 4.8, and “there is enough evidence to support the
claim” that the proportion of subjects who are cancer free after taking the actual cancer drug is greater
than the proportion for those who took the placebo. This indicates that the medication is effective in
addressing lung cancer.

4.3 Correlation and Linear Regression Analysis

Learning Outcomes
By the end of this section, you should be able to:
• 4.3.1 Create scatterplots and calculate and interpret correlation coefficients.
• 4.3.2 Perform linear regression and determine the best-fit linear equation.
• 4.3.3 Use Python to calculate correlation coefficients and determine equations of linear regression
models.

We briefly introduced correlation analysis at the beginning of this chapter, but now we want to dig in a little
deeper. Data scientists are often interested in knowing if there are relationships, or a correlation, between two
numeric quantities. For example, a medical researcher might be interested in investigating if there is a
relationship between age and blood pressure. A college professor might be interested to know if there is a
relationship between time spent on social media by students and corresponding academic grades.

Correlation analysis allows for the determination of a statistical relationship between two numeric quantities,
or variables—an independent variable and a dependent variable. The independent variable is the variable
that you can change or control, while the dependent variable is what you measure or observe to see how it
190 4 • Inferential Statistics and Regression Analysis

responds to those changes. Regression analysis takes this a step further by quantifying the relationship
between the two variables, and it can be used to predict one quantity based on a second quantity, assuming
there is a significant correlation between the two quantities. For example, the value of a car can be predicted
based on the age of the car.

Earlier we noted many business-related applications where correlation and regression analysis are used. For
instance, regression analysis can be used to establish a mathematical equation that relates a dependent
variable (such as sales) to an independent variable (such as advertising expenditure). But it has many
applications apart from business as well. An automotive engineer is interested in the correlation between
outside temperature and battery life for an electric vehicle, for instance.

Our discussion here will focus on linear regression—analyzing the relationship between one dependent
variable and one independent variable, where the relationship can be modeled using a linear equation.

Scatterplots and Correlation

In correlation analysis, we study the relationship between bivariate data, which is data collected on two
variables where the data values are paired with one another. Correlation measures the association between
two numeric variables. We may be interested in knowing if there is a correlation between bond prices and
interest rates or between the age of a car and the value of the car. To investigate the correlation between two
numeric quantities, the first step is to collect data for the two numeric quantities of interest and then
create a scatterplot that will graph the ordered pairs. The independent, or explanatory, quantity is
labeled the -variable, and the dependent, or response, quantity is labeled the -variable.

For example, let’s say that a financial analyst wants to know if the price of Nike stock is correlated with the
value of the S&P 500 (Standard & Poor’s 500 stock market index). To investigate this, monthly data can be
collected for Nike stock prices and value of the S&P 500 for a period of time, and a scatterplot can be created
and examined. A scatterplot, or scatter diagram, is a graphical display intended to show the relationship
between two variables. The setup of the scatterplot is that one variable is plotted on the horizontal axis and
the other variable is plotted on the vertical axis. Each pair of data values is considered as an point, and
the various points are plotted on the diagram. A visual inspection of the plot is then made to detect any
patterns or trends on the scatter diagram. Table 4.14 shows the relationship between the Nike stock price and
its S&P value on a monthly basis over a one-year time period.

Date S&P 500 ( ) Nike Stock

Price ( )
Month 1 2912.43 87.18
Month 2 3044.31 98.58
Month 3 3100.29 98.05
Month 4 3271.12 97.61
Month 5 3500.31 111.89
Month 6 3363.00 125.54
Month 7 3269.96 120.08
Month 8 3621.63 134.70
Month 9 3756.07 141.47
Month 10 3714.24 133.59

Table 4.14 Nike Stock Price ($) and Value of S&P 500 over a
One-Year Time Period
(source: Yahoo! Finance)

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 4.3 • Correlation and Linear Regression Analysis 191

Date S&P 500 ( ) Nike Stock

Price ( )
Month 11 3811.15 134.78
Month 12 3943.34 140.45

Table 4.14 Nike Stock Price ($) and Value of S&P 500 over a
One-Year Time Period
(source: Yahoo! Finance)

To assess linear correlation, examine the graphical trend of the data points on the scatterplot to determine if
a straight-line pattern exists (see Figure 4.5). If a linear pattern exists, the correlation may indicate either a
positive or a negative correlation. A positive correlation indicates that as the independent variable increases,
the dependent variable tends to increase as well, or as the independent variable decreases, the dependent
variable tends to decrease (the two quantities move in the same direction). A negative correlation indicates
that as the independent variable increases, the dependent variable decreases, or as the independent variable
decreases, the dependent variable increases (the two quantities move in opposite directions). If there is no
relationship or association between the two quantities, where one quantity changing does not affect the other
quantity, we conclude that there is no correlation between the two variables.

Figure 4.5 Scatterplot of Nike Stock Price ($) and Value of S&P 500
(source: Yahoo! Finance)

From the scatterplot in the Nike stock versus S&P 500 example, we note that the trend reflects a positive
correlation in that as the value of the S&P 500 increases, the price of Nike stock tends to increase as well.

When inspecting a scatterplot, it may be difficult to assess a correlation based on a visual inspection of the
graph alone. A more precise assessment of the correlation between the two quantities can be obtained by
calculating the numeric correlation coefficient (referred to using the symbol ).

The correlation coefficient is a measure of the strength and direction of the correlation between the
independent variable and the dependent variable .

The formula for is shown; however, software is typically used to calculate the correlation coefficient.

where refers to the number of data pairs and the symbol indicates to sum the x-values.

Note that this value of “ ” is sometimes referred to as the “Pearson correlation coefficient.”

Table 4.15 provides a step-by-step procedure on how to calculate the correlation coefficient .
192 4 • Inferential Statistics and Regression Analysis

Step Representation in Symbols

1. Calculate the sum of the x-values.
2. Calculate the sum of the y-values.
3. Multiply each x-value by the corresponding
y-value and calculate the sum of these products.
4. Square each x-value and then calculate the sum
of these squared values.
5. Square each y-value and then calculate the sum
of these squared values.
6. Determine the value of , which is the number of n
data pairs.
7. Use these results to then substitute into the
formula for the correlation coefficient.

Table 4.15 Steps for Calculating the Correlation Coefficient

Note that since is calculated using sample data, is considered a sample statistic and is used to measure the
strength of the correlation for the two population variables. Recall that sample data indicates data based on a
subset of the entire population.

As mentioned, given the complexity of this calculation, software is typically used to calculate the correlation
coefficient. There are several options for calculating the correlation coefficient in Python. The example shown
uses the scipy.stats library in Python which includes the function pearsonr() for calculating the Pearson
correlation coefficient ( ).

We will create two numerical arrays in Python using the np.array() function and then use the pearsonr()
function to calculate the Pearson correlation coefficient for the data shown in Table 4.15.

The following Python code provides the correlation coefficient for the Nike Stock Price dataset as 0.923.

PYTHON CODE

# import libraries
import numpy as np
from scipy.stats import pearsonr

# establish x and y data, x-data is S&P500 value, y-data is Nike Stock Price

SP500 = np.array([2912.43, 3044.31, 3100.29, 3271.12, 3500.31, 3363.00, 3269.96,

3621.63, 3756.07, 3714.24, 3811.15, 3943.34])

Nike = np.array([87.18, 98.58, 98.05, 97.61, 111.89, 125.54, 120.08, 134.70,

141.47, 133.59, 134.78, 140.45])

#pearson r returns both value of r and corresponding p-value

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 4.3 • Correlation and Linear Regression Analysis 193

r, p = pearsonr(SP500, Nike)

#print value of r , rounded to 3 decimal places

print("Correlation coefficient: ", round(r, 3))

The resulting output will look like this:

Correlation coefficient: 0.923

Interpret a Correlation Coefficient

Once the value of is calculated, this measurement provides two indicators for the correlation:

a. the strength of the correlation based on the value of

b. the direction of the correlation based on the sign of

The value of gives us this information:

• The value of is always between and : .

• The size of the correlation indicates the strength of the linear relationship between the two variables.
Values of close to or to indicate a stronger linear relationship.
• If , there is no linear relationship between the two variables (no linear correlation).
• If , there is perfect positive correlation. If , there is perfect negative correlation. In both of
these cases, all the original data points lie on a straight line.

The sign of gives us this information:

• A positive value of means that when increases, tends to increase, and when decreases, tends to
decrease (positive correlation).
• A negative value of means that when increases, tends to decrease, and when decreases, tends to
increase (negative correlation).

From the statistical results shown in the Python output, the correlation coefficient is 0.923, which indicates
that the relationship between Nike stock and the value of the S&P 500 over this time period represents a
strong, positive correlation.

Test a Correlation Coefficient for Significance

The correlation coefficient, , tells us about the strength and direction of the linear relationship between and
. The sample data are used to compute , the correlation coefficient for the sample. If we had data for the
entire population (that is, all measurements of interest), we could find the population correlation coefficient,
which is labeled as the Greek letter (pronounced “rho”). But because we have only sample data, we cannot
calculate the population correlation coefficient. The sample correlation coefficient, , is our estimate of the
unknown population correlation coefficient.

•
•

An important step in the correlation analysis is to determine if the correlation is significant. By this, we are
asking if the correlation is strong enough to allow meaningful predictions for based on values of . One
method to test the significance of the correlation is to employ a hypothesis test. The hypothesis test lets us
decide whether the value of the population correlation coefficient is close to zero or significantly different
from zero. We decide this based on the sample correlation coefficient and the sample size n.
194 4 • Inferential Statistics and Regression Analysis

If the test concludes that the correlation coefficient is significantly different from zero, we say that the
correlation coefficient is significant.

• Conclusion: There is sufficient evidence to conclude that there is a significant linear relationship between
the two variables because the correlation coefficient is significantly different from zero.
• What the conclusion means: There is a significant linear relationship between the two variables. If the test
concludes that the correlation coefficient is not significantly different from zero (it is close to zero), we say
that correlation coefficient is not significant.

A hypothesis test can be performed to test if the correlation is significant. A hypothesis test is a statistical
method that uses sample data to test a claim regarding the value of a population parameter. In this case, the
hypothesis test will be used to test the claim that the population correlation coefficient is equal to zero.

Use these hypotheses when performing the hypothesis test:

• Null hypothesis:
• Alternate hypothesis:

The hypotheses can be stated in words as follows:

• Null hypothesis : The population correlation coefficient is not significantly different from zero. There is
not a significant linear relationship (correlation) between and in the population.
• Alternate hypothesis : The population correlation coefficient is significantly different from zero. There is
a significant linear relationship (correlation) between and in the population.

A quick shorthand way to test correlations is the relationship between the sample size and the correlation. If
, then this implies that the correlation between the two variables demonstrates that a linear

relationship exists and is statistically significant at approximately the 0.05 level of significance. As the formula
indicates, there is an inverse relationship between the sample size and the required correlation for significance
of a linear relationship. With only 10 observations, the required correlation for significance is 0.6325; for 30
observations, the required correlation for significance decreases to 0.3651; and at 100 observations, the
required level is only 0.2000.

INTERPRETING THE SIGNIFICANCE OF THE SAMPLE CORRELATION COEFFICIENT

• If is significant and the scatterplot shows a linear trend, the line can be used to predict the value of
for values of that are within the domain of observed x-values.
• If is not significant OR if the scatterplot does not show a linear trend, the line should not be used for
prediction.
• If is significant and the scatterplot shows a linear trend, the line may not be appropriate or reliable for
prediction outside the domain of observed x-values in the data.

EXAMPLE 4.22

Problem

Suppose that the chief financial officer (CFO) of a corporation is investigating the correlation between stock
prices and unemployment rate over a period of 10 years and finds the correlation coefficient to be .
There are 10 data points in the dataset. Should the CFO conclude that the correlation is significant for
the relationship between stock prices and unemployment rate based on a level of significance of 0.05?

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 4.3 • Correlation and Linear Regression Analysis 195

Solution

When using a level of significance of 0.05, if , then this implies that the correlation between the

two variables demonstrates a linear relationship that is statistically significant at approximately the 0.05
level of significance. In this example, we check if is greater than or equal to where . Since

is approximately 0.632, this indicates that the r-value of is greater than , and thus the

correlation is deemed significant.

Linear Regression
A regression model is typically developed once the correlation coefficient has been calculated and a
determination has been made that the correlation is significant. The regression model can then be used to
predict one quantity (the dependent variable) based on the other (the independent variable). For example, a
business may want to establish a correlation between the amount the company spent on advertising (the
independent variable) versus its recorded sales (the dependent variable). If a strong enough correlation is
established, then the business manager can predict sales based on the amount spent on advertising for a
given period. In this discussion we will focus on linear regression, where a straight line is used to model the
relationship between the two variables. Once a straight-line model is developed, this model can then be used
to predict the value of the dependent variable for a specific value of the independent variable.

Method of Least Squares and Residuals

To create a linear model that best fits the points on a scatterplot, researchers generally use the least
squares method based on a mathematical algorithm designed to minimize the squared distances from the
data points to the fitted line.

Recall from algebra that the equation of a straight line is given by:

where is the slope of the line and is the y-intercept of the line.

The slope measures the steepness of the line, and the y-intercept is that point on the -axis where the graph
crosses, or intercepts, the -axis.

In linear regression analysis, the equation of the straight line is written in a slightly different way using the
model

In this format, is the slope of the line, and is the y-intercept of the line. The notation is called -hat and is
used to indicate a predicted value of the dependent variable for a certain value of the independent variable
.

If a line extends uphill from left to right, the slope is a positive value (see Figure 4.6; if the line extends downhill
from left to right, the slope is a negative value).
196 4 • Inferential Statistics and Regression Analysis

Figure 4.6 Three examples of graphs of . (a) If , the line slopes upward to the right. (b) If , the line is horizontal.
(c) If , the line slopes downward to the right.

When generating the equation of a line in algebra using , two points were required to
generate the equation. However, in regression analysis, all the points in the dataset will be utilized to
develop the linear regression model.

The first step in any regression analysis is to create the scatterplot. Then proceed to calculate the correlation
coefficient and check this value for significance. If we think that the points show a linear relationship, we
would like to draw a line on the scatterplot. This line can be calculated through a process called linear
regression. However, we only calculate a regression line if one of the variables helps to explain or predict the
other variable. If is the independent variable and the dependent variable, then we can use a regression line
to predict for a given value of .

As an example of a regression equation, assume that a correlation exists between the monthly amount spent
on advertising and the monthly revenue for a Fortune 500 company. After collecting data for a certain
time period, the company determines the regression equation is of the form

where represents the monthly amount spent on advertising (in thousands of dollars), represents the
monthly revenues for the company (in thousands of dollars), the slope is 61.8, and the y-intercept is 9376.7.

A scatterplot of the data is shown in Figure 4.7.

Figure 4.7 Scatterplot of Revenue versus Advertising for a Fortune 500 Company ($000s)

The company would like to predict the monthly revenue if its executives decide to spend $150,000 on
advertising next month. To determine the estimate of monthly revenue, let in the regression equation
and calculate a corresponding value for :

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 4.3 • Correlation and Linear Regression Analysis 197

This predicted value of indicates that the anticipated revenue would be $18,646,700, given the advertising
spend of $150,000.

Notice that from past data, there may have been a month where the company actually did spend $150,000 on
advertising, and thus the company may have an actual result for the monthly revenue. This actual, or
observed, amount can be compared to the prediction from the linear regression model to calculate what is
called a residual.

A residual is the difference between an observed y-value and the predicted y-value obtained from the linear
regression equation. As an example, assume that in a previous month, the actual monthly revenue for an
advertising spend of $150,000 was $19,200,000, and thus . The residual for this data point can be
calculated as follows:

Notice that residuals can be positive, negative, or zero. If the observed y-value exactly matches the predicted
y-value, then the residual will be zero. If the observed y-value is greater than the predicted y-value, then the
residual will be a positive value. If the observed y-value is less than the predicted y-value, then the residual will
be a negative value.

When formulating the best-fit linear regression line to the points on the scatterplot, the mathematical analysis
generates a linear equation where the sum of the squared residuals is minimized. This analysis is referred to
as the method of least squares. The result is that the analysis generates a linear equation that is the “best fit”
to the points on the scatterplot, in the sense that the line minimizes the differences between the predicted
values and observed values for ; this is generally referred to as the best-fit linear equation.

EXAMPLE 4.23

Problem

Suppose that the chief financial officer of a corporation has created a linear model for the relationship
between the company stock and interest rates. When interest rates are at 5%, the company stock has a
value of $94. Using the linear model, when interest rates are at 5%, the model predicts the value of the
company stock to be $99. Calculate the residual for this data point.

Solution

A residual is the difference between an observed y-value and the predicted y-value obtained from the linear
regression equation:

The goal in regression analysis is to determine the coefficients and in the following regression equation:

Once the has been collected, the slope ( ) and y-intercept ( ) can be calculated using the following
198 4 • Inferential Statistics and Regression Analysis

formulas:

where refers to the number of data pairs and indicates sum of the x-values.

Notice that the formula for the y-intercept requires the use of the slope result (b), and thus the slope should be
calculated first, and the y-intercept should be calculated second.

When making predictions for , it is always important to plot a scatter diagram first. If the scatterplot indicates
that there is a linear relationship between the variables, then it is reasonable to use a best-fit line to make
predictions for , given is within the domain of x-values in the sample data, but not necessarily for x-values
outside that domain.

USING TECHNOLOGY FOR LINEAR REGRESSION

Typically, technology is used to calculate the best-fit linear model as well as calculate correlation coefficients
and scatterplot. Details of using Python for these calculations are provided in Using Python for Correlation
and Linear Regression.

Assumptions for Linear Regression

Testing the significance of the correlation coefficient requires that certain assumptions about the data are
satisfied. The premise of this test is that the data are a sample of observed points taken from a larger
population. We have not examined the entire population because it is not possible or feasible to do so. We are
examining the sample to draw a conclusion about whether the linear relationship that we see between and
data in the sample data provides strong enough evidence that we can conclude that there actually is a linear
relationship between and data in the population.

The regression line equation that we calculate from the sample data gives the best-fit line for our particular
sample. We want to use this best-fit line for the sample as an estimate of the best-fit line for the population
(Figure 4.8). Examining the scatterplot and testing the significance of the correlation coefficient helps us
determine if it is appropriate to do this.

These are the assumptions underlying the test of significance:

1. There is a linear relationship in the population that models the average value of for varying values of .
In other words, the expected value of for each particular value lies on a straight line in the population.
(We do not know the equation for the line for the population. Our regression line from the sample is our
best estimate of this line in the population.)
2. The y-values for any particular x-value are normally distributed about the line. This implies that there are
more y-values scattered closer to the line than are scattered farther away. Assumption (1) implies that
these normal distributions are centered on the line: the means of these normal distributions of y-values lie
on the line.
3. The standard deviations of the population y-values about the line are equal for each value of . In other
words, each of these normal distributions of y-values has the same shape and spread about the line.
4. The residual errors are mutually independent (no pattern).
5. The data are produced from a well-designed random sample or randomized experiment.

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 4.3 • Correlation and Linear Regression Analysis 199

Figure 4.8 Best-Fit Line. Note that the y-values for each x-value are normally distributed about the line with the same standard
deviation. For each x-value, the mean of the y-values lies on the regression line. More y-values lie near the line than are scattered
farther away from the line

Using Python for Correlation and Linear Regression

Once a correlation has been deemed significant, a linear regression model is developed. The goal in the
regression analysis is to determine the coefficients and in the following regression equation:

These formulas can be quite cumbersome, especially for a significant number of data pairs, and thus software
is often used (such as Excel, Python, or R).

Develop a Linear Regression Model

In the following example, Python will be used for the following analysis based on a given dataset of data.

• Create a scatterplot.
• Calculate the correlation coefficient.
• Construct the best-fit linear equation.
• Predict values of the dependent variable for given values of the independent variable.

There are various ways to accomplish these tasks in Python, but we will use several functions available within
the scipy library, such as:

Pearsonr() for correlation coefficient

linregress() for linear regression model

plt.scatter() for scatterplot generation

EXAMPLE 4.24

Problem

A marketing manager is interested in studying the correlation between the amount spent on advertising
and revenue at a certain company. Twelve months of data were collected as shown in Table 4.16. (Dollar
amounts are in thousands of dollars.)

Use Python to perform the following analysis:

a. Generate a scatterplot.
b. Calculate the correlation coefficient .
c. Determine if the correlation is significant (use level of significance of 0.05).
200 4 • Inferential Statistics and Regression Analysis

d. Construct a linear regression model.

e. Use the model to predict the revenue for a certain month where the amount spent on advertising is
$100.

Month Advertising Revenue

Spend
Jan 49 12210
Feb 145 17590
Mar 57 13215
Apr 153 19200
May 92 14600
Jun 83 14100
Jul 117 17100
Aug 142 18400
Sep 69 14100
Oct 106 15500
Nov 109 16300
Dec 121 17020

Table 4.16 Revenue versus Advertising for a Company

(in $000s)

Solution

a. The first step in the analysis is to generate a scatterplot. (Recall that scatterplots were also discussed in
Scatterplots and Correlation.)
The Python function plt.scatter() can be used to generate the scatterplot for the data. Note
that we consider advertising to be the independent variable ( -data) and revenue to be the dependent
variable ( -data) since revenue depends on the amount of advertising.

Here is the Python code to generate the scatterplot:

PYTHON CODE

# import the matplotlib library

import matplotlib.pyplot as plt

# define the x-data, which is amount spent on advertising

x = [49, 145, 57, 153, 92, 83, 117, 142, 69, 106, 109, 121]

# define the y-data, which is revenue

y = [12210, 17590, 13215, 19200, 14600, 14100, 17100, 18400, 14100, 15500, 16300,
17020]

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 4.3 • Correlation and Linear Regression Analysis 201

# use the scatter function to generate a time series graph

plt.scatter(x, y)

# Add a title using the title function

plt.title("Revenue versus Advertising for a Company")

# Add labels to the x and y axes by using xlabel and ylabel functions
plt.xlabel("Advertising $000")
plt.ylabel ("Revenue $000")

The resulting output will look like this:

b. The Python function pearsonr() can be used to generate the correlation coefficient, .

Here is the Python code to calculate the correlation coefficient:

PYTHON CODE

# import libraries
import numpy as np
from scipy.stats import pearsonr
202 4 • Inferential Statistics and Regression Analysis

# define the x-data, which is amount spent on advertising

x = [49, 145, 57, 153, 92, 83, 117, 142, 69, 106, 109, 121]

# define the y-data, which is revenue

y = [12210, 17590, 13215, 19200, 14600, 14100, 17100, 18400, 14100, 15500, 16300,
17020]

#pearson r returns both value of r and corresponding p-value

r, p = pearsonr(x, y)

#print value of r, rounded to 3 decimal places

print("Correlation coefficient: ", round(r, 3))

The resulting output will look like this:

Correlation coefficient: 0.981

This value of indicates a strong, positive correlation between
advertising spend and revenue.

c. When using a level of significance of 0.05, if , then this implies that the correlation between

the two variables demonstrates a linear relationship that is statistically significant at approximately the
0.05 level of significance. In this example, we check if is greater than or equal to where

. Since is approximately 0.577, this indicates that the r-value of 0.981 is greater than ,

and thus the correlation is deemed significant.

d. The linear regression model will be of the form:

To determine the slope and y-intercept of the regression model, the Python function linregress()
can be used.
This function takes the and data as inputs and provides the slope and intercept as well as other
regression-related output.

Here is the Python code to generate the slope and y-intercept of the best-fit line:

PYTHON CODE

# import libraries
import numpy as np
from scipy.stats import linregress

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 4.3 • Correlation and Linear Regression Analysis 203

# define the x-data, which is amount spent on advertising

x = [49, 145, 57, 153, 92, 83, 117, 142, 69, 106, 109, 121]

# define the y-data, which is revenue

y = [12210, 17590, 13215, 19200, 14600, 14100, 17100, 18400, 14100, 15500, 16300,
17020]

#pearson r returns both value of r and corresponding p-value

slope, intercept, r_value, p_value, std_err = linregress(x, y)

print ("slope =", slope)

print("intercept = ", intercept)

The resulting output will look like this:

slope = 61.79775818816664
intercept = 9376.698881009072

Based on this Python equation, the regression equation can be written as

where represents the amount spent on advertising (in thousands of dollars) and represents the amount
of revenue (in thousands of dollars).

It is also useful to plot this best-fit line superimposed on the scatterplot to show the strong correlation
between advertising spend and revenue, as follows (see Figure 4.9):
204 4 • Inferential Statistics and Regression Analysis

Figure 4.9 Best-Fit Line Superimposed on the Scatterplot

e. The regression equation is: .

The given amount of advertising spend of $100 corresponds to a given x-value, so replace “ ” with 100
in this regression equation to generate a predicted revenue:

Since both advertising and revenue are expressed in thousands of dollars, the conclusion is that if
advertising spend is $100,000, the predicted revenue for the company will be $15,556,700.

Interpret and Apply the Slope and y-Intercept

The slope of the line, , describes how changes in the variables are related. It is important to interpret the
slope of the line in the context of the situation represented by the data. You should be able to write a sentence
interpreting the slope in plain English.

Interpretation of the Slope

The slope of the best-fit line tells us how the dependent variable ( ) changes for every one-unit increase in the
independent ( ) variable, on average.

In the previous example, the linear regression model for the monthly amount spent on advertising and the
monthly revenue for a company for 12 months was generated as follows:

Since the slope was determined to be 61.8, the company can interpret this to mean that for every $1,000 spent
on advertising, on average, this will result in an increase in revenues of $61,800.

The intercept of the regression equation is the corresponding y-value when .

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 4.4 • Analysis of Variance (ANOVA) 205

Interpretation of the Intercept

The intercept of the best-fit line tells us the expected mean value of in the case where the -variable is equal
to zero.

However, in many scenarios it may not make sense to have the -variable equal zero, and in these cases, the
intercept does not have any meaning in the context of the problem. In other examples, the x-value of zero is
outside the range of the -data that was collected. In this case, we should not assign any interpretation to the
y-intercept.

In the previous example, the range of data collected for the -variable was from $49,000 to $153,000 spent per
month on advertising. Since this interval does not include an x-value of zero, we would not provide any
interpretation for the intercept.

4.4 Analysis of Variance (ANOVA)

Learning Outcomes
By the end of this section, you should be able to:
• 4.4.1 Set up and apply one-way analysis of variance hypothesis test.
• 4.4.2 Use Python to conduct one-way analysis of variance.

In Testing Claims Based on One Sample, we reviewed methods to conduct hypothesis testing for two means;
however, there are scenarios where a researcher might want to compare three or more means to determine if
any of the means are different from one another. For example, a medical researcher might want to compare
three different pain relief medications to compare the average time to provide relief from a migraine
headache. Analysis of variance (ANOVA) is a statistical method that allows a researcher to compare three or
more means and determine if the means are all statistically the same or if at least one mean is different from
the others. The one-way ANOVA focuses on one independent variable. For two independent variables, a
method called “two-way ANOVA” is applicable, but this method is beyond the scope of this text. We explore the
one-way ANOVA next.

One-Way ANOVA
To compare three or more means, the sample sizes for each group can be different sample sizes (samples
sizes do not need to be identical). For one-way ANOVA hypothesis testing, we will follow the same general
outline of steps for hypothesis testing that was discussed in Hypothesis Testing.

The first step will be to write the null and alternative hypotheses. For one-way ANOVA, the null and alternative
hypotheses are always stated as the following:

: All population means are equal:

: At least one population mean is different from the others.

Here are the requirements to use this procedure:

a. The samples are random and selected from approximately normal distributions.
b. The samples are independent of one another.
c. The population variances are approximately equal.

In this discussion, we assume that the population variances are not equal.

When these requirements are met, the F-distribution is used as the basis for conducting the hypothesis test.

The F-distribution is a skewed distribution (skewed to the right), and the shape of the distribution depends on
two different degrees of freedom, referred to as degrees of freedom for the numerator and degrees of
freedom for the denominator.
206 4 • Inferential Statistics and Regression Analysis

Figure 4.10 shows the typical shape of the F-distribution:

Figure 4.10 Shape of the F-Distribution

The test statistic for this hypothesis test will be the ratio of two variances, namely the ratio of the variance
between samples to the ratio of the variances within the samples.

The numerator of the test statistic (variance between samples) is sometimes referred to as variation due to
treatment or explained variation.

The denominator of the test statistic (variance within samples) is sometimes referred to as variation due to
error, or unexplained variation.

The details for a manual calculation of the test statistic are provided next; however, it is very common to use
software for ANOVA analysis.

For the purposes of this discussion, we will assume we are comparing three means, but keep in mind the
ANOVA method can be applied to three or more means.

1. Find the mean for each of the three samples. Label these means as . Find the variance for each
of the three samples. Label these variances as .
2. Find the grand mean (label this as ). This is the sum of all the data values from the three samples, divided
by the overall sample size.
3. Calculate the quantity called “sum of squares between (SSB)” according to the following formula:

4. Calculate the quantity called “sum of squares within (SSW)” according to the following formula:

5. Calculate the degrees of freedom for the numerator ( ) and degrees of freedom for the denominator (
).
For degrees of freedom for the numerator, this is calculated as the number of groups minus 1. For
example, if a medical researcher is comparing three different pain relief medications to compare the
average time to provide relief from a migraine headache, there are three groups, and thus the degrees of
freedom for the numerator would be .
For degrees of freedom for the denominator, this is calculated as the total of the sample sizes minus the
number of groups.

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 4.4 • Analysis of Variance (ANOVA) 207

6. Calculate the quantity called “mean square between (MSB)” according to the following formula:

7. Calculate the quantity called “mean square within (MSW)” according to the following formula:

8. Calculate the test statistic ( ), according to the following formula:

Once the test statistic is obtained, the p-value is calculated as the area to the right of the test statistic under
the -distribution curve (note that the ANOVA hypothesis test is always considered a “right-tail” test).

Usually, the results of these computations are organized in an ANOVA summary table like Table 4.17.

Variation Sum of Degrees Mean p-value

Squares of Squares Test Statistic
Freedom
Between SSB MSB Area to the right of the F test statistic

Within SSW MSW N/A

Table 4.17 ANOVA Summary Table

Using Python for One-Way ANOVA

As mentioned earlier, due to the complexity of these calculations, technology is typically used to calculate the
test statistic and p-value.

Using Python, the f_oneway() function is provided as part of the scipy library, and this function provides
both the test statistic and p-value for a one-way ANOVA hypothesis test.

The syntax is to call the function with the data arrays as arguments, as in:

f_oneway(Array1, Array2, Array3, …)

The function returns both the F test statistic and the p-value for the one-way ANOVA hypothesis test.

The details of this Python function are shown in Example 4.25.

Here is a step-by-step example to illustrate this ANOVA hypothesis testing process.

EXAMPLE 4.25

Problem

An airline manager claims that the average arrival delays for flights from Boston to Dallas are the same for
three airlines: Airlines A, B, and C. The following arrival delay data (in minutes) is collected on samples of
flights for the three airlines (Table 4.18):
208 4 • Inferential Statistics and Regression Analysis

Airline Airline Airline C

A B
8 13 11
12 0 15
7 2 9
9 7 11
11 6 12
4 5 N/A

Table 4.18 Arrival Delay Data (in Minutes)

for Three Airlines

Use this sample data to test the claim that the average arrival delays are the same for three airlines: Airlines
A, B, and C. Use a level of significance of 0.05 for this analysis. Assume the samples are independent and
taken from approximately normal distributions and each population has approximately the same variance.

Solution

The first step in the hypothesis testing procedure is to write the null and alternative hypothesis based on
the claim.

For an ANOVA hypothesis test, the setup of the null and alternative hypotheses is shown here. Notice that
the claim mentions “the average arrival delays are the same for three airlines,” which corresponds to the
null hypothesis.

: All three population means are equal: [Claim]

: At least one population mean is different from the others.

The following Python program generates the corresponding F test statistic and p-value for this ANOVA
analysis:

PYTHON CODE

# import libraries
import numpy as np
from scipy.stats import f_oneway

# enter airline arrival data

AirlineA = np.array([8, 12, 7, 9, 11, 4])

AirlineB = np.array([13, 0, 2, 7, 6, 5])
AirlineC = np.array([11, 15, 9, 11, 12])

#f_oneway function returns both the test statistic and p-value

f_oneway(AirlineA, AirlineB, AirlineC)

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 4.4 • Analysis of Variance (ANOVA) 209

The resulting output will look like this:

F_onewayResult(statistic=4.388264306955828, pvalue=0.03314999857295516)

From this Python output, the test statistic is and the p-value is 0.033.

The final step in the hypothesis testing procedure is to come to a final decision regarding the null
hypothesis. This is accomplished by comparing the p-value with the level of significance. In this example,
the p-value is 0.033 and the level of significance is 0.05: since the p-value level of significance, the
decision is to “reject the null hypothesis.”

Conclusion: The decision is to reject the null hypothesis. The claim corresponds to the null hypothesis. This
scenario corresponds to the first row in Table 4.18 and thus the conclusion is: There is enough evidence to
reject the claim that the average arrival delays are the same for three airlines. This implies that at least one
of the means is different from the others.

Note: The ANOVA test method does not specify which mean is different from the others. Further statistical
analysis is needed to make this determination.
210 4 • Key Terms

Key Terms
alternative hypothesis a complementary statement regarding an unknown population parameter used in
hypothesis testing
analysis of variance (ANOVA) statistical method to compare three or more means and determine if the
means are all statistically the same or if at least one mean is different from the others
best-fit linear equation an equation of the form that provides the best-fit straight line to the
data points
bivariate data data collected on two variables where the data values are paired with one another
bootstrapping a method to construct a confidence interval that is based on repeated sampling and does not
rely on any assumptions regarding the underlying distribution
central limit theorem describes the relationship between the sample distribution of sample means and the
underlying population
confidence interval an interval where sample data is used to provide an estimate for a population
parameter
confidence level the probability that the interval estimate will contain the population parameter, given that
the estimation process on the parameter is repeated over and over
correlation a measure of association between two numeric variables
correlation analysis a statistical method used to evaluate and quantify the strength and direction of the
linear relationship between two quantitative variables
correlation coefficient a measure of the strength and direction of the linear relationship between two
variables
critical value z-score that cuts off an area under the normal curve corresponding to a specified confidence
level
dependent samples samples from one population that can be paired or matched to the samples taken from
the second population
dependent variable in correlation analysis, the variable being studied or measured; the dependent variable
is the outcome that is measured or observed to determine the impact of changes in the independent
variable
F distribution a skewed probability distribution that arises in statistical hypothesis testing, such as ANOVA
analysis
hypothesis testing a statistical method to test claims regarding population parameters using sample data
independent samples the sample from one population that is not related to the sample taken from the
second population
independent variable in correlation analysis, the variable that is manipulated or changed in an experiment
or study; the value of the independent variable is controlled or chosen by the experimenter to observe its
effect on the dependent variable
inferential statistics statistical methods that allow researchers to infer or generalize observations from
samples to the larger population from which they were selected
least squares method a method used in linear regression that generates a straight line fit to the data values
such that the sum of the squares of the residual is the least sum possible
level of significance ( ) the maximum allowed probability of making a Type I error; the level of significance
is the probability value used to determine when the sample data indicates significant evidence against the
null hypothesis
linear correlation a measure of the association between two variables that exhibit an approximate straight-
line fit when plotted on a scatterplot
margin of error an indication of the maximum error of the estimate
matched pairs samples from one population that can be paired or matched to the samples taken from the
second population
method of least squares a mathematical method to generate a linear equation that is the “best fit” to the

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 4 • Key Terms 211

points on the scatterplot in the sense that the line minimizes the differences between the predicted values
and observed values for y
modeling the process of creating a mathematical representation that describes the relationship between
different variables in a dataset; the model is then used to understand, explain, and predict the behavior of
the data
nonparametric methods statistical methods that do not rely on any assumptions regarding the underlying
distribution
null hypothesis statement of no effect or no change in the population
p-value the probability of obtaining a sample statistic with a value as extreme as (or more extreme than) the
value determined by the sample data under the assumption that the null hypothesis is true
parametric methods statistical methods that assume a specific form for the underlying distribution
point estimate a sample statistic used to estimate a population parameter
prediction a forecast for the dependent variable based on a specific value of the independent variable
generated using the linear model
proportion a measure that expresses the relationship between a part and the whole; a proportion
represents the fraction or percentage of a dataset that exhibits a particular characteristic or falls into a
specific category
regression analysis a statistical technique used to model the relationship between a dependent variable and
one or more independent variables
residual the difference between an observed y-value and the predicted y-value obtained from the linear
regression equation
sample mean a point estimate for the unknown population mean chosen as the most unbiased estimate of
the population
sample proportion chosen as the most unbiased estimate of the population, calculated as the number of
successes divided by the sample size:
sample statistic a numerical summary or measure that describes a characteristic of a sample, such as a
sample mean or sample proportion
sampling distribution a probability distribution of a sample statistic based on all possible random samples
of a certain size from a population or the distribution of a statistic (such as the mean) that would result from
taking random samples from the same population repeatedly and calculating the statistic for each sample
scatterplot (or scatter diagram) graphical display that shows values of the independent variable plotted on
the -axis and values of the dependent variable plotted on the -axis
standard error of the mean the standard deviation of the sample mean, calculated as the population
standard deviation divided by the square root of the sample size
standardized test statistic a numerical measure that describes how many standard deviations a particular
value is from the mean of a distribution; a standardized test statistic is typically used to assess whether an
observed sample statistic is significantly different from what would be expected under a null hypothesis
t-distribution a bell-shaped, symmetric distribution similar to the normal distribution, though the t-
distribution has “thicker tails” as compared to the normal distribution
test statistic a numerical value used to assess the strength of evidence against a null hypothesis, calculated
from sample data that is used in hypothesis testing
Type I error an error made in hypothesis testing where a researcher rejects the null hypothesis when in fact
the null hypothesis is actually true
Type II error an error made in hypothesis testing where a researcher fails to reject the null hypothesis when
the null hypothesis is actually false
unbiased estimator a statistic that provides a valid estimate for the corresponding population parameter
without overestimating or underestimating the parameter
variable a characteristic or attribute that can be measured or observed.
212 4 • Group Project

Group Project
Project A: Confidence Intervals
Conduct a survey of students in your class or at your school to collect data on the number of hours worked per
week by one or two predefined sociodemographic characteristics, such as gender, age, geographic
neighborhood of residence, first-generation college student, etc. As a group, create 90% confidence intervals
for the average number of hours worked for each category of students. Compare the confidence intervals and
come to any relevant conclusions for the average number of hours worked by each category of students.

Project B: Hypothesis Testing

As a group, develop a hypothesis for the proportion of white cars in your city. To collect sample data, go to
your school parking lot or a nearby parking lot of some kind and determine the sample proportion of white
cars. Then, use this data to conduct a hypothesis test for your original hypothesis.

Project C: Correlation and Regression Analysis

For each student, collect data on shoe length and person’s height. Create a scatterplot of this data and
calculate the correlation coefficient. Test the correlation coefficient for significance. If the correlation is
significant, develop a linear regression model to predict a person’s height based on shoe length.

As a second assignment on the same subject, students should research a certain model car, such as Honda
Accord or Toyota Camry. Search websites for used car prices for the selected model and record data
where is the age of the car and is the price of the car. Create a scatterplot of this data and calculate
the correlation coefficient. Test the correlation coefficient for significance. If the correlation is significant,
develop a linear regression model to predict a car’s price based on age of the vehicle.

Quantitative Problems
1. An automotive designer wants to create a 90% confidence interval for the mean length of a body panel on
a new model electric vehicle. From a sample of 35 cars, the sample mean length is 37 cm and the sample
standard deviation is 2.8 cm.
a. Create a 90% confidence interval for the population mean length of the body panel using Python.
b. Create a 90% confidence interval for the population mean length of the body panel using Excel.
c. Create a 95% confidence interval for the population mean length of the body panel using Python.
d. Create a 95% confidence interval for the population mean length of the body panel using Excel.
e. Which confidence interval is narrower, the 90% or 95% confidence interval?

2. A political candidate wants to conduct a survey to generate a 95% confidence interval for the proportion of
voters planning to vote for this candidate. Use a margin of error of 3% and assume a prior estimate for
the proportion of voters planning to vote for this candidate is 58%. What sample size should be used for
this survey?

3. A medical researcher wants to test the claim that the mean time for ibuprofen to relieve body pain is 12
minutes. A sample of 25 participants are put in a medical study, and data is collected on the time it takes
for ibuprofen to relieve body pain. The sample mean time is 13.2 minutes with a sample standard
deviation of 3.7 minutes.
a. Calculate the p-value for this hypothesis test using Python.
b. Calculate the p-value for this hypothesis test using Excel.
c. Test the researcher’s claim at a 5% level of significance.

4. A consumer group is studying the percentage of drivers who wear seat belts. A local police agency states
that the percentage of drivers wearing seat belts is at least 70%. To test the claim, the consumer group
selects a random sample of 150 drivers and finds that 117 are wearing seat belts.

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 4 • Quantitative Problems 213

a. Calculate the p-value for this hypothesis test using Python.

b. Calculate the p-value for this hypothesis test using Excel.
c. Use a level of significance of 0.10 to test the claim made by the local police agency.

5. A local newspaper is comparing the costs of a meal at two local fast-food restaurants. The newspaper
claims that there is no difference in the average price of a meal at the two restaurants. A sample of diners
at each of the two restaurants is taken with the following results:

Restaurant A: , ,
Restaurant B: , ,

a. Calculate the p-value for this hypothesis test using Python.

b. Calculate the p-value for this hypothesis test using Excel.
c. Use a level of significance of 0.10 to test the claim made by the newspaper. Assume population
variances are not equal.

6. A health official claims the proportion of men smokers is greater than the proportion of women smokers.
To test the claim, the following data was collected:

Men: ,
Women: ,
a. Calculate the p-value for this hypothesis test using Python
b. Calculate the p-value for this hypothesis test using Excel.
c. Use a level of significance of 0.05 to test the claim made by the health official.

7. A software company has been tracking revenues versus cash flow in recent years, and the data is shown in
the table below. Consider cash flow to be the dependent variable.

Revenues ($000s) Cash Flow ($000s)

212 81

239 84

218 81

297 99

287 91

Table 4.19 Software Co. Revenue vs. Cash Flow

a. Calculate the correlation coefficient for this data (all dollar amounts are in thousands) using Python.
b. Calculate the correlation coefficient using Excel.
c. Determine if the correlation is significant using a significance level of 0.05.
d. Construct the best-fit linear equation for this dataset.
e. Predict the cash flow when revenue is 250.
f. Calculate the residual for the revenue value of 239.

8. A human resources administrator calculates the correlation coefficient for salary versus years of
experience as 0.68. The dataset contains 10 data points. Determine if the correlation is significant or
not significant at the 0.05 level of significance.
214 4 • Quantitative Problems

9. A biologist is comparing three treatments of light intensity on plant growth and is interested to know if the
average plant growth is different for any of the three treatments.
Sample data is collected on plant growth (in centimeters) for the three treatments, and data is
summarized in the table below.
Use an ANOVA hypothesis test method with 0.05 level of significance.

Treatment A Treatment B Treatment C

4.3 3.9 2.8

3.7 4.1 2.9

3.1 3.6 3.5

3.4 3.5 3.9

4.1 4.3 4.4

4.0 4.4 4.3

N/A n/a 4.1

Table 4.20

a. Calculate the p-value for this hypothesis test using Python.

b. Determine if the average plant growth is different for any of the three treatments.

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 5
Time Series and Forecasting

Figure 5.1 Time series analysis involves the examination of data points collected at specific time intervals; it is crucial for identifying
trends and patterns that inform predictions and strategic decisions. (credit: modification of work "Bitcoin steigend" by Tim
Reckmann/Flickr, CC BY 2.0)

Chapter Outline
5.1 Introduction to Time Series Analysis
5.2 Components of Time Series Analysis
5.3 Time Series Forecasting Methods
5.4 Forecast Evaluation Methods

Introduction
The future can be very unpredictable. Wouldn’t it be wonderful to know whether a given stock price will rise or
fall in value over the next year, which baseball team will win the next World Series, or if it might rain on the
particular day that you happen to be planning to go to the beach? A manufacturer may want to know how the
demand for their products changes over time. Politicians would like to know how high their favorability with
voters will be on election day. While we cannot see the future, there may be patterns that point to certain
outcomes as being more likely than others. In this chapter we explore the concept of time series and develop
the necessary tools to discover trends and repeating patterns hidden within time series data to forecast future
values of the series and quantify the uncertainty of those predictions.

5.1 Introduction to Time Series Analysis

Learning Outcomes
By the end of this section, you should be able to:
• 5.1.1 Define time series data.
• 5.1.2 Identify examples of time series data in real-world applications.

Data can change over time, and it is important to be able to identify the ways that the data may change in
order to make reasonable forecasts of future data. Does the data seem to be steadily rising or falling overall?
Are there ups and downs that occur at regular intervals? Maybe there are predictable fluctuations in the data
216 5 • Time Series and Forecasting

that are tied closely to the seasons of the year or multiyear business cycles.

Time series analysis allows for the examination of data points collected or recorded at specific time intervals,
enabling the identification of trends, patterns, and seasonal variations crucial for making informed predictions
and decisions across a variety of industries. It is widely used in fields such as business, finance, economics,
environmental and weather science, information science, and many other domains in which data is collected
over time.

Some examples of the areas in which time series analysis is used to solve real-world problems include the
following:

• Forecasting and prediction. Making predictions about future (unknown) data based on current and
historical data may be the most important use of time series analysis. Businesses use such methods to
drive strategy decisions and increase future revenues. Policymakers rely on forecasting to predict
demographic changes that might influence elections and the need for public services.
• Risk management. Time series analysis can help to quantify risk. For example, insurance companies may
forecast trends that affect the number and total dollar amounts of claims homeowners may make in the
future, which directly affects insurance premiums.
• Anomaly detection. If data seems to deviate wildly from predictions, then this could point to a major
change in some feature of the data or uncover a hidden factor that will need to be analyzed more
carefully. For example, if a family’s spending patterns increase significantly beyond predicted levels, this
could indicate either a sudden increase in household earnings or potential fraud.
• Health care and epidemiology. Time series analysis is often used to monitor patient’s vitals, study how
cancer progresses in individuals from various populations, track disease outbreaks, and predict future
need for health care resources such as vaccines or additional beds in hospitals, among other things.

Time series analysis involves a number of statistical and computational techniques to identify patterns, make
predictions, or gain insights into the data. The basic steps in time series analysis closely follow the data science
cycle as described in What Are Data and Data Science? and are as follows:

1. Problem Identification/Definition. What is it that you need to know? Do you want to predict sales of a
product over the next few years? Are you interested in studying the patterns of sunspots over time? Is
your investment in a stock likely to lead to profit or loss?
2. Data Gathering. Once you have a question in mind, now you need data to analyze. This step can be very
time-consuming if a suitable dataset does not already exist. In the best-case scenario, others have already
collected data that you might be able to use. In the worst-case scenario, you would need to arrange for
data collection by surveys, experiments, observations, or other means. Note that data collection is covered
in some detail in Overview of Data Collection Methods.
3. Data Cleaning. Real-world data rarely comes in a form that is immediately able to be analyzed. Most
often, the data must be cleaned, which includes dealing with missing data in some way and formatting the
data appropriately so that a computer can understand it. This topic is covered in Web Scraping and Social
Media Data Collection.
4. Model Selection. The next step is to fit the data to a model. Indeed, you may find that you must create
numerous models and variations on those models before you are satisfied with the result.
5. Model Evaluation. This is perhaps the most important step. Any model that you create will be limited in
its usefulness if it is not accurate enough. The model should include some indication of how confident you
can be in its predictions. Moreover, when new observations become available, the model’s forecasts should
be checked against them and adjusted as necessary to better fit the data.

What Is a Time Series?

Any set of data that consists of numerical measurements of the same variable collected and organized
according to regular time intervals may be regarded as time series data. For example, see Table 5.1 on the

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 5.1 • Introduction to Time Series Analysis 217

S&P 500, an aggregate index of the top 500 publicly traded companies on the stock market, for the past
several years. Here, the variable is the S&P index value at the last trading day of the year (point-in-time data).

Year S&P Index at

Year-End
2013 1848.36
2014 2058.90
2015 2043.94
2016 2238.83
2017 2673.61
2018 2506.85
2019 3230.78
2020 3756.07
2021 4766.18
2022 3839.50
2023 4769.83

Table 5.1 S&P Index Values from 2013

through 2023 (source:
https://www.nasdaq.com/market-activity/
index/spx/historical)

While the table is informative, it is not particularly easy to use to find trends or make predictions. A
visualization would be better. Figure 5.2 displays the time series data using a time series chart (essentially a
line chart). Notice that while the general trend is increasing, there are also dips in the years 2018 and 2022.

Figure 5.2 Line Chart (or Time Series Chart) of the S&P 500 Index. The chart makes it easier to spot the general upward trend over
the past decade. (data source: adapted from S&P 500 [SPX] Historical Data)

The example shown in Figure 5.3 is a simple time series with only a single measure (S&P 500 index value)
tracked over time. As long as we keep in mind that this data represents yearly values of the S&P 500 index
starting in the year 2013, it is more efficient to consider the values alone as an ordered list.

1848.36, 2058.9, 2043.94, 2238.83, 2673.61, 2506.85, 3230.78, 3756.07, 4766.18, 3839.5, 4769.83

In mathematics, an ordered list of numbers is called a sequence. The individual values of the sequence are
called terms. An abstract sequence may be denoted by or . In both notations, represents the
index of each value of the sequence, while the latter notation also specifies the range of index values for the
218 5 • Time Series and Forecasting

sequence ( takes on all index values from 1 to ). That is,

We will use the standard term time series to refer to a sequence of time-labeled data and use the term
sequence when discussing the terms of the time series as an ordered list of values.

Not every sequence of data points is a time series, though. The set of current populations of the countries of
the world is not a time series because the data are not measured at different times. However, if we focused on
a single country and tracked its population year by year, then that would be a time series. What about a list of
most popular baby names by year? While there is a time component, the data is not numerical, and so this
would not fall under the category of time series. On the other hand, information about how many babies are
named “Jennifer” each year would constitute time series data.

Typically, we assume that time series data are taken at equal time intervals and that there are no missing
values. The terms of a time series tend to depend on previous terms in some way; otherwise, it may be
impossible to make any predictions about future terms.

Time Series Models

A time series model is a function, algorithm, or method for finding, approximating, or predicting the values of
a given time series. The basic idea behind time series models is that previous values should provide some
indication as to how future values behave. In other words, there is some kind of function that takes the
previous values of the time series as input and produces the next value as output:

However, in all but the most ideal situations, a function that predicts the next value of the time series with
perfect accuracy does not exist. Random variation and other factors not accounted for in the model will
produce error, which is defined as the extent to which predictions differ from actual observations. Thus, we
should always incorporate an error term (often denoted by the Greek letter , called “epsilon”) into the model.
Moreover, instead of expecting the model to produce the next term exactly, the model generates predicted
values. Often, the predicted values of a times series are denoted by to distinguish them from the actual
values . Thus,

In Time Series Forecasting Methods and Forecast Evaluation Methods, we will delve into the details of building
time series models and accounting for error.

Time Series Forecasting

Typically, the goal of time series analysis is to make predictions, or extrapolations, about future values of the
time series, a process known as forecasting. As a general rule, the accuracy of a forecast decreases as
predictions are made further into the future. When future predictions become no more accurate than tossing a
coin or rolling a die, then forecasting at the point or beyond becomes ineffective. In practice, time series
models are updated regularly to accommodate new data.

Depending on the situation and the nature of the data, there are many different ways to forecast future data.
The simplest of all methods, which is known as the naïve or flat forecasting method, is to use the most
recent value as the best guess for the next value. For example, since the S&P 500 had a value of 3,839.5 at the
end of 2022, it is reasonable to assume that the value will be relatively close to 3,839.5 at the end of 2023.
Note, this would correspond to the time series model, . The naïve method has only limited use in
practice.

Instead of using only the last observed value to predict the next one, a better approach might be to take into
consideration a number of values, to find the estimate . One might average the last

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 5.1 • Introduction to Time Series Analysis 219

values together (for some predefined value of ). This is known as a simple moving average, which will be
defined explicitly in Components of Time Series Analysis. For now, let’s illustrate the idea intuitively. Suppose
we used the average of the most recent terms to estimate the next term. The time series model would
be:

Based on the data in Table 5.1, the prediction for the S&P index value at the end of 2023 would work out as
follows.

Another simple method of forecasting is to fit the data to a linear regression model and then use the
regression model to predict future values. (See Linear Regression for details on linear regression.) Linear
regression does a better job at capturing the overall direction of the data compared to using only the last data
point. On the other hand, linear regression will not be able to model more subtle structures in the data such as
cyclic patterns. Moreover, there is a hidden assumption that the data rises or falls more or less uniformly
throughout the period we would like to predict, which is often not a valid assumption to make.

EXAMPLE 5.1

Problem

Find a linear regression model for the data from Table 5.1 and use it to forecast the value of the S&P at the
end of the years 2024 and 2025.

Solution

Using standard statistical software, the linear regression is found to be , where is

the year. Alternatively, in Excel, the regression line can be added to the line graph using the “Trendline”
feature, with option “Linear.” A graph of the regression line is shown in Figure 5.3.

Figure 5.3 Line Chart of the S&P 500 Index with the Linear Regression (data source: adapted from S&P 500 [SPX] Historical Data)

The forecast for the end of year 2024 is .

Similarly, the prediction for 2025 is .

In this chapter, we will develop more sophisticated tools that can detect patterns that averages or linear
models simply cannot find, including autoregressive models, moving averages, and the autoregressive
220 5 • Time Series and Forecasting

integrated moving average (ARIMA) model. However, creating a fancy model for time series data is only part of
the process. An essential part of the process is testing and evaluating your model. Thus, we will also explore
measures of error and uncertainty that can determine how good the model is and how accurate its forecasts
might be.

Examples of Time Series Data

Time series data is typically measured or observed at regular time intervals, such as daily, weekly, monthly, or
annually. While we do hope to find some structure, pattern, or overall trend in the data, there is no
requirement that time series data follows a simple, predictable pattern. Thus, we should always be careful
when using any statistical or predictive models to analyze time series data. Regular validation and testing of
the chosen models against new data are essential to ensure their reliability and effectiveness, which are
concepts that we will explore in later sections.

Time series data could represent short-term, frequent observations, such as minute-by-minute monitoring of
stock prices. It makes sense to measure stock prices at very short time intervals because they tend to be so
volatile. Data is considered to be volatile or displaying high volatility if the individual data points show
significant fluctuations from the mean, typically due to factors that are difficult to analyze or predict. Volatility
can be measured using statistics such as variance and standard deviation; however, it is important to realize
that even the level of volatility can change over time. Measuring data at more frequent intervals does help to
reduce or control volatility, but it is still difficult to forecast volatile data to make future predictions.

Other sets of data represent more long-term measurements. For example, meteorologists may collect weather
data, including temperature, atmospheric pressure, rainfall, wind speed and direction, in a particular location
on a daily basis. Over multiple years, seasonal patterns emerge. Time series analysis may be used to pick up
on the seasonal variations and then, after taking those variations into account, may find that the overall trend
for temperatures is rising or falling in the long term.

Sales data may be measured weekly or monthly. This kind of data is useful in identifying peak sales periods
and slumps when customers are not buying as much. Important business decisions are often driven by
analysis of time series data.

Finally, very long-term time series may be useful in the sciences. Monitoring levels of atmospheric carbon over
time and comparing these measurements with the levels found by extracting ice cores from Antarctica can
demonstrate a statistically significant change to long-term cycles and patterns.

Working with and Visualizing Time Series Data in Excel

You may recall from What Are Data and Data Science? that spreadsheet applications are very well suited for
basic analysis and visualization of time series data. Simply create two columns, one for the time periods and
the other for the data. Highlight both columns (together with their headings) and insert a line chart using the
1
“Recommended Charts” feature in Excel , resulting in a chart such as the one shown in Figure 5.4.

1 Microsoft Excel for Microsoft 365

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 5.1 • Introduction to Time Series Analysis 221

Figure 5.4 Using Excel to Create a Line Chart. Instead of using “Recommended Charts,” you could also choose line chart from the
panel of choices located on the same tab. (Used with permission from Microsoft)

Working with and Visualizing Time Series Data in Python

In Python, the pandas library (https://openstax.org/r/pydata) is incredibly useful for reading in CSV files and
managing them as data structures called DataFrames. It also includes a simple command for visualizing the
time series, plot(). Here is how to create a line chart of the daily values of the S & P 500 Index from 2014
through 2024 from the dataset SP500.csv (https://openstax.org/r/SP500).

PYTHON CODE

import pandas as pd
import matplotlib.pyplot as plt
import matplotlib.ticker as ticker

# Read the CSV file into a Pandas DataFrame

df = pd.read_csv('SP500.csv')

# Create a plot
fig, ax = plt.subplots()
df.plot(ax=ax)

# Use FuncFormatter to add commas to the y-axis

ax.yaxis.set_major_formatter(ticker.FuncFormatter(lambda x, pos:
'{:,}'.format(int(x))))
222 5 • Time Series and Forecasting

# Display the plot

plt.show()

The resulting output will look like this:

Notice that the simple plot feature did not label the or axes. Moreover, the x-axis does not show actual
dates, but instead the number of time steps. For simple visualizations that you do not intend to share with a
wider audience, this may be ok, but if you want to create better-looking and more informative graphs, use a
library such as matplotlib.pyplot (https://openstax.org/r/matplotlib). In the next set of Python code, you will
see the same dataset visualized using matplotlib. (Note that there is a line of code that uses the
to_datatime() command. Dates and times are notoriously inconsistent from dataset to dataset, and
software packages may not interpret them correctly without a little help.)

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for visualizations
from matplotlib.ticker import FuncFormatter ## formatting Y-axis values

# Read the CSV file into a Pandas DataFrame

df = pd.read_csv('SP500.csv')

# Convert the 'DATE' column to datetime format

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 5.1 • Introduction to Time Series Analysis 223

df['Date'] = pd.to_datetime(df['Date'], errors='coerce')

# Function to format the Y-axis values

def y_format(value, tick_number):
return f'{value:,.0f}'

# Plotting the time series data using Matplotlib

plt.figure(figsize=(10, 6))
plt.plot(df['Date'], df['SP500'], marker='', linestyle='-', color='b')
plt.title('S&P 500 Time Series')
plt.xlabel('Date')
plt.ylabel('S&P 500 Value')
plt.grid(True)

# Apply the formatter to the Y-axis

plt.gca().yaxis.set_major_formatter(FuncFormatter(y_format))

plt.show()

The resulting output will look like this:

224 5 • Time Series and Forecasting

5.2 Components of Time Series Analysis

Learning Outcomes
By the end of this section, you should be able to:
• 5.2.1 Define the trend curve of a time series.
• 5.2.2 Define and identify seasonal and cyclic variations in time series data.
• 5.2.3 Discuss how noise and error affect a time series.

Time series data may be decomposed, or broken up into several key components. There may be an overall
direction (up or down) that the data seems to be following, also known as the trend. Cycles and seasonal
patterns may be present. Finally, noise or random variation can often be separated from the rest of the data.
Time series analysis begins with identifying and extracting the components that contribute to the structure of
the data.

Summarizing, the four main components of a time series are defined as follows:

1. Trend. The long-term direction of time series data in the absence of any other variation.
2. Cyclic component. Large variations in the data that recur over longer time periods than seasonal
fluctuations but not with a fixed frequency.
3. Seasonal component (often referred to as seasonality). Variation in the data that occurs at fixed time
periods, such as every year in the same months or every week on the same days.
4. Noise/Random Error. Random, unpredictable variations that occur in the time series that cannot be
attributed to any of the other components previously listed. (Note, the term “random” is not the same as
statistically independent.)

In practice, the cyclic component is often included with the trend, which is known as the trend-cycle
component, since the cyclic component cannot be predicted in the same way that a seasonal component
might be. Thus, time series data may be considered to be made up of three components: the trend (or trend-
cycle) component, the seasonal component (or components), and noise or random error. Indeed, you might
consider that trend, seasonal, and noise components are three separate time series that all contribute to the
time series data. Although we still want to think of each component as a sequence of values, it is customary to
drop the parentheses in the notation. Thus, the time series will be denoted simply by rather than , and
the three components will be denoted in a similar way.

Now the ways in which the components are combined in a time series analysis varies. There are additive
decompositions, multiplicative decompositions, and hybrid decompositions.

In a simple additive decomposition, the time series is decomposed into the sum of its three components,
for the trend, for the seasonal variation, and for the error term, as shown:

In a strictly multiplicative decomposition, the time series is decomposed into the product of its components
(which will look quite different from their additive counterparts, and so capital letters are used to distinguish
them).

Finally, a hybrid decomposition in which the trend-cycle and seasonal components are multiplied while the
error term remains as an additive component is often useful. In this case, we might write:

Multiplicative and hybrid decompositions can be more useful if the variation above and below the trend curve
seems to be proportional to the level of the trend itself. In other words, when the trend is higher, the variation
around the trend is also larger. We will focus only on additive decomposition in this text. In fact, there is a

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 5.2 • Components of Time Series Analysis 225

simple transformation using properties of logarithms that changes a strictly multiplicative decomposition into
an additive one as long as all of the components consist of positive values.

Note that regression methods may be used in conjunction with decomposition. This section will cover the
fundamentals of decomposition and regression for time series analysis.

The Trend Curve and Trend-Cycle Component

As previously defined, the trend is the direction that the data follows when variations such as seasonal ups and
downs and random noise and error are ignored. The trend curve (or trendline) models the trend by a line or
curve, representing something like a mean value for the time series in any given time frame. By this definition,
the linear regression shown in Example 5.1 would be a trend curve for the S&P 500 Index values. If there is no
significant rise or fall in the long-term (that is, only short-term fluctuations or patterns exist), then the trend
may be estimated by a constant called the level, which is the mean of all the time series data.

Visualizing a Trend Curve

There is no single agreed-upon approach to finding the trend of a time series. The mechanics of isolating a
trend curve or trend-cycle component are covered in detail in Time Series Forecasting Methods. For now, we
shall see by example what a trend curve might look like in a dataset.

Figure 5.5 shows the monthly consumption of coal for generating electricity in the United States from 2016
through 2022, as provided in the dataset MonthlyCoalConsumption.xlsx (https://openstax.org/r/
spreadsheetsd1j) (source: https://www.statista.com/statistics/1170053/monthly-coal-energy-consumption-in-
the-us/ (https://openstax.org/r/statistics). Note: The data was cleaned in the following ways: Month converted
to a standard date format from string format; Value converted to numerical data from string format.)

Figure 5.5 Monthly Consumption of Coal for Electricity Generation in the United States from 2016 to 2022, in 1000s of Tons (data
source: https://www.statista.com/statistics/1170053/monthly-coal-energy-consumption-in-the-us/)

Although there are numerous ups and downs, there is clearly an overall trajectory of the data. If you were
given the task to draw a curve that best captures the underlying trend, you might draw something like the
226 5 • Time Series and Forecasting

curve shown in Figure 5.6. (This is what we refer to as a trendline or trend curve.)

Figure 5.6 Monthly Consumption of Coal for Electricity Generation in the United States from 2016 to 2022, in 1000s of Tons with
Trend Curve Shown (data source: https://www.statista.com/statistics/1170053/monthly-coal-energy-consumption-in-the-us/)

Trendline in Excel
Excel has some built-in features that make it easy to include trend curves directly onto the graph of a time
series. First, make a line graph of the data in the same way as shown in Introduction to Time Series Analysis.
(Note: If “Recommended Charts” does not display the type of chart that you want, you can click on the “All
Charts” tab and choose another. For Figure 5.7, we chose the line chart rather than the default column chart.)
Next, you can click on “Add Chart Element” in the “Chart Design” area of Excel. One of the options is “Trendline”
(see Figure 5.7). To get a trendline like the one in Figure 5.6, select “More Options” and adjust the period of the
trendline to 12. After adding the trendline, you can change its color and design if you wish.

Figure 5.7 Adding a Trendline to a Line Chart in Excel (Used with permission from Microsoft)

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 5.2 • Components of Time Series Analysis 227

Seasonal Variations
We’ve seen that seasonality, or seasonal variations, are predictable changes in the data occurring at regular
intervals. The smallest interval of time at which the pattern seems to repeat (at least approximately so) is
called its period.

For example, suppose you live in a temperate climate in the northern hemisphere and you record the
temperature every day for a period of multiple years. You will find that temperatures are warmer in the
summer months and colder in the winter months. There is a natural and predicatable pattern of rise and fall
on a time scale that repeats every year. This is a classic example of seasonal variation with period 1 year.

However, the period of seasonal variation may be much longer or much shorter than a year. Suppose that you
record temperatures near your home every hour for a week or so. Then you will notice a clear repeating cycle
of rising and falling temperatures each day—warmer in the daytime and colder each night. This daily cycle of
rising and falling temperatures is also a seasonal variation in the time series of period 24 hours. Indeed, any
given time series may have multiple seasonal variation patterns at different periods.

EXAMPLE 5.2

Problem

Walt’s Water Adventures is a local company that rents kayaks and canoes for river excursions. Due to mild
winters in the area, WWA is able to rent these items year-round. Quarterly revenues from rentals were
recorded for three consecutive years and also shown in Table 5.2. Is there a clear seasonal variation in the
dataset, and if so, what is the period of the seasonal variation? When do the high points and low points
generally occur within each seasonal pattern?

Quarter Revenues
($)
2021 Spring 1799
2021 Summer 3304
2021 Fall 1279
2021 Winter 999
2022 Spring 2284
2022 Summer 3459
2022 Fall 1964
2022 Winter 1594
2023 Spring 2704
2023 Summer 3849
2023 Fall 2131
2023 Winter 1939

Table 5.2 Quarterly Revenues for Kayak

and Canoe Rentals

Solution

The period is 1 year, or 4 quarters, with high values occurring in summer of each year and low values
occurring in winter of each year as shown in Figure 5.8.
228 5 • Time Series and Forecasting

Figure 5.8 Quarterly Revenues for Kayak and Canoe Rentals

Noise and Random Variation

All data is noisy. There are often complex factors that affect data in ways that are difficult or impossible to
predict. Even if all factors could be accounted for, there will inevitably be some error in the data due to
mistakes, imprecise measurements, or even how the values are rounded.

Noise shows up in time series data as small random ups and downs without an identifiable pattern. When
visualizing the time series, noise is the component of the data that makes the line graph look jagged. In the
absence of noise or random variation, the plot of a time series would look fairly smooth.

In a time series, once the trend, cyclic variation, and seasonal variation are all quantified, whatever is “left
over” in the data will generally be noise or random fluctuations. In other words, once the trend (or trend-cycle
component) and seasonal variation are accounted for, then the noise component is just the remaining
component:

In the real world, we rarely have access to the actual or series directly. Instead, almost all time series
forecast methods produce a model that tries to capture the trend-cycle curve and seasonal variation. The
residuals, which are the time series of differences between the given time series and the model, provide
a measure of the error of the model with respect to the original series. If the model is good, in the sense that it
captures as much of the predictable aspects of the time series as possible, then the residuals should give an
estimate of the noise component of the time series. Therefore, it is customary to use the same notation for
residuals as for the noise term. Thus,

The residuals should have the characteristics of a truly random time series, known as white noise, which has
the following key characteristics:

1. Constant zero mean. The mean should be close to zero anywhere in the series.

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 5.3 • Time Series Forecasting Methods 229

2. Constant variance. The variance should be approximately the same anywhere in the series. (Note:
Variance is defined in Measures of Variation.)
3. Uncorrelated. The sequence of values at one point in the series should have a correlation close to zero
when compared to any sequence of values of the same size anywhere else in the series. (Note: Correlation
is covered in Correlation and Linear Regression Analysis.)

In the definitions given, the phrase anywhere in the series refers to a sample of consecutive terms taken from
the series , which is also called a window. How many terms are included in a
window? That depends on the time series, but just keep in mind that the window should be large enough to
accurately reflect the mean and variance of nearby points while not being so large that it fails to detect actual
ups and downs present in the data. Statistical software can be used to check whether a time series has the
characteristics of white noise, and we will discuss the topic further in the next section. For now, check out
Figure 5.9, which displays a time series of white noise.

Figure 5.9 White Noise. White noise is a type of random noise. The mean is constantly near zero. Variance is pretty constant
everywhere in the series, close to a value of 1. There are no observable patterns that repeat.

5.3 Time Series Forecasting Methods

Learning Outcomes
By the end of this section, you should be able to:
• 5.3.1 Analyze a time series by decomposing it into its components, including trend, seasonal and
cyclic variation, and residual noise.
• 5.3.2 Compute various kinds of moving averages, weighted moving averages, and related
smoothing techniques.
• 5.3.3 Describe the ARIMA procedure and how autocorrelation functions can be used to find
appropriate parameters.
• 5.3.4 Use ARIMA to make forecasts, with the aid of Python.

This section focuses on analysis of a time series into its components for the purpose of building a robust
model for forecasting. Although much of the analysis can be done by hand, numerous computer software
applications have been developed to handle this task. Ultimately, we will see how Python can be used to
decompose a time series and create a general-purpose model called the autoregressive integrated moving
average model (commonly known as ARIMA) to make forecasts.

Detrending the Data and Smoothing Techniques

Detrending a time series refers to the process of separating the underlying trend component from the time
230 5 • Time Series and Forecasting

series as a whole through one of two complementary operations: isolating the trend and then removing it or
smoothing out the trend leaving only the seasonal and error components. Methods that reduce the error term
and flatten out seasonal variations result in a trend-cycle component that still closely follows the long-term
ups and downs in the time series. In this case, the other components of the time series can be found by
removing the trend component:

On the other hand, there are detrending methods that transform the data into a new time series with a
trendline closer to a constant line at the level of 0. In other words, after applying such a transformation, the
new time series, , would consist of only the seasonal and noise components:

Common methods for isolating or removing the trend or trend-cycle component include the following:

1. Simple moving average (SMA). The simple moving average (SMA) is found by taking the average
(arithmetic mean) of a fixed number of consecutive data points. This has the effect of smoothing out
short-term variations in the data and isolating the trend. If the data has seasonal variation, then an SMA of
the same length can effectively remove the seasonal component completely—there is more about this in
Time Series Forecasting Methods.
2. Weighted moving average (WMA). There are several variations on the moving average idea, in which
previous terms of the series are given different weights, thus termed weighted moving average (WMA).
One of the most common weighted moving averages is the exponential moving average (EMA), in which
the weights follow exponential decay, giving more recent data points much more weight than those
further away in time. These techniques are more often used in forecasting as discussed later in this
section, but they may also be employed as a smoothing method to isolate a trend in the data.
3. Differencing. The (first-order) difference of a time series is found by differencing, or taking differences of
consecutive terms—that is, the nth term of the difference would be . If the original time series
had a linear trend, then the difference would display a relatively constant trend with only noise and
seasonal variation present. Similarly, the difference of the difference, or second-order difference, can
transform a quadratic trend into a constant trend. Higher-order polynomial trends can be identified using
higher-order differences. Thus, we can use differencing to check for the overall trend of a certain type
(linear, quadratic, etc.) while at the same time removing the original trend from the time series.
4. Regression. As mentioned in Example 5.1, linear regression may be applied to a time series that seems to
display a uniform upward or downward trend. Using differencing to identify whether there is a trend of
some particular order, then linear, quadratic, or higher-order polynomial regression could be used to find
that trend.
5. Seasonal-Trend decomposition using LOESS (STL). Seasonal-Trend decomposition using LOESS (STL) is
a powerful tool that decomposes a time series into the trend-cycle, seasonal, and noise components. Later
in this section we will find out how to perform STL using Python. (Note: LOESS is a regression technique
the fits a low-order polynomial—typically linear or quadratic—to small portions of the data at a time. A full
understanding of LOESS is not required for using STL.)

There are, of course, more complex methods for analyzing and isolating the trends of time series, but in this
text we will stick to the basics and make use of technology when appropriate.

Simple Moving Averages (SMA)

Recall that we use the term window to refer to consecutive terms of a time series. In what follows, assume that
the size of the window is a constant, . Given a time series with values , that is, a sequence
, the simple moving average with window size is defined as a new series with
values given by the formula

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 5.3 • Time Series Forecasting Methods 231

This formula is not as difficult as it looks. Just think of it as the average of the last terms. For example, given
the sequence (5, 4, 2, 6, 2, 3, 1, 7), the SMA of length 4 would be found by averaging 4 consecutive terms at a
time. Note that the first term of the SMA is because at least 4 terms are needed in the average.

Term :

Term :

Term :

Term :

Term :

Thus, the SMA of length 4 is the sequence (4.25, 3.5, 3.25, 3, 3.25). Note how the values of the SMA do not jump
around as much as the values of the original sequence.

The number of terms to use in a simple moving average depends on the dataset and desired outcome. If the
intent is to reduce noise, then a small number of terms (say, 3 to 5) may be sufficient. Sometimes
inconsistencies in data collection can be mitigated by a judicious use of SMA. For example, suppose data is
collected on the number of walk-in customers at the department of motor vehicles, which only operates
Monday through Friday. No data is collected on the weekends, while the number of walk-ins on Mondays may
be disproportionately high because people have had to wait until Monday to use their services. Here, an SMA
of 7 days would smooth out the data, spreading the weekly walk-in data more evenly over all the days of the
week.

EXAMPLE 5.3

Problem

Find the simple moving average of window size 3 for the data from Table 5.1 and compare with the original
line graph.

Solution

The SMA will begin at index .

232 5 • Time Series and Forecasting

The SMA is graphed together with the original time series in Figure 5.10.

Figure 5.10 Line Chart of the S&P 500 Index Together with the Simple Moving Average of Length 3 (data source: adapted from
S&P 500 [SPX] Historical Data)

Simple moving averages provide an easy way to identify a trend-cycle curve in the time series. In effect, the
SMA can serve as an estimate of the component of the time series. In practice, when using SMA to isolate
the trend-cycle component, the terms of the SMA are centered, which means that when computing the terms
of the SMA, , the term shows up right in the middle of the window, with the same number of terms to the
left and to the right.

For example, the SMA found in Example 5.3 may be shifted so that . This has the effect of
shifting the index of the SMA terms back 1 so that the SMA begins at index .

This procedure works well when the window size is odd, but when it is even, a common practice is to compute
two SMAs in which is very nearly in the middle of the sequence and then average their results. For example,
using the same data as in Example 5.3, if we wanted to compute a centered SMA of length 4, then the first
term would be , and we would find two averages.

The average of the two averages is equivalent to the following more efficient formula. First consider the
previous example.

This suggests a general pattern for even window sizes. In summary, we have two closely related formulas for

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 5.3 • Time Series Forecasting Methods 233

centered SMA, depending on whether is even or odd.

Of course, there are functions in statistical software that can work out the centered SMA automatically for you.

Differencing
In mathematics, the first-order difference of a sequence is another sequence,
denoted , consisting of the differences of consecutive terms. That is,

Note that there is one fewer term in the difference compared to the original time series .
Differencing has the effect of leveling out a uniform upward or downward trend without affecting other factors
such as seasonal variation and noise.

Moreover, the average (arithmetic mean) of the terms of difference series measures of the rate of change of
the original time series, much as the slope of the linear regression does. (Indeed, if you have seen some
calculus, you might notice that there is a strong connection between differencing and computing the
derivative of a continuous function.)

EXAMPLE 5.4

Problem

Find the first-order difference time series for the data from Table 5.1 and compare with the original line
graph. Find the average of the difference series and compare the value to the slope of the linear regression
found in Example 5.1.

Solution

Since the original time series from Table 5.1 has terms, the difference will have only 9 terms, as
shown in Table 5.3.

Term n S&P Index Term of

Term
1 1848.36 N/A
2 2058.9
3 2043.94
4 2238.83
5 2673.61
6 2506.85
7 3230.78

Table 5.3 First-Order Difference Time Series for the Data in Table 5.1 (source:
adapted from https://www.nasdaq.com/market-activity/index/spx/historical)
234 5 • Time Series and Forecasting

Term n S&P Index Term of

Term
8 3756.07
9 4766.18
10 3839.5
11 4769.83

Table 5.3 First-Order Difference Time Series for the Data in Table 5.1 (source:
adapted from https://www.nasdaq.com/market-activity/index/spx/historical)

Figure 5.11 shows the graph of the original data together with its difference series.

Figure 5.11 Comparison of S&P Index Values and Their Difference Series (data source: adapted from S&P 500 [SPX] Historical
Data)

The average value of is:

Comparing with the slope of the linear regression, which is about 304 (recall Example 5.1), we find the two
values are relatively close to each other.

Differencing can be used to check whether a time series trend curve is essentially linear, quadratic, or
polynomial of higher order. First, we need to recall a definition from algebra that is typically applied to
polynomial functions but can also be applied to sequences. If a sequence is given by a polynomial formula
of the form

where is a whole number, each of the coefficients (for ) is a constant, and the leading
term is nonzero ( ), then the sequence has order or degree . (Order or degree refers to the number of
terms or lags used in a model to describe the time series.)

For example, any sequence of the form has order 1 (and may be called linear). A sequence of the

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 5.3 • Time Series Forecasting Methods 235

form has order 2 (and is called quadratic). Quadratic data fits well to a parabola, which
would indicate a curving trend in the data.

If a sequence has order , then the difference sequence has order . If the original
sequence already is of order 0, which means the sequence is a constant sequence (all terms being the same
constant), then the difference sequence simply produces another constant sequence (order 0) in which every
term is equal to 0. This important result can be proved mathematically, but we will not present the proof in this
text.

As an example, consider the sequence , which has order 1, since you can find the
values using the formula . The difference sequence is , which is a constant
sequence, so it has order 0. Notice that taking the difference one more time yields the constant 0 sequence,
, and taking further differences would only reduce the number of terms, but each
term would remain at the value 0. (For simplicity, we will assume that there are always enough terms in a
sequence so that the difference is also a non-empty sequence.)

The second-order difference, , or difference of the difference, would reduce the order of
an -order sequence twice to if or to the constant zero sequence if . In general, a -order
difference, defined by , reduces the order of an -order sequence to if or to
order 0 otherwise. With a little thought, you may realize that we now have a simple procedure to determine
the order of a sequence that does not require us to have the formula for in hand.

If a sequence has a well-defined order (in other words, there is a polynomial formula that is a good model
for the terms of the sequence, even if we do not know what that formula is yet), then the order is the
smallest whole number such that the -order difference, , is equal to either a constant 0 sequence or
white noise.

EXAMPLE 5.5

Problem

Determine the order of the sequence (10, 9, 6, 7, 18, 45, 94, 171) using differencing.

Solution

Let stand for the given sequence.

First-order difference:

Second-order difference:

Third-order difference:

Fourth-order difference:

The given sequence has order 3 since the -order difference resulted in all zeros.

We cannot hope to encounter real-world time series data this is exactly linear, quadratic, or any given degree.
Every time series will have some noise in addition to possible seasonal patterns. However, the trend-cycle
curve may still be well approximated by a polynomial model of some order.

SMA and Differencing in Excel

Excel can easily do simple moving averages and differencing. The ability to write one equation in a cell and
then drag it down so that it works on all the rows of data is a very powerful and convenient feature. By way of
example, let’s explore the dataset MonthlyCoalConsumption.xlsx (https://openstax.org/r/spreadsheetsd1j).
236 5 • Time Series and Forecasting

First, you will need to save the file as an Excel worksheet, as CSV files do not support equations.

Let’s include a centered 13-term window SMA (see Figure 5.12). In cell C8, type “=AVERAGE(B2:B14)” as shown
in Figure 5.12. Note: There should be exactly 6 rows above and 6 rows below the center row at which the
formula is entered.

Figure 5.12 Screenshot of a 13-term Excel Window SMA (Used with permission from Microsoft)

Next, click on the square in the lower right corner of cell C8 and drag it all the way down to cell C173, which is 6
rows before the final data value. Column C now contains the SMA time series for your data, as shown in Figure
5.13.

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 5.3 • Time Series Forecasting Methods 237

Figure 5.13 Screenshot Showing the SMA Time Series in Column C (Used with permission from Microsoft)

You can generate the graph of the time series and the SMA together, which is shown in Figure 5.14. Compare
your computed SMA with the trendline created by Excel in Figure 5.7.

Figure 5.14 Monthly Consumption of Coal for Electricity Generation in the United States from 2016 to 2022. The SMA of window
length 13 has been added to the graph in orange. (data source: https://www.statista.com/statistics/1170053/monthly-coal-energy-
consumption-in-the-us/)
238 5 • Time Series and Forecasting

Let’s now work out the first-order difference. The idea is very similar. Put the formula for the difference, which
is nothing more than “=B3-B2,” into cell D3, as in Figure 5.15.

Figure 5.15 Screenshot of Excel Showing Formula for Difference in Column D (Used with permission from Microsoft)

Then drag the formula down to the end of the column. The result is shown in Figure 5.16.

Figure 5.16 Screenshot of Excel Showing Difference in Column D (Used with permission from Microsoft)

If you need to compute the second-order differences, just do the same procedure to find the difference of
column D. Higher-order differences can easily be computed in the analogous way.

SMA and Differencing in Python

Computing an SMA in Python takes only a single line of code. Here is how it works on the Coal Consumption
dataset (found in MonthlyCoalConsumption.xlsx (https://openstax.org/r/spreadsheetsd1j)), using a window
size of 12. (Before, we used a window of 13 because odd-length windows are easier to work with than even-
length ones. However, Python easily handles all cases automatically.) The key here is the function rolling()
that creates a DataFrame of rolling windows of specified length. Then the mean() command computes the

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 5.3 • Time Series Forecasting Methods 239

average of each window of data. Computing the first-order difference is just as easy, using the diff()
command.

PYTHON CODE

# Import libraries
import pandas as pd # for dataset management
import matplotlib.pyplot as plt # for visualizations
from matplotlib.ticker import MaxNLocator, FuncFormatter # for graph formatting and
y-axis formatting
import matplotlib.dates as mdates # for date formatting

# Read the Excel file into a Pandas DataFrame

df = pd.read_excel('MonthlyCoalConsumption.xlsx')

# Convert 'Month' column to datetime format

df['Month'] = pd.to_datetime(df['Month'], format='%m/%d/%Y')

# Calculate a simple moving average with a window size of 12

df['SMA'] = df['Value'].rolling(window=12).mean()

# Calculate the first-order difference

df['Diff'] = df['Value'].diff()

# Function to format the Y-axis values

def y_format(value, tick_number):
return f'{int(round(value)):,}'

# Create the plot

plt.figure(figsize=(12, 6))

# Plot the time series, SMA, and difference

plt.plot(df['Month'], df['Value'], marker='', linestyle='-', color='b',
label='Value')
plt.plot(df['Month'], df['SMA'], marker='', linestyle='-', color='r', label='SMA')
plt.plot(df['Month'], df['Diff'], marker='', linestyle='-', color='g',
label='Diff')

# Set the x-axis limits to start from the first date and end at the maximum date in
the data
plt.xlim(pd.to_datetime('01/01/2016', format='%m/%d/%Y'), df['Month'].max())

# Format the x-axis to show dates as MM/DD/YYYY and set the locator for a fixed
number of ticks
ax = plt.gca()
240 5 • Time Series and Forecasting

ax.xaxis.set_major_formatter(mdates.DateFormatter('%m/%d/%Y'))
ax.xaxis.set_major_locator(MaxNLocator(nbins=12)) # Set the number of ticks to a
reasonable value

# Manually set the rotation of date labels to 45 degrees

plt.xticks(rotation=45)

# Title and labels

plt.title('Monthly Consumption of Coal for Electricity Generation in the United
States from 2016 to 2022')
plt.xlabel('Month')
plt.legend()

# Apply the formatter to the Y-axis

ax.yaxis.set_major_formatter(FuncFormatter(y_format))

plt.tight_layout() # Adjust layout to ensure labels fit well

plt.show()

The resulting output will look like this:

Analyzing Seasonality
Once the time series has been detrended using one of the methods already discussed (or other, more
sophisticated methods), what is left over should represent only the seasonality, or seasonal variation, , and
error term, .

How could we analyze and model ? Suppose there were no error term at all and so we are looking
at a time series with pure seasonal variation and no other factors. In this case, the component would look
like a repeating pattern, such as the pattern shown in Figure 5.17. As mentioned in Components of Time Series
Analysis, the time interval that it takes before the pattern completes once and begins to repeat is called the
period. In a purely seasonal component, we would expect , where is the period, for all values of .

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 5.3 • Time Series Forecasting Methods 241

Figure 5.17 Pure Seasonal Variation. The same pattern repeats after 64 time steps, and so the period is 64.

While it is easy to spot the repeating pattern in a time series that does not have noise, the same cannot be said
for the general case. There are several tools available for isolating the seasonal component of a detrended
time series.

Identifying the Period

First we need to identify the period of the seasonal data. The simplest method is to use prior knowledge about
the time series data, along with a visual inspection. Often, a seasonal pattern is exactly that—a pattern that
repeats over the course of one year. Thus, the period would be year (or 12 months, 52 weeks, 365 days,
etc., depending on the time steps of your time series). For example, even without detrending the data, it was
easy to identify a period of 4 quarters (1 year) in the data in Example 5.2.

If repetition of a seasonal pattern is not apparent from the data, then it may be discovered using standard
statistical measures such as autocorrelation. Autocorrelation is the measure of correlation between a time
series and the same time series shifted by some number of time steps. (Correlation and Linear Regression
Analysis discussed correlation between two sets of data. Autocorrelation is the same idea applied to the same
dataset with a shifted copy of itself.) The size of the shift is called the lag.

The autocorrelation function (ACF) measures the correlation at each lag starting with 0 or 1. Note, lag 0
always produces an autocorrelation of 1 since the time series is being compared to an exact copy of itself.
Thus, we are only interested in the correlation coefficient at positive lags. However, small lags generally show
high correlation with the original time series as well, simply because data measured within shorter time
periods are generally similar to each other. So, even if the ACF shows relatively large correlation at lags of 1, 2,
3, etc., there may not be a true seasonal component present. The positive lag corresponding to the first
significant peak, or autocorrelation value that is much larger than the previous values, may indicate a
seasonal component with that period.

Later, we will see how to compute ACF of a time series using Python, but first let’s explore further topics
regarding seasonal components.

Seasonally Adjusted Data

Once you have determined the period of the seasonal component, you can then extract from the time
series. As usual, there are a number of different ways to proceed.

Let’s assume that you have detrended the time series so that what remains consists of a seasonal component
and noise term:
242 5 • Time Series and Forecasting

Moreover, suppose that the period of is . Of course, with the noise term still present in the time series, we
cannot expect that holds, but it should be the case that for every . In other words, the
data should look approximately the same when shifted by time steps. Our job now is to isolate one complete
period of data that models the seasonal variation throughout the time series. In other words, we want to
produce an estimate that is exactly periodic ( , for all ) and models the underlying seasonal
component as closely as possible.

For any given index , we expect the data points to hover around the same
value or, in statistical language, to have rather low variance (much lower than the time series as a whole, that
is). So it seems reasonable to use the mean of this slice of data to define the value of . For simplicity, assume
that the time series has exactly data points (if not, then the data can be padded in an appropriate way).
Then the estimate for the seasonal component would be defined for by the formula

As usual, the formula looks more intimidating than the concept that it’s based upon. As previously mentioned,
this represents nothing more than the average of all the values of the time series that occur every time
steps.

Once is computed in the range , extend it by repeating the same values in each period until you
reach the last index of the original series . (Note: The noise term may now be estimated as the series
of residuals, , which will occupy our interest in Forecast Evaluation Methods.)

Finally, the estimate can then be used in conjunction with the original time series to smooth out the
seasonal variation. Note that essentially measures the fluctuations of observed data above or below the
trend. We expect the mean of to be close to zero in any window of time. Define the seasonally adjusted
data as the time series

A seasonally adjusted time series is closely related to the underlying trend-cycle curve, , though generally it
contains the noise and other random factors that does not generally include.

EXAMPLE 5.6

Problem

The revenue data from Walt’s Water Adventures (see Table 5.2) seems to display seasonality of period 4.
Using the level as the trend, detrend the data, compute the seasonal component , and find the
seasonally adjusted time series.

Solution

First, we need to detrend the data. The level is the average of all 12 observations. Using a calculator or
software, the level is found to be . Subtract to detrend the data (see Table 5.4). For
example, the first term of the detrended data would be .

There are a total of 12 observations, so there will be periods of size . Using the values
of in the formula for , we find:

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 5.3 • Time Series Forecasting Methods 243

Then repeat this block of 4 values as needed to obtain the entire seasonal component. Finally, the
seasonally adjusted time series is the difference between the observed data and seasonal component (see
Table 5.4).

k Quarter Revenues Detrended Seas. Comp. Seasonally

Adj.

1 2021 Spring 1799 −476.42 −13.08 1812.08

2 2021 Summer 3304 1028.58 1261.92 2042.08
3 2021 Fall 1279 −996.42 −484.08 1763.08
4 2021 Winter 999 −1276.42 −764.75 1763.75
5 2022 Spring 2284 8.58 −13.08 2297.08
6 2022 Summer 3459 1183.58 1261.92 2197.08
7 2022 Fall 1964 −311.42 −484.08 2448.08
8 2022 Winter 1594 −681.42 −764.75 2358.75
9 2023 Spring 2704 428.58 −13.08 2717.08
10 2023 Summer 3849 1573.58 1261.92 2587.08
11 2023 Fall 2131 −144.42 −484.08 2615.08
12 2023 Winter 1939 −336.42 −764.75 2703.75

Table 5.4 Quarterly Revenues for Kayak and Canoe Rentals (all columns in $). Columns for detrended data, seasonal
component estimate, and seasonally adjusted data are included.

Figure 5.18 shows the data along with the seasonal component and seasonally adjusted data.
244 5 • Time Series and Forecasting

Figure 5.18 Quarterly Revenues for Kayak and Canoe Rentals. Seasonal component and seasonally adjusted time series are
included on the graph.

Decomposing a Time Series into Components Using Python

There is a powerful Python library known as statsmodels (https://openstax.org/r/statsmodels) that collects
many useful statistical functions together. We will use the STL module to decompose the time series
MonthlyCoalConsumption.xlsx (https://openstax.org/r/spreadsheetsd1j) into its components. First, we plot an
ACF (autocorrelation function) to determine the best value for periodicity.

PYTHON CODE

# Import libraries
from statsmodels.graphics.tsaplots import plot_acf

# Read the Excel file into a Pandas Dataframe

df = pd.read_excel('MonthlyCoalConsumption.xlsx')

# Plot the ACF

plot_acf(df['Value'], lags=20, title='ACF');

The resulting output will look like this:

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 5.3 • Time Series Forecasting Methods 245

Points that are within the blue shaded area correspond to lags at which the autocorrelation is statistically
insignificant. The lags that show the most significance are at 0, 1, 6, and 12. always gives 100%
autocorrelation because we are comparing the unshifted series to itself. At , a high autocorrelation
corresponds to the fact that consecutive data points are relatively close to each other (which is also to be
expected in most datasets). Of special note are lags at 6 and 12, corresponding to a possible seasonal period
of 6 or 12 in the data. We will use period 12 in our STL decomposition.

PYTHON CODE

# Import libraries
from statsmodels.tsa.seasonal import STL
import matplotlib.pyplot as plt ## for data visualization

# Perform seasonal decomposition using STL

stl = STL(df['Value'], period=12)
result = stl.fit()

# Plot components and format the y-axis labels

fig = result.plot()
for ax in fig.axes:
ax.yaxis.set_major_formatter(FuncFormatter(y_format))

plt.show()
246 5 • Time Series and Forecasting

The resulting output will look like this:

The trend, seasonal variation, and residual (noise) components are all graphed in separate plots. To see them
all on the same set of axes, we can use matplotlib (noise omitted).

PYTHON CODE

import matplotlib.pyplot as plt ## for data visualization

# Extract the trend and seasonal components

trend = result.trend
seasonal = result.seasonal

# Plot the original data, trend, and seasonally adjusted data

plt.plot(df['Value'], label='Original Data')
plt.plot(trend, label='Trend')
plt.plot(seasonal, label='Seasonal')
plt.legend()

# Apply the formatter to the Y-axis

plt.gca().yaxis.set_major_formatter(FuncFormatter(y_format))
plt.show()

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 5.3 • Time Series Forecasting Methods 247

The resulting output will look like this:

Weighted Moving Averages and Exponential Moving Averages

Simple moving averages were discussed in detail at the beginning of this section. Now we expand the
discussion to include more sophisticated weighted moving averages and their uses in smoothing data and
forecasting. Recall from our discussion in Time Series Forecasting Methods that weighted moving averages
are moving averages in which terms are given weights according to some formula or rule.

Suppose that a time series has no significant seasonal component (or the seasonal component has been
removed so that remaining series is seasonally adjusted). Thus, the series has only trend-cycle and noise
components:

As already discussed, a simple moving average (SMA) has the effect of smoothing out the data and providing
an easy method for predicting the next term of the sequence. For reference, here is the SMA prediction model,
with a window of terms:

This model may be regarded as a weighted moving average model (WMA) in which the weights of the most
recent terms are all equal to , while all other weights are set to 0. For example, in an SMA model with
, the weights would be

Even the naïve model, , counts as a WMA, with weights 1, 0, 0, …

In principle, a weighted moving average model may be built using any coefficients, giving a general form for
any WMA:
248 5 • Time Series and Forecasting

Of course, if we want the model to do a good job in forecasting new values of the time series, then the
coefficients must be chosen wisely. Typically, the weights must be normalized, which means that they sum to
1.

However, there is no hard-and-fast requirement that the sum must be equal to 1.

Rather than giving the same weight to some number of previous terms as the SMA model does, you might
choose to give greater weight to more recent terms. For example, one might use powers of as weights.

This method allows the most recent term to dominate the sum, and each successive term contributes half as
much in turn. (Note: The sequence , , , would be a normalized sequence if infinitely many terms
were included, but even a small finite number of terms, like 5 or so, adds up to a sum that is pretty close to 1.)

This is an example of an exponential moving average, or EMA. The most general formula for the EMA model
is shown. (Note that the previous example corresponds to an EMA model with ).

EXAMPLE 5.7

Problem

Use EMA models with (equivalently, 0.5) and for the S&P Index data from Table 5.1 to
estimate the value of the S&P Index at the end of year 2023.

Solution

First, for , the model is:

Now plug in the data (remember to use the most recent data point first and work your way backward). Eight
terms were used, as the terms beyond that point are rather close to 0. Table 5.2 records the results.

For , use the formula for weights,

, , , etc. This time, the

coefficients decrease quicker than in the case , so only 5 terms are significant. Table 5.5 shows the
results.

Year S&P Index at Year- Exponentially Exponentially Weighted

End Weighted

2013 1848.36
2014 2058.9
2015 2043.94

2016 2238.83

Table 5.5 EMA Models (source: adapted from https://www.nasdaq.com/market-activity/index/spx/historical)

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 5.3 • Time Series Forecasting Methods 249

Year S&P Index at Year- Exponentially Exponentially Weighted

End Weighted

2017 2673.61

2018 2506.85

2019 3230.78

2020 3756.07

2021 4766.18

2022 3839.5

2023 4769.83

2024

Table 5.5 EMA Models (source: adapted from https://www.nasdaq.com/market-activity/index/spx/historical)

Therefore, we find estimates of 4,349 and 4,541 for the S&P value at the end of 2024, by EMA models with
and , respectively. Note that larger values of emphasize the most recent data, while smaller
values allow more of the past data points to influence the average. If the time series trend experiences
more variability (due to external factors that we have no control over), then an EMA with a relatively large
-value would be more appropriate than one with a small -value.

EMA models may also serve as smoothing techniques, isolating the trend-cycle component. In this context, it’s
better to use an equivalent form of the EMA model:

In this form, we build a series of estimates recursively by incorporating the terms of the original time
series one at a time. The idea is that the next estimate, , is found by weighted average of the current data
point, , and the current estimate, . Note, we may set since we need to begin the process
somewhere. It can be shown mathematically that this procedure is essentially the same as working out the
sum of exponentially weight terms directly and is much more efficient.

EXAMPLE 5.8

Problem

Use the recursive EMA formula with to smooth the S&P Index time series (Table 5.1), and then use
the EMA model to estimate the value of the S&P Index at the end of the 2024. Plot the EMA together with
the original time series.

Solution

With , the recursive EMA formula becomes: . Table 5.6 shows the results of
the computation.
250 5 • Time Series and Forecasting

Year S&P Index at EMA Estimate

Year-End
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024 N/A

Table 5.6 EMA Smoothing for the S&P Index Time Series (source: adapted from https://www.nasdaq.com/market-activity/index/
spx/historical)

According to this model, the S&P Index will be about 4577 at the end of 2024. Figure 5.19 shows the time
series together with the exponential smoothing model.

Figure 5.19 Exponential Smoothing Model for the S&P Index (data source: adapted from S&P 500 [SPX] Historical Data)

Note, EMA smoothing can be done very easily in Excel. Simply type in the formulas =B2 into cell C2 and
=0.75*B2+0.25*C2 into cell C3. Then drag cell C3 down to the end of the data to compute the EMA. You can
also do EMA smoothing in Python using the ewm() function applied to a dataset. Note, the “span” value
should be set to , as shown in this code.

PYTHON CODE

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 5.3 • Time Series Forecasting Methods 251

# Import libraries
import pandas as pd ## for dataset management

# Creating a dictionary with the given data

data = {
'Year': [2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023],
'SP500': [1848.36, 2058.9, 2043.94, 2238.83, 2673.61, 2506.85, 3230.78,
3756.07, 4766.18, 3839.5, 4769.83]
}
# Creating DataFrame
df = pd.DataFrame(data)

alpha = 0.75
df['ema']=df['SP500'].ewm(span=2/alpha-1, adjust=False).mean()

print(df['ema'])

The resulting output will look like this:

0 1848.360000
1 2006.265000
2 2034.521250
3 2187.752812
4 2552.145703
5 2518.173926
6 3052.628481
7 3580.209620
8 4469.687405
9 3997.046851
10 4576.634213
Name: ema, dtype: float64

Autoregressive Integrated Moving Average (ARIMA)

In this section, we develop a very powerful tool that combines multiple models together and is able to capture
trend and seasonality. The method is called autoregressive integrated moving average, or ARIMA for short,
and it consists of three main components:

1. Autoregressive (AR) model. This component captures patterns in the time series that are repeated,
including seasonal components as well as correlation with recent values.
2. Integrative (I) component. This component represents the differencing operation discussed in the
section on detrending a time series.
3. Moving average (MA) model. Despite the name, this component is not the same as the moving average
discussed previously, although there is a mathematical connection. Instead of focusing on averages of
existing data points, MA models incorporate the influence of past forecast errors to predict the next value
of the time series.

Before getting into the specifics of each component of ARIMA, we need to talk about the term stationary,
252 5 • Time Series and Forecasting

which refers to a time series in which the variance is relatively constant over time, an overall upward or
downward trend cannot be found, and no seasonal patterns exist. White noise is an example of a stationary
time series; however, the term stationary is a bit more general, as it includes the possibility of a cyclic
component in the data. Recall, a cyclic component (despite its name) is a longer-term rise or fall in the values
of a time series that may occur from time to time, but the occurrences are unpredictable.

The AR and MA models work best on stationary time series. The integrative component is the tool that can
detrend the data, transforming a nonstationary time series into a stationary one so that AR and/or MA may be
used.

Autoregressive Models
The autoregressive models take into account a fixed number of previous values of the time series in order to
predict the next value. In this way, AR models are much like WMA models previously discussed, in the sense
that the next term of the time series depends on a sum of weighted terms of previous values; however, in the
AR model, the terms used are the terms of the model itself.

Suppose we want to model a time series, , using an AR model. First, we should pick a value , called the
order of the model, which specifies how many previous terms to include in the model. Then we may call the
model an model. If there is a strong seasonal component of period , then it makes sense to choose
that value as the order.

An model is a recursive formula of the form

Here, the parameters or weights, , are constants that must be chosen so that the values of
the time series fit the known data as closely as possible (i.e., for all known observations). There
are also certain restrictions on the possible values of each weight c, but we do not need to delve into those
specifics in this text as we will rely on software to do the work of finding the parameters for us.

Integrative Component
The “I” in ARIMA stands for integrative, which is closely related to the word integral in calculus. Now if you have
seen some calculus, you might recall that the integral is just the opposite of a derivative. The derivative, in
turn, is closely related to the idea of differencing in a time series. Of course, you don’t have to know calculus to
understand the idea of an integrative model.

Rather than producing another component of the time series, the integrative component of ARIMA represents
the procedure of taking differences, (up to some specific order ), until the time series becomes
stationary. Often, only the first-order difference is needed, and you can check for stationarity visually. A more
sophisticated method, called the Augmented Dickey-Fuller (ADF) test, sets up a test statistic that measures
the presence of non-stationarity in a time series. Using ADF, a p-value is computed. If the p-value is below a set
threshold (such as ), then the null hypothesis of non-stationarity can be rejected. Next, we will show
how to run the ADF test on a time series and its differences to find out the best value for in ARIMA.

Then the AR and MA models can be produced on the resulting stationary time series. Integrating (which is the
opposite of differencing) builds the model back up so that it can ultimately be used to predict values of the
original time series .

Moving Average Models

An MA model of order , or , takes the form

Here, the terms are residuals (forecast errors), and is the level of the time series (mean value of all the
terms). Again, there are a multitude of parameters that need to be chosen in order for the model to make

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 5.3 • Time Series Forecasting Methods 253

sense. We will rely on software to handle this in general.

ARIMA Model in Python

The full ARIMA model, , incorporates all three components—autoregressive of order ,
integrative with d-order differencing, and moving average of order . For the time series
MonthlyCoalConsumption.xlsx (https://openstax.org/r/spreadsheetsd1j), it turns out that the second-order
difference is stationary, as shown by a series of ADF tests.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
# Import adfuller from the statsmodels library
from statsmodels.tsa.stattools import adfuller

# Read data
df = pd.read_excel('MonthlyCoalConsumption.xlsx')

print('d = 0')
result = adfuller(df['Value'])
print('ADF Statistic:', result[0])
print('p-value:', result[1])

## Get the first difference

print('\n d = 1')
df1 = df['Value'].diff().dropna()
result = adfuller(df1)
print('ADF Statistic:', result[0])
print('p-value:', result[1])

## Get the second difference

print('\n d = 2')
df2 = df1.diff().dropna()
result = adfuller(df2)
print('ADF Statistic:', result[0])
print('p-value:', result[1])

The resulting output will look like this:

d = 0
ADF Statistic: -1.174289795062662
p-value: 0.6845566772896323

d = 1
ADF Statistic: -1.7838215415905252
p-value: 0.38852291349101137
254 5 • Time Series and Forecasting

d = 2
ADF Statistic: -8.578323839498081
p-value: 7.852009937900099e-14

Here, a p-value of indicates that the second-order difference is stationary, so we will set in
the ARIMA model. An ACF plot of the second difference can be used to determine .

PYTHON CODE

# Import libraries
from statsmodels.graphics.tsaplots import plot_acf

# Plot the ACF of the second difference

plot_acf(df2, lags=20, title='ACF for d = 2 Difference');

We see a peak at lag 12, corresponding to the expected yearly seasonal variation, so we will set in the
ARIMA model. For this time series, positive values of did not change the accuracy of the model at all, so we
set (MA model component unnecessary). The model was used to forecast 24 time steps (2 years) into the
future. We are using the Python library statsmodels.tsa.arima.model (https://openstax.org/r/statsmodel) to
create the ARIMA model.

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 5.3 • Time Series Forecasting Methods 255

PYTHON CODE

# Import ARIMA model from statsmodels.tsa library

from statsmodels.tsa.arima.model import ARIMA
import matplotlib.pyplot as plt ## for plotting graphs
from matplotlib.ticker import MaxNLocator ## for graph formatting
from matplotlib.ticker import FuncFormatter ## for formatting y-axis

# Fit an ARIMA model

p = 12; d = 2; q = 0 # ARIMA component orders
model = ARIMA(df['Value'], order=(p, d, q))
results = model.fit()

# Make forecasts
fc = results.forecast(steps=24)

# Plot the results

plt.figure(figsize=(10, 6))

# Plot original time series

plt.plot(df['Value'], label='Original Time Series')

# Plot fitted and forecasted values

plt.plot(results.fittedvalues, color='red', label='Fitted Values')
plt.plot(fc, color='red', linestyle='dashed', label='Forecasted Values') ##
Forecasted values

# Set labels and legend

plt.xlabel('Months')
plt.title('Monthly Consumption of Coal for Electricity Generation in the United
States from 2016 to 2022')
plt.legend()

# Function to format the Y-axis values

def y_format(value, tick_number):
return f'{value:,.0f}'

# Apply the formatter to the Y-axis

plt.gca().yaxis.set_major_formatter(FuncFormatter(y_format))
plt.show()

The resulting output will look like this:

256 5 • Time Series and Forecasting

Here, the blue curve is the original time series, and the red curve represents the ARIMA model, with forecasted
values indicated by the dashed part of the curve. Although there is considerable error near the beginning of
the time period, the model seems to fit the known values of the data fairly well, and so we expect that the
future forecasts are reasonable.

5.4 Forecast Evaluation Methods

Learning Outcomes
By the end of this section, you should be able to:
• 5.4.1 Explain the nature of error in forecasting a time series.
• 5.4.2 Compute common error measures for time series models.
• 5.4.3 Produce prediction intervals in a forecasting example.

A time series forecast essentially predicts the middle of the road values for future terms of the series. For the
purposes of prediction, the model considers only the trend and any cyclical or seasonal variation that could be
detected within the known data. Although noise and random variation certainly do influence future values of
the time series, their precise effects cannot be predicted (by their very nature). Thus, a forecasted value is the
best guess of the model in the absence of an error term. On the other hand, error does affect how certain we
can be of the model’s forecasts. In this section, we focus on quantifying the error in forecasting using
statistical tools such as prediction intervals.

Forecasting Error
Suppose that you have a model for a given time series . Recall from Components of Time Series
Analysis that the residuals quantify the error between the time series the model and serve as an estimate of
the noise or random variation.

The better the fit of the model to the observed data, the smaller the values of will be. However, even very

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 5.4 • Forecast Evaluation Methods 257

good models can turn out to be poor predictors of future values of the time series. Ironically, the better a
model does at fitting to known data, the worse it may be at predicting future data. There is a danger of
overfitting. (This term is defined in detail in Decision-Making Using Machine Learning Basics, but for now we
do not need to go deeply into this topic.) A common technique to avoid overfitting is to build the model using
only a portion of the known data, and then the model’s accuracy can be tested on the remaining data that was
held out.

To discuss the accuracy of a model, we should ask the complementary question: How far away are the
predictions from the true values? In other words, we should try to quantify the total error. There are several
measures of error, or measures of fit, the metrics used to assess how well a model's predictions align with
the observed data. We will only discuss a handful of them here that are most useful for time series. In each
formula, refers to the term of the time series, and is the error between the actual term and the
predicted term of the series.

a. Mean absolute error (MAE): . A measure of the average magnitude of errors.

b. Root mean squared error (RMSE): . A measure of the standard deviation of errors,
penalizing larger errors more heavily than MAE does.
c. Mean absolute percentage error (MAPE): . A measure of the average relative errors—that is,
a percentage between the predicted values and the actual values (on average).
d. Symmetric mean absolute percentage error (sMAPE): . Similar to MAPE, a measure of

the average relative errors, but scaled so that errors are measured in relation to both actual values and
predicted values.

Of these error measures, MAE and RMSE are scale-dependent, meaning that the error is in direct proportion
to the data itself. In other words, if all terms of the time series and the model were scaled by a factor of , then
the MAE and RMSE would both be multiplied by as well. On the other hand, MAPE and sMAPE are not scale-
dependent. These measures of errors are often expressed as percentages (by multiplying the result of the
formula by 100%). However, neither MAPE nor sMAPE should be used for data that is measured on a scale
containing 0 and negative numbers. For example, it would not be wise to use MAPE or sMAPE as a measure of
error for a time series model of Celsius temperature readings. For all of these measures of error, lower values
indicate less error and hence more accuracy of the model. This is useful when comparing two or more models.

EXAMPLE 5.9

Problem

Compute the MAE, RMSE, MAPE, and sMAPE for the EMA smoothing model for the S&P Index time series,
shown in Table 5.3.

Solution

The first step is to find the residuals, , and take their absolute values. For RMSE, we will need the squared
residuals, included in Table 5.7. We also include the terms and , which are used for computing

MAPE and sMAPE, respectively. Notice all formulas are an average of some kind, but RMSE requires an
additional step of taking a square root.
258 5 • Time Series and Forecasting

Year S&P Index at EMA Abs. Residuals

Year-End Estimate
2013 1848.36 1848.36 0 0 0 0
2014 2058.9 1848.36 210.54 44327.09 0.102 0.108
2015 2043.94 2006.27 37.67 1419.03 0.018 0.019
2016 2238.83 2034.52 204.31 41742.58 0.091 0.096
2017 2673.61 2187.75 485.86 236059.94 0.182 0.2
2018 2506.85 2552.15 45.3 2052.09 0.018 0.018
2019 3230.78 2518.17 712.61 507813.01 0.221 0.248
2020 3756.07 3052.63 703.44 494827.83 0.187 0.207
2021 4766.18 3580.21 1185.97 1406524.84 0.249 0.284
2022 3839.5 4469.69 630.19 397139.44 0.164 0.152
2023 4769.83 3997.05 772.78 597188.93 0.162 0.176
N/A N/A Average: 453.52 339008.62 0.127 0.137

Table 5.7 Data Needed to Compute the MAE, RMSE, MAPE, and SMAPE for EMA Smoothing Model

. (Predicted values are [on average] about 450 units away from true values.)

. (The errors between predicted and average values have a standard

deviation of about 580 from the ideal error of 0.)

. (Predicted values are [on average] within about 13% of their true values.)

. (When looking at both predicted values and true values, their differences are on
average about 14% from one another.)

These results may be used to compare the EMA estimate to some other estimation/prediction method to
find out which one is more accurate. The lower the errors, the more accurate the method.

Prediction Intervals
A forecast is often accompanied by a prediction interval giving a range of values the variable could take with
some level of probability. For example, if the prediction interval of a forecast is indicated to be 80%, then the
prediction interval contains a range of values that should include the actual future value with a probability of
0.8. Prediction intervals were introduced in Analysis of Variance (ANOVA) in the context of linear regression, so
we won’t get into the details of the mathematics here. The key point is that we want a measure of margin of
error, (depending on ), such that future observations of the data will be within the interval with
probability , where is a chosen level of confidence.

Here, we will demonstrate how to use Python to obtain prediction intervals.

The Python library statsmodels.tsa.arima.model (https://openstax.org/r/statsmodel) contains functions

for finding confidence intervals as well. Note that the command get_forecast() is used here rather than
forecast(), as the former contains more functionality.

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 5.4 • Forecast Evaluation Methods 259

PYTHON CODE

### Please run all code from previous section before running this ###

# Set alpha to 0.2 for 80% confidence interval

forecast_steps = 24
forecast_results = results.get_forecast(steps=forecast_steps, alpha=0.2)

# Extract forecast values and confidence intervals

forecast_values = forecast_results.predicted_mean
confidence_intervals = forecast_results.conf_int()

# Plot the results

plt.figure(figsize=(10, 6))

# Plot original time series

plt.plot(df['Value'], label='Original Time Series')

# Plot fitted values

plt.plot(results.fittedvalues, color='red', label='Fitted Values')

# Plot forecasted values with confidence intervals

plt.plot(forecast_values, color='red', linestyle='dashed', label='Forecasted
Values')
plt.fill_between(
range(len(df), len(df) + forecast_steps),
confidence_intervals.iloc[:, 0],
confidence_intervals.iloc[:, 1],
color='red', alpha=0.2,
label='80% Confidence Interval'
)

# Set labels and legend

plt.xlabel('Months')
plt.title('Monthly Consumption of Coal for Electricity Generation in the United
States from 2016 to 2022')
plt.legend()

# Apply the formatter to the Y-axis

plt.gca().yaxis.set_major_formatter(FuncFormatter(y_format))
plt.show()

The resulting output will look like this:

260 5 • Time Series and Forecasting

The forecast data (dashed curve) is now surrounded by a shaded region. With 80% probability, all future
observations should fit into the shaded region. Of course, the further into the future we try to go, the more
uncertain our forecasts will be, which is indicated by the wider and wider confidence interval region.

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/drive1).

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 5 • Key Terms 261

Key Terms
additive decomposition time series decomposition into the sum of its components
augmented Dickey-Fuller (ADF) test statistical test for stationarity of a time series
autocorrelation measure of correlation between a time series and a shifted copy of itself
autoregressive (AR) model model or component of a model that captures how the time series depends on
its own previous values
cyclic component large variations in the data that recur over longer time periods than seasonal fluctuations,
having no fixed frequency
detrending one of two complementary operations that separate the trend component from a time series
differencing found by taking differences of consecutive terms, that is,
error extent to which predictions differ from actual observations
exponential moving average (EMA) type of weighted moving average in which the most recent values are
given larger weights and the weights decay exponentially the further back in time the values are in the
series
forecasting making predictions about future, unknown values of a time series
integrative (I) component component of the ARIMA model that represents the differencing operation
lag number of time steps that a time series is shifted for the purpose of computing autocorrelation
level the mean of all the time series data
mean absolute error (MAE) measure of error;
mean absolute percentage error (MAPE) measure of relative error;
measures of error (or measures of fit) the metrics used to assess how well a model's predictions align with
observed data
multiplicative decomposition time series decomposition into the product of its components
naïve (or flat) forecasting method using only the last observed value of a time series to predicting the next
term
noise (or random error) random, unpredictable variations that occur in the time series that cannot be
attributed to the trend, cycles, or seasonal components
normalized (weights) weights or coefficients that add up to a total of 1
order (or degree) the number of terms or lags used in a model to describe the time series; for a sequence
that is modeled by a polynomial formula, the value of the exponent on the term of highest order of the
polynomial formula that models the sequence
peak when computing ACF, a correlation value that is significantly larger than the previous values
period smallest time interval over which a seasonal variation pattern repeats
prediction interval range of values the variable could take with some level of probability in a forecast
residuals the difference between the given time series and the model quantifying the error of the
model, or noise (random variation) of the time series
root mean squared error (RMSE) measure of error;
scale-dependent regarding a measure or error that is in direct proportion with the data
seasonal component (seasonality) variation in the data that occurs at fixed time periods
Seasonal-Trend decomposition using LOESS (STL) a powerful tool that decomposes a time series into the
trend-cycle, seasonal, and noise components
sequence ordered list of numbers, measurements, or other data
simple moving average (SMA) average (arithmetic mean) of a fixed number of consecutive data points in a
time series
stationary characterizing a time series in which the variance is relatively constant over time, an overall
upward or downward trend cannot be found, and no seasonal patterns exist
symmetric mean absolute percentage error (sMAPE) measure of relative error;
262 5 • Group Project

terms in mathematics, the individual values of a sequence

time series data that has a time component, or an ordered sequence of data points
time series analysis the examination of data points collected at specific time intervals, enabling the
identification of trends, patterns, and seasonal variations crucial for making informed predictions and
decisions
time series model function, algorithm, or method for finding, approximating, or predicting the values of a
given time series
trend long-term direction of time series data in the absence of any other variation
trend curve (or trendline) line or curve that models the trend of a time series
trend-cycle component component of a time series that combines the trend and long-term cycles
volatility displaying significant fluctuations from the mean, typically due to factors that are difficult to
analyze or predict
weighted moving average (WMA) moving average in which terms are given weights according to some
formula or rule
white noise time series data that has constant mean value close to zero, constant variance, and no
correlation from one part of the series to another
window term used to describe a fixed number of consecutive terms of a time series

Group Project
Project A – Smoothing out the Stock Market
Predicting the ups and downs of the stock market is a notoriously difficult task. On the other hand, if anyone
could obtain accurate forecasts of future stock prices, then they could make a lot of money by buying up
stocks at low prices and selling them later at higher prices. It is often useful just to predict whether the trend
of a stock is upward or downward in the near future. In this project, you will use standard time series
smoothing techniques to estimate trends in the S&P 500 Index.

Using the data set SP500.csv (https://openstax.org/r/spreadsheetsd1j), perform multiple techniques to smooth
the time series including simple moving averages with various window lengths and exponential moving
averages.

a. Produce SMA trendlines with window sizes 10, 30, 60, and 120. Graph the trendlines on the same set of
axes as the original graph and describe the results. What happens to the trendline as the window size
increases?
b. Produce EMA trendlines with and . Graph the trendlines on the same set of axes as the
original graph and describe the results. What happens to the trendline as the value of increases?
c. Now compare your results from part a and part b. As a group, discuss the advantages and disadvantages
of using SMA vs. EMA. What characteristics of the data are emphasized (or de-emphasized) by each
method as the parameters (window size and , respectively) change.

Project B – ARIMA Analysis of Coal Consumption

As a group, explore the time series in the data set MonthlyCoalConsumption.xlsx (https://openstax.org/r/
spreadsheetsd1j).

a. Find the smallest order of differencing so that the time series becomes stationary.
b. Then run an ACF diagram and look for any spikes that might indicate periodicity of a seasonal component.
c. Run ARIMA analysis of the time series using the parameters for and established by your findings about
periodicity and stationarity, trying different values of . Evaluate the model’s accuracy by computing the
AIC score for each combination of parameters.
d. As a group, decide which parameters you think will give the most accurate forecast. Then forecast

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 5 • Critical Thinking 263

up to 30 time units into the future and produce confidence intervals for your forecasts. Interpret your
results by indicating how likely your forecasts are to be within a range of values.

Critical Thinking
1.
a. What characteristics define a time series?
b. Which of the following are examples of time series data?
i.The vital statistics of a cancer patient taken right before a major surgery
ii.The monthly expenses of a small company recorded over a period of five years
iii.Daily temperature, rainfall, humidity, and wind speeds measured at a particular location over a few
months
iv. Student final grades in all sections of a course at a university

2. Consider the graph in the figure as shown below.

a. Is the trend curve generally increasing, decreasing, or staying level over the entire time period?
b. The data set USATemps1961-2023.csv (https://openstax.org/r/spreadsheetsd1j) contains the time series
from which the graph was created. Find the moving average trendline with period 10 for the data.

Figure 5.20

3.
a. What are the characteristics of white noise? Why is it important that the residuals of a time series model
be white noise?
b. Determine which of the following graphs most likely represents white noise.
264 5 • Quantitative Problems

4. Four time series models were produced to model a given dataset. Various measures of error were run on
each of the models, the results of which are shown in the table.

MAE RMSE MAPE

Model 1 103.1 131.2 0.097

Model 2 251.7 207.9 0.136

Model 3 110.7 129.0 0.115

Model 4 89.8 125.3 0.191

Table 5.8 Measures of Error

a. Identify the most accurate model based only on:

i. MAE
ii. RMSE
iii. MAPE

b. Which model is likely to produce the least accurate forecasts overall, and why?
c. Which model is likely to produce the most accurate forecasts overall, and why?

Quantitative Problems
1. A U.S. company located in New Hampshire records weekly sales of its main product for a period of 3 years.
If a seasonal variation in sales exists, what would be the most likely period of the seasonal variation?

2. Consider the time series given in the table as shown.

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 5 • Quantitative Problems 265

Month Value

1 880.7

2 727.2

3 798.5

4 504.1

5 888.4

6 725.8

7 793.4

8 499.0

9 891.7

10 722.0

11 789.1

12 501.6

Table 5.9 Time Series

a. Identify the period of the seasonal component.

b. Using a centered simple moving average (SMA) of window size equal to the period you found in part a,
identify a trend-cycle component, , in the data.
c. Detrend the data by subtracting the SMA you found in part b.
d. Identify the seasonal component, , using the method of averaging.
e. Find the seasonally adjusted time series.

3. In Collecting and Preparing Data, the following data was given, as provided in the table, showing daily
new cases of COVID-19. Since new cases were not reported on Saturdays and Sundays, those weekend
cases were added to the Monday cases. One way to deal with the missing data is to use a centered simple
moving average to smooth the time series.

Date Weekday New Case

10/18/2021 Monday 3115

10/19/2021 Tuesday 4849

Table 5.10 Sample of COVID-19 Data Cases within

23 Days (source: https://data.cdc.gov/Case-
Surveillance)
266 5 • Quantitative Problems

10/20/2021 Wednesday 3940

10/21/2021 Thursday 4821

10/22/2021 Friday 4357

10/23/2021 Saturday 0

10/24/2021 Sunday 0

10/25/2021 Monday 8572

10/26/2021 Tuesday 4463

10/27/2021 Wednesday 5323

10/28/2021 Thursday 5012

10/29/2021 Friday 4710

10/30/2021 Saturday 0

10/31/2021 Sunday 0

11/1/2021 Monday 10415

11/2/2021 Tuesday 5096

11/3/2021 Wednesday 6882

11/4/2021 Thursday 5400

11/5/2021 Friday 6759

11/6/2021 Saturday 0

11/7/2021 Sunday 0

11/8/2021 Monday 10069

11/9/2021 Tuesday 5297

Table 5.10 Sample of COVID-19 Data Cases within

23 Days (source: https://data.cdc.gov/Case-
Surveillance)

a. What is the most appropriate window size to use for centered SMA to address the issue of missing data
in their analysis of COVID-19 data from the CDC?
b. Perform the SMA and illustrate the results by a graph.

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 5 • Quantitative Problems 267

4. Consider the data set USATemps1961-2023.csv (https://openstax.org/r/spreadsheetsd1j).

a. Use an ACF plot to determine the period of a potential seasonal component.
b. Use STL to decompose the time series into trend-cycle, seasonal, and noise components.

5. Use the recursive EMA formula with to smooth the time series found in USATemps1961-2023.csv
(https://openstax.org/r/spreadsheetsd1j), and then use the EMA model to forecast the next value of the
series.

6. A very small time series is given in the table, along with a model.

122 117

108 135

172 152

190 169

167 186

Table 5.12 Time

Series

a. Find error measures MAE, RMSE, MAPE, and sMAPE for the model.
b. Which of the error measures are scale-dependent? What would this imply about a similar time series
and model in which all values are multiplied by 10?
268 5 • Quantitative Problems

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 6
Decision-Making Using Machine Learning Basics

Figure 6.1 Machine learning may be used to classify all kinds of data. Facial recognition technology relies heavily on machine
learning algorithms, such as random forest models. (credit: modification of work "Humanoid Robot Uprising" by Steve Jurvetson/
Flickr, CC BY 2.0)

Chapter Outline
6.1 What Is Machine Learning?
6.2 Classification Using Machine Learning
6.3 Machine Learning in Regression Analysis
6.4 Decision Trees
6.5 Other Machine Learning Techniques

Introduction
Imagine a world in which your face is your passport. No need for keys, cards, or passwords; your identity is
simply your unique appearance. In this world, machine learning plays the role of gatekeeper, using the visible
features of your face to identify you and grant you access. Machine learning has a broad range of applications
that go beyond facial recognition, transforming the way we interact with technology. As we’ll see in this
chapter and Deep Learning and AI Basics, machine learning is also used in medical image analysis, satellite
image interpretation, and augmented reality (e.g., in gaming, education/training, and architecture/design). It
is used to power recommendation systems and for predictive analytics. In this chapter, we explore the
fundamentals of classification, clustering, and regression algorithms that allow machines to learn how to label
data accurately and make useful decisions that can be put to use in these many applications.
270 6 • Decision-Making Using Machine Learning Basics

6.1 What Is Machine Learning?

Learning Outcomes
By the end of this section, you should be able to:
• 6.1.1 Summarize the differences between supervised and unsupervised learning in machine
learning.
• 6.1.2 Describe the roles of training and testing datasets.
• 6.1.3 Use common measures of accuracy and error to determine the fitness of a model.
• 6.1.4 Explain the concepts of overfitting and underfitting and how these problems can adversely
affect the model.

A machine learning (ML) model is a mathematical and computational model that attempts to find a
relationship between input variables and output (response) variables of a dataset. The way that the model
“learns” is by adjusting internal parameters until the model meets a certain level of accuracy (defined as a
measure of how correct the model is when used to predict. We will have more to say on accuracy later). What
sets apart a machine learning model from a typical mathematical model is that the user does not have full
control over all the parameters used by the model. Moreover, there may be hundreds, thousands, or even
millions of parameters that are used and adjusted within a given ML model—way more than a human could
reasonably track.

The part of that dataset that is used for initial learning is the training set (or data). There is often a testing
set (or data) as well, which (as the name implies) can be used to determine whether the model is accurate
enough. As a general rule of thumb, about 60–80% of available data will be used for training and the
remaining data used for testing. After a machine learning model is trained, it can be used to make predictions
as new input data is fed in and the responses produced. There may be multiple rounds of training and testing
before the ML model is ready to make predictions or decisions.

The machine learning life cycle typically follows these steps:

1. Problem formulation/identification: Clearly state the problem you want the model to solve.
2. Data collection and preparation: Collect relevant data and clean it for analysis.
3. Feature selection/engineering: Choose important aspects of the data for the model.
4. Model/algorithm selection: Select a suitable machine learning algorithm for the task.
5. Model/algorithm training: Feed in the training data to teach the model patterns in the data.
6. Model validation: Test how well the model predicts outcomes.
7. Model implementation: Put the model to work in real-world scenarios.
8. Performance monitoring and enhancement: Keep an eye on the model’s accuracy and update as
needed.
9. Continuous improvement and refinement: Repeat and refine steps based on feedback and changes.

Throughout the process, be sure to keep ethical considerations in mind to ensure fairness, privacy, and
transparency. For example, were the data collected with the proper permissions? Does the training data
accurately reflect the same diversity of data that the algorithm will ultimately be used on? Currently there are
serious questions as to the ethical implications of using facial recognition algorithms in law enforcement, as
training images may have been gathered from people without their explicit consent, and the models created
often reflect biases that can result in discriminatory outcomes, disproportionately affecting certain
demographic groups, such as people of color or women.

Bias—error introduced by overall simplistic or overly rigid models that do not capture important features of
the data—can be hard to identify! One example that is famous in data science circles (though it may be
apocryphal) is the “Russian tank problem” (Emspak, 2016). As the story goes, the United States military trained
an early ML model to distinguish between Russian and US tanks. The training set consisted of photos of many

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 6.1 • What Is Machine Learning? 271

different kinds of tanks used by both countries. Although the ML model produced very accurate results on the
training and test sets, it performed terribly out in the field. Apparently, most of the pictures of Russian tanks
were low quality and blurry, while those of the US tanks were high quality. They had inadvertently trained their
ML model to distinguish between low- and high-quality photos regardless which county’s tanks were depicted
in them!

Supervised vs. Unsupervised Learning

Data may be labeled or unlabeled. Labeled data has specific labels, categories, or classes associated with each
data point. For example, a dataset containing the height, weight, cholesterol levels, and various other health-
related measures for patients at a clinic, along with an indication as to whether each is susceptible to heart
disease or not, would be labeled data. The label is the value (yes or no) of the variable “susceptible to heart
disease.” Unlabeled data does not have a specific label, category, or class associated with its data points. For
example, in product marketing, we might collect data representing customer attributes such as age, income,
and purchase history, and we may want to identify distinct groups of customers with similar characteristics
without knowing ahead of time what those groups (labels) will be.

Supervised learning uses labeled data in its training and testing sets. Parameters are adjusted in the model
based on the correctness of the results as compared with the known labels. Unsupervised learning trains on
unlabeled data. Often, both methods will be used in the same project. Unsupervised learning might be
employed as an initial step to find patterns in the dataset, allowing the data to be labeled in some way. Then
supervised learning techniques may be applied to the labeled data as a training step. The model created in
this way may then be used to determine the best labels for future (unlabeled) data.

Supervised Learning
Supervised learning is analogous to a student learning from an instructor. At first, the student may answer
many questions incorrectly, but the instructor is there to correct the student each time. When the student
gives (mostly) correct responses, there is evidence that the student has sufficiently learned the material and
would be able to answer similar questions correctly out in the real world where it really matters.

The goal of supervised learning is to produce a model that gives a mapping from the set of inputs or features
to a set of output values or labels (see Figure 6.2). The model is function , where is the input array
and is the output value or label. The way that it does this is through training and testing. When training, the
algorithm creates a correspondence between input features and the output value or label, often going
through many iterations of trial and error until a desired level of accuracy is achieved. The model is then tested
on additional data, and if the accuracy remains high enough, then the model may be deployed for use in real-
world applications. Otherwise, the model may need to be adjusted substantially or abandoned altogether.

Figure 6.2 The Supervised Learning Cycle. The supervised learning cycle consists of gathering data, training on some part of the
data, testing on another part of the data, and deployment to solve problems about new data.

Examples of supervised learning models include linear regression (discussed in Correlation and Linear
Regression Analysis), logistic regression, naïve Bayes classification, decision trees, random forests, and many
272 6 • Decision-Making Using Machine Learning Basics

kinds of neural networks. Linear regression may not seem like a machine learning algorithm because there are
no correction steps. A formula simply produces the line of best fit. However, the regression formula itself
represents an optimization that reduces the error in the values predicted by the regression line versus the
actual data. If the linear regression model is not accurate enough, additional data could be collected to
improve the accuracy of the model, and once the regression line is found, it may then be used to predict values
that were not in the initial dataset. Linear regression has been developed in previous chapters, and you will see
logistic regression, Bayes methods, decision trees, and random forests later in this chapter.

Unsupervised Learning
Unsupervised learning is like building a puzzle without having the benefit of a picture to compare with. It is not
impossible to build a puzzle without the picture, but it may be more difficult and time-consuming.

The main advantage of unsupervised learning is that the training data does not need to be labeled. All the
data is considered input, and the output would typically be information about the inherent structure of the
data. Common tasks are to determine clusters, patterns, and shapes within the dataset. For example, if the
current locations in latitude and longitude of every person in the world were somehow known and collected
into a dataset, then an algorithm may discover locations of high densities of people—hence learn of the
existence of cities!

Unsupervised learning algorithms include k-means clustering, DBScan, and some kinds of neural networks.
More generally, most clustering algorithms and dimension-reduction methods such as principal component
analysis (PCA) and topological data analysis (TDA) fall into the category of unsupervised learning. You will
encounter the k-means and DBScan algorithms in this chapter. The more advanced topics of PCA and TDA are
outside the scope of this text.

Variations and Hybrid Models

Although we will only cover supervised and unsupervised models, it is important to note that there are some
additional models of machine learning.

When some of the data in a dataset has labels and some does not, a semi-supervised learning algorithm may
be appropriate. The labeled data can be run through a supervised learning algorithm to generate a predictive
model that can then be used to label the unlabeled data, called pseudo-data. From this point, the dataset can
be regarded as completely labeled data, which can then be analyzed using supervised learning.

Reinforcement learning introduces rewards for accuracy while also penalizing incorrectness. This model most
closely follows the analogy of a student-teacher relationship. Many algorithms in artificial intelligence use
reinforcement learning. While reinforcement generally improves accuracy, there can be issues in locking the
model into a rigid state. For example, have you ever noticed that when you search online for a type of product,
you begin to see advertisements for those kinds of products everywhere—even after you’ve purchased it? It’s
as if the algorithm has decided that the only product you ever wish to purchase is what you have just searched
for!

Training and Testing a Model

How do we know how good a model is? The key is to compare its output against known output. In supervised
learning models, there is always a metric that measures efficacy of the model. During the training phase, this
metric helps to determine how to adjust the model to make it more accurate. During the testing phase, the
metric will be used to evaluate the model and determine if it is good enough to use on other datasets to make
predictions. In this section, we will explore the supervised learning cycle in more detail.

Model Building
Suppose we are given a dataset with inputs or features and labels or values . Our goal is to produce a
function that maps . In practice, we do not expect that our model can capture the function with

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 6.1 • What Is Machine Learning? 273

100% accuracy. Instead, we should find a model such that predicted values are close enough to
. In most cases, the metric we use to determine the fitness of our model is some measure of error
between and (e.g., see the calculation of residuals of a linear regression in Correlation and Linear
Regression Analysis). The way that error is measured is specific to the type of model that we are building and
the nature of the outputs. When the outputs are labels, we may use a count or percentage of
misclassifications. When the outputs are numerical, we may find the total distances (absolute, squared, etc.)
between predicted and actual output values.

First, the data are separated into a training set and testing set. Usually about 60–80% of the data is used for
training with the remaining amount used for testing. While training, parameters may be adjusted to reduce
error. The result of the training phase will be the model . Then, the model is tested on the testing set and
error computed between predicted values and known outputs. If the model meets some predefined threshold
of accuracy (low enough error), then the model can be used with some confidence to make predictions about
new data.

Measures of Accuracy
As mentioned previously, it is important to measure how good our machine learning models are. The choice of
a specific measure of accuracy depends on the nature of the problem. Here are some common accuracy
measures for different machine learning tasks:

1. Classification
◦ Accuracy is the ratio of correct predictions to the total number of predictions.
◦ Precision is the ratio of true positive predictions to the total number of positive (true positive
plus false positive) predictions . This is useful when the response variable is true/false and
we want to minimize false positives.
◦ Recall is the ratio of true positive predictions to the total number of actual positives (true
positive plus false negative predictions. This is useful when the response variable is true/
false and we want to minimize false negatives.
◦ F1 Score is a combination of precision and recall .

2. Regression (comparison of the predicted values, , and the actual values, )

◦ Mean absolute error (MAE):
◦ Mean absolute percentage error (MAPE):

◦ Mean squared error (MSE):

◦ Root mean squared error (RMSE):

◦ R-squared is the proportion of the variance in the response variable that is predictable from the input
variable(s).

Note that MAE and RMSE, also discussed in Forecast Evaluation Methods, have the same units as the data
itself. MSE and RMSE can be very sensitive to outliers because the differences are squared. MAPE (also
introduced in Forecast Evaluation Methods) is often represented in percent form, which you can easily find by
multiplying the raw MAPE score by 100%. The R-squared measure, which is discussed in Inferential Statistics
and Regression Analysis in the context of linear regression, can be computed by statistical software packages,
though we will not make significant use of it in this chapter. In all cases, the smaller the value of the error term,
the more accurate the modeling would be.

Due to the tedious calculations involved in these measures, statistical software packages are typically used to
compute them in practice. But it is important for every data scientist to understand how the formulas work so
that results can be evaluated and interpreted correctly. Next, we will work out a small example by hand so you
can have experience with the formulas.
274 6 • Decision-Making Using Machine Learning Basics

EXAMPLE 6.1

Problem

A test for COVID-19 was applied to 1,000 patients. Two hundred thirty-five tested positive for COVID-19,
while the remaining 765 tested negative. Of those that tested positive, 198 turned out to carry the
COVID-19 virus, and 37 did not have the virus. Of those that tested negative, 63 patients did in fact have the
virus, while the remaining 702 did not. Compute the accuracy, precision, recall, and F1 scores for this
experiment.

Solution

First, the total number of correct predictions were: 198 true positive predictions + 702 true negative
predictions, for a total of . So the accuracy is .

For precision, we use and (false positives) , and we have:

(84.3%).

For recall, we use and (false negatives) , and we have:

(75.9%).

Finally, (79.9%).

EXAMPLE 6.2

Problem

The score on an exam is positively correlated with the time spent studying for the exam. You have collected
the following data (pairs of study time in hours and exam scores):

(9.8, 83.0), (8.2, 87.7), (5.2, 61.6), (8.0, 77.8), (2.1, 42.2), (6.8, 62.1), (2.3, 30.9), (9.5, 94.4), (6.6, 76.2), (9.5, 93.1)

Use 80% of the dataset to create a linear model and discuss the accuracy of the model on the remaining
testing set.

Solution

Since there are 10 data points, we use 8 of them for training, as 8 is 80% of 10.

Training data: (9.8, 83.0), (8.2, 87.7), (5.2, 61.6), (8.0, 77.8), (2.1, 42.2), (6.8, 62.1), (2.3, 30.9), (9.5, 94.4)

The linear regression model that best fits the training data is . (See Correlation and Linear
Regression Analysis for details on linear regression.) We will compute MAE, MAPE, MSE, and RMSE for the
remaining two data points (test set) as in Table 6.1.

x Prediction Actual Difference

Value (Error)
2.3 30.9 -7.13
9.5 94.4 5.25

Table 6.1 Test Set

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 6.1 • What Is Machine Learning? 275

• , or 14.3%
• MSE for cubic model:
• RMSE for cubic model:

The MAE and RMSE both show that the model’s predictions are off by an average of about 6.2 points from
actual values. The MAPE suggests that the model has an error of about 14.3% on average.

Overfitting and Underfitting

Can 100% accuracy be attained from a machine learning algorithm? In all but the most trivial exercises, the
answer is a resounding no. Real-world data is noisy, often incomplete, and rarely amenable to a simple model.
(Recall from Collecting and Preparing Data that we defined noisy data as data that contains errors,
inconsistencies, or random fluctuations that can negatively impact the accuracy and reliability of data analysis
and interpretation.) Two of the most common issues with machine learning algorithms are overfitting and
underfitting.

Overfitting happens when the model is adjusted to fit the training data too closely, resulting in a complex
model that is too specific to the training data. When such a model is given data outside of the training set, it
may perform worse, a phenomenon known as high variance.

Underfitting occurs when the model is not robust enough to capture essential features of the data. This could
be because of too small a dataset to train on, choosing a machine learning algorithm that is too rigid, or a
combination of both. A model that suffers from underfitting may be said to have high bias.

Often, a model that has low variance will have high bias, and a model that has low bias will have high variance.
This is known as the bias-variance trade-off.

Overfitting
It might at first seem desirable to produce a model that makes no mistakes on the training data; however, such
“perfect” models are usually terrible at making predictions about data not in the training set. It is best to
explain this idea by example.

Suppose we want to create a model for the relationship between x and y based on the given dataset,

How would we go about creating the model? We might first split S into a training set,
, and testing set, . It can be shown that the cubic
equation, , fits the training data perfectly. However, there is no reason to expect
that the relationship between x and y is truly cubic. Indeed, the predictions of the cubic model on are
terrible! See Table 6.2.

x Prediction, Actual Value,

Cubic Model y
10 18 4
12 45 5

Table 6.2 Cubic Model Predictions

The linear model (linear regression) that represents a best fit for the first four data points is .
Figure 6.3 shows the data points along with the two models.
276 6 • Decision-Making Using Machine Learning Basics

Figure 6.3 Data Points along a Cubic Model and a Linear Model. The four data points in can be fitted onto a cubic curve (0%
error), but it does poorly on additional data from the testing data, . The cubic curve overfits the training data. The regression line
does not fit the training data exactly; however, it does a better job predicting additional data.

To get a good sense of how much better the linear model is compared to the cubic model in this example, we
will compute the MAPE and RMSE for each model, as shown in Table 6.3.

Actual Value, Prediction, , , Cubic Prediction,

Cubic Model Model , Linear ,
Model Linear
Model
2 10 10 0 9.8 0.2
4 9 9 0 8.6 0.4
6 6 6 0 7.4 1.4
8 7 7 0 6.2 0.8
10 4 18 14 5 1
12 5 45 40 3.8 1.2

Table 6.3 MAPE and RMSE Calculated for Each Model

• MAPE for cubic model: , or

• RMSE for cubic model:

• MAPE for linear model: , or

• RMSE for linear model:

The MAPE and RMSE values for the linear model are much lower than their respective values for the cubic
model even though the latter predicts four values with 100% accuracy.

Underfitting
A model that is underfit may perform well on some input data and poorly on other data. This is because an
underfit model fails to detect some important feature(s) of the dataset.

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 6.1 • What Is Machine Learning? 277

EXAMPLE 6.3

Problem

A student recorded their time spent on each homework set in their statistics course. Each HW set was
roughly similar in length, but the student noticed that they spent less and less time completing them as the
semester went along. Find the linear regression model for the data in Table 6.4 and discuss its effectiveness
in making further predictions.

HW 1 2 3 4 5 6
Set
Time 9.8 5.3 3.4 2.6 1.9 1.7
(hr)

Table 6.4 Homework Set Completion Times

Solution

There is a definitive downward trend in the data. A simple linear regression model for this data is:

However, the line of best fit does not seem to fit the data all that well. There is no way that a linear function
can bend the way the data points seem to do in this example (see Figure 6.4).

Figure 6.4 Linear Model That Best Fits the Data in Example 6.3. This graph contains a scatterplot of the six data points together
with the linear model that best fits the data. This is a clear case of underfitting.

Another issue with using the linear model for the data in Table 6.4 is that eventually the values of become
negative! According to this model, it will take about hours to complete the 7th homework set, which is
absurd. Perhaps a decreasing exponential model, shown in Figure 6.5, would work better here. Proper
model selection is the most effective way of dealing with underfitting.
278 6 • Decision-Making Using Machine Learning Basics

Figure 6.5 Exponential Model That Best Fits the Data in Example 6.3. This graph contains a scatterplot of the six data points
together with the exponential model that best fits the data. Under this model, the prediction of when seems much
more reasonable.

6.2 Classification Using Machine Learning

Learning Outcomes
By the end of this section, you should be able to:
• 6.2.1 Perform logistic regression on datasets and interpret the results.
• 6.2.2 Perform k-means clustering on datasets.
• 6.2.3 Define the concept of density-based clustering and use DBScan on datasets.
• 6.2.4 Interpret the confusion matrix in clustering or classifying data.

Classification problems come in many flavors. For example, suppose you are tasked with creating an algorithm
that diagnoses heart disease. The input features may include biological sex, age, blood pressure data, and
cholesterol levels. The output would be either: yes (diagnose heart disease) or no (do not diagnose heart
disease). That is, your algorithm should classify patients as “yes” or “no” based on an array of features, or
symptoms in medical terminology. Logistic regression is one tool for classification when there are only two
possible outputs. This is often called a binary (binomial) classification problem. If the goal is to classify data
into more than two classes or categories, then the problem is referred to as multiclass (multinomial)
classification.

Other kinds of classification problems involve finding two or more clusters in the data. A cluster is a collection
of data points that are closer to one another than to other data points, according to some definition of
closeness. For example, certain characteristics of music, such as tempo, instrumentation, overall length, and
types of chord patterns used, can be used as features to classify the music into various genres, like rock, pop,
country, and hip-hop. A supervised machine learning algorithm such as a decision tree (see Decision Trees) or
random forest (see Other Machine Learning Techniques) may be trained and used to classify music into the
various predefined genres. Alternatively, an unsupervised model such as k-means clustering could be used to
group similar-sounding songs together without necessarily adhering to a concept of genre.

This section will focus on logistic regression techniques and clustering algorithms such as k-means and
DBScan. We’ll use measures of accuracy including the confusion matrix.

Logistic Regression
A logistic regression model takes input vectors (features) and produces an output of “yes” or “no.”
Much like linear regression, the logistic regression model first fits a continuous function based on known,

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 6.2 • Classification Using Machine Learning 279

labeled data. However, instead of fitting a line to the data, a sigmoid function is used. A sigmoid function is a
specific type of function that maps any real-valued number to a value between 0 and 1. The term sigmoid
comes from the fact that the graph has a characteristic “S” shape (as shown in Figure 6.6), and sigma is the
Greek letter that corresponds to our letter S. We often use the notation to denote a sigmoid function. The
basic formula for the sigmoid is:

Figure 6.6 Graph of a Typical Sigmoid Function

One advantage of the sigmoid over a linear function is that the values of the sigmoid stay close to 0 when is
negative and close to 1 when is positive. This makes it ideal for classifying arbitrary inputs into one of two
classes, “yes” (1) or “no” (0). In fact, we can interpret the y-axis as probability that an event occurs. The sigmoid
function can be shifted right or left and compressed or expanded horizontally as necessary to fit the data. In
the following formula, the parameters and control the position and shape of the sigmoid function,
respectively.

As complicated as this formula may seem at first, it is built up from simple elements. The presence of
suggests that there may be a linear regression lurking in the background. Indeed, if we solve to
find the inverse function of , we can use it to isolate , which in turns allows us to use standard linear
regression techniques to build the logistic regression. Recall that the natural logarithm function, ln , is the
inverse function for the exponential, . In what follows, let stand for .
280 6 • Decision-Making Using Machine Learning Basics

In the final line, we used the power property of logarithms, , with power . The function
we’ve just obtained is called the logit function.

The key property of the logit function is that it is the inverse function of . Recall from algebra, if is the
inverse function of , then we have for all . In our case, that means , for all .
Now applying the logit function to the general sigmoid function, we can write:

Thus, the logit function linearizes the sigmoid. Let’s dig a little deeper into the logit function and what it
measures.

Log-Odds and Discrete Logistic Regression

Logistic regression is a prediction model based on the idea of odds. The odds that an event E occurs is the
ratio of the probability of E occurring over the probability of E not occurring. Let .

Thus, the logit function is simply the logarithm of the odds of an event with a given probability . This is why
logit is often called log-odds. While probabilities range from 0 to 1, log-odds will range from (minus
infinity) to (infinity).

Suppose we would like to predict the likelihood of an event , given that another event either occurs or
does not occur. We will create a logistic regression model, , such that:

• is the likelihood that occurs when does not occur, and

• is the likelihood that occurs when does occur.

We obtain and using the logit function. If is the probability that occurs given that does not occur
(i.e., ), using the notation of conditional probability (see Normal Continuous Probability
Distributions), and if is the probability that occurs given that does occur (i.e., ), then

, and

This model is called a discrete logistic regression because the feature variable is either 1 or 0 (whether or not
event occurred).

EXAMPLE 6.4

Problem

At a particular college, it has been found that in-state students are more likely to graduate than out-of-state
students. Roughly 75% of in-state students end up graduating, while only about 30% of out-of-state
students do so. Build a discrete logistic regression model based on this data.

Solution

Let , which is the probability of graduating if the variable “in-state” is false, or 0. Let ,
which is the probability of graduating if the variable “in-state” is true, or 1.

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 6.2 • Classification Using Machine Learning 281

So , and . Therefore, the

model is:

You can verify that and .

The previous example used only a single feature variable, “in-state,” and so the usefulness of the model is very
limited. We shall see how to expand the model to include multiple inputs or features in Multiple Regression
Techniques.

Maximum Likelihood and Continuous Logistic Regression

The method of logistic regression can also be used to predict a yes/no response based on continuous input.
Building the model requires finding values for the parameters of the sigmoid function that produce the most
accurate results. To explain how this works, let’s first talk about likelihood. The likelihood for a model is
computed as follows. For each data point , if the label of is 1 (or yes), then calculate ; if the label is
0 (or no), then calculate . The product of these individual results is the likelihood score for the model.
We want to find the model that has the maximum likelihood.

EXAMPLE 6.5

Problem

Consider the models

Suppose there are four data points, , , , , and both and are known to have label
0, while and have label 1. Find the likelihood scores of each model and determine which model is a
better fit for the given data.

Solution

For model , the predicted likelihoods are , , , and .

Since and 2 have label 0, while and 4 have label 1, we compute:

For model , the predicted likelihoods are , , , and .

Thus, model is the better of the two models on this data.

How does one find the model that has maximum likelihood? The exact method for finding the coefficients
and for the model falls outside the scope of this text. Fortunately, there are software packages
available that can be used to do the work for you.

For example, the same university ran a study on the effect of first-year GPA on completion of a college degree.
A small sample of the data is shown in Table 6.5. What is the model that best fits this data?
282 6 • Decision-Making Using Machine Learning Basics

GPA Completed
College?
1.5 N
2.4 Y
3.4 Y
2.1 N
2.5 Y
0.8 N
2.9 N
4.0 Y
2.3 Y
2.1 N
3.6 Y
0.5 N

Table 6.5 GPA vs. College Completion

Data

Figure 6.7 shows the data in graphical form.

Figure 6.7 Graph of GPA (x-axis) and College Completion (y-axis). This uses values 0 for non-completion and 1 for completion. The
graph suggests that higher GPAs tend to predict completion of a degree.

The logistics model (found using computer software) that maximizes the likelihood is:

The logistics regression model that best fits the data is shown in Figure 6.8 along with the data points colored
green for predicted completion and red for predicted non-completion.

Figure 6.8 Logistic Regression Model Fitting the Data in Table 6.5

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 6.2 • Classification Using Machine Learning 283

Logistic Regression in Python

A sample of Python code for logistic regression, using the data from Table 6.5, appears next. We use the
LogisticRegression function found in the Python library sklearn.linear_model (https://openstax.org/r/
scikit).

PYTHON CODE

# Import libraries
from sklearn.linear_model import LogisticRegression

# Define input and output data

data = [[1.5, 0], [2.4, 1], [3.4, 1 ], [2.1, 0 ], [2.5, 1 ],
[0.8, 0 ], [2.9, 0 ], [4.0, 1], [2.3, 1], [2.1, 0], [3.6, 1 ], [0.5, 0]]

# Separate features (X) and labels (y)

X = [[row[0]] for row in data] # Feature
y = [row[1] for row in data] # Label

# Build the logistic model

Lmodel = LogisticRegression()
Lmodel.fit(X,y)

# Display the coefficients of the logistic regression

(a,b) = (Lmodel.intercept_[0], Lmodel.coef_[0,0])
print("Coefficients: ", (round(a,3),round(b,3)))

# Display the accuracy of the model

s = Lmodel.score(X,y)
print("Accuracy: ", round(s, 3))

The resulting output will look like this:

Coefficients: (-2.826, 1.197)

Accuracy: 0.833

The code produces the coefficients that can be plugged in for and in the model:

k-Means Clustering
Clustering algorithms perform like digital detectives, uncovering patterns and structure in data. The goal is to
find and label groups of data points that are close to one another. This section develops methods for grouping
data (clustering) that incorporate machine learning.

The k-means clustering algorithm can classify or group similar data points into clusters or categories
without prior knowledge of what those categories might be (i.e., unsupervised learning). However, the user
must provide a guess as to the value of , the number of clusters to expect. (Note: You may get around this
284 6 • Decision-Making Using Machine Learning Basics

issue by iterating the algorithm through many values of and evaluating which k-value produced the best
results. The trade-off is the time it takes to run the algorithm using multiple values of and interpreting the
results using. The so-called elbow method is often used to find the best value of , but it is beyond the scope
of this text to explain this method.) The user must also provide initial guesses as to where the centroids would
be. We shall see by example how these choices may affect the algorithm.

k-Means Clustering Fundamentals

The basic idea behind k-means is quite intuitive: Each cluster must be centered around its centroid in such a
way that minimizes distance from the data in the cluster to its centroid. The trick is in finding those centroids!
Briefly, a centroid of a set of data points is defined as the arithmetic mean of the data, regarded as vectors.

The basic steps of the k-means clustering algorithm are as follows:

1. Guess the locations of cluster centers.

2. Compute distances from each data point to each cluster center. Data points are assigned to the cluster
whose center is closest to them.
3. Find the centroid of each cluster.
4. Repeat steps 2 and 3 until the centroids stabilize—that is, the new centroids are the same (or
approximately the same, within some given tolerance) as the centroids from the previous iteration.

If the clustering was done well, then clusters should be clearly separated. The silhouette score is a measure of
how well-separated the clusters are and is defined as follows:

Let be the mean distance between point and all other data points in the same cluster as point .

For each cluster not containing point , let be the mean distance between point and all data points in
cluster . Then, let be the minimum of all the values of .

Then the silhouette score is found by the formula

Values of lie between 1 and 1, with values close to 1 indicating well-separated clusters, values close to 0
indicating clusters are ambiguous, and values close to 1 indicating poor clustering with points assigned to
clusters arbitrarily. Fortunately, statistical software packages that can do k-means clustering will be able to
compute the silhouette score for you.

EXAMPLE 6.6

Problem

An outbreak of fungus has affected a small garden area. The fungus originated underground, but it
produced mushrooms that can easily be spotted. From a photo of the area, it is surmised that there are
three clusters of mushrooms (see Figure 6.9). Use k-means to classify the mushrooms into three groups.

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 6.2 • Classification Using Machine Learning 285

Figure 6.9 The Locations of Mushrooms in a Garden. There are three apparent clusters.

Solution

The location data consists of 19 points indicating position in feet east and north of a fixed point.

(101.7, 51.1), (109.2, 66.7), (33.2, 54.1), (39.6, 53.6), (66.8, 70.5), (119.9, 42.4),

(26.9, 33.1), (55.5, 71.7), (75, 82.4), (108.6, 71.4), (62.1, 83.5), (119.8, 69.1),

(25.9, 30.2), (37.5, 46.4), (24, 49.1), (75.5, 77.8), (101.5, 51), (110.5, 72),

(39.5, 55.8)

First, choose three potential centroids. To make things simple, we will just pick the first three data points
(101.7, 51.1), (109.2, 66.7), and (33.2, 54.1), which we will color red, green, and blue, respectively. Now color
all the data points red, green, and blue according to which of these three points it lies closest to. The initial
grouping is not perfect, as you can see in Figure 6.10.
286 6 • Decision-Making Using Machine Learning Basics

Figure 6.10 Graph with Large Dots Indicating the Initial Choices of Centroids. Data points are colored according to which centroid
they are closest to.

Next, we find the centroids of each of the colored groups. In practice, this is all done automatically by
software, but we will work out one of the centroids explicitly here. Let’s work out the green centroid.

Current green points: (75, 82.4), (75.5, 77.8), (108.6, 71.4), (109.2, 66.7), (110.5, 72), (119.8, 69.1).

Green centroid x-value:

Green centroid y-value:

Thus, the green centroid is located at (99.8, 73.2).

Now plot all the centroids. You might imagine the previous potential centroids have moved to positions that
are closer to the true centroids of the visible groups. The red point moves to (107.7, 48.2); the green point
moves to (99.8, 73.2); and the blue point moves to (41.1, 54.8). Note that (aside from the initial choices) the
centroids are not typically points in the dataset. Recolor the points of the dataset with respect to these new
centroids, as shown in Figure 6.11.

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 6.2 • Classification Using Machine Learning 287

Figure 6.11 Graph with New Centroids. After the second iteration of the k-means algorithm, the centroids have moved closer to
the centers of the main clusters. However, no points changed location, so the algorithm stabilizes at this step.

Run the algorithm a number of times until the coloring stabilizes. In this case, the next iteration is stable.
Are the clusters where you thought they might end up? This example highlights the fact that k-means may
be quite sensitive to initial choice of centroids.

Running the algorithm again with different initial centroids may produce different clusters, as Figure 6.12
shows.
288 6 • Decision-Making Using Machine Learning Basics

Figure 6.12 Graph with Different Initial Centroids. Using initial centroids of (110, 70), (60, 80), and (40, 40), the k-means algorithm
produces a different clustering. The final position of the centroids are (110.2, 60.5), (67.0, 77.2), and (32.4, 46.0).

Clustering algorithms such as k-means also allow one to make predictions about new data. For example,
suppose a new mushroom sprouted up at location (90, 50). To classify this point as red, green, or blue,
simply find out which centroid is closest to the point.

Recall that the distance between two points and is found using the formula

Distance to red centroid:

Distance to green centroid:

Distance to blue:

Thus, the new mushroom should be included in the red group.

Among clustering algorithms, k-means is rather simple, easy to implement, and very fast. However, it suffers
from many drawbacks, including sensitivity to initial choice of centroids. Furthermore, k-means does detect
clusters that are not simply “blobs.” In the next section, we will discuss another clustering algorithm that
generally performs better on a wider range of data.

k-Means Clustering in Python

Our previous example used a sample of only 19 data points selected from the 115 data points found in the file
FungusLocations.csv (https://openstax.org/r/FungusLocations). Here is the Python code to produce a k-means
clustering from a dataset:

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 6.2 • Classification Using Machine Learning 289

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for data visualization
from sklearn.cluster import KMeans
from sklearn.metrics import silhouette_score

# Read data
data = pd.read_csv('FungusLocations.csv').dropna()

# Build K-means model with 3 clusters

km = KMeans(n_clusters=3, n_init='auto')
km.fit(data)

# Calculate silhouette score

silhouette_avg = silhouette_score(data, km.labels_)
print("Silhouette Score:", round(silhouette_avg,2))

# Visualize the result of k-Means clustering using matplotlib

plt.scatter(data['East'], data['North'], c=km.labels_, cmap='viridis')
plt.xlabel('East')
plt.ylabel('North')
plt.title('k-Means Clustering Result')
plt.show()

The resulting output will look like this:

Silhouette Score: 0.77

290 6 • Decision-Making Using Machine Learning Basics

With a silhouette score of about 0.77, the separation of data points into three clusters seems appropriate.

EXPLORING FURTHER

Centroids versus Other Means

Instead of using centroids (which are computed using arithmetic means, or averages), other means may be
employed, including medians, trimmed averages, geometric or harmonic means, and many others. These
algorithms may have different names such as k-medians, k-medoids, etc. More information can be found at
Neptune (https://openstax.org/r/neptune) and Tidymodels articles (https://openstax.org/r/tidymodels)..

Density-Based Clustering (DBScan)

Suppose you need to classify the data in Figure 6.13 into two clusters.

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 6.2 • Classification Using Machine Learning 291

Figure 6.13 Dataset with an Inner and Outer Ring

How might you do this? There seems to be a clear distinction between points on the inner ring and points on
the outer ring. While k-means clustering would not do well on this dataset, a density-based clustering
algorithm such as DBScan might perform better.

DBScan Fundamentals
The DBScan algorithm (DBScan is an acronym that stands for density-based spatial clustering of applications
with noise) works by locating core data points that are part of dense regions of the dataset and expanding
from those cores by adding neighboring points according to certain closeness criteria.

First, we define two parameters: , and . A point in the dataset is called a core point if it has at least
neighbors, counting itself, within a distance of from itself.

The steps of DBScan are as follows:

1. Choose a starting point that is a core point and assign it to a cluster. (Note: If there are no core points in
the dataset at all, then the parameters and will need to be adjusted.)
2. Add all core points that are close (less than a distance of ) to the first point into the first cluster. Keep
adding to the cluster in this way until there are no more core points close enough to the first cluster.
3. If there are any core points not assigned to a cluster, choose one to start a new cluster and repeat step 2
until all core points are assigned to clusters.
4. For each non-core point, check to see if it is close to any core points. If so, then add it to the cluster of the
closest core point. If a non-core point is not close enough to any core points, it will not be added to any
cluster. Such a point is regarded as an outlier or noise.

Since the values of and are so important to the performance of DBScan, the algorithm is typically run
multiple times on the same dataset using a range of values and values. If there are a large number of
outliers and/or very few clusters, then the model may be underfitting. Conversely, a very small number of
outliers (or zero outliers) and/or many clusters present in the model may be a sign of overfitting.

Let’s work through a small example using DBScan with and to classify the following dataset into
clusters. (Points are labeled by letters for convenience.)

A: (3.5, 5.8) B: (4.5, 3.5) C: (5.0, 5.0) D: (6.0, 6.0) E: (6.0, 3.0) F: (6.9, 4.7)

G: (9.0, 4.0) H: (11.0, 5.0) J: (12.0, 4.0) K: (12.4, 5.4) L: (13.2, 2.5)

Note: In practice, DBScan would never be done by hand, but the steps shown as follows illustrate how the
292 6 • Decision-Making Using Machine Learning Basics

algorithm works. Figure 6.14 displays the data.

Figure 6.14 Original Dataset with 11 Unlabeled Points.

The core points are those that have at least neighbors (or , not counting the point itself) within a
distance of . The easiest way to determine core points would be to draw circles of radius 2.1 centered at each
point, as shown in Figure 6.15, and then count the number of points within each circle.

Figure 6.15 Circles of Radius Centered at Each Point. Drawing circles of radius around each data point, it is easier to see which
points are core and which are not core.

Based on Figure 6.15, point A has only two neighbors, A and C, so A is not a core point. On the other hand,
point B has three neighbors, B, C, and E, so B is core. The full list of core points is B, C, D, E, F, H, J, and K. So B
may be chosen to start the first cluster. Then, building from B, points C and E are added next. Next, D, E, and F
are added to the growing first cluster. Neither A nor G are added at this stage since they are not core points.
Having found all core points that are in the first cluster, let H start a second cluster. The only core points left are
close enough to H that the second cluster is H, J, and K.

Finally, we try to place the non-core points into clusters. Point A is close enough to C to make it into the first
cluster. Point L is close enough to J to become a part of the second cluster. Point G does not have any core
points near enough, so G will be un-clustered and considered noise. Thus, cluster 1 consists of {A, B, C, D, E, F},
and cluster 2 consists of {H, J, K, L}. The results of DBScan clustering are shown in Figure 6.16.

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 6.2 • Classification Using Machine Learning 293

Figure 6.16 Graph Showing Results of DBScan Clustering. Cluster 1 is in blue and Cluster 2 is in red.

DBScan in Python
The Python library sklearn.cluster (https://openstax.org/r/stable) has a module named DBSCAN. Here is how it
works on the dataset DBScanExample.csv (https://openstax.org/r/DBScanExample).

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
from sklearn.cluster import DBSCAN

# Read data
data = pd.read_csv('DBScanExample.csv').dropna()

# Run DBScan
db = DBSCAN(eps=1.3, min_samples=5).fit(data)
labels = db.labels_

# Find the number of clusters and points of noise

n_clusters = len(set(labels)) - (1 if -1 in labels else 0)
n_noise = list(labels).count(-1)
print("Number of clusters: ", n_clusters)
print("Points of noise:", n_noise)

The resulting output will look like this:

Number of clusters: 2
Points of noise: 8
294 6 • Decision-Making Using Machine Learning Basics

PYTHON CODE

# Visualize clusters
import matplotlib.pyplot as plt ## for data visualization

plt.scatter(data['X'], data['Y'], c=db.labels_)

The resulting output will look like this:

The Confusion Matrix

When training and testing any algorithm that performs classification, such as logistic regression models, k-
means clustering, or DBScan, it is important to measure accuracy and identify error. The confusion matrix is
one way of quantifying and visualizing the effectiveness of a classification model. This concept will be
illustrated by the following example.

Suppose you have trained a model that classifies images of plants into one of three categories: flowers, trees,
and grasses. When you test the model on 100 additional images of plants, you discover that it correctly
identified flowers, trees, and grasses the majority of the time, but there were also quite a few mistakes. Table
6.6 displays the results in a confusion matrix:

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 6.2 • Classification Using Machine Learning 295

Identified as a Identified as a Identified as a

Flower Tree Grass
Is a flower 23 3 9
Is a tree 2 32 0
Is a grass 12 1 18

Table 6.6 A Confusion Matrix for Flowers, Trees, and Grasses

Thus, we can see that 23 flowers, 32 trees, and 18 grasses were identified correctly, giving the model an
accuracy of , or 73%. Note: The terms TP, TN, FP, and FN introduced in What Is Machine
Learning? and defined again in the next example do not apply when classifying data into three or more
categories; however, the confusion matrix gives more detailed information about the mistakes. Where there
are relatively low numbers off the main diagonal, the model performed well. Conversely, higher numbers off
the main diagonal indicated greater rates of misidentification, or confusion. In this example, when presented
with a picture of a flower, the model did a pretty good job of identifying it as a flower but would mistake
flowers for grasses at a higher rate than mistaking them for trees. The model did very well identifying trees as
trees, never mistaking them for grasses and only twice mistaking them for flowers. On the other hand, the
model did not do so well identifying grasses. Almost 40% of the images of grasses were mistaken for flowers!
With this information in hand, you could go back to your model and adjust parameters in a way that may
address these specific issues. There may be a way to tweak the model that helps with identifying grasses in
particular. Or you may decide to take extra steps whenever an image is identified as a flower, perhaps running
the image through additional analysis to be sure that it truly is a flower and not just a mislabeled grass.

When there are only two classes (binary classification), the confusion matrix of course would have only four
entries. There are special terms that apply to this case when the two classes are “Positive” and “Negative.”
Think of diagnosing a disease. Either the patient has the disease or they do not. A doctor can perform a test,
and the hope is that the test will determine for sure whether the patient has that disease. Unfortunately, no
test is 100% accurate. The two cases in which the test fails are called false positive and false negative. A false
positive (also called type I error) occurs when the true state is negative, but the model or test predicts positive.
A false negative (also called type II error) is just the opposite: the state is positive, but the model or test
predicts a negative. Both errors can be dangerous in fields such as medicine. Some terminology for the four
possibilities are shown in Table 6.7.

Predicted Positive Predicted Negative

Actual Positive True Positive (TP) – hit False Negative (FN) – miss
Actual Negative False Positive (FP) – false True Negative (TN) –
alarm correctly rejected

Table 6.7 Terminology Summarizing the Four Possibilities from a Confusion Matrix

Adjustments to a model that reduce one type of error generally increases the rate of the other type of error.
That is, if you want your model to have a very low rate of false negatives, then it may become positively biased
(more sensitive), predicting more positives whether they are true or false positives. On the other hand, if the
rate of false positives needs to be reduced, then the model may become negative biased (less sensitive) and
yield more negative predictions overall, both true and false negatives.

Visualizing Confusion Matrices

Confusion matrices are often shaded or colored in a way to show contrast of high and low values, which is
helpful in locating any abnormal behavior in the model, often called a heatmap. Figure 6.17 provides a
heatmap for the flower/tree/grass example.
296 6 • Decision-Making Using Machine Learning Basics

Figure 6.17 Heatmap for Flower/Tree/Grass Example

The darker shades indicate higher values. The main diagonal stands out with darker cells. This is to be
expected if our classifier is doing its job. However, darker shades in cells that are off the main diagonal indicate
higher rates of misclassification. The numbers 12 in the lower left and 9 in the upper right are prominent. The
model clearly has more trouble with flowers and grasses than it does with trees.

Generating a Confusion Matrix in Python

The dataset CollegeCompletionData.csv (https://openstax.org/r/CollegeCompletionData) contains 62 data
points (from which only 12 points of data were used in Table 6.6). The following code produces a logistic
regression based on all 62 points. Then, the confusion matrix is generated. Finally, a visual display of the
confusion matrix as a heatmap is generated using another visualization library called seaborn
(https://openstax.org/r/seaborn). If you do not need the heatmap, then just type print(cf) directly after finding
the confusion matrix to print a text version of the matrix.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for data visualization
import seaborn as sns ## for heatmap visualization
from sklearn.linear_model import LogisticRegression
from sklearn.metrics import confusion_matrix

# Read data
data = pd.read_csv('CollegeCompletionData.csv').dropna()
x = data[['GPA']]
y = data['Completion']

# Build the logistic model

model = LogisticRegression()
model.fit(x,y)

# Generate model predictions

y_pred = model.predict(x)

# Generate the confusion matrix

cf = confusion_matrix(y, y_pred)

# Plot the heatmap using seaborn and matplotlib

sns.heatmap(cf, annot=True, fmt='d', cmap='Blues', cbar=True)

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 6.3 • Machine Learning in Regression Analysis 297

plt.xlabel('Predicted')
plt.ylabel('True')
plt.yticks(rotation=0)
plt.title('Confusion Matrix')
plt.show()

The resulting output will look like this:

From the preceding analysis, we find 20 true positives and 24 true negatives, representing an accuracy of
. There were 10 false negatives and 8 false positives.

6.3 Machine Learning in Regression Analysis

Learning Outcomes
By the end of this section, you should be able to:
• 6.3.1 Use bootstrapping to analyze variation in linear regression.
• 6.3.2 Outline assumptions relevant to a multiple linear regression.
• 6.3.3 Perform multiple linear regressions and analyze significance of coefficients.

Regression is a term that applies to many different techniques in data analysis and machine learning. The
main idea is to model a relationship between one or more input (or independent) variables and an output
(or dependent) variable y by creating an explicit functional equation . Once the equation is found,
new inputs can be plugged into it and the results would serve as predictions. The types of regressions are
based on the form of the equations that are generated: linear, polynomial, logistic, exponential, etc. Most of
these types of regression analyses may be done on single inputs or using multiple input variables. Some of
these topics have already been discussed in this textbook, and so in this chapter, we delve into a more
advanced analysis. First we explore bootstrapping as a way to find more information about the reliability and
variability of the parameters of a linear regression. Then we discuss multiple linear and logistic regressions,
298 6 • Decision-Making Using Machine Learning Basics

including how to perform these tasks in Python.

Linear Regression and Bootstrapping

The fundamentals of linear regression were presented in Inferential Statistics and Regression Analysis. While
linear regression is a very powerful tool, it may suffer from inaccuracies due to noisy data. How confident can
we be in the parameters of a linear model? In this section we use a resampling technique called
bootstrapping, which is aimed at estimating variation to build a linear regression model with parameters
within a specified confidence interval. Recall that we defined bootstrapping in Bootstrapping Methods as a
technique in which repeated samples are taken hundreds or thousands of times and then the sample mean is
calculated for each sample.

Bootstrapping Fundamentals
Recall, for a set of bivariate data—that is, a set of points in the plane—the linear regression or
line of best fit is a line with equation , in which the values of and are chosen to minimize the
squared vertical distance from each to the predicted value, . The values of and clearly
depend on the points of the dataset , and so these parameters are just our best guess estimates for the
“true” values of and . Perhaps a different sampling of would yield slightly different values of and . We
may not have the luxury of resampling from the population, and so we do the next best thing: Resample from
the set itself! This process is called bootstrapping because you are attempting to “pull yourself up by your
own bootstraps,” as the old saying goes. Here is an outline of the process.

1. Choose a large number of samples taken from the dataset , with replacement (so repetitions of data
are allowed).
2. Find the linear regression for this set of samples. Record the (intercept) and (slope) values into lists
and , respectively.
3. Repeat steps 1 and 2 many times.
4. The sets and represent distributions of possible values of the parameters and for the true linear
fit, .
5. Let and . These are the parameters we will chose for our (bootstrapped)
linear regression, .
6. Find the standard deviation of and as well in order to produce a confidence interval for each
parameter.

These steps will next be illustrated with the help of Python.

Linear Regression with Bootstrapping in Python

In NCAA Division I basketball, a statistic called BARTHAG provides a measure of many different factors that
affect a team’s chances of winning against an average team in the same division. This statistic (along with
many others) can be found in the dataset NCAA-2021-stats.csv (https://openstax.org/r/NCAA). Let be the
dataset consisting of pairs (BARTHAG, W), where W stands for the number of wins in 2021. There are 346 data
points in this set. Here is the code that produces the scatterplot and regression line.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for data visualization
from sklearn.linear_model import LinearRegression

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 6.3 • Machine Learning in Regression Analysis 299

# Read data
data = pd.read_csv('NCAA-2021-stats.csv')
data = data[['BARTHAG', 'W']].dropna()

# Find the linear regression model

model = LinearRegression()
x = data['BARTHAG'].values.reshape(-1,1)
y = data['W'].values.reshape(-1,1)
model.fit(x,y)
y_pred = model.predict(x)

# Visualizing the linear regression on the scatterplot

plt.scatter(x,y)
plt.plot(x, y_pred, color='red')
plt.show()

a = model.intercept_
b = model.coef_
print("Linear model: y = %1.3f + %2.3f x" % (a, b))

The resulting output will look like this:

Linear model: y = 4.820 + 14.682 x

300 6 • Decision-Making Using Machine Learning Basics

Then, the set is resampled 50 times, using 100 data points each time. A linear regression is run each time,
producing a set of 50 values of and 50 values of . All 50 regression lines are shown on the same graph.

PYTHON CODE

from sklearn.utils import resample

data.plot.scatter(x='BARTHAG', y='W')

# Build arrays for slopes and intercepts

slopes = []
intercepts = []

# Resampling 100 points 50 times

for i in range(50):
data1 = resample(data, n_samples=100, replace=True)

x = data1['BARTHAG'].values.reshape(-1,1)
y = data1['W'].values.reshape(-1,1)
model.fit(x,y)
y_pred = model.predict(x)

slopes.append(model.coef_[0][0])
intercepts.append(model.intercept_[0])

plt.plot(x, y_pred, color='red')

plt.show()

The resulting output will look like this (results for bootstrapping models may slightly vary):

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 6.3 • Machine Learning in Regression Analysis 301

Note how all the lines are very close to one another, but there is some variation. The mean and standard
deviation of intercepts and slopes may be found using the statistics (https://openstax.org/r/docspython1)
library in Python.

PYTHON CODE

import statistics as stats # for mean and standard deviation

a_bar = stats.mean(intercepts)
a_std = stats.stdev(intercepts)
b_bar = stats.mean(slopes)
b_std = stats.stdev(slopes)

print("Intercept: Mean = %1.3f, St.Dev. = %1.3f " % (a_bar, a_std) )

print("Slope: Mean = %1.3f, St.Dev. = %1.3f " % (b_bar, b_std) )

The resulting output will look like this:

Intercept: Mean = 4.947, St.Dev. = 0.645

Slope: Mean = 14.489, St.Dev. = 1.267

Recall that, before bootstrapping, we obtained a linear model with intercept 4.82 and slope 14.682. These are
very close to the intercept and slope obtained from the bootstrapping method. The advantage to
bootstrapping, though, is that we now have measures of spread (standard deviation), and so we can produce a
302 6 • Decision-Making Using Machine Learning Basics

confidence interval for both parameters. Recall that the 95% confidence interval is found at plus or minus
, where is the standard deviation (See Bootstrapping Methods). This can be done in Python
using the scipy.stats package.

PYTHON CODE

import scipy.stats as st
import numpy as np

a_min, a_max = st.t.interval(0.95, df=len(intercepts)-1, loc=np.mean(intercepts),

scale=st.sem(intercepts))
b_min, b_max = st.t.interval(0.95, df=len(slopes)-1, loc=np.mean(slopes),
scale=st.sem(slopes))

print("95%% confidence interval for intercept: %1.2f < a < %1.2f " % (a_min, a_max)
)
print("95%% confidence interval for slope: %1.2f < b < %1.2f " % (b_min, b_max) )

The resulting output will look like this:

95% confidence interval for intercept: 4.76 < a < 5.13

95% confidence interval for slope: 14.13 < b < 14.85

Thus, we expect that the true value of the intercept is between 4.76 and 5.13 with 95% probability, and the true
value of the slope is between 14.13 and 14.85 with 95% probability.

Multiple Regression Techniques

In a simple linear regression, one variable serves as the predictor for the output variable . Many
problems in data science, however, go well beyond a single predictor. There may be dozens of features in the
data that work together to predict the output. In this context, we may use multiple regression techniques,
which use more than one input variable. In this section, we focus on two main concepts: multiple linear
regression and multiple logistic regression.

Multiple Linear Regression

A model for multiple linear regression involves some number of predictor variables, which we will label
. Here, we are using capital letters to distinguish these feature variables from data values like .
The multiple regression model takes the form

In the equation, is the intercept (value of when all ), and the values of are the coefficients of the
predictors, which function much like the slope in the simple linear regression model. A positive indicates
that the feature measured by has a positive correlation on values of , while a negative indicates a
negative correlation. More sophisticated models also introduce an error term, , to account for unexplained
variability in .

The goal of multiple linear regression is to determine (or estimate) values of the parameters and (for
) that minimize the squared vertical distance between the actual and predicted outputs. There
are well-known formulas for this task, and typically the regression is handled by a computer.

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 6.3 • Machine Learning in Regression Analysis 303

There are certain assumptions that need to be checked in order to use multiple regression. The first two are
about the nature of the input and output data itself. Generally, these data must be continuous.

1. The output should be continuous, not discrete. However, regression could still be used if the output is a
discrete variable with a very large, regular range of values (such as the number of people who live in a
given country, which could be any positive integer).
2. The input variables, , should be continuous, not discrete. However, the same comment as in (1) applies
here: If the variable has a very large, regular range of possible values, then regression should work fine.

The next two assumptions ensure that multiple regression would provide the best model. If these assumptions
are not met, then a more flexible model would be required.

3. There should be a linear relationship between and for each , regarding the other variables as
constant. This can be checked by running simple linear regressions on the pair for each and
verifying linearity.
4. The data should not have multicollinearity. Multicollinearity means that at least two of the input variables
, are highly correlated with one another, in which case one (or more) of the variables can be
dropped.

Finally, there are a number of technical assumptions that should be verified, including checking for outliers,
making sure that the variance is more or less uniform at all parts of the domain (this is known as
homoscedasticity), and analyzing the residuals to determine if they are fairly independent and normally
distributed. More advanced analysis might result in the determination that some variables are not significant
in the model. These further considerations fall outside the scope of this text, however.

Multiple Linear Regression in Python

In this section, we work through the Python code for multiple linear regression using the dataset
NCAA-2021-stats.csv (https://openstax.org/r/NCAA). As in Machine Learning in Regression Analysis, we would
like to predict the number of wins (W), but now we will include more than one predictor feature. In the first
code block, we will use BARTHAG and WAB (which is known as wins above bubble, a measure of how many
more wins this team has in comparison to a typical team that just makes it into the tournament on a similar
schedule) to predict W.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for data visualization
from sklearn.linear_model import LinearRegression

# Read data
data = pd.read_csv('NCAA-2021-stats.csv')
data = data.drop(['SEED'], axis=1).dropna() ## Remove the SEED column

X = data[['BARTHAG', 'WAB']] # Feature list

y = data[['W']] # Response variable

# Create the multiple linear regression model

model = LinearRegression()
304 6 • Decision-Making Using Machine Learning Basics

model.fit(X, y)

b = model.intercept_[0]
a1, a2 = model.coef_[0]

print("Intercept: ", round(b,3))

print("Coefficients: ", [round(a1,3), round(a2,3)])
print("Score: ", round(model.score(X,y),2))

The resulting output will look like this:

Intercept: 12.868
Coefficients: [4.794, 0.545]
Score: 0.58

According to the output, the multiple regression equation for this model is:

We can see that both BARTHAG and WAB have positive coefficients, and so as either variable increases, there is
a corresponding increase in W. The R-squared score indicates that about 58% of the total variance in W is due
to BARTHAG and WAB jointly. Let’s take a look at the data and see how well the points conform to the
regression plane. First, here is the code to generate the scatterplot of points (BARTHAG, WAB, W) in three
dimensions. (Make sure that you have already run the previous code beforehand.)

PYTHON CODE

# import libraries for graphing

import matplotlib.pyplot as plt
from mpl_toolkits.mplot3d import Axes3D

X1 = X[['BARTHAG']]
X2 = X[['WAB']]

# Create a 3D figure
fig = plt.figure(figsize=(10, 6))
ax = fig.add_subplot(111, projection='3d')

# Scatterplot of actual data points

ax.set_xlabel('BARTHAG')
ax.set_ylabel('WAB', rotation=45)
ax.set_zlabel('W')
ax.set_title('Actual Values')
ax.set_box_aspect(aspect=None, zoom=0.85)
ax.scatter(X1, X2, y, c='b', marker='o')

The resulting output will look like this:

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 6.3 • Machine Learning in Regression Analysis 305

Next, let’s take a look at the predicted values found by plugging BARTHAG and WAB into the multiple
regression formula discussed previously in the chapter. We also include the regression plane. The Python code
required to create the regression plane is somewhat involved, requiring another package, numpy
(https://openstax.org/r/numpy), to help create a mesh grid of points, so don’t worry too much if you
don’t understand that part of the code.

PYTHON CODE

import numpy as np

# Create a 3D figure
fig = plt.figure(figsize=(10, 6))
ax = fig.add_subplot(111, projection='3d')

# Generate prediction values using the model

y_pred = model.predict(X)

# Create a grid of points for the regression plane

X1min = min(X1.values)[0]
X1max = max(X1.values)[0]
X2min = min(X2.values)[0]
X2max = max(X2.values)[0]
X1_space = np.linspace(X1min, X1max, 100)
306 6 • Decision-Making Using Machine Learning Basics

X2_space = np.linspace(X2min, X2max, 100)

x1, x2 = np.meshgrid(X1_space, X2_space)

# Use the regression equation to find z-values

z = b + a1 * x1 + a2 * x2

# Plot the regression plane

ax.set_xlabel('BARTHAG')
ax.set_ylabel('WAB', rotation=45)
ax.set_zlabel('W')
ax.set_title('Multiple Linear Regression Plane and Predicted Values')
ax.set_box_aspect(aspect=None, zoom=0.85)
ax.scatter(X1, X2, y_pred, c='r', marker='x')
ax.plot_surface(x1, x2, z, alpha=0.3, cmap='plasma')

The resulting output will look like this:

It may not be entirely clear from the graph, but each red “x” is a point on the regression plane. To see how well
the regression formula does at modeling the actual data, we will remove the predicted values and put in the
actual values together with line segments showing how close those values are to the plane.

PYTHON CODE

# Create a 3D figure

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 6.3 • Machine Learning in Regression Analysis 307

fig = plt.figure(figsize=(10, 6))

ax = fig.add_subplot(111, projection='3d')

# Add line segments from actual data points to predicted points

for i in range(len(X1)):
ax.plot([X1.values[i,0], X1.values[i,0]],
[X2.values[i,0], X2.values[i,0]],
[y.values[i,0], y_pred[i,0]], c='g', linewidth=1)

# Plot the regression plane

ax.set_xlabel('BARTHAG')
ax.set_ylabel('WAB', rotation=45)
ax.set_zlabel('W')
ax.set_title('Multiple Linear Regression')
ax.set_box_aspect(aspect=None, zoom=0.85)
ax.scatter(X1, X2, y, c='b', marker='o')
ax.plot_surface(x1, x2, z, alpha=0.3, cmap='plasma')

The resulting output will look like this:

Now, let’s see if we can improve the model by adding more features. Let’s add TOR (turnover percentage),
2P_O (two-pointer shooting percentage), and 3P_O (three-pointer shooting percentage).
308 6 • Decision-Making Using Machine Learning Basics

PYTHON CODE

X = data[['BARTHAG', 'WAB', 'TOR']] # Feature list

y = data[['W']] # Response variable

# Create the multiple linear regression model

model = LinearRegression()
model.fit(X, y)

b = model.intercept_[0]
a1, a2, a3 = model.coef_[0]

print("Intercept: ", round(b,3))

print("Coefficients: ", [round(a1,3), round(a2,3), round(a3,3)])
print("Score: ", round(model.score(X,y),2))

The resulting output will look like this:

Intercept: 16.116
Coefficients: [4.502, 0.526, -0.169]
Score: 0.59

The formula now expands to:

The R-squared measure has increased slightly to 0.59, meaning that the new model explains a bit more of the
variance. However, the small increase in prediction accuracy comes at a cost of adding complexity to the
model. Simpler models tend to do better at avoiding overfitting in practice, so we will stick to the original two
feature variables for this example.

Multiple Logistic Regression

As the name suggests, multiple logistic regression is an extension of the single-variable logistic regression
method to two or more input variables. The model estimates the probability of the dependent variable
taking on a particular category such as yes or no. Thus, the model is a binary classifier with multiple
independent inputs. The standard multiple logistic regression model takes the form:

Here, the logit function is the same as described in section 6.2.1. Multiple logistic regression works just like
single logistic regression in the sense that the logit function is used to transform the data, a (multiple) linear
regression is performed, and the results are transformed back by a logistic function. Note that the features
may be continuous numerical data or discrete data, including Boolean (1 or 0 for True/False or Yes/No).

Multiple Logistic Regression in Python

Revisit the dataset CollegeCompletionData.csv (https://openstax.org/r/CollegeCompletionData) from The
Confusion Matrix. It has two feature columns, “GPA” and “In-State.” Last time, we only used one feature to
predict completion. It is just as easy to use multiple features!

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 6.3 • Machine Learning in Regression Analysis 309

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
import matplotlib.pyplot as plt ## for data visualization
import seaborn as sns ## for heatmap visualization
from sklearn.linear_model import LogisticRegression
from sklearn.metrics import confusion_matrix

# Read data
data = pd.read_csv('CollegeCompletionData.csv').dropna()
X = data[['GPA','In_State']]
y = data['Completion']

# Build the logistic model

model = LogisticRegression()
model.fit(X,y)

# Generate model predictions

y_pred = model.predict(X)

# Generate the confusion matrix

cf = confusion_matrix(y, y_pred)

# Plot the heatmap using seaborn and matplotlib

sns.heatmap(cf, annot=True, fmt='d', cmap='Blues', cbar=True)
plt.xlabel('Predicted')
plt.ylabel('True')
plt.yticks(rotation=0)
plt.title('Confusion Matrix')
plt.show()

The resulting output will look like:

310 6 • Decision-Making Using Machine Learning Basics

Recall that the rows of the confusion matrix are labeled by actual values while the columns are labeled by
predicted values. Thus, there are 25 true positives (TP) and 23 true negatives (TN), increasing the accuracy to
. The number of false negatives (FN) dropped from 10 down to 5, but the number of false
positives (FP) increased by 1, which is not a bad trade-off.

6.4 Decision Trees

Learning Outcomes
By the end of this section, you should be able to:
• 6.4.1 Measure information using entropy.
• 6.4.2 Understand how entropy can be used to classify data.
• 6.4.3 Build a top-down decision tree classifier.
• 6.4.4 Use decision trees to classify data and make predictions.

How do you make decisions? Often, we choose one product over another based on a combination of features.
For instance, imagine you are considering purchasing a new smartphone. You might compare different models
based on criteria such as camera quality, battery life, processing speed, and price. If there are many options
available, you might organize your decision process into a flow chart or tree.

As a simple example, consider the game of 20 Questions. One person thinks up a person, place, or thing, and
the others ask questions in turn to try to narrow down the space of possible answers until there is enough
information to identify the object. Suppose that there are only five objects to choose from (a very simple game
of 20 Questions indeed!): Tree, Dog, Human, Rock, and Diamond. The diagram in Figure 6.18, which may be
called a decision tree, shows the questions and responses that would identify all of these items.

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 6.4 • Decision Trees 311

Figure 6.18 A Simple Decision Tree

In machine learning, a decision tree is an algorithm used for both classification and regression tasks, offering
a visual and intuitive approach to solving complex problems using treelike structures to keep track of decisions
based on the features of the dataset. Decision trees combine simplicity and flexibility in data analysis. They are
simple structures to understand and create, inspired by the way our minds make choices. Decision trees break
down decisions into a series of straightforward choices, much like following a trail of breadcrumbs through a
dense forest. Their flexibility lies mainly in their nonlinear nature. Instead of trying to fit data to a linear model
or some other rigid structure, the decision tree classifies data using a series of choices that depend on other
choices, which may in turn depend on other choices, etc.

In this section, we will introduce information theory and entropy—a measure of information that is useful in
constructing and using decision trees, illustrating their remarkable power while also drawing attention to
potential pitfalls.

Information and Entropy

Information theory provides a framework for measuring and managing the uniqueness of data, or the
degree of surprise or uncertainty associated with an event or message. For example, if I want to send a
message consisting entirely of the letter “A” repeated 1,000 times, I do not have to send 1,000 “A”s. In fact, the
phrase “1,000A” does the trick in only 5 characters (assuming the recipient of the message interprets it
correctly). A related concept, entropy, is a measure of the amount of information in a message, structure, or
system, as we will explore in the next section.

Information
Consider an event that has a certain probability . The higher is, the more likely the event is, and hence there
is not much information (or uncertainty) contained in the occurrence of the event. For example, the event that
my car starts when I get into it in the morning has a fairly low amount of information because my car is
reliable, and I expect it to start. If, on the other hand, it does not start one morning, then that low-probability
event would be surprising and would contain much more information.

Information is typically measured in bits, where one bit represents the amount of information needed to
distinguish between two equally likely events or messages. For example, when you flip a fair coin, you gain
one bit of information because you go from being uncertain about the outcome (heads or tails) to knowing the
outcome (heads, for instance). To measure the number of bits of a whole number, you would use the base-2
logarithm ( ), so it may not come as a surprise to learn that the base-2 logarithm plays a huge role in
312 6 • Decision-Making Using Machine Learning Basics

measuring information.

The information of an event with probability is . Recall that probabilities are always between 0 and
1, and if , then by properties of logarithms, we would have . This explains the negative sign
that appears in the formula, as it makes sense to measure information with a positive number.

Note that the information contained in an event that is certain to occur is , while the
information contained in knowing that a coin was flipped and heads came up , would be
, or one bit of information.

Let’s say the probability that my car will start on any given day is , and so the probability that it will
not start is . The information of the event that it starts is , whereas the
information of the event that it does not start is . Essentially, there are 8 bits of information
contained in the knowledge that my car does not start because this would only have happened about once in
every days.

Entropy
Entropy is a measure that quantifies the average amount of information, or uncertainty, in a random variable
or a probability distribution. It is closely related to information. Think of entropy as a measure of the disorder,
randomness, or unpredictability in a system.

For a discrete random variable , with values and associated probabilities the entropy of is:

EXAMPLE 6.7

Problem

Compute the entropy of the system described in the previous example about the probability of a car
starting on any given day.

Solution

Recall, the probabilities are: for “car starts” and for “car does not start.”

The low value of entropy, 0.03687, indicates that the outcome of the event is highly predictable. This makes
sense since the probability of the car starting is , or 99.6%, which implies that we could predict
that the car starts and be correct 99.6% of the time.

The idea of entropy is crucial in creating decision trees, as we shall see in the next section.

Building a Decision Tree

Suppose that you wish to classify data into some number of categories based on values of its features (inputs).
We will assume that you have plenty of labeled data to train on. For the purposes of illustration, let’s say that
your data consists of a set of points in the plane with labels Red and Blue. The format of each point is (X, Y,
Label). Here is your training set.

(18.4, 3.3, Red) (10.1, 6.3, Blue) (9.1, 14.7, Blue) (16.3, 5, Red)

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 6.4 • Decision Trees 313

(12.8, 1.9, Blue) (6.9, 2.8, Blue) (3.2, 11, Blue) (17.7, 1.3, Red)

(8.6, 18.3, Blue) (16.9, 5, Red) (1.9, 13, Red) (12.6, 6.7, Blue)

(7.9, 10.6, Red) (14.6, 14.5, Blue) (9.4, 12.8, Blue) (7.6, 10.2, Red)

(19.6, 16.4, Blue) (19.5, 4, Red) (5.2, 12.2, Red)

A colored scatterplot of the dataset S is shown in Figure 6.19.

Figure 6.19 Labeled Scatterplot of Dataset . Note the pattern of red and blue that would be impossible to predict from a typical
linear or logistic regression.

Notice in Figure 6.19 that the red points fall into roughly two clusters that are bordered by blue points. In order
to capture this feature, you will need a more flexible tool than linear or logistic regression. We will set up a
decision tree!

As discussed earlier, a decision tree is a classification algorithm that builds a hierarchical structure where each
internal node represents a decision based on a feature of the data and each leaf node represents a final
decision, label, or prediction. The potential number of decision trees for any given dataset is vast, and so part
of the process is to create the tree in such a way so that each choice provides the greatest information gain.

Entropy is often used as a measure to determine the best feature to split the data at each node. The feature
that maximizes information gain (i.e., minimizes entropy) is chosen as the splitting criteria. Each node
represents a choice that splits the data into subsets until the entropy is minimized (or below a predefined
threshold) in each subset. Any subset that consists of data with only a single label or category is called pure,
and no further splitting would be necessary. Such a subset becomes a leaf node. However, not all leaf nodes
must be pure. Sometimes a leaf node just has a majority of a given label. This may be done to avoid overfitting
the model, as we shall see in Using a Decision Tree to Predict.

Note that information gain is not the only measure that could be used to choose optimal splits. There are
other measures, such as the Gini index, which is used in the CART (Classification and Regression Tree)
algorithm. Although we will not cover these alternatives, it is important to realize that they exist.

So, how do we construct the nodes of the tree? Start with the root node consisting of the entire dataset. In our
314 6 • Decision-Making Using Machine Learning Basics

example, there are 10 red points and 9 blue points. Consider this as a set with uncertainty of containing Red
or Blue points. The probabilities of each case are and . The total
entropy of the root note is thus:

This is very close to the entropy of a coin toss. We need to separate points based on some feature of the
dataset. We will use an inequality such as or , where is an appropriately chosen constant. The
choice is based on maximizing information gain, which will be defined later in the chapter.

The type of decision tree that we are building is also called a regression tree, as the features are numeric, and
we are going to use number comparisons to make decisions. Let’s start with an arbitrary choice, say .
(This point is halfway between two adjacent values of , 7.6 and 7.9. This provides a bit of a buffer between
points, which often produces better predictions on noisy data.) The inequality splits the data into two subsets:
Left {3 Red, 2 Blue} and Right {6 Red, 8 Blue}. Note that has 5 points, so its weight with respect
to its parent node is . Similarly, the weight of is . The information gain, or IG, of a split is
defined by:

Let’s first find the entropy measures of and .

Thus, the information gain of this split is . The information

gain is positive, which is a good thing. It is possible to have negative information gain if the split is chosen in
such a way that raises the total entropy. But how good is this split? Intuitively, we could have done better by
splitting in a way that groups more of the red or more of the blue into one of the two subsets. However, if we
want the absolute best split, then we would need to try every possibility and pick the one that has the greatest
IG. This is not difficult for a computer to do, as there are only finitely many points, hence only finitely many
ways to split into subsets. For comparison, we will do one more, using the other feature .

Split on (which is halfway between two adjacent Y values, 13 and 14.5). Now L = {9 Red, 6 Blue}, and
R = {0 Red, 4 Blue}. The entropy of L is . Note that R is a pure node,
which has entropy 0. Entropy equal to 0 implies that the outcome is known, that is, there is no uncertainty.

Since the value of IG is greater for this split compared to the previous one, it is better to split on . It
turns out that this is indeed the split with the greatest information gain, so we will use it to start building our
decision tree. Each new node has the potential to become a new parent node, or if it is a pure node, then we
do not branch from it.

Figure 6.20 shows a flowchart version of the completed decision tree, which completely classifies all of the data
points so that all leaf nodes are pure. You can also see the way that each inequality divides up the plane in
Figure 6.21.

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 6.4 • Decision Trees 315

Figure 6.20 Flowchart for a Decision Tree. The root node is at the top. Each internal node asks a question about the data and routes
accordingly. Leaf nodes indicate the label for the data.

Figure 6.21 Regions of the Plane Corresponding to Pure Nodes. The dataset is completely categorized into red and blue regions
separated by lines that are defined by inequalities.

In the preceding example, the maximum number of comparisons, or decisions, that could be made on any
input data would be the length of the longest branch of the tree, which is 7 nodes. The number of levels, or
length of the longest branch in a decision tree, is known as its depth. So this tree has a depth of 7. However,
316 6 • Decision-Making Using Machine Learning Basics

the last few levels of the tree may in fact be overfitting on the training data. In the next section we will find out
how to test and use decision trees and explore ways to reduce their overfitting variance by pruning and other
methods.

Using a Decision Tree to Predict

Once you have created a decision tree model, it can be used to classify new data. Simply follow the flowchart to
find out which leaf node your data points falls into.

EXAMPLE 6.8

Problem

Using the decision tree model M, classify the following points as Red or Blue: (9.9, 2.5), (15.1, 12.6), (3.5,
10.2). (Hint: Follow the flowchart shown in Figure 6.20.)

Solution

. Starting at the root node, branch left . Branch left again

. Branch left once again . This puts us into a leaf node marked Blue. So
(9.9, 2.5) should be labeled Blue.

. Starting at the root node, branch left . Then branch right

. This is a Red leaf node, and so the point (15.1, 12.6) gets the label Red.

. Starting at the root node, branch left . Branch left again

. Then branch right , then left , and then left again
. Finally, take the right branch , which gives the label Blue to the point (3.5,
10.2).

Training and Testing

The decision tree model M we constructed in the previous section classifies the original dataset S with 100%
accuracy. The reason is quite simple; we forced it to! Starting from the root node containing all the points, the
data was split into subsets and smaller subsets until every leaf node contained a pure subset (all one label).
However, there is no guarantee that M accurately represents the underlying structure of the data. Think of our
dataset S as a random sample of points taken from a larger population of points. There could have been noise,
outliers, and other factors present in our sample that cause M to give spurious predictions. In order to
evaluate the predictive power of a decision tree, we should try it out on a testing set of additional labeled data.
We measure the accuracy of the model using:

EXAMPLE 6.9

Problem

Suppose that the three points from Example 6.8 have known labels, as indicated in Table 6.8. How accurate
is our decision tree model based on these test points?

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 6.4 • Decision Trees 317

X Y Label Predicted
Label
9.9 2.5 Blue Blue
15.1 12.6 Red Red
3.5 10.2 Red Blue

Table 6.8 Test Points

Solution

According to this table, M was correct 2 out of 3 times, so the accuracy is .

Pruning, Depth-Limiting, and Other Methods for Reducing Variance

Decision trees often suffer from overfitting (high variance), which adversely affects their accuracy. Fortunately,
there are a number of methods that can be used to reduce overfitting.

A decision tree that has a lot of internal nodes is prone to overfitting because it may be making decisions
based on only a very small amount of data or very small difference in the data’s features. “Splitting hairs” is a
common term for emphasizing small differences that may not actually matter much. We generally do not want
our models to split hairs. Pruning is the process of reducing the size of a decision tree by removing branches
that split the data too finely.

For example, in creating the model M, the subset of S defined by the sequence, left, left, right—that is:
, , and —consists of the points (7.6, 10.2, Red), (7.9, 10.6, Red), (3.2, 11, Blue),
(5.2, 12.2, Red), (9.4, 12.8, Blue), and (1.9, 13, Red). As you can see in Figure 6.20, it takes three additional
inequalities to separate the four red and two blue points into regions of the same color. At the end of the
process, each of the two blue points and one of the red points became the sole members of their subsets.

Splitting a set into singletons (one-element subsets) is generally not a great idea in machine learning, as this
puts too much predictive weight on a single observation. One method of pruning is to remove branches that
split the data into sets L and R in which one of L or R is a singleton (or below a predefined proportion of the
original set). Then the node becomes a leaf consisting of data having multiple labels. The label of this new leaf
is determined by majority vote. That is, the label that occurs most often becomes the predicted label of any
data that finds itself to this node. This method is commonly called error-based (reduced-error) pruning, as it
seeks to remove branches that do not significantly increase the classification error rate.

EXAMPLE 6.10

Problem

Use pruning to reduce the complexity of the decision tree model M described in this section. Then reclassify
the data points given in Example 6.8.

Solution

From the node whose pathway is , , , the model M branched on the inequality
. This splits the set into = {(7.6, 10.2, Red), (7.9, 10.6, Red), (3.2, 11, Blue), (5.2, 12.2, Red), (1.9, 13,
Red)} and = {(9.4, 12.8, Blue)}. Because the split would produce a singleton, we simply make this node a
leaf and prune away all branches and nodes underneath it. Now the node is a leaf with four red and two
blue data points, and so this leaf is labeled Red. The flowchart and corresponding regions of the plane are
318 6 • Decision-Making Using Machine Learning Basics

shown in Figure 6.22 and Figure 6.23. Note that the pruned tree has a depth of 4, which is quite a bit
smaller than the original tree’s depth of 7.

Figure 6.22 Flowchart for Pruned Decision Tree from Example 6.10

Figure 6.23 Regions of the Plane Corresponding to Pure Nodes for the Pruned Tree. The pruned model divides the plane into
fewer regions than the original model did, which likely captures the true underlying pattern better without overfitting.

Now let’s reclassify the points (9.9, 2.5), (15.1, 12.6), and (3.5, 10.2) as in Table 6.9.

. Starting at the root node, branch left . Branch left again

. Branch left once again , which is a blue leaf.

. Starting at the root node, branch left . Then branch right

, which is a red leaf.

. Starting at the root node, branch left . Branch left again

. Then branch right , which is now a red leaf.

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 6.4 • Decision Trees 319

X Y Label Predicted
Label
9.9 2.5 Blue Blue
15.1 12.6 Red Red
3.5 10.2 Red Red

Table 6.9 Reclassified Test Points

Now we find the model to be 100% accurate on the testing data. (Of course, a model trained on real-world
data with many more data points cannot possibly attain 100% accuracy, but this is possible on very small
datasets.) Note that the model’s accuracy on the original training set S is no longer 100%. On S, the pruned
tree misclassifies two points, (3.2, 11), and (9.4, 12.8) as red when they are in fact blue, and so the accuracy
on the training set is now . That’s still pretty good!

Other methods exist for pruning a decision tree. There are two main types: pre-pruning and post-pruning. Pre-
pruning refers to setting parameters or criteria for the complexity of the decision tree at the outset. New
branches would be added only if the criteria are met. Post-pruning happens after the entire tree is created
without restriction. In post-pruning, branches and nodes are removed according to user-defined rules, turning
the previously internal nodes into leaf nodes. Error-based pruning may be implemented as either a pre- or
post-pruning algorithm.

• Depth-limiting pruning, as the name suggests, means that a decision tree cannot grow beyond a
predefined depth (or number of levels). This pre-pruning technique helps to reduce the number of small
splits, but care must be taken so as not to set the depth so low that the model fails to distinguish
important details.
• Leaf-limiting pruning puts a maximum cap on the total number of leaves. Like depth-limiting, leaf-
limiting is used to restrict the overall complexity of the decision tree model but could lead to underfitting
and reduce the predictive power of the model when the data itself possesses a great deal of complexity
that needs to be captured.
• Minimum description length (MDL) pruning is a post-pruning method that seeks to find the least
complex form of a decision tree that meets an acceptable measure of accuracy. In general, there is always
a trade-off between simplicity and accuracy in any machine learning algorithm. What MDL does is to err
on the side of simplicity. A full description of the MDL algorithm falls outside the scope of this text.

Decision Trees in Python

The Python package sklearn includes powerful algorithms for creating and working with decision trees. Note
that the decision tree classifier is limited to a maximum depth of 3 and the Gini index is used rather than
information gain. The data is contained in the dataset RedBlue.csv (https://openstax.org/r/redblue).

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
from sklearn.tree import DecisionTreeClassifier
from sklearn import tree
320 6 • Decision-Making Using Machine Learning Basics

import matplotlib.pyplot as plt

# Read data file

data = pd.read_csv('RedBlue.csv')

inputs = data[['X', 'Y']]

output = data['Label']

# Train Decision Tree Classifier

clf = DecisionTreeClassifier(max_depth=3)
clf = clf.fit(inputs,output)

# Plot tree with customization

plt.figure(figsize=(12, 8)) # Set the size of the plot
tree.plot_tree(clf,
rounded=True, # Round the edges of the box
fontsize=10) # Adjust font size for clarity
plt.show() # Display the plot

The resulting output will look like this:

6.5 Other Machine Learning Techniques

Learning Outcomes
By the end of this section, you should be able to:
• 6.5.1 Discuss the concept of a random forest as a bootstrapping method for decision trees.
• 6.5.2 Create a random forest model and use it to classify data.
• 6.5.3 Define conditional probability and explain prior probabilities for training datasets.
• 6.5.4 Produce a (multinomial) naïve Bayes classifier and use it to classify data.
• 6.5.5 Discuss the concept of a Gaussian naïve Bayes classifier.
• 6.5.6 Describe some methods for working with big data efficiently and effectively.

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 6.5 • Other Machine Learning Techniques 321

So far, we have encountered a number of different machine learning algorithms suited to particular tasks.
Naturally, the realm of machine learning extends well beyond this small survey of methods. This section
describes several more machine learning techniques, though in less detail. Methods such as random forests,
naïve Bayes classifiers, and a refinement of the latter called Gaussian naïve Bayes, offer distinctive approaches
to solving complex problems. Additionally, this section provides insights into strategies for handling vast
datasets, presenting a comprehensive survey of methods tailored for the unique challenges posed by Big
Data.

Random Forests
In Decision Trees, we constructed decision trees and discussed some methods, such as pruning, that would
improve the reliability of predictions of the decision tree. For each classification problem, one tree is created
that serves as the model for all subsequent purposes. But no matter how much care is taken in creating and
pruning a decision tree, at the end of the day, it is a single model that may have some bias built into its very
structure due to variations in the training set. If we used a different training set, then our decision tree may
have come out rather differently.

In the real world, obtaining a sufficient amount of data to train a machine learning model may be difficult,
time-consuming, and expensive. It may not be practical to go out and find additional training sets just to
create and evaluate a variety of decision trees. A random forest, a classification algorithm that uses multiple
decision trees, serves as a way to get around this problem. Similar to what we did for linear regressions in
Machine Learning in Regression Analysis, the technique of bootstrap aggregating is employed. In this context,
bootstrap aggregating (bagging) involves resampling from the same testing dataset multiple times, creating
a new decision tree each time. The individual decision trees that make up a random forest model are called
weak learners. To increase the diversity of the weak learners, there is random feature selection, meaning that
each tree is built using a randomly selected subset of the feature variables. For example, if we are trying to
predict the presence of heart disease in a patient using age, weight, and cholesterol levels, then a random
forest model will consist of various decision trees, some of which may use only age and weight, while others
use age and cholesterol level, and still others may use weight alone. When classifying new data, the final
prediction of the random forest is determined by “majority vote” among the individual decision trees. What’s
more, the fact that individual decision trees use only a subset of the features means that the importance of
each feature can be inferred by the accuracy of decision trees that utilize that feature.

Because of the complexity of this method, random forests will be illustrated by way of the following Python
code block.

Suppose you are building a model that predicts daily temperatures based on such factors as the temperature
yesterday and the day before as well forecasts from multiple sources, using the dataset temps.csv
(https://openstax.org/r/temps). Since there are a lot of input features, it will not be possible to visualize the
data. Moreover, some features are likely not to contribute much to the predictions. How do we sort everything
out? A random forest model may be just the right tool. The Python library sklearn (https://openstax.org/r/
scikit1) has a module called sklearn.ensemble that is used to create the random forest model.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
from sklearn.model_selection import train_test_split
import sklearn.ensemble as ens
322 6 • Decision-Making Using Machine Learning Basics

# Read input file

features = pd.read_csv('temps.csv').dropna()

# Use 'actual' as the response variable

labels = features['actual']

# Convert text data into numerical values

# This is called "one-hot" encoding
features = pd.get_dummies(features)

# The other columns are used as features

features = features.drop('actual', axis=1)
feature_list = list(features.columns)

# Split data into training and testing sets

train_features, test_features, train_labels, test_labels =
train_test_split(features, labels, test_size=0.25)

# Create random forest model

rf = ens.RandomForestRegressor(n_estimators=1000)
rf.fit(train_features, train_labels)

The resulting output will look like this:

The preceding Python code reads in the dataset temps.csv (https://openstax.org/r/temps), identifying the
column “actual” (actual temperatures each day) as the variable to be predicted. All the other columns are
assumed to be features. Since the “week” column contains categorical (text) data, it needs to be converted to
numerical data before any model can be set up. The method of one-hot encoding does the trick here. In one-
hot encoding, each category is mapped onto a vector containing a single 1 corresponding to that category
while all other categories are set to 0. In our example, each day of the week maps to a seven-dimensional
vector as follows:

• Monday: [1, 0, 0, 0, 0, 0, 0]
• Tuesday: [0, 1, 0, 0, 0, 0, 0]
• Wednesday: [0, 0, 1, 0, 0, 0, 0]
• Thursday: [0, 0, 0, 1, 0, 0, 0]
• Friday: [0, 0, 0, 0, 1, 0, 0]
• Saturday: [0, 0, 0, 0, 0, 1, 0]
• Sunday: [0, 0, 0, 0, 0, 0, 1]

The dataset is split into training (75%) and testing (25%) sets, and the random forest model is trained on the
training set, as seen in this Python code block:

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 6.5 • Other Machine Learning Techniques 323

PYTHON CODE

import statistics as stats # to compute the mean

# Get predictions and compute average error

predictions = rf.predict(test_features)
errors = abs(predictions - test_labels)
round(np.mean(errors),2)

The resulting output will look like this:

3.91

With a mean absolute error of only 3.91, predicted temperatures are only off by about 4°F on average, so the
random forest seems to do a good job with the test set, given that it is notoriously difficult to predict weather
data since it typically shows high variance. Now let’s find out which features were most important in making
predictions, which is stored in rf.feature_importances_. Note the number of Python commands used
solely for sorting and formatting the results, which can be safely ignored in this snippet of code.

PYTHON CODE

# Find the importance of each feature

importances = list(rf.feature_importances_)
feature_importances = [(feature, round(importance,2)) for feature, importance in
zip(feature_list, importances)]
feature_importances = sorted(feature_importances, key=lambda x: x[1], reverse=True)
[print('Variable: {:20} Importance: {}'.format(*pair)) for pair in
feature_importances];

The resulting output will look like this:

Variable: temp_1 Importance: 0.62

Variable: average Importance: 0.19
Variable: forecast_acc Importance: 0.06
Variable: forecast_noaa Importance: 0.04
Variable: day Importance: 0.02
Variable: temp_2 Importance: 0.02
Variable: forecast_under Importance: 0.02
Variable: friend Importance: 0.02
Variable: month Importance: 0.01
Variable: year Importance: 0.0
Variable: week_Fri Importance: 0.0
Variable: week_Mon Importance: 0.0
Variable: week_Sat Importance: 0.0
324 6 • Decision-Making Using Machine Learning Basics

Variable: week_Sun Importance: 0.0

Variable: week_Thurs Importance: 0.0
Variable: week_Tues Importance: 0.0
Variable: week_Wed Importance: 0.0

As we can see, the single best predictor of daily temperatures is the temperature on the previous day
(“temp_1”), followed by the average temperature on this day in previous years (“average”). The forecasts from
NOAA and ACC showed only minor importance, while all other feature variables were relatively useless in
predicting current temperatures. It should come as no surprise that the day of the week (Monday, Tuesday,
etc.) played no significant part in predicting temperatures.

EXPLORING FURTHER

Using Random Forests for Facial Recognition

As noted in this chapter’s introduction, facial recognition is an important and widely used application of
machine learning—and an example of a classification task. Facial recognition involves categorizing or
labeling images of faces based on the identities of individuals depicted in those images, which is a
multiclass classification task. (In its simplest form, when the task is to determine whether a given image
contains the face of a particular individual or not, this is considered a binary classification task.) When the
data consist of many images of faces, each containing hundreds or thousands of features, using random
forests would be appropriate. Check out this Colab Notebook, written by Michael Beyeler, a neuroscientist at
the University of California, Santa Barbara, which steps through the process of setting up and using a
random forest model for facial recognition in Python.

Multinomial Naïve Bayes Classifiers

One method for classifying data is to look for commonly occurring features that would distinguish one data
point from another. For example, imagine you have a vast collection of news articles and you want to
automatically categorize them into topics such as sports, politics, business, entertainment, and technology.
You may have noticed certain patterns, such as sport articles tend to mention team names and give numerical
scores, while articles about politics mention the words “Democrat” and “Republican” fairly often. Business
articles might use words such as “outlook” and “downturn” much more often than entertainment or technology
articles would. Multinomial naïve Bayes can be applied to classify these articles based on the frequency and
distribution of words typically found in each kind of article.

The multinomial naïve Bayes classification algorithm is based on Bayes’ Theorem, making use of prior
probabilities and Bayes’ Theorem to predict the class or label of new data. (See Normal Continuous Probability
Distributions for more details.) The naïve Bayes classifier algorithm is a powerful tool for working out
probabilities of events based on prior knowledge. Recall, the notation stands for the conditional
probability that event occurs given that event is known to occur (or has already occurred or is presumed
to occur). In the simplest version, Bayes’ Theorem takes the form

Here, we regard as an event that we would like to predict and as information that has been given to us
(perhaps as a feature of a dataset). The conditional probability represents the known likelihood of
seeing event in the case that A occurs, which is typically found using the training data. The value of
would be computed or estimated from training data as well and is known as the prior probability.

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 6.5 • Other Machine Learning Techniques 325

EXAMPLE 6.11

Problem

Three companies supply batteries for a particular model of electric vehicle. Acme Electronics supplies 25%
of the batteries, and 2.3% of them are defective. Batteries ‘R’ Us supplies 36% of the batteries, and 1.7% of
them are defective. Current Trends supplies the remaining 39% of the batteries, and 2.1% of them are
defective. A defective battery is delivered without information about its origin. What is the probability that it
came from Acme Electronics?

Solution

First, we find the probability that a delivered battery is defective. Let , , and stand for the proportions
of batteries from each of the companies, Acme Electronics, Batteries ‘R’ Us, and Current Trends,
respectively. Then . We also have the probabilities of receiving a
defective battery (event ) from each company, . Now,
the probability of receiving a defective battery from any of the companies is the sum

Using Bayes’ Theorem, the probability that the defective battery came from Acme is:

In practice, there are often a multitude of features, , where each feature could be the event
that a particular word occurs in a message, and we would like to classify the message into some type or
another based on those events. In other words, we would like to know something about
, the probability of A occurring if we know that events occurred. In
fact, we are just interested in distinguishing event from rather than precise computations of probabilities,
and so we will do simple comparisons to find out this information. The process is best illustrated by example.

EXAMPLE 6.12

Problem

A survey of 1,000 news articles was conducted. It is known that 600 were authentic articles and 400 were
fake. In the real articles, 432 contained the word today, 87 contained the word disaster, and 303 contained
the word police. In the fake articles, 124 contained the word today, 320 contained the word disaster, and
230 contained the word police. Predict whether a new article is real or fake if it (a) contains the word
“disaster” or (b) contains the words “today” and “police.”

Solution

First, find the prior probabilities that a news article is real or fake based on the proportion of such articles in
the training set. and . Next, using the word counts found in
the training data, find the conditional probabilities:

, ,

, ,

Now we will only use the numerator of Bayes’ formula, which is proportional to the exact probability. This
326 6 • Decision-Making Using Machine Learning Basics

will produce scores that we can compare. For part (a):

score:

score:

Since the score for Fake is greater than the score for Real, we would classify the article as fake.

For part (b), the process is analogous. Note that probabilities are multiplied together when there are
multiple features present.

score:

score:

Here the score for Real is greater than that of Fake, so we conclude the article is real.

Note: Naïve Bayes classification assumes that all features of the data are independent. While this condition
may not necessarily be true in real-world datasets, naïve Bayes may still perform fairly well in real-world
situations. Moreover, naïve Bayes is a very simple and efficient algorithm, and so it is often the first method
used in a classification problem before more sophisticated models are employed.

Gaussian Naïve Bayes for Continuous Probabilities

Gaussian naïve Bayes is a variant of the naïve Bayes classification algorithm that is specifically designed for
data with continuous features. Unlike the standard (multinomial) naïve Bayes, which is commonly used to
classify text data with discrete features, Gaussian naïve Bayes is suitable for datasets with features that follow
a Gaussian (normal) distribution (You may recall the discussion of the normal distribution in Discrete and
Continuous Probability Distributions). It's particularly useful for problems involving real-valued, continuous
data in which the feature variables are relatively independent.

In this example, we will work with a large dataset, cirrhosis.csv (https://openstax.org/r/cirrhosis), that has
many features, both categorical and numerical. This dataset (along with many more!) is available for free
download from Kaggle.com. We will only use four of the numerical columns as features. The response
variables is “Status,” which may take the values for death, for censored (meaning that the patient did not
die during the observation period), and CL for censored due to liver transplantation.

PYTHON CODE

# Import libraries
import pandas as pd ## for dataset management
from sklearn.model_selection import train_test_split
from sklearn.naive_bayes import GaussianNB
from sklearn.metrics import accuracy_score, confusion_matrix, classification_report

# Load the dataset

data = pd.read_csv('cirrhosis.csv').dropna()

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 6.5 • Other Machine Learning Techniques 327

# Choose feature columns and target labels

X = data[['Bilirubin','Cholesterol','Albumin','Copper']]
y = data['Status']

# Split the dataset into training and testing sets (80% training, 20% testing)
X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.2)

# Initialize and train the Gaussian naive Bayes classifier

gnb_classifier = GaussianNB()
gnb_classifier.fit(X_train, y_train)

# Predict labels for the test set

y_pred = gnb_classifier.predict(X_test)

# Evaluate the classifier's performance

accuracy = accuracy_score(y_test, y_pred)
confusion = confusion_matrix(y_test, y_pred, labels=['D','C','CL'])
report = classification_report(y_test, y_pred)

print(f"Accuracy: {accuracy:.2f}")
print("Confusion matrix with label order D, C, CL:\n", confusion)

The resulting output will look like this:

Accuracy: 0.71
Confusion matrix with label order D, C, CL:
[[10 14 2]
[ 0 30 0]
[ 0 0 0]]

The accuracy score of 0.71 means that correct labels were assigned 71% of the time. We can see that 10 deaths
( ) and 30 non-deaths ( or ) were corrected predicted. However, 16 predictions of death were ultimately
non-deaths. This is a much more desirable error than the reverse (prediction of non-death when in fact the
patient will die), so the model seems to be appropriate for the task of predicting cirrhosis fatalities.

Working with Big Data

In the rapidly evolving landscape of machine learning, the concept of big data looms large. As we saw in
Handling Large Datasets, large datasets, often termed big data, refers to extremely large and complex
datasets that are beyond the capacity of traditional data processing and analysis tools to efficiently handle,
manage, and analyze. Big data is characterized by the “three Vs”:

• Volume: Big data involves massive amounts of data, often ranging from terabytes ( bytes) to as
large as petabytes ( bytes) and beyond. Where does such vast amounts of data originate? One
example is the Common Crawl dataset (https://openstax.org/r/commoncrawl), which contains petabytes of
data consisting of the raw web page data, metadata, and other information available from the internet. It
is likely that there will be datasets containing exabytes ( bytes) of information in the near
future.
• Velocity: In some important real-world applications, data is generated and collected at an incredibly high
speed. This continuous flow of data may be streamed in real time or stored in huge databases for later
analysis. One example is in the area of very high-definition video, which can be captured, stored, and
328 6 • Decision-Making Using Machine Learning Basics

analyzed at a rate of gigabits per hour.

• Variety: Big data also encompasses diverse types of data, including structured data (e.g., databases),
unstructured data (e.g., text, images, videos), and anything in between. This variety adds considerable
complexity to data management and analysis. Consider all the various sources of data and how different
each may be in transmission and storage. From social media interactions and e-commerce transactions to
sensor data from Internet of Things (IoT) devices, data streams in at a pace, scale, and variety never before
seen. Moreover, few will be able to predict the brand-new ways that data will be used and gathered in the
future!

Data Cleaning and Mining

The most time-consuming aspect of data science has traditionally been data cleaning, a process we discussed
in Data Cleaning and Preprocessing. Datasets are often messy, missing data, and likely to contain errors or
typos. These issues are vastly compounded when considering big data. While it may take a person an hour or
so to look through a dataset with a few hundred entries to spot and fix errors or deal with incomplete data,
such work becomes impossible to do by hand when there are millions or billions of entries. The task of data
cleaning at scale must be handled by technology; however, traditional data cleaning tools may be ill-equipped
to handle big data because of the sheer volume. Fortunately, there are tools that can process large amounts of
data in parallel.

Data Mining
Data mining is the process of discovering patterns, trends, and insights from large datasets. It involves using
various techniques from machine learning, statistics, and database systems to uncover valuable knowledge
hidden within data. Data mining aims to transform raw data into actionable information that can be used for
decision-making, prediction, and problem-solving and is often the next step after data cleaning. Common data
mining tasks include clustering, classification, regression, and anomaly detection. For unlabeled data,
unsupervised machine learning algorithms may be used to discover clusters in smaller samples of the data,
which can then be assigned labels that would be used for more far-ranging classification or regression
analysis.

EXPLORING FURTHER

Tools for Data Mining

Tools for large-scale data mining include Apache Spark (https://openstax.org/r/spark), which uses a
distributed file system (HDFS) to store and process data across clusters and also relies on in-memory
processing, and Apache Flink (https://openstax.org/r/flink), which enables real-time data analytics. See this
Macrometa article (https://openstax.org/r/macrometa) for a comparison of the two programs.

Methods for Working with Big Data

Machine learning in the era of big data calls for scalability and adaptability. Traditional analysis methods, like
linear regression, logistic regression, decision trees, and Bayesian classifiers, remain valuable tools. However,
they often benefit from enhancements and new strategies tailored for big data environments:

• Parallel processing: Techniques that distribute computation across multiple nodes or cores, like
parallelized decision trees and ensemble methods, can significantly speed up model training.
• Feature selection: Not all features of a huge dataset may be used at once. Advanced feature selection
algorithms are necessary to isolate only the most significant features useful for predictions.
• Progressive learning: Some big data scenarios require models that can learn incrementally from data
streams. Machine learning algorithms will need to adapt to changing data in real time.
• Deep learning: Deep neural networks, with their capacity to process vast volumes of data and learn

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 6.5 • Other Machine Learning Techniques 329

intricate patterns, have become increasingly important in big data applications. We will delve into this
topic in Deep Learning and AI Basics.
• Dimensionality reduction: Techniques like principal component analysis (PCA) help reduce the
dimensionality of data, making it more manageable while retaining essential information. (Note:
Dimension reduction falls outside the scope of this text.)

When the volume of data is large, the simplest and most efficient algorithms would typically be chosen, in
which speed is more important than accuracy. For example, spam filtering for email often utilizes multinomial
Bayes’ classification. In the age of instant digital communication, your email inbox can quickly become flooded
with hundreds of meaningless or even malicious messages (i.e., spam) in a day, and so it is very important to
have a method of classifying and removing the spam. Algorithms easily scale to work on big data, while other
methods such as decision trees and random forests require significant overhead and would not scale up as
easily.

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/drive6).
330 6 • Key Terms

Key Terms
accuracy for machine learning in general, a measure of the correctness of a machine learning model with
respect to predictions.
bias error introduced by overly-simplistic or overly-rigid models that do not capture important features of the
data
big data Extremely large and complex datasets that require special methods to handle
binary (binomial) classification classification of data into one of two categories
bootstrap aggregating (bagging) resampling from the same testing data multiple times to create a number
of models (for example, decision trees) that all contribute to the overall model
bootstrapping resampling portions of the data multiple times in order to generate a distribution that
determines a confidence interval for parameters in a model
centroid geometric center of a subset of points
cluster a subset of a dataset consisting of points that have similar characteristics or are near one another
confusion matrix table of values indicating how data was classified correctly or incorrectly by a given model.
Entry in row i and column j gives the number of times (or percentage) that data with label i was classified by
the model as label j
data cleaning process of identifying and correcting errors, typos, inconsistencies, missing data, and other
anomalies in a dataset
data mining process of discovering patterns, trends, and insights from large datasets
DBScan algorithm common density-based clustering algorithm
decision tree classifier algorithm that builds a hierarchical structure where each internal node represents a
decision based on a feature of the data, and each leaf node represents a final decision, label, or prediction
density-based clustering algorithm clustering algorithm that builds clusters of relatively dense subsets
depth number of levels of a decision tree, or equivalently, the length of the longest branch of the tree
depth-limiting pruning pre-pruning method that restricts the total depth (number of levels) of a decision
tree
entropy measure of the average amount of information or uncertainty
error-based (reduced-error) pruning pruning method that removes branches that do not significantly
improve the overall accuracy of the decision tree
F1 Score combination of precision and recall .
facial recognition application of machine learning that involves categorizing or labeling images of faces
based on the identities of individuals depicted in those images
Gaussian naïve Bayes classification algorithm that is useful when variables are assumed to come from
normal distributions
heatmap shading or coloring of a table to show contrasts in low versus high values
information gain comparison of entropy change due to adding child nodes to a parent node in a decision
tree
information theory framework for measuring and managing the uniqueness of data, or the degree of
surprise or uncertainty associated with an event or message
k-means clustering algorithm clustering algorithm that iteratively locates centroids of clusters
labeled data data that has classification labels
leaf-limiting pruning pre-pruning method that restricts the total number of leaf nodes of a decision tree
likelihood measure of accuracy of a classifier algorithm, useful for setting up logistic regression models
logistic regression modeling method that fits data to a logistic (sigmoid) function and typically performs
binary classification
logit function function of the form used to compute log-odds and transform data when

performing logistic regression

machine learning (ML) model any algorithm that trains on data to determine or adjust parameters of a

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 6 • Group Project 331

model for use in classification, clustering, decision making, prediction, or pattern recognition
mean absolute error (MAE) measure of error:
mean absolute percentage error (MAPE) measure of relative error:

mean squared error (MSE) measure of error:

minimum description length (MDL) pruning post-pruning method that seeks to find the least complex
form of a decision tree that meets an acceptable measure of accuracy
multiclass (multinomial) classification classification of data into more than two categories
multiple regression regression techniques that use more than one input variable
naïve Bayes classification also known as multinomial naïve Bayes classification, a classification algorithm
that makes use of prior probabilities and Bayes’ Theorem to predict the class or label of new data
odds probability of an event occurring divided by the probability of not occurring
one-hot encoding replacing categorical/text values in a dataset with vectors that contain a single 1 and all
other entries being 0; each category vector has the 1 in a distinct place
overfitting modeling using a method that yields high variance; the model captures too much of the noise
and so may perform well on training data but very poorly on testing data
precision ratio of true positive predictions to the total number of positive predictions:
prior probability estimate of a probability, which may be updated or corrected based on Bayes’ Theorem
pruning reducing the size of a decision tree by removing branches that split the data too finely
random forest classifier algorithm that uses multiple decision trees and bootstrap aggregating
recall ratio of true positive predictions to the total number of actual positives:
regression tree type of decision tree in which the decisions are based on numerical comparisons of
continuous data

root mean squared error (RMSE) measure of error:

sigmoid function function useful in logistic regression:
silhouette score a measure of how well-separated the clusters are when using a clustering algorithm
supervised learning machine learning methods that train on labeled data
testing set (or data) portion of the dataset that is set aside and used after the training of the algorithm to
test for accuracy of the model
training set (or data) portion of the dataset that is used to train a machine learning algorithm
underfitting modeling using a method that yields high bias; the model does not capture important features
of the data
unlabeled data data that has not been classified or for which classification data is not known yet
unsupervised learning machine learning methods that do not require data to be labeled in order to learn;
often, unsupervised learning is a first step in discovering meaningful clusters that will be used to define
labels
variance error due to an overly sensitive model that reacts to small changes in the data
weak learners individual models that are trained on parts of the dataset and then combined in a bootstrap
aggregating method such as random forest

Group Project
Project A: Comparing k-Means and DBScan
In this chapter, there were two datasets used to illustrate k-means clustering and DBScan, FungusLocations.csv
(https://openstax.org/r/FungusLocations) and DBScanExample.csv (https://openstax.org/r/DBScanExample).
Run each algorithm on the other dataset. In other words, use DBScan to classify the points of
FungusLocations.csv (https://openstax.org/r/FungusLocations) and k-means to cluster the points of
DBScanExample.csv (https://openstax.org/r/DBScanExample). Discuss the results, comparing the performance
332 6 • Chapter Review

of both algorithms on each dataset. If there were any issues with the classifications, discuss possible reasons
why those issues came up.

Project B: Building a Decision Tree to Predict College Completion

Build a decision tree classifier based on the dataset CollegeCompletionData.csv (https://openstax.org/r/
CollegeCompletionData) to classify students as likely to complete college (or not) based on their GPA and in-
state status. Experiment with different ratios of training to testing data and different pruning techniques to
find a model with the best accuracy. Generate some data points with random GPAs and in-state statuses and
use your model to predict college completion on your new data.

Project C: Predicting Outcomes in Liver Disease Patients

Analyze the dataset cirrhosis.csv (https://openstax.org/r/cirrhosis) to predict labels , , and based on
various combinations of the feature columns, using (a) random forest and (b) multiple logistic regression.
Compare the accuracy of your models with the Gaussian naïve Bayes classifier that was produced in Gaussian
Naive Bayes for Continuous Probabilities.

Chapter Review
1. You are working with a dataset containing information about customer purchases at an online retail store.
Each data point represents a customer and includes features such as age, gender, location, browsing
history, and purchase history. Your task is to segment the customers into distinct groups based on their
purchasing behavior in order to personalize marketing strategies. Which of the following machine
learning techniques is best suited for this scenario?
a. linear or multiple linear regression
b. logistic or multiple logistic regression
c. k-means clustering
d. naïve Bayes classification

Critical Thinking
1. Discuss how different ratios of training versus testing data can affect the model in terms of underfitting
and overfitting. How does the testing set provide a means to identify issues with underfitting and
overfitting?

2. A university admissions office would like to use a multiple linear regression model with students’ high
school GPA and scores on both the SAT and ACT (standardized tests) as input variables to predict whether
the student would eventually graduate university if admitted. Assuming the following statements are all
accurate, which statement would be a reason not to use multiple linear regression?
a. Students' SAT and ACT scores are often highly correlated with one another.
b. GPA scores are measured on a different scale than either SAT or ACT scores.
c. Scores of 0 are impossible to obtain on the SAT or ACT.
d. Students can have high GPA but sometimes not do well on standardized tests like the SAT or ACT.

3. Using the data about words found in news articles from Example 6.12, classify an article that contains all
three words, today, disaster, and police, as real or fake.

Quantitative Problems
1.
a. Consider the data in the following table representing world record fastest times for the 100 m sprint
and the year in which each occurred, from 1912 through 2002:

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 6 • Quantitative Problems 333

Year Time

1912 10.6

1921 10.4

1930 10.3

1936 10.2

1956 10.1

1960 10

1968 9.95

1983 9.93

1988 9.92

1991 9.9

1991 9.86

1994 9.85

1996 9.84

1999 9.79

Table 6.10
100-Meter Spring
Records

Using software such as Excel, Python, or similar tools, the regression line can be found. For this data,
the linear model would be , where is years since 1900. Compute the MAE,
MAPE, MSE, and RMSE for this model.
b. Use the model to predict the world record fastest time for the 100 m spring in 2023. In August of 2023,
Noah Lyles ran the 100 m sprint in 9.83 seconds. How does your prediction compare to this value?

2. If today is a cloudy day, then there is 68% chance of rain tomorrow. If today is not cloudy, then there is
only 15% chance of rain tomorrow. Build a discrete logistic regression model based on this data.

3. Compute the information contained in the events.

a. Obtaining a head and a tail on a flip of two fair coins
b. Obtaining all heads on the flip of three fair coins
c. Rolling 10 fair 6-sided dice and obtaining all 1s

4. Compute the entropy of the following discrete random variables.

a. The distribution X whose values are given in the following table.
334 6 • References

1 2 3 4

0.7 0.15 0.05 0.05

Table 6.11 Distribution X Values

b. The binomial distribution with and . Recall, the binomial distribution is defined by:

References
1. Emspak, J. (2016, December 29). How a machine learns prejudice. Scientific American.
https://www.scientificamerican.com/article/how-a-machine-learns-prejudice/

Access for free at openstax.org

 7
Deep Learning and AI Basics

Figure 7.1 Neural networks are central to modern AI, especially in the fields of deep learning and machine learning. Inspired by the
human brain's structure and functioning, neural networks consist of interconnected layers of artificial neurons designed to recognize
patterns, learn from data, and make decisions or predictions. (credit: modification of work "Machine Learning & Artificial
Intelligence" by www.vpnsrus.com/mikemacmarketing, CC BY 2.0)

Chapter Outline
7.1 Introduction to Neural Networks
7.2 Backpropagation
7.3 Introduction to Deep Learning
7.4 Convolutional Neural Networks
7.5 Natural Language Processing

Introduction
How does the human brain learn new information? This question has puzzled scientists for ages. The field of
neuroscience is dedicated to finding out how the brain functions, but there are still so many things that we do
not know. One major advance was the discovery of how neurons link up with one another inside the brain to
make vast networks. Unlike manufactured electronic circuits that either send electronic signals or not, neurons
in the brain fire at various strengths. The receiving neurons then transmit information by converting stimuli
into electrical impulses, thereby deciding how important the incoming signals are and sending out signals in
turn. It is thought that information is carried by the pattern of impulses in time over many groups of neurons.
The net result is a complex “machine” whose function relies on trillions of connections, each with the ability to
send signals along a continuum of intensity and with the capability of changing its structure when new
information is encountered! This chapter will delve into the topics of deep learning and artificial intelligence.

Artificial intelligence (AI) is a branch of computer science and data science that aims to create intelligent
systems capable of simulating humanlike cognitive abilities, including learning, reasoning, perception, and
decision-making. Neural networks lie at the heart of many sophisticated AI systems, using models such as
deep learning (covered in Introduction to Deep Learning). Neural networks and related AI algorithms use this
inspiration to solve real-world problems, including image recognition and language generation.

In the early days of artificial intelligence research, efforts were significantly hindered by limited computational
336 7 • Deep Learning and AI Basics

power. For example, in the 1950s and 1960s, early AI programs like the General Problem Solver (GPS) and the
Logic Theorist could only solve relatively simple problems due to the constraints of the hardware available at
the time. These programs ran on machines that had limited memory and processing speed, which meant that
even basic tasks could take an inordinate amount of time to complete. The inability to process large datasets
or perform complex calculations in a reasonable time frame greatly restricted the potential of AI.

Fast forward to the present—advancements in computational power and technology have dramatically
transformed the landscape of AI. One prominent example of this transformation is the development of deep
learning models, such as those used in natural language processing (NLP). Modern AI systems, like ChatGPT
developed by OpenAI, are powered by state-of-the-art hardware, which enables the training of large neural
networks on vast datasets.

We discuss many of these applications of neural networks and AI as well as some of the issues surrounding
the ethics of artificial intelligence and machine learning, especially regarding fair use of artistic materials.

7.1 Introduction to Neural Networks

Learning Outcomes
By the end of this section, you should be able to:
• 7.1.1 Define neural networks and discuss the types of problems for which they may be useful.
• 7.1.2 Summarize the roles of weights and biases in a neural network.
• 7.1.3 Construct a simple neural network.

Just imagine what must go on inside the human brain when tasked with recognizing digits, given the varying
ways the digits 0-9 can be hand-drawn. Human readers can instantly classify these digits, even from an early
age. The goal of neural networks is for a computer algorithm to be able to classify these digits as well as a
human.

EXPLORING FURTHER

MNIST Database
The MNIST (Modified National Institute of Standards and Technology) database is a large dataset of
handwritten digits that is frequently used for training various image processing and machine learning
systems. This video presentation by Michael Garris (https://openstax.org/r/michae), senior scientist,
provides an overview. You may download the MNIST dataset files (https://openstax.org/r/yann) directly for
further exploration.

In this section, we introduce simple models of neural networks and discover how they work. Many technical
details are deferred to later sections or are outside the scope of this text.

What Is a Neural Network?

A neural network is a structure made up of components called neurons, which are individual decision-
making units that take some number of inputs and produce an output , as in Figure 7.2. How
the output is determined by the inputs could be quite complex. Moreover, any two neurons may behave quite
differently from each other on the same inputs.

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 7.1 • Introduction to Neural Networks 337

Figure 7.2 Single Neuron in a Neural Network

The neural network itself may consist of hundreds, thousands, or even millions of neurons connected to each
other in layers, or groups of neurons that all receive the same inputs from previous layers and forward signals
in aggregate to the next layer. There are always at least two layers, the input layer (containing neurons that
accept the initial input data) and output layer (containing the neurons that are used to interpret the answer or
give classification information), together with some number of hidden layers (layers between the input and
output layers). Figure 7.3 shows a simple neural network diagram for reference.

Figure 7.3 Neural Network Diagram. This neural network has four layers, two of which are hidden layers. There are three input
neurons and one output neuron. In this example, all nodes in adjacent layers are connected, but some neural network models may
not include all such connections (see, for example, convolutional neural networks in Introduction to Deep Learning).

The main purpose of a neural network is to classify complex data. Problems for which neural networks are
especially well suited include the following:

• Image recognition, including facial recognition, identifying handwritten letters and symbols, and
classifying parts of images. This is a huge area of innovation, with powerful tools such as TensorFlow
developed by Google and PyTorch (https://openstax.org/r/pytorch) developed by Meta.
• Speech recognition, such as Google’s Cloud Speech-to-Text (https://openstax.org/r/speech) service, offers
accurate transcription of speech and translation for various languages.
• Recommendation systems, which are used to serve ads online based on each user’s browsing habits, have
been developed and used by Amazon, Meta, Netflix, and many other large companies to reach target
markets.
• Anomaly detection has been developed to aid in fraud detection, data security, and error analysis/
correction by finding outliers in large, complex datasets. An example is Microsoft’s Azure Anomaly
Detector (https://openstax.org/r/azure), which can detect anomalies in time series data.
• Autonomous vehicles and robotics, including Tesla’s Autopilot technology, are becoming more and more
prominent as automation alleviates some of the routine aspects of daily life and leads to increased
efficiencies in business, manufacturing, and transportation.
• Generative art, examples of which include visual art, music, video, and poetry, leverage vast stores of
human creative output to produce novel variations.
• Predictive text, including natural language processing models such as ChatGPT (see Convolutional Neural
Networks).
338 7 • Deep Learning and AI Basics

EXPLORING FURTHER

TensorFlow
If you want to get your feet wet with neural networks, check out this interactive web-based neural network
tool, called TensorFlow Playground (https://openstax.org/r/playground), which uses TensorFlow to train and
update outputs in real time. There, you can choose a dataset from a list, adjust the number of hidden layers
and neurons per layer by clicking the plus (+) and minus ( ) buttons, and adjust the learning rate, choice of
activation function, and other parameters (topics that we will learn more about in the rest of the chapter).
Then click the “play” button to start training the model and watch as it learns how to classify the points in
your chosen dataset! If you want to start over, just click “reset” and start from scratch!

Neurons, Weights, Biases, and Activation Functions

The way neurons work in a neural network is conjectured to be similar, or analogous, to how neurons work in
the brain. The input of the neural network is fed into the neurons of the input layer. Each neuron then
processes it and produces an output, which is in turn pushed to the neurons in the next layer. Individual
neurons only send signals, or activate, if they receive the appropriate input required to activate. (Activation is
the process of sending an output signal after having received appropriate input signals.) After passing through
some number of hidden layers, the output of the last hidden layer feeds into the output layer. Lastly, the
output of this final layer is interpreted based on the nature of the problem. If there is a single output neuron,
then the interpretation could be true if that neuron is activated or false if not. For neural networks used to
classify input into various classes (e.g., number recognition), there is usually one output neuron per class. The
one that is most activated would indicate the classification, as shown in Figure 7.4.

Figure 7.4 Output Neurons. In this figure, there are four output neurons, labeled A, B, C, and D. Since B has the highest activation
level, the output of the neural network is B.

Each connection from one neuron to another has two parameters associated with it. The weight is a value
that is multiplied to the incoming signal, essentially determining the strength of the connection. The bias is a
value that is added to the weighted signal, making the neuron more likely (or less likely, if is negative) to
activate on any given input. The values of and may be positive, negative, or zero. Once the weight and bias
are applied, the result is run through an activation function, which is a non-decreasing function that
determines whether the neuron activates and, if so, how strongly. (You’ll see this later in Figure 7.6.)

Consider the simplest case of all, a neuron with single input and output . Then the flow of signal through
the neuron follows the formula . For example, suppose that the input value is , with
weight and bias . Then the signal would first be combined as
. This value would be fed as input to the activation function to

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 7.1 • Introduction to Neural Networks 339

produce . In the next section, we will discuss various activation functions used in neural
networks.

When there are multiple inputs, , each will be affected by its own weight. Typically, bias is
thought of as a property of the neuron itself and so bias affects all the inputs in the same way. To be more
precise, first, the inputs are multiplied by their individual weights, the result is summed, and then the bias is
added. Finally, the activation function is applied to obtain the output signal.

The weights and biases are parameters that the neural network learns during the training process, a topic we
will explain in Backpropagation.

A typical neural network may have hundreds or thousands of inputs for each neuron, and so the equation can
be difficult to work with. It would be more convenient to regard all the inputs as parts of a single
mathematical structure, called a vector. A vector is simply an ordered list of numbers, that is,
. (Note: In this text we use boldface letters to represent vectors. Also, the components of a
vector are listed within a set of parentheses. Some texts vary on these notational details.) The number of
components in a vector is called its dimension, so for example the vector has dimension 5.
Certain arithmetic operations are defined on vectors.

• Vectors of the same dimension can be added: If and , then

.
• Any real number can be multiplied to a vector: .
• The dot product of two vectors of the same dimension results in a real number (not a vector) and is
defined by:

If the inputs and weights are regarded as vectors, and , respectively,

then the formula may be re-expressed more concisely as:

For example, if , , and , then

So in this example, the output would be , the exact value of which depends on which activation
function is chosen.

Types of Activation Functions

Activation functions come in many types. Here are just a few of the most common activation functions.

1. Step function, . The value of serves as a threshold. The neuron only activates when

the input is at least equal to a parameter .

2. Sigmoid function, . Note, this is the same sigmoid function used in logistic regression (see
Classification Using Machine Learning). Output values tend to be close to 0 when is negative and close
to 1 when is positive, with a smooth transition in between.
3. Hyperbolic tangent (tanh) function, . Output values have the same sign as , with a
smooth transition through 0.
4. Rectified linear unit (ReLU) function, . The ReLU function is 0 for negative
values and equal to the input when is positive.
340 7 • Deep Learning and AI Basics

5. Leaky ReLU function, , for some small positive parameter . Leaky ReLU acts
much like ReLU except that the values get progressively more negative when gets more negative. Often,
the optimal “leakiness” parameter is determined during the training phase.
6. Softplus function, , which is a smoothed version of the ReLU function.

Figure 7.5 shows the graphs of the listed functions. A key feature of activation functions is that they are
nonlinear, meaning that they are not just straight lines, .

Another activation function that is important in neural networks, softmax, takes a vector of real number
values and yields a vector of values scaled into the interval between 0 and 1, which can be interpreted as
discrete probability distribution. (Recall from Discrete and Continuous Probability Distributions that discrete
probability distributions provide measures of probability or likelihood that each of a finite number of values
might occur.) The formula for softmax is:

where . We will encounter softmax activation in an example in Backpropagation.

Figure 7.5 Graphs of Activation Functions. Top, from left to right, (a) step, (b) sigmoid, and (c) hyperbolic tangent (tanh) functions.
Bottom, from left to right, (d) ReLU, (e) LReLU, and (f) softplus functions.

EXAMPLE 7.1

Problem

A simple neuron has four inputs, , and one output, . The weights of the four inputs are
, , , and . The bias of the neuron is . Find the output in
each of the following cases.

a. . Activation function: ReLU.

b. . Activation function: sigmoid.

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 7.1 • Introduction to Neural Networks 341

c. . Activation function: step, .

d. . Activation function: softplus.

Solution

Setup for each part:

a. , since
b. (Note, 0.32 was already computed in part a.)

c. , since (Note, 0.32 was already computed in part a.)

d.

In the next section, we explore neural networks that use the simplest of the activation functions, the step
function.

Perceptrons
Although the idea of using structures modeled after biological neurons had been around prior to the
development of what we would now consider neural networks, a significant breakthrough occurred in the
middle of the 20th century. In 1957, Frank Rosenblatt developed the perceptron, a type of single-layer neural
network designed for binary classification tasks—in other words, a neural network whose output could be
“true” or “false” (see Figure 7.7). After initial successes, progress in AI faced challenges due to limited
capabilities of AI programs and the lack of computing power, leading to a period of minimal progress, called
the “Winter of AI.” Despite these setbacks, new developments occurred in the 1980s leading to the multilayer
perceptron (MLP), which serves as the basic paradigm for neural networks having multiple hidden layers.

The single-layer perceptron learns weights through a simple learning rule, known as the perceptron learning
rule.

1. Initialize the weights ( ) and bias ( ) to small random values.

2. For each input ( ) in the training set,
a. Compute predictions , where is the step function,

b. Find the error , where is the true or desired value corresponding to . Note that can be
positive or negative. Positive implies the weights and/or bias is too low and needs to be raised.
Negative implies the opposite.
c. Update the weights and biases according to the following formulas, where is a small positive
constant that controls the learning rate. Often the change of weights and biases will be small, not
immediately causing a large effect on input. However, with repeated training, the perceptron will learn
the appropriate values of and to achieve the desired output.

For example, suppose a perception with three neurons currently has weights and bias
. On input , we get:

Suppose that the true output should have been . So there’s an error of . If the learning
rate is , then the weights and bias will be updated as follows:
342 7 • Deep Learning and AI Basics

On the same input, the perceptron now has a value of:

In this simple example, the value changed from 1 to 0, eliminating the error. However, there is no guarantee
that the perceptron will classify all input without error, regardless of the number of training steps that are
taken.

EXAMPLE 7.2

Problem

Suppose the next data point in the training set is , and suppose that the correct classification
for this point is . With current weights and bias , use the perceptron
learning rule with to update the weights and bias. Is there an improvement in classifying this data
point?

Solution

Error: .

Now we obtain , which still misclassifies the

point as 0, so no improvement in accuracy. (However, at least the argument has increased from to
, so some progress has been made in training. In practice, many rounds of training may be
necessary to achieve accurate results, with only incremental progress in each round.)

Building a Simple Neural Network

In What Is Data Science?, Example 1.7, we looked at the Iris Flower dataset to become familiar with dataset
formats and structures. In this section, we will use the Iris dataset, iris.csv (https://openstax.org/r/datach7), to
create a neural network with four inputs and one output neuron (essentially, a simple perceptron) to classify
irises as either setosa or not setosa, according to four features: sepal length (SL), sepal width (SW), petal length
(PL), and petal width (PW), all of which are measured in centimeters. The Iris dataset iris.csv has 150
samples of irises, consisting of 50 of each species, setosa, versicolor, and virginica. For the purposes of this
example, the first 100 rows of data were selected for training and testing, using 75% of the data for training
and the remaining 25% for testing. (Recall from Decision-Making Using Machine Learning Basics that it is good
practice to use about 70%–80% of the data for training, with the rest used for testing.) The network will be
trained using the perceptron learning rule, but instead of using the step function, the activation function will
be the hyperbolic tangent, , which is chosen simply for illustration purposes.

THE IRIS FLOWER DATASET

The iris database was collected and used by Sir R. A. Fisher for his 1936 paper “The Use of Multiple
Measurements in Taxonomic Problems.” This work became a landmark study in the use of multivariate data
in classification problems and frequently makes an appearance in data science as a convenient test case for

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 7.1 • Introduction to Neural Networks 343

machine learning and neural network algorithms.

The model for the neural network is shown in Figure 7.6.

Figure 7.6 Simple Perceptron Neural Network Model. Here, are the inputs, represent the weights, and
represents the bias. The output, or response, is .

The inputs will take the values of SL, SW, PL, and PW, respectively. There are four
corresponding weights and one bias value , which are applied to the input layer values, and
then the result is fed into the tanh function to obtain the output . Thus, the formula used to produce the
predicted values, denoted by , is:

In this very simplistic model, we will interpret the value of as follows:

• If , classify the input as setosa.

• If , classify the input as not setosa.

As for classifying error, we need to pick concrete target values to compare our outputs with. Let’s consider the
target value for classifying setosa as , while the target for classifying not setosa is . This is reasonable as
the values of approach as increases to positive infinity and as decreases to negative infinity.

For example, if after training, the ideal weights were found to be , and
the bias is , then the response on an input would be:

Since , classify the input as setosa. Of course, the natural question would be, how do we obtain those
particular weights and bias values in the first place? This complicated task is best suited for a computer. We will
use Python to train the perceptron.

The Python library sklearn.datasets (https://openstax.org/r/scikit2) has a function, load_iris, that

automatically loads the Iris dataset, so you should not need to import the dataset iris.csv
(https://openstax.org/r/datach7). Other modules that are imported from sklearn are Perceptron, used to
build the perceptron model, train_test_split, used to randomly split a dataset into a testing set and
training set. Here, we will use a split of 75% train and 25% test, which is handled by the parameter
test_size=0.25. We will also renormalize the data so that all features contribute equally to the model. The
way to do this in Python is by using StandardScalar, which renormalizes the features of the dataset so that
the mean is 0 and standard deviation is 1. Finally, accuracy_score is used to compute the accuracy of the
classification.
344 7 • Deep Learning and AI Basics

PYTHON CODE

# import the sklearn library (specific modules)

from sklearn.datasets import load_iris
from sklearn.linear_model import Perceptron
from sklearn.model_selection import train_test_split
from sklearn.preprocessing import StandardScaler
from sklearn.metrics import accuracy_score

# Load the Iris dataset

iris = load_iris()
X = iris.data[:100] # Only taking first 100 samples for binary classification
y = iris.target[:100] # "0 for setosa", 1 for "not setosa"

# Split the dataset into training and testing sets

X_train, X_test, y_train, y_test = train_test_split(X, y, test_size=0.25)

# Standardize features by removing the mean and scaling to unit variance

scaler = StandardScaler()
X_train_scaled = scaler.fit_transform(X_train)
X_test_scaled = scaler.transform(X_test)

# Initialize and train the perceptron

perceptron = Perceptron()
perceptron.fit(X_train_scaled, y_train)

# Make predictions on the test set

y_pred = perceptron.predict(X_test_scaled)

# Calculate accuracy
accuracy = accuracy_score(y_test, y_pred)
print("Accuracy:", accuracy)

The resulting output will look like this:

Accuracy: 1.0

Because the dataset was relatively small (100 rows) and well-structured, the perceptron model was able to
classify the data with 100% accuracy (“Accuracy: 1.0”). In the real world, when datasets are larger and less
regular, we do not expect 100% accuracy. There could also be significant overfitting in the model, which would
lead to high variance when classifying data not found in the original dataset.

Here is how to use the perceptron model we just created to classify new data (outside of the original dataset):

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 7.2 • Backpropagation 345

PYTHON CODE

# Assume you have new inputs stored in a variable called 'new_inputs'

new_inputs = [[5.1, 3.5, 1.4, 0.2], # Example input 1
[6.3, 2.9, 5.6, 1.8] # Example input 2
]

# Standardize the new inputs using the same scaler used for training
new_inputs_scaled = scaler.transform(new_inputs)

# Use the trained perceptron model to make predictions on the new inputs
predictions = perceptron.predict(new_inputs_scaled)

# Display the predictions

for i, prediction in enumerate(predictions):
print(f"Input {i+1} prediction: {'Setosa' if prediction == 0 else 'Not Setosa'}")

The resulting output will look like this:

Input 1 prediction: Setosa

Input 2 prediction: Not Setosa

7.2 Backpropagation
Learning Outcomes
By the end of this section, you should be able to:
• 7.2.1 Discuss the goal of adjusting weights and bias to reduce loss/error in a neural network.
• 7.2.2 Use static backpropagation to train a neural network.
• 7.2.3 Define recurrent neural networks and discuss their advantages/disadvantages.

In the previous section, we discussed the single-layer perceptron. Training the perceptron is straightforward as
it only requires adjusting a set of weights and biases that directly affect the output. Neural networks that have
more than one layer, such as multilayer perceptrons (MLPs), on the other hand, must be trained using
methods that can change the weights and biases in the hidden layers as well.

Backpropagation is an algorithm used to train neural networks by determining how the errors depend on
changes in the weights and biases of all the neurons, starting from the output layer and working backward
through the layers, recursively updating the parameters based on how the error changes in each layer. In this
section, we'll explore how neural networks adjust their weights and biases to minimize error (or loss),
ultimately improving their ability to make accurate predictions. Fundamentally, backpropagation is a huge
optimization problem. In this text, we focus on the intuitive ideas of this optimization problem rather than
going into a deep dive of the methods and theory that are required to perform the optimization steps of
backpropagation.
346 7 • Deep Learning and AI Basics

EXPLORING FURTHER

Backpropagation
A full treatment of backpropagation requires familiarity with matrix operations, calculus, and numerical
analysis, among other things. Such topics fall well outside the scope of this text, there are many resources
online that go into more depth, such as Neural Networks and Deep Learning (https://openstax.org/r/
sanddeeplearning) by Michael Nielsen (2019) and What Is Backpropagation Really Doing?
(https://openstax.org/r/backpropagation) by 3Blue1Brown.

Static Backpropagation
Backpropagation is a supervised learning algorithm, meaning that it trains on data that has already been
classified (see What Is Machine Learning? for more about supervised learning in general). The goal is to
iteratively adjust the weights of the connections between neurons in the network and biases associated with
each neuron to minimize the difference between the predicted output and the actual target values. The term
static backpropagation refers to adjustment of parameters (weights and biases) only, in contrast to dynamic
backpropagation, which may also change the underlying structure (neurons, layers, connections, etc.).

Here's a high-level overview of the static backpropagation algorithm:

1. Forward pass. During the forward pass, input data is propagated through the network layer by layer,
using the current values of weights and biases along with the chosen activation function, . If the input
vector is denoted by , and hidden layers by , , etc., until we reach the output layer, , then
each vector is obtained from the previous using a formula of the form . (Note: This
formula hides a lot of complex number crunching. The values of the and are specific to each layer and
so contain the weight and bias information for all the neurons in that layer. Indeed, is no longer just a
vector in this context, but a matrix, which may be regarded as a table of numbers. Finally, the activation
function is applied to all entries of the vector input, resulting in a vector output. These details are not
essential to the fundamental understanding of the process, though.)
2. Error calculation. Once the network produces an output, the error between the predicted output and the
actual target value is computed. Error may be computed in many ways. The function used to measure
error in a neural network is called a loss or cost function.
3. Backward pass (backpropagation). The error at each layer is recursively propagated backward through
the network.
4. Update parameters. The weights and biases of the network are updated in such a way that reduces the
error, typically using an optimization algorithm such as gradient descent (which we will discuss later).
5. Repeat. The steps are repeated on training data until a sufficient level of accuracy is achieved.

Error and Loss

Error generally refers to the difference between the predicted output of the neural network and the actual
target values for a single data point. It is a quantitative measure of the mistakes made by the network in its
predictions. The loss function is a mathematical function that takes the predicted output and the actual target
values as inputs and outputs a single value representing the error. Learning is essentially minimizing the loss
function over all training data. Suppose that the neural network outputs and the target
output is . Common loss functions that would measure the error between and include:

• Mean squared error (MSE): . The formula for MSE (introduced in Training and Testing a
Model), is important due to its connection with the concept of variance in statistics. It is a commonly used
loss function in regression tasks, where the goal is to predict continuous values.
• Binary cross entropy loss: . This loss function is commonly

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 7.2 • Backpropagation 347

used in binary classification tasks—that is, when the output is either 0 or 1. (Note: The minus sign in front
of the formula is there to make the overall value positive, as the values of the logarithms will generally be
negative. The term entropy is related to the measures of information defined in Decision Trees.)
• Hinge loss: . This function is also commonly useful in binary classification.
• Sparse categorical cross entropy: A generalization of binary cross entropy, useful when the target labels
are integers.

Average loss is computed as an average (mean) of the loss over all the data points. The closer to zero the
average loss is, the smaller the error in predictions. The choice of loss function depends on the specific task,
the nature of the inputs and outputs, and many other factors, which will be discussed in more detail in
Introduction to Deep Learning.

EXAMPLE 7.3

Problem

The outputs of a neural network on two data points are provided in Table 7.1:

Data Point Predicted Actual

(Target)
1
2

Table 7.1 Neural Network Output

Compute the average loss using the following loss functions.

a. MSE
b. Binary cross entropy loss
c. Hinge loss

Solution

Here, the number of terms is .

a. MSE

Data point 1:

Data point 2:

b. Binary cross entropy loss

Shortcut: If , the first term is zero, , and the second term reduces to . If
, the second term is zero, , and the first term reduces to .
348 7 • Deep Learning and AI Basics

Data point 1:

Data point 2:

Average loss:
c. Hinge loss

First, compute the values of . Then if any of these are negative, you would use 0 instead in the
sum.
Data point 1: . .
. .

Data point 2: . .
. .

Average loss:

Note: The fact that each of the three loss functions gives a different result may signify the nature of the
errors with respect to the model’s performance, but with only two data points in this example, it is not
advisable to place much meaning in these numbers.

Gradient Descent and Backpropagation

Since the goal of training a neural network is to reduce the value of error or loss, we essentially need to solve a
(very large) optimization problem. Suppose that you are training a neural network. Consider all the weights
and biases—of which there may be thousands, millions, or even more!—as parameters currently in the
network that may be changed to improve the model. On a forward pass with an arbitrary input vector , the
output is obtained and compared against the actual output via a loss function, . How would you be able
to use this information to change the parameters (weights and biases) so that on the next pass with the same
input , the output provides a more accurate representation of the actual output , in the sense that the
value of reduces? The key is to regard the whole neural network together with the loss calculation as a
function of the weights and biases and use then techniques such as gradient descent (which we will
briefly discuss in a following section) to find a minimum value. Here, and are capitalized because they
represent the multitude of weights and biases over the entire network, not just from a single neuron or layer.
Figure 7.7 shows a schematic diagram illustrating the function as a composite process.

As a very simple example, suppose that a neural network has only one neuron with weight and bias . Input
is fed into the neuron, the weight and bias are applied to , and then an activation function is applied to the
result to produce an output . We’ll use the sigmoid, as activation function for simplicity. Now,
the result, , is compared to the true value , using a cost function, which for this example will be
MSE. The composite function looks like this:

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 7.2 • Backpropagation 349

If there were more neurons, weights, and biases, then the formula would look much more complicated as we
would need to keep track of many more variables and parameters, but the basic concept remains the same.
We want to find values of and that minimize the value of . It takes many repeated cycles of
adjusting weights and biases based on the values of the loss function. Each complete training cycle is called an
epoch.

Figure 7.7 Neural Network with Loss Function , Regarded as a Function of Weights and Biases. Given a set of weights and
biases , the neural network is run on a set of input data , the output is obtained and compared against the actual output
via a loss function, , providing a single number: the loss, . The goal of training is to adjust and such that is minimized.

Now suppose that and . Consider a single point from the set of training data—for example,
. The neural network computes a prediction, , as follows:

The loss with respect to the given actual output is:

Thus, we have the value , which indicates that there is some nonzero amount of loss on the
prediction just made, and so the values of and should be adjusted. Instead of trying to adjust and
individually, let’s find the direction from the point (0.5, 0.25) that would result in the fastest decrease of the
error . If we label the direction of steepest decrease , then we could move from the point (0.5, 0.25) to
a new point, , where is a small number that affects the
learning rate of the neural network. This is the main idea behind gradient descent. In our example, we could
find the direction of steepest descent by simply looking at how the surface is slanted near the
point (0.5, 0.25). Figure 7.8 indicates the best direction with an arrow. (However, in practice, there will be no
way to visualize the graph of loss with respect to weights and biases ( ) because the points
exist in very high-dimensional spaces. The details of gradient descent and how it is used in neural networks
falls outside the scope of this textbook. (See this IBM article (https://openstax.org/r/ibm) for a great
introduction to this topic.)
350 7 • Deep Learning and AI Basics

Figure 7.8 Simple Application of Gradient Descent. The point has loss of . The arrow indicates the
direction of steepest descent from the point on the surface.

One final point to mention is that gradient descent only works when the function F is differentiable, meaning
that there are no corners, cusps, or points of discontinuity on the graph of . Since is a
composite of many component functions, each component needs to be differentiable. Activation functions
such as step, ReLU, and LReLU cannot be used with gradient descent. There are other methods available to
backpropagate and train those kinds of networks. Alternatively, the non-smooth activation functions could be
approximated by smooth versions—for example, sigmoid or tanh in place of step, or softplus in place of ReLU.

Training a Neural Network Using Backpropagation in Python using TensorFlow

The Python library TensorFlow (https://openstax.org/r/tensorflow), originally developed by the Google Brain
team in 2015, can be used to build a neural network with backpropagation. (A tensor is a multidimensional
array, generalizing the concept of vector.)

Let’s set up a neural network and train it to recognize the handwritten letters in the MNIST database. This
dataset, called mnist_784, can be loaded automatically using the fetch_openml command. The target labels
must be converted to integers explicitly. Then the data is split into training (80%) and testing (20%) sets. The
features are renormalized using StandardScaler. Next, the neural network model is created using
tf.keras.Sequential. The model can be quite complex, but we will stick to the simplest case—one input
layer with exactly as many neurons as features (784) and an output layer with 10 neurons, one for each digit.
There are no hidden layers in this model. The command tf.keras.layers.Dense builds the output layer of
10 neurons that is fully connected to the input layer of 784 layers (the value of X_train_scaled.shape[1]).
The softmax activation function is used, but other functions like ReLU are also available. The parameter
optimizer='adam' in the function model.compile refers to an algorithm, Adaptive Moment Estimation,
used to update the weights and biases of the model during training, the details of which are beyond the scope
of this text.

Note: This code takes a while to execute—up to 5 minutes! Even with no hidden layers, the backpropagation
takes some time to complete. When you run the code, you should see progress bars for each epoch (not
shown in the Python output in the feature box).

PYTHON CODE

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 7.2 • Backpropagation 351

# import the libraries

import tensorflow as tf
from sklearn.datasets import fetch_openml
from sklearn.model_selection import train_test_split
from sklearn.preprocessing import StandardScaler

# Load MNIST Digits dataset

mnist = fetch_openml('mnist_784', version=1)

# Split the dataset into training and testing sets 80/20

X_train, X_test, y_train, y_test = train_test_split(mnist.data, mnist.target,
test_size=0.2, random_state=42)

# Standardize features by removing the mean and scaling to unit variance

scaler = StandardScaler()
X_train_scaled = scaler.fit_transform(X_train)
X_test_scaled = scaler.transform(X_test)

# Cast the target variable as an integer (int32)

y_train = y_train.astype('int32')
y_test = y_test.astype('int32')

# Define the neural network architecture

model = tf.keras.Sequential([
tf.keras.layers.Dense(10, activation='softmax',
input_shape=(X_train_scaled.shape[1],))
])

# Compile the model

model.compile(optimizer='adam', loss='sparse_categorical_crossentropy',
metrics=['accuracy'])

# Train the model

history = model.fit(X_train_scaled, y_train, epochs=10, batch_size=32,
validation_split=0.2)

# Evaluate the model on test data

test_loss, test_accuracy = model.evaluate(X_test_scaled, y_test)
print("Test Loss:", test_loss)
print("Test Accuracy:", test_accuracy)

The resulting output will look like this:

Test Loss: 0.4051963686943054

Test Accuracy: 0.9189285635948181

Recurrent Neural Networks

Imagine if you could predict the stock market! What if you had a model that could take previous days’ prices of
352 7 • Deep Learning and AI Basics

a stock and forecast the price of the stock tomorrow? Then you could maximize your profits by buying low and
selling high with full knowledge of when those high and low points in price would occur. Given the extremely
unpredictable nature of the stock market, it is unlikely that a simple forecasting model would be useful, so let’s
consider a neural network. You might set it up so that the input vector holds 14 days of previous price
data and the output y would be the predicted price of the stock on the next day. After a while, you decide to
modify the design of the neural network to take in 30 days of price data. This would involve starting over,
training and testing the new model from scratch. In fact, any time you decided to change the number of
inputs, you would have to create a new model and go through the training and testing phases again and
again. It would be much more convenient to have a model that can take different amounts of input data.
Moreover, if the model first trains on 14 days of previous price data, then it would be desirable for the network
to “remember” that training so when more data becomes available (30 days, 60 days, a year, etc.), it can simply
improve its predictions from the baseline already established.

This flexibility is available in recurrent neural networks (RNNs). An RNN is a neural network that incorporates
feedback loops, which are internal connections from one neuron to itself or among multiple neurons in a
cycle. Essentially, the output of a neuron is sent back as input to itself as well as going forward to the neurons
in the next layer.

In the simplest such model, one feedback loop connects a single neuron with itself. The output of the neuron
is modified by a connecting weight and the result included in the sum, making up the input of the same
neuron. So when a new signal comes into the neuron, it gets the extra signal of added to it. If the
connecting weight is positive, then this generally causes the neuron to become more active over time. On the
other hand, if the connecting weight is negative, then a negative feedback loop exists, which generally
dampens the activity of the neuron over time. The connecting weights of an RNN are trained alongside all the
weights and biases of the network using a variation of backpropagation called backpropagation through time
(or BPTT). See Figure 7.9 for a simple diagram illustrating an RNN model.

Figure 7.9 RNN Model, Simplified. The feedback loop gives the model a rudimentary memory of prior training.

The RNN model’s feedback loops provide a simple memory, but how does it allow for different amounts of
input values? The key is to feed in single (or small batches of) datapoints sequentially. For example, if
represents the prices of a stock on day 1, 2, 3, up to , and the actual
value of the stock on day is , the RNN will take in just one element (typically, the most recent data
being used first) and adjust parameters based on the accuracy or loss of the prediction . On the next pass, it
takes in and produces a new prediction . Keep in mind, the feedback loops allow the RNN to
remember (in some capacity) how it performed on the first input, and so the prediction is based on the two
data points, . Similarly, when is fed into the model on the third pass, the RNN will produce a
new prediction that is based on the three data points, . Thus, the feedback loops of an
RRN provide a mechanism for the input to consist of any number of sequential input data points. This makes
RNNs especially useful for time series data (See Time Series and Forecasting for an introduction to time series.)

Unrolling an RNN
The effect of feedback loops may be visualized by “unrolling” the RNN. Consider the simplest case of a single
feedback loop from one neuron to itself. The effect of the connecting weight is equivalent to connecting to a
copy of the same RNN (with identical weights and biases). Of course, since the second copy of the RNN has the

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 7.2 • Backpropagation 353

same feedback loop, it can be unrolled to a third, fourth, fifth copy, etc. An “unrolled” RNN with copies of the
neural net has inputs. The effect of feeding the entire vector into the unrolled model is equivalent to
feeding the data points sequentially into the RNN. Figure 7.10 shows how this works.

Figure 7.10 Unrolling an RNN

Vanishing/Exploding Gradient Problem

It is harder to train an RNN because the model can be very sensitive to changes in the connecting weights.
During the training phase, gradient descent and a modified version of backpropagation (BPTT, as mentioned
earlier) would be used to adjust all the weights and biases. However, because of the feedback loops in RNN,
connecting weights can become compounded many times until they become very large. This causes
algorithms like gradient descent to perform very poorly because the high weights cause proportionally high
changes in parameters, as opposed to the tiny changes required to find minimum points. This is known as the
exploding gradient problem. On the other hand, if connecting weights are too small to begin with, then
training can cause them to quickly approach zero, which is called the vanishing gradient problem. Both
issues are important to be aware of and addressed when working with RNNs; otherwise, the accuracy of your
model may be compromised.

Long Short-Term Memory Networks

A long short-term memory (LSTM) network is a type of RNN designed to overcome the problems of
exploding or vanishing gradients by incorporating memory cells that can capture long-term dependencies
better than simple feedback loops can. LSTMs were introduced in 1997 and have since become widely used in
various applications, including natural language processing, speech recognition, and time series forecasting.

LSTMs are generally more stable and easier to train than traditional RNNs, making them particularly well-
suited for forecasting time series data with long-range trends and cyclic behaviors as well as working with
sequential data that may seem much more unpredictable like natural language modeling, machine translation,
and sentiment analysis. RNNs and LSTMs are a steppingstone to very sophisticated AI models, which we will
discuss in the next section.
354 7 • Deep Learning and AI Basics

RNNs in Python
Consider the dataset MonthlyCoalConsumption.csv (https://openstax.org/r/datach7), which we analyzed using
basic time series methods in Time Series and Forecasting. The dataset contains observations up to the end of
2022. Suppose you want to predict the monthly coal consumption in each month of the next year using a
recurrent neural network. First, we will set up a simple RNN in Python. The library TensorFlow can be used to
build an RNN. We will use pandas to load in the data and numpy to put the data in a more usable form
(np.array) for the model. The RNN model is defined by the command tf.keras.layers.SimpleRNN, where
units specifies the number of neurons in the layer and activation='tanh' is the activation function.

PYTHON CODE

import numpy as np
import pandas as pd
import tensorflow as tf
from sklearn.preprocessing import MinMaxScaler

# Load and preprocess the data

data = pd.read_csv('MonthlyCoalConsumption.csv')
values = np.array(data['Value'])
scaler = MinMaxScaler(feature_range=(0, 1))
scaled_values = scaler.fit_transform(values.reshape(-1, 1))

# Prepare input sequences and target values

window_size = 12 # Number of months in each input sequence
X = []
y = []
for i in range(len(scaled_values) - window_size):
X.append(scaled_values[i:i+window_size])
y.append(scaled_values[i+window_size])
X = np.array(X)
y = np.array(y)

# Split data into training and testing sets

split = int(0.8 * len(X))
X_train, X_test = X[:split], X[split:]
y_train, y_test = y[:split], y[split:]

# Define the RNN architecture

model = tf.keras.Sequential([
tf.keras.layers.SimpleRNN(units=32, activation='tanh',
input_shape=(window_size, 1)),
tf.keras.layers.Dense(1)
])

# Compile the model

model.compile(optimizer='adam', loss='mean_squared_error')

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 7.2 • Backpropagation 355

# Train the model

model.fit(X_train, y_train, epochs=50, batch_size=16)

# Evaluate the model

loss = model.evaluate(X_test, y_test)
print("Test Loss:", loss)

The resulting output will look like this:

Test Loss: 0.018054470419883728

The test loss is very low, and so we expect the model to be very accurate. Next, the model can be used to
predict the unknown values in the next 12 months. Note: Since the original data was rescaled, the predictions
made by the RNN need to be converted back into unnormalized data using the command
scaler.inverse_transform.

PYTHON CODE

# Predict future values

future_months = 12
last_window = scaled_values[-window_size:].reshape(1, window_size, 1)
predicted_values = []
for _ in range(future_months):
prediction = model.predict(last_window)
predicted_values.append(prediction[0, 0])
last_window = np.append(last_window[:, 1:, :], prediction.reshape(1, 1, 1), axis=1)

# Inverse transform the predicted births to get actual values

predicted_values = scaler.inverse_transform(np.array(predicted_values).reshape(-1,
1))
print("Predicted Values for the Next 12 Months:\n", predicted_values.flatten())

The resulting output will look like this:

Predicted Values for the Next 12 Months:

[49227.05 49190.258 41204.16 30520.389 29591.129 34516.586 42183.016
38737.39 32026.324 23482.027 23381.914 30206.467]

Finally, here is the plot containing the original data together with the predicted values. Note: There are a lot of
lines of code devoted to formatting the data and axis labels before graphing. This is, unfortunately, the nature
of the beast. The full details of what each piece of code does will not be explained thoroughly in this text.
356 7 • Deep Learning and AI Basics

PYTHON CODE

import matplotlib.pyplot as plt

from matplotlib.ticker import MaxNLocator ## for graph formatting
from matplotlib.ticker import FuncFormatter ## for formatting y-axis

# Function to format the Y-axis values

def y_format(value, tick_number):
return f'{value:,.0f}'

# Plot original time series data and predicted values

plt.figure(figsize=(10, 6))
plt.plot(data['Month'], data['Value'], label='Original Data', color='blue')
plt.plot(range(len(data['Value']), len(data['Value']) + future_months),
predicted_values,
label='Predicted Values', color='red')

# Create a list for the months

pd_months = pd.date_range(start='2016-01-01', end='2023-07-01', freq='MS')

xticks_positions = range(0, len(pd_months), 6) # Positions to display ticks (e.g.,

every 12 months)
xticks_labels = [pd_months[pos].strftime('%Y-%m') for pos in xticks_positions] #
Labels corresponding to positions

plt.xlabel('Month')
plt.ylabel('Value')
plt.title('Monthly Consumption of Coal from 2016 to 2022 and Predicted Values for
2023')
plt.legend()
plt.xticks(ticks=xticks_positions, labels=xticks_labels, rotation=45)
# Apply the formatter to the Y-axis
plt.gca().yaxis.set_major_formatter(FuncFormatter(y_format))

plt.show()

The resulting output will look like this:

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 7.3 • Introduction to Deep Learning 357

7.3 Introduction to Deep Learning

Learning Outcomes
By the end of this section, you should be able to:
• 7.3.1 Discuss the role of hidden layers in a neural network.
• 7.3.2 Describe loss/error functions and their role in training and testing a neural network.
• 7.3.3 Set up, test, and train a deep learning neural network that can classify real-world data.

Deep learning is a general term for the training and implementation of neural networks with many layers to
learn the relationships of structured representations of data. A subset of machine learning, deep learning has
revolutionized various fields, ranging from computer vision and natural language processing to robotics and
health care. Led by research from organizations such as Google DeepMind, Meta, IBM, MosaicML, Databricks,
OpenAI, and others, deep learning has achieved remarkable outcomes, including AlphaGo Zero's
unprecedented mastery of the ancient and complex game of Go. With its ability to automatically learn
hierarchical representations from raw data, deep learning has unlocked new frontiers in pattern recognition,
decision-making, and creativity. This chapter has already laid out the foundations of neural networks in
previous sections, and the following section will focus on developing deep learning neural network models
that can classify hand-drawn numbers and simple images using the TensorFlow library within the Python
language.

Neural Networks with Many Layers

The hidden layers in a neural network play a crucial role in transforming input data into useful representations
that can be used to make predictions or decisions. Suppose that we are trying to train a neural network to
recognize handwritten digits (as in Figure 7.2). Ideally, each hidden layer should pick up on identifiable
features—for example, whether a digit has a loop/circle (like 0, 6, 8, and 9) or not (like 1, 2, 3, 4, 5, 7). Other
hidden layers may then look for presence of vertical or horizontal strokes to further assist in classifying the
358 7 • Deep Learning and AI Basics

numeral. However, hidden layers do not necessarily pick up on the same kinds of patterns that humans would.
A recent direction in deep learning is in developing models that are capable of extracting higher-level features
(e.g., loops, edges, textures) and reporting reasons why they made the decisions they made. Sophisticated
image classification models can locate patterns, parts of images, and even spatial relationships between
different parts of an image, all within the deeper layers of the network.

What makes deep learning deep? The depth of a neural network is the number of hidden layers it contains
and is a defining characteristic of deep learning. Deeper networks have more capacity to learn complex
patterns and relationships in the data. By stacking multiple layers of hidden units, deep learning models can
learn to extract features at multiple levels of granularity, in a hierarchical (structured) manner, leading to more
powerful and expressive representations of the input data. This hierarchical feature learning is key to the
success of deep learning in various domains, including computer vision, natural language processing, and
speech recognition, where complex patterns and relationships need to be captured from very high-
dimensional data—that is, datasets that have many feature variables.

Loss Functions and Their Role in Training Neural Networks

You encountered many of the most common loss functions in Introduction to Neural Networks and
Backpropagation. This section presents situations in which one loss function may be preferable over another.
For instance, MSE (mean squared-error) is often used when the network is trained to predict continuous
values, such as in regression analysis. For example, think of a neural network that is trained to provide a
probability that a patient who displays a certain set of symptoms has cirrhosis. Because MSE measures the
square of differences between the predicted and actual values, MSE penalizes larger errors heavily and will be
very sensitive to outliers. Moreover, MSE is not scale-independent, meaning that the units of MSE are not the
same as the units of the data. The following example illustrates this last point.

EXAMPLE 7.4

Problem

A neural network is being trained to predict the maximum height of a variety of corn plant based on a
number of features, such as soil acidity, temperatures during the growing season, etc. A sample of the
predicted values along with the corresponding actual values are given in Table 7.2 in units of meters and
centimeters. Note: The data is the same in both rows, but expressed in different units. Find the MSE for
both rows of predictions. By what factor does MSE change?

Predicted Actual (Target)

Units: m
Units: cm

Table 7.2 Predicted vs. Actual Values of Corn Height

Solution

Here, the number of terms is . For the data measured in m:

For the data measured in cm:

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 7.3 • Introduction to Deep Learning 359

We find that the MSE changes by a factor of , while the numeric values of the data only
scaled by a factor of 100. Given that the dataset represents the same exact measurements, this example
shows one of the major pitfalls in using MSE as a loss function.

Other commonly used loss functions include binary cross entropy, hinge loss, and (sparse) categorical cross
entropy.

Binary cross entropy is more suitable for binary classification tasks—that is, deciding True or False based on
the given input vector. More generally, if the output of a neural network is a probability of belonging to one of
two classes (let’s say 0 and 1), then binary cross entropy tends to do a better job as a loss function for training
the network. The main reasons are that binary cross entropy heavily penalizes misclassification, works well
even on imbalanced data (i.e., datasets that have significantly more of one class than another), and is well-
suited to handle output that may be interpreted on a probability scale from 0 to 1.

Hinge loss is another common loss function for binary classification tasks. It is suitable for scenarios where the
goal is to maximize the margin between classes while minimizing classification errors. We define the margin
between classes as a measure of the separation of data points belonging to different classifications. Larger
margins typically suggest more well-defined classifications. For example, if the set of scores on a quiz are (71,
73, 78, 80, 81, 89, 90, 92), then there seems to be a more natural separation between the subsets of (71, 73),
(78, 80, 81), and (89, 90, 92) compared to the usual binning of scores by their tens places into (71, 73, 78), (80,
1
81, 89), and (90, 92). In the first case, there is margin of 5 units between (71, 73) and (78, 80, 81) and a margin
of 8 units between (78, 80, 81) and (89, 90, 92), compared to the margins of 2 and 1 between the subsets (71,
73, 78), (80, 81, 89), and (80, 81, 89), (90, 92), respectively. Thus, it seems more reasonable (based on the scores
and their margins) to assign a grade of A to students who scored in the subset (89, 90, 92), B to those in the
subset (78, 80, 81), and C to those in the subset (71, 73).

Sparse categorical cross entropy is a generalization of binary cross entropy useful for multi-class
classification tasks, where the network predicts the probability distribution over multiple classes. It measures
the similarity between the predicted class probabilities and the true class labels. The term sparse refers to the
nature of the output as integers versus one-hot encoded vectors (recall one-hot encoding from Other Machine
Learning Techniques). (Sparse) categorical cross entropy is often paired with softmax activation in the output
layer of the network to ensure that the predicted probabilities sum to 1 and represent a valid probability
distribution.

Example: Using Deep Learning to Classify Handwritten Numerals

TensorFlow has robust functionality for neural networks that incorporate hidden layers using various
activation functions. It is very easy to add hidden layers, as you can see in the following code. Compare the
tf.keras.Sequential function from the similar example from Backpropagation. The model still begins with
an input layer of size equal to the number of features. The input neurons are densely connected to a hidden
layer of 128 neurons using the ReLU activation function. The next hidden layer has 64 neurons, again using
ReLU as activation function. Finally, the output layer has 10 neurons (one for each digit) and softmax
activation. It is a common practice to use a simpler activation function (like ReLU) in hidden layers that have
many connections, while more sophisticated activation functions are appropriate at the output layer.

Note that the accuracy of this model improves to 0.967, as compared to 0.919 from our previous model that
lacked hidden layers.

1 Technically, margin refers to the distance between the closest data point in a class and a separation hyperplane that would serve
as a boundary with respect to some other class of data point. These topics are important in support vector machines (SVMs), another
type of supervised learning model for classification and regression tasks, which we do not cover in this text.
360 7 • Deep Learning and AI Basics

PYTHON CODE

# import the libraries

import tensorflow as tf
from sklearn.datasets import fetch_openml
from sklearn.model_selection import train_test_split
from sklearn.preprocessing import StandardScaler

# Load MNIST Digits dataset

mnist = fetch_openml('mnist_784', version=1)

# Split the dataset into training and testing sets

X_train, X_test, y_train, y_test = train_test_split(mnist.data, mnist.target,
test_size=0.2, random_state=42)

# Standardize features by removing the mean and scaling to unit variance

scaler = StandardScaler()
X_train_scaled = scaler.fit_transform(X_train)
X_test_scaled = scaler.transform(X_test)

# Cast the target variable as an integer (int32)

y_train = y_train.astype('int32')
y_test = y_test.astype('int32')

# Define the neural network architecture

model = tf.keras.Sequential([
tf.keras.layers.Dense(128, activation='relu',
input_shape=(X_train_scaled.shape[1],)),
tf.keras.layers.Dense(64, activation='relu'),
tf.keras.layers.Dense(10, activation='softmax')
])

# Compile the model

model.compile(optimizer='adam', loss='sparse_categorical_crossentropy',
metrics=['accuracy'])

# Train the model

history = model.fit(X_train_scaled, y_train, epochs=10, batch_size=32,
validation_split=0.2)

# Evaluate the model on test data

test_loss, test_accuracy = model.evaluate(X_test_scaled, y_test)
print("Test Loss:", test_loss)
print("Test Accuracy:", test_accuracy)

The resulting output will look like this:

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 7.4 • Convolutional Neural Networks 361

Test Loss: 0.20183834433555603

Test Accuracy: 0.968999981880188

7.4 Convolutional Neural Networks

Learning Outcomes
By the end of this section, you should be able to:
• 7.4.1 Define convolutional neural networks and describe some problems where they may perform
better than standard neural networks.
• 7.4.2 Describe feature maps.
• 7.4.3 Train and test a convolutional neural network on image data and discuss the results.

Convolutional neural networks (CNNs) are a powerful class of neural network models developed to process
structured, grid-like data, such as images, making use of the mathematical operation of convolution (which is
similar to applying a filter or mask to an image). CNNs are useful for image classification, locating objects
within images, edge detection, and capturing spatial relationships that exist within an image. We’ll discuss
these applications, and we'll explore the concept of feature maps, which are the output of convolutional
layers in CNNs and represent the learned features of the input data. By the end of this section, you should see
how to train and test a CNN to classify image data using Python.

The Components of Convolutional Neural Networks

CNNs consist of multiple hidden layers, including convolutional layers, pooling layers, and fully connected
layers. The key components of a CNN are as follows:

• Convolutional layers: These layers apply “filters” to the input data that are capable of picking up on
distinct structural features, such as vertical or horizontal lines/edges in an image. This is where the
mathematical convolution operations are applied and feature maps produced, topics we shall discuss
further later in the chapter.
• Pooling layers: Pooling layers down-sample the feature maps produced by the convolutional layers,
reducing the spatial dimensions of the data while retaining important information. To illustrate, consider
the list of data [0, 0, 0, 1, 1, 1, 0, 0, 0, 2, 2, 2]. This data can be compressed to [0, 1, 0, 2]. (In real
applications, some kind of averaging or voting procedure is used to determine the down-sampled values.)
• Fully connected layers: These layers are typically used at the end of the network to perform classification
or regression tasks based on the learned features extracted by the convolutional layers. Fully connected
layers connect every neuron in one layer to every neuron in the next layer, as in a traditional neural
network.

CNNs excel in tasks that include capturing spatial patterns and finding hierarchical features in images. In
addition to image classification and object detection, CNNs can be used for semantic segmentation, which
involves classifying each pixel of an image into a specific category or class. For example, in Figure 7.11, the
parts of an image are analyzed and marked as different types, such as buildings, vehicles, and road. This kind
of classification is an important aspect of developing safe self-driving cars.
362 7 • Deep Learning and AI Basics

Figure 7.11 Semantic Segmentation of an Image. Small cars appear in blue, large vans/trucks in yellow, traffic signs in red, and
buildings and other barriers in brown. (credit: "Semantic Segmentation Image Annotation Kotwel" by Kotwel Inc./Flickr, CC BY 2.0)

Feature Maps
In a typical CNN, after the data has been sent through convolutional and pooling layers, the CNN can then
start to extract various features from the input. This step relies on filters or kernels that are specifically
designed to pick up on specific patterns or features, such as edges, textures, or shapes, in different regions of
the input data. The output of applying these filters to the input data results in feature maps, which are
essentially two-dimensional arrays of values representing the activations of the filters across the spatial
dimensions of the input. Each element of a feature map corresponds to the activation of a specific filter at a
particular location in the input data.

Feature maps play a crucial role in the representation learning process of CNNs. They capture hierarchical
features at different levels of abstraction, with early layers capturing low-level features (e.g., edges, corners)
and deeper layers capturing more complex and abstract features (e.g., object parts, semantic concepts). By
stacking multiple convolutional layers, CNNs learn to progressively extract (and abstract) features from raw
input data, enabling them to effectively model complex patterns and relationships in the data.

Examples of some common features that may be captured in feature maps include the following:

• Edges and textures. These are the fundamental features useful in recognizing digits or letters as well as
well-defined boundaries between parts of images.
• Color and intensity variations. Determining actual color information from a digital image is often very
difficult. The same color may appear drastically different depending on factors such as lighting,
surrounding colors, and intensity.
• Shapes and structures. Building upon edge-detection features, shapes and larger structures can be built
up as higher-level features.
• Object parts and high-level patterns. Even higher in the hierarchy of image features, objects may be
analyzed into parts, and non-obvious patterns may be discovered by the CNN.
• Semantic concepts (see semantic segmentation, mentioned previously). Outside of the realm of image
analysis, feature maps may be synthesized to detect semantic concepts—that is, parts of the data that
work together to form meaningful objects or ideas. Learning to recognize semantic concepts is key to the
successful operation of natural language learning models.
• Temporal dynamics. In sequential data, such as audio signals or time series data, feature maps may
capture temporal dynamics and patterns over time. These features help the network understand temporal
dependencies and make predictions based on sequential input.

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 7.5 • Natural Language Processing 363

Image Analysis Using CNNs

Image analysis using semantic segmentation is a computer vision task that involves assigning semantic labels
(meanings) to each pixel in an image, thus dividing the image into semantically meaningful regions or
segments. Unlike traditional image classification tasks, where the goal is to assign a single label to the entire
image, semantic segmentation provides a pixel-level understanding of the scene by labeling each pixel with
the corresponding class or category it belongs to.

In semantic segmentation, each pixel in the image is assigned a label that represents the object or category it
belongs to, such as “person,” “vehicle,” “tree,” or “road.” The output is a segmented image where different
regions or objects are delineated by distinct colors or labels (as shown in Figure 7.11). This fine-grained
understanding of the image allows for more detailed analysis and interpretation of visual scenes, making
semantic segmentation a crucial task in various computer vision applications, including autonomous driving,
medical image analysis, scene understanding, and augmented reality.

Semantic segmentation is typically performed using deep learning techniques, particularly convolutional
neural networks, which have shown remarkable success in capturing spatial dependencies and learning
complex visual patterns. By training CNNs on annotated datasets containing images and corresponding pixel-
level labels, semantic segmentation models can learn to accurately segment objects and scenes in unseen
images, enabling a wide range of advanced visual perception tasks.

The process of training a CNN to perform sematic segmentation is more involved than in image classification
tasks. It is a supervised learning task, in that the training set must have labels assigned to each region of each
image. The tedious work of labeling regions of images falls to human researchers.

7.5 Natural Language Processing

Learning Outcomes
By the end of this section, you should be able to:
• 7.5.1 Provide a brief history of the significant developments of natural language processing.
• 7.5.2 Discuss the importance of speech recognition and text-to-speech algorithms in everyday life
and provide some examples.
• 7.5.3 Discuss how ChatGPT may be used effectively to speed certain kinds of tasks while also
recognizing ethical issues in the use of ChatGPT and similar technologies.

AI and deep learning have progressed rapidly in the last decade. Some of the most significant breakthroughs
have come from natural language processing, or NLP, which is an area of AI concerned with recognizing
written or spoken language and generating new language content. From its humble beginnings in the 1950s,
marked by rudimentary language translation programs and rule-based systems, through the development of
neural network models, NLP has undergone a remarkable evolution. At the time of this writing, powerful NLP
platforms such as OpenAI’s ChatGPT and Microsoft’s Copilot have captured everyone’s interest with their
uncanny ability to understand and respond to complex prompts, engaging users in natural and coherent
conversations that simulate humanlike interactions. ChatGPT and Copilot are also known as a large language
model, or LLM, which is a type of NLP model that is trained on massive datasets containing billions or even
trillions of words. For an example of what ChatGPT looks like in action, see Figure 7.12. You can also go to
https://chat.openai.com/ (https://openstax.org/r/chat) to use ChatGPT for free!
364 7 • Deep Learning and AI Basics

Figure 7.12 ChatGPT Conversation

OpenAI. (2024). ChatGPT (June 16 version) [Large language model]. https://chat.openai.com/chat (Created at:
https://chat.openai.com/ (https://openstax.org/r/chat) using the prompt: “Hi! Tell me a little about yourself,” followed by the prompt:
“That’s great! Could you tell me more about how you understand language?” Note: Each use of this prompt will produce varying
output.)

NLP models may act as force multipliers, enhancing human capabilities by automating routine tasks and
augmenting human intelligence. For example, they can assist in preparing form letters, summarizing
information, analyzing sentiment in large volumes of text, extracting key insights from documents, translating
from one language to another, and even generating creative content such as articles, stories, or poetry. You
may be wondering whether NLP was used to help write this text. While almost every aspect of the writing was
indeed handled by humans, ChatGPT has often been helpful in brainstorming ideas, finding out basic
information, and providing a starting point for some of the content writing. You are currently experiencing the
future of AI, where more and more of the tasks that humans consider mundane or routine can be offloaded to
computers!

A Brief History of NLP

Key milestones, from the creation of ELIZA (an early “chatbot,” or conversational agent—see Figure 7.13) in the
1960s to the advent of statistical language models in the 1990s, have paved the way for the emergence of the
so-called transformer models and state-of-the-art language models like ChatGPT in the 2010s and beyond.
Transformer models are a type of neural network architecture that use a very sophisticated internal memory
system to capture long-range and large-scale dependencies in the input data. Today, NLPs power a diverse
array of real-world applications.

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 7.5 • Natural Language Processing 365

Figure 7.13 A Screenshot of Eliza (credit: "ELIZA mostly restates content entered by the user to elicit further information. This tactic
can help people feel like they're having a meaningful conversation." by Rosenfeld Media/Flickr, CC BY 2.0)

Here is a timeline of significant milestones in the development of NLPs. This topic is too vast to cover in this
text, and so we will only mention some of the important models without going into detail. Table 7.3 highlights
several key developments.

Year Development
Mid-1960s ELIZA, a computer program capable of simulating conversation, was created by
Joseph Weizenbaum at MIT.
Late 1980s to 1990s Statistical language models such as hidden Markov Models (HMMs) (a type of
statistical model useful for predicting sequential data, such as speech and
handwriting) and n-gram models (models based on predicting the next, or nth,
term of a sequence based on the previous terms), gained popularity for
tasks like speech recognition and machine translation.
2001 The introduction of the BLEU metric for evaluating machine translation systems
by Kishore Papineni and colleagues.
2003 Moses, an open-source statistical machine translation system, was introduced
by Philipp Koehn and colleagues.
2013 Word2vec, a word embedding technique, was introduced by Tomas Mikolov and
colleagues at Google. Word embedding refers to translating words into vector
representations in high-dimensional vector spaces in such a way that preserves
certain relationships among the words.
2017 The Transformer architecture, introduced in the paper “Attention Is All You
Need” by Ashish Vaswani et al., revolutionized the world of NLPs. Instead of
considering words one by one, a transformer model looks at sentences,
paragraphs, and larger groups of words using a paradigm called self-attention,
which allows the model to evaluate the importance of different words or
phrases within a larger context.
2018 OpenAI introduced the first GPT (Generative Pretrained Transformer), a large-
scale unsupervised language model.
2018 BERT (Bidirectional Encoder Representations from Transformers), a
transformer-based language model, was introduced by researchers at Google.

Table 7.3 Brief History of NLP

366 7 • Deep Learning and AI Basics

Year Development
2020 OpenAI released GPT-3 (Generative Pretrained Transformer 3), an even larger
and more powerful language model, with up to 175 billion parameters.
2022 ChatGPT, a variant of GPT-3 fine-tuned for conversational tasks, was released,
gaining widespread attention for its impressive performance in generating
humanlike responses.
2023 Enhancements focused on improving LLM efficiency, accuracy, and scalability.
Release of GPT-4, which incorporates more training with human feedback,
continuous improvement from real-world data, and more robust quality
control.

Table 7.3 Brief History of NLP

While most of the development has been in areas of text recognition and generation, significant innovations
have also been made in areas of art, music, video editing, and even computer coding.

NLPs in Generative Art

Generative art is the use of AI tools to enhance or create new artistic and graphic works. In the past, people
thought that one defining feature that set humans apart from animals or even from computers is our ability to
make and appreciate art. Surveying the artistic genius of Leonardo Da Vinci, Vincent van Gogh, Pablo Picasso,
Salvador Dalí, Frida Kahlo, and Jean-Michel Basquiat, it is difficult to imagine a machine producing anything
like the masterworks created by human artists. However, we are beginning to witness a revolution in art, led by
artificial intelligence! All judgements of quality are left up to the reader, but here are a few tools available now
for generative art.

OpenArt: OpenArt (https://openstax.org/r/openart) utilizes neural style transfer techniques to transform

photos into artworks inspired by famous artists’ styles, or create your own images and animations based on
prompts.

DALL-E and Craiyon (formerly DALL-E mini): Developed by OpenAI, Craiyon (https://openstax.org/r/craiyon)
generates images from textual descriptions, demonstrating the ability to create diverse and imaginative visual
content. Figure 7.14 shows some examples of artistic works created by Craiyon.

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 7.5 • Natural Language Processing 367

Figure 7.14 AI Art Created by Craiyon. (These nine images generated using Craiyon [link to: https://www.craiyon.com/
(https://openstax.org/r/craiyon) from the prompt “A surreal painting of a horse sitting at a bar, drinking a cherry milkshake.” Note:
Each use of this prompt will produce varying output.)

Magenta Project: Magenta (https://openstax.org/r/magenta) is an open-source research project by Google

that explores the intersection of AI and creativity, including music and art generation. It offers various tools
and models for generating music and visual art using deep learning techniques, such as neural style transfer
and image generation models.

Music is another area of artistic expression that was until recently regarded as solely in the domain of human
minds. Nowadays, there are numerous AI tools for processing, analyzing, and creating music.

Jukebox: An OpenAI project, Jukebox (https://openstax.org/r/jukebox) employs machine learning algorithms

to automatically compose personalized music tracks for videos and other content.

Lyria model by Google Deepmind: Lyria (https://openstax.org/r/deepmind) is described as the most advanced
AI music generation model to date. It excels at generating high-quality music with both instrumentals and
vocals, tackling challenges such as maintaining musical continuity across phrases and handling multiple voices
and instruments simultaneously.

Amadeus Code: Amadeus Code (https://openstax.org/r/amadeuscode) is an AI-powered music composition

platform that uses deep learning algorithms to generate melodies and chord progressions. It allows users to
input musical ideas and preferences and generates original compositions based on their input.

Video Editing and Captioning

There are a number of AI-assisted technologies to aid in video editing and captioning of videos.

Descript: Descript (https://openstax.org/r/descript) integrates NLP-based transcription and editing tools to

facilitate easy editing of audio and video content through text-based commands and manipulation.

Kapwing: Kapwing (https://openstax.org/r/kapwing) utilizes NLP for automatic video captioning, enabling
users to quickly generate accurate captions for their videos.

Simon Says: Simon Says (https://openstax.org/r/simonsaysai) is an AI-powered transcription and translation

368 7 • Deep Learning and AI Basics

platform that uses NLP to transcribe audio and video files in multiple languages. It offers features such as
speaker identification, timecode alignment, and captioning, helping video editors streamline the post-
production workflow.

Computer Coding
At the time of this writing, it is common knowledge among researchers and programmers that NLPs like
ChatGPT can generate code in any common coding language based on user prompts. Moreover, online coding
platforms such as Google Colab (which is the platform used throughout this text for Python code examples)
offer AI assistance in creating and debugging code. Here are a few more resources that use AI to produce
computer code.

GitHub Copilot: Not to be confused with Microsoft Copilot, GitHub Copilot (https://openstax.org/r/copilot) was
developed by GitHub in collaboration with OpenAI to be an AI-powered code completion tool that uses NLP to
suggest code snippets and provide context-aware code suggestions directly within integrated development
environments (IDEs) like Visual Studio Code.

TabNine: TabNine (https://openstax.org/r/tabnine) is an AI-powered code completion tool that uses a

combination of deep learning and NLP to provide intelligent code suggestions as developers type. It supports
various programming languages and integrates with popular code editors.

Sonar: Sonar (https://openstax.org/r/sonarsource) is an AI-powered static code analysis platform that uses
machine learning and NLP techniques to identify potential bugs, security vulnerabilities, and performance
issues in code. It provides intelligent suggestions for code improvements, cleaning code, and best practices in
programming.

CoNaLa: CoNaLa (https://openstax.org/r/conala) (Code/Natural Language) is a dataset and research project

that aims to bridge the gap between natural language descriptions and code snippets. It uses NLP techniques
to generate code snippets from natural language descriptions of programming tasks, helping automate code
synthesis.

Speech Recognition and Text-to-Speech

NLP models play a crucial role in both speech recognition and text-to-speech (TTS) applications, enabling
computers to understand and generate human speech.

In speech recognition, NLP models process spoken language and convert it into text. This involves several
steps:

1. Acoustic Analysis: The speech signal is converted into a sequence of feature vectors using deep learning
techniques.
2. Language Modeling: Further processing allows the NLP model to analyze and understand the linguistic
structure of the spoken words, considering factors like grammar, vocabulary, and context. This helps in
recognizing words and phrases accurately, even in noisy or ambiguous environments.
3. Decoding: Once the speech signal has been analyzed acoustically and linguistically, decoding algorithms
are used to match the observed features with the most likely sequence of words or phrases.

In text-to-speech (TTS) applications, NLP models perform the reverse process: they convert text into spoken
language. This involves the following steps:

1. Text Analysis: Using sophisticated deep learning models, the input text is analyzed and processed to
extract linguistic features such as words, sentences, and punctuation.
2. Prosody Modeling: To avoid sounding “like a robot,” NLP models consider linguistic features like stress,
intonation, and rhythm to generate natural-sounding speech.
3. Speech Synthesis: The synthesized speech is generated using digital signal processing techniques to
produce sound waves that closely resemble human speech. This can involve concatenating prerecorded

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 7.5 • Natural Language Processing 369

speech segments, generating speech from scratch using parametric synthesis, or using neural
network–based generative models.

Future Directions for NLP and LLM

Where will natural language processing and large language models be in the future? Given the rapid pace of
development over the past few decades, it is hard to predict. Some of the more recent tools such as ChatGPT
and Microsoft Copilot are already making a huge impact in the workplace, schools, and elsewhere.

A number of programs have AI embedded in their applications, a feature that is expected to increase as AI
technology advances. AI has also been integrated into search engines such as Bing and Microsoft Edge. Both
Microsoft and Google have introduced AI into their applications. For example, Copilot will provide enhanced
abilities to summarize documents, add animations to slides in PowerPoint, and create stories in Word. It is
being marketed as a tool to improve employee efficiency by automating time-consuming tasks such as
composing or reading long emails or summarizing datasets in Excel.

In a comparable way, Google is testing incorporating AI into its Workspace applications. Google’s tool,
called Gemini, is designed to do many of the same things as Microsoft’s Copilot. The program uses machine
learning to generate emails, draft documents, and summarize data trends, among many other functions. Keep
in mind that as AI continues to evolve, governments will seek to regulate its use and application.

For both Microsoft and Google, the goal is to use AI technology to enhance worker productivity. Adding
automation to routine, time-consuming tasks can free up employees to focus on more pressing and impactful
tasks that will contribute to their companies in a greater way. We can expect to see more AI in these programs
and others with time. There will certainly be advances in deep learning models, leading to better image
recognition and analysis; more realistic content generation, including art, music, speech, etc.; and more
sophisticated interaction with users via natural language models. There are already news channels
(https://openstax.org/r/ecHioH8fawE) that are completely AI-generated!

Moreover, NLP applications will have a huge impact on education. Colleges and universities have already been
considering what to do about tools such as ChatGPT in the classrooms. Much the same way as pocket
calculators revolutionized the mathematics curriculum, pushing educators to steer away from teaching
tedious calculations by hand in favor of more conceptual knowledge and problem-solving skills, large
language models like ChatGPT will force educators to rethink the purpose of writing papers. Will students in a
literature class use an NLP model to summarize the plot, theme, and tropes of Shakespeare’s Hamlet without
the need to even read the play? If so, then educators must find alternative ways to engage their students.
Perhaps the assignment will morph into using an NLP to create a contemporary music video based on the
mysterious death of Ophelia (a character in Hamlet); a thorough understanding of the play would be essential
for the student to be able to evaluate whether AI did a good job or not.

AI could also be used to train student teachers. Imagine interacting with an NLP model that simulates a sixth-
grader with attention-deficit/hyperactivity disorder (ADHD). The student teacher would gain valuable
experience working with different personality types even before entering a real classroom.

We are already seeing AI tools being used as advanced tutors in science, mathematics, computer science, and
engineering. For example, Socratic (https://openstax.org/r/socratic) (by Google) is a mobile app that provides
step-by-step explanations and solutions to homework problems in various subjects, leveraging powerful AI
models. The use of AI in both helping students solve problems and generating educational content (including
training future data scientists, who will use AI themselves!) can offer several advantages. Natural language
processing models can efficiently generate high-quality content, covering a wide range of topics and providing
explanations that are clear and accessible to learners. Think of AI as a force multiplier, freeing the human
authors and educators to focus on the big picture. However, it's essential to recognize that while NLPs can
generate content, they are merely tools created by humans. Therefore, the responsibility lies with educators
and content creators to ensure that the generated material is accurate, interesting, up-to-date, and aligned
370 7 • Deep Learning and AI Basics

with the learning objectives of the course or text.

ChatGPT and Ethical Considerations of Using NLP

In the preceding sections, we introduced the powerful natural language processing model ChatGPT. While
ethical issues must be considered throughout the entire data science process (and are discussed in depth in
Ethics Throughout the Data Science Cycle), NLPs and large language models themselves present some unique
ethical concerns.

As noted earlier, the current version of ChatGPT is primarily based on the transformer model, a deep learning
architecture that incorporates a self-attention mechanism. Whereas simpler models like recurrent neural
networks and long short-term memory networks have rudimentary memory structures, the transformer
model utilizes a very sophisticated internal memory system that can capture long-range and large-scale
dependencies in the input data. These models are trained on vast amounts of text data using unsupervised
learning techniques, allowing them to generate humanlike text and perform various natural language
processing tasks.

The main components of NLP models are as follows:

• Tokenization: The process of breaking down a piece of text into smaller units, such as words or subwords,
so that the structure and meaning of the input text can be analyzed.
• Word embeddings: Words are converted into numerical vectors called word embeddings. These vectors
represent the meaning of words in a high-dimensional space, allowing a deep understanding of semantic
relationships between words.
• Contextual understanding: the meaning of individual words and phrases are analyzed within the larger
context of a whole conversation rather than relying on only the immediate surrounding words.
• Feedback loop: As users interact with an LLM and give feedback on its responses, the model can
continually learn and improve over time.

Protections for Artists and Their Intellectual Property

Advanced NLP models such as ChatGPT, DALL-E, Lyria, and the many others currently available present both
remarkable opportunities and serious ethical issues. The use of these models raises concerns about
appropriate protections for human artists and their creations. One major concern is how the models are
trained. Essentially, anything that is available on the internet could be used as input to train an NLP model.
This includes original text, art, and music that humans have created. Whether the original content is
copyrighted or not, an NLP model may have access to it and be trained to mimic the real thing.

With the ability to produce vast amounts of content quickly, there is a huge risk of devaluing the work of
human creators and perpetuating issues related to copyright infringement and intellectual property rights. As
such, it’s imperative to establish clear guidelines and regulations to safeguard the rights of human artists and
ensure fair compensation for their work. Additionally, the deployment of ChatGPT and similar models in
content creation should be accompanied by transparent disclosure and attribution practices to distinguish
between AI-generated content and human-authored works.

The film industry especially has been both transformed and disrupted by generative AI, offering new
opportunities for innovative filmmaking and major concerns about how AI usage might lead to infringement
of copyright, job displacement, and breaches of data privacy. In the summer of 2023, both the Screen Actors
Guild-American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild went on strike
against the Alliance of Motion Pictures and Television Producers (AMPTP). The AMPTP includes the five big U.S.
movie studios plus Amazon, Netflix, and Apple. The strikes, lasting four and five months, respectively,
highlighted concerns about safeguarding union members against the potential threats to writers’ livelihoods if
studios were to replace writing roles with generative AI (GAI) and protection of actors’ and extras’ identities
and “likenesses” from being digitally recreated without their consent. The landmark agreements negotiated

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 7.5 • Natural Language Processing 371

between unions and studios established what one observer termed “the most progressive AI protections in
industry history” (Luna & Draper, 2023).

Disclosure and Attribution

The deployment of ChatGPT and similar AI models in content creation necessitates transparent disclosure and
attribution practices to ensure clarity and accountability regarding the origin of generated content.
Transparent disclosure involves clearly indicating when content has been generated by an AI model rather
than authored by a human. This disclosure helps users understand the nature of the content they are
interacting with and manage their expectations accordingly.

Attribution practices involve giving credit to the appropriate sources or creators of content, whether human or
AI-generated. In the context of ChatGPT, attribution practices may involve indicating the use of AI assistance in
content creation and acknowledging the contributions of the underlying model. This helps maintain
transparency and integrity in content creation processes as well as respect for the efforts of human creators.

Currently, disclosure and attribution practices in ChatGPT and similar models vary depending on the specific
use case and platform where the model is deployed. Some platforms may include disclaimers or labels
indicating that content has been generated by an AI model, while others may not provide explicit disclosure.
Additionally, attributing AI-generated content to specific models or algorithms may be challenging, as the
content generation process often involves complex interactions between multiple components and datasets.

Moving forward, there is a need for standardized guidelines and best practices regarding disclosure and
attribution in AI-generated content. This includes establishing clear standards for labeling AI-generated
content, defining appropriate attribution mechanisms, and promoting transparency and accountability in AI-
based content creation. More about this topic will be discussed in Ethics Throughout the Data Science Cyle.

Limitations of NLPs
Take a look at the “photo” of a musician playing an upright bass in Figure 7.15. Do you notice anything
strange? First of all, the bass seems to be floating in front of the woman (or is she balancing it by some sort of
handle sticking out of the neck of the instrument?). There are too few strings (there should be four). Even the
machine heads (tuners, on the headstock, or very top, of the instrument) are a bit off, with apparently three of
them showing on one side and with missing or malformed keys. Another physiological detail that AI-generated
images often don’t depict accurately are hands, with missing or misshapen fingers (such as in the musician’s
left hand in Figure 7.15).
372 7 • Deep Learning and AI Basics

Figure 7.15 Image of a Musician Created by OpenArt. While the picture resembles a real photo at first, there are numerous details
that do not make sense. (Image generated using OpenArt [link to: https://openart.ai/create (https://openstax.org/r/openart1)] from
the prompt “A woman playing upright bass.” Note: Each use of this prompt will produce varying output.)

These kinds of problems with detail are very common in AI-generated material. There are various reasons for
this, including lack of adequate training data, inherent bias, lack of diversity in training, complexity of the
objects in the image, and prioritization of general style and composition over attention to detail by the AI
model. This is sometimes called the “fingers problem,” as AI has trouble in getting the right number of fingers
on a human hand (though, in Figure 7.15, there seems to be the correct number of fingers visible).

Another issue that plagues LLMs is that of hallucinations, which are generated responses that have no basis.
AI hallucinations are essentially made-up responses that seem to answer the prompt but are incorrect,
misleading, or lacking proper context. Since everything that an LLM produces is, in a sense, “made up,” the
LLM cannot easily detect when it is giving a hallucination. Imagine asking a five-year-old how a car runs. She
might tell you that there’s a loud troll that lives under the hood turning the wheels by hand, drinking the
gasoline that her parents continually feed it. In the absence of a true definition, it sounds plausible to the child.

Finally, it should be mentioned that any AI model is only as good as the training data that is fed into it. Despite
remarkable advancements in NLP models and LLMs, a major concern is the potential for bias and unfairness
due to unforeseen problems in its training data. AI systems, including ChatGPT, can inadvertently perpetuate
stereotypes or amplify existing societal biases present in the training data. Moreover, NLP models like ChatGPT
may struggle with understanding and generating contextually appropriate responses, leading to instances of
misinformation or inappropriate content generation.

There are also concerns about overreliance on LLMs in content generation, potentially leading to a lack of
diversity in perspectives or overlooking nuances in the subject matter. In some sense, a fully trained LLM
produces an average, taking in the wonderful, rare, creative, surprising, and eccentric creations of humans
and mixing all that in with the vast amount of the routine, mundane input data to come up with a plain vanilla
response.

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 7.5 • Natural Language Processing 373

EXPLORING FURTHER

Bias and Ethics in AI

The effects of bias in deep learning and AI models are critical to understand, especially in important areas
like hiring, finance, and law enforcement. Bias in AI can lead to unfair outcomes, perpetuating existing
social inequalities. The article “Using Python to Mitigate Bias and Discrimination in Machine Learning
Models (https://openstax.org/r/holisticai)” provides a practical guide for addressing these issues. It
demonstrates how Python libraries such as HolisticAI, Scikit-Learn, and Matplotlib can be used to
identify and mitigate bias in machine learning models. This process involves assessing model performance
across different demographic groups and applying techniques to ensure fair treatment and equitable
outcomes.

“The Ethical AI Libraries That Are Critical for Every Data Scientist to Know (https://openstax.org/r/
hackernoon) discusses various other libraries designed to enhance ethical practices in AI development,
such as IBM's AI Fairness 360, Google's What-If Tool, and Microsoft's Fairlearn. Each tool offers
unique features to identify, assess, and mitigate biases in datasets and models.

Malicious Uses of AI
User privacy, data security, potential copyright infringement, and devaluation of human-created content are
just the tip of the iceberg; hallucinations, bias, and lack of diversity in training data often lead to inaccuracies.
Much more concerning than these unintentional inaccuracies are the malicious uses of AI to deceive people.

Deepfakes are products of AI systems that seem realistic and are intended to mislead people. For example, in
January 2024, a number of residents of New Hampshire received a robocall (automatic recorded message by
phone) that sounded like President Biden discouraging voters from voting in the Democratic presidential
primary election. It was later discovered that the recording was created by AI by a person associated with one
of Biden’s rivals in the primary race.

Deepfake videos have been used to create fake celebrity endorsements, political propaganda, and illicit
pictures that look realistic, highlighting the need for legal and regulatory frameworks to address the misuse of
AI-generated content.

In order to address concerns about the malicious use of AI, tech companies and organizations now promote
the ideal of responsible AI, which refers to the ethical and socially conscious development and deployment of
artificial intelligence systems. It encompasses a set of principles, practices, and guidelines aimed at ensuring
that AI technologies are developed and used in ways that are fair, transparent, accountable, and beneficial to
society.

Key aspects of responsible AI include ethical considerations, transparency, accountability, fairness and bias
mitigation, data security, societal and environmental impacts, and design principles that are human-centric,
topics that we will explore further in Ethics Throughout the Data Science Cyle. The main goal of responsible AI
is to foster the development and deployment of AI technologies that align with human values, respect human
rights, and contribute to a more equitable and sustainable future.

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/datach7).
374 7 • Key Terms

Key Terms
activation for a neuron, the process of sending an output signal after having received appropriate input
signals
activation function non-decreasing function f that determines whether the neuron activates
artificial intelligence (AI) branch of computer science that aims to create intelligent systems capable of
simulating humanlike cognitive abilities, including learning, reasoning, perception, and decision-making
backpropagation an algorithm used to train neural networks by determining how the errors depend on
changes in the weights and biases of all the neurons, starting from the output layer and working backward
through the layers, recursively updating the parameters based on how the error changes in each layer
bias value b that is added to the weighted signal, making the neuron more likely (or less likely, if b is
negative) to activate on any given input
binary cross entropy loss loss function commonly used in binary classification tasks:

ChatGPT Powerful natural language processing platform, created by OpenAI

connecting weight in a recurrent neural network, a weight that exists on a connection from one neuron to
itself or to a cycle of neurons in a feedback loop
convolutional layers layers of a CNN that applies convolution filters to the input data to produce a feature
map
convolutional neural network (CNN) class of neural network models developed to process structured, grid-
like data, such as images, making use of the mathematical operation of convolution
deep learning training and implementation of neural networks with many layers to learn hierarchical
(structured) representations of data
deepfake product of an AI system that seem realistic, created with malicious intent to mislead people
depth number of hidden layers in a neural network
dimension the number of components in a vector
dynamic backpropagation adjustment of parameters (weights and biases) and the underlying structure
(neurons, layers, connections, etc.) in the training of a neural network
epoch single round of training of a neural network using the entire training set (or a batch thereof)
exploding gradient problem failure to train an RNN due to instability introduced by having connecting
weights at values larger than 1
feature map output of convolutional layers in a CNN, representing the learned features of the input data
feedback loop internal connection from one neuron to itself or among multiple neurons in a cycle
fully connected layers layers of a neural network in which every neuron in one layer is connected to every
neuron in the next layer
generative art use of AI tools to enhance or create new artistic works
gradient descent method for locating minimum values of a multivariable function using small steps in the
direction of greatest decrease from a given point
hallucinations in the context of NLP, AI-generated responses that have no basis in reality
hidden layers layers between the input and output layers
hinge loss loss function commonly used in binary classification tasks:
hyperbolic tangent (tanh) common activation function,
imbalanced data datasets that contain significantly more data points of one class than another class
input layer neurons that accept the initial input data
large language model (LLM) powerful natural language processing model designed to understand and
generate humanlike text based on massive amounts of training data
leaky ReLU common activation function, , for some small positive parameter
long short-term memory (LSTM) network type of RNN incorporating memory cells that can capture long-
term dependencies

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 7 • Group Project 375

loss (or cost) function measure of error between the predicted output and the actual target values for a
neural network
margin measure of the separation of data points belonging to different classifications
memory cells internal structures that allow the network to store and access information over long time
intervals
multilayer perceptron (MLP) basic paradigm for neural networks having multiple hidden layers
natural language processing (NLP) area of AI concerned with recognizing written or spoken language and
generating new language content
neural network structure made up of neurons that takes in input and produces output that classifies the
input information
neuron individual decision-making unit of a neural network that takes some number of inputs and produces
an output
nonlinear not linear; that is, not of the form
output layer neurons that are used to interpret the answer or give classification information
perceptron single-layer neural network using the step function as activation function, designed for binary
classification tasks
pooling layers layers of a CNN that reduce the dimensions of data coming from the feature maps produced
by the convolutional layers while retaining important information
rectified linear unit (ReLU) common activation function,
recurrent neural network (RNN) neural network that incorporates feedback loops
responsible AI ethical and socially conscious development and deployment of artificial intelligence systems
semantic segmentation process of partitioning a digital image into multiple components by classifying each
pixel of an image into a specific category or class
sigmoid function common activation function,
softmax activation function that takes a vector of real-number values and yields a vector of values scaled
into the interval between 0 and 1, which can be interpreted as discrete probability distribution
softplus common activation function,
sparse categorical cross entropy generalization of binary cross entropy, useful when the target labels are
integers
static backpropagation adjustment of parameters (weights and biases) only in the training of a neural
network
step function function that returns 0 when input is below a threshold and returns 1 when input is above the
threshold
tensor multidimensional array, generalizing the concept of vector
vanishing gradient problem failure to train an RNN due to very slow learning rates caused by having
connecting weights at values smaller than 1
vector ordered list of numbers,
weight value w that is multiplied to the incoming signal, essentially determining the strength of the
connection

Group Project
Project A: Diagnosing Disease
In this project, you will create a neural network that diagnoses patients for cirrhosis (severe scarring of the
liver) based on numerical and categorical factors. You will use the dataset cirrhosis.csv (https://openstax.org/r/
datach7).

a. The dataset has some missing data (“NA”). Remove all rows with missing data.
b. The input data X should consist of all the feature columns except “ID,” “N_Days,” “Status,” and “Drug.” Drop
those columns.
376 7 • Chapter Review

c. Convert categorical data into numerical data using one-hot encoding (see Other Machine Learning
Techniques). You may find the Python function get_dummies() rather useful.
d. The response variable (output) should be set to Status. Status is either “D” for death of the patient or “C” or
“CL” for no recorded death of the patient during the trial. The following code should be used to transform
the string data into numerical data: y = df['Status'].apply(lambda x: 0 if x=='D' else 1).
e. You will also need to convert string data to numerical in the input dataframe, X. Use the following code to
do this:
X = X.replace('F',1)
X = X.replace('M',0)
X = X.replace('Y',1)
X = X.replace('N',0)
f. Now you’re ready to do the train/test split and build your model! Using TensorFlow, set the number of
units in the hidden layers to 16 and 16 (two hidden layers), and set the number of epochs to 10. This
model converges very quickly on the data, so there is no need to run many epochs.
g. Record the final loss and accuracy of the training step as well as the accuracy score of the model on the
testing set. How did your model do? Based on the accuracy score, how confident would you be in using
this model to diagnose cirrhosis?

Project B: Recognizing Digits

There are many real-world applications that rely on the ability of technology to recognize handwritten digits,
including reading forms automatically, postal code recognition in mail sorting, automated grading, and
medical record digitization.

a. With the help of TensorFlow, build a convolutional neural network (CNN) model in Python and train it to
recognize the handwritten digits in the MNIST dataset. This article on machine learning
(https://openstax.org/r/machinelearningmastery1) walks you through the process, including detailed
discussions of variations and improvements on the model.
b. Try out different learning rates, adding or removing layers and other variations, and report on their
effectiveness.
c. As a group, discuss the advantages and disadvantages of the CNN model as compared to other potential
models for classification of digits.

Project C: Artistic License

In this project, you will use NLP/LLM models, such as ChatGPT and OpenArt, to create an “original” story with
illustrations.

a. As a group, brainstorm themes and characters for a story. Then use appropriate prompts to guide the LLM
in creating a coherent narrative, with a clear plot and realistic characters. Explore different genres and
themes, such as adventure, fantasy, or educational content. The team should edit and refine the
generated text to ensure coherence and appropriateness for their intended target audience.
b. Use AI-based art generation tools to create illustrations for the story. The team will create prompts based
on the generated story to guide the art generation process, ensuring that the illustrations align with the
narrative and experimenting with different artistic styles and techniques to create a visually appealing
storybook. The group should refine and select the best illustrations for inclusion in the final product.
c. For added interest, use AI-based music composition tools to create background music for the storybook.
The group will select appropriate music styles based on the story's mood and setting. The music should
enhance the overall storytelling experience.

Chapter Review
1. What is the primary role of hidden layers in a neural network?

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 7 • Critical Thinking 377

a. To directly interact with the input data and produce the final output
b. To provide a way for the network to learn and represent complex patterns and relationships within
the data
c. To reduce the number of features of the input data
d. To store the final predictions of the model

2. What is a convolutional neural network (CNN), and in which scenarios might it perform better than
standard neural networks?
a. A CNN is a type of neural network designed to process sequential data, and it is particularly effective
for tasks like language translation and text generation.
b. A CNN is a type of neural network that includes recurrent layers, making it suitable for time series
prediction and speech recognition.
c. A CNN is a type of neural network that uses convolutional layers to process grid-like data structures,
such as images, and is particularly effective for tasks like image classification, object detection, and
recognizing spatial relationships.
d. A CNN is a type of neural network that relies on decision trees, and it is particularly effective for
classification tasks involving structured tabular data.

3. Why are speech recognition and text-to-speech algorithms important in everyday life, and what are some
examples of their applications?
a. Speech recognition and text-to-speech algorithms are mainly used in scientific research and have
limited everyday applications.
b. These algorithms are only relevant in the context of language translation and have no significant
impact on everyday life.
c. Speech recognition is primarily used for recording audio, while text-to-speech is used mainly for
entertainment purposes, such as audiobooks.
d. These algorithms are important because they enable hands-free interaction with devices, improve
accessibility for individuals with disabilities, and enhance user experience in various applications.

4. Which of the following would be considered an unethical use of AI or NLP technology?

a. Developing a chatbot that provides customer service and technical support on a 24/7 basis
b. Creating a natural language processing system that assists visually impaired users in reading text
aloud
c. Designing a virtual assistant that collects personal data without explicit user consent and sells it to
third-party advertisers
d. Implementing an AI-based language model that translates content across different languages for
educational purposes

Critical Thinking
1. Consider a single perceptron model that is being trained to diagnose the flu in patients based on three
simple markers. Suppose the next data point in the training set is , and suppose that
the correct classification for this combination of markers is (flu diagnosed). With current weights
and bias , does the perceptron correctly diagnose the patient as having the
flu? If not, use the perceptron learning rule with to update the weights and bias. Is there an
improvement in classifying this data point?

2. For each scenario, determine whether a standard neural network, a recurrent neural network (RNN), or a
convolutional neural network (CNN) would be most suitable. Explain your choice, detailing the advantages
and disadvantages of each type of network for the given scenario.
a. A company wants to analyze customer reviews to determine whether they are positive, negative, or
378 7 • Quantitative Problems

neutral. The reviews are provided as text data, and the company is interested in understanding the
general sentiment of each review.
b. An investment firm is developing a model to predict future stock prices based on historical price data.
The firm wants to account for trends, patterns, and time-based dependencies in the data.
c. A technology company is building a model to classify images into various categories, such as “cat,”
“dog,” and “car.” The input data consists of individual images.
d. A company wants to predict whether a customer is likely to cancel their subscription based on a variety
of features, such as customer demographics, subscription duration, customer interactions, and usage
patterns.

3. The characters in some computer fonts are represented by arrays of color values or grayscale values,
called bitmaps. See the following 9-by-9 bitmap representing the Japanese hiragana character “a” in which
each number indicates one of two color values, 0 for white and 1 for black, for each pixel.

Here is how the character might look when rendered:

Partition the bitmap array into 2-by-2 blocks and use the pooling method of averaging to reduce the size
of the bitmap. Note: Since the original array’s dimensions are not divisible by 2, you should pad the array
by appending a column of zeros to the right and a row of zeros on the bottom. How might the resulting
bitmap be interpreted visually?

4. Which loss functions would be most appropriate to use in training a neural network for the following
tasks? Why?
a. Predicting the temperature based on day of the year, recent wind speeds, precipitation, and prior
temperatures
b. Classifying emails as spam or not spam based on their content
c. Classifying an image into one of several categories, such as animals, vehicles, or plants
d. Diagnosing cancer in patients based on multiple indicators

Quantitative Problems
1.
a. Suppose that a neural network has been trained to classify students as likely to graduate or not likely
to graduate based on various input parameters. There is a single output neuron having four inputs,

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 7 • References 379

and one output, . The output is used to make the classification. The weights of the three
inputs of this neuron are , , and . The bias of the neuron is .
Find the output if and if the activation function is:
i. ReLU
ii. Leaky ReLU defined by max (0.2x,x)
iii. Sigmoid
iv. Softplus

b. Which of the four activation functions, applied at the output layer, would be best suited for this
classification task? Using this activation function, how would the neural network classify the student?

2. The output of a neural network on data points are given in the table.

Data point Predicted Actual(target)

Table 7.4

Compute the average loss using the following loss functions.

a. MSE
b. Hinge loss

References
Fisher, R.A. (1936). The use of multiple measurements in taxonomic problems Annals of Eugenics, 7(2),
179–188; also in (1950). Contributions to Mathematical Statistics. John Wiley.

Luna, A., & Draper, D. (2023, December 6). Hollywood strikes back against generative AI disruption. Bipartisan
Policy Center. https://bipartisanpolicy.org/blog/hollywood-strikes-back-against-generative-ai-disruption/
380 7 • References

Access for free at openstax.org

 8
Ethics Throughout the Data Science Cycle

Figure 8.1 Balancing the ethical aspects of the evolving practice of data science requires a careful approach throughout the data
science cycle (i.e., during collection, analysis, and use of data, as well as its dissemination). (credit: modification of work "Data
Security Breach" by https://www.blogtrepreneur.com, CC BY 2.0)

Chapter Outline
8.1 Ethics in Data Collection
8.2 Ethics in Data Analysis and Modeling
8.3 Ethics in Visualization and Reporting

Introduction
Data science is a rapidly growing field that has revolutionized numerous industries by providing an exceptional
amount of data for analysis and interpretation. However, the existence of plentiful amounts of data, along with
increased access to it, also raises many ethical considerations. Ethics in data science includes the responsible
collection, analysis, use, and dissemination of data and the associated results from the use of the data.

Anyone working in data science must focus on making sure that data is used responsibly and ethically. Data
privacy, or the assurance that individual data is collected, processed, and stored securely with respect for
individuals’ rights and preferences, is especially important, as the sheer amount of personal data readily
available can put individuals at risk of having their personal information accessed and/or exposed. Data
scientists must ensure they always adhere to ethical practices and data governance policies and regulations.

Another important aspect of ethics in data science involves fairness, transparency, and accountability.
Recognizing and reducing bias, providing adequate and accurate attribution, and clearly documenting and
communicating the processes, methods, and algorithms used to generate results are all essential components
of ethical data science practice.

This chapter will provide an overview of ethical principles in data science with a focus on data privacy, fairness
and bias, and responsible data governance. Understanding and applying these principles will ensure that data
science projects are conducted in a way that respects individual rights, promotes fairness, and contributes
positively to society.
382 8 • Ethics Throughout the Data Science Cycle

8.1 Ethics in Data Collection

Learning Outcomes
By the end of this section, you should be able to:
• 8.1.1 Discuss data protection and regulatory compliance considerations in data science.
• 8.1.2 Explain the importance of privacy and informed consent in data science.
• 8.1.3 Identify data security and data sharing benefits and risks.

Data collection is an essential practice in many fields, and those performing the data collection are responsible
for adhering to the highest ethical standards so that the best interest of every any party affected by the project
is maintained. These standards include respecting individuals’ privacy, accurately representing data, and
disclosing collection intentions. First and foremost, it is important to ensure that data is used appropriately
within the boundaries of the collected data’s purpose and that individual autonomy is respected—in other
words, that individuals maintain control over the decisions regarding the collection and use of their data.

For example, if someone is using a fitness tracking app, they may want to track their daily steps and heart rate
but not their location or sleep patterns. They should have the autonomy to choose which data points they
want to collect and which ones they do not. Similarly, individuals should also have the autonomy to choose the
method of data collection they are most comfortable with. For some, manually inputting data may be
preferable, while for others, using a smart device to collect data automatically may be more convenient. In
addition, individuals should have control over these decisions—they should be able to manage their own
personal data and make informed choices about what they are comfortable sharing. This promotes
transparency and empowers individuals to fully participate in the data collection process.

To ensure ethical data collection, autonomy of personal data, and data security, it is essential to consult and
adhere to the industry standards in data science as developed by organizations such as IADSS Initiative for
Analytics and Data Science Standards (https://openstax.org/r/iadss)), DSA (Data Science Association
(https://openstax.org/r/datascienceassn)), and ADaSci (Association of Data Scientists (https://openstax.org/r/
adasci)). In addition, one must be fully aware of governmental regulations and industry standards.

Regulatory Compliance
Before beginning any data science project, it is important to understand the regulations and specific state and
federal laws as well as industry and professional guidelines that apply to the type of data gathering required.
Regulations protect the privacy and security of personal and confidential data as well as secure its accuracy,
integrity, and completeness. Such regulations may vary from country to country or even from state to state
within a country. In the United States, the US Privacy Act of 1974 regulates how federal agencies may collect,
use, maintain, and disseminate personal information. This law was later supplemented by the E-Government
Act of 2002, extending protections to data held digitally rather than physically. A good summary of these laws
and other privacy regulations can be found at the GAO’s Protecting Personal Privacy (https://openstax.org/r/
gao) site.

Industry and Global Standards

Data privacy compliance requirements vary depending on the industry and the standards or laws that govern
the organization’s operations. Failure to comply with these requirements can result in penalties and legal
consequences for the organization, so data scientists in these industries need to be aware of and adhere to
these regulations to avoid any potential repercussions.

Data Security Regulations are based on data protection laws, such as the General Data Protection Regulation
in the European Union (https://openstax.org/r/gdpr) (GDPR) and the 2018 California Consumer Privacy Act
(https://openstax.org/r/privacy) (CCPA) in the United States, with its amendment, CPRA (2023). These
regulations demand that organizations collect, process, and accumulate confidential data securely and

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 8.1 • Ethics in Data Collection 383

transparently. Figure 8.2 and Figure 8.3 summarize the GDPR and CCPA/CPRA principles. This GDPR Checklist
for Data Controllers (https://openstax.org/r/gdpr1) on the EU website presents the principles in an actionable
format for organizations.

Figure 8.2 GDPR Principles

Figure 8.3 CCPA/CPRA Principles

Some countries have laws regarding data sovereignty that require data collected from their citizens to be
stored and processed within their borders, making it important to understand where data is being collected
and stored. Many countries have also enacted laws and regulations involving data retention, or how long
personal data may be stored (e.g., the Sarbanes-Oxley Act [SOX] in the United States or the Data Protection Act
[DPA] in the United Kingdom); data breach notification, or what to do when data is stolen by a malicious third
party (Gramm-Leach-Bliley Act [GLBA] in the United States or the Personal Information Protection and
384 8 • Ethics Throughout the Data Science Cycle

Electronic Documents Act [PIPEDA] in Canada); and many other issues of data privacy, security, and integrity.

Some regulations apply only to certain types of data or data related to certain industries. For example, in the
United States, the Health Insurance Portability and Accountability Act (HIPAA) requires the safeguarding
of sensitive information related to patient health. Financial institutions in the United States must adhere to the
regulations set forth by the Financial Industry Regulatory Authority (FINRA) and the Securities and Exchange
Commission (SEC), both of which regulate the use of sensitive financial information. The Family Educational
Rights and Privacy Act (FERPA) provides protections for student educational records and defines certain
rights for parents regarding their children’s records.

Security and Privacy

Adhering to regulatory compliance standards from the beginning stages of the project ensures that all
relevant data is gathered and preserved properly, abiding by legal and regulatory requirements. Data security
measures consist of all the steps taken to protect digital information from unauthorized access, disclosure,
alteration, or destruction, ensuring confidentiality, integrity, and availability. It is the responsibility of the data
scientist to ensure that all appropriate data security measures are being taken.

Based on the project's purposes, data may need to be either anonymized or pseudonymized. Anonymization
is the act of removing personal identifying information from datasets and other forms of data to make
sensitive information usable for analysis without the risk of exposing personal information. This can involve
techniques such as removing or encrypting identifying information. Pseudonymization is the act of replacing
sensitive information in a dataset with artificial identifiers or codes while still maintaining its usefulness for
analysis. These techniques may be required to comply with data protection laws.

To further comply with regulations, some data components may need to be isolated or removed from
datasets; for example, industry-specific information may need to be undisclosable from other datasets,
especially in the medical or financial domain. Ultimately, adhering to applicable regulatory provisions
throughout the data science cycle ensures that all relevant information and data are collected and stored in a
way that meets its specific needs without violating any laws or regulations.

The importance of adhering to regulatory compliance cannot be overstated when it comes to ethical business
practices, especially when dealing with sensitive customer data such as personal health information and
financial records. Firms are obligated to ensure all client information is secure and treated with the utmost
care by following all laws and regulations related to data security and privacy. These policies typically include a
written statement of data security and privacy requirements, clear definitions for handling customer data, a
list of approved and unauthorized uses of data, and detailed procedures for handling, storing, and disposing
of customer data. Companies should demonstrate a commitment to ethical practices and ensure customers
feel safe by providing sensitive information to the business. These practices assist in building trust and
strengthening the relationship between the business and its customers. In addition, following all applicable
regulations and laws enables the protection of businesses from potential legal action from customers,
regulators, or other third parties.

Regulatory Compliance Teams

Regulatory compliance is commonly controlled by legal and compliance teams or by external consultants for
distinct industries. Compliance responsibilities are also often shared across departments such as finance,
operations, sales, marketing, and IT. Firms ensuring successful compliance with laws can differ greatly
depending on the industry and the size and complexity of the organization. In general, corporations develop
procedures and policies designed to ensure that adherence conditions are met. These processes and policies
may include frequent training, logging, and creating a system of checks and balances to ensure compliance.
They may also include more refined measures, such as periodic reviews of business operations and processes
or risk analysis and simulations.

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 8.1 • Ethics in Data Collection 385

Ultimately, an organization’s regulatory compliance officer is responsible for ensuring that the data science
project follows all relevant regulatory needs. A regulatory compliance officer (RCO) is a trained individual
responsible for confirming that a company or organization follows the laws, regulations, and policies that rule
its functions to avoid legal and financial risks. The RCO is entrusted with the responsibility of identifying
potential compliance issues, devising and implementing effective policies and procedures to address them,
and providing comprehensive training and guidance to employees. Additionally, they conduct thorough
investigations to assess and monitor compliance levels and promptly report any instances of noncompliance
to management. To that end, the RCO will typically use a combination of regulatory aids, internal and external
assessments, and business process mapping to assess the project’s compliance with applicable laws and
regulations. If any deficiency in data privacy or security is found, the RCO will work with the project team to
develop a plan for compliance.

EXAMPLE 8.1

Problem

A retail company, Gadget Galaxy, is launching a new customer study project to analyze customer
purchasing behavior. The company has encountered several mistakes in its data collection process that
violate regulatory compliance standards. Which of these action plans should this company follow if it is
found to have violated regulatory compliance?

a. Gadget Galaxy can outsource its data collection process to a third-party company specializing in
regulatory compliance.
b. The mistake made by Gadget Galaxy during its data collection process is not implementing any policies
or procedures to protect the privacy and security of customer data. Therefore, Gadget Galaxy can
continue with its project without implementing any policies or procedures as it is a small business and
is not required to comply with regulations.
c. The project team has conducted simple training on regulatory compliance for handling customer data.
Therefore, the project team can do their own research and create policies and procedures for data
privacy and security.
d. Gadget Galaxy must halt the project and seek guidance from a regulatory compliance expert to develop
appropriate policies and procedures.

Solution

The correct choice is D. Gadget Galaxy must halt the project and seek guidance from a regulatory
compliance expert to develop appropriate policies and procedures. The project team should undergo
training on regulatory compliance to ensure team members understand and observe these policies and
procedures. An external review or risk analysis should also be conducted to identify any potential
compliance gaps and address them accordingly.

Privacy and Informed Consent

Several important concepts are embedded in the regulations governing data science collection. These include
transparency through informed consent, allowing individuals to review and update any personal information.
They also rely on safeguarding secure storage and access protocols and regularly monitoring and revising any
associated policies and procedures as necessary. Based on ethical principles of study and as a form of legal
protection, informed consent needs to be obtained from project participants. Informed consent is a process
of obtaining permission from a research subject indicating that they understand the scope of collecting data
as well as the associated potential risks, benefits, and consequences, including how the data will be used and
how it will be stored.
386 8 • Ethics Throughout the Data Science Cycle

Informed consent consists of disclosure, or providing full and clear information about the activity, study,
survey, or data collection process; understanding, or ensuring that the participant is able to comprehend the
information; voluntariness, or absence of any coercion, pressure, or undue influence; and finally consent, or
agreeing to or approving of the process.

For example, a data scientist, Sarah, is conducting research for a company that collects user data through a
mobile app. The company requires informed consent from the app users before collecting any data. Sarah
decides to conduct a survey to obtain consent from the users. The research aims to understand user behavior
and usage patterns in order to improve the app experience. Informed consent is required to ensure
transparency and compliance with regulations. By constructing an easy-to-read survey, Sarah is disclosing
information and ensuring understanding. Participants take the survey voluntarily, and the results of the survey
will indicate consent or non-consent.

COOKIES

After you have searched for a product on the internet, do you notice that you suddenly start receiving
advertisements for that product or that a store website now displays that product on its front page? You can
thank cookies for that. Cookies are small data files that are deposited on users’ hard disks from websites
they visit. They keep track of your browsing and search history, collecting information about your potential
interests to tailor advertisements and product placement on websites. Cookies can be either blocked or
accepted depending on a company’s privacy policy. The potential risk of cookies is that they can store
information about the user, user preferences, and user browsing habits. That said, they can also save time
by storing users’ log-in information and browsing preferences, allowing internet pages to load faster than if
you had loaded them the first time. Regardless of convenience, it is a good idea to clear cookies from time
to time and to restrict cookies on certain sites depending on your own preferences. Does the use of cookies
by online websites violate any of the principles of informed consent? What about websites that will not load
unless the user agrees to their cookie policy?

Confidentiality refers to the safeguarding of privacy and security of data by controlling access to it. The
danger is that personally identifiable information (PII), which is information that directly and
unambiguously identifies an individual, may end up in the wrong hands. Anonymous data is data that has
been stripped of personally identifiable information (or never contained such information in the first place) so
that it cannot be linked back to any individual, even if it were improperly accessed. Confidentiality plays an
important role in the informed consent process, as individuals providing informed consent must be assured
that their data will be kept private. This means that any information disclosed during the process of obtaining
informed consent should not be shared with unauthorized individuals or organizations. Furthermore, the right
to confidentiality should be ongoing, and confidential data should be disposed of properly after the study has
been concluded.

An example of a violation of the privacy of an individual or business in the data collection stage may occur
when data scientists collect data without pursuing informed consent. Other examples of possible privacy
violations during the data collection stage include collecting sensitive information such as health data without
explicit consent (as per HIPAA introduced earlier in the chapter), data from minors without their parent’s
approval, and data from an individual or group that may be vulnerable or marginalized without proper
notification or protection measures in place. Those who work in higher education need to be aware of FERPA
(Family Educational Rights and Privacy Act), which restricts the sharing or obtaining of college students’
academic information without prior consent, even if the requesting party is the student’s parent or guardian.

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 8.1 • Ethics in Data Collection 387

EXAMPLE 8.2

Problem

A group of data scientists is contracted by Gadget Galaxy to conduct a study on consumer buying patterns.
They begin by collecting private information from respective participants. The team has implemented an
informed consent process to ensure ethical and transparent data collection. This process includes a consent
form outlining the study's scope, potential risks and benefits, data handling and storage, and the ability for
participants to review and update their personal information. Participants can review the terms at any point
during the study, provide ongoing consent, and decide if their data can be transferred to a third party.

Which of the following is NOT a key aspect of the informed consent process described?

a. The consent form outlines the study's scope and potential risks and benefits.
b. Participants can review and update their personal information.
c. Participants' consent is limited to a single point in time.
d. Participants have the option to give or withhold their consent for data transfer to a third party.

Solution

The correct choice is D. This is not an aspect of informed consent. The informed consent process described
emphasizes that participants’ consent should be ongoing and not limited to a single point in time. All other
options are key aspects of the informed consent process.

Data Security
Strong data security policies and protocols are critical parts of any organization in order to mitigate the risk of
data breaches throughout the development process. In addition, institutions should have a strategy ready for
responding to data breaches in an effective and timely manner. It is important for organizations to ensure that
any data they collect or use has been obtained from secure and verified sources and that any data that is
shared is done so securely.

Data breaches can have far-reaching consequences, from financial losses to diminished public trust in
organizations. As an example, consider the 2017 Equifax data breach. Equifax, one of the three major credit
reporting agencies in the United States, experienced a massive data breach in 2017 (https://openstax.org/r/
oversight1). This breach exposed the personal information of over 145 million Americans (near half the total
U.S. population) along with over 15 million British citizens and a smaller number of people from other
countries, making it one of the largest and most severe data breaches in history. The data that was
compromised included names, Social Security numbers, birth dates, addresses, driver’s license numbers, and
for a small percentage of individuals, credit card information. The exposed information put millions of people
at risk of identity theft and fraud. Criminals could use the stolen data to open new credit accounts, file
fraudulent tax returns, and commit other forms of identity fraud. Victims of the breach had to spend
significant time and money to protect their identities, such as by freezing their credit reports, monitoring their
credit, and dealing with fraudulent charges. This case highlights the importance of data security in our
increasingly digital world, where large-scale data breaches can have widespread and severe consequences for
individuals and organizations alike.

If collected data is particularly sensitive or confidential, then it may require encryption, which is the process of
converting data into code that would be very difficult or impossible for a third party to decipher. There are
many encryption algorithms, making use of sophisticated mathematical algorithms, that are routinely used in
industries such as finance, health care, education, and government agencies; however, the details of
encryption fall outside the scope of this text.
388 8 • Ethics Throughout the Data Science Cycle

EXPLORING FURTHER

Cryptocurrencies
Bitcoin and other cryptocurrencies use encryption to secure transactions and maintain the integrity of the
blockchain, the decentralized ledger that records all transactions. Encryption methods, such as public-
private key cryptography, ensure that only the rightful owners can access and transfer their digital assets,
creating a secure and verifiable system for storing value in a purely digital form. This cryptographic security
underpins the trust and value associated with cryptocurrencies and provides a way to “store value” in the
otherwise intangible medium of pure data. For more about bitcoin and other cryptocurrencies, check out
Riverlearn’s “How Bitcoin Uses Cryptography” (https://openstax.org/r/river) and Kraken’s “Beginner’s Guide
to Cryptography” (https://openstax.org/r/kraken).

Intellectual Property
Another form of data protection that typically does not require encryption is that of legal protection of
intellectual property. Intellectual property, broadly defined as original artistic works, trademarks and trade
secrets, patents, and other creative output, is often protected from copying, modification, and unauthorized
use by specific laws. For example, in the United States, copyright protects original creative works for the life of
the creator plus 70 years. Any protected data under intellectual property rights can be accessed legitimately, if
proper permission from the holder of the copyright is obtained and proper attribution given. More about
copyright and attribution of data will be discussed in Ethics in Visualization and Reporting.

Some kinds of data are publicly available. Even when this is the case, data scientists need to be aware of the
nature of the data to ensure it is used appropriately. For example, if publicly available data contains a person's
medical information or financial information, this would still pose a data security risk. Organizations should
always ensure that any data they make publicly available is secure and protected by their data security policies
and protocols. If data is accidentally breached during the project development process (thereby inadvertently
making it public data), this could have serious and damaging consequences. For example, in 2019, two
datasets from Facebook apps were breached and exposed to the public internet, revealing phone numbers,
account names, and Facebook IDs of over 500 million users. Now that the data has been released, there is no
way to ensure its security going forward.

Security for Quantitative and Qualitative Data

The collection of quantitative and qualitative data (defined in Data and Datasets) have different ethical data
security conditions. Securing quantitative data typically involves encryption and anonymization among other
techniques. It is essential to maintain the integrity and accuracy of quantitative data, as errors or tampering
can lead to incorrect conclusions. Qualitative data collection may also be secured with encryption and
anonymization, but there is often a greater emphasis on creating and maintaining trust between the data
scientist and respondent, as qualitative data can be context-rich, containing identifiable information,
confidential details, and personal data, even when names are removed.

Finally, training and awareness of team members who collect, use, and analyze sensitive data are crucial for
ensuring data security. Anyone who works with data must be in compliance with legal and ethical standards
and help to maintain the trust of individuals whose data is being handled. In a significant number of the cases
of data breaches, the team members themselves were not thoroughly vetted or trained. For more on how
businesses may be better prepared to handle data and respond to data breaches, see the Federal Trade
Commission’s Data Breach Response: A Guide for Business (https://openstax.org/r/ftc).

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 8.1 • Ethics in Data Collection 389

EXAMPLE 8.3

Problem

Consider a data science team working on a revolutionary data science project that would have a huge
impact on the health care industry. The project involves gathering and analyzing sensitive medical
information from patients, including full names, addresses, phone numbers, and medical histories. The
team recognizes the critical importance of maintaining data security to ensure the success and ethical
integrity of their work. One day, a request for access to the data is received from a researcher from an
agency outside of the team who has heard about their work. What steps should be taken to ensure data
security?

Solution

This data contains personally identifiable information (PII). Moreover, the team needs to ensure that the
project complies with HIPAA regulations because there are medical records involved. The following
measures should be taken at the beginning of the project and throughout the collection stage.

1. Review access control policies: The first step in granting access to any sensitive data is to review the
access control policies in place. This includes understanding who has access to the data, what level of
access they have, and how this access is granted. This will help determine if the researcher should be
granted permission and what level of access they should have.
2. Authenticate the request: Before granting access, the team should verify the authenticity of the
request. This can be done by confirming the identity of the requester and their authority to access the
data. The researcher must provide proof of their affiliation with a legitimate organization and the
purpose of their request.
3. Assess need-to-know: The team should evaluate whether the researcher has a legitimate need to know
the data. If the data is not relevant to their research or can be obtained through alternative means,
access may not be granted. This step ensures that only authorized parties have access to the sensitive
data.
4. Obtain consent from data owner: As the data pertains to confidential medical information of patients, it
is important to obtain consent from the data owner before granting access to a third party. This can be
done through a formal process where the data owner signs off on granting access to the researcher.
5. Use secure methods for data transfer: If access is granted, the team must ensure that the data is
transferred using secure methods to protect it from any potential breaches. This can include using
encryption and secure file-sharing platforms.
6. Review for due diligence: Once access is granted, the team should continue to monitor and review the
usage of the data to ensure that the researcher is only accessing the data for approved purposes. Any
breaches or misuse of the data should be reported and addressed immediately.
7. Revoke access when necessary: Access to sensitive data should only be granted for a specified period of
time and should be revoked when it is no longer needed. If the researcher's authorization or
employment changes, their access should be revoked immediately to prevent any potential data
breaches.

In general, data scientists should start by carefully considering the demand for data collection within the data
science task. They should ensure that the data being collected is necessary and relevant to the project. Next,
they should understand the types and quantity of data being collected to determine the level of security
measures needed for different types of data.
390 8 • Ethics Throughout the Data Science Cycle

EXAMPLE 8.4

Problem

A data scientist is leading a project for a construction company that involves extensive data collection. The
team carefully assesses the data requirements and implements measures to encrypt the stored data during
transmission to safeguard against potential breaches. As the project progresses, the team becomes aware
of the importance of obtaining appropriate authorization from copyright holders for any data protected by
intellectual property laws. The team prioritizes ethical responsibility by properly attributing all data used
and seeking permission from third parties when necessary. However, despite proactive measures, the team
acknowledges the ongoing risk of data breaches during the development process. What should the data
scientists do if they encounter a data security breach during the development process?

Solution

A possible data security breach can only be handled if the team already has a response plan in place.
Having a response plan also shows that data scientists are prepared to handle any potential issues that may
arise, can minimize the damage caused by a breach, and can prevent further breaches from occurring. The
steps to be taken should include the following:

1. Identify and contain the breach: The first step is to identify the type and scope of the breach. This may
involve investigating any unauthorized access, stolen or lost devices, or other security incidents. Once
identified, the breach must be contained to prevent further exposure of sensitive data.
2. Assess the damage: Once the breach is contained, the team must assess the extent of the damage
caused. This may involve determining the type and amount of data that was compromised as well as
any potential impact on affected individuals.
3. Notify authorities: Depending on the nature of the breach, it may be necessary to notify authorities
such as law enforcement or regulatory agencies. This is especially important for breaches involving
personally identifiable information (PII) or sensitive data.
4. Notify affected individuals: The team must also inform any individuals whose data was compromised in
the breach. This notification should include details of the breach, the type of data exposed, and any
steps the individual can take to protect themselves.
5. Secure affected accounts: If the breach involves compromised user accounts, those accounts must be
secured immediately. This may involve resetting passwords or disabling accounts.
6. Review and update security protocols: The team should conduct a thorough review of their current
security protocols and make any necessary updates or improvements to prevent future breaches.
7. Communicate with all project participants: It is important to keep customers, partners, and employees,
informed about the breach and the steps being taken to address it. This will help maintain trust and
mitigate any potential damage to the organization's reputation.
8. Monitor for further breaches: The team should continue to monitor for any further breaches or
suspicious activity to prevent any additional data exposure.
9. Conduct a post-breach review: After the data breach has been resolved, the team should conduct a
post-breach review to identify any weaknesses or vulnerabilities in their security protocols and take
steps to address them.
10. Provide support for affected individuals: The team should also provide support for affected individuals,
such as offering credit monitoring services or assistance with any financial or identity theft issues that
may arise from the breach.

Data Sharing
Data sharing is the process of allowing access to or transferring data from one entity (individual, organization,

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 8.1 • Ethics in Data Collection 391

or system) to another. It is done for a variety of reasons, including collaboration, research, providing services,
improved forecasting, and jumpstarting innovation. Data sharing can be carried out in a variety of ways and
may involve different types of data. Organizations and individuals may use public datasets, open data
standards, or data pools to share data. But most importantly, they must establish data governance
protocols—a set of rules, policies, and procedures that enable precise control over data access while ensuring
that it is safeguarded. For data sharing to be successful, organizations and individuals are required to establish
strong infrastructure management and protocols. It is crucial to consider all perspectives of the project
participants and how they will operate the data. Consider a policy that outlines the steps for data classification.
The policy defines what types of data are sensitive or confidential and how they should be handled. It also
specifies who is responsible for managing and accessing different types of data and what security measures
need to be in place to protect it.

What and How Much Should Be Shared?

The scope of the data science project, along with associated requirements, will determine the type and extent
of data that can be shared. This data may encompass quantitative, qualitative, tabular, text-based, image-
based, and audio-based formats, among others, each of which may require unique methods of sharing. For
example, tools like Tableau (https://openstax.org/r/tableau) or Power BI (https://openstax.org/r/microsoft) can
be used for sharing tabular data and visualizations, while GitHub (https://openstax.org/r/github) has
traditionally been useful for sharing programming code, datasets, and related materials (though today,
anything can be shared on GitHub). As introduced in Python Basics for Data Science and discussed through
this book, Google Colab (https://openstax.org/r/colab), which is connected to Google Drive, allows users to
collaborate remotely on coding tasks. Files may be hosted on Google Drive or Microsoft OneDrive, allowing
lead data scientists to set different levels of permissions relevant to each team member or outside entity.

Those directly involved in the project, including team members, customers, researchers, and the project’s
eventual audience, should be granted access to the data in accordance with the intended purpose. If
appropriate, and with no privacy-related implications, the data may be disseminated to the broader public
through platforms like Kaggle (https://openstax.org/r/kaggle), which is designed for open data sharing in a
research context. To protect data privacy and integrity when sharing information with outside parties, ethical
policies should be implemented, and appropriate security measures should be put in place. Clear guidelines
and procedures must also be provided to ensure that the data is used correctly and only for its intended
purpose.

Who Should Have Access to Data?

Access to data in a data science project should be given to individuals who are directly involved in the project
and have a legitimate need for the data. This may include the following:

1. Data scientists and analysts. These are the core team members who are responsible for analyzing and
interpreting the data to draw insights and make decisions.
2. Data engineers. These individuals are responsible for managing and maintaining the data infrastructure
and ensuring that the data is accessible and stored securely.
3. Project managers. They need access to the data to monitor the progress of the project, make informed
decisions, and allocate resources effectively.
4. Data owners. These are the individuals or teams responsible for collecting, processing, and storing the
data. They have a deep understanding of the data and can provide valuable insights.
5. Interested parties. These are individuals who have a business need for the data and will use the insights
to make decisions and drive business growth.
6. Legal and compliance teams. They ensure that the data is accessed and used in compliance with laws,
regulations, and company policies.
7. Data privacy specialists. They ensure that sensitive data is appropriately handled and protected to
maintain the privacy of individuals.
392 8 • Ethics Throughout the Data Science Cycle

8. External partners or clients. In some cases, access to the data may be necessary for external partners or
clients who are involved in the project or have a business need for the data.

It is important to have measures in place to control and monitor data access, such as role-based access
controls, to ensure that only authorized individuals have access to the data and that it is used appropriately.
Data usage agreements and confidentiality agreements may also be necessary to protect the data and the
interests of all involved parties.

EXAMPLE 8.5

Problem

John is working as a data analyst for a large retail company. He has been assigned to a data science project
to improve forecasting and increase sales. His team has been collecting various types of data for the
project, including sales data, customer demographics, and market trends. As they delve further into the
project, they realize that sharing the data with other departments and collaborating with external
organizations could greatly benefit their research efforts. However, before sharing the data, they need to
consider certain factors. John and his team discuss the different ways they can share the data. What is the
most important factor that needs to be in place for secure data sharing? What tool(s) would be most
effective in sharing the data in this situation?

Solution

In their discussions, data governance protocols stand out as the most important factor in guaranteeing that
the data is shared and used responsibly and ethically. This includes setting guidelines and procedures for
data usage, implementing security measures to protect data privacy and integrity, and providing access
only to authorized individuals or organizations. For example, data governance policy might dictate that all
personally identifiable information (PII) be anonymized or excluded when sharing with entities outside of
the company. Since the data being shared is a mix of qualitative and quantitative data, an online file sharing
app such as Google Drive or Microsoft OneDrive is most appropriate. Permissions should be granted to
various team members based on their need to know.

8.2 Ethics in Data Analysis and Modeling

Learning Outcomes
By the end of this section, you should be able to:
• 8.2.1 Define bias and fairness in the context of data science and machine learning.
• 8.2.2 Identify sensitive data elements and implement data anonymization techniques.
• 8.2.3 Apply data validation techniques, such as cross-validation and outlier detection.

In today's technology, industries produce massive amounts of data every day, and with the improvement in
digital resources, analyzing and modeling the delivered data has evolved into an essential part of decision-
making in many fields, such as business, health care, education, and government. However, with the control
and influence that data analysis and modeling hold, it is crucial to consider the ethical implications of this
practice.

Data analysis, defined in Data Science in Practice, is the process of examining, organizing, and transforming
data to gather knowledge and make well-informed decisions. Modeling, on the other hand, as defined in
Statistical Inference and Confidence Intervals and applied in Statistical Inference and Confidence Intervals and
Introduction to Time Series Analysis, involves employing mathematical and statistical methods to replicate
real-life situations and anticipate outcomes. Both processes rely heavily on data, and the accuracy of the
results depends on the quality of the data used. Ethical considerations arise when using data that has

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 8.2 • Ethics in Data Analysis and Modeling 393

systematic bias (intentional or unintentional) or when sensitive or private data is used in the analysis and
modeling process, thereby compromising the data. This section will discuss these issues along with some tools
that data scientists can use to help mitigate them, including anonymization, data validation, and outlier
detection.

Bias and Fairness

Data scientists need to be aware of potential sources of bias and strive for fairness. (See What Is Machine
Learning? for a formal definition of bias.) Bias, whether intentional or unintentional, causes unethical
outcomes and may even lead to legal concerns. It is important to proactively address any potential concerns
before concluding the project and posting the results. Data science teams must plan and build models
addressing all possible outcomes with fairness and equity at the forefront of their minds to ensure the best
possible results.

Biases in data can lead to biased analysis and modeling, ultimately resulting in unreasonable decisions. For
example, if a company's dataset only represents a specific demographic, the insights and predictions produced
will only apply to that demographic. This could lead not only to exclusion and discrimination toward
marginalized groups, but also to inaccurate modeling when given data from those groups. It is important to
regularly check for bias in the data and address it appropriately.

When developing a model, it is important to estimate how the model might introduce bias or unfairness into
its decision-making process to avoid its motivations. Fairness in data science and machine learning is
described as the absence of bias in the models and algorithms used to process data. To ensure models are
unbiased and fair, developers need to evaluate a variety of characteristics, including data quality and
representation, how to break data into training and test groups, how models are trained and validated, and
how the forecasted results are monitored and adjusted. In practice, data bias may be due to poor sampling
techniques, small datasets, or differences in measurement protocols among different data gatherers, but it
could also be due to intentional practices, such as “cooking the books” to make financial data look more
favorable for a company, data fabrication or falsification, “cherry-picking” (choosing only data that supports a
predefined conclusion and ignoring the rest), and model manipulation to achieve a desired outcome.
Motivations behind these practices include financial gain, prestige, and intent to discriminate against other
demographic groups.

When data is biased, the resulting models and algorithms may lead to misinformed decisions, inaccurate
predictions, or unfair outcomes. A real-world example of how bias in data science methods or data collection
can ruin an analysis is seen in the case of the COMPAS algorithm used in the U.S. criminal justice system.
COMPAS (Correctional Offender Management Profiling for Alternative Sanctions) is an algorithm designed to
predict the likelihood of a defendant reoffending (Berk et al., 2021). However, an investigation in 2016 found
that the algorithm was biased against Black defendants. The analysis revealed that the algorithm incorrectly
flagged Black defendants as high risk at nearly twice the rate as White defendants. Conversely, White
defendants were more likely to be incorrectly flagged as low risk compared to Black defendants. This bias in
the data collection and algorithm led to unjust sentencing and parole decisions, disproportionately affecting
Black individuals and undermining the fairness and accuracy of the judicial process. This case underscores the
critical need for rigorous evaluation and mitigation of bias in data science applications to ensure fair and
equitable outcomes. An interesting use of AI using the open-source Python library FairLens
(https://openstax.org/r/fairlens) to further analyze this dataset can be found at this OECD policy website
(https://openstax.org/r/oecd), though any such application must be viewed with caution.

The data scientist’s primary goal is to construct models that can accurately and fairly depict the population of
interest by measuring and mitigating potential bias as much as they can in the datasets used to prepare the
models and implementing fairness into the algorithms used to analyze the data. This includes objectively
testing the algorithm design, using standard protocols for data collection, ensuring proper handling of data,
and making sure that any decisions made in the modeling process are based on improving the model, not
394 8 • Ethics Throughout the Data Science Cycle

manipulating the model to achieve a desired outcome. The use of available training datasets (see Decision-
Making Using Machine Learning Basics) is crucial in detecting discrepancies or inequalities that could lead to
unfair results. Models and algorithms should be tested frequently for potential and any expected bias to
ensure continuous fairness throughout the model’s serviceability.

Factors That Might Lead to Bias

The following factors might cause bias in the process of conducting data science projects:

1. Outliers. An outlier might cause an algorithm to drastically change its outcomes due to its abnormality
compared to the rest of the data.
2. Unrepresentative samples. If the data employed to train an algorithm lacks significant representations
of a particular group, then that algorithm will not be qualified to properly serve that group.
3. Imbalance of classes. If the data factors are weighted disproportionately to one class group, then the
algorithm may be biased toward that particular group.
4. Limited features. If there are not enough features to represent the data accurately or completely, the
algorithm will likely have an incomplete understanding of the data, leading to inaccurate outcomes or
biased decisions.
5. Overfitting. Overfitted models are trained on specific data models that cause them to be unable to
generalize the data that they have not seen before, causing bias.
6. Data quality. Poorly formatted data, inaccurately labeled data, or misplaced data can cause an algorithm
to base its decisions on irrelevant or invalid information, resulting in a bias.

Factors That Generally Lead to Fairness

The factors that yield fairness throughout a data science project process include the following:

1. Representative data. The data used to train and test models should represent the entire population it
seeks to address to ensure fairness.
2. Feature selection. Careful consideration of the features utilized by a model will ensure that aspects
unrelated to the outcome, such as gender or race are not used for prediction.
3. Interpretability. Understanding how outcomes are related to the features of the data can help determine
if bias is present and lead to corrections. This may be difficult if the algorithm is very complex, especially
when the model involves neural networks and AI. Explainable AI (XAI)—a set of processes,
methodologies, and techniques designed to make artificial intelligence (AI) models, particularly complex
ones like deep learning models, more understandable and interpretable to humans—facilitates
interpretability in this case.
4. Human oversight. Whenever practical, humans should observe and evaluate how the model is
performing. If the dataset is very large, then samples can be pulled and examined for consistency.
5. Metrics. Certain measurements or tests can be performed on the data and the model to help ensure that
expectations are met and any bias is identified and handled.

EXAMPLE 8.6

Problem

Consider a loan approval system that uses an algorithm to determine an individual's creditworthiness
based on their personal and financial information. The algorithm is trained to analyze various attributes
such as income, credit score, employment history, and debt-to-income ratio to make a decision on whether
or not to approve a loan for each individual based on their likelihood of paying it back. Two datasets are
available for training. Which one would be most appropriate in reducing potential bias in the model?

a. Dataset 1, containing information from 5,000 college graduates

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 8.2 • Ethics in Data Analysis and Modeling 395

b. Dataset 2, containing information provided by the first 200 people who passed by the bank during the
previous week
c. Dataset 3, containing information from 3,500 individuals who were selected from different
socioeconomic backgrounds, genders, ages, and demographic groups

Solution

The correct answer is C. The most appropriate training set for this system would be Dataset 3 (C), as it
includes a broadly representative range of individuals. While Dataset 2 (B) may also represent a diverse
range of individuals, the dataset is likely too small to be of much use. Dataset 1 (A) is not appropriate, as the
system would then be biased to perform well only on college graduates to the exclusion of other groups of
individuals.

Potential Misuse of Data Analysis and Modeling

The potential for misuse of data analysis and modeling is another ethical concern. If data is misapplied or used
inaccurately for something other than the project purposes, the predictions produced through data analysis
and modeling may manipulate or hurt individuals or groups.

Consider a health care startup that develops a predictive model to identify patients at high risk of
hospitalization due to chronic illnesses. To create the model, the company collects a wide range of sensitive
patient data, including medical history, medication records, and biometric information. The company fails to
implement robust data protection measures, leading to a breach in which hackers access the patient data. The
sensitive nature of this information makes its exposure highly concerning, potentially leading to identity theft
or discrimination against affected individuals. This example highlights the risks associated with using private
or sensitive data in analysis and modeling, emphasizing the importance of strong data security practices and
compliance with data protection regulations.

As mentioned earlier in this section, it is essential to have ethical guidelines and regulations in place to prevent
such misuse. In addition, there is a growing concern about the ethical implications of automated decision-
making systems. These systems use data analysis and modeling to make decisions without human
intervention. While this can save time and resources, it also raises questions about fairness and accountability.
Who is responsible if the system produces biased or discriminatory results? It is crucial to have ethical
guidelines and regulations in place, including human oversight at all stages of the project, to ensure these
systems are transparent, fair, and accountable.

Moreover, there is a responsibility to continuously monitor and reassess the ethical implications of data
analysis and modeling. As technology and data practices evolve, so do ethical concerns. It is important to
regularly review and adapt ethical standards to ensure the protection of individuals' rights and promote
responsible and ethical rules of data usage.

While data analysis and modeling have the power to provide valuable insights and facilitate decision-making, it
is crucial to consider the ethical implications surrounding this practice. Transparency, accountability, fairness,
and the protection of individuals' rights should be at the forefront of any data analysis and modeling process.

Data Anonymization
As discussed in Ethics in Data Collection, the process of removing or modifying personally identifiable
information is called data anonymization or pseudonymization, respectively. Anonymized data can usually still
be utilized for analysis without compromising the individual's identity. Pseudonymization of data involves
masking, encoding, or encrypting the values of specific features of the data. Features such as names or Social
Security numbers can be exchanged with artificial values. If needed, these values can be replaced later using a
secure lookup table or decryption algorithm. A common method of pseudonymization is called hashing, which
396 8 • Ethics Throughout the Data Science Cycle

is the process of transforming data into a fixed-length value or string (called a hash), typically using an
algorithm called a hash function. The key property of hashing is that it produces a unique output for each
unique input (within practical constraints) while making it infeasible to reverse the transformation and retrieve
the original input from the hash.

As an example, at a particular university, student records are stored securely on a private server. From time to
time, student workers need to pull grade information from the server to perform analysis; however, there is a
strict policy in place mandating that students may not have access to personally identifiable information of
fellow students. Therefore, the university’s information technology division has devised a coding scheme in
which the last name and student ID are combined into a codeword, which may be used to access that student’s
grade information from the server. This is an example of pseudonymization, as the PII is encoded rather than
removed from the dataset.

Robust data anonymization should follow a policy of k-anonymization, which is the principle of ensuring that
each record within a dataset is indistinguishable from at least other records with respect to a specified
set of identifying attributes or features. This approach helps reduce the risk of re-identifying individuals in a
dataset, allowing organizations to protect clients and their information without restricting their ability to use
the data to gain insight and make decisions.

Data anonymization policy (including the determination of k in k-anonymization if needed) should be set by
the regulatory compliance officer (RCO) or other compliance professionals with specialized knowledge of data
privacy regulations. These professionals must be familiar with prevailing data privacy regulations and the data
masking process to ensure that all possible security measures comply with these regulations. It is also
important that all data masking processes use protected techniques to ensure that data can’t be accessed or
operated in an unauthorized manner.

EXAMPLE 8.7

Problem

Mike is a data privacy officer for his local school district. The district is looking to collect data from parents
to gain insight into their opinions on the district's curriculum. However, Mike is concerned about protecting
the privacy of the parents and their children. He knows that by including too much identifying information
in the survey, it could potentially allow someone to re-identify the respondents. What steps can Mike take to
protect the privacy of the respondents while still collecting useful data for analysis?

Solution

Mike decides to implement k-anonymization. To determine the appropriate value for k, Mike looks at the
total number of respondents and the information collected in the survey. He knows that the more
identifying characteristics he removes, the higher the level of anonymity will be. However, he also wants to
make sure that the data is still useful for analysis. After some research, he determines that a minimum of 5
respondents should have the same characteristics in order to achieve a satisfactory level of anonymization.

After reviewing the survey questions, Mike sees that there are 10 potential identifying characteristics, such
as the number of children, their school district, and their ages. To calculate the k-anonymization, he takes
the total number of respondents and divides it by 5. For example, if there are 100 respondents, the k-
anonymization would be . This means that for each set of characteristics, there must be at least
20 respondents who share the same values. Mike implements this rule by removing or encrypting some of
the identifying characteristics in the survey. For example, instead of asking for the exact age of the children,
the survey will only ask for their age range. He also removes the specific names of schools and instead
groups them by district. By doing so, he ensures that there are at least 20 respondents who share the same
characteristics, thus achieving the k-anonymization.

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 8.2 • Ethics in Data Analysis and Modeling 397

Data that is under intellectual property rights, such as copyright, can also be anonymized as long as the
intellectual property rights holder has given permission to do so. Anonymization of data is useful for
maintaining privacy in sensitive data while also preserving the intellectual property rights of the original data.
However, certain precautions should be taken to ensure that the data is not used for any unethical or illegal
purposes.

The process of data anonymization generally follows a few common steps.

1. First, it is important to determine which data features need to be anonymized and which do not.
2. Once the data elements have been identified, the next step is to develop a technique to mask the sensitive
data and remove the identifying elements.
3. Tools such as hashing and encryption can be used to anonymize the data.
4. It is important to ensure that all techniques used for data masking are secure and compliant with current
privacy regulations.
5. The data should then be tested and observed to ensure that masking processes are implemented
accurately.
6. For added security, data anonymization should also involve k-anonymization.
7. Finally, access management must be in place to ensure that only those with the right privileges can access
the data.

An example of masked data:

Luke Smith, birthdate 1997, Social Security 567-89-1234, and address 123 Main Street becomes "LS97, XXX-XX-
XXXX, XXX Main Street."

Here we see that the name and birthdate are hashed into a four-character code, “LS97,” while the Social
Security number and street address number are masked completely, effectively removing those features
completely.

Data Validation
Data validation (as introduced in Collecting and Preparing Data) is the process of checking, verifying, and
validating the accuracy and reliability of data before it is used in decision-making. When both data validation
and ethical rules are applied, the models and analyses that use the data are more reliable and effective.

Data validation provides a set of checks and controls that help ensure that data meets certain standards for
accuracy and reliability. It also helps ensure that data is handled properly and follows ethical policies and
principles. By establishing processes and procedures for data validation, companies can demonstrate a
commitment to ethical data usage, which is an important component of any data governance policy. Effective
data validation will secure data from the influence of bias, prejudices, or preconceptions. As mentioned earlier,
unbiased data is essential for ethical modeling, as it gives an accurate illustration of a real-world situation
rather than being influenced by personal intentions or opinions held by certain individuals and ensures that
decisions are made on solid facts and evidence instead of subjective opinion.

The process of data validation can be divided into three key areas: outlier detection, cross-validation, and
ethical guidelines.

Outlier detection concerns the identification of observations that are significantly different from the rest of
the data and ensures that the data is free from outliers that can affect the results of the models and analysis. If
outliers are detected, they may either be removed or imputed to have more reasonable values.

Cross-validation is a process used to evaluate a set of data, and it involves the comparison of the results with
different subsets of the data or with the entire dataset by repeatedly breaking the data into training and
testing sets and evaluating the model's performance on different subsets of the data. If the results vary too
much on different subsets, then the model may have been over-fit, leading to biases and inaccurate
predictions when used on new data.
398 8 • Ethics Throughout the Data Science Cycle

Ethical guidelines for data validation cover a broad range of protocol and policy intended to inform when and
how such tools as cross-validation and outlier detection and handling should be used.

There are overlaps and interactions between these three key areas of data validation. Ethical rules may
influence the choice and implementation of outlier detection methods to ensure fairness and avoid
discrimination. Cross-validation techniques can be used to assess the robustness of outlier detection
algorithms and evaluate their performance across different subsets of the data, and ethical considerations
may guide the interpretation of cross-validation results, especially when assessing the impact of outliers on
model performance and fairness.

While ethical rules or guidelines, cross-validation, and outlier detection serve distinct purposes in data
validation, they work together to ensure the reliability, fairness, and robustness of data-driven models and
analyses. The intersections among ethical rules, cross-validation, and outlier detection is illustrated in Figure
8.4.

Figure 8.4 Venn Diagram Illustrating the Relationship Between Ethical Rules, Cross-Validation, and Outlier Detection for Data
Validation and Analysis

EXPLORING FURTHER

The Environmental Impact of Data Science

This section has focused on the ethics of data and how it is used in modeling and data science. But did you
know that data science also carries with it a substantial environmental impact? As datasets grow larger and
modeling techniques, including AI, get more and more complex, vast arrays of computer servers are
required to do the analysis and number crunching. The sheer number of computer servers, along with all
the technology and devices that support them, greatly raises the carbon footprint of data science. The
increased use of energy directly affects greenhouse gas emissions, which contributes to climate change
and depletes valuable resources, leading to increased inequalities around the world. Global electricity
consumption related to information and communication technology (of which significant support goes to
data science tasks) is estimated to account for between 1 and 1.5% of all global electricity demand
(https://openstax.org/r/iea), and greenhouse gas emissions from these sources are expected to exceed 14%
of global emissions of greenhouse gasses by 2040 (Nordgren, 2023). The environmental effects of data

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 8.3 • Ethics in Visualization and Reporting 399

science must be considered alongside other ethical issues if we hope to maintain a sustainable relationship
with the Earth.

8.3 Ethics in Visualization and Reporting

Learning Outcomes
By the end of this section, you should be able to:
• 8.3.1 Recognize the importance of visualizing data in a way that accurately reflects the underlying
information.
• 8.3.2 Define data source attribution and its significance in data science and research.
• 8.3.3 Identify barriers to accessibility and inclusivity and apply universal design principles.

After data is collected and stored securely, it should be analyzed to extract insights from the raw data using
authorized tools and approved procedures, including data validation techniques. The insights are then
visualized using charts, tables, and graphs, which are designed to communicate the findings clearly and
concisely. The final report and conclusion should be prepared, ensuring that the visualizations used adhere to
ethical guidelines such as avoiding misleading information or making unsubstantiated claims. Any
assumptions and unavoidable biases should be clearly articulated when interpreting and reporting the data.

It is essential to ensure that data is presented with fairness and in a way that accurately reflects the underlying
research and understanding. All data should be accompanied by appropriate and factual documentation.
Additionally, both data and results should be safeguarded to prevent misinterpretation and to avoid
manipulation by other parties. Moreover, barriers to accessibility need to be identified and addressed,
following guidelines of inclusivity and universal design principles. These ethical principles should be adhered
to throughout the data analysis process, particularly when interpreting and reporting findings.

To maintain ethical principles throughout the data analysis process and in reporting, the data scientist should
adhere to these practices:

1. Exercise objectivity when drafting and presenting any reports or findings.

2. Acknowledge all third-party data sources appropriately.
3. Ensure that all visualizations are unambiguous and do not focus on any sensationalized data points.
4. Construct visualizations in a meaningful way, utilizing appropriate titles, labels, scales, and legends.
5. Present all data in a complete picture, avoiding masking or omitting portions of graphs.
6. Ensure that the scales on all axes in a chart are consistent and proportionate.
7. Exercise caution when implying causality between connected data points, providing supporting evidence if
needed.
8. Utilize representative datasets of the population of interest.

Accurate Representation
Accurate representation is a crucial aspect of data science and reporting, and it refers to presenting data in a
way that authentically reflects the underlying information. This includes ensuring that the data is not
misrepresented or manipulated in any way and that the findings are based on reliable and valid data. From a
data scientist perspective, accurate representation involves this sequence of steps:

1. Understanding the data. Before visualizing or reporting on data, a data scientist must have a thorough
understanding of the data, including its sources, limitations, and potential biases.
2. Choosing appropriate visualizations. Data can be presented in a variety of ways, such as graphs, charts,
tables, or maps. A data scientist must select the most suitable visualization method that accurately
represents the data and effectively communicates the findings.
400 8 • Ethics Throughout the Data Science Cycle

3. Avoiding bias and manipulation. Data scientists must avoid manipulating or cherry-picking data to
support a specific narrative or agenda. This can lead to biased results and misinterpretations, which can
have serious consequences.
4. Fact-checking and verifying data. Data scientists must ensure the accuracy and validity of the data they
are working with. This involves cross-checking data from multiple sources and verifying its authenticity.
5. Proper data attribution. Giving credit to the sources of data and properly citing them is an important
aspect of accurate representation. This allows for transparency and accountability in data reporting.

When reporting results, data scientists must be transparent about the data they have collected and how it was
utilized. Did they obtain informed consent from individuals before collecting their data? What measures were
taken to ensure the quality and reliability of the data? Moreover, as data and algorithms become more
complex, it might be challenging to understand the sense behind the results. The absence of transparency
may lead to skepticism in the results and decision-making process. Data analysts and modelers must
demonstrate their strategies and results clearly and legibly.

EXAMPLE 8.8

Problem

A team of data scientists is tasked with conducting a comprehensive analysis of a company's sales
performance. To provide an accurate assessment of the trends and patterns, the team collects data from a
variety of sources. The first data scientist presents a graph illustrating the company's sales trend over the
course of the past year, including all identified outliers as shown in Figure 8.5. However, a second data
scientist chooses to hide certain data points with lower sales figures from the graph as shown in Figure 8.6.
Select and discuss the more appropriate representation of the data. Which data scientist is showing a more
precise and representative visualization of the company's sales performance?

Figure 8.5 First Data Scientist’s Presentation

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 8.3 • Ethics in Visualization and Reporting 401

Figure 8.6 Second Data Scientist’s Presentation

a. The second data scientist chooses to remove the low sales outliers from the graph. This approach can
be useful in certain cases, such as when the data is extremely skewed and the outliers are significantly
impacting the overall trend of the data. The first data scientist chooses to include all data points,
including the outliers, in their graph. This means that the graph of the first data scientist includes
unusual or extreme values that may lead to misleading insights and decisions.
b. The more accurate presentation would be the first one, which includes all the data points without any
exclusion. By excluding the low sales points, the second data scientist is not presenting the complete
picture, and it can cause misleading insights and decisions being made based on incomplete
information. Additionally, the assumption is that the low sales points are genuine measurements and
so may not in fact be random outliers.
c. In terms of accuracy, it is difficult to say which presentation is more accurate. In general, it is important
to carefully consider the impact of outliers before deciding whether or not to include them in the data
analysis. However, if there are clear errors or irregularities in the data, it may be appropriate to remove
them to prevent them from skewing the results. Ultimately, both approaches have their merits and
limitations.
d. The second data scientist chooses to remove the outliers from the data and only includes the data
points that fall within a certain range. This results in a cleaner and more consistent trend in the graph,
as the outliers are not shown to skew the data. However, removing the outliers may cause important
information about the sales performance to not be accurately represented.

Solution

The correct answer is B. The presentation delivered by the first data scientist is deemed more precise as it
offers a holistic and unbiased depiction of the sales trend. This enables a comprehensive understanding of
the sales performance and any discernible patterns. On the contrary, the second data scientist's
presentation may give the illusion of a positive trend in sales, but it fails to accurately portray the complete
dataset. Omitting the lower sales points can distort the data and potentially lead to erroneous conclusions.
Moreover, the act of disregarding data points goes against the principle of transparency in data analysis.
Data scientists must present the entire dataset and accurately exhibit existing trends and patterns rather
402 8 • Ethics Throughout the Data Science Cycle

than manipulating the data to support a desired narrative. Additionally, the removal of data points without
disclosure in the graph violates ethical principles in data analysis.

EXAMPLE 8.9

Problem

Two expert data analysts have constructed bar graphs shown in Figure 8.7 and Figure 8.8 depicting the
market share proportions of various soft drink brands presented in Table 8.1. Each bar is clearly labeled
with the respective brand name and corresponding percentage, providing a straightforward and accurate
representation of the data. Which of the two expert data analysts has accurately depicted the market share
proportions of soft drink brands in their bar graph? Explain the difference between the two figures and
potential consequences of each presentation.

Soft Drink Share of Volume

(%)
Coca-Cola 18.6%
Pepsi 9.1%
Diet Coke 8.0%
Dr. Pepper 7.5%
Sprite 7.2%
Mountain Dew 7.0%
Diet Pepsi 3.5%
Coke Zero 2.8%
Fanta 2.4%
Diet Mountain Dew 2.1%

Table 8.1 Global Soft Drinks Industry, Top 10 Brands in

2019, by Share of Volume
(source: https://www.wm-strategy.com/news/soft-
drinks-industry-trends-and-size)

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 8.3 • Ethics in Visualization and Reporting 403

Figure 8.7 Graph A: Representation of First Data Scientist’s Analysis

Figure 8.8 Graph B: Representation of Second Data Scientist’s Analysis (Market Share in %)

Solution

The first data scientist, who generated Graph A in Figure 8.7, has effectively represented the brand names
and their corresponding market share percentages, using correct labeling and scaling of axes. This
facilitates easy interpretation and comparison of the data. The second data scientist, who produced Graph
B as shown in Figure 8.8, scaled the vertical axis from 0 to 100, making it more difficult to observe small
differences in percentages. Moreover, Graph B fails to label the horizontal or vertical axes in equivalent
404 8 • Ethics Throughout the Data Science Cycle

detail, which may cause undue confusion, even if the intended labels may be clear from context.

EXAMPLE 8.10

Problem

A data scientist at a health care research institution is analyzing the effects of a new medication on a
specific disease. After collecting data from multiple clinical trials, the scientist summarized the results in
Table 8.2 and created a histogram to show the distribution of participants across different age groups as
shown in Figure 8.9. The scientist included age intervals of 18–25, 26–36, 37–46, 47–56, 57–66, and 67+ in
the chart. To provide a complete understanding of the data, what additional information should be
included?

a. The percentage of participants in each group to accurately depict the proportion of participants in each
age group
b. The total number of participants to demonstrate the scope of the results
c. The number of participants in each age group for a comprehensive overview of the data
d. Options A, B, and C should all be included in the chart

Age Participants
18–26 100
27–36 120
37–46 107
47–56 71
57–66 89
67+ 113

Table 8.2 Statistical Data

about Clinical Trials
Participants

Figure 8.9 Insufficient Information on Participants in Clinical Trials

Solution

The correct answer is D. This is the most appropriate choice because the presentation of results needs to be
improved to accurately depict the data. This includes clearly indicating the percentage and total number of
participants in each group and the overall number of participants as given in Figure 8.10. See Statistical

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 8.3 • Ethics in Visualization and Reporting 405

Inference and Confidence Intervals for a review of the significance and implications of accuracy and
confidence in relation to data reliability and decision-making processes.

Figure 8.10 Data-based Clinical Trials Participants

Data Source Attribution

Data source attribution is the important practice of clearly identifying and acknowledging the sources
employed in the visualizations and reporting of data. It is the data scientist's responsibility to uphold these
principles and present data in a manner that is both transparent and ethical. Data source attribution is
demanded for several reasons:

1. Accuracy and credibility. Attribution ensures that the data utilized in the visualizations and reporting is
accurate and reliable. By clearly stating the sources, any potential errors or biases in the data can be
identified and corrected, increasing the credibility of the information presented.
2. Trust and transparency. By disclosing the sources of data, it promotes trust and transparency between
data producers and consumers. This is especially important when data is used to inform decision-making
or to shape public perceptions.
3. Accountability. Featuring full attribution in the available results allows the rest of the research
community to validate and further research the results provided. This safeguard enforces data integrity
and holds developers accountable for the claims and conclusions put forth.
4. Privacy considerations. In some circumstances, the data employed in visualizations may retain sensitive
or personal information. Attributing the source of the data can help protect individuals' privacy and avoid
potential harm or misuse of their information.

It is important to note that if the data utilized in graphs or reports are not publicly available, permission must
be obtained from the source before using it in new research or publication. This would also require proper
attribution and citation to the source of the data.

Data source attribution is also closely tied to the principles of accessibility and inclusivity. By clearly stating the
sources of data, it enables people with different backgrounds and abilities to access and understand the
information presented.

Proper attribution of sources also builds trust. Without explicit citations and permissions in place, the data
scientist can be accused of plagiarism, whether this is done intentionally or not. Consider the use of AI in
education. Some instructors allow their students to use resources such as ChatGPT to assist them in their
writing and research. Similarly to citing textual references, these instructors might require their students to
include a statement on the use of AI, including what prompts they used and exactly what the AI or chatbot
responded. The student may then modify the responses as needed for their project. Other instructors disallow
the use of AI altogether and would consider it to be cheating if a student used this resource on an assignment.
406 8 • Ethics Throughout the Data Science Cycle

Questions of academic integrity abound, and similar ethical issues must also be considered when planning
and conducting a data science project.

Accessibility and Inclusivity

One of the ethical responsibilities of data scientists and researchers is to ensure that the data they present is
accessible and inclusive to all individuals regardless of their capabilities or experiences. This includes
considering the needs of individuals with disabilities, individuals from different artistic or linguistic
environments, and individuals with different levels of education or literacy. Indeed, incorporating universal
design principles when reporting results will aid not only those with different abilities, but every individual who
reads or views the report.

Universal design principles refer to a set of guidelines aimed at creating products, environments, and
systems that are accessible and usable by all people regardless of age, ability, or disability. The goal of
universal design is to ensure inclusivity and promote equal access, allowing everyone to participate in
everyday activities without additional adaptations or accommodations. In data science, this may involve
creating visualizations and reports that utilize accessible fonts, colors, and formats, and providing alternative
versions for individuals who may have difficulty accessing or understanding the data in its original form.
Barriers to accessibility and inclusivity include physical barriers, such as inaccessible visualizations for
individuals with visual impairments. Also, linguistic and cultural barriers may prevent people from outside the
researchers’ cultural group, or those with limited literacy and non-native speakers, from fully understanding
complex data visualizations and reports. By applying universal design principles, data scientists and
researchers can help mitigate these barriers and ensure that the presented data is accessible and inclusive to
a wide range of individuals.

In addition to differences of ability, there are also significant issues in the ability of some individuals to access
and use digital technologies because of socioeconomic differences. The digital divide refers to the gap
between those who have access to digital technologies, such as the internet and computers, and those who do
not. Factors such as geographic location, age, education level, and income level contribute to the digital divide,
which can lead to data inequality, where certain groups are underrepresented or excluded from data-driven
decision-making. Addressing the digital divide through investments in infrastructure (e.g., developing reliable
internet access in underserved areas), digital literacy education, and inclusive data collection (methods that do
not rely solely on participants having access to technology) will ultimately narrow this divide and foster greater
social and economic equity.

Last but not least, data scientists should be cognizant of the role that their field plays in opening up
opportunities to historically underrepresented and marginalized communities. The field of data science is
becoming more inclusive over time, with greater emphasis on diversity, equity, and inclusion (DEI). In recent
years, there has been a growing recognition of the need to increase diversity and inclusion in data science.
Efforts to address this imbalance include creating mentorship programs, supporting underrepresented groups
in STEM education, and promoting equitable hiring practices in tech companies. As the field evolves, there's a
concerted effort to welcome more women and people from underrepresented backgrounds into data science
roles.

Initiatives aimed at promoting representation in data science careers, addressing bias in data and algorithms,
and supporting equitable access to educational resources are increasingly common. By fostering a culture of
inclusion, data scientists can not only drive innovation but also ensure that the insights and technologies they
develop benefit all segments of society.

Data science is becoming a standard part of the educational landscape, reaching diverse learners and
providing pathways to employment in the field. The transition of data science from a specialized, highly
technical, and exclusive subject to one that can be approached by a wider audience helps to bridge gaps in
educational opportunities and fosters a more inclusive pipeline into data science careers. It also reflects the

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 8.3 • Ethics in Visualization and Reporting 407

increasing demand for data science skills in the workforce, encouraging broader adoption in varied
educational settings.
408 8 • Key Terms

Key Terms
anonymization act of removing personal identifying information from datasets and other forms of data to
make sensitive information usable for analysis without the risk of exposing personal information
anonymous data data that has been stripped of personally identifiable information (or never contained such
information in the first place)
autonomy in data science, the ideal that individuals maintain control over the decisions regarding the
collection and use of their data
confidentiality safeguarding of privacy and security of data by controlling access to it
cookies small data files from websites that are deposited on users’ hard disk to keep track of browsing and
search history and to collect information about potential interests to tailor advertisements and product
placement on websites
copyright protection under the law for original creative work
cross-validation comparison of the results of a model with different subsets of the data or with the entire
dataset by repeatedly breaking the data into training and testing sets and evaluating the model's
performance on different subsets of the data
data breach the act of data being stolen by a malicious third party
data governance protocols set of rules, policies, and procedures that enable precise control over data
access while ensuring that it is safeguarded
data privacy the assurance that individual data is collected, processed, and stored securely with respect for
individuals' rights and preferences
data retention how long personal data may be stored
data security steps taken to keep data secure from unauthorized access or manipulation
data sharing processes of allowing access to or transferring data from one entity (individual, organization,
or system) to another
data source attribution the practice of clearly identifying and acknowledging the sources employed in the
visualizations and reporting of data
data sovereignty laws that require data collected from a country’s citizens to be stored and processed within
its borders
digital divide gap between those who have access to digital technologies, such as the internet and
computers, and those who do not
encryption the process of converting sensitive or confidential data into a code in order to protect it from
unauthorized access or interception
ethics in data science responsible collection, analysis, use, and dissemination of data
explainable AI (XAI) set of processes, methodologies, and techniques designed to make artificial intelligence
(AI) models, particularly complex ones like deep learning models, more understandable and interpretable
to humans
fairness absence of bias in the models and algorithms used to process data
Family Educational Rights and Privacy Act (FERPA) legislation providing protections for student
educational records and defining certain rights for parents regarding their children’s records
hashing process of transforming data into a fixed-length value or string (called a hash), typically using an
algorithm called a hash function
Health Insurance Portability and Accountability Act (HIPAA) U.S. legislation requiring the safeguarding of
sensitive information related to patient health
informed consent the process of obtaining permission from a research subject indicating that they
understand the scope of collecting data
intellectual property original artistic works, trademarks and trade secrets, patents, and other
creative output
k-anonymization principle of ensuring that each record within a dataset is indistinguishable from at least k –
1 other records with respect to a specified set of identifying attributes or features

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 8 • Group Project 409

outlier detection identification of observations that are significantly different from the rest of the data
personally identifiable information (PII) information that directly and unambiguously identifies an
individual
pseudonymization act of replacing sensitive information in a dataset with artificial identifiers or codes while
still maintaining its usefulness for analysis
regulatory compliance officer (RCO) a trained individual responsible for confirming that a company or
organization follows the laws, regulations, and policies that rule its functions to avoid legal and financial
risks
transparency being open and honest about how data is collected, stored, and used
universal design principles set of guidelines aimed at creating products, environments, and systems that
are accessible and usable by all people regardless of age, ability, or disability

Group Project
Project A: Analysis of One-Year Temperatures
The World Wildlife Fund (WWF), the largest privately supported international conservation organization,
recently advertised for a data scientist to investigate temperature variations. After receiving applications from
ten highly qualified candidates, the organization selected four applicants and asked them to complete the
following project. Utilizing temperature data collected by the NOAA National Centers for Environmental
Information (NOAA, 2021), applicants were asked to create a graphical representation of the temperature
trend throughout the year 2020, using maximum, average, and minimum monthly temperatures. As an
organization committed to upholding ethical and professional standards, the World Wildlife Fund carefully
evaluated the submitted graphs and selected one successful candidate for the data scientist position. The
selected applicant was chosen based on their ability to present the data in a transparent manner, closely
adhering to ethical principles.

For your group assignment, please conduct a search on a trustworthy website for a dataset containing
temperature recordings for the year 2020 in your state. Specifically, gather the datasets for the maximum,
average, and minimum temperatures.

As a group, complete these six steps:

1. Discuss the ethical principles that should be applied in graphical presentation of temperature variation.
2. Determine the appropriate x-axis label and y-axis label and their units.
3. Come up with a meaningful graph title.
4. Identify the fundamental features that should be available in the graph.
5. Write a description explaining the temperature variation, comparing the minimum, average, and
maximum temperatures, and how this graph can be useful or not useful in predicting the temperatures on
any day of the next year.
6. Finally, produce the graph containing all the elements described in Steps 1 to 5.

Project B: Assess the Quality of the Food Services

The school cafeteria plays a crucial role in providing students with sustenance during their academic day.

The objective of this project is to obtain a comprehensive understanding of students’ opinions and suggestions
regarding the quality of food services provided in the cafeteria. The gathered information will be used to
enhance the food quality at the school, thereby potentially improving the academic performance of students.

Group 1 will be responsible for creating a questionnaire survey on the food services quality in the school
cafeteria.

Group 2 will be responsible for analyzing the data and visualizing the outcomes of the food service quality in
the school cafeteria.
410 8 • Group Project

Group 1: Questionnaire Survey

Group Formation: Each group will consist of two teams, with distinct roles:

• The first team will be responsible for creating a questionnaire survey regarding the food services in the
school cafeteria.
• The second team will analyze the survey questions based on ethical principles, specifically considering
privacy, data security, and data sharing practices as well as evaluating for bias and fairness.

Questionnaire Survey: The survey will focus on gathering feedback and opinions about the food services in the
school cafeteria. It should include questions that cover various aspects such as food quality, variety, pricing,
customer service, and overall satisfaction.

Ethical Considerations: The second team will carefully analyze each question in the survey, taking into account
ethical principles such as privacy, data security, and data sharing. They will also evaluate for bias and fairness
in the questions to ensure inclusivity and objectivity.

Modifications and Informed Consent: As a group, discuss any potential modifications that can be made to
improve the survey's effectiveness and ethical practices. Before distributing the survey, a detailed Informed
Consent document needs to be prepared, outlining the purpose of the survey, the use of the collected data,
and the participants' rights. This document will be required to be read and signed by all participants before
they can complete the survey.

Group 2: Data Visualization

Group Formation: Each group will consist of two teams, with distinct roles:

• The first team will be responsible for analyzing and reporting the outcomes from Group 1 by manipulating
graphs, tables, bar charts, and pie charts.
• The second team will analyze the visual object from the first team based on ethical principles.

Ethical Considerations: The second team will carefully analyze each visual object in the report, taking into
account ethical principles such as presentation accuracy, data source attribution, accessibility, and inclusivity.

Modifications and Conclusion: As a group, discuss any potential modifications that can be made to improve the
reported findings based on ethical practices. Before publishing the final report, a clear and unbiased
conclusion should summarize all aspects of the findings and review based on ethical principles to achieve the
objective of the project.

Project C: Using Data to Predict Ransomware Attacks

Ransomware attacks have become an increasingly worrisome challenge for organizations. A variety of
companies and government agencies monitor this trend. Go to a reputable analyst website, such as this
Comparitech publication (https://openstax.org/r/comparitech). Their primary objective is to compare the
frequency and severity of attacks across four major sectors: business, health care, government, and education.
A team of security experts gathers information from a variety of sources, such as news reports, government
agencies, and victim reports. The team's analysis reveals a concerning increase in ransomware attacks over the
past decade and huge spikes in the business sector in particular, sparking concerns about the effectiveness of
current cybersecurity measures in these industries.

Discuss the findings presented in the online Comparitech visual graphs (https://openstax.org/r/blog1) (or from
a similar data source, such as DNI government publication (https://openstax.org/r/dni)).

What can you conclude from these findings? Are ransomware attacks predictable? How should any outliers in
the data be handled? What are some reasonable options for policy makers who want to protect organizations
from attack? Research one to two specific examples of an organizational target of a ransomware attack to
support your case.

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 8 • Chapter Review 411

Chapter Review
1. Which option best explains the significance of informed consent during the data collection phase?
a. To ensure individuals are aware of the potential risks and benefits of the research
b. To bypass legal regulations and guidelines
c. To collect data without the knowledge of individuals
d. To speed up the data collection process

2. Who is responsible for obtaining informed consent from individuals or companies before collecting their
data?
a. Data analysts
b. Government agencies
c. Medical professionals
d. Data scientists

3. Which of the following is an important ethical principle to consider during the data collection phase?
a. Maximizing collected data
b. Minimizing informed consent
c. Ensuring secure storage and access protocols
d. Avoiding compliance with regulations and guidelines

4. What could be a serious consequence of a data security breach during the development process of a data
science project?
a. Unauthorized access to sensitive information
b. Alteration or destruction of data
c. Risk of legal issues
d. All of the above

5. How can organizations mitigate the risk of data breaches during the development process?
a. Have strong data security policies and protocols in place
b. Respond to data breaches in a timely manner
c. Only use publicly available data
d. Share data with third parties without permission

6. Which of the following are valid sources of data for a data science project? Select all that apply.
a. Public datasets
b. Private databases from unaffiliated sources
c. Open repositories such as Kaggle.com and OpenML
d. All of the above

7. What type of data can be shared in a data science project?

a. Quantitative and qualitative data only
b. Tabular, text-based, and image-based data only
c. Audio-based data only
d. Quantitative, qualitative, tabular, text-based, and audio-based data

8. Who should be given access to the data in a data science project?

a. Anyone who is directly involved in the project
b. Shareholders and customers only
c. Anyone who is directly involved in the project and has a legitimate need for the data
412 8 • Chapter Review

d. Anyone with a valid email address

9. Which department is responsible for handling regulatory compliance in an organization?

a. Human resources
b. Marketing
c. Legal and compliance teams
d. Manufacturing

10. What is the main purpose of considering fairness and equity in machine learning models?
a. To increase the accuracy of the model by avoiding bias
b. To avoid legal trouble
c. To improve the interpretability of the model
d. To focus on one group of data used in training

11. A new social media platform is looking for ways to improve its content-delivery algorithm so that it
appeals to a broader audience. Currently, the platform is being used primarily by college-aged students.
Which of these datasets would be the most appropriate data to collect and analyze to improve the
algorithm and reduce potential bias in the content-delivery model?
a. Dataset 1, consisting of all the past browsing data on the platform
b. Dataset 2, the results of an extensive survey of people from various backgrounds and demographic
segments who may or may not be familiar with the new social media platform
c. Dataset 3, the results of an internal company questionnaire

12. What type of data would be considered an outlier in machine learning models?
a. Data points that are well-represented in the training set
b. Data points that are rare or abnormal in comparison to the rest of the data
c. Data points that are equally distributed among all classes
d. Data points that are consistently labeled incorrectly

13. Why is it important to monitor and regularly test algorithms for any potential bias?
a. To ensure models are not overfitting
b. To maintain the accuracy of the model
c. To uphold fairness and equity in the decision-making process
d. To avoid legal consequences

14. The admissions team of a large university would like to conduct research on which factors contribute the
most to student success, thereby improving their selection process for new students. The dataset that
they plan to use has numerical features such as high school GPA and scores on standardized tests as well
as categorical features such as name, address, email address, and whether they played sports or did other
extracurricular activities. The analysis of the data will be done by a team that involves student workers.
Which of these features should be anonymized before the student workers can get to work?
a. Name, address, and email address
b. High school GPA and scores on standardized tests
c. Sports and extracurricular activities
d. None of the data should be anonymized

15. In what situation can data be anonymized even if it falls under intellectual property rights?
a. When the individual has given consent for anonymization
b. When the data is used for research purposes
c. When there is a potential threat to national security

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 8 • Chapter Review 413

d. When the data will be used for marketing purposes

16. Data source attribution promotes trust and transparency by:

a. Identifying potential errors and biases in the data
b. Allowing others to replicate the results
c. Protecting the privacy and dignity of individuals
d. All of the above

17. Applying universal design principles in data visualization and data source attribution helps ensure that
people in which group are able to view and use the data?
a. People with visual impairments
b. People with cognitive impairments
c. People with auditory impairments
d. Any person who will use the data

18. What is the term used for properly crediting and acknowledging the sources of data in data science and
research?
a. Data attribution
b. Data manipulation
c. Data accuracy
d. Data extraction

19. What is one ethical responsibility of data scientists and researchers when presenting data?
a. Maximizing profits
b. Manipulating data to fit a desired narrative
c. Ensuring accessibility and inclusivity
d. Following the latest trends in data visualization techniques

20. There was a growing concern at the Environmental and Agriculture Department about the rising levels of
CO₂ in the atmosphere. It was clear that human activities, especially the burning of fossil fuels, were the
primary cause of this increase. The department assigned a team of data scientists to research the potential
consequences of climate patterns in the United States. They studied the trends of CO₂ emissions over the
years and noticed a significant uptick in recent times. The team simulated various scenarios using climate
models and predicted that if the current trend continues, there will be disastrous consequences for the
climate. The four graphs displayed in Figure 8.11 depict the identical dataset from four different
researchers. Out of the four graphs, which one accurately represents the CO₂ data without any type of
distortion or misrepresentation?
414 8 • Critical Thinking

Figure 8.11 Source: Hannah Ritchie, Max Roser and Pablo Rosado (2020) - "CO₂ and Greenhouse Gas Emissions." Published online
at OurWorldInData.org. Retrieved from: 'https://ourworldindata.org/co2-and-greenhouse-gas-emissions' [Online Resource]

a. Graph A
b. Graph B
c. Graph C
d. Graph D

Critical Thinking
1. Why is it important to establish infrastructure management and protocols for data sharing?

2. What is the purpose of anonymizing or pseudonymizing data in a data science project?

3. How does data validation contribute to ethical data usage?

References
Berk, R., Heidari, H., Jabbari, S., Kearns, M., & Roth, A. (2021). Fairness in criminal justice risk assessments: The
state of the art. Sociological Methods & Research, 50(1), 3-44. https://doi.org/10.1177/0049124118782533

NOAA National Centers for Environmental Information. (2021). State of the climate: Global climate report for
annual 2020. https://www.ncdc.noaa.gov/sotc/global/202013

Nordgren, A. (2023). Artificial intelligence and climate change: Ethical issues. Journal of Information,
Communication, and Ethics in Society, 21(1), 1-15. https://doi.org/10.1108/JICES-11-2021-0106

U.S. House of Representatives, Committee on Oversight and Government Reform. (2018). Majority staff report:
The Equifax data breach. https://oversight.house.gov/wp-content/uploads/2018/12/Equifax-Report.pdf.

Access for free at openstax.org

 9
Visualizing Data

Figure 9.1 Data visualization techniques can involve collecting and analyzing geospatial data, such as measurements collected by the
National Park Service during the High-Efficiency Trail Assessment Process (HETAP). (credit: modification of work "Trail Accessibility
Assessments" by GlacierNPS/Flickr, Public Domain)

Chapter Outline
9.1 Encoding Univariate Data
9.2 Encoding Data That Change Over Time
9.3 Graphing Probability Distributions
9.4 Geospatial and Heatmap Data Visualization Using Python
9.5 Multivariate and Network Data Visualization Using Python

Introduction
Data visualization serves as an effective strategy for detecting patterns, trends, and relationships within
complex datasets. By representing data graphically, analysts can deduce relationships, dependencies, and
outlier behaviors that might otherwise remain hidden in the raw numbers or tables. This visual exploration not
only aids in understanding the underlying structure of the data but also helps to detect trends and
correlations and leads data scientists to more informed decision-making processes.

Data visualization can enhance communication and comprehension across diverse audiences, including
decision-makers in organizations, clients, and fellow data scientists. Through intuitive charts, graphs, and
interactive dashboards, complex insights can be conveyed in a clear, accessible, and interactive manner.
Effective data visualization transforms raw data into easier-to-understand graphical representations, which
then helps to facilitate and share insights into analytical conclusions. A data scientist can help generate data
presentations for management teams or other decision-makers, and these visualizations serve as a tool to aid
and support decision-making.

In addition, data visualizations are instrumental in examining models, evaluating hypotheses, and refining
analytical methodologies. By visually inspecting model outputs, data scientists can assess the accuracy and
robustness of predictive algorithms, identify areas for improvement, and iteratively refine and improve their
models. Visualization techniques such as histogram, time series charts, heatmaps, scatterplots, and geospatial
maps offer important insights into model performance and predictive ability, which allows data scientists to
416 9 • Visualizing Data

refine and improve models with the result of improved predictive accuracy and reliability. Data visualization is
a key component of the data science lifecycle and is an important tool used by data scientists and researchers.

Throughout this text we have discussed the concept of data visualization and have used technology (primarily
Python) to help generate appropriate visual output such as graphs, charts, and maps. In Descriptive Statistics:
Statistical Measurements and Probability Distributions, we introduced graphs of probability distributions such
as binomial and normal distributions. Then, in Inferential Statistics and Regression Analysis, we introduced
and worked with scatterplots for bivariate data. In Time and Series Forecasting, methods to visualize time
series data and trend curves were reviewed. In this chapter, we review some of the basic visualization tools and
extend the discussion to more advanced techniques such as heatmaps and visualizing geospatial and three-
dimensional data. Reporting Results will provide strategies for including data visualization in executive reports
and executive summaries.

In this chapter, we will review the basic techniques for data visualization and provide more detail on creating
line charts and trend curves, with and without Python. We also explore techniques such as geospatial and
multivariate data analysis that can uncover hidden dependencies or hidden relationships that are critical to
researchers, data scientists, and statisticians.

9.1 Encoding Univariate Data

Learning Outcomes
By the end of this section, you should be able to:
• 9.1.1 Visualize data with properly labeled boxplots, histograms, and Pareto charts.
• 9.1.2 Use Python to generate various data visualizations for univariate data.

We’ve seen that data may originate from surveys, experiments, polls, questionnaires, sensors, or other
sources. Data may be represented as numeric values, such as age or salary, or as categories, such as hair color,
political affiliation, etc. Once data is collected and organized, a data scientist is interested in creating various
visualizations, graphs, and charts to facilitate communication and assist in detecting trends and patterns.

Encoding text involves converting the text into a numerical representation for machine learning algorithms to
process (see Data Cleaning and Preprocessing). Univariate data includes observations or measurements on a
single characteristic or attribute, and the data need to be converted in a structured format that is suitable for
analysis and visualization. Bivariate data refers to data collected on two (possibly related) variables such as
“years of experience” and “salary.” The data visualization method chosen will depend on whether the data is
univariate or bivariate, as discussed later in the chapter. For example, boxplots might be used to graph
univariate data, whereas a scatterplot might be used to graph bivariate data.

Univariate data can be visualized in many ways, including as bar graphs (or bar charts). Bar graphs present
categorical data in a summarized form based on frequency or relative frequency. For example, a college
administrator might be interested in creating a bar chart to show the geographic diversity of students
enrolling in the college during a certain semester.

In this section, we discuss three commonly used visualization methods—boxplots, histograms, and Pareto
charts.

Boxplots
A boxplot or box-and-whisker plot is a graph used to display a distribution of a dataset based on the
quartiles, minimum, and maximum of the data. This is called the five-number summary, and thus a boxplot
displays the minimum, (first quartile), median, (third quartile), and the maximum of a dataset. Note
that a boxplot can be created using a horizontal format or vertical format. A boxplot can also be created with
multiple plots, and this is helpful to compare two or more variables side by side. A boxplot is also useful to
identify outliers and investigate skewness of a dataset.

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 9.1 • Encoding Univariate Data 417

For example, a human resources administrator might want to compare salaries for men versus women
employees and thus create two side-by-side boxplots showing the distribution of men’s salaries vs. women’s
salaries at the company. An example of a side-by-side boxplot created using Python appears in Using Python
to Create Boxplots.

The steps needed to create a horizontal boxplot are given in the following list; keep in mind that typically we
use a tool such as Python or Excel to create these boxplots.

1. Create a horizontal scale that extends from the minimum to the maximum of the dataset.
2. Draw a rectangle above the numerical scale where the left side of the rectangle is placed at the first
quartile of the dataset and the right side of the triangle is placed at the third quartile of the dataset.
3. Draw a vertical line within the rectangle located at the median.
4. Draw a whisker to the left extending from the rectangle to the location of the minimum. Also, draw a
whisker to the right extending from the rectangle to the location of the maximum.
5. An optional step is to plot outliers on the boxplot either to the left of the left whisker or to the right of the
right whisker. (See Descriptive Statistics: Statistical Measurements and Probability Distributions for a
further explanation regarding identification of outliers). Typically, an outlier is plotted using an asterisk or
other symbol on the boxplot. A boxplot that includes outliers is sometimes referred to as a modified
boxplot.

Note that boxplots can also be created in a vertical format; an example of a vertical boxplot created using
Python is shown in Example 9.1.

Boxplots provide important information to the data scientist to assist with identifying the shape of the
distribution for a dataset. After creating the boxplot, the researcher can visualize the distribution to identify its
shape, whether there are outliers, and if any skewness is present.

The following guidelines may be useful in determining the shape of a distribution in a boxplot:

• Variability: Recall that the length of the box represents the interquartile range, IQR. Both the IQR and the
length of the whiskers can provide information about the spread and variability of the data. A narrower
box and shorter whiskers indicate lower variability, while a wider box and longer whiskers indicate higher
variability.
• Outliers: Boxplots can provide a visual representation of outliers in the data. Outliers are data points that
can be plotted outside the whiskers of the boxplot. Identifying outliers can provide insights into the tails of
the distribution and help determine whether the distribution is skewed.
• Skewness: Boxplots can help identify skewness in the distribution. Recall from Collecting and Preparing
Data that skewness refers to the lack of symmetry in a distribution of data. If one whisker (either the left
or right whisker) is longer than the other, it indicates skewness toward that side. For instance, if the left
whisker is longer, the distribution may be left-skewed, whereas if the right whisker is longer, the
distribution may be right-skewed.
• Symmetry: The symmetry of the distribution can be determined by examining the position of the median
line (the line inside the rectangle). If the median line is closer to one end of the box, the distribution may
be skewed in that direction. If the median line is positioned close to the center of the box, the distribution
is likely symmetric.

Using Python to Create Boxplots

To help with data visualization, Python includes many built-in graphing capabilities in a package called
Matplotlib (https://openstax.org/r/matplotlib1), which we first introduced in Python Basics for Data Science.

Matplotlib is a library containing a variety of plotting routines used for creating high-quality visualizations
and graphs to generate visualizations and plots for data exploration, analysis, and presentation. Matplotlib
contains functions such as bar, plot, boxplot, and scatter that can be used to generate bar charts, time
418 9 • Visualizing Data

series graphs, boxplots, and scatterplots, respectively. We’ve already seen how this package is used to
generate a variety of visualizations, including scatterplots (in Inferential Statistics and Regression Analysis),
time series graphs (in Time and Series Forecasting, and clustering results (in Decision-Making Using Machine
Learning Basics). Here we’ll show how it can be used to create boxplots, histograms, and Pareto charts.

The following Python command will import this library and label this as plt in the Python code:

import matplotlib.pyplot as plt

IMPORT COMMAND

The import commands allow the user to create a shortened reference to the command, so in the preceding
example, the shortened reference plt can be used to refer to the Matplotlib package.

Once the import command is executed, a boxplot can be created in Python using the following syntax:

plt.boxplot([minimum, q1, median, q3, maximum], vert=False, labels = [‘specific

label’], widths = 0.1)

The parameter vert controls whether the boxplot is to be displayed in vertical format or horizontal format.

The parameter labels specifies a label to be placed next to the boxplot.

The parameter widths specifies the width of the rectangle.

Consider a human resources manager who collects the following salary data for a sample of employees at a
company (data in US dollars):

42000, 43500, 47900, 52375, 54000, 56125, 58350, 62429, 65000, 71325, 79428, 85984, 92000, 101860, 119432,
139450, 140000

The following is the five-number summary for this dataset and the corresponding boxplot showing the
distribution of salaries at a company (refer to Descriptive Statistics: Statistical Measurements and Probability
Distributions for details on how to calculate the median and quartiles of a dataset):

Five-number summary for salaries at a company:

The following Python code will generate the boxplot of salaries in a horizontal format.

PYTHON CODE

# import matplotlib

import matplotlib.pyplot as plt

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 9.1 • Encoding Univariate Data 419

import matplotlib.ticker as ticker

# Given values for the five-number summary

minimum = 42000
q1 = 54000
median = 65000
q3 = 92000
maximum = 140000
# Define a function to format the ticks with commas as thousands separators
def format_ticks(value, tick_number):
return f'{value:,.0f}'

# Create a boxplot using the given values

plt.boxplot([[minimum, q1, median, q3, maximum]], vert=False, labels=['Salaries'],
widths=0.1)

# Add labels and title

plt.xlabel('Salaries of Employees at ABC Corporation')
plt.title('Boxplot Showing Distribution of Salaries ($)')

# Apply the custom formatter to the x-axis

plt.gca().xaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))

# Show the plot

plt.show()

The resulting output will look like this:

Notice in the boxplot above the left edge and right edge of the rectangle represent the first quartile and third
420 9 • Visualizing Data

quartile, respectively. Recall from Measurements of Position that the interquartile range (IQR) is calculated as
the third quartile less the first quartile, and thus the IQR is represented by the width of the rectangle shown in
the boxplot. In this example, the first quartile is $54,000 and the third quartile is $92,000, and the IQR is thus
, which is $38,000.The vertical line shown within the rectangle indicates the median, and in
this example, the median salary is $65,000. Finally, the whisker on the left side of the boxplot indicates the
minimum of the dataset and the whisker on the right side of the boxplot represents the maximum of the
dataset. In this example, the minimum salary at the company is $42,000 and the maximum salary is $140,000.

Notice from the boxplot that the vertical line within the box is not centered within the rectangle; this indicates
that the distribution is not symmetric. Also, notice that the whisker on the right side of the rectangle that
extends from to the maximum is longer than the whisker on the left side of the rectangle that extends
from to the minimum; this gives an indication of a skewed distribution (right-skew).

Example 9.1 provides an example of this, using the same Python command to generate a boxplot in a vertical
format.

EXAMPLE 9.1

Problem

Create Python code to generate a boxplot in a vertical format for ages of Major League baseball players
based on the following dataset: SOCR-small.csv (https://openstax.org/r/socr), provided in Table 9.1. (This
dataset was initially introduced in What Are Data and Data Science?.)

Height Weight Age

Name Team Position
(Inches) (Pounds) (Years)
Paul_McAnulty SD Outfielder 70 220 26.01
Terrmel_Sledge SD Outfielder 72 185 29.95
Jack_Cust SD Outfielder 73 231 28.12
Jose_Cruz_Jr. SD Outfielder 72 210 32.87
Russell_Branyan SD Outfielder 75 195 31.2
Mike_Cameron SD Outfielder 74 200 34.14
Brian_Giles SD Outfielder 70 205 36.11
Mike_Thompson SD Pitcher 76 200 26.31
Clay_Hensley SD Pitcher 71 190 27.50
Chris_Young SD Pitcher 82 250 27.77
Greg_Maddux SD Pitcher 72 185 40.88
Jake_Peavy SD Pitcher 73 180 25.75

Table 9.1 Baseball Player Dataset (SOCR-small.csv)

source: http://wiki.stat.ucla.edu/socr/index.php/SOCR_Data_MLB_HeightsWeights

Solution

Here is the Python code to generate a vertical boxplot for the ages of a sample of baseball players. (Note: In
order to generate a boxplot using a vertical format, set the parameter vert to be TRUE.)

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 9.1 • Encoding Univariate Data 421

PYTHON CODE

import matplotlib.pyplot as plt

# Sample data
ages = [26.01, 29.95, 28.12, 32.87, 31.2, 34.14, 36.11, 26.31, 27.5, 27.77,
40.88, 25.75]

# Creating the boxplot

plt.boxplot(ages, vert="TRUE")

# Adding title and labels

plt.title('Vertical Boxplot for Ages of Major League Baseball Players')
plt.ylabel('Ages')

# Display the plot

plt.show()

The resulting output will look like this:

Notice in the boxplot, the horizontal line representing the median is not centered within the rectangle,
which indicates the distribution is not symmetric. Also, notice the whisker running vertically from the top of
the rectangle is longer than the whisker running vertically from the bottom of the rectangle, and this gives
an indication of a skewed distribution (right-skew).

The following example illustrates the generation of a side-by-side boxplot using Python.
422 9 • Visualizing Data

EXAMPLE 9.2

Problem

A real estate agent would like to compare the distribution of home prices in San Francisco, California,
versus San Jose, California. The agent collects data for a sample of recently sold homes as follows (housing
prices are in U.S. $1000s).

San Francisco Housing Prices:

1250, 1050, 972, 1479, 1550, 1000, 1499, 1140, 1388, 1050, 1465

San Jose Housing Prices:

615, 712, 879, 992, 1125, 1300, 1305, 1322, 1498, 1510, 1623

Solution

The Python code in this example uses the boxplot routine, which is part of the Matplotlib library:

PYTHON CODE

import matplotlib.pyplot as plt

import matplotlib.ticker as ticker

# Housing prices for two cities (data in thousands)

SanFran_prices = [1250, 1050, 972, 1479, 1550, 1000, 1499, 1140, 1388, 1050,
1465]
SanJose_prices = [615, 712, 879, 992, 1125, 1300, 1305, 1322, 1498, 1510, 1623]

# Put data into an array

home_prices = [SanFran_prices, SanJose_prices]

# Create the figure and axis

fig, ax = plt.subplots()

# Create the boxplot using boxplot routine

ax.boxplot(home_prices, labels=['San Francisco Home Prices', 'San Jose Home
Prices'])

# Add titles and labels

plt.title('Side-by-Side Boxplots Comparing Housing Prices for San Francisco and
San Jose')
plt.ylabel('Home Prices (in Thousands)')

# Define a function to format the ticks for the y-axis to include dollar signs
def format_ticks(value, tick_number):
return f'${value:,.0f}'

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 9.1 • Encoding Univariate Data 423

# Apply the custom formatter to the y-axis

ax.yaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))
ax.set_ylabel('Home Prices (in Thousands)')

# Show the plot

plt.show()

The resulting output will look like this:

Notice in the boxplot for San Franscico housing prices, the distribution appears symmetric, and the median
housing price appears to be approximately $1,250. The median home price for San Jose appears to be
approximately $1,200. The boxplot for San Jose home prices indicates more dispersion as compared to the
boxplot for San Francisco home prices.

Histograms
A histogram is a graphical representation of the distribution of numerical data. Histograms are particularly
useful for displaying the distribution of continuous data; they provide the visualization of a frequency (or
relative frequency) distribution table.

For example, Figure 9.2 displays the distribution of heights (in inches to the nearest half-inch) of 100
semiprofessional male soccer players. In this histogram, heights are plotted on the horizontal axis and relative
frequency of occurrence is posted on the vertical axis. Notice the tallest bar in the histogram corresponds to
heights between 65.95 and 67.95 inches.
424 9 • Visualizing Data

Figure 9.2 Histogram Displaying the Distribution of Heights (in inches to the nearest half-inch) of 100 Male Semiprofessional Soccer
Players

Histograms are widely used in exploratory data analysis and descriptive statistics to gain insights into the
distribution of numerical data, identify patterns, detect outliers, and make comparisons between different
datasets.

A histogram is similar to a bar chart except that a histogram will not have any gaps between the bars whereas
a bar chart typically has gaps between the bars. A histogram is constructed as a series of continuous intervals
where the height of each bar represents a frequency or count of the number of data points falling within each
interval. The vertical axis in a histogram is typically frequency (count) or relative frequency. and the horizontal
axis is based on specific intervals for the data (called bins).

The range of values in the dataset is divided into intervals, also known as bins. These bins are usually of equal
width and are created after an examination of the minimum and maximum of a dataset. There is no standard
rule as to how many bins should be used, but a rule of thumb is to set up the number of bins to approximate
the square root of the number of data points. For example, if there are 500 data values, then a researcher
might decide to use approximately 22 bins to organize the data. Generally, the larger the dataset, the more
bins are employed. A data scientist should experiment with different numbers of bins and then determine if
the resulting histogram provides a reasonable visualization to represent the distribution of the variable.

The width of each bin can be determined using a simple formula based on the maximum and minimum of the
dataset:

Like the boxplot, a histogram can provide a visual summary of the distribution of the data, including
information about central tendency, spread, skewness, and presence of outliers.

The shape of a histogram can provide characteristics of the underlying data distribution. If the histogram
shows the heights of bars where the tallest bar is in the center of the histogram and the bars decrease in
height to the left and right of center, this is an indication of a bell-shaped distribution—also called a normal
distribution (see Figure 9.3).

If the histogram shows taller bars on the left side or taller bars on the right side, this is indicative of a skewed
distribution. Taller bars on the left side implies a longer tail on the right side of the histogram, which then
indicates a skewed right distribution, whereas taller bars on the right side of the histogram implies a longer
tail on the left side of the histogram, which then indicates a skewed left distribution.

Examples of skewed distributions are shown in Figure 9.4 and Figure 9.5.

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 9.1 • Encoding Univariate Data 425

Figure 9.3 Bell-Shaped Histogram

Figure 9.4 Skewed Left Histogram

Figure 9.5 Skewed Right Histogram

EXPLORING FURTHER

Determining a Skewed or Symmetric Distribution with the Mean and Median

Another method to determine skewed versus bell-shaped (symmetric) distributions is through the use of
the mean and median. In a symmetric distribution, we expect the mean and median to be approximately
the same. In a right skewed distribution, the mean is typically greater than the median. In a left skewed
distribution, the mean is typically less than the median. This Briefed by Data website (https://openstax.org/
r/briefedbydata) provides animations and more detail on shapes of distributions, including examples of
skewed distributions.

A histogram with multiple peaks is indicative of a bimodal or multimodal distribution—which indicates the
possibility of subpopulations within the dataset.

A histogram showing bars that are all at the same approximate height is indicative of a uniform distribution,
where the data points are evenly distributed across the range of values.
426 9 • Visualizing Data

To create a histogram, follow these steps:

1. Decide on the number of bins.

2. Calculate the width of each bin.
3. Set up a frequency distribution table with two columns: the first column shows the interval for each bin
and the second column is the frequency for that interval, which is the count of the number of data values
that fall within the given interval for each row in the table.
4. Create the histogram by plotting the bin intervals on the x-axis and creating bars whose heights are
determined by the frequency for each row in the table.

Using Python to Create Histograms

Typically, histograms are generated using some form of technology. Python includes a function called hist()
as part of the Matplotlib library to generate histograms, as demonstrated in Example 9.3.

EXAMPLE 9.3

Problem

A corporate manager is analyzing the following monthly sales data for 30 salespeople (with sales amounts
in U.S. dollars):

4969, 4092, 2277, 4381, 3675, 6134, 4490, 6381, 6849, 3134, 7174, 2809, 6057, 7501, 4745, 3415, 2174, 4570,
5957, 5999, 3452, 3390, 3872, 4491, 4670, 5288, 5210, 5934, 6832, 4933

Generate a histogram using Python for this data and comment on the shape of the distribution. Use 5 bins
for the histogram.

Solution

The function hist(), which is part of the Matplotlib library, can be used to generate the histogram.

The Python program uses the plot.hist() function, and the data array is specified as well as the number
of bins.

PYTHON CODE

import matplotlib.pyplot as plt

import matplotlib.ticker as ticker

# Define a function to format the ticks with commas as thousands separators

def format_ticks(value, tick_number):
return f'{value:,.0f}'

# Dataset of sales amounts

sales = [4969, 4092, 2277, 4381, 3675, 6134, 4490, 6381, 6849, 3134, 7174, 2809,
6057, 7501, 4745, 3415, 2174, 4570, 5957, 5999, 3452, 3390, 3872, 4491, 4670,
5288, 5210, 5934, 6832, 4933]

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 9.1 • Encoding Univariate Data 427

# Create histogram
# specify 5 bins to be used when creating the histogram
plt.hist(sales, bins=5, color='blue', edgecolor='black')

# Add labels and title

plt.xlabel('Sales Amounts ($)')
plt.ylabel('Frequency')
plt.title('Histogram of Sales ')

# Display the histogram

plt.show()

The resulting output will look like this:

Notice that the shape of the histogram appears bell-shaped and symmetric, in that the tallest bar is in the
center of the histogram and the bars decrease in height to the left and right of center.

Pareto Charts
A Pareto chart is a bar graph for categorical data where the taller bars are on the left side of the chart and the
bars are placed in a descending height from the left side of the chart to the right side of the chart.

A Pareto chart is unique in that it combines both bar and line graphs to represent data in descending order of
frequency or importance, along with the cumulative percentage of the total. The chart is named after Vilfredo
Pareto, an Italian economist who identified the 80/20 rule, which states that roughly 80% of effects come from
20% of causes. This type of chart is commonly used in quality improvement efforts where a researcher would
like to quickly identify the major contributors to a problem.
428 9 • Visualizing Data

When creating a Pareto chart, two vertical scales are typically employed. The left vertical scale is based on
frequency, whereas the right vertical scale is based on cumulative percentage. The left vertical scale
corresponds to the bar graph and the bars are then oriented in descending order according to frequency, so
the height of the bars will decrease from left to right. The right vertical scale is used to show cumulative
frequency for the various categories and corresponds to the line chart on the graph. The line chart allows the
reader to quickly determine which categories contribute significantly to the overall percentage. For example,
the line chart makes it easier to determine which categories make up 80% of the cumulative frequency, as
shown in Example 9.4.

EXAMPLE 9.4

Problem

A manufacturing engineer is interested in analyzing a high defect level on a smartphone manufacturing line
and collects the following defect data over a one-month period (see Table 9.2).

Failure Category Frequency (Number of

Defects)
Cracked screen 1348
Power button nonfunctional 739
Scratches on case 1543
Does not charge 1410
Volume controls nonfunctional 595

Table 9.2 Smartphone Defect Data

Create a Pareto chart for these failure categories using Python.

Solution

We can use pandas (https://openstax.org/r/pydata1) to create a DataFrame to store the failure categories
and number of defects. Then we will calculate the cumulative frequency percentages for display on the
Pareto chart.

The DataFrame is sorted in descending order of number of defects. The cumulative percentage is calculated
using the Python cusum() function.

The reference to ax1 is the primary y-axis for frequency (i.e., left-hand y-axis). The reference to ax2 is the
y-axis, which will plot the cumulative frequency (right-hand y-axis). The reference to the twinx function is a
method in matplotlib that allows the two y-axis scales to share the same x-axis.

PYTHON CODE

import pandas as pd
import matplotlib.pyplot as plt

# Manufacturing data results for one-month time period

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 9.1 • Encoding Univariate Data 429

data = {
'Failure_Category': ['Cracked Screen', 'Power Button', 'Scratches', 'Does Not
Charge', 'Volume Controls'],
'Frequency': [1348, 739, 1543, 1410, 595]
}

# Create a DataFrame from the data

df = pd.DataFrame(data)

# Sort the DataFrame in descending order based on the frequency

df_sorted = df.sort_values(by='Frequency', ascending=False)

# Calculate the cumulative percentage

df_sorted['Cumulative Percentage'] = (df_sorted['Frequency'].cumsum() /
df_sorted['Frequency'].sum()) * 100

# Create the Pareto chart

fig, ax1 = plt.subplots()

# Plot the bars in descending order

ax1.bar(df_sorted['Failure_Category'], df_sorted['Frequency'])
ax1.set_ylabel('Frequency')

# Plot the cumulative frequency line chart

ax2 = ax1.twinx()
ax2.plot(df_sorted['Failure_Category'], df_sorted['Cumulative Percentage'],
color='blue', marker='o')
ax2.set_ylabel('Cumulative Percentage (%)')

# Set x-axis labels

ax1.set_xticklabels(df_sorted['Failure_Category'], rotation=45, ha='right')

# Title
plt.title('Pareto Chart of Smartphone Manufacturing Defects')

# Show the plot

plt.show()

The resulting output will look like this:

430 9 • Visualizing Data

Notice in the Pareto output chart that the leftmost three bars account for approximately 75% of the overall
defect level, so a quality engineer can quickly determine that the three categories of “Scratches,” “Does Not
Charge,” and “Cracked Screen” account for the majority of the defects and would then be the defects to
focus on for quality improvement efforts.

According to the Pareto chart that is created, the three defect categories of “Scratches,” “Does Not Charge,”
and “Cracked Screen” are major contributors to the defect level and should be investigated with higher
priority. The two defect categories of “Power Button” and “Volume Controls” are not major contributors and
should be investigated with lower priority.

9.2 Encoding Data That Change Over Time

Learning Outcomes
By the end of this section, you should be able to:
• 9.2.1 Create and interpret labeled graphs to visually identify trends in data over time.
• 9.2.2 Use Python to generate various data visualizations for time series data.

Researchers are frequently interested in analyzing and interpreting data over time. Recall from Time and
Series Forecasting that any set of data that consists of numerical measurements of the same variable collected
and organized according to regular time intervals may be regarded as time series data. A time series graph
allows data scientists to visually identify trends in data over time. For example, a college administrator is very
interested in tracking enrollment data from semester to semester. A marketing manager is interested in
tracking quarterly revenue for a business. An investor might be interested in tracking stock prices on a
monthly basis.

In many cases, a time series graph can reveal seasonal patterns to cycles, which is important information to

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 9.2 • Encoding Data That Change Over Time 431

help guide many business decisions, such as planning marketing campaigns or setting optimal inventory
levels. Time series graphs also provide important data for forecasting methods, which attempts to predict
future trends based on past data.

Refer to Examples of Time Series Data for the basics of visualizing time series data in Excel and Python. The
Trend Curve and Trend-Cycle Component explores visualization of a trend curve. Here we’ll explore line charts,
trend curves, and the use of Python for time series data visualization in more detail.

Line Charts and Trend Curves

A time series graph is used in many fields such as finance, health care, economics, etc. to visualize data
measurements over time. To construct a time series graph, the horizontal axis is used to plot the time
increments, and the vertical axis is used to plot the values of the variable that we are measuring, such as
revenue, enrollment, inventory level, etc. By doing this, we make each point on the graph correspond to a
point in time and a measured quantity. The points on the graph are typically connected by straight lines in the
order in which they occur. Once the chart is created, a researcher can identify trends or patterns in the data to
help guide decision-making.

EXAMPLE 9.5

Problem

The following data plots the enrollment at a community college over an eight-year time period. Create a
times series graph of the data and comment on any trends (Table 9.3).

Year Enrollment
1 8641
2 9105
3 9361
4 9895
5 9230
6 8734
7 8104
8 7743

Table 9.3 Community

College Enrollment

Solution

To create a time series graph for this dataset, start off by creating the horizontal axis by plotting the time
increments, from years 1 to 8. For the vertical axis, used a numeric scale extending from 4,000 to 12,000
since this covers the span of the numeric enrollment data.

Then for each row in the table, plot the corresponding point on the graph. By doing this, we make
each point on the graph correspond to a point in time and a measured quantity. For example, the first row
in the table shows the datapoint of (1, 8641). To plot this point, identify the location that corresponds
to Year 1 on the horizontal axis and an enrollment value of 8641 on the vertical axis. At the intersection of
the horizontal location and vertical location, plot a single point to represent this data value. Repeat
this process for each row in the table. Since there are eight rows in the table, we expect to see eight points
on the time series graph. Finally, the points on the graph are typically connected by straight lines in the
432 9 • Visualizing Data

order in which they occur (see the Python output from Example 9.6).

Using Python for Times Series Data Visualization

Data visualization is a very important part of data science, and Python has many built-in graphing capabilities
through a package called matplotlib. To import this package into a Python program, use the command:

import matplotlib.pyplot as plt

Matplotlib contains functions such as plot that can be used to generate time series graphs.

After defining the data to be graphed, the Python function plt.plot(x, y) can be used to generate
the time series chart.

EXAMPLE 9.6

Problem

Use the plot function in Python to create a time series graph for the dataset shown in Example 9.5.

Solution

In the following Python code, note that the plt.plot with marker specifies that points should be plotted at
the various points. In addition, plt.ylim specifies the range for the y-axis.

PYTHON CODE

# import the matplotlib library

import matplotlib.pyplot as plt
import matplotlib.ticker as ticker

# Define the x-data

x = [1, 2, 3, 4, 5, 6, 7, 8]

# Define the y-data

y = [8641, 9105, 9361, 9895, 9230, 8734, 8104, 7743]

# Use the plot function to generate a time series graph

plt.plot(x, y, marker='o', linestyle='-')

# Set the scale for the y-axis

plt.ylim(6000, 11000) # This sets the y-axis range from 6000 to 11000

# Define a function to format the ticks with commas as thousands separators

def format_ticks(value, tick_number):
return f'{value:,.0f}'

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 9.2 • Encoding Data That Change Over Time 433

# Apply the custom formatter to the y-axis

plt.gca().yaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))

# Add labels to the x and y axes by using xlabel and ylabel functions
plt.xlabel("Year")
plt.ylabel("Enrollment")

# Add a title using the title function

plt.title("Enrollment at a Community College")

# Show the plot

plt.show()

The resulting output will look like this:

The graph indicates that the enrollment gradually increased over years 1 to 4 but then began to
decrease from years 4 to 8.

Guidelines for Creating Effective Visualizations

You have likely come across poorly constructed graphs that are difficult to interpret or possibly misleading in
some way. However, if you follow certain guidelines when creating your visualizations, you will be sure your
visualizations are effective and represent the data fairly.

The first rule is to ensure your graph or chart is clear and easy to understand. You may be familiar with the
type of data collected, but your audience may not be. Provide a title and label each axis, including units where
appropriate. Provide a data source where appropriate. Use scales for the axes and avoid distortion (i.e., don’t
434 9 • Visualizing Data

intentionally adjust the scale to produce a desired effect in the graph).

The use of colors to differentiate data can be an important part of graphs and displays. Overall, the use of
color can make the visualization more appealing and engaging for the viewer. However, there are some
important things to keep in mind when using color. Be sure to apply color consistently to represent the same
categories. Ensure that there is contrast between different colors to make them easily distinguishable. For
example, if you used various shades of blue for the sectors in a pie chart, it might be difficult for the reader to
distinguish among them.

Keep in mind that some viewers may be color-blind, so it’s a good rule of thumb to use color palettes that are
accessible to color-blind individuals. The most basic rule for a color-blind palette is to avoid combining green
and red.

EXPLORING FURTHER

Resources for Creating Color-Blind Palettes

• The Dataviz Best Practices blog includes tips on creating The Best Charts for Colorblind Viewers
(https://openstax.org/r/datylon).
• 10 Essential Guidelines for Colorblind Friendly Design (https://openstax.org/r/colorblindguide) offers
more information on types of color-blindness and ways to make your visual design accessible for and
appealing to color-blind users.

You should also be aware that colors can have different meanings in different cultures. Keep the number of
colors used in your visual to a minimum. One rule of thumb is to limit the number of colors to three to five to
avoid a color palette that is too confusing.

Create the graph with your audience in mind. If the graph is intended for a general audience, then the graph
should be as simple as possible and easy to interpret, perhaps with pie charts or bar charts. Don’t include too
many categories in your pie chart; if you have more than about five or six categories, you may want to
consider a different type of chart. Consider combining categories where appropriate for simplicity. (Sometimes
an “other” category can be used to combine categories with very few counts.) If the graph is intended for a
more technical audience or for more complicated types of analyses, then a more detailed display such as a
scatterplot with regression line and confidence bounds may be appropriate. (Visualizing data with scatterplots
is covered in Multivariate and Network Data Visualization Using Python.)

Selecting the Best Type of Visualization

When creating graphs and displays to visualize data, the data scientist must consider what type of graph will
work best with the collected data and will best convey the message that the data reveals. This section provides
some guidance on the optimal type of graph for different scenarios.

Before we discuss how to choose the best visualization, it is important to consider the type of data being
presented. Recall that data can be divided into the broad categories of qualitative data (describes categories or
groups) and quantitative data (numeric data) and that quantitative data is further classified as discrete (usually
counts) and continuous (usually measurements that can take on any value within a range). You first need to be
clear about the type of data being illustrated.

Then, carefully consider the goal of the visualization—that is, what are you trying to accomplish with the graph
or display? What is your data telling you? How is it distributed, and what patterns or relationships do you want
to highlight? You might be interested in comparing different groups of categories, or you may be interested in
showing how data is distributed over some interval. Recall from the previous discussion of correlation and
regression that we are often interested in showing correlations or relationships between quantitative

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 9.3 • Graphing Probability Distributions 435

variables. Table 9.4 offers some suggestions for picking the most appropriate graphing method based on your
goals and type of data.

Goal of Visualization Type of Data Visualization Methods to Consider

Show a comparison of different Qualitative or • Bar charts are useful for
groups or categories Quantitative comparing different groups of
categories
• Column chart

Show correlations or relationships Quantitative • Scatterplot

between quantitative variables • Time series graph
• Heatmap

Show how a whole is divided into Quantitative • Pie chart

parts
Show how data is distributed over Quantitative • Histogram
some interval • Boxplot

Table 9.4 Summary of Visualization Methods Based on Goals and Data

9.3 Graphing Probability Distributions

Learning Outcomes
By the end of this section, you should be able to:
• 9.3.1 Create graphs to visualize the shape of various types of probability distributions.
• 9.3.2 Interpret probabilities as areas under probability distributions.
• 9.3.3 Use Python to generate various data visualizations for probability distributions

We introduced probability distributions in Discrete and Continuous Probability Distributions. Recall that the
binomial distribution and the Poisson distribution are examples of discrete probability distributions, and the
normal distribution is an example of a continuous probability distribution. In addition, a discrete random
variable is a random variable where there is only a finite or countable infinite number of values that the
variable can take on. A continuous random variable is a random variable where there is an infinite number of
values that the variable can take on.

Very often, a data scientist or researcher is interested in graphing these probability distributions to visualize
the shape of the distribution and gain insight into the behavior of the distribution for various values of the
random variable. For continuous probability distributions, the area under the probability density function (PDF)
is equivalent to probabilities associated with the normal probability distribution. Determining probabilities
associated with probability distribution allows data scientists to measure and predict probabilities and to
estimate the likelihood of achieving certain outcomes.These probabilities also form the basis for more
advanced statistical analysis such as confidence interval determination and hypothesis testing.

Graphing the Binomial Distribution

The binomial distribution is used in applications where there are two possible outcomes for each trial in an
experiment and the two possible outcomes can be considered as success or failure.

The necessary requirements to identify a binomial experiment and apply the binomial distribution include the
following:

• The experiment of interest is repeated for a fixed number of trials, and each trial is independent of other
trials.
436 9 • Visualizing Data

• There are only two possible outcomes for each trial, which can be labeled as “success” or “failure.”
• The probability of success remains the same for each trial of the experiment.
• The random variable x counts the number of successes in the experiment. Notice that since x counts the
number of successes, this implies that x is a discrete random variable.

When working with a binomial experiment, it is useful to identify two specific parameters in a binomial
experiment:

1. The number of trials in the experiment. Label this as n.

2. The probability of success for each trial (which is a constant value). Label this as p.

We then count the number of successes of interest as the value of the discrete random variable. Label this as
x.

Discrete and Continuous Probability Distributions introduced the binomial probability formula used to
calculate binomial probabilities. However, most data scientists and researchers use technology such as Python
to calculate probabilities associated with both discrete and continuous probability distributions such as the
binomial distribution and the normal distribution.

Python provides a number of built-in functions for calculating these probabilities as part of the scipy.stats
library.

The function binom() is the probability mass function used to calculate probabilities associated with the
binomial distribution. The syntax for using this function is

binom.pmf(x, n, p)

Where:

n is the number of trials in the experiment,

p is the probability of success,

x is the number of successes in the experiment.

Data scientists are interested in graphing discrete distributions such as the binomial distribution to help to
predict the probability of achieving a certain number of successes in a given number of trials with a specified
probability of success. This also allows visualization of the shape of the binomial distribution as parameters
such as n and p are varied. Changes to the value of the probability of success can affect the shape of the
distribution, as shown in Example 9.7.

EXAMPLE 9.7

Problem

Use the Python function binom to graph the binomial distribution for and three different values of ,
namely , and , and comment on the resulting shapes of the distributions.

Solution

To create a graph of the binomial distribution, we will import the binom function from the scipy.stats
library. We will then use the bar function to create a bar chart of the binomial probabilities.

Here is the Python code and graph for and .

Note: To generate the plots for and , change the one line of Python code, , as
needed.

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 9.3 • Graphing Probability Distributions 437

PYTHON CODE

import matplotlib.pyplot as plt

import numpy as np
from scipy.stats import binom

# Define parameters for the binomial distribution where:

# n is number of trials
# p is the probability of success
n = 20
p = 0.1

# Generate values for x, which is the number of successes

# Note that x can take on the value of zero since there can be
# zero successes in a typical binomial experiment
x = np.arange(0, n+1)

# Calculate the probability mass function (PMF) for the binomial distribution
probabilities = binom.pmf(x, n, p)

# Plot the binomial distribution

plt.bar(x, probabilities)

# Add labels and title

plt.xlabel('Number of Successes')
plt.ylabel('Probability')
plt.title('Binomial Distribution ($n = 20$, $p = 0.1$)')

# Show the plot

plt.show()

The resulting output will look like this:

438 9 • Visualizing Data

Here is the graph for and .

Here is the graph for and .

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 9.3 • Graphing Probability Distributions 439

Notice the impact of p on the shape of the graph: for , the graph is right skewed, for , the
graph resembles a bell-shaped distribution, and for , the graph is left skewed.

Graphing the Poisson Distribution

The Poisson distribution is used when counting the number of occurrences in a certain interval. The random
variable then counts the number of occurrences in that interval.

The Poisson distribution is used in the types of situations where the interest is in a specific certain number of
occurrences for a random variable in a certain interval such as time or area.

Recall from Discrete and Continuous Probability Distributions that the Poisson distribution is used where the
following conditions are met:

• The experiment is based on counting the number of occurrences in a specific interval where the interval
could represent time, area, volume, etc.
• The number of occurrences in one specific interval is independent of the number of occurrences in a
different interval.

Notice that when we count the number of occurrences of a random variable x in a specific interval, this will
represent a discrete random variable.

Similar to the binom() function within the scipy.stats library, Python also provides the poisson() function
to calculate probabilities associated with the Poisson distribution.

The syntax for using this function is:

poisson.pmf(x, mu)

Where:
440 9 • Visualizing Data

mu is the mean of the Poisson distribution (mu refers to the Greek letter ).

x is the number of successes in the specific interval of interest.

EXAMPLE 9.8

Problem

The Port of Miami is home to many cruise lines, and the port is typically heavily congested with arriving
cruise ships. Delays are common since there are typically not enough ports to accept the number of arriving
ships. A data scientist is interested in analyzing this situation and notices that on average, 3 ships arrive
every hour at the port. Assume the arrival times are independent of one another.

Use the Python function poisson to graph the Poisson distribution for hours and mean of 3 ships
per hour.

Based on the graph, come to a conclusion regarding the number of ships arriving per hour.

Solution

To create a graph of the Poisson distribution, we will import the poisson function from the scipy.stats
library. We will then use the bar function to create a bar chart of the corresponding Poisson probabilities.

Here is the Python code and graph for and mean ( ) of 3.

PYTHON CODE

import matplotlib.pyplot as plt

from scipy.stats import poisson

# Define the mean for the Poisson distribution

# this is the average number of ships arriving per hour
mu = 3

# Generate x values (number of ships arriving per hour)

x = np.arange(0, 12)

# Calculate the probability mass function (PMF) for the Poisson distribution
probabilities = poisson.pmf(x, mu)

# Plot the Poisson distribution

plt.bar(x, probabilities)

# Add labels and title

plt.xlabel('Number of Occurrences')
plt.ylabel('Probability')
plt.title('Poisson Distribution ($\mu$ = 3)')

# Show the plot

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 9.3 • Graphing Probability Distributions 441

plt.show()

The resulting output will look like this:

From the graph, there are lower probabilities for and larger. So there is not much of a chance that 7
or more ships will arrive in a one-hour time period. The administrators for the Port of Miami should plan for
6 or fewer ships arriving per hour to cover the most likely scenarios.

Graphing the Normal Distribution

The normal distribution discussed in Discrete and Continuous Probability Distributions is one of the more
important distributions in data science and statistical analysis. This continuous distribution is especially
important in statistical analysis in that many measurements in nature, science, engineering, medicine, and
business follow a normal distribution. The normal distribution also forms the basis for more advanced
statistical analysis such as confidence intervals and hypothesis testing discussed in Hypothesis Testing.

The normal distribution is bell-shaped and has two parameters: the mean, , and the standard deviation, .
The mean represents the center of the distribution, and the standard deviation measures the spread or
dispersion of the distribution. The variable x represents the realization or observed value of the random
variable X that follows a normal distribution.

The graph of the normal curve is symmetric about the mean . The shape of the graph of the normal
distribution depends only on the mean and the standard deviation. Because the area under the curve must
equal 1, a change in the standard deviation, , causes a change in the shape of the normal curve; the curve
becomes fatter and wider or skinnier and taller depending on the standard deviation . A change in the mean
causes the graph to shift to the left or right. To determine probabilities associated with the normal
distribution, we find specific areas under the graph of the normal curve within certain intervals of the random
variable.
442 9 • Visualizing Data

To generate a graph of the normal distribution, we can plot many points that fall on the normal curve
according to the formal definition of the probability density function (PDF) of the normal distribution, as
follows:

Of course, this is a job left to Python, and the Python code to generate a graph of the normal distribution is
shown in Example 9.9.

EXAMPLE 9.9

Problem

A medical researcher is investigating blood pressure–lowering medications and wants to create a graph of
systolic blood pressures. Assume that blood pressures follow a normal distribution with mean of 120 and
standard deviation of 20. Use Python to create a graph of this normal distribution.

Solution

To create a graph of the normal distribution, we will plot a large number of data points (say 1,000 points),
and the values of x will range from and . Recall from the discussion in Discrete and
Continuous Probability Distributions regarding the empirical rule that about 99.7% of the x-values lie
between and units from the mean (i.e., within three standard deviations of the mean). In
Python, we can use the np.linspace function to create evenly spaced points between a lower bound and
upper bound. Then we can use the plot function to plot the points corresponding to the normal
density function. Note: We also need the numpy (https://openstax.org/r/numpy) library to calculate
numerical functions such as square root.

PYTHON CODE

import numpy as np
import matplotlib.pyplot as plt
from scipy.stats import norm

# Define mean mu and standard deviation sigma for the normal distribution
mu = 120
sigma = 20

# Generate data points from the normal distribution

# Use np.linspace to generate 1,000 evenly spaced points

# These points will extend from mu - 3sigma to mu+3sigma bounds
x = np.linspace(mu - 3*sigma, mu + 3*sigma, 1000)

# Calculate values of the normal density function using norm.pdf function

y = norm.pdf(x,mu,sigma)

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 9.4 • Geospatial and Heatmap Data Visualization Using Python 443

# Plot the normal distribution

plt.plot(x, y)

# Add labels and title

plt.xlabel('Blood Pressure')
plt.ylabel('Probability Density')
plt.title('Normal Distribution for Blood Pressure')

# Show the plot

plt.show()

The resulting output will look like this:

9.4 Geospatial and Heatmap Data Visualization Using Python

Learning Outcomes
By the end of this section, you should be able to:
• 9.4.1 Describe the insights produced by spatial heatmaps based on geospatial data.
• 9.4.2 Discuss the common features of GIS mapping.
• 9.4.3 Use a GIS mapper to produce a visualization of geospatial data.

Geospatial data refers to data that describes the geographic location, shape, size, and other attributes
relative to a location on the Earth's surface. Geospatial data can be captured, stored, manipulated, analyzed,
and visualized using various technologies and tools.

Geospatial data visualization using Python involves the representation and analysis of data that has a
444 9 • Visualizing Data

geographic component, such as latitude and longitude coordinates. Python offers several libraries and utilities
for geospatial data visualization and analysis, including the Pandas library discussed in What Are Data and
Data Science? Pandas is a Python library specialized for data manipulation and analysis. In a similar way,
Geopandas extends the capabilities of Pandas to handle geospatial data. The Geopandas library provides the
ability to read, write, analyze, and visualize geospatial data. Geopandas provides a GeoDataFrame object,
which is similar to a Pandas DataFrame but includes geometry information for spatial operations.

Spatial and Grid Heatmaps

Spatial heatmaps are a data visualization method used to represent the density or intensity of data points
within a geographical area using coloring and shading to represent densities of various attributes. These
heatmaps provide a visual summary of the distribution and concentration of data points, highlighting areas of
high and low density.

For example, a spatial heatmap of New York City might show crime rate information where higher crime rates
in a certain location are represented by darker shades of red and lower crime rates are represented by lighter
shades of red. The reader can quickly ascertain the differences in crime rates among various neighborhoods
based on the shading in the heatmap.

Figure 9.6 provides an example of a heatmap showing differences in average temperature for January 2024 as
compared to previous temperature data from 1991–2020 where the coloring scheme represents the
differences (blue represents a reduction in temperature and red represents an increase in temperature).

Figure 9.6 Example of Heatmap Showing Differences from Average Temperature for January 2024 by Colors
(data source: NOAA Climate.gov maps based on data from NOAA National Centers for Environmental Information.
[NCEI] https://www.climate.gov/media/15930, accessed June 23, 2024.)

Spatial heatmaps are generated by condensing the spatial coordinates of individual data points into a grid or a
set of bins covering the geographic area of interest. The density of data points within each grid cell or bin is
then calculated, and these density results are then mapped to specific colors using a color gradient map.
Geographic areas with higher density values are assigned colors that represent higher intensity, while areas
with lower density values are assigned colors that represent lower intensity. Finally, the colored grid cells can
be overlaid on a map, and the result is a visual representation of the spatial distribution of data points.

Grid heatmaps display colors in a two-dimensional array where the x-axis and y-axis represent two differing
characteristics and the color coding for a certain cell is based on the combined characteristics for that cell. For

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 9.4 • Geospatial and Heatmap Data Visualization Using Python 445

example, in Figure 9.7, a matrix is created where the x-axis represents different local farmers and the y-axis
represents harvest for various crops (in tons/year), and then each cell is coded based on the harvest value for
that combination of farmer and specific crop. At a glance, the viewer can discern that the highest harvests
appear to be for potatoes at BioGoods Ltd and for barley at Cornylee Corp. Note that in a grid heatmap, the
grids are typically based on a fixed size since the intent is to detect clustering for the characteristics of interest.
Also note that the color scheme used is where green and yellow shading represent higher harvest levels and
blue and purple represent lower harvest levels.

Figure 9.7 Grid Heatmap Showing Color Density for Crop Harvest by Local Farmer and Type of Crop
(source: created by author using Matplotlib by D. Hunter, "Matplotlib: A 2D Graphics Environment", Computing in Science &
Engineering, vol. 9, no. 3, pp. 90-95, 2007. DOI: https://zenodo.org/records/13308876)

EXPLORING FURTHER

Interactive Heatmaps
Various interactive heatmaps are available that allow the user to preselect variables of interest and then
view the corresponding geospatial map or heatmap. For example, see these interactive heatmaps utilizing
crash and demographic data as well as traffic safety improvement activities in California:

https://catsip.berkeley.edu/resources/crash-data/crash-data-tools-and-resources (https://openstax.org/r/
berkeley)

https://safetyheatmap.berkeley.edu/map/// (https://openstax.org/r/safetyheatmap)

Using Python to Generate Heatmaps

There are several ways to generate heatmaps in Python. Two common methods include the following:

• imshow() function, which is part of MatPlotlib plotting library. The imshow() function can easily display
heatmaps such as the two-dimensional heatmap shown in Figure 9.7.
446 9 • Visualizing Data

• heatmap() function, which is part of the Seaborn library. Seaborn provides a high-level capability for
statistical graphs.

EXPLORING FURTHER

Seaborn
Seaborn includes a wide variety of functions for visualizing statistical relationships. This user guide and
tutorial (https://openstax.org/r/tutorial) provides an excellent introduction to its uses.

In the next example, Python is used to create a heatmap based on a heatmap function called sns.heatmap(),
which is part of the Seaborn library. The example plots number of airline passengers for time-based data of
month and year where month is plotted on the horizontal axis, year is plotted on the vertical axis, and the
color coding of the heatmap represents the magnitude of the number of airline passengers.

EXAMPLE 9.10

Problem

Generate a heatmap of a dataset using the heatmap function that is part of the Seaborn library in Python.

Solution

As an example of generating a simple heatmap in Python using the heatmap function, we can make use of
an existing dataset in the Seaborn library called “flights (https://openstax.org/r/flights)” that lists month,
year, and number of passengers for historical airline data: Master Flights Seaborn Data
(https://openstax.org/r/mwaskom).

Note: Many such datasets are available at Data Depository for Seaborn Examples (https://openstax.org/r/
seaborn1).

Once the array is created, the function sns.heatmap() can be used to generate the actual heatmap, which
will color code the matrix based on the number of passengers. The sns.heatmap function also shows the
color bar to provide the viewer with the scale of color gradient used in the heatmap.

PYTHON CODE

import seaborn as sns

import matplotlib.pyplot as plt

# Load the dataset from seaborn library called flights

heatmap_data = sns.load_dataset("flights")

# Create an array with heatmap data from the flights dataset

heatmap_data_array = heatmap_data.pivot(index="year", columns="month",
values="passengers")

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 9.4 • Geospatial and Heatmap Data Visualization Using Python 447

# Create the heatmap

sns.heatmap(heatmap_data_array, cmap = 'coolwarm')

# Set labels and title

plt.xlabel('Month')
plt.ylabel('Year')
plt.title('Heatmap of Number of Passengers')

# Show the plot

plt.show()

The resulting output will look like this:

By examining the heatmap the viewer can conclude that the number of passengers has increased year to
year, and that the summer months of July and August tend to have a higher number of passengers.

Introduction to Geospatial Information System (GIS) Mapping

Geospatial Information System (GIS) mapping is a tool for visualizing, analyzing, and interpreting spatial
data that makes use of various types of geographical data, such as maps and satellite images. The goal is to
allow the user to visualize patterns and trends based on geographic attributes.

It is likely that you have already come across a heatmap overlaid on a geographic map in a news article or
website. Heatmaps such as these are often referred to as a choropleth graph, which refers to the graphing of
data according to geographic boundaries such as states, counties, etc. A choropleth graph is created by
overlaying a grid on a geographic map and then typically coloring the map based on density or some other
measurement for a specific grid location on the map. Choropleth graphs are commonly used to plot data
overlaid on geographic maps for economic data, population data, housing data, medical-related data, etc.
448 9 • Visualizing Data

These graphs provide a very natural and intuitive way to visualize data for certain geographic regions and thus
identify patterns, trends, and correlations. These types of maps also allow the user to identify clusters and
outliers to assist in data interpretation.

For example, a medical researcher might be interested in visualizing and tracking the spread of a virus over
time across various counties, or a job seeker might be interested in visualizing the density of specific job
openings in various cities.

Here are some other applications where the use of GIS mapping provides visualizations and insights, trends,
and correlations:

• Telecommunications services and coverage

• Urban and transportation planning
• Environmental management
• Health care applications
• Disaster assessment and recovery
• Supply chain management

EXPLORING FURTHER

Interactive COVID-19 Choropleth Graph

Figure 9.8 provides an example of a choropleth graph for COVID-19 cases overlaid on a map of the world.
Notice how higher numbers of cases of COVID-19 correlate to darker color shading on the map. Click on the
“play” button in this interactive time-lapse map (https://openstax.org/r/ourworldindata1) to see the change
in time basis for the graph. Note that the time scale on the bottom of the graph can be used to show
changes in data over time.

Figure 9.8 Choropleth Graph Showing Cases of COVID-19

(data source: Data from WHO COVID-19 Dashboard. Geneva: World Health Organization, 2020. Available online:
https://data.who.int/dashboards/covid19/" via OurWorldinData.org. Retrieved from: https://ourworldindata.org/grapher/weekly-
covid-deaths [Online Resource].)

Using Python for Geographic Mapping

As mentioned earlier, Python provides a number of libraries and tools to facilitate the generation of

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 9.5 • Multivariate and Network Data Visualization Using Python 449

geographic mapping. There are several steps involved in the process:

1. Establish and collect geospatial data: The first step is to collect the geospatial data of interest. This type of
data is readily available from a number of sources such as open data repositories, government agencies
such as the Census Bureau, for example, etc. The data can be found in various formats such as shapefiles,
GeoJSON files, etc. (a shapefile is a data format used for geospatial data that represents geographic data
in a vector format).
2. Data processing: Once the data is collected, data processing or transformation may be needed, as
discussed in Collecting and Preparing Data. For example, some form of coding might be needed to
transform addresses into geographic coordinates such as latitude and longitude to facilitate the
geographic mapping. Additional data processing might be needed to estimate or interpolate missing data
to generate continuous temperature maps, for example.
3. Generate the map to visualize the geographic data using libraries such as matplotlib and geopandas.
Various tools also provide interactivity to the map so that the user can zoom in, zoom out, rotate, or view
data when hovering over a map feature.

Python provides an excellent environment to allow the user to create, manipulate, and share geographic data
to help visualize geospatial data and detect trends or arrive at conclusions based on the data analysis.

9.5 Multivariate and Network Data Visualization Using Python

Learning Outcomes
By the end of this section, you should be able to:
• 9.5.1 Produce labeled scatterplots and scatterplots with variable density points, different colors, etc.
to indicate additional information.
• 9.5.2 Create and interpret correlation heatmaps from multidimensional data.
• 9.5.3 Create and interpret graphs of three-dimensional data using a variety of methods.

A data scientist or researcher is often interested in generating more advanced visual representations such as
scatterplots, correlation maps, and three-dimensional (3D) representations of data. Visualizations or graphs
produced in a 3D format are especially important to convey a realistic view of the world around us. For
example, on a manufacturing line, a 3D visualization of a mechanical component can be much easier to
interpret than a two-dimensional blueprint drawing. 3D graphs can offer insights and perspectives that might
be hidden or unavailable in a two-dimensional view.

3D visualizations are especially useful when mapping large datasets such as population density maps or global
supply chain routes. In these situations, Python tools such as geopandas or 3D plotting routines available as
part of matplotlib can be used to visualize relationships, patterns, and connections in large datasets.

As we saw in Decision-Making Using Machine Learning Basics, data collection and analysis of very large
datasets, or big data, has become more common as businesses, government agencies, and other
organizations collect huge volumes of data on a real-time basis. Some examples of big data include social
media data, which generates very large datasets every second, including images, videos, posts, likes, shares,
comments, etc. Data visualization for social media data might include dashboards to visualize trends and
engagement on hot topics of the day (see more on these in Reporting Results), or geospatial maps to show the
geographic distribution of users and associated demographics.

In this section, we explore more advanced visualization techniques such as scatterplots with variable density
points, correlation heatmaps, and three-dimensional type analysis.

Scatterplots, Revisited
A scatterplot is a graphing method for bivariate data, which is paired data in which each value of one variable
is paired with a value of a second variable, which plots data for two numeric quantities, and the goal is to
450 9 • Visualizing Data

determine if there is a correlation or dependency between the two quantities. Scatterplots were discussed
extensively in Inferential Statistics and Regression Analysis as a key element in correlation and regression
analysis. Recall that in a scatterplot, the independent, or explanatory, quantity is labeled as the x-variable, and
the dependent, or response, quantity is labeled as the y-variable.

When generating scatterplots in Inferential Statistics and Regression Analysis, the plt.scatter() function
was used, which is part of the Python matplotlib library. In Correlation and Linear Regression Analysis, an
example scatterplot was generated to plot revenue vs. advertising spend for a company.

The Python code for that example is reproduced as follows:

PYTHON CODE

import matplotlib.pyplot as plt

import matplotlib.ticker as ticker

# Define the x-data, which is the amount spent on advertising

x = [49, 145, 57, 153, 92, 83, 117, 142, 69, 106, 109, 121]

# Define the y-data, which is revenue

y = [12210, 17590, 13215, 19200, 14600, 14100, 17100, 18400, 14100, 15500, 16300,
17020]

# Use the scatter function to generate a time series graph

plt.scatter(x, y)

# Add a title using the title function

plt.title("Revenue versus Advertising for a Company")

# Add labels to the x and y axes by using xlabel and ylabel functions
plt.xlabel("Advertising $000")
plt.ylabel("Revenue $000")

# Define a function to format the ticks with commas as thousands separators

def format_ticks(value, tick_number):
return f'{value:,.0f}'

# Apply the custom formatter to the y-axis

plt.gca().yaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))

# Show the plot

plt.show()

The resulting output will look like this:

Access for free at openstax.org

 9.5 • Multivariate and Network Data Visualization Using Python 451

We can augment this scatterplot by adding color to indicate the revenue level (y-value).

To do this, use the c parameter in the plt.scatter function to specify that the color of the points will be
based on the y-value of the data point. The parameter cmap allows the user to specify the color palette to be
used such as “hot,” coolwarm,” etc.

In addition, a color bar can be added to the scatterplot so the user can interpret the color scale.

Here is a revised Python code and scatterplot that includes the color enhancement for the data points:

PYTHON CODE

import matplotlib.pyplot as plt

import matplotlib.ticker as ticker

# Define the x-data, which is the amount spent on advertising

x = [49, 145, 57, 153, 92, 83, 117, 142, 69, 106, 109, 121]

# Define the y-data, which is revenue

y = [12210, 17590, 13215, 19200, 14600, 14100, 17100, 18400, 14100, 15500, 16300,
17020]

# Use the scatter function to generate a scatterplot

# Specify that the color of the data point will be based on revenue (y)
# Specify the 'coolwarm' color palette
plt.scatter(x, y, c=y, cmap='coolwarm')
452 9 • Visualizing Data

# Plot a color bar so the user can interpret the color scale
cbar = plt.colorbar()

# Define a function to format the color bar ticks with commas as thousands
separators
def format_colorbar_ticks(value, tick_number):
return f'{value:,.0f}'

# Apply the custom formatter to the color bar ticks

cbar.ax.yaxis.set_major_formatter(ticker.FuncFormatter(format_colorbar_ticks))

# Add a title using the title function

plt.title("Revenue versus Advertising for a Company")

# Add labels to the x and y axes using xlabel and ylabel functions
plt.xlabel("Advertising $000")
plt.ylabel("Revenue $000")

# Define a function to format the y-axis ticks with commas as thousands separators
def format_ticks(value, tick_number):
return f'{value:,.0f}'

# Apply the custom formatter to the y-axis

plt.gca().yaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))

# Show the plot

plt.show()

The resulting output will look like this:

Access for free at openstax.org

 9.5 • Multivariate and Network Data Visualization Using Python 453

A typical application for this capability is to plot the color of the datapoint on a scatterplot based on the value
of a third variable. For example, a real estate professional may be interested in the correlation between home
price, square footage of the home, and location in terms of distance in miles from the center of a city. The
scatterplot can be created based on data, where x is the square footage of the home, y is the price of the
home, and z is the distance from center of the city, represented by the color of the point.

PYTHON CODE

# import the matplotlib library

import matplotlib.pyplot as plt

# define the x-data, which is square footage of a home

x = [2100, 2378, 1983, 1422, 2764, 1901, 1198, 1785, 1556, 2931, 3071, 1688]

# define the y-data, which is the corresponding home price in 000

y = [390, 427, 350, 285, 479, 299, 250, 310, 290, 495, 515, 284]

# define the z-data, which is the corresponding distance from city center
z = [4.8, 0.5, 0.9, 1.5, 0.8, 4.2, 3.1, 0.1, 2.2, 1.5, 4.1, 0.7]

# use the scatter function to generate a time series graph

# specify that the color of the data point will be based on revenue (y)
# specify the hot color palette
plt.scatter(x, y, c = z, cmap='hot')
454 9 • Visualizing Data

# also plot a color bar so user can interpret the color scale
plt.colorbar()

# Add a title using the title function

plt.title("Home Price versus Square Footage (Color = Miles from Center City)")

# Add labels to the x and y axes by using xlabel and ylabel functions
plt.xlabel("Square Footage")
plt.ylabel ("Home Price $000")

# Define a function to format the ticks with commas as thousands separators

def format_ticks(value, tick_number):
return f'{value:,.0f}'

# Apply the custom formatter to the x-axis

plt.gca().xaxis.set_major_formatter(ticker.FuncFormatter(format_ticks))

The resulting output will look like this:

Correlation Heatmaps
Recall from Correlation and Linear Regression Analysis that correlation analysis is used to determine if one
quantity is related to or correlates with another quantity. For example, you know that the value of a car is
correlated with the age of the car where, in general, the older the car, the less its value. A numeric correlation
coefficient (r) was calculated that provided information on both the strength and direction of the correlation.

The value of r gives us this information:

• The value of r is always between and . The size of the correlation r indicates the strength of the
linear relationship between the two variables. Values of r close to or to indicate a stronger linear

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 9.5 • Multivariate and Network Data Visualization Using Python 455

relationship. Values of r close to zero indicate weak correlation.

The sign of r gives us this information:

• A positive value of r means that when x increases, y tends to increase, and when x decreases, y tends to
decrease (positive correlation).
• A negative value of r means that when x increases, y tends to decrease, and when x decreases, y tends to
increase (negative correlation).

Data scientists often collect data on more than two variables and then are interested in the various
correlations between the variables. Of particular interest are those pairs of variables with stronger
correlations. A convenient way to visualize this data is with a correlation heatmap, which assigns a color
palette to the various values of the correlation coefficient for the two variables.

Python provides a mechanism to calculate a correlation matrix, which shows the value of r for each pair of
variables in a dataset using the corr(). This correlation matrix is typically used by researchers to identify
those variables having stronger correlations. A correlation heatmap is a visual representation of the
correlation matrix that implements color coding to visualize those variables with stronger correlations and
those variables with weaker correlations.

Typically, darker colors are used to indicate variables with higher correlations and lighter colors are used to
indicate variables with weaker correlations.

As an example of a correlation heatmap, we can use an available dataset from the Seaborn library related to
car crash data found here at the car crashes dataset (https://openstax.org/r/seabornblob); the fields in the
dataset are shown in Table 9.5.

Field Name Field Description

abbrev Abbreviation of the state name
total Total number of car crashes reported in the state
speeding Percentage of car crashes in which speeding was a contributing
factor
alcohol Percentage of car crashes in which alcohol was involved
not_distracted Percentage of car crashes where the driver was not distracted
no_previous Percentage of car crashes where the driver had no previous
accidents
ins_premium Insurance premium per insured vehicle
ins_losses Insurance losses incurred per insured vehicle

Table 9.5 Fields and Descriptions for the “Car_Crashes” Dataset from the Seaborn Library

There are 50 records in the dataset (one record per state). The first five lines of the dataset appear in Table 9.6.

total speeding alcohol not_distracted no_previous ins_premium ins_losses abbrev

18.8 7.332 5.64 18.048 15.04 784.55 145.08 AL
18.1 7.421 4.525 16.29 17.014 1053.48 133.93 AK
18.6 6.51 5.208 15.624 17.856 899.47 110.35 AZ
22.4 4.032 5.824 21.056 21.28 827.34 142.39 AR
12 4.2 3.36 10.92 10.68 878.41 165.63 CA

Table 9.6 “Car_Crashes” Dataset Excerpt

456 9 • Visualizing Data

The short Python program that follows can be used to generate a correlation heatmap for the variables in the
dataset; it makes use of the heatmap function available in the Seaborn library (see also Decision-Making Using
Machine Learning Basics).

PYTHON CODE

import seaborn as sns

import matplotlib.pyplot as plt

# Load the car_crashes dataset from seaborn library

dataset = sns.load_dataset("car_crashes")

# Select only numeric columns

numeric_columns = dataset.select_dtypes(include=['number'])

# Calculate the correlation matrix

correlation_matrix = numeric_columns.corr()

# Generate the correlation heatmap using the Reds color palette

sns.heatmap(correlation_matrix, cmap='Reds', annot=True, fmt=".2f")

# Add a Title to the plot

plt.title('Correlation Heatmap for Variables in Car Crashes Dataset')

# Show the plot

plt.show()

The resulting output will look like this:

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 9.5 • Multivariate and Network Data Visualization Using Python 457

Notice in the correlation heatmap that dark-red coloring is visible on the diagonal from the upper left to the
lower right corner of the matrix. This dark shading represents a correlation coefficient of 1.0 since any variable
is considered to be perfectly correlated with itself.

Visualizing Three-Dimensional Data

Let’s say you are taking an anatomy class, and an instructor attempts to verbally describe the human nervous
system. Compare this to an interactive 3D model of the human nervous system, where a student can view the
nervous system in three dimensions, rotate the 3D image, and view the nervous system from various angles
and perspectives. Let’s say an auto mechanic needs to repair a transmission on a car and attempts to read the
written technical service manual to understand how to start the repair. Compare this to an interactive 3D
model of the car’s transmission where the mechanic can visualize the exact location for the repair and interact
with the 3D model.

These examples show the advantages and power of three-dimensional perspectives. Visualizing three-
dimensional data has many benefits such as spatial perception, depth perception, and an ability to better
illustrate the clustering and patterns inherent in the dataset. 3D visualization is also useful in simulation and
modeling applications.

Three-dimensional visualization is also used as part of multiple linear regression analysis to view a scatterplot
in three dimensions and view the corresponding regression plane (see Machine Learning in Regression
Analysis).

Python includes several tools and libraries to facilitate 3D visualization and analysis; some tools allow for
interactivity such as the ability to zoom in/zoom out, pan, and rotate three-dimensinoal images. Here are some
Python modules that support 3D visualization:

• Matplotlib (https://openstax.org/r/matplotlib2) includes facilities for 3D visualization such as

mpl.toolkits.mplot3d.
• Plotly (https://openstax.org/r/plotly) is a library that includes 3D plotting capability, surface plots, and
458 9 • Visualizing Data

more.
• VTK (https://openstax.org/r/vtk) is a library for 3D graphics and image processing (VTK stands for
Visualization Toolkit).

To illustrate an example of a 3D scatterplot in Python using Matplotlib, let’s generate Python code to plot the
Seaborn “Iris” data, which can be downloaded from the Seaborn repository (https://openstax.org/r/
mwaskom1). (We used this dataset in What Are Data and Data Science? and Deep Learning and AI Basics as
well.) The dataset contains 150 rows of data related to measurements for different varieties of iris flowers, but
we will only be using a few rows (see Table 9.7).

Species
Sepal Length Sepal Width Petal Length Petal Width
of Iris
5.1 3.5 1.4 0.2 setosa
4.9 3.0 1.4 0.2 setosa
6.7 3.0 5.2 2.3 virginica
5.9 3.0 5.1 1.8 virginica

Table 9.7 “Iris” Dataset Excerpt

We will use the mpl_toolkits.mplot3d() function to generate the three-dimensional scatterplot. First, we
will read in the “iris” dataset from the Seaborn library (https://openstax.org/r/seabornpydata). Next, the 3D
scatterplot is created using the fig.add.subplot() function. The ax.scatter() function is then used to
plot the data points.

Here is the Python code:

PYTHON CODE

import matplotlib.pyplot as plt

from mpl_toolkits.mplot3d import Axes3D
import seaborn as sns
import matplotlib.cm as cm
import matplotlib.colors as mcolors
from matplotlib.patches import Rectangle

# Load the iris dataset from Seaborn data repository

flower = sns.load_dataset('iris')

# Create a blank figure with a white background

fig = plt.figure(figsize=(9, 8), facecolor='white')

# Add a subplot to the figure

ax = fig.add_subplot(111, projection='3d')

# Set the background color of the axes to white

ax.set_facecolor('white')

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 9.5 • Multivariate and Network Data Visualization Using Python 459

# Plot data points

scatter = ax.scatter(flower['sepal_length'], flower['sepal_width'],
flower['petal_length'],
c=flower['species'].astype('category').cat.codes,
cmap='viridis', marker='o')

# Set labels and title

ax.set_xlabel('Sepal Length (cm)')
ax.set_ylabel('Sepal Width (cm)')
ax.set_zlabel('Petal Length (cm)')
ax.set_title('3D Scatterplot of Iris Dataset by Species')

# Map numerical codes to actual species names

species_names = {0: 'setosa', 1: 'versicolor', 2: 'virginica'}

# Create a ScalarMappable object

norm = plt.Normalize(flower['species'].astype('category').cat.codes.min(),
flower['species'].astype('category').cat.codes.max())
sm = plt.cm.ScalarMappable(cmap='viridis', norm=norm)
sm.set_array([])

# Create the colorbar and adjust its spacing

cbar = plt.colorbar(sm, ticks=[0, 1, 2], label='Species', fraction=0.02, pad=0.1)

# Adjust colorbar position to increase space between colorbar and plot

cbar.ax.tick_params(labelsize=10) # Adjust the colorbar tick label size if needed

# Adjust figure layout to provide appropriate space around the plot

fig.subplots_adjust(left=0.1, right=0.85, top=0.9, bottom=0.1) # Adjust margins as
needed

# Add legend
ax.legend(handles=scatter.legend_elements()[0],
labels=[species_names[name] for name in
flower['species'].astype('category').cat.codes.unique()],
title='Species')

plt.show()

The resulting output will look like this:

460 9 • Visualizing Data

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/folders14a).

Access for free at openstax.org

 9 • Key Terms 461

Key Terms
3D visualization a graph or display that shows information plotted along three dimensions, typically referred
to as the x-axis, y-axis, and z-axis
bar graph a chart that presents categorical data in a summarized form based on frequency or relative
frequency
bin an interval or range into which data points are grouped; often used to create histograms
binomial distribution a probability distribution for discrete random variables where there are only two
possible outcomes of an experiment
bivariate data paired data in which each value of one variable is paired with a value of a second variable
boxplot (“box-and-whisker plot”) a graphical display showing the five-number summary for a dataset: the
min, first quartile, median, third quartile, and the max
choropleth graph a graphical display where areas are shaded in proportion to the value of a variable being
represented; choropleth maps are typically used to present spatial patterns in geographic regions
correlation heatmap a visual representation of the correlation matrix that implements color coding to
visualize those variables with stronger correlations and those variables with weaker correlations.
data visualization the use of graphical displays, such as bar charts, histograms, and scatterplots, to help
interpret patterns and trends in a dataset
discrete random variable a random variable where there is only a finite number of values that the variable
can take on
five-number summary a summary of a dataset that includes the minimum, first quartile, median, third
quartile, and maximum
geospatial data data that describes the geographic location, shape, size, and other attributes relative to a
location on the Earth's surface
Geospatial Information System (GIS) mapping a tool for visualizing, analyzing, and interpreting spatial
data that makes use of various types of geographical data, such as maps and satellite images
grid heatmap a graphical representation of data where values are depicted as colors within a grid such as an
(x, y) mapping; a grid heatmap is typically used to show correlations between two quantities
histogram a graphical display of continuous data showing class intervals on the horizontal axis and
frequency or relative frequency on the vertical axis
interquartile range (IQR) a number that indicates the spread of the middle half, or middle 50%, of the data;
the difference between the third quartile ( ) and the first quartile ( )
line chart a type of graph that uses lines to connect data points
median the middle value in an ordered dataset
normal distribution a bell-shaped distribution curve that is used to model many measurements, including
IQ scores, salaries, heights, weights, blood pressures, etc.
outliers data values that are significantly different from the other data values in a dataset
Pareto chart a type of bar chart where the bars are arranged in order of decreasing height
Poisson distribution a probability distribution for discrete random variables used to calculate probabilities
for a certain number of successes in a specific interval
quartiles numbers that divide an ordered dataset into quarters; the second quartile is the same as the
median
scatterplot (or scatter diagram) a graphical display that shows the relationship between a dependent
variable and an independent variable
spatial heatmap a data visualization method used to represent the density or intensity of data points within
a geographical area using coloring and shading to represent densities of various attributes
univariate data observations recorded for a single characteristic or attribute
462 9 • Group Project

Group Project
Data Visualization: Scatterplot with Color Shading
For your group, you will select at least 15 different models and types of vehicles and research the value of a
used car for that model in your area.

You can search used car websites such as autotrader.com (https://openstax.org/r/autotrader) or cars.com
(https://openstax.org/r/cars).

The result is you should have at least 15 records where you record the brand, model, type of vehicle, age, and
value of the vehicle.

For example, a few rows in the dataset might look like (Table 9.8):

Brand Model Type_of_Vehicle Age Value

Toyota Camry LE Sedan 5 $22750
Ford Expedition SUV 7 $37640

Table 9.8 Used Car Dataset Template

As a group, complete the following steps:

a. Create a scatterplot of your data points. Plot the age of the vehicle on the x-axis and plot the value
on the y-axis.
b. Color code the data points according to type of vehicle. For example, color datapoints for sedans using
one color, color datapoints for SUVs using a different color, color sports cars using a different color, etc.
c. Discuss the trend of the scatterplot—that is, do the plotted points follow an upward trend from left to
right?
d. Discuss the information provided by the color coding of the datapoints on the scatterplot.
e. Could this scatterplot be useful if you were shopping for a used vehicle?

Critical Thinking
1.
a. For the following five-number summary of a dataset of textbook cost per student per semester, create
a horizontal boxplot.

b. Analyze the boxplot and comment on variability, symmetry, and skewness.

2.
a. Create a graph for the binomial distribution with and .
b. Analyze the graph and comment on symmetry and skewness.

3.
a. Create a graph for the Poisson distribution with mean .
b. Analyze the graph and comment on symmetry and skewness.

4.
a. Create a graph of the normal distribution for weights of car engines with mean of 200 kilograms and
standard deviation of 15 kilograms.

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 9 • Critical Thinking 463

b. Analyze the graph and comment on symmetry and skewness.

c. Determine the probability that a random engine weighs more than 245 kilograms.

5.
a. Create a time series chart for dataset in the table as shown. The following data represents the number
of subscribers to a social media site over a 7-year time period.

Year Subscribers (in millions)

1 6.3

2 7.9

3 11.0

4 9.8

5 8.2

6 6.4

7 4.9

Table 9.9 Social Media Subscribers

b. Comment on any trends based on a review of the graph.

6. Access and download any dataset from the Seaborn repository at https://github.com/mwaskom/seaborn-
data (https://github.com/mwaskom/seaborn-data).
a. Create a correlation heatmap for the selected dataset to investigate correlations among the variables.
b. From the heatmap, which two variables exhibit the strongest correlation?
c. From the heatmap, which two variables exhibit the weakest correlation?

7. Access and download any dataset from the Seaborn repository at https://github.com/mwaskom/seaborn-
data (https://github.com/mwaskom/seaborn-data).
a. Create a 3D visualization for the dataset.
b. What conclusion can you draw from the 3D visualization?
464 9 • Critical Thinking

Access for free at openstax.org

10
Reporting Results

Figure 10.1 The report is key: When done well, data science reports provide evidence-based insights that promote transparency by
documenting methods and assumptions used, help identify risks and opportunities, and support decision-making. (credit: "CC-BY-
Mapbox-Uncharted-ERG_Mapbox-b041” by Mapbox/Flickr, CC BY 2.0)

Chapter Outline
10.1 Writing an Informative Report
10.2 Validating Your Model
10.3 Effective Executive Summaries

Introduction
Data science is not just about analyzing datasets. Communicating the findings effectively is an essential part of
the process aimed at promoting understanding and retention of key information. The ability to convey
complex information to various kinds of audiences in a clear, consumable, and accessible manner is a vital skill
for any data scientist. This chapter is designed to equip you with the skills necessary to create informative
reports that combine analytical rigor and clarity. You will learn how to identify and engage your audience,
document the intricate methods that underpin your data science projects, and determine the most compelling
ways to present your data, analysis, and findings.

Throughout the chapter, we will be utilizing a common dataset, diabetes_data.csv (https://openstax.org/r/

spreadsheetsd), to demonstrate ways in which Python can help to create elements critical to a clear and
informative report. These data are courtesy of Dr. John Schorling, Department of Medicine, University of
Virginia School of Medicine (rdrr.io/cran/ROCit/man/Diabetes.html (https://openstax.org/r/rocit)). The dataset
was used in a study published in 1997 to determine the prevalence of coronary heart disease (CHD) risk factors
(including factors associated with diabetes) among a population-based sample of Black residents of Virginia.
CHD is one of the most common causes of death among Black adults (Willems et al., 1997). The dataset
contains information on 403 subjects out of a total of 1,046 diabetes patients interviewed, and it is readily
accessible.
466 10 • Reporting Results

10.1 Writing an Informative Report

Learning Outcomes
By the end of this section, you should be able to:
• 10.1.1 Identify the audience for a technical report and tailor word choice and style appropriately.
• 10.1.2 Document and describe the methods used in a data science project.
• 10.1.3 Determine the most effective way to present data, analysis, and results.

Data scientists should be prepared to explain the research question, the sources of data, the steps in data
processing, key analytical techniques and statistical methods employed and their purposes and justifications,
and finally, the outcomes of the project. They must be prepared to create and present visual exhibits (e.g.,
tables, graphs, charts) to support their findings. Additionally, it is important to discuss any limitations or
potential biases in the data and analysis and offer actionable insights as well as guidance for further work.
Such comprehensive reporting not only builds trust with the project team, but also contributes to the
advancement of knowledge by enabling peer review and constructive feedback. Report writers often use a
structured format, in which the report is divided into various standard parts for ease of understanding and
consistency.

The main elements of a data science report include the following:

• Title page, providing the title of the report, the names of the team members who worked on it, their
affiliations, and the current date
• Executive summary, including a brief overview of the report, the team’s key findings, and main conclusions
and recommendations
• Methodology, which discusses the data sources, data collection and cleaning methods, algorithms and
models used, and assumptions made during the analysis
• Data exploration and analysis, detailing the whole analysis process, including descriptive statistics of the
data; visualizations; model building; training, validation, and testing of models; hyperparameter tuning;
and model comparison and evaluation using performance metrics
• Results and discussion, conveying the finding and their interpretation, along with strengths and
weaknesses of the models, potential biases (and how they were addressed), and areas for further
exploration
• Conclusion, containing a summary of key findings, final thoughts, and recommendations

Additional parts may be included in the report, including a table of contents (TOC), introduction section, list of
references, and appendices as needed. Often, those commissioning the project may require a certain format
for the report, and so it is essential for data scientists to work closely with all parties to determine what format
is preferred in order to create an effective and informative report that fully meets everyone’s needs.

Writing to Your Audience

Writing an informative data science report requires, first and foremost, a full understanding of the audience
for which you are writing—that is, the individuals who will be reading the report. For instance, does the
audience consist of fellow data science experts who can understand complex details or corporate individuals
who need concise information to help them make sound business decisions? Does your audience rely more on
visuals for explanation, or do they require additional detailed explanations? Perhaps your audience includes a
mixture of businesspeople, technical experts, and end users, necessitating multiple formats for conveying the
same information in different ways.

Start by determining the audience member types. We often talk about four audience categories: experts,
technicians, executives, and nonspecialists. Each category has distinct characteristics, perspectives,
expectations, and objectives, as described below.

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 10.1 • Writing an Informative Report 467

Experts
Experts are individuals with an advanced understanding of the subject matter, often with specialized
knowledge or education in the topic at hand. They are comfortable with the jargon, or specialized and/or
technical terms of the field. Communication aimed at experts can be highly technical and detailed, and it often
assumes a high level of prior knowledge. The purpose of such communication is usually to share new findings,
discuss advanced techniques, or delve into the nuances of a particular issue.

Technicians
Technicians are practical users of information who may apply the knowledge in a hands-on manner. They
typically have good familiarity with the subject but may not have the theoretical knowledge of experts.
Information presented to technicians should be accurate and technical but focused on application and
procedures. It can include jargon but should explain how the information affects practical work.

Executives
Executives consist of decision-makers such as managers, chief executive officers (CEOs), or business owners
who may not have detailed technical knowledge but need an understanding of the implications of the
information for strategic decision-making. Communication with executives should be concise, focused more
on summaries and outcomes and less on details and theory. The language should be less technical and
oriented toward business implications, costs, benefits, risks, and opportunities.

Sometimes, data science summaries are conveyed to executives and senior management by way of an
executive dashboard. The executive (or data) dashboard is a visual representation tool designed to provide a
quick, real-time overview of an organization's key data points and metrics, often updated in real time or at
regular intervals. The key metrics, often referred to as key performance indicators (KPIs), allow the audience
to view consolidated data from various sources in an intuitive and visually engaging format. The purpose of
the dashboard is to build awareness of and highlight key patterns to support quick identification of trends,
anomalies, and opportunities. A key advantage of an executive dashboard is the real-time access to critical and
actionable data that allows an executive to make rapid decisions regarding business-critical KPIs. Data
dashboards also allow for continuous monitoring of performance metrics and can help identify trends where
early identification may result in a competitive advantage to a company. Executives can quickly scrutinize the
dashboard metric to assess progress toward corporate goals and objectives.

A few examples of executive dashboards include the ability to monitor sales performance through real-time
sales data, revenue trends, and customer engagement metrics, which can enable teams to adjust strategies in
a timely manner. Data dashboards can also support operational efficiency by displaying key metrics such as
production rates, inventory levels, and logistic statuses to assist teams in optimizing processes. Additionally,
data dashboards can be leveraged by marketing teams to visualize campaign performance, audience
engagement, and conversion rates to help refine their tactics and maximize returns. Overall, the dashboard
can enhance agility and effectiveness in informed managerial decision-making (see Figure 10.2).
468 10 • Reporting Results

Figure 10.2 The executive dashboard is a visual representation of data to give executives and senior management a quick, real-time
overview of an organization's key performance indicators (KPIs).
(credit: modification of work "Analyst analytics blur" by David Stewart/https://homegets.com/Flickr, CC BY 2.0)

Government dashboards, with their focus on transparency to the public, often provide good examples.

Examples of U.S. federal government dashboards from different economic sectors include the following:

• Data USA (https://openstax.org/r/datausa)

• Aviation Community Dashboard (https://openstax.org/r/swpc)
• IT Portfolio Dashboard (https://openstax.org/r/itdashboard)
• Transportation Performance Management (https://openstax.org/r/fhwa)

Nonspecialists
Nonspecialists, or “lay” audiences, do not have specialized knowledge of the subject but might be interested
in the topic or need to understand the basics for a particular reason. Communication with this group should
avoid technical language and jargon as much as possible, or at least explain it thoroughly using clear,
straightforward language. The focus should be on the broader implications of the information and its
relevance in a wider context.

Writing for a Diverse Audience

When writing technical data science reports, it is often necessary to connect with diverse audiences who may
have different levels of expertise, interest, and background knowledge. One can build connections by tailoring
communication to a specific audience category while ensuring that the explanations are clear enough to
resonate with others. The presenter must consider not only the complexity of the language, but also the depth
of detail, the format, and the presentation of the information. The writing must be accessible to everyone in
your audience and should avoid nonessential jargon, cryptic acronyms, and excessive details (unless the level
of audience requires a high level of technicality and theory). Consider the human element when creating an
informative narrative. In other words, take into account the perspectives, emotions, motivations, and
experiences of the audience to make the information more engaging and meaningful. It also helps to apply
several illustrative examples and clear analogies to help make the case for the real-world utility of your

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 10.1 • Writing an Informative Report 469

approach and findings. When writing for a nontechnical audience, it is important to articulate the tangible
impact and pertinence of the data, ensuring that it connects with the reader’s context and concerns. In the
description of the various aspects of the report, be selective and avoid overwhelming the audience with data
that is less significant and instead spotlight pivotal key insights. Complement the narrative with visualizations
(e.g., graphs, charts, tables) that illuminate the findings. Be mindful of the diverse spectrum of your potential
audience and adopt a writing style that is coherent, succinct, and interesting, avoiding excessive complexity.
Employ an active voice and brief sentence construction and offer careful transitional cues to guide your
readers through the report.

Writers and presenters of technical reports should also consider issues related to audience neurodiversity, or
the normal variation of individual cognitive abilities, especially in realms of communication and processing
information. In the same way that we must consider a range of audience from expert to nonspecialist, it is vital
to recognize that cognitive and neurological differences among readers or other consumers of the report can
significantly impact their comprehension and engagement with the material. Some of the same principles
apply, including use of clear, concise language, structured organization, and the inclusion of visual aids such as
charts and graphs to cater to diverse learning and processing styles. Additionally, providing summaries or
abstracts at the beginning of each section can aid in comprehension for those who might struggle with large
blocks of text or complex information. By adopting these strategies, report writers not only uphold the
principles of inclusivity and accessibility but also enhance the overall effectiveness of their communication,
ensuring that their findings and insights are accessible to a broader audience.

Explaining Your Methods

As described in What Is Data Science?, the steps of the data science cycle consist of defining the objective,
acquiring and cleaning data from a variety of sources, analyzing data, and communicating relevant insights. In
a technical report, the purpose of explaining data science methods is to provide a clear and rigorous account
across the data science cycle as well as to justify the validity and reliability of the results and conclusions.
However, as mentioned above, different audiences may have different roles and levels of expertise in data
science. Effectively communicating with these varied audiences requires different strategies for explaining the
data science methods that you employed.

One strategy used when there may be audiences of different levels or interests is a layered approach, in
which the report is organized into sections or appendices that provide different levels of detail and complexity
for different audiences. For example, the main body of the report could provide a high-level overview of the
data science methods, focusing on the main objectives, steps, and outcomes, using simple and nontechnical
language. This would be suitable for audiences who are interested in the general findings and implications of
the data analysis, such as managers and policymakers. The appendices could provide more detailed and
technical descriptions of the data science methods, such as the data sources, sampling methods,
preprocessing techniques, algorithms, parameters, evaluation metrics, and limitations. These appendices
would be suitable for audiences who are interested in the technical aspects and validity of the data analysis,
such as data scientists, researchers, or reviewers.

It is important that such a report adheres to a recognized editorial style, such as one of these:

• American Medical Association (AMA) (https://openstax.org/r/amastyle) for medical and health fields
• American Psychological Association (APA) (https://openstax.org/r/apastyle) for scientific and psychological
fields
• Chicago Manual of Style (CMOS) (https://openstax.org/r/chicago) for published works
• IEEE (https://openstax.org/r/ieee) for engineering and computing fields

Always consult the project sponsors to find out what formatting and style are required for the report, and
make sure that the report contains appropriate references and citations for any third-party sources
referenced.
470 10 • Reporting Results

Some reports may require the development of a codebook or data dictionary to detail the variables, their
units, values, and labels within the data or datasets used in the project. This codebook must align with the final
report and the code used during the project to maintain consistency. In addition, it may be important to
implement a version control system, such as Git or SVN, to help keep track of changes to code or any digital
content over time, especially if the project is complex and there are many team members working on it. Git is a
distributed version control system designed to handle everything from small to very large projects with speed
and efficiency, while SVN (Subversion) is a centralized version control system that allows users to keep track of
changes to files and directories over time. These information repositories are beneficial for tracking and
managing changes to code and data throughout the lifecycle of a project. Such a system documents the
project's history, assists in resolving conflicts or errors, and facilitates collaboration among researchers.
Crucially, it promotes reproducibility, enabling others to access and execute the same code and data utilized in
the project. In addition, individuals can utilize cloud-based systems (e.g., Google Docs, Microsoft Office 365)
that provide document sharing and change tracking features that allow for advance version control and a
repository of report backup options.

Should That Be a Graph or a Table?

Visualizing Data covered in depth the importance of incorporating visual aids such as graphs, charts, tables,
diagrams, and flowcharts as an effective way to clarify data science methodologies. These tools can distill
complex information and highlight significant patterns, trends, or relationships within the data. Data visuals
can captivate and maintain audience engagement while fostering comprehension and memory retention. Data
scientists should exercise sensible caution when utilizing visual aids; improper design or presentation can lead
to bias or misinterpretation. Thus, each visual aid should be paired with succinct, clear explanations that clarify
the purpose of the visual aid, its content, and possible limitations. The inclusion of alt text, or brief
descriptions of images that accompany the image or may be embedded within the image data, is essential to
aid readers who are not able to view the images and graphics due to disability or other limitations.

The art of data science communication entails presenting analytical results logically and compellingly. Graphs
and tables offer distinct advantages for various data types, reporting goals, audiences, and intended
messages. Graphs excel at depicting trends, patterns, connections, and anomalies, whereas tables are optimal
for displaying exact values, comparisons, and classifications. Given the diversity of available graphs and tables,
selecting the most fitting type for the data at hand is crucial.

A well-constructed data analysis report should include enough graphs and tables within the main body to
adequately explain each of the central arguments or findings. These should be straightforward, self-
explanatory, and identified with descriptive labels, titles, legends, scales, and units. Consistency in style and
formatting is essential. Authors should avoid overloading the report with excessive or overly intricate visuals
that might distract the reader or graphics that offer no additional insight. The author is also responsible for
clarifying the significance of these visuals within the accompanying text (alt text, captions, etc.), spotlighting
the principal observations or inferences. Table 10.1 provides a summary of the types of visual aids that can be
used in data science reports and the types of information that they best convey (note that these displays were
discussed in Inferential Statistics and Regression Analysis and Visualizing Data):

Visual Aid Informational Purpose

Line graphs Illustrate time series data or variations across continuous data
Bar graphs Compare the distributions of discrete or categorical data
Pie charts Represent parts of a whole in percentages or proportions
Scatterplots Demonstrate correlations between data from two continuous variables
Histograms Show the distribution frequencies of data from a single continuous variable

Table 10.1 Summary of Visuals Used in Data Science Reports

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 10.1 • Writing an Informative Report 471

Visual Aid Informational Purpose

Box plots Provide summary statistics and outliers for a continuous variable or across
groups
Contingency tables Display the joint frequency or counts for the data from a combination of two or
more categorical variables
Summary tables Present descriptive statistics or model outputs for data from one or more
continuous variables or across different categories

Table 10.1 Summary of Visuals Used in Data Science Reports

In addition, consider using interactive visualizations, which offer users the opportunity to engage dynamically
with information through direct manipulation and exploration. This method leverages the power of graphical
tools to transform static data into a visual dialogue, allowing users to uncover patterns, anomalies, and
insights by interacting with the visualization elements themselves. By providing mechanisms such as zooming,
filtering, and sorting, interactive visualizations empower users to personalize their data exploration journey,
making complex data more accessible and understandable.

EXAMPLE 10.1

Problem

A large pharmaceutical company is seeking to identify key health factors that are associated with coronary
heart disease and diabetes, with the potential goal of identifying markets for medications based on the
findings about those key factors. One source of data is the dataset diabetes_data.csv (https://openstax.org/
r/spreadsheetsd). Assuming that some preliminary analysis has already been completed, how would a data
scientist address each of the following elements of the report? (Note: You may want to return to the chapter
introduction to review the information about this dataset.)

• Title Page
• Executive Summary
• Methodology
• Data Exploration and Analysis
• Results and Discussion
• Conclusion

Solution

• Title Page:

Title: Identifying Potential Markets for Coronary Heart Disease and Diabetes Medications

Prepared for: [Pharmaceutical Company Name]

Prepared by: [Data Scientist's Name]

Date: [Report Date]

• Executive Summary: This section provides a concise overview of the entire report, summarizing the
key findings, methodologies, and recommendations. It should be written last to encapsulate the most
important points derived from the entire analysis.

Example:

This report identifies key health factors associated with coronary heart disease (CHD) and diabetes, utilizing
472 10 • Reporting Results

data from the diabetes_data.csv (https://openstax.org/r/spreadsheetsd) dataset. Preliminary analysis

indicates significant correlations between factors [X, Y, Z] and disease prevalence. Recommendations
include targeted marketing strategies in high-prevalence areas as well as areas in which populations are
known to have high levels of [X, Y, Z]. [Add further details as appropriate from your analysis].

• Methodology: This section outlines the methods and procedures used to conduct the analysis. It
details the data sources, data cleaning processes, analytical techniques, and any assumptions made
during the analysis.

Example:

The analysis began with data cleaning and preprocessing of the diabetes dataset to handle missing values
and ensure data integrity. Missing numerical values were imputed using the median values, while missing
categorical data were filled in with the string “MISSING.” Exploratory data analysis, including plotting pairs
of variables, was conducted to uncover initial patterns and correlations. Advanced statistical methods and
machine learning algorithms, including multiple linear regression, logistic regression, and decision trees,
were employed to model disease prevalence and identify significant predictors.

• Data Exploration and Analysis: This section provides a detailed examination of the dataset, including
descriptive statistics, visualizations, and initial insights. It identifies key variables, patterns, and
anomalies that influence the analysis.

Example:

The dataset comprises key demographic and health metrics for a population-based sample of Black
residents of Virginia. Variables analyzed include cholesterol, glucose level, age, weight, height, and
presence of diabetes, among others. Descriptive statistics revealed that higher age and BMI are strongly
associated with increased CHD and diabetes prevalence. Visualizations such as histograms, scatterplots,
and heatmaps highlighted these correlations. Anomalies such as outliers were addressed through data
normalization techniques.

• Results and Discussion: This section presents the findings of the analysis, interpreting the results and
discussing their implications. It should relate the findings back to the research questions and objectives
outlined in the introduction. Strengths and weakness should be discussed.

Example:

The analysis identified several key features that were highly correlated with CHD and diabetes within the
dataset. Significant predictors of disease prevalence included age, BMI, and smoking status. One strength
of the model is that the analysis employed a variety of modeling techniques, which allowed for a
comprehensive evaluation of the data from different statistical perspectives, increasing the robustness of
the findings. One weakness is the limited scope of the dataset, given its focus on a specific demographic.
This suggests areas for further research, including expanding the dataset to include more diverse
populations and other geographic regions.

• Conclusion: This section summarizes the key points of the report, reiterates the main findings, and
provides actionable recommendations based on the analysis.

Example:

The analysis highlights critical factors that correlate with CHD and diabetes, providing insight that could
lead to market penetration for medication into areas whose populations are known to have greater risk
based on those health factors. Our team recommends conducting further research to expand the dataset
and validate findings across different demographics. Addressing these high-prevalence areas with tailored
health care solutions will not only meet the specific needs of affected populations but also drive the

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 10.2 • Validating Your Model 473

company's growth and market presence in the health care sector.

10.2 Validating Your Model

LEARNING OUTCOMES:
By the end of this section, you should be able to:
• 10.2.1 Identify meaningful assumptions, state how they are used in the modeling process, and
provide justifications for each assumption.
• 10.2.2 Discuss various error measures in the context of a modeling problem.
• 10.2.3 Perform sensitivity analysis on models and interpret the results to determine how different
variables and assumptions impact the outcomes of a model.
• 10.2.4 Write informative summaries of strengths and weaknesses of a model.

As discussed in Time Series and Forecasting, modeling is the process of creating a mathematical
representation of real-world phenomena to allow for predictions and insights based on data. Modeling
involves selecting appropriate algorithms, training the model on historical data, and validating its
performance to ensure it generalizes well to new, unseen data. Prior to developing models, it is critical to
identify and clearly state assumptions and provide justifications for the data collection and analysis strategies
used. In this section we present the methods used for assessing how a model's predictions align with the
actual observed data and introduce the concept of model validation. We also briefly discuss approaches used
to understanding the robustness of different models and share practices to support documentation and
feedback loops for a balanced and transparent analysis.

Stating Assumptions and Justifications

A key element in data science report writing is the ability to identify and document significant assumptions
that emerge during the foundation of a project or task. In general, an assumption is a statement that is
thought to be true without being verified or proven. Assumptions often stem from one’s experience,
accumulated knowledge, or even intuition. For data scientists, assumptions have a very specific meaning: they
are foundational hypotheses or beliefs about the structure, relationships, or distribution of data that guide the
analytical approach and model selection for a project. These assumptions play an important role in steering
the decision-making process and shaping the solution's development. However, it is important to note that
assumptions come with their own risks. If the assumptions turn out to be false or inaccurate, they can lead to
bias, errors, delays, or outright failures in the project. Therefore, documenting assumptions in a clear and
explicit manner is of utmost importance. Providing justifications for each assumption is equally crucial.

Assumptions vs. Constraints

Assumptions should be documented within the methodology section of the report. When it comes to writing
the assumptions section, several best practices should be followed. First, it is important to distinguish between
assumptions and constraints. Assumptions are things we believe to be true but have not yet confirmed, while
constraints are limitations or restrictions that are imposed on a project or its solution. A common data
science–related assumption is the belief that the historical data used to train a predictive model is
representative of future conditions, implying that patterns observed in the past will persist in the future. This
assumption underpins the use of time series analysis and forecasting models in predicting future trends based
on historical data patterns. By contrast, a common constraint encountered is the limited availability of high-
quality, relevant data, which can significantly restrict the depth and accuracy of analyses. Additionally,
computational limitations, such as processing power and memory capacity, can pose significant challenges in
handling large datasets or complex models, impacting the feasibility and scalability of data science projects.
Yet other constraints are imposed from the project sponsors, including finding solutions that do not exceed
474 10 • Reporting Results

certain resource requirements or that must attain certain goals.

Using precise and unambiguous language and avoiding any vagueness or generalities helps in accurately
stating the assumptions. Assumptions should be verifiable statements, meaning they should be capable of
being evaluated or validated with evidence or data. This approach helps data scientists avoid subjective
opinions or personal biases.

EXAMPLE 10.2

Problem

A manufacturing company commissioned a report on sales and revenue at different production levels. The
company has no more than 13 machines that can be used to make the product, and there are 29 employees
that are capable of operating the machines. List the constraints of the project along with any implied
assumptions. In addition, formulate follow-up questions that you should ask the executives of the company
before you begin any data analysis.

Solution

Constraints:

• The company has a maximum of 13 machines, limiting the number of products that can be produced
simultaneously.
• There is also a limit on the number of employees, with at most 29 being capable of operating the
machines.

Assumptions:

• All 13 machines can be used if there are enough employees to operate them. The 29 employees are
sufficient to operate all 13 machines simultaneously. (Note: We do not know how many employees are
required to operate a machine, so this needs to be verified.)
• Machines and operators are assumed to have uniform characteristics, meaning that the volume of
production depends only on the number of machines and operators available.
• Production will not be interrupted by downtime of either the machines or the employees. The market
demand is sufficient to absorb the production levels at various stages, meaning all produced goods can
be sold.

(These are only some of the assumptions that could be listed.)

Follow-up questions for the company:

• What is the maximum output capacity of each machine per hour/day?

• How many employees are required to operate each machine?
• Do the machines have uniform performance, or are some capable of producing more of the product? If
so, are additional employees required to work the higher-performing machines (e.g., some machines
may be larger and require more operators, producing more of the product as a result)?
• What is the average uptime and downtime for each machine?
• How often are machines maintained? Are there any specific times when machines are not operational
(e.g., scheduled maintenance, shift changes)?
• Regarding the employees, are there scheduling factors, differentiated expertise levels, or any other
factors that must be considered?
• Are there any supply chain or market limitations?

(Many more questions may be formulated beyond this basic sample of inquiries.)

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 10.2 • Validating Your Model 475

Nonconstant Assumptions
In addition to the above practices, it is essential to include relevant time frames for the validity of the
assumptions. This involves specifying when the assumptions are applicable and noting any changes or
updates that might impact them. For example, it may be assumed that sales for a new tech product will be
very high only in the months leading up to the holiday season.

Providing rationales or context—that is, explaining the basis for each assumption and how it relates to the
project's objectives, requirements, or scope—is also crucial. External factors that may influence the
assumptions, such as market conditions, customer preferences, or legal regulations, should be considered.
These factors could change over time, and so it is important to note that in the modeling process.

Moreover, acknowledging any resource limitations, like budget, staff, equipment, or materials, is vital as these
may affect the project's execution or outcome. Technical limitations, including those related to computing,
software, hardware, or network, should also be recognized as they can impact the project's functionality or
performance and may also change in the future.

For each assumption made, the technical writer should offer a justification supported by evidence, data, or
logical reasoning. For example, we might assume that a software product will be compatible with the Microsoft
Windows 11 operating system because market research data shows that Windows 11 is the most widely used
operating system among the target audience. Another assumption could be that users will have basic
computer literacy and familiarity with similar software products based on customer feedback surveys
indicating that they are professionals in the field who have used previous versions of the software or related
products from competitors. We might also assume that users will have access to online help and support
resources since the software product includes a built-in help feature linking to the company's website, where
FAQs, tutorials, videos, and contact information are available. Finally, the assumption that the software
product will receive regular updates to fix bugs and improve features can be justified by referring to the
company's quality assurance policy and customer satisfaction strategy.

To assess whether technical and data science–related assumptions are being met, rigorous validation
techniques such as cross-validation and sensitivity analysis are often employed. (This will be discussed further
below.) Careful evaluation and validation of these assumptions help to prevent biased results and enhance the
generalizability of the model to various datasets and real-world scenarios. Additionally, continuous monitoring
and updating of models with new data help in adjusting to changes that were not anticipated by the initial
assumptions, ensuring models remain accurate and relevant over time.

Implicit Bias
It is also important to examine ethical considerations related to assumptions and implicit bias in developing
data science reports (see Ethics Throughout the Data Science Cycle), as these factors can significantly impact
the fairness and accuracy of the findings. Assumptions, if not rigorously validated, can lead to skewed results
that misrepresent the data and its implications. Implicit bias, whether in data collection, analysis, or
interpretation, can introduce systemic errors that disproportionately affect certain groups, leading to
inequitable outcomes. Therefore, it is necessary to examine and challenge assumptions, employ diverse and
representative datasets, and implement techniques to detect and mitigate bias. Often, the best approach is to
allow a third party to vet the methodology, identifying assumptions that you may have overlooked.
Transparency in methodology and a commitment to ethical standards ensure that data science reports are not
only scientifically sound but also socially responsible, promoting trust and integrity in data-informed
suggestions and decision-making.

By thoroughly documenting these assumptions and their justifications, technical writers can ensure that the
assumptions align with the project's scope and requirements. Additionally, this documentation provides a
framework for these assumptions to be validated or revised as necessary throughout the project lifecycle.
476 10 • Reporting Results

Interpreting Measures of Fit

As we saw in Time Series and Forecasting, What Is Machine Learning?, and Deep Learning and AI Basics,
models need to be evaluated using appropriate measures of fit—that is, the metrics that assess how well a
model's predictions align with the actual observed data. Metrics such as R-squared in regression or accuracy in
classification are integral in this process. However, it is not sufficient to merely state these values; a
comprehensive technical report must explore their meanings and limitations within the context of the specific
problem being addressed. High values for measures of fit are not always indicative of a good model.
Conversely, low error values may not always mean that the model will do a good job on future data. There are
further considerations to explore, such as the bias-variance trade-off, the impact of outliers on the results, and
potential for small changes in input to produce relatively large deviations in output (sensitivity). When
reporting on the metrics for model fit, it is vital to put these values into their proper context, include
accounting for the model's significance, avoiding overfitting, and ensuring robustness.

Validation Assessment
A model of statistical validation can help strengthen the technical report and support consumer confidence
with the inclusion of the information. However, in certain instances the results of the validity of fitness testing
may not result in favorable outcomes. To maintain and convey integrity in the work, it is essential to report the
results in an honest and accurate manner, even when those results are not favorable. In addition, one may
consider bringing on an external evaluator to provide an extra level of validation assessment. The external
practitioner may provide additional technical expertise to confirm practices or make recommendations for
adjustment.

Recall from Correlation and Linear Regression Analysis that, , or R-squared, also known as the coefficient of
determination, measures the proportion of the variance in the dependent variable that is predictable from the
independent variables. Consider an example of a linear model in which the factors (feature variables) are
square footage of the house, number of bathrooms, proximity to a city center, local school district ranking,
etc., while the response (dependent variable) is the market value of the house. After training, the linear
regression model has an value of 0.75. In simple terms, this value suggests that 75% of the variation in
market value can be explained by the features used in the model (e.g., size, number of bathrooms, location)
and that 25% of the variation is due to noise and other factors not accounted for in the model. This seems to
imply that the model is relatively effective at capturing the relationships between the independent variables
and house prices, but it is important to understand what this means precisely. It does not mean that the model
predicts house prices with 75% accuracy. Instead, it suggests that a significant portion (75%) of the variance in
housing prices is captured by the model.

In the context of housing prices, an of 0.75 might be considered strong, given the high variability in real
estate markets due to numerous factors, some of which may not be included in the model (e.g., economic
trends, unquantifiable factors like scenic views). It is crucial to remember that a high value does not imply
causation. In other words, we may not conclude that the local school district ranking necessarily causes house
prices to go up. Any correlation between housing prices and school district ranking may be due to some other
factor, such as median income of the residents in the neighborhood.

Additionally, cannot determine whether the coefficient estimates and predictions are unbiased, which is
why we must also assess other diagnostic measures and look at residuals to check for patterns that might
indicate issues with the model. Perhaps there are interactions between variables that should be included in the
model, implying that a quadratic model might be more appropriate than a linear one, for example. Moreover,
the features might explain some of the remaining variability in the response; however, this estimate may be
impacted by the sample size, presence of outliers, and the extent to which model assumptions are met.

If the analysis had used a different set of features or a different kind of model (e.g., decision tree), the results
may have ended up with a different degree of accuracy. Comparing different models for the same set of data

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 10.2 • Validating Your Model 477

can help in appreciating the impact of different features on the prediction accuracy. By understanding that our
model explains a significant portion of the variance, we can use it to make informed decisions about housing
prices. However, recognizing its limitations and the factors it does not account for is crucial in avoiding
overreliance on the model for price prediction. Future improvements could include adding more relevant
features, using different modeling techniques, and/or collecting more data to improve the model's accuracy
and reliability.

EXAMPLE 10.3

Problem

A data science team is examining the diabetes dataset diabetes_data.csv (https://openstax.org/r/

spreadsheetsd) utilizing a classification decision tree (see Decision-Making Using Machine Learning Basics)
to better understand how factors such as cholesterol level, sex, height, weight, BMI, and others correlate
with the presence of diabetes in patients. Use modeling best practices to evaluate the model and discuss
how overfitting will be avoided.

Solution

PYTHON CODE

#load libraries for decision trees and visualization

import pandas as pd
from sklearn.tree import DecisionTreeClassifier, plot_tree
from sklearn.model_selection import train_test_split
import matplotlib.pyplot as plt

#load data. The code for your dataset will be dependent upon the file path you
#set up
df = pd.read_csv('diabetes_data.csv', index_col='Patient number')

When preparing data to run various analyses or models, it is recommended to examine the data
characteristics to ensure that the data is properly formatted and has the appropriate data types for the
analysis or modeling technique. The function df.info() provides the list of features of the data set
(column names) and their types (Dtype).

PYTHON CODE

#examine the dataset

df.info()

The resulting output will look like this:

478 10 • Reporting Results

Data columns (total 13 columns):

# Column Non-Null Count Dtype
--- ------ -------------- -----
0 Cholesterol 390 non-null int64
1 Glucose 390 non-null int64
2 HDL Chol 390 non-null int64
3 Age 390 non-null int64
4 Gender 390 non-null object
5 Height 390 non-null int64
6 Weight 390 non-null int64
7 BMI 390 non-null float64
8 Systolic BP 390 non-null int64
9 Diastolic BP 390 non-null int64
10 waist 390 non-null int64
11 hip 390 non-null int64
12 Diabetes 390 non-null object
dtypes: float64(1), int64(10), object(2)
memory usage: 42.7+ KBInt64Index: 390 entries, 1 to 390Data columns (total 13
columns):# Column Non-Null
Count Dtype--- ------ -------------- -----0 Cholesterol 390 non-
null int641 Glucose 390 non-null int642 HDL Chol 390 non-
null int643 Age 390 non-null int644 Gender 390 non-
null object5 Height 390 non-null int646 Weight 390 non-
null int647 BMI 390 non-null float648 Systolic BP 390
non-null int649 Diastolic BP 390 non-null int6410 waist 390
non-null int6411 hip 390 non-null int6412 Diabetes 390
non-null objectdtypes: float64(1), int64(10), object(2)memory usage: 42.7+ KB

To use the sklearn (https://openstax.org/r/scikitlearn) library, all data must be numeric. However, if you have
columns with string data, there are several methods to convert them to numeric values. For “True”/“False”
values, simply use .astype ('int'). For other strings, you can employ the pandas functions like map,
replace, or apply.map is generally the fastest and most efficient of these, but it lacks flexibility, as it
converts unmatched values to NaN. replace is more versatile, allowing partial or full data replacement,
but it's slower than map. map is preferable for large datasets or in production due to its speed.

PYTHON CODE

#convert categorical data to numeric values

df['Gender'] = df['Gender'].replace({'male': 0, 'female': 1})

To prepare the data for modeling, you will set up features and targets. In addition, you will want to establish
a set of training and testing data.

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 10.2 • Validating Your Model 479

PYTHON CODE

#set up data features and targets and set up training and testing datasets
features = df.drop('Diabetes', axis=1)
targets = df['Diabetes']

x_train, x_test, y_train, y_test = train_test_split(features, targets,

stratify=targets, random_state=42)

The modeling technique used is a decision tree, which will operate similarly to logistic regression in sklearn
as you create the class and then use the fit method. It has the same score method and other methods like
predict.

PYTHON CODE

#run a decision tree

dt = DecisionTreeClassifier()
dt.fit(x_train, y_train)

print(dt.score(x_train, y_train))
print(dt.score(x_test, y_test))

The resulting output will look like:

1.0
0.826530612244898

The accuracy observed on the training set is clean, registering at 100%, whereas the accuracy on the test
set is significantly lower, recorded at 87.7%. This discrepancy is a signal of overfitting. Doing further analysis
by examining the depth of the tree and visualizing it would be beneficial.

PYTHON CODE

#measure the depth of the tree

dt.get_depth()

The resulting output will look like:

7
480 10 • Reporting Results

Seeing how deep the tree got and the number of samples in the leaf nodes illustrates that the model is
likely overfitting on the data. We can restrict the number of levels (depth) with max_depth. You can try a few
values below and see how it changes. Here, we settled on two since that results in nearly equal train/test
scores and looks like it reduces the overfitting. Pruning can also be applied to decision trees; as defined in
Decision Trees, pruning involves the removal of sections of the tree that provide little predictive power to
improve the model's accuracy and prevent overfitting.

PYTHON CODE

#adjust the depth of the decision tree to 2

dt = DecisionTreeClassifier(max_depth=2)
dt.fit(x_train, y_train)

print(dt.score(x_train, y_train))
print(dt.score(x_test, y_test))

The resulting output will look like:

0.9315068493150684
0.9081632653061225

PYTHON CODE

#create a decision tree with a max depth of 2

f = plt.figure(figsize=(8, 8))
_ = plot_tree(dt, fontsize=10, feature_names=features.columns.tolist(),
filled=True)

The resulting output will look like:

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 10.2 • Validating Your Model 481

Validation Techniques
Suppose that your data science team has come up with multiple models, each of which seems to do well on
the training and testing sets. How might you choose between the various models? This is where validation
plays a role. Validation is a broad term for the evaluation of multiple predictive models and/or fine-tuning of
certain constants that affect the performance of a model (hyperparameter tuning). These techniques provide
a means to rigorously test the model's performance on unseen data, thereby reducing overfitting and
ensuring that the model captures as much of the true underlying patterns in the data as possible rather than
noise or random patterns. Be sure to fully explain all validation methods used and how you selected the best
models in the data exploration and analysis part of your report.

Validation typically involves setting aside a portion of the data that is used to test multiple different models
after training. This is different than splitting the data into a training set and testing set (as covered in Decision-
Making Using Machine Learning Basics), in which the model is trained only once on the training set and then
evaluated on the test set. When validation is used, the dataset is split into three parts, training, validation, and
testing sets. After a few rounds of training and validation, the best model is chosen, and then finally the testing
set is used on the best model to find a measure of fit. Thorough validation processes are crucial for building
robust models that perform well in real-world applications, as they allow for model selection and fine-tuning
before deployment, ultimately leading to more reliable and effective predictive analytics.

Cross-validation, a variation on validation, divides the training set into multiple subsets and iteratively trains
and evaluates the model on different combinations of these subsets, offering a more comprehensive
evaluation by leveraging all available data. Generally, cross-validation will be done on each model under
consideration, which may take considerable time and resources to accomplish. Although time-consuming,
cross-validation helps to prevent fitting to random effects in the data.

One simple way to do cross-validation is the bootstrap method (discussed in some detail in Machine Learning
482 10 • Reporting Results

in Regression Analysis). Bootstrapping is a powerful statistical technique used to estimate the distribution of a
sample by repeatedly resampling with replacement. In the context of model evaluation, the bootstrap method
involves creating multiple new datasets, or bootstrap samples, by randomly sampling from the original
dataset, allowing duplicates. Each bootstrap sample is used to train and evaluate the model, and the
performance metrics are averaged over all samples to provide an estimate of model accuracy and variability.
This may be done on multiple different models and values of hyperparameters to arrive at the best model. The
bootstrap method is highly flexible and can be applied to a wide range of statistical problems, but it can be
computationally intensive, especially with large datasets. Nevertheless, it is a valuable tool for obtaining robust
estimates of model performance and understanding the variability in predictions.

Additionally, there are two common cross-validation strategies called k-fold cross-validation and leave-one-out
cross-validation.

k-fold cross-validation works by dividing the dataset into equally sized subsets, or folds. The model is
trained on of the folds and tested on the remaining fold, a process that is repeated times with each
fold serving as the test set once. This approach ensures that every data point is used for both training and
validation, providing a more comprehensive assessment of the model's generalizability. This method is
particularly advantageous when the dataset is limited in size, as it maximizes the use of available data for both
training and testing.

Leave-one-out cross-validation (LOOCV) is a special case of k-fold cross-validation where is set to the
number of data points in the dataset, meaning that each fold contains only one observation. In LOOCV, the
model is trained on all data points except one, which is used as the validation set, and this process is repeated
for each data point in the dataset. This method provides an exhaustive validation mechanism, ensuring that
every single data point is used for testing exactly once, thus offering an unbiased evaluation of the model's
performance. However, LOOCV can be computationally expensive, especially for large datasets, because it
requires training the model as many times as there are data points. Despite its computational intensity, LOOCV
is particularly useful for small datasets where retaining as much training data as possible for each iteration is
crucial for model accuracy.

Accuracy and Error

Once you have settled on a validation strategy, how do you evaluate the performance of your models so that
you can select the best one? In previous chapters, we have introduced numerous measures of fit, some of
which are useful in classification tasks, while others are more suitable for regression tasks, as we’ll see below.

Classification Accuracy
Recall from What Is Machine Learning? that accuracy is calculated as the proportion of correctly predicted
instances out of the total instances in a classification task. For instance, consider the question of using a
classification model to predict whether an email is spam or not based on its content and metadata. If the
model correctly predicts 90 out of 100 emails as spam or not spam, the accuracy is 90%. While 90% appears to
be a high level of accuracy, it is necessary to delve deeper into the understanding of this metric. In cases
where the data set is imbalanced, such as when 95% of emails are not spam, an accuracy of 90% might not be
as impressive. This scenario could mean that the model is merely predicting the majority class (non-spam)
most of the time.

To gain a more nuanced understanding of the model's performance, additional measures like precision, recall,
and the F1 score are considered. We saw in What Is Machine Learning? that precision measures the proportion
of correctly identified positive instances (true positives) among all instances that the model predicts as
positive—that is, . On the other hand, recall measures the proportion of true positives among
all positives in dataset—that is, . Finally, the -score provides a balance between precision and
recall, offering a single metric to assess the model's accuracy in cases where there is a trade-off between the
two.

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 10.2 • Validating Your Model 483

For example, a high precision with a low recall might indicate that the model is too conservative, only labeling
an email as spam if it is very sure and leading to much spam being missed.

It is also vital to examine the confusion matrix, which provides a detailed breakdown of the model's
predictions, showing the number of true positives, false positives, true negatives, and false negatives (see
Classification Using Machine Learning). The confusion matrix helps to explain the nature of errors the model is
making. For instance, a high number of false positives (non-spam emails classified as spam) might be more
undesirable than false negatives in an email classification scenario, as it could lead to important emails being
missed. Therefore, while accuracy gives an initial indication of the model's performance, a comprehensive
evaluation requires analyzing additional metrics and understanding their implications in the specific context of
the data and the problem at hand. This approach ensures that decisions based on the model's predictions are
informed and reliable, considering not just the overall accuracy but also the nature and implications of the
errors it makes.

Regression Error Measures

For regression models, measures of error are used to evaluate model performance, including those discussed
in Time Series and Forecasting and Decision-Making Using Machine Learning Basics: mean absolute error
(MAE), mean square error (MSE), mean absolute percentage error (MAPE), and root mean square error (RMSE),
in addition to statistical measures of fit such as R-squared or the Pearson correlation coefficient (r), which are
detailed in Statistical Inference and Confidence Intervals. Adding one more measure to this list, consider the
mean percentage error (MPE), which is a metric used to assess the accuracy of predictions in a regression
model by calculating the average of the percentage errors between predicted and actual values.

The mean percentage error (MPE) is like the MAPE except that the absolute value of the difference is not used.
Instead, MPE will tend to be smaller than MAPE when the predictions are balanced between higher than actual
and lower than actual. However, one drawback of MPE is its susceptibility to skewness from large percentage
errors, especially when actual values are close to zero, potentially leading to misleading results. Additionally,
MPE can yield negative values if predictions consistently overestimate or underestimate the actual values,
complicating the interpretation. Despite these limitations, MPE can offer valuable insights when used in
conjunction with other error metrics, contributing to a more nuanced understanding of model performance.

AIC and BIC

There are two related measures that are often used in validation, the Akaike Information Criterion (AIC) and
Bayesian Information Criterion (BIC). Most statistical software packages will compute AIC and BIC, but it is
helpful to see the formulas. Let be the number of data points, the number of parameters (or degrees of
freedom), and the maximum likelihood of the model (see Classification Using Machine Learning).

Both AIC and BIC are criteria used for model selection and validation in the context of statistical models. They
help in choosing the best model among a set of candidate models by balancing goodness of fit and model
complexity. BIC imposes a harsher penalty on the number of parameters compared to AIC and so will select
simpler models overall. During the model selection process, various candidate models are fitted to the data.
AIC and BIC values are computed for each model, and the model with the lowest criterion value is selected:
484 10 • Reporting Results

PYTHON CODE

# cross validation with Bayesian Information Criterion

from sklearn.model_selection import cross_val_score, GridSearchCV

import numpy as np # Import numpy

# Define the decision tree classifier

dt = DecisionTreeClassifier()

# Perform cross-validation with 5 folds

scores = cross_val_score(dt, features, targets, cv=5)

# Print the average accuracy

print(f"Average accuracy over 5 folds: {scores.mean():.2f}")

# Define the parameter grid for grid search

param_grid = {
'max_depth': range(1, 10),
'min_samples_leaf': range(1, 10),
'min_samples_split': range(2, 10)
}

# Perform grid search with cross-validation

grid_search = GridSearchCV(dt, param_grid, cv=5)
grid_search.fit(features, targets)

# Print the best parameters and score

print(f"Best parameters: {grid_search.best_params_}")
print(f"Best score: {grid_search.best_score_:.2f}")

# Print the BIC score for the best model

best_model = grid_search.best_estimator_
bic = len(features) * np.log(len(targets)) - 2 * best_model.score(features,
targets) # Now np is defined
print(f"BIC score: {bic:.2f}")

The resulting output will look like this:

Average accuracy over 5 folds: 0.41

Best parameters: {'max_depth': 1, 'min_samples_leaf': 1, 'min_samples_split': 2}
Best score: 0.72
BIC score: 2165.56

The goal of BIC is to balance the fit of the model with its complexity, helping to avoid overfitting. A lower BIC
score indicates a better model, as it suggests that the model has a good fit to the data while being relatively
simple. For instance, the BIC score of 2,165.56 would be considered good if it is lower than the BIC scores of

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 10.2 • Validating Your Model 485

competing models, indicating it provides a better balance between goodness of fit and complexity.

Sensitivity Analysis
Sensitivity analysis is an analytical technique used to determine how different sources of uncertainty in the
inputs of a model or system affect its output. Generally speaking, sensitivity analysis is accomplished by
varying inputs or parameters slightly—by up to 5%, for example—and then examining how the output
changes. If the output varies too much under small changes of input, then the model may be unstable,
requiring different modeling techniques to improve stability.

Particularly in data science, where complex models with numerous variables and sources of uncertainty are
common, sensitivity analysis is invaluable. For instance, it quantifies the relationship between dataset size and
model performance in a specific prediction problem, aiding in determining the requisite data volume for
achieving desired accuracy levels. Additionally, it identifies key input variables that significantly influence the
model output, thereby focusing attention on the most pertinent features and parameters for the problem
domain.

Sensitivity analysis in data science serves multiple purposes such as identifying influential input variables,
assessing the model's robustness against input variations, and uncovering potential biases. Various methods
are employed for conducting sensitivity analysis, tailored to the model's complexity and the required detail
level. Below are a few examples of commonly used sensitivity analysis techniques.

One-way sensitivity analysis examines how changes in one input parameter at a time affect the outcome of
a model. It is useful for identifying the impact of individual variables on the result, allowing decision-makers to
understand which single factors are most critical.

Multi-way sensitivity analysis explores the effects of simultaneous changes in multiple input parameters on
the outcome. This approach helps in understanding the interactions between different variables and how they
collectively influence the model's results.

Scenario analysis evaluates the outcomes under different predefined sets of input parameters, representing
possible future states or scenarios. It aids in assessing the resilience of a model's outcomes under various
hypothetical conditions, offering insights into potential risks and opportunities.

Monte Carlo simulation uses random sampling and statistical modeling to estimate the probability of
different outcomes under uncertainty. This method provides a comprehensive view of the potential variability
in results, helping decision-makers gauge the range of possible outcomes and the likelihood of various
scenarios.

EXAMPLE 10.4

Problem

To assess the sensitivity of outcomes of the diabetes models as mentioned above, a Monte Carlo simulation
was applied to the data. What is the average accuracy over 1,000 simulations?

Solution

PYTHON CODE

import random
486 10 • Reporting Results

# Define the number of simulations

num_simulations = 1000

# Initialize a list to store the results

results = []

# Loop through the number of simulations

for i in range(num_simulations):
# Randomly split the data into training and testing sets
x_train, x_test, y_train, y_test = train_test_split(features, targets,
stratify=targets, random_state=random.randint(0, 1000))

# Create a decision tree classifier

model = DecisionTreeClassifier(random_state=random.randint(0, 1000))

# Train the model on the training set

model.fit(x_train, y_train)

# Predict on the testing set

y_pred = model.predict(x_test)

# Calculate the accuracy

accuracy = (y_pred == y_test).mean()

# Store the accuracy in the results list

results.append(accuracy)

# Calculate the average accuracy across all simulations

average_accuracy = sum(results) / len(results)

# Print the average accuracy

print(f"Average accuracy over {num_simulations} simulations:
{average_accuracy:.2f}")

The resulting output will look like:

Average accuracy over 1000 simulations: 0.75

The average accuracy across the simulations showed an accuracy of 75%. Monte Carlo simulations further
enhance understanding by presenting a comprehensive view of the model’s response to varied input
distributions, highlighting the model's overall uncertainty and potential outliers. Through such analyses,
valuable insights emerge about the housing price prediction model. These might include the predominant
influence of location on price, sensitivity to data outliers, or diminishing returns from additional bedrooms
beyond a certain threshold. This information becomes crucial in refining the model, guiding data collection
strategies, and informing more accurate real estate pricing decisions.

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 10.2 • Validating Your Model 487

Sensitivity analysis supports decision-making processes across various domains to build an understanding of
how different inputs influence the outcomes of their models or projects. By carefully changing important
factors and watching how results shift, sensitivity analysis makes it easier to see how different inputs are
linked to outputs. This process gives a better understanding of which factors matter the most for the end
results. Sensitivity analysis is an important component of the data analysis section of your technical report,
demonstrating how robust the models are, thereby strengthening the trust that project sponsors have in your
chosen modeling method.

Documenting Strengths and Weaknesses

Every model has strengths and weaknesses. When documenting strengths or weaknesses within the results
and discussion portion of a data science report, it is crucial to be clear about the results in a manner that is
supported by the data or information that led to the conclusion. The documentation should be in a standalone
section in the technical report to draw attention to the matter.

Strengths
Strengths should be specific and meaningful. For example, if the dataset is very comprehensive, you might
write: “The dataset includes detailed information on 50,000 housing transactions over the past decade, which
provides a robust basis for understanding market trends.” If you want to highlight part of the modeling
process that emphasizes accuracy, robustness, etc., you might write “Implementing a random forest model
consisting of 1,000 decision trees. A 10-fold cross-validation approach was employed to validate the model
performance, ensuring that the results are not overfitted to the training data.”

Overemphasizing or fabricating strengths should be avoided at all costs. Going back to the example of email
spam detection, if the model shows 90% accuracy but the training dataset is very imbalanced, with over 95% of
messages being non-spam, then it would be misleading to report the 90% accuracy as a strength of the model.

Weaknesses
No one likes to admit weaknesses; however, in the context of a data science project, listing real or potential
weaknesses is an essential part of writing an effective and informative report. Weakness statements should be
as specific as possible and should indicate steps taken to address the weaknesses as well as suggest ways in
which future work might avoid the weakness. Weaknesses may arise from having limited or biased data,
datasets that are missing many values, reliance on models that are prone to either underfitting or overfitting,
limited scope, or assumptions and simplifications made that could potentially introduce bias and inaccuracy of
the model.

An example of an informative weakness statement is: “Approximately 15% of the records had missing values
for key variables such as square footage and number of bedrooms, which were imputed using median values,
potentially introducing bias.” This provides detailed information (15% of records have missing values) and
actions taken to try to address the problem (median values imputed), and there is an implied suggestion that if
a more complete dataset could be found, then this weakness could be mitigated.

Using Peer Feedback

Peer feedback for data science reports can strengthen the deliverable by offering diverse perspectives and
expert insights, identifying potential weaknesses, biases, or areas for improvement that the original author
might have overlooked. For example, a peer might suggest that additional validation techniques be employed
to confirm the robustness of a model's predictions, or individuals could point out a more effective method for
visualizing complex data. Incorporating such feedback can lead to more accurate and reliable results,
enhancing the overall credibility of the report. In addition, peers can help ensure that the report's language
and structure are clear and accessible, making it easier for a broader audience to understand and apply the
findings. An example of peer feedback might be “Consider using cross-validation to further validate your
model's performance and include a comparison with alternative models to provide a comprehensive analysis.”
488 10 • Reporting Results

For those who are providing feedback, it is best to use constructive criticism, acknowledging limitations while
proposing potential solutions or future research directions. Instead of outlining weaknesses, emphasize
opportunities for improvement, suggesting alternative modeling approaches, data acquisition strategies, or
bias mitigation techniques. Providing suggestions for future analyses can lead to advancement on the topic
area being analyzed.

EXAMPLE 10.5

Problem

To better understand consumer behavior and retention, the marketing director of an online clothing
retailer requested that the data science team develop a model to analyze customer churn. (Customer churn
refers to the rate at which customers stop using a company's products or services over a specific period.)
The data science team created a model using logistic regression based on the internal data of the
organization. While the model achieved an accuracy of 85%, it exhibited a tendency to misclassify a
significant portion of customers who were at high risk of churning based on the results of incoming data.
As a supervisor of the data science team, what steps would you take to help the data science team increase
accuracy and communicate the current findings to a marketing director?

Solution

Steps to provide constructive feedback among the data science team.

• Create a collaborative space and collective approach to examine the factors impacting model.
• Acknowledge the limitation by sharing the findings of the most recent data as it compares to the
model.
• Focus the conversation on the model enhancement, not the team performance.
• Support the conversation for enhancement through the provision of suggestions (e.g., incorporate
additional customer behavior data, external factors, data science techniques) or questions (e.g., data
availability, sources).
• Review and agree on the options for next steps moving forward.

Steps to provide constructive feedback to the marketing director.

• Describe the dataset that was used to develop the model and also share why the selected data science
technique was used without being overly technical.
• Share the limitations of the dataset and logistic regression technique.
• Present the results of the model with a data visual such as a confusion matrix.
• Invite opportunity for the marketing director to provide suggestions for additional data to be used.
• Provide suggestions on other data science techniques available based on the recommended data.
• Agree on next steps for model development.

10.3 Effective Executive Summaries

LEARNING OUTCOMES:
By the end of this section, you should be able to:
• 10.3.1 Define executive summaries, noting their important features.
• 10.3.2 Determine which details of the modeling process would be most important to include in an
effectively written executive summary.
• 10.3.3 Write an executive summary that includes actionable advice based on the results of the
model.

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 10.3 • Effective Executive Summaries 489

The executive summary serves as an essential first impression, succinctly transforming complex technical
analyses into an accessible and engaging synopsis for an audience of varied backgrounds. The summary
should begin with a clear introduction to the business problem or research question that the project
addresses. This introduction must be crafted in a manner that is comprehensible to a nontechnical audience,
aiming to capture their interest by emphasizing the potential impact of the findings.

An executive summary should provide an overview of the data sources utilized and the methodologies applied,
focusing on the novelty or relevance of the approach. In the case of a technical data science report, the use of
advanced machine learning techniques or unique data-gathering methods should be highlighted, avoiding
overly technical language. The core of the summary is the presentation of key findings and insights,
articulated in a manner that is both lucid and actionable. Instead of merely presenting statistics, the emphasis
should be on their interpretation, relevance to the initial query, and their practical implications in the business
or research domain. The conclusion should be a persuasive call to action, suggesting further research or the
practical application of the model, designed to encourage the reader to engage with the full report and
explore the depth of the project's contributions.

What Details Need to Be Included?

An executive summary is a concise, standalone document that encapsulates the essence of a data science
report. This summary is the first element that readers encounter, and it plays a critical part in setting the tone
for the entire document. The structure of the executive summary is designed to guide the reader through a
logical progression of ideas. It typically begins with a clear statement of the problem or research question,
setting the context for the report. This is followed by a brief description of the data sources and methodologies
used, highlighting any innovative or advanced techniques employed in the analysis. The summary then
succinctly presents the key findings and insights derived from the data, focusing on those that are most
relevant and impactful. Complex data and technical details are distilled into understandable terms, ensuring
that the summary remains engaging and informative without being overwhelming.

The executive summary concludes with recommendations or conclusions drawn from the analysis. These
recommendations need to be presented clearly and persuasively, emphasizing their relevance and potential
impact. The summary is also characterized by its brevity and clarity, typically spanning no more than a page or
two, ensuring that it can be quickly read and understood. The language used must be straightforward and
jargon-free, catering to the diverse backgrounds of the report's readership. Overall, the executive summary
serves as an effective tool for communicating the value and implications of a data science report, bridging the
gap between technical analysis and strategic decision-making.

Presenting Actionable Advice

Actionable advice in an executive summary provides specific recommendations and guidance to practitioners
related to how the results can be used to share information to build knowledge or support decisions. The
actionable advice should not be directive but presented as concepts to consider or even venues to share the
information. Depending upon the objective(s), topic(s), and level of detail, one may recommend specific
divisions, departments, or units in the organization where the report may be best utilized; the advice should
be clearly linked to the data and analysis, offering concrete steps that can be implemented to achieve desired
outcomes. Consider the order of the suggestions based on their perceived impact and feasibility within the
organizational landscape (e.g., culture, politics, priorities).

For example, suppose that you have made a model for home prices. Your analysis may suggest the following
actionable advice: “Homes with recent renovations show a significant increase in market value. Focus on
updating kitchens, bathrooms, and other key areas to maximize return on investment.” By providing well-
founded, practical suggestions, the executive summary not only informs but also empowers individuals to
make informed decisions.
490 10 • Reporting Results

Executive Summary Example

Below is an example of an executive summary report in Python.

PYTHON CODE

!pip install fpdf

from fpdf import FPDF

# Define a custom PDF class that inherits from FPDF

class PDF(FPDF):
def __init__(self, *args, **kwargs):
super().__init__(*args, **kwargs)
self.set_margins(25.4, 25.4, 25.4) # Set 1-inch margins (25.4 mm)

# Define the header method

def header(self):
self.set_font('Arial', 'B', 12) # Set the font for the header
self.cell(0, 10, 'Executive Summary', 0, 1, 'C') # Add the header text

# Define a method to add chapter titles

def chapter_title(self, title):
self.set_font('Arial', 'B', 10) # Set the font for chapter titles
self.cell(0, 10, title, 0, 1, 'L') # Add the chapter title
self.ln(2) # Adjust the line break for single spacing

# Define a method to add chapter body text

def chapter_body(self, body):
self.set_font('Arial', '', 10) # Set the font for the body text
self.multi_cell(0, 5, body) # Add the body text with decreased line spacing
self.ln(2) # Adjust the line break for single spacing

# Define a function to create the executive summary

def create_executive_summary(title, sections):
pdf = PDF() # Create a PDF object
pdf.add_page() # Add a page
pdf.chapter_title(title) # Add the main title
for section_title, section_body in sections.items(): # Loop through sections
pdf.chapter_title(section_title) # Add section title
pdf.chapter_body(section_body) # Add section body text
pdf.output('executive_summary.pdf') # Generate and save the PDF to current
directory

# Content of the executive summary

title = 'Applying Data Science Techniques to Detect Diabetes'
sections = {
'Purpose of the Study': 'This research study aimed to analyze patient health data

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 10.3 • Effective Executive Summaries 491

and physical characteristics to detect diabetes using a classification decision

tree model. The primary goal is to identify key predictors of diabetes and develop
an accurate model for early detection and diagnosis. The study utilized a dataset
comprising health metrics (i.e., cholesterol, glucose, HDL cholesterol, systolic
BP, diastolic BP) and physical characteristics (i.e., sex, age, height, weight,
BMI, waist, hip) of patients. A classification decision tree model was employed to
analyze the data, leveraging its ability to handle both numerical and categorical
data, interpretability, and effectiveness in identifying significant predictors of
diabetes.',
'Findings': 'The study found that glucose levels, BMI, and waist circumference
are the most significant predictors of diabetes using a classification decision
tree model. This model achieved high accuracy (91%) in detecting diabetes,
indicating its effectiveness in correctly identifying both diabetic and nondiabetic
patients. While sex and age were included, they had less impact compared to the
health metrics. The research highlights the potential of this model to improve
early diabetes detection and suggests further refinement and integration into
clinical practice, alongside public health initiatives, to manage obesity and
glucose levels for diabetes prevention.',
'Recommendation': 'Based on the findings of the study, we recommend integrating
the classification decision tree model into clinical practice to enhance early
detection and diagnosis of diabetes. By utilizing this model, health care providers
can identify at-risk individuals more effectively, enabling timely intervention and
management. Additionally, further research is encouraged to refine the model and
explore the inclusion of other relevant health metrics and demographic factors to
improve its predictive accuracy. The findings should also inform public health
initiatives aimed at reducing obesity and managing glucose levels, thereby
contributing to diabetes prevention and overall population health improvement.'
}

create_executive_summary(title, sections)

The resulting output will look like:

492 10 • Reporting Results

EXPLORING FURTHER

Additional Resources
Many useful articles and books have been written about technical writing and communicating data science
findings. A brief list is included here, and we encourage readers to continue their learning about this
important phase of the data science process:

Bettes, S. (2019). Audience. In M. Beilfus, S. Bettes, & K. Peterson (Eds.), Technical and professional writing
genres: A study in theory and practice. OKState. https://open.library.okstate.edu/
technicalandprofessionalwriting/chapter/chapter-2/ (https://openstax.org/r/okstate)

Brownlee, J. (2021, February 1). Sensitivity analysis of dataset size vs. model performance. Machine Learning
Mastery. https://machinelearningmastery.com/sensitivity-analysis-of-dataset-size-vs-model-performance/
(https://openstax.org/r/machinelearningmastery)

Hotz, N. (2024, April 5). 15 data science documentation best practices. Data Science and AI Project
Management Blog. https://www.datascience-pm.com/documentation-best-practices (https://openstax.org/
r/datasciencepm)

Intelligent Editing. (2021, June 9). How to understand your audience in technical writing. PerfectIt.
https://intelligentediting.com/blog/how-to-understand-your-audience-in-technical-writing
(https://openstax.org/r/intelligentediting)

Kazakoff, M. (2023, May). Delivering the facts. The Actuary. https://www.theactuary.com/2023/05/04/

delivering-facts (https://openstax.org/r/theactuary)

Marino, V., & Dragan, D. (2018, July). Science communication with diverse audiences. Adult Development &

Access for free at openstax.org

 10.3 • Effective Executive Summaries 493

Aging News. https://www.apadivisions.org/division-20/publications/newsletters/adult-development/2018/

07/sharing-research-effectively (https://openstax.org/r/apadivisions)

Datasets

Note: The primary datasets referenced in the chapter code may also be downloaded here
(https://openstax.org/r/drivefolders).
494 10 • Key Terms

Key Terms
actionable advice recommendations or guidance in a report, particularly in an executive summary,
providing practical ways to apply the report's findings or insights
alt text brief descriptions of images that accompany the image or may be embedded within the image data,
meant to aid readers who are not able to view the images and graphics due to disability or other limitations
assumption statement that is thought to be true without being verified or proven; foundational hypotheses
or beliefs about the structure, relationships, or distribution of data that guide the analytical approach and
model selection for a project
audience the person or group that will be reading the report
bootstrap samples multiple samples taken from a dataset with duplicates permitted
codebook data dictionary to detail the variables, their units, values, and labels within the dataset used in the
project
constraint limitation or restriction that is imposed on a project or its solution
cross-validation validation method that divides the training set into multiple subsets and iteratively trains
and evaluates the model on different combinations of these subsets
executive (or data) dashboard a visual representation tool designed to provide a quick, real-time overview
of an organization's key performance indicators (KPIs) and metrics to senior management, often updated in
real time or at regular intervals
executive summary concise, standalone document that encapsulates the essence of a data science report
executives decision-makers such as managers, CEOs, or others who may not have detailed technical
knowledge but need an understanding of the implications of the information for strategic decision-making
experts individuals with an advanced understanding of the subject matter, often with specialized knowledge
or education in the topic at hand
fold one of a set of equally sized subsets used in k-fold cross-validation
hyperparameter tuning fine-tuning of certain constants that affect the performance of a model
jargon specialized and/or technical terms in a given field
k-fold cross-validation cross-validation strategy that works by dividing the dataset into equally sized
subsets or folds, where the model is trained on of the folds and tested on the remaining fold, a
process that is repeated times with each fold serving as the test set once
key performance indicators (KPIs) quantifiable metrics used to evaluate the success of an organization,
employee, or process in achieving specific objectives and goals
layered approach writing strategy in which a report is organized into sections or appendices that provide
different levels of detail and complexity for different audiences
leave-one-out cross-validation (LOOCV) special case of k-fold cross-validation where is set to the number
of data points in the dataset so that the model is trained on all data points except one, which is used as the
validation set, and this process is repeated for each data point in the dataset
mean percentage error (MPE) average of the percentage errors between predicted and actual
value:
Monte Carlo simulation random sampling and statistical modeling to estimate the probability of different
outcomes under uncertainty
multi-way sensitivity analysis explores the effects of simultaneous changes in multiple input parameters
on the outcome
neurodiversity normal variation of individual cognitive abilities, especially in realms of communication and
processing in formation
nonspecialists nonexpert audience without specialized knowledge of the subject but with some need to
understand the basics of a data science report for a particular reason
one-way sensitivity analysis examines how changes in one input parameter at a time affect the outcome of
a model

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 10 • Group Project 495

scenario analysis evaluates the outcomes under different predefined sets of input parameters, representing
possible future states or scenarios
sensitivity analysis technique used to determine how different values of an independent variable affect a
particular dependent variable under a given set of assumptions
technicians practical users of information in a data science report who may apply the knowledge in a hands-
on manner
validation evaluation of multiple predictive models and/or hyperparameter tuning
version control system a software tool that helps keep track of changes to files, code, or any type of digital
content over time

Group Project
You are working in a business analyst role on a team that provides analytical support for a marketing
department at a large grocery retailer. Sales are currently decreasing, and the marketing director needs to
provide a data-informed strategy to support sales growth. Your group’s objective is to build a classification
model that maximizes profit for the upcoming marketing campaign aimed at selling a new line of food items.
The goal is to develop a classification model that can be applied to the entire customer base to identify and
target customers most likely to purchase the new items, thus increasing the campaign's profitability.
Additionally, the marketing director is interested in understanding the characteristics of customers who are
inclined to buy these specific new items.

Part 1
Explore the ifood-data-business-analyst (https://openstax.org/r/spreadsheetsi) dataset and use summary
tables and/or data visuals to provide insights to better understand the characteristics of the sample
respondents and summarize the customer segmentation based on their behaviors. Collaborate as a group; for
example, one team member could work on descriptive statistics while another member could create graphs
and charts, and another member may write explanations to accompany the data and visuals.

Part 2
Create a classification model to identify approaches and factors that can maximize the profit of the upcoming
marketing campaign. Be sure to validate and test your model. Report on the measures of fit and justify why
your model is effective.

Part 3
Write a 1-page executive summary for the marketing director with your findings and recommendations.
Include strengths and weaknesses of your model and modeling process.

Chapter Review
1. In a technical data science report, what type of communication is most suitable for executives?
a. Highly technical and detailed
b. Focused on practical application
c. Concise with a focus on summaries and outcomes
d. Broad and nontechnical for general understanding

2. What should a technical report for nonspecialists avoid?

a. Complex statistical data
b. Technical jargon
c. Visual aids like graphs and charts
d. Descriptions of practical applications
496 10 • Chapter Review

3. Which is a key consideration when writing technical data science reports?

a. Using complex language to demonstrate expertise
b. Connecting with diverse audiences through tailored communication
c. Focusing only on the most advanced techniques
d. Avoiding visual aids to prevent confusion

4. For technicians, a data science report should primarily focus on:

a. Theoretical knowledge
b. Practical application and procedures
c. Advanced research and new findings
d. Business implications and strategies

5. What is the purpose of a layered approach in a data science report?

a. To provide different levels of detail for various audiences
b. To simplify the report writing process
c. To focus solely on the technical aspects
d. To avoid including any technical language

6. What is the primary role of visual aids like graphs and tables in a data science report?
a. To replace written content
b. To add aesthetic appeal to the report
c. To clarify and accentuate significant data insights
d. To demonstrate the author's technical skills

7. In a technical report, how should graphs and tables be presented to the reader?
a. In a complex and detailed manner
b. Randomly placed throughout the report
c. Without any accompanying explanations
d. With clear labels, titles, and straightforward explanations

8. What is the primary purpose of documenting assumptions in a data science report?

a. To prove the assumptions are correct
b. To steer the decision-making process
c. To increase the complexity of the report
d. To show the expertise of the report writer

9. What is a key characteristic of a well-stated assumption in a technical report?

a. It is based on personal opinion.
b. It is specific and verifiable.
c. It is vague and general.
d. It is always proven to be true.

10. In the context of measuring house prices, what does an R-squared value of 0.75 indicate?
a. The model predicts housing prices with 75% accuracy.
b. Seventy-five percent of the variance in housing prices is explained by the model.
c. The model is 75% reliable.
d. The model will increase housing prices by 75%.

11. Why is it important to consider additional metrics beyond accuracy in a classification model?
a. To comply with industry standards

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 10 • Critical Thinking 497

b. To understand the model's performance more deeply

c. To make the report longer
d. To use up more computational resources

12. What is the purpose of conducting a sensitivity analysis in a data science project?
a. To test the robustness of results against input variability
b. To reduce the number of input variables
c. To increase the complexity of the model
d. To make the report more appealing

13. What is the primary purpose of an executive summary in a data science report?
a. To present complex technical analyses in a detailed manner
b. To provide a comprehensive background of the data scientists
c. To summarize complex analyses for an audience of varied backgrounds
d. To list all the data sources and methodologies in detail

14. 14. In a data science report, what should the executive summary ideally begin with?
a. A detailed description of the data
b. An introduction to the business problem or research question
c. Advanced statistical formulas
d. The names and credentials of the data scientists

15. What aspect of the methodologies should be highlighted in the executive summary of a technical data
science report?
a. The complexity of the methodologies
b. The novelty or relevance of the approach
c. Every step in the methodological process
d. The technical language used in the methodologies

16. How should the executive summary in a data science report conclude?
a. With a persuasive call to action
b. By summarizing the data sources used
c. With a detailed technical explanation
d. By introducing new topics

Critical Thinking
1. How can a technical writer ensure that their data science report is accessible to both experts and
nonspecialists?

2. What strategies should be employed to make complex data science findings understandable for an
executive audience?

3. In the context of data science reporting, what are the benefits of using a version control system, and how
does it contribute to the report's quality and reliability?

4. Describe how visual aids like graphs and tables can be effectively utilized in a data science report to
communicate complex data insights to different audience types.

5. What are the key considerations a technical writer should keep in mind when documenting and describing
methods in a data science project, and why are these considerations important?

6. How can a technical writer effectively document and justify the assumptions made in a data science
498 10 • References

project?

7. What are the key considerations when interpreting the R-squared value in a regression analysis, and why
are they important?

8. In what ways can sensitivity analysis enhance the understanding and robustness of a data science model?

9. How can a technical writer accurately convey the limitations and strengths of a data science model in a
report, and what is the significance of this practice?

10. What role does a confusion matrix play in evaluating a classification model, and how should its findings be
interpreted in a technical report?

11. How can a technical writer effectively balance technical detail and accessibility in an executive summary
for a data science report?

12. What strategies should be employed in an executive summary to make the findings of a data science
report actionable and relevant for strategic decision-making?

13. In what ways can the actionable advice in an executive summary be tailored to different audience types or
departments to maximize the report's utility and impact?

References
Willems, J. P., Saunders, J. T., Hunt, D. E., & Schorling, J. B. (1997). Prevalence of coronary heart disease risk
factors among rural blacks: A community-based study. Southern Medical Journal, 90(8), 814–820.
https://doi.org/10.1097/00007611-199708000-00008

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 A • Appendix A: Review of Excel for Data Science 499

A Appendix A: Review of Excel for Data Science

Microsoft® Excel® is a popular spreadsheet program developed by Microsoft Corporation. Excel is one of the
first and simplest spreadsheet tools developed to help with the manipulation and analysis of data. It includes a
range of functionalities that cater to the diverse needs of many data science applications. You are likely to have
used Excel in some form or other—perhaps to organize the possible roommate combinations in your dorm
room or to plan for a party or in some instructional context.

Excel was first released by Microsoft in 1987, and it has become the most popular choice for loading and
analyzing tabular data.

Basic Data Analysis Using Excel

A screenshot of the main Excel menu when it is open is provided in Figure A1. As you see, Excel consists of a
series of submenus such as Home, Insert, Draw, Page Layout, Formulas, etc. Clicking on each Menu item
opens a submenu with additional functions. For example, clicking on the Formulas menu item opens a
submenu as shown in Figure A2.

Figure A1 MS Excel Menu (Used with permission from Microsoft)

Figure A2 Formulas Menu in MS Excel (Used with permission from Microsoft)

Excel presents data in the form of table with rows and columns. We call each rectangle, defined by the
combination of row number and column name (e.g., A1, B3), a cell. We can use a mouse pointer to select a
specific cell and then edit the data inside. Once a cell is selected, Namebox shows the identifier of the selected
cell Figure A3.

Formula Bar is used to read/write a formula for a cell, which is identified by Namebox.

Figure A3 MS Excel Showing Rows and Columns (Used with permission from Microsoft)
500 A • Appendix A: Review of Excel for Data Science

Load Data Using Excel

Loading a dataset to Excel can be done simply by clicking File > Open File. That will open up a file explorer
window, and you can simply select the CSV file you want to load. We are going to use a part of a public dataset,
titled “SOCR- 1035 Records of Heights (in) and Weights (lbs) of Major League Baseball (MLB) Players”
(ch1-SOCR-small.csv (https://openstax.org/r/folders14)).

Once loaded, the dataset will show up on the Worksheet Window, as shown in Figure A4.

Figure A4 SOCR-small Dataset Opened with MS Excel (Used with permission from Microsoft)

Summarize Data Using Excel

We will continue to refer to the same dataset about the MLB players. For simplicity, only 12 items of SD
Outfielders and Pitchers are included in Figure A5.

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 A • Appendix A: Review of Excel for Data Science 501

Figure A5 ch1-SOCR-small.csv Opened with MS Excel

EXAMPLE A.1

Problem

On ch1-SOCR-small.csv (https://openstax.org/r/folders14), write a formula that counts the number of

Outfielders.

Solution

The formula is

=COUNTIF(C2:C13, "Outfielder")”

This will count the rows whose position, located at column C, is “Outfielder.” Note that double quotation
marks (i.e., “ ”) are used to indicate “Outfielder” is a string. The result is 7.

Search Data Using Excel

You can search data in a table in multiple ways with Excel. We will first explore ways without using Excel
formulas, and then we’ll look at some useful formulas.

You can search for the cells containing a certain number or text by using “Find,” as in Figure A6. The Find pop-
up window will have a text box in which you can type in any number or text, and then Excel will search and find
all the cells that include number/text you typed in.
502 A • Appendix A: Review of Excel for Data Science

Figure A6 Find Feature in MS Excel (Used with permission from Microsoft)

If you are more interested in viewing all the rows that fulfill certain criteria, you can use “Filter,” as in Figure A7.
Once Filter is enabled, you will see drop-down arrows on each column of the table. The arrows allow you to
select specific values that you are searching for and then presents only the rows with such values.

Figure A7 Filter Feature in MS Excel (Used with permission from Microsoft)

For example, if you click “Outfielder” in the Position window, the resulting table will only have the rows whose
Position is Outfielder, as shown in Figure A8.

Figure A8 Filter by Position on MS Excel (Used with permission from Microsoft)

Now let’s do some more sophisticated searches using some Excel formulas.

INDEX
Index returns a cell value at a specific location, given a range of cells. The location is identified as a relative row
and column number within the range. For example, the following formula on ch1-SOCR-small.csv
(https://openstax.org/r/folders14) will return 72 since the cell located at the fifth row and second column
within the range of C8:E13 will refer to the row 12 and column D—so the cell D12. The value at D12 is 72.

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 A • Appendix A: Review of Excel for Data Science 503

=INDEX(C8:E13,5,2)

EXAMPLE A.2

Problem

On ch1-SOCR-small.csv (https://openstax.org/r/folders14), what value does the following formula return?

=INDEX(A3:D9,7,3)

Solution

This formula finds the seventh row and third column within the range of A3:D9, which indicates C9. Thus,
the resulting value is “Outfielder.”

MATCH
Given a range of single-column cells, MATCH returns the relative row number at which the cell value matches
the value you specify. MATCH takes three arguments—the value to match, the range of search, and the match
type. This example illustrates how to locate the value 75 within the cell D2, D3, …, through D13. The third
argument, match type, is set to 0 so that it seeks for an exact match (i.e., exactly 75, not 74 or 75.5).

=MATCH(75, D2:D13, 0)

The formula above returns 5, a relative row number. The relative row number 5 indicates the fifth row within
the range, and this corresponds to the absolute row number 6. Notice that D6 has 75.

WHAT HAPPENS IF THERE ARE MULTIPLE MATCHING ROWS?

If there are multiple rows with a match, MATCH only returns the very first instance. For example, this
formula will simply return 2 (i.e., the second row within D2:D13, which is D3) even though there are three
occurrences of 72 at rows 3, 5, and 12.

=MATCH(72, D2:D13, 0)

EXAMPLE A.3

Problem

Using MATCH, find the absolute row number of a first player whose weight is 185 lb on ch1-SOCR-small.csv
(https://openstax.org/r/folders14).

Solution

Weight is located in column E. The correct use of MATCH is provided next. It looks through E2, E3, …, E13
and finds the first exact match of 185. The first occurrence of 185 is in the second row in the range E2:E13,
which is E3, so this formula will return 2.

=MATCH(185, E2:E13, 0)

To get the absolute row number, you need to offset the output above with a constant number. Notice that
the search range starts from E2, so you should offset the output by +1. Therefore, the final answer is:

=MATCH(185, E2:E13, 0) + 1
504 A • Appendix A: Review of Excel for Data Science

VLOOKUP
Given the search range, VLOOKUP locates a specific search key within the first column in terms of the row
number and then returns a value at the column of your choice along that row. It requires four arguments—the
search key, the range of search, the relative position of the column of your interest, and the match type. For
example, the formula below locates the first pitcher along column C from C2 to C13 first. Similarly to MATCH,
VLOOKUP supports multiple match types and FALSE indicates the exact match (i.e., not the “partial” match) for
VLOOKUP.

=VLOOKUP(“Pitcher”, C2:E13, 3, FALSE)

Then, the formula reads a specific cell value in the same row. The column number is indicated as the third
argument in the formula, called the relative position. It refers to how many columns the search key is away to
the right from the column that is specified in the first argument. The first exact match is found at row 2, and
the formula reads values in the third column to the right from column C: E. Thus, the value 220 in cell E2 is the
result.

EXAMPLE A.4

Problem

Using VLOOKUP, find the age of Mike Thompson on ch1-SOCR-small.csv (https://openstax.org/r/folders14).

Solution

First you need to search for the player Mike Thompson. His row can be located by his name,
“Mike_Thompson.” Then, the relative position argument of VLOOKUP allows you to read his age. The age
column, F, is 6 columns to the left of Name, so the relative position argument should be 6. The fourth
argument remains FALSE as you are looking for an exact match.

=VLOOKUP(“Mike_Thompson”, A2:F13, 6, FALSE)

The formula above will return 26.31.

Basic Visualization and Graphing Using Excel

Excel provides many options for generating graphs and other visualizations to assist in data science
investigations.

The menu in Figure A9 shows some of the many options available within Excel for graphing.

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 A • Appendix A: Review of Excel for Data Science 505

Figure A9 A Menu of Various Graphs Available within MS Excel (Used with permission from Microsoft)

Graphically Represent Data Using Excel

Graphical representation of data, or data visualization, can be done easily with Excel. Let’s draw a bar chart as
an example. You can start by simply clicking Insert > Bar chart > Clustered Column icon (Figure A10).

Figure A10 MS Excel’s Bar Chart Icon (Used with permission from Microsoft)

Once the icon is clicked, you will see an arbitrary bar chart. It could be just a plain whitespace too—it really
depends on what cell was selected when you clicked the icon.

Now click the chart area and it will reveal two new tabs—Chart Design and Format. Go to the Chart Design tab
and click Select Data (Figure A11).
506 A • Appendix A: Review of Excel for Data Science

Figure A11 Select Data Menu on MS Excel (Used with permission from Microsoft)

In the Select Data window, define Chart data range by highlighting A1:F13 (i.e., the entire table). This will auto-
fill the rest of the pop-up window (Figure A12).

Figure A12 Select Data Pop-Up Window on MS Excel (Used with permission from Microsoft)

Three entries—Height, Weight, Age—refer to each group of bars. Each group will have 13 bars, each of which
represents different baseball players. For now, let’s plot only Height. You can do so by removing the other two
by clicking the “-” button under the entry list.

Click Ok and the bar chart is generated as Figure A13. Notice that columns A through C are displayed as the
x-axis labels, as indicated on the pop-up window (see the Horizontal [Category] axis labels part in Figure A12).

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 A • Appendix A: Review of Excel for Data Science 507

Figure A13 The First Bar Chart with Three Kinds of x-Axis Labels (Position, Team, and Name)

If you wish to show only the player names, go back to the Select Data window and update the Horizontal axis
labels to be just A2:A13 (Figure A14).

Figure A14 Keeping Only Name on the x-Axis Label (Used with permission from Microsoft)

The resulting plot will only have player names along the x-axis (Figure A15).

Figure A15 The Second Bar Chart with Only Name Displayed on the x-Axis
508 A • Appendix A: Review of Excel for Data Science

Changing the formatting of different chart elements is easy in Excel as well. You can 1) click the element to
change the text or drag to move the position of the element or 2) double-click the element in the
corresponding pop-up menu. Figure A16 shows the pop-up menu for the chart title element. Notice that you
can change different aspects of the presentation with the title element, such as Fill and Border.

Figure A16 Changing the Formatting of the Bar Chart (Used with permission from Microsoft)

EXAMPLE A.5

Problem

Using MS Excel, draw a scatterplot between Weight (x-axis) and Height (y-axis). A scatterplot is a plot that
depicts each data point as a dot. The location of a dot is typically determined by the x- and y-axis.

Solution

There is an icon for scatterplots under Insert (see Figure A17). On the Select Data pop-up window, select
D1:E13 since the weights and heights are in column D and E, as shown in Figure A17 and Figure A18.

Figure A17 Scatterplot Icon (Used with permission from Microsoft)

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 A • Appendix A: Review of Excel for Data Science 509

Figure A18 Select Data for Drawing a Scatterplot (Used with permission from Microsoft)

The resulting scatterplot is shown in Figure A19. Notice that the numbers along the x-axis are heights, while
those along the y-axis are weights.

Figure A19 The Initial Scatterplot

You can change the chart title and the axis titles by double-clicking the title text and the axes themselves, as
in Figure A20.

Figure A20 Changing the Title of the Scatterplot (Used with permission from Microsoft)

Once either the x- or y-axis is double-clicked, a different menu will show up and there you can add axis
titles, as illustrated in Figure A21.
510 A • Appendix A: Review of Excel for Data Science

Figure A21 Changing the Axis Title of the Scatterplot (Used with permission from Microsoft)

Basic Statistical Analysis Using Excel

Excel provides many statistical functions and statistical distributions that are used in data science applications.

Excel Analysis for Measures of Center and Dispersion

Excel allows you to type a formula into a cell. Using a formula, you can refer to a value from another cell or
produce an output based on a value in a cell (or values from multiple cells). A formula always starts with an
equal sign (=). Following is an example formula, calculating an average of three numbers in cells A1, A2, and
A3.

= AVERAGE(A1, A2, A3)

Suppose you have numbers in cells A1, A2, and A3 and want to show the average of the three numbers in cell
B1. Figure A22 shows how to use AVERAGE in this scenario.

Figure A22 Use of AVERAGE in MS Excel (Used with permission from Microsoft)

Once you are done typing the formula in B1, press enter. The formula in B1 will change to the result of the
formula – 20 (see Figure A23).

Figure A23 The Result of Using AVERAGE in MS Excel (Used with permission from Microsoft)

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 A • Appendix A: Review of Excel for Data Science 511

EXCEL DOES NOT SAVE THE FORMULA WHEN THE FILE IS SAVED AS CSV

You can use Excel formulas with no problem on a CSV file, but Excel does not save those when the file is
saved in the CSV format. If you want to keep the formula you have used, make sure to save your file as XLSX
(File > Save As… > Excel Workbook (XLSX)). XLSX stores more information beyond text, such as formulas and
drawings.

EXAMPLE A.6

Problem

On ch1-SOCR-small.csv (https://openstax.org/r/folders14), calculate the average height of the MLB players

in the dataset using AVERAGE.

Solution

On the worksheet where the MLB Players dataset is open, type this formula in any empty cell and press the
enter key (Figure A24).

=AVERAGE(D2:D13)

This will fill the average across cells D2, D3, D4, …, through D13. The resulting average height is 73.3333.

Figure A24 Calculate the Average Height Using AVERAGE in MS Excel (Used with permission from Microsoft)

Other Useful Formulas for Summarizing Data

There are a lot of other ways to use simple Excel formulas to analyze data values. You can type each of the
example formulas listed in Table A1 and see how it works.

Formula Description
=MEDIAN(D2:D13) Compute median of D2, D3, …, and D13. Returns
72.5 as a result.
=STDEV(D2:D13) Compute standard deviation of D2, D3, …, and D13.
Returns 3.28 as a result.

Table A1 Example MS Excel Formulas

512 A • Appendix A: Review of Excel for Data Science

Formula Description
=MIN(D2:D13) Find the minimum value among D2, D3, …, and D13.
Returns 70 as a result.
=MAX(D2:D13) Find the maximum value among D2, D3, …, and
D13. Returns 82 as a result.
=SUM(D2:D13) Sum the values of D2, D3, …, through D13. Returns
880 as a result.
=COUNTIF(D2:D13, 72) Count the number of occurrences of “72” within the
range of D2, D3, …, through D13. Returns 3 as a
result (i.e., there are three 72s in D2:D13).

Table A1 Example MS Excel Formulas

EXAMPLE A.7

Problem

On ch1-SOCR-small.csv (https://openstax.org/r/folders14), write a formula that calculates the median

weight of the players.

Solution

The formula is

=MEDIAN(E2:E13)

This will find the median across cell E2, E3, E4, …, through E13, which is 200. If you do not know what
median is, don’t worry! You will learn more about it in Measures of Position.

Similar to the built-in function for the mean (=AVERAGE), Excel provides a function to calculate the sample
standard deviation of a dataset =STDEV.S (for the sample standard deviation). To calculate these statistical
results in Excel, enter the data values in a column. Let’s assume the data values are placed in cells A2 through
A11. In any cell, type the Excel command =AVERAGE(A2:A11) and press enter. Excel will calculate the arithmetic
mean in this cell. Then, in any other cell, type the Excel command =STDEV.S(A2:A11) and press enter. Excel will
calculate the sample standard deviation in this cell. Figure A25 shows the mean and standard deviation for the
10 ages.

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 A • Appendix A: Review of Excel for Data Science 513

Figure A25 Mean and Standard Deviation in MS Excel (Used with permission from Microsoft)

Here is a more comprehensive listing of various statistical functions available within Excel. The reader is
encouraged to go to the Formulas menu in Excel and select any of the submenus such as “Financial,” “Math &
Trig,” Lookup & Reference,” etc. to see various Excel formulas. Under the option for “More Functions,” select
STATISTICAL to see a menu of various statistical functions available within Excel. Table A2 shows a sample of
some statistical functions available within Excel:

Function Purpose
=AVERAGE(A1:A10) Find the mean of a set of numbers.
=MEDIAN(A1:A10) Find the median of a set of numbers.
=STDEV.S(A1:A10) Find the standard deviation for a set of numbers
representing a sample.
=STDEV.P(A1:A10) Find the standard deviation for a set of numbers
representing a population.
=VAR.S(A1:A10) Find the variance for a set of numbers representing
a sample.
=VAR.P(A1:A10) Find the variance for a set of numbers representing
a population.
=MIN(A1:A10) Find the minimum of a set of numbers.
=MAX(A1:A10) Find the maximum of a set of numbers.
=MAX(A1:A10) – MIN(A1:A10) Find the range of a set of numbers.
=CORREL(A1:A10, B1:B10) Find the correlation coefficient “r” for (x, y) data.
x-data is in cells A1 to A10; y-data is in cells B1 to
B10.
=QUARTILE (A1:A10, 1) Find the first quartile for a set of numbers.
=QUARTILE (A1:A10, 2) Find the second quartile for a set of numbers (note
that the second quartile is the same as the median).
=QUARTILE (A1:A10, 3) Find the third quartile for a set of numbers.

Table A2 Statistical Functions Available within MS Excel

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Excel Analysis for Probability Distributions

As discussed in Measures of Position, data scientists are often interested in various probability distributions
such as the normal distribution, binomial distribution, and Poisson distribution. Excel provides built-in
functions to analyze many probability distributions.

Excel uses the command =NORM.DIST to find the area under the normal curve to the left of a specified value:

=NORM.DIST(XVALUE, MEAN, STANDARD_DEV, TRUE)

For example, suppose that at a financial consulting company, the mean employee salary is $60,000 with a
standard deviation of $7,500. A normal curve can be drawn to represent this scenario, in which the mean of
$60,000 would be plotted on the horizontal axis, corresponding to the peak of the curve. Then, to find the
probability that an employee earns more than $75,000, you would calculate the area under the normal curve
to the right of the data value $75,000.

For example, at the financial consulting company mentioned previously, the mean employee salary is $60,000
with a standard deviation of $7,500. To find the probability that a random employee’s salary is less than
$55,000 using Excel, this is the command you would use:

=NORM.DIST(55000, 60000, 7500, TRUE)

Result: 0.25249

Thus, there is a probability of about 25% that a random employee has a salary less than $55,000.

Excel also provides built-in functions for binomial and Poisson distributions as shown in Table A3:

Probability Excel Command Usage

Distribution
Binomial =BINOMIAL.DIST =BINOMIAL.DIST(Number_s, Trials, Probability_S,
Cumulative)
Poisson =POISSON =POSSON(X, Mean, Cumulative)

Table A3 Built-In Functions for Binomial and Poisson Distributions in MS Excel

Excel Analysis for Correlation and Regression

In Inferential Statistics and Regression Analysis, the concepts of correlation and regression were discussed.

In correlation analysis, the data scientist is often interested in calculating the correlation coefficient, which is a
numerical measure of the direction and strength of the correlation between two numeric quantities.

The Excel command to calculate the correlation coefficient uses the following format:

=CORREL(A1:A10, B1:B10)

In regression analysis, the data scientist is interested in calculating the equation of the best-fit linear model for
two numeric quantities (assuming the correlation is significant).

Recall the equation of the best fit line is

where m is the slope of the line and b is the y-intercept of the line.

To calculate the slope and y-intercept of the linear model using Excel, start by entering the (x, y) data in two
columns in Excel. Then the Excel commands =SLOPE and =INTERCEPT can be used to calculate the slope and
intercept, respectively.

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 A • Appendix A: Review of Excel for Data Science 515

The dataset in Table A4 will be used as an example: the monthly amount spent on advertising and the monthly
revenue for a Fortune 500 company for 12 months.

Month Amount Spent Revenue

on Advertising
Jan 49 12210
Feb 145 17590
Mar 57 13215
Apr 153 19200
May 92 14600
Jun 83 14100
Jul 117 17100
Aug 142 18400
Sep 69 14100
Oct 106 15500
Nov 109 16300
Dec 121 17020

Table A4 Revenue versus Advertising for a Fortune 500 Company

($000s) Monthly Amount Spent on Advertising and the Monthly
Revenue for a Fortune 500 Company

To calculate the slope of the regression model, use the Excel command

=SLOPE(y-data range, x-data range)

It’s important to note that this Excel command expects that the y-data range is entered first and the x-data
range is entered second. Since revenue depends on amount spent on advertising, revenue is considered the
y-variable and amount spent on advertising is considered the x-variable. Notice the y-data is contained in cells
C2 through C13 and the x-data is contained in cells B2 through B13. Thus the Excel command for slope would
be entered as

=SLOPE(C2:C13, B2:B13)

In the same way, the Excel command to calculate the y-intercept of the regression model is

=INTERCEPT(y-data range, x-data range)

For the dataset shown in the above table, the Excel command would be

=INTERCEPT(C2:C13, B2:B13)

The results are as follows (see Figure A26):

516 A • Appendix A: Review of Excel for Data Science

Figure A26 Revenue versus Advertising for a Fortune 500 Company ($000s) Showing Slope and y-Intercept Calculation in MS Excel
(Used with permission from Microsoft)

Based on this, the regression equation can be written as

where x represents the amount spent on advertising (in thousands of dollars) and y represents the amount of
revenue (in thousands of dollars).

EXPLORING FURTHER

Excel Resources
For additional resources, refer to the chapters “Advanced Excel Formulas, Functions, and Techniques
(https://openstax.org/r/pages10)” and “Advanced Excel Spreadsheets: Statistical and Data Analysis
(https://openstax.org/r/pages11)” in Bolling, T., Mitchell, A., Scott, T., & Wheeler, N. (2023). Workplace
Software and Skills. OpenStax. Retrieved from https://openstax.org/books/workplace-software-skills/pages/
1-chapter-scenario (https://openstax.org/r/pages1).

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 B • Appendix B: Review of R Studio for Data Science 517

B Appendix B: Review of R Studio for Data Science

R is a statistical analysis tool that is widely used in the data science field. R provides many tools for data
exploration, visualization, and statistical analysis. It is available as a free, open-source program and provides
an integrated suite of functions for data analysis, graphing, and statistical programming. R is increasingly
being used by data scientists as a data analysis and statistical tool in part because R is an open-source
language and additional features are constantly being added by the user community. The tool can be used on
many different computing platforms and can be downloaded at the R Project website (https://openstax.org/r/
rproject).

Once you have installed and started R on your computer, at the bottom of the R console, you should see the
symbol >, which indicates that R is ready to accept commands.

For a user new to R, typing help.start() at the R prompt provides a menu of Manuals and Reference
materials as shown in Figure B1.

Figure B1 R Help Menu Based on help.start()

R provides many built-in help resources. When a user types help() at the R prompt, a listing of help resources
are provided. For a specific example, typing help(median) will show various documentation on the built-in
median function within R.

In addition, if a user types demo() at the R prompt, various demonstration options are shown. For a specific
example, typing demo(graphics) will provide some examples of various graphics plots.

Basic Data Analysis Using R

R is a command-driven language, meaning that the user enters commands at the prompt, which R then
executes one at a time. R can also execute a program containing multiple commands. There are ways to add a
graphic user interface (GUI) to R. An example of a GUI tool for R is RStudio (https://openstax.org/r/posit).

The R command line can be used to perform any numeric calculation, similar to a handheld calculator. For
example, to evaluate the expression , enter the following expression at the command line prompt
518 B • Appendix B: Review of R Studio for Data Science

and press return. The numeric result of 31 is then shown:

> 10+3*7

[1] 31

Most calculations in R are handled via functions. For data science and statistical analysis, there are many pre-
established functions in R to calculate mean, median, standard deviation, quartiles, and so on. Variables can be
named and assigned values using the assignment operator <-. For example, the following R commands
assign the value of 20 to the variable named x and assign the value of 30 to the variable named y:

> x <- 20

> y <- 30

These variable names can be used in any calculation, such as multiplying x by y to produce the result 600:

> x*y

[1] 600

The typical method for using functions in statistical applications is to first create a vector of data values. There
are several ways to create vectors in R. For example, the c function is often used to combine values into a
vector. The following R command will generate a vector called salaries that contains the data values 40000,
50000, 75000, and 92000:

> salaries <- c(40000, 50000, 75000, 92000)

This vector salaries can then be used in statistical functions such as mean, median, min, max, and so on, as
shown:

> mean(salaries)

[1] 64250

> median(salaries)

[1] 62500

> min(salaries)

[1] 40000

> max(salaries)

[1] 92000

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 B • Appendix B: Review of R Studio for Data Science 519

Another option for generating a vector in R is to use the seq function, which will automatically generate a
sequence of numbers. For example, we can generate a sequence of numbers from 1 to 5, incremented by 0.5,
and call this vector example1, as follows:

> example1 <- seq(1, 5, by=0.5)

If we then type the name of the vector and press enter, R will provide a listing of numeric values for that vector
name.

> salaries

[1] 40000 50000 75000 92000

> example1

[1] 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0

Oftentimes, a data scientist is interested in generating a quick statistical summary of a dataset in the form of
its mean, median, quartiles, min, and max. The R command called summary provides these results.

> summary(salaries)

Min. 1st Qu. Median Mean 3rd Qu. Max.

40000 47500 62500 64250 79250 92000

For measures of spread, R includes a command for standard deviation, called sd(), and a command for
variance, called var(). The standard deviation and variance are calculated with the assumption that the
dataset was collected from a sample.

> sd(salaries)

[1] 23641.42

> var(salaries)

[1] 558916667

To calculate a weighted mean in R, create two vectors, one of which contains the data values and the other of
which contains the associated weights. Then enter the R command weighted.mean(values, weights).

The following is an example of a weighted mean calculation in R:

EXAMPLE B.1

Problem
520 B • Appendix B: Review of R Studio for Data Science

Assume a financial portfolio contains 1,000 shares of XYZ Corporation, purchased on three different dates,
as shown in Table B1. Use R to calculate the weighted mean of the purchase price, where the weights are
based on the number of shares in the portfolio.

Date Purchase Number of

Purchased Price ($) Shares
Purchased
January 17 78 200
February 10 122 300
March 23 131 500
Total 1000

Table B1 Portfolio of XYZ Shares

Solution

Here is how you would create two vectors in R: the price vector will contain the purchase price, and the
shares vector will contain the number of shares. Then execute the R command weighted.mean(price,
shares), as follows:

> price <- c(78, 122, 131)

> shares <- c(200, 300, 500)

> weighted.mean(price, shares)

[1] 117.7

A list of common R statistical commands appears in Table B2.

R Command Result
Calculates the arithmetic mean
mean()

Calculates the median

median()

Calculates the minimum value

min()

Calculates the maximum value

max()

Calculates the weighted mean

weighted.mean()

Table B2 List of Common R Statistical Commands

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 B • Appendix B: Review of R Studio for Data Science 521

R Command Result
Calculates the sum of values
sum()

Calculates the mean, median,

summary()
quartiles, min, and max

Calculates the sample standard

sd()
deviation

Calculates the sample variance

var()

Calculates the interquartile range

IQR()

Plots a bar chart of non-numeric

barplot()
data

Plots a boxplot of numeric data

boxplot()

Plots a histogram of numeric data

hist()

Plots various graphs, including a

plot()
scatter plot

Creates a frequency distribution

freq()
table

Table B2 List of Common R Statistical Commands

Basic Visualization and Graphing Using R

R provides many built-in functions for data visualization and graphing and allows the data scientist significant
flexibility and customization options for graphs and other data visualizations.

There are many statistical applications in R, and many graphical representations are possible, such as bar
graphs, histograms, time series plots, scatter plots, and others.

As a simple example of a bar graph, assume a college instructor wants to create a bar graph to show
enrollment in various courses such as statistics, history, physics, and chemistry courses.

Table B3 shows the enrollment data:

College Course Student

Enrollment
Statistics 375
History 302

Table B3 Enrollment Data

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College Course Student

Enrollment
Physics 294
Chemistry 193

Table B3 Enrollment Data

The basic command to create a bar graph in R is the command barchart().

First, create a dataframe called enrollment to hold the data (a dataframe can be considered a table or matrix to
store the dataset).

enrollment <- data.frame(course=c("Statistics", "History", "Physics", "Chemistry"),

enrolled=c(375, 302, 294, 193))

Next, use the barplot function to create the bar graph and add labels for x-axis, y-axis, and overall title.

barplot(enrollment$enrolled, names.arg=enrollment$course,
main="Student Enrollment at the College", xlab="Course Name",
ylab = "Enrollment")

The resulting output is shown below in Figure B2:

Figure B2 Bar Graph of Student Enrollment Data

The basic command to create a scatter plot in R is the plot command, plot(x, y), where x is a vector
containing the x-values of the dataset and y is a vector containing the y-values of the dataset.

The general format of the command is as follows:

>plot(x, y, main="text for title of graph",

xlab="text for x-axis label", ylab="text for y-axis label")

For example, we are interested in creating a scatter plot to examine the correlation between the value of the
S&P 500 and Nike stock prices. Assume we have the data shown in Table B4, collected over a one-year time

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 B • Appendix B: Review of R Studio for Data Science 523

period.

Nike Stock
Date S&P 500
Price ($)
4/1/2020 2912.43 87.18
5/1/2020 3044.31 98.58
6/1/2020 3100.29 98.05
7/1/2020 3271.12 97.61
8/1/2020 3500.31 111.89
9/1/2020 3363.00 125.54
10/1/2020 3269.96 120.08
11/1/2020 3621.63 134.70
12/1/2020 3756.07 141.47
1/1/2021 3714.24 133.59
2/1/2021 3811.15 134.78
3/1/2021 3943.34 140.45
3/12/2021 3943.34 140.45
(source: https://finance.yahoo.com/)

Table B4 Data for S&P 500 and Nike Stock Price over a
12-Month Period

Note that data can be read into R from a text file or Excel file or from the clipboard by using various R
commands. Assume the values of the S&P 500 have been loaded into the vector SP500 and the values of Nike
stock prices have been loaded into the vector Nike. Then, to generate the scatter plot, we can use the following
R command:

>plot(SP500, Nike, main="Scatter Plot of Nike Stock Price vs. S&P 500",
xlab="S&P 500", ylab="Nike Stock Price")

As a result of these commands, R provides the scatter plot shown in Figure B3.

Figure B3 Scatter Plot Generated by R for Nike Stock Price vs. S&P 500
524 B • Appendix B: Review of R Studio for Data Science

R Analysis for Probability Distributions

As mentioned earlier, a quick statistical summary can be generated using the summary() command in R,
where the usage is summary(data_vector).

R has extensive built-in libraries for calculating confidence intervals, hypothesis testing, and working with
various probability distributions such as binomial, Poisson, normal, chi-square, and other probability
distributions.

As discussed in Measures of Center, data scientists are often interested in various probability distributions
such as the normal distribution, binomial distribution, and Poisson distribution. Excel provides built-in
functions to analyze many probability distributions.

R uses the pnorm command to find the area under the normal curve to the left of a specified value:

Usage: pnorm(x_value, mean, standard_deviation)

where pnorm returns the probability that a random variable having a given mean and standard deviation is
less than x_value.

EXAMPLE B.2

Problem

Birth weights for newborns in the United States are normally distributed with mean of 3,400 grams and
standard deviation of 500 grams.

a. Use R to find the probability that a random newborn infant weighs less than 4,000 grams.
b. Use R to find the probability that a random newborn infant weighs more than 3,000 grams.

Solution

For part (a), use the pnorm command as follows:

pnorm(4000, 3400, 500)

which returns the probability result of:

[1] 0.8849303

For part (b), an option on the pnorm command “lower.tail=FALSE” can calculate the area to the right of a
given x-value:

pnorm(3000, 3400, 500, lower.tail=FALSE)

which returns the probability result of:

[1] 0.7881446

R also provides a built-in function for the binomial distribution as follows:

Binomial distribution:

Usage: pbinom(k, n, p)

where n is the number of trials, p is the probability of success, and k is the number of successes for which

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 B • Appendix B: Review of R Studio for Data Science 525

the probability is desired.

EXAMPLE B.3

Problem

A data scientist conducts a survey for a sample of 20 people and asks the survey question: “Did you find the
website for ABC corporation easy to navigate?” From past data, the probability that a random person found
the website easy to navigate was 65%. Use R to find the probability that 13 out of the 20 respond that they
find the website easy to navigate.

Solution

Use the pbinom command as follows:

pbinom(13, 20, 0.65)

which returns the probability result of:

[1] 0.5833746

R also provides a built-in function for the binomial distribution as follows:

Binomial distribution:

Usage: dbinom(k, n, p)

where n is the number of trials, p is the probability of success, and k is the number of successes for which
the probability is desired.

EXAMPLE B.4

Problem

A data scientist conducts a survey for a sample of 20 people and asks the survey question: “Did you find the
website for ABC corporation easy to navigate?” From past data, the probability that a random person found
the website easy to navigate was 65%. Use R to find the probability that 13 out of the 20 responds that they
find the website easy to navigate.

Solution

Use the dbinom command as follows:

dbinom(13, 20, 0.65)

which returns the probability result of:

[1] 0.1844012

R also provides a built-in function for the Poisson distribution as follows:

Poisson distribution:
526 B • Appendix B: Review of R Studio for Data Science

Usage: dpois(k, mu)

where mu is the mean of the Poisson distribution and k is the number of successes for which the
probability is desired.

EXAMPLE B.5

Problem

A traffic engineer investigates a certain intersection that has an average of 3 accidents per month. Use R to
find the probability of 5 accidents in a given month.

Solution

Use the ppois command as follows:

dpois(5, 3)

which returns the probability result of:

[1] 0.1008188

Basic Correlation and Regression Analysis Using R

Recall in Inferential Statistics and Regression Analysis the discussion on correlation and regression analysis. A
first step in correlation analysis is to calculate the correlation coefficient (r) for (x, y) data. R provides a built-in
function cor() to calculate the correlation coefficient for bivariate data.

As an example, consider the dataset in Table B5 that tracks the return on the S&P 500 versus return on Coca-
Cola stock for a seven-month time period.

S&P 500 Monthly Coca-Cola Monthly

Month
Return (%) Return (%)
Jan 8 6
Feb 1 0
Mar 0 -2
Apr 2 1
May -3 -1
Jun 7 8
Jul 4 2

Table B5 Monthly Returns of Coca-Cola Stock versus Monthly Returns for the S&P 500

To calculate the correlation coefficient for this dataset, first create two vectors in R, one vector for the S&P 500
returns and a second vector for Coca-Cola returns:

> SP500 <- c(8,1,0,2,-3,7,4)

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 B • Appendix B: Review of R Studio for Data Science 527

> CocaCola <- c(6,0,-2,1,-1,8,2)

The R command called cor returns the correlation coefficient for the x-data vector and y-data vector:

> cor(SP500, CocaCola)

[1] 0.9123872

Thus the correlation coefficient for this dataset is approximately 0.912.

Linear Regression Models Using R

To create a linear model in R, assuming the correlation is significant, the command lm() (for linear model) will
provide the slope and y-intercept for the linear regression equation.

The format of the R command is

lm(dependent_variable_vector ~ independent_variable_vector)

Notice the use of the tilde symbol as the separator between the dependent variable vector and the
independent variable vector.

We use the returns on Coca-Cola stock as the dependent variable and the returns on the S&P 500 as the
independent variable, and thus the R command would be

> lm(CocaCola ~ SP500)

Call:

lm(formula = CocaCola ~ SP500)

Coefficients:

(Intercept) SP500

-0.3453 0.8641

The R output provides the value of the y-intercept as -0.3453 and the value of the slope as 0.8641. Based on
this, the linear model would be

where x represents the value of S&P 500 return and y represents the value of Coca-Cola stock return.

The results can also be saved as a formula and called “model” using the following R command. To obtain more
detailed results for the linear regression, the summary command can be used, as follows:

> model <- lm(CocaCola ~ SP500)

> summary(model)
528 B • Appendix B: Review of R Studio for Data Science

Call:

lm(formula = CocaCola ~ SP500)

Residuals:

1 2 3 4 5 6 7

-0.5672 -0.5188 -1.6547 -0.3828 1.9375 2.2969 -1.1109

Coefficients:

Estimate Std. Error t value Pr(>|t|)

(Intercept) -0.3453 0.7836 -0.441 0.67783

SP500 0.8641 0.1734 4.984 0.00416 **

---
Signif. codes: 0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1

Residual standard error: 1.658 on 5 degrees of freedom

Multiple R-squared: 0.8325, Adjusted R-squared: 0.7989

F-statistic: 24.84 on 1 and 5 DF, p-value: 0.004161

In this output, the y-intercept and slope is given, as well as the residuals for each x-value. The output includes
additional statistical details regarding the regression analysis.

Predicted values and prediction intervals can also be generated within R. First, we can create a structure in R
called a dataframe to hold the values of the independent variable for which we want to generate a prediction.
For example, we would like to generate the predicted return for Coca-Cola stock, given that the return for the
S&P 500 is 6.

We use the R command called predict().

To generate a prediction for the linear regression equation called model, using the dataframe where the value
of the S&P 500 is 6, the R commands will be

> a <- data.frame(SP500=6)

> predict(model, a)

4.839062

The output from the predict command indicates that the predicted return for Coca-Cola stock will be 4.8%
when the return for the S&P 500 is 6%.

We can extend this analysis to generate a 95% prediction interval for this result by using the following R

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 B • Appendix B: Review of R Studio for Data Science 529

command, which adds an option to the predict command to generate a prediction interval:

> predict(model, a, interval="predict")

fit lwr upr

1 4.839062 0.05417466 9.62395

Thus the 95% prediction interval for Coca-Cola return is (0.05%, 9.62%) when the return for the S&P 500 is 6%.

Multiple Regression Models Using R

R also includes many tools to allow the data scientist to conduct multiple regression, where a dependent
variable is predicted based on more than one independent variable. For example, we might arrive at a better
prediction model for monthly return of Coca-Cola stock if we consider not only the S&P500 monthly return but
also take into account the monthly sales of Coca-Cola products as well.

Here are several examples where a multiple regression model might provide an improved prediction model as
compared to a regression model with only one independent variable:

a. Employee salaries can be predicted based on years of experience and education level.
b. Housing prices can be predicted based on square footage of a home, number of bedrooms, and number
of bathrooms.

The general form of the multiple regression model is:

where:

are the independent variables,

are the coefficients where each coefficient is the amount of change in y when the
independent variable is changed by one unit and all other independent variables are held constant,
a is the y-intercept, which is the value of y when all .

Recall from an earlier example that the format for linear regression analysis in R when there is only one
independent variable looked like the following:

> model <- lm(y ~ x)

where y is the dependent variable and x is the independent variable.

To “add in” additional independent variables for the multiple regression approach, we use a format as follows:

> model <- lm(y ~ x1 + x2 + x3)

where are the independent variables.

Example:

Use R to create a multiple regression model to predict the price of a home based on the independent variables
of square footage and number of bedrooms based on the following dataset. Then use the multiple regression
model to predict the price of a home with 3,000 square feet and 3 bedrooms (see Table B6).
530 B • Appendix B: Review of R Studio for Data Science

Price of Home Square Footage Number of

Bedrooms
466000 4668 6
355000 3196 5
405900 3998 5
415000 4022 5
206000 1834 2
462000 4668 6
290000 2650 3

Table B6 Home Prices Based on Square Footage and Number of Bedrooms

First, create three vectors in R, one vector each for home price, square footage and number of bedrooms:

> price <- c(466000, 355000, 405900, 415000, 206000, 462000, 290000)
> square_footage <- c(4668, 3196, 3998, 4022, 1834, 4668, 2650)
> bedrooms <- c(6, 5, 5, 5, 2, 6, 3)

Next, run the multiple regression model using the lm command:

> model <- lm(price ~ square_footage + bedrooms)

> summary(model)

Call:
lm(formula = price ~ square_footage + bedrooms)

Residuals:
1 2 3 4 5 6 7
-1704.6 1438.4 -606.9 6908.7 -6747.4 -5704.6 6416.5

Coefficients:
Estimate Std. Error t value Pr(>|t|)
(Intercept) 57739.887 9529.693 6.059 0.00375 **
square_footage 66.017 8.924 7.398 0.00178 **
bedrooms 16966.536 6283.183 2.700 0.05408 .
---
Signif. codes: 0 ‘***’ 0.001 ‘**’ 0.01 ‘*’ 0.05 ‘.’ 0.1 ‘ ’ 1

Residual standard error: 6563 on 4 degrees of freedom

Multiple R-squared: 0.9968, Adjusted R-squared: 0.9953
F-statistic: 630.6 on 2 and 4 DF, p-value: 9.996e-06

In the R output, note the column called “Estimate” provides the estimates for the coefficients and the
y-intercept.

The y-intercept is given as 57740 (rounding to nearest whole number).

The coefficient for the “square footage” variable is given as 66.

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 B • Appendix B: Review of R Studio for Data Science 531

The coefficient for the “bedrooms” variance is given as 16967.

Based on these values, the multiple regression model is:

We can now use the multiple regression model to predict the price of a home with 3,000 square feet and 3
bedrooms by setting and , as follows:

Thus, the predicted price of a home with 3,000 square feet and 3 bedrooms is $306,641.
532 B • Appendix B: Review of R Studio for Data Science

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 C • Appendix C: Review of Python Algorithms 533

C Appendix C: Review of Python Algorithms

This appendix provides a summary of various Python algorithms used in this textbook. The intent is to provide
students with a cross-reference to the various algorithms used in the text and provide a general description of
the algorithm and link to the section of the text.

For more details on Python functions, syntax, and usage, please refer to Appendix D: Review of Python
Functions and/or the Python documentation (https://openstax.org/r/docs3) online.

Chapter Title Topic Description of Algorithm First Reference

What Are Data and Loading and viewing Using Python pandas library to Python Basics
Data Science? data load a CSV file, describe its for Data Science
features, and explore its
contents
Visualizing data using Using Python to create a Python Basics
Python scatterplot for two numeric for Data Science
quantities
Collecting and Scraping data from a Using Python to extract a data Web Scraping
Preparing Data website table from a website and Social Media
Data Collection
Using regular Using Python to search for a Web Scraping
expressions in Python selected word in a given string and Social Media
and output the number of Data Collection
times it appears
Processing and storing Using Python to process data Web Scraping
data and output to a CSV file and Social Media
Data Collection
Parsing and extracting Using Python to parse and Web Scraping
data extract specific data from a and Social Media
given dataset Data Collection
Descriptive Statistics: Calculate binomial Using Python to calculate Discrete and
Statistical probabilities probabilities associated with Continuous
Measurements and the binomial distribution Probability
Probability Distributions
Distributions Calculate probabilities Using Python to calculate Discrete and
from a normal probabilities associated with Continuous
distribution the normal distribution Probability
Distributions
Inferential Statistics Computing margin of Using Python library Statistical
and Regression error scipy.stats to compute a Inference and
Analysis margin of error using the Confidence
t-distribution Intervals

Confidence interval Using Python to calculate a Statistical

using bootstrapping confidence interval using a Inference and
bootstrapping approach Confidence
Intervals

Table C1
534 C • Appendix C: Review of Python Algorithms

Chapter Title Topic Description of Algorithm First Reference

Confidence interval for Using Python to calculate a Statistical
the mean confidence interval for the Inference and
mean using the normal and Confidence
t-distributions (two examples) Intervals
Hypothesis test for the Using Python to calculate a Hypothesis
mean (one sample) p-value associated with a Testing
hypothesis test for the mean
Hypothesis test for a Using Python to calculate a Hypothesis
proportion p-value associated with a Testing
hypothesis test for a proportion
Hypothesis test for the Using Python to calculate a test Hypothesis
mean (one sample) statistic and p-value associated Testing
with a hypothesis test for the
mean
Hypothesis test for the Using Python to calculate a test Hypothesis
mean (two samples) statistic and p-value associated Testing
with a hypothesis test for the
difference between two means
Correlation coefficient Using Python to calculate the Correlation and
Pearson correlation coefficient Linear
for two numeric variables Regression
Analysis
Creating a scatterplot Using Python to create a Correlation and
scatterplot for two numeric Linear
quantities Regression
Analysis
Creating a linear Using Python to calculate the Correlation and
regression model slope and intercept for a linear Linear
regression model Regression
Analysis
One-way analysis of Using Python to conduct a one- Analysis of
variance (ANOVA) way analysis of variance Variance
hypothesis test (ANOVA)
Visualizing time series Using basic Python plot routine Analysis of
data and matplotlib.pyplot to Variance
generate a time series graph (ANOVA)
based on a pandas DataFrame
(two examples)
Time Series and Plotting a simple Using Python to generate a Time Series
Forecasting moving average (SMA) simple moving average and Forecasting
and differencing first-order difference for time Methods
series data

Table C1

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 C • Appendix C: Review of Python Algorithms 535

Chapter Title Topic Description of Algorithm First Reference

Decomposing a time Using Python autocorrelation Time Series
series into components function and STL (seasonal and Forecasting
trend decomposition using Methods
LOESS) model to decompose
time series data into its
components
Exponential moving Using Python to calculate Time Series
average (EMA) exponential moving average for Forecasting
time series data Methods
Autoregressive Using Python to calculate Time Series
integrated moving autoregressive integrated Forecasting
average (ARIMA) moving average model for time Methods
series data
Autoregressive Using Python to fit and plot an Time Series
integrated moving autoregressive integrated Forecasting
average (ARIMA) moving average and use it to Methods
make forecasts for time series
data
Forecasting methods Using Python to create and plot Forecast
a forecasting model with Evaluation
confidence intervals for time Methods
series data
Decision-Making Using Logistic regression Using Python to fit a logistic Classification
Machine Learning regression model and assess Using Machine
Basics the accuracy of the model Learning
K-means clustering Using Python to produce a k- Classification
means clustering model from a Using Machine
dataset Learning
DBscan clustering Using Python to generate a Classification
density-based spatial clustering Using Machine
of applications with noise Learning
(DBScan) model
Confusion matrix Using Python to generate a Classification
confusion matrix Using Machine
Learning
Linear regression with Using Python to generate a Machine
bootstrapping linear regression model using a Learning in
bootstrapping method Regression
Analysis
Multiple regression Using Python to perform Machine
multiple regression analysis Learning in
Regression
Analysis

Table C1
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Chapter Title Topic Description of Algorithm First Reference

Three-dimensional Using Python to generate a Machine
scatterplot three-dimensional plot of a Learning in
multiple regression model Regression
Analysis
Mesh grid Using Python to generate a Machine
mesh grid plot of a multiple Learning in
regression model Regression
Analysis
Multiple logistic Using Python to perform Machine
regression multiple logistic regression Learning in
analysis and generate Regression
corresponding confusion Analysis
matrix
Decision trees Using Python to generate Decision Trees
decision trees
Random forests Using Python to train a random Other Machine
forests model and analyze the Learning
importance of each feature Techniques
Gaussian naïve Bayes Using Python to perform Other Machine
Gaussian naïve Bayes analysis Learning
Techniques
Deep Learning and Perceptrons Using Python to train and test a Introduction to
Artificial Intelligence perceptron classification model Neural Networks
(AI) Basics and assess the accuracy of the
model
Training a neural Using Python’s TensorFlow Backpropagation
network with library to train and test a neural
backpropagation network classification model
using backpropagation and
assess the accuracy of the
model
Recurrent neural Using Python’s TensorFlow Backpropagation
networks library to train and test a
classification model using
recurrent neural networks
(RNN) and assess the accuracy
of the model
Predict future values Using Python to predict future Backpropagation
values for a classification model
using recurrent neural
networks (RNN)

Table C1

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 C • Appendix C: Review of Python Algorithms 537

Chapter Title Topic Description of Algorithm First Reference

Plot predicted values Using Python to plot future Backpropagation
values versus original data for a
classification model using
recurrent neural networks
Deep learning Using Python’s TensorFlow Backpropagation
library to train and test a
classification model using deep
learning and assess the
accuracy of the model
Visualizing Data Data visualization using Using Python to create Encoding
boxplots boxplots Univariate Data
Data visualization using Using Python to create Encoding
histograms histograms Univariate Data
Data visualization using Using Python to create Pareto Encoding
Pareto charts charts Univariate Data
Data visualization using Using Python to create time Encoding Data
time series charts series charts That Change
over Time
Data visualization for Using Python to create graphs Graphing
binomial probabilities associated with the binomial Probability
distribution Distributions
Data visualization for Using Python to create graphs Graphing
Poisson probabilities associated with the Poisson Probability
distribution Distributions
Data visualization for Using Python to create graphs Graphing
normal probabilities associated with the normal Probability
distribution Distributions
Heatmaps Using Python to create Geospatial and
heatmaps Heatmap Data
Visualization
Using Python
Scatterplots with Using Python to create Multivariate and
colormaps scatterplots with colormaps Network Data
Visualization
Using Python
Correlation heatmaps Using Python to create Multivariate and
correlation heatmaps Network Data
Visualization
Using Python
Data visualization using Using Python to create three- Multivariate and
three-dimensional plots dimensional plots Network Data
Visualization
Using Python

Table C1
538 C • Appendix C: Review of Python Algorithms

Chapter Title Topic Description of Algorithm First Reference

Reporting Results Identify data Using Python to identify data Validating Your
characteristics characteristics of a dataset Model
Decision tree Using Python to run a decision Validating Your
tree and generate a Model
visualization of the result
Model validation using Using Python to perform cross Validating Your
Bayesian information validation with Bayesian Model
criterion (BIC) information criterion
Monte Carlo simulation Using Python to perform Monte Validating Your
Carlo simulation Model
Executive summary Using Python to create an Effective
executive summary report Executive
Summaries

Table C1

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 D • Appendix D: Review of Python Functions 539

D Appendix D: Review of Python Functions

This appendix provides a summary of Python functions used in this textbook. The intent is to provide students
with a cross-reference of Python commands that includes a description of the Python functions, general syntax
for usage, and a link to the section where the function is first used in the text.

Please note this is a very high-level description of these functions. Many functions require specific libraries to
be installed. For more details on Python functions, syntax, and usage, please refer to the Python
documentation (https://openstax.org/r/python3) posted online.

Python Function Description Syntax First Reference

What Are Data and Data Science?

Prints a
specified
message or
print(“text”) Python Basics
print() specified values
print(x, y) for Data Science
to the screen or
other output
device

Loads data
from a CSV
(comma-
pd.read_csv Python Basics
pd.read_csv() separated
(path_to_csv datafile) for Data Science
values) file and
stores in a
DataFrame

Returns a table
with basic
DataFrame.describe()
statistics for a
dataset Python Basics
DataFrame.describe() Where:
including min, for Data Science
DataFrame is the name of the
max, mean,
DataFrame.
count, and
quartiles

Allows access to
DataFrame.iloc[row, column]
data in a
DataFrame Python Basics
DataFrame.iloc[] Where:
using row/ for Data Science
DataFrame is the name of the
column integer-
DataFrame.
based indexes.

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Python Function Description Syntax First Reference

Used to access DataFrame.loc[criteria]

a group of rows
Python Basics
DataFrame.loc[] and columns by Where:
for Data Science
labels or a DataFrame is the name of the
Boolean array DataFrame.

Generates a
Python Basics
Plt.scatter() scatterplot for plt.scatter(x_data, y_data)
for Data Science
(x, y) data

Specifies a title Python Basics

Plt.title() plt.title(“Title”)
for a chart for Data Science

Specifies a label Python Basics

Plt.xlabel() plt.xlabel(“x-axis label”)
for the x-axis for Data Science

Specifies a label Python Basics

Plt.ylabel() plt.ylabel(“y-axis label”)
for the y-axis for Data Science

Specifies limits
Python Basics
Plt.xlim() to use for x-axis plt.xlim(lower, upper)
for Data Science
numbering

Specifies limits
Python Basics
Plt.ylim() to use for y-axis plt.ylim(lower, upper)
for Data Science
numbering

Collecting and Preparing Data

Read HTML
table from a Web Scraping
pd.read_html() web page and pd.read_html(URL) and Social Media
convert into a Data Collection
DataFrame

Converts
Web Scraping
strings or other pd.to_numeric
pd.to_numeric() and Social Media
data types to (column_name)
Data Collection
numeric values

Returns the Web Scraping

len() length of an len(object) and Social Media
object Data Collection

Table D1

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 D • Appendix D: Review of Python Functions 541

Python Function Description Syntax First Reference

Returns all non-

overlapping
Web Scraping
matches of a
re.findall() re.findall(pattern, string) and Social Media
specified
Data Collection
pattern in a
string

Checks if a
Web Scraping
specified
re.search() re.search(pattern, string) and Social Media
pattern appears
Data Collection
in a string

Descriptive Statistics: Statistical Measurements and Probability Distributions

Calculates the
probability
mass function
binom.pmf(x, n, p)
(PMF) for a
binomial
Where: Discrete and
distribution. It
x is the number of successes in Continuous
binom.pmf() gives the
the experiment, Probability
probability of
n is the number of trials in the Distributions
having exactly x
experiment,
successes in n
p is the probability of success.
trials with
success
probability p.

Rounds a
Discrete and
numeric result
Continuous
round() to a specified round(number, digits)
Probability
level of
Distributions
precision

poisson.pmf(x, mu)
Calculates
Discrete and
probabilities Where:
Continuous
poisson.pmf() associated with x is the number of events of
Probability
the Poisson interest,
Distributions
distribution mu is the mean of the Poisson
distribution.

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Python Function Description Syntax First Reference

Calculates
probabilities
associated with
norm.cdf(x, mu, std)
the normal
distribution
Where: Discrete and
(returns the
x is the measurement of interest, Continuous
norm.cdf() area under the
mu is the mean of the normal Probability
normal
distribution, Distributions
probability
std is the standard deviation of
density function
the normal distribution.
to the left of a
specified
measurement)

Inferential Statistics and Regression Analysis

Generates the
value of the
t-distribution
corresponding
Statistical
to a specified t.ppf
Inference and
t.ppf() area under the (area to left, degrees of
Confidence
t-distribution freedom)
Intervals
curve and
specified
degrees of
freedom

Performs
bootstrap bootstrap Statistical
process to (data, statistic, Inference and
bootstrap()
generate confidence_level, Confidence
confidence number_resamples) Intervals
interval

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 D • Appendix D: Review of Python Functions 543

Python Function Description Syntax First Reference

Calculates
confidence
interval for the
mean when
population
standard
deviation is
known, given
sample mean,
population Statistical
norm.interval
standard Inference and
norm.interval() (conf_level, sample_mean,
deviation, and Confidence
standard_error)
sample size Intervals
(uses normal
distribution).
Note: Standard
error is the
standard
deviation
divided by the
square root of
the sample size.

Calculates
confidence
interval for the
mean when
population
standard
deviation is
unknown, given
sample mean,
t.interval
sample Statistical
(conf_level,
standard Inference and
t.interval() degrees_freedom,
deviation, and Confidence
sample_mean,
sample size Intervals
standard_error)
(uses
t-distribution).
Note, standard
error is the
standard
deviation
divided by the
square root of
the sample size.

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Python Function Description Syntax First Reference

Calculates
confidence Statistical
proportion_confint
interval for a Inference and
proportion_confint() (success, sample_size,
proportion Confidence
alpha)
(uses normal Intervals
distribution)

Returns the
value of the test
statistic and the
two-tailed ttest_1samp
Hypothesis
ttest_1samp() p-value for a (data_array,
Testing
one-sample null_hypothesis_mean)
hypothesis test
using the
t-distribution

Returns the
value of the test
ttest_ind_from_stats
statistic and the
(sample_mean1,
two-tailed
sample_standard_deviation1, Hypothesis
ttest_ind_from_stats() p-value for a
sample_size1, sample_mean2, Testing
two-sample
sample_standard_deviation2,
hypothesis test
sample_size2)
using the
t-distribution

Creates a Correlation and

numerical array Linear
np.array() np.array(object)
from a list-like Regression
object Analysis

Calculates the
Correlation and
value of the
pearsonr Linear
pearsonr() Pearson
(x_data, y_data) Regression
correlation
Analysis
coefficient r

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 D • Appendix D: Review of Python Functions 545

Python Function Description Syntax First Reference

Generates a
linear
regression
Correlation and
model and
linregress Linear
linregress() provides slope,
(x_data, y_data) Regression
y-intercept, and
Analysis
other
regression-
related output

Returns both
the F test
statistic and the Analysis of
f_oneway
f_oneway() p-value for the Variance
(Array1, Array2, Array3, …)
one-way (ANOVA)
ANOVA
hypothesis test

Time Series and Forecasting

Introduction to
Generates a
plot() plot(dataframe) Time Series
time series plot
Analysis

Provides rolling Time Series

rolling
rolling() window Forecasting
(window=window)
calculations Methods

Computes the Time Series

mean() average of a mean(dataset) Forecasting
dataset Methods

Computes the
first-order Time Series
diff() difference of diff(dataframe) Forecasting
data in a Methods
window

Plots the ACF

(autocorrelation Time Series
Plot_acf
plot_acf() function) for a Forecasting
(time_series_data, lags=L)
time series, up Methods
to lag L

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Python Function Description Syntax First Reference

Decomposes a
time series with STL Time Series
STL() known period P (time_series_data, Forecasting
into its period=P) Methods
components

Performs
exponential Time Series
ewm() moving average ewm(dataframe) Forecasting
(EMA) Methods
smoothing

Performs the
Augmented
Dickey-Fuller
(ADF) test, Time Series
adfuller
adfuller() which is a Forecasting
(time_series_data)
statistical test Methods
for checking
the stationarity
of a time series

Fits an
ARIMA(p, d, q)
(AutoRegressive
ARIMA Time Series
Integrated
ARIMA() (time_series_data, Forecasting
Moving
order=(p, d, q)) Methods
Average) model
to time series
data

Decision-Making Using Machine Learning Basics

Creates a
Classification
logistic
LogisticRegression() LogisticRegression() Using Machine
regression
Learning
model

Trains a
machine model.fit Classification
model.fit() learning model (feature_matrix, Using Machine
on a given target_vector) Learning
dataset

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 D • Appendix D: Review of Python Functions 547

Python Function Description Syntax First Reference

Sets up a k-
means
clustering Classification
KMeans() model (Use KMeans(n_clusters=k) Using Machine
model.fit() to fit Learning
the model to a
dataset.)

Sets up a
DBSCAN
(Density-Based
Spatial
Clustering of Classification
DBSCAN() Applications DBSCAN(options) Using Machine
with Noise) Learning
model (Use
model.fit() to fit
the model to a
dataset.)

Used to
visualize the
performance of
confusion_matrix Classification
a model by
confusion_matrix() (target_values, Using Machine
comparing
predicted_values) Learning
actual and
predicted
values

Machine
Fits a linear LinearRegression()
Learning in
LinearRegression() regression .fit(feature_matrix,
Regression
model to data target_vector)
Analysis

Used on trained
machine
Machine
learning
Learning in
predict() models to predict(feature_matrix)
Regression
generate
Analysis
predictions for
new data points

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Python Function Description Syntax First Reference

Sets up a
decision tree
model (Use DecisionTreeClassifier
DecisionTreeClassifier() Decision Trees
model.fit() to fit (options)
the model to a
dataset.)

Sets up a
random forest
Other Machine
model (Use ens.RandomForestRegressor
ens.RandomForestRegressor() Learning
model.fit() to fit (options)
Techniques
the model to a
dataset.)

Set up a Naïve
Bayes
classification Other Machine
GaussianNB() model (Use GaussianNB() Learning
model.fit() to fit Techniques
the model to a
dataset.)

Deep Learning and Artificial Intelligence (AI) Basics

Sets up a
perceptron
model (Use Introduction to
Perceptron() Perceptron()
model.fit() to fit Neural Networks
the model to a
dataset.)

Splits dataset
randomly into
train and test train_test_split
Introduction to
train_test_split() subsets, using a (input_data_arrays,
Neural Networks
proportion of P target_data, test_size=P)
of the data for
the test set

Used to
standardize
features by
Introduction to
StandardScaler() removing the StandardScaler()
Neural Networks
mean and
scaling to unit
variance

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 D • Appendix D: Review of Python Functions 549

Python Function Description Syntax First Reference

Calculates the
accuracy of a
classification
model as the
ratio of the
accuracy_score Introduction to
accuracy_score() number of
(y_true, y_predicted) Neural Networks
correct
predictions to
the total
number of
predictions

Fits a scaler to
the data and
then
Introduction to
scaler.fit_transform() transforms the scaler.fit_transform(array)
Neural Networks
data according
to the fitted
scaler

Applies a
previously fitted Introduction to
scaler.transform() scaler.transform(array)
scaler to new Neural Networks
data

Creates a linear
stack of layers tf.keras.Sequential
tf.keras.Sequential() for building a (layers, additional Backpropagation
neural network options)
model

Used to
configure the
learning
model.compile
model.compile() process of a Backpropagation
(optimizer, loss, metrics)
neural network
model before
training

Visualizing Data

Creates a box-
Encoding
boxplot() and-whisker plt.boxplot(array)
Univariate Data
plot

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Python Function Description Syntax First Reference

Creates a Encoding
hist() plt.hist (array)
histogram Univariate Data

Creates 2D line
Graphing
plots such as a plt.plot
plot() Probability
time series (x_data, y_data)
Distributions
graph

Graphing
Creates a bar plt.bar
bar() Probability
chart (x_array, heights)
Distributions

Displays an
Geospatial and
image on a 2D
Heatmap Data
imshow() regular raster, plt.imshow(array)
Visualization
such as a
Using Python
heatmap

Geospatial and
Creates a
Heatmap Data
heatmap() heatmap sns.heatmap(array)
Visualization
visualization
Using Python

Multivariate and
Adds a
Network Data
colorbar() colormap to a plt.colorbar()
Visualization
figure
Using Python

Calculates the
Multivariate and
pairwise
Network Data
corr() correlations of dataframe.corr()
Visualization
columns in a
Using Python
DataFrame

Multivariate and
Adds a subplot
fig.add.subplot Network Data
add.subplot() to a figure
(position) Visualization
stored in fig
Using Python

Multivariate and
Creates a ax.scatter Network Data
ax.scatter()
scatterplot (x_data, y_data) Visualization
Using Python

Reporting Results

Table D1

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 D • Appendix D: Review of Python Functions 551

Python Function Description Syntax First Reference

Creates a
plot_tree Validating Your
plot_tree() visualization of
(estimator, feature_names) Model
a decision tree

Provides a
concise
summary of a Validating Your
DataFrame.info() DataFrame.info()
DataFrame's Model
structure and
content

Removes rows
or columns DataFrame.drop Validating Your
DataFrame.drop()
from a (labels, axis=rows_columns) Model
DataFrame

Evaluates the
performance of model.score
Validating Your
score() a trained model (feature_matrix,
Model
on a given true_labels)
dataset

Retrieves the
Validating Your
dt.get_depth() depth of the dt.get_depth()
Model
decision tree, dt

Evaluates a
model's cross_val_score
Validating Your
cross_val_score() performance (estimator, feature_matrix,
Model
using cross- target_variable)
validation

Search for the

best
parameters for
GridSearchCV Validating Your
GridSearchCV () a specified
(estimator, parameters, k) Model
estimator, with
k-fold cross-
validation

Table D1
552 D • Appendix D: Review of Python Functions

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 553

Answer Key
Chapter 1
Chapter Review
1. b. Data preparation: have the collected data stored in a server as is so that you can start the analysis.
2. a. Initially, data was stored locally on individual computers, but with the advent of cloud-based systems,
data is now stored on designated servers outside of local storage.
3. c. A biologist analyzing a large dataset of genetic sequences to gain insights about the genetic basis of
diseases

Chapter 2
Chapter 3
Quantitative Problems
1. a.
b. See Solution Manual
2. a.
b. See Solution Manual
c. See Solution Manual
3. a.
b. See Solution Manual
c. See Solution Manual
4. a.
b.
c.
5.
6. a.
b. See Solution Manual
c.
d. See Solution Manual
7.
8. a. 0.074
b. 0.195
c. 0.805
9. a. See Solution Manual
b. 0.63
10. a. See Solution Manual
b. 0.035
c. 0. 272
11. 0.272
12. 0.026
13. 0.085
14. a. 0.112
b. 0.691
554

Chapter 4
Chapter 5
Quantitative Problems
1. Most likely, the period would be 52, as sales probably go through a cycle each year, and there are 52 weeks
in the year.
2. a. There are peaks in the data at times 1, 5, and 9 as well as minimum points at times 4, 8, and 12,
suggesting a period of 4 months.
b. (728.6, 729.4, 728.6, 727.3, 727.1, 727.0, 726.0, 725.8)
There will be 8 terms in the centered SMA, as shown. These values form the trend-cycle component.
c. (69.9, −225.3, 159.8, −1.5, 66.3, −228.0, 165.7, −3.8)
d. (68.1, −226.65, 162.75, −2.65), repeating in blocks of 4
e. (812.6, 953.85, 635.75, 506.75, 820.3, 952.45, 630.65, 501.65, 823.6, 948.65, 626.35, 504.25)
3. a. Since the missing data is due to different reporting policies on different days of the week, an SMA
window of 7 days is most appropriate.
b. See Solution Manual
4. a. from the ACF plot.
b. See Solution Manual
5. Forecasted value for 2024: 1.2124
6. a. . . , or 12.3%. , or
13.3%.
b. See Solution Manual

Chapter 6
Chapter Review
1. c. k-means clustering

Quantitative Problems
1. a. MAE = 0.0415. MAPE = 0.41%. MSE = 0.003126. RMSE = 0.0559.
b. 9.60. This is only about 2.3% off from the actual value of 9.83.
2.

3. a. 1
b. 3
c. 25.85
4. a. 1.203
b. 1.919

Chapter 7
Chapter Review
1. b. To provide a way for the network to learn and represent complex patterns and relationships within the
data
2. c. A CNN is a type of neural network that uses convolutional layers to process grid-like data structures,
such as images, and is particularly effective for tasks like image classification, object detection, and
recognizing spatial relationships.
3. d. These algorithms are important because they enable hands-free interaction with devices, improve
accessibility for individuals with disabilities, and enhance user experience in various applications.
4. c. Designing a virtual assistant that collects personal data without explicit user consent and sells it to third-

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 555

party advertisers

Quantitative Problems
1. a.
i.
ii.
iii.
iv.

b. See Solution Manual

2. a.
b.

Chapter 8
Chapter Review
1. a. To ensure individuals are aware of the potential risks and benefits of the research
2. d. Data scientists
3. c. Ensuring secure storage and access protocols
4. d. All of the above
5. a. Have strong data security policies and protocols in place
6. d. All of the above
7. d. Quantitative, qualitative, tabular, text-based, and audio-based data
8. c. Anyone who is directly involved in the project and has a legitimate need for the data
9. c. Legal and compliance teams
10. a. To increase the accuracy of the model by avoiding bias
11. b. Dataset 2, the results of an extensive survey of people from various backgrounds and demographic
segments who may or may not be familiar with the new social media platform
12. b. Data points that are rare or abnormal in comparison to the rest of the data
13. a. To ensure models are not overfitting
14. a. Name, address, and email address
15. a. When the individual has given consent for anonymization
16. d. All of the above
17. d. Any person who will use the data
18. a. Data attribution
19. c. Ensuring accessibility and inclusivity
20. c. Graph C

Chapter 9
Chapter 10
Chapter Review
1. c. Concise with a focus on summaries and outcomes
2. b. Technical jargon
3. b. Connecting with diverse audiences through tailored communication
4. b. Practical application and procedures
5. a. To provide different levels of detail for various audiences
6. c. To clarify and accentuate significant data insights
7. d. With clear labels, titles, and straightforward explanations
8. b. To steer the decision-making process
556

9. b. It is specific and verifiable.

10. b. Seventy-five percent of the variance in housing prices is explained by the model.
11. b. To understand the model's performance more deeply
12. a. To test the robustness of results against input variability
13. c. To summarize complex analyses for an audience of varied backgrounds
14. b. An introduction to the business problem or research question
15. b. The novelty or relevance of the approach
16. a. With a persuasive call to action

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 Index 557

Index
Symbols B coefficient of variation (CV) 116
3D visualization 457 Backpropagation 345 Colab 36
bar 417, 440 CollegeCompletionData.csv
A Bar graphs 416 296, 308, 332
A prime 123 Bayes’ Theorem 128 comma-separated values (CSV)
accuracy 270 BCNF (Boyce-Codd Normal 21
Accurate representation 399 Form) 82 complement of an event 123
ACF (autocorrelation function) Beautiful Soup 72 CoNaLa 368
244 Bernoulli trials 132 conditional probability 124
Actionable advice 489 best-fit linear equation 197 confidence interval 148
Activation 338 Bias 270, 338, 393 confidence intervals 136
activation function 338 big data 90, 327, 449 confidence level 149
adaptive learning 14 bimodal 110 Confidentiality 386
additive decomposition 224 binary (binomial) classification confusion matrix 294
Advanced NLP models 370 278 connecting weight 352
advertising 195 Binary cross entropy loss 346 constraints 473
AI Fairness 360 373 binom() function 139 consumer analysis 105
alt text 470 continuous 434
binomial distribution 131, 156,
alternative hypothesis 167 continuous data 18
435
Amadeus Code 367 Continuous probability
binomial experiment 131
Amazon 13 distributions 130
bins 424
Analysis of variance (ANOVA) Continuous random variable
bivariate data 190, 416
205 130
bootstrap aggregating
Anonymization 384 Convenience sampling 65
(bagging) 321
Anonymous data 386 Convolutional layers 361
bootstrap samples 482
application programming Convolutional neural networks
bootstrapping 161, 298
interface (API) 68 (CNNs) 361
box-and-whisker plot 416
apply.map 478 Cookies 386
boxplot 416, 417
copyright 388
arithmetic mean 106 Bureau of Labor Statistics (BLS)
Correctional Offender
Artificial intelligence (AI) 335 22, 54
Management Profiling for
Association of Data Scientists business 13
Alternative Sanctions 393
382
correlation 147
Association of Data Scientists C
correlation analysis 147, 189,
(ADaSci) 31 Careers in Data Science 16
454
assumption 473 Categorical data 19
correlation coefficient 191
at least one occurrence 127 cell 32
correlation heatmap 455
attributes 19 central limit theorem 150
critical value 152
audience 466 central tendency 106
Cross-validation 397, 481
Augmented Dickey-Fuller (ADF) centroid 284
cryptocurrencies 388
test 252 ChatGPT 363
CSV library 76
Autocorrelation 241 choropleth graph 447
customer surveys 111
autonomy 382 cirrhosis.csv 326, 332
cusum() 428
Autoregressive (AR) model 251 Closed-ended questions 64
autoregressive integrated Cloud computing 93 Cyclic component 224
moving average (ARIMA) model Cloud storage 91
219 cluster 278 D
ax.scatter() 458 cluster sampling 65 DALL-E and Craiyon 366
codebook 470 dashboards 449
558 Index

data 17 Deep learning 357 experimental research 60

Data aggregation 86 Deepfake 373 Experts 467
data analysis 11 degree 234 Explainable AI (XAI) 394
data breach 383 density-based clustering exploding gradient problem
Data chunking 92 algorithm 291 353
data cleaning 328 Dependent events 124 expon 138
Data collection 11, 60, 382 dependent samples 181 exponential moving average
Data collection and preparation dependent variable 189 (EMA) 230
59 depth 315, 358 Exponential transformations 84
Data compression 90 Depth-limiting pruning 319 Extensible Markup Language
data dictionary 76 Descript 367 (XML) 21
Data discretization 78 descriptive statistics 105
data governance protocols 391 Detrending 229 F
Data indexing 91 df.info() 477 f_oneway() 207
Data integration 78 differencing 230, 233 F-distribution 205
data irregularities 82 digital divide 406 F1 Score 273
data management 90 dimension 339 Facial recognition 324
Data mining 328 discrete 434 Fairlearn 373
data preparation 11 discrete data 18 Fairness 393
Data privacy 381 Discrete probability false positive 128
Data processing 75 distributions 130 Family Educational Rights and
Data reporting 12 Discrete random variable 129, Privacy Act (FERPA) 384
data retention 383 435 feature maps 361, 362
Data science 9 dynamic backpropagation 346 feedback loops 352
Data Science Association 382 fig.add.subplot() 458
Data Science Association (DSA) E film industry 370
31 Education 14, 369 five-number summary 418
data science cycle 11 ELIZA 364 flat forecasting method 218
data security 382, 384 empirical probability 123 folds 482
Data sharing 390 empirical rule 137 forecasting 218
Data source attribution 405 encryption 387 forecasting models 148
data sovereignty 383 energy consumption 14 frequency 107
Data standardization 81 engineering 13 frequency distribution 107
Data transformation 82, 84 engineering analysis 105 Fully connected layers 361
Data validation 82, 85, 397 Entropy 312 FungusLocations.csv 288, 331
Data visualization 12, 415 epoch 349
data volumes 59 Equifax 387 G
data warehouse 91 error 218 Gaussian naïve Bayes 326
data warehousing 12 error-based (reduced-error) Gemini 369
Data.gov 22, 54 pruning 317 Generative art 366
Database management 92 ethical data collection 382 Geospatial data 443
DataFrame 38, 70 Ethics in data science 381 Geospatial Information System
DataFrame.describe() 116 event 122 (GIS) 447
dataset 19 Excel 29, 106, 133, 136, 161, Gini index 313
DBSCAN 293 219, 220, 226, 235, 369, 417 GitHub 391
DBScan algorithm 291 executive (or data) dashboard GitHub Copilot 368
DBScanExample.csv 293, 331 467 Google 369
decision tree 311 executive summary 489 Google Colab 368, 391
decision-making 105 Executives 467 Google Colaboratory (Colab) 31

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 Index 559

Google Sheets 29 J M
gradient descent 349 jargon 467 machine learning (ML) model
graphical displays 106 JavaScript Object Notation 270
Grid heatmaps 444 (JSON) 21 machine learning life cycle 270
Jukebox 367 Magenta Project 367
H Jupyter Notebook 31 map 478
hallucinations 372 MAR (missing at random) data
hashing 395 K 79
Health Insurance Portability and k-anonymization 396 margin 359
Accountability Act (HIPAA) 384 k-fold cross-validation 482 margin of error 149
heatmap 295, 456 k-means clustering algorithm margin of error formula 158
hidden layers 337 283 matched pairs 185
Hinge loss 347 Kaggle 22, 54, 391 Matplotlib 30, 373, 417, 418,
hist() 426 Kapwing: 367 457
histogram 423 key performance indicators matplotlib.pyplot 222
HolisticAI 373 (KPIs) 467 MCAR (missing completely at
Huffman coding 90 random) data 79
Hyperbolic tangent (tanh) L mean 106
function 339 Labeled data 271 Mean absolute error (MAE) 257,
hyperparameter tuning 481 lag 241 273
hypothesis testing 136, 167 large language model 363 Mean absolute percentage error
layered approach 469 (MAPE) 257, 273
I Leaf-limiting pruning 319 mean percentage error (MPE)
imbalanced data 359 Leaky ReLU function 340 483
Implicit bias 475 learning management systems Mean squared error (MSE) 273
imputation 79 14 Measurement errors 67
inconsistency 82 least squares method 195 measures of error 257
Independent events 124 Leave-one-out cross-validation measures of fit 257, 476
independent samples 181 (LOOCV) 482 median 109, 416
independent variable 189 level 225 memory cells 353
indexing 70 level of significance 170 metadata 92
Inferential statistics 147 likelihood 281 method of least squares 197
information 17 line chart 428 Microsoft 369
information gain 314 linear correlation 191 Minimum description length
Information theory 311 linear regression 148 (MDL) pruning 319
Informed consent 385 linregress() 199, 202 Missing data 78
Initiative for Analytics and Data log transformation 84 MNAR (missing not at random)
Science Standards 382 logistic regression 278 data 79
Initiative for Analytics and Data LogisticRegression 283 mode 110
Science Standards (IADSS) 31 logit function 280 modeling 473
input layer 337 long short-term memory (LSTM) Monte Carlo simulation 485
Integrative (I) component 251 network 353 MonthlyCoalConsumption.xlsx
Intellectual property 388 loss or cost function 346 225, 235, 238, 253, 262
Internet of Things (IoT) 13 Lossless compression 90 mpl_toolkits.mplot3d()
interquartile range (IQR) 119, Lossy compression 90 458
420 lower bound 119 mpl.toolkits.mplot3d 457
items 19 Lyria model 367 Multi-way sensitivity analysis
485
multiclass (multinomial)
560 Index

classification 278 One-way sensitivity analysis prediction interval 258

multilayer perceptron (MLP) 485 predictions 193
341 Open-ended questions 64 predictive analytics 15
multiple regression 302 OpenArt 366 principal component analysis
multiplicative decomposition Order 234 (PCA) 272
224 ordinal data 19 prior probability 324
outcome 122 Probability 121
N outlier 78 Probability analysis 106
naïve 218 Outlier detection 397 probability density function
naïve Bayes classification 324 outliers 59, 106, 416 (PDF) 135, 435, 442
National Oceanic and output layer 337 Probability distribution 129
Atmospheric Administration Overfitting 275 probability experiment 123
(NOAA) 22, 54 probability mass function (PMF)
natural language processing P 132
363 p-value 171 programming language 29
Natural Language Toolkit 124 proportion 156
(NLTK) 72 paired samples 181 Pruning 317
NCAA-2021-stats.csv 298, 303 Panda 30 Pseudonymization 384
Network analysis 69 pandas 70, 76, 428, 478 Public Policy 14
neural network 336 pandas library 221 purposive sampling 66
neurodiversity 469 Parametric methods 161 Python 29, 136, 164, 221, 222,
neurons 336, 338 Pareto 427 241, 258, 417
NLP models 364 Pareto chart 427
Noise 224, 228 peak 241 Q
Noisy data 84 Pearsonr() 199, 201 qualitative 111
nominal data 19 Percentiles 117 Qualitative data 18, 388, 434
non-response bias 67 perceptron 341 quantitative 111
nonlinear 340 period 227 Quantitative data 18, 388, 434
nonparametric method 161 personally identifiable quartiles 118, 416
Nonspecialists 468 information (PII) 386, 389 Quota sampling 66
norm.cdf() 140 Pew Research Center 22, 54
norm() 140 plot 417 R
normal distribution 136, 424 plot.hist() 426 R 29, 106, 133, 136
normal form (NF) 82 Plotly 457 Random Error 224
Normalization 82 plt.scatter() 199 random forest 321
normalized 248 Random variable 129
point estimate 148
NoSQL databases 91 Range 113
point-in-time data 217
np.array() function 192 re 72
poisson 138, 440
null hypothesis 167 Poisson distribution 134, 439 read_html() 70
Numeric data 18 Pooling layers 361 Recall 273
numpy 305 Population data 107 recommendation systems 16
NumPy 30 population mean 107, 148 Rectified linear unit (ReLU)
population proportion 148 function 339
O population size 107 recurrent neural networks
object storage 91 population variance 114 (RNNs) 352
Observational data 60 potential for bias 372 RedBlue.csv 319
odds 280 Power BI 391 redundancy 82
one-hot encoding 322 Precision 273 regex 72
one-way ANOVA 205 Precision Medicine Initiative 15 Regression analysis 147

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 Index 561

regression models 483 Scikit-Learn 373 standardizing data 82

regression tree 314 scipy library 207 static backpropagation 346
Regular expressions 72 SciPy library 164 Statista 22, 54
regulatory compliance officer statistical analysis 61, 105
scipy.stats 138, 302
(RCO) 385 statistical validation 476
scipy.stats library 155, 163, 192
Relational databases 91 statistics 301
Seaborn 30, 296
Relative frequency probability statsmodels 244
Seasonal component 224
122 statsmodels.tsa.arima.model
seasonal variations 227
replace 478 254, 258
Seasonal-Trend decomposition
reproducibility, 470 Step function 339
using LOESS (STL) 230
residual 197 Stratified sampling 65
seasonality 224, 227, 240
residuals 228 structured dataset 20
self-selection bias 67
responsible AI 373 sum of squares 114
semantic segmentation 361
revenue 196 Supervised learning 271
Sensitivity analysis 485
Root mean squared error supervised learning cycle 271
sigmoid function 279, 339
(RMSE) 257, 273 survey 60
silhouette score 284
round() function 139 Symmetric mean absolute
Simon Says 367
Russian tank problem 270 percentage error (sMAPE) 257
simple moving average (SMA)
Systematic sampling 65
230
S Simple random selection 64
S&P 500 190 sklearn 319, 321, 478 T
sabermetrics 15 t-distribution 154
sklearn.cluster 293
Sample data 107 t.ppf() 155
sklearn.datasets 343
sample mean 107, 148 sklearn.ensemble 321 Tableau 391
sample proportion 149, 176 TabNine 368
sklearn.linear_model 283
sample size 107 Technicians 467
Slicing a string 74
sample size requirement 158 temps.csv 321, 322
smart city 14
sample space 122 tensor 350
Snowball sampling 66
sample statistic 152 terms 217
sns.heatmap() 446
sample variance 114 test statistic 170
Social listening 69
Sampling 63, 150 test_size=0.25 343
Social media data collection 69
sampling (or sample) testing set (or data) 270
softmax 340
distribution 150 Text preprocessing 87
Softplus function 340
Sampling Bias 66 text-to-speech (TTS) 368
Sonar 368
Sampling error 66 TextBlob 72
SP500.csv 221, 262
sampling frame 65 Theoretical probability 123
SpaCy 72
sampling techniques 64 time series 216
Sparse categorical cross
sampling variability 67 time series model 218
entropy 347
Sampling with replacement 160 to_datatime() 222
Spatial heatmaps 444
Sarbanes-Oxley Act [SOX] 383 to_numeric() 70
speech recognition 368
scale-dependent 257 Tokenizing 72
Splitting a string 74
scaling 78 topological data analysis (TDA)
sports analytics 15
scatter 417 272
Spreadsheet programs 29
scatterplot 449 square root transformation 84 training set (or data) 270
scatterplot, or scatter diagram standard deviation 114 Transactional data 60
190 standard error of the mean 152 Transformer models 364
Scenario analysis 485 standard normal distribution transparency 382
science 13 136 Trend 224
scientific experiments 63 standardized test statistic 170 trend curve 225
562 Index

trend-cycle component 224 upper bound 119 Web scraping 68

trendline 225 weight 338
trimmed mean 106, 108 V weighted moving average
ttest_1samp() 178 Validation 481 (WMA) 230
twinx 428 vanishing gradient problem What-If Tool 373
Type I error 170 353 white noise 228
Type II error 170 variable 147 window 230
variance 114, 275 World Health Organization
U vector 339 (WHO) 22
unbiased estimator 149 version control system 470
Underfitting 275 volatility 220 X
Univariate data 416 Volunteer sampling 66 XML tag 24
Universal design principles 406 VTK 458
Unlabeled data 271 Z
unstructured data 59 W -score 120
unstructured dataset 20 Walmart 13
Unsupervised learning 271 weak learners 321
weather forecasting 13

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Index 563