Introduction

In today's digital age, our mobile phones have become indispensable tools, serving a
multitude of purposes from shopping to learning and relaxation. With just a swipe of
our screens, we can access a vast array of goods and services, making the world more
accessible than ever before. Gone are the days when we had to venture out to buy
groceries and daily essentials; now, all we need is our mobile phone and an internet
connection.
When it comes to ordering groceries, one of the first names that comes to mind is
Grofers/Blinkit, a prominent player in the e-commerce space. Recently, this online
grocery delivery unicorn underwent a rebranding to Blinkit, aligning with its goal of
providing swift grocery deliveries. Blinkit was acquired by Zomato, a leading food tech
unicorn, in a significant deal worth $569 million (Rs 4,447 crore) on June 24,
2022.
To delve deeper into Blinkit's journey, including its founders, business model, revenue
streams, funding, competition, and challenges, read on in this article for a
comprehensive overview.

Grofers Company Highlights

STARTUP NAME GROFERS

Headquarters Gurugram, India

Sector Online Shopping/Ecommerce/Grocery Delivery

Founders Saurabh Kumar, Albinder Dhindsa

Founded December. 2013

Area Served. Inala

Parent Organization. Grofers International Pvt Ltd

Website. Blinkit.in /grofers.com

Grofers-About
Established in 2013, Grofers, now rebranded as Blinkit, is an Indian online grocery

Delivery service headquartered in Gurugram. This e-commerce platform offers a

Diverse range of everyday essentials such as groceries, bakery items, and baby care

Products to its customers.

Through the Blinkit mobile application, users can conveniently browse and purchase

Their desired products, scheduling deliveries at their preferred times. Grofers

Dedicated employees then ensure the timely delivery of these items to customerS

Doorsteps. Presently, Blinkit operates across 23 cities in India, serving a growing

Customer base.

How do Blinkit deliver their orders in 10 minutes?

In June 2021, Blinkit made headlines by announcing a major upgrade to its delivery

Service, aiming to ful fill orders within just 10 minutes of being placed online. The

Popular online grocery platform also pledged to achieve this swift delivery goal in

Cities where it operates within 45 days. However, this ambitious promise drew

Significant criticism from people across the country, with many accusing Blinkit of

Potentially overworking its employees to meet such tight delivery deadlines.

In response to the backlash, Albinder Dhindsa, one of the founders of Blinkit,

Addressed the concerns raised by stating.

"It breaks my heart that instead of celebrating innovation coming

from India, some of us stay cynical ofpeople who are trying to break
the status quo”.
In explaining how Blinkit achieves its 10-minute delivery target, Dhindsa

highighted that the company strategically partners with stores located within a2-

kilometre radius of customers, a significant advantage. With over 60 partner stores

in Delhi and over 30 in Gurgaon, along with a substantial presence in other cities like

Mumbai, Kolkata, and Bengaluru, Blinkit ensures proximity to its customers.

Dhindsa emphasised on Twitter that the stores are strategically placed, allowing for

quick deliveries, with 90% of orders easily delivered within 15 minutes, even at amoderate

driving speed of 10 km/hr. Additionally, Blinkit utilises advanced

technologies for efficient in-store planning and management, enabling orders to be

packed within just 3 minutes of receiving them. Furthermore, Dhindsa clarified that

Blinkit riders are not pressured to deliver orders rapidly; they work at their own

Pace.

Blinkit Franchise
A Blinkit franchise has similar requirements like most other franchise businesses, though

the details of the space and investments vary. The franchisee should have a successful

record of some prior business experience. The person should be adept at customer

relations, management and business initiatives. They should be able to motivate and train

the staff in social etiquette as well.

Space Requirements
You require a minimum space of 800 square feet and a maximum of at least 2000 square
feet.

The franchise location has to be within or in close proximity to a residential neighbourhood

which is well-populated.

The premises should have a reasonable amount of parking space.

Investments Requirements
You need an investment amount of about ₹15 - ₹20 lakhs to set up a Blinkit franchise.
These include all expenses for setting up the premises.
A security deposit - ₹5 lakhs (this is interest-free).

A Franchise fee - ₹2,49,999 lakhs.

A royalty fee – This is approximately 3% of the sales you make in a month.

Amount refundable - ₹5 lakhs.

Inventory Stock- Minimum ₹10 Lakhs (50% Advance).

Document Required
Franchise lease agreement – Between you and Blinkit. They will word the details for you.

GST registration.

Location Images & video.

ID proof – PAN and Aadhar cards, electricity/ration cards, passport, voter card.

Proof of residence.

Personal details – email, mobile number/s.

Bank details – Account number.

Bank statements – Of the last six months.

Benefits of Setting Up a Blinkit Franchise

Blinkit is India’s fastest-growing grocery delivery e-service.

The investments are not steep.

You earn a 12-15% Profit Margin on your monthly sales.

The demand for groceries is not seasonal but perennial. They are indispensable to
everyday life. A Blinkit franchise ensures a steady flow of business .

Blinkit has a huge expansion plan across the country. While there are many stores in Delhi,
you can cash in on such an opportunity if there are none in your city.

Blinkit is a technology-backed brand. It is known for its impressive supply chain

management.
As an FMCG retailer, Blinkit is recognised as a trusted and reliable brand both online and
offline.

In India, Blinkit is the 4th largest organised retailer of groceries.

It has a customer base of 10 million – this affirms the brand’s skills in serving its clients.

It has a customer base of 10 million – this affirms the brand’s skills in serving its clients.

Blinkit is your go-to-destination for interesting discounts – the local retail stores cannot
furnish you with such rewarding discounts.

Blinkit allows you the freedom to outsource grocery items which it does not provide. These
include dairy products, vegetables, milk as well as fruits.

A Blinkit franchisee saves a lot of money on marketing and branding as the company takes
care of it.

Every franchise receives assistance from Blinkit with regards to obtaining optimal efficiency
as well as data analytics.

Blinkit is unique in reviewing various business concepts put forth by franchisees to boost
their sales and business turnover.

Blinkit provides all ‘above the line marketing support to all its franchisees – this includes
outdoor advertising, radio as well as television advertising.

Franchise Process:
1. Customers have to send the scanned copy of filled self-attested Registration Form
Along With required documents to our team and wait until your Approval for getting
BLINK COMMERCE PRIVATE LIMITED gets confirmed after verification done by our
Verification Department.
2. In case, your Registration gets approved for getting Blinkit Franchise, you Will Get
your Approval Letter on your registered Email ID respectively.
3. After getting Approval letter, franchisor need to pay the Registration fee & Software
Fee of Rs. 2,49,999/- (Franchise Outlet ) for getting your Proposed area blocked, so
that nobody Can get registered OR_ approval again after the Current Dealers. After
doing the payment, Customers have to send the receipt of the Transaction ID.
4. After doing the Registration process, team send license details on registered Email
ID Respectively.
 5. After doing the Registration process Company will Completed Security process and
share details on Your email id.
6. After completing the Security process, Franchisor have to clear Products Purchasing
File & Agreement File Completed And, after that our team will arrange a Meeting at
your location along with Training materials to provide you a 3–month Straining
program that how to run your Blinkit Franchise smoothly.

✓ NOTE: The sending of every receipt of Transaction ID is Compulsory.]

✓ NOTE: All the above payments must be done through NEFT/ RTGS/ IMPS to the given A/C
details Of BLINK COMMERCE PRIVATE LIMITED.

Company Role
➤The company will provide 12% -15% Margin on all Blinkit products

➤ Minimum investment of Rs. 10 to 20 Lakh is required for franchise.

➤ If any product will expire. Then it will be replaced/exchanged by other products.

➤ If any product gets damaged during transportation, then it will be replaced by other
products.

➤The company will deliver the product to your registered address.

➤ The company will do the interior as by the company .

➤The company will pay 100% of the shop rent and electricity bill and employees salary.

➤The company will Provide products and equipment.

➤ The company will provide 10-12٪ Profit Margin in all Products.

➤The company will provide software to the franchisor for billing.

➤The company will invest in brand level marketing, digital and social marketing including
Google marketing, Facebook.
➤The company will provide pamphlets, TV ads, radio ads, hoardings, newspaper ads, glow
sign boards.

➤The company will do vendor registration with all vendors for all products.

➤The company will assist the franchisee in hiring and training the staff.

➤All communication from the franchisee is done through official email id and mobile
number.

Customer Role
The franchisee has to ensure that all his performers follow it and customer satisfaction is

High.

➤The franchisee will report or initiate corrective action wherever required.

➤The franchisee will report to the company 15 days in advance, when the products will run
out.

➤ Shop Requirements 800- 2000 sq ft.

➤ Franchise must have a Market Experience.

➤ Product should never be sold more than MRP price in your area.

➤ Franchise should submit sales reports every day in sale group.

➤ Franchise will order the products via an official email.

Conclusion:
The online grocery business continues to grow at a rapid speed. Blinkit, unlike Amazon, it
has set up offline stores as well. You can place orders on your mobile application as well.
Individuals are becoming increasingly dependent on online grocery purchases because of
the convenience it offers. Grofers now goes by the name, Blinkit, which personifies its
delivery time, i.e. you receive your orders in the blink of an eye. The brand has already
captured about 13% of the total market share in grocery deliverables and has proved to be
a tough cookie to crack for its competitors. From groceries and bakeries, Blinkit has
expanded its product range to pet care, baby care, flowers as well as fruits. The brand has
massive growth plans and is focused on becoming one of the biggest and most admired in
the e-grocery industry.