THE EVOLUTION
OF TRADITIONAL
TO NEW
MEDIA
OBJECTIVES
Examine the technology or resources
available during the prehistoric age,
the industrial age, the electronic age,
and the new or digital age.
Identify the devices used by people to
communicate with each other, store
information, and broadcast
information across the different ages.
PRE-INDUSTRIAL AGE
(BEFORE 1700S)
• People discovered
fire, developed
paper from plants,
and forged weapons
and tools with stone,
bronze, copper and
iron.
EXAMPLES
CAVE PAINTINGS
EXAMPLES CLAY TABLET
(MESOPOTAMIA)
EXAMPLES ACTA DIURNA
(ROME)
EXAMPLES PAPYRUS (EGYPT)
EXAMPLES DIBAO IN CHINA
EXAMPLES MAYAN CODEX
EXAMPLES PRINTING
PRESS USING
WOOD
BLOCKS
INDUSTRIAL AGE
(1700S - 1730S)
People used the power of steam,
developed machine tools,
established iron production, and
the manufacturing of various
products (including books through
the printing press)
EXAMPLES
Printing press for mass production (19
century)
Newspaper- The London Gazette (1640)
Typewriter (1800) Telephone (1876)
Motion picture photography/projection
(1890)
EXAMPLES
Commercial motion pictures
(1913)
Motion picture with sound (1926)
Telegraph
Punch cards
ELECTRONIC AGE
(1930S- 1980S)
The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the
transistor radio, electronic circuits,
and the early computers. In this
age, long distance communication
became more efficient.
EXAMPLES
> Transistor Radio
Television (1941)
Large electronic computers-i.e
EDSAC
(1949) and UNIVAC 1 (1951)
EXAMPLES
Mainframe computers - i.e. IBM 704
(1960)
Personal computers - i.e.
Hewlett Packard 9100A (1968), Apple 1
(1976)
OHP, LCD projectors
INFORMATION AGE
(1900S-2000S)
The Internet paved the way for faster
communication and the creation of the
social network. People advanced the
use of microelectronics with the
invention of personal computers,
mobile devices, and wearable
technology. Moreover, voice, image,
sound and data are digitalized. We are
now living in the information age
EXAMPLES
Web browsers: Mosaic (1993), Internet
Explorer (1995)
Blogs: Blogspot (1999), LiveJournal
(1999), Wordpress (2003)
Social networks: Friendster (2002),
Multiply (2003), Facebook (2004)
EXAMPLES
Microblogs: Twitter (2006), Tumblr
(2007)
Video: YouTube (2005)
Augmented Reality / Virtual Reality
Video chat: Skype (2003), Google
Hangouts (2013)
EXAMPLES
Search Engines: Google (1996), Yahoo
(1995)
Portable computers- laptops (1980),
netbooks (2008), tablets (1993)
Smart phones
Wearable technology
Cloud and Big Data