Technology Roadmapping and Development [1-57]
Technology Roadmapping and Development [1-57]
de Weck
Technology
Roadmapping
and
Development
A Quantitative Approach to the
Management of Technology
Technology Roadmapping and Development
Licensed to ([email protected])
Olivier L. de Weck
Technology Roadmapping
and Development
A Quantitative Approach to the Management
of Technology
Olivier L. de Weck
Department of Aeronautics and Astronautics
Massachusetts Institute of Technology
Cambridge, MA, USA
This Springer imprint is published by the registered company Springer Nature Switzerland AG
The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
This book is dedicated to Lynn for her love
and unending support
Foreword
1
The Manhattan Project, the Apollo Program, and Federal Energy Technology R&D Programs: A
Comparative Analysis https://fas.org/sgp/crs/misc/RL34645.pdf
2
In 2012, this led NASA to undertake an ambitious technology roadmapping effort described in
Chap. 8.
vii
viii Foreword
broad set of technologies needed to travel to the nearest star. While interstellar travel
may seem far-fetched and whimsical as a use case for technology planning, the
resources and time scales involved are not so different from those needed to decar-
bonize the world economy, for instance. I had a few battle scars and takeaways from
these experiences.
First, the approach to technology planning is usually qualitative and lacking in
rigor. This is especially apparent when you compare it to the increasingly sophisti-
cated analysis, modeling, and experimentation used in actually executing technol-
ogy projects and combining multiple technologies to build systems and products.
Almost every organization professes to practice roadmapping to inform its technol-
ogy planning. Most of these roadmaps are—in a term of art I learned from former
DARPA head Regina Dugan—“swooshy.” They comprise a fat arrow (a “swoosh”),
going from the lower left (bad) to the upper right (good), along an x-axis that loosely
corresponds to the passage of time and a y-axis that vaguely represents some unit-
less measure of progress, with a series of projects enumerated along the swoosh.
This kind of roadmap has minimal descriptive value (it is essentially a list of proj-
ects) and no prescriptive value whatsoever to help make decisions about which proj-
ects should be undertaken, when, and why. Instead, these decisions are made largely
through a combination of intuition, opinion, politics, quid pro quos, and fads.
What this conceals, of course, is the fact that every organization operates with
constraints, including a finite R&D budget to invest in its technology portfolio. In
whatever manner decisions are made, they represent a ranking of possible projects,
with some getting funded and others cut. A real roadmap makes this process explicit,
which can be uncomfortable. It exposes the tradeoffs being made. It pits near-term
revenues versus long-term growth and risk versus returns. It forces the choice
between low-risk, incremental improvements to existing products and high-risk
technology bets with potentially revolutionary but uncertain outcomes.
Second, time horizons for technology planning are typically very short: one or
two years. This is a byproduct of annual budget cycles, which are ubiquitous both in
industry and government. Each budget cycle provides an opportunity to re-plan,
particularly as new stakeholders come with different opinions and new priorities. So
even if there is a longer-term plan, there is frequent opportunity to deviate from it.
While this can be helpful in adapting to lessons learned and changing circumstances,
it is generally counterproductive to making progress toward long-term goals. The
Pentagon attempts to counteract this through a 5-year planning process. Many com-
panies likewise create multi-year plans. However, since both Congress and corpo-
rate boards typically approve budgets on an annual basis, the longer-term planning
process is largely a pro forma exercise.
Third, there is a frequent failure to recognize the exponential nature of techno-
logical progress. In part, this is because the planning intervals are so short that
changes in technology look locally linear. It is also because humans are notoriously
bad at conceptualizing exponentials. By the time the exponential becomes percep-
tible, it is usually too late. History is littered with carcasses of companies that failed
to spot exponential technological change. Spotting it is no guarantee of success,
Foreword ix
Airbus presented an opportunity to take the latest theoretical work from multiple
fields (strategic planning, portfolio theory, formal modeling, etc.), mold it into a
technology planning and roadmapping process, and prove it out in the messy reality
of corporate planning and budgeting at one of the world’s great aerospace compa-
nies. Prof. de Weck and I discussed at some length the features of a successful
technology planning process and agreed that it should address the four major short-
falls I outlined above:
• It should be objective, as well as both descriptive (where we are and where others
are) and prescriptive (where we could go and where we should go).
• It should explicitly link the technology portfolio to the company’s long-term
product and service strategy, and one should inform the other.
• It should accurately reflect the pace of technological progress with quantitative
figures of merit both for internal projects as well as for the external technology
ecosystem.
• It should quantify uncertainty and capture the value, cost, and risk associated
with each technology and the portfolio as a whole.
In the two years that Prof. de Weck spent at Airbus as Senior Vice President of
Technology Planning and Roadmapping, most (though not all) of the items on this
list went from an aspiration to a pressure-tested methodology, enabled by a robust
set of tools and processes, and operationalized by a well-trained and well-respected
cadre of technology roadmap owners. And it has endured. Today, the methodology
is well on its way to becoming part of Airbus’ cultural fabric. Nothing about this
approach, however, is unique to aviation or aerospace. Any technologically driven
field such as automotive, consumer electronics, energy, medical devices, and min-
ing—just to name a few—can benefit from a similar journey.
Ultimately, it was the freedom and encouragement to write a book based on the
experience that convinced Prof. de Weck to come to Toulouse. It would become a
book documenting what is certainly the most rigorous technology planning and
roadmapping process ever implemented at scale and battle-tested in a complex, cor-
porate environment. It would be a book to teach and inspire a generation of practi-
tioners and theorists to improve the way in which we plan and manage technology
development for the long term. This is that book.
xi
xii Preface
1
To view these technology roadmaps, use the following link: http://roadmaps.mit.edu
Preface xiii
This part describes what we mean by technology, how technological progress can be
quantified, and what are the key elements of a technology roadmap. We also look at
the history of technology in broad strokes and consider the relationship between
nature and human-made (artificial) technologies. This boundary was once consid-
ered to be very sharp, but is becoming increasingly blurred with advances in
biotechnology.
Licensed to ([email protected])
xiv Preface
Prescriptive Part (Chaps. 8,10, 11, 12, 14, 15, 16, 17)
This part develops a systematic approach and methodology for technology road-
mapping specifically, and technology management more generally. We review dif-
ferent ways of implementing and linking to each other the most important technology
management functions including technology scouting, technology roadmapping,
and the management of intellectual property (IP).
In this part of the book we take an in-depth look at several case studies of technol-
ogy development over time. These cases look primarily at cyber-physical systems,
that is, those containing complex hardware and software such as automobiles, air-
craft, and deep space communications, but not exclusively so. One of our case stud-
ies looks at the progress in DNA sequencing, which is one of the foundations of
modern biotechnology.
These cases and the book overall show that technological progress is not smooth
and “automatic.” Rather, it is a deliberate and stepwise continual process, driven by
powerful forces such as the desire for human survival, scientific curiosity, as well as
competition and collaboration between firms and nations. Technology must be care-
fully managed, since it may sow the seeds of our eventual destruction as a species,
or it may propel humanity to new levels of capability and yet unimagined future
possibilities.
There are many individuals to thank without whom this book would not have seen
the light of day. First, my professors and colleagues who initially got me interested
in the topic of technological systems in Switzerland in the late 1980s and early
1990s. These include Professors Pavel Hora, Hugo Tschirky, and Armin Seiler at
ETH Zürich and Dr. Claus Utz and Dr. Elisabeth Stocker at F+W Emmen (which
today is part of the company named RUAG).
One of the foundations of thinking about technology in a rigorous way is systems
architecture. I want to acknowledge the influence and mentorship I have received
from Prof. Edward Crawley at MIT over the years on this subject. Prof. Dov Dori
from the Technion introduced me to Object Process Methodology (OPM) – which
is used extensively in this book – and our collaboration on applying OPM to tech-
nology management has grown into a real friendship.
A significant portion of this book is based on a framework for technology man-
agement that was elaborated and put into practice at Airbus between 2016 and 2019.
At Airbus, there are numerous individuals to thank for their support for what seemed
initially to be an insurmountable task. These include Paul Eremenko, the Chief
Technology Officer (CTO) who also contributed the foreword to this book, Tom
Enders the CEO, members of the Engineering Technical Council (ETC), as well as
members of the Research and Technology Council (RTC). My colleagues including
Dr. Martin Latrille, Prof. Alessandro Golkar, Fabienne Robin, Jean-Claude Roussel,
and Dr. Mathilde Pruvost worked with me to create a new organization called
“Technology Planning and Roadmapping” (TPR) with about 60 technology road-
map owners and supporting staff. Specific technology thrusts were spearheaded by
Thierry Chevalier in the area of digital design and manufacturing (DDM), Pascal
Traverse in autonomy, the late Mark Rich in connectivity, as well as by Glenn
Llewellyn in aircraft electrification. Matthieu Meaux and Sandro Salgueiro contrib-
uted to the details of the solar electric aircraft sample roadmap in Chap. 8. Marie
Tricoire deserves mention for her outstanding administrative support. The passion
for technology and planning for a better future were the fuel that carried us through
many challenges and difficulties. Further thanks go to Grazia Vittadini, former CTO
of Airbus, and Dr. Mark Bentall for continuing to implement the approach, even
xv
xvi Acknowledgments
after my return to academia. Specific contributions to this book were made by Dr.
Alistair Scott on the topic of intellectual property (Chap. 5), as well as Dr. Ardhendu
Pathak in the chapters on technology scouting (Chap. 14) and knowledge manage-
ment (Chap. 15).
Once back at MIT, the idea of creating a book and a new class on Technology
Roadmapping and Development was greeted with enthusiasm by my department
head Prof. Daniel Hastings, as well as by Prof. Steven Eppinger at the Sloan School
of Management. The work of Prof. Christopher Magee in tracking technological
progress over time was an inspiration and is referenced extensively in several chap-
ters. Prof. Magee also provided a critical and in-depth review of the manuscript. I
want to further thank Dr. Maha Haji, former postdoctoral associate at MIT and now
a Professor of Mechanical and Aerospace Engineering at Cornell University, as well
as my teaching assistants Alejandro “Alex” Trujillo, Johannes Norheim, and George
Lordos for supporting the three first offerings of the Technology Roadmapping and
Development class at MIT in 2019 and 2021. Dr. Haji in particular contributed sub-
stantially to Chap. 19 on industrial ecosystems. Additionally, we had about 80 stu-
dents, many of them affiliated with the MIT System Design and Management
(SDM) program, give valuable feedback on the content of the chapters and the logic
and workability of the approach.
On specific topics I wish to acknowledge the contributions of Dr. Joe Coughlin
and Dr. Chaiwoo Lee on the relationship between aging and technology (Chap. 21),
as well as the specific situation of military intelligence and defense technologies
that has been extensively studied by Dr. Tina Srivastava in her doctoral thesis and
subsequent book (Chap. 20). Dr. Matt Silver, the CEO of Cambrian Innovation, had
substantial inputs on Chap. 3 which discusses the relationship of technology with
nature. The specific case studies were supported by experts in the field including Dr.
Ernst Fricke, Vice President at BMW, on the automotive case (Chap. 6), Dr. Les
Deutsch at the Jet Propulsion Laboratory (JPL) on the Deep Space Network (Chap.
13), and Dr. Rob Nicol at the Broad Institute on DNA sequencing (Chap. 18).
Moreover, Chap. 12 on technology infusion analysis is largely based on a collabora-
tion with Prof. Eun Suk Suh, formerly a system architect at Xerox Corporation, and
now a full professor at Seoul National University (SNU). The work on technology
portfolio optimization benefited from the contributions of Dr. Kaushik Sinha.
My thanks also go to Dr. Robert Phaal at the University of Cambridge for his
detailed review of the manuscript, and the inspiration that his impressive body of
work on roadmapping provided to this author.
Finally, my thanks go to the staff at Springer Nature for believing in this project
and supporting its implementation. First and foremost, Michael Luby, who came to
visit me at my MIT office in December of 2019 and is the senior editor for this book.
Thanks also go to Brian Halm for excellent advice and coordination during the writ-
ing and editing process. I want to thank Cynthya Pushparaj and her team at Springer
Nature for typesetting the manuscript and expertly producing this book in both
physical and electronic format.
Contents
xvii
xviii Contents
Index������������������������������������������������������������������������������������������������������������������ 631
List of Abbreviations and Symbols
Symbols
xxiii
Licensed to ([email protected])
xxiv List of Abbreviations and Symbols
Mathematical Symbols
B Bandwidth [Hz]
c Speed of light in vacuum [m/s]
C/N Signal-to-Noise Ratio [-]
xxviii List of Abbreviations and Symbols
D Diameter [m]
E Energy [J]
E[ΔNPV] Expected Marginal Net Present Value
σ[ΔNPV] Standard Deviation of the Expected Marginal Net Present Value
DT ,Di Total demand for the market segment, and demand for ith product
gC Critical value for the attribute
gI Ideal value for the attribute
go Market segment average value for the attribute
h Height [m]
K Market average price elasticity (units / $)
l Length [m]
m Mass [kg]
N Number of competitors in the market segment
Ne Number of elements in the DSM
NECΔDSM Number of non-empty cells in the ΔDSM
NECDSM Number of non-empty cells in the DSM
N1 Number of elements in the DSM
N2 Number of elements in the ΔDSM
Pi Price of the ith product
Rmax Maximum data rate [bps]
TIA Technology Infusion Analysis
TDSM Number of hours required to build a DSM model
v Velocity [m/s]
V, Vi Value of the product, Value of the ith product
Vo Average product value for the market segment
v(g) Normalized value for attribute g
TDSM Number of work hours required to build a DSM model
Ne Number of elements in the DSM
Q Economic output measured as GNP (gross national product) in $
QH Heat [J]
K Capital actively in use in units of $
L Labor force employed in units of man-hours1
t Time in years
w Width [m]
𝜎w Yield strength [MPa]
1
Both capital K and labor L account for active workers and capital assets in use. This means that
unemployment and idle machinery have to be corrected for.
Chapter 1
What Is Technology?
FOMjj
1. Where are we today? Roadmaps
L1 Products and Missions +5y
L2 Technologies Technology State of the Art and Organization Figures of Merit (FOM)
Competitive Benchmarking Current State of the Art (SOA)
Competitor 1 Technology Trends dFOM/dt
Technology Systems Modeling Competitor 2
Tech Pul
Pull Today FOMi
2. Where could we go?
Dependency Structure Matrix
L1
+10y
Scenario-based
Technology Systems Modeling and Scenario A Technology Valuation
FOMj
Definitions History Nature Ecosystems The Future Case 1 Case 2 Case 3 Case 4
1
1 What is Milestones of Technology, Nature Technology Diffusion, Is there a Deep Space DNA
Singularity ? Automobiles Aircraft
Technology? Technology and Humans Infusion and Industry Network Sequencing
⇨ Exercise 1.11
What is your own personal definition of technology? Write it down. Do not
look up a definition online or in a dictionary before answering this question.
The etymology2 of the word “technology” goes back to the Greek: Techne –
logia. It can be roughly translated to English as the “science of craft,” coming from
the Greek τέχνη, techne, which means “art, skill, cunning of hand”; and the mor-
pheme -λογία, −logia, which means “communication of divine origin.”3 This dual
nature of technology is very important and will stay with us throughout this book.
Technology can therefore be defined both as an ensemble of deliberately created
processes and objects4 that together accomplish some function as well as the associ-
ated knowledge and skills used in the conception, design, implementation, and
operation of such technological artifacts. A specific technology is then an instance
of the application of said “science of craft” to solve a particular problem. Examples
of this distinction between the underlying scientific knowledge and the embodiment
of the technology itself, along with the problem it addresses, are given in Table 1.1.
It is also important to distinguish between technologies and products. Technologies
enable and are a part of products and larger systems (see Chap. 12) and are not usu-
ally the product itself.
In Fig. 1.1, we look deeper at the first example, the electrically powered refrig-
erator. The left side shows the underlying thermodynamic cycle of a heat engine
such as the one used in a refrigerator, and named after the French scientist Sadi
Carnot (1796–1832).
The refrigerator (right side) implements a heat engine according to the theory of
the Carnot cycle (left side). The Carnot cycle defines the state changes of a working
fluid (coolant) in terms of its pressure (p), temperature (T), and volume (V). By
1
Exercises are interspersed in each chapter to challenge the reader and help them explore more
deeply their own mental models about key terms or concepts related to technology. However, read-
ers may skip these exercises without loss of information or coherence.
2
Etymology is the science of the origins of words in human natural language.
3
See https://en.wikipedia.org/wiki/Technology, URL accessed June 30, 2020.
4
We will argue below that the deliberate creation of technology is a key element of understanding
what it is. This means that objects and processes that occur spontaneously in nature, without the
active involvement of an agent, are not “technology” as we understand it. Chap. 3 discusses the
link of nature with technology in depth.
1.1 Definitions of Technology 3
Table 1.1 Distinction between technology as knowledge, technology as embodiment, and the
specific problem solved by technology: four examples
Scientific knowledge Technology embodiment Problem addressed
Thermodynamics – the Carnot Electrically powered refrigerator Prolonging the shelf life
cycle of food and drink
Microbiology – pasteurization High-temperature food processing Preventing milk from
using heat exchangers carrying pathogens
Fluid mechanics – Bernoulli’s Fixed-wing heavier-than-air aircraft Rapidly transporting
principle people over long
distances
Genetics – DNA double-helix Sanger’s method for DNA Testing humans for
molecule structure sequencing with the chain- genetically linked
termination method diseases
Fig. 1.1 Example of technology: refrigerator operating according to the Carnot cycle
going around the cycle counterclockwise, a low-pressure cold gas at point A is com-
pressed adiabatically (without adding or removing heat) which raises its pressure
and temperature to point B at which point it becomes a hot gas and is sent from the
compressor to the condenser. The condenser is typically located at the back of the
refrigerator which is the warmest part of the machine. The temperature of the con-
denser coils is hotter than the ambient air which implies a heat transfer from the hot
working fluid to the surrounding air. The process of condensation B-C turns the hot
gas into hot liquid-gas mix. The hot coolant is then sent through an expansion valve
which allows it to cool from a high- to a low-temperature C-D. The cold fluid is then
4 1 What Is Technology?
sent to the evaporator inside the air chamber of the refrigerator. The evaporation is
powered by extracting heat (QH) from the air inside and increases the volume of the
fluid by allowing it to boil, that is, turn from a liquid back to a gaseous state. This
process going from D-A extracts heat from within the air chamber and keeps food
and drinks cold, thus prolonging their shelf life. The cold gas then returns to the
⇨ Exercise 1.2
What is an example of a technology you know and care about, and what are
its underlying scientific knowledge and principles and the problem it solves?
compressor at A, after which the cycle is repeated as long as the temperature in the
air chamber is above the temperature set on the thermostat. This example illustrates
that in order to “master” the technology of refrigeration, both the theory of its opera-
tion (its underlying scientific principles) and its physical implementation have to be
understood. This duality is something we call “mens et manus” at MIT, the working
together of mind and hand.
In the German language there is a distinction between the word “Technik” and
“Technikwissenschaften.” The former refers primarily to the visible and tangible
manifestation of technology, while the latter emphasizes the scientific and
knowledge-related aspects of technology. This distinction has largely disappeared,
or never really existed in English. Schatzberg (2006) explains in detail how “tech-
nology” became a keyword only in the early twentieth century in the Anglo-Saxon
world, whereas earlier a number of different expressions were used to describe the
application of “arts and sciences” to industrial applications. Similar semantic sub-
tleties with respect to technology exist in French, Chinese, and other languages.
Despite these differences, most cultures agree that technology:
• Does not occur spontaneously in nature, but is the result of a deliberate act of
creation by one or more agents. As Thomas Hughes (2004) stated so well:
“Technology is a creative process involving human ingenuity.” Here, we will
argue that the agents may not always be humans, and that technology can also be
invented accidentally (e.g., cooking food by using fire).
• Results in the creation of one or more artifacts that are subject to inspection. In
other words, the results of technological creation can be seen and used in the real
world, such as in machines, software, tools, processes, etc. A mere idea is not
(yet) a technology.
• Requires specific knowledge and/or skills that must be acquired through study,
apprenticeship, or copying from other agents. The technological knowledge can
be based on planned scientific research and development or serendipitous
discovery.
• Solves a specific problem or challenge or creates a new capability. Technology
does not exist merely for its own sake but it is or should be purpose-driven, usu-
1.1 Definitions of Technology 5
ally but not always, to improve the condition of those who invent, deploy,
or use it.
It has been suggested that the ability to invent new technologies is something that
sets humans apart from other species on Earth. This topic has also been the subject
of study for many philosophers who have reflected on the nature of humans and
technology. One of them is the Scottish philosopher David Hume who wrote:
The first and most considerable circumstance requisite to render truth agreeable,
is the genius and capacity, which is employed in its invention and discovery. What
is easy and obvious is never valued; and even what is in itself difficult, if we come
to the knowledge of it without difficulty, and without any stretch of thought or judg-
ment, is but little regarded. (David Hume (1739–1740), “A Treatise of Human
Nature”, Book II, Part III, Sect. X)
This quote speaks forcefully to the agency and effort required in making new
scientific discoveries and rendering them useful to society. This should make us
reflect more deeply on the relationship between science and engineering – the dis-
cipline generally credited with creating technology, art, and society.
➽ Discussion
How does science create new knowledge?
How is such knowledge rendered useful to society?
What is the relationship between technology and engineering?
How is technology different or similar to art5?
Technology is all around us. Unless you find yourself somewhere in the far
northern latitudes of the Arctic or the sweltering heat of the Sahara or Gobi deserts,
you cannot escape visible signs of technology and human civilization. Even in those
remote places you will see satellites passing overhead at night reminding you that
we have fundamentally reshaped life on this planet through technology. In Chap. 2,
we will explore the technological milestones of humanity.
The invention of the steam engine coupled with rotary motion in the eighteenth
century began augmenting human and animal power with mechanical power and
paved the way for the first industrial revolution. This included rapid transportation
by ship, train, and later by air across continents and above the world’s oceans.
5
The reason we ask about art here is that in education the paradigm of STEM (science, technology,
engineering, and mathematics) has become very prevalent, and is sometimes augmented as STEAM
(science, technology, engineering, arts, and mathematics) to emphasize the importance of creativity.
6
We celebrated the 50th anniversary of the Apollo 11 mission in 2019. MIT’s Instrumentation
Laboratory under Charles “Doc” Draper developed the guidance and navigation system for Apollo.
7
Some argue that Artificial Intelligence (AI) is the basis for a twenty-first-century technological
revolution, but the roots of AI can in fact be traced back to the mid-twentieth century and are there-
fore not fundamentally new. This is not meant to diminish the tremendous impact that AI already
has on many products and services, and society at large.
Licensed to ([email protected])
6 1 What Is Technology?
Electrification helped light the night sky and led to the second industrial revolution
in the late nineteenth century. The invention of the digital computer in the twentieth
century enabled the lunar landings of program Apollo6 and the Internet revolution
which has transformed how we as humans create, share, and consume information.
This is often referred to as the third industrial revolution. More recently, the inven-
tion of genomic sequencing and gene editing is remaking the very nature of biology,
which may well lead to the next technological revolution in the twenty-first century.7
The jury is still out as to what will be the largest driver of technological innovation
in the twenty-first century. There are several candidates such as the sequencing and
editing of DNA mentioned above (a strong candidate),8 the mastery of quantum
effects as in quantum computing, the merging of hardware and software in large
coupled networks as in cyber-physical systems, or the discovery of the exact nature
of dark matter as we probe closer and closer to the Big Bang with a new generation
of infrared space telescopes such as the James Webb Space Telescope (JWST). Or it
may be something entirely different that no human has yet conceived of or understood.
Every one of the abovementioned technologies and systems is the result of
human ingenuity, determination, hard work, and transformation from a mere idea to
physical reality. Many of these artifacts and capabilities are the outcome of multi-
year research and development (R&D) projects executed by teams of people, con-
suming money, producing new technology and value, and overcoming failure.
Everything man-made9 we see around us such as buildings, roads, bridges, auto-
mobiles, aircraft, spacecraft, hospitals, lights, computers, cleaning products, medi-
cations, and even some of the food we eat is the result of the following scientific,
engineering, and design processes:
• Inquiry and discovery
• Inspiration from nature (see Chap. 3)
• Invention including architecting and design
• Implementation and production
• Verification and replication
• Adoption and use (see Chap. 7)
8
Chapter 18 will focus on the technological evolution of DNA sequencing.
9
When we say “man-made” we refer to inventors of all genders. The key distinction, which we
probe deeper in Chap. 3, is that these products, systems, and services would not occur spontane-
ously in nature without human intervention or replication. This is also related to the notion of
artificiality. We sometimes refer to human-made technology.
10
The aspect of deliberate continual improvement is a key feature of human-originated technology.
We view the spontaneously occurring processes of evolution and natural selection in nature as
distinct from this, as discussed in Chap. 3 on the relationship of nature and technology. A philo-
sophical argument can be made that since humans (homo sapiens sapiens) are part of nature, that
therefore technological evolution driven by humans is in itself simply an extension of natural
evolution, including natural selection. The emergence of what has been called the Anthropocene,
that is, a new age where human technology shapes our planet at a faster rate than the underlying
natural processes that predate the industrial revolution, is generally recognized as new and impor-
tant. Some of these anthropogenic effects turn out to be potentially undermining our long-term
survival as a species on planet Earth.
1.1 Definitions of Technology 7
Fig. 1.2 Examples of technology in use today from upper left to lower right: Basic Open Furnace
(BOF) in a steel mill, array of photovoltaic (PV) cells in a solar farm, graphical processing unit
(GPU) for computing, large commercial aircraft, high-voltage electrical power transmission grid,
the Deep Space Network (DSN), cryogenic hydrogen tank for the first stage of a large launch
vehicle, grid-level lithium-ion electrical battery, optical compact disk technology (CD) for
data storage
isolation, but it is part of a larger system. Systems that contain technologies and are
enabled by them are referred to as technological systems.
For our purposes, we will now provide two definitions of technology, a longer
one and a shorter one. No one can claim to have found the right definition of tech-
nology for all purposes and all audiences. Neither do we. However, we not only
provide these definitions but also explain them in some detail.
Long Version
Technology is both knowledge and physical manifestation of objects and
processes in systems deliberately created to enable functions that solve specific
problems defined by its creators.
This definition is intentionally abstract. It is similar and yet different from some
of the common definitions of technology such as “Technology is the collection of
techniques, skills, methods, and processes used in the production of goods or ser-
vices or in the accomplishment of objectives.”11
➽ Discussion
Are humans the only ones capable of creating technology?
Can technologies exist on their own or are they always part of a larger system
such as an artifact, product, or system?
Are technologies always created to generate value for some stakeholder?
Does technology always have to be replicated and scaled up to have impact?
11
See the source of this definition at: https://en.wikipedia.org/wiki/Technology. There are several
points of debate that often come up with regard to a general definition of technology. These are
summarized in the discussion point above and we encourage the reader to discuss these questions
with a group of peers.
12
This will be explored more deeply in Chap. 3 on technology and nature.
13
It has been shown that homo neanderthalensis (ca. 400,000–40,000 BCE) also used fire, created
tools, and was capable of inventing simple technologies. If humans, other animals with highly
developed brains, and computers with AI can be potential originators of technology, we cannot
preclude the existence of alien technology in or beyond our own solar system. In that case the
beneficiary of technology will not be humans.
1.1 Definitions of Technology 9
• Technology does not arise spontaneously but is the result of a deliberate act of
creation by one or more agents. Classically, we think of humans as agents and the
sole creators of technology. However, recently it has been shown that other spe-
cies (other than the subspecies Homo sapiens sapiens) can also create technol-
ogy12 and that computers endowed with artificial intelligence (AI) may also
create technology. Therefore, we use the rather unfamiliar and more general term
“agent” as the potential originator of technology.13
• There is no such thing as “general technology.” Technology only exists in con-
nection with a specific function or purpose. A specific technology may primarily
help to solve the problem or class of problems of interest and may not represent
the entirety of the solution space (see examples in Fig. 1.2). However, technolo-
gies may be repurposed from one use case to another. There may also exist mul-
tiple parallel and potentially competing technologies intended to solve the same
problem. Usually, when “technology” is used as a general term, it refers to spe-
cific technologies as a collective.
• Technologies are mostly created by humans with the intent to improve their own
condition, as in providing clean drinking water, abundant food, safe transporta-
tion, the curing of diseases, rapid communications, etc. However, some tech-
nologies have known or emerging side effects that may be deleterious. An
example would be technologies that rely on fossil fuels as a source of energy,
thereby releasing carbon into the atmosphere which has been shown to be a
major contributor to climate change on Earth. Some technologies, since the earli-
est days of humanity’s journey, exist specifically to harm or destroy some humans
for the “benefit” of other humans, such as certain classes of weapons.14 While we
do not take a position in promoting or favoring some technologies over others in
this book, we emphasize the need to think through all major aspects of technolo-
gies when creating, deploying, or simply analyzing them.
It should now be clear that understanding technology deeply is not a simple
undertaking and that its creation and study requires a sustained effort over many
years, both by individuals and by society as a whole. We now provide a shorter and
more succinct definition of technology.
Short Version
Technology is both knowledge and deliberate creation of functional objects
to solve specific problems.
What is the relationship between technology, science, and engineering?
The words technology, science, and engineering are often used interchangeably
by the general public. They are related but not synonymous. Figure 1.3 shows the
relationship between technology, science, and engineering in a societal context. The
exact semantics of these words and their relationship is the subject of ongoing
The issues associated with technologies for military and intelligence purposes are explored in
14
Chap. 20, where we cover technologies for offensive and defensive purposes including nuclear
weapons and the emergence of cybersecurity-related technologies.
10 1 What Is Technology?
research in the social sciences and in the field of Engineering Systems (de Weck
et al. 2011), among others. The object process diagram (OPD) in Fig. 1.3 uses sym-
bols that can be shortly summarized as follows: objects are represented by rectan-
gles, whereas processes are ovals.
The diagram in Fig. 1.3 is drawn using Object Process Methodology (OPM), a
general conceptual systems modeling language that we will be using extensively in
this book (Dori 2011). OPM became a standard in 2015 (ISO 19450) and helps
clarify the semantics (meaning) and logical relationship between different entities.
OPM produces both graphical representations and automatically also a formal
Object Process Language (OPL) representation, thus appealing to multiple forms of
cognitive processing and brain lateralization.15
We will use OPM to conceptually model technologies throughout this book. An
OPL representation of Fig. 1.3 is shown below:
Technology is physical and systemic.
Society is physical and systemic.
Nature On Earth is physical and systemic.
Science is informatical and systemic.
Engineering is informatical and systemic.
Knowledge is informatical and systemic.
Problems of Humans are physical and systemic.
Solar System is physical and environmental.
Humans are physical and systemic.
Society relates to Nature on Earth.
Solar System relates to Nature on Earth.
15
According to Brain lateralization, language processing is often dominant in the left hemisphere.
1.1 Definitions of Technology 11
16
Eventually, humanity may become a multi-planetary species which may require expansion of
these considerations. For the moment we focus mainly, but not exclusively, on technology located
here on Earth.
17
The adoption and diffusion of new technology in agriculture will be discussed in Chap. 7.
12 1 What Is Technology?
➽ Discussion
Think of a societal problem that does not yet have a technological solution.
What future technologies may change this?
Can knowledge alone solve problems, without technology?
⇨ Exercise 1.3
Create a version of Fig. 1.3 for a specific example. This may be the same or
different from the technology you had selected in Exercise 1.2.18
In order to better understand, describe, and transfer technology, humans have found
and used different ways to describe it using a combination of human natural lan-
guage (text), mathematics (equations), and graphics (drawings). Some of these
descriptions are quite standardized, as in the structure of patents (see Chap. 5),
while others vary widely depending on the application domain in science and
engineering.19
There is evidence that the development of human language (Chomsky 2006) was
a strong driver for the development of technology, and vice versa. Different fields of
science and engineering have developed their own specialized way to describe tech-
nology which is not always easily applied across fields. There is consensus in the
Systems Engineering community that the use of the full set of human natural
18
Readers can simply sketch the example by hand or on a computer. Later, we will use Object
Process Cloud (OPCLOUD) to create such models. Anyone can quickly generate a model using
the OPM Sandbox at: https://sandbox.opm.technion.ac.il/ Note that models cannot be saved, but
screenshots can be captured.
19
Chapter 15 is dedicated to the topic of knowledge management and technology transfer.
20
This richness of human natural language is a big part of the beauty and inspiration of literary
genres such as poetry. In science and engineering, however, the language needs to be limited and
standardized in order to avoid unnecessary ambiguity.
1.2 Conceptual Modeling of Technology 13
21
Quantum technologies for computing, timekeeping, encryption, etc. have recently emerged and
are at an early stage of maturity. Currently, OPM assumes that an object can only be in one state at
a given point in time and we have not yet attempted to model quantum technologies using OPM,
which does not mean that it cannot be done.
14 1 What Is Technology?
the process “Creating” is “Technology” which can then be used downstream to help
solve or address society’s problems.
In the case where processes modify objects, we introduce the notion of stateful
objects. In order to describe the effect of a process on an object, we introduce the
concept of “state” which is always attached to an object. In the macroscopic world
that humans are able to perceive and influence, an object is only allowed to be in one
particular state at any given moment in time. In quantum physics, on the other
hand, it is possible for an object to occupy multiple states at once. Most technolo-
gies today exploit the fact that an object can only be in one defined state at once, or
in a transition between states.21
Another important concept in OPM are the links. There are three classes of links.
Links between objects are referred to as structural links. Links between objects and
processes are referred to as procedural links. Links between processes are referred
to as invocation links and they describe the links involving events and conditional
actions. It is possible to develop an OPM model of a system or technology to the
point where it can be simulated.
Figure 1.4 shows a summary of the key concepts in OPM.
The OPL (language) corresponding to the OPD (diagram) is shown in Fig. 1.4
along with a short description of what the symbols actually mean.
Object is physical and systemic.
Object can be in state1 or state2.
Process is physical and systemic.
Process changes Object from state1 to state2.
Fig. 1.4 OPM Primer, left: basic things in OPM are objects, processes, and states, center: object
process links in OPM are known as procedural links, right: links between objects – without show-
ing processes – are known as structural links
1.2 Conceptual Modeling of Technology 15
This is the most fundamental concept in OPM that we will use to describe tech-
nology. Imagine, for example, that this generic process represents “Transporting”
and that the “Object” is you, a person. The process of “transporting” will change
your state from being in location “origin” to being in location “destination.” Let us
now move to the center column of Fig. 1.4.
Object A is physical and systemic.
Process A is physical and systemic.
Process A affects Object A.
This situation is shown at the middle top of Fig. 1.4 and represents the fact that
Object A is being affected by Process A, but without showing the details. For exam-
ple, in the case of “transporting,” the passenger or cargo object will be affected by
the process, but we are not explicitly showing the state change. Here, we are simply
hiding the states and using a double-headed arrow in OPM. This is known as a so-
called “affectee” link.
Object B is physical and systemic.
Process B is physical and systemic.
Process B yields Object B.
This situation shows that Object B is created as a result of Process B occurring.
In the example of our refrigerator in Fig. 1.1, a result of the process of refrigeration
would be the waste heat that is convected from the condenser to the ambient air in
the room. A one-sided arrow pointing from a process to an object is known as a
“resultee” link.
Object C is physical and systemic.
Process C is physical and systemic.
Process C consumes Object C.
This is the opposite of the prior situation with the one-sided arrow pointing from
the object into the process. This implies that the object is being consumed by the
process. This is known in OPM as a “consumee” link, and an example in the case of
our refrigerator example is the electrical energy that is used to power the process of
compressing the cooling fluid.
Object D is physical and systemic.
Process D is physical and systemic.
Object D handles Process D.
Here, Object D, is neither a resultee nor consumee of Process D, but represents
the agent that “drives” the process. Traditionally, in OPM an agent is a human agent.
For example, in Fig. 1.1, the human agent is required to set the thermostat to the
desired temperature. This is depicted with the so-called agent link. Some automated
processes may be able to occur without a human agent, but in this case they would
require an automated controller as an “instrument” of the process, see below.
Object E is physical and systemic.
Process E is physical and systemic.
Process E requires Object E.
Licensed to ([email protected])
16 1 What Is Technology?
As described above, Process E cannot occur without the use of Object E, which
is therefore linked to the object using an “instrument” link. In Fig. 1.1, we can think
of the “Condenser” as the object required for allowing the process of “Condensing”
to occur. In this case, the main instrument and the process conveniently have the
same name. This is not always the case when it comes to describing technology. We
now move on to the structural links on the right side of Fig. 1.4.
Object F is physical and systemic.
Object G is physical and systemic.
Object H is physical and systemic.
Object F consists of Object G and Object H.
The dark filled-in triangle linking Object F, the uppermost object, to the subordi-
nated Objects G and H indicates an “aggregation-participation” link which means
that Object F is made up of or can be decomposed into Objects G and H. Another
way to say this is that combining together Objects G and H will result in Object
F. Finally, we explain the “exhibition-characterization” link which is shown as an
empty triangle with a smaller inset filled-in triangle.
Object I is physical and systemic.
Object J is informatical and systemic.
Object I exhibits Object J.
Here Object J is an “informatical” object (its rectangular box is not shaded) that
serves as an attribute to describe the physical Object I. An example in Fig. 1.1 would
be the amount of interior volume filled with air, which is an attribute of the object
“Refrigerator.” The things represented in Fig. 1.4 are not a complete set of all links
defined in OPM; however, they are the main ingredients of what we will need to
create OPM models of technology.22
OPM manages complexity by defining a System Diagram (SD) at the root level
and allowing in-zooming and out-zooming and other processes for modeling sys-
tems and technologies at different levels of abstraction. We now have all the neces-
sary elements to create a conceptual model of technologies, such as the refrigerator
from Fig. 1.1. This is depicted in Fig. 1.5 as a two-level OPM model with (a) the SD
diagram and with (b) the subordinated SD1 diagram which is obtained by zooming
in on the main “Operating” process. The outline of the “Operating” process is shown
using a thick line with shadow, indicating that a more detailed view (SD1) exists.
What is interesting in this example is that only by zooming into one level of
abstraction “down” from SD to SD1 do we expose the internal operating processes
of the technology including the four processes corresponding to the four legs of the
Carnot cycle (see Fig. 1.1). Most users of technology do not know or care about
what is happening at SD1; they just want to have the refrigerator operate smoothly,
set the temperature on the thermostat, and benefit from the cold temperature and
associated shelf life extension of the food. This is typical of most beneficiaries of
technology, where understanding the technology at the SD level is sufficient. For the
22
Readers who are interested in further details are encouraged to consult (Dori 2011) and ISO
standard 19450: https://www.iso.org/standard/62274.html
1.2 Conceptual Modeling of Technology 17
Fig. 1.5 Example of two-level OPM model of a refrigerator. (a) System diagram SD of refrigera-
tor in OPM; (b) System diagram SD1 obtained by in-zooming to “Operating”
Fig. 1.6 Left: OPM of stone axe making and use for cutting a tree, right: sample axe (Stone tools
are among the oldest known examples of human-made technologies. They were created and later
refined to reduce the cutting force and therefore energy consumption for various tasks such as cut-
ting and shaping wood, see Chap. 2.)
⇨ Exercise 1.4
Consider the stone axe shown in Fig. 1.6 as a form of primitive technology.
Derive a mathematical expression and estimate how much energy would be
consumed and how many cuts (number of discrete chops) would be required
for a human to cut down a pine tree with a trunk diameter of D = 10 [cm]. Use
h = 0.5 [m] for the length of the handle, m = 0.5 [kg] for the mass of the rock,
l = 0.1 [m] for the length of the blade (sharp edge of the rock), w = 2 [mm] for
the width (thickness) of the blade, and v = 10 [m/s] for the axe head velocity
at the end of the chopping motion. Assume that the ultimate lateral yield
strength of pinewood is σw = 6 [MPa]. Which of the variables we have mod-
eled here describe the “stone axe” technology? Given this result what are
ways in which the stone axe could be improved?
1.3 Taxonomy of Technology 19
It is interesting that the axe is still used today in the twenty-first century, but usu-
ally it is implemented with more advanced materials and manufacturing methods.
A question that is often asked is how we can best group or classify technologies. As
we have already seen, technologies can be grouped essentially by features of their
form such as their material (metals, semiconductors, wood, etc.) or by their func-
tion, that is, their purpose. Given that several generations of technology (in terms of
their implemented form) can fulfill the same function, we have found that grouping
technologies and systems according to their function is the most effective and com-
plete way to arrive at a taxonomy of technologies (de Weck et al. 2011). An addi-
tional point is that technology always involves at least one process such as the
creation, transformation, or destruction of at least one object, which we will refer to
as the operand. The operand is the thing that is being operated on, or acted upon by
the technology.
For simplicity, we can show this taxonomy as a matrix or grid, with the columns
containing the operand(s) and the rows showing the processes. One of the most
widely accepted versions of this is the 3x3 grid proposed by van Wyk (1988, 2017)
and rendered in Table 1.2 with specific examples. Van Wyk refers to this as the
“functionality grid.”
The basic three operands are:
• Matter, which can exist in different states (solid, liquid, gas, plasma)
• Energy, which can take different forms (kinetic, potential, chemical, etc.)
• Information, which also exists in different forms (analog, digital, intrinsic,
explicit, etc.)
The three canonical processes of technology are as follows:
• Transforming – This is the process of changing one or more operands from one
form or one state to another.
Fig. 1.7 Operating principle of Li-ion battery. (Source: Cadario et al. 2019)
1.3 Taxonomy of Technology 21
Fig. 1.8 OPD of LIB battery technology. (Source: Cadario et al. 2019)
While the classification of technologies in Table 1.2 has been generally accepted,
it is also somewhat confined to a more limited view of technology.23 For one, the
classical assumption that humans, natural systems, and technology are somehow
distinct and completely separate from each other has recently been challenged (de
Weck et al. 2011). Newer technologies that operate directly on biological systems
such as DNA sequencing and gene editing, as well as technologies implanted
directly in the body of humans (and other animals) show that living organisms, as
opposed to “only” inorganic matter, as was implied in Table 1.2, are now an impor-
tant class of operand in their own right.24 Another important aspect is that value
23
In physics, there are deep connections and equivalencies between mass and energy, for example,
Einstein’s famous E = mc2, as well as Claude Shannon’s information theory which quantifies fun-
damental limits to information transport in terms of the maximum data rate Rmax, based on the
bandwidth B and signal-to-noise ratio C/N that is available, Rmax = B log2(1 + C/N). It may be
possible to collapse all technological operands into an energy equivalence, but we do not attempt
this here, as this may force us to operate at a higher level of abstraction than is useful.
24
Some argue that living organisms can simply be classified as “matter,” but we disagree, as the
requirements and value we place on life warrant a separate category.
22 1 What Is Technology?
led to the emergence of new technologies that facilitate trading and exchange
across the globe.
• Control and Regulation: While many systems have operated in “open loop” in
the past, the increase in performance (and safety) due to feedback control and
regulation to prevent instabilities in systems has led to dramatic advances in
system performance and control technology.
The upper left 3 × 3 technology matrix is the domain of “traditional” engineering
where matter, energy, and information are transformed, transported, and stored.
This 3 × 3 matrix is shown in Table 1.2. As can be seen in Table 1.3, the full 5 × 5
matrix provides a broader more comprehensive view of technology, including some
technologies that were only conceived in the early twenty-first century. It is not
impossible to think that this technology grid may expand further in the future as new
technologies are invented and deployed. Also, since technologies are always part of
a larger system and can themselves be decomposed into subsystems and parts, it is
often the case that technological systems that fall into one particular cell of Table 1.3
contain within them a multitude of other technologies taken from the technology
grid at different levels of decomposition. For example, self-driving electric passen-
ger cars – technology type L(2) – contain with them energy storage technology,
E(3), as well as information processing technologies, I(1), among others.
⇨ Exercise 1.5
Empty the cells in Table 1.2 (3 × 3) or Table 1.3 (5 × 5) and replace the
examples given with different technologies of your own choosing. This may
seem simple at first but is surprisingly challenging to do.
One can think of roadmapping, in particular, as the control function for technology
management in organizations. Without a clear understanding of what technologies
exist in a firm (or agency), whether they are competitive, how fast they are evolving
and what targets should be set for them, and most importantly, which future missions,
products, or services require them, it is unlikely that the organization will be a leader
in its own field or industry. Thus, we view technology roadmapping as central to
technology management where all critical information about technology is integrated,
consensus is achieved, and future actions and targets are decided and documented.
Figure 1.9 depicts an object process model of technology management that will
also serve as a basis for the Advanced Technology Roadmap Architecture (ATRA)
in Fig. 1.10 that serves as the overall framework for this book.
The technology management framework shows the different functions in the
development and infusion of technology in the context of an organization25 that
conceives, designs, implements, and operates missions, products, and services that
are technology-based.
In the upper left, we see (if they exist) current capabilities instantiated as prod-
ucts, services, or missions that are being purchased or used by a customer base. This
creates results in the form of revenues or other benefits or social surplus. In markets
25
The primary organization we have in mind is a for-profit firm that develops, implements, and sells
products and services that address societal and specific customer needs and that receives revenues
in return. A portion of these is then reinvested to fund the development of new or improved tech-
nologies, products, and services. The framework can also be applied to nonprofit organizations
such as government agencies, research institutes, or nongovernmental organizations (NGOs) that
focus on missions.
1.4 Framework for Technology Management 25
FOMj
L1 Products and Missions 1. Where are we today? +5y
L2 Technologies Technology State of the Art and Organization
Technology
Competitive Benchmarking Roadmaps
Competitor 1
Technology Systems Modeling Competitor 2
Today FOMi
Dependency Structure Matrix
FOMj
Scenario-based
+5y Scenario B
? Technology Valuation
3. Where should we go?
L2
Scenario Analysis and
FOMi
Technology Valuation
E[NPV] - Return
Technology Scouting 4. Where we are going! Technology Investment
Technology Efficient Frontier
Knowledge Management
Technology Portfolio Valuation, Portfolio
Intellectual Property Analytics Optimization and Selection Technology
Projects
σ[NPV] - Risk
Foundations Cases
Definitions History Nature Ecosystems The Future Case 1 Case 2 Case 3 Case 4
What is Milestones of Technology, Nature Technology Diffusion, Is there a Deep Space DNA
Singularity ? Automobiles Aircraft
Technology? Technology and Humans Infusion and Industry Network Sequencing
other than natural monopolies, a corporate strategy is needed to define which cus-
tomers and market segments should be pursued and what products and services are
needed to succeed in these market segments. The strategy is sanctioned by the
senior leadership of the organization and takes into account the current and future
requirements of the customer base.
The Chief Technology Officer (CTO) is typically a member of the senior leader-
ship team and drives the creation of a set of technology roadmaps which map both
the existing products, services, and missions as well as the corporate strategy against
specific targets for market share, performance, cost, profit, and other Figures of
Merit (FOMs).26 The resulting roadmaps and targets need to take into account past
and expected future technology trends. While it is often helpful to set ambitious
targets for future product, service, or mission requirements along with a specific
timeline, the setting of utopian targets should typically be avoided as it is generally
counter-productive.
This information is captured by a set of technology roadmaps, which facilitate
the planning of a firm’s R&D (research and development) portfolio.27 This planning
process can result in the launch, continuation, modification, or cancellation of R&D
projects, including demonstrators and prototypes, and the shaping of a multiyear
R&D budget. This budget is typically approved by the senior leadership of the
26
The use of figures of merit (FOM) is central in our approach to technology management.
27
Some firms, particularly in Europe, make a distinction between R&T (research and technology
development) and R&D (research and product development). However, this is not the case in most
parts of the world where research, technology maturation, prototyping and the development and
launch of new products, services, and missions are all considered to be part of R&D.
Licensed to ([email protected])
26 1 What Is Technology?
organization. Together these processes provide the necessary market “pull” for
technology development.
However, there may also be technology “push,” that is, the injection of new ideas
from competitive analysis, the industrial ecosystem (suppliers, partners), and aca-
demia. Capturing and bundling these ideas, and quantifying them in credible exist-
ing technology trends, and future requirements is the job of the technology scouting
function. Another important function is the actual execution of the R&D projects by
the engineering organization which hopefully leads to tangible outcomes in the
form of technological knowledge, new or improved technologies, and prototypes.
Some of this technological knowledge may be explicitly recognized and managed
as intellectual property (IP) through patent filings and, if necessary, protected
through litigation. Other inventions may be managed more informally and inter-
nally as trade secrets.
If technology development is successful, the senior leadership may decide to
infuse new technologies into existing products, services, or missions to upgrade
them, or to transition promising prototypes to become new products and services in
the market. The degree to which current or new customers or users will value these
new capabilities is crucial to understand which technologies and projects to priori-
tize. This prioritization is needed given the overall budget constraints and constantly
shifting market conditions as well as threats and opportunities. The budget for R&D
typically comes from a mix of internal and external sources. Deciding how much
and where to spend on R&D is one of the most important decisions that firms and
agencies have to make to ensure their long-term success and survival.
Throughout this endeavor the availability of motivated and talented R&D staff,
mainly scientists and engineers, is critical. Such staff may be “grown” internally or
recruited externally from academia, suppliers, or even competitors.28 The organiza-
tion of R&D into teams that can both sustain existing products, services, and mis-
sions while also developing new technologies and prototypes is one of the most
challenging tasks of technology management.
⇨ Exercise 1.6
For your current (or past or future) organization, draw a diagram similar to
Fig. 1.9. Who does technology scouting in your firm? Are there technology
roadmaps? Who decides on and who implements the R&D project portfolio?
This book dedicates several chapters to the processes shown in Fig. 1.9, as sum-
marized in Table 1.4. The sequence of chapters does not follow a linear chain but
emphasizes foundational concepts first and gradually moves from considering only
a single technology to a portfolio of technologies.
Many competitors attempt to prevent this by inserting so-called noncompete clauses in their
28
employment contracts. These are generally difficult, but not impossible, to enforce in a court of law.
1.4 Framework for Technology Management 27
Table 1.4 Mapping of processes in Fig. 1.9 against chapters in this book
In smaller companies and startups, all of these functions may be carried out by a
single person, such as the primary technologist or engineer among the co-founders.
As organizations grow and mature, there will be teams and eventually departments
responsible for each of these functions at which point the coordination and flow of
information between strategy, marketing, technology (the CTO-led organization),
engineering, manufacturing, and supply chain management, among others, becomes
crucial and challenging to manage.
At that point what is needed is a more prescriptive framework that implements
Fig. 1.9 in a logical architecture that can be implemented and followed with confi-
dence. Figure 1.10 shows what we will call the Advanced Technology Roadmap
Architecture (ATRA) that also provides the guide map and signposts in this book.
The foundational topics and case studies are shown at the bottom, while the four-
step technology roadmapping process with inputs and outputs is shown at the top.
As mentioned in the foreword, the author first implemented the ATRA technol-
ogy roadmapping framework in a large aerospace firm with more than 100,000
employees and a €3 billion annual R&D budget. Many observations and recommen-
dations in this book come from this experience, combined with the latest insights
from the academic literature. However, since then the ATRA approach has also been
selected by NASA’s Space Technology Mission Directorate (STMD), by other com-
panies in aerospace, the energy sector, in medical devices, and even by startups, in
a simplified form. It is now being taught as a coherent approach to technology man-
agement at several universities around the world, to both students and
professionals.
In the next chapter, we will review some of the technological milestones of
humanity.
28 1 What Is Technology?
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