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ELL 700 Assignment 1

The presentation discusses the advertisement 'Aur Dikhao' by Amazon India, which emphasizes the desire for more shopping options among consumers. It highlights how the ad promotes materialism and consumerism by normalizing overconsumption and linking happiness to shopping experiences. Ultimately, the ad encourages excessive consumption and an endless cycle of seeking new products, reinforcing consumerist habits.

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54 views10 pages

ELL 700 Assignment 1

The presentation discusses the advertisement 'Aur Dikhao' by Amazon India, which emphasizes the desire for more shopping options among consumers. It highlights how the ad promotes materialism and consumerism by normalizing overconsumption and linking happiness to shopping experiences. Ultimately, the ad encourages excessive consumption and an endless cycle of seeking new products, reinforcing consumerist habits.

Uploaded by

ajha91661
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AUR DIKHAO

AUR DIKHAO
Materialism & Consumerism

Presentation By
Avnish Jha
https://youtu.be/jssITlGSR4wsi=doKa9MGbfwNlFV
LIST OF
CONTENTS
Promoting
Subtle and Open
Introduction Materialism &
Remarks
Consumerism

Trend in Advertising
Conclusion
and Consumerism
INTRO
EDUCTION
The advertisement revolves around a common Indian shopping habit –
the desire to see more options before making a purchase. The phrase
"Aur Dikhao" (Show More)" is repeatedly used by different customers
looking for products like clothing, electronics, jewelry, and home
decor. The ad highlights Amazon India's vast collection, showing that
shoppers can keep browsing through endless choices, discounts, and
deals. The visuals are vibrant, featuring enthusiastic shoppers, catchy
background music, and an energetic, playful tone that makes shopping
look like an exciting experience.
HERE ARE SOME KEY POINTS THAT EXPLAIN
DIGITAL EDUCATION TRENDS:

•"AUR DIKHAO, "YEH BHI SAHI, WOH


AUR DIKHAO" BHI SAHI, AUR
DIKHAO“

"NAYA COLLECTION
JO LEKE AAYA, AUR
DIKHAO“
HERE ARE SOME KEY POINTS THAT EXPLAIN
DIGITAL EDUCATION TRENDS:

"BADI BADI RANGE "MANN JO KAHE


DIKHAO, NAYE NAYE WOH LAAYE
TREND DIKHAO"
AMAZON”

"AB SHOPPING KA
NAYA TAREEKA,
AUR DIKHAO“
ENCOURAGES
ENDLESS
CONSUMPTION

SHOPPING AS
ENTERTAINMENT
DISCOUNT & DEAL
TEMPTATION

MATERIALISM AND
SOCIAL INFLUENCE
TREND IN
ADVERTISING AND
CONSUMERISM
•Overconsumption is Normalized: Ads like this
encourage buying for pleasure rather than need,
making consumers believe they should always be
looking for "something better."

Happiness Linked to Shopping Advertisements


often show people smiling, celebrating, and
bonding over shopping, making it seem like
buying new products is the key to happiness.
CONCLUSION
•The "Aur Dikhao" ad is a brilliant marketing strategy that taps into
human psychology and shopping behavior. It makes people feel that
more choices mean better shopping, subtly reinforcing materialism and
consumerist habits. While variety is useful, the ad ultimately encourages
excessive consumption, unnecessary spending, and an endless cycle of
shopping.
•The "Aur Dikhao" ad glorifies excess choice, trends, and constant
browsing, making shopping feel endless and addictive. While variety is
useful, the ad subtly promotes consumerism by encouraging people to
always seek more, buy more, and never feel satisfied with what they
have.
THANK
YOU
HTTPS://YOUTU.BE/JSSITLGSR4W?SI=TLUJ8J1CGLOEV87M

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