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thematic

The document outlines the process of qualitative data analysis, emphasizing the importance of thematic analysis in understanding respondents' thoughts and feelings. It describes the steps involved in thematic analysis, including familiarization, coding, generating themes, reviewing themes, defining and naming themes, and writing up the findings. Additionally, it provides examples of coding and theme generation to illustrate the concepts discussed.

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6 views

thematic

The document outlines the process of qualitative data analysis, emphasizing the importance of thematic analysis in understanding respondents' thoughts and feelings. It describes the steps involved in thematic analysis, including familiarization, coding, generating themes, reviewing themes, defining and naming themes, and writing up the findings. Additionally, it provides examples of coding and theme generation to illustrate the concepts discussed.

Uploaded by

angelicamaybautista98
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Understanding

Qualitative
Data/Thematic
AnalysisGwen T. Francisco
In a group activity, the students will be tasked to
answer the following riddles.

1. Riddle: What has to be broken before you can use it?


2. Riddle: I’m tall when I’m young, and I’m short when I’m
old. What am I?
3. Riddle: What is full of holes but still holds water?
4. Riddle: What question can you never answer yes to?
Through this short riddle games, the students will be asked
how analysis play significant role in answering riddles.
What is Data Analysis?

It is a process of understanding data or


known facts or assumptions serving as
the basis of any claims or conclusions
you have about something
Qualitative Data Analyis

In qualitative research, you analyze or study data that


reflect the respondents’ thoughts, feelings, attitudes, or
views about something. These are subjective data that
are expressed in words serve as the unit of analysis in
qualitative type of research
Coding and Collating

Coding is the act of using symbols like


letters and words to represent subjective
data (emotions, opinions, attitudes) to
ensure secrecy of the data.
Coding and Collating

Collating is the way of bringing together the


coded data. Giving data an orderly
appearance is putting them in a graph,
specifically a table of responses.
• Determine which one describes coding and collating.
What are Patterns and Themes from Data

Theme – A theme is generated when similar


issues and ideas expressed by participants
within qualitative data are brought together
by the researcher into a single category or
cluster
What are Patterns and Themes from Data

- This theme may be labelled by a word or


expression taken directly from the data or by
one created by the researcher because it
seems to best characterize the essence of
what is being said.
Thematic Analysis
• is a method of analyzing qualitative data.
• It is usually applied to a set of texts, such as an
interview or transcripts.
• The researcher closely examines the data to
identify common themes – topics, ideas and
patterns of meaning that come up repeatedly.
When to use thematic Analysis?

• Thematic analysis is a good approach to research


where you’re trying to find out something about
people’s views, opinions, knowledge, experiences or
values from a set of qualitative data – for
example, interview transcripts, social media profiles,
or survey responses.
6 Steps of Thematic Analysis
-Braun and Clarke
Step 1: Familiarization
• Get to know your data. It’s important to get a thorough
overview of all the data you collected.
• This might involve transcribing audio, reading through
the text and taking initial notes, and generally looking
through the data to get familiar with it.
Step 2: Coding
• Coding means highlighting sections of our
text – usually phrases or sentences – and
coming up with shorthand labels or “codes”
to describe their content.
Example:
Say we’re researching perceptions of climate change among conservative
voters aged 50 and up, and we have collected data through a series of
interviews. An extract from one interview looks like this:
• Example of a coded data set of field notes about a neighborhood in a
subdivision.

Entries in field notes Code

1. I noticed that the majority of the 1. SECURITY


homes in this subdivision have chain
link fences in front of them. There
are many dogs, mostly German
Shepherd, with signs on fences that
say “Beware of Dogs”
Transcript of Interview Code

1. He cares about me. He has 1. SENSE OF SELF-WORTH


never told me but he does.
2. He is always there for me, even 2. FEELING SECURE
when my parents were not.
He’s one of the few things that
I hold a constant in my life. It’s
so nice. 3. COMFORTABLE
3. I really feel comfortable around
him
Example: How has social media changed over
the years?
• Let’s say we are interviewing an old social
media user here and her opinion on the
problem statement.
• She says, “I think the social media platforms are not for us oldies anymore.
The trends are rapidly changing and there is always something new on the
wall every day. It becomes difficult for people like me to keep up with those.
Hence, we often feel disconnected.”
Example: How has social media changed over
the years?
• She says, “I think the social media platforms are not for
us oldies anymore. The trends are rapidly changing and
there is always something new on the wall every day. It
becomes difficult for people like me to keep up with those.
Hence, we often feel disconnected.”
Coded Data

Now we can derive codes for the highlighted phrases like;


• Fast change
• Uninterested
• Discomfort
Step 3: Generating themes
• Look over the codes created, identify
patterns among them, and start coming up
with themes.
• Themes are generally broader than codes.
Most of the time, you’ll combine several
codes into a single theme.
Example
In our example, we might start
combining codes into themes like
this:
• Now that we have our codes, we can derive themes
from them. Themes can have several codes
indicating the same expressions.
• As for our above example, we can have a theme
called “not satisfied” for all the codes we derived
from the interview. This will give an idea about
how many codes are being used again and again
and which ones of them serve no purpose so we
can just discard them.
Step 4: Reviewing themes
• Make sure that our themes are useful and
accurate representations of the data.
• Here, we return to the data set and compare our
themes against it. Are we missing anything? Are these
themes really present in the data? What can we change
to make our themes work better?
Step 5: Defining and naming
themes
• It involves formulating exactly what we mean by
each theme and figuring out how it helps us
understand the data.
• Naming themes involves coming up with a
succinct and easily understandable name for
each theme.
Step 6: Writing up
• Now that you have a final list of
themes, it’s time to name and define
each of them.

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