7 pom final
7 pom final
2️⃣ Planning
📌 Definition:
✔ Basic managerial function
✔ Focuses on creativity & innovation
✔ Involves setting objectives & determining actions
📌 Importance of Planning:
✔ Provides direction
✔ Reduces uncertainty & risks
✔ Eliminates overlapping & wasteful activities
✔ Encourages innovation
✔ Facilitates decision-making
✔ Establishes control standards
📌 Based on Usage
🔹 Single-Use Plans → For one-time projects (budgets, programs)
🔹 Standing Plans → For recurring activities (policies, procedures, rules)
📌 Based on Time Frame
🔹 Long-Term Plans → 4-5 years, for top-level strategies
🔹 Short-Term Plans → ≤1 year, daily operations, middle & lower levels
📌 Based on Functionality
🔹 Strategic Planning → Top-level, long-term goals
🔹 Tactical Planning → Middle-level, refining strategic plans (6 months–2 years)
🔹 Operational Planning → Lower-level, execution & short-term (1 week–1 year)
🔹 Contingency Planning → Plans for unexpected events & emergencies
🎯
💡
● Mission : Defines the company’s business, objectives, and approach.
● Purpose : Explains why the company exists.
🧑🤝🧑
● Components:
💼
○ Key Market : Who are the customers?
🌟
○ Contribution : What product/service is provided?
○ Distinction : What makes it unique?
🔮
● Mission : How will we get there?
● Vision : What will it be like when we arrive?
Strategies 🧩
● Long-term objectives and resource allocation.
● Understanding the environment & creating a competitive position.
Policies 📜
● General guidelines for decision-making.
● Examples: Ethical standards, hiring policies, pricing strategies.
📝
⚖️
● Procedures : Step-by-step methods for tasks.
● Rules : Strict, non-negotiable actions (e.g., traffic laws).
Decision Making 🧠
● Core of planning; requires data evaluation & removal of bias.
🔄
● Types:
❓
○ Programmed Decisions : Routine, structured problems.
○ Non-Programmed Decisions : Unique, unstructured problems.
SWOT Analysis
Factor Positive ✅ Negative ❌
Internal Strengths 💪 (brand, R&D, resources) Weaknesses ⚠️ (low margins,
inefficiency)