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Artificial intelligence (AI) has become a clear and undeniable force for business
disruption and transformation. It is delivering significant business benefits today—and
its potential to shape the future is even greater. In fact, the main challenge now is how to
scale up AI-led innovations to deliver the greatest impact as efficiently and effectively as
possible while at the same time managing AI’s unique risks.
Although AI value and AI risk management are often viewed The answers to these questions will be different for every company;
as separate and distinct, these four key questions can help however, the questions themselves are universally applicable. Also,
you address both factors simultaneously: there are no perfect answers. What matters most is being intentional
and considering each as you navigate your AI journey and avoid
1. Value: How do you predict, prioritize and capture
falling too far behind.
the value of AI for your business?
2. Architecture: What architectural capabilities are The AI systems market is expected to reach $79 billion in 2022.1 Yet a
needed to scale AI? recent Deloitte survey found that while 79 percent of companies are
already experimenting with AI, less than one percent are using AI
3. Workforce: How will AI affect your workforce?
widely across the enterprise.2
4. Governance: How do you tackle the challenges of AI
responsibility, ethics and governance to harness AI’s full In this report, we explore getting beyond experimentation through
potential and value? a detailed look at each of the four key questions raised above. But
before going into the details, let’s briefly cover the basics. What is AI?
How is it different? And why should you care?
Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
Theorists have been arguing for decades about what constitutes AI’s “intelligence” is based on underlying
true “intelligence”—both in machines and in people—and that capabilities similar to those of human intelligence
debate might never end. However, in practical terms, a good working The core capabilities of AI are similar to those of human intelligence,
definition of AI is: Computer systems able to perform tasks normally such as clustering (pattern recognition), categorization, anomaly
requiring human intelligence. detection and regression and prediction. However, AI can effectively
apply these capabilities to data sets and challenges that are far
Key things to know about AI richer and more complex than humans can readily handle.
AI systems learn
Unlike traditional computer systems that are explicitly programmed There are many ways to achieve AI
to follow sets of rules and produce deterministic outcomes, AI AI systems use a variety of methods and algorithms, including
systems get smarter over time, sometimes on their own. This ability symbolic reasoning, Bayesian inference, connectionist AI (neural
to learn gives AI the potential to deliver superior outcomes—and networks), genetic algorithms that emulate evolution, and learning
to solve problems that previously were unsolvable or poorly solved by analogy. They also use a variety of learning approaches, including
(e.g., using computer vision to analyze medical scans, or using voice supervised, unsupervised and reinforcement. As such, AI is not just
recognition to enable virtual assistants such as Siri, Alexa, Cortana, a single technology; it’s a rich set of development techniques and
and Google Home). However, AI’s learning ability also produces problem-solving approaches. The better you understand AI, the
outcomes that can be challenging to explain and are at times more impactful your company’s AI-driven innovations can be.
probabilistic (i.e., subject to chance and variation), which contributes
to concerns regarding AI trustworthiness. In today’s marketplace, AI-based capabilities are emerging that are
proving to be valuable (Figure 1).
Natural
Virtual Sentiment
language
agents analysis
processing
Content Image
extraction recognition
Recommendation
AI-related innovations like these are reshaping the business landscape and propelling forward-thinking companies into the future—enabling
them to do different things and do things differently (even rethinking their business and operating models).
For example, Ant Financial uses AI and data from its mobile-payments platform (AliPay) to serve 10 times as many customers as the largest
US banks (more than a billion customers) with one-tenth as many employees. The company is built around a data-centric business model and
digital core, generating unique and valuable innovations and insights without the operating constraints that burden traditional firms.3
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
Although AI’s overall ability to create business value is now widely Here’s a structured model for thinking about existing and future
accepted, the specific impacts AI is likely to have are not as well ways that AI can create business value. It’s made up of five
understood and vary by company and industry. fundamental levers (Figure 2):
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
AI requires the right supporting architecture and infrastructure. Fundamental elements of an AI-enabling
Without that solid foundation, your AI solutions will be severely technology architecture
limited, prohibitively expensive, or just won’t work. Cloud
Public cloud has become the essential enabler for business
Digital native firms are at the forefront in this area. Microsoft, for innovation and disruptive technologies (including AI). It provides
example, is transforming itself into an AI-driven firm by reorganizing flexible and scalable access to a level of computing resources that
its internal IT and data assets and migrating all legacy processes would be physically or economically impossible to achieve using
onto a consistent software base and data architecture in the traditional in-house IT service models. It also provides fast and easy
Microsoft Azure cloud. The company’s new centralized operating access to valuable data that historically was buried deep inside
platform helps integrate the organization using a shared software organizational silos. Just as important, cloud provides instant access
component library, algorithm repository and data catalog—enabling to the latest AI innovations—and to pre-built, pre-configured building
the company to scale and deploy digital processes across different blocks that can help your company jumpstart its AI innovation
segments of the organization.4 efforts. Cloud is no longer just a means to reduce operating costs; it
is the platform for digital business and is where innovation happens.
Given the rising importance of AI—and digital technology in
general—every business leader needs both a practical and Data
theoretical understanding of the latest technology innovations. The data that AI learns from is just as important as the algorithms
AI is no longer just the domain of the CIO and CTO. Because in an that allow it to learn. In fact, 60 percent of companies surveyed by
increasingly digital world, technology is having an impact on every Forrester cited managing data quality as a key challenge in delivering
aspect of business, which means that in many ways every company AI capabilities.5 Data that is static, narrow and disjointed severely
is now a technology company, and every business leader is a limits the AI solutions that can be built, their learning potential and—
technology leader. consequently—their impact. Modern data architectures that provide
holistic and secure access to quality first-, second- and third- party
data (in motion and at rest) are foundational to innovative AI
development and the operating models of the future.
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
• What do the capabilities and components of an AI-enabled • How do you leverage enterprise architecture to support
architecture look like? the scaled development of proofs of concepts across the
organization? What is your data strategy (data sources
• What technology capabilities, data, and systems are required
and signals, data collection, data preparation, acceptance
to enable your AI priorities?
for AI, models)?
• How does AI impact your existing technical architecture?
• How will you access and control first-, second- and third-
How do you need to change this to enable AI scaling?
party data sources?
• What will you build vs. acquire from hyperscale cloud
providers vs. niche third parties? Why? How will your Companies should consider taking a more active role in AI
AI services interrelate and build upon each other? innovation. Future AI breakthroughs are likely to stem from
close collaboration with and among AI start-ups, technology
• What vendors and ecosystems will you leverage to enable
and professional services firms, and academia. Businesses
your AI priorities?
may be able to gain a competitive advantage by actively
• How will you build and measure value from AI proofs cultivating these relationships, instead of relying solely on their
of concepts? own abilities to scan the technology landscape for whatever
interesting developments happen to arise.
Ultimately, it’s not about investing in AI; it’s about investing in the future of your business. AI just happens to
be a key to that future.
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
AI has tremendous implications for a company’s workforce. However, When developing an AI strategy, key workforce questions to
those implications are different than what most people think. In consider include:
particular, there is a common misconception that AI equates to
• What will the business look like when the workforce is a
replacing people with machines. Sometimes this does happen,
mix of humans with machines?
especially for the low-skill, labor-intensive activities that have
been a primary focus for early AI efforts, which revolved around • Which processes will be the top priority targets for human/
automation. However, many of AI’s most compelling use cases machine collaboration? What are the challenges?
involve machines and people working together as a team, with AI
• How will the organizational culture need to change?
augmenting humans—not replacing them—and making their jobs
more enjoyable and rewarding. • What training will be needed to teach people to
collaborate with machines?
AI workforce implications can be divided into three broad categories.
• How will performance measurement and compensation
The first focuses on creating a general workforce that can work
be affected?
effectively with intelligent machines. The second focuses on acquiring
and cultivating the business and technical talent necessary to design,
AI development
build and deploy top-notch AI solutions. The third focuses on
AI technology requires a broad range of specialized roles and
accelerating AI development and deployment through centers of
skill sets that go beyond traditional IT capabilities; roles such
excellence and other mechanisms that provide expertise and support
as algorithm developers, machine learning engineers and data
exactly when needed.
scientists. Gaining access to high-quality talent with those unique
skills can have a major impact on AI project outcomes. Key
General workforce
questions to consider include:
AI will create new business roles and enable and transform existing
roles, such as customer service and sales. Even in an ideal case where • What AI-specific skills are needed?
AI perfectly replicates human behavior, workers will still need to get
• Which skills are best maintained in-house?
comfortable with the idea of collaborating with machines (versus just
using them). And in more realistic scenarios, people will also need to • Which skills are already available in the existing workforce, and
learn how to work around AI’s unique quirks and limitations. which need to be shored up?
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
Acceleration
Transforming large segments of the workforce by developing new This has improved the quality and pace of service delivery. It has
skills is time-consuming and can inhibit the pace of innovation. also improved technology standardization; enabled the firm to
That’s why many organizations are turning to temporary operating test AI on its most differentiating opportunities; provided sandbox
constructs such as centers of excellence (CoE). These centers environments for learning and experimentation; and helped
typically focus on education, advice, research and knowledge sharing the firm get a head start on addressing issues such as bias and
that accelerate near-term value creation while building a bridge to explainability. Perhaps most important, it has created a sense of
the future workforce. For example, a large investment bank recently progress and helped build enthusiasm and momentum for skills
created an AI CoE that provides project consulting services, platform changes within the organization.
engineering, applied research and governance services.
In many situations, AI isn’t taking over people’s jobs—it is helping people be more effective and making their jobs more
satisfying and enjoyable by boosting their performance and reducing tedium. Also, it can free people up to spend more
time and energy on activities that are more valuable and strategic to the business.
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
Because AI often learns and behaves like humans, it presents 3. Privacy. AI systems need to comply with current privacy
many of the same kinds of risks that a company faces in its human standards, including the right to safety, to be informed, to
workforce. As such, without effective safeguards, AI might act in choose, to be heard and to be forgotten.6
ways that are unpredictable or have unintended consequences.
4. Safe/secure. AI systems need to be adequately protected
(See Unconventional Wisdom – Part 4.)
from cyber threats.
Achieving AI that is trustworthy requires effective governance in 5. Responsible/accountable. Clear policies must be in place to
every phase of the AI life cycle. Waiting until after problems arise can determine who is responsible/accountable for AI outputs
have significant legal, regulatory and financial repercussions. It can and actions.
also cause significant reputation damage and embarrassment for a
6. Transparent/explainable. Companies must be willing and
company and its leaders.
able to explain how data is being used and how AI systems
make decisions.
Businesses can and should innovate at a rapid pace; however, they
also need to establish guardrails for responsibility and ethics that
BMO Financial Group is working towards accelerated business
allow AI innovation to proceed rapidly while reducing risk. Even in
outcomes using AI while preserving trust with their customers
industries such as banking that are closely regulated and therefore
and internal stakeholders with their Trustworthy AI initiative. It is
have strong governance in place, enhanced governance will likely
achieving these outcomes by designing for fairness, transparency
be needed to address AI’s unique challenges and risks. Also, AI can
and explainability as initial priorities; rapidly identifying and
affect the controls a business has already established, as well as its
mitigating issues posed by the incremental risks of AI; and
process and life cycle for implementing future controls.
enhancing its development, enterprise risk, privacy, legal and
ethics practices to embrace AI at scale.
Six key attributes of trustworthy AI:
From a risk perspective, AI’s biggest problems stem from its biggest advantages—reach, scale and speed. Machines and humans
are both imperfect. However, problems created by humans tend to be limited to a relatively small part of the business that is
directly within their reach, whereas problems created by AI can propagate at digital speed across the entire enterprise.
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
The AI journey:
How do we get from here to there?
AI isn’t something companies need to do. It’s something they need to be.
At the moment, most companies still think of AI in terms of isolated use cases and pilot programs. However, in order to harness
the full potential and value of AI, it must be deeply ingrained in every part of the enterprise, from strategy and technology to
workforce and governance. Any part of a business that currently requires any level of intelligence can benefit from AI. Which
means that every part of the business needs to be AI-enabled.
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Taking AI to the next level | Harnessing the full potential and value of AI while managing its unique risks
Individual use cases for artificial intelligence are interesting and Whether you are starting with a clean slate and approaching AI from
exciting to think about and implement. However, as AI matures the top down or starting with your existing AI initiatives and building
and becomes increasingly integral to the future of business, up from there, all four dimensions must be addressed. Crafting and
companies need to consider AI’s challenges and opportunities more executing an AI strategy that considers these four dimensions will
comprehensively and strategically. In particular, companies and their help your company scale up quickly to capture the full benefits of AI
leaders need a clear understanding of AI along four key dimensions: without getting bitten by AI’s unique risks.
• Value
Before you know it, you might find your company has become a
• Architecture next gen AI company.
• Workforce
• Governance
Let’s talk
Authors Contributors Contacts
Jeffrey Brashear Erica Macheriotou Amit Desai
Managing Director, Senior Consultant, Principal,
Strategy & Analytics Strategy & Analytics Strategy & Analytics
Deloitte Consulting LLP Deloitte Consulting LLP Deloitte Consulting LLP
Tel: +1 786 907 3615 Tel: +1 212 436 3820 Tel: +1 212 313 2642
Email: [email protected] Email: [email protected] Email: [email protected]
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Glossary
Deterministic Symbolic AI Natural language processing
Deterministic AI environments are those on which Symbolic AI is the term for the collection of all Natural language processing, or NLP for short, is a
the outcome can be determined based on a specific methods in artificial intelligence research that are field of study focused on the interactions between
state. In other words, deterministic environments based on high-level “symbolic” (human-readable) human language and computers. NLP helps
ignore uncertainty. representations of problems, logic and search. machines “read” text by simulating the human ability
to understand language. It sits at the intersection
Probabilistic Bayesian inference of computer science, artificial intelligence and
Probabilistic AI environments are those where Bayesian networks are graphical models for computational linguistics.
the outcome is determined based on leveraging representing multivariate probability distributions.
probability-based reasoning and controlling for They aim to model conditional dependence, and Recommendation algorithms
uncertainties to predict outcomes. therefore causation, by representing conditional Recommendation algorithms are those algorithms
dependence by edges in a directed graph. that help machines suggest a choice based on its
Clustering commonality with historical data.
Clustering is a machine learning technique that Connectionist AI
involves the grouping of data points. Clustering Connectionist AI systems are large networks of Knowledge representation
is a method of unsupervised learning and is a extremely simple numerical processors, massively Knowledge representation and reasoning is the field
common technique for statistical data analysis used interconnected and running in parallel. Note: of AI dedicated to representing information about the
in many fields. Clustering is used with applications Connectionism is an approach to AI that developed out world in a form that a computer system can utilize to
including customer segmentation, fast search and of attempts to understand how the human brain works solve complex tasks, such as diagnosing a medical
visualization. at the neural level and how people learn and remember. condition or having a dialog in a natural language.
Endnotes
1. “Worldwide Semiannual Artificial Intelligence Systems Spending Guide,” IDC, 1H 2019.
2. Jeff Loucks, Tom Davenport, and David Schatsky, State of AI in the enterprise, 2nd edition (survey and Deloitte analysis), Deloitte Insights, 2019.
3. Marco Iansiti and Karim R. Lakhani, Competing in the age of AI,” Harvard Business Review, January/February 2020.
4. b
I id.
5. Gil Press, AI And Automation 2019 Predictions From Forrester, Forbes, November 6, 2018.
6. European Union General Data Protection Regulation
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