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Personal Branding

The document discusses personal branding, defining it as the way individuals market themselves and how they are perceived by others. It emphasizes the importance of personal branding, outlining ways to build and manage one's brand, including defining it, creating a personal branding statement, and managing digital footprints. Additionally, it highlights the significance of networking and maintaining consistency in branding efforts.

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Sanjaya Priyanga
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22 views34 pages

Personal Branding

The document discusses personal branding, defining it as the way individuals market themselves and how they are perceived by others. It emphasizes the importance of personal branding, outlining ways to build and manage one's brand, including defining it, creating a personal branding statement, and managing digital footprints. Additionally, it highlights the significance of networking and maintaining consistency in branding efforts.

Uploaded by

Sanjaya Priyanga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What it is ?

What do you know about it?

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Who Are You?

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Personal Branding

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Content
• What is personal branding?

• Importance of personal branding

• Way to build your personal brand

• Summary

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What is Personal Branding?

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What is Personal Branding?
• Personal branding is the way you market yourself to the world and what other
people think of you. (Morton, 2011)

• Personal branding involves capturing and promoting an individual’s strengths


and uniqueness to a target audience. (Labrecque, Markos, & Milne, 2011)

• Discovering, understanding, and marketing of an individual’s unique attributes

• Your brand is what other people say about you when you’re not in the room.
(Jeff Bezos, Amazon)

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Think of Yourself as a Product
We all have attitudes and beliefs about brands based on our
experiences. The strongest brands are:

• Powerful
• Authentic
• Consistent
• Visible
• Valuable

The same qualities apply to personal brands.


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+
Look

+
Think

+
Behave

=
Communicate

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Example:
A B

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Way to Build Your Personal Brand

Your
Brand

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Way to build…

Define your brand

Create your personal branding statement

Market your personal brand

Nurturing your personal brand

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Manage Your Digital Footprint
• According to Business Week, 87% of headhunters use Google and social
networks to make decisions about candidates.

• 75% of recruiters have eliminated candidates based on what Google revealed.

• 3 of 4 hiring managers and recruiters check candidates social profiles, even if


they aren’t provided.

• 1 of 3 employers rejected candidates based on something they found on social


profiles

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Be careful on your CV
• Update your cv to reflect your brand:
Infographic CV – Highlight the great numbers and facts about yourself and your
work experience

Video CV – Show off what is not written on your traditional CV, while
highlighting all the usual relevant information, with a video CV

Social CV –links to your social media platforms (such as LinkedIn and Twitter)

Web-based CV – Put your CV online in the form of your own website

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Network to market your brand

• Follow industry experts or career mentors on Twitter and


LinkedIn.

• Join groups on LinkedIn that are relevant to your career path or


aspirations.

• Attend networking events regularly.

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Create branded business cards

• What to include on your business card


• Your full name and business

• Your title

• Your personal value proposition

• Your contact information (email and telephone number), as well as your


social media and website/blog links

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Why personal brand fades?
• Lack of clear direction
• Self-promotion
• Inconsistency of content and delivery
• Lack of credibility
• Dishonoring your audience
• Insecurity
• Superstar syndrome

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Recap
Brand is not just for products and services

People have their own personal brand

What is personal branding

Importance of personal branding

Way to build your personal brand in a nutshell


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Do you leave your
mark on everything
you do?
Personal Vision

• long term picture

• high-level snapshot of a desired future state

• “ where do I want to be”

Vision = Someday
Personal Mission Statement

• What you want now and how you will achieve your long-term
aspiration

• Concerned with the present state

• What do I do? How do I do it? Who do I do it for? What makes me


different? What is the benefit?

Mission = Every Day


• “To have fun in my journey through life and learn from my
mistakes.”

• “To become wealthy.”


Example: Personal Vision of Suba

• “To be a simplistic person with a genuine smile.”

• “To inspire myself/others to discover a unique and valuable set of


life experiences.”
Example: Personal Mission Statement of Suba

• To win the heart/s and mind/s of myself/my


family/friends/and others by giving generous care to
expand their potentials while exploring my
weaknesses and take corrective actions to mitigate
them.
Goals Vs. Objectives

• Goal: To become a professional basket ball player

• Objectives: Join a BB club

Find a good coach

Study BB rules

Practice hard
It’s Like a Race…
Finishing

Running

Starting

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Steps

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Develop your own career plan…

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