School: Cabasan National High School Grade Level 8
Teacher: Jane R. Bermas Learning Area ENGLISH
Date: January 27, 2025 QUARTER 3 Week_
I. OBJECTIVES
A. Content The learner demonstrates understanding of: Southeast Asian literature as mirror to a
Standard shared heritage; coping strategies in processing textual information; strategies in
examining features of a listening and viewing material; structural analysis of words and
propaganda techniques; and grammatical signals for opinion- making, persuasion, and
emphasis.
B. Performance The learner transfers learning by composing and delivering a persuasive speech based on
Standard an informative essay featuring use of properly acknowledged information sources,
grammatical signals for opinion-making, persuasion, and emphasis, and appropriate
prosodic features, stance, and behavior.
C. Learning EN8RC-IIIa-12.1: Recognize propaganda techniques used in a given text.
Competencies/ Define propaganda.
Objectives Accurately identify the strategy used in each of the propaganda.
I. CONTENT Propaganda Techniques
III. LEARNING
RESOURCES
A. References
1. Teacher’s
Guide Pages
2. Learner’s English – Grade 8, Quarter 3-Module 3: Propaganda Techniques
Material Pages
3. Textbook Pages
4. Additional
Materials
from Learning
Resource (LR)
Portal
B. Other learning Visual aids, pictures, cardboard, chalk, and tape
resources
PROCEDURE Teacher’s Activity Students’ Activity
A. Reviewing Preliminary Activities
Previous Lesson
or Presenting 1. Opening prayer “Please stand up for our “Yes ma’am. In the name of
the new Lesson. opening prayer. __ kindly lead the prayer. the Father, and of the Son and
(5 mins.) 2. Greetings “Good morning, my dear students! of Holy Spirit, Amen.”
How’s your day! “That’s good to hear!” “Good morning too ma’am.
3. Checking of Attendance “May I know who is We’re fine.”
the class monitor here? Who is/are absent for
today?” (The student will raise his/her
4. Classroom Management “Please pick up the hand)
pieces of papers under your chairs, and kindly “Ma’am, there is no absentees
put it in the trash. Please do arrange your chairs for today”
properly”. (The students will pick up the
pieces of papers and arrange
(The teacher will remind the students the classroom their seats properly).
rules and regulations.)
Is everything clear? “Yes ma’am”
B. Motivation (5 (The teacher will show a picture of two countries on
mins.) how they promote their place)
Process Questions:
1. Did the two images attract you?
2. How the two countries differ on how they
promote their countries?
C. Presentation (The teacher will divide the class into 7 groups. Each
of the lesson (5 group will receive an improvised board and a piece of
mins.) chalk. The task of the group is to guess the name of the
television commercial based on the tagline that will be
read by the teacher.)
Mechanics:
a. The teacher will read the tagline twice.
b. When the students hear the word “go”, they
will start their brainstorming.
c. They will give 10 seconds to think and write
the answer.
d. When they hear the word “stop and raise your
board”, they will raise their board.
e. In case of late response, the group’s answer
will not be credited, but they may participate
again in the item.
f. The highest pointer will be declared as winner.
1. “We find ways.”
2. Batang May Laban 1. Banco de Oro (BDO)
3. Para sa Malinis at Bangong Tumatagal 2. Bonakid
4. Tibay Araw-Araw 3. Surf FabCon
5. Para Laging Good Vibes 4. Bear Brand
6. O’Barr sa Sarap 5. Dolfenal
7. Basta Lagundi 6. Fudge Barr
8. It’s Finger Licking Good 7. Plemex
9. Tikman ang sarap ng tamang timpla 8. KFC
10. “Langhap Sarap!” 9. Greatest Taste White
“Bida and Saya” 10. Jollibee
11. Real Fruit Juice ang Sarap 11. Nesfruta
12. Better Stain Removal in 1 wash 12. Ariel
13. “Huwag mahihiyang magtanong” 13. RiteMed
14. “Transform your hair with the best of 14. Palmolive
nature and science” 15. Rebisco Crackers
15. “Ang sarap ng feeling mo”
Process Question:
1. Why are some products or services advertised (Answers may vary)
on television?
2. How do advertisements try to persuade people? (Answers may vary)
D. Lesson (The teacher will show the students the learning (Students will raise their hand)
Proper (15 objectives)
mins.) Propaganda – is a form of
The teacher will facilitate the discussion and let the communication that aims to
students the definition. influence the attitude of a
community toward some cause
“Who wants to read” or position by presenting only
one side of arguments.
Propaganda Technique:
Testimonial – this technique
uses renowned, or celebrity
figures to endorse products and
(Teacher gives an example about each propaganda services.
technique)
Transfer – it is a technique to
Testimonial project certain qualities (this
Example: “Things go better with coke” – Sharon can either be positive or
Cuneta negative) of a person,
ideology, or object to other
Transfer things or people.
Example: A major soft-drink brand was accused of
having traces of pesticides a couple of years ago. While Bandwagon – it is all about
these allegations were on the rise, the entire carbonated persuading the target audience
drink industry took a hit. Fruit juices and other drinks to take action. It’s about
were able to do great business. creating an urge amongst
people to become part of the
Bandwagon “in crowd.”
Example: “Millions are using it. Don’t be left behind.
Wear Nike now.” Card – Stacking - it is
manipulating information so
Card – Stacking that one product looks better
Example: “Removes 99% of Germs.” than others.
Glittering Generalities Glittering Generalities – it
Example: “Get the better detergent ever, Ariel.” uses appealing words and
images to sell the product.
Name – Calling or Stereotyping
Example: In a campaign speech to a logging company, Name – Calling or
the Congressman referred to his environmentally Stereotyping - it occurs in
conscious opponent as a “tree hugger.” politics and wartime scenarios.
Repetition Repetition – it is when the
Example: “Manila Times, leading the way, Manila product name is repeated many
Times.” times during advertisement.
“Now that you know what is propaganda and the
propaganda techniques, I have a question for you.” The students will answer the
following questions orally.
1. In your understanding; What is Propaganda?
2. Can you name one way propaganda tries to Answer may vary
influence people?
3. Is propaganda always bad? Why or why not?
Application “My dear students, why do you think defining
propaganda techniques is important in understanding Student 1: Understanding
their impact and effectiveness?” propaganda techniques helps
us spot fake news and bias.
Knowing how they work –
emotional appeals, misleading
stats- lets us think critically
and make better decisions.
Student 2: Knowing
propaganda techniques helps
us to decode persuasive
messages, identify bias, and
make informed decisions.
Generalization The teacher asks the students about what have they Possible answer/s:
learned about the discussion.
Student 1: I have learned that
________________________.
Student 2: I learned that
Propaganda is a way to
persuade people, often using
tricks instead of facts. I
understand that it uses various
techniques to persuade like
using famous people to sell
things(testimonial), making it
seem like everyone agrees
(bandwagon), or using positive
words to make something
sound good (glittering
generalities).
Evaluation Directions: The following are lines that suggest
propaganda techniques. Recall and identify the
techniques evident in the lines. Write your answers on a
separate sheet of paper.
__________ 1. “It’s everybody’s milk.” – Birch Tree Answers:
__________ 2. “Zamboanga Times, Zamboanga Times,
Zamboanga Times, Zamboanga Times!” 1. Bandwagon
__________ 3. “Absolute Distilled Water lang ang 2. Repetition
pumasa sa standard ko.”- Judy Ann 3. Testimonial
__________ 4. Dawn Zulueta will now talk about the 4. Testimonial
product and it effects. 5. Bandwagon
__________ 5. “Everyone is doing it, why not you? 6. Bandwagon
JUST DO IT. Everyone else did.” 7. Testimonial
__________ 6. “Mc Donalds Hamburger, over 99 8. Transfer
billion served!” 9. Transfer
__________ 7. Serena Williams promotes Gatorade, 10. Card-stacking
she wants her fans to buy it.
__________ 8. The NPA leader talks to his supporters
with the Philippine flag behind him.
__________ 9. Coco Martin loves to drink coffee. In
giving himself satisfaction, he drinks Nescafe.
__________ 10. A Dishwashing paste tells that it is
99% better than any other leading brand.
PREPARED BY:
JANE R. BERMAS MR. JAYMART M. ORPIADA
Pre-service Teacher Cooperating Teacher
