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Qualitative and Quantitative Data

The document provides an overview of qualitative and quantitative data, defining each type and outlining their key characteristics and collection methods. It explains when to use each type of data and includes examples for clarity. Additionally, it discusses visualizing both data types and offers a task for identifying data types.

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wild.butcute19
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9 views13 pages

Qualitative and Quantitative Data

The document provides an overview of qualitative and quantitative data, defining each type and outlining their key characteristics and collection methods. It explains when to use each type of data and includes examples for clarity. Additionally, it discusses visualizing both data types and offers a task for identifying data types.

Uploaded by

wild.butcute19
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Qualitative and

Quantitative Data
Introduction to Data
• Definition: Data is information collected for
analysis or decision-making.
• Types of Data:
• Qualitative Data: Descriptive and categorical
data.
• Quantitative Data: Numerical and measurable
data.
What is Qualitative Data?
• Definition: Descriptive data that characterizes qualities or
categories.
• Key Characteristics:
• Non-numerical
• Describes attributes or properties (e.g., colors, opinions)
• Examples:
• Color of a car (red, blue, green)
• Type of cuisine (Italian, Chinese, Mexican)
• Customer satisfaction (happy, neutral, dissatisfied)
What is Quantitative Data?
Definition: Numerical data that can be counted or
measured.
Key Characteristics:
Numerical values
Can be used for calculations and statistical analysis
Examples:
Height of a person (170 cm, 180 cm)
Number of books read in a month (5, 10, 12)
Temperature of a room (25°C, 30°C)
Key Differences Between Qualitative
and Quantitative Data
How Qualitative Data is Collected
Methods:
Interviews
Focus groups
Open-ended surveys
Observations
Example:
A company collects feedback on a product's
design (e.g., "sleek," "modern").
How Quantitative Data is Collected
Methods:
Surveys with numerical answers
Experiments
Measuring devices (e.g., rulers, thermometers)
Structured observations
Example:
Measuring the time it takes for 50 students to
complete a test.
When to Use Qualitative Data
Use When:
Understanding behaviors or experiences
Describing characteristics or themes
Exploring subjective views
Example:
A restaurant wants to understand what types of
food their customers prefer based on open-
ended feedback.
When to Use Quantitative Data
Use When:
Measuring specific quantities
Performing statistical analysis
Comparing measurable variables
Example:
A company wants to know how many units of
a product were sold in the past month.
Mixed Data Collection
Scenario: A fitness app tracks users’
workout routines.
Qualitative Data: User feedback on app
experience ("easy to use," "confusing")
Quantitative Data: Number of steps taken
each day, total calories burned
Visualizing Qualitative Data
Types of Charts:
Bar Chart: Used for comparing categories.
Pie Chart: Used for showing parts of a whole.
Example:
A bar chart showing different genres of
books in a library (fiction, non-fiction, etc.).
Visualizing Quantitative Data
Types of Charts:
Line Graph: Shows trends over time.
Histogram: Shows the distribution of numerical data.
Scatter Plot: Shows the relationship between two
numerical variables.
Example:
A line graph showing the number of customers
visiting a store each day.
Identifying Data Types
Task: Classify the following as qualitative or quantitative data:
1. Favorite music genres.
2. Number of hours spent studying.
3. Ratings of a movie (poor, fair, good).
4. Temperature outside.
5. Conducting a survey on people’s preferred vacation destinations.
6. Measuring the time it takes for students to complete an exam.
7. Observing different types of birds in a national park.
8. Tracking the number of steps people take in a day using a fitness app.
9. Customers feedback on a product.
10.Height of building in a city.

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