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Business Plan

The business plan outlines 'Happy Green', an online grocery delivery service specializing in organic fruits and vegetables. It aims to provide affordable, fresh, and sustainable food options, targeting eco-conscious consumers aged 25-45 in urban areas. The plan includes a subscription model, marketing strategies, operational details, and financial projections, with a goal to break even within a year and expand to additional cities in the future.

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12 views7 pages

Business Plan

The business plan outlines 'Happy Green', an online grocery delivery service specializing in organic fruits and vegetables. It aims to provide affordable, fresh, and sustainable food options, targeting eco-conscious consumers aged 25-45 in urban areas. The plan includes a subscription model, marketing strategies, operational details, and financial projections, with a goal to break even within a year and expand to additional cities in the future.

Uploaded by

paulcamban
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BUSINESS PLAN

A course requirement
for Applied Economics

Julianna Crysiah Vargas

Table of Contents

Table of Contents 1

Executive summary 2

Business Name 2

Business Concept 2

Mission Statement 2

Vision Statement 2

Goals and Objectives 2

Business Descriptions 3

Market Analysis

Products or Services
2

Marketing and Sales plan

Operation Plan

Financial Plan

Risk Analysis

Appendix

EXECUTIVE SUMMARY

Business Name

Happy Green

Business Concept

Happy Green provides organic, fruits and vegetables through online delivery.

Mission Statement

To make healthy, fresh, and sustainable food access to everyone.

Vision Statement

To become the best online delivery for eco-consious consumer nationwide.

Goals and Objectives

Short-term

Launch in local markets and posted in online store.


Long-term

Expand product services to 2 or more additional cities within 3 years.

BUSINESS DESCRIPTION

Type of Business

Online grocery delivery

Industry Overview

Online grocery delivery is popular but expensive.

Unique Selling Proposition (USP)

Happy Green offers a subscription for weekly deliveries, ensuring freshness,


sustainability, and competitive pricing compared to traditional grocery store.

MARKET ANALYSIS

Target Market

Age. 25-45 years old.

Gender. All genders.

Location. Urban areas.

Interests. Sustainability…….. and convenience……

Market Needs

Many customers struggle to find affordable and organic produce near their homes.

Competitor Analysis

Competitors. Brands like Fresh-Direct

Strengths. Established brand

Weaknesses. Expensive and not focused on sustainability.


PRODUCTS OR SERVICES

Description

Weekly subscription boxes of organic.

Features and Benefits

Fresh and healthy.

Seasonal fruit and vegetables selection.

Ensures Freshness and supports farmers.

Pricing Strategy

Subscription pricing at P2000 for a box/bag.

Economic Questions

What to produce? Freshly fruits and vegetables.

How to produce? Using online delivery platform.

How much to produce? Initial production of 200 boxes/bags per week.

For whom to produce? Business, homes, and individuals.

MARKETING AND SALES PLAN

Marketing Strategies

Social media ads on Facebook, like reels, posts, stories.

Discount for huge orders.

Recommend on others.

Sales Strategy

An easy to use app and delivered directly delivery to customer.


Online store.

Customer Retention

Loyalty programs offering discounts for long-term customers/subscriber.

OPERATIONS PLAN

Location

Warehouse space in city.

Supplies and Equipment

Delivery Vehicles (motorcycle, grab)

Refrigerator, packing materials.

Process

Partner with farmers for produce.

Sort, pack, and label produce at the warehouse.

Deliver Boxes/bags to customers.

Management Team

Founder and CEO. Julianna Crysiah Vargas.

Production Manager. Anica Zuriaga.

Marketing Specialist. Xiadrick Jeruta.

FINANCIAL PLAN

Startup Costs

P2,000,000 ( App development, warehouse, and delivery vehicle).


Revenue Streams

Subscription fees.

Budget

Monthly expenses. P50,000 (Salaries, utilities, rent)

Expected monthly income

P166,666.70

Profit Goals

Break-even by the 1 year and achieve P2,000,000.04 per year.

RISK ANALYSIS

Potential Risks

Seasonal availability of organic produce.

Competitors from established grocery.

Solutions

Build a good relationships with farmers and suppliers.

Customizable options to differentiate from competitors.

SOCIAL RESPONSIBILITY

Community Impact

Partner with local farmers to support their livelihood.

Environmental Impact

Use biodegradable packaging.


APPENDIX

Photos of sample bags.

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