LEENA ALTHUNAYYAN

Senior Marketing Executive

E 0566628817  [email protected] q Leena-althunayyan/  Riyadh

SUMMARY
Senior Marketing Executive driving brand visibility and customer engagement through innovative marketing and communication strategies. Expertise
includes digital and traditional marketing, SEO, public relations, and campaign management. Proven success in achieving significant results (70%
website traffic increase, 30% social media engagement boost). Certified in digital marketing, project management, and media monitoring. Strong team
leadership and stakeholder management skills.

EXPERIENCE
02/2024 - Present Senior Marketing Executive
Maximus Gulf
• Designed and implemented comprehensive communication and marketing strategies, ensuring alignment with
organizational goals, enhancing brand visibility, and driving customer engagement across digital and traditional
platforms.
• Managed content creation and delivery, including newsletters, speeches, presentations, websites, and social media
channels, ensuring clear and engaging messaging for internal and external audiences.
• Conducted market research and analyzed communication and campaign metrics to identify trends, evaluate
performance, and provide actionable insights for strategic improvements.
• Built and maintained strong relationships with stakeholders, including clients, partners, community members, agencies,
and vendors, to enhance collaboration, ensure seamless project delivery, and support organizational objectives.
• Planned and executed marketing campaigns, internal communication programs, high-profile events, and product
launches, fostering employee engagement, boosting brand awareness, and promoting a positive organizational culture.
• Supervised and mentored team members, managed budgets, and directed digital marketing initiatives such as SEO, PPC,
and email marketing, ensuring efficient resource allocation, optimized online presence, and achievement of financial
targets.
09/2022 - 04/2024 Senior marketing Specialist
• Designed and implemented targeted marketing campaigns to drive brand awareness, customer acquisition, and
retention.
• Conducted in-depth market research to identify emerging trends and competitive opportunities, informing strategy
development.
• Managed digital marketing channels, including social media, email marketing, and content marketing, to achieve
measurable goals.
• Created and optimized marketing materials such as brochures, presentations, and online content in alignment with
brand guidelines.
• Analyzed key performance metrics (KPIs) for campaigns, providing actionable insights to improve effectiveness
campaigns

01/2023 - 08/2023 Content creator

Reshat
• P
⁠ roduced high-quality, engaging content for various platforms, including websites, blogs, social media, and email
campaigns.
• Developed and executed content strategies to align with brand identity and marketing objectives.
• Wrote, edited, and proofread articles, posts, and other written materials to ensure clarity, accuracy, and adherence to
tone.
• Conducted research to create content that resonates with target audiences and aligns with industry trends.
• Collaborated with marketing, design, and product teams to ensure content supports business goals.
• Analyzed content performance metrics and adjusted strategies for optimization.
• Managed content calendars to ensure timely delivery of campaigns and initiatives.

09/2021 - 07/2022 Digital Marketing supervisor

Marketing Home Group
• Supervised and led a team of digital marketing specialists to execute comprehensive online marketing campaigns.
• Developed and implemented strategies across various digital channels, including SEO, SEM, email marketing, social
media, and display advertising.
• Analyzed and optimized campaign performance using tools like Google Analytics, Google Ads, and social media insights.
• Managed content creation for blogs, websites, and social media platforms, ensuring alignment with brand guidelines
and marketing goals.
• Conducted market research and competitor analysis to inform strategy and identify growth opportunities.
• Created and maintained project timelines, ensuring deadlines and objectives were met efficiently.
• Collaborated with cross-functional teams, including creative, sales, and IT, to deliver integrated marketing initiatives.
• Monitored and allocated digital marketing budgets, optimizing spending for maximum ROI.

03/2018 - 08/2021 Public Relations and E-Marketing Specialist

TRANS Studio
• Develop and implement strategic marketing plans.
• Increased client satisfaction by {30%} by maintaining consistent communication with {50} clients.
• Optimize work environment tools and internal communication channels.
EXPERIENCE
10/2017 - 03/2018 Cooperating member
The Ministry of Media and Culture
• Increased engagement by {35%} by strategically managing {3} social media platforms.
• Enhanced website engagement by 20% through strategic content writing efforts.

02/2017 - 04/2017 Graduate Trainee

King Fahd Medical City
• Managing social media accounts
• Communicating with the media, including press and television
• Organizing field visits to companies and schools
• Receiving delegations and organizing visits
• Organizing internal seminars and lectures and social activities for employees

KEY ACHIEVEMENTS
7 Digital Growth and Media Outreach Milestones b Performance Optimization and Digital Growth Highlights
- Increased website traffic by 70% through strategic SEO and - Boosted website traffic by 85% through improved SEO and
content initiatives. targeted digital campaigns.
- Achieved a 30% growth in social media followers and - Reduced ad spend by 25% while maintaining campaign
engagement within six months. effectiveness.
- Doubled media coverage through strategic outreach and
relationship building.

n Content Strategy and Social Media Growth

- Created a video series as part of our client's content strategy that
generated a 70% growth in social media engagement within one
month.
- Developed a comprehensive content strategy that enhanced
brand visibility on social media, achieving a 65% growth in
audience reach.

LANGUAGES
Arabic English
Native Proficient

SKILLS
Brand Management Content Writing Media Monitoring Project Control Marketing Strategy Event Planning

Research Strategy Team Leadership Analytical Skills Social Media Management Microsoft Office PMP

EDUCATION
09/2019 - 03/2022 Master's degree in Mass Communication
King Saud University
GPA 4.97 / 5

09/2014 - 05/2017 Bachelor's degree Public Relations

King Saud University
GPA 4.71 / 5

TRAINING / COURSES
PMP Corporate Communication Certification Level: Media Monitoring
PM tricks Ealameuon.org Meltwater

Fundamentals of digital marketing The preparation and qualification of a The Strategic Department of Public
Google Digital Garage digital marketing specialist Relations and Information in a
Riyadh Chamber. Changing World
King Khalid University

The Role of Public Relations in Crisis Planning and managing digital The Infographic
Management information campaigns Prince Ahmed bin Salman Applied Media
King Khalid University Prince Ahmed bin Salman Applied Media Academy
Academy

Media Content Industry Creation The Department of Events and New media skills
Subol Training center's Conferences Third Millennium Training Center
The Knowledge Leaders Training Centre