K.B.P.I.M.S.R.

SATARA BBAPROJECT

A
PROJECT REPORT ON
“A STUDY ON LOGISTICS & SUPPLY CHAIN IN INTERNATIONAL
BUSINESS WITH REFERENCE TO CORE DE INDUSTRIES”
SUBMITTED TO,
“SHIVAJI UNIVERSITY
KOLHAPUR”
IN PARTIAL FULFILLMENT OF
THE DEGREE OF
BACHELOR OF BUSINESS
ADMINISTRATION
SUBMITTED BY,
Mr. ABHISHEK RAJU DABI
UNDER THE GUIDANCE OF,
MRS. PRIYANKA SHINDE
THROUGH
THE DIRECTOR,
RAYAT SHIKSHAN SANSTHA
KARMVEER BHAURAO PATIL
INSTITUTE OF
MANAGEMENT STUDIES AND
RESEARCH,
VARYE, SATARA.
ACADEMIC YEAR
2024-25

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DECLARATION

TO.
The Director ,
Karmaveer Bhaurao Patil Institute of Management Studies and Research,
Satara Respected Sir,

I undersigned hereby declare that project report titled “A STUDY ON

LOGISTICS & SUPPLY CHAIN IN INTERNATIONAL BUSINESS
WITH REFERENCE TO CORE DE INDUSTRIES” under the guidance of
Mrs. Priyanka Shinde and submitted to Shivaji University. Kolhapur, for the
partial fulfilment of the requirement of the award of the degree of Bachelor Of
Business Administration (BBA), written and submitted by me under the
guidance of Mrs. Priyanka Shinde is my original work. The empirical findings
in this project are based on the data collected by myself while preparing the
project report . I have not copied from any report. I understand that any copying
is liable in the way the University authorities deem fit.

Place: Satara Signature of Student Date

Mr. Abhishek Raju Dabi

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GUIDE CERTIFICATE

This is to certify that the project report entitled, “A STUDY ON

LOGISTICS & SUPPLY CHAIN IN INTERNATIONAL BUSINESS
WITH REFERENCE TO CORE DE INDUSTRIES” which is being
submitted here with for the degree of Bachelor of Business Administration
(BBA) of Shivaji University, Kolhapur is the result of original project work
completed by MR. ABHISHEK RAJU DABI, under the work embodied in this
report has not formed earlier the basis for the award of any degree or similar
title of this or any other University or examining body.

Place: Satara Mrs. Priyanka Shinde

Date Research Guide

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DIRECTOR’S RECOMMENDATION

To,
The Director,
Board of examination and evaluation,
Shivaji University, Kolhapur

Subject: BBA Project Report for the academic year 2024-25.

Respected Sir,
I am hereby recommending the project entitled, “A STUDY ON LOGISTICS
& SUPPLY CHAIN IN INTERNATIONAL BUSINESS WITH
REFERENCE TO CORE DE INDUSTRIES” Submitted by MR.
ABHISHEK RAJU DABI Under the guidance of Bachelor of Business
Administration (BBA) of Shivaji University Kolhapur for the Academic Year
2024-25.

Thanking you,

Place: Satara Dr. B.S. Sawant

Date: Director

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ACKNOWLEDGEMENT

The gratification and joy that accompanies the successful completion of

any task would be incomplete without the humble deep-felt expression of
gratitude of the people who made it possible, because success is a bridge
between hard work and above all encouraging guidance and support. I would
like to extend my heartiest thanks to Dr. B.S.Sawant , Director , Karmaveer
Bhaurao Patil Institute Of Management Studies And Research , Satara. Who
gave an opportunity to work under them on “A STUDY ON LOGISTICS &
SUPPLY CHAIN IN INTERNATIONAL BUSINESS WITH REFERENCE
TO CORE DE INDUSTRIES” would like to convey my sincere thanks to
Mrs. Priyanka Shinde my Internal project guide, the constant source of
motivation and inspiration for me who guided and helped in bringing the best
out of me .

Place: Satara Signature of Student

Date: MR. ABHISHEK RAJU DABI

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INDEX
CHAPTER NO. TITLE PAGE NO.

CHAPTER .1 INTRODUCTION TO THE STUDY: 10-15

1.1 Introduction
1.2 Research Problem
1.3 Statement Of Research
1.4 Objective of Study
1.5 Scope Of Study
1.6 Importance Of Study
1.7 Research Methodology
1.8 Review Of Literature
1.9 Chapter Scheme

CHAPTER .2 THE ORETICAL BACKGROUND: 16-26

2.1 Introduction
2.2 Challenges Of Study
2.3 Advantage - Disadvantage
2.4 Scope
2.5 Function
2.6 Importance Of Basic

CHAPTER .3 INTRODUCTION TO ORGANIZATION: 27-40

3.1 Introduction
3.2 Brief History of an Organization and Present
Position
3.3 Organization Structure
3.4 Products
3.5 Milestones achieved by company, awards.

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Certifications etc.
3.6 Human Resource Scenario of Organization
3.7 Operations Management of Organization
3.8 Marketing Scenario of Organization

CHAPTER .4 DATA ANALYSIS & INTERPRETATION:

4.1 Introduction 41-53

4.2 Data Analysis and Interpretation

CHAPTER .5 FINDINGS & SUGGESTIONS 54-57

5.1 Findings
5.2 Suggestions
5.3 Conclusion
Annexure
Bibliography

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LIST OF TABLES

Sr.no Particulars Page.no

1. Classification of respondents as per 43
their departments.
2. 44
Classification of respondents as per their
experience.
3. Classification of respondent as per 45
their region where business operates.
4. 46
Classification of respondent as per their
geographical challenge in logistics.
5. 47
Classification of respondent as per their
primary transportation mode in business.
6. 48
Classification of respondent as per their
logistic infrastructure in geographical area.
7. 49
Classification of respondent as per their
biggest bottleneck in logistics
infrastructure.
8. 50
Classification of respondent as per their
challenge in common supply chain.
9. 51
Classification of respondent as per their
company use technology to track and
optimize logistics.
10. 52
Classification of respondent as per their
business use technological tools in logistics.

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LIST OF GRAPHS

Sr.no Particulars Page.no

1. Classification of respondents as per 43
their departments.
2. 44
Classification of respondents as per their
experience.
3. Classification of respondent as per 45
their region where business operates.
4. 46
Classification of respondent as per their
geographical challenge in logistics.
5. 47
Classification of respondent as per their
primary transportation mode in business.
6. 48
Classification of respondent as per their
logistic infrastructure in geographical area.
7. 49
Classification of respondent as per their
biggest bottleneck in logistics
infrastructure.
8. 50
Classification of respondent as per their
challenge in common supply chain.
9. 51
Classification of respondent as per their
company use technology to track and
optimize logistics.
10. 52
Classification of respondent as per their
business use technological tools in logistics.

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CHAPTER 1

INTRODUCTION TO THE STUDY

1.1 Introduction

1.2 Research Problem

1.3 Statement Of Problem

1.4 Objective Of Study

1.5 Scope Of Study

1.6 Importance Of Study

1.7 Research Methodology

1.8 Review Of Literature

1.9 Chapter Scheme

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1 Introduction To the Study:

1.1 Introduction:

The import and export of products play a crucial role in the logistics and
supply chain functions of food and beverage production businesses. This sector
involves the production of a wide range of products, including processed foods,
beverages, snacks, and packaged goods, for both domestic and international
markets.

For a food and beverage producer, importing entails sourcing products, raw
materials, or specialized equipment from foreign markets. Manufacturers often
import to obtain unique ingredients or high-quality materials that may be scarce
or too expensive domestically. For instance, a beverage company might import
exotic fruits or premium coffee beans to create distinct flavors, or a food
manufacturer may import specific grains or oils essential for their recipes.
Importing helps expand product offerings and improves quality, ensuring that
manufacturers can meet production demands despite local or seasonal supply
shortages.

Exporting, on the other hand, refers to selling finished food and beverage
products to international markets. It enables businesses to extend their reach
globally, tap into new customer bases, and build a strong international brand
presence. With the growing global demand for diverse and innovative food and
beverage options, exporting is a key strategy for increasing market share and
profitability. However, food and beverage exports must comply with
international regulations, packaging standards, and cultural preferences to
succeed in foreign markets.

Successful food and beverage import and export operations depend on

efficiently navigating the complexities of global trade, including tariffs,
customs procedures, and quality standards. Companies that effectively manage
these challenges can strengthen their supply chains and expand their global
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presence, making them more competitive in the international marketplace.

1.2 Research Problem:

 Core De Industries faces significant challenges in the import and export

markets.

 Navigatingculturaldifferencespresentsadditionalchallengesinadaptingp
roducts to meet market expectations.

 Perishable goods require strict cold chain management to maintain

shelf life, further complicating logistics.

1.3 Statement Of Research:

A study on logistics & supply chain in international business with reference
Core De Industries.

1.4 Objectives of Study:

 To study the challenges faced by Core de industries by

improving quality control, regulatory compliance, and logistics
efficiency.
 To emphasizes managing cultural differences, perishable goods,
and leveraging market research for growth.
 To understand customer satisfaction, risk management, and strong
supplier relationships are key to building competitiveness.

1.5 Scope Of Study:

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A. Geographically Scope:

The Study is Limited for Export Purpose Only (North America, Europe).

B. Conceptual Scope:

The study conceptually relates to the issues and difficulties that import and
export in Core De Industries, Satara.

C. Analytical Scope:

The researcher will analyze the data with simple random sampling method.

D. Strategic Recommendation:

Recommendations are developed to improve operations, diversify

products, and navigate competitive markets.

1.6 Importance Of Study:

1. Enhancing Operational Efficiency: Efficient logistics and supply chain

management minimize delays, optimize resource use, and reduce waste, enabling
Core De Industries to streamline processes, improve production cycles, and
maintain consistency in global operations.
2. Reducing Costs: By identifying cost-effective shipping methods, inventory
management practices, and route optimization, Core De Industries can
significantly lower transportation and operational expenses, improving
profitability in international markets.
3. Meeting Global Customer Expectations: Timely deliveries and consistent
product quality build trust and satisfaction among international customers,
helping Core De Industries maintain strong customer relationships and improve
market reputation.
4. Enhancing Competitiveness in International Markets: Optimized supply chain
strategies help Core De Industries offer competitive pricing, faster delivery, and
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superior service, positioning them as a preferred choice in the global market.

1.7 Research Methodology:

1.7.1 Data Source: Date has been analyzed with the help of statistical tools such as
table, bar graph and charts.

A) PRIMARY DATA: Primary data is collected through questionnaire and

interview sessions.

1.7.2 Sampling:

A) SAMPLING UNIT: Sample units are company employees (internal

source), and Parties. (external source) in specific countries.

B) SAMPLE SIZE :14 employees and27 parties are the sample size of the
research.

C) SAMPLING TECHNIQUE: Simple random sampling has been used to

select samples.

1.8 Review of Literature:

1) Mr. Rishi Sanjay Korde (CEO)

Contribution - Aims to expand the company's reach to international markets,

aligning with long-term growth plans. Evaluates the project's potential to increase
revenue streams and establish brand presence globally.

2) Dr. B. S. Korde (Director)

Contribution - Emphasizes cost-benefit analysis to ensure profitability in export

operations. Reviews funding and resources required for licensing, packaging, and
logistics.

3) Mr. Yash Mishra (Export Party)

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Contribution - Recommends strategies for reducing costs in shipping and

warehousing. Advises on identifying target markets with minimal trade barriers and
high demand for food processing products.

4) Jeong Dang (Export Expert)

Contribution - Provides data on international demand for specific processed food

products from India. Recommends leveraging free trade agreements (FTAs) to
minimize duties.

1.9 Chapter Scheme:

 Chapter 1: Introduction to the Study

This chapter provides an overview of the research, including the introduction to import.
and export, the research problem, objectives, scope of the study, and the
methodology adopted for the research.

 Chapter 2:Theoretical Background

This chapter explores the theoretical aspects of the study, covering the basic
concepts and challenges of import and export, the importance of the study, and its
scope.

 Chapter 3 : Introduction to the Organization / Industry

This chapter gives a detailed insight into Core De Industries, including its
history, Organizational structure, product portfolio, achievements,
certifications, and an analysis of its human resource, operations, and
marketing management scenarios.

 Chapter 4 : Data Analysis and Interpretation

This chapter presents a comprehensive analysis of the data collected during the
study, interpreting the results to identify key trends, challenges, and opportunities
related to the organization's import and export operations.

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 Chapter 5 : Findings and Suggestions

This chapter summarizes the findings from the data analysis and offers practical
suggestions to address challenges and improve import and export activities.

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CHAPTER 2

THEORETICAL BACKGROUND

2.1 Introduction

2.2 Challenges of Study

2.3 Advantages – Disadvantages

2.4 Scope

2.5 Function

2.6 Importance of Basics

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2. Theoretical Background

2.1 Introduction:

• Basic Concept
Import and export are vital components of international business, facilitating the
movement of goods across global borders. Importing involves purchasing goods or
services from foreign countries for domestic use, while exporting refers to selling
domestically produced commodities in international markets. In the food and
beverage industry, these activities are crucial to expanding market reach and ensuring
a steady supply of raw materials and ingredients. Several factors, including consumer
demand, food safety regulations, and logistical challenges, impact the import-export
operations in this sector.

• Meaning
Import and export are fundamental to Core De Industries' strategy of expanding its
market presence beyond domestic borders, targeting global consumer markets. This
includes not only the sale of finished food and beverage products but also the
procurement of essential raw materials and ingredients necessary for production.
Factors such as logistical constraints, regulatory compliance, economic conditions,
and cultural nuances all play a significant role in shaping the import and export
landscape for the company.

2.2 Definitions:
Import: The act of bringing goods or services into a country from abroad for local
consumption or use. In the context of Core De Industries, importing involves
acquiring raw materials, ingredients, or specialized equipment from international
markets that are not available or are more expensive domestically.

 Export: The process of sending goods or services from one country to another for
sale. For Core De Industries, exporting involves selling processed food and beverage
products to global markets, with the goal of meeting the growing international

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demand and expanding the company's reach.

International Trade: The exchange of goods and services between countries, which
can involve imports and exports. It allows countries to access products that may not
be available domestically and enables producers to reach a larger consumer base

 Food Safety Standards: Regulations and guidelines that govern the

production, processing, and distribution of food products to ensure they are
safe for consumption. These standards are critical in the import and export of
food items, as they vary by country and region.

 Logistics: The management of the flow of goods, services, and

information from the point of origin to the point of consumption. In
the food industry, effective logistics are essential for maintaining the
quality of perishable goods during
transportation.

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2.2 Challenges of the Study:

1. Quality Control and Safety:

Ensure imported and exported

products adhere to food safety requirements
and are free of contaminants. Guaranteeing
consistent quality and safety of food
products is critical. Any breaches can result
in recalls, legal liabilities, and brand
reputational damage.

2. Food Safety Standards:

Compliance with food safety standards, including HACCP and ISO 22000, is crucial for
preventing contamination and ensuring food product safety. Compliance with various
food safety rules in different nations can be difficult. Cor de Industries must ensure that
its goods meet local and international safety requirements in order to avoid penalties and
enter new markets.

3. Traceability:
Tracking the origin and route of food products
across the supply chain is crucial for..."
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Would you like to finish it
maintaining food safety and managing
recalls. Implementing good traceability
systems can be resource-intensive.

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4. Cultural Differences:

Understanding and responding to diverse consumer preferences and cultural norms is crucial
for effective market penetration. Core de Industries must customize its marketing and product
offerings to different markets.

5. Regulatory Compliance:

Navigating the legal

requirements for import and export
can be difficult, especially when
Dealing with varying legislation
across nations. Noncompliance
may result in delays, fines, or the
inability to enter markets.
Complying with complex
regulations and standards from
many nations, such as
import/export procedures, labeling
requirements, and food safety
restrictions.

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6. Logistics and Transportation:

Transporting goods across borders is a complex process. Providing timely

delivery while maintaining product quality, particularly for perishables, is a
significant challenge. Efficient logistics and transportation systems are required to
ensure the timely delivery of products, particularly perishable goods.

7. Customs Delays:
Addressing delays and issues related to customs
procedures, inspections, and documentation is
crucial. Delays at customs can interrupt supply
networks, increase expenses, and lead to the
spoilage of perishable goods.

8. Supply Chain Disruptions:

Managing supply chain disruptions, including transportation delays, port congestion,
and natural calamities. Political instability, natural disasters, and pandemics can all
disrupt supply systems. This impacts raw material availability and product delivery
time.

9. Transportation Delays:

Addressing shipping delays caused by a variety of issues such as logistical

challenges, meteorological conditions, or political instability. Transportation delays
can be caused by a variety of circumstances, such as traffic, weather, or logistical
inefficiencies. These delays can result in higher costs and lower client satisfaction.

10. Logistics Challenges:

Ensure effective coordination and administration of logistics activities such as

transportation, warehousing, and distribution. Managing the logistics of moving goods
across international boundaries requires various stakeholders, rules, and transportation
techniques. Inefficiencies can raise operational expenses and cause service delays.

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2.3.1 Advantages of the Study:

1. Optimize Quality Control and Safety:

Implement robust quality control measures to ensure all products meet safety
standards and regulatory requirements. This objective aims to reduce product recalls
and safeguard consumer health. Additionally, adherence to international food safety
regulations is crucial to minimizing the risk of product contamination during global
shipments.

2. Navigate Cultural Differences:

Develop strategies to understand and adapt to cultural differences in target markets.
This involves customizing marketing approaches and product offerings to resonate
with local consumers while considering the logistical challenges of international
business operations.

3. Mitigate Currency Fluctuations:

Implement financial strategies to manage the risks associated with currency exchange
rate fluctuations. Techniques such as hedging can stabilize costs in international
transactions, ensuring that currency fluctuations do not negatively impact
profitability.

4. Manage Perishable Goods Effectively:

Adopt best practices for the handling and transportation of perishable goods to
minimize waste and guarantee freshness. Maintaining proper storage conditions and
managing shelf life are crucial for the timely delivery of fresh products to
international markets.

5. Risk Management:
Develop strategies for identifying, assessing, and mitigating risks associated with
international trade. This includes addressing challenges such as supply chain
disruptions, regulatory changes, and market volatility, which are particularly pertinent

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to global logistics and supply chain operations.

6. Expand Global Market Access: Understanding import-export processes allows
businesses to tap into new markets, diversify their customer base, and reduce
dependency on domestic demand. This diversification can lead to increased revenue
and long-term growth opportunities.
7. Enhance Competitive Advantage: A deep knowledge of international trade
regulations, logistics, and market trends enables businesses to streamline operations,
reduce costs, and offer competitive pricing, positioning them as leaders in global
markets.

2.3.2 Disadvantages of the Study:

1 High Regulatory Compliance Costs: Navigating complex international trade laws

and customs regulations can be expensive and time-consuming, especially for smaller
businesses.

2 Political Instability: Changes in government policies, trade restrictions, or

geopolitical tensions can disrupt international trade and create uncertainty.

3 Risk of Currency Volatility: Fluctuations in exchange rates can negatively impact

profitability, making financial forecasting challenging.

4 Transportation and Logistics Challenges: Managing global supply chains can be

complicated due to delays, high shipping costs, and risks like damage or theft during
transit.

5 Quality Control Issues :Ensuring consistent product quality across borders can be
challenging due to varying supplier standards or production practices.

6 Intellectual Property (IP) Risks :Operating in foreign markets may expose

businesses to IP theft or difficulty in enforcing patents and trademarks.

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2.4 Scope of Study:

1. Analysis of Current Logistics and Supply Chain Operations:

The study focuses on identifying inefficiencies and optimizing operations to reduce
costs and enhance effectiveness, which is at the heart of logistics challenges.

2. Impact of Cultural Differences and Market Dynamics:

Understanding how cultural differences influence consumer behavior and logistics
strategies will add depth to your analysis.

3. Regulatory Compliance and Trade Policies:

Addressing compliance with international regulations is crucial for ensuring smooth
import/export processes, especially in the food industry.

4. Risk Management in Global Trade:

Evaluating risks like supply chain disruptions, currency fluctuations, and geopolitical
issues ensures your project is future-focused and solution-driven.

5. Financial Analysis of Import and Export Activities:

Examine the financial outcomes of the company's international trade operations,
including profitability, cost management, and the impact of currency exchange rates on
financial performance.

6. Actionable Recommendations:
Tying all findings together with practical, implementable suggestions strengthens
your project and provides real value to Core De Industries.

7. Product Range Evaluation:

Assess the performance of Core De Industries' food and beverage products in
international markets. Identify opportunities for diversification or improvement to
cater to changing consumer demands.

8. Competitive Landscape Analysis:

Investigate the global competitive environment to understand Core De Industries'
position relative to competitors. Highlight challenges posed by domestic and
international players and suggest strategic responses.
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9. Technological Integration in Logistics and Supply Chains:

Highlighting the role of technology in improving efficiency, tracking, and
competitiveness ensures your project aligns with current industry trends.

2.5 Function:

1. Evaluate Supply Chain Efficiency: The study analyzes performance of Core De

Industries' supply chain, identifying bottlenecks and areas for optimization.

2. Ensure Regulatory Compliance: Assess the company's adherence to domestic and

international food safety and trade regulations.

3. Improve Risk Management Framework: Identify vulnerabilities in the global

supply chain and develop strategies to mitigate risks like disruptions and geopolitical
challenges.

4. Enhance Product Quality and Safety Standards: Examine existing quality

control processes to ensure consistent safety and compliance in international markets.

5. Adapt to Market Dynamics and Cultural Differences: Provide strategies to align

product offerings and marketing with diverse consumer preferences in target regions.

6. Develop Strong Supplier Partnerships: Build and maintain robust relationships

with suppliers to ensure quality, reliability, and cost-effectiveness in the global supply
chain.

2.6 Importance of Basic:

1. Improved Efficiency and Profitability:

By assessing and optimizing import and export operations, Korde Industries may
streamline processes, cut costs, and boost overall profitability, resulting in greater
operational efficiency.

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2. Enhanced Product Quality and Safety:

The study identifies strategies to improve product quality and safety measures, assuring
conformity with international standards and fostering trust among worldwide consumers.

3. Mitigated Risks:

Understanding and resolving the risks of international trade, such as supply chain disruptions
and currency fluctuations, allows Korde Industries to reduce potential losses and operate
more efficiently in global markets.

4. Strategic Decision-Making:
The study provides insights that enable educated decision-making, allowing the company to
strategically expand into new areas or alter its product offerings in response to market
demand.

5. Brand Reputation:
Maintaining high standards for product quality, safety, and sustainability improves Core De
Industries' brand reputation both locally and globally, fostering consumer trust and loyalty.

6. Stakeholder Engagement:
The study's findings will help improve communication and collaboration with important
stakeholders, such as suppliers, customers, and regulatory agencies, resulting in stronger
partnerships.

7. Improving Supplier Relationships:

Better communication and coordination with suppliers can lead to more reliable supply
chains and better pricing, resulting in increased overall business efficiency.

8. Knowledge Sharing and Capacity Building:

The study promotes the diffusion of knowledge across departments, hence improving
employees' skills and capacities and leading to continual improvement and innovation.

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CHAPTER 3
INTRODUCTION TO ORGANIZATION

3.1 Introduction
3.2 Brief History of Organization and Present Position
3.3 Organization Structure
3.4 Products
3.5 Milestones Achieved by Company, Awards, etc.
3.6 Human Resource Scenario of Organization
3.7 Operation Management of Organization
3.8 Marketing Scenario of Organization

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3.Introduction:

Core De Industries, established in 2018, is a prominent food and beverage

manufacturing company located in Satara, Maharashtra. The company
specializes in producing nutritious food and beverage products, including oat
beverages, soya-based beverages, cereal-based beverages, nutritious bars,
cookies, and high-protein products. With a strong focus on
Research hand development, Core De Industries leverages state of the art
machinery and adheres to high standards of hygiene and food safety. The
company is committed to
Innovation and sustain ability, offering services in new product development and
private label contract manufacturing 1.Situated in the scenic and historic city of
Satara, Core De Industries is dedicated to enhancing the quality and safety of its
products while maintaining a
Competitive edge in the market.

 Product Range

 Oat Beverages: These are nutritious drinks made from oats,

catering to health- conscious consumers looking for dairy
alternatives.
 Soya-Based Beverages: Rich in protein, these beverages are popular
among those seeking plant-based nutrition.
 Cereal-Based Beverages: These drinks combine various s cereals to off
era whole some and nutritious option.
 Nutritious Bars: Packed withes essential nutrients, these bars are
perfect for on -the-go snacking.
 Cookies: Made with high-quality ingredients , these cookies are both
delicious and nutritious.
 High-Protein Products :These products are designed to meet the
dietary needs of athletes and fitness enthusiasts.

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 Innovation and R&D

Core De Industries places a strong emphasis on research and development. The

company continuously innovates to create new products that meet the
evolving needs of consumers. Their R&D team works on developing recipes
that are not only tasty but also packed with nutritional benefits.

 Quality and Safety

The company adheres to stringent quality control measures to ensure the safety
and quality of its products. They follow international standards and best
practices in food safety,
Which help sin maintaining consumer trust and satisfaction.

 Sustainability

Core De Industries is committed to sustainable practices. They focus on eco-

friendly production methods and sourcing ingredients responsibly. This
commitment to
Sustainability helps intreducing their environmental foot print and promoting heal
their planet.

 Services

 New Product Development: They offer services to develop new food

and beverage products tailored to specific market needs.
 Private Label Contract Manufacturing: Core De Industries provides
an manufacturing services for other brands, helping them bring their
products to market efficiently.
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 Location and Facilities

Located in Satara, Maharashtra, Core De Industries benefits from the regions rich

Agricultural resources. Their state-of-the-art manufacturing facilities are

equipped with modern machinery that ensures high production standards.

 Market Presence

Core De Industries has a strong market presence ,both domestically and internationally. Their
products are well-received for their quality and nutritional value, making them a preferred
choice among consumers

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3.1 Brief History of an Organization and Present Position:

Core De Industries, a pioneering food and beverage company, stands at the forefront of
innovation in the culinary industry. With an unwavering commitment to creating
land exceptional food experiences. Core De Industries has established itself as a
leader in
Delivering cutting-edge products, Their relentless pursuit of research and development

(R&D)has enabled them to explore various areas, revolutionize the industry, and
cater to evolving consumer preferences .This write-up highlights the key
R&D domains that drive Core De Industries' innovation engine.

Core De Industries is deeply committed to sustainability and strives to minimize

its environmental footprint. Through its R&D efforts, the company focuses on
sustainable sourcing of ingredients, exploring alternative agricultural
practices, and reducing waste throughout the production process. This entails
researching new farming techniques,
Developing eco-friendly packaging solutions, and adopting innovative methods
to promote resource efficiency and conservation. Nutritional Enhancement:
Understanding the growing demand for healthier food options, Core De
Industries invests heavily in R&D to enhance the nutritional profile of its
products.

Their researchers work on developing innovative formulation sand processing

techniques that retain essential nutrients while reducing harmful additives. By
leveraging advanced
technologies and scientific expertise, the company aims to create products that
cater to diverse dietary needs, without compromising taste or quality.
Culinary Innovation and
Taste Profiling: At the heart of Core De Industries' success lies its dedication to
culinary innovation and taste.

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Through extensive R&D in flavor pro filing and sensory analysis ,the company

Continuously pushes the boundaries of taste and texture. By employing state-

of-the-art techniques such as molecular gastronomy and culinary
engineering, they craft unique, delightful, and memorable food
experiences that captivate consumers' palates

Redefine traditional culinary boundaries. Functional Foods and Health-Boosting

Ingredients: Recognizing the growing interest in functional foods, Core De

Industries invests in R&D to identify and incorporate health-boosting
ingredients into its product offerings. Their scientists and nutritionists explore
the potential of bioactive compounds, super foods, and natural extracts to
develop functional food products that promote
wellness, address specific health concerns, and support an active lifestyle.
Alternative Proteins and Plant-Based Innovation With their sing popularity
of plant-based diets and the quest for sustainable protein sources, Core De
Industries devotes significant R&D
efforts to the development of alternative proteins. By exploring cutting-edge
technologies such as cellular agriculture and plant-based ingredient
innovation, the company aims to create delicious and nutritious plant-based
alternatives that appeal to both vegans and
flexitarians ,there by contributing to a more sustainable food ecosystem.

They have a Strong R&D background team equipped with the sound
knowledge of Food and Beverage, Pharmaceuticals, Chemistry,
Mechanical, Technical aspects. They have
state of art machinery for Food and Beverage manufacturing which are
developed with indigenous 'Make in India 'initiative vision. Automation at
the core with proper hygiene and food safety in principle. They believe in
studying the catering the specific products to specific person as of people.
Our market trend analysis wing analyses the potential product market with
right ingredients in mind and correct positioning.

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3.2 Organization Structure:

CHAIRMAN

ACCOUNTANT HR MANAGER PRODUCTION

RESEARCHAND
DEVELOPMENT

MARKETING

SALES

QUALITY
CONTROL

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3.3 Products:

Products Classify into 2 Categories 1.HEALTHY VIBE SMATTERS 2.OAT MAX

1. HEALTHYVIBESMATTERS

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2. OAT MAX

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3.4 MILE STONES Achieved by Company, Awards, Certificate etc.:

 Silicon India magazine 2023

 Organic magazine 2023

 Vegans' chemist 2023

 Business connect magazine 2023

 Care festival 2023

 Part of Satara Hill Half Marathon Refreshment Partner 2022 and 2023

 Biwa junior Goodi bag partner 2023.

 DY PATIL CULINARY CONCULAUV AWARDS 2024

 UTSAV PUNE 2024

 Part of SATARA HILL MARATHON Refreshment Partner 2024

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3.5 Human Resource Scenario of Organization:

In the dynamic land scape of Core Development Industries, human resources play a
pivotal role in steering the organization towards success. The seamless
integration of various
departments, each with its unique function, requires a strategic approach to work force

management. With a workforce of 21 employees distributed across production (6),

research and development(3) ,store(2) ,marketing(7) ,and digital
marketing(3) ,the HR department is tasked with ensuring a harmonious and
collaborative working environment. This involves identifying and nurturing
talent, fostering cross-functional communication, and implementing training
programs to enhance the skills of employees in diverse domains.

In response to the specialized needs of each department, the HR team in Core Development
Industries adopts a customized approach. For the production team, HR focuses on
optimizing workflow and ensuring that the workforce is equipped with the necessary
skills and resources. In research and development, the emphasis is on fostering
innovation through talent acquisition and targeted training initiatives. Efficient
inventory management is a priority for the store department, with HR overseeing
staffing and training to guarantee Smooth operations. In the marketing and digital
marketing spheres ,the HR department plays a crucial role in assembling creative and
dynamic teams, ensuring alignment with the company's branding strategies.

3.6Operations Management Scenario of Organization:

In the constantly shifting environment of Core Development Industries, operations

management serves as the organization's backbone, ensuring that all processes

function smoothly and in line with the company's strategic objectives. With 21
personnel spread across multiple departments—production (6), research and
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development (3), store (2), marketing(7),and digital marketing(3)—the

operations team is in charge of optimizing processes, allocating resources, and
assuring timely delivery of products and services.

Operations management focuses on ensuring that these departments work together

seamlessly to increase overall efficiency, production, and profitability.

Operations management prioritizes simplifying production lines, reducing

downtime, and ensuring that quality requirements are fulfilled at all stages of
the manufacturing process. During research and development, the primary
focus is on providing the necessary tools and resources to stimulate innovation
and ensure a continuous pipeline of new product development. To ensure that
stock levels are optimized and resources are used efficiently, the store
department employs strong inventory management systems and just-in-time
buying procedures.

Operations management in marketing and digital marketing ensures that creative

endeavors are in line with operational capabilities. This includes planning
campaigns, tracking performance data, and ensuring that teams have the
required resources to provide consistent outcomes. Operations management
improves the whole customer experience and ensures Core Development
Industries' competitiveness in the marketplace by encouraging
Collaboration between marketing, production and sales.

3.7Marketing Management Scenario for the Organization:

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In the ever-changing world of Core Development Industries, marketing management is

critical for increasing brand visibility, customer engagement, and income. With a staff
of 21 workers spread throughout manufacturing (6), research and development (3),
store (2), marketing (7), and digital marketing (3), the marketing team is critical in
developing and Implementing strategies that correspond with the company's aims and
market demand.

To satisfy the particular needs of each area, the marketing team takes as
specialized approach:

 Product Launches : Working with the manufacturing team to achieve timely

and successful launches.
 Market Feedback: Collecting and analyzing market
feedback to inform manufacturing changes and
improvement .

 Promotional Support: Creating promotional materials and

campaigns to accompany new product launches.

 Research and Development:

 Innovation Promotion: Highlighting R&D innovations through

targeted marketing campaigns to build excitement and interest.
 Market Research: Conducting market research to identify trends and
opportunities that guide R&D efforts.
 Collaborative Projects: Working closely with R&D to develop
marketing strategies for new products and technologies.

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 In-Store Promotions: Designing and implementing in-store promotions

to drive sales and enhance customer experience
 Inventory Marketing: Creating marketing strategies to manage
and promote inventory effectively.
 Customer Engagement: Developing initiatives to engage
customers and build loyalty through store interactions.

 Marketing and Digital Marketing:

 Campaign Development: Crafting comprehensive marketing

campaigns that leverage both traditional and digital channels.

 Brand Management: Ensuring consistent brand messaging and

positioning across all marketing efforts.
 Performance Analytics: Using data analytics to as sees campaign
effectiveness and optimize marketing strategy.
 Content Creation: Creating compelling content for social media,
blogs, and other digital channels in order to attract and keep clients.

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CHAPTER 4

DATA ANALYSIS AND INTERPRETATION

4.1 Introduction

4.2 Data Analysis and Interpretation

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4.1 Introduction

Analysis means the computation of certain indices or measures it include editing, coding,
classification and tabulation of collected data. This chapter highlights the data, which is
collected by conducting structured interview and detail discussion with the employee and
parties about performed man power planning I.e. primary data.

Data analysis refers to the systematic process of examining, organizing, and computing various
indices or measures to extract meaningful insights. It involves several key steps, including
editing, coding, classification, and tabulation of collected data to ensure accuracy and
relevance.

In this study, data has been gathered through structured interviews and detailed discussions
with employees and other parties. The collected data primarily consists of firsthand
information, making it a form of primary data.

This chapter focuses on analysing and interpreting the data obtained to understand the
effectiveness of manpower planning, identify trends, and derive key insights. By applying
appropriate analytical techniques, the findings will provide a comprehensive understanding of
workforce management and decision-making processes within the organization.

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4.2 Data Analysis and Interpretation

Table No 4.2.1 Classification of respondents as per their departments.

Sr. No Particulars Frequency Percentage
1. Distribution Manager 10 24.4%
2. Logistics Manager 14 34.1%
3. Supply Chain Executive 9 22%
4. Quality Control 8 19.5%
Total 41 100%
[Source: Primary Data]

Graph No 4.2.1 Classification of respondents as per their departments.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the distribution of roles within Core De Industries, based on
responses from 41 individuals. Logistics Managers represent the largest segment at 34.1%,
followed by Distribution Managers (24.4%) and Supply Chain Executives (22%). Quality
Control personnel comprise the smallest portion at 19.5%. This data provides a preliminary
understanding of the workforce composition within the company.

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Table No 4.2.2 Classification of respondents as per their experience.

Sr. No Particulars Frequency Percentage

1. Less Than 1 Year 16 39%
2. 1-3 Years 19 46.3%
3. 3-5 Years 5 12.2%
4. More Than 5 Years 1 2.4%
Total 41 100%
[Source: Primary Data]

Graph No 4.2.2 Classification of respondents as per their experience.

[Source: Primary Data]

Interpretation:
The pie chart reveals the tenure distribution of employees at Core De Industries, based on 41
responses. A significant portion, 46.3%, have been with the company for less than a year,
suggesting recent hiring activity. Those with 1-3 years of service make up 12.2%, while 39%
fall into the 3-5 years category. Finally, 12.2% have been associated with Core De Industries
for more than 5 years. This data provides insights into the company's employee retention and
hiring trends.

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Table No 4.2.3 Classification of respondent as per their region where business operates.
Sr. No Particulars Frequency Percentage
1. Asia 14 34.1%
2. Europe 20 48.8%
3. North America 7 17.1%
Total 41 100%

[Source: Primary Data]

Graph No 4.2.3 Classification of respondent as per their region where business operates.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the primary regions of business operation for Core De Industries,
based on 41 responses. Asia holds the largest share with 48.8% of businesses operating there.
North America follows at 34.1%, and Europe has the smallest share at 17.1%. This data
suggests a strong presence for Core De Industries in Asia, with a significant portion of their
business also concentrated in North America.

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Table No 4.2.4 Classification of respondent as per their geographical challenge in

logistics.
Sr. No Particulars Frequency Percentage
1. Lack Of Infrastructure 17 42.5%
2. Long Transit Times 13 30%
3. Limited Access to Ports 11 27.5%
Total 41 100%

[Source: Primary Data]

Graph No 4.2.4 Classification of respondent as per their geographical challenge in

logistics.

[Source: Primary Data]

Interpretation:
The pie chart reveals the most significant geographical challenges faced by businesses in
Core De Industries, based on 41 responses. Lack of infrastructure emerges as the leading
challenge, cited by 42.5% of respondents. Long transit times follow at 30%, while limited
access to ports is a concern for 27.5% of businesses. This data highlights the critical role
infrastructure plays in the region's logistics operations and the need to address challenges
related to connectivity and transportation times.

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Table No 4.2.5 Classification of respondent as per their primary transportation mode in

business.
Sr. No Particulars Frequency Percentage
1. Road 13 31.7%
2. Rail 12 29.3%
3. Sea 14 34.1%
4. Air 2 4.9%
Total 41 100%

[Source: Primary Data]

Graph No 4.2.5 Classification of respondent as per their primary transportation mode in

business.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the primary transportation modes used by businesses in Core De
Industries, based on 41 responses. Road transport is the most prevalent, utilized by 34.1% of
businesses. Sea and rail transportation follow closely, with 31.7% and 29.3% respectively.
Air transport is the least common, employed by only 4.9% of the businesses surveyed. This

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data suggests a reliance on traditional modes of transportation within the region, with road
and sea being the most prominent for moving goods.

Table No 4.2.6 Classification of respondent as per their logistic infrastructure in

geographical area.
Sr. No Particulars Frequency Percentage
1. Poor Road Conditions 8 19.5%
2. Limited Rail Connectivity 10 24.4%
3. Packed Ports 14 34.1%
4. Inefficient Warehousing 9 22%
Total 41 100%

[Source: Primary Data]

Graph No 4.2.6 Classification of respondent as per their logistic infrastructure in

geographical area.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the perceived availability of logistics infrastructure in the
geographical area of Core De Industries, based on 41 responses. A majority, 42.5%, rated
the infrastructure as "Average," indicating room for improvement. 27.5% considered it

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"Good," while 17.5% and 12.5% rated it as "Excellent" and "Poor," respectively. This data
suggests a mixed perception of the current logistics infrastructure, with a significant
portion of businesses believing it to be average or requiring further development.

Table No 4.2.7 Classification of respondent as per their biggest bottleneck in logistics

infrastructure.
Sr. No Particulars Frequency Percentage
1. Delay In Material Procurement 11 26.8%
2. Inventory Mismanagement 15 36.6%
3. High Transportation Costs 10 24.4%
4. Regulatory Issues 5 12.2%
Total 41 100%
[Source: Primary Data]

Graph No 4.2.7 Classification of respondent as per their biggest bottleneck in logistics

infrastructure.

[Source: Primary Data]

Interpretation:
The pie chart reveals the perceived biggest bottlenecks in logistics infrastructure in the area
of Core De Industries, based on 41 responses. Poor road conditions emerge as the most
significant challenge, cited by 34.1% of respondents. This is followed by packed ports
(24.4%), limited rail connectivity (19.5%), and inefficient warehousing (22%). These

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findings highlight the critical need to address infrastructure issues such as road maintenance,
port capacity, and rail connectivity to improve the overall efficiency and effectiveness of
logistics operations in the region.

Table No 4.2.8 Classification of respondent as per their challenge in common supply

chain.
Sr. No Particulars Frequency Percentage
1. Delay In Material Procurement 11 26.8%
2. Inventory Mismanagement 15 36.6%
3. High Transportation Costs 10 24.4%
4. Regulatory Issues 5 12.2%
Total 41 100%
[Source: Primary Data]

Graph No 4.2.8 Classification of respondent as per their challenge in common supply

chain.

[Source: Primary Data]

Interpretation:
The pie chart reveals the most common supply chain challenges faced by businesses in Core
De Industries, based on 41 responses. Inventory mismanagement emerges as the leading
challenge, cited by 36.6% of respondents. This is followed by delays in material procurement

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(26.8%), high transportation costs (24.4%), and regulatory issues (12.2%). These findings
highlight the critical need for businesses to address inventory management strategies,
streamline procurement processes, mitigate transportation costs, and navigate regulatory
complexities to improve supply chain resilience and efficiency.

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Table No 4.2.9 Classification of respondent as per their company use technology to track
and optimize logistics.

Sr. No Particulars Frequency Percentage

1. Yes, extensively 17 42.5%
2. Yes, But Not Extensively 15 40%
3. No 9 17.5%
Total 41 100%
[Source: Primary Data]

Graph No 4.2.9 Classification of respondent as per their company use technology to track
and optimize logistics.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the extent to which companies in Core De Industries use technology
to track and optimize logistics, based on 41 responses. A significant majority, 42.5%, utilize
technology extensively for this purpose, indicating a strong adoption of digital tools. Another
40% use technology to some degree, but not extensively. Only 17.5% of businesses do not
use technology for tracking and optimizing logistics. This data suggests a growing trend
towards technology-driven logistics solutions within the region, with a majority of companies
recognizing its value for improving efficiency and effectiveness.

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Table No 4.2.10 Classification of respondent as per their business use technological tools
in logistics.
Sr. No Particulars Frequency Percentage
1. GPS Tracking 7 17.5%
2. Warehouse Management 13 32.5%
Systems (WMS)
3. Transport Management 21 50%
Systems (TMS)
Total 41 100%
[Source: Primary Data]

Graph No 4.2.10 Classification of respondent as per their business use technological tools
in logistics.

[Source: Primary Data]

Interpretation:
The pie chart illustrates the specific technological tools used in logistics by businesses in
Core De Industries, based on 41 responses. GPS tracking is the most widely used tool,
adopted by 50% of businesses. Warehouse Management Systems (WMS) are utilized by
32.5% of respondents, while Transport Management Systems (TMS) are used by 17.5%. This
data suggests a preference for real-time tracking and inventory management solutions, with a
growing adoption of TMS for optimizing transportation operations.

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[SECONDARY DATA]

Secondary data serves as a foundation for analysing existing trends, challenges, and
opportunities in the logistics and supply chain sector. Sources such as industry reports,
government publications, trade journals, and case studies provide valuable insights into
global market dynamics, regulations, and technological advancements. These data points help
identify benchmarks and strategies that can be applied to Core De Industries to enhance their
supply chain efficiency in international markets.

Market Research Overview

1. Current Market Trends in Logistics and Supply Chain:

Global Shift to Automation: Increased adoption of AI, robotics, and IoT in supply
chain processes to improve efficiency and accuracy.

Sustainability Focus: Growing demand for eco-friendly logistics practices, including

green packaging and carbon-neutral transport solutions.

2. Opportunities in International Markets:

Expanding FMCG Demand: Rising demand for processed food products in
emerging economies offers export potential for Core De Industries.

Free Trade Agreements: Leveraging India's trade agreements with countries like the
UAE, EU, and ASEAN can reduce export barriers.

Cold Chain Logistics :Maintaining product quality for perishable goods during
transportation requires investment in advanced refrigeration systems.

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CHAPTER 5

FINDINGS AND SUGGESTIONS

5.1 Introduction

5.2 Findings

5.3 Suggestion

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5.1 Introduction

This chapter presents the summary of findings that have been collected and
analyzed in the study. Additionally revealed facts and information as well as the
study's conclusion that
Resulted from there port will be discussed in this chapter .recommendations,
limitations, and future research are also included in the discussion in this chapter.

5.2Findings

1. Key Challenges: Identified challenges in quality control, logistics, cultural

differences, and regulatory compliance.

2. Opportunities: Potential to expand market reach through better supply chain

management and competitive pricing.

3. Efficiency Gaps: In efficiencies in cold chain management and transportation

delays affecting perishable goods.

4. Stake holder Insights: Strong need for enhanced collaboration between

departments for smoother operations.

5. Currency Risks: Currency fluctuations area significant concern for

import and export profitability.

The study revealed several key challenges faced by Core Development

Industries in their import and export operations. Quality control and safety were
identified as critical areas requiring improvement, particularly in ensuring
compliance with international standards.
Logistics in efficiencies ,Including transportation delays and in adequate cold chain
management, emerged significant to obstacles, especially for perishable goods.
Currency fluctuations posed a financial risk, affecting overall profitability.
Additionally, cultural

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differences and regulatory compliance were highlighted as barriers to market

expansion .The need for better collaboration between departments, such as
production, logistics, and marketing, was also evident from the responses.

The findings also pointed to opportunities for growth ,such as the potential to
expanding to new markets through strategic planning and competitive pricing.
By addressing these
challengesandleveraginginsights,thecompanycouldimproveitsefficiencyandgaina
stronger foothold in the global market.

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5.3 Suggestion
1. Quality Control: Implement advanced monitoring systems to ensure
consistent product quality and safety.

2. Logistics Optimization: Investing modern cold chain

technologies and improve transportation planning.

3. Training Programs: Offer cross-departmental training to enhance employee

efficiency and understanding.

4. Market Expansion: Conduct detailed market research to explore

opportunities in untapped regions.

5. Risk Mitigation: Use forward contracts or hedging strategies to

manage currency fluctuations effectively.

6. Technology Integration: Leverage software solutions for better regulatory

compliance and tracking.

To address the identified challenges, it is recommended that Core

Development Industries prioritize equality control by implementing advanced
monitoring systems to ensure product consistency and safety. Investing in
modern cold chain technology and optimizing Transportation planning can
significantly reduce logistics inefficiencies. Training programs should be
introduced to enhance employee skills and improve cross-departmental
collaboration.

Additionally, the company should adopt strategies like forward contracts to

mitigate currency risks and conduct detailed market research to identify
untapped opportunities.
Leveraging technology for regulatory compliance and supply chain tracking can
improve operational efficiency. Embracing sustainable practices and fostering
better communication among departments will not only streamline operations
but also align the company with global industry trends, enhancing its brand
reputation and market position.

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ANNEXURE

1. What is your role in Core De Industries?

Distribution Manager
Logistics Manager
Supply Chain Executive
Quality Control

2. How long have you been associated with Core De Industries?

Less than 1 year
1-3 years
3-5 years
More than 5 years

3.What is the primary region your business operates in?

Asia
Europe
North America

4.What is the most significant geographical challenge in logistics for your business?
Lack of infrastructure
Long transit times
Limited access to ports

5. What type of transportation modes does your business primarily use?

Road
Rail
Sea
Air

6.How would you rate the availability of logistics infrastructure in your geographical area?
Excellent
Good

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Average
Poor

7. What are the biggest bottlenecks in logistics infrastructure in your area?

Poor road conditions
Limited rail connectivity
Packed ports
Inefficient warehousing

8. What is the most common supply chain challenging your business faces?
Delay in material procurement
Inventory mismanagement
High transportation costs
Regulatory issues

9. Does your company use technology to track and optimize logistics?

Yes, extensively
Yes, but not extensively
No

10. Which technological tools does your business use in logistics?

GPS tracking
Warehouse Management Systems (WMS)
Transport Management Systems (TMS)

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BIBLIOGRAPHY

Kotler, P., Keller. (2016). Marketing Management. Pearson Education.

Logistics and Supply Chain Council .(2022). Best Practices in Cold

Chain Management. Retrieved from https://logisticscouncil.org

Indian Institute of Foreign Trade.(2023).Export Documentation and Procedures.

Core De Industries Website: https://coredeindustries.com/

Brands Website: Oatmax https://www.oatmax.com/, Healthy Vibes

Matters https://www.healthyvibesmatter.com/

World Trade Organization (WTO).(2023). Global Trade Trends and Data.

Retrieved from https://wto.org

Google Forms. (2024). Survey Responses on Import and Export Operations of

Core Development Industries. https://forms.gle/3A463XYnAWfp8cbj7

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K.B.P.I.M.S.R. SATARA BBAPROJECT

GUIDE STUDENT MEETING RECORD

Student Name: Abhishek Raju Dabi

Contact No: 9423800580
Email: [email protected]
Guide Name: MRS. PRIYANKA SHINDE
Title Of Topic: A study on logistics & supply chain in international
business with reference to Core De Industries, Satara.
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SHIVAJI UNIVERSITY, KOLHAPUR 63

K.B.P.I.M.S.R. SATARA BBAPROJECT

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SHIVAJI UNIVERSITY, KOLHAPUR 64