Case Analysis Draft
Case Analysis Draft
MEMBERS:
Baquial, Kaye
Lim, Pablito Jr B.
Roa, Shaine A.
January 2025
I. INTRODUCTION
The rise and fall of Enron Corporation serves as a stark example of how corporate
success can quickly unravel when ethics and transparency are compromised.
Founded in 1985 through the merger of Houston Natural Gas Corporation and
InterNorth, Inc., Enron evolved from a modest gas pipeline and oil exploration
company into the world’s largest energy trading firm within a span of 16 years. On
the 2nd of December 2001, Under the visionary leadership of Jeffrey Skilling, Enron
had climbed to 7th place in U.S. revenue rankings. However, behind its impressive
financial reports lay a web of fraudulent accounting practices designed to hide
massive debts and inflate profits. When these unethical practices were exposed,
Enron’s dramatic collapse became one of the most infamous corporate bankruptcies
in history. This case study examines the key decisions and leadership failures that
contributed to Enron's rise and subsequent fall, delves into the financial
mismanagement at its core, and explores how the scandal reshaped corporate
governance and financial regulation on a global scale.
STRENGTH:
● Innovation and Adaptability: Enron was highly innovative, successfully
adapting to the changing energy market by embracing energy trading and
creating new financial products like derivatives.
● Strong Financial Performance: During its peak, Enron demonstrated
impressive financial growth, positioning itself as 7th in terms of revenue in the
United States.
● Risk-Taking Capability: Enron was bold in its willingness to take on
increased risks in pursuit of higher returns, particularly in the energy trading
and commodities markets, which initially paid off and boosted its market
position.
WEAKNESSES:
● Greed and Unethical Practices: Enron's corporate culture was marked by
greed and a desire for short-term profits, which ultimately led to fraudulent
accounting practices.
● Failure of the Board of Directors: The Board of Directors failed to effectively
monitor the company’s activities and ensure ethical practices. Their lack of
oversight contributed to Enron’s financial mismanagement and eventual
collapse.
● Conflict of Interest: Key executives, including CEO Kenneth Lay and CFO
Andrew Fastow, had significant conflicts of interest.
OPPORTUNITIES:
● Business Innovation and Growth: Enron had the potential to continue its
growth and innovation, particularly in energy trading and risk management.
● Market Expansion: Enron could have expanded into new markets, both
domestically and internationally.
THREATS:
● Increased Competition: As other companies entered the energy trading
market, competition in the industry grew. Enron faced the challenge of
maintaining its dominance amid increasing rivals in the trading and energy
sectors.
● Changes in Energy Regulations: Deregulation of the energy market and
potential changes in government policies posed a significant threat to Enron’s
business model, which relied heavily on the lack of regulation in energy
markets.
● Corporate Culture of Greed and Deception: The company’s toxic culture of
greed and deception created an unsustainable business environment, where
employees and management were incentivized to conceal financial difficulties
rather than address them openly.
The central problem affecting Enron Corporation lies in the failure of its board of
directors to provide effective oversight and challenge unethical corporate practices,
which ultimately led to its collapse. In 1999, the board allowed CFO Andrew Fastow
to create private partnerships, waiving conflict-of-interest rules and enabling
transactions that concealed debts and liabilities. This lack of scrutiny contributed to
the company’s financial manipulation, where debts were hidden, and profits were
artificially inflated, misrepresenting Enron's true financial health.
Overall, corporate governance in Enron was weak in almost all aspects. Thus, the
board of directors is composed of a number of people who lacks moral character.
Also, they are often willing to engage themselves in fraudulent activity. This was the
genuine root of the company’s corporate governance failure. These factors all
contributed to a culture of financial mismanagement, which eventually led to Enron’s
downfall.
V. DECISION CRITERIA
The decision-making criteria for addressing the collapse of Enron revolve around
ensuring strong corporate governance, financial transparency and fostering an
ethical corporate culture. These criteria are essential to prevent the recurrence of
similar issues in other organizations. Potential alternative solutions include:
VI. RECOMMENDATION
A strong and ethical corporate culture is essential for any company's long-term
success. In Enron’s case, a toxic corporate culture driven by excessive ambition and
a disregard for transparency contributed significantly to its collapse. Senior
executives prioritized maintaining Enron’s image of success rather than addressing
financial losses, leading to unethical practices such as concealing debts and
manipulating earnings. To prevent similar failures, companies must foster a culture
of integrity and accountability, ensuring that financial and operational risks are
managed transparently.
Lastly, ethical responsibility should be a priority for business leaders and financial
professionals. Managers and accountants must act in the best interest of the
company and its stakeholders by maintaining honest financial reporting and adhering
to professional standards.
VII. IMPLEMENTATION
Bondarenko, P. (2016, February 5). Enron scandal: Summary, explained, history, &
Dibra, R. (2016). Corporate governance failure: The case of Enron and Parmalat.
IvyPanda. (2019, May 30). Enron Corp. Business environment and strategic position.
https://ivypanda.com/essays/enron-3/
Li, Y. (2010). The case analysis of the scandal of Enron. International Journal of