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40+ AI Prompt Examples & Ideas for Marketing | LocaliQ Susie Marino 18–23 minutes

AI can be a lifesaver when you’re short on time and resources to create marketing
content. However, AI-generated content is only as good as the prompt (and the
editor) behind it. You want to use the best prompt possible when using AI for your
marketing since it will impact the quality of your results. A strong AI prompt will
save you from having to make a ton of edits to your AIgenerated content. Today, I’m
taking the guesswork out of high-quality AI prompts by providing you with copy-and-
paste prompt examples and ideas, along with tips to help you create your own AI
prompts.
40+ AI Prompt Examples & Ideas for Your Marketing | LocaliQ about:reader?url=https
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Table of contents How do you write a good AI prompt? What are AI prompt examples
for Social media Blog posts and content marketing Email Images and creative Even
more AI prompt examples How do you use AI prompt examples in your marketing? Before
you jump into our list, keep in mind that there are some dos and don’ts of AI
prompts. For example, I had a blast trying to get AI to write a section for this
post, but there was a big difference between the prompt I started with versus the
one I ultimately used. I started with “please write a short 3-sentence intro to a
blog post about AI prompts.” ai prompt example - screenshot of simple prompt
response from 2 of 36 7/12/2024, 4:51 PM chatgpt It took me a few more tries until
I finally narrowed it down to an intro that had the potential to be edited and
worth publishing—using this AI prompt:
“Please write a short, simple, and concise 3-sentence intro to a blog post titled
‘AI Prompt Examples and Ideas for Your Marketing’ in an educational yet
approachable and friendly tone geared towards small businesses. Acknowledge and/or
provide an example of how AI prompts can be a challenge but mention that the blog
post is structured to help alleviate those challenges. Use the following blog posts
as inspiration for voice, tone, and style.”
ai prompt examples - screenshot of high-quality ai prompt and response on jasper 3
of 36 7/12/2024, 4:51 PM While that last prompt may have been a bit of a mouthful,
this exercise proved that some editing and finetuning will be inevitable to truly
bring AI content to life. The better the AI prompt, however, the less work you’ll
have to do to perfect your result.
You can avoid the same mistakes I made (and save yourself time) by following these
AI prompt tips.
Evaluate your current marketing strategy
You’ll want to approach your AI prompts with your marketing goals top of mind. You
may need to take a step back and assess where it would make the most sense to use
AI in your marketing.
For example, if you’re looking to create brand awareness, then you might focus on
perfecting your AI social media prompts to quickly scale your online presence.
Get ideas for where to put AI to work in your marketing with this free guide on the
30 best ways to promote your business!
Be as specific as possible
The main difference between my first AI prompt attempt versus the 4 of 36
7/12/2024, 4:51 PM last was the length and clarity of my prompt. Try to be as
specific as you can in your AI prompts to ensure you get the best response
possible. Here are some qualifiers you’ll want to include in your marketing AI
prompts:
Length of response. AI tools tend to ramble, save yourself a headache by letting it
know whether it should answer your question in one sentence, one paragraph, etc.
Your business’s industry. Add context to your AI prompts by clarifying what your
business does.
Your target audience. AI can tailor its tone to best resonate with your target
market.
The goal or purpose of your prompt. Mention what you’re looking to achieve so that
your AI tool could include a call to action in its response.
Your brand style guide. You could either provide a link to your brand kit or simply
type out a few guidelines within your prompt, but it’s crucial to let AI know the
voice and style that you’re expecting.
Examples. AI can analyze links to examples you provide, so if you have a particular
competitor or source of inspiration that you’d like your content to embody, be sure
to share that for your tool’s 5 of 36 7/12/2024, 4:51 PM reference.
ai prompt examples - ai prompt idea checklist Consider your editing process Know
that, no matter how good your AI content initially comes out, you or your team
should still be editing everything before it goes live. AI is not perfect, and no
one can convey your business’s unique value better than you can, so you’ll want to
read through your AI content and adjust to give it that “human” touch.
Be mindful of this when crafting your AI prompt. If you have limited time to edit
or proofread your AI-generated content, it may be worth 6 of 36 7/12/2024, 4:51 PM
tailoring your prompt to limit any mistranslations or mistakes.
Be mindful of your AI tool options
Various AI tools will provide you with slightly different responses to the same or
similar prompts. The AI prompt examples I used throughout this post are from a few
different AI tools so that you could see this in action.
There’s no right or wrong answer as to which tool your business uses. You’ll likely
end up trying a few different ones for various purposes as you get a feel for how
AI works best for your business.
Some examples of AI tools include ChatGPT, Jasper, Microsoft Co-Pilot, and more. In
fact, AI statistics show that small businesses use multiple different AI tools, so
be sure to consider all your options.
ai prompt examples - ai tools used by small businesses infographic 7 of 36
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AI prompt examples for social media
To kick off our list of AI prompts, here are some ways you can use AI in your
social media marketing.
Create post captions
The easiest way to incorporate AI into your social media marketing is through
simple post caption creation. Your prompt will be dependent on your post’s purpose.
For instance, check out this 8 of 36 7/12/2024, 4:51 PM social media post caption
AI prompt example.
“Write a caption that recaps our followers on a fun costume contest we had in
office and ask them to let us know in the comments which photo is their favorite.”
ai prompt example - social media post caption response from microsoft copilot
Depending on the social platform, you may want varying lengths of your post
caption. So, you could refine your AI prompt like this:
“Write a one-sentence caption that recaps our followers on a fun costume contest we
had in office and ask them to let us know in the comments which photo is their
favorite.”
ai prompt example - short ai-generated social media caption 9 of 36 7/12/2024, 4:51
PM screenshot Here are some real-world AI marketing examples so you can see how
other businesses use this technology.
Write profile bios
One of the most popular types of AI prompts used in social media marketing is for
crafting your profile bios. For instance, if you’re looking to work on your
Facebook bio, try this AI prompt example:
“Write a three-sentence Facebook business page bio for my trendy online women’s
clothing store that encourages viewers to shop our site.”
ai prompt examples - facebook bio prompt 10 of 36 7/12/2024, 4:51 PM Here’s another
example:
“Write a YouTube channel description for my B2B SaaS business that lets viewers
know that they should subscribe to our channel for educational content on how to
use our software for streamlined HR processes.“ ai prompt example - youtube channel
description Respond to comments Responding to feedback (good or bad) is key to your
business’s reputation management. But it can be tricky to think of the right
response to a social media comment on the spot. Try copying and pasting the comment
into your AI tool with the following prompt to 11 of 36 7/12/2024, 4:51 PM
streamline your online community management.
“Please write a friendly, one-sentence response to the following Instagram comment
that shows appreciation for the comment and encourages the user to turn on post
notifications for more content from our landscaping business.”
Run a giveaway
Running a contest on Facebook, an Instagram giveaway , or any other type of prize-
driven game can be an easy social media win for your business. It drives engagement
and motivates your customers to interact with you online. However, attacking all
the details involved can feel daunting. Use the following AI prompt example to take
the guesswork out of running a social media giveaway.
“Please provide the steps I should follow to run a lead-generating Instagram
giveaway for my dental business.”
ai prompt examples - using ai for steps screenshot 12 of 36 7/12/2024, 4:51 PM
Create a post series It’s usually best to approach social media with the mentality
that the more content you publish, the better your business’s online presence will
be. This can be easily achieved with a series of posts that relate to one another
and keep your followers coming back for more. To start, try these two AI prompt
ideas:
“Break this list of tips out into a weekly LinkedIn post series.”
“Recap this blog post into a thread on X, using these threads as inspiration.”
Encourage engagement
If you’ve been hearing crickets in your social media notification centers, this AI
prompt example is for you.
“Craft an engaging Facebook post that asks our audience to share 13 of 36
7/12/2024, 4:51 PM their favorite part about working with [your brand]. Let viewers
know that the best comments will get a shout-out on our page and use an
enthusiastic tone of voice.”
Create cross-platform social content
Posting similar content across multiple social media platforms is an easy way to
squeeze more out of your social media marketing strategy. Use a variation of this
AI prompt idea to start.
“Paraphrase this X thread into a post that will engage [target audience] on
Instagram.”
Promote your business’s unique value
If you’re looking to convey your brand’s value propositions on social media, try
this AI prompt example that uses the PAS (pain, agitate, solve) copywriting formula
to target your customer pain points.
“Write a [social platform] post that uses PAS on the [pain point] for [target
audience]. Recommend [your business] as an alternative.”
ai prompt example - screenshot of ai writing facebook caption 14 of 36 7/12/2024,
4:51 PM Source AI prompt examples for blog posts and content marketing Generative
AI can lend a helping hand as you enhance your SEO strategy . Remember, though, no
matter how good your AI prompt is, no AI-generated content should be considered
finalized. You can (and should!) use AI for content ideation but be careful not to
use it for strategies and tactics that require a high level of technical knowhow.
That said, check out these AI prompt examples for blog posts, 15 of 36 7/12/2024,
4:51 PM content marketing, and SEO.
🛠 Is your SEO strategy in need of help from AI? Find out with our free website
grader!
Spot-check your keyword lists
It’s not recommended to use AI for keyword research. AI tools can’t always read
through contextual uses of words and phrases, and they also aren’t set up to report
on important keyword metrics like competition or search volume. While you should be
using keyword research tools to identify your business’s high-volume, local
keywords, AI can still help you understand how machine learning might categorize
different types of terms. You could ask for keywords to get ideas for your keyword
research strategy. Try this AI prompt to compare your keyword research list to that
of AI:
“Create a list of informational, long-tailed keywords that can be used in blog
posts for [product or industry].”
ai prompt examples - keyword list chatgpt screenshot 16 of 36 7/12/2024, 4:51 PM
Brainstorm blog topics You can use this AI prompt idea to brainstorm blog post
topics to build out your business’s content strategy:
“Brainstorm blog post five blog post topics for my [business] that are geared
towards [audience] and target long-tailed keywords related to [keyword themes].”
ai prompt ideas - using ai for blog post topics 17 of 36 7/12/2024, 4:51 PM Outline
and structure help If you have your blog topics nailed down but aren’t sure how to
tackle a blog post, this AI prompt is for you:
“How should I structure a blog post for my [business] about [blog topic] targeting
the keyword [target keyword]?”
Rewrite or repurpose old blog posts
Give old content on your business’s website a refresh with this AI prompt:
“Write a new outline for this old post, making it more organized, concise, and SEO-
friendly. Please target the keyword [insert keyword here] throughout.”
18 of 36 7/12/2024, 4:51 PM ai prompt ideas - using ai to outline blog posts
example Fill in existing content Use AI to clear your writer’s block by asking it
to fill in the gaps in existing content. For example, here is how you could ask AI
to give you more ideas to add to a blog post:
“What is another [trend, tip, section] I could add to the following post [post
link]” ai prompt examples - blog content ideas 19 of 36 7/12/2024, 4:51 PM As a
follow-up prompt, you could ask for a sample paragraph to be written based on the
idea your tool initially suggested, like this:
“Write a short paragraph on that idea using the same format, voice, and style as
the rest of this post, and be sure to target the keyword [keyword].”
ai prompt examples - blog post section idea from ai 20 of 36 7/12/2024, 4:51 PM Get
meta description ideas Your SEO strategy is in constant need of tweaks and
improvements to increase your website’s chances of visibility and success. For
example, if you want punchier meta titles and descriptions for your pages, try this
AI prompt idea:
“Write me a meta description, under 160 characters, for a blog post titled [blog
post title].”
ai prompt examples - meta descriptions from ai AI prompt examples for email
marketing These AI prompt examples for email marketing can help you get ideas for
subject lines, A/B tests, and more.
21 of 36 7/12/2024, 4:51 PM Ask for feedback and/or reviews Using email to get more
reviews is a go-to strategy for many growing businesses. Use AI to write your email
copy with this AI prompt example:
“Write a compelling email that asks our existing customers for a review of the
product they recently purchased.”
ai prompt examples - email content idea from ai A/B test ideas 22 of 36 7/12/2024,
4:51 PM When implementing email marketing, it’s important to always be testing so
that you can refine your emails based on what resonates best with your audience.
Knowing what to test, however, is a common small business challenge. Take the
guesswork out of your email testing strategy with this AI prompt example:
“Give me some lead nurture email A/B test ideas for my law practice.”
ai prompt examples - screenshot of email test ideas from microsoft copilot Email
subject line brainstorms Nearly half of recipients choose to open an email based on
the 23 of 36 7/12/2024, 4:51 PM subject line alone. Combine that email statistic
with the fact that your subject line is up against a character limit, and creating
a clear but concise subject line starts to feel daunting. Luckily, the following AI
prompt should do the trick.
“Brainstorm 5 different email subject lines, all under 60 characters, that
encourage bookings for my travel and tourism business, and include emojis.”
ai prompt examples - email subject line brainstorm Personalization If your business
is focused on lead generation and management, you’ll likely want to send different
emails to customers depending on where they are in the sales funnel. AI can help
you create more 24 of 36 7/12/2024, 4:51 PM personalized emails in bulk with a
prompt like this:
“Write a series of email subject lines, one for the people who have already
purchased our products, and one for people who are still thinking about purchasing
but haven’t yet.”
ai prompt examples - using ai to personalize emails Get call-to-action options
Speaking of leads, when you want more of them from your email campaigns, try this
AI prompt example:
“I want to get more lead form inquiries from my cleaning business’s 25 of 36
7/12/2024, 4:51 PM emails. What are five compelling calls-to-action I can use?“ ai
prompt examples - call to action ideas AI prompt examples for images You can use AI
in marketing for more than just copywriting. Check out these AI prompt examples for
your business’s creative strategies.
Social media image creation
Social media images are the bread and butter of any AI-powered creative strategy.
Since you’re constantly having to post across platforms, and you usually need
unique images for each post, using 26 of 36 7/12/2024, 4:51 PM AI to lighten your
social media image workload is a no-brainer. Try this AI prompt example for your
social media images:
“Design an attention-grabbing graphic for a social post on [describe the theme of
the post].”
You could build off this AI prompt by adding notes about your brand style, logo,
colors, and more to maintain brand consistency throughout your AI-generated images.
Product mockups
You can use AI to create images of upcoming product or service offerings—this type
of AI prompt should produce a product mockup that you can use across various
marketing channels.
“Generate a realistic product mockup for [product], which will allow customers to
picture the product before making a purchase” ai prompt examples - product mock up
image from ai 27 of 36 7/12/2024, 4:51 PM Create brand assets You can use AI to
create (or reimagine your current) business logo, mascot, and more. Here are a
couple AI prompt examples for this:
“Generate a logo for a business [give some context about the company].”
“Make a [image style] of [object] [doing something, somewhere, related to your
business].”
Here’s how I put that into practice on Canva: “A cartoon of an owl studying to
encourage school children to do homework.”
ai prompt examples - using ai for branded images 28 of 36 7/12/2024, 4:51 PM More
AI prompt examples…according to AI Finally, I felt it wouldn’t be right to do a
whole post on AI prompts without consulting AI. Let’s see what AI thinks good
digital marketing prompts should look like.
ChatGPT AI prompt ideas
For ChatGPT, I started with this AI prompt: “Please list five short AI prompts
small businesses could use in their digital marketing strategies.”
ai prompt ideas - chatgpt screenshot 29 of 36 7/12/2024, 4:51 PM Instead, it gave
me prompts to use in my own content. So, I rephrased my prompt as a question.
“I’m a small business looking to expand my digital marketing, what are five short
ways I can have AI help me do this?”
ai prompt ideas - chatgpt prompt second try While that response was closer to what
I was looking for, here’s the final prompt I landed on:
30 of 36 7/12/2024, 4:51 PM are 5 short prompts I can give you to help me do this?”
ai prompt ideas - chatgpt best prompt This slightly more conversational question
ended up working. Here are the top five AI prompts to use on ChatGPT, according to
ChatGPT.
“Provide insights on effective social media strategies for small businesses.”
“Recommend AI-powered tools for optimizing email marketing campaigns.”
“Share tips on leveraging chatbots to improve customer 31 of 36 7/12/2024, 4:51 PM
engagement on our website.”
“Suggest ways to use predictive analytics to enhance our digital marketing
efforts.”
“Recommend targeted advertising platforms for reaching our ideal audience.”
Jasper AI prompt ideas
Jasper understood the context of my prompt below immediately. “Please list 5 short
AI prompts small businesses could use in their digital marketing strategies.”
Here are the top five AI prompt examples to use on Jasper, according to Jasper.
“Craft compelling social media posts to boost engagement and brand visibility.”
“Create captivating email campaigns to drive customer retention and conversion.”
“Produce high-quality blog articles to establish thought leadership and attract
organic traffic.”
“Develop targeted ad copy to maximize ROI and reach your ideal 32 of 36 7/12/2024,
4:51 PM audience effectively.”
“Curate visually appealing product descriptions to entice potential customers and
drive sales.”
ai prompt ideas from jasper screenshot Microsoft Co-pilot’s AI prompt ideas
Microsoft Co-pilot did more of a mash-up response on the same prompt I provided to
Jasper.
ai prompt ideas - microsoft copilot ai prompt examples 33 of 36 7/12/2024, 4:51 PM
Here are the top five AI prompt examples to try on Microsoft Copilot, according to
Microsoft Co-pilot:
“Generate ideas for a new product launch in [month] that incorporates the theme of
[season] and [tone].”
“Brainstorm content ideas for a blog post about [topic] in [number] of words or
less, optimized for search engines using H2s and H3s.”
“Suggest high-volume keyword clusters for [topic] to improve search engine
rankings.”
“Identify popular industry trends in [product or service] that [target audience]
will be interested in this [upcoming season].”
“Generate ideas for an upcoming marketing campaign about [new product] with a mix
of [product] [price] [place] [promotion channels].”
34 of 36 7/12/2024, 4:51 PM How to use these AI prompt examples Ready to
incorporate these AI prompt examples in your marketing strategy? With a bit of
trial and error, you can end up saving yourself time on marketing content ideation
and creation with these prompts. Just be sure to rephrase your AI prompts a few
different ways until you dial in for the results you want. Also, leave yourself
time to edit and refine your results afterward.
If you want more ways to put these AI prompt examples into practice, see how our
solutions can help you maximize your marketing content across all channels!
Susie is a senior content marketing specialist at LocaliQ where she uses her
experience as a PPC consultant to share tips, tactics, and best practices. Outside
of work, Susie loves to get outside for some snowboarding or (once the cold weather
melts away) hiking!
Other posts by Susie Marino