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12-visual language

The document discusses the color scheme of red, black, and yellow, emphasizing their effectiveness in the food industry for stimulating appetite and grabbing attention. It also highlights the importance of using a clear and legible font, specifically Segoe UI, to ensure a clutter-free visual experience for users. The font details provided include its family, style, and weight.

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neerav123
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© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
3 views

12-visual language

The document discusses the color scheme of red, black, and yellow, emphasizing their effectiveness in the food industry for stimulating appetite and grabbing attention. It also highlights the importance of using a clear and legible font, specifically Segoe UI, to ensure a clutter-free visual experience for users. The font details provided include its family, style, and weight.

Uploaded by

neerav123
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Vi

sualL
anguage

Col
our
T
heex
ist
ingcol
ours
chemeofRed,Bl
ackandYel
l
ow hasbeenr
etai
ned.

Redandyel l
ow arethechieffoodcolor
s,evokingt het
ast
ebudsandst
imulat
ing
theappeti
te.Bothred and yel
low ar
ealsoeffectiveatgr
abbingat
tenti
on.The
fas
tfoodi
ndus t
ryhasclai
medt hi
scombinati
onf oragoodr eas
on—becauseiti
s
eff
ecti
ve.

Bl
acks
igni
fi
esel
egant
,sl
eekandhi
gh-
end.

F
ont
T
hef ontusedint
hekioskmus
tbeclearandlegi
ble.Adeclutt
eredvi
sual
ises
sent
ial
for
t
hecus tomertofocusonwhati
simportant
.Thus
,san-
ser
iffonthasbeensel
ectedfor
t
hispurpose.

S
egoeUIi
sanAdobefontdesi
gnedbyt
ypedes
ignerRober
tSl
i
mbach.T
hef
oll
owi
ng
s
peci
fi
esmor
edet
ail
saboutthefont
:

F
ontf
amily:Segoe
F
onts
tyl
e:nor mal
F
ontwei
ght :100

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