QUANTSTATS

DATA ANALYSIS IN
FOOTBALL
COURSE
LEVEL 1
Foundations of
Football Data
Analysis
What You Will Learn in This Course
This course provides a comprehensive introduction to football data
analysis, covering the key concepts, tools, and techniques used in the
industry. Participants will explore the history and importance of data in
football, learn about different data formats and collection methods, and
gain hands-on experience with proprietary and publicly available
datasets. The course will also delve deep into advanced metrics,
visualization techniques, and Python-based analytics, including
heatmaps, passing networks, and event plots. In the final stage,
participants will learn how to structure and present data-driven reports
using Power BI, transforming complex analytics into clear, impactful
insights for teams, coaches, and media professionals.
 COURSE SUMMARY

01. 02. 03.

Metrics and
04.
Tools for Data
Introduction to Football Data
Data Analysis in Formats Visualization Tools Transformation and
Football for Football Analysis
Analysis
1. Historical Context 1. Introduction to Football 1. Introduction to Key Metrics 1. Purpose of Reporting
2. Applications of Data Data Collection 2. Creating Visualizations 2. Design Principles for
in Football 2. Types of Football Data with Python and Reports
3. Q&A with Bassem 3. QuantStats Proprietary mplsoccer 3. Creating Team Reports
Taboubi Data 3. Interactive Activity with Power BI
the CEO of Quantum Sports 4. Presentation and 4. Reports for Media and
Analytics Demo of QuantStats Social Media
Tagging Tool 5. Hands-On Project
5. Data Scraping Demo
6. Challenges in Data
Collection
 Course Program
Location: Centre Urbain, Tunis 20h + Tasks
Start Date: 22/02/2025

4 days in-person + 3 online weekly briefings:

1st day (4 hours) – 22/02/2025

Online briefing (1 hour) – 26/02/2025

2nd day (4 hours) – 01/03/2025

Online briefing (2 hours) – 05/03/2025

3rd day (4 hours) – 08/03/2025

Online briefing (1 hour) – 12/03/2025

4th day (4 hours) – 15/03/2025

Week 1:
Introduction to Data Analysis in Football

This chapter will provide an overview of the history and significance

of data analysis in football. It will cover the evolution of data use in
the sport, starting from its early adoption to the modern-day
applications. The chapter will also highlight the various areas where
data analysis is currently applied.

4 hours by our CEO Ben Taboubi & Yassine Gourar

1. Historical Context:

Highlight the origins of data analysis in football, including early

instances like Charles Reep’s work in the 1950s.
Discuss the evolution of technology in sports, from manual data
collection to modern tracking systems.
Present notable examples like Leicester City’s Premier League
win in 2016, Brentford FC’s data-driven approach, the "Moneyball"
strategy in Oakland Athletics baseball, and the data revolution in
the NBA.
Include multimedia elements like videos or articles to illustrate
these cases.
2. Applications of Data in Football:

Tactical analysis: How managers use data to inform strategies.

Player performance analysis: Evaluating individual contributions.
Injury prevention: Monitoring player workload and health.
Recruitment: Data-driven scouting of talent.
3. Q&A with Bassem Taboubi the CEO of Quantum Sports
Analytics:

The CEO of Quantum Sports Analytics will present the company’s

vision, achievements, and innovative contributions to sports
analytics.
A discussion will follow on career opportunities in sports analysis
and the skills required to excel in this industry.
Week 2:
Football Data Formats
In this chapter, we will explore the different formats of data used in
football analysis. You will learn how data is collected from various
sources, including match events, player statistics, and tracking data.
The chapter will cover structured and unstructured data types, and
how they are organized for analysis.

4 hours by Yassine Gourar & Aymen Menjli & Ben Taboubi

1. Introduction to Football Data Collection:

Outline how data is collected using manual tagging, optical

tracking systems, and wearable technology.
Incorporate a brief video or infographic illustrating a data
collection process during a match.
2. Types of Football Data:

Event Data: Actions like passes, shots, tackles, etc.

Tracking Data: Positional data of players and the ball.
Contextual Data: Weather, pitch conditions, and referee
decisions.
3. QuantStats Proprietary Data:

Provide a comprehensive look at QuantStats’ proprietary data,

explaining its structure and hierarchy.
Discuss the main types of events, including shots, passes, crosses,
and defensive actions.
4. Presentation and Demo of QuantStats Tagging Tool:

Highlight QuantStats’ proprietary tagging tool, its features, and

real-world applications in event tagging.
Conduct a live demo showcasing the tool’s functionality,
including tagging a sample match scenario.
5. Data Scraping Demo:

Introduce different sources of free football data, including APIs,

websites, and open datasets.
Demonstrate how to scrape data from these sources using
Python libraries like ScraperFC and Selenium.
Provide practical examples, such as extracting match statistics or
player information from a football-related website.
6. Challenges in Data Collection:

Discuss obstacles like incomplete data, tracking errors, and the

need for data standardization.
Solutions to these obstacles
Week 3:
Metrics and Visualization Tools for Football Analysis
This chapter will delve into the key metrics used to analyze football
matches. You'll learn how to calculate and interpret important
performance indicators like expected goals (xG), possession, and
player efficiency metrics. Additionally, we will cover various
visualization tools that help communicate these metrics, including
radar charts, heatmaps, passing networks, and movement tracking
visualizations.

4 hours by Louay Ben Lalahom & Yassine Gourar & Sara Bentelli
1. Introduction to Key Metrics:

Define and explain metrics like xG (expected goals), PPDA

(passes per defensive action), and possession statistics.
Discuss their importance and methods of calculation.
2. Creating Visualizations with Python and mplsoccer:

Provide a step-by-step guide to creating visualizations using the

mplsoccer library:
Heatmaps to display player activity.
Passing networks to analyze team dynamics.
Event plots to visualize match actions like shots and tackles.
3. Interactive Activity:

Supply datasets for participants to create their own visualizations

using Python and mplsoccer.
Week 4:
Tools for Data Transformation and Analysis

The final chapter will focus on applying knowledge from previous

chapters to create comprehensive reports for teams, coaches, and
media/social media. Participants will learn to design clear, targeted,
and visually appealing reports, providing tactical insights for teams
and simplified metrics for media. Using Power BI, they will
transform data into actionable insights, create dashboards, and
design media-friendly visuals like infographics and highlight reels.

4 hours by Louay Ben Lalahom & Yassine Gourar & Sara Bentelli
1. Purpose of Reporting:

Explain the importance of clear, targeted reports for different

audiences:
Teams and coaches: Tactical insights and performance analysis.
Media and social media: Engaging visuals and simplified metrics.
2. Design Principles for Reports:

Discuss best practices for creating impactful reports:

Clarity: Use straightforward language and visuals.

Relevance: Tailor content to the audience’s needs.
Aesthetics: Maintain professional and appealing designs.
3. Creating Team Reports with Power BI:

Demonstrate how to use Power BI to:

Import and transform data.

Build dashboards showing team performance, player
statistics, and tactical metrics.
Customize visualizations to highlight key insights.
4. Reports for Media and Social Media:

Showcase examples of media-friendly reports, focusing on

storytelling with data.
Use Canva to design engaging visuals, such as infographics and
highlight reels.
5. Hands-On Project:

Guide participants in creating their own reports:

Choose a target audience (team or media).

Select relevant metrics and visualizations.
Develop a cohesive and professional report.
Meet the QuantStats Soccer Data Analysis Course Instructors
Your Path For Success...

Sara Yessine Aymen Louay

Bentelli Gourar Menjli Ben Lalahom
Head of Research & Head of Data Head of Data Football Data
Development Operations Collection Analyst

Ben Dr Imed
Taboubi Romdani
Founder / CEO Associate Professor in Networking
Successful completion of
this course will earn you the
QUANTSTATS DATA
ANALYSIS IN FOOTBALL
LEVEL 1 CERTIFICATE.