Media

The term media refers to various

02 Digital Media

Media 03 Broadcast Media

04 Outdoor/Traditional Media

05 Interactive Media

06 Multimedia

07 New Media

08 Corporate Media

09 Online Media
We are now in the 21st century where people
are dependent on media and information
technology. Waking up in the morning, some
of those with smartphones would first check
and reply text on the phone or messages
from Facebook messenger
 Communication is simply the act
of transferring information from
one place, person or group to
another (SkillsYouNeed, 2020).
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 It is the process of sending and receiving
messages through verbal or nonverbal
means, including speech, or oral
communication; writing and graphical
representations (such as infographics, maps,
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and charts); and signs, signals, and behavior
(Nordquist, 2020).
 It is the process of sending and receiving
messages through verbal or nonverbal
means, including speech, or oral
communication; writing and graphical
representations (such as infographics, maps,
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and charts); and signs, signals, and behavior
(Nordquist, 2020).
The source imagines, creates, and sends the message. In a
public speaking situation, the source is the person giving the
speech. He or she conveys the message by sharing new
information with the audience. The speaker also conveys a
message through his or her tone of voice, body language,
and choice of clothing. This process of turning thoughts into
communication is called encoding.
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The message is the stimulus or meaning produced by the source for the
receiver or audience. When you plan to give a speech or write a report,
your message may seem to be only the words you choose that will convey
your meaning. But that is just the beginning. The words are brought
together with grammar and organization. You may choose to save your
most important point for last. The message also consists of the way you
say it—in a speech, with your tone of voice, your body language, and your
appearance—and in a report, with your writing style, punctuation, and
the headings and formatting you choose. In addition, part of the message
may be the environment or context you present it in and the noise that 06
might make your message hard to hear or see.
The channel is the way in which a message or
messages travel between source and receiver (What Is
Communication?, 2012). There are multiple
communication channels available to us today. These
include face-to-face conversations, letters, telephone
calls, text messages, email, the Internet (including
social media such as Facebook and Twitter), blogs,
tweets radio and TV, written letters, brochures and 06
reports (SkillsYouNeed, 2020) and so forth.
The receiver receives the message from the
source, analyzing and interpreting the message
in ways both intended and unintended by the
source. In order to receive a message, she or he
listens, sees, touches, smells, and/or tastes to
receive a message. The process of turning
communication into thoughts is called decoding. 06
The receiver decodes the message.
When the receiver responds to the source, intentionally or
unintentionally, she/he is giving feedback. Feedback is
composed of messages the receiver sends back to the
source. Verbal or nonverbal, all these feedback signals allow
the source to see how well, how accurately (or how poorly
and inaccurately) the message was received. Feedback also
provides an opportunity for the receiver or audience to ask
for clarification, to agree or disagree, or to indicate that the
source could make the message more interesting. 06
The environment is the atmosphere, physical and psychological,
where an individual sends and receives messages. This can include the
tables, chairs, lighting, and sound equipment that are in the room.
The room itself is an example of the environment. The environment
can also include factors like formal dress that may indicate whether a
discussion is open and caring or more professional and formal. People
may be more likely to have an intimate conversation when they are
physically close to each other, and less likely when they can only see
each other from across the room. In that case, they may text each
other, itself an intimate form of communication. The choice to text is 06
influenced by the environment.
The context of the communication interaction
involves the setting, scene, and expectations of
the individuals involved. A professional
communication context may involve business
suits (environmental cues) that directly or
indirectly influence expectations of language and
behavior among the participants. 06
This is anything that blocks or changes the source’s intended meaning of the
message. For example, if you drove a car to work or school, chances are you were
surrounded by noise. Car horns, billboards, or perhaps the radio in your car
interrupted your thoughts, or your conversation with a passenger. Psychological
noise is what happens when your thoughts occupy your attention while you are
hearing, or reading, a message. Stereotypes, reputations, assumptions, and biases
are examples of psychological noise which affect communication. Interference can
come from other sources, too. Perhaps you are hungry, and your attention to your
current situation interferes with your ability to listen. Maybe the office is hot and
stuffy. Not all noise is bad, but noise interferes with the communication process.
For example, your cell phone ringtone may be a welcome noise to you, but it may
interrupt the communication process in class and bother your classmates. 06
 Media and information
technology play a vital role in
globalization. Through these,
we become connected to
different people around the
world. These have a significant
influence on the modern Media, particularly social media provides great ways
culture and become tools in to connect, to interact, and to communicate with
sharing information, ideas, friends and family while living separately. We can
personal messages, and other share pictures, videos, some information among our
content and have become friends who are far away from us. Through social
more widespread and media, you can make strong your existing
accessible. Not only that they relationships and can make new friends from all over
become sources of the world through different social networking
information, but websites.
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entertainment as well.
 Social media reduce the
barriers of
communication and
making it easier for
everyone to express their
thoughts to the world While media can be a good
(EASE Technology
Solutions, 2016). Indeed, channel for communication
as technology grows and and a good source of
expands our range of
communication, media is information, they also pose
becoming a vital tool for some threats to users. 08
daily social interaction.
1. Media becomes a source of misinformation and
fake news. These sometimes are utilized to push
personal gain and agenda, making the receiver of
the information deceived, confused and
misinformed.
2. Though media help us improve the way we communicate, it is
also abused by many. Everybody publishes whatever they want
and unmindful of the consequences of their posts. Social media
made everyone feel that they are allowed to say whatever
comes to their mind, making them say things that they would
not normally say on personal encounters, thus fueling up
bullying (EASE Technology Solutions, 2016).
3. Media can also pose medical, social and
psychological issues. What is posted on media
may cause dissatisfaction with body image,
creates addiction, promote identity stealing and
can destroy interpersonal relationships.