Learning and Memory (3)
Learning and Memory (3)
What is learning?
• Simply, learning is a relatively permanent
change in an organism’s behavior due to
experience/ practice.
– Change in behavior (good or bad),
– Relatively permanent/ enduring change,
– The result of Experience or Practice.
o Learning is
– - Active
– Adjustment - purposeful
– organizing Experience
– both Individual and Social
Theories/Approaches/ of
Learning
• Behaviourism
– Classical Conditioning
– Operant Conditioning
• Social learning
• Cognitive Model
3
Ivan Pavlov
▪ 1849-1936
▪ Russian
physician/
neurophysiologist
▪ Nobel Prize in
1904
▪ studied digestive
secretions
Classical Conditioning
✏ACQUISIOIN: Learning
✏EXTINCTION:
When the CR gradually dies out after the CS
is repeatedly presented w/o the US
– SPONTANEOUS RECOVERY:
When the CR reappears after a rest period
following extinction.
✏GENERALIZATION:
Responding to a second stimulus similar to the
original CS
– DISCRIMINATION:
the ability to respond differently to
different stimuli
Operant /Instrumental/
Conditioning
• Skinner (1940s): sharply
distinguished between classical and
operant conditioning.
▪ Contrasted with animals’ behavior
in classical conditioning, in which
behavior is “elicited” rather than
chosen by the animal.
Operant Chamber
▪ Skinner Box
▪ chamber with a bar or key that
an animal manipulates to obtain
a food or water reinforcer
▪ contains devices to record
responses
The Skinner Box
Reinforcement/Punishment
– Cognitive map
– Latent learning
– Insight learning
MEMORY and FORGETTING
Memory
▪ It is a process of encoding, storing
and retrieving information
▪ Encoding (or acquisition) is a process
of acquiring information.
▪ Storage Retaining information over
varying periods of time .
▪ Retrieval is the process of getting at
and using information held in storage.
Stages of Memory
2 Kinds of LTM
1.) Declarative (Explicit)
done with conscious recall &
processed in the hippocampus
▪ Involves memories for facts,
events, such as scenes, stories,
word, conversations, faces, or daily
events
2 Types of Declarative (explicit) Memories
b.) Episodic(Personal)
▪ involves knowledge of specific events,
personal experiences, or activities
EX. What you did last Monday
2) Procedural Memory
(Implicit)
done without conscious recall
& processed in the
cerebellum
Theories of Forgetting
Forgetting is failure to recall information
1. Decay/disuse Theory:
memory degrades with time
2. Interference Theory: one memory
competes (interferes) with another
– Retroactive Interference (new
information interferes with old)
– Proactive Interference (old
information interferes with new)
Theories of Forgetting
(Continued)
3. Motivated Forgetting: motivation to
forget unpleasant, painful,
threatening, or embarrassing memories
4. Encoding Failure: information in STM
is not encoded in LTM
5. Retrieval Failure: memories stored in
LTM are momentarily inaccessible
(tip-of-the-tongue phenomenon)
Theories of Forgetting
(Continued)
6. Amnesia
– anterograde amnesia
inability to store new information and
events
– retrograde amnesia
inability to retrieve past information
and events
Thank you
Questions