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Data Science Task-2

The document outlines a data science task focused on analyzing customer purchase behavior during Diwali Sales. It includes various tasks such as plotting gender counts, analyzing spending by age group and marital status, and providing insights on product popularity and customer demographics. The analysis aims to inform marketing strategies and optimize inventory management based on customer preferences and regional trends.

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17 views

Data Science Task-2

The document outlines a data science task focused on analyzing customer purchase behavior during Diwali Sales. It includes various tasks such as plotting gender counts, analyzing spending by age group and marital status, and providing insights on product popularity and customer demographics. The analysis aims to inform marketing strategies and optimize inventory management based on customer preferences and regional trends.

Uploaded by

dsp16026
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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DATA SCIENCE TASK-2

NAME: T.LAVANYA
ROLL NO: 21MQ1A0531
COURSE: DATA SCIENCE

1.Plot the count of males and females in the dataset.


2. Give the sum of amounts spent by each gender and plot the corresponding graph.
3. Count each age group and provide individual counts grouped by gender.

4. Plot the total amount spent by each age group.


5. Plot a graph depicting the total number of orders from the top 10 states.
6. Determine the Total Amount Spent in the Top 10 States.
7. Plot a Comparison Graph Between the Number of Married and Unmarried Individuals.
8.Plot the Amount Spent by Males and Females Based on Marital Status.
9. Plot the Count of Each Occupation Present in the Dataset.
10. Plot the amount spent by each occupation in descending order.
11. Provide statistical analysis of each product category based on the percentage of orders completed.
12. Determine the budget spent on each product category in descending order.

13.Conclude with a detailed explanation of the insights gained from the dataset.

1)User_Id and Cust_Name:- These columns primarily identify unique customers. Insights can be derived
regarding customer retention, frequency of purchases, and personalized marketing strategies based on
individual customer preferences.

2)Product_Id and Product_Category:- These columns help in understanding which products are most
popular during Diwali Sales. Analysis of product categories can reveal trends such as preferences for
electronics, apparel, home goods, etc., during festive seasons.

3)Gender, Age Group, Age:- Demographic information such as gender and age group allows
segmentation analysis. Insights into which demographic groups are the primary buyers during Diwali
can inform targeted marketing analysis.

4)Marital Status:- Understanding the marital status of the customers can influence product
recommendations and promotions. For instance, married couples might prefer different products
compared to single individuals during festive shopping.
5)Zone:- Geographic segmentation (by zone) helps in understanding regional preferences and variations
in purchasing behaviour. It can also guide Logistics and inventory management strategies based on
demand patterns across different regions.

6)Occupation:- Occupation data provides insights into the purchasing power and preferences of
different professional groups. For example, executives might have different buying behaviours
compared to students or homemakers during Diwali Sales.

7)Orders and Amount:- These columns provide quantitative insights into sales volume and revenue
generated. Analysis of order frequency, average order value, and total sales can help in assessing
ovberall business performance during the festive period.

Insights and Analysis:-

1)Popular Products:- Identify which product categories or specific products sell the most during the
Diwali Festive Period. This insight can guide inventory stocking decisions and promotional strategies.

2)Demographic Preferences:- Determine if there are specific demographic groups(based on age,


gender, marital status, etc.) that contribute more significantly to sales. This information can tailor
marketing messages and product offerings accordingly.

3)Regional Variances:- Analyse sales data across different zones to uncover regional preferences and
adapt marketing strategies to regional tastes and preferences.

4)Seasonal Trends:- Track year-over-year sales data to identify seasonal trends in customer behaviour.

5)Customer Lifetime Value:- Utilize Customer_Id data to calculate Customer Lifetime Value(CLV)and
understand which customer segments are the most valuable to the business. This can inform customer
retention strategies and loyalty programs.

6)Optimization Opportunities:- Identify opportunities to optimize marketing spend, promotional offers,


and product placements based on data-driven insights from the dataset.

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