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HS101

The document discusses the uses and abuses of social media, highlighting its role in communication, collaboration, and brand monitoring while also addressing its negative impacts such as addiction, diminished face-to-face interactions, and mental health issues. It notes that over half of the global population uses social media, with significant daily engagement. The document emphasizes the importance of understanding both the advantages and disadvantages of social media in modern society.

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Navneet Gautam
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18 views

HS101

The document discusses the uses and abuses of social media, highlighting its role in communication, collaboration, and brand monitoring while also addressing its negative impacts such as addiction, diminished face-to-face interactions, and mental health issues. It notes that over half of the global population uses social media, with significant daily engagement. The document emphasizes the importance of understanding both the advantages and disadvantages of social media in modern society.

Uploaded by

Navneet Gautam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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“USES AND ABSUSE OF SOCIAL MEDIA”

Directed by: Submitted


by:

“SOCIAL MEDIA”

What Is Social Media?


The term social media refers to a computer-based technology that facilitates the sharing of ideas,
thoughts, and information through virtual networks and communities. Social media is internet-based
and gives users quick electronic communication of content, such as personal information,
documents, videos, and photos. Users engage with social media via a computer, tablet, or smart
phone via web-based software or applications. While social media is ubiquitous in America and
Europe, Asian countries like Indonesia lead the list of social media usage.

Some of the key takeaways from their January 2022 global overview are:

 More than half of the world now uses social media (58.4%)
 4.62 billion people around the world now use social media, 424 million new users have come online within the
last 12 months

 The average daily time spent using social media is 2h 27m.


“pros &cons of social media”

Pros :
 Build relationships. Social media is not just about brands connecting with their customers. ...
 Share your expertise. Social media gives you an opportunity to talk about what you know and what you want to
be known for.
 Increase your visibility.
 Educate yourself.
 Connect anytime.
Cons :
 Online vs Reality.
 Increased usage.
 Social Media is addicting.
 Fear of Missing Out.
 Self-image issues.
ADVANTAGES OF SOCIAL MEDIA :
 You reach large audiences.
 You have a direct connection with your audience.
 You can create organic content. .
 You have access to paid advertising services.
 You build your brand.
 You drive traffic to your website.
 You can evaluate your performance.

DISADVANTAGES OF SOCIAL MEDIA


 Lacks Emotional Connection.
 Gives People a License to be Hurtful.
 Decreases Face-to-Face Communication Skills.
 Conveys Inauthentic Expression of Feelings.
 Diminishes Understanding and Thoughtfulness.
 Causes Face-to-Face Interactions to Feel Disconnected.
 Facilitates Laziness.
USES OF SOCIAL MEDIA
Communication

The tools that are used in the communication sector are basically a very well-known form of social media
platform. These tools include Blogs and websites where you are provided an ability to create articles and blogs to
interact, communicate, inform and empower your audiences.

Collaboration

Most of us use many different tools that have a social aspect attached to them and we use these tools on a
regular basis as well. Let us give you an example. Have you ever heard of Wikipedia?

Well, it is a knowledge platform that provides the people with an ability o update their views. It is basically an
encyclopedia that is online and can be used and updated by anyone. Also, there is another example in the form
of Google Docs that enables the people to edit and share documents and that too online

Opinions & Reviews

Nowadays, we provide reviews for every single thing that we see. It is almost similar to having a conversation
with someone. What do you think makes this possible? Well, it is social media of course. With the help of social
media, anyone can review anything these days.
Brand Monitoring

Now the tools for brand monitoring are not the ones that everyone knows about, but they are very important for
sure. All the consumer brands and the companies that deal with the public make use of the brand monitoring
tools in order to see what exactly is being talked about their brands and businesses.

Entertainment

For those who do not know what online games are, we feel bad for you.Well, the world of gaming was never
really dependant on the social media platforms but now they are. Games like Farmville and Mafia Wars are the
primetime games that are played on the social media sites.

Paid Advertising

Uses of social media are also very effective running paid ads on different social media portals. Social platforms
like Facebook, LinkedIn, Twitter, Snapchat, Pinterest, etc. enable you to run paid ads on them.Social Media
channels already enjoy a wide audience base that you can demographically target to optimize the online
presence of your brand, product, and services. You can also track the performance of your paid ad campaigns and
accordingly, you can tweak your campaign to ensure better results.
ABSUSES OF SOCIAL MEDIA

Conveys Inauthentic Expression of Feelings

“Social media conversations today are filled with “ha-ha”, “LOL”, and other exclamations that are meant to
represent laughter. This shorthand has become second nature and is often used when the sender is not even
smiling, much less laughing, in real life.. According to Robin Dunbar, an evolutionary psychologist at Oxford, the
actual physical act of laughter, and not the abstract idea of something being funny, is what makes laughing feel so
good. If we are so willing to replace the act that, honestly, we all love, with an artificial, typed representation that
doesn’t even bring the same joy.

Diminishes Understanding and Thoughtfulness


“Since the inception of social networking, the quality of conversations has dropped. I believe that people are
spending so much time online that they don’t always understand the feeling, emotion and/or character of the
person they are talking to. When you talk to someone through a message or even a voice, you can’t always fully
understand them.”
“Social networking has ruined the thoughtfulness in basically saying hello in person. For instance, you could say
hello to your friend in Germany with Facebook, chat in seconds; but what if there was no way to communicate via
social networking? Well you would have to write them a letter and that is something very thoughtful.”

Facilitates Laziness
“The new socially active era causes laziness because instead of running to your friends you can message them. Or
instead of walking upstairs to notify the family of dinner, I can blog it. Social networking makes life so convenient
that it creates laziness. In my opinion staying fit is important, but it is difficult to go beyond the newly developed
status quo.”
“It’s really easy to spend hours doing nothing….It’s a fantastic way to waste time.”
CAUSE MENTAL HEALTH
Excessive social media use can create a negative, self-perpetuating cycle:
1. When you feel lonely, depressed, anxious, or stressed, you use social media more often—as a way to
relieve boredom or feel connected to others.
2. Using social media more often, though, increases FOMO and feelings of inadequacy, dissatisfaction, and
isolation.
3. In turn, these feelings negatively affect your mood and worsen symptoms of depression, anxiety, and
stress.
4. These worsening symptoms cause you to use social media even more, and so the downward spiral
continue

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