Second Project Progress

Week: 6

Student Name:
Brayan Adiel Zuniga Pineda
Johanna Gisell Caballero
Josselyn Yadira Valladares
Ana Valentina Madrid
Katherine Alondra Ortiz

Account number:
61941525
51811112
61411575
61711489
61621585
Study location:
Ceutec SAP

Teaching:
Lic. Hector Danilo Henriquez Bueso

Section:
5281

Delivery date:
29/08/2022
Content
Goals.................................................................................................................................................3
Introduction.......................................................................................................................................4
Lean canvas 1..................................................................................................................................6
Focus Group Research Results....................................................................................................7
Lean Canvas 2.................................................................................................................................9
Business Operation Hypothesis..................................................................................................10
Survey Results...............................................................................................................................11
Social Media Research Tabulation Results...............................................................................14
Lean Canvas 3...............................................................................................................................16
Lean Canvas Evaluation Framework..........................................................................................17
REQUIREMENT CONSTRUCTION...........................................................................................19
SHEET CONSTRUCTION...........................................................................................................20
Projected Income Calculation......................................................................................................23
Calculation of Income Statement and Cash Flow.....................................................................25

Goals

1. Offer innovation and development for companies in the country through our
application, within our platform for companies.
2. Provide better service and keep our customers happy and allow users to
pay more easily
 Introduction

In this project preview prepared by students of “Generation of Companies 2” we

will be putting into practice what we have learned through our project preview.

Today's public transport service: Does not provide a pleasant service, only cash is
accepted, generates traffic in cities and there is no control by companies. That
said, people need an updated and modern transportation system. Public
transportation users, mostly young people, think that carrying cash is tedious,
especially when it is loose. They are afraid that they will lose it more easily in a
robbery or that they will lose it when they are moving.
Having said that, I am here to introduce you to our company called TAXBUS. As
we have mentioned, our company is dedicated to the transportation sector. We
have seen a huge need in the country to innovate and develop. This is precisely
why we created this platform to be able to develop this specific sector. Added to
that, we also offer agility to provide better service and keep your customers happy
since the platform or application will allow users to pay more easily and transport
units can pick up their users more quickly.

We also offer security for user use because our application is completely secure
and supports and protects the user's money. In addition to that, the best part is that
it is accessible to everyone; all types of people who can use a smartphone or their
identity card can use the TAXBUS services.
 1) Problem: 4) Problem solution: 3) Value proposition: 9) Unique or competitive 2) Customer
advantage: segment:
Most young people A mobile app or platform where people  An innovative APP or platform for Mobile application with  Transport
think that carrying can pay, report, and secure their payments. access to GPS monitoring companies
cash is tedious, money with ease. Likewise, for  Provide better agility and quality of and real location of the  Medium and large
especially when it is companies to have greater service to keep our customers units.  18 to 35 years old
loose change due to management. happy  Middle class
a robbery.  Security for the user since our  North and central
application is totally secure and zone
will protect your money.
 More payment methods
 QR reader in all transport units.
 Modernization, better attention
8) Key metrics: and service. 5) Channels:
 Digital platform -BTL and ATL media
 Smart bus validator (scanner) -Frequently asked questions
 Mobile App within the APP
 Programmers -Chat bot

7) Cost structure: 6) Sources of income:

 Fixed cost: Administration payroll (L40, 000.00), IT payroll (L 60,000) security. (L10,  Cost per QR acquisition: Lps5,000
000.00), internet payment (2,500), office rental (L10,000.00), telephone (L 7,350.00)  Income from monthly fees and platform maintenance:
L13,000.00
 Variable cost: payment for drinking water (L500.00), purified water (300.00), electricity
(9,000.00).

Lean canvas 1
 Focus Group Research Results

We decided to carry out feedback through a focus group using the zoom tool,
presenting our business proposal which is very innovative in the market. Within the
comments and suggestions obtained in our meeting generated by our participants
we obtained the following.

 Our participants consider that according to the service we provide, the

acquisition cost for the QR validator should have a higher cost and provide
additional services such as GPS and provide different functions through the
reader and can help both our clients and the end user.
 Our participants are aware of the problem detected in our community, namely
the lack of security in the means of transport, which is why they approve this
strategy as a business model that will provide solutions to the market and the
population in general.
 Our participants suggest that we expand throughout the national territory and
offer a tender or proposal for a government plan so that the benefit reaches the
entire population and ensures their economic well-being.
 The implementation of a membership will provide security and trustworthy

service
 1) Problem: 4) Problem solution: 3) Value proposition: 9) Unique or competitive 2) Customer
advantage: segment:
Most people think A mobile app or platform where people  Ease of payment method in the Mobile application with  B2B Client
that carrying cash is can pay. population. access to GPS monitoring  Transport
tedious, especially  Rechargeable electronic card for  innovation and development and real location of the companies
when it is loose transport payment  Monetary security units.  Medium and large
change due to a  Customer support and  Agility To be the only company in  18 to 35 years old
robbery. management  Profitable Honduras with an electronic  Middle class
 Charging points in strategic  Accessibility to all audiences. payment method for public  North and central
locations transportation. zone
 Debt collection administration

8) Key metrics: 5) Communication and

 Digital platform distribution channels.
 Smart bus validator (scanner) * Social Media, BTL Media,
 Mobile App ATL Media
 Programmers
 Sales force

7) Cost structure: 6) Sources of income:

 Fixed cost: Administration payroll (L40, 000.00), IT payroll (L 60,000) security. (L10,  Initial QR acquisition cost: Lps15,000
000.00), internet payment (2,500), office rental (L10,000.00), telephone (L 7,350.00)  Monthly Maintenance Cost QR: L 5,000.00
 Income from monthly fees and platform maintenance:
 Variable cost: payment for drinking water (L500.00), purified water (300.00), electricity L25,000.00
(9,000.00).

Lean Canvas 2
 Business Operation Hypothesis

Our company called TAXBUS as we have mentioned Our company is dedicated to

the transportation sector. We have seen a huge need in the country, which is why
we want to innovate and develop solutions and precisely for this reason we created
this platform to be able to develop this specific sector. Without further ado, we
began our participation with our value proposition.

Our value proposition is innovation and development for the country's companies.
Within our platform, companies will be able to organize themselves in a better way
because the platform presents reports on the transactions or the number of times
that users use their transportation units, being able to locate where they are and
report the units' earnings per day, which allows for better income control. It also
offers agility to provide better service and keep customers happy since the platform
or application will allow users to pay more easily and transport units can pick up
their users more quickly. We also offer security for the user's use because our
application is completely safe and supports and protects the user's money
(monetary security). And the best part is that it is accessible to everyone. All types
of people who can use a smartphone or their identity card can use the TAXBUS
services. For transport companies to acquire fully profitable services Since they
can choose the transport units they need, and they will accept not only cash
payments, they will now offer more forms of payment, which in the eyes of the user
means modernization, better attention and service.

Survey Results
Most users are between 25 and 35 years old and believe that the cash payment
method is currently very unsafe.

Users believe that the rechargeable card method will have many more advantages
and a preferred access point will be supermarkets and gas stations.
AND

In our proposal for additional income and special treatment for the population, they
consider paying a membership of L 500.00 to access this automatic benefit, in turn
they want to know more about our business and application in social networks that
represents an excellent communication channel in this new era of technology.
Due to the latent problem in our society, the population would recommend our
business model because it is a positive advantage in the payment method and,
above all, their own security.
Social Media Research Tabulation Results
 1) Problem: 4) Problem solution: 3) Value proposition: 9) Unique or 2) Customer
competitive advantage: segment:
Most people think A mobile app or platform where  Ease of payment method in Mobile application with  B2B Client
that carrying cash people can pay. the population. access to GPS  Transport
is tedious,  Rechargeable electronic card  innovation and development monitoring and real companies
especially when it for transport payment  Monetary security location of the units.  Medium and
is loose change  Customer support and  Agility To be the only company large
due to a robbery. management  Profitable in Honduras with an  25 to 35 years
 Charging points in strategic  Accessibility to all audiences. electronic payment  Middle class
locations method for public  North and
 Debt collection administration transportation. central zone
Faster and safer method.

Key Partners 8) Key metrics: 5) Communication and

Government  Digital platform distribution channels.
Institute of Transport  Smart bus validator (scanner) * Social Media, BTL
Municipalities  Mobile App Media, ATL Media
Computer Security
 Programmers
Company
Gas stations  Sales force
Supermarkets

7) Cost structure: 6) Sources of income:

 
Fixed cost: Administration payroll (L40, 000.00), IT payroll (L 60,000) security. Initial QR acquisition cost: Lps15,000
(L10, 000.00), internet payment (2,500), office rental (L10,000.00), telephone  Monthly Maintenance Cost QR: L 5,000.00
(L 7,350.00)  Income from monthly fees and platform maintenance:
L25,000.00
 Variable cost: payment for drinking water (L500.00), purified water (300.00),  Profit per transaction
electricity (9,000.00). Production cost not required since a software  Money rechargeable within the system
Lean Canvas 3
 Income
Detail Monthly
QR maintenance (L5,000 each bus) 25,000.00
Monthly Fee for TaxBus Services 25,000.00

Variable income per client L 50,000.00

*Taking into account that each bus owner has 5
transport units*

Variable costs

Drinking water 500.00

Purified water 300.00
Electrical energy 9,000.00
Variable cost per customer 9,800.00

Fixed costs (Administration payroll + IT payroll + security +

internet payment + office rent + telephone) 129,850.00

Expected customers 5
Expected utility (revenue*expected customers) -
variable and fixed costs 110,350.00

Lean Canvas Evaluation Framework

 Building sales

Month 1 Month 2 Month 3

Description calculation calculation calculation
Customers who purchase the Taxbus
service 5
Number of Buses 5
Price per QR on Bus 5,000
Price per Service 25,000.00
Total sales captured (5 buses) 250,000.00

Customers who purchase the Taxbus

service 3
Number of Buses 8
Price per QR on Bus 5,000
Price per Service 25,000.00
Total sales captured (8 buses) 195,000.00
Total, sales of acquired customers 445,000.00 38%

Customers who purchase the Taxbus

service 5 5
Customers retained from previous
months 3 3
Number of Buses 5 5
Price per QR on Bus 5,000 5,000
Price per Service 25,000.00 25,000.00
Total, from retained sales (5 buses) 150,000.00 150,000.00

Customers who purchase the Taxbus

service 3 3
Customers retained from previous
months 1 1
Number of Buses 8 8
Price per QR on Bus 5,000 5,000
Price per Service 25,000.00 25,000.00
Total, from retained sales (8 buses) 65,000.00 65,000.00
Total, sales from retained customers 215,000.00 215,000.00 62%

Additional income from expansion 400.00

Total, quantity of Taxbus Shirts 23
Total, revenue from expansion 9,200.00 1%

Total income in lempiras 445,000.00 215,000.00 224,200.00

 Total, Projected Sales 1,184,200.00 100%

REQUIREMENT CONSTRUCTION

DESCRIPTION AMOUNT COSTS COST PER REQUIREMENT

ADMINISTRATIVE PERSONNEL REQUIREMENT
National Operations and Administration Manager 1 L30,000.00
Management Assistant 1 L10,000.00 L40,000.00
IT PERSONNEL REQUIREMENT
National IT Manager 1 L22,000.00
IT Coordinator 1 L15,000.00
Programming Officer 1 L12,000.00
Support Officer 1 L11,000.00 L60,000.00
PERSONAL SECURITY REQUIREMENT
Monitoring Officer 1 L10,000.00 L10,000.00
POWER PLANT REQUIREMENT
Fuel for the generator L5,000.00 L5,000.00
MONTHLY TOTAL L115,000.00
 SHEET CONSTRUCTION
health insurance care scheme social security scheme
Employee 2.50% Employee 1.75%
Patron 5% Patron 2.75%
IHSS DEDUCTIONS
Contribution ceiling 10,342.19 Contribution ceiling 10,782.30
Employee 258.55 Employee 188.69
Patron 517.11 Patron 296.51

C.
Salary ceiling Surplus Individual

30,000.00 10,782.30 19,217.70 144.13

-
10,000.00 10,782.30 782.30 -

22,000.00 10,782.30 11,217.70 84.13

15,000.00 10,782.30 4,217.70 31.63

12,000.00 10,782.30 1,217.70 9.13

11,000.00 10,782.30 217.70 1.63

-
10,000.00 10,782.30 782.30 -
 IHSS
CARGO CUENTA SUELDO NOMINAL RAS RPS TOTAL RAP SUELDO NETO
TOTAL DEDUCCIONES
Gerente Nacional de Operaciones y Administracion Gasto
30,000.00 258.55 188.69 447.25 144.13 591.38 29,408.62
Administrativo
Asistente de Gerencia Gasto
10,000.00 250 175 425.00 - 425.00 9,575.00
Administrativo
Gerente Nacional de IT
Gasto IT 22,000.00 258.55 188.69 447.25 84.13 531.38 21,468.62
Coordinador IT Gasto IT 15,000.00 258.55 188.69 447.25 31.63 478.88 14,521.12
Oficial de Programación Gasto de
12,000.00 258.55 188.69 447.25 9.13 456.38 11,543.62
Informática
Oficial de Soporte Gasto de
11,000.00 258.55 188.69 447.25 1.63 448.88 10,551.12
Informática
Oficial de Monitoreo Gasto de seguridad
10,000.00 250 175 425.00 - 425.00 9,575.00
Combustible para el generador Caja Chica
5,000.00 0 0 0.00 0 - 5,000.00
TOTAL 111,643.11
 Projected Income Calculation
Cálculo de unidades vendidas por captación de clientes Ingresos por ventas de producto principal
Cantidad de personas alcanzadas con la publicidad invertida 600 Unidades vendidas a clientes captados= 300
% dispuesto a pagar por el precio establecido (revisar
10%
pregunta de la encuesta) Unidades vendidas a clientes retenidos= 180
Cantidad de personas dispuestas a comprar 60 Unidades vendidas a clientes referidos= 110
Cantidad de unidades en la primera compra(revisar pregunta Total de unidades vendidas de producto
5
de la encuesta) principal 590
Precio de venta (ver precio en pregunta de la
300
Unidades vendidas a clientes captados encuesta, sí aplica ISV/1.15) 5,000.0000
Total de ingresos de venta por producto
principal= 2,952,000.00
Cálculo de unidades vendidas por retención
Cantidad de clientes captados que compraron en el mes
60
anterior Ingresos por ventas de productos adicionales
% clientes que recompran (revisar pregunta de la encuesta) 60% Unidades vendidas de productos adicionales= 288.00
Precio promedio de producto adicional (ver
Cantidad de clientes retenidos en el mes actual 6 precio en pregunta de la encuesta, sí aplica
ISV/1.15) 400.0000
Total de ingresos por venta de producto
30
Clientes retenidos hasta el mes anterior adicional= 115,200.00
Total de clientes retenidos 36
Cantidad de recompra promedio (revisar la pregunta de la
5 Total de ingresos anuales en lempiras
encuesta) 3,067,200.00
Unidades vendidas a clientes retenidos 180 Incremento
Descripcion Año 1 Año 2 Año 3 Año 4 Año 5 5%
Cálculo de unidades vendidas por ampliación
Clientes Captados (60 )Clientes
Busesretenidos
(5) hasta el mes anterior
300.00
30
315.00 330.75 347.29 364.65
Clientes Retenidos (36)% personas que refieren un cliente (revisar pregunta de la 180.00 189.00 198.45 208.37 218.79
16%
Clientes Referidos (20 encuesta)
) 110.00 115.50 121.28 127.34 133.71
Cantidad de clientes referidos 5
Precio MantenimientoCantidad de primera compra (revisar pregunta de la 5,000.00 5,000.00 5,000.00 5,000.00 5,000.00
23
Precio por Servicio encuesta) 25,000.00 25,000.00 25,000.00 25,000.00 25,000.00
Clientes por AmpliacionUnidades vendidas a clientes referidos 110
288.00 302.40 317.52 333.40 350.07
% de clientes dispuestos a comprar producto adicional (ver
Precio de Ampliacion pregunta de la encuesta) 400.00
80% 420.00 400.00 400.00 400.00
Total Ingresos Por Mantenimiento
Cantidad de clientes que adicionan compras 2,950,000.0024 3,097,500.00 3,252,375.00 3,414,993.75 3,585,743.44
Cantidad de productos adicionados por cliente (ver pregunta
Total Ingresos por Servicio (25,000X60) 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00 1,500,000.00
de la encuesta) 1
Total Ingreso por Ampliacion
Unidades vendidas de producto (adicionales) 115,200.00
24 127,008.00 127,008.00 133,358.40 140,026.32
Total Ingreso 4,565,200.00 4,724,508.00 4,879,383.00 5,048,352.15 5,225,769.76
 Calculation of Income Statement and Cash Flow

Descripcion Año 0 Año 1 Año 2 Año 3 Año 4 Año 5

Calculo de Utilidad Bruta
Ingreso 4,565,200.00 4,724,508.00 4,879,383.00 5,048,352.15 5,225,769.76
Costo de Produccion - - - - -
Utilidad Bruta en Ventas 4,565,200.00 4,724,508.00 4,879,383.00 5,048,352.15 5,225,769.76
Calculo de Utilidad antes de Impuesto
Gastos de Venta (Planilla + Gasto Publicidad+ Costo Fijos ) 935,213.87 935,213.87 935,213.87 935,213.87 935,213.87
Gasto de Administracion (Planilla + Gastos Variables) 700,303.47 700,303.47 700,303.47 700,303.47 700,303.47
Utilidad antes de Impuesto Sobre Renta 2,929,682.67 3,088,990.67 3,243,865.67 3,412,834.82 3,590,252.42
Impuesto Sobre Renta 25% 732,420.67 772,247.67 810,966.42 853,208.70 897,563.11
Utilidad Neta 2,197,262.00 2,316,743.00 2,432,899.25 2,559,626.11 2,692,689.32
Calculo del Flujo de Efectivo - 900,000.00
(+) Depreciacion - - - - -
Total Flujo - 900,000.00 2,197,262.00 2,316,743.00 2,432,899.25 2,559,626.11 2,692,689.32