A MAJOR PROJECT

BRAND AWARENESS AND PERCEPTION AT BAJAJ ALLIANZ

Submitted in partial fulfillment for the award of the degree

of

Master of Business Administration (MBA)

Submitted By: Supervised By:

ARUN Rakesh Verma

MANGALAYATAN UNIVERSITY SHIKOHABAD

EXCEL DISTANCE EDUCATION

DECLARATION BY CANDIDATE
Certified that the project “ BRAND AWARENESS AND PERCEPTION” is the

bonafide work carried out by me under the supervision of Rakesh Verma for

the partial fulfillment of the requirements for the award of the Degree of Master

of Business Administration .

I further certify that this project is not submitted by me for the award of any

other degree from this or any other Institution /University.

Name of Candidate :Arun

Univ.Roll No:22204991

Session MBA 2022-2024

 EXCEL DISTANCE EDUCATION

DECLARATION BY INTERNAL SUPERVISOR

Certified that the project BRAND AWARENESS AND PERCEPTION AT

BAJAJ ALLIANZ is the bonafide work of ARUN”, who carried out the work as
Major Project under my supervision from Jan – June 2024 in the partial
fulfillment of the requirements for the award of the Degree of Master of
Business Administration .
 ACKNOWLEDGEMENT

Any achievement does not come from one’s contribution; it requires some support from the

superior to make the task uncomplicated. I am heartily thankful to my institute EXCEL

DISTANCE EDUCATION. For giving me an opportunity to undertake a very useful and

interesting under the guidance of Mr. Rakesh Verma A special word of thanks to my

Faculty guide Dr. Garima Chabra for her patient guidance and persistent encouragement,

throughout for the completion of the training. I am deeply indebted to them for their

invaluable supervision. Besides I would like to thank all the employees of BAJAJ ALLIANZ

of Marketing team for providing me a leaning environment. Without their aid & support this

training would have been a daunting task. I am indebted to the helping hand of my faculty

guide who by his continuous reinforcement and best wishes pioneered me into an absolutely

intense and interesting corporate world. Lastly, it is difficult to forget the help and moral

support from my family and friends. It has been an enriching experience for me, which has

enabled me to get a clear picture of my training. Learning in the past 4 weeks was a life time

experience and will be helpful for me in the future.

Arun
 TABLE OF CONTENTS

SL NO. CONTENTS PAGE NO.

EXECUTIVE SUMMARY

CHAPTER 1 INTRODUCTION 1

1.1 INTRODUCTION ABOUT PROJECT 2

1.2 INDUSTRY PROFILE 2

1.3 COMPANY PROFILE 3

1.4 PROMOTERS 4

1.5 VISION, MISSION & QUALITY POLICY 5

1.6 PRODUCT AND SERVICES 6-9

1.7 LOCAL ADDRESS 9

1.8 INFRASTRUCTURE FACILITY 9

1.9 COMPETITORS 10-14

1.10 SWOT ANALYSIS 15

1.11 FUTURE GROWTH AND PROSPECTS 16

1.12 FINANCIAL STATEMENTS 17-18

CHAPTER 2 CONCEPTUAL BACKGROUND AND 19

LITERATURE REVIEW
2.1 THEORITICAL BACKGROUND OF THE STUDY 20-23

2.2 LITERATURE REVIEW 24-31

CHAPTER 3 RESEARCH DESIGN 32

3.1 STATEMENT OF PROBLEM 33

 3.2 NEED FOR THE STUDY 33

3.3 OBJECTIVES 33

3.4 SCOPE OF THE STUDY 34

3.5 RESEARCH DESIGN 34

3.6 SAMPLING METHOD 34-35

3.7 LIMITATIONS OF THE STUDY 35

CHAPTER 4 DATA ANALYSIS & DATA 36-54

INTERPRETATION
CHAPTER 5 FINDINGS, SUGGESTIONS AND 55
CONCLUSION
5.1 SUMMARY OF FINDINGS 56

5.2 SUGGESTIONS 57

5.3 CONCLUSION 57

BIBLIOGRAPHY

ANNEXURE
 LIST OF TABLES

SL NO. PARTICULARS PAGE NO.

TABLE NO 4.1 Table showing qualification of respondents 37

TABLE NO. 4.2 Table showing age group of Respondents 38

TABLE NO. 4.3 Table Showing Occupation 39

TABLE NO. 4.4 Table Showing Family size of respondents 40

TABLE NO. 4.5 The table shows the income groups 41

TABLE NO. 4.6 Table showing awareness about the Insurance 42

TABLE NO. 4.7 Table showing how people knows about Bajaj 43
Allianz
TABLE NO. 4.8 Table showing to help create a brand image 44

TABLE NO. 4.9 Table showing attitude towards calls from an 45

agent
TABLE NO. 4.10 Table showing awareness of company's vision 46

TABLE NO. 4.11 Table showing identification of company's logo 47

TABLE NO. 4.12 Table showing trust in company's services 48

TABLE NO. 4.13 Table showing the response about WOM publicity 49

TABLE NO. 4.14 Table showing respondent's interest on insurance 50

brand
TABLE NO. 4.15 Table showing methods of respondent savings 51

TABLE NO. 4.16 Table showing on which respondents wants to take 52

an insurance
TABLE NO. 4.17 Table showing respondents insurance claim 53

TABLE NO. 4.18 Table showing general insurance policies 54

respondents have taken

LIST OF CHARTS
 SL NO. PARTICULARS PAGE NO.

CHART NO.4.1 Chart showing qualification of respondents 37

CHART NO. 4.2 Chart showing age group of Respondents 38

CHART NO. 4.3 Chart Showing Occupation 39

CHART NO. 4.4 Chart Showing Family size of respondents 40

CHART NO. 4.5 The Chart shows the income groups 41

CHART NO. 4.6 Chart showing awareness about the Insurance 42

CHART NO. 4.7 Chart showing how people knows about Bajaj 43
Allianz
CHART NO. 4.8 Chart showing to help create a brand image 44

CHART NO. 4.9 Chart showing attitude towards calls from an 45

agent
CHART NO. 4.10 Chart showing awareness of company's vision 46

CHART NO. 4.11 Chart showing identification of company's logo 47

CHART NO. 4.12 Chart showing trust in company's services 48

CHART NO. 4.13 Chart showing the response about WOM publicity 49

CHART NO. 4.14 Chart showing respondent's interest on insurance 50

brand
CHART NO. 4.15 Chart showing methods of respondent savings 51

CHART NO. 4.16 Chart showing on which respondents wants to take an 52

insurance
CHART NO. 4.17 Chart showing respondents insurance claim 53

CHART NO. 4.18 Chart showing general insurance policies respondents 54

have taken
 EXECUTIVE SUMMARY

The internship activity was completed at Bajaj Allianz General Insurance for a time of about
a month and a half. The research activity was carried out to analyse the brand awareness and
perception towards general insurance and to comprehend the dimension of awareness of the
brand.

The data gathered for the research activity are the primary sources legitimately gathered from
the general population, the quantity of respondents for the study is 100. The research design
carried out for the investigation is descriptive research.

In this study found that a large portion of the respondents are graduates with an age group of
26 - 35, where the family size is 0-3 and 3-5. A large portion of the respondents are having
the pay of 15000-30000. In this study it was discovered that major of the respondents know
about the Bajaj Allianz general insurance policy as the method for reserve funds. From the
investigation it has been realized that Bajaj Allianz General Insurance is a noteworthy brand
among the respondents it has been discovered that larger part of the respondents is happy
with the service given by the organization.
CHAPTER 1 INTRODUCTION

1.1 INTRODUCTION ABOUT THE PROJECT

Project study gives us the best opportunity to improve the practical knowledge of the study.
Which will help to gain deeper knowledge of the study. The period of project is 6 to 7 weeks
of time.
In the first week I had the opportunity to know about the company and the company’s
management structure then I learned about their product and services available in the
company and the quality of each services to the different types of customers. The services
widely classified based on the age group of the customers.
In last of the project I had a opportunity to learn how to attract the customers and the
procedures which are involved in the opening of the policy.
At last they taught me how to analyse the customers based on their response.
1.2 INDUSTRY PROFILE
In India the insurance industry consists of 57 insurance organisations, of which 24 deal with
life insurance, 33 are non-life insurance. LIC (life insurance corporation) is the only public
company which provide life insurance.in addition, there are six insurers from the public
sector among non-life insurers. In addition, there is only one national insurer namely GIC Re
(the Indian general insurance company). In the Indian insurance market, the stake holders are
both surveyors, brokers and third -party administrators who service health insurance
requirements and claims.
1.21 The market size of insurance industry in India.

The government’s policy of insuring the insurer moderately dismisses the insurance company
and the coverage of insurance plans in India.
The total premium paid in India by life time insurance as reached 5.53 trillion (US $ 95.48
billion) and 4.58 trillion (US $ 71.1 billion) for life insurance and Rs 1.51 trillion. Overall the
insurance vibration reached 2.7% in India and 3.69% in 2019.
In the financial year 2019 (up to 21018 October), premium life insurance from a new life
industry is 3.66% per year to Rs 1.09 trillion. In FY 2019 (as of 2018 October). the gross
direct premiums of non-life insurers reached Rs 962.05 billion.

1.3 COPMANY PROFILE

Bajaj Allianz general insurance company limited is a joint venture between general insurance
company limited Bajaj Finserv limited and Allianz SE both enjoying the reputation, stability
and potential of ability.
Bajaj Allianz received a certificate of registration of insurance regulatory and development
authority (IRDA) on May 2 2001 to conduct varies transaction in addition to the health
insurance industry in India the company as on official and investment of Rs 110 crores Bajaj
Finserv limited has 74 percent and the rest 26 percent is held by Allianz SE.
As of 31 March 2018, The Bajaj Allianz is the most economically viable insurer in the
industry by retaining its business growth and profit. Rs 1353 crores to the company as made a
profit gained before tax. And the company is grown by 23.41% higher than the previous
financial year.
Bajaj Allianz general insurance company limited have offices in 200+ cities and now they are
expanding through virtual offices and the company have 3000+ network garages and 4000+
network hospitals and the company is providing caseless facilities to their customers in case
of motor or health claims.
Bajaj Allianz general insurance company limited have awarded with “general insurance
provider of the year award-money today FPCIL awards 2014”. And company receives the
“claims award Asia 2014 by the insurers claims team.

The company provides varies facilities to its customers like insurance wallet app, customer
portal to serve their customers effectively. More than 7 million customers are satisfied by
their service.
In India Bajaj Allianz are the largest agency network in general insurance.
1.4 PROMOTERS
1.41 BAJAJ FINSERV LIMITED

Fig no. 1
Bajaj Finserv Limited has recently separated from Bajaj Auto Limited it is a two and three
wheelers automobile manufacture in India. Bajaj Allianz is the promoter of general insurance
company limited as a promoter Bajaj Finserv Limited as the following offers:
• Wide distribution network through its companies group
• Indian consumers knowledge
• Financial strength to support insurance industry
1.42 ALLIANZ SE, GERMANY

Fig No.2
Allianz SE general (property and accident) is in the insurance business health and life
insurance and property management have been in activity for more than 110 years. Allianz is
one of the biggest worldwide federal insurer with activity in more than 70 nations. In
addition, the group gives the services like loss prevention and risk management. Allianz as
insured the worlds largest infrastructure projects, and the Allianz insure most of the 500 lucky
companies. Apart from being a big industrial insurer, Allianz as the considerable portfolio of
commercial and personal routes, using different types of new delivery channels as a promoter
Allianz SE as the accompanying to give Bajaj Allianz general insurance company limited:
• Establishing and running of general insurance operation
• New and improved international products
• One of the leading insurance company in the world

1.5 VISION, MISSION AND QUALITY POLICY

1.51 VISION
 To be the first choice insurer for customer
 To be the preferred employer for staff in the insurance industry  To be the
number one insurer for creating share holder value

1.52 MISSION
As a responsible, customer focused market leader, we will strive to understand the insurance
needs of the consumers and translate it into affordable products that deliver value for money.

1.53 QUALITY POLICY

Commitment of professionalism, customer and quality is an integral part of our core values.
We will meet our customer’s needs and build trust among our customer through:

• Providing appropriate, cost effective solutions

• Adopting a process approach to improve efficiency and effectiveness with the use of
technology
• Total customers and employee engagement

1.6 PRODUCT / SERVICES

1.61 CAR INSURANCE

Fig No. 3
With a steady increasing the number of road cars it will be very difficult to protect car from
unnecessary accidents. Most repair cost, with the expense of spare parts can definitely
squeeze pockets which require a better car insurance or a package motor insurance policy.
Bajaj Allianz offers vehicle insurance coverage with the scope of covers.

1.62 TWO WHEELRS INSURANCE

 Fig No. 4
Because of unpredictable events for example accidents thieves or natural disaster. The two
wheeled insurance policy is financially involved in the damage caused to bike or scooter and
injuries. Bike insurance policy covers against financial liabilities caused by the injuries or
damaged to third party in the accident. The costs included can influence the financial scratch
up. Bike insurance policies provide financial protection against such drawbacks.

1.63 HEALTH INSURANCE

Fig No. 5
The good health insurance policy should do 3things
• Make sure that you and your family can have a good medical care when you
need it
• Health insurance gives a complete peace of mind
• Health insurance covers the cost of treatment and the cost of hospital.

Types of health insurance are as follows:

• Health insurance plan for individuals
 • Health insurance for family
• Global personal guard
• Critical illness plan
• Extra care plus

1.64 TRAVEL INSURANCE

Fig No. 6
Travel insurance is usually attached during travel booking to cover the journey, or a
‘multi-tour’ policy involves unlimited number of trips with in a set off time.
Travel insurance is the insurance that is intent to cover the medical costs, lost gear
(luggage) , flight accident and different misfortune while traveling either domestically
or internationally.
 Some travel insurance plans are as follows:
• Individual travel insurance
• Family travel insurance  Senior citizen travel
• Student travel insurance

1.65 HOME INSURANCE

Fig No. 7
Home insurance policy is the service that you can buy things that protect from risk of
damages or damages caused by any unexpected events. Some events may cause
sudden and huge costs, which we can’t normally produce. In such cases, the my
‘home-all-risk’ insurance policy protects from suffering financial problems at the
time, ensuring full protection.

1.7 LOCAL ADDRESS

 • Bajaj Allianz general insurance company
Golden Heights, 4th floor, 4th M block, 59A cross Rd, Rajajinagar, Bengaluru,
Karnataka 560010
• Bajaj Allianz General Insurance
Near RTO 97, 12th main Rd, 2nd block, Rajajinagar Bengaluru 560010

1.8 INFRASTRUCTURE FACILITY

• Parking facility
• Drinking water for customers and employees
• Separate sitting facility for customers
• Good sitting facilities to employees
• Attractive interior design
• Drinking facilities with juice, coffee and tea

1.9 COMPETITORS

1.91 SBI GENERAL INSURANCE

Fig No. 8
SBI general is one the India’s leading life insurance company, a joint venture between the
largest bank of India that is state bank of India and major global insurance company BNP
Paribas Cardiff. SBI general insurance is established in March 2001 and they are serving
world wide customers. The headquarters of SBI general insurance is located at Mumbai. They
are serving Life insurance and pensions to its customers. Almost 12000+ on-roll employees
and 94thousand agents are working under SBI life insurance.

The organisation’s gross composed premium (GWP) for the half-year finished Sept 30 2018,
saw a 30% expansion at Rs. 2067 crores, and it posted net benefit of Rs. 104 crores for a
similar period.
1.92

APOLLO MUNICH HEALTH INSURANCE

Fig No. 9
Apollo Munich health insurance company limited was established on August 08 2007. It is a
joint venture between Munich health a leading insurance organisation based in Germany and
Apollo hospitals. Apollo Munich provides insurance services to its customers such as health
insurance, accident insurance, travel insurance.

Apollo Munich health insurance has 180+ offices across the India and as over 3200
employees. It is originally known as Apollo DKV insurance limited a group of insurance
company was owned by Munich. In 2009 December Apollo DKV was renamed as Apollo
Munich.
1.93
HDFC ERGO

Fig No. 10
HDFC general insurance company is one of the leading insurance company in India which is
offer in a personal and group insurance solution. To meet the needs of different life styles of
customers such as health, pension, savings and investment, protection etc. HDFC general
insurance was founded in 2000, HDFC general provides long term general insurance
solutions in India. As of 30th June 2018 the company as 34 personal and 11 bulk products in
its portfolio, compatible with different customer requirement including 8 optional benefits.
HDFC ERGO is widely accessible across the country with 413 branches and 163 bank
account partners. The company as strong foundation for financial advisors.
HDFC ERGO general insurance on 2018 detailed a 13.5% development in net benefit at Rs.
230 crores during the principal half of the current monitory, contrasted and a benefit of Rs.
202.4 crore in a similar period a year ago.
Its gross composed premium ascended by 12.6% of Rs. 4257 crore during the period, against
Rs. 3781 crore in a year-back period, the firm said in a discharge.
1.94
LIFE INSURANCE CORPORATION

Fig No. 11
Life Insurance Corporation of India was established in 1st September 1956 when the Indian
Insurance Act, passed by parliament of India. More than 245 insurance organisation and
provident societies merged to form a state-owned life insurance corporation. LIC as 114773
employees all over India as of March 2016. LIC as its headquarters in Mumbai. It provides
health insurance, life insurance, mutual fund and investment management services to its
customers. Some subsidiaries of LIC are LIC housing finance, LIC mutual fund, LIC pension
fund limited etc.
Based on complete premium pay, the market shares of LIC decreased from 71.81% in 2016-
17 to 69.36% in 2017-18, said the yearly report of the Insurance Regulatory Development Of
India (IRDAI). For the market share of the overall industry of private insurance in new
business premium likewise observed an expansion during 2017-18 over the earlier year.
1.95
BIRLA SUN LIFE INSURANCE

Fig No. 12
Aditya Birla sun life insurance company limited is the auxiliary company of Aditya Birla
capital limited. ABSLI was organised on 4th August 2000 and began its operation on 17th
January 2001. Birla sun life is one of the major life insurance company which is providing a
products at consumer life cycle, earlier known as Birla Sun Life Insurance Limited. This
includes youngsters’ future plans, health plans, riches protection plan, pension and retirement
solutions and unit linked insurance plan.

The company provides full protection solution to help the secure financial support for the
family’s future and to keep the family financially secure and financially safe with your kid’s
education, wellbeing and health arrangement, & saving solution. With little discipline savings
at customary intervals. ABSLI puts the need for people first and is aimed at protecting the
customers with the best of their customers. However, Life insurance doesn’t prevent the risk
which certainly compensate for the financial losses caused by risk.
1.10
SWOT ANALYSIS

1. The network consists of 200 towns

across the India.
2. Allianz and Bajaj Global recognition
of insurance through strong local
implementation.
3. It’s essentially strong with the ability
to have good payments.
4. Bajaj Allianz received the prestigious
award that is Business
STRENGTH Leader in General insurance by
NDTV
5. Bajaj Allianz is one of the major
insurance industry in India
6. Allianz is a global insurance
organisation and one of the world’s
largest asset mangers, managing
assets worth around the world with
115 years of experience in 115
countries.

1. Lake of penetration in rural areas

WEAKNESSES 2. Little infrastructure compared to
created players
1. Potential growth of the rural
OPPORTUNITIES market.
2. Rising incomes with urban youth.

THREATS 1. Increase awareness among people to

secure their future.
2. Introduction of NBFC’s in insurance
sector.
3. Economic crisis and economic
uncertainty
1.11

FUTURE GROWTH AND PROSPECT

Bajaj Allianz are looking for the chance to get most extreme profit at the lowest cost. When
they choose to contribute their money, then they want everything of their hard earned money
will be fully utilised for the benefit of their future. By helping to the investor in Bajaj Allianz,
their present Bajaj Allianz future increases a unit-connected endowment plan which gives the
maximum premium distrubution to ensure customer’s valuable money is fully utilised for the
future of their dream.

1.11.1 Investment option and funds

Bajaj Allianz future growth provides with 2 different portfolio strategies that can selected at
the times of establishment.
 Investor selectable portfolio strategy. 
Wheel of general portfolio strategy.

1.11.2 Future growth benefits of Bajaj Allianz

Bajaj Allianz future gain is non-taking an interest, standard, personal and restricted premium
unit connected to endowment plan. The major benefits of Bajaj Allianz future growth are as
follows

• Option of two investment portfolio strategies

• Option to reduce the sum insured
• Option to take advantage of maturity in instalments
• Seven (7) option of fund
• Option to partial withdrawal from funds

1.11.3 How does their plan work

In the Bajaj Allianz Future growth, the premium pay by customers are invested after applying
the material premium assignment rate. According to customer portfolio strategy in different
applicable funds. Units are apportioned at the overall unit price of the fund mortality rates
and policy organisation fees are deducted month to month by wiping out of units. Fund
management charge is balanced in unit value.

FINANCIAL STATEMENT OF BAJAJ ALLIANZ

1.12
Profit and loss account for the year ended 31st March
2018

Particulars 2018 2017 2016 2015

OPERATING PROFIT/LOSS
a. Fire insurance 175704 687365 347746 1172100
b. Marine insurance 20839 139121 75638 116257
c. Miscellaneous insurance 2175324 11046564 1542757 6856413
Total 2371867 11873050 1966140 8144770
INCOME FROM INVESTMENTS
a. Interest, dividend & rent 514194 1716031 582436 2300712
b. Profit on sale of investments 72769 336170 74433 514144
c. Amortisation of discount (20693) (42016) (10398) (3532)
Less: loss on sale of investments (75408) (93790) (51484) (58902)
d. Other income 14699 14718 1181 83348
Total(A) 2877428 13804163 2562308 10979540
PROVISIONS (other than taxation)
a. For diminution in the value of
investments - - - -
b. For doubtful debts (5722) 10215 (1118) 2312
c. Others - - - -
OTHER EXPENSES
a. Expenses other than those
related to insurance business 130586 251544 88991 196050
b. Bad debts written off - - - -
c. Fines and penalties 13271 13271 - 1000
Total(B) 138135 275030 87873 199362
Profit before tax 2739293 13529133 2474435 10781178
Provision for taxation 873262 4316721 825943 3502795
Profit after tax 1866031 9212412 1648492 7278383
APPROPRIATIONS
a. Interim dividends paid during
the year -
b. Proposed final dividend -
c. Dividend distribution tax -
d. Transfer to any reserves\other
accounts -
Balance of profit or loss brought
forward from last year - 32407001 - 25128618
Less: transactional adjustment of
depreciation as per companies act -
2013 - - -
Balance carried forward to
Balance sheet 1866031 41619413 1648492 32407001
 CHAPTER 2
CONCEPTUAL BACKGROUND AND LITERATURE REVIEW

2.1 THEORITICAL BACKGROUND OF THE STUDY

AWARENESS
Awareness in basic terms- what number of individuals know the brand? Usually, awareness is
estimated through overview that solicits members an agreement from questions like which
brand comes to your mind if want to purchase insurance? All in all, organisations measure
unaided awareness – what perecent of survey members referenced the brand with no sort of
indication.
2.11 BRAND
A brand is an thing, idea or service that is openly recognised from various product, service or
idea with the goal that is very well may be effectively imparted and generally show cased. A
brand name is a name of the indisputable products, idea or service. Branding is the route
towards making and scattering the brand name. Branding can applied to the whole corporate
identity just as to singular service and product names.

2.12 BRAND AWARENESS

Brand awareness is likelihood that consumers are familiar about the life and accessibility of
the product. It is how much consumers absolutely associate the brand with the particular
product. It is estimated as ratio of speciality show case that as previous information of brand.
Brand awareness incorporates both the brand recognition just brand recall.
2.13 Types of brand awareness
Advertisers distinguish two particular kinds of brand awareness namely Brand recognition
and Brand recall. These sorts of awareness work in completely extraordinary ways with
imperative implication for marketing strategy and advertising.
1. Brand recall
Brand recall is also called as unaided recall or spontaneous recall and refers to the capacity of
buyers to accurately evoke a brand name from memory when incited by an product
classification. Brand recall demonstrates a relatively good connection between a
classificationa and brand while brand recognition shows a weaker connection. At the point
when incited by an product classification most buyers can just recall a moderately little set of
brands, ordinarily around 3-5 brands. In consumer test, couple of customers can recall in
excess of 7 brand names inside a given classification and for low interest product classes,
most buyers can just recall a couple of brand names.

2. Brand recognition
Brand recognition is also called as aided recall and refers to the capacity of the customers to
effectively separate the brand when they come into contact with it. This does not required that
the consumer recognize the brand name. Or maybe, it suggest that buyers can see the brand
when given it at the purpose of sale or in the wake of recall its visual bundling. As opposed to
mark review, where couple of purchases can recall brand names spontaneously in a given of
category, when provoked with a brand name, a bigger number of buyers are commonly ready
to recognise it.

2.14 PERCEPTION
Perception is the qualities purchases joined to a brand. For instance, perception for Bajaj
Allianz will be security. To quantify perspective on an insurance organisation, survey will
have “How might you ranks insurance brand as far as security? And different question will be
asked on quality and performance”. Result of the survey un cover the brand perception. List
of questions relies upon the what the objective for the brand and how you need clients to
think about your image.

2.15 BRAND AWARENESS AND HIERARCHY OF EFFECTS

Hierarchy of effects

Awareness

cognitive

affective
 Conviction

product

Purchase

Stage 1: Awareness - The consumer winds up aware of classification, product or brand

(normally through promoting)

Stage 2: Knowledge – The consumers finds out about the brand (for e.g. sizes, price,
availability, colours etc,)

Stage 3: Liking – The consumers builds up a positive or favourable attitude towards the
brand.

Stag0e 4: Preference – The customers starts to rate one brand above other practically
identified brands.

Stage 5: Conviction – The consumers shows a longing to buy (by means of assessment,
examining, trail)

Stage 6: Purchase – The consumers gains the product.

2.2 LITERATURE REVIEW

1. Ong Huang, Emine Sarigöllü, (31 January 2014), How Brand Awareness Relates to
Market Outcome, Brand Equity, and the Marketing Mix, journal of Business Research,
volume 65,
Shanghai college of economics finance and, shanghai, China. Joining review information with
genuine market information, this examination explores brand awareness, which identifies with buyer
practices and welfare, from three points of view. To begin with, it inspects the connection between
brand awareness and market outcome. Second, it investigates the connection between brand
awareness and brand value. At long last, it researches the impacts of marketing mix components on
brand awareness. Gap identified:

The above study was conducted in china, therefore , there is a need to study the same issue
related brand and brand awareness in India. The above study was taken into consideration all
leading FMCG companies brand in China. The present study identified this as one of the gap,
so, the study is specific to financial institution like Bajaj Allianz.

2. Steven P. Brown, Wayne D. Hoyer, (01 September 1990), Effects of Brand

Awareness on Choice for a Common, Repeat-Purchase Product, Journal of Consumer
Research, Volume 17, Result of a controlled investigation into role of brand awareness in the
shopper decision making demonstrated the brand awareness was a predominant decision
heuristic among subject of the awareness group. In general, Subjects with no brand awareness
would exemplify more brand and chose the high-quality brand more regularly than those
with brand awareness on the last decision.

Gap identified:

The above study was conducted in a controlled environment. But, the present study is not
conducted as an experimental study. The study was conducted by collecting primary data on
real time basis.
3. Michael S. Humphreys, T. Bettina Cornwell, Clinton S. Weeks, Angela M.
Maguire, Cassandra L. Tellegen (02 November 2006), Sponsorship-Linked Marketing: The
Role of Articulation in Memory. Journal of Consumer Research, Volume 33. Occasional
Corporate sponsorship essentially contributes to marketing aims, including brand awareness
as estimated by recalling and acknowledgment pairings of support event. The impact of
sponsorship enunciation fits on memory for support event pairings is inspected in three
prompted cued – recall.

Gap identified:

The above study is conducted around theme called Brand recall and memory technique. The
present study covers all aspects of brand awareness and perception.

4. Emma KMacdonald, Byron MSharp (April 2000), Brand Awareness Effects on

Consumer Decision Making for a Common, Repeat Purchase Product: A Replication, Journal
of Business Research, Volume 48, This article is a replication of an investigation of Hoyer
and Brown that utilized a controlled analysis to look at the role of brand awareness in the
purchaser decision process. Results support the first examination's discoveries that brand
awareness is a predominant decision strategy among awareness group subjects. Subjects
looking over a lot of brands with marked awareness differentials demonstrated a stunning
tendency for the high awareness brand, value differentials and despite of value. In summary,
awareness differentials seems to have an incredible effect on choice of brand in a recurring
buy shopper item setting. Customer prove a solid propensity to use awareness its heuristic
and shows a level of inertia transforming the propensity for using this heuristic.

Gap identified:

The above study was conducted in a controlled environment but the current study is not
conducted as an experimental study. The study was conducted for the repeat purchase of
products.

5. Kevin Lane Keller (1 March 2003), Brand Synthesis: The Multidimensionality of

Brand Knowledge, Journal of Consumer Research, Volume 29,.The increases need put on
marking by marketers as of late offers an opportunity for purchaser analysts to give profitable
experiences and direction. Specifically, in exceptionally focused market place, marketers
regularly should interface their brands to different substances, for example, individuals, spots,
things, or different brands, as a way to improve their brand value. Understanding this
utilizing procedure requires understanding buyer brand information and how it changes from
such association.

Gap identified:
The above study was conducted on the theme called Brand synthesis but the present study is
on brand awareness and perception. They conduct the study on different brand but the present
study is only on one brand i.e. Bajaj Allianz.
6. Kenneth D. Bahn (1 December 1986), How and When Do Brand Perceptions and
Preferences First Form? A Cognitive Developmental Investigation, Journal of Consumer
Research, Volume 13. This examination inspected brand discrimination and preference
arrangement. Utilizing multidimensional scaling methods to catch preference and perception
for oats and refreshments, the investigation found a few measurements that underlie these
two procedures. The outcomes demonstrate that the quantity of measurements that underlie
brand perception and brand preference vary by both cognitive stage (pre-operational versus
concreteoperational) and by item category.

Gap identified:

The above study was conducted only on perception but the present study is on Brand
awareness and perception. The study is using the multidimensional scaling method but the
present study is using the descriptive method.

7. Amna Kirmani (1 September 1990), The Effect of Perceived Advertising Costs on

Brand Perceptions, Journal of Consumer Research, Volume 17. How, why, and when
purchasers use their perception of promoting costs as signs to another brand's quality-related
traits is examined. It is recommended that consumers see publicizing costs as deviations from
assumptions regarding regular expenses in the item classification. Cost Perceived are
assumed to influence brand perceptions in a reversed U design, with incredibly mind-
boggling expenses prompting negative recognitions.

Gap identified:

This study is conducted on the advertising cost and brand perception, but the present study is
on brand awareness. They collect the advertising cost information from different organisation
but we study only on one organisation.

8. Kenneth D. Bahn, (1 December 1986), How and When Do Brand Perceptions and
Preferences First Form? A Cognitive Developmental Investigation, Journal of Consumer
Research, Volume 13, This examination analysed brand segregation and preference
formation. Utilizing multidimensional scaling systems to catch perceptions and preferences
for grains and drinks, the investigation found a few measurements that underlie these two
procedures. Piaget's cognitive formative stage hypothesis was utilized as the controlling
structure. The outcomes show that the quantity of measurements that underlie brand
recognitions and brand inclinations vary by both psychological stage (pre-operational versus
concrete-operational) and by product classification.
Gap identified:

The study mentioned above study as taken into consideration on cereals and beverages
products, but the present study is consideration of insurance services. The present study
identified this is an one of the gap.

9. John R Rossiter (November 2014), Branding explained: Defining and measuring

brand awareness and brand attitude, Journal of Brand Management, Volume 21. Writing in
the first absolute issue of this journal was proposed by present author an extensive model of
‘branding’, an managerial procedure that requires the marketer to set up, in the consumer’s
brain, two basic correspondence impacts: brand awareness and afterward brand mentality. In
the present article, he extends this model from two-three sorts of brand awareness and from
three to now five dimensions of brand frame of mind Also, he explains the most effectively
measure both of these fundamental parts of branding.

Gap identified:

The study mentioned above was conducted in Australia, therefore, there is a need to study the
same issue related to brand awareness and perception in India. They explained the all types of
brand awareness but they are not explain about the perception.

10. Raluca Ioana Gui (2015), The Effect of Brand Awareness, Internet Search Patterns
and Product-Line Characteristics on Revenue Premium, journal of product and brand
management. Product advancement is the mechanism by which brands develop, which means
category and line expansions. It’s by line extension comprehended another item launched in a
similar product class, under a same name, while the extension of brand is an absolutely new
product in an alternate item classification.

Gap identified:

The mentioned above study was conducted the brand awareness of internet search pattern but
the present study is brand awareness of Bajaj Allianz general insurance company. The present
study identified this is one of the gap.

11. Elizabeth Stephanie Conradie, H. B. Klopper, Mornay

Roberts-Lombard, (2012), The
Influence of Eleven P’s of Internal Marketing on Brand Awareness: An Emerging Economy
Perspective, journal of business and psychology, volume 18. This research intended to give
direction to developing organisation in South Africa rental vehicles to improve their
particular brand awareness, empowering them to extend customer bases while holding
existing customers. The impact of 11 components internal marketing mix on South African
vehicle rental customers brand awareness perception was researched using basic condition
demonstrating and equivalence testing.
Gap identified:

The mentioned above study is conducted in South Africa, therefor there is a need to conduct
study the same issue related brand & brand awareness. The study is has taken in the
consideration of Rental vehicles in SA. But the present study is on insurance company, so the
present study identified this is one of the gap.

12. Hsiu-Wen Liu, Heng-Chiang Huang (11 October 2014), Trade-off Between Push and
Pull Strategy: The Moderating Role of Brand Awareness, journal of marketing research 37.
The authors inspect brand awareness, dissemination force, and their connection impact on
customer heart share and the market share. Information gathered from the two retailers and
buyers in the purchaser gadgets mall are used to test the applied framework. The discoveries
likewise propose that brand awareness, assuming a moderating role in the effect of circulation
power on marketing outcomes, should to merit more attention.
Gap identified:

The above study is conducted in a two retailer and mall around a theme called trade-off, but
the present study is on insurance company.

13. Gilles Laurent, Raphaëlle Lambert-Pandraud, Carolyn

Yoon, Etienne Mullet, (June
2017), Impact of age on brand awareness sets: a turning point in consumers’ early 60s,
Marketing Letter, Volume 28. Age affects the brands a shopper knows, i.e., the "set of
awareness " which fundamentally decides brand decision and consideration. Brands are in the
middle of normal things and appropriate names yet past psychology inquire about offers
conflicting results on the effect of age on learning of basic nouns vs. proper names. Our
observational investigation on radio stations demonstrates that age direct affects set of
awareness is set apart by a defining moment in consumer’s early 60’s, with 2 differentiated
patterns.
Gap identified:

The mentioned above study is conducted the impact of age on brand awareness for the
consumers of early 60’s. but the present study is on present generation. This is the one of the
gap.

14. Ulrich Doraszelski, C. Robert Clark, Michaela Draganska (8 May2009), The

effect of advertising on brand awareness and perceived quality, They use a board
informational set that consolidates yearly brand-level advertising expenditure for more than
three hundred brands with proportions of brand awareness and perceived quality from an
large scale buyer survey to examine the impact of promoting. advertising is display as a
dynamic investment in a brand's stocks of perceived quality and awareness and we ask how
such a venture changes brand awareness and quality recognitions.
Gap identified:

The above is conducted on the brand awareness around 200 to 300 companies to know the
advertising effect, but the present study is conducted in only one brand i.e. Bajaj Allianz.

15. John R Rossiter (June 1993), Brand awareness and acceptance: A seven-set
classification for managers, Journal of Brand Management, Volume 1. Another model with
suggestions for brand management is proposed for arranging brands as far as awareness and
acceptance, enhancing the prior Narayana-Markin show (N-M model). The N– M model
recognizes six sets into which brands can be sorted as far as purchaser awareness and
acceptance: complete set, awareness set, ignorance set, neutral set, latent set, and inept set.
the last two awareness sets at that point lead to the acceptance set, unbiased set, and rejection
set. The new model gives off an impression of being all the more strategically helpful for
brand management.

Gap identified:

The above study is conducted a creating a new model on brand awareness and acceptance i.e.
N-M model, but in the present study collected the all primary data to understand the brand
awareness and perception of the customers. In present study there is no models are
introduced.

16. Alexandra Claudia Hess (19 November 2014), The impact of gender cues on brand
perceptions. The motivation behind this examination is to explore whether, how and why
gender cues impact brand perception and resulting purchasing behaviour. Crosswise over
four trial thinks about led online with either an accommodation sample (Studies 1a and 1b) or
an representative sample of shoppers (Studies 2 and 3), the author experimentally explore
whether gender cues sway brand perception along measurements of warmth and skill and
how other warmth and capability cues in a customer situation moderate the impact of gender
cues on purchaser brand perception.

Gap identified:

The mentioned above study conducted on particular of gender cues on brand perception. But
the present study is not conducted on gender cues but the study is conducted perception and
awareness.

17. Jenni Romaniuk (30 June 2016), Revisiting an old metric for a new world, brand
awareness is a pivotal, but often neglected, aspect of consumer-based brand equity. This
paper returns to measure brand awareness with regards to worldwide brand the management.
Taking a look at the strategy for Laurent et al. (1995), this longitudinal cross-section
investigation inspects modification in brand awareness after some time, with size of test
around 300 whisky customers for each wave in 3 nations: United Kingdom, Greece and
Taiwan.
Gap identified:

The mentioned above study is conducted on three different countries, there is a need to
conduct the same study in India. Their sample size is about 300 whisky customers but in the
present study there is 100 sample size of insurance customers.

18. Jumiati Sasmita (March 2005),Effects of brand association, brand loyalty, brand
awareness, and brand image, Journal of Retail & Distribution Management, Vol. 43. The
reason for this is the paper look at impacts of brand affiliation, brand awareness, brand
loyalty, and brand picture on brand value amongst young purchasers. Information from 200
young shoppers were investigated using descriptive, multiple regression and correlation
examination by means of the Statistical Package for Social Sciences PC program rendition.
Observational outcomes by means of numerous regressions confirmed that brand awareness
dominatingly influences brand value amongst young customers. These young buyers gaining
input and awareness from social life about the particular item or brand.

Gap identified:

The above mentioned study is conducted on the brand awareness, brand image about the
social science PC program rendition and they conducted on the survey of 200 young
customers. But the present study is conducted on the insurance company and th estudy survey
on 100 individuals.

19. Sebastian Molinillo (13 April 2016), Responsible brands vs active brands? An
examination of brand personality on brand awareness, brand trust, and brand loyalty, There is
an ascent interest between experts and academics on the subject of consumer brand
relationships (CBRs). Customers relationships are said to be built with brand an identity
consistent with their own. The reason for this paper is to examine two kinds of brand
personality traits, to be specific, responsible brands and dynamic brands to anticipate
conspicuous CBR develops, brand awareness, brand loyalty and brand trust included. This
investigation depended on a 339 respondents electric survey. Basic condition demonstrating
was used to break down the data.

Gap identified:

The above study is conducted a investigation on 339 respondents in electric survey, but the
present study is conducted survey on 100 respondents through questionnaire.

20. Ulla Hakala, Zsuzsanna Vincze, Johan Svensson (June 2012), Consumer‐based
brand equity and top‐of‐mind awareness: a cross‐country analysis. The investigation
concentrated on measurements of consumer‐based brand value, and particularly the recall
level of brand awareness. The intention was to distinguish any statically huge differences in
brand recall in different product classes and distinctive national context. This observation
thinks about investigated relationships of shoppers' awareness of brands, mentalities relate to
brand value, and changes in social context. Questionnaire information was gathered from
college understudies in four nations: the USA, France Finland and Sweden. The respondents
were requested some information about the beverage brand, PCs and cell‐phones that initially
came into their brains, and their attitude in connection to brand equity.

Gap identified:

The mentioned above study was conducted around a theme called brand recall and they
gathered the information from four different countries, there is need to study same issue in
India. The present study covers the all aspects of brand awareness and perception.

CHAPTER 3
RESEARCH DESIGN
3.1 STATEMENT OF THE PROBLEM
Brand awareness study is a continuous process in any company. This study envisages to
understand how customer perceive the brand of Bajaj Allianz? How to create brand
awareness among the target audience? How brand perception linked with increase in
revenue? To understand whether brand and brand perception increases the value of the
company?

3.2 NEED FOR THE STUDY

the point of this target is to measure the view of Bajaj Allianz insurance product to the clients.
It centres around the potential outcomes of estimation of insurance products. It recommend
the intellectual methods to improve the present dimension of target.
The following factor required a brand awareness and perception survey:

• How does customer opinion about the Bajaj Allianz service

• To learn the Bajaj Allianz brand awareness among the respondents
• To learn how to increase the sales
• To know the brand perception towards the Bajaj Allianz general Insurance
• To know how the deals can be helped
• To know adequacy of ad on making brand picture
• To know whether the brand is increasing the value of items or not
• To know whether individuals know about brand ambassadors of Bajaj Allianz general
Insurance or not

3.3 OBJECTIVES
1) To understand the brand awareness and brand perception
2) To gauge or measure brand picture, perception, attitude, and behaviour of the target
audience with respect to the Bajaj Allianz brand as well as products.
3) To assess the esteem drivers for the intended interest group when purchasing the
insurance.
3.4 SCOPE OF THE STUDY
The study is limited to Bajaj Allianz general insurance policies. The study goes for estimating
the consciousness, impression, perception and awareness of customer towards the Bajaj
Allianz general insurance.
The study also helps to find the effect of brand image among the customer with reference to:
a) To know and attract towards the brand name of Bajaj Allianz
b) Find the connection between the quality of service and brand name of Bajaj Allianz
c) Find the fulfilment dimension of the customers in various ways towards the Bajaj Allianz

3.5 RESEARCH DESIGN

Research design is a system or plan for an investigation/study that controls the accumulation
and analysis of the data. It is a guide or blueprint as indicated by which research is to be
conducted. The research design is given below:

3.51 NATURE OF RESEARCH

The research design pursued for this study is descriptive research for breaking down the
gathered information, different statistical tools and methods we are additionally used for the
reason to analyse and interpret the collected data.

3.52 DESCRIPTIVE RESEARCH

Descriptive research incorporates overviews and certainty findings enquiries of various kinds.
The significant reason for descriptive research is descriptions of the situation at it exists at
present. The technique for research used in descriptive research are overview strategy for all
kinds, including correlation and comparative methods.

3.6 SAMPLING METHOD

3.61 Method
The two main sorts of data for presenting the study have been Primary and Secondary data
3.62 Primary data
Primary data is gathered as survey through the questionnaire which comprises of various
questions in printed in definite order on a lot of structures, the respondents replied upon the
questions and understand enquiries itself. The respondent need to reply the question on their
own and asper their perception

3.63 Secondary data

Secondary data comprises of data that as of now exist. Some place, have been collected for
specific reason in the study. The secondary data for the study was gathered from different
books, journals, websites, broachers and so on.
The methodology embraced to gather a primary data was start with time table which
incorporates an organized questionnaire to be given to the respondents, the respondent would
be guided by the questioner to fill the questionnaire and direct perception technique was like
wise embraced.

3.7 LIMITATIONS OF THE STUDY

• Customers shared a limited information.

• There was less time to collect all the information since it was time consuming. 
Detailed discussion were not possible, due to busy work schedule  It is difficult to
collect competitor data and information.
 CHAPTER 4

ANALYSIS & INTERPRETATION

DATA ANALYSIS
1. Qualification of the respondents

Table no. 4.1 The Table showing qualification of the

respondents
Particulars Post-Graduation Graduation Under Others
Graduation
Qualification of 14 65 6 15
the respondents

Chart no. 4.1

chart showing qualification of the
respondents
15% 14%
6%

65%

Post graduation Graduation Under graduation Others

Interpretation
The above chart shows about the qualification of the respondents and the customer who have
the insurance policies.14% of the post graduates, 65% of the graduates, 6% of under
graduates and 15% of others are having the insurance policies.
 2.
Age group

Table no. 4.2 Table showing age group of Respondents

Particular 18 - 25 26 – 35 36 – 45 46 & above

Age group 20 70 8 2

Chart no. 4.2 Chart showing Age group of Respondents

Chart showing age group of respondents

70

60

50

40

30

20

10

0
18 - 25 26 - 35 36 - 45 46 & ABOVE

Chart showing age group of respondents

Interpretation
The above table and chart shows that the age of the respondents who shows interest in
insurance the analysis states that the 20% of people in the age of 18-25, 70% of people in the
age 26-35, 8% of the respondents are 36-45 and the 2% of people are above the 45 are
showing the interest in insurance policies.

Occupation of policy holder

 3.
Table no. 4.3 Table Showing Occupation
Particulars Business Private Government Student Others
employee employee
Occupation 40 22 33 02 03

Chart no. Chart showing Occupation of Policy Holders

Chart showing the occupation of the policy

holder

3%
2%
BUSINESS

40% PRIVATE EMPLOYEE

33%
GOVERNMENT EMPLOYEE
STUDENT
OTHERS
22%

Interpretation
The above table and chart states that the occupation of policy holders who are having or
going to have the insurance and the analysis shows that 40% of business people, 22% of
private employee, 33% of government employee, 2% of students and 3% of others are having
the insurance or they are looking have an insurance.

Family size
 4.
Table No. 4.4 Table Showing Family size of respondents
Particulars 0-3 3–5 5-7 7 & above

Family size 46 40 10 4

Chart No. 4.4 Chart showing the family size of

respondents
Chart showing the family size of
respondents
50
45
40
35
30
25
20
15
10
5
0
0 to 3 03 to 05 05 to 07 07 & above

Chart showing the family size of respondant

Interpretation
The above table & chart is about the Family size of the respondents. There is a 46% of
families whose family size is 0-3, 40% of family size is 03-05, 10% of families are 05-07 and
5-5 of family size is 7& above. Most of the families (i.e. 0-3 &0-5) prefer more to make an
insurance policy.
 5.
Income group Table no. 4.5 The table shows the
income groups
Particular 10000 - 150000 15000 - 20000 20000 - 30000 30000 & above

Income group 10 37 34 19

Chart no. Chart showing the Income Group

chart showing that the income group

40

35 37
34
30

25

20
19
15

10
10
5

0
10000 - 15000 15000 - 20000 20000 - 30000 30000 & above

chart showing that the income group

Interpretation
The above table and chart is about the Income group of the Respondents, where the 10%
respondents income is 10000-15000, 37% of people is earning 15000-20000 per month, 34%
of respondents are earning 20000-30000 per month and 19% of respondents of this
questionnaire are earning more than 30000 per month. Where I estimate the people who are
earning the income of 15000-30000 may take a policy

Are you aware of General Insurance?

 6.
Table no. 4.6 Table showing awareness about the
Insurance
Scale Awareness about the general
insurance
Yes 92

No 8

Chart no. 4.6 Chart showing the awareness about the

general insurance
Chart showing the awareness about the general
insurance

15%

YES
NO
85%

Interpretation
The chart & table is all about the awareness about the general insurance, where 85% of
people responses is yes to the statement and 15% of the people are not aware of it.
 7.
How do you come to know about Bajaj Allianz
Table no. 4.7 Table showing how people knows about
Bajaj Allianz
Particular Media Agent Friends Word of mouth

How they 18 32 12 38
know Bajaj
Allianz

Chart no. 4.7 Chart showing how people knows about

Bajaj Allianz
Chart showing that how they come to know
about Bajaj Allianz

40
35
30
25
20
15
10
5
0
MEDIA AGENT FRIENDS WORD OF MOUTH

Chart showing that how they know

Interpretation
The above table and chart shows that how people got to know about the Bajaj Allianz, and
responses for that statement, where the responses are like 18% of people whom I surveyed
tells that they know about the company through various Media, 32% of responses said that
they know about the company through the agents of that company, 12 % of responses knows
through their friend 38% of responses knows about the company through word of mouth
communication.
 8.
Which of the following, as per you, help creat a brand
image? Table no.4.8
Scale Responses to build a brand
image
Promotion 30

communication strategy 20

Good value-added service 44

Others 6

Chart no. 4.8

chart showing that responses to build a

brand image

44

30

20

PROMOTION COMMUNICATION GOOD VALUE-ADDED OTHERS

STRATEGY SERVICES

Chart showing that responses to build a brand image

Interpretation
The above table and chart is about the responses towards building a good brand image for
Bajaj Allianz. The responses towards this statement is 30% is from the promotions, 20% is
from communication strategy, 44% response is from good value-added service and 6% is
from other way. This analysis states that the company is maintaining high brand image from
good valueadded services so they have to carry the same in future.
 9.
What is your attitude towards calls from an
agent? Table no. 4.9
Scale Attitude calls
towards from
an agent
I do not entertain calls 36
from agent
I get irritated and scold 8
them
I listen to them but calmly 40
say no
I look forward such call 16

Chart no.4.9

Chart showing attitude towards the call from

an agent
40
35
30
25
20
15
10
5
0
I DON'T ENETERTAIN I GET IRRITATED AND LISTEN TO THEM AND I LOOK FORWARD
CALLS SCOLD THEM SAY NO SUCH CALL

Chart showing that attitude towards the call from agent

Interpretation
The above mention chart and table is showing that the attitude of individuals towards the calls
from an agent. The responses for this statement is that 20% of the people who responses
towards the statement don’t entertain any calls from an agents, 8% of people get irritated and
scold them, 40% of people who responses to the statement will listen to them and calmly they
say no, 8% of people will look forward for such a calls.
 10.
Do you know our company vision
Table no. 4.10
Scale Know about the company’s
vision

Yes 30

No 70

Chart no.4.10
Chart showing awareness of company's
vision

YES NO

Interpretation
The above chart and table are about that whether the respondents know the company’s vision
or not, the result for this statement is that 30% people knows about the company’s vision
where
70% don’t the Bajaj Allianz vision. Anyhow its not necessary that everyone should know the
vision of the company.
 11.
Can you identify our logo?

Table no. 4.11

Scale Identification of logo

Yes 94

No 6

Chart no. 4.11

Chart showing identification of company's

logo

6%

YES
NO
94%

Interpretation
The above chart and table showing whether the respondents can identify the company’s logo
or not, the result for this analysis was that 94% of the respondents can identify the Bajaj
Allianz logo where 6% of people who responded to the statement can’t identify the
company’s logo.
 12.
Do you trust in our service?

Table no. 4.12

Scale Trust in services

Yes 62

No 28

Can’t say 20

Chart no. 4.12

chart showing trust in company's services
70

60
62
50

40

30
28
20
20
10

0
YES NO CAN'T SAY

chart showing trust in company's services

Interpretation
The above shown chart and table are about the customers/respondents trust towards the
company’s service. The results for this statement is that 62% respondents say yes to the
statement, 28% people said no to the statement and 20% of respondents for the questionnaire
tells that they can’t say whether they have trust or not on the company’s service.

Do you think our service get great WOM publicity?

 13.
Table no. 4.13
Scale Response

Yes 50

No 20

May be 30

Chart no. 4.13

Chart showing the respose about WOM

publicity

30%
YES
50% NO
MAY BE

20%

Interpretation
The above table and chart are about, if a company uses word of mouth publicity what will be
the public/ customer/s response. For this the result is that 50% of people or respondents will
agree and say yes to the statement, 20% of people said no to the statement and 30% of the
respondents said may be the word of mouth is good or not.

What brand comes to your mind if you want to buy Insurance?

 14.
Table no. 4.14
Particular SBI general Bajaj HDFC Reliance ICICI
insurance Allianz general general
insurance insurance

Brand 30 38 20 7 5

Chart no. 4.14

Chart showing respondent's interest on

insurance brand
38

30

20

7 5

SBI GENERAL BAJAJ ALLIANZ HDFC GENERAL RLIANCE GENERAL ICICI

INSURANCE INSURANCE INSURANCE

Series 1

Interpretation
the above table and chart states that, the company wants to know which insurance brand the
respondent / customer want to prefer or on which insurance brand they have interest to take a
policy. The results for this statement on my analysis is that 30% of the respondents have
interest on SBI General insurance, 38% of the people who respond towards the statement
have interest on Bajaj Allianz, 20% on HDFC general insurance, 7% respondents will prefer
Reliance General Insurance and 5% will go for ICICI.

What is the method of your savings?

 15.
Table no. 4.15
Methods of savings Response

Purchase of insurance policies 25

Deposits in in PPF 10

Deposits in bank 58

Shares and debentures 7

Chart no. 4.15

Chart showing methods of respondent

savings

58

25

10 7

PURCHASE OF INSURANCE DEPOSITES IN PPF DEPOSITES IN BANK SHARES AND DEBENTURE

POLICIES

Chart showing the methods of respondent savings

Interpretation
The above chart and table are showing the methods of savings of respondents of this
questionnaire. My analysis states for the statement is 25% of the respondents purchase the
insurance policies to save their money, 10% deposits their money in PPF, where majority of
the people saves their cash by depositing in the banks, 58% of people deposits their money in
the banks and 7% of the people who response to the statement will go for buying the shares
and debentures in various companies to save their money.
For which of the accompanying would you like to take a general insurance
 16.
Table no. 4.16
Respondents wants to take an Responses
insurance on

Two-wheeler 42

Four-wheeler 28

Home 08

Travel 10

Chart no. 4.16

Chart showing on which respondents wants

to take an insurance

16%

14% 42% two-wheeler

Four-wheeler
Travel
28%
Home

Interpretation
The above table and the chart showing which the respondents wants to take an insurance
policies. 42% of respondents for this questionnaire wants to an insurance policies for their
twowheelers where 28% of the respondents will take insurance on their four-wheelers, 14%
of the people who is responding towards the statement wants to buy an insurance for their
travelling and 16% of the respondents want insurance for their home.

Have you at any point claimed repayment for any insurance coverage for loss
caused?
 17.
Table no. 4.17
Respondents Insurance claim Responses

Yes 42

No 58

Chart no. 4.17

Chart showing respondents insurance claim

42%
Yes
NO
58%

Interpretation
The above table and chart indicate the how many customers have already claimed
reimbursement for any insurance coverage for losses occurred to them. The results are 42%
of the respondents who is surveyed have already claimed the reimbursement for their losses
where
58% of the respondents doesn’t claimed any reimbursement for any losses. Some of them
having an insurance policy some of they are not.

Which of the accompanying general insurance policies have you taken?

 18.
Table no. 4.18
Particulars Responses
Home insurance 8
Car insurance 20

Bike insurance 20
Fire insurance 22
Health insurance 30

Chart no. 4.18

Chart showing the general insurance policies respondents
have taken

20% 18% Home insurance

Car insurance
10% Bike insurance
20%
Fire insurance
Health insurance
32%

Interpretation
The above shown chart and table indicate which of the general insurance policy that the
respondents of this questionnaire have taken. The results for this questionnaire was that 18%
of the respondents is having home insurance where 20% of people took insurance for their
cars, 32% of the respondents are having bikes so they have taken bike insurance, 10% of the
respondents is holding fire insurance and 30% of the people who respondents to the statement
is having health insurance.
 19.

CHAPTER 5
FINDINGS, SUGGETIONS AND CONCLUSIONS
SUMMARY OF FINDINGS
It is work out from these charts and tables that:

• 65% of graduates who responds for the questionnaire

• 92% of the respondents are aware about the general insurance

• 70% of the respondents age group who respond to this questionnaire is from 26-35, as per
my analysis it is clear that the age between 26-35 will buy general insurance

• 70% of the respondents don’t know about the company’s vision

• Customers prefer to buy a ‘Bajaj Allianz general insurance’ because it has a good-value
added service

• 94% of the respondents who replied for the questionnaire can identify the company’s logo
 20.

• 62% of the respondents having a good trust on Bajaj Allianz General Insurance services
where 20% of the respondents can’t say whether they trust the company or not

• 50% of the respondents think that the company is getting a very good word of mouth
communication

• Only 38% of the respondents strongly agree Bajaj Allianz is their first preference in
buying a insurance

• Only 25% of the respondents save their money in purchasing the insurance policies

• Most of the respondents want to buy insurance for their two-wheelers and four-wheelers

• 58% of the respondents have ever claimed reimbursement for their losses

• Most of the respondents will prefer to buy health insurance compared to any other general
insurance

SUGGESTIONS

• Bajaj Allianz is poor in promotions so I surest them to increase their promotional

activities to attract the new customers

• As Bajaj Allianz is existing from past almost all are aware about its brand

• In the promotion and advertisement of the service organisation should incorporate once
VIP as a brand envoy with goal this add can end up more progressively successful and
eye catching

• Organisation must support important occasion like World-cup, IPL and any occasion
identifies with films awards and near by projects

• Company ought promote great and heart felt trademarks or slogans

 21.

CONCLUSIONS
After taking a project for 6 weeks at Bajaj Allianz general insurance limited and analysing
survey or questionnaire depend on the investigation of brand awareness and perception, I
reached to conclusion the Bajaj Allianz general insurance limited having numerous
extraordinary characteristics. The product scope of the organisation is entirely prominent in
the market. Among the private players in the insurance sector the organisation is extremely
great. In addition, profit ratio of organisation is expanding that demonstrates the splendid
efficiency of showcasing division of the organisation. In short, general execution of the
company is excellent.
At last I might want to thank my guide Mr. Kotesh Bandikar and sales manager for their
direction and support. I might also like to thank everyone of the who have been so co-
operative through the survey.

ANNEXTURES

Questionnaire
Name: _____________
Full address: ______________
Phone number: ________________
Email address: _________________
Gender: ____________
Date of birth: __/__/_____

1. Qualification
a) Post graduate
b) Graduate
c) Undergraduate
d) Other

2. Age group
a) 18 - 25
b) 26 - 35
22.

c) 36 - 45
d) 46 & above

3. Occupation of the holder

a) Businessmen
b) Private employee
c) Govt employee
d) Student
e) Other

4. Family size
a) 0 – 3
b) 3 – 5
c) 5 – 7
d) 7 & above
5. Income group
a) 10000 to 15000 / month
b) 15000 to 20000 / month
c) 20000 to 30000/ month
d) 30000 & above

6. Are you aware of general insurance

a) Yes
b) No

7. How do you come to know about Bajaj Allianz

a) Media
b) Agent
c) Friends
d) Newspaper

8. Describe what does ‘brand’ mean to you

______________________________________
23.

9. Which of the following, as per you, help create a brand image?

a) promotion
b) Communication strategy
c) Good value-added service
d) Others

10. What is your attitude towards calls from an agent?

a) I do not entertain call from agent
b) I get irritated and scold them

c) I listen to them but calmly say no

d) I look forward such call

11. Do you know our company vision

a) Yes
b) No

12. Can you identify our logo

a) Yes
b) No

13. Do you trust in our service

a) Yes
b) No
c) Can’t say

14. Do you think our service get great WOM publicity

a) Yes
b) No
c) Don’t know

15. What brand comes to your mind if you want to buy insurance?
a) SBI general insurance
b) Bajaj Allianz
24.

c) HDFC general insurance

d) Reliance general insurance
e) ICICI

16. What are the methods of your savings

a) Purchase of insurance policies
b) Deposits in in PPF
c) Deposits in Banks
d) Shares and debentures

17. For which of the accompanying would you like to take a general insurance
a) Two-wheeler
b) Four -wheeler
c) Home
d) Travel
e) Accident cover

18. Have you at any point claimed repayment for any insurance coverage for loss
caused? a) Yes
b) No

19. Which of the accompanying general insurance policies have you taken
a) Home insurance
b) Car insurance
c) Bike insurance
d) Fire insurance
e) Health insurance